Vanessa Quigley Co-Founder Chatbooks Interview
You asked for more content around business finances, so we’re delivering. Welcome to Money Matters where we give you an inside look at the pocketbooks of CEOs and entrepreneurs. In this series, you’ll learn what successful women in business spend on office spaces and employee salaries, how they knew it was time to hire someone to manage their finances, and their best advice for talking about money.
Photo: Courtney McOmber
Vanessa Quigley co-founder of Chatbooks
In an interview with Forbes, you revealed that an intense episode of mom guilt drove you to start Chatbooks. Can you take us back to that moment? What inspired you to launch your business and pursue this path?
I have seven children, and for the first seven years of motherhood, I was very good at scrapbooking our family's story. But things changed as more babies came and as digital photography became the norm. Years later, I found my youngest, who was five at the time, in bed bawling his eyes out. He had been looking at a little photo album his preschool teacher made for him and was moved to tears when he told me, "Mama, I never want to grow up!" It was adorable and a gut punch all at the same time. I wanted him to be able to hold onto more of his memories and knew that I needed to create an easier way to do that for us and families everywhere!
You’re a mom of seven and the co-founder of Chatbooks along with your husband. How has being a mother changed your priorities and your focus in terms of your career? Do you think motherhood has made you a better business person?
My career has actually made me a better mother. I'm happiest when I'm stretching myself, learning, and growing, and I've never felt more stretched before in my life than I have been while building our business. I was a stay-at-home mom for years before becoming an entrepreneur, and motherhood prepared me not only to have my product insight but also taught me the importance of team culture. We refer to our family as "Team Quigley" and I work very hard at helping my children know what it means to be a Quigley and what is expected of them and how important it is that we are all aligned on our goals to work together. And it's the same for our Chatbooks team.
Since launching Chatbooks in 2014, you’ve raised over $20 million in funding from investors. No doubt you’ve learned a lot along the way—What are three crucial elements everyone should include in a pitch deck when raising money and why?
1. How big is this opportunity? How do we know it’s a big opportunity? How can we show that we’re off to a good start capturing that big opportunity? What is our plan to continue and accelerate the momentum we have?
2. Why now? Why is right now the best time to chase this opportunity? Why was five years ago too early? What market change or technological breakthrough makes today the right time?
3. Why you? Why are we going to win versus the next team? What is the founder-market fit story? What secret have we discovered and do we believe in more than anyone else?
What advice can you share for entrepreneurs on partnering with the right investors? What do investors need to bring to the table other than just money?
It is a partnership. At least, that is how we view it. Investors need to bring expertise in some aspect of company building that complements your own team’s current abilities. Also, make sure you are on the same page as far as a timeline. Some investors are in it for the long haul, and some are looking for more of a quick return. Make sure you’re both trying to win the same game before you bring on a new partner.
Where do you think is the most important area for a business owner to focus their financial energy and why?
It depends on your business, but for us, product and marketing have been the biggest areas of investment. When we raised our Series A it was on the strength of our performance and we just needed more fuel to put on the fire. We had a product that worked, and it was great to be able to get more financing to spend on marketing. Your business is going to grow and you will need money to hire a team to support it and to, most importantly, hire the right people—and that is expensive.
What was your first big expense as a business owner and how should small business owners prepare for that now?
Our first large expense was on the creation of our viral “Real Mom” video. To make the video we spent more than we ever had on anything. However, we got back the investment in three days. Today, the video has more than 100 million views.
What are your top three largest expenses every month?
1. Advertising 2. Printing/shipping 3. Personnel costs
Do you pay yourself, and if so, how did you know what to pay yourself?
In the early days, we did not pay ourselves; it was actually a couple of years of no paychecks. And then we went to the bare minimum, enough to sustain life and pay the bills. As the business has grown and we’ve become more profitable, we have gotten a small raise here and there. The real value now is in our ownership of the company.
Photo: Courtney McOmber
Would you recommend other small business owners pay themselves?
If you don’t have to, then no, bootstrap as much as you can. If you can hire and build the business without paying yourself, then don’t pay yourself. The more ownership you can retain the better. For us, we went a couple of years without paying ourselves and by the time we landed on a product that was working, we had to raise money because we had a business team, seven kids, and a mortgage.
Did you hire an accountant? Who helped you with the financial decisions and setup? Are there any tools or programs you recommend for bookkeeping?
In the beginning, we hired an accountant, and then years later, we got someone in-house at Chatbooks. My husband was an accounting major and has an MBA, so finance stuff was the easy part. Making something people want and figuring out how to sell it is the hard part. Do that and everything else will work out. We recommend starting with Quickbooks and Excel, and then when it gets complicated hire an accountant.
How did you know you were ready to hire and what advice can you share on preparing for this stage of your business?
We were trying to build software and we didn’t know how to code so we needed help with the front-end and the back-end. Luckily, we found our first backend developer on Craigslist and he was really, really good and he is still with us today. That is why we couldn’t pay ourselves because we had to hire for the skills we lacked. Be honest with yourself about your skillset and the help you are going to need. Consider possibly taking on a partner. We took on a partner who was a tech wizard and that is what we needed more than anything.
Do you think women should talk about money and business more?
Yes, yes, yes. Women tend to shy away from talking about money. No topic should be off the table. Whenever I interview an entrepreneur on my podcast, “The MomForce Podcast,” I ask them about funding and money matters. I think we should all be more comfortable talking about that.
Do you have a financial mentor, and do you think all business owners need one?
Yes, everyone needs one unless you have a background in that. That could be an adviser, investor, or partner. There are some things that you can do early on in your business that will have real, lasting repercussions. I also suggest hiring a lawyer to help protect your business from the get-go.
What money mistakes have you made and learned from along the way?
We gave some equity to advisors early on. That, in some cases, was really helpful because we could give equity instead of payment, but we had varied success with that. Some people did a ton to help us and were really engaged with us and some, not so much. If I could do it again I would be more careful choosing advisors and working more closely with them. I wish we had set regular meetings with them and gotten more out of the relationships.
What is your best piece of financial advice for new entrepreneurs?
Don’t run out of money. No, but seriously, figure out what is most important in growing your business, and don’t get ahead of yourself. We didn’t have a glamorous office space in the beginning, just a corner with a bunch of desks in a shared space. Today, we have a beautiful office with sweeping views of Utah Lake. When you are going to hire, get the best people. The best is not always the most expensive. If you realize it is not a good fit, don’t be afraid to cut them and start again. A lot of mistakes are made in hiring. Don’t be afraid to say this isn’t working and try again.
Anything else to add?
“The Lean Startup” is the bible. And creating an MVP, a minimally viable product, to test your concept before going all-in is a must. Start small, do a test, see if there is interest. Like doing a pre-sale or Kickstarter, just get really creative to test the concept before you spend. When we started showing Chatbooks to people and they said, “Shut up and take my money!,” we knew we were onto something good and ready to invest.
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This Mom Founded a Kid’s Clothing Company to Spend More Time With Her Family
Now Chrissy Teigen, Gabrielle Union, and Eva Longoria are fans.
You asked for more content around business finances, so we’re delivering. Welcome to Money Matters where we give you an inside look at the pocketbooks of CEOs and entrepreneurs. In this series, you’ll learn what successful women in business spend on office spaces and employee salaries, how they knew it was time to hire someone to manage their finances, and their best advice for talking about money.
Photo: Courtesy of Fiona Sahakian
In 2010, Fiona Sahakian was a hairdresser and new mom working long hours and daydreaming of spending more time with her growing family when a client introduced her to Etsy. “I was so intrigued by working from home and using my creativity to generate income through a platform,” Sahakian tells Create & Cultivate. Less than a year later, she launched the first iteration of Posh Peanut, a line of handmade accessories that eventually evolved into the beloved children’s clothing brand that it is today.
Fast forward to 2021 and Posh Peanut is a favorite among celebrity moms by the likes of Chrissy Teigen, Gabrielle Union, and Eva Longoria, to name just a few. If you’re not an A-lister you can still add the brand’s coveted pieces to cart—but you’ll have to act fast. Last year, Posh Peanut launched at Nordstrom and Saks Fifth Avenue, and the brand’s weekly collection drops have been known to sell out within five minutes (!). But the business wasn’t an overnight success. “I funded my business one sale at a time,” the founder explains. “I spent $500 from my own account for my first ‘big’ inventory purchase. Every sale and every dollar went back into inventory.”
Ahead, Sahakian talks about what it takes to slowly but surely build a successful brand and why hiring an accountant ASAP will save you money in the long run.
Take us back to the beginning—What was the “lightbulb moment” for Posh Peanut? What inspired you to launch your business and pursue this path?
I really wanted to stay home with my growing family. I was a hairdresser working crazy hours over the weekends. When I had my son in 2010, a customer turned me onto Etsy and I was so intrigued by working from home and using my creativity to generate income through a platform. Posh Peanut has evolved over the years from handmade accessories to the softest essentials you can imagine. Although I now work more than ever, it has given me the opportunity to also work on my own terms and around my kids’ schedules.
Today, Posh Peanut is beloved by celebrities including Chrissy Teigen, Gabrielle Union, Mindy Kaling, Eva Longoria, and more. How did you create buzz around your business in the beginning?
In the beginning, we had no marketing budget but we used social media outlets to rally up fans and our community. Our community built the buzz surrounding our coveted designs with lots of hashtags and resharing.
Last year, Posh Peanut launched on Nordstrom and Saks Fifth Avenue. Congratulations! What has been the biggest challenge in scaling your business and what lessons have you learned along the way? What advice can you share on how to scale a business sustainably?
Our biggest challenge has been keeping up with demand and diversifying our supply chain. Our collections are known to sell out in 5 minutes and our production lead time is 8-12 months out on the calendar. We have had exponential growth in the past two years. Finding new supply chains to meet our growth and finance the business has been our biggest hurdle. We are 100% bootstrapped, and in order to scale to our projected numbers, we need capital.
We have been lucky to have great relationships with our suppliers and banks, and have learned that it is better to grow slow and sustain that growth rather than raising a bunch of capital. We don’t put ourselves in a corner or bite off more than we can chew. I suggest negotiating with your suppliers, banks, and find funding yourself if you do not want investors. There are many great lending programs in the e-comm space.
How did you fund Posh Peanut? What were the challenges and what would you change? Would you recommend that route to other entrepreneurs?
Don't run, walk. I funded my business one sale at a time. I spent $500 from my own account for my first “big” inventory purchase. Every sale and every dollar went back into inventory. I didn't pay myself out until many years later. I was lucky enough to have a supportive husband. I also kept my job as a hairstylist until I was able to save enough to focus 100% on Posh Peanut. I didn’t take any loans out or seek investors.
This path of course is a slow growth, but I wanted to be self-funded. I think many entrepreneurs seek out funding very early on without getting their feet wet. As we scaled, it did become more difficult and with larger inventory purchases we needed more capital. I don’t think I would change the way we funded the business. Although it took us a bit longer to scale, I think it taught us a great lesson of not over-investing in products, growing too quickly, and then figuring out how to sell them. Slowly growing taught us to invest in the correct places.
Where do you think is the most important area for a business owner to focus their financial energy and why?
Payroll. I think you can add tons of people to your team who don't add value, making your financials top-heavy every month.
What was your first big expense as a business owner and how should small business owners prepare for that now?
Inventory. Inventory was our biggest investment but also the only way to sell. Negotiate. Negotiate. Negotiate. If you are a product-based company, your inventory will always be the biggest expense. Ask vendors for terms, don't bite off more than you can chew. You can always buy more and replenish when you see demand.
What are your top three largest expenses every month?
Payroll. Inventory. Paid media.
Do you pay yourself, and if so, how did you know what to pay yourself?
I started paying myself four years ago. I didn't pay myself in the beginning as I used all the money to fund the business. However, every time I hit a goal of X I would take a little bit of the revenue and spend it on myself on something I really wanted. I believe in setting goals and rewarding yourself with a gift, trip, or whatever that thing is that really motivates you to get to that next step.
Would you recommend other small business owners pay themselves?
If you can, yes! I was lucky because my husband had a good job and paid for the necessities and I was able to save all of Posh Peanut’s earnings to pay for the business expenses. I was able to put every dollar made back in the business. I don't see a wrong or right answer. It's how your personal financials pencil out while sustaining the growth of the business.
Did you hire an accountant? Who helped you with the financial decisions and setup? Are there any tools or programs you recommend for bookkeeping?
We did hire an accountant early on. He helped set up our corporations and made sure our finances were aligned. I did not do any accounting or financials in-house. We did hire a controller a few years ago as the company was scaling quickly. I think hiring an accountant or financial advisor is very important as soon as you see traction in your business. You'll save more money outsourcing finances than trying to do it all yourself. I know how to make the money but I would never have been able to scale without the guidance of professionals.
What apps or software are you using for finances? What’s worked and what hasn’t?
We currently use Avalara for all of our e-comm state taxes and our controller does all the other finances through our ERP system.
How did you know you were ready to hire and what advice can you share on preparing for this stage of your business?
Jack of all trades, master of none. When you get to the point of, “Oh, shit,” you need to hire someone ASAP. You have to spend money to make money. Unless you have a degree in finance or lived in this space, don’t try to carry everything on your shoulders. Having a great accountant, CPA, etc. will save you a lot of money in the long run.
Do you think women should talk about money and business more? Why?
Yes! Yes! Yes! Why not? Women need to start sharing their experiences more and talk about capital. In a male-dominated space, it is incredibly nice to find other women you can relate to. Hopping on a call to get advice from another woman that understands the struggles is refreshing. You don't feel alone. Women are often more reserved or don't want to ask questions. I wish more women would find confidence and open up with what they are doing in their space.
You’re a mom of two and a founder! How has being a mother changed your priorities and your focus in terms of your career? Do you think motherhood has made you a better business person?
I always say I have three babies, my two kids, and my business. I love what I do. I love my kids to death but I also love working, building teams, and creating community. My career has made me a better mother. My schedule is always run, run, run, but my kids understand why I am doing it, and in the end, it's for them. When I am not working, I am 100% with my family. My career has taught me to slow down and do everything 100% with intention. Especially with my kids.
Do you have a financial mentor, and do you think business owners need one?
Yes, we have consultants for finance. I think when you become seasoned in your industry it's great to have different eyes and mentors in all aspects of your business.
What is your best piece of financial advice for new entrepreneurs?
Know your numbers.
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"For Years, I Struggled With Mom Guilt"—These 3 Things Helped Me Pursue My Passion Guilt-Free
And “balance” isn’t one of them.
“You can be a mother and have a successful career or business, but you have to let go of perfectionism.”
—Tanya Dalton, Productivity Expert, Bestselling Author, and Speaker
The perfect mom always picks her kids up from school. The perfect mom always bakes homemade cookies for the class bake sale. The perfect mom never misses her kid’s game.
Chances are you’ve said a version of one of these sentences to yourself at one time or another. Perhaps it’s a regular occurrence, plaguing your thoughts with intense feelings of guilt with every move you make.
I have been there. In fact, at my breaking point, I found myself turning around in circles in my kitchen, unsure of where to begin on my mile-long to-do list—a to-do list that I believed would make me into a failure of a mother if I did not check off every single box. Needless to say, overwhelmed and guilt-ridden, I crumbled to my kitchen floor. It was in that moment I realized there had to be a better way. I realized I loved my children more than anything, but I would not be of any value to them if I was unhappy.
I had to remind myself that going after my own passions did not make me a terrible mother. And I am here to tell you it doesn’t make you one either.
In reflecting back on the day I sat on my kitchen floor 10 years ago, there are three major shifts I made in my life that changed the way I think forever. By doing so, I was finally able to relinquish the hefty side helping of guilt and shame that came with my favorite role in life: mother to my two children. Learning to finally let go of those feelings, and give myself the freedom to pursue other roles in my life—like business owner and CEO—has made me an even more present mother.
You can be a mother and have a successful career or business, but you have to let go of perfectionism. Perfection is the monster I’ve grappled with my entire life, and no matter what, I have always lost. Perfect does not exist, and the sooner you realize it, the sooner you can get out there living your life. In fact, I challenge you to stop using the word “perfect” in your life. Yes, things can be “ideal,” but if you are waiting around for perfection, then I hope you’re ready to wait for quite a long time.
Here are the three steps I took to get to where I am today. I hope by sharing these, many of you will decide it is time to do the work and kick “mom guilt” to the curb for good. Because you only have one life to live and it's yours.
#1: I uncovered the limiting beliefs I had that were holding me back.
We all have limiting beliefs that hold us back. Some common ones I hear are: “I will never be a morning person. I just cannot start my day early like some people.” Or maybe it’s something like: “I’m so bad with numbers, so there is no way I can handle the finances for my business.” Okay, now just add on being a mother to those statements and you can see how these beliefs really just begin carrying on a life of their own…
“I will never be a morning person. I just cannot start my day early like some people...and maybe if I actually could I would have time to pack lunch for my kids every day like a good mom should.”
See where I am going with this? Out of nowhere, we made up a rule in our own head that does not even exist in the real world! As I like to say, we have to stop telling ourselves these old stories.
If you are having trouble uncovering what your limiting beliefs are, allow me to share the “fifth why” exercise, something I use with both the women I coach, as well as my own kids!
The first step is to focus on the areas of your life that feel challenging right now—there is no wrong answer here. Don’t think, just write your thoughts down. Start by looking at the painful parts of your past—the things you regret or perhaps feel remorse for not doing. Where are the places where shame blooms and grows, the parts of your past you don’t want to repeat?
As a next step, you’re going to start the fifth why exercise, and yes, it is as easy as it sounds. Like any three-year-old you’ve been around recently, it really is as simple as asking yourself “why” until you uncover the true meaning behind your limiting belief. As an example, let’s say you wrote down “I am afraid to start my own business.” The next question would be, you guessed it: Why? From there, I find it is usually right around the fifth why that you get to the true root feeling, such as, “I am afraid to fail.” “I am afraid my family will go broke.”
After doing this exercise, I think you will find that your limiting beliefs aren’t as scary as you think they are when you put them down on paper and get them out of your head. Only when you acknowledge that they exist can you actively make choices to disrupt those patterns and make strides in the direction you really want to move. After all, the first step to overcoming our limiting beliefs is to first recognize what they even are!
#2: I got really clear on my core values so that setting boundaries and saying “no” became easy.
What you value in life needs to be the North Star of your business or career. Every single move you make in your career should be in alignment with your guiding values.
Once you get clear on your values, it is amazing how much easier the word “no” becomes, a word that used to trigger that feeling of guilt inside of me, which is the theme of this article.
For example, one of my core values is family, which is a deciding factor in each and every business decision my husband and I make for our company. If I am invited to speak at an event that conflicts with a family event or doesn’t really resonate with the message I am trying to bring to the world, then the answer really becomes crystal clear: No.
#3: I permanently removed the idea of “balance” from my life because balance is bogus.
Here’s a secret many productivity experts won’t tell you: balance does not exist. Trying to achieve balance will inevitably lead to you feeling like a failure. It is all about achieving harmony and leaning into what I like to call “counterbalance.” There is never going to be a time in your life where you can perfectly balance all of the important roles you carry. Remember, we are avoiding the word “perfect” because it too does not exist.
Instead, I encourage you to lean into your different priorities when the time comes. If I have a huge launch to prepare for at work, then I make a point to tell my family that mom is going to be focused on work for the week. But that doesn’t mean the following week won’t look completely different. There are weeks where my entire focus is college trips with my son or volleyball games for my daughter. In fact, last week I went on a much-needed vacation with my family and did not turn my phone off of airplane mode for 10 glorious days. Why? Because the priority I was leaning into for those 10 full days was my family. Nothing else.
If I had “balanced” then my kids would have risked waking up to mom sitting at the breakfast table, beautiful beach scenery and fresh air be damned, clutching her cell phone and furiously typing, wasting away the precious moments we have left before my son goes off to college and begins his future.
Balance is bull. Let’s achieve harmony together. I know we can.
About the author: Tanya Dalton is a nationally recognized productivity expert, best-selling author, and speaker. Tanya serves as a growth strategist for female leaders in the corporate and entrepreneurial sectors. Her 12-month mentorship program, The Intentional CEO, helps entrepreneurs grow thriving businesses and thriving personal lives. Tanya is also the founder and CEO of inkWELL Press Productivity Co., a company that provides tools that work as catalysts to help women do less while achieving maximum success.
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Create & Cultivate 100: Content Creator: Destiney Green
#MAJORMOMCRUSH.
#MAJORMOMCRUSH
It's 2018. Bye, bye man crush. Hello, mom crush.
With fearless matriarch Destiney Green of popular parenting blog Mom Crush Monday ruling the roost, 2018 is all about unstoppable, stylish mamas taking over the world. Born as one new mom’s personal journey into the murky waters of raising a tiny human, Mom Crush Monday has officially graduated from the newborn stage, with a cool 185K Instagram followers, a membership-based platform, and a line of children’s clothing on the way.
With musings on graceful co-parenting, mental health, and mother/daughter adventures, Destiney and her daughter Honor are empowering, and inspiring, a community of mamas to dream, love, and grow.
More from Mom Crush Monday below.
Name: Destiney Green
Instagram: @MomCrushMonday
Where do your drive and passion come from?
When I became a mother, I suddenly felt like I had a purpose and a reason to push myself harder than ever before. Every time I look at Honor, I know why I'm working this hard.
Who is your biggest mom crush right now?
Denise Vasi. She's the epitome of career and mom success!
Your bio says you're a "future entrepreneur." What does "future" mean to you? And what are your plans?
The future is quickly approaching. I've known for a long time that I had big plans for myself, and I didn't want to let myself off the hook. 2017 has been about preparation for me, and in 2018 you'll see it all come to fruition. I'm really excited to see these pieces coming together on a couple different businesses I've been working on building.
When you hit a rough patch or hit bumps, how do you find new roads?
This question is such an important one. I think too many people are afraid of failing. I'm not and I encourage others to not be as well. If I hit a rough patch mentally, I take a day and refocus. If I hit a rough patch in a business opportunity, I look at why it didn't work and vow to make the next time better. I don't slow down enough to dwell on the hard moments. The key is to keep moving forward.
"I think too many people are afraid of failing. I'm not."
Tweet this.
How has motherhood helped you feel more empowered?
Oh my gosh, how has it not?! It's literally the most powerful thing you can do. To give life to another being. If I can do that, I'm unstoppable.
What is your biggest pet peeve?
Excuses. I hate excuses.
What matters most to you about your job?
The connection with other women, and creating a foundation of sisterhood based on support and not competition.
What are your biggest fears about being a mom?
I wouldn't want Honor to ever look back and say I didn't prepare her for something.
How do you get over them?
I try to stay ready so we don't have to get ready.
What's something you'd like people to know about your job that they probably don’t?
People assume that blogging is all fun and games. Don't get me wrong - I LOVE my job, but a lot of work goes into what I do. I work long hours and I work hard for what I want.
What about your career makes you feel the most complete?
I get to be completely flexible with my time and decide what I want to fill it. If a project doesn't feel right, I say no. I am in control of my future.
If you had to trade jobs with anyone else in the world, who would it be and why?
Beyonce, because she's mastered her business and has changed the tables for so many.
At what point in your career did you find the confidence to really take charge and become the woman you are today?
I think every day I grow more and more into the woman I am supposed to be. I've always been confident in who I am, but each day I find I'm on the path I'm meant to be on, that confidence grows.
What's the best advice you've ever been given? Or your favorite piece of #realtalk?
Real talk, don't think you can do it all alone. Play on your strengths and hire out your weaknesses. No one got to the top alone.
What song do you sing in the shower when you’ve had a bad day?
"Ambition" by Jay Z.
Photo Credit: @davisfactor
Hair & Makeup: @SmashboxCosmetics @TheGlamApp @TheOuai
TO SEE THE FULL CREATE & CULTIVATE CONTENT CREATOR LIST CLICK HERE.
8 Ways Millennials Are Changing the Face of Parenthood
We're confident that we're good parents.
According to population estimates released last month by the U.S. Census Bureau, Millennials have surpassed the Baby Boomer's as the nation's largest living generation.
We're here and we've taken over, except, we're also waiting longer to have kids than any other generation.
The reason most often cited? Financial stress-- whether it’s low starting pay, the burden of student loans, or the high and rising cost of child care-- is number one.
Still the new generation of working millennial mothers is putting their own brand of mommyhood into the world. From understanding that there’s more than one way to be a good mom to being more forthcoming about their shortcomings. This generation may be doing it later, but we’re doing it our way.
Here are 8 ways we're changing the mom game.
1. We're confident that we're good parents.
All of those trophies and gold stars weren't for naught. There's nothing wrong with a healthy self-esteem and according to a Pew survey, 57 percent of Millennial moms say they're doing a very good job at parenting, compared to 48 percent of Gen Xers and 41 percent of Baby Boomers.
2. We no longer believe we have to keep a perfect home.
That might in part be related to the fact that our pop culture role models are very open about their flaws. And that's a big deal.
It's made us much more willing to not be "perfect" all the time. This is not June Cleaver's version of parenthood. These are women who portrayed a real version of motherhood and who often held their own in two-income families. Claire Huxtable from "The Cosby Show" was a lawyer who showed us an unapologetic strong working mom role model. Aunt Becky from "Full House" was an anchor woman, mom to twins, and had fabulous hair. There are also inspiring women everywhere showing us how mom and boss work together: Tina Fey, Shonda Rhimes, Jessica Alba, Amy Poehler, Bobbi Brown, Maria Jacquemetton, Marissa Mayer, and more. These exemplary powerful women, both fictitious and real, have given us a much different version of "mom" than generations prior. And we seem to be taking notes.
3. We're bringing home the bacon for our fam.
There have been some dramatic shifts that underscore modern mom life. Nearly half of all U.S. mothers are either the primary breadwinner or “on par financially with their significant other,” according to the new study “The Breadwinner PheMOMenon.” According to the study from Ketchum, this shift goes hand-in-hand with the above. “With more breadwinning and less breadmaking, nearly half of moms surveyed no longer have expectations that they should be a ‘domestic goddess,’”says Kelley Skoloda, partner and director of Ketchum’s Global Brand Marketing Practice and author of Too Busy to Shop: Marketing to Multi-Minding Women.
4. Everybody's working for the weekend, but our jobs aren't just about money.
Gasp! Are we happy about our jobs?! According to The Working Mother Research Institute's "Mothers and Daughters: The Working Mother Generations Report" Millennials are more fulfilled by career prospects and compensation than Baby Boomers or Gen Xers. The most "optimistic" generation in the survey, 47 percent of Millennials said they would prefer to work even if they did not have to financially vs. 37 percent of Gen Xers 36% of Boomers.
5. Being a good parent is more important than a good marriage.
According to a Pew Research Center study, 52 percent of Millennials put a premium on being a good parent, while only 30 percent said having a good marriage is one of the most important things in life.
6. Independent, but social, is part of our nature.
We have fewer attachments to traditional political and religious institutions, but are more connected to personalized networks of friends, colleagues and affinity groups through social and digital media.
7. We waited to have kids.
The Urban Institute found that Millennial women are the slowest to have kids of any generation in U.S. history. According to the Pew Research Center, highly-educated moms are waiting until their 30s to have children. Among women ages 40 to 50, the median age at which those with a master’s degree or more first became mothers now stands at 30.
8. If knowledge is power, this bunch is going to be pretty powerful.
A record share of new millennial mothers have a college degree, more so than any other previous generation of young adults, according to the White House Council of Economic Advisers. The picture is even more dramatic for graduate school: While 2.8 percent of young adults had a grad degree in 1995, 3.8 percent received one in 2010, which amounts to a 35 percent increase. If knowledge is power, we have some of the most powerful moms out there.
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