Letter from the Founder
Welcome to a new chapter of Create & Cultivate.
Hi everyone, it’s Jaclyn the founder of Create & Cultivate. I am so thrilled to be back at the helm of Create & Cultivate alongside our new CEO @MarinaaMiddleton. How did we get here? It’s complicated.
I’ve always prided Create & Cultivate on being a place of transparent conversations and “real talk”. It's been in countless posts, signage, podcast episodes, and even my book.
Business on its best days is extremely rewarding, on its worst very heart wrenching. Selling a majority stake in Create & Cultivate in 2021 was one of my proudest moments as a business owner and yet personally challenging to navigate. This is a brand I, like many of you and your businesses, love. The community is what got me through each and every hard moment of being an entrepreneur. So when the opportunity presented itself to rebuild Create & Cultivate back alongside my partners, I took it. Why?
Since its launch in 2016, Create & Cultivate, has been a driving force and unmatched resource for women entrepreneurs and small business owners. By offering insightful content, fostering a loyal community, and hosting best-in-class events, C&C has helped countless women create & cultivate the careers of their dreams. We’ve witnessed tremendous growth for women in the workplace from massive IPOs to women in the US generating a staggering $1.9 trillion annually. However, venture funding remains at an all-time low for female-led businesses, layoffs are abound and the burden of the family still lies with working moms.
The first Create & Cultivate stage
We know there is more ground to cover. As the world shifts, so does Create & Cultivate.
We’re glad to be here.
Welcome to the new C&C.
xoxox
Jaclyn Johnson
Making a Comeback: How Perseverance Can Help You Pivot to New Possibilities
This week, on WorkParty.
Listen to the full episode here.
It’s no secret that COVID-19 has challenged small businesses everywhere to rethink the brick-and-mortar business model. With physical retail locations closing and e-commerce on the rise, it's been crucial for small businesses to pivot to digital to weather the pandemic.
By the numbers: Online sales grew by nearly 50% at the peak of the pandemic, and experts are predicting the shift may be permanent. According to a recent survey, 41% of consumers are currently shopping via social media and 51% say they’ll continue to use in-app shopping post-COVID.
Bank of America recently released their yearly survey of small business owners in the 2021 Small Business Owner Report. Their research found that business owners have started to regain their footing as economic confidence, business revenue expectations, and hiring plans bounce back significantly from levels seen in the fall. For example, 50% of SBOs are confident the national economy will improve – up significantly from 37% last fall, and 60% expect their revenue to increase – up even more from 34% last fall.
To address the impact of the pandemic, business owners tapped into various funding sources to stay afloat and made operational changes that they anticipate will continue going forward. More than half of SBOs tapped into funding sources such as personal savings, business credit cards and PPP loans. A majority of SBOs anticipate that the operational changes they made in response to the coronavirus will continue beyond the pandemic – specifically enhancing their sanitation practices and further building a digital sales strategy.
Regardless, entrepreneurship is on the rise—and it doesn’t show any signs of slowing down. Today, nearly 40% of the workforce is made up of freelancers, temps, independent contractors, and solopreneurs, and a growing number of millennials and Gen-Zers are becoming solopreneurs—61% of independent millennials are planning to stay independent as solopreneurs.
So, how do you successfully lead your business through COVID-19? How do you turn a seemingly insurmountable challenge into an opportunity? And how do you start planning for the “new normal” when the future is still unwritten?
On this episode of WorkParty, Jaclyn sits down with Ellen Marie Bennett, the founder and CEO of Hedley & Bennett, the leading Los Angeles based culinary workwear brand, to answer these questions and discover what it takes to weather the storm, and outfit hundreds of thousands of home cooks all over the world. Join the party on social @workparty and stay in the know at workparty.com.
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How This Fitness Co-Founder Turned Her Passion into a Successful Business
This week, on WorkParty.
Listen to the full episode here.
Over the past year, at-home workouts have soared–but there is one platform that stands apart from all the rest. Meet P.volve, the accessible, at-home fitness method that everyone is talking about.
In short, the method combines resistance-based, high-intensity, low-impact movements to strengthen, sculpt and energize the whole body (much like pilates).
Beyond the studio, the brand offers a global on-demand platform featuring hundreds of workouts, a growing line of patented equipment, and physical studios in NYC, Chicago, and LA. The wellness-forward startup has garnered attention for flipping traditional fitness on its head and captured an impressive and loyal community (that includes some major names) in the process.
On this episode of WorkParty, Jaclyn sits down with P.volve Co-founder, Rachel Katzman, for an inside look behind the revolutionary fitness brand––including driving the creative vision of the company forward, growing the digital platform, and looking to establish P.volve’s footing in the fitness space–and doing it all successfully in sweatpants. (...a true legend!). Join the party on social @workparty and stay in the know at workparty.com.
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On the meaning of the name P.volve…
"P.volve stands for personal evolution"
On what makes P.volve different from other fitness methods…
"We focus on dynamic joint movement, combined with one of a kind resistance training that's really going to strengthen and activate each muscle in your body––which is then going to improve your performance and reduce pain."
"With P.volve you can have your cake and eat it too."
On cutting through the noise in a saturated industry…
"If a product works and the experience is really good, word gets around."
On the entrepreneurial learning curve...
"You have to teach yourself as you go, and that's really the best way to learn."
On raising capital and scaling...
"If you wait until something's perfect to get it out the door, someone else is going to do it before you."
On being a CEO...
"I needed to fall a few times to realize that it's okay to ask for help."
"I don't want to be the smartest person in the room. I want to ask a million questions."
On the advice she would give her younger self...
"I'm a big believer that everything leads you to where you are meant to be."
On holding space for fitness as a passion, and not just a career...
"I believe movement is medicine."
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Why the Best Path to Success Is Your Own, According to Nutrafol’s Founders
This week, on WorkParty.
Listen to the full episode here.
The experience of thinning hair is not only a physical journey, but an emotional one. Many people, especially women, suffer from hair loss and thinning without support or understanding of why it is happening. But the truth is, this is an incredibly common experience for both men and women, and something that affects hundreds of millions of people in the U.S. alone.
For this episode of WorkParty, Jaclyn sits down with the founders of Nutrafol, Giorgos Tsetis and Dr. Sophia Kogan, MD, to dive into their personalized and education-driven approach that has helped thousands and thousands of people suffering from hair loss around the world. Join the party on social @workparty and stay in-the-know at workparty.com.
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and never miss an episode.
Topics in this episode include:
The emotional journey of hair loss for both men and women
Taking a holistic approach to create and market a product with a personalized solution
Cultivating a community and providing customers with support throughout the emotional journey
Education and resources to help cope with hair loss
Developing a product that helps treat and target concerns throughout different phases of the life cycle (youth to adult development, stress, menopause)
Challenges (and wins) in entrepreneurship
Finding the path to success through personal experience
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How Tracey Wigfield Worked Her Way From ‘30 Rock’ Writer’s Assistant To Emmy Award-Winning Comedy Writer
This week, on WorkParty.
Photo: Courtesy of Tracey Wigfield
Listen to the full episode here.
Do you remember your favorite television shows growing up––the shows that not only got you through your adolescence, but where you discovered your first ‘tv crush’ or shed a few tears during that ‘one episode’ that tugged on your heart strings and left you wanting more? We’ve all been there. And we bet you can recount those memorable scenes and quotes too. So where do the creators of these newly reimagined television shows even start when they want to reintroduce their beloved show back to the world? And how do they continue to keep their episode topics relevant and trending in an industry where the audience's attention is so quick to jump ship?
Today I’m sitting down with producer and Emmy Award-winning writer, Tracey Wigfield, to discuss exactly that - how she helped create and write the critically-acclaimed and reimagined Saved by the Bell TV series on NBCUniversal’s streaming service Peacock. We’ll be tapping into the reimagined show, and the path that got her there - including her winning an Emmy alongside co-writer Tina Fey (Hello, amazing partner!) - and how she balances being a working mom in the process. Join the party on social @workparty and stay in-the-know at workparty.com.
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On Her Career Journey
“I just kind of spent the first five months after school, I remember feeling like, “Oh my God, I’m floundering, I don’t even have a lead.”
On Being in the Writer’s Room
“It was very intimidating at first, because everybody’s talking really fast and everyone is really funny and pitching jokes and stuff and it felt overwhelming, but multiple people took me under their wing.”
On Working With Tina Fey
“I felt like it took me a year to not be terrified to open my mouth around her because I was just in awe of her.”
On Reimagining Saved By The Bell
“It felt like themes of privilege and wealth disparity and education and equality sort of were right on the table and that seemed really exciting and kind of unexpected for a Saved by the Bell reboot.”
On Finding the Balance When Merging Comedy with Challenging Social Issues
“What exactly do we want the end point of our message to be? And making sure we have these larger conversations about what we want to be saying about harder topics...just so everyone is clear, before you know, making it funny.”
On Advice For Aspiring Show Writers and Content Creators
“The funniest things to me are things and observations that feel true.”
On Balancing Motherhood With Career
“It’s a struggle but I also think I’m very lucky to be in a position where I have some power over my schedule. When you’re the boss...you are able to make your own hours.”
On The Traits That Got Me Where I Am
“I really love my job–I think that’s a big one. I don’t think you can be successful at something if you don’t.”
On Her Best Career Advice
“You know the answer often, and even when you’re in situations where you’re not quite ready to be doing this big job or whatever, you actually do have everything you need to be doing it.”
On What Success Looks Like to Her
“I think it’s making the life for yourself that you want, and then once you do that, using the power you have to empower other people to do the same.”
Here's Why You Should Never Ask a Busy Person to Lunch (and What to Do Instead)
The secret to getting ahead.
Photo: ColorJoy Stock
Networking is every successful person’s middle name—but meeting with a busy person is a challenge. Although we can’t give you the secret handshake that will land you a meeting with Sheryl Sandberg (there’s a secret handshake, right?) we can dole out successful networking tips and tricks that will get you in the door with someone high-ranking who has the potential to advance your career.
Just because networking can feel impossible, doesn’t mean it is. Meeting your career heroes isn’t unheard of and landing that crucial meeting can be done, but you’ll have to get creative. Your career crush didn’t make it where they are by taking every lunch meeting they were cold emailed about. So, here are some ways you can stand out and get your foot in the door.
Try Getting in Touch With Their Assistant First
There are some who claim that a cold call or cold email shows bold initiative. And sometimes, when the work powers that be are acting in your favor, a cold email will launch your career in a way you can’t imagine. There are always outliers.
Case in point: Jaclyn Johnson, CEO and founder of Create & Cultivate, cold emailed Garance Doré, and she responded and then spoke at C&C Chicago. You never know what will happen until you put yourself out in the universe. But if after a cold email and a follow-up you’re still not getting anything, you should try a new road before either, a) giving up, or b) hounding someone to the point where they will never meet with you.
When you are just getting started, don’t assume that you are the exception. Assume you are the rule. (That’s not to say you shouldn’t be confident. There is a difference.) Most busy people will not appreciate you clogging up their inbox. It’s not uncommon for a CEO to receive 1000+ emails a day, and wading through those can feel like torture.
Think of the assistant as Saint Peter at The Gates. You’re not getting in unless you make good with Pete. Many CEOs and executives will have their assistants linked to their inboxes. Meeting with them could be a great inroad. Offer to take them to coffee or lunch. Ask for 15 minutes of their time before you try and meet with their boss. Assistants are overworked, overtired, and often under-appreciated. Get on their good side and it just might land you on their employer’s schedule.
Skip the Standard Cold Call and Email Vernacular
There is a story in Silicon Valley about Tristan Walker, who recently raised $24 million for personal care products for POC. Before branching out on his own as CEO of Walker and Company, he worked for Foursquare—a job he got from cold emailing the founders eight times. Two years after landing the position, Walker posted the correspondence that landed him a meeting on his blog. You can read it here. There were many, including IA Ventures’ Ben Siscovick who said, “If you are outside StartupLand looking to get in, read this then read it again—this is how it’s done.”
However, despite his success, Walker’s original email is exactly what we would warn against. There is passion in his voice, yes, but he notes nothing concrete that he would bring to the Foursquare team. It worked for Walker, but in most cases, this will not work. Don’t tell a company how awesome they are. Don’t tell someone you’re “hungry.” In a few short sentences, you should be able to explain exactly what you can bring to the table. Be as specific as possible.
For example, if you want to meet with the CEO of a marketing company, convey in two sentences how you’ve helped another company grow, or an idea you had for a client that performed on social well. When applicable, give stats.
If You’re Asking Them for the Meeting, You Go to Them
This is really simple. Don’t ask someone to coffee and then suggest a place to meet. Bring them coffee. Show up where they are and make it easy.
By Failing to Prepare, You Are Preparing to Fail
Come with questions. If person X is giving you 15 minutes of their time, you should be prepared to make use of every. single. second.
I recently had someone tell me, “I have three.” As in minutes. You better believe that I wrote down what I needed and made those three minutes count. If you waste three minutes of someone’s time, you can be sure that they won’t give you ten in the future.
You don’t need to print out your resume. Honestly, it’s a little dated and most people are more interested in getting a read on you, not reading what you print on paper.
While You’re There…
If you shake their hand and walk out of the office thanking them for their time, you’ve biffed it. LEAVE WITH NEXT STEPS. Let’s repeat that. LEAVE WITH NEXT STEPS. Ask for something concrete that you can do that, a) keeps you in contact, and b) is actionable for you. You’re not taking a meeting to schmooze, you’re taking a meeting to move the needle on your career. So move it.
Once You’ve Left…
Don't ghost. Follow up. Send a thank-you email, at the very least. Pro tip: Send a thank you with cupcakes for the office. Or send something that says, I paid attention to what you said, and I’m working to take the next steps.
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This post was published on February 16, 2019, and has since been updated.
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5 Tips for Taking Care of Yourself Without Sacrificing Your Business' Success
Don't let stress become part of your daily routine.
Photo: Christina Jones Photography
This time last year, I was sitting at a desk, in a corporate job that I thought was “the job.” In reality, I was working myself into the ground for someone else’s bottom line. My health was at an all-time low—both mentally and physically. I was exhausted and needed a change. That’s when I decided to take my side hustle full-time.
In our fast-paced, highly competitive world, being “stressed out” is one of the most common feelings. As an entrepreneur, it’s easy to let stress become part of our daily routine. But I’m here to tell you, it doesn’t have to be that way. It’s time to stop accepting the high-stress lifestyle as “just the way it is.” You do not need to work 24/7, and push, drive and grind until you break. It is possible to build a successful business with balance and wellness at the core.
Often, I see entrepreneurs fall into chronic stress because they believe that hustling until you can’t hustle anymore is the only way to succeed. I was one of them. As a young entrepreneur, I personally experienced burnout, and the long nights lying awake with thoughts about all of the different ways that I could grow my business swirling around in my head. Eventually, at age 22, I was left with a chronic illness. My body gave me a “force quit” and taught me a lesson that has become part of my life’s work to share.
Today, I run my new business with an autoimmune disease and a new mantra: Stress is inevitable, but it is not uncontrollable.
Learning to manage stress has been an essential part of my success in business. And I can promise you this: running a business with self-care in mind is a lot more fun (and more productive!) than operating from a place of burnout.
So, to the busy, stressed-out, and overworked entrepreneur reading this, here are my top five tips for taking care of yourself without sacrificing your business success.
1. Don’t Sacrifice Your Routine
When you know you have a busy day ahead, it’s easy to skip journaling, working out, or even eating breakfast, and head to the computer first thing. It’s also easy to keep working after 5 pm because you’re determined to cross things off your to-do list before calling it a day. Having both a set morning and evening routine gives you a sense of control in stressful times. Doing so can set the tone for your entire day and can help you transition into an evening mode that allows you to be present for friends and family, and for yourself! Even if you’re not a “routine person,” try starting off your day without your phone and do something just for you.
2. Delegate and Outsource
Outsource the things that drain your energy or take you out of your creative flow. Things that suck up your time are not worth it. Bringing in backup may make your margins tighter at first, but as all good CEOs know, investing in a team that helps you expand and grow will return the cost in more ways than just revenue. With less stress, you can focus on innovation in your business, as opposed to worrying about smaller day-to-day tasks. When you’re feeling sick or close to burnout, don’t be afraid to lean even more on your team. That’s what they are there for! Your business and your team can manage a day, a week, or even a month without you if you’ve trained them well.
3. Treat Yourself
Whether it’s a full spa day or diffusing your favorite essential oils, be intentional about doing things that bring you joy. The entrepreneur life can be lonely, so try calling a friend or family member once a day. It’s amazing how much a good friend can lift your spirits. My favorite stress-reliever is ending my day with a warm bath with Epsom salts, baking soda, and a few drops of lavender essential oil, which releases stress and toxins and makes my home feel like a spa.
4. Get Moving
I try to get some form of exercise every day. It may seem obvious, but it’s a game-changer. Exercise works wonders for releasing stress and clearing your head on a busy day. When you’re feeling overwhelmed, step away from your desk for a quick walk around the block or a 5-minute ab workout. Every evening, I clean up my desk, shut down my computer, and go for a walk to clear my head and disconnect. This helps me to be more present in my post-work hours and improves my sleep at night. No more lying awake thinking about business.
5. Meditate
Om’s the word! Meditation, whether in the form of yoga, prayer, journaling, or traditional meditation, helps to reprogram your body from a stressful fight-or-flight mode to peaceful alignment. Meditate on what you’re grateful for, or on what you have already accomplished, and let your mind wander away from the stress. I also love doing the 5-5-5 breathing exercise (breath in for 5 seconds, hold for 5, out for 5, hold for 5, repeat) when I find myself holding my breath and working in overdrive.
When you’re feeling stressed, overwhelmed, and run down, the best thing you can do is to take a step back and assess the whole picture. Your mental and physical health has to take priority in order for your business to have sustainability and long-term success. Taking care of yourself is not selfish; and it doesn’t have to be expensive, time-consuming, or a “chore!” But the alternative—neglecting your wellness now—can stop you in your tracks, throw off all of your productivity and forward motion, and make it so much harder to get it back. Trust me on this one. So shut your laptop, go draw yourself a bath, go on a walk, or unwind and watch a movie with your people. Your work can wait; and when you readdress it, you’ll be more focused and more efficient as a result. You not only deserve it...you need it.
Remember: stress is inevitable, but not uncontrollable! Integrating balance, wellness, and self-care into your life today will make you a healthier, more productive, and more successful entrepreneur in the long run. After all, life’s a marathon... not a sprint.
“S
tress is inevitable, but not uncontrollable!”
—Gracie Thomas, Founder of Gracie Thomas Consulting
About the Author: Gracie Thomas is a marketing and brand consultant and the founder of Gracie Thomas Consulting. The GT Brand helps female health and wellness professionals scale their business through brand strategy and design and marketing consulting. Ever since her diagnosis with an autoimmune disease and Lyme disease, she stands to help female entrepreneurs build successful companies while keeping their own wellness in mind.
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This story was originally published on September 24, 2020, and has since been updated.
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Priceless Tips for Women in Business From Stella Simona, Co-founder of Haati Chai & Amarilo
Sage advice is #Priceless.
In celebration of International Women's Day, Mastercard and Create & Cultivate are teaming up with prominent female leaders and business owners to share their #Priceless advice to inspire and elevate women entrepreneurs.
Stella Simona, Co-founder of Haati Chai & Amarilo
Stella Simona is an LA-based mother, wife, content creator, visual storyteller, creative entrepreneur and co-owner of fine jewelry brands Amarilo and Haati Chai. With a clear love for aesthetics and storytelling, Stella is passionate about skincare, wellness, and design. In addition to her creative ventures, she partners with various organizations that shed light on issues close to her heart, epitomizing the importance of allowing passion to guide your process, and fostering an authentic and impactful connection with both her brand and audience.
In her role as creative director and director of marketing and strategy, she seeks inspiration from the women in her life lives to integrate both brands into the bigger conversations that speak to the identity and values of its consumers.
Below, Stella shares her #Priceless advice to inspire and elevate women in business.
What is one piece of advice you would give to women looking to turn their passion into purpose?
You are meant to do great things. There is someone out there who needs to see you and your work and get inspired to follow their passion.
What is the most important message you have for women advancing their career or growing their business?
Do not underestimate the power of having your own voice. Invest in yourself because the success of your business is rooted in your well being-- and this trickles down to your business growth. Take mental breaks, take small vacations, workout, sleep, eat well, have fun with your family. Don’t sacrifice everything for business. We are living to not work but work to live. Balance is key. Once you nurture heart, body, and your mind your business will thrive.
What tips would you give women entrepreneurs to help them grow their businesses, especially in our digitally evolving world?
Always be prepared to pivot. Have a plan a, b, c, etc. Partner with other amazing businesses and entrepreneurs whenever you can. Build a community.
What’s next for Haati Chai and Amarilo?
This past year has taught me to take it back to my roots. I began doing what I do to personally grow as an individual and an artist and giving back to a bigger cause. It’s really important for me to give back whether it’s to important organizations in our community or ones on a larger global scale.
In celebration of women in business, what are (3) small businesses you want to highlight to encourage others to shop, share and support?
Three small businesses I would like to highlight include:
Priceless advice for women in business in two words, or less:
“Love Yourself.”
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Priceless Tips for Women in Business From Lo Bosworth, Founder & CEO, Love Wellness
Sage advice is #Priceless.
In celebration of International Women's Day, Mastercard and Create & Cultivate are teaming up with prominent female leaders and business owners to share their #Priceless advice to inspire and elevate women entrepreneurs.
Lo Bosworth, Founder & CEO, Love Wellness
Lauren Bosworth is the founder and CEO behind the leading clean, personal care brand, Love Wellness. Bosworth has made a name for herself as an entrepreneur, using momentum from her decade-long career in television to shift her focus to creating and running a modern feminine care brand from the ground up.
Love Wellness was born in 2016 after Bosworth began experiencing chronic health issues for over five years and old-school products from legacy brands didn’t address her problems. With the guidance of doctors and some trial-and-error, Bosworth finally found relief through a holistic approach that combined natural products with a healthy lifestyle.
Ultimately, through this journey, Bosworth became aware of the lack of innovation in the women’s healthcare category, and made it her mission to change it by sharing the information she had learned with women everywhere. Love Wellness initially launched with a focus on creating better-for-you feminine care products, but has since grown to include multivitamins, supplements and other products to help women tackle issues like gut health, stress, sex, and skincare.
Beyond products, Love Wellness is committed to giving women support and the space to learn, engage, and share experiences with each other through the brand’s community platform, ‘The Love Club’. Bosworth is seeking to change the narrative around self-care culture and empower women to feel supported, welcomed, and safe during their wellness journeys.
Below, Lo shares her #Priceless advice to inspire and elevate women in business.
What is one piece of advice you would give to women looking to turn their passion into purpose?
If you know you are working on something good, don’t give up easily. Never lose sight of what you are trying to achieve.
What challenges have you faced as a woman in business? How did you overcome them?
I think for me the challenge was the transition from being known as somebody who was on television. When you're on reality TV, you're definitely put into a certain box. It was finally through education paired with effective products that I was able to bridge the gap between being known for TV and being taken seriously as an entrepreneur.
What is the most important message you have for women advancing their career or growing their business?
Growing a business will have low lows and very high highs - embrace the good times and the failure. This will teach you how to adapt and pivot, both of which are important to scaling your business.
What’s your perspective on the importance of mentorship? What advice do you have for women seeking mentorship or looking to become a mentor?
Mentorship is extremely important and helps you look at things through a different lens. My advice for those who are seeking mentorship - remember that mentors are people too. Invite them for a coffee (or a virtual one these days) and have a casual conversation...ask them about how they’re doing. Let the relationship build organically.
What tips would you give women entrepreneurs to help them grow their businesses, especially in our digitally evolving world?
Build a team you can learn from and trust. As we continue to work from home and live in this virtual world, it’s important now more than ever to trust and rely on your team. Secondly, you need to hire people who may know more about certain subjects than you do - that’s how you grow and take the business to the next level.
What’s next for Love Wellness?
Our strategy is hyper-focused with a crawl, walk, run strategy meaning we don't bite off more than we can chew. We have some exciting things coming up this year, so be on the lookout!
In celebration of women in business, what are (3) small businesses you want to highlight to encourage others to shop, share and support?
Priceless advice for women in business in two words, or less:
“Trust Yourself”
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Priceless Tips for Women in Business From Monique Rodriguez, Founder and CEO, Mielle Organics
Sage advice is #Priceless.
In celebration of International Women's Day, Mastercard and Create & Cultivate are teaming up with prominent female leaders and business owners to share their #Priceless advice to inspire and elevate women entrepreneurs.
Monique Rodriguez, Founder and CEO, Mielle Organics
Monique Rodriguez is the CEO and founder of Mielle Organics, a Black-Owned global hair and skincare brand. Since founding the beauty brand in 2014, Monique has expanded her empire from one signature product to half a dozen collections. Mielle Organics has been distributed in more than 87 countries and can be found in more than 100,000 stores across the U.S.
The inspiration behind Mielle Organics was born through Monique’s journey of self-discovery after loss. After the passing of her son, she used haircare as an outlet to regain her natural roots and build a community for women to connect and share their stories.
In addition to her work with Mielle Organics, Monique is recognized as a leader in the business community as well as a role model for women of all ages. Gems from Monique on her experience as a Black entrepreneur in beauty, business, and more can be found on her ‘Secret Sauce to Success’ Podcast.
Below, Monique shares her #Priceless advice to inspire and elevate women in business.
What is one piece of advice you would give to women looking to turn their passion into purpose?
One piece of advice I would give to women looking to turn their passion into purpose is to remember your why. There will be amazing days and then there will be hard days where owning a business isn’t always glamorous. So it’s important to remember the why that’s attached to your vision, so you can push forward.
What challenges have you faced as a woman in business? How did you overcome them?
As a Black woman in business, I would say one of the most notable challenges I faced in the beginning of Mielle Organics’ founding was raiding funding. When my husband and I founded Mielle Organics, we backed the company with our own funds. We were later blessed to receive funding from investors, but as new business owners that area.
What is the most important message you have for women advancing their career or growing their business?
The most important message I have for women advancing their career or growing their business is to always remember no one can grow your vision like you can. If you have an idea or a plan, don’t allow yourself to be distracted from executing it.
What’s your perspective on the importance of mentorship? What advice do you have for women seeking mentorship or looking to become a mentor?
I believe that finding a mentor is very important. As you elevate to that next level in life or in business, it’s important to speak with someone who’s already where you want to be. Without a great mentor, new business owners end up working harder and not smarter.
What tips would you give women entrepreneurs to help them grow their businesses, especially in our digitally evolving world?
Leverage social media to connect with your customers.
Develop a great team that understands your vision and knows how to creatively communicate that vision to your customers.
Develop quality partnerships that align with your vision and allow you to grow.
What’s next for Mielle Organics?
The next chapter for our business includes continuing to create opportunities that aid Black women succeed in business. Whether it’s through our recent Secret Sauce to Success Retreat or our partnered education program with the Newark Business Hub and Rutgers University, we are dedicated to creating new opportunities for women to thrive in our community.
In celebration of women in business, what are (3) small businesses you want to highlight to encourage others to shop, share and support?
Three small businesses I would like to highlight include:
Priceless advice for women in business in two words, or less:
“Stay motivated.”
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Priceless Tips for Women in Business From Sharon Miller, Bank of America's Head of Small Business
Sage advice is #Priceless.
In celebration of International Women's Day, Mastercard and Create & Cultivate are teaming up with prominent female leaders and business owners to share their #Priceless advice to inspire and elevate women entrepreneurs.
Sharon Miller, Bank of America's Head of Small Business
Sharon Miller is the head of Small Business at Bank of America with over 25 years of bank, wealth management and payments leadership experience, and is a member of the company’s Management Operating Committee. Her team is responsible for providing 12 million+ business owners with a full range of financial products and services through Bank of America’s network of 4,300+ financial centers including 2,300+ Business Advantage centers as well as 17,000 ATMs and its award-winning digital banking platform.
Her team provides a full suite of financial advice, guidance, products and solutions to companies with up to $5 million in annual revenue. Each client relationship is personalized so that entrepreneurs have the power to achieve their business and life priorities.
Sharon appears regularly on national and local TV and radio, discussing small business issues and advocating for the nation’s entrepreneurs as the engine that drives the U.S. economy. She serves as a council member on Bank of America’s Global Diversity and Inclusion Council and is committed to fostering a diverse and inclusive environment within the company.
Below, Sharon shares her #Priceless advice to inspire and elevate women in business.
What is one piece of advice you would give to women looking to turn their passion into purpose?
Many successful businesses are built around a passion. I hear stories about parents creating products to meet their children’s needs, students developing tools to learn more efficiently, and restaurants centered around a family recipe. It is important to do thorough research and think through questions before transforming an idea into a business. Look into the industry at large – where are their holes? What impact will your product or solution have on the marketplace? Will your product or service solve a new issue, or perhaps create a more effective solution? How can you make your offerings unique – which will help them stand out? Following this initial research, work with a banker or tap into mentors in your network to develop a strong business plan. To ensure your best chances of success, lay out your short- and long-term goals, avenues for funding and staffing needs before opening your doors. Planning is essential to successfully starting your business and critical to navigating bumps in the road as you become established.
What challenges have you faced as a woman in business/a position of leadership? How did you overcome them?
Heading up small business for Bank of America – overseeing 2,600 small business associates serving 12 million+ clients that drive the engine of U.S. economic growth – is my dream job! I’m proud to represent the company as a woman in a leadership role.
Most recently, one major challenge our team faced was rapidly creating our Paycheck Protection Program (PPP) application and portal last year. Our team worked around the clock to get the PPP process up-and-running, as we know that getting this funding into the hands of business owners is essential to keeping them operational, their staffs employed and local communities thriving. Bank of America was the first major bank to begin accepting PPP applications in early April. To achieve that, we redeployed and trained thousands of teammates and developed new technology—all in a matter of weeks. It was one of the most challenging but rewarding experiences I’ve had so far during my time with Bank of America. I am unbelievably proud of how our team responded resiliently in an uncertain time.
What is the most important message you have for women advancing their career or growing their business
Throughout my career, I’ve made it a priority to build and surround myself with a strong network of peers and mentors. I would encourage aspiring women business owners – as well as those generally interested in advancing their careers – to do the same. The ability to tap into a network provides women with an opportunity to connect, and share common experiences, which is immensely helpful especially for women entrepreneurs looking to get their feet off the ground and grow their business. A strong network can unlock access to resources, expertise and unexpected opportunities, all of which can help women thrive.
What’s your perspective on the importance of mentorship? What advice do you have for women seeking mentorship or looking to become a mentor?
A good mentor can be an invaluable resource for any business owner—and we know from our recent research (based on a survey of more than 1,000 small business owners nationwide) that a majority of women entrepreneurs believe having a mentor directly contributed to their professional success. I currently serve as a leader and mentor for the Global Ambassadors Program, which has given me the incredibly rewarding opportunity to connect with emerging women leaders and accelerate their leadership and economic empowerment.
For those seeking mentorship or looking to become a mentor, I suggest looking into your local chapter of national organizations dedicated to supporting women in business, whether that be the American Business Women's Association, National Association for Female Executives or other organizations. At Bank of America, we have a longstanding partnership with the National Association of Women Business Owners, or NAWBO, and I would highly recommend getting involved with your local NAWBO chapter where you can tap into a strong professional network, either as a mentor or mentee.
What tips would you give women entrepreneurs to help them grow their businesses, especially in our digitally evolving world?
As we’ve seen over the past year, the shift to doing business digitally has only been accelerated by the pandemic. I would strongly encourage entrepreneurs to virtually meet with a trusted advisor to develop a clear business plan to help them navigate the current economic environment. A trusted advisor can be a friend, mentor or even your small business banker. Whether it’s setting up short-term goals, evaluating funding options or discussing different digital innovations that can aid a business, an advisor will be able to provide input that will help a business owner set their own growth path.
As business owners continue to navigate challenges on the road to recovery, it is important to remain resilient, creative and innovative. Our recent research found many business owners stayed open by implementing enhanced safety measures, changing their primary revenue stream (such as distilleries that retooled to make hand sanitizer; or clothing designers investing in the production of face masks) and shifting to a more digitally-focused strategy (such as shifting sales to e-commerce, or boutique fitness studios offering online classes when physical locations close).
In celebration of women in business, how can we encourage others to shop, share and support?
Despite the challenges of the past year, an overwhelming positive has been seeing the way people are investing directly into their own communities. I have been inspired by just how much communities have rallied around their local businesses—and businesses have returned the favor by investing back into their communities through donations to support coronavirus relief efforts and offering products like face masks and hand sanitizer. Small businesses are a vital part of our communities and by committing to support these businesses, we can help to jumpstart their recovery.
There are so many small businesses deserving of promotion, that I’d be remiss to just pick a few! I encourage everyone to continue to support local businesses in their communities, and shop small whenever possible.
Priceless advice for women in business in two words, or less:
“Foster Community.”
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Priceless Tips for Women in Business From Morgan DeBaun, Founder & CEO, Blavity Inc.
Sage advice is #Priceless.
In celebration of International Women's Day, Mastercard and Create & Cultivate are teaming up with prominent female leaders and business owners to share their #Priceless advice to inspire and elevate women entrepreneurs.
Morgan DeBaun, Founder & CEO, Blavity Inc.
Morgan DeBaun is the Founder & CEO of Blavity Inc., the leading media company for Black culture and Millennials. She is also the Founder of WorkSmart, her signature advising program and The WorkSmart Podcast, both designed to help small business owners scale their business.
Morgan founded Blavity Inc. with the intention to build a media company that is a reflection of the new majority of America, and to create a platform for Black thought leaders, creatives and storytellers. Blavity, Inc. began as one brand with 4 college friends in an apartment, and has grown to encompass 5 brands with a company full of employees dedicated to serving the multifaceted lives of Black millennials.
She is committed to small business owners and helping them scale up their business to employ more people, build their operations and take home more profits through her free WorkSmart Advisor Podcast and her mentoring program WorkSmart Advising Program.
Below, Morgan shares her #Priceless advice to inspire and elevate women in business.
What is one piece of advice you would give to women looking to turn their passion into purpose?
My advice to women looking to turn their passion into purpose is to focus on a core demographic and solve their problem.
What is the most important message you have for women advancing their career or growing their business?
People growing their small business should always keep learning new skills and studying great leaders so they can learn new ways of thinking. Entrepreneurship is a journey and successful business owners will constantly need to navigate changing customer and market environments.
What’s your perspective on the importance of mentorship? What advice do you have for women seeking mentorship or looking to become a mentor?
People looking to find mentors should narrow in on skills or areas of development they are looking to grow in and focus on finding advisors for that specific area.
What tips would you give women entrepreneurs to help them grow their businesses, especially in our digitally evolving world?
Entrepreneurs looking to grow their business in today’s digital environment should stay committed to exploring new technologies and tools but try not to spread themselves too thin. There are a lot of digital tools in the business that can help you automate or streamline your process internally in your company or reduce your overhead.
In celebration of women in business, what are (3) small businesses you want to highlight to encourage others to shop, share and support?
Books, wine, and self-care through health & beauty have been staples of my quarantine routine and I encourage others to shop the small businesses that I’ve used continuously throughout the last year. Shelves Bookstore is an incredible online and mobile pop-up bookstore that is committed to celebrating the joy of reading. McBride Sisters has a beautiful story, great-tasting wine and is the largest Black-owned wine company in the US. Golde’s mission is to make wellness accessible and fun through their superfood-filled smoothies and skincare products.
Priceless advice for women in business in two words, or less:
“Think Big!”
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Priceless Tips for Women in Business From Denise Vasi, Founder of Maed
Sage advice is #Priceless.
In celebration of International Women's Day, Mastercard and Create & Cultivate are teaming up with prominent female leaders and business owners to share their #Priceless advice to inspire and elevate women entrepreneurs.
Denise Vasi, Founder of Maed
Brooklyn-native and Los Angeles-based Denise Vasi first became known by many for her high-profile modeling and acting career, but the mother of two has also organically built an inclusive online community. In 2018, Denise launched the digital resource, Maed.co, that focuses on nutrition, beauty and mindful life-balance for women who find themselves juggling careers and parenthood. Growing up in an inclusive community of engaged women, Denise realized that she was consistently being asked to share her tips and suggestions on parenting, beauty and non-toxic living living. With the encouragement of the many women in her community, she created Maed with the intention to inspire, inform and empower her readers.
Since launching Maed, Denise has exponentially grown her close-knit audience with her well-informed clean beauty recommendations, vegan recipes, and conscious parenting tips. The site has since evolved into a supportive community and thriving business, partnering with dream brands and ambassador programs, while helping the community advocate for equal rights and encouraging them to invest in themselves through self-care challenges.
Below, Denise shares her #Priceless advice to inspire and elevate women in business.
What is one piece of advice you would give to women looking to turn their passion into purpose?
Be consistent, show up every day and don’t aim to replicate what other people in your space are doing. While it might work great for your peers/competitors, what makes your brand and your business unique is your voice, your opinion, and your authenticity.
What challenges have you faced as a woman in business/a position of leadership? How did you overcome them?
I originally pitched a man my idea for MAED, in hopes of finding business support for my idea. He didn’t understand the aspect of what I was trying to do.
If I had the support of his company I would have been able to build my site much faster and have some financial backing. But because he passed and because I decided to go out and do it on my own, I can proudly say I own my business outright, learned every role it takes to run my business and I only have to answer to myself both financially and creatively.
What is the most important message you have for women advancing their career or growing their business?
Hire out your weaknesses! It’s important that you can perform each task of your business but then it’s vital for every entrepreneur to know when it’s time to add people to the team.
What’s your perspective on the importance of mentorship? What advice do you have for women seeking mentorship or looking to become a mentor?
Even though there are men who have taken women under their wing, it’s more the exception than the rule. In my opinion, if you're a woman who has #MAEDit, you should seek out women with talent and mentor them. Show them how you were able to break glass ceilings. If you can mentor other females and show them what worked for you and your business and what didn't, you could save another woman months, maybe years of mistakes.
What’s next for Maed?
I have a lot of big goals for Maed but my immediate next steps are to continue building out my team and delegating responsibilities, expand my community and to collaborate more with inspiring women and business owners. It takes a village!
In celebration of women in business, what are (3) small businesses you want to highlight to encourage others to shop, share and support?
Care Package is female founded. They do incredibly beautiful curated boxes of hand selected items from other small businesses. I love sending these boxes as gifts.
SoCal ISR gives infants and kids the skills to survive in water with Infant Swim Resource Self-Rescue swim lessons. I love businesses that are modeled this way because it affords a lot of mothers the ability to run their own businesses offering them tools, resources, but most importantly credibility.
54 Thrones is a Black-owned clean beauty line that recently made Oprah's 2020 Favorite Things list. The founder, Christina Tegbe, creates intimate skin experiences through African beauty rituals. Their body butter in the bomb!
Priceless advice for women in business in two words, or less:
“Trust Yourself.”
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An Intro to Using Credit Cards for Your Business
Put that plastic to good use.
Photo: Anna Shvets from Pexels
We all know that credit cards can wreak havoc on budgeting, but when managed correctly, they can actually benefit your finances and help you organize your business. Building good credit can help you when it comes to a variety of things such as buying or leasing a car, starting a business, and renting or buying office space. You can even score some really beneficial perks, depending on what card you choose! With that in mind, read on for four tips on using credit cards for your business.
Step 1: Determine which card is best for you.
Many cards have benefits like cashback, travel points, or money to spend at retail locations. Do your research and see what option is best for your lifestyle.
Here are some questions to ask yourself:
Do you fly on a particular airline often?
Do you shop at a particular store often or have to make bulk purchases for your business?
Do you prefer straight cashback?
If you are someone who frequently flies on one airline, perhaps getting one of their credit cards would be most beneficial. If you don’t fly with one airline in particular but want to get travel points you can use everywhere, consider the Chase Sapphire Reserve or Venture Card from Capital One.
If you shop at one store a lot, get one of their cards. Amazon, Target, and Nordstrom in particular have fantastic credit options that give you a percentage off and/or points towards money to spend in the store with every purchase. If you have to make bulk purchases for business, Costco is a great option because you get a credit card, Costco membership, and store credit points bundled into one, creating even more bang for your buck.
If you don’t travel often or frequent any store in particular, cashback is a safe bet. This can be deposited in either your checking or savings account and is an easy way to increase your savings. Maybe challenge yourself to put all of the cashback you get directly into your savings account!
The best way to go about choosing a card is to educate yourself. There are websites completely devoted to comparing credit cards to help you make your decision. Don’t be afraid to ask around to get information on the different options out there, and choose what works best for you. See what your friends, family, or peers use or like.
Step 2: Maintain consistency with your expenses.
A great way to maintain consistency with your expenses is to put a few of your recurring charges on autopay. I suggest picking bills like your phone, cable and/or internet, utilities, and monthly care insurance payments on autopay with your credit card.
These types of expenses often don’t fluctuate much (if at all), which makes them a great option to put on your credit card. If you consistently get the same monthly charge, you’ll know what to expect. A lot of cards now will actually notify you if a consistent monthly charge changes, which is really helpful to keep tabs on your expenses.
If you do choose to do this, just be sure to pay your card on time! Set a monthly reminder on your phone or email calendar a few days ahead of time to ensure that you always get your payments in and allow for processing times.
Step 3: Make tax season easier.
Believe it or not, using a credit card can make your tax preparation so much easier! As an entrepreneur (especially if you’re a solopreneur), it can be difficult to navigate expenses and determine what you can write off and how to pay for different things. The easiest way to separate things out is to get a credit card that you use just for business. It doesn’t necessarily have to be a business credit card, but it should be a credit card that you only use for business purchases. This way you can easily differentiate business purchases from personal purchases.
This next piece of info is what will really save you during tax season: Your annual summary. If you do a good job of only using your business credit card for business purchases, your annual card summary will make calculating your expenses way easier. Your annual summary breaks all of your expenses down by category, and depending on your credit card, will even include a list of purchases within each category. This way, at the end of the year, you can just look at your annual summary and note what you spent on medical, gas/auto, advertising, food/dining, etc.
A business-only credit card can be a huge benefit to your finances as an entrepreneur. Have a particular card you love? Share it in the comments below!
About the Author: A native San Franciscan, Michele Lando is a Certified Professional Resume Writer and founder of writestylesonline.com. She has a passion for helping others present the best version of themselves, both on paper and in person, and works to polish an individual’s application package and personal style. Aiming to help create a perfect personal branding package, Write Styles presents tips to enhance your resume, style, and boost your confidence.
This story was originally published on April 13, 2019, and has since been updated.
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We Talked to 4 Music Industry Insiders About How Coronavirus Is Impacting Their Business
And how they’re pivoting in these unprecedented times.
Photo: Retha Ferguson for Pexels
No industry is immune to the sudden rise of the stay-at-home economy—and the music industry is no exception. With people around the world practicing social distancing, self-quarantining, and sheltering in place, concert venues have been shuttered, music festivals have been postponed, and album tours have been canceled in a concerted effort to flatten the coronavirus curve.
To find out how the unprecedented COVID-19 pandemic is impacting the music industry, we chatted with artists, record-label founders, and even the music partnerships manager at Instagram. Ahead, they fill us in on how they’re adjusting to the new normal, how they’re pivoting to adapt during this period, and what fans can do to help support the industry, even if they don’t have a dollar to spare.
Lizzy Plapinger, aka LPX, Co-Founder of Neon Gold Records
“A
rtists will continue to create and be mirrors and loudspeakers to the world around us, they/we can be light in the darkest of times, or a friend and voice in the void.”
—Lizzy Plapinger, aka LPX, Co-Founder of Neon Gold Records
How are you handling the news as the co-founder of a record label and as an independent artist? Are you able to work from home?
While I’m generally a pretty productive person and regular self-starter, it’s been challenging to go about “business as usual” because nothing about the world is “as usual” right now. I’m grateful that, while not ideal, it is actually possible for me to work from home and that I’m still able to freely pivot between my roles at Neon Gold and as LPX throughout the day, but it is a huge adjustment emotionally and mentally.
Right now I’m focused on regularly checking in with my artists to see how they’re doing and how/if I can help provide them with resources to create, listening to their music and providing feedback. Writing new music as LPX and going through old demos while trying to finish up new releases I have slated for the coming months. Exploring more sync opportunities. Reaching out to people for collaborations, remixes, production edits, features etc. Deep diving on new music for both pleasure and business. Looking at music grants to apply for and share with my community for anyone in need, including myself. Getting creative with DIY video projects. Putting deals together for new artists to make sure we’re continuing to sow seeds of opportunity for the future. Encouraging myself and more women to try their hand at producing and engaging on the more technical side of things. And potentially most importantly, talking to friends, artists, family (and myself) off the ledge in those understandable moments of *wtf is going on.*
Allowing myself, my colleagues and my artists the space to cut themselves some slack and give them the support they need for their mental well being has and is an important piece of this. In the end, we’re only human and these are unprecedented times. Finding the balance between carrying on and finding a new normal for what a constructive day looks like while also taking care of oneself is going to take a minute to figure out.
How has social distancing and the cancelation of festivals, concerts, tours, and live events impacted your business operations and financials? Can you share some ways that you've pivoted to adapt during this period?
With the live side completely shut down, it feels like losing a limb. Shows, tours, and festivals are a CRUCIAL part of this industry. To take that out of the equation is a detriment to everyone involved (the artists, the fans, the agents, the promoters, and the labels). Financially, it’s a hit for everyone. And an enormous loss to the artists and their fans.
As LPX, I had two tours on the horizon supporting Maggie Rogers and Carly Rae Jepsen and a headline tour of my own (and two more for the fall to be confirmed), which are now all up in the air. I rely on those opportunities to make money, sell merch, engage new fans and connect with an audience. It’s also the most sacred and important aspect of being an artist to me, so on a personal level, it is emotionally, artistically and financially gutting.
The emphasis is now on engaging fans on the social side and continuing to release music and take advantage of the people (artists, producers, mixers, writers, etc.) who might have otherwise been too busy or unavailable. Some of our artists are doing live streams and we’re trying to get creative in ways that are genuine to both the artists and the fans. Whether that’s an acoustic set, inviting people into the studio with them, releasing live videos of old performances, showcasing other sides or talents they have on social media. It’s cool to be let into people's creative process or to see a song in the raw etc. But for me it doesn’t come close to replacing the live side—nothing could.
But artists will continue to create and be mirrors and loudspeakers to the world around us, they/we can be light in the darkest of times, or a friend and voice in the void. I have always felt purpose in music, from both sides, and now more than ever. Nothing will take that away, not even the indefinite halting of shows.
What advice can you share for fans who want to help support the music industry right now?
There are SO many concrete ways to help support the artists you love, financially and otherwise, and it is NEEDED right now more than ever. Below are a number of ways you can really help the music industry and artists you love:
STREAM their music. A song has to played for at least 30 seconds for it to register as a “play,” and every stream helps show the DSPS (Spotify/Apple/Amazon/Pandora, etc.) that there is a fan while also helping to pay the artist, labels, and publishers. It will also help get them placed on more playlists which will help get the artist more exposure.
ADD songs to your playlists (public and private). This registers behind the scenes in a way that is super helpful for the artist.
SHARE and PROMOTE the songs and artists you love on socials and TAG them. Introducing new fans to their music is crucial and you are their best and most important asset in doing that.
BUY MERCH if you can afford to. This helps put money back in the pocket of the artist directly (where they usually sell on tour) and in a lot of cases right now artists are using that money to help give back to their band and former road crews who are currently out of work.
BUY MUSIC online, vinyl, cd, tape if you can afford to.
COMMENT/LIKE/FOLLOW/SUBSCRIBE on all socials across the board: Instagram, Twitter, Facebook, TikTok, YouTube, etc.
Noelle Scaggs of Fitz and the Tantrums
“
Our entire industry is taking a hit, so we are all in it together in figuring out ways to support our crew members, the venues, and back-end business representatives.”
How are you handling the news as an artist? Are you able to work from home? How have you pivoted to that schedule?
As far as the social distancing aspect of all of this, oddly enough, it’s not so far off from my lifestyle anyway. I pretty much stay in the house and work from home, especially when I’m not on the road. I think the main factors for me have been the uncertainty of how long this will realistically be, how it’s going to affect our ability to pay our staff that we keep on retainer when we will actually be able to tour, and when we can have sessions in the same space as other human beings without worrying.
I think with the shift of musicians having their own home studio spaces and making music without having to go to pay hourly locations has made it easier to continue to be creative, COVID-19 can’t really stop that ship from sailing. So where I may pivot from collaboration in the same space as others, I’m able to do a lot of work virtually, it’s just a learning curve because I am forced to engineer my own sessions, which can be frustrating but liberating.
How has social distancing and the cancelation of festivals, concerts, tours, and live events impacted your business operations and financials?
We were very lucky in that we got through the majority of our summer tour. A lot of my friends were not so lucky and are having to revise their plans. At this point, all any of us can do is wait it out. Personally, I’ve been trying not to wrap my head around things I cannot control and allowing our teams to strategize and figure out how to best plan the rest of the year.
However, I am working to help support initiatives that help others. Our entire industry is taking a hit, so we are all in it together in figuring out ways to support our crew members, the venues, and back-end business representatives. I know that the entertainment agencies are working to get some sort of stimulus in order. A lot of bands and artists are rescheduling tours for later in the season. It’s really a wait-and-see at this stage. IG Live has become a popular tool for many of us, including DJs who can’t work due to venue and event cancelations.
What advice can you share for fans who want to help support the music industry right now?
I think, monetarily speaking, people can donate to organizations like Sweet Relief Musicians Fund, Music For Relief (which currently has a COVID-19 response fund running to support industry professionals who are most vulnerable to the economic crisis, as well as funding public health efforts), and Plus1, which also has a COVID-19 Relief fund running. Other simple ways are buying band merchandise, especially merch from smaller baby bands and independents, and yes, buying music still matters.
I think people can support in non-monetary ways by supporting artists’ posts, watching their live feeds on IG and FB, commenting just letting us know that you appreciate us, and spreading the word about causes we are trying to support. I would also say by being compassionate towards artists who have to cancel shows. Keep things positive. It is really hard to let our fans down, even harder when we have to read negative comments on our pages. Above all STAY HOME, so we can get through this sooner!
Lola Plaku, CEO of Lola Media Group & Founder of Girl Connected
“
Don’t just listen to a song or an album or watch a YouTube clip; share that with someone, even if it’s just two or three people in your immediate circle. Hopefully, your one view can turn into 10, that 10 can turn into 100, that 100 into 1000, and so on.”
—Lola Plaku, CEO of Lola Media Group & Founder of Girl Connected
How are you handling the news as the founder and owner of a leading artist management and branding company? Are you able to work from home?
Over the past year, I have spent most of my time working in the office growing my business and my team. Many of the marketing ideas we execute are online, so working during this time hasn’t been much different.
The methods have shifted slightly, so we’re constantly figuring out how to best deliver messages to consumers without over saturating them. Some ideas we were hoping to implement have been halted due to social distancing and businesses closing down temporarily, so that’s been a little bit tough for the artists and projects that require creative asset delivery.
How has social distancing and the cancelation of live events impacted your business operations and financials? Can you share some ways that you've pivoted to adapt during this period?
Social distancing has mainly affected the creation of certain content like photo and video shoots, in-studio interviews, and any other creative that requires several individuals to work together. I haven’t had to deal with booking cancellations for talent yet, but I’m sure as the weeks pass we’ll have to plan and adjust accordingly. The company’s Girl Connected initiative for women in the entertainment community produces quarterly events for over 400 attendees, so we have put those events on hold for now and will offer online tools and resources to our group of mentees and community members.
What advice can you share for fans who want to help support the music industry right now?
I think people are finding ways to create and support from home, and conversation and consumption are two of the biggest driving factors of an artist's success. Conversation is you telling your friends, your family and your immediate and social network about something or someone you like. Hopefully, 10% of those people engage with what you are saying and tell their social circle about that artist, song, album, movie, show, etc. as well. And the circle continues.
If you and the people you are communicating with also decide to stream/watch/talk about said artist, then you have created a domino effect that can turn into financial income for the artist on the backend. While you’re at home, share what you’re doing with others. What are you listening to? What are you watching? Where are you getting information from? Don’t just listen to a song or an album or watch a YouTube clip; share that with someone, even if it’s just two or three people in your immediate circle. Hopefully, your one view can turn into 10, that 10 can turn into 100, that 100 into 1000, and so on. Artists, writers, producers, and managers can make money off streams, publishing, and sales from projects and content that have already been delivered to platforms!
Fadia Kader, Music Partnership Manager at Instagram
“
I suggest not only supporting your favorite artists by streaming their music or purchasing merch, but also by being kind to one another and sharing uplifting messages with other fans and the artist directly.”
—Fadia Kader, Music Partnership Manager at Instagram
How are you handling the news as the music partnership manager at Instagram?
Going with the flow. It’s important for me to stay on top of the news and find a way to engage with music partners to keep them motivated during these times, which in turn, keeps me motivated and creative.
Are you able to work from home? How have you pivoted to that schedule?
I am very lucky to have the kind of role that allows me the flexibility to do my job remotely, so the working-from-home adjustment hasn’t been too bad for me, but I do miss interacting with my colleagues in the office. Sticking to my daily schedule gives me a sense of normalcy.
What trends have you been seeing across Instagram and how have artists been using the platform to their advantage?
With artists not being able to connect to their audiences and fans in person at shows, it’s been really inspiring to see them connect in real-time on IG Live. More than ever, artists are getting more and more comfortable with the feature and realizing the value of connecting directly with an audience in real-time.
What advice can you share for fans who want to help support the music industry right now?
I suggest not only supporting your favorite artists by streaming their music or purchasing merch, but also by being kind to one another and sharing uplifting messages with other fans and the artist directly. Encouraging artists to stay their creative ground and practice self-care in these times. We are all in the same boat and all we need right now is to be there for one another. Even if it's virtual.
Up next: 7 Things a Financial Expert Says to Do to Prepare for COVID-19
Ask an Expert: How to Adjust Your Business Strategy During the Coronavirus Crisis, According to a Business Coach
“This is a time to be swift, but not reactive.”
We’ve been spending a lot of time at Create & Cultivate HQ discussing how we can best show up for and support our community during this uncertain time. Community is at our core, and connecting with others through one-of-a-kind experiences is what we love to do. While the world has changed, our mission has not. We’re committed to helping women create and cultivate the career of their dreams, which is why we’re proud to announce our new Ask an Expert series. We’re hosting discussions with experts, mentors, and influencers daily at 9 am, 12 pm, and 3 pm PST on Instagram Live to cure your craving for community and bring you the expert advice you’ve come to know and love from C&C. Follow Create & Cultivate on Instagram, check out our Ask an Expert highlight reel for the latest schedule, and hit the countdown to get a reminder so you don’t miss out!
Photo: Courtesy of Gretchen Jones
In times of crisis, businesses are put to the test—supply chains are disrupted and profit margins are compromised. And the COVID-19 crisis is certainly no exception. As our founder and CEO Jaclyn Johnson says, a company’s success comes down to how it pivots and responds during times of great uncertainty. However, as one of today’s Ask an Expert pros reminded us, “Now is the time to be swift, not reactive."
For some #realtalk on how to pivot a business, manage expectations, and lead with purpose during a crisis, we tapped Gretchen Jones, a strategic business advisor (she advises our CEO), for a special installment of our wildly popular Instagram Live series, Ask an Expert. Read on for three things you should know about adjusting your business strategy right now. If you missed the conversation, you can watch it in full here, and be sure to tune into our next Ask an Expert conversation on Instagram Live.
1. I want to be proactive during this time of quarantine—what can I do to reach my business growth goals and hit the ground running when things go back to normal?
“Achieving business goals right now is theoretical. More than thinking about growth, work on managing a healthy relationship with your business, not the potential capabilities ahead of you. Look at this slowdown as an opportunity to rise to the occasion, and look at initiatives that you’ve wanted to dive into but haven’t had the time to until now.“
2. I’m a small business owner and I don’t know how much longer I can afford to pay our staff while we’re closed during this time of quarantine. What advice can you share?
“Being a good boss sometimes means that moving through the pain [and going through with layoffs] is doing what is right for your community because you acted with integrity. You holding onto your staff because you’re afraid of laying them off in the future is going to complicate they’re ability to gain access to unemployment benefits. Take care of them now so that they will want to come back and work for you.”
3. How can I be a better, more supportive leader for my team, especially now that we’re all working remotely?
“The first thing is communication. Lead with humanity first in all communication. And, set goals. Real goal setting is about making sure your team knows that they have purpose and value and make sure that the expectations are really clear. Set benchmarks or KPIs (key performance indicators) so that you have really thoughtful ways of checking in with your team. Most importantly, hold yourself accountable by being better and more communicative with your staff.”
About the Expert: Gretchen Jones is a strategic business advisor and public speaker, as well as an award-winning design director, ambassador for sustainability, and NLP practitioner. She works with entrepreneurs and companies to develop future-minded, visionary approaches to ourselves and our work. Her methodology brings a directional, mindful lens of reflection to processes and belief systems, inside and outside of our businesses.
Gretchen has generously offered Create & Cultivators a special discount. Use the code gJLOVESC&C for 33% off Critical Conversations for the next three months. The code expires June 1st and can be up to three times.
Tune in daily at 9 am, 12 pm, and 3 pm PST, for new installments of Ask an Expert.
Follow Create & Cultivate on Instagram, check out our Ask an Expert highlight reel for the schedule, and hit the countdown to get a reminder so you don’t miss out. See you there!
We Scrubbed the Internet for the Best Advice for Startup Founders During the COVID-19 Pandemic
Adapting to the ever-changing circumstances of the crisis is key.
Photo: Smith House Photo
The COVID-19 outbreak is impacting communities—canceling events, shuttering offices, and suspending classes—around the globe. Of course, the focus is (and should be!) on preventing the spread of the disease, but the economic effects of the outbreak are impossible to ignore as companies large and small adapt to the ever-changing circumstances of the crisis.
In the last few weeks, the OECD cut global economic growth projections in half, the JPMorgan Global Manufacturing Purchasing Manager’s Index (PMI) fell to its lowest level since 2009, and U.S. stocks had their worst day since the 1987 stock market crash. Needless to say, supply chain disruptions, facility closures, and staffing deficits can put extra strain on startups.
Here are three things that startup founders can do now to adapt to the ever-changing circumstances, according to the Harvard Business Review.
Set up business tracking and forecasting.
Fluctuations are inevitable in the midst of a crisis. "Put in place rapid-reporting cycles so that you can understand how your business is being affected, where mitigation is required, and how quickly operations are recovering," notes Harvard Business Review. "A crisis doesn’t imply immunity from performance management, and sooner or later markets will judge which companies managed the challenge most effectively.”
Plan for remote work.
With the CDC recommending social distancing and zero-tolerance sick policies to prevent the spread of COVID-19, planning for remote work is essential. “Be clear on your policies—where they apply, how they will work, and when they will be reviewed,” advises Harvard Business Review for the best results.
Microsoft, Google, and Cisco Webex are among a number of tech companies providing free remote working tools during the coronavirus outbreak. Additionally, Slack’s Guide to Working Remotely, Gitlab’s Guide to Remote Work, and Google are all great resources for setting up a successful remote work strategy.
Be a part of the broader solution.
“As a corporate citizen, you should support others in your supply chain, industry, community, and local government,” notes Harvard Business Review. “Consider how your business can contribute, be it in health care, communications, food, or some other domain. Focus on the intersection between acute social needs and your specific capabilities—in other words, live your purpose.”
Head over to Harvard Business Review for more advice on how to lead your business through the coronavirus crisis.
For up-to-date information on the COVID-19 outbreak, we recommend referring to the Centers for Disease Control and Prevention or the World Health Organization.
Create & Cultivate 100: Beauty: Miranda Kerr
The original clean crusader on building an empire with integrity.
Miranda Kerr is a face and a name we’re all familiar with. She has fronted campaigns for major luxury brands and walked their designer runways at every fashion week around the world, but now the supermodel has turned her personal brand (and her passion for wellness) into a booming international business, KORA Organics.
But here’s where it gets interesting. Kerr launched the brand back in 2009 way before clean beauty was even a buzz word. Now, the natural beauty market is worth over $13.2 billion of the $532 billion beauty industry and growing rapidly. But for Kerr, it’s not just about being clean and certified organic, it’s also about creating efficacious products that deliver results. And she has the case studies and consumer reviews to prove it.
We tap the clean crusader to reveal her secrets to success, how she made the career pivot to build a global beauty empire, and why clean living has always been a passion close to her heart.
CREATE & CULTIVATE: You've taken the time to slowly build Kora Organics and made sure that every product you launch lives up to your high standards. Why did you choose this approach rather than following trends or doing larger product launches?
MIRANDA KERR: “For me, it’s all about the results and performance—I don’t want a cabinet full of products that don’t produce results. I’m a busy mum, so I need a handful of trusted products that work. In developing KORA Organics, I started with the essentials first and then have added products over time. Each product is very considered. I love learning about new innovative powerful ingredients and formulations that push the boundaries in certified organic skincare, and we work with the best organic chemists in the world.
“We take our time and just work to the beat of our own drum. We conduct all our stability testing and consumer studies and the results speak for themselves—the products really work. I enjoy every aspect of research and development and test all the products on myself. It’s incredible to know you can achieve such powerful results in a healthy way.”
You chose to self-fund Kora Organics. Why was this the right choice for you? What advice would you give to others thinking of doing the same?
“I raised a small amount of money when I first launched KORA to get started. I currently own 95% and still have the original 5% investor. I am fortunate enough that I’ve saved my money over the last 20 years and I’ve been able to invest it into something I’m super passionate about. It was a conscious decision for me because I wanted to be in control of my business. From the beginning, I have had such a clear vision of what I wanted the products to be and I didn’t want someone coming in to alter that or water the products down to try and make a quick dollar. I wanted the products to be efficacious and results-driven, and I knew the way I wanted to present the brand through packaging and marketing. I didn't want it to be diluted in any way with anyone else's ideas.
“To this day I haven’t taken a dollar out of the company, it all gets reinvested back into the business. In saying that there may come a time I will consider working with another investor to further expand the growth of the company. It’s good to have an open mind about these things it’s just I haven’t needed it yet.”
What changes do you hope to see in the beauty industry in the future?
“I would love to see greater education and regulation in the beauty industry to call out the carcinogenic and toxic chemicals contained in products. The message is getting out there which is a positive step, but more can be done. We know that what we put on our skin is absorbed into our bloodstream, so consumers have a right to know what they are putting on their skin, and also the skin of their children and families.
“Clean beauty is a wonderful step in the right direction but certified organic is so much more than clean beauty—there are more antioxidants in the organic ingredients used because the produce is grown on soil that is nutrient-rich which is also why people buy organic food. It’s a no brainer that you are going to have more effective results because you are using a product that isn’t just clean but also contains powerful certified organic ingredients.”
“I feel it’s important to really trust your instincts, empower your team and don’t be afraid to ask questions.”
When you hit a bump or hurdle in your career, how do you #FindNewRoads + switch gears to find success?
“Starting any new business is full of learning curves and I am still learning every day—I see every experience as an opportunity to grow and learn. I feel it’s important to really trust your instincts, empower your team and don’t be afraid to ask questions.
1. Really trust your gut.
”It’s good to listen to that and take it into consideration, but if you still feel that gut feeling about something then go for it. There have been a couple of times where different people we work with told me not to do something because they wouldn’t carry that product. I thought okay, I’m going to do it anyway, then it sells like crazy on our website and they end up taking it later.
2. Being able to empower your team and understand the value of your team as a leader.
”You are only as good as your team so my job is to really nurture and develop that culture and bring out the best in each team member. That includes direct feedback, constructive feedback and challenging them to strive beyond what their goals may be so they don’t plateau in their career or development. It’s also important to let them know that they are appreciated and heard no matter what their position is—everyone is valuable and needed. At the end of the day, teamwork makes the dream work! I couldn’t do it on my own.
3. Don’t be afraid to ask for advice or to ask if you don’t understand something.
”When I am going through the P&L with our CFO that is not my forte but I ask him what do you mean by that? or maybe this is a silly question but can you explain this to me? and I have learned so much. Instead of just pretending to understand I ask him to show me the formula and teach me along the way. I was once afraid to ask for help because I didn’t want to put anyone out, but I’ve realized people love helping when they can.”
How do you define beauty? What makes you feel beautiful?
“I feel beauty comes from within. When you have a kind heart it shows, and people can feel it. That’s what I feel makes someone beautiful—being kind, thoughtful and sincere. For me to feel my most beautiful, it’s about keeping my mind, body, and skin in balance because I believe the health of all three are connected. I try to meditate each morning, choose positive thoughts throughout the day and spend time quality time with loved ones. I exercise daily and eat healthy, organic foods (the majority of the time) to feed my body with the nutrients it needs to function and feel its best. I choose to use products that are healthy for me both inside and out. When I feel my best in the inside it shows on the outside for sure and that’s when I feel the most beautiful.
With Kora Organics you promote "total wellness" that goes beyond your products. Where did this message come from? How has it shaped the direction of your business?
“Our philosophy at KORA is to; Feed your MIND with positive affirmations and self-love; Feed your BODY with the nutrients it needs to function at its best; and Feed your SKIN with products to help detoxify, nourish and revitalize. Our products are not only healthy to use and of the highest quality, integrity, and efficacy, they also aim to inspire and uplift customers. KORA Organics encourages you to take a moment out of your busy day to take care of yourself physically, mentally and emotionally.
“I added the unique vibrations of Rose Quartz to all of the products because I believe in the healing and protective powers of crystals. Rose quartz is a pink-colored crystal gemstone that is believed to carry a very gentle, soothing energy to encourage love and acceptance of ourselves and others. It is also said to have high vibrations that can help heal and protect the heart. During the manufacturing process of our skincare products, the entire formula is touched upon by Rose Quartz crystals, so the vibration of love flows through the crystals, into the products, and onto our customers.
“Another unique aspect of KORA is the use of positive words on the back of each of our products. Positive thoughts create positive energy vibrations within the body, so we have adopted the principles of Dr. Masaru Emoto’s work by applying positive words on the back of each of our products. Our intent in doing this is that the vibrational energy of the word has a positive effect on the user and can inspire positivity.”
You've said that you test every Kora product yourself and it is clear that you are very hands-on in your business. Why is this approach important to you? What advice do you have for balancing a hands-on approach and delegating?
“If I didn’t want to use and trust the product myself, I wouldn’t want to sell it to any consumers. As you say I am very hands-on in my business and I truly believe in my products, that’s why it is important for me to test the products on myself and understand what is in them—I know they are the very best they can be. I think it’s important to understand all aspects of the business and work to your strongest skillset and delegate to team members who are stronger in different areas.”
“Starting any new business is full of learning curves and I am still learning every day—I see every experience as an opportunity to grow and learn.”
Where do you find the most inspiration? What drives your passion?
“I’m inspired every day, everything from nature, art, and music. My husband, family, and friends also inspire me, as does traveling and experiencing different cultures. From a business perspective, my inspiration and passion come from developing products I want to use for myself. I am also constantly inspired by our customers and the testimonials we receive telling us about the positive results they are getting from using our products and how they not only enhance the health or their skin but also their confidence.”
What is next for Kora Organics? What new innovations are coming our way?
“This year has been one of our most exciting years to date in terms of product launches. We launched several new products, including our much loved Noni Glow Sleeping Mask, two new lip products, the Noni Lip Tint and Noni Lip Treatment, our Sun-Kissed Glow Body Oil, plus the recently launched Noni Bright Vitamin C Serum. I’ve been working on new formulations for some exciting new products for next year and I can’t wait to launch them. I hope that KORA continues to pave the way for organic beauty and aids in further educating consumers about the importance of knowing what they are putting on their skin.”
How do you set yourself apart from other major players in the industry?
“To be honest, I didn’t even realize the extent that I walk to the rhythm of my own drum and do my own thing, but the more people I speak to, the more I’ve realized that I really do, do my own thing. Being certified organic is a big deal for my team and me because it requires a lot of work and a lot of auditing, but it ensures our brand has transparency. Customers also have that insurance and confidence they are getting what they are paying for. I think that consumers having this knowledge and KORA Organics being so transparent it sets us apart from most other brands on the market. We’re currently the only certified organic brand that Sephora carries. So to me, there really is no competition.”
Photographer: Nino Munoz for KORA Organics
How This Physicist Is Challenging the Birth Control Industry
“One should always consider: ‘What is the worst that could happen, and how likely is that?’”
Elina Berglund isn’t your typical company cofounder. Originally a particle physicist, Elina was unimpressed with the birth control options offered to women, so she went about creating her own. Today, she is the CTO and cofounder of Natural Cycles, the only FDA approved digital birth control.
Below, Elina shares how she created Natural Cycles, how she transitioned from physics to business, and the best advice she’s ever been given.
What whitespace did you see in the birth control industry, and how did you go about filling it?
Natural Cycles came out of a personal need of an effective, easy-to-use, hormone free birth control method. When I did not find such a product on the market, I started reading up on the scientific literature on how the basal body temperature can indicate when you ovulate and hence when you are fertile and not. Using my knowledge from particle physics (I was currently working at CERN on what would lead to the Higgs discovery in 2012), I started crafting an algorithm that gives a green day if there is no risk of fertility that day and a red day if one needs to use protection in order to prevent pregnancy.
Not long after I realized what a huge unmet need this is among women worldwide for such a hormone free birth control option and that many women don’t use any birth control at all, or very non-effective methods such as the rhythm method, since they haven’t found a method that suits them.
How does Natural Cycles work? What sets it apart from other birth control options?
Natural Cycles comes in the form of an app and a basal thermometer. The user measures her temperature in her mouth when she wakes up in the morning and enters it into the app. Then, the algorithm is run in the background and returns a red day if she needs to use protection that day or a green day if she definitely is not fertile that day.
Natural Cycles is the only FDA cleared, digital birth control method. The method has been shown repeatedly in several studies published in peer reviewed journals to be 93% effective under typical use and 98% effective under perfect use (which is when the user does use protection when the app gives red days).
Natural Cycles fills the void in the family of birth control methods for women who are looking for an effective and non-invasive hormone free method. It also has the additional benefit of being able to be used for planning a pregnancy. As our average user is 30 years old, we often see women first use the app to prevent pregnancy for a few years, until they are ready for the next step and then they on average get pregnant quite quickly as they’ve by now really learned how their unique cycle and body works.
Why was it important for you to create Natural Cycles?
I think it is really important to provide women with different types of birth control options as there is no one size fits all when it comes to birth control, as different women have different needs and which also often changes throughout the reproductive lifetime.
Then, I also feel that women’s health is an under-researched and under-developed area in general, and I’m happy to make a contribution by developing the first FDA cleared birth control app, but hope to contribute even more in the future.
Your background is in physics, and you even worked on a project that received a Nobel Prize. How did you make the shift from physics into business and the tech industry?
Yes, in some sense it is very different but in another sense very similar. I still work with data and research and use programming and advanced statistics as the main tools, just with a different purpose. Then on the other hand, the business and the tech world is quite different from the world of physics and academia, so I do think I’ve learned quite a lot in the last years by changing paths.
You cofounded Natural Cycles with your husband. What has it been like being married to your business partner?
Yes, I did! I think it has mainly been a source of strength as we are almost always very aligned, and it is amazing to be able to share such a passion, which Natural Cycles is to both us. There are of course a few down sides as well, for instance it is really hard to stop talking about work in the late evening when it would probably be better for us to think about something more relaxing.
“One should always consider: ‘What is the worst that could happen, and how likely is that?’”
What is the best advice you’ve ever been given? What’s the best piece of advice you have to share?
My dad often said that “People too often let fear control their lives.” I think he is right in the sense that we often take decisions based on a too risk-averse profile, especially women.
One should always consider: “What is the worst that could happen, and how likely is that?” This is what I thought about when giving up my career in physics and not having a salary for a while when creating Natural Cycles. I thought that I had enough savings to get by for a while and hence the worst case that can happen is that Natural Cycles does not take off, but I’ve then still learned about how to develop an app, and I might end up getting a job at Google instead.
How do you hope female contraception will evolve in the future? Where do you see the industry going?
Well, I hope there will also be more options for male contraception, although I think it’s unfortunately unlikely in the nearer future.
I hope female contraception will also keep evolving, of course, but I think there is an increased need for more solutions driven by the tech industry to compensate for that the pharmaceutical industry unfortunately has cut back funding in this area.
Here in the United States, female sexuality is still pretty taboo. How do you see your company combating that stigma?
We do try to spread knowledge more generally about birth control, female sexuality, and how the women’s reproductive system works. We’ve seen that unfortunately there is a big education gap when it comes to these topics. We are trying to address that, and we do see a huge interest from our users’ side in understanding their bodies better and everything around it, which is exciting.
You have a daughter, what are the biggest lessons you hope to teach her?
Oh, so many things of course! Just like I was at her age (she is 4), she is already curious about so many things about how nature and the universe works. I am trying to spark more of that interest by answering all her questions and discussing with her.
What’s next for you? What’s next for Natural Cycles?
We’ve moved to NYC last fall, following the FDA clearance to build up a team here as we believe that the US market is and will be very important to us going forward. It’s very exciting to be here and learn about what kind of user is ideal for us here and how to best reach her.
We are also expecting a little baby brother next week, so that’s of course quite a big thing for us :)
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Tough Stuff: How to Do an Annual Performance Review
Feedback is your friend.
At C&C, we know being a woman in business isn’t always sunshine and rainbows. That’s why we’re starting a new monthly series called Tough Stuff , where we talk about some of the less glamorous parts of having a killer career. Below, we’re sharing how performance reviews—scary and annoying as they might be—are crucial to a healthy work environment.
In a world of instant gratification, double tapping, and asking Siri for the answers to your burning questions, the concept of an annual performance review is pretty much as “over” as MySpace. Would you wait a calendar year before telling your surgeon they botched a recent procedure? Or a year to complain about bad service in a restaurant? Of course not.
And yet, the most common complaint I hear from entrepreneurs is that they just don’t have time for performance reviews. Sigh...if only they could press the “like” button and move on. Effective evaluations consist of real-time feedback that engage employees and produce better results. Similarly, if an employee isn’t performing to your standards, effective communication can help build a disciplinary file that will please your lawyer in the event they have to defend a future claim.
When clients tell me that formal, scheduled performance reviews are as realistic as the tooth fairy, I offer the following advice:
Make Feedback Part of the Culture, From the Top Down
Communication about performance expectations should begin when you hire an employee and should continue regularly. Your employees will perform best if you articulate what you want from them and give them guidance on how to get there.
When hiring managers, let them know that communication and feedback is one of your priorities. Encourage your managers to understand the value and importance of feedback to your company’s culture and improving employee output. Invest in training resources at the outset of employment in order to best achieve a trickle-down effect. Training can take the form of internal dialogue or bringing in a resource to coach your management team. Once they are trained, ensure that managers know they will be reviewed on the timeliness and quality of their feedback.
Create a For(u)m for Feedback
Ideally, feedback should be given in the moment, so an employee has the opportunity to correct or improve the behavior or work product. The easiest way to accomplish this is by email or via other digital forms. This serves both the purpose of feedback and creating a record, which can come in handy if disciplinary measures are needed—more on that later.
There are numerous performance feedback apps that allow self-reflection, managerial, peer, or even customer feedback. Alternatively, companies can develop an internal email template or intranet form so that all feedback touches on the same designated criteria. This cultivates a more objective and systematic approach to evaluations.
Define Success
Feedback is best given with measurable goals, whether individual or team-based. For example, you might define success by an on-time or on-budget delivery. If effective performance isn’t calculable by objective measures, create company values that the employee must be successful in and define tasks that exemplify those values. If “customer satisfaction” is a company priority, then timely resolution of customer complaints or high customer satisfaction ratings might be task-oriented successes. If your metrics aren’t being met, the employee needs to know that. And managers need to know that it’s part of their job to help workers perform at their highest level, which they can’t do without letting people know where they can improve. The performance feedback forum should double as a performance improvement plan, designed for disciplinary or coaching purposes.
When You’ve Tried Everything
What happens if an employee just isn’t getting “it,” and the feedback process needs to move to a more formal disciplinary process or termination? The time spent documenting performance deficiencies can help decrease liability when done properly. More frequently though, I get calls from clients lamenting about a terrible employee they need to fire (always immediately!), and when I ask to see the file, they send over a pile of glowing performance reviews. This undermines the reason for the termination (lack of performance) and makes the employee think they are being let go for a more sinister (or illegal) reason. To minimize risk and maximize performance, be honest, be timely, and be your employees’ best role model to success.
Sahara Pynes is an attorney at Fox Rothschild LLP whose practices focuses almost exclusively on minimizing liability against lawsuits through preventative counseling on a range of employment issues. She works directly with business owners and their management teams to enhance company culture and provide practical strategies to manage human resources and risks. Sahara was named one of Angeleno Magazine’s Most Dynamic Women of 2018. If you’re a business owner who doesn’t know what forms to give a new hire, how to properly classify and pay employees/contractors or just wants to button up their HR issues, reach out to Sahara at SPynes@Foxrothschild.com to see if she can help.
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