Influential Women, Past and Present
In building a better future, we must draw upon the stories of the past.
We tend to focus our attention on moving forward and what's next. But in building a better future, we must also draw upon the stories of the past. Where we are now – and often who we are now – is a culmination of the influence and efforts of those who came before us. In honor of Women’s History Month, we are amplifying the stories of influential women past and present. Meet the inspired women who are inspiring women – modern day history in the making.
DANIELA RAMIREZ
Founder, Nany’s Kloset
Daniela Rameriz wearing Vince Camuto Tie-Waist Cropped Jumpsuit, Orla Zebra Canvas Tote, and Ladeinela Braided-Strap Thong Sandal
As a woman, what are you most proud of?
Absolutely everything! I love how smart, strong, intuitive, fearless, and caring women are. I’m also super proud of being able to grow life–and while I have upmost respect for all the women who choose a different path than motherhood–personally, I am very proud of what our bodies are capable of as women, and I am proud to be a mother to my son, and baby-to-be that is currently in my tummy.
What woman from history has been an inspiration to you? How did her influence change your life or inspire you?
There are so many amazing women that come to my mind, starting with my mom and the women around me who inspire me on the daily. If I have to choose someone from history, I would say Frida Kahlo. I was always so inspired by her ability to turn her suffering into art, while also being extremely strong and defying gender stereotypes way before her time.
What is a challenge you had to overcome when building your brand and business that speaks to your experience as a woman?
Since I started fashion blogging over a decade ago, one of the biggest challenges was proving to people that it could be an actual career.
Since the beginning, fashion blogging has been predominantly driven by women and often considered “superficial,” so we really had to show the world that women have a big influence in women’s purchasing decisions and in dictating fashion trends. We are not little girls playing dress up, we are the women disrupting traditional “digital marketing.”
We have to be the role models we wished we had as kids, to always lift each other up and compliment one another.
– DANIELA RAMIREZ, Founder, Nany’s Klozet
What is one thing you know now about being a female entrepreneur that you wish you had known earlier in your career?
I always knew that my female peers were not my competition because we all had something different to offer. However, I wish I knew that we were stronger when we work together and we support each other 100% selflessly.
What’s one thing we, as women, can do to better empower and support the next generation of women?
We have come so far but we still have a long way to go when it comes to female empowerment. To support the next generation of women, we can start by listening closely like we wished older women would have listened to us when we were kids. We have to be the role models we wished we had as kids, to always lift each other up and compliment one another. We can also introduce amazing women to each other, especially for job opportunities or personal growth- because, again, we are stronger together.
Share the most important advice you could give to the next generation of women today–in two words, or less.
Be authentic.
RIA MICHELLE
Entrepreneur
Ria Michelle wearing Vince Camuto Ruffled Rumple Top, Faux-Leather Skinny Pants, Orla Zebra Canvas Tote, and Ladeinela Braided-Strap Thong Sandal
As a woman, what are you most proud of?
I’m most proud of our emotional intelligence and resourcefulness. We are the backbone–we bounce back, we nurture, we create, we are everything. Find me a woman that won’t make it work.
What woman from history has been an inspiration to you? How did her influence change your life or inspire you?
Shirley Chisholm, a powerhouse who never backed down and continued to fight for women and minorities. She’s also Caribbean like me, and though I wasn’t born in the U.S. like she was, her story still feels like a larger than life inspiration. She fought against the odds–not just for herself, but for others–in spaces she may not have always been welcomed as a Black woman.
What is a challenge you had to overcome when building your business and brand that speaks to your experience as a woman?
Focusing too much on other people’s assumptions about what I do–whether that is not being taken seriously, dealing with imposter syndrome, or even negative self talk. It’s easy to listen to all the noise that aims to convince you that your industry or job is frivolous–even while you’re literally carving your own path and career single handedly.
Community is our strength.
– RIA MICHELLE, Entrepreneur
What is one thing you know now about being a female entrepreneur that you wish you had known earlier in your career?
Talk to your peers about salaries, especially minorities. Make sure you’re not undervaluing yourself. You’d be surprised to find out what you can learn from one another. It’s very helpful to know how to navigate and negotiate for yourself.
What’s one thing we, as women, can do to better empower and support the next generation of women?
Talk to each other about everything. Community is our strength. I feel very lucky to work in a field that is predominantly women. I consider it a blessing.
Share the most important advice you could give to the next generation of women today––in two words, or less.
Value yourself.
Finding Honest Inspiration with Working Wonder: Kate Sands
Beauty and fashion blogger Katie Sands is #alwaysbeinghonest.
Beauty and fashion blogger Katie Sands is #alwaysbeinghonest. It’s why she created the hashtag-- and why her Instagram handle is @honestlykate. She’s not only living authentically, she’s creating her own future, using her platform to reflect her journey as a young woman in NYC.
Wondering how? By asking for what she wants. #WorkingWonder.
“If you want it, ask,” she’s told her 100k+ followers. “This is something I always try to live by. You’re not going to get anywhere if you don’t ask for it. What’s the worst that’s going to happen, someone will say no?”
It’s a simple concept that many of us find so hard to execute.
To find out more about Katie, her journey as a blogger, some of her fav beauty tips, and more, read on.
Let's start with the basics. What does the idea of Working Wonder mean to you?
I believe a Working Wonder is someone who can accomplish as much as they can while looking and feeling their best, especially when it comes to guiding others along the way. There are so many people out there who don’t want to share contacts or put in a good word for others, and I can never understand why. Reaching out on behalf of a friend, or even a mere acquaintance, and connecting people is so important in the world we live in and could mean so much to someone. I always admire people who have the ability to make others feel comfortable and welcomed around them.
Life is too short to have a negative attitude and make people feel less than how they should feel - a simple smile and warm personality can go a long way. That’s something I always strive for, whether I’m working or just hanging with friends. Anytime someone is overwhelmed with work, but still takes the time to reach out and make others feel good about themselves, that is a Working Wonder to me.
How has the content and inspiration you share through your HonestlyKate platforms made you feel wonderful?
There is no better feeling than seeing people react in a positive way toward HonestlyKate. I created HonestlyKate at the end of last year as a platform I could use to reflect my journey as a young woman in New York City, trying to grow and inspire as many people I could reach. I know so many people trying to pursue their dreams in the Big Apple — and let’s face it, we all want to look good whether we’re on the subway, at a job interview, or just out for the night with our closest friends, because you never know who you’ll run into. From the beginning, it’s been my goal to inspire girls to curate their own futures and let them in on my fashion and beauty secrets along the way. What better place than New York to do it all?! When I see that my goal of helping inspire women to curate their own futures is working, I get so excited and it all feels so worth it.
You mention the ‘Honestly’ in your name represents authenticity. How do you encourage women to stay authentic while creating content for their audiences?
Don’t try to be everything for everyone, just try to be something for yourself - someone that you are proud of. I try to always stay true to who I am and what I value, no matter what kind of obstacles come along the way. Being honest is what my brand is all about, but I’ll admit it can definitely be hard to not get swept up by the glamor of it all — especially as things grow and evolve. I think it’s key to surround yourself with people that really ground you and remind you of what’s truly important. Cherish those people, and don’t lose them! I always remind myself of the core reasons of why I started to blog: my love for fashion and my passion for helping people be their truest selves. As long as you’re true to yourself and your ambitions, you will always be authentic, regardless of how saturated the industry you are in is.
Don’t try to be everything for everyone, just try to be something for yourself - someone that you are proud of.
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Another important aspect of staying authentic while creating content for a particular audience is to have a clear vision. Of course, this vision can evolve, but it’s good to start with a direct message for your audience and to have a good sense of what you want your brand to showcase. Don’t be afraid to take risks in your style. Don’t be threatened by numbers of followers. Look at your engagement and find the link between what you love and what your audience wants to see or hear from you - figure out how you can relate to them, and in turn inspire them. It’s good to adapt, as long as you always come back to your true intentions and are sure it’s the right direction for you.
What is your advice for younger female entrepreneurs struggling to feel their own sense of wonder? Or, those wondering if they're on the right track?
A great piece of advice that I once received from a mentor is that it’s okay to feel stuck, or to feel like you aren’t doing enough — everyone feels that way at one point or another. And when that feeling comes, take a few steps back and ask yourself why you started doing what it is you are doing. Don’t be afraid to fall, because most of the time you will be falling in the right direction.
I also think that young entrepreneurs get stuck on this idea that everything has to be new and extremely original, and I believe that in the world we live in, authenticity is key — but it’s okay to take inspiration from the people around you and channel it to fit your own aesthetic. Once you feel more comfortable with the idea that everything doesn’t have to be extremely original and new, you can start to take the pressure off of yourself and focus that energy into putting a new spin on the things you’re passionate about.
Don’t be afraid to fall, because most of the time you will be falling in the right direction.
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Do you think there is a difference between 'beauty' and feeling 'beautiful?'
I believe the word “beauty” refers to everything on the outer layer of the self. It’s the more superficial level. Your skin, your hair, your body shape — these are all visual elements that contribute to your outer beauty. But being beautiful is something that radiates from within. When someone emanates positive energy and inspires those around them, that is beautiful. That’s what we should all strive to be and feel.
What do you hope other women feel about themselves and the concept of "beauty?"
I hope women view themselves as beautiful from within. The outer layers come later. One of my aspirations for creating HonestlyKate was to promote a positive image of what it means to be and feel beautiful, and for me, that meant using fashion and beauty to help others develop confidence within themselves. Beauty is all around us but feeling beautiful is something all women need help with at times, and that’s what I wanted to help others with.
So, speaking of beauty... we all have our own tips and tricks. We recently found out that only 20% of visible skin aging comes from the natural aging process. Mary Kay®'s TimeWise Miracle Set 3D™ helps protect your skin against the rest – what else do you incorporate into your beauty and wellness routine to combat the environmental and lifestyle stressors that contribute to premature skin aging?
Oh, there are so many things! The number one habit I’m trying to get rid of is always drinking out of a straw! I know it sounds silly, but I’ve read multiple times that it’s horrible for aging in your face. It’s just so much more fun for me to drink out of a straw than not to! Another huge tip to help combat stressors that contribute to premature aging is to take a step back or a day off. A lot of times I realize that I’m stressing over things that are so minute in the grand scheme of things. It’s easy to get carried away with the little stuff, but taking a step back really helps to ground you and recognize what’s truly important.
Working out is one way for me to de-stress. I try to break a sweat at least three times each week. It’s tough when you’re so busy, but at the end of every workout class I’m reminded of why it’s so important to get the body moving, it really does combat stress and release good endorphins. I’m also trying to cook more for myself, which can be really difficult as an influencer. There are always dinners and events with people and brands that offer such delicious food, but at times it can be overwhelming. I now know it’s okay to say “Hey, can we meet for coffee instead?” Finding the right balance is important.
When do you feel the most wonderful?
I definitely feel the most wonderful when I’m working on my non-profit, Kate’s Closet! I can’t say too much about it yet... but stay tuned. Giving and helping others, especially those who really need it, is so important to me — it’s what makes me feel like I’m having a real positive impact on the world.
Who is a woman you would consider a Working Wonder? Someone, you want to give a shout out to?
My biggest fashion Working Wonder is Patricia Fields! She single-handedly created what a New York woman should emulate in beauty, fashion, and attitude. Both in Sex and the City, and now with Younger. One of the reasons I began my blog was because of my passion for costume design, it’s something I studied in college and always had my heart set on. My whole life I acted in plays and musicals, but then I realized that fashion and beauty were two things I also wanted to focus on for my career. Patricia Fields paved the way for me (and so many others) and showed us how to marry the two. She showed us that it’s possible to be passionate about more than one thing. She never takes credit and is always behind the scenes, but I think she deserves a major applause!
We'll be featuring wonderful women paving the way in their careers as part of our new Working Wonders series with Mary Kay. Check back for more inspiration and wonderful words of wisdom.
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ITK: How to Use Affiliate Links the Right Way
The money is out there. Do you know how to get it?
Where do content and commerce collide? “In a beautiful space,” said Amazon Fashion Director Kate Dimmock to a crowd of hundreds of women at Create & Cultivate NYC at the Knockdown Center in Brooklyn. “What’s important for you to know is that every piece of content that you create is shoppable and able to be linked to affiliate links,” she added.
And then the influencers took to Amazon Fashion’s "Content Meets Commerce" panel to share their tips on affiliate linking, how to navigate the content world, and what it means to be a successful blogger.
First they broke down some myths. The blogging world is “overcrowded.”
Or is it?
This is something we hear time and again, and what many members of our audience ask-- how do they break into an overcrowded market? How do they stand out from the pack?
Mary Orton, creator of Memorandum and co-founder and CEO of Trove, took a moment to break down the “so crowded” myth of the blogger world. “There are a lot of bloggers and content creators,” she shared, but then mentioned how many new restaurants open up in Manhattan. “Every time a restaurant opens on your block, you don’t say, oh no annoooother new restaurant. If you are being yourself. If you are presenting a unique POV, people will find it compelling. There is room for everybody. That’s important to keep in mind and don’t be discouraged by.”
Cynthia Andrew of SimplyCyn added, “Content is king. It’s really about what you bring to the conversation. “Every day I’m finding someone new and I’m following them and adding them. I wouldn’t say that it’s too saturated. But you have to understand that there is competition and it is harder to get eyes. Which is why you have to be consistent. You have to care about quality, more than quantity. There are people who post four times a day who aren’t adding anything to the conversation.”
Courtney of Color Me Courtney got her MBA young, at 21, but says she looked like “a numbers nerd on paper.” So she started her blog to break into the fashion industry in a less nerdy way. She told the audience, “Have true intent. The blogging game has changed in the last two years-- it has become a major monetization opportunity. But you shouldn’t start out to hit a bottom line. You should start to create content and to create community.”
"Have true intent. The blogging game has changed in the last two years-- but you shouldn’t start out to hit a bottom line."
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Lauryn Evarts of The Skinny Confidential advised the audience to “Think of a niche. I see a lot of girls get into blogging and they’ll email me and say, ‘I wanna be a lifestyle blogger.’ But that’s not where I would start. It’s so broad. Lifestyle blogger is the long-term play. Start niche. Like farming sea-monkey niche. And expand from there. You need to think about your niche as an upside-down triangle. The tip is your niche and the wide-part that you grow to is ‘lifestyle blogger.’ I think that is the trick to being a successful blogger.”
Content meets commerce-- it’s a relationship that goes hand-in-hand, but how do you do it?
This was the main question of the day: How do platforms work together to drive sales and earnings?
Mary Orton took on the big picture. “A lot of social platforms started out as a place that allowed quality content to thrive and content creators to be discovered. We’re seeing a lot of people struggling with that because these social platforms follow a similar life cycle. So ownership of your content is critically important,” she shared. “Be smart about where your content lives and that your business is diversified. You don’t want to become too dependent on a social media platform whose algorithm can change on a dime.”
So while you can make $ on sponsored IG posts, monetizing content on your platform with affiliate links and programs like Amazon Fashion’s are vital to the longevity and success of your business.
“My Instagram can go away tomorrow,” Evarts noted. Which is why she continually works on growing her audience on channels that aren’t beholden to someone else’s platform. “I didn’t go into blogging solely to monetize,” the outspoken blogger explained. “I went in to provide value. That’s one of the most important things. You need to establish value and trust with your readership before you think about money.” Orton echoed this sentiment saying, “Monetization opportunities will come. Any time you focus on monetization opportunities only, that’s when it comes across as commercial. It’s not only important to know this in the beginning, but throughout your journey.””
It was three years into blogging for Cynthia Andrew, who is attorney by day, blogger by night, when someone mentioned to her, “You should be using affiliate linking.” Andrew said it sounded like a “headache,” but then realized how much earning potential there is. Today she tries “not to overlink. I link to things I like. But I use it as an additional tool because brands want to see the information.”
“No one knows if you’re actually able to drive sales,” said Courtney, “but with affiliate linking you can show proof of concept to brands who want to see those numbers.” The colorful blogger also shared, “Now if I wear anything over a hundred dollars, I also link to something similar that is under a hundred dollars.”
"With affiliate linking you can show proof of concept to brands who want to see those numbers.”
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It all ties back to providing the most value and creating community among your followers. It’s not about selling out. “No one wants to be sold to,” said Lauryn. “Talking about something organically on your platform is so powerful.” Don’t forget it.
To learn more and sign up for the Amazon Fashion Influencer Program, please email fashion-influencer-program@amazon.com.
photo credit: Becki Smith/ Smith House Photography
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The Business and Beauty of "Big"
Why rejecting the status quo is smart.
Image credit: The 12ish Style
I’m not small. I'm big. A word I have been running from my entire life. Growing up, all I wanted was to seem smaller, shorter, slighter…anything to blend in with the body types I saw on TV or in magazines.
Before social media, traditional media was the only game in town and there was simply zero interest in showing diverse sizes or encouraging women to be happy in their own skin. Of course, media is different now. And still, sadly, headlines like “Lose Weight” or "How to Get a Flat Stomach in 30 Days” still dominate the messaging; headlines every woman has seen so many times they barely register anymore, leaving behind a general sentiment of “you are not good enough as is."
"I’m not small. I'm big. A word I have been running from my entire life."
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My journey to realizing I am in fact "good enough as is" took place fairly recently. While I've never had overly negative thoughts about my physical appearance, I always felt I wasn't invited to the party. Designers stop at a size 8 or 10. Models are a 0. Any actress over a 6 is considered plus size in Hollywood. The subtext is clear. Acknowledging that I wear a size 14 is not something I would have done four years ago.
But when Man Repeller featured me in an article two years ago on how to dress for a body type that contrasts Leandra's, I saw positive feedback from women across the country and realized I wasn’t alone! I had always assumed a size 4 must be the average (10 years spent working in fashion in NYC will do that to a girl) and that I should try to cram myself into that ideal. But perusing the comments on the Man Repeller story, I could see there must be a whole country full of women like me who wanted to accept themselves but struggled to find a way in.
Boom. That’s when The12ishStyle was born. A place where you dont actually have to rearrange the outfit or hunt for sizes that will fit you because the work is done. Just shop! Accept yourself! Put your confidence on first!
With the average woman in this country wearing a size 16 (turns out it’s not a 4, lol), it’s insane to me that the fashion industry for so long has not only ignored such a huge part of the population, but in doing so, deemed it un-chic to be average. But when Ashley Graham landed the cover of the legendary Sports Illustrated swimsuit issue this past February, that all started to change. Suddenly a whole new conversation has opened up and we are looking at a multi-billion dollar and growing industry that companies are scrambling to join.
"Accept yourself! Put your confidence on first!"
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As for me, I’m thrilled to be on the forefront of this movement. Celebrating my size instead of conforming to existing ideals not only unlocked my own self acceptance but also led to the career I love so much. Of course pushing up against the status quo of any industry isn’t easy or all that comfortable. You might get laughed at or even worse, you might get no response at all. But if you can find an open space and connect with an audience that no one is talking to, it’s worth it.
So many things motivate me on a daily basis. Helping women learn to accept and love themselves is at the top of the list. But so is working to change the status quo. Last year, the plus size industry, valued at $17 billion, made up about 5% of the total apparel market in the US. A glance at the numbers suggests it’s merely a niche market, but with most women in this country wearing a plus size, clearly that’s not the full story. Everyday I see a massively underserved population of women who just want to shop but lack options. As brands continue to wake up, I know this will change over time.
In the meantime, I will be here outside of the mainstream fashion box, continuing to push the envelope. No more running from the word “big” — from here on out I embrace it.
Katie Sturino is a size 12(ish) New Yorker who believes great style can look chic at any size. She started the12ishstyle.com to introduce girls like her who wear sizes 12-18 to fashion forward brands across extended and plus sizes.