How This Brand is Using Science to Solve Everyday Hair Problems

Most things we’ve learned about our hair came from watching our mom's hair care routine or maybe even stealing our older sisters products. When we think about hairspiration, iconic ladies from television come to mind. One example is the girls from Friends–Monica, Rachel, and Phoebe. Let’s be honest, the Rachel haircut practically took over the 90s. Or what about Topanga’s hair from Boy Meets World? Where do we even start? The shine, the volume, the bangs. Goals.

What does it take to get these looks? Maybe it was the hairspray; maybe it was the blow dryer. We may never know. What we do know is that there are a few myths most of us believe about our hair that just aren’t true. We’re shedding light on 3 of these myths with the help of our friends behind the Dyson Supersonic™ Hair Dryer.

Great innovators solve the problems that others tend to ignore. That is why Dyson has re-invented the hair dryer to solve common problems men and women face on a daily basis (i.e., slow dry time, loud noises, heavy machines, extreme heat, etc.).

After four years, $71 million invested, 600 prototypes and 1,010 miles of hair tested, the Dyson Supersonic™ Hair Dryer has revolutionized the beauty industry. With a motor that spins six times faster than a formula one race car and a microprocessor that prevents extreme heat damage, this hair dryer is a real game changer.

Topanga may not have had a Dyson Supersonic™ Hair Dryer, but she definitely didn’t wash with cold water either.

Myth 1: Cold Water Does Not Make Hair Shiny

There is a common misconception that rinsing hair in cold water makes it shine. The key to shiny hair is to protect it from extreme heat damage. Healthy hair reflects more light than damaged hair. That’s why Dyson engineered intelligent heat control–a microprocessor measures the temperature 20 times per second to help protect against extreme heat damage and to preserve natural shine.

Myth 2: Higher Wattage Does Not Equal More Power

Higher hair dryer wattage means more power–fact or fiction? Fiction. It's a myth that higher wattage means more airflow. The Dyson Supersonic™ Hair Dryer has Air Multiplier technology which converts high-pressure air into a high-velocity jet. The result is fast, powerful airflow at just 1600 watts.

Myth 3: You Cannot Reverse Hair Damage. But You Can Prevent It.

Next, the Dyson team set out to answer the question: can you reverse hair damage with serums and treatments? They found that hair treatments can improve the look of your hair, but cannot repair the underlying hair damage. When hair is exposed to extreme heat, small pores from within the strands scatter light and make hair look dull. When hair is healthy, the inner cortex remains intact, and light reflects in a single direction, making hair look shiny.

What have you learned about your hair recently? Let us know in the comments!

MORE FROM OUR BLOG

How to Live Life On Your Own Terms

What do you want?

Four simple words. One big question.

The kind of question that’s on our minds a lot—especially as we get older. What do we want from our careers? What do we want from our friends? What do we want from ourselves?

How do we take the steps to live life on our own terms? Because between work and work it can often feel as though we have no time for ourselves. In fact, Gallup reported that the well-being of Americans was on the decline in 2017.

So we’re chatting through some ways to live the life you want.

LET GO OF PERFECT AND JUST GO FOR IT

There’s no such thing as perfect, so why do you keep striving for the unattainable (and unrealistic and unhealthy) goal? You have strengths. You have dreams. Don’t let perfect stand in your way.

STOP CRUSHING ON CRUSHING IT

We gotta talk. We know you want to be the best and crush it at your job, your relationship, your friendships, but it’s too much. You can’t be all things to all people all the time and maintain time for your sanity.

The allure and romanticized version of having-it-all is nothing like the real thing. So, do us a favor, stop trying to crush it and just do it.

LET YOUR HAIR DOWN (OR UP)

Your hair has a lot to say. It goes wild at times. Other times it’s a bit tamer. It makes sense, your hair is an extension of you. And you can’t deny that a great hair day can flip that frown right-side up. Move freely. Show shine. As a side note: Sounds like a pretty amazing life motto.

FORGET GOAL LISTS

Go with your gut. Not your goals. Even if this feels counter-intuitive, you need to give yourself breaks from those #goals lists and realize that you already are #goals. In the words of the queen T:  “I am constantly amazed by Tina Fey. And I am Tina Fey.”

So what do you say? Are you ready to live life on your own terms and let that hair down?

MORE FROM THE BLOG

Take 10 Minutes for a Hairstyle That Will Last 10 Hours

The last thing the Create & Cultivate staff has time to think about day of the conference is themselves. Which, after a long week of production prep and late nights, can result in some rather hairy, literally, looks. Luckily, Nick Stenson from Matrix was on hand to give us a few tricks, tips, and product helps that can turn any caffeine-fueled-work-weekend-hair into a polished and professional coif. Because while there is no such thing as a 40-hour work week when you're attempting to run the world a la Beyonce, there is a 10-minute hairDO. 

Click through to watch Nick work his magic, that's just as doable for you at home. Steps below. 

Apply Matrix Biolage Waterless Dry Shampoo to refresh 2nd day hair and spray directly on to the roots. 

Begin sectioning off your hair and apply Matrix StyleLink Heat Buffer before you begin curling.

Begin curling from the bottom up, and after you curl each section, hold and grasp the curl to avoid prom curls. Repeat steps 2 and 3 until all hair is curled.

After you have finished curling, add Matrix StyleLink Texture Builder about four to five inches away from the roots. 

To finish off the look, apply Matrix Total Results High Amplify Hairspray Flexible Hold Hairspray for extra shine and hold. Lightly mist and finger rake for a full-bodied finished style.

Left to right: 

1. Matrix Total Results High Amplify Hairspray Flexible Hold Hairspray

2. Matrix Biolage Waterless Dry Shampoo

3. Matrix StyleLink Texture Builder

4. Matrix StyleLink Heat Buffer

Mane Attraction: 3 Hairstyles to Rock at the Office

It’s a predicament we find ourselves in too often: hitting snooze once, twice, three times (!!) until we jolt awake with a serious case of bed head. OR, we wake up with too much time and waste a chunk of AM figuring out how to do our hair-- up, down, messy bun; too much time and too many options make for a disastrous morning recipe. And being late for work stopped being cute the day you decided to take over the world. 

For those instances, we’ve got your back with three quick and easy hairstyles with the help of our friends at Fromm. These looks will save you some time when you’re trying to beat the clock, but will also land you a few not-so-hairy compliments from your colleagues. 

Make sure to start your braids knot free after a swipe from the Diane Dual Bristle Aqua Brush, which detangles both wet and dry hair.

Part your hair down the middle. Start on one side by taking a section at the top of the head, and divide the section into 3 stands, crossing over each other like a regular braid.

Start braiding. As you switch the strands from side to side, gather small sections from your head into the strands you have braided as you go down, making sure to keep them tight and neat.

Once you have finished braiding on your head, finish the braid and tie it off with an elastic. Repeat on the opposite site, and TA-DA! You're a braid babe. 

Brush your hair into a high pony tail. Make sure to get it to the very top of your head! 

Split your pony into two sections. Tease your hair with the Diane by Fromm Dual Teeth Teasing Comb for a bun with extra volume and texture!

Take one section of your pony tail and wrap it around the base. For a messier effect, loosely wrap the section around the base and secure the end with a bobby pin.

Take the other section of the pony and loosely wrap it in the opposite direction. Secure the end with a bobby pin.

Tease out some strands of the bun to add more volume to the bun. Finished. You a #bunboss now. 

Start off with a smooth canvas, and blow out your hair using Fromm's 1907 Square Thermal Rounder Brush along with Fromm's Zero7 Air Lightweight Dryer. 

Get an elastic headband, and place it on the crown of your head. Secure it in the front with bobby pins to make sure it doesn’t slip off.

On one side of your hair, start tucking in your hair through the headband, and continue rolling until you get to the end. Repeat on the other side.

With the rest of your hair that is meeting in the middle, roll it into the headband. If your hair is longer, you will have to roll it in once or twice. Secure the ends inside the roll with bobby pins.

You’re finished!

Create & Cultivate's Good Hair Day with Paul Mitchell

Photo by #createcultivateCHI attendee @wayfaringrachel

There was great hair a-plenty bouncing around #createcultivateCHI. From perfectly tousled waves (as Instagrammed above by @wayfaringrachel) to heat-wave friendly braids, and we followed the trail right back to our very own Beauty Lounge where Paul Mitchell was serving up some really, really good hair days. Along with envy-inducing hair, our attendees left with a bevy of Paul Mitchell products (one of our favorites is their Extra Body hairspray) to keep up the look at home. The Paul Mitchell crew also did hair for some of our panelists, so be sure to check out Rachel Parcell’s flowing locks and Nadia Aboulhosn’s high-pony for even more inspiration!

Thanks to skincare from Simple, technology from Nu Face, Venice Collection manis from OPI, makeup by The Glam App, and of course, Paul Mitchell on hair, we hope everyone left feeling confident inside and out, Instagram-ready, and primed to take on the world!

Tag your best beauty moments with #createcultivateCHI and #paulmitchellus so we can follow along!