5 Career-Focused TikTokers Who Are Making Us Lolz
Tik Tok, love it or hate, it is here to stay.
Welcome to 5 for 5, where we spotlight 5 women in 5 minutes or less.
Tik Tok, love it or hate, it is here to stay. The platform has seen explosive growth from consumers and creators alike, creating new celebrities and a new distraction for all of us with endless scrolling. In true Create & Cultivate fashion, we love a self-deprecating work meme as much as anyone else and these ladies are doing Oscar-worthy work.
1. Corporate Natalie
Natalie, who actually has a corporate job, nails the hilarity and awkwardness of the Zoom-era with her quippy TikToks. And did we mention she is part of the Create & Cultivate family? Yep! She spoke on our micro-influencer panel at Content Camp. FOMO? All good, check out our membership here.
2. The Shift Creative
Entrepreneur and creative Alexis Andra runs her fabrication and creative studio The Shift Creative with her team in Los Angeles. She brings the real talk to TikTok with her hilarious BTS of her day to day and life as a busy business lady. Bonus? she was on our C&C 100 list year and you can learn about her business here.
3. Nikki Mansch
Nikki, like many of us, is working hard to give her dog the life they deserve… and she is cracking us up along the way. Her relatable memes are giving us life as she pokes fun at emails, co-workers, and more.
4. Kameron Monet
Content creator and lawyer, Kameron Monet, is serving up nothing but piping hot confidence! Her feed is chock full of all the money and “me” motivation you need to get you through the week! We subscribe.
5. Loe Whaley
With over 160k tiktok followers and 6.6 million likes, Loe Whaley, is carving her own path on TikTok. The Canadian content creator is giving us all the “we are going back to office” feels. AHHHHHH!
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7 Tips for Working With Influencers, According to a Top Talent Agency
Help them help you.
Photo courtesy of Aimee Song
Working with influencers is an essential part of growing your brand. They can help spread awareness, garner press, and introduce you to a whole new audience. Here, our partner Digital Brand Architects (a.ka., DBA), a digital talent agency that reps some of the top talent in the influencer sphere, put together some tips for building great partnerships and successful relationships that will keep everyone happy.
1. Identify goals for your campaign.
Setting goals is one of the easiest ways to ensure your brand’s relationship with any influencer is a smooth one, and most importantly, a productive one. Be it brand awareness, product sales, or heightened engagement, make sure you have a clear outline of what it is you are trying to accomplish before the start of any campaign.
2. Investigate before you take the leap.
Do your homework. Ask for media kits, and consider influencers and content creators who have a track record of helping brands reach their goals.
3. Mind the details.
When you do your initial outreach, have as many details ready to share as possible. This helps avoid surprises and keeps all parties on the same page.
4. Set a timeline.
Timing is everything and that is especially true when working with influencers. Always be sure that your contract outlines set times for content previewing and posting. And don’t forget to be specific about which time zone the deadline lives in.
5. Provide a briefing document.
A brief creates sets the guidelines so creativity can flourish and it’s a very necessary tool when working in the influencer space.
Make sure your brief includes:
All image requirements (do assets need to be in portrait or landscape?)
Styling directions
Copy guidelines (key messaging, hashtags/tags, FTC disclosures)
Do’s and Don'ts (do they need to avoid competitive products? Does the outfit need to be head-to-toe? Can talent use affiliate links?)
6. Understand your influencer’s creative lens.
When you work with influencers, you do so to capture their unique spin on your product or service, so keep in mind their voice and the types of content they are known to produce. Most importantly be sure to identify the style of post you are envisioning (a collage board, a personal-style post, etc.)
7. Set up a kick-off call.
This should be done before any work is done by the influencer.
Love this story? Pin the below graphic to your Pinterest board.
This story was originally published on March 4, 2019, and has since been updated.
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Still Wondering How to Partner With Major Brands?
Read this.
photo credit: The TomKat Studio
Are you wondering how to partner with today’s major brands? Want to know how to catch their eye?
Well, if you were at Create & Cultivate ATL you might remember the delicious Mediterranean-inspired dishes from lunch served up by Zoës Kitchen. Beyond filling our stomachs, they’re also filling our brains with useful info. We got the chance to pick the brains of the social media and marketing team behind the restaurant lifestyle brand.
They are sharing how they want to work with influencers and how influencers should approach them.
WHAT THEY’RE LOOKING FOR IN AN INFLUENCER
If you’re already a Zoës enthusiast, that’s great! They love seeing your passion for their brand. If you eat at the restaurant, let them know. If there is a dish you love, share it! The more often they see you interact with them online, the more confident they become in your authentic interest in the brand.
They’ll have ideas of their own, but are always interested in your take on how to deliver their message to your audience. You likely have a following that differs from theirs and you know how to best engage them. Share how you would engage your specific audience with a tailored pitch.
Getting your grid right is the first step to growing your audience. Elevated photography and feed aesthetic are key elements in selecting an influencer to represent your brand. Bonus points if you can offer photography that is so good that they would repurpose it in the future (crediting you, of course).
Don’t limit yourself to a certain category for collaboration. Brands like Zoës appreciate different types of influencers to break through the clutter. For example, if you’re a fashion blogger, sharing a food-related post will stand out from the rest of your feed and will captivate followers in a new way. Using food bloggers (or same-category influencers) has benefits of its own, but brands are always seeking refreshing and unexpected ways to be seen and share content.
"Don’t limit yourself to a certain category for collaboration."
Tweet this.
photo credit: The TomKat Studio
NEXT STEP: HOW TO GET THEIR ATTENTION
If you’re using a product or visiting a restaurant like Zoës, tag them in a photo or use their brand hashtag. That’s the first step to getting on a brand’s radar. The person monitoring their social media will be paying close attention to who is engaging with the brand.
If that doesn’t get a brand’s attention, the onus is on you to reach out via web or social. You can shoot them a DM or send a detailed, but succinct message of why and how you want to work with them.
Include examples of relevant brand partnerships. Numbers and analytics are a great way to show the brand the kind of impact you can make.
Remember, it’s all about the feeling. People don’t only come to Zoës Kitchen because the food tastes great. More often, the team says they hear that customers enjoy ZK because of how it makes them feel. They identify with the Mediterranean way of life – leading a balanced, active lifestyle, connecting with others, and fueling their body with food they can feel great about from the inside out. These are all points that you can work into your outreach to the brand.