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Gone are the days of cookie-cutter beauty. Today, we’re each defining our own individual versions of beauty and these 10 women are helping make that a reality.

They’ve challenged stereotypes, built cult-like followings, and reimagined what it means to be successful in a traditional industry known for perpetuating unrealistic standards of beauty. These entrepreneurs, influencers, and CEOs have beauty and brains, and they’re taking the multi-billion dollar industry by storm.

 
 
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