We've Got *all the* Tips If You're Rolling to Create & Cultivate Solo
Solo is the new yolo.
Going anywhere by yourself can be intimidating. Let alone being solo amongst a thousand women!
Recently, I attended Create & Cultivate Seattle. I did a lot of things leading up to an during the conference that helped me make the most of it. Some of it I did intentionally and some I did unknowingly - only realizing how helpful it was really after the fact.
That being said, I'm hoping some of these takeaways I'll be sharing with you below help you get your money's worth (because conferences aren't all that cheap!).
Study the agenda
All conferences are different but for the most part, they have a lot going on. Before attending Create & Cultivate Seattle, I *literally* did some brief research on every single speaker that was going to be there! This is a step you could also (should definitely) do before purchasing your ticket. That way you know if the content they're offering is even something you're interested in understanding more.
When I received my track (sometimes conferences will assign you the discussions you'll be attending), I did even more research on the speakers that were a part of that track! You could also make notes on the people you want to try and approach or even make note of panels you're okay with skipping, so you can check out the pop-up shops instead (or whatever else is going on at the conference you're attending).
Make your own agenda
This may be the most important step if you're serious about making the most out of your time there! Because you may have so many options, really take the time to sit down and write out a personalized agenda for yourself. Take note of all the things you definitely do not want to miss and maybe add another column of things you'd also like to attend if you end up having the extra time for it!
Did you end up seeing some individuals that you would like to try and introduce yourself to during your research stage? Write their names down! Also even take a brief note on what the individual does and why they inspire you. You'll definitely want to do that if you have a long list of people you're planning to try and meet.
Browse social media
Events nowadays typically create their own hashtag! And if they do it ahead of the event, explore that hashtag to see if you could find other people who will be attending too! Maybe you'll find someone you make plans to meet with ahead of time and you're ahead of the game when it comes to meeting people. I found a handful of women doing this and I think I only actually met one or two of them. But we still follow and support one another on social media (both the ones I met and didn't meet).
Be business card ready
Okay. Some people say business cards are outdated but regardless, I always have them on me. Especially if I'm attending an event where "networking" happens and the chances of this or that person remembering my name, contact info, and "title" are slim!
Don't have a business card or even an actual business? Don't sweat it. Head on over to Canva and use one of their templates or check out Moo.com! Put your name and contact info on there and call it a day. Just make sure you have something to hand all the awesome people you'll meet.
Attend the pre-game
Some conferences may have a pre-event before the big day. Some only offer it to VIP. Regardless, do some research and check to see if there's a mixer the night before or something. If there is, definitely go! Yes, even if you're intimidated to go alone. To be honest, I was a little hesitant myself but the thought of meeting someone who ended up miraculously becoming my future business partner motivated me to go. (Hey you never know!)
Create & Cultivate had a "happy hour" the night before and I met a few girls there that I ended up seeing throughout the day of the conference, which was cool because we'd say hi to each other and briefly go over how our days were going. Plus I still keep in touch with some of them on social media!
Pay attention to the pre-event emails
I am so happy that I took advantage of the shuttle that Create & Cultivate offered via *email. (Make sure you're checking and reading all the emails the conference sends you if they're doing that sort of thing). The Create & Cultivate Seattle conference itself was actually located in town right outside of Seattle, so I saved myself from a couple expensive Uber rides. Not only that but I actually also met my conference buddy in there!
Create a conference buddy
This isn't required. Totally optional. And also totally not guaranteed to happen. Your "conference buddy" is basically the person you randomly end up meeting, connecting with, and spending the day(s) together! I lucked out. Though, I totally would've been fine having not found a buddy because I wasn't expecting to. But I will say it was awesome experiencing it with someone I had just met and debriefing all the panels right after we saw them. As mentioned, I met her on the shuttle on my way there! We clicked, found out we were on the same track, and (without verbally expressing it) decided to conquer the day as a unit.
Venture away from your conference buddy
Although it is awesome to find someone you click with enough to experience the event together... you still want to give yourself the opportunity to meet and network with other people! Conferences are cool because you and all the other attendees have similar interests. So allow yourself to click with multiple people by straying away from your conference buddy every now and then.
Attending Create & Cultivate Los Angeles in February of 2018 and have some more questions about the experience? Feel free to reach out or comment below!
Jocelyn is an event planner and writer currently creating in Tucson, Arizona with an affinity for Hip Hop, food, travel and storytelling. Bienvenido!
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How This LA Business Owner Tries to Live a Zero Waste Life
Waste not, want not.
We’re making zero waste toothpaste in the kitchen of Meryl Pritchard of Kore Kitchen. She’s using an olive wood spoon made from branches; no trees were cut down in the name of the spoon. She uses aloe instead of Bandaids. Her water jug is filled with spring water a friend delivers. Even her TP is made with wheat straw and requires no deforestation.
“Why would we cut down trees so we can wipe our butts?” she asks me as she mixes the concoction of coconut oil, baking soda, turmeric, peppermint, and cinnamon. She scoops it into a glass jar for me to take home.
“The turmeric makes the toothbrush orange,” she tells me, “so don’t get weirded out.”
What’s weird is how little I know about recycling; a blue bin is hardly a perfect solution. “Less than 10 percent of plastic that gets thrown in blue bins is recycled,” she explains. The reasons for this are multifold: people don't sort, rinse, or really know what can and cannot be recycled.
[Unfun fact: In Los Angeles alone nearly 10 tons of plastic fragments-- think parts of plastic bags, straws, and soda bottles-- are carried into the Pacific Ocean, every day.]
Meryl hasn’t always been about that zero waste lifestyle. For a minute she was about that life. In her early twenties she was working for a well-known Hollywood celebrity stylist. “We’d spend days picking dresses, fitting these beautiful women, and then they’d get torn to pieces in the press.” It made her feel terrible about herself and her body. “At the end of the day,” she tells me, “I’d think, if people are saying this gorgeous woman looks terrible, how am I supposed to feel about myself?” It lead her down a dark road rife with body image issues: “I was trying every fad diet out there, not eating,” she says. “Feeling bad in your own skin is the single worst feeling.”
[Define it: Zero Waste is a philosophy that encourages the redesign of resource life cycles so that all products are reused. No trash is sent to landfills or incinerators.]
“Feeling bad in your own skin is the single worst feeling."
Tweet this.
“This is my trash from the past three months!” she exclaims. "I’ll keep it and I’ll analyze it. I like to keep it because then I can go through it and find a solution.We don’t have a relationship to trash. People just don’t know where it’s going-- someone picks it up, takes it away, so how are you supposed to care when you don’t see it?”
But then she came across a book, “The Kind Diet,” by Alicia Silverstone. Meryl says she had so many ah-ha moments while reading, from coming to understand aspects of the food industry to what she was putting in her body, she knew it was time for a change. She emailed “every single holistic nutritionist in LA who had a website and seemed legit,” and was surprised when they all responded nicely. “I was so used to dealing with people not getting back to me or being nice,” she says in reference to her styling career, “that the energy immediately felt different and promising.”
She began working with a holistic nutritionist who let her sit in on all client sessions. “That’s when I saw healing first hand. I watched as people would cancel surgeries doctors told them were 100% necessary, and they’d go on to live life healthy.” With a little experience and a lot of enthusiasm she went back to school at 23. What she says is a “great age to make a shift.”
She attended The Institute for Integrative Nutrition, which teaches over 100 different dietary theories. As she was learning them, she’d try them. “You are the best doctor you can have— you live in your body, you feed it, you feel what doesn’t work.” The hitch was that Meryl had no idea how to cook. “I would go on Google or talk to Siri and ask really basic things like, ‘Siri, how do I cook a chicken breast?’ But it taught me that I can do anything. If you want to, you can figure it out.”
Kore Kitchen evolved naturally from this mindset. Kore is a “curated and nutritionally designed, meal delivery service and cleanse offering based in Los Angeles.” The intention is to help clients adapt a healthier lifestyle through simple nutritional philosophies: eat whole, organic foods, that are local and sustainably sourced.
There's no packaging in her pantry. She fills reusable glass jars with foods from the bulk bins.
With these Kore values in mind she began cooking for friends and delivering meals. “It would take me forever.” she says. “What would take a chef 20 minutes would take me 3 hours, but with food you’re transferring energy into the meals.”
“I was planning the menu, doing the shopping, the cooking, the delivery, and right after I finished I’d get up and do it all over again.”
She had a few clients during this time, but it was when friends and clients Donovan and Libby Leitch recommended her to Gwyneth Paltrow, the business took an unexpected turn. “I delivered her meals and heard nothing for a few months,” she says. Until Goop’s food editor reached out in December 2014, saying they loved her recipes and would she contribute a few to the site. She shared some recipes for Goop’s 2015 Detox Guide and the email floodgates opened.
“It was just me with one pan, in this kitchen, and I had all these orders.” She hunkered down, found a chef, Anna Lagura, whom she met through a happenstance convo with her neighbors across the hall, and signed a lease for a commercial kitchen space. Anna and Meryl now work out of L.A. Prep.
Of Anna, Meryl says, “She’s the person I’m most inspired by. I can send her a photo of any dish and she can make it with our philosophy. And she knows all of the clients and their food preferences by name and memory.” The meals Kore offers are organic and made from local ingredients whenever possible. They use no processed foods, no additives, no antibiotics or hormones, no preservatives, and no refined cooking oils or refined sugars. They are 100% gluten-free and dairy-free.
The business has been running for about a year and a half, and Meryl acknowledges the difficulties of being a self-funded, small business, but insists that she prefers it this way. "No funding required us to be more creative with our marketing," she says, adding "and I think we have a stronger connection to our clients."
“It’s difficult, but it’s also really fun. Business is like life, there shouldn’t be an end goal— you should be learning and growing all the time.”
"Business is like life, there shouldn’t be an end goal— you should be learning and growing all the time.”
Tweet this.
Growth for Kore however, does not include meal delivery services outside of Los Angeles. It is important to Meryl that they stick to their values of staying local. “We’re not a corporation, we’re a small business.”
“I don’t want to grow outside of LA. Local is really important to me because of the carbon footprint. With other meal delivery programs, you have to wonder, why are you in California eating food from North Carolina?”
It’s also why they have partnered with LA Compost, a local compost with four hubs, one of which is five minus from the commercial kitchen space. “All of the food that you’re eating, the scraps are going directly to the compost. Not trucked out of the city and brought back to be sold as soil.” They also now have a plot at the Elysian Valley Community Garden where Meryl is trying out her green thumb.
“We’re not trying to feed everybody,” she says, “we’re trying to feed our community.”
Click through the below gallery to see more of Meryl's zero waste lifestyle and see our toothpaste!
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Philanthropy: Caitlin Crosby, The Giving Keys
Keyed into something good.
This article is part of our Create & Cultivate 100 List created in collaboration with KEDS, you can view the full Philanthropy List Here.
Keyed into something good.
Like so many great love stories, it all started in a New York City hotel room. While on tour, actress/songwriter Caitlin Crosby decided to wear her room key as a necklace. Then, had the bright idea to engrave these beautiful old keys with inspirational words. It wasn’t until Caitlin met Rob and Cera, a young couple living on the streets of Los Angeles, and invited them to join her for dinner, that the concept for The Giving Keys truly took shape. Over dinner, she asked them to become her business partners and the pair went to work making keys the very next day. Fast forward a few years and Rob and Cera are still together, gainfully employed and living in San Diego (Rob works at the San Diego Zoo!). The Giving Keys is changing lives through providing jobs and second chances to deserving individuals affected by homelessness.
Now that you know about her company, it’s time to meet the multifaceted woman behind it. Crosby grew up acting and began writing songs about her experiences and struggles behind the scenes. Her first album, Flawz and its accompanying website LoveYourFlaws.com, tackles self-love in the face of body image issues. From there, she began touring, selling creative merchandise, and sharing women’s stories. Out of this ultimate desire to uplift, The Giving Keys was born.
“Being aware of all the needs in this world, I’m always trying to always think of creative ways to combat them,” shares the 34-year-old philanthropist and founder, who is an avid boxer and passionate body positivity advocate in her down-time. “I always wanted to write songs about issues that people were going through to hopefully encourage them. All of those observations, and trying to strategically create a product and movement that would heal people,” she say, have helped her arrive here.
Today, The Giving Keys is sold in more than 1,200 stores, including Nordstrom and Fred Segal, and has created more than 54 jobs for at-risk individuals. “Seeing our employees who once experienced homelessness flourish within the company and hearing the many stories about people's lives being impacted and changed,” is what keeps Crosby going. ‘We aren't in this to just make money and be fashionable. We exist to change people's lives.”
"We aren't in this to make money. We exist to change people's lives."
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So, now that Crosby has checked collaborating with Oprah off her bucket list (NBD!), will she finally kick her feet up and just chill? Far from it. In addition to expanding The Giving Keys into a full fashion, lifestyle, and apparel brand, she’s also got plans for a mission-based music album, getting back into acting, and two more babies (Oh yea, she just had her first kid amidst all of this massive growth.)
“The ultimate goal is to get as many people off the streets by creating more jobs for individuals trying to transition out of homelessness,” she says. So what’s her best advice for staying grounded and sane? “Be kind to yourself. You are unique for a divine purpose. There's no one else who can do what you do. Embrace all your 'quirks' & so called 'imperfections.' Change your perspective and know that those things make you 'you.' And that's a beautiful thing."
Beauty: Streicher Sisters
Triple threat.
This article is part of our Create & Cultivate 100 List created in collaboration with Dove, you can view the full Beauty List Here.
Triple threat.
Kristie Streicher, the middle of the beauty industry trio known as The Streicher Sisters, has been trying to convince her clients to lean in to a fuller brow since 2001. It’s a more natural approach to beauty favored by all three, who co-own STRIIIKE Salon in Los Angeles, focusing on their individual strengths and talents, while managing the challenge of working alongside siblings. (Which includes therapy sessions.)
Ashley is the hair guru. Kristie, the eyebrow genius. And Jenn, the mom and makeup maven.
All three got their start young. Jenn manned the Estee Lauder counter straight out of high school in Northern California. Kristie began selling cosmetics at a Clinique Counter “pretty much straight out of high school,” where she enjoyed engaging with women, educating them on skincare and makeup. It was this experience that inspired her to become an esthetician, officially making it her career choice. Ashley, who says she “will forever be the ‘little sister,’ skipped the counter and hopped on a flight to NYC instead, where her older sisters were living and launching their careers.
While working with Warren Tricomi, Kristie received a “Best Of” award for eyebrows by New York Magazine. She went from an average of five clients per day to 35. “I made it my duty,” she says, “to break the habit and trend of the over-contrived, over-waxed eyebrow style.”
This non-industry approach is in part shaped by their youth. “I grew up in a very small town that is very opposite of LA or any big city for that matter,” shares Ashley. “I did not grow up thinking that people were beautiful or not; I’m so happy for this. I have always known that everyone has beauty… god that sounds so cheesy but it’s really true. I think that everyone has features and attributes that really work for them, sometimes it’s just finding them and accentuating them.”
“I think we are all the same on a basic, human level,” says Kristie. “We tend to compare ourselves to one another or think that someone else has it better than us, when really, we all are struggling with one thing or another.” There's no need to compete with other women, sisters included.
Kristie is wearing Keds' Kickstart Mono.
Jenn has her own beauty routine nailed down to five minutes and rocks her grays. Which we see as both a polite middle finger to beauty standards and a big hug to women everywhere that says beauty can be anything and you don’t need to cover up what others perceive as flaws. “What angers me the most,” says the makeup artist, “is that grey hair on a man is ‘handsome and distinguishable’ but on women it makes them look ‘old.’ I think that is just shit! We just never see women with their natural color. I also think sitting in a salon for hours at a time every six weeks is shit too!” She didn’t grow up with makeup, despite her chosen career, and believes it’s helped her approach of focusing on accentuating her clients' natural beauty. “I think we have just grown accustom of feeling like we are not ‘put together’ without a full face of makeup,” she adds, but notes women like Alicia Keys and Gwyneth Paltrow who are going barefaced and deepening the convo.
All three see industry standards changing, but Kristie says that “People have different ideas on what looks beautiful,” mentioning that she sees it “almost like religious or political beliefs,” with “one not more right than the other.” Whether it’s a natural look or a heavily-contoured faced, Kristie thinks “both focuses will become more extreme.” Her focus now is to “bring back the uni-brow!”
Jenn is the only sister with a child, and because the STRIIIKE also serves as a creative space (where they host wine tastings with Helen Johannessen of helen's), she says “Fuck yes,” balancing it all is “always a challenge.” She swears by her ZIIP and done in a flash beauty routine. Kristie, who with sister Ashley witnesses the firsthand battle of being mom and business woman, says it’s surprising how everything always works out. “There’s never a ‘good’ time to start a family” and while she’s “acutely aware that it’s a major game changer,” she believes everything falls into place as it should be. This approach matches her favorite life advice: “This too shall pass.”
What’s not passing is their success. With their individual focuses and STRIIIKE, it’s funny to know that dear old dad told his bunch to not go into business together. Kristie, Jenn, and Ashley are proof that sometimes sisters know best.
Styling provided by Reservoir LA. Hair and makeup provided by Glamsquad. Photography courtesy of Light Lab and Woodnote Photography.
Kore Kitchen Founder Explains Why She'll Always Be a Small Business
More money, more problems.
Got an appetite for hearing from the leading boss women that are calling the shots in the culinary world? Get ready to grub hard on our new#CreateCultivate series: Counter Culture, where we'll be talking to prominent women in the food industry about good eats, food trends, and making it in the cutting edge cooking world.
Don't put a fork in it, because we're not close to done.
We’re making zero waste toothpaste in the kitchen of Meryl Pritchard of Kore Kitchen. She’s using an olive wood spoon made from branches; no trees were cut down in the name of the spoon. She uses aloe instead of Bandaids. Her water jug is filled with spring water a friend delivers. Even her TP is made with wheat straw and requires no deforestation.
“Why would we cut down trees so we can wipe our butts?” she asks me as she mixes the concoction of coconut oil, baking soda, turmeric, peppermint, and cinnamon. She scoops it into a glass jar for me to take home.
“The turmeric makes the toothbrush orange,” she tells me, “so don’t get weirded out.”
What’s weird is how little I know about recycling; a blue bin is hardly a perfect solution. “Less than 10 percent of plastic that gets thrown in blue bins is recycled,” she explains. The reasons for this are multifold: people don't sort, rinse, or really know what can and cannot be recycled.
[Unfun fact: In Los Angeles alone nearly 10 tons of plastic fragments-- think parts of plastic bags, straws, and soda bottles-- are carried into the Pacific Ocean, every day.]
Meryl hasn’t always been about that zero waste lifestyle. For a minute she was about that life. In her early twenties she was working for a well-known Hollywood celebrity stylist. “We’d spend days picking dresses, fitting these beautiful women, and then they’d get torn to pieces in the press.” It made her feel terrible about herself and her body. “At the end of the day,” she tells me, “I’d think, if people are saying this gorgeous woman looks terrible, how am I supposed to feel about myself?” It lead her down a dark road rife with body image issues: “I was trying every fad diet out there, not eating,” she says. “Feeling bad in your own skin is the single worst feeling.”
[Define it: Zero Waste is a philosophy that encourages the redesign of resource life cycles so that all products are reused. No trash is sent to landfills or incinerators.]
“Feeling bad in your own skin is the single worst feeling."
Tweet this.
“This is my trash from the past three months!” she exclaims. "I’ll keep it and I’ll analyze it. I like to keep it because then I can go through it and find a solution.We don’t have a relationship to trash. People just don’t know where it’s going-- someone picks it up, takes it away, so how are you supposed to care when you don’t see it?”
But then she came across a book, “The Kind Diet,” by Alicia Silverstone. Meryl says she had so many ah-ha moments while reading, from coming to understand aspects of the food industry to what she was putting in her body, she knew it was time for a change. She emailed “every single holistic nutritionist in LA who had a website and seemed legit,” and was surprised when they all responded nicely. “I was so used to dealing with people not getting back to me or being nice,” she says in reference to her styling career, “that the energy immediately felt different and promising.”
She began working with a holistic nutritionist who let her sit in on all client sessions. “That’s when I saw healing first hand. I watched as people would cancel surgeries doctors told them were 100% necessary, and they’d go on to live life healthy.” With a little experience and a lot of enthusiasm she went back to school at 23. What she says is a “great age to make a shift.”
She attended The Institute for Integrative Nutrition, which teaches over 100 different dietary theories. As she was learning them, she’d try them. “You are the best doctor you can have— you live in your body, you feed it, you feel what doesn’t work.” The hitch was that Meryl had no idea how to cook. “I would go on Google or talk to Siri and ask really basic things like, ‘Siri, how do I cook a chicken breast?’ But it taught me that I can do anything. If you want to, you can figure it out.”
Kore Kitchen evolved naturally from this mindset. Kore is a “curated and nutritionally designed, meal delivery service and cleanse offering based in Los Angeles.” The intention is to help clients adapt a healthier lifestyle through simple nutritional philosophies: eat whole, organic foods, that are local and sustainably sourced.
There's no packaging in her pantry. She fills reusable glass jars with foods from the bulk bins.
With these Kore values in mind she began cooking for friends and delivering meals. “It would take me forever.” she says. “What would take a chef 20 minutes would take me 3 hours, but with food you’re transferring energy into the meals.”
“I was planning the menu, doing the shopping, the cooking, the delivery, and right after I finished I’d get up and do it all over again.”
She had a few clients during this time, but it was when friends and clients Donovan and Libby Leitch recommended her to Gwyneth Paltrow, the business took an unexpected turn. “I delivered her meals and heard nothing for a few months,” she says. Until Goop’s food editor reached out in December 2014, saying they loved her recipes and would she contribute a few to the site. She shared some recipes for Goop’s 2015 Detox Guide and the email floodgates opened.
“It was just me with one pan, in this kitchen, and I had all these orders.” She hunkered down, found a chef, Anna Lagura, whom she met through a happenstance convo with her neighbors across the hall, and signed a lease for a commercial kitchen space. Anna and Meryl now work out of L.A. Prep.
Of Anna, Meryl says, “She’s the person I’m most inspired by. I can send her a photo of any dish and she can make it with our philosophy. And she knows all of the clients and their food preferences by name and memory.” The meals Kore offers are organic and made from local ingredients whenever possible. They use no processed foods, no additives, no antibiotics or hormones, no preservatives, and no refined cooking oils or refined sugars. They are 100% gluten-free and dairy-free.
The business has been running for about a year and a half, and Meryl acknowledges the difficulties of being a self-funded, small business, but insists that she prefers it this way. "No funding required us to be more creative with our marketing," she says, adding "and I think we have a stronger connection to our clients."
“It’s difficult, but it’s also really fun. Business is like life, there shouldn’t be an end goal— you should be learning and growing all the time.”
"Business is like life, there shouldn’t be an end goal— you should be learning and growing all the time.”
Tweet this.
Growth for Kore however, does not include meal delivery services outside of Los Angeles. It is important to Meryl that they stick to their values of staying local. “We’re not a corporation, we’re a small business.”
“I don’t want to grow outside of LA. Local is really important to me because of the carbon footprint. With other meal delivery programs, you have to wonder, why are you in California eating food from North Carolina?”
It’s also why they have partnered with LA Compost, a local compost with four hubs, one of which is five minus from the commercial kitchen space. “All of the food that you’re eating, the scraps are going directly to the compost. Not trucked out of the city and brought back to be sold as soil.” They also now have a plot at the Elysian Valley Community Garden where Meryl is trying out her green thumb.
“We’re not trying to feed everybody,” she says, “we’re trying to feed our community.”
Click through the below gallery to see more of Meryl's zero waste lifestyle and see our toothpaste!
More from our blog:
Olive & June Founder Sarah Gibson Tuttle's Number One Concern
It's about more than changing polish, the swoon-worthy salons are changing the whole nail game.
Sarah Gibson Tuttle, founder of Vogue-and-celeb-approved nail salon Olive & June, worked in finance for a decade before quitting Wall Street and setting on her sights on something a bit more hands-on. A self-professed mani/pedi obsessee— she considers her initial career “bootcamp,” having come across mentors and bosses who taught her how to interact in business, and how to treat a client’s time and space.
“Everyone assumes that I’m a nitty gritty numbers person, I’m not,” she says laughing. “I just hired a CFO, but I grew up within finance, and I couldn’t be doing this without that training. No grad school could have done that.”
The first Olive & June opened in 2013, appealing to a predominantly female clientele looking for a warmer, more community-based nail salon. “One of our clients likes to say we’re the Cheers of manicures,” she says. “I wanted to get into a career that enhanced lives, and nails are one of the least expensive ways to change your look, especially in the beauty business.”
In the beginning, Sarah admits to being nervous about opening a brick-and-mortar. “They are the hardest to make profitable, but there will never be a machine that does your nails." She was terrified but also so confident in the idea, feeling, "so clearly that this was a hole in the market. I had that blind entrepreneurial spirit.”
"I had that blind entrepreneurial spirit."
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Founded on the idea that a manicure should be “downright lovely,” Olive & June was designed by the team behind at TenOverSix, and quickly attracted customers looking for something beyond the typical nail experience. Something a little brighter, boutique-ier, with non-toxic polishes and creams, the salons are both a getaway oasis and somewhere you can pop-in, get a quick mani and head to a meeting. The salons keep your preferences on file— round, square, favorite colors, and just how you like your cuticles.
There are currently three Olive & June locations, flagship Beverly Hills, Pasadena which opened almost two years after the first, and the latest of the bunch, Santa Monica, which opened about a month ago. The response has been overwhelming and tremendous. “I feel incredibly grateful,” she says, “that the Westside has embraced us so fully.”
Sarah is currently looking to open a fourth salon, scouting possible locations on a weekly basis. “I really want to have Olive & June in every neighborhood that it makes sense,” Sarah says, “but I am extremely cautious about fast and wide we extend our footprint.”
"I am extremely cautious about fast and wide we extend our footprint."
Tweet this.
Studio City, Manhattan Beach, and Orange County are on the radar, but she insists that Olive & June is a “slow and steady company.” Explaining that, “Every time we open a space we want the time to make it perfect. Because we are both a people business and we give service to people, it’s extremely important that every location can stand on its own.”
The next spot has to be the right spot.
There have been incredible opportunities to open in New York and Austin, but Sarah knew the team wasn’t there. “I was certain that as an organization we were not ready to support a New York location.” She admits the offer was “devastating” to turn down, but creating a strong foundation is more important to the business than expanding.
“I try and get into a least one salon every day,” she says. “It’s very important to me to communicate with the managers and the manicurists, and make sure that the people who work for Olive & June feel a part of the community as well.” That means connecting with the manicurists and management team, connecting with customers, sometimes going to two locations in a day. “It is extremely important to me that everyone that we hire is placed in a position of success.”
She calls this her “number one concern,” refusing to put anyone in a position where the client’s aren’t there. “Manicurist receive commission,” she says, “so I don’t want to open where they can’t be busy.” Currently there are approximately 80 people working for the company.
Beyond expanding locations and taking care of the team, Olive & June is looking toward the future on other fronts— product development and continuing to partner with brands that make sense.
Though her now-husband thought that she “might be a little crazy,” for following her instinct, Sarah knows that there are certain things the digital world will never take away: breaking bread, for one, and nails. “Hands-on is so important. We become these women’s therapists, their friends, the ones they turn to in the midst of a divorce.”
In short: A manicure has never been about the polish-- that's just the beautiful bonus, and something that Olive & June understands from top coat, down.
Be sure to check out Sarah speak on panel at Create & Cultivate DTLA this May 7th.
Images courtesy of Olive & June.
Arianna Schioldager is Create & Cultivate's editorial director. You can find her on IG @ariannawrotethis and more about her at www.ariannawrotethis.com
Enter the Now: The Dreamiest Bohemian Spa Destination in All of LA
Affordable luxury. It's not something Angelenos know that much about. That us, until now. Or rather, The Now. The luxury-walk-ins-welcome-spa that opened last year in West Hollywood, is all about that balance. After detecting a gap between high-end spas that cost a premium and Eastern foot spas that skimp on luxe, Erica Malbon and Gara Post looked for a way to unify those elements.
Drawing inspo from the Coqui Coqui hotel in Tulum, Mexico, The Now offers the luxury spa experience at a (very) affordable price. Massages start at just $35 (just about the cost of two pressed juices), and guests can choose from a variety of add-ons. The first location attracted ladies like Kendall Jenner and Gigi Hadid, and the cofounders announced (today!) that a second location will be opening soon in Santa Monica.
They're out to relax LA, one neighborhood at a time.
We caught up with Erica and Gara to see how they spend their day, what advice they have for aspiring female entrepreneurs, and why touch is so important.
Gara:
5:30 am: Wake up and drink a large glass of room temperature water with lemon. Then meditate for 20 minutes. This is my daily ritual.
8 am: Get my kids ready for school.
9 am: Go to Pilates or hot yoga at Core Power yoga - the works outs are so hard, but so effective.
10 am: Arrive at The Now and meet up with Erica to work on getting the boutique ready for the day.
Erica:
12 pm: By noon we’re starving so we’ll run across the street to Erewhon for juices and salads. They have the best food!
1 pm: Meet with the team to review new ideas for products we want to sell at the boutique.
2 pm: In the afternoon we’ll have massage therapists come by for interviews with us and Amber, our massage therapist ambassador
Gara:
4:30 pm: Head home to get dinner ready for the kids and family. Creating balance between work and family is really important to Erica and me.
8 pm: Back to work, usually with a glass of wine.
What made you decide to get into the health spa business?
We both come from a design background, so we didn’t necessarily think that we would end up launching a massage boutique. That said, we are both really passionate about self-care and self-love. We really liked the idea of an affordable massage in a luxury environment, which is where our design background comes in. We want to give people the opportunity to connect with themselves and recharge on a regular basis. Since we’re both hard workers and entrepreneurs, it was a natural jump for us even if we didn’t have background that aligned in an obvious way.
What are your respective backgrounds?
Gara: I have a jewelry line called Gara Danielle that I’ve been designing for 18 years (which is why I’m always wearing at least 15 rings and 10 bracelets!). I still work on it every day and am currently brainstorming a potential special collection for The Now. Stay tuned!
Erica: I worked in marketing and design with my husband on fashion and style brands. I had actually just designed my own line of luxury travel accessories, but I put that on hold to work on The Now. You never know how it will resurface though!
How do you scale a business and keep your massages starting at such a great price point?
We work with amazing massage therapists who love having a regular but flexible job they can come to. So it ends up being a win win for everyone!
A lot of establishments in LA run on the premise of exclusivity. But you’re offering an experience with very inclusive prices and still attracting an A-List clientele. What’s the secret?
We have a couple beliefs that we always go back to. One of which is that we believe in the power of touch. It’s healing in a way that nothing else is and it really should be part of everyone’s regular routine. With that being part of our foundation, how could we ever create a place that is exclusive? Everyone deserves to feel great. That’s why our hashtag is #MassagesForAll. We think people, A-list or not, are attracted to The Now because our view comes from an honest place. Also, we’ve designed the space in a way that feels like a luxurious vacation. And who doesn’t want to go on a great vacation?
"We believe in the power of touch."
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What is your best advice for aspiring female entrepreneurs?
Gara: Work hard.
Erica: Don’t be afraid to put yourself out there. Yes, it’s scary, but that means you’re doing something exciting and new.
Gara: And be kind. To yourself and others.
To book online or via The Now App visit www.thenowmassage.com
The Now, 7611 Beverly Blvd., Los Angeles, CA 90036, 323-746-5525,
photo credit: Tessa Neustdt
Pedal To The Metal: LA Accelerators To Jumpstart Your Idea
For months now, you’ve been set on making your business idea come true. You have the idea set in stone, and you’ve mastered your plan down to a T, but you just need a little bit of a financial push and some proper coaching on how to get your business off the ground. But don’t worry, there’s plenty of help available to get you up and running!
If you’re looking to kick your business into gear in Los Angeles, you’re in the right place. Now, more than ever, today’s prosperous world of Silicon Beach has been able to churn out successful companies, all with the help of accelerators and incubators that are designed to make your business grow at an exceptional pace. To give you your first boost in helping your startup grow, we’ve listed some great accelerators and incubators in LA that will set you up with the tools you need to get your idea to a million-dollar level. (You can thank us later.) ;)
For months now, you’ve been set on making your business idea come true. You have the idea set in stone, and you’ve mastered your plan down to a T, but you just need a little bit of a financial push and some proper coaching on how to get your business off the ground. But don’t worry, there’s plenty of help available to get you up and running!
If you’re looking to kick your business into gear in Los Angeles, you’re in the right place. Now, more than ever, today’s prosperous world of Silicon Beach has been able to churn out successful companies, all with the help of accelerators and incubators that are designed to make your business grow at an exceptional pace. To give you your first boost in helping your startup grow, we’ve listed some great accelerators and incubators in LA that will set you up with the tools you need to get your idea to a million-dollar level. (You can thank us later.) ;)
1. Science, Inc. Santa Monica, CA
As one of Silicon Beach’s most successful accelerators, Science has been able to implement its transformation strategy taken from experience at leading technology firms like News Corp, American Capital, AOL, and IAC to many fresh startups. They’ve got you covered on everything from technology, digital marketing, human resources, product, design, and business development, and have racked in 12 acquisitions, over $1B+ in exits, and have founded 8 companies. If companies like Medium, This Is Ground, Dollar Shave Club, MeUndies.com, and Dog Vacay can hang with these guys, you should too. Trust us, you’ll be in good hands.
2. MuckerLab - Los Angeles, CA
You can think of MuckerLab as school for startups. MuckerLab dedicates itself to all of its students, making sure they’re tapping in onto all the details that will make their business succeed, and having established CEO’s mentor them as well. With companies like StyleSaint, TaskRabbit, and Bloom Nation, you can see how strategies followed by MuckerLab has made companies like these widely successful.
3. Amplify - Venice, CA
Both a creative workspace and a curriculum-based accelerator, Venice-based Amplify is one of the OGs when it comes to accelerators in LA. Amplify has been able to add 40+ startups businesses to its portfolio, including RadPad, Sensay, Clutter, and The Bouqs. Not only do they invest in your idea, but they also offer amenities and creative workspace to you as a coworkers, making sure you feel right at home.
4. Originate - Los Angeles, CA
Established as a digital product development and venture firm, Originate helps design, build operate, and invest in transformative software products. They look for some of the brightest and boldest innovators to work with, and help them reach their business goals with their team of designers, developers, product strategists, and investors. If you’re looking to build a digital product, work with teams that have helped Flipagram and MileIQ become successful, and are ready to become a partner (not a client) with an accelerator, Originate is made for you.