Soft Is Strong: How Taking a Softer Approach Can Have a Powerful Impact on Your Career

This post is in paid partnership with Nivea.

Being soft gets a bad rap and is all too often associated with being weak, especially in the workplace. In fact, according to a recent survey conducted by NIVEA, 59% of people view "being soft" as a negative and 49% of people define the word "soft" as being "weak." That’s why NIVEA—a brand that’s been dedicated to giving us all soft, beautifully nourished skin for over 100 years—is on a mission to challenge this negative perception of 'being soft' with their #RethinkSoft campaign. That’s right, in partnership with Kindness.org, NIVEA is destigmatizing softness.

At our annual LA 2020 conference, we sat down with successful women who, like NIVEA, are challenging the negative perception of soft and celebrating its power. During the Soft Is Strong panel powered by NIVEA, our founder, Jaclyn Johnson, chatted with Noor Tagouri, renowned journalist, activist, and motivational speaker, Jaclyn Lindsey, co-founder and CEO of Kindness.org, Adrienne Bosh, activist, CEO, entrepreneur, and philanthropist, and Gina Ybarra, creator of Hunt for Styles, about how softness has had positive, long-lasting impacts on their careers. 

Spoiler alert: The conversation was just as enlightening as it was entertaining, so be sure to scroll on for all the most memorable moments from the conversation. Trust us, you’re going to want to commit these mic-drop quotes to memory.

Soft Is Strong: How Taking a Softer Approach Can Be Positive and  Have a Powerful Impact on Your Career—Powered by Nivea

Panelists:

Noor Tagouri | Rethink Soft Storyteller, Journalist, Touring Speaker and Entrepreneur

Jaclyn Lindsey | Co-Founder & CEO, Kindness.org

Adrienne Bosh | CEO, Activist, Philanthropist, & Entrepreneur

Gina Ybarra | Content Creator, Hunt for Styles

Moderator: 

Jaclyn Johnson | Founder & CEO, Create & Cultivate

On leading with kindness… 

“When you are leading in a kind capacity, you are more respected. There is an effect on employee engagement and wellbeing when you lead with kindness.” - Jaclyn Lindsey  

On positivity on social media…

“I like to share positivity and good energy because I believe it comes back to us.” - Adrienne Bosh

On navigating negativity on social media…

“I see the negative comments as a positive thing.” - Gina Ybarra 

“It’s about understanding that there is another person on the other end of the screen.” - Noor Tagouri 

“We have to learn how to lean into compassion.” - Noor Tagouri 

On not letting negativity in… 

“What people say about you is none of your business.” - Noor Tagouri 

“Our opinions do not define other people.” - Noor Tagouri 

On being vulnerable on social media… 

“I like to share vulnerable, tough moments because I think, to inspire people, they need to be able to see themselves in your pain to see themselves in your success.” - Adrienne Bosh 

On taking a soft approach in the boardroom… 

“I’ve had to let many people go over my career. I was encouraged to show no compassion. It was awful for me. I told my HR department that I won’t do this anymore, and I need to do this with softness and compassion.” - Jaclyn Lindsey 

On strength… 

“Use what makes you vulnerable as your strength” - Noor Tagouri 

On a strength that’s seen as a weakness…

“I am extremely patient and my blood runs slow. People think it's a bad thing, but I just try to think before I talk so I don’t hurt anyone.” - Gina Ybarra

On the power of storytelling…

“Different people see themselves in my story, and I am able to soften their hearts by being myself” - Noor Tagouri 

 On adding softness to the world...

“We have to frame softness into an image of strength.” - Noor Tagouri 

Learn more about the Nivea Rethink Soft campaign and shop their popular product categories across Nivea Body Care, Creme, Lip, and Body Wash products.

Photography: Smith House Photo

Ask The CEO: Should You Go Into Business With Your Partner?

In 2009, Courtney Nichols Gould left her job as a tech startup executive, moved to Los Angeles, and took a beat to think about what she wanted to do next. While in LA, she reconnected with an old colleague, Gordon Gould, who was researching how nutrition affects children’s brain health. The two joined forces and launched SmartyPants, a vitamin company with a sharp focus on high-quality ingredients, affordability, and great taste. Coincidentally, she and Gordon also fell in love and got married, so her business partner is now her real-life partner, too.

We checked in with Courtney on her biggest hurdles, best advice, and what it’s like to run a multimillion-dollar business with her spouse.

How did you step into the wellness space?

SmartyPants started out as a conversation among friends and shared struggles in finding an elegant, high-quality, palatable, and affordable solution to gaps in our diets and our family’s diets. Initially, we just wanted to launch a comprehensive solution for parents, but as soon as we launched our “baby” online back in 2011, we heard from so many parents that they wished we would make a comprehensive supplement for them to use as well. We realized the problem we were trying to tackle was great. Any problem takes time, attention, and likely money to solve, so being able to put all that energy toward solving a problem for a much larger group of people moved our interest to an all-out obsession that has been the engine for our growth—both in the number of customers and retailers we serve (from Amazon to Whole Foods to Costco) to the number of grant recipients we reach through our work with Vitamin Angels (8 million grants and counting!).

If you could go back to year one, what piece of advice would you give to yourself?

Every unpredictable nightmare increases your company’s capacity to handle its much bigger future—which turns a negative into a very big positive.

What do you think are some of the biggest hurdles in the wellness space today?

I think the scariest one is the “everyone is an expert” issue. Wellness has become one of the biggest growth areas for investment, which means a ton of money is flooding in, so ill-founded ideas can get resources. That might have negative consequences for investors in a field like fashion or mattresses, but in a field that intervenes with someone’s health, consequences are felt by the end user themselves. Combining that growth with primarily online sales without the kind of checks that retailers require (proof that you are testing and producing your products in accordance with FDA guidance) can create the very real risk that someone could become hurt, which is bad for all of us.

“Having someone in the trenches with you, husband or not, is critical to make sure you are leading with your best ideas.”

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What is the best part of having a Co-CEO? And what’s it like working with your husband?

Being an entrepreneur can be a lonely and stressful business. Having someone in the trenches with you, husband or not, is critical to make sure you are leading with your best ideas. Bouncing things off each other ensures more rigor around your thinking and also means you can have a bad day and someone else can help step in and vice versa. Most of the great businesses I admire have a team at the helm. Working with your significant other can be hard, and it can be amazing! It’s all about communication. We feel really lucky to have been able to build this business together and for our kids to witness the amount of work required to build something from scratch.

Do you have any advice for women who are considering getting into business with their partners?

Make sure you have different skill sets. It works for us because we have very different areas of expertise. I run the business with a focus on product design from beginning to end, and he is our chief data scientist with a strong expertise in e-commerce—the foundation of our business.

What about your job makes you feel the most complete?

Being able to see that we are having a real impact: Through providing a better product to our customers; by showing other companies they can make better choices and still be profitable, which helps to change the industry as a whole; and by putting a matching grant in place with Vitamin Angels before we launched. That allows us to have a much bigger impact than we ever thought possible.

Where do you see the wellness and vitamins industries in the next 5 years?

I think you will see an increasing focus on quality and efficacy and a lot of new and interesting formats to drive compliance. With a lot of investment dollars out there, there will be plenty of competition, and that’s always a good thing for the end user.

What’s the best piece of business advice you’ve ever received?

1. Never do or say anything you wouldn’t want to see printed on the front of the New York Times.

2. It’s how you make the hard decisions—that no one will ever know about—that shows you where your integrity lies.

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4 Beauty Bloggers Share What Beauty Means to Them

What does beauty mean to you? It's personal, we get it, but it's a topic of note lately and one we'll be chatting about at C&CLA this Saturday. 

As such, we had the most brilliant brunch with Clinique to kick off #CreateCultivateLA and it was a blast! Moisture surge was a hit! Millennial pink was the color. Beauty was the topic of discussion.

Destiney aka: Mom Crush Monday told us that Moms all around the world epitomize beauty to her. We asked her and Denise Vasi how they are teaching their daughters about beauty.

Destiney says, "Moms just radiate so much light and beauty to me. I teach my daughter about beauty through affirmations. We talk about being beautiful from the inside out."

Denise Vasi shared that when teaching her daughter about beauty, "The most important thing I want her to know is that beauty starts from the inside and whatever natural state she's in at any moment, that is when she's the most beautiful."

Specs and Blazers aka: Nike shared with us that she feels the most beautiful, "when I'm creating and writing for my blog."

Sazan says her two-month-old daughter epitomizes beauty to her, "because she's perfect!" We believe it.

Melissa Alatorre's definition of true beauty is, "Being confident in who you are and being yourself and never changing because you are unique and beautiful just the way you are."

Sophie Elkus and Simply Bianca Alexa both say their mothers define beauty for them. Sophie loves that her mom is caring and cooks for her. Moms are the best.

Bianca shared that her mother and grandmother epitomize beauty for her, "because they're such strong and powerful women and ever since I was little they've taught me to be comfortable in my own skin and to love who I am."

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WHAT TO EXPECT RUNDOWN – LA 2018

Hey C&C LA Squad! We are so excited to get the LA party started! There are so many amazing things coming your way (ahem, Kim Kardashian West) but before we get any closer to the big day, we wanted to give you a sneak peek of what to expect. 

Attendee Happy Hour

If you’ve never been to a C&C attendee Happy Hour the night before the conference, you are in for a treat. Please bring your badge for entry or your attendee confirmation. 

Not only do you get to mix, mingle, and network with fellow C&C attendees (bring those biz cards) you’ll also get a your first big (head) shot. 

LinkedIn is providing headshot and Linkedin page optimization services. That’s right. You’ll look totally pro, before you hit the C&C circuit the next day. Plus we'll have plenty of mocktails from La Croix. 

Address: Rolling Greens 7505 Beverly Blvd, Los Angeles CA 90036

Limited parking will be available onsite. We recommend taking an Uber or Lyft. 

ON to the conference… 

ALL DAY FUN

POP-UP MARKET

At every C&C Conference, we have a roster of incredible brands that set up pop-up shops to give our attendees amazing and unique experiences. There is a little something for everyone. Here are the incredible things you can expect to see at the market in LA.

Make a .gif with La Croix

Stop by the La Croix photo booth and visit the live artist who will be sketching attendees in their cute outfits + La Croix can in hand! 

The Little Market

Get empowered and check out a shoppable market in the pop up lounge by The Little Market --featuring bags and accessories, candles, homegoods and more! They are all about "empowering female artisans around the world," which is empowering to us. 

Supergoop!

"Find your shade bar" manned by Troop Supergoop! Bartenders stocked with powder and other Supergoop! Faves. Match your shade and get a glam takeaway.

Slip Silk

Who doesn't love a good Hollywood Celebrity beauty secret? Stop by the Slip Silk pop up and get a free custom embroidery. Learn why all of Hollywood’s stars, stylists and dermatologists can’t stop talking about this luxury beauty tool. 

Simon G

If you’re feeling a little adventurous be sure to stop by the Simon G. booth and get ready to shine bright like a diamond. Simon G Jewelry will be offering piercing on site. 

Quickbooks

The coin savvy Quickbooks team will be holding office hours for all attendees interested in some onsite financial advice. It's tax time. Take advantage of this. 

Office Hours with QuickBooks

12n-12:30 p.m.                Lisa Greene-Lewis, Taxes & Self-Employment
12:30 – 1:00 p.m.           Paco de Leon, Finance for Creatives
1 – 1:30 p.m.                  Lisa Greene-Lewis, Separating Business & Personal at Tax Time
1:30 – 2 p.m.                  Paco de Leon, Side Hustles & Money
 
5 – 5:30 p.m.                  Kimmie Greene, Beyond the 1099 – When (and Who) to Hire

5:30 – 6p                        Kimmie Greene, Know Your Value – How-To Contracting Tips

Saje Natural Wellness

Stop by the Saje pop up to learn about plant-based remedies for common ailments like sleep, stress, headache, cold & flu and tummy upset. The first 50 people to make a purchase will also receive a complimentary limited edition ‘100% natural’ t-shirt!
 
Saje connects people with the healing power of plants, offering 100% natural essential oil blends, body care, and home environment products that are sustainably sourced from nature’s most beneficial plants. 

Rolling Greens

Rolling Green is hosting a popup plant shop. Get ready to figure out the next Fiddle Fig. What’s better than greenery? Not much if you ask us. 

Mott50

Shop and snap the selfie you’ve always wanted at Mott50’s Create & Cultivate pop up.  Choose from their Chrissy Teigen and Luna Legend approved Avocado styles or the chic new prints from their Resort 2018 collection and receive 20% off your purchase!

Cabi

Stop by the cabi suite for a complimentary styling session. Think you’ve got great style? So do they! Sip some champs and learn all about cabi’s unique career opportunity that lets you be the boss, call your own shots...and look absolutely fabulous doing it! They know you’ll love your look, so you can order one piece from cabi’s Spring 2018 Collection after your session, on the house. Spots are limited, and by appointment only—RSVP here. 

noosa

noosa yoghurt is hosting Mentoring Circles: Finding Your Mate at their booth! Sign up at their booth to participate in a mentoring session with co-founder Koel Thomae! Sessions will take place during the 5-6pm break at the noosa booth. To reserve a spot, visit the noosa booth ahead of time, and grab yourself some bloody good yoghurt while you’re at it!

Little Words Project

Don't miss out on the Little Words Project pop-up where you can enjoy 15% off pricing on their bracelets, as well as, write a note on the "kindness wall” and leave inspired to share kindness all day.

Wedding Wire

Wedding Wire’s pop up is full of colorful fun! Check out their confetti bar to pack your party in your purse. And if you’ve got a shiny new ring finger accessory, chat with their reps on how to make your big day, the best day ever! 

Blue Sky

Blue Sky is SO, totally excited to present their personalized planner + notebook program at Create & Cultivate LA. They can’t wait to walk attendees through their one-of-a-kind, completely personal way to plan their year. Take 2018 by storm and personalize your very own planner or notebook in their booth (with a special code just for C&C attendees!), and be the first to get a sneak peek at their newest designs to come!

RXBAR

If you aren't familiar with RXBAR, they make a whole food protein bar with simple, clean ingredients. Coming in thirteen delicious flavors, each bar packs 12 grams of protein and is gluten free, soy free and dairy free.  They are perfect for an on-the-go breakfast, pre/post-workout fuel or a convenient snack.

Be sure to stop by their pop-up to talk all things RXBAR. They'll be sampling various flavors, playing Plinko, and giving away some RXBAR swag.

LIVESTRONG

Time's up on sexual harassment and assault! But there's still work to do. LIVESTRONG contributor, self defense expert, 3rd degree black belt and creator of Stilettos & Self Defense, Jennifer Cassetta, teaches women around the world to feel more strong, safe and confident from the streets to the boardroom. She empowers women to communicate boundaries and fight back when we need to. At LIVESTRONG's C&C booth, Jennifer will be showing you how to use how to use your body as a weapon. She'll lead you through emotional and physical self defense moves to help you kick butt and unleash your badassery into the world. RSVP below!

Shopstyle

Join the Shopstyle pop up to connect, share, and create. In collaboration with Instagram-artist I Scream Colour, a larger-than-life 'Collective Art" experience will allow guests will contribute to the piece on site, while connecting with ShopStyle members directly. The final creative piece will be featured on ShopStyle platforms, at future brand activations, and more. Discuss monetizing your blog and social channels. Learn more about their campaigns and exciting new opportunities to expand your influence. Don't have a Shopstyle account yet? Sign up with one of their team members at the event, and you’ll get $50 to your account.

Living Proof

Pop in the living proof photo booth with some of your new friends and learn some new styling tips and tricks with celebrity stylist Mara Rosak. Get a sneak peak of some new living proof product too!

The Mine

Don’t miss The Mine’s furniture and home décor giveaway at their pop up booth. You’ll also get the chance to snap the perfect polaroid in this Instagrammable urban oasis.

Richer Poorer

Grab a t-shirt at the Richer Poorer booth and get custom chain stitching on the front pocket. What’s better than a custom t-shirt!? 

Soko

Experiencing the soko way through on-site personalization of their Iga Cuff where you can add initials to the bracelet. You’ll also get info on their best-sellers & sneak peak of the spring collection!

organicgirl

Lettuce help you shine! Sip organicgirl’s brand new hydrating and nourishing bevvys, see what your favorite greens brand is up to and snap a photo of yourself with their highly grammable living heart wall.

FabFitFun

Stop by the FabFitFun pop-up for one of two exclusive boxes curated just for Create & Cultivate attendees. If you’re a VIP ticket holder, you’ll receive your first box for free! Choose from either the “Boss Lady” or “Queen of Content” Box, packed with more than $300 of hand-picked beauty, fashion and lifestyle products from brands like FOREO, tarte, Oribe, and Living Proof.

OM Digital

The OM Digital pop up will be a guaranteed IG opportunity. Their fun video booth will make you want to grab your new friends and make magical shit. Stop by for string art, IG vids and more!

Framebridge

Get some art deco inspiration at the Framebridge pop up on site. You can never have enough inspo for ways to hang frames.

BEAUTY BUZZ

The Glam App

It's a long day, but The Glam App is on deck for all your hair and beauty touch-up needs. From a fresh lip to a festive braid, they'll have you looking fresh. 

Neutrogena

A Saturday is just not complete with a face-mask right? The Neutrogena face mask bar will you give you a chance to learn the proper techniques and real benefits of using face-masks to get the most out of them. 

Nordstrom Beauty

Meet the team of professional Beauty Stylists for Nordstrom beauty to look and feel your most fabulous. You’ll get to try one of their hot trends for spring or elevate your natural beauty. Check out all their favorite brands (Charlotte Tilbury, Tom Ford and MAC, to name a few). Don’t miss their experience wall to play and sample (face mist, anyone?), plus free sparkly pink tote bags and goodie packs to take with you.  

Dermalogica

Dermalogica will be hosting a "build your own skin kit" activation where attendees can pick from best sellers and targeted products that fit their needs. Skin isn't one size fits all, and therefore your skin care routine shouldn't be either! You’ll also receive a fun cosmetic bag to hold all your goodies on your way out!

TRESemme

Leave your #HairStatement at C&C after checking out the TRESemme styling station. Stylist Justine Marjan will be styling in their booth during break.

Nudestix

You’ll have plenty of chances to get Instagram ready at C&C and the nudestix booth is one of them! The nudestix team believes a natural look is a perfect fit for any face and a touch of color here and there is enough to bring out our finest features, so check out their beauty products for face, eyes and lips. They'll be doing touchups all day long! 

Biossance

Try a sample of the Biossance Probiotic Gel Moisturizer and 100% Squalane. You can also experience a “Sugarcane” field to see where all their ingredients come from.

EcoTools

Check into the EcoTools 'Glamping' stations. Choose a station you want to highlight (face, eyes, finish, etc.) and then experience their eco-friendly brush sets and products. Once you’re feeling fierce, check out the fun photo booth for a picture perfect moment!

GRUB HUB

Breakfast with Health-Ade

+Smoked Salmon (or market veg) Tartine with Kite Hill Cream Cheese
+noosa Yogurt and Purely Elizabeth Parfait with Market Berries
+Barney Butter Overnight Oats with Chia and Blueberries
+Assorted Pastries: Almond Muffins with Chia, Hemp, and Flaxseed; Noosa Yogurt Lemon Loaf; +Chameleon Coffee Coffee Cake

Lunch with Flowerchild

ALL DAY SNACK-AGE

Purely Elizabeth : All the granola samples

Suja : Stay hydrated with a variety of healthy juices

Health ADE : drink up with their onsite kombucha mixologist

Crown Royal Bar : Check out the Crown pop up to take pics with polaroid cameras with your new friends and enter to win a camera to take home with them.

HAPPY HOUR GRUB

Jewel - Ebony  + Ivory Chia Pudding, Emerald Kale, Pad Thai

HomeState - Brazos Tacos, Brisket Tacos, Queso & Chips

Same Same - Spicy Laab and Mini samples of Thai Iced Tea

Baldoria - Citrus Stuffed Endives Fresh Ricotta Toast with Vanilla Kumquat Compote

Pixsweet - Custom popsicles

EXPRESS SPOTLIGHT

According to a recent study from Express and Levo, pursuing passion in a career is a top priority for women. Join their spotlight session with Patrice Croci where they'll discuss exactly what women want from their career and the growing popularity of side hustles.

MEET THE SPEAKERS during BREAK

+ Nina Dobrev will be hanging in the Reebok Booth 

+ Denise Bidot will be kicking it in the LIVESTRONG Booth 

+ Maria Hatzistefanis will be signing her book “How to be an overnight” (already an amazon best seller) 

*VIP PERKS*

Techstyle 

They're giving you the ultimate #closetgoals experience! Create your own meme and enter for a chance to win a year worth of shoes + get styled from head to toe by JustFab & ShoeDazzle!  Pop by our booth, snap a photo, mix + mingle with the ShoeDazzle + JustFab social teams.

LOLA 

It’s a very important period perk. We’ve got LOLA in the bathroom and tamp samps for all VIPs! 

The Glam App 

Hair done, nails did. They've got a nail art station for VIPs only.  

PRO TIPS

Things to Bring with You To C&C

Make sure to bring a schedule of all the things you want to hit up day-of, it’s a day filled to the brim with activities so coming with a game-plan is key.  

Also in the spirit of good networking, make sure to pack extra business cards. You want to be able to hand them out throughout the day so don’t short change yourself. 

Keep an eye out for your attendee gift box that should be coming in the mail! We are so excited for you to receive, make sure to share it on social with us using #CreateCultivateLA! 

Who's ready! Comment below to say hello to fellow attendees. 

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Meet Three Enterprising Women Who Make Their Own Hours

Three women from three different cities with different backgrounds and dreams have all discovered a career they can control—where they’re in charge and defying the rules of today’s workplace.

How? Cabi. These three cabi Stylists turn homes into “alternative stores,” changing the way women shop for fashion—and the way they work.  But beyond providing a solution to the frustration of modern day shopping, and earning a meaningful income while doing so, cabi Stylists are all about lifting women up, inspiring them to look and feel great, and becoming their best selves. 

We’re dishing more.

Hannah Tomlin from Franklin Tennessee joined cabi as a Stylist in 2015. “I’d always dreamed of having a career in fashion,” Tomlin says, but admits, “Internally, I battled how to be part of this industry without getting engrossed in a culture that makes women feel like they aren’t enough.” That is, until she found cabi.

Katrin Brown, from Long Beach, CA has been a cabi Stylist for four years. Brown says, “As a young girl, I watched my mom build a sustainable business from home.” It was through that lens, as well as her mom’s mentorship and leadership, that Brown realized why building a cabi business was such a smart move for her future plans. She began her cabi career in 2014 and hasn’t looked back. She also has a full-time corporate career. Talk about hustle.

Archina Kumar, known to her friends and family as Cheena, also became a cabi Stylist in 2014. It was a decision the Northern Californian came to after pursuing multiple jobs and career paths that left her feeling unfulfilled. “I wasn’t passionate about my work, nor did I have the flexibility I needed.” For Cheena, cabi was a perfect solution. Given the flexibility to make her own hours, while also maintaining the ability to connect with people and transform women’s lives, Cheena found her passion.

Created as a way for women to live the life they’ve always wanted, cabi has changed the way women shop and work during the last 16 years. As more and more women grow frustrated and overwhelmed with the traditional shopping experience, cabi offers a solution that, amongst a digitally connected age, is grounded in human connection and relationship through independent Stylists who present the seasonal collections at home shows for groups of friends.  

As a company dedicated to helping women create & cultivate the career of their dreams, we wanted to hear more from the women creating their dream careers with cabi.

More below.

Why was it important for you to take your career into your own hands?

Hannah Tomlin: After working 7+ years as a dental assistant (and countless other jobs), I realized the best I could hope for the future of my career was a small raise, if or when my boss would allow it. I also quickly realized I had a limit on my personal growth potential and I struggled to stay motivated. I felt like I was living to work without time for friendships, relationships, and the things that meant the most to me. When considering cabi, I thought, “Wow. This might be a really good opportunity for me to support myself.” I took the leap, and within a year and a half, I was able to quit my other jobs and just do cabi.

Katrin Brown: I remember I’d tell my friends my mom didn’t work because, in my eyes, she was always with me and my two siblings…whether she was cheering us on at our sporting events, helping out in our classrooms, chauffeuring us around from one activity to another, or getting dinner ready.

I came to learn that cabi provided her an opportunity to be a professional businesswoman doing something she loved with the flexibility to be a full-time mom. As I started my professional career, it was important for me to be part of a company that was more than just clocking in and out. I wanted to find a career that excited me, challenged me, and allowed me to do meaningful work. Most importantly, I wanted to maintain a work-life balance that allowed me to be fully present in my family, just like my mom. Cabi has given me the opportunity to do exactly this—and it’s fun!

Cheena Kumar: Before cabi, I held many different jobs, from a speech therapist on a Native American reservation to admin support and even a Zumba instructor. I was left in a challenging place where I needed a job and needed to connect with people since I was miles away from home. I also knew I needed the freedom and flexibility to pursue my passions that fulfill me, which is music ministry at my church. Cabi has given me all of this and provided the flexibility for me to do both.

Above: Katrin and her fave-- the Amour Dress.

In what ways does cabi allow you to redefine the rules of the workplace?

CK: As my own boss, I’m able to decide my hours, as well as the amount of time and effort I put into my business. More importantly, my work is meaningful and fulfilling—serving women and helping them feel confident in their own skin, letting their true beauty shine. For me, it’s not all about the clothing, it’s about the connection with each of my clients.  We really get to personally know our clients, and what works and doesn’t work for their lifestyles and bodies.   It’s not a relationship purely based on digital connection, it’s a personal relationship where I can become their go-to-fashion resource.

As a cabi Stylist, I have the privilege of working alongside incredible women who encourage, motivate, and inspire me. We’re always helping each other grow personally and sharing ways to grow our business. I’m so proud to be part of a company that’s transforming women’s lives through relationships.

KB: I’ve been able to completely redefine the traditional workplace through my cabi business because I get to manage it from home (sometimes in my pj’s!), call my own shots, set my own hours, and be my own boss! I have the freedom and flexibility to take my business with me wherever I go. That’s not the structure of a typical corporate job.  When I’m not managing my business from home, I’m enjoying ladies’ night out with incredible women of all backgrounds and giving them an opportunity to build their wardrobe without having to go to the mall or shop online.

Above: Hannah and her fave-- the High Slim Jean in white. 

HT: Cabi allows me to be my own boss, make my own schedule, and earn a substantial income with no ceiling, all while uplifting and serving women. I don’t know of another career or job that allows even two of those things at once! Starting a cabi business comes with all the rewards of being an entrepreneur without the risks and cost of starting a traditional retail business. We are making women look and feel good every day, helping them discover their personal style and building their confidence, which translates into every part of their daily life. You can see that change on the inside for women.

What’s been the most exciting part of working for yourself?

KB: The most exciting part of working for myself is knowing I’m investing in myself and there’s no cap on my earning potential. I work to live and don’t live to work. I feel fortunate to build this business over time alongside my full-time career and know effort over time will set me up for success as my family grows.

I WORK TO LIVE AND DON’T LIVE TO WORK.

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CK: I love that I’m my own boss! I have the freedom to be true to who I am. I enjoy the flexibility of being in control of my work hours, time, and effort I put into the business, giving me time for other passions of mine. There is no one else putting pressure on me and that’s a beautiful thing.

HT: My cabi business has been so rewarding and amazing—better than I could have dreamed! I never thought I would be my own boss and now I know there is so much freedom in that. I’m able to make time for what is most important to me. I feel more confident and content saying “no” to things that are unnecessary so I can focus on the things that matter. It’s such a blessing to have the ability to be my own boss! I can work as much or as little as I want in a way that allows me to balance all of the other responsibilities in my life.

What makes the cabi entrepreneurial opportunity unique and different from other businesses?

CK: Together, we’re changing the way women shop and work. The cabi opportunity lets us turn homes into what we call “alternative stores” without the overhead of a storefront. And, there isn’t the risk of a traditional entrepreneurial business—cabi has my back every step of the way and I’m surrounded by a community of like-minded women who support me at every turn. I’ve always felt that cabi is so much more than just a clothing brand. It’s a community of women that empowers other women to look and feel confident inside and out. I haven’t found this anywhere else.

HT: The most unique thing about cabi is the way cabi Stylists are all independent, yet we are in this together. We often say “You’re in business for yourself, but not by yourself,” and that’s because I’m surrounded by nearly 3,500 cabi Stylists who are here to support me and a Home Office that gives me the tools and training to be successful in my own business. We each run our businesses in a way that fits our personal lifestyles and work toward our own personal goals, yet there is not an ounce of competition between Stylists. I can’t imagine attempting this business without the love and support of my cabi community. It makes my life and my business so much richer and helps me to be a better Stylist.

Above: Cheena and her fave-- the Franklin Blouse.

How has your cabi business brought you financial security?

CK: As a single woman, it’s great to know I’m substantially contributing to my savings and building my future. When the time comes to get married, I know I can contribute financially and that’s such an empowering feeling. I see unlimited financial growth opportunities in my cabi business and I feel great assurance that I’m in control of my financial plan. As I continue to build my team and expand my business, my income can become sufficient for my needs for many years to come. But beyond just financial security, I get to do this business in a supportive and collaborative community of strong entrepreneurial women. 

KB: I run my cabi business alongside my corporate career, which has brought me and my husband financial security in so many ways. Through my added cabi income, I was able to offset some of our wedding costs this past fall, I’m contributing to the down payment on our soon-to-be first home, and it helps fund the vacations we value so much!

How do you time manage when you don’t have a “boss” or “office?”

HT: It definitely takes discipline and organization. This is still a learning curve for me, but I’m always getting better and sharing ideas and tips with fellow cabi Stylists! In fact, we have regular calls with our teams so no one is ever left on their own; it’s our time to collaborate, get new ideas, and support one another. I try to keep a steady sleep schedule and routine to create the feel of getting up and going to the “office” and to maintain productivity.

KB: Cabi has given me the tools and training I need to be my own boss lady! I’m on top of my calendar to stay organized and manage my time. Setting “business hours” is key to making time for my husband and hobbies. My planner helps me prioritize my to-do list, achieve my goals, and stay focused on what’s most important.

And of course. We need to know. What’s your favorite fashion piece for this spring season and why?

KB: I’m loving the Heavy Petal trend and I adore florals in every variety—especially mixing florals and stripes. My favorite fashion piece is one-and-done dressing seen with the Amour Dress and the Simple Playsuit. I often tell my clients you can’t go wrong with dresses and playsuits all day, every day!

CK: I love the Franklin Blouse. The pop of red and the intricate detailing of the horizontal and vertical red, white, and blue pinstripes makes this such a flattering top for all shapes and sizes!

HT: Hands down, The High Slim jean in white. I LOVE white jeans because they make any outfit pop, and The High Slim has all of the best design elements: a higher rise (HELLO comfort in the waistline!), the perfect amount of destruction, and a stretchy yet gutsy fabric that’s comfortable and not sheer!

To learn more about a career with cabi, please visit cabionline.com

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How to Handle Yourself at Work Drinks

It’s finally happened.

You’ve been asked to WORK DRINKS. (#workparty.) After weeks of back and forth and fiddling with your schedules to make it work, the day has arrived. If you’re a little nervous, you’re not alone. First work drinks can feel like a super awkward odd first date. Are we friends...are we acquaintances...are you a spy and have plans to tell my boss everything I say? You never know.

So, what does it mean? What can you talk about? You’re still working, but it doesn’t have to be so buttoned up. This isn’t a conference call-- and there’s no hold music (prayer hands). To help you prepare we hit up our friends at Diageo to suss out some appropriate work drink convo starters. Think of these as your cue cards to success.
 

HUMANIZE YOURSELF

Hey you, yes you. You’re a human. Not a robot behind a computer with super emailing skills. Many of us have only every connected over email. Don’t start the convo off digging into proposals or ROIs. Talk shop… about yourself. You don’t need to over-divulge. Your new acquaintance is not your new therapist. Rather, talk about something you’ve done recently that has nothing to do with work. For instance, a book you read. An article that you enjoyed. “Did you happen to see that piece on The Cut…?” It’s a super easy, informal way to start that makes all parties feel at ease. If the answer is yes, bond over the content. If the answer is no, fill them in and see what they think.

ASK THEM ABOUT THEMSELVES

Once you’ve broken the ice with a little cocktail, ask how they got started in their current position. It’s a great way to get to know about their past and their work history, without flat-out asking about their day-to-day. While they’re talking about their past, present, and future, figure out a way you can help them out… if it makes sense. One of the best ways to make a good impression during a work drink meet up is to find common ground and goals. For instance, you might have someone you can introduce them to who can help them out. Maybe their company is looking for a new web designer and you happen to know the perfect person. Allow the convo about work to flow naturally, and you might end up being able to help them (and your friend) out. It’s a win-win.

DO YOUR RESEARCH

You don’t want to order #thesame. You want to show that you make your own decisions and are self-sufficient, that includes your cocktails. It’s the little things. Do your research before going out

to drinks so that you can make an educated decision and order your cocktail confidentially.

Some great cocktail choices include: the Crown Royal Old Fashioned, Crown Royal Vanilla and Hard Soda or Crownberry.

THEN BE DIRECT

Once you’ve done them a mini favor, bring up how you can better serve each other. If it’s going well and this is someone you can see yourself working with, don’t be afraid to put that on the table with a simple, “We should figure out how we can work together.” You’ll be able to read their vibe if they want to work with you as well. There’s no reason to side-step around the ask, whether it’s for your full time job or a side-hustle you’re working on, be direct.

Take charge.

And remember: Even if your boss or drinks-mate orders another cocktail, only ordering one shows self-discipline and maturity so make sure you sip slowly and drink plenty of water.  If you do however, want to go home a make yourself a celebratory ‘job well done’ drink, we’ve got a couple of recipes (below) for you. Cheers to that!

Vanilla Mule

•1.5 oz. Crown Royal Vanilla
•2 oz. Ginger
•1 oz. Soda
•Lime

Instructions: Combine all ingredients in a copper mug and garnish with a lime.

CHEERS! 🥂

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We've Got *all the* Tips If You're Rolling to Create & Cultivate Solo

Going anywhere by yourself can be intimidating. Let alone being solo amongst a thousand women!

Recently, I attended Create & Cultivate Seattle. I did a lot of things leading up to an during the conference that helped me make the most of it. Some of it I did intentionally and some I did unknowingly - only realizing how helpful it was really after the fact. 

That being said, I'm hoping some of these takeaways I'll be sharing with you below help you get your money's worth (because conferences aren't all that cheap!).

Study the agenda

All conferences are different but for the most part, they have a lot going on. Before attending Create & Cultivate Seattle, I *literally* did some brief research on every single speaker that was going to be there! This is a step you could also (should definitely) do before purchasing your ticket. That way you know if the content they're offering is even something you're interested in understanding more. 

When I received my track (sometimes conferences will assign you the discussions you'll be attending), I did even more research on the speakers that were a part of that track! You could also make notes on the people you want to try and approach or even make note of panels you're okay with skipping, so you can check out the pop-up shops instead (or whatever else is going on at the conference you're attending).

Make your own agenda

This may be the most important step if you're serious about making the most out of your time there! Because you may have so many options, really take the time to sit down and write out a personalized agenda for yourself. Take note of all the things you definitely do not want to miss and maybe add another column of things you'd also like to attend if you end up having the extra time for it! 

Did you end up seeing some individuals that you would like to try and introduce yourself to during your research stage? Write their names down! Also even take a brief note on what the individual does and why they inspire you. You'll definitely want to do that if you have a long list of people you're planning to try and meet.

Browse social media

Events nowadays typically create their own hashtag! And if they do it ahead of the event, explore that hashtag to see if you could find other people who will be attending too! Maybe you'll find someone you make plans to meet with ahead of time and you're ahead of the game when it comes to meeting people. I found a handful of women doing this and I think I only actually met one or two of them. But we still follow and support one another on social media (both the ones I met and didn't meet). 

Be business card ready

Okay. Some people say business cards are outdated but regardless, I always have them on me. Especially if I'm attending an event where "networking" happens and the chances of this or that person remembering my name, contact info, and "title" are slim! 

Don't have a business card or even an actual business? Don't sweat it. Head on over to Canva and use one of their templates or check out Moo.com! Put your name and contact info on there and call it a day. Just make sure you have something to hand all the awesome people you'll meet. 

Attend the pre-game

Some conferences may have a pre-event before the big day. Some only offer it to VIP. Regardless, do some research and check to see if there's a mixer the night before or something. If there is, definitely go! Yes, even if you're intimidated to go alone. To be honest, I was a little hesitant myself but the thought of meeting someone who ended up miraculously becoming my future business partner motivated me to go. (Hey you never know!)

Create & Cultivate had a "happy hour" the night before and I met a few girls there that I ended up seeing throughout the day of the conference, which was cool because we'd say hi to each other and briefly go over how our days were going. Plus I still keep in touch with some of them on social media!

Pay attention to the pre-event emails

I am so happy that I took advantage of the shuttle that Create & Cultivate offered via *email. (Make sure you're checking and reading all the emails the conference sends you if they're doing that sort of thing). The Create & Cultivate Seattle conference itself was actually located in town right outside of Seattle, so I saved myself from a couple expensive Uber rides. Not only that but I actually also met my conference buddy in there!

Create a conference buddy

This isn't required. Totally optional. And also totally not guaranteed to happen. Your "conference buddy" is basically the person you randomly end up meeting, connecting with, and spending the day(s) together! I lucked out. Though, I totally would've been fine having not found a buddy because I wasn't expecting to. But I will say it was awesome experiencing it with someone I had just met and debriefing all the panels right after we saw them. As mentioned, I met her on the shuttle on my way there! We clicked, found out we were on the same track, and (without verbally expressing it) decided to conquer the day as a unit.

Venture away from your conference buddy

Although it is awesome to find someone you click with enough to experience the event together... you still want to give yourself the opportunity to meet and network with other people! Conferences are cool because you and all the other attendees have similar interests. So allow yourself to click with multiple people by straying away from your conference buddy every now and then.

Attending Create & Cultivate Los Angeles in February of 2018 and have some more questions about the experience? Feel free to reach out or comment below!

Written by Jocelyn Valencia 

Jocelyn is an event planner and writer currently creating in Tucson, Arizona with an affinity for Hip Hop, food, travel and storytelling. Bienvenido!

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Pre-Week Motivation From One of Our Favorite CEOs

When Sonja Rasula, CEO & Founder of @UniqueMarkets, @TheUniqueCamp, and @TheUniqueSpace got the #CreateCultivateSEA crowd on the Main Stage AND dancing during our last conference, it was truly something special. As she stated on her personal IG, 

"Here's to those willing to take risks, to say yes to the unknown, to be weird in front of hundreds of strangers. A week ago these brave women got up on stage with me, learned their moves in less than one minute, and gave-it-a-go in front of hundreds of women staring back at them. BRAVO TO THE DARING - the difference between most people and these women is that they climbed onto the stage, knew their moves wouldn't be in sync, were faced with judging stares and DID IT ANYWAYS. And when making decisions in meetings, or figuring out a business idea or planning for a presentation, my guess is these ladies will conquer anything you throw at them, instead of being nervous and sitting on the sideline. 🎉 It was an honor seeing you all at my workshop, just look at those smiles and those moves!!!!"

She's also the owner of the above words, which, might be one of our most liked photos on IG-- ever. So in preparation for our Create & Cultivate x Marriott Hotels popup in Portland this week, where Sonja will be taking the stage to keynote and inspired, we had her rework some of our favorite inspirational sayings. 

Check out the below for a little pre-week motivation and be sure to RSVP to our Portland event here. 

1. Original: Success comes to those who wait. Sonja’d: Success comes over nights.

2. Original: Do one thing every day that scares you. Sonja’d: If it's easy, you're not doing it right.

3. Original: You can do it, put your back into it. Sonja’d: UM I WOULD SAY EXACTLY THAT!  

4. Original: People who are crazy enough to think they can change the world, are the ones who do. Sonja’d: All it takes is a big idea and a little crazy.

"If it's easy, you're not doing it right."

Tweet this.

5. Original: Whether you think you can or think you can’t, you’re right. Sonja’d: You are your biggest critic, let go. Become your biggest cheerleader. 

6. Original: Done is better than perfect. Sonja’d: Dreamers dream. Doers get shit done.

Have a favorite saying? Share in the comments below! 

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You'll Never Guess What This Top Blogger Says Is More Valuable Than Being #1

Photo credit: Keiko Lynn 

Before Live Journal, there was Open Diary. A platform that OG, now Brooklyn-based blogger Keiko Lynn, used as a personal outlet. Today her blog KeikoLynn.com is a space where the self-proclaimed "restless adventurer" shares her take on fashion, beauty, and her daily life.  

We caught up with Keiko to chat all things  influencer and why you have to be willing to put in the time, without any immediate return. 

After more than decade in the blogosphere (shout out to your 1999 Open Diary) how have you been able to stay true to yourself?

Since the primary focus of my blog started out as a personal diary, it's actually pretty difficult to not stay true to myself. I named my blog "Keiko Lynn" before I ever intended for it to be more than just a personal outlet, but it still maintains that personal feeling. If I ever strayed from my true self, I'd have a lot of friends and family and loyal readers to answer to. 

You didn’t set out to build a brand, but that’s what you’ve done. How do you feel about person as brand? Did you ever have any hesitation?

It happened so gradually that I didn't really contemplate it, before or as it was happening. I am the opposite of an overnight success. It was little things here and there, starting with blogging for Cingular when I was on LiveJournal, or having a magazine featuring me in a photo shoot, etc. I would just think of them as solitary opportunities that I couldn't pass up, not as stepping stones in my career path. It was years before it became a career, and by that time, "Keiko Lynn" had been my online (and real life, of course) identity for long enough that I didn't think I should change it. I still don't think of myself as a brand. I never think, "Is this on brand for me?" I just know what I do and do not like; I know myself. 

"I never think, 'Is this on brand for me?' I just know what I do and do not like; I know myself."

Tweet this.  

Do you consider yourself an early adaptor? What are some other important traits to have as a blogger and influencer? 

When I started my current blog, I was a young and perpetually broke independent clothing designer, so everything I wore was handmade or from a thrift store, and most of my photos were taken with a self timer. That was what blogging was like, back then. We were remixing what we had in our closets. Now, we have bloggers who are starting out with a whole creative team behind them; they're coming in with photographers, beautiful web design, and a closet full of current, contemporary and designer clothing. I think that's amazing, and if you have the wherewithal or creative contacts to start a blog as a legitimate business platform, why not?! That's what's so cool about modern blogging -- you don't always have to go through the awkward growing stages that many of us went through. But I probably wouldn't have had a fighting chance, with my wide-angled, self-timer photos and second-hand clothing, if I weren't one of the early adopters. Even now that I have an actual closet (I didn't, back then), at least half of what I wear is vintage or thrifted...and I still take many of my own photos.  I'm in a very particular niche, and I'm well aware that I was lucky to have early exposure. 

The most important trait to have as a blogger is tenacity. I've known many people who started blogging and gave up after awhile, when they didn't see immediate growth. Overnight success stories usually only look like overnight successes. You have to be willing to put in the time without any immediate return, and keep going until you build yourself a base. It will come, but you have to keep going.

"You have to be willing to put in the time without any immediate return."

Tweet this. 

What are some shifts you’ve been hesitant to adopt, but eventually jumped on board?

I am famous for being late to just about every social media platform. My very first tweet was something along the lines of, "Let's see how long this lasts..." 

Do you ever feel like, enough! No more apps, no more sharing, I can’t possibly add one more “must” to my social lineup?

I feel like that almost every day of my life. I drew the line at Periscope. I won't do another one...I can't!! Although Instagram just added their very Snapchat-like feature, and I might end up giving that a try. I'm trying not to be the last one for that.

We’ve talked to a few bloggers about unexpected difficulties and the BTS realities, but what are some BTS unexpected joys? 

I have made some wonderful friends through blogging, whether bloggers, readers, or people in the fashion and beauty industry. When I moved to NYC, I barely knew anyone. I had one friend and a LiveJournal friend, and my roommate and I had only met a few times before living together. Making friends in a new city is so difficult, and the blogging world really opened me up to a whole community.

How do you come up with creative ideas?

With style, I look to the past. With makeup, I look to both the past and the runways. But mostly, I just garner inspiration from everyday life, whether it's someone I pass in the streets or a page from a current read.

What’s a business aphorism you live by/what’s one you don’t think rings true anymore?  

As trite as it sounds to "stay true to yourself," it's something I live by in both work and in my personal life. But I also think it's important to let yourself evolve naturally; the two are not mutually exclusive. 31 year old me is not exactly the same as 19 year old me. Part of staying true to yourself is allowing yourself room to grow and evolve. What doesn't ring true anymore is that you have to always be number one. Staying power can be just as valuable.

"What doesn't ring true anymore is that you have to always be number one. Staying power can be just as valuable."

Tweet this. 

What do you think you’d be doing without the advent of social media?

I think about this often, because when you're in this sort of career, you have to be on your toes. What if it all went away, tomorrow -- what would I do? I imagine I would go back to my roots and start a new clothing line or invest in starting a makeup line, which is something I've always dreamed of doing. 

How do you feel about the term influencer?

What do you think is the future of influencer? I prefer the term when referring to other people, and don't mind when others use it to describe me -- but referring to myself as an influencer feels strange and boastful. The truth is, we're all influencers in some way. Some just have a larger audience.

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What to Expect at C&C NYC!

Hey C&C NYC Squad! We are so excited to get the NYC party started! There are so many great things coming your way, but before we get any closer we wanted to give you a sneak peek of what to expect on the big day so you can start building out your day right now! 

ALL DAY FUN

First things First, you should be receiving your badge and box of goodies in the mail over the next week or so! Your box will have your mentor power hour selections, your badge with lanyard dictating your track (white = track 1 and black = track 2) and if you are a VIP lots of other swag as well! 

POP-UP MARKET

At every C&C Conference, we have a roster of incredible brands that set up shop to give our attendees amazing and unique experiences. From braid bars to influencer meet-and-greets to clothing shops to henna tattoos, there's a little something for everyone. Here are the incredible things you can expect to see at the market in NYC.

Flat lay tutorial with Papyrus

We love a good flat lay, and know you do too! Hop over to Papyrus for the ultimate tutorial on how to achieve the quintessential flat lay; it’s anything but basic.

Boomerang at the Instagram Pop Up

We know you’re obsessed with Instagram just as much as we are. So they will be on-site all-day for all of your Boomerang Photo Booth needs. Yeah Boomerang + Photo Booth = content heaven. 

DIY with Erin Condren

Drop by Erin Condren pop-up for a free gift and make your own elastic page holder for your notebook/ planner! They will have the crafts and supplies to make your own. Get ready to get your DIY on.

Henna Station with Simon G Jewelry

Looking to edge things up a bit? Head over to the Simon G pop-up to get a henna tattoo that you can sport all day. These are beautiful and will look perfect on your Insta-grid.

French Connection’s Mid-Summer Collection

We love some good summer fashion. And in the spirit of summer, French Connection will be showcasing their Mid-Summer Collection to help you get ready for all those summer bashes you inevitably have on the calendar. Oh and BONUS! You get a flower crown, courtesy of Crowns by Christy with all purchases.

Flower Power with Urban Stems

Stop by the Urban Stems pop-up and get your flower power on. Make sure to snap a quick pic of the flower-filled beach cruiser (we die) for your followers.. oh, and you get your own polaroid take home. Can you say, "Shake it, shake, shake, shake it"?

Aura Readings at Gorjana

The newest trend is health and wellness, and we aren’t mad about it. Gorjana is providing attendees with custom Aura Readings (complete with a photo for your posting pleasure). We’ve dying to try!

Mica May’s Signature Notebooks

Notebook designer and color master, Mica May of May Designs is bringing the personality to #CreateCultivateNYC. Stop by her pop-up to check out her latest collection of adorable paper goods and get a firsthand look at her new apparel collection that is so happy, you won’t be able to control your smile.

Monogramming Station at Mark & Graham

Mark & Graham is the king of customization. And they are bringing their talents to NYC. Get in on the action by purchasing any of their incredible leather goods and getting complimentary monogramming!

Learn the Art of Styling at Minted 

Stop by the Minted pop-up to explore Minted’s new art styling service, featuring limited edition art styled uniquely for you, and Minted Commissioned Originals, allowing you to work directly with one of Minted’s independent artists to create an original art piece as unique as you are. (Pro tip: bring a photo of a wall to receive a complication consultation with a Minted art stylist). 

Refinery 29 Brings the Heat

Refinery29 is partnering with Tictail and Cora to create a unique shopping experience with a cause! Stop by the Shibori tent to shop R29- and other female-designed merch that'll help you wear your values: All proceeds go towards She Should Run, a fund supporting women in public leadership. And before you go, visit the Cora table to donate some organic menstrual products to women in need (and snag a free month's subscription for yourself!) You'll leave looking good and feeling even better. 

Try Out the it Bed

Need a quick break? Wanna kick your feet up for a sec? Stop by the it Bed pop-up to test out the comfiest (and smartest) bed you have ever experienced. Seriously, the capabilities of this thing are insane. It can tell you how well you slept, when you got your best sleep, and it can talk to your fitness tracker.

Colorful Fun at La Croix

Craving a perfect photo moment to show your social media followers all the fun you’re having at C&C? Head to La Croix for a bright and jaw-dropping photo opt. Oh and there will be face painting and corn hole as well! Did we mention they’re a lot of fun?

Gallery Wall Tutorials at Framebridge

There is never a time when Framebridge doesn’t bring their A-game, and C&C NYC will be no different. Stop by their booth for some pro tips on how to create the perfect gallery wall in your home (or office). They are also doing a Gallery Wall Giveaway so really, STOP BY.

Polling Stations at Tinder

Everyone’s favorite dating app will be popping up collecting key information from C&C Attendees. Want to give them your thoughts? Head to their booth. We'll be publishing (the anonymous) results on C&C Blog! 

BEAUTY BUZZ

We also always have a beauty lounge on site where our attendees are able to get glammed up, from makeup to hair to skin care we got your covered. Oh and don't forget to nab your headshot! 

Make Your Own Box with Birchbox

Crazy about samples? Us too! Build your own box of cute samples at the Birchbox pop-up. It’s a great way to test-drive some new products and hear all about the buzzed about brand.

New Headshots with Laura Mercier

Need a new headshot? Laura Mercier’s got your back on this one. Stop by their makeup and photo studio and walk away with a new killer shot (and an added boost of confidence).

Essential Oils Tutorial at Saje

Essential oils are everything right now! Saje will be giving out tutorials on how to effectively use these options to cure all of your physical and spiritual needs.

Island Time with Kopari Beauty

Wish that you were on island time? us too! Kopari is serving up some fresh coconuts at the Kopari Cabana, perfect for those of who you can’t contain your wanderlust. Can you say yum?!

Grab a Touch-up with beGlammed

It's a long day, but beGlammed is on deck for all your hair and makeup touch-up needs. From a fresh lip to a festive braid, they'll have you looking fresh. 

Kendra Scott Airstream

The cutest airstream there ever was (especially if it's anything like the AMAZING Kendra Scott HQ!). Be sure to check out the latest in Kendra Scott Jewelry and now home decor near the Second Stage. 

*VIP PERKS*

ManiCab at Kendra Scott

Hey VIPs, you lucky ducks! Kendra Scott knows the way to a woman’s heart, so she’s serving up manicure’s in the VIP Lounge. Trust us, the Mani Cab is too cute not to drop by. 

GRUB HUB

START THE DAY OFF RIGHT WITH BREAKFAST

Start your day with a little Jamba Juice

To help kick the day off, our friends at Jamba Juice will be serving up delicious acia and pitaya bowls, as well as chia pudding for attendees. Get your camera’s ready, we can just see your Insta post now. And if you need a snack, they'll be serving blends at their pop-up all day. 

Create & Caffeinate with Coffee at the ATG lounge

Stop by the ATG Coffee Lounge to get your java fix for the day. We know that you don’t work until your coffee does, so drop by early for a cup of Rise Coffee to fuel your day.  

Lunch hosted by Saks OFF 5TH

Then comes lunch. Our friends at Saks OFF FIFTH have teamed up with sweetgreen to will yummy yummy salads for all of our attendees. Be sure to stop by the Saks OFF 5th booth to see what other goodies they have in store. (Scroll down, it's RSVP only and you don't want to miss it!) 

Saks OFF 5th with Helena Glazer of The Brooklyn Blonde (RSVP ONLY)

Helena Glazer, AKA The Brooklyn Blonde, will be holding fashion court at the Saks OFF 5th pop-up showing attendees how to strike some of those infamous blogger poses (they are NOT as easy as they look). Dying to attend her tutorial? This is an RSVP-only tutorial, so secure your spot here.

*VIP PERK*

Dig into deliciousness from The Meatball Shop during Lunch

Oh, and there’s more! The geniuses behind The Meatball Shop will be in the VIP Lounge providing their signature meatballs to keep you full and happy! It’s a long day, so staying properly nourished is tres important.

Go ahead. Grab a cocktail with Crown Royal! 

Feeling festive? Crown Royal will be serving up delicious cocktails all day for VIPs (make sure to show your badge). Find them in the VIP Lounge and at the Bar in the Ruins.

STAY HYDRATED & STAY SATISFIED 

It's beauty water to the rescue with Vital Proteins

Vital Proteins will be serving their brand new beauty waters at their pop-up (they come in three yummy flavors: Lavender Lemon, Cucumber Aloe, and Melon Mint). They'll be mixed into flavorful mocktails served by a professional bartender for all to try. But wait... there’s more: stop by to enter to win a year's supply of collagen!

Keep your energy up with Noosa Yoghurt

From down under to NYC, Noosa is bringing plenty of their creamy, delicious and "bloody good" yoghurt to keep attendees satisfied all day long.

BREAKING DOWN THE BREAK

You will be going all day long so the break is a great time to catch up and dive into all the amazing programming our partners have going on. Some are RSVP only so be sure to grab your spot! 

Chase Slate: Meet and Greets with Camila Coehlo & Brittney Castro!

Camila Coehlo, lifestyle and fashion mega-influencer, will be visiting the Chase Slate pop-up for a meet and greet! Visitors will also have the opportunity to speak one-on-one with Chase Financial Education Ambassador, Brittney Castro, who will be providing the keys to #ConquerYourCredit. While you’re there, add some flair to your wardrobe with a custom DIY tassel keychain and come early to have an opportunity to receive a special gift. (limited quantity available) See you in the Chase Slate suite!

Pier 1 Imports Block Party hosted by Eva Amurri Martino

Summer is right around the corner, so Pier 1 Imports is throwing a Block Party hosted by Eva Amurri Martino (of Happily Eva After). She will be dishing out pointers on how to furnish your own block party just in time for summer. Check it out in the Pier 1 Picnic area outside.

Minted open forum discussion with CEO Mariam Naficy. (RSVP ONLY)

CEO of Minted, Mariam Naficy, will be hosting an intimate forum on the Second Stage from 3-4pm. This is an RSVP ONLY event, so sign up here and be sure to show up on time. They have something special for the first 100 attendees to RSVP and attend to the talk (shhh! It’s a $100 Minted art purchase). Run, don't walk. Link here.

A little about Mariam: A serial entrepreneur, Naficy co-founded cosmetics company Eve.com in 1998 and quickly sold it for over $100 million. Twelve years later, Naficy founded Minted based on her core belief that the Internet could surface hidden creative talent around the world. With perseverance, her online stationery company has turned into a burgeoning marketplace for the world’s best emerging artists. Reaching 70 million households globally with designs sourced from 50 states and 60 countries, Minted has arrived as the e-commerce darling for design.  

Sherry B Dessert Studio

Craving a midday pick me up? Grab a cookie (or brownie) from Sherry B! These will be at food stations outside so stock up for the rest of the day.

*VIP PERK*

Cool off with some Jeni’s Ice Cream

Perfect for a beautiful summer Saturday, our friends at Jeni’s Ice Cream are going to be scooping up some delicious ice cream for our VIP attendees. Make sure to get a napkin, this could get messy!

HAPPY HOUR

Happy Hour with Crown Royal & CAVA

After a long day of awesomeness, take a break and celebrate the day with CAVA who will be serving love some delicious hummus snacks. And because you've earned it, it's time to raise a cocktail! Kick-off Happy Hour with a delicious Crown Royal cocktail, or if wine or champagne is more your speed, they’ll have that too!

PRO TIPS

This isn't our first rodeo. Be sure to check out the pro-tips below to make sure you are making the most of the day! 

Phone Charging with Shopstyle

There is nothing worse than a dying phone battery. It can singlehandedly ruin a perfectly good day (or make you miss out on a perfectly 'grammable moment). But Shopstyle isn’t going to let that happen! Their charging station will be open for attendees to stop by and get some much needed juice (the battery kind... that is).

Pit happens, but Richer Poorer has you

We love to learn and network, but sometimes you need a mental break. Thankfully the Richer Poorer team will be providing a Ball Pit for our attendees… yeah, just like the ones you played in when you were a kid (except way cooler). Find them by the entrance for all the fun. They will also be highlighting their collection of basics in the pop-up market, because every boss needs her basics!

Need a break, check out this giveaway from Volvo

Craving a getaway? How about Sweden? Volvo is popping up with one of their newest car models available for you to check out in person. Stop by to snag a photo and enter to win the getaway of a lifetime.

Don't leave this at home! Things you should bring to C&C 

Bring a schedule of all the things you want to hit up day-of, it’s a day filled to the brim with activities so coming with a gameplan is a clutch move.

In the spirit of good networking, pack extra business cards. You want to be able to hand them out throughout the day. Don't shortchange yourself.

Keep an eye out for your attendee gift box that should be coming in the mail any day now! We are so excited for you to receive, make sure to share it on social with us using #CreateCultivateNYC!

Gift Bags

We know your want them! Gift bags are only available at the end of the night and will be handed out in exchange for your badge. If you have to jet early you will be forfeiting your right come back in but we doubt you'll want to do that ;)

For those who drive, there is Valet parking

We have 100 spots available onsite for valet parking which you can nab for $20 cash on site. However we DO recommend taking an Uber, Lyft, or catching our C&C Shuttle for VIPS at the Redbury Hotel.

International Attendees

You will pick up your badges and additional information at registration. Please let us know upon arriving that you provided us an international mailing address, and we will provide you with your conference goods! 

*VIP PERK*

Shuttle Service from the Redbury Hotel (RSVP REQUIRED)

Are you a VIP planning to take the shuttle from the Redbury Hotel in the morning and after the event ends? GREAT! If you could RSVP here to reserve your spot that would be great. Also note you will need your VIP badge or VIP confirmation email to board the bus!

WE ARE SO EXCITED! What are you most thrilled to see! Share in the comments below!

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3 Amazing Must-Read Tips for Brides-to-Be

The weather in Austin was a little damp, but the vibe at the Simon G. Jewelry Happy Hour at Create & Cultivate SXSW was on fire. In part because of the dynamic energy of the room and the gorgeous jewels on display. But also, we had a S’mores bar y’all.

Allure editor-in-chief, Michelle Lee and Jessy Fofana of La Rue PR were in FULL convo mode, chatting everything fashion and business, but also bonded over their mutual love of  beloved NYC nail salon Paintbox. Taking the weather into consideration, both NY-based ladies smartly paired their smashing outfits with chic sneakers.

Founder of May Designs Mica May, Ashely Rose of Sugar & Cloth, and local designer Claire Zinnecker, who designed the Simon G. custom booth at the conference, couldn’t stop taking Boomerangs. Mamrie Hart, Hannah Hart and Grace Helberg cheersed their delicious custom Crown Royal cocktails. Guests were given three signature cocktail choices: To Rye For, SXSW Deluxe, and Vanilla So Smooth. (Recipes here.)

Austin-based fashion blogger Olivia Watson of Livvyland marveled at the sparkles. Jessy and Claire also couldn’t stop trying on the gorgeous jewelry that was on display.

But the toast of the evening was digital darling Jenn Im and her new (!!) finacé Ben who chatted with Simon G.’s  VP of Marketing and Communication, Brooke Brinkman about their upcoming nuptials. Brinkman, a wealth of knowledge when it comes to tying the knot, shared everything in her wedding wheelhouse. She’s a pro at picking wedding venues. Jenn was beyond excited to soak it all in. And now Brooke’s sharing with us!

Below are three of her best tips for brides-to-be.

LOCATION, LOCATION, LOVECATION

Is there a place that holds sentimental value for you as a couple or your family?  If not, perhaps there is a place that appeals to your style and personality.  The location of your wedding will hold significance for the rest of your life, so it is important to choose something that is special or can be special for years to come. If there is not a place that appeals to your personality or holds sentimental value, then we would recommend you choose based on ease of travel for you and your guests.   

HOW TO PICK THE RIGHT VENUE

Obviously you want to choose a venue that will accommodate your guest list, but size shouldn't be the only criteria you consider.  While size is important, you don't want it to be too small and feel tight or to large and feel empty, you also want to make sure the venue allows you to host the event of your dreams.  The venue should fit your personality and style...if you want to have live music, make sure the venue you select will accommodate that desire.  If you want to work with a caterer you absolutely love, ensure the venue will allow for outside catering.  How about decor...do you want to transform the space or are you looking for a space that can stand on its own?  You also want to consider whether or not you want to have your ceremony and reception in the same place and if you choose separate locations, ensure they aren't too far from one another.

YOU’VE ALREADY GOT THE RING, BUT WHAT ABOUT OTHER BLING?

Traditionally, the bride receives a gift of jewelry from her groom to commemorate their wedding day.  Often the gift is earrings or a necklace that can be worn on the day of the wedding.  When choosing jewelry to complete your wedding day look, it is important to choose pieces that truly compliment the look but don't overpower. The pieces chosen should fit the style you are looking to achieve be it modern, classic or vintage and we would also recommend choosing pieces that can be worn many times over, providing a reminder of your special day for years to come.  Stud earrings and drop pendants are always a safe choice, as are tennis and bangle bracelets. A piece of jewelry with a sapphire is also a nice way to achieve your something blue should you be looking to exercise wedding traditions.  You likely will want to stay away from any rings, as your engagement and wedding ring should be the star of the show.

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Links We Love: CreateCultivateATL Conference Edition

While some of us are busy planning our Halloween costumes or gearing up for #CreateCultivateATL, Snapchat is reportedly planning for a 25 Billion dollar IPO. 

BRB crying under our desks. 

Smiling again. This is why we do what we do. Who run the virtual reality world? Girls. 

Looking for some delicious motivation? Shonda Rhimes used Baskin-Robbins to learn responsibility. 

More ice cream stories that matter. 

It's a bloody mess out there. Have you gone through your social menopause yet? 

We're all crazy-making busy. This writer points out why it's going unnoticed. 

Working toward parity is tough. It took 35 years to narrow the pay gap by this amount. 

We talk a lot about authenticity at our conferences. But has it become a buzzword, marketing trap? 

This is making it almost impossible to wait for the holiday. 

And because we all deserve a little laughter. Here's an invitation to laugh together. 

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What Kelly Mindell of Studio DIY Learned From a 13-Year-Old

photo credit: Studio DIY 

DIY is more than project-based crafting-- it’s an attitude, a lifestyle, and according to Kelly Mindell of Studio DIY it's also about making life a party. Born and raised New Jersey, Kelly says she's been a DIY-er since birth and an entrepreneur since 15. She moved to LA in 2011, founded her business the same year, and has put her crafty head and hands to good use since.

Dedicated to a good time, Studio DIY gives readers the kind of excited feeling they had as kids. Think: the moment the piñata broke open and candy rained from the sky. The time you had donuts for dinner. The day you spend running through sprinklers. It's joy in motion.

It's also a lot of work. 

We caught up with Kelly to talk biz, what she's learning from younger generations, and the one thing she's bad at (that you'd never, ever expect). 

How do you DIY your life?

I've always been one to ask questions and not play by the rules. In high school, I asked if I could do an independent study to build my portfolio instead of spending hours in classes I knew I wouldn't use. In college, I did the same and built Studio DIY during the process! I've always worked tirelessly to make these situations my own and, well, if that's not the true basis of DIY, I don't know what is!

How do you DIY your business?

What I love most about DIY is that it's all about figuring things out and finding a solution, and lord knows that running a business involves figuring things out on the daily. The cool thing about blogging is that no two blogs or business models are the same, so I get to make Studio DIY completely my own... and make things up along the way, too

What was the learning curve for you taking something that was crafty and project-based and scaling it into a business?

Was? How about "is"? Ha! Building and scaling this business is a constant learning curve! DIY blogging takes so many hours, such extensive overhead and so much man-power all while things are changing constantly. I have to learn to grow my revenue, bring on and manage new team members and determine which new avenues for the brand are the right ones to take. And that's all in my spare time!

"DIY blogging takes so many hours, such extensive overhead and so much man-power."

Tweet this. 

Where do you see the movement heading? Are you interested in getting into the world of AR/VR?

I've noticed that readers, myself included, are placing more and more value on the personality behind the content, versus the content itself. Now that the DIY and blogging markets are so saturated, it's often the person behind the business that people relate to, are interested in or want to build a relationship with. One of the best things I did was start showing and sharing more of myself on my platforms. Sure, I create larger-than-life projects for a living, but I'm also a person... who struggles with infertility, who steps over a pile of clothes to get to her bed, and who really likes watching Teen Mom and eating pizza on a Friday night. It's fun to share those parts of me and build connections with my readers on a much deeper level. And I think that's becoming more important than ever. 

What are you learning from the younger generations, especially as it’s related to tech and social media?

So much! I have a growing tween and teen audience and it's been fascinating to learn how differently they consume media. My 13 year old niece helped out at the office over the summer and I quizzed her about everything she knew so I could learn more. YouTube is integral for reaching their generations and that's precisely why we recently launched our YouTube channel. 

Life is not a Pinterest board. Can you walk me through the BTS reality-- how much goes into it?

I work around the clock and the work is still never done! Our studio looks like a never-ending craft tornado blew through it. I work with my husband which is rewarding and challenging all at the same time. Most nights our dinner consists of avocado toast eaten on the couch while answering emails. I have certainly not mastered a work life balance, but I know that this is the season to work my hardest so my priorities can shift in the coming years. 

How have you grown up as a business woman in the digital scene?

I've gone from being a one-woman show to managing an incredible team. I've also gone from knowing nobody in the industry to now calling my colleagues some of my best friends. Both have been some of the most rewarding experiences in my career, and I am thankful every day for the amazing community of women that surrounds me!

What social platforms are most relevant to your business? Are there platforms you’re more hesitant to grow? 

Instagram has been by far the most relevant and important, as far as community building goes. It's where my largest and most interactive audience lives. And Pinterest is integral as far as circulating content and exposing it to new eyeballs each day. It's a big traffic driver. Snapchat has also become far more important to me than I ever expected.

On the flip side, I know I'm not the only one who was thrown for a loop when Instagram Stories launched. On the surface, making the jump from Snapchat back to Instagram seems like a no-brainer (one app, better view counts), but I treat Snapchat very differently than Instagram. Snapchat is my core audience and almost like a built-in focus group. I love having one-on-one conversations over there and posing questions to get real time answers. Yes, I can do that on Instagram Stories too, but the audience is much larger and therefore the response much more overwhelming. It has been nice to have a smaller platform like Snapchat so I can build more intimate relationships. That said, I'm sure I'll find a way to incorporate Stories soon enough!

photo credit: Studio DIY

What parts of your career would you say have expanded your mind the most? 

Without a doubt the amazing community that surrounds me, both with fellow bloggers (now friends) and readers. Our community spans the world and it has been so fun, and eye-opening, to learn more about them. About how they learn, what they like, how they range from being 13 to being the grandmother of a 13-year-old. How cool is that!? I love being able to interact with people of all walks of life on a daily basis.

Is there anything you’ve found that you’re just not good at? 

Well I have terrible handwriting! Ha! Learning to be a manager has been a huge struggle for me, but as a boss, that's not something that I can just "not be good at" so I'm learning as I go! But the handwriting thing... that's just hopeless! 

How do you separate person from brand?

Right now, it's quite a blurred line! Now is the season in life where I am fully immersed in my business and my personal life and business life blend together quite often. However, soon enough the business will be much bigger than myself, and I will be much more fiercely protective over my personal life once there are little ones in the mix!

Your husband Jeff is an integral part of your team. How did you go about building the rest of it? 

When I knew it was time to hire someone, I determined two things: what I wasn't good at and what took up the most of my time. Getting what you're bad at off your plate is the most important thing because there's always someone else out there who's good at it. So that was the first major hire I made. Then, when I was in a better financial position, I was able to start taking off the tasks that I was good at, but that took up more time than I had. As the business grows, I continue to look at these two pain points and hire accordingly!

"Getting what you're bad at off your plate is the most important because there's always someone else out there who's good at it." 

Tweet this.

What’s next! 

We're putting a lot of effort into our new YouTube channel and we're about to launch the biggest endeavor yet for Studio DIY, but that's all I can say... for now! On the personal side, Jeff and I are excited to start growing our family in the near future and begin a whole new adventure as parents!

VIP Tickets for #CreateCultivateATL are ALMOST gone. To hear Kelly speak on "You Do You" grab a ticket before it's too late!

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Why You Need a #CreateCultivateATL Ticket

We’ve always said that Create & Cultivate is unlike any other conference series and we believe it. No woman is an island and a large part of both creating and cultivating the career of your dreams is connecting with like-minded creatives.

You should take advantage of being in a room with that much creative energy and entrepreneurial spirit. Past attendees who have done just that have made moves.

As we get closer to October 15th we want to make sure you get the most out of the conference. The first step is a ticket, but the next step is all you.

WHEN WE SAY, COME TALK TO US. WE MEAN IT

These aren’t empty words. We put on the conference because it means something to us and we don’t take it lightly that you’re attending. Attendees who catch us in a down moment or come up to us to chat about what they're doing tend to stay top of mind. 

Michelle Lando is a is a Certified Professional Resume Writer and founder of writestylesonline.com. She has a passion for helping others present the best version of themselves, both on paper and in person, and works to polish individual's application package and personal style. She attended Create & Cultivate DTLA and approached our editorial director to talk opportunities. She now contributes to the blog, doling out the best tips to enhance your resume, style, and boost your confidence.

We have attendees who become interns and those who now do graphic design for Create & Cultivate. Getting attendees involved beyond the day of is part of the secret to our success. You want people who are enthusiastic about your message. And we want to be able to promote you as well. It's a win-win.   

CONNECT WITH YOUR OTHER ATTENDEES

We love hearing from past participants who share their success stories.

Like Melissa Urfirer who also attended Create & Cultivate DTLA this past May. Melissa is a handbag designer with a unique product. She created Riley Versa bags which have removable covers so you can easily change the look of your bag. However, Melissa told us, “the concept is hard to convey.”

But at the past DTLA Melissa met Lizz of Rantze + Raves production. “We exchanged cards. Followed up,” Melissa says, “And she created an incredible stop-motion video that explains the bag and is now the homepage of my website RileyVersa.Com.”

It’s small, but important successes like these that make a ticket a no-brainer. Connections are hard to come by, but not at Create & Cultivate. 

CREATE EVERY OPPORTUNITY 

It's not just for CEOs. It's for you and the person next to you. It's also why we have mentor sessions.

Kamari Guthrie was in C&C mentor extraordinaire Maxie McCoy's session and had this to say: "The mentor session at Create & Cultivate gave me the moment I'd been hoping for all day: the moment when I made deep, real connections that were bound to extend well into my professional future. By the end of the session, I found a photographer that would take my social media to the next level and an amazing friend (Maxie, of course). It's only been a few months since that session,  and both of them have already collaborated with me on projects that helped make my latest PR project a major success. And, I was thrilled to be able to give them new business opportunities through my network. It was a total win/win, and I cannot wait for Atlanta where I'm now 100% sure I'll build more game-changing relationships." 

So. What are you waiting for? There are only a few VIP tickets left. 

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Sugar & Cloth's Ashley Rose Talks DIY, Dream Collabs, and Dedication

photo credit: Sugar & Cloth

Ashley Rose of Sugar & Cloth is all about serious DIY. So much so that she got to create a Sugar & Cloth color wall in Houston (see above) that has been the site of some serious 'gramming. 

One look at the website that she launched in September 2011 after leaving Marshall University where she studied Art & Design, moving to Houston and following her dreams, you'll quickly find the injection of color she's put into the blogosphere was much needed. The blogger self-admittedly takes a lot of coffee and macaroon breaks, but she's also the proof in the blog pudding that committing to an idea is sometimes the best idea of all. 

We caught up with Ashley in anticipation of Create & Cultivate ATL where she'll be joining us on panel to chat all things craft, creativity, and DIY-why not. 

Was there a project where you thought, this is impossible but I’m going to try! And it turned out?

Being a DIY blog, I have A LOT of these, haha! It’s a good mix of trying to reinvent the wheel but it either turns as: a literal pile of trash, pretty but much harder than I anticipated, or it turns out amazing and I even surprise myself!

What lessons have you learned from DIY’ing? That apply to life?

That you’ll win some, you’ll lose some, and everyone is going to have an opinion. What really counts is that you’re honest and true to yourself about the outcome, whatever it is. 

 "You’ll win some, you’ll lose some, and everyone is going to have an opinion."

Tweet this.

DIY is more than a craft-- it’s a choice, a frame of mind-- to do it yourself. What other parts of your life are about “doing it yourself?”

I think in general DIY is simply a frame of mind that speaks independence for whatever you’re creating, doing, or achieving. 

What parts of your life do you let go of the reigns a little bit?

Outside of work decisions, I’m actually much more go with the flow, ha! When it comes to where we eat, who drives, what our weekend plans are. I’m pretty much game for whatever as long as deadlines have been met. We definitely make it a point to spend time with friends and family each week.

When you first got started you were working on your blog full time and had a full time job. What have you learned about balance and pursuing your passion? 

It’s funny how working multiple jobs seems super exhausting to some people, but once you’ve done it, you learn really quickly how to process through what absolutely needs to get done first. It really helps you prioritize, because you essentially have no choice not to if you’re going to do two jobs well. In some ways I’d say I was even more productive with my time back then. It’s easy to get lost in little details when time allows.

What would you say to women in the same boat right now? Even as simple as how many hours is reasonable to put in?

My best advice is to say — Don’t sweat the small stuff. Whether that means not letting an unkind comment get to you, moving on from a failed DIY, or letting go of the struggle to get it all done before bedtime. It’s not worth spending your energy on worrying about things unnecessarily. 

What’s your favorite part of working in a creative field?

Always getting to dream up the next new thing!

Do you ever run out of DIY-ideas? What happens when you’re coming up empty?

I definitely struggle in A LOT of small business areas (hello, accounting and all things taxes), but running out of ideas thankfully isn’t one of them. When I do start to feel complacent with some ideas, I try to just move on to one I am excited about to get the good juju flowing again. 

When you live a Pinterest-looking lifestyle, it can be hard to keep up appearances, or have everything look curated all of the time. What are some of the BTS difficulties? 

First world problems, am I right?! Ha! It’s definitely super easy for me to get burnt out on social media for that reason, or even just have the constant feeling of keeping up with the Joneses because it’s my entire job basically. I think every online personality feels that at some point, but at the end of the day I think the most important reminder is to not think more highly of yourself than you ought to. 

Where do you see the blog world evolving? 

It’s basically a new generation of free reality TV! Or at least I keep pretty entertained by it ;)

I don’t think the blog world has hit it’s prime yet, but it’s definitely getting quickly saturated. To keep up at this point, you really have to hustle and be a forward thinker to make it a longstanding career move instead of becoming an overnight, internet one-hit-wonder. 

Dream collab?

A product line with Target or Amazon!

How important is your Instagram game? Is Snapchat part of your social strategy and how are you using it?

Instagram has become a huge part of our business. Within the last year it’s come super close to being our highest earning platform, and we’ve now started focusing a lot more on Snapchat for the sake of feeling more real. It may or may not take off like IG, but it’s a great tool for followers to see a real, everyday you without the Pinterest-esque smoke and mirrors. 

What’s the messiest room in your house/What is your favorite?

Messiest is definitely my closet! My favorite would be my bedroom, I LOVE a good Saturday sleeping in. 

"You know it’s a passion project when you’d be there regardless of your circumstances."

Tweet this.

What does Sugar & Cloth mean to you?

It’s an attainable place for everyday inspiration. And even if I won the lottery tomorrow, I’d still be making pretty things to share there. You know it’s a passion project when you’d be there regardless of your circumstances.

 

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What Do Your Jewelry Choices Say About You As an Employee?

Ever wonder what your jewelry choices say about you as an employee? Whether you’re slaying Keynote proposals in a statement necklace or you’re a simple bangle kind of boss, we’re breaking down jewelry choices and work styles with Simon G. Jewelry.

There is a rapport between what you put on and how you go about your day.

THE STRAIGHT SHOOTER IN THE SIMPLE BANGLE

A simple bangle says you like to get into the office early and clear out your inbox ASAP. It’s a no-fuss approach to business and dressing that says, I bang that drum, but with a bangle that doesn’t get in the way.

With an arresting intertwined design of white and rose gold and white diamonds, you’re also a bit of a dreamer who takes chances by bending the rules a little bit. You’re not afraid to mix metals and you’re certainly not afraid of mixing it up in the conference room, stating your ideas with confidence; two-tone means you’ve got ideas in every hue.

THE GO-GETTER IN THE CLIMBER EARRINGS

Call it a hike, a journey, or a climb, you’re all about getting to the top. But as dedicated as you are about going after your dreams, you also make sure to reach down and to the side as you go.

These climber diamond earrings mean you’re a go-getter, you want to be noticed, and you make a statement with both your earrings and your handshake: firm and no-nonsense.

You know that not everything you do will be a success but that never stops you from trying.

You like talking strategy and growth with your team and you’re constantly brainstorming innovative ideas for expansion. In 18k white gold with floral pattern you’re classic but crafty and nothing will hold you back.

"You’re classic but crafty and nothing will hold you back."

Tweet this. 

THE WORKER BEE IN THE SIMPLE DIAMOND PENDANT

You work out at 6am. Are in the office by 8:30, and you’ve corresponded with more people before noon than most people do in a day. You’re practical, fast, and you like jewelry that you don’t have to think about—  but know is always looking stunning.

This is the kind of necklace you can wear morning, noon, and night. In part because you’re always heading from the office to work drinks!

You never have to take it off (and you often don’t). Don’t underestimate it’s simplicity for simpleness. This necklace works hard for you and you need something that works like you do: around-the-clock.

Like they say: you want something done, give it to a busy person.

THE OFFICE UNICORN IN THE RIGHT HAND RING 

You are always there to jump in, take on a challenge head-on, and come up with ideas that benefit the whole team. If someone is out sick, you’re helping.

If a co-worker is hitting a wall with creative ideas, you’re staying behind to spitball. You’re a true right hand to everyone in the company and it’s an attitude that doesn’t go unnoticed. It has helped you advance your position in the past and will continue to do so.

This spiral ring is comfortable and resilient due to the design of tiny, almost unnoticeable joints in the solid 18k rose gold design. Which mirrors your personality precisely. The diamonds add a bit of sparkle— just like you add to the workplace.

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Press Play: Create & Cultivate DTLA "What Have You Created & Cultivated?" P1

We asked speakers at Create & Cultivate DTLA to tell us one thing they created and one thing they cultivate. Hear from Oh Joy! Taylor Sterling of the Glitter Guide, Bri Emery of Design Love Fest & more.

Press Play: Create & Cultivate DTLA "What Have You Created & Cultivated?" P2

At Create & Cultivate DTLA we wanted to know what our panelists were proud to have created and cultivated. It was so good, we needed two parts. 

Press Play: Create & Cultivate Downtown Los Angeles 2016

Create & Cultivate took Downtown Los Angeles by storm with keynote speakers Jessica Alba, Rachel Zoe and Chelsea Handler! The event hosted 600 female entrepreneurs and mavens of the digital space as well as over 30 brands who created one of kind experiences for our guests. 

C&C Asks: What Do You Create & Cultivate ? Part I

We had our share of amazing and stellar panelists and keynotes at Create & Cultivate DTLA this past weekend. And with all of them on site, we had to pick their brains and ask them what they create and what they cultivate in their everyday lives as boss women in the digital space. 

Check out Part 1 for some end-of-week inspiration!

Video courtesy of Juice Box Media. 

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