Create & Cultivate 100: Music: Lion Babe
LIVING OUT LOUD.
LIVING OUT LOUD.
Hear her roar.
Never has the name of a musical group so perfectly encapsulated it's lead singer.
Jillian Hervey is Lion Babe.
One half of the electro soul duo hailing from NYC, the singular songstress is enigmatic both vocally and visually. She is king of her jungle. After Pharrell watched one of the duo's first music videos on his phone, he flew Jillian, and band producer Lucas Goodman to his Miami studio.
That song, "Treat Me Like Fire," released in 2012 was only the beginning of Lion Babe's spark. With songs like "Wonder Woman," which talks about female empowerment. Jillian has soul in her DNA. The daughter of singer/actress Vanessa Williams and music manager Ramon Hervey II (Babyface, Natalie Cole), she was raised listening to the likes of Chaka Khan.
She fierce, fresh, and unapologetic, recently explaining, "I honestly think that any women or person that says you should be dressing [or behaving a certain] way to avoid unwanted sexual advances, or else, is inviting negative behavior . . . Please, I have no time for it.”
But man, do we have time for her. (And you should too.)
More from Jillian below.
When you first made the jump from dancer to singer, was it as smooth as your voice? (JK but not really. We jam to your music in the office all day.)
Thank you for the love, I definitely know my dance experience informs my rhythms and influences. The transition to singing was actually pretty drastic for me. With dance, you are moving through large spaces with lots of light, bodies, and sweating, whereas with singing, it's more introspective, still, and you're usually creating in dark small spaces. I've never been one to sit still, so that was hard to adjust to. The creative space is crucial to me.
Your mom was the first black Miss America but had her titled unfairly taken away. And then went on to have an amazing career. What has she taught you about resiliency and strength?
She has taught me that we come from a long line of strong individuals. She always told me and my siblings about women and men in history who are black that have paved the way because of their resilience. It's in our blood. But mainly her teaching is by example. She always stays true to herself. She always takes risks and does the things she wants to do, because she knows she can. She has that will and believes in herself.
You've been compared to the likes of Lauryn Hill and Erykah Badu. What does that feel like?
It doesn't really feel real still, those two women, in particular, have such a special place in my upbringing, that it's too nice of a compliment. I wanted them, The Spice Girls and Brandy to join a supergroup. The only thing I think people really are comparing is the feeling. Both women have super unique tones, flows and artistry and a very strong sense of self. Those are definitely attributes that I value and try to do for LION BABE.
What do you know about self-love today that you weren't so sure of ve years ago?
5 years ago I was just getting out of college, so I was still very scattered and was just beginning to dive into myself. I now know through more experience, practice, break ups and time, that I have a formula that when it's honored I am good. Staying creative and dancing always gives me confidence, traveling always keeps me grounded and allows me to experience and know myself differently, and gratitude for the things from the littlest to the biggest helps to put it all into perspective. The more your honor your spirit and soul, the more that energy grows around you. Also, I remind myself that life is always transforming, each moment, so there is always the opportunity to change.
"The more your honor your spirit and soul, the more that energy grows around you."
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When you come across a career obstacle what drives you forward?
The vision. If you can see something, the battles aren't so scary, you just have to adjust your map on how to get there.
What makes you feel powerful?
Being on stage is powerful because it is pure energy.
What would you call your superpower?
My intuition.
Did you always know you wanted to be a performer?
I have been performing since I was little so it was just a part of me. I didn't know exactly how it would manifest but I have always loved it.
What's been the hardest part of the music industry world for you?
The number of egos, fear, and pressure that get created for no reason.
Since the beginning, you've chosen to work with and be represented by a group of women. Why did you make this decision?
Being a woman, and writing as a woman, I can't help but think of our perspective so it just came naturally. I've always wanted to lift women up. Lucas aka Astro Raw and I are LION BABE together though, so I think there is just as much of a male presence as well. Our goal is to be universal and inclusive.
What's your favorite time of day to write?
Anytime after 3pm. I need my sunlight.
What do you sing in the shower?
Warm ups, jazz or Christmas songs (when it's in season.)
TO SEE THE FULL CREATE & CULTIVATE MUSIC LIST CLICK HERE.
Create & Cultivate 100 Music: KITTENS
THE SPIN MASTER.
THE SPIN MASTER.
Lauren Abedini, known to the music world as KITTENS, is playing Coachella the same day as Beyoncé.
The DJ, Producer, Intersectional Feminist, and founder of @PWRxKITTENS, her non-profit DJ workshop for women, that raises money for women's shelters, is tripping out about it.
It's not like she hasn't seen her share of star power before. In 2013 landed a gig as Kid Cudi’s tour DJ. From there she met Usher, who couldn't help but ask if she was really DJing. Now signed to A-trak’s record label, Fool’s Gold and is favorite from coast to coast. She also travels internationally constantly. Not shabby for an LA kid who jumped into the DJ industry early on, noticing a lack of female talent on the 1s and 2s. She bought herself turntables and with the help of friends learned the ropes.
Homies with C&C 100 alum So Super Sam and Vashtie, KITTENS knows that there's power in the female DJ and music community.
More from Lauren below.
Name: Lauren Abedini
Instagram Handle: @iamkittens
Where do your drive and passion come from?
Wanting to help people for sure. I know I need to get myself to a certain level where my voice is truly heard to make a difference in the world so everything I do and create is with that goal in mind. Fame and recognition don't matter, it's just a tool to build a platform where I can inspire change.
What is your biggest pet peeve?
I'm an obsessively tidy person so anything that is not that, drives me insane! Cabinets or drawers left open, random items were thrown around, unorganized and unnecessary messes...All sure to set me off!
In addition to DJ'ing and producing, you also how PWR. Can you chat a little about why that was an important move for you?
PWR has been a very important project for me because I feel that there's a lack of mentorship and direct opportunity for women to learn tools to succeed in the professional world, especially the music/DJ industry. I wanted to provide a safe space for women to learn new skills, tips on how to navigate the industry, and get a heads up on obstacles they may face. All things I wish I had someone show me. This doesn't just stop at women though, all intersectional oppressing factors limit opportunities for growth for minorities and I just feel like we can bridge gaps by empowering these different groups through education and mentorship.
We hear the words "male-dominated," every single day. Do you think that has a negative and empowering effect on young women?
Personally, I now see the term 'male-dominated' as a challenge and call to action. It ignites my drive to succeed despite expectations, but I remember being younger it really brought on a lot of hesitation for me. I waited years to start DJing when I had been wanting to for so long. I hear from so many of my PWR attendees that they've always wanted to learn but have been scared for this exact reason. I think now we can shift this perspective and help young women see this as a challenge and opportunity to prove people wrong. The barriers to entry are lower than ever. It's time to get in there and shine bright.
The barriers to entry are lower than ever. It's time to get in there and shine bright.
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You've said that in the beginning, lesbian clubs were the only ones that would hire you. Why do you think that was?
Pretty simple! They wanted to hire DJ's who were lesbians and it didn't matter how new or inexperienced I was. Other clubs only really hired the saaame guys who had been playing in the city forever or wanted to girl DJ's who presented a more hyper-feminine, sexy vibe, which has never been my thing. I really appreciate those promotors who gave me that space to sharpen my teeth when no one else would. I still thank them to this day when I see them.
I really appreciate those promotors who gave me that space to sharpen my teeth when no one else would. I still thank them to this day when I see them.
When you run into a career obstacle, what drives you forward?
I admit I have my insecurities, and when certain obstacles come my way it can are them up. I have learned to stop and meditate to reset my energy. To turn from self-doubting to empowering, because I know my purpose. I know that I HAVE to push forward so I will find any means to get through those moments. Having a manager who is a close friend that understands me and is super motivating as well helps a lot too.
What are your biggest fears about being your own boss?
Not succeeding...which I think every self-employed person fears! If you fail you're not just letting your team down, you're letting yourself down. Everything relies on the moves you make. It's a lot of pressure.
What's something you'd like people to know about your job that they probably don’t?
It is NOT glamorous at all. It's truly one of the most exhausting things to spend an entire day traveling, dealing with airports/tour buses, rushing to soundcheck, then trying to keep your energy up to perform and smile when interacting with fans, all to be alone in a hotel after before the cycle starts again. Being away from home and not on a balanced schedule really takes a toll physically and emotionally so self-care is SUPER important to me.
IYO-- How can we stay original when we are so saturated with other people's work?
Taking a step back and shutting off from current media is SO important in my opinion. So much current art/music is just a regurgitation which is so boring. Whenever I nd myself feeling stagnant and needing fresh inspiration I always go back to my roots. I turn off the radio. I stay off Instagram. I play the music I have loved my entire life since childhood. I meditate (my answer for everything basically) and try to visualize my authentic self-glowing. Getting out in nature really helps a lot too. Pulling inspiration from the constant things in your world instead of grasping at new trends just seems like the most helpful to me always.
What about your career makes you feel the most complete?
Feedback from fans and followers about how I have helped them. Hands down. Knowing that I have inspired someone in their personal or professional life will always make me feel like.."Yes...I'm on the right path. This is what I'm supposed to be doing.
If you had to trade jobs with anyone else in the world, who would it be and why?
This is so silly but honestly, a cake decorator. It's always been one of my favorite things to watch my whole life. I think the combination of creativity, need for precision, and the calming effects of playing with frosting all just make me super happy. Plus, being around desserts that I would probably get to taste is a huge bonus.
At what point in your career did you find the confidence to really take charge and become the woman you are today?
I have had a few moments that inspired real confidence, but the most important and recent one was when I started working with my friend Armand who now manages me. He's helped me really blossom and supported all of my ideas. Having someone who can help make sense of your thoughts and cheer you on makes a world of difference.
What's the best advice you've ever been given? Or your favorite piece of #realtalk?
Don't let fear hold you back. It seems so obvious and cliché but it's the most real thing ever. There is so much time wasted with hesitation and with that comes guilt or regret. You really have to suck it up and just take that leap every time or else you won't ever know where you could be.
When you hit a big bump in the road, how do you find a new road or a detour?
I know myself very well and making decisions while filled with anxiety is never helpful. I always take some time to calm down, then approach the situation as logically as possible. There's always an answer but you might be blind to it if you're in a panic.
"There's always an answer but you might be blind to it if you're in a panic."
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What song do you sing in the shower when you’ve had a bad day?
Erykah Badu 'Window Seat.'
Photo Credit: @davisfactor
Hair & Makeup: @SmashboxCosmetics @TheGlamApp @TheOuai
TO SEE THE FULL CREATE & CULTIVATE MUSIC LIST CLICK HERE.
Create & Cultivate 100: Music: Muna
CREATING MUSIC & SAFE SPACE.
CREATING MUSIC & SAFE SPACE.
Muna is about to blow up.
Muna is an American electronic pop band consisting of Katie Gavin (lead vocals/production), Josette Maskin (lead guitar), and Naomi McPherson (rhythm guitar/synths/production). They released their synth-pop debut, About U, in Feb of last year to wild acclaim. To point: NPR named their song, 'i know a place,' the top 20 song of 2017 and Harry Styles asked the band to open for him on his first solo world tour. They were, not surprisingly, nervous.
They haven't always played to such massive crowds all over the world.
They met at USC, where they dorm room jammed and played college parties. But they also made the point to identify as a queer band. Their songs, which are mostly about love and relationships, refrain from using gender pronouns-- like the 'U' in their debut album title. As their crazy touring sched came to an end, Muna took to Twitter to announce that they currently have no shows scheduled for 2018. Writing, "It's time for the three of us to get back to our bedroom turned studio and develop the next phase of this project."
But music is part of their DNA, one of the ways they make sense of their lives.
More from Muna below.
You've had to adjust to playing massive shows, touring with Harry Styles. What has that been like, both personally and as a unit?
It's been a process, and an extension of our bigger journey as a band. We've had moments throughout our career where we've felt we needed to be more than we were - to pose in some way. It always cracks and falls away. In the end we keep on being ourselves.
What was it like to be profiled in Rolling Stone?
Cool!
Why is it important for you to be a queer-identifying band?
It's important for us to be ourselves because it allows space for other people to do the same.
How does pop music fit into the LGBTQ scene?
Like a hand in a sleek leather glove.
Conversely, how does queer history find a place in your music?
If anything it serves as inspiration and motivation to work as much as we do. We wouldn't have had the same opportunities being who we are ten years ago or fifty years ago, so we feel a sense of duty and privilege because of that.
What was the music you each turned to for support when you were growing up? (Also, Katie shoutout from us to Shania as well.)
We all liked really different music. Katie mainly chose to write songs when she needed to find peace or comfort. Naomi loved Joni Mitchell but also pop punk and emo bands. Jo liked Incubus and Jeff Buckley.
Who have been your biggest supporters?
Our families and friends.
What would you tell your 15-year-old selves?
Can't wait to see you grow.
For the younger members of our audience who feel like they have to adjust to fit a job... what would you tell them?
You have so much time. Life is something you figure out every day. It's okay to not feel like your job is your passion. It's also okay to quit your job.
"It's okay to not feel like your job is your passion. It's also okay to quit your job."
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You're already working on a followup album, what can we expect?
Not telling yet!
There is a lot of talk about harassment and industry culture. Do you feel stronger as three?
Yes, we talk about this a lot among ourselves. We are so lucky that we are a group and that we are also self-produced and self-sufficient. Nobody can fuck with us.
Have you ever experienced workplace harassment? Individually or as a band?
Yes.
Katie, what's your favorite thing about Josette?
Josette is my hero. She is always fearlessly engaged with her environment and the people in it. Her heart is open.
Josette what's your favorite thing about Naomi?
Naomi is one of the most talented and hardworking people I know. I look at her and remember that if you set your mind to something anything is possible. I also like that she is funny and likes to eat with me.
Naomi what's your favorite thing about Katie?
My favorite thing about Katie is that she has an incredible amount of intellectual and emotional depth (as is demonstrable not only in her songwriting but her interpersonal relationships). She is constantly dedicating herself to a pursuit of knowledge, of self-awareness, and of personal betterment more generally. She’s also super adorable and funny when she first wakes up in the morning and doesn’t have her glasses on or contact lenses in.
TO SEE THE FULL CREATE & CULTIVATE MUSIC LIST CLICK HERE.
Create & Cultivate 100 Music: Hannah Lux Davis
THE CREATIVE WARRIOR.
THE CREATIVE WARRIOR.
Hannah Lux Davis attended Create & Cultivate and now she's on our C&C 100 list. Let that sink in.
Also let it sink in that the creative powerhouse is one of the most sought-after music video directors in the game. Having worked with talent like Ariana Grande, Nicki Minaj, Miley Cyrus, Hailee Steinfeld, Demi Lovato, , Jessie J, and Tinashe, the 31 year old is unstoppable.
Her videos have racked up billions of views. Yes, BILLIONS. (Other words that start with B: Boss, Badass, Big Cheese.)
After moving from Seattle to LA, where Hannah attended the Los Angeles Film School. When it came to her final project, she made a music video instead of the typical short film.
It's that kind of creative hustle and risk-taking that have made her successful. She PA'd on multiple sets, just to make contacts. She did the same thing working as a makeup artist. The whole time she was networking like nobody's business/made it all her business. She may not have known what was going to happen, but she did know how to throw her name in the race.
And she just keeps running shit.
More from Hannah below.
So. We HAVE to bring it up, because it makes us giddy. You attended Create & Cultivate. What was that experience like?
It was inspiring to be in a space with dozens of like-minded women, all eager to write their own story in whatever capacity that meant to them. The atmosphere was all also incredibly special with its attention to detail. Everything from the neon signs to the chairs we sat on felt curated.
Was there advice you took from that day that you still apply to your career?
What stuck with me the most is the importance of persistence.
You've worked with the most amazing set of female artists. What has that experience been like?
My interest in music videos began with artists like Britney, Christina, and Avril, so to be working with this new era of female artists has really been a dream come true. It's been challenging but incredibly rewarding. Each artist has their own set of idiosyncrasies and it's different every time. As a director, the collaborative process is one in which you have to be receptive, confident, and just enjoy the ride!
"What stuck with me the most is the importance of persistence."
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Is there a standout moment for you?
Anytime I get to work with Ariana on a project for her music, it's always pretty major for me. I have so much respect for her as an artist. She's so in tune with herself (on top of being crazy talented). When we work together it's a real collaboration. She's at a point in her career where there usually aren't too many other voices involved, so it's always really liberating, for both of us, to just be creative and go for it! I definitely cherish our relationship. Directing the visuals for her Dangerous Tour was a real honor.
Another standout moment would be directing the Demi Lovato: Simply Complicated documentary. The premiere itself was such a trip! It was insanely rewarding to watch the film with a huge audience and I was so excited about the positive reaction it received. It was easily the hardest project I've ever done!
Where do your drive and passion come from?
The work! I just want to make cool shit and you can't do that if you don't have drive or passion
When you run into a career obstacle, what drives you forward?
I always say that every job is a learning lesson. These learning lessons usually have a common theme: communication. Whether it's assuming someone understands my vision, not checking in with certain departments, not testing something ahead of time, or not fighting for something I know I need to execute the idea, I always take something away from the project. The size of that lesson varies of course, but there's always a unique obstacle of some sort that presents itself...and I'm grateful for it! Like, "OK COOL! That happened. It won't happen again!". Knowing I'm learning and growing each job definitely drives me forward!
What is your biggest pet peeve?
Laziness or negativity on set! It gets me off my game and brings the energy down.
What is it like being a female director in such a male-dominated world?
I'd be lying if I said it wasn't awesome. Now more than ever, brands, artists, and agencies understand that they need a female's perspective, and I'm loving what's being created! That being said, there are a TON of female directors in the music video and commercial space and a ton of really great talent. I don't know how much longer people can continue to say "male-dominated."
Do you get tired of hearing the words "male-dominated?" (We do.)
Yes.
What's something you'd like people to know about your job that they probably don’t?
It's a lot of writing! If someone were to tell me 10 years ago that I'd be writing as much as I do on the daily...well I actually don't know what I would have done, but I wish someone would have warned me!
IYO-- How can we stay original when we are so saturated with other people's work?
This is tough. When writing music video or commercial treatments it's expected to include tons of imagery to support your written concept, and it can be hard for everyone to step away from those visuals. Originality comes with practice. It comes with taking the time to find your voice - and the understanding that you need to listen to it.
"Originality comes with practice."
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What about your career makes you feel the most complete?
I believe what I'm doing now (and will do in the future) truly encompasses all of my passions. For as long as I can remember. I've been into visual storytelling, fashion, makeup, music, and sports - and it has ALL come together in this career that I've made for myself. I pull from all of my passions to direct. For example, I used to do makeup, and now I get to creative direct looks for massive artists. I used to play the drums growing up, and now, when I edit, I cut to music and communicate with music composers. Most recently, I directed a Gatorade commercial and got to work with athletes! It's super fun to combine all my passions under one umbrella! I also get to work with my fiancé (he's my Executive Producer) and my best friends every day. That's pretty awesome.
If you had to trade jobs with anyone else in the world, who would it be and why?
TBH... a busy stay-at-home mom with a SICK house and tons of kids!
At what point in your career did you find the confidence to really take charge and become the woman you are today?
Turning 30 was good for me. Competition in my industry is brutal and I found myself constantly comparing myself to others - professionally and personally. "This person is booking more work!", "That person's doing cooler projects!", "She looks way better than me while doing all of that!"... a lot of that kind of thing. Once I turned 30, for whatever reason my mind settled quite a bit. I'm not saying I'm made of confidence now, but with age comes a bit of wisdom and appreciation for all artists. I know I've put in my time and deserve to be here.
What's the best advice you've ever been given? Or your favorite piece of #realtalk?
This industry can be demanding and chaotic. My rep, Tommy LaBuda and I will have the occasional pep talk (these are quite often actually, haha) about tuning out the noise prioritizing what's on my plate. He's someone who reminds me that when I take time for myself, ideas will follow!
What song do you sing in the shower when you’ve had a bad day?
Such a sucker for this song... Florida Georgia Line ft. Nelly, "Cruise"!
Photo Credit: @davisfactor
Hair & Makeup: @SmashboxCosmetics @TheGlamApp @TheOuai
TO SEE THE FULL CREATE & CULTIVATE MUSIC LIST CLICK HERE.
Music: DJ Kitty Cash
Turning the tables.
This article is part of our Create & Cultivate 100 List created in collaboration with KEDS, you can view the full Music List Here.
Brooklyn's resident badass.
Kitty Cash has a new routine that has nothing to do with music, but maybe everything to do with where she is in her career. “Every morning,” shares the born and raised Brooklyn-based DJ, producer, and model, “I write down three things I am grateful for.”
Those might include some career highs like: looking up from a DJ set to see Beyoncé grooving, playing for performance artist Marina Abramovic, who told her “Kitty, you are the future,” and a tribute set she played to Missy Elliot at the Essence Festival.
Her support from other female artists surely arises out of Cash's own feeling on the matter; what you put out, is what you get back. "Female empowerment is understanding that women unifying is a powerful force," Cash shares. "That we can create by being there for each other." She recently took to Instagram to show her love and support for friend and rising musician SZA.
But she didn’t get her start DJing. After graduating from the Fashion Institute of Technology with a BA in advertising and marketing communications, Cash worked in public relations at Ralph Lauren, moving on to work as head of marketing and communications at G-Star. “When I first graduated, I set a goal and I stuck to it,” the denim obsessed DJ shares. “I wanted to work for a brand and climb the social ladder until I was an EVP of a company.”
It was during her time at G-Star that she began DJ’ing for artist Kilo Kish. She loved it so much that she decided to replace her 9-5 with her passion. “When I was working at G-Star, the more I developed Kitty Cash, the more I realized I was an asset and I should make my position work for me just as much as I worked for my position.” Now when it comes to her career her approach is drastically different, calling it “more of a symbiotic relationship or a partnership.” Adding, “When it comes to my career I am structured, but I also leave room for life to run its course. I am always open to trying something new because you never know when you will discover a new passion.”
Read more from Kitty Cash below on how she found a new passion and why strengthening her relationship with her mother led to a place of self-love.
What are some of the challenges you've encountered along the way?
There was definitely a learning curve, starting fresh in a new industry slash a new world and finding my own lane. As an entrepreneur time management is extremely important and was a challenge in the beginning as well.
The DJ space is traditionally male. But more female DJs and artists are emerging. Are there women you looked up to? Who paved the way?
I really love Spinderella, DJ Beverly Bond, and Annie Mac.
And how does it feel to be a woman in the music industry today?
I think now more than ever I feel very empowered. Although it is a male-dominated industry I have come across some very powerful women who are very supportive and are able to teach me and help me grow within this space.
"More than ever I feel very empowered."
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What keeps you going?
Knowing how amazing it feels to be behind the decks and really control a room. You can't buy that feeling!
What is the best piece of "real talk" advice you've received?
Stay true to yourself because that is what got you here in the first place.
What is a time in your life when you thought, 'I can't do this anymore?’
I probably have that moment once a month. It is so easy to think or say you can't do something but you have to remember why you started and that nothing ever comes easy.
Do you have any extracurricular activities?
I love making stationary and African/Caribbean dance.
International Women’s Day is coming up. It's a global day celebrating the social, economic, cultural and political achievements of women. If you could steer the conversation around International Women’s Day, what would that dialogue be about?
I would talk about women being the champions of their own causes. Highlighting what they have done within their field and their contribution to society rather than them being a woman. This is why I believe it is important to give recognition to movies like "Women of Brewster Place," "Hidden Figures," and "The Color Purple."
How has your relationship with yourself changed in the last five years?
For the first three years out of the five, I realized that strengthening my relationship with my mother allowed me to fill a lot of voids and questions I had about myself. Through her I learned a lot about myself, and through her mistakes I saw how I could be a better me. With her love I developed self-love. I've been able to understand what makes me happy, what I deserve, and what deserves my energy. I learned to be grateful, honor my worth, and love myself the way that I am, just being proud of myself and who I am blossoming into. It is so easy to see all of the wrongs, the imperfections, the things you want to change about yourself but what about everything that makes you you? I have learned to allow myself to live everyday to the fullest and I am still learning to love and respect the journey.
"I learned to be grateful, honor my worth, and love myself the way that I am."
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What does female empowerment mean to you?
Being open to nurture, cultivate, honor, and grow with other women. It's understanding that women unifying is a powerful force that we can create by being there for each other.
Music: SOSUPERSAM
Putting her own spin on things.
This article is part of our Create & Cultivate 100 List created in collaboration with KEDS, you can view the full Music List Here.
Putting her own spin on things.
If you ever doubted that a weekend hobby could become a full-time job (that still maintains all the excitement of a weekend hobby), you haven't met SOSUPERSAM.
The 32-year-old DJ/recording artist may be pint-sized, but her R&B based 143 party (the catchy name is a throwback to the '90s pager code for "I love you") is larger-than-life. With notable pasts guests including Sisqo, Ginuwine, A-trak, Quest Love, and Shlomo, the Los Angeles-born, slow jam-and-cult-fave-fueled rager has ignited sizzling dance parties from coast-to-coast, with devout SOSUPERFANS in Honolulu, San Francisco, New York, Miami, and more locations on the horizon.
In addition to founding and hosting the renowned 143, SOSUPERSAM (real name: Samantha Duenas) has opened for Erykah Badu and Little Dragon, served up photoshoot soundtracks for A-list photographers and actors such as Annie Leibowitz, George Clooney, and Channing Tatum, and regularly spins for coveted clients including Soho House, Lena Dunham, Adidas, ESPN, and Rodarte. And did we mention she got her start as a backup dancer for Miley Cyrus and Vanessa Hudgens? We’re out of breath just typing about it.
A typical week for the globally sought-after DJ can include gigs in Bangkok, Thailand and Houston, Texas, which is why you may be surprised to discover that she recently rabbit-out-of-a-hatted the time to drop her debut EP “Garden” featuring six original tracks. Yup, you heard correctly, the turntable virtuoso can also sing (incredibly soulfully, we should mention). “What keeps me going is the notion that I can keep trying new things and exploring new ideas within my profession,” explains the ever-evolving multi-hyphenate, who credits quitting her day-job to pursue music full-time as her greatest career decision yet. “It's an absolutely vulnerable space, this side of the music business is completely unchartered territory for me, but at the same time thrilling! It keeps my career feeling fresh and challenging and exciting. There are no boundaries."
As a rising female star in a male-dominated industry, Duenas is undeterred — even empowered — by her gender, despite the skeptical looks she frequently fields from employees of Guitar Center. “Every day I set out to be the best DJ I can possibly be, for a man or a woman. Not just “good enough for a girl.” The mini-mogul, who is a member of the global Soulection collective, hopes to use her platform and status to inspire and support more women in music. “One of the most exciting parts of my job is hearing from other young women and being able to help them take the leap to following their own passions,” says Duenas, who cites Nike Style Director Meg Cuna and Yard Bird Restaurant Founder Lindsay Jang as her personal mentors and inspirations. “They are both extremely smart, creative business women who are down to earth and so funny. I hope to be a fraction of the business leaders that they are.” The way things are going, it’s safe to say she’s on the right track (but, isn't that her speciality?).
“Every day I set out to be the best DJ I can be. Not just 'good enough for a girl.'"
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So, with a freshman EP under her belt, a dizzying tour schedule, and a global music empire to grow and oversee, what keeps this entrepreneur stay sane and grounded? “I’ve become better at recognizing what’s right or wrong for me and saying no to the things that don’t feel authentic,” explains Duenas, who swears by a cup of coffee, making her bed every morning, and free-writing in her journal (as well as yoga, boxing, cooking, and the New York Times crossword puzzle, when she can squeeze it in). “As a freelancer, it’s easy to stay on the clock 24/7. Over the years, I’ve become a better boss to myself. I’m learning how to unplug, to give myself days off and a vacation.”
Styling provided by Reservoir LA. Hair and makeup provided by Glamsquad. Photography courtesy of Light Lab and Woodnote Photography.
Music: Claire Evans, YACHT
Take note world.
This article is part of our Create & Cultivate 100 List created in collaboration with KEDS, you can view the full Music List Here.
Take note world.
Claire Evans is not your typical musician. Throughout her years as lead vocals for the electro-pop band YACHT, making her mark in the Los Angeles music scene with her partner Jona Bechtolt, Claire's kept the hunger to create beyond a designated medium. “Like most creative paths, mine hasn’t been very linear,” says Claire. By taking the role of a multi-hyphenate creative as a musician, writer-researcher, and tech entrepreneur, it is safe to say that following a linear 5-year plan was never in her agenda.
Still adding more titles to her repertoire, doesn’t mean she’s saying yes to every project that gets thrown her way. “For the first ten years of my career, I said yes to everything,” says Claire. “Now, I have learned to graciously refuse ancillary projects, and it has been one of the hardest and most important skills I’ve picked up in life.”
And much of her success is due to that very skill. Since Claire joined YACHT in 2008, the duo has released three studio albums (along with many art projects that they produce under the same moniker) and has created the popular Los Angeles recommendation app 5 Every Day.
Aside from her projects with YACHT, Claire is ready to make herstory.
“My first book will be released by Penguin in Spring of 2018,” says Claire. “It’s a feminist history of the internet. I’d like to do the story justice, to the farthest extent of my ability.”
"WHEN WOMEN HAVE AN INALIENABLE PLACE AT THE TABLE, IT BENEFITS US ALL."
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One main goal for Claire is ensuring that her support for other women translates to her professional work. “I want to make sure their stories are inked, before it’s too late.” And with the present being such a critical time in American history, where a heavy-handed government has plans to disenfranchise women and other marginalized identities, projects like hers are important now more than ever.
“When women and girls can see themselves in the development of our culture’s most transformative technology, they can see themselves in its future,” says Claire. “When women have an inalienable place at the table, it benefits us all.”
Photo credit: Jaclyn Campanaro
Music: Daya
Supporting women through song.
This article is part of our Create & Cultivate 100 List created in collaboration with KEDS, you can view the full Music List Here.
Supporting women through song.
At 18 Daya writes songs about building confidence and taking control of her own life. Something the songstress hopes “inspires other women to do the same.”
Born and raised in Pittsburgh, when she’s not touring Daya spends most of her time in the city that raised her. Writing music and performing are in her blood. “Music has been a part of my life for as long as I can remember,” she shares. “I played my first gig was when I was nine at a bar uptown from where I grew up in Pittsburgh and I’ve craved the stage ever since then.”
With the rust belt as her background and “four extremely strong, intelligent, and talented sisters,” as well as “hardworking parents who run their own business,” Daya been bolstered on all sides. She represents the best of the future. The Gen Z voice that’s intersectional, accepting, and most importantly: won’t back down.
And the music world has taken notice. Her debut single, “Hide Away,” went platinum and she’s featured on The Chainsmokers’ double-platinum song of the summer “Don’t Let Me Down.” The idea of a young, female songstress with bold lyrics
Her goal is to “empower others, especially females, to believe they have the potential to accomplish anything they set their minds to with hard work.”
She says she feels free to speak to her mind, even in a music industry that is notoriously sexist. (see: Madonna’s recent speech at the 2016 Billboard Women in Music Awards.) But the sage-for-her-age teen recognizes that her “freedom to be honest and open” is not afforded to “many women in different cultures across the world.”
She swears by journaling, forcing herself to do it even when she doesn’t want to. “It helps clear my mind and usually ends up sparking some cool ideas for songs.”
Songs that she can’t wait to get up and perform.
“The adrenaline rush of getting up on stage and seeing thousands of people singing along,” keeps her moving forward. Sure, she says “There have been people along the way who don’t take me seriously because I’m a female and unusually young for the industry.” And in the beginning, Daya “constantly felt the pressure to prove myself to those people,” to only realize, “I’m just as deserving of my own voice and opinions as any other artist.” Which is what the song "Dare," of her first full-length album, it Still, Look Pretty, is all about.
“I’m just as deserving of my own voice and opinions as any other artist.”
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She’s been on grueling tour schedules and recalls getting very sick the morning of one show. "I tried everything I could but wasn't able to remedy it in time and it was too late to cancel. I proceeded to have the worst show I've ever had and I was embarrassed and depressed because I felt like I wasn’t giving the audience what they came for. Momentarily I wanted to quit, but in the back of my head I knew I just had to push through because there would be much better days to come.”
A self-professed perfectionist, Daya says she used to be really hard on herself about everything. “I can still be that way at times,” she admits, “but I’m much more forgiving now. I’ve learned the importance of self-trust and self-love.” She manages to squeeze in some normal teenage stuff as well. Last year she graduated from high school, attended her senior prom, and managed to squeeze in hanging with her friends and binging on Netflix like the rest of us. Unlike the rest of us, she released Sit Still, Look Pretty and performed at the White House.
She’s game to accept every challenge, motivated by strong female artists that have come before. “Amy Winehouse, Alanis Morissette, and Dido impressed me the most as women able to channel raw, powerful emotion and honest stories into their songs.”
It’s what she intends to do with the music she makes. “My career was something that I used to fantasize about, and now it's my everyday life. I’m so passionate about it and determined to tackle anything thrown at me.”
Music: Faarrow
Touching the world through song.
This article is part of our Create & Cultivate 100 List created in collaboration with KEDS, you can view the full Music List Here.
Touching the world through song.
Somali sisters Siham and Iman Hashi makeup the Canadian pop duo Farrow, a name which combines combines the translation of their names into English -- Iman means "Faith" and Siham means “Arrow." They released their debut EP “Lost” in 2016, with tracks like “Shut Up” and “Chasing Highs,” both deal with subjects of empowerment.
They released since “Rule the World,” a jazz-infused pop track in 2013 and then took a three-year intermission while working on their EP with producer Elijah Kelley. The majority of the tracks are written and produced by the sisters and Elijah.
The sisters are also political refugees from Somalia, who took refuge in Canada. Born in the Somali capital of Mogadishu they fled the country after war broke out in 1991. They are the the first female Somali artists to sign a major deal with a U.S. label.
Though to the music world they are “pop,” Faarrow sees their work a bit differently. “We feel like the culture clash of our upbringing really shaped who we are as women and artists,” they share. ‘Our music is what we like to call underdog, girl power anthems and has the spirit of breaking out and wanting to be heard.”
They’ve found that “the biggest challenge,” to their work has been, “people trying to put us in a box when there are so many layers to us.” It’s music they’ve said is “pop with undertones of hip hop and rhythmic African percussion. It's a fusion of everything.”
Having recently walked away from their record label, they gained more insight into themselves and their music. “The relationship between us became so toxic that we had to walk away. The biggest thing we learned was when a situation creates chaos within yourself, the best thing to do is let it go.”
"When a situation creates chaos, the best thing to do is let it go.”
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These are wise words from women, but this duo also describes themselves as “ageless.”
Siham and Iman are wearing Keds' Triple Metallic and Triple Solids.
“Being able to see yourself in every woman regardless of race, class, religion..." the site duo says. "When that happens empowerment is just a byproduct.”
Boundless as well. In the last five years they say their relationship to their career has changed for the better. “We've completely let go of the notion that a label or anyone for that matter can make or break us. We are the architects of our lives.” Dream gigs include performing at the World Cup. They like to keep it in the family. “Dad was a professional soccer player in Somalia and I think we'd secretly be fulfilling one of his dreams as well,” they share.
As for secrets to success? “We're taking responsibility for everything that happens in our life both good and bad. Thankfully it’s mostly good.”
Their music and their capital "P" Purpose, which includes working with the UNHCR, keeps them going. “We know that our musical gift is our tool to touch the world.”
Styling provided by Reservoir LA. Hair and makeup provided by Glamsquad. Photography courtesy of Light Lab and Woodnote Photography.
Music: DJ Nikki Pennie
Turned the tables on her career.
This article is part of our Create & Cultivate 100 List created in collaboration with KEDS, you can view the full Music List Here.
Turned the tables on her career.
Imagine being offered a job for a gig where you don’t know the ropes. Would you say yes? Or be too scared? That’s what happened for DJ Nikki Pennie. She wasn't always adept at getting rooms to dance. The British-born stylist started her career in the fashion world, but folks in the industry kept getting offering her DJ jobs.
“It was the last thing I ever thought I would end up doing,” she shares. “I got offered a few DJing gigs for fashion brands before I even knew how to DJ three years ago and the rest is history.”
History and a lot of hard work. “I saw an opportunity and I ran with it,” she says. “I took a risk, put in over 100% and thankfully, it worked out.”
In an industry that remains dominated by men, Nikki says it’s important for her to identify as a female DJ, but that women have the power to “conquer everything.”
Read through her interview below.
What are some challenges you’ve encountered along the way?
There have been so many. To start, I couldn’t DJ. I was fortunate enough to be introduced to Dave Garnish. He’s an incredible British music producer who was in LA at the time working on projects. He was kind enough to train me. He was literally a Godsend! I was also lucky to have the intuition to read a room, which is one of the most important DJ skills and that’s something you can’t get from training.
How do you feel as a woman in the music industry?
It’s an exciting time as the barriers are less significant.
“I took a risk, put in over 100% and thankfully, it worked out.”
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What keeps you going?
My ambition, drive, and a lot of coffee!
Who are the people you consider mentors or influences and why?
Dave Garnish is my mentor. I have so much respect for him and what he has achieved. He has now opened his Garnish Music Production and DJ schools in London, LA, and Brooklyn. His talent, wisdom and kindness are precious!
What’s next? Do you have any five year goals?
I am starting to produce music this year, who knows where that will take me?! I don’t really make long-term plans. I think sometimes it’s better to enjoy the journey and see where life takes you!
Is there a habit or routine you swear by?
My Dior beauty routine, as I am one of their ambassadors and their products are the best (I am not biased). The Dior Star Canceler is a life-saver especially with the late nights, jet lag, and traveling involved with my job.
What is a time in your life when you thought, ‘I can’t do this anymore?’
There have been so many points, but thanks to the support from my amazing friends and family that have supported me… I have never given up.
What is your favorite life advice?
When you fall, always get up straight away.
How has your relationship to your career changed in the last five years?
I am much more confident than I was five years ago and I really feel that anything is possible for anybody.
What’s on your career bucket list?
To DJ in Japan. I love Japan, Japanese people and the culture.
What does female empowerment mean to you?
To support an encourage our peers.
What do you do to support other women either personally or professionally?
Be kind. Kindness is one of the most important things in life.
Music: Lorely Rodriguez, Empress Of
The Empress has arrived.
This article is part of our Create & Cultivate 100 List created in collaboration with KEDS, you can view the full Music List Here.
The Empress has arrived.
Empress Of, fill in the blank. Because it could be anything.
The producer and musician (also, Libra) known to her parents as Lorely Rodriguez has been tinkering on the family piano from an early age. Coming from a musical family and a childhood spent listening to her dad's Beatles albums, the 27-year-old, studied classical and jazz for about 13 years. At 17 she got a laptop and has been making electronic music ever since.
When she released her first album, Lorely revealed that it was written mainly in solitude in Mexico. A state of being, the musician shares, that “is so extreme and forces you to deal with a lot of your own personal shit." She claims, "I needed something really drastic like that for my first album because I didn’t really know what kind of album I wanted to make. To some extent, I always make music in solitude because…I work alone!"
Empress Of is her solo project, but the LA-native isn't sure she'd take the same approach again, at least not at the moment. "I don’t think I need to go to the extreme of being in a lake town by myself for a month right now,” she says.
What she does need is more time to cook for herself, as well as “coffee and museums and weird ‘70s horror movies.” As well as playing live shows. “I love that part so much,” she says. She also maintains that though singles are the “immediate songs that grab a listener,” she “loves albums and will probably always make music thinking about that bigger picture.” She's currently working on her second album, an experience she's called an "emotional roller coaster-- not so much making the music, but playing it for other people."
After moving home to LA from New York last year (the musician won’t tell us what coast she prefers, only admitting that she enjoys "not freezing"), she harps that she think it’s important to follow your intuition, “like Jewel song.” In all seriousness Empress Of knows the importance of “believing in the choices you make as it is your art and company you are representing.”
More from Empress Of below.
Who are the people you consider your mentors or influences and why?
I look at the careers of people I really respect. Bjork has always been a big mentor for me. Frida Kahlo as well.
What does female empowerment mean to you?
That phrase means equality to me. Having the same opportunities regardless of your race, sex or sexual orientation.
How does it feel to be a woman in the music industry?
It feels great. It feels like all the other things you would imagine being a woman in most industries would feel like, challenging and under represented. I am very excited to work towards a day where I don't have to talk about being a woman making music and I can just talk about making music. But as far as the industry, I put my opinions out into my music so usually, most the people I work with know I won't put up with archaic mentalities.
"I won't put up with archaic mentalities."
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What are some of the biggest challenges you've encountered along the way?
Doing something else when the one thing you relied on isn't going to work. There is no formula for being a successful artist today. I try not to let that stop me or my career. Being really creative and thinking up the next and the next and the next thing to do is part of everyday of this job.
What is the best piece of "real talk" advice you've received?
I think the one thing that has always stuck with me is trust yourself.
International Women’s Day is coming up. It's a global day celebrating the social, economic, cultural and political achievements of women. If you could steer the conversation around International Women’s Day, what would that dialogue be about?
I would love to talk about the future of women in the world. How can we educate future generations of men and woman on social equality so we can achieve even more progress?
Music: TRACE
18 million streams and counting; 1 dream.
This article is part of our Create & Cultivate 100 List created in collaboration with KEDS, you can view the full Music List Here.
18 million streams and counting; 1 dream.
Tracy Le, TRACE to the music world, is the former managing editor of Darling, a quarterly magazine run in LA that never retouches any of its photos (which, we love, obviously). She was the mag's first employee, having moved LA from San Diego to run the editorial department. But two years ago "music made itself known," to TRACE becoming "a serious thing versus a thing I just did for myself-- locked up in my room, playing and singing at a general volume of three out 100."
So she launched a Kickstarter revisiting all her "'not really a real song' songs," left her Darling family, and got to work on her dreams. "Before doing what I do now," she recently told her former employer, "I think I did a total of five internships, a handful of part-time jobs and two different, 9-to-5 careers. But dreaming has been a vital part of how I got to where I am." With over 18 million combined streams on Spotify and SoundCloud, she's done a little more than dream.
We caught up with TRACE, recently back off her first US tour, to talk risk, reward, and that time she had less than $25 in her bank account.
You left a job to pursue a dream. What are some of the challenges you face?
No one, it seems, is in the exact same position as I am. Being a musician is so complex and everyone has their own path and thoughts on what is best (for them and in general) and what has worked and what hasn't. I think for me it's knowing that there isn't really just one way to get to point B from point A. (I also think there are like 100 point Bs). Another challenge lies within creating boundaries with people. It's such a people-heavy industry so it's been a semi- challenge not necessarily knowing everyone in LA who is in the music industry (i.e., where does one find a lawyer or anyone know what a booking agent looks like? HAH!), so when you do meet someone with wisdom and experience, there's a lot of discernment and patience that goes into it all.
What is the best piece of "real talk" advice you've received?
No one will care about your music more than you do. So no one will (or should) work harder for your music than you do.
What is your favorite life advice?
Work hard. Then work harder. Then work even harder.
Is there a time in you life when you thought, 'I can't do this anymore?'
Maybe that one time my bank account hit below $25 dollars. That was a bit back, but that was a moment where I felt vulnerable to sacrifice.
"No one should work harder for your music than you do."
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What's next?
Next is new music and more shows. The five year goals would likely include having at least one full-length album done under my musical belt, having done festivals and tours internationally, and having built a light to medium-heavy portfolio for the songs I've written for major artists. It's dreamy but here we are.
What's a habit or routine or routine you swear by?
Pop Physique. LOL. But I would say exercise, in general. When I can't write a song or am too lazy to do proper vocal exercises or can't sleep, or go on a bad date even, I exercise.
How has your relationship to your career changed in the last five years?
I don't take it flippantly or lightly. It's become a more serious (but like in a good way) relationship.
What's on your career bucket list?
Write for Rihanna, write with Sia, sing with Drake. Easy...
What does female empowerment mean to you?
The perfect balance between grace and strength.
What do you do to support other women either personally or professionally?
I lend my ear and listen. I give a stern talk when needed. I connect them with resources. I am slow to speak.
TRACE will be performing at GIRLSCHOOL on January 28th in Los Angeles.