Finally! It's the Launch of the Best Plus-Size Collection Ever
Nicolette Mason and Gabi Gregg are taking over.
photo credit: Premme.
"We're so excited to finally debut our collection, Premme. This is a dream come true for both of us and something we've been working on behind the scenes for years," shares blogger Nicolette Mason.
Launched online this morning Premme is the fashion-forward collection from Mason and fellow blogger Gabi Gregg of GabiFresh, with rightly fresh pieces sized 12-30. A combo of the words premiere, premium, feminist, and femme, Mason says, "Premme was born out of our own frustrations in the plus-size fashion market. We know there are amazing brands out there (and we've been shopping them for years) but still felt like something was missing, and we wanted to create a collection of statement pieces for the babes who aren't afraid to break the fashion rules."
photo credit: Premme
Furthering, "It's been SO hard to keep this secret, but we're so excited to finally share everything. We're starting with a limited edition run of 15-pieces that are inspired by street style and runway trends and are informed by our work experience and the insight our community has shared with us over the years. We can't wait to go on this journey together and grow as a brand."
We can't wait either.
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Finally, This Major Blogger Is Launching a Solution for This *Hush Hush* Beauty Issue
Say hello to Megababe status.
photo credit: 12ish Style
Boob sweat? Thigh chafe? Raise your hand if you’ve been there. Yeah, us too. And it’s why megababe Kate Sturino of 12ish Style is launching her Megababe product line.
Determined to deal with the not-so-chic, but oh so relatable parts of fashion, Kate developed Megababe Thigh Rescue ($14) to deal with the issue. Forget men’s products. Forget rubbing Vaseline on your body. The fashion blogger took matters in her own hands.
The deodorant-like stick, which is available for pre-order now, starts shipping on June 26th. Crafted with ingredients like aloe, grape seed oil to promote collagen production, lime oil for healing purposes, and pomegranate seed extract to protect the skin, it is a toxin-free formula that will keep skin happy, hydrated, and chafe-free. While you’re at it, Bust Dust, which is set to launch mid-July, is a ultrafine, 100% natural powder. Kate calls it the “final word on boob sweat,” because “talc is nasty stuff.”
We caught up with Kate to talk the sweaty motivation and why this is product you’ll want to pull out of your Chanel bag.
Why launch a product line?
I have been dealing with thigh chafe forever! And yet judging by the anti-chafe products out there, chafing seems to be reserved for men and athletes. I was sick of toting a men’s stick around in my handbag, and even worse was having to pull it out in front of people. Even though some of what’s out there does work, a lot of it is full of toxins and none of it is designed for me to pull out of my Chanel bag! And I was done wearing bike shorts under skirts -- the last thing anyone wants on an 80 degree day is another layer!
All I wanted was a non-toxic anti-chafe stick that would make me feel cute and not embarrassed. And year after year I couldn’t find it, so I decided to make it myself.
Tell us about Megababe?
Megababe was born out of a personal need for cute solutions to not-so-cute issues like thigh chafe and boob sweat. Start asking around and will you discover how many women of different shapes and sizes actually deal with these “hush hush” things. So many! I don’t know how or why there came to be a stigma around these very normal issues, but Megababe is here to say there’s nothing embarrassing about your thighs rubbing together or your boobs sweating on a hot day. We’re going to take care of it for you so you can get out there and live your life!
"Megababe is here to say there’s nothing embarrassing about your boobs sweating on a hot day."
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Where can we buy it?
Exclusively at megababebeauty.com ; IG: @Megababe
There you have it. Sweaty girls unite.
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How This Blogger Is Fighting the Plus-Size Retail Problem
Throwing retail a curve ball.
As a size 14/XL fashion blogger, one of my top pet peeves is being denied the experience of brick and mortar shopping.
I would love to spend a Saturday out shopping with girlfriends, but I almost never do it. And here’s why: even though I represent the average size woman in this country, I can’t walk into most brick and mortar stores and fit clothing on my body.
Take J.Crew and Madewell for instance. Two brands that are steeped in Americana and accessibility, unless you wear above a Large in which case you are directed to shop online. Let me repeat, I wear the average size in this country, but I can’t walk into J.Crew and buy a sweater! Does anyone else think that is nuts? My bruised ego aside (and trust me, it is bruised), do these retailers know how much money they are leaving on the table? Jenna Lyons, I love you girl but what are you thinking?!
Looking at it objectively, it’s not hard to see how this came about. As the ultimate luxury good, fashion has always been an industry built on exclusivity. Unless you possess the required means, access and body type, high fashion simply is not available to most.
Maybe the problem is that for too long this high fashion “you can’t sit with us" mindset has trickled down to the retail level, creating a world where average women like myself can’t walk into an average store and shop.
But if the old model is a trickle down from fashion into retail, I think we are starting to see a new model: a trickle up from social media into retail.
"We are starting to see a new model: a trickle up from social media into retail."
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Thanks to social media, body positive women like Ashley Graham, Iskra and their over 6 million combined followers have given a voice to an entire swath of previously ignored women. Women like me who spend on handbags because we can’t walk into a store and buy clothing, or who are too frustrated with shopping to enjoy it as an activity with friends.
Thanks to the influence of social media, we are seeing mass brands start to welcome more of us with open arms. This can only mean a win-win for everyone, retailers included (cha-ching!). Aerie has been at the forefront of this with their popular #unretouched campaign and commitment to inclusive sizing in their brick and mortar stores. At Ann Taylor there are rumblings of a plus line launching this year (yes please!). And while Kate Spade isn't exactly a mass clothing retailer, did you know they carry up to size 16 in store?
I think we all know there’s enough room for everyone in the retail world. And it’s refreshing to see brands starting to wake up! Here’s to hoping the day that I can walk into J.Crew and buy a sweater can’t be far off.
Katie Sturino is a size 12(ish) New Yorker who believes great style can look chic at any size. She started the12ishstyle.com to introduce girls like her who wear sizes 12-18 to fashion forward brands across extended and plus sizes. Click here to read her piece on Turning "Big" Into Business.