How This CMO is Transforming the Cannabis Industry For Your Health
“We are building a leading modern wellness brand, not a cannabis brand.”
What happens when women and cannabis join forces? As it turns out, success. dosist, an award-winning California-based wellness brand, is proof. Their proprietary cannabis pen offers a safe, consistent dose of formulas created to promote sleep, pain relief, calmness, and more. We were thrilled to partner with the company, named Fast Company’s most innovative brand in 2018, to host a happy hour our Miami Vision Summit. Below, we chat with Anne-Marie Dacyshyn, chief marketing officer, about what women bring to the table in the wellness industry and how dosist is transforming healthcare...one dose at a time.
You joined Dosist in July. What appealed to you about the company, and what did you most look forward to?
What appealed to me about joining dosist were three key and powerful things: First, it offered me the chance to be part of a monumental global shift where this incredibly powerful and therapeutic natural resource is on a trajectory towards widely adopted legalization, which is huge from a wellness perspective. Next, I was inspired by dosist in particular in that it had already pioneered and innovated a game-changing proprietary dose control device and targeted formulations, all aimed at helping people naturally manage their health and happiness. And finally, the leadership team and brand culture led by CEO Gunner Winston was beyond inspiring, so when it all added up I knew this was a chance to make history in not only transforming the cannabis category, but also transforming how people think about healthcare, working with an incredible and talented team along the way.
Women hold more executive positions in the cannabis industry than the average U.S. business. Do you think women bring a unique perspective to the category, and how do you see female-led companies changing the future of cannabis?
To start, at dosist we are 100% focused on the wellness side of cannabis use, and in fact are building a leading modern wellness brand vs. a cannabis brand. And I believe it is that important distinction and focus on health and wellness that has attracted an influx of women into the space and into our brand in particular, as consumer history has shown us that women have often been the catalysts in helping shape and drive the new global “modern wellness” platform as they continue to seek out and demand natural alternatives to support their wellness routines. So, from there it is only logical that more women are stepping in and helping drive this initiative and conversation through key roles, to help accelerate the access to and development of more cannabis-based wellness products.
As for how this influx shapes businesses at dosist we believe the best products and brands come out of companies with a culture that fosters and promotes diversified thinking across the board. So for us that comes from building a diverse leadership team that is not just about gender diversity, but also diversity across backgrounds and experience, and it’s all of these factors that are paramount to achieving our goals.
“There is still so much misconception and stigma that exists around this amazing plant, so it is imperative for us to ensure we are always educating first and foremost about its potential as a powerful therapeutic tool.”
Dosist is run by a more diverse leadership team than the average brand. What advantages does this have, from both a marketing perspective and an internal one?
We’re certainly proud to have a female CMO, CFO and a diverse team. But we’ve never thought about it in terms of hiring quotas. At dosist we are committed to developing talent around three principles – inspiration, collaboration, and accountability. And, do you share our vision of transforming healthcare? It’s those shared values across the team, combined with our commitment to innovation in products, therapeutic formulations and consumer experiences that inspire and differentiate us in empowering consumers to naturally manage their health and happiness.
What differentiates dosist from other companies in the cannabis space?
To start, at dosist we are focused on an entirely different approach in that we are building a leading modern wellness brand which uses cannabis to provide relief from some of today’s most common ailments through science and innovation. Our products and formulas are engineered to take the guesswork out of cannabis treatment, and create consistent, safe and effective results for our consumers.
We achieve this through a few key things. The first is our proprietary and award-winning dose pen, that uses superior vaporization technology to activate the key cannabis compounds in our targeted formulas and delivers a precise 2.25 mg dose each and every time, notifying the consumer of a complete dose with a slight vibration. Dose control is imperative to effectively using cannabis as a therapeutic tool, and we are the leaders in this technology and initiative.
Next, we worked with leading cannabis scientists to engineer our six targeted formulas:
Bliss, Sleep, Calm, Relief, Arouse and Passion, to deliver optimal health benefits without the sometimes overwhelming effects of THC. From reducing pain and inflammation to getting a better night’s sleep our formulas are expertly engineered to elevate your health and happiness naturally.
And last, we are dedicated to being the leader in providing education and awareness for consumers about cannabis. There is still so much misconception and stigma that exists around this amazing plant, so it is imperative for us to ensure we are always educating first and foremost about its potential as a powerful therapeutic tool. We are committed to breaking through the pre-existing barrier of misconception and ultimately removing the stigma that still exists.
What about your job makes you feel most fulfilled?
In short, all of it. From the opportunity to be a part of something that is so impactful to so many people’s lives and the incredible stories we hear from our customers every day, to the amazing and talented group of people and partners that I get to work with (like partnering up with Create & Cultivate at Art Basel!), it’s an incredible journey we are on to help people discover cannabis and utilize it as a safe, therapeutic alternative medicine. So it’s all of that and more that keeps me fulfilled, inspired and grateful.
MORE ON THE BLOG
Why Sophia Bush Says She's a Tender-Hearted Softie—Who Takes No Sh*t
Don't even.
SOPHIA BUSH IS A FORCE.
Read on.
Sophia Bush is the woman you want your daughter to grow up to be.
She's also the woman who would tell you to encourage your kid to be their own person. Forge their own path. It's certainly what she's done. The activist and actress jumpstarted her career when she dropped out of the University of Southern California at 21 to join the CW TV show One Tree Hill. On her 30th birthday, she built a school in Guatemala with the Girl Project. She's raised money for those affected by the Deepwater Horizon oil spill, lived on $1.50 a day to raise awareness about global poverty, taken to her platforms to call the GOP "heartless," supported diversity in Hollywood, gay marriage, and women everywhere.
We caught up with the powerhouse to ask, well, everything about her drive, passion, and badass squad (like the very rad, Ruthie Lindsey).
Read on.
You made a name for yourself in Hollywood, but activism has always been in your heart. What do you want to be remembered for?
What we do is not who we are. That’s true for all of us. Our careers, no matter what kind, are simply a piece of our greater life puzzle. So personally, I hope that the people who matter most to me remember me as a passionate person who stood up for others. As a woman who was for other women. As a friend who showed up to the best of her ability. And as a tender-hearted softie who took no shit.
I hope that the people who matter most to me remember me as a tender-hearted softie who took no shit.
You’re heading to Houston pre-Style Summit. Why is it important for you to be there early?
It’s devastating to see the effects of Harvey on Houston. But seeing folks step up and show up to help is deeply inspiring. I’m just hoping to do my part and lend a hand where I can. Beyond donating and sending clothing and other supplies, knowing that I have the opportunity to lend a literal hand means a lot to me. Our government may be lead by petulant children who feel that arguing about whether science is real or not — newsflash: It is. Arguing that it isn’t is as stupid as claiming that gravity doesn’t exist—but we as citizens can sidestep the madness and show up for our neighbors. That’s what makes this country so great. Us, and our commitment to and support of one another.
You’ve said that in your early career you felt treated like a “chess pawn.” Which, so many women experience, inside Hollywood and out. How did you come to understand your power?
Understanding power is an interesting notion, and I believe that it’s closely tied to self-worth. But self-worth is not a fixed destination you arrive at and then poof! You never feel insecure, or threatened, or anxious, again. Sadly. Wouldn’t it be great if it was!? As those notions of power and worth apply to career verticals, there are systems and behavior patterns in place that subjugate and challenge women everywhere. In every business. From micro to macro aggressions, we face consistent and unrelenting adversity. It’s exhausting. And for me, refusing to be treated as a chess pawn or a plaything or an object was a reaction to that adversity, and it's blatantly and undeniably unacceptable. There is only so long that people can and will put up with circumstances that are flat out wrong. Using my voice, and standing up for myself and those around me has made all the difference.
"Self-worth is not a fixed destination you arrive at and then poof! you never feel insecure."
Tweet this.
How have the past few years changed your thoughts on what your next five years look like?
The past few years taught me a lot about what I want, and also about what I will not tolerate. The positive and negative ends of the spectrum of recent experiences have both been great for goal setting. Everything is a lesson. And it all boils down to the truth that I’m ready to take more control of my career and what it looks like. That will affect projects I want to helm — as an actor, a producer, a director — and the way people working on those projects feel when they come to work. And that’s what I’m looking forward to most. Creating environments that feel safe, freeing, creative, and open. That’s perhaps the greatest way I’ve come to understand my power thus far. And I’m so looking forward to what’s next.
"Champion other women. And you’ll draw in women who do the same for you."
Tweet this.
You’re surrounded by such a stellar squad. Can you chat a bit about the moment when you knew female friendships would power you through?
I cannot remember a time when that truth wasn’t clear and apparent to me. The adage “it takes a village” exists in our cultural lexicon for a reason. We are communal beings. We find greater happiness in a community than in solitary existence. And my community of women is such an exceptional example of that truth. We are a family. We lift each other up. We challenge each other. We support each other in work, family, play, and adventure. I’m in awe of my friends’ brilliance and boldness. Their creativity and their capacity for love. I cannot say enough good things about them. We are a tribe of women that is truly for other women. And if you want friendships like that? Be a woman like that. Be for other women. Collaborate with other women. Champion other women. And you’ll draw in women who do the same for you.
Arianna Schioldager is the former Editor-in-Chief at Create & Cultivate. You can follow her @ariannawrotethis.
MORE FROM OUR BLOG
Create & Cultivate 100: Entrepreneur: Lisa Sugar
THE DIGITAL PIONEER.
THE DIGITAL PIONEER
Lisa Sugar is as OG as a digital pop culture trailblazer can be.
As founder and president of POPSUGAR, the eponymous global media empire she started with her husband “when social media wasn’t a thing and the iPhone wasn’t invented yet,” Sugar oversees the business side of company she built from the ground up.
With a global audience of over 400 million and 3.1 billion views, POPSUGAR is an addictive information destination for the digital generation, spanning entertainment, fashion, beauty, fitness, food and parenting. “I took a risk and started something completely different on my own,” says the former ad exec, noting that managing excel spreadsheets and budgets were not her calling.
For more on how this internet maven made it, read on below.
Name: Lisa Sugar
Instagram: @lisapopsugar
You were an internet trailblazer. A pop culture digital pioneer. What was it like in the early days?
It was a blur of writing, writing, writing — digging for the next story and writing some more. I became so addicted to how fast I could write and finding something first. I had to force myself to take breaks. I also knew I needed to stay in touch with my readers to maintain momentum and I was addicted to the feedback and the thrill of cultivating an engaged community. We spent so much time in the comments and creating forums for our most passionate and active users. Everything was so new and there was no playbook yet!
We had to test and try new things all the time and figure out what our audience responded to the most and do more of it. We had such an amazing time finding stellar talent. There are so many creative people who are passionate about learning more about their fields and becoming experts. I also loved partnering with similar sites and working together in ways that were considered totally taboo by traditional companies. We had to exude our passion for what we were creating at POPSUGAR so investors, employees or partners would feel confident and take the risk to work with us! Oh, I also had my first daughter, Katie, in the midst of the first year launching POPSUGAR. It was a family affair — I started the company with my husband, Brian, and some very close friends joined us early on. We were such a tight group — we still are. Katie was born literally on our first official day of team training. Those first few years, she was in the office with us every day. POPSUGAR was a creative explosion we were all caught up in.
What from your past prepared for such a massive undertaking?
So many experiences from growing up prepared me to become a leader. Most impactful was seeing how much my father loved his job and how well he treated every person in his office. He greeted the mail room attendees, the receptionists and his assistants with the same smiles, hugs or handshakes as he did his partners or his own bosses. I loved seeing that. I was an avid soccer player growing up and loved team sports. I learned not only to play at the top of your game but also how crucial it is to encourage others and to collaborate. I also married young and moved across the country three months after to a place where I knew no one but my husband. Starting life over was a challenge. Not only did I make new friends that are like family, but I was also able to get my self-confidence strong enough to take a risk to start POPSUGAR with Brian. We became a husband-wife team who could tackle anything together.
Did you have a feeling it would be huge?
I had a feeling we were on to something when I saw the audience grow so quickly. Within a year of starting POPSUGAR, I had 1 million readers, and that felt incredible! That said, if you had told me when we started that I was founding a company with 360 employees and a global audience of 300M, I’m not sure I would have believed you ;)
What are the common challenges you've seen among female business owners and entrepreneurs?
Being an entrepreneur is extra challenging for a woman, so it’s important to not go at it alone. In my case, I built POPSUGAR with my husband, Brian, but for others just starting, it’s about finding support through a community that includes anyone you think may be helpful. Don’t be afraid to ask for help, recommendations and connections from those you think would be interested or helpful. Another obvious challenge is the everyday juggle of family and work. When you find a job you love so much, you want to spend time investing it in, but you also love your family more than anything imaginable. That is a tough push-pull that never goes away, and unfortunately, it also is the basis for the larger gender bias that exists around the world. We all need to be more conscious of it. I am personally very tuned in to the challenges of balancing a family and a career, and at POPSUGAR, we have worked hard at making the transition back to work as easy as possible. In my life, and in many women’s lives, balance is important but often hard to achieve. I find it helps to be very present wherever you are at any given time.
"Being an entrepreneur is extra challenging for a woman, so it’s important to not go at it alone."
Tweet this.
Where do your drive and passion come from?
Our audience and fans and my family continue to drive me to keep going, whether it’s challenging us to reevaluate our content, to think differently, or to get excited about a new product or site launch. The beauty of being such a young company is our jobs have grown and changed so much over the years that every day seems like it’s a new job. I want to make sure it’s also just as much fun and fulfilling for our new hires as it is to those who have been with us for the entire 11 years.
When you run into a career obstacle, what drives you forward?
So much of the media industry involves change. I learned early on you need to keep moving forward and innovating to survive. When we started, social media wasn’t a thing and the iPhone wasn’t even invented yet. Now, new platforms and mobile are an extremely important outlet for us. We can reach millions of more people thanks to them. It also means we have to think about how to budget more efficiently or adapt content for various audiences. As much as we’ve grown and changed, one thing I draw the line at is our voice and tone. I protect our supportive and kind POV. That's built into POPSUGAR’s DNA and it’s here to stay.
What is your biggest pet peeve?
I am the person who would give you a look of death if you were tapping your pen in class. I can’t stand annoying small noises when I am trying hard to concentrate.
What are your biggest fears about running a business?
Maintaining our success, of course, is always on my mind. Brian and I have so many people and their families depending on our continued growth. From there, fostering an atmosphere where people can thrive and are really be happy is a perpetual thought. I want to make sure kindness is part of everyone’s experience at POPSUGAR and I’m vigilant about banishing any whiff of a Mean Girls culture from taking hold. :)
What's something you'd like people to know about your job that they probably don’t?
What people don’t know is that I am a total beauty junkie! I love beauty products and have to test items for our Must Have subscription box and also for our upcoming beauty line, Beauty by POPSUGAR. It’s one of my favorite “work” demands :)
Every day there is someone in your shadow. How can we stay original when we are so saturated with other people's work?
We see ourselves as a family and I do my best to be really supportive of all of our entire staff. We’re successful because we let our great staff shine and find their unique voices. Every writer is original, and that’s why people keep coming back to us. If our competitors are imitating us, it’s a compliment, but we will continue to be first, purposeful and feel-good as always. Also, it’s extremely important to take the extra time to figure out the unique angle — what is the POPSUGAR POV for each story? We make sure our team works smarter to avoid going down the most obvious route.
What about your career makes you feel the most complete?
Our team! I love growing up with them. We started this company when I was 29. It’s been such a wild ride. It’s been so fulfilling to watch so many of our early staff members grow into tremendous, confident leaders. I love that. It makes me feel great. Our company mantra is “work hard, play nice,” and seeing that infuse every aspect of POPSUGAR makes me go to sleep with a smile on my face.
If you had to trade jobs with anyone else in the world, who would it be and why?
Oh, this is a fun but tough question. I love the idea of a day in the life of Victoria Beckham. To be able to design clothes, create a beauty line, be a mom to 4 adorable kids and a wife to David Beckham seems like a dream job ;) I’d say the same of Drew Barrymore too — wine, beauty line, clothing line, plus entertainment — seems like the best variety of ways to be creative. These women have worked hard and created their own paths in life to success. They continue to be creative in new ways and juggle new challenges each year.
You've said that one of the reasons you saw success was because you learned to speak up. At what point in your career did you find the confidence to really take charge and become the woman you are today?
I spent the early years of my career in advertising and it didn’t exactly foster a speak-up environment. I knew it wasn’t for me. Managing multimillion-dollar budgets in various Excel charts was not my calling. In my spare time, I was writing reviews, testing beauty products and taking any work breaks to search online and go down rabbit holes to be the first to know something new. Ultimately, it led me to speak up in a totally new way — through my writing by starting POPSUGAR. I took a risk and started something completely different on my own, and that was the first step toward truly finding my own voice. Since we started the company from scratch, I was comfortable speaking up and made sure all new employees felt the same way. It was always very collaborative. I’ve had to rend my voice as we’ve grown or my job has taken me down new roads to do more keynotes, panels, and presentations to complete strangers. This was scary at first, but I find the more I do it, the more I feel confident in who I have become today.
What's the best advice you've ever been given? Or your favorite piece of #realtalk?
The best advice I’ve ever received was from my dad when I was little: he told me to do what I love. It sounds so simple, but it’s not and sadly most of us don’t. His advice has never failed me.
What song do you sing in the shower when you’ve had a bad day?
Ha, I’m not much of a sing-in-the-shower girl, but I am happy to always blast music in my kitchen or working out. If I’m having a bad day, I’d probably throw on “Freedom!90” by George Michael, Rihanna’s “Must Be Love on the Brain” and/or “May I Have This Dance” by Francis and the Lights featuring Chance the Rapper.
TO SEE THE FULL CREATE & CULTIVATE ENTREPRENEUR LIST CLICK HERE.
Create & Cultivate 100: Beauty: Michelle Lee
EDITOR OF THE YEAR.
EDITOR OF THE YEAR.
Michelle Lee didn't have an "in."
There was no relative ushering her into the ranks at Condé Nast. Nepotism wasn't going to land her a job at a glossy. At yet, the future was always on her mind.
Michelle went to college at University of Florida choosing Journalism as her major her sophomore year. She liked writing. She liked the journalism building. It made sense. She ended up graduating with a very specific degree in Magazine Journalism, but as a result of her eagerness, she scheduled all of her classes at night and worked during the day. By the time Michelle was in the midst of her junior year she had a full time job as a Staff Writer at a Florida paper called the Weekly Planet. By the end of her time there she was penning features and cover stories. Then she skipped walking at graduation and moved to NYC. She was ready. Eager. And didn't know a soul.
Now, she's the EIC at Allure, the "Beauty Expert" beat of the magazine world. But she's flipping the script on what "beauty" means. "We did that in big ways in 2017 with our Helen Mirren The End of Anti-Aging cover, as well as putting Alicia Keys on with no makeup, and Halima Aden in her hijab for our American Beauty issue," she says. That inclusive messaging has really resonated across digital and social media.
Oh hey, Michelle Lee. We see you EIC. Boss. Babe. Badass. Game-changer. Forever learner.
Name: Michelle Lee
Instagram Handle: @heymichellelee
Adweek named you 2017 Editor of the Year. What does an honor like that mean to you?
It was such a wonderful surprise and honor. I burst out crying when I found out…like, full-on ugly cry. We’re all so busy every day that it’s easy to put your head down and forget that people are actually seeing—and enjoying—your work. So it’s wonderful to be recognized in such a visible way. When I took the job at Allure, I very consciously didn’t change everything overnight since I understood that the audience needed to be eased into some things. So, two years in, it’s wonderful to see where we are now and to see how much we’ve truly moved the brand forward in an exciting way.
In part, it's because you announced Allure would no longer use the phrase "anti-aging." Was it scary to make that kind of proclamation, knowing how many advertisers use the phrase?
It was a little scary but we really believed it was the right thing to do. Growing up, I never considered myself to be a thrillseeker or risktaker, but in business, I can be pretty fearless. I won’t jump blindly into situations but I do find that calculated, educated risks often have the biggest payoff.
"In business, I can be pretty fearless."
Tweet this.
How do you take that honor as fuel to push boundaries in 2018?
When I started at Allure, the brand was already extremely trusted as The Beauty Expert. Today, I think we’ve brought an extra layer to our mission, which is to challenge antiquated standards of beauty and to redefine what’s considered beautiful in our culture. We did that in big ways in 2017 with our Helen Mirren The End of Anti-Aging cover, as well as putting Alicia Keys on with no makeup, and Halima Aden in her hijab for our American Beauty issue. And that message has really taken flight on digital, social media and video, as well. All of the risks we took this year also made me (and I hope others, too) readjust how we measure success. In the traditional magazine world, people would typically measure success by newsstand sales. But to brands (especially ones who are going through big change) I think it’s important to give them enough time to grow and to look at success as a combination of many things, such as social buzz. To me, I wanted us to create cultural moments, and I think we accomplished that. Because we’ve exceeded my expectations for 2017, plus we’ve been so nicely recognized this year, it definitely plays into my plans for 2018!
What is the biggest challenge you're currently facing as an editor?
It’s always a challenge to figure out where time and resources are best spent. When I started out in media, an editor in chief had one job: the magazine. Today, an EIC has about 10 jobs, between print, digital, video, social, ancillary businesses, events, licensing, etc. It’s my responsibility to myself and my staff to make sure I’m spending my time on the biggest needle movers.
Where do your drive and passion come from?
I didn’t go to a fancy college or have a lot of contacts in the industry when I was starting out, so I always thought of myself as a bit of an underdog when I was younger. This turned out to be a great strength though since it taught me to have an incredible work ethic. I believed early on that I’d need to work twice as hard as everyone else. I also have a great love of learning. It really bugs me when I don’t know how to do something or if I don’t understand something. So I’ll take it upon myself to learn. I’ve taught myself photography, CSS, how to design responsive websites, video editing, and more. That love of learning has made me a better, more curious editor.
Love of learning has made me a better, more curious editor.
How else is Allure helping re-draw the lines of what "beauty" means?
One of my favorite Allure video series is also one of our most popular: Dispelling Beauty Myths. The concept is really simple. It’s just one person telling their story, standing against a white backdrop. The person tells their raw, personal story about having a feature—that’s not traditionally considered beautiful by society—but why they’ve embraced it. We’ve covered everything from albinism to acne to weight to a burn victim to grey hair to mom bod. It’s always the video series that makes me cry.
"I believed early on that I’d need to work twice as hard as everyone else."
Tweet this.
What kind of responsibility do you feel to put powerful and positive messaging into the glossy world?
Well, I’d rephrase that a bit. I don’t feel like it’s my responsibility to put out a positive message. I think it’s more effective for us to have the difficult conversations. One thing that’s bothered me through the years about the stereotypical women’s media voice is that it was too earnest, almost corny, like, that somehow women couldn’t handle the hard truth. Don’t get me wrong: we’re not a brand that is negative or attacks people. BUT I also think it’s important to not shy away from a bit of ugliness. For example, we devoted April to a celebration of skin color and diversity. For our magazine cover story that month, we featured 41 women of color talking about diversity, inclusion, and colorism and the stories WENT THERE. We didn’t hide from the hurt and pain and some pretty strong language.
I don’t feel like it’s my responsibility to put out a positive message. I think it’s more effective for us to have the difficult conversations.
Do you remember the moment (or a moment) when you first felt "beautiful?"
Oof, that's a tricky question. I don't think I felt beautiful until college. I was an extremely late bloomer. I remember going to my cousin's wedding when I was around 18 or 19, feeling like I had been the ugly duckling who had blossomed into the swan. My entire personality had changed because I felt more comfortable in my own skin. I'll never forget one of my aunts commenting, "Who is this girl? I don't even know her!"
What is your biggest pet peeve?
People chewing loudly. Or taking up the whole sidewalk...slowly.
What's something you'd like people to know about your job that they probably don’t?
How being an editor in chief involves understanding business and finance. A lot of people think it's purely creative...and for a good part of my career, it was. The track when I was starting was: be a writer than an editor, then a senior editor where you're managing a few people. But the further up the ladder you go, you start interacting with marketing and advertising and finance. Suddenly, people are talking more about P&Ls and ROI. If you want to ascend to the top of any field, learn business!
IYO-- How can we stay original when we are so saturated with other people's work?
Hire people who think outside the box and who will challenge your ideas from time to time. I think I'm pretty good at going with gut reactions and knowing when a concept feels "meh" or magical. I'm not a critical manager. I prefer positive reinforcement. But I do often challenge editors to push an idea further if it doesn't feel right yet. We've taken great pains to mold Allure into a culture of innovation. Once you do a few innovative things, it becomes addictive. And the whole staff catches on and wants to one-up what you've already done.
I prefer positive reinforcement. But I do often challenge editors to push an idea further if it doesn't feel right yet.
What about your career makes you feel the most complete?
I'm really proud of how innovative we've been at Allure this year with everything that I already mentioned but we also launched an augmented reality issue in Dec 2016, a beauty assistant chatbot on allure.com, and a really cool Try It program that lets visitors request product samples right from our site. Years ago, I knew that I needed to learn digital but I also started to learn tech and product (which a lot of editors don't do). Now, I'm fascinated by those things so I work really well with our product team...and that leads to more innovative projects.
If you had to trade jobs with anyone else in the world, who would it be and why?
I'm obsessed with food, so probably Anthony Bourdain or anyone else who gets to eat and travel!
At what point in your career did you find the confidence to really take charge and become the woman you are today?
I don't think there was one moment. I've been in a state of constant growth. And there have been many peaks and valleys. In the past decade, I've gone through moments feeling like I could literally do anything I put my mind to. And then I've gone through totally irrational moments when I thought I would be homeless.
What's the best advice you've ever been given? Or your favorite piece of #realtalk?
I always use the same anecdote when I'm asked this question so I'll give another one. I think I have an entrepreneurial spirit and I've been a business owner before. At this point, though, I'm just not into dropping everything to start a business. So how do you satisfy that part of yourself? I remember hearing about the concept of being an intrapreneur years ago on a podcast and it really stuck with me. The idea is that you start a project at your own company. It's a great way to learn new skills. For example, if you want to know more about marketing, first, be great at your main role, but then go ahead and let your boss or others at your company know that you have an interest in something else and that you'd love to help.
When you hit a big bump in the road, how do you find a new road or a detour?
I am not one to freeze and wallow. I just won't do it. Like anyone, I've had failures in my career, but I know that there's another opportunity IF I work really hard. My solution is always to spring into action immediately. Don't wait. Just move.
What song do you sing in the shower when you’ve had a bad day?
I make up silly songs about my kids, which stick in my head all day. So I'll find myself humming them or singing them in the shower sometimes. You can't have a bad day when you're singing a totally silly song!
TO SEE THE FULL CREATE & CULTIVATE BEAUTY LIST CLICK HERE.
Create & Cultivate 100 Entertainment: Lele Pons
THE MOST WATCHED.
THE MOST WATCHED.
Lele Pons had the most viewed Instagram Stories in 2017.
Let that soak in for a second. She beat out Selena Gomez and Kylie Jenner, two names that people associate "most-watched" with.
The Venezuela-born social media influencer is known for her self-deprecating and hilarious skits. After making a name for herself on Vine and YouTube, 21-year-old Elenora "Lele" Pons, grew her Instagram to over 20 million followers. The model, actress, comedian, and YouTube star has a brand deal with US makeup brand CoverGirl, walked for Dolce and Gabbana last year in Milan, and shows no signs of slowing down.
Making people laugh gives her life.
More from Lele below.
Your IG Stories had the most views, of ANYONE, in 2017. What does that feel like?
It’s so amazing! It almost doesn’t feel real. I’m really happy that people want to connect with me like that.
What are your goals for 2018?
I just want to get better and keep growing in everything I do. Last year was amazing and I just want to keep building. Specifically, I want to expand into dance and music. I have some ideas that I’m working on and can’t wait for everyone to see.
Are you ever nervous about what you put up on social? Or how people are going to respond?
There are always going to be negative people on social media, but you can’t let that scare you or stop you. Sometimes I post something where I’m stepping out of my comfort zone and it can make me feel a little nervous about how people will respond to it, but I’m lucky enough to be surrounded by endless support.
"There are always going to be negative people on social media, but you can’t let that scare you or stop you."
Tweet this.
Piggybacking on that a little, when you hit a bump in the road, what drives you forward?
Friends, family and my team. They are always there for me and always pushing me to be my best self.
What would you say is your superpower?
I think my superpower is being able to be hyper-focused, but whacky at the same time. I spend hours shooting and editing my videos and it’s a lot of hard work that I take seriously. But, I also know that what I’m doing is making fun videos, so I try not to take myself too seriously.
Why do you think you chose a career that gets people laughing?
I’ve always loved making people laugh. Whenever I was with my friends and family, I’d dance and make jokes and just try to entertain.
Photo Credit: @davisfactor
Hair & Makeup: @SmashboxCosmetics @TheGlamApp @TheOuai
TO SEE THE FULL CREATE & CULTIVATE ENTERTAINMENT LIST CLICK HERE.
Create & Cultivate 100: Entrepreneur: Allison Statter & Sherry Jhawar
THE BTS BOSSES.
THE BTS BOSSES.
Behind-the-scenes of every famous face and brand deal are incredibly important women, many of whom intentionally shy away from the spotlight. They take the phone calls. Make the deals (or walk away from them). Come up with ideas and branding. They get shit done.
Such is the case of Allison Statter and Sherry Jhawar, founders of Blended Strategy Group. Never heard of it? There's a reason for that. And #sorrynotsorry for blowing your cover ladies. Both are incredible strategists and entrepreneurs. Allison spent 16 years building her career in the entertainment industry. When she met her business partner Sherry Jhawar, the former Global Head of Marketing for Eos Products, there was instant biz chemistry. Together they founded Blended Strategy Group.
Providing comprehensive commercial, marketing and branding consultation to their clients, Allison and Sherry cut out the middle man-- talent agencies and red tape, instead making a direct connections between the brand and the client. They're like the BitCoin of client/brand relations. As Sherry says, it's important to the founders to "provide a pathway and megaphone for small brands to be heard in this insider’s world."
More below.
Blended Strategy arrived on the scene at what we think is the perfect time. People are over-managed. There are so many cooks in the kitchen. Why was it important for each of you to streamline brand and talent management?
Sherry: When I worked internally in marketing at the brand, I found that Hollywood is such an “insider’s world.” If you do not know the right people and have the right level of “cache,” you do not get very far. Naturally, if you work at a big brand with a big checkbook, everyone will take your call…but they also then try and take advantage of you because they assume you do not know any different. It is important to me that we not only provide a pathway and megaphone for small brands to be heard in this insider’s world, but also an unbiased and knowledgeable negotiating representative for the larger brands – all the while, providing the right strategy to all our clients. On the talent side, I found that many times the dots were not well connected between talent’s various partnerships – the partnerships were kept in silos vs being connected so they could amplify each other and the talent.
Allison: When I worked internally at the management company, my biggest challenge was working with the brands on the best way to activate with my talent and how to best leverage them to get them fully engaged. As we all know, there are so many different ways for brands to engage with talent nowadays. Because of that we think it is not just important, but very helpful for brands to have us on board to help them navigate through the entire process so they enter the partnership with talent on a positive note and then continue to work with them in a way the talent feels excited which in return gets them more engaged. With our expertise in both brand management and talent management, we are very valuable to brands.
Navigating partnerships is no easy feat. A co-founder relationship is no exception. How did you know you would work as co-founders?
Sherry: I know this sounds hokey, but before Allison and I decided to start this business together, I felt like there was a force that kept pushing us together (at the time, I was at eos and I worked with her on talent she managed) and I truly felt there is something bigger in business for us to together. I lived in NYC and flew to LA to spend 2 days with her to try and learn as much as I could about her! It is funny in retrospect, but honestly, in those 2 days, I learned that the core Allison and I were very similar people in our work ethic, passion for business, devotion, and closeness to our families and friends, and more. All of those qualities in Allison, along with our very clear complimentary skill sets and knowledge bases, are what made me confident to take the leap of faith and start Blended Strategy with her. In the end, it truly is a leap of faith – no matter how much “research” you do to ensure it will be a good partnership, you truly do not know until you are in it. We are 2.5 years in and still learning about each other! Like any relationship, the key is trying to find time to communicate and not get lost in the shuffle of all the day-to-day hustle.
Allison: For me, I always knew I wanted to have my own business one day, but I also knew I never wanted to do it alone. I am someone who needs my partner riding alongside me, in the weeds with me, encouraging me…. Sherry is that person. In all honesty, I didn’t know we would work as partners but I was so drawn to her that I didn’t really care, I just assumed we would figure it out and that is what we have done. For me, it was that I saw a good person who shares similar life and family values as me. That is at the core of our partnership. We love each other on a personal level first and then all of the professional aspects of our relationship come second to that. It's like a marriage, I know I need her in my life no matter what, I love her, I am so grateful for her, so all of the hurdles we encounter we just work hard to get over them. Not having Sherry as my ride or die is not an option.
Where do each of your respective drives and passion come from?
Sherry: My parents and older brother all worked incredibly hard as I grew up and are all great role models in work ethic and I always want to make them all proud. Many of my close friends are all marketers too and we fuel each other’s careers too. Honestly, I truly love seeing great and unexpected (but thoughtful) marketing come to life, and being able to do that for both our talent clients and brand clients is incredibly rewarding and fun. I love pop culture and I love products and brands– so to have a job that encompasses both, is a dream come true. I mean what other job is it part of work to watch Stranger Things and trawl Instagram!
Allison: I get it from my parents. They are both incredibly hard workers and are both self-made. They grew up in middle-class families and have worked their entire lives and made an impact on me. For me, it's about following in their footsteps and making them proud…. Plain and simple!
Relationships are a huge part of your business. How does someone with no connections begin to build those important relationships?
Sherry: I am huge proponent and fan of LinkedIn and reaching out to people on there. If you write to someone with a thoughtful and personalized message, you would be surprised how many people will write you back. Most people do not take the leap of faith to do this and it is a great platform! Additionally, it was interesting, when I first landed in here 2.5 years ago and started this business with Allison, I didn’t know many people in this industry. The few people I did know, I worked hard to foster those relationships and with new people that I met, I invested time to get to know the people and truly connect. If you are knowledgeable, honest and hardworking, people will gravitate to you and build trust in you. I feel lucky in many of the new relationships I have made in this business, as they are people I would never have gotten to know in my prior career.
"If you are knowledgeable, honest and hardworking, people will gravitate to you and build trust in you."
Tweet this.
Allison: Networking is key. Don’t stop networking. Leverage your friends' relationships, don’t be afraid to ask for introductions. I used to think I needed to do it all myself and then I realized that the support and the introductions are the most helpful when building relationships. I also think being consistent and honest is important. Once you get one person to trust you and build that relationship you have a strong foundation to work off of. One day you will wake up and be grateful you asked for the intros and that you hustled to network because you will have your own incredible network and people will be coming to you asking for help. Always return the favor!
How do you hold onto them?
Sherry: It is important to make time to see these key relationships on a someone consistent basis to stay connected. Sending interesting articles or news to the person is also a great way to stay connected. It takes work, but with the relationships that are worth fostering and holding on to, making them a priority is critical.
Allison: Make an effort to check in with them frequently, see them for lunch or drinks, drop them a “just saying hi” email and ask how they are. These small gestures go a long way.
Sherry, you are the former Global Head of Marketing for eos Products. I remember the moment when that lip balm became everything. It remains the brand's most ubiquitous product. When you're talking to celebs and influencers specifically about product dev and the strategy around it, do you suggest creating something that is niche and specific and expand from there? What are your marketing secrets?
Sherry: Yes, the ubiquitous eos Sphere (or Egg Shaped Lip Balm as many call it) is something special that I am so proud to have been a part of creating, launching and building. As for my marketing secrets, you need to hire Blended Strategy to get those! Haha! Just Kidding! In all seriousness, while eos created a truly unique product it actually wasn’t a niche category – lip balm is a huge category and we created a new approach to the category that was cool, beauty-oriented and fun vs functional. That is the key thing in product development – how are you going to address a category need in a unique and differentiated way. It can be through innovative packaging or it can be by a new approach to communicating the benefits of the products. One of our brand clients, OLLY vitamins reinvented the vitamin category by calling out the end benefit you get from taking the vitamins vs the ingredients. People do not know what various ingredients actually do, but they do know how they want to feel after they take them – was crazy that no other brands were communicating their product message that way. Also, another thing both Allison and I tell clients who want to start brands is that they should start with a focused and small assortment – not launch 40 skus at once, but 3-10 skus and build from there.
Start with a focused and small assortment – not launch 40 skus at once.
Sherry, what is your favorite thing about working with Allison? And Allison, same to you.
Sherry: Allison is one of the most open people I have ever met. There are no walls, no layers of the onion to peel back – just an open and honest approach to things. It is incredibly rare and incredibly refreshing. It is because of that, that I trust her immensely.
Allison: Sherry is the hardest working woman I have ever met. Her passion comes out in everything she does and it is truly incredible, it inspires me. She makes me want to do better every day. Her commitment not just to our business as a whole, but down to the details of our work is something I am so grateful for. I love every day that I get to work next to her. RIDE OR DIE!
What are your biggest fears about running a business?
Sherry: Disappointing my business partner and the team who works with us and relies on us.
Allison: Letting Sherry down, letting my family down and of course letting our team down.
What would you each respectively consider the biggest challenges facing young female entrepreneurs?
Sherry: As far as we have come in elevating females, most industries still have males at the top. Beauty for example – all these rising female-founded beauty brands from Anastasia Beverly Hills to Ouai Haircare to Glossier to many many more. But still, the top people at all the big beauty conglomerates are men. So being taken seriously as women entrepreneurs is still something that continues to evolve – but progress has been made and will continue to be made!
Allison: While it is clear women are now being taken seriously and have an incredible runway to start businesses, I still think we are faced with living in a man's world. Why does it have to be such a big thing that there is a boom of badass women right now… why can't we just be part of the overall story that we sit next to men and have the same abilities as them? I think that we are still being put in this bubble is a challenge.
"Why does it have to be such a big thing that there is a boom of badass women right now?"
Tweet this.
What about your respective careers makes you each feel the most complete?
Sherry: Coming to work every day and seeing a team that enjoys coming to work, is proud of what they do, and feels they learn from me and Allison. It is a priceless feeling that fuels me every day. Also doesn’t hurt when we get an email from a prospective brand or talent client saying they have heard good things about Blended Strategy! Love that in just 2.5 years our name is getting out there as a viable option for both brands and talent to utilize for marketing and branding services!
Allison: For me, it's two-fold. There is the part about walking into our office every morning knowing that Sherry and I built our business from the ground up and its ours. That fuels me everyday and I still walk in and pinch myself and feel incredibly lucky and blessed. The second piece is seeing our team and how much work and effort they put into our business. Both of those things combined complete it all for me!
To both: If you had to trade jobs with anyone else in the world, who would it be and why?
Sherry: Ellen! She makes people laugh, interviews people from all walks of life and seems to have fun doing it! Seems pretty fun to talk to people and ask them who their favorite muppet is!
Allison: Anyone in the Royal Family….. first and foremost because I love all of the philanthropic work they do. It is really inspiring. Second, because they are royalty and let's be real, they are fascinating!
At what point in your careers did you find the confidence to really take charge and become the women you are today?
Sherry: I had a moment at eos, where I looked at our advertising creative which I had led the strategy work on, our overall marketing plan, the products themselves, and all the relationships I had built around me, and I realized I was really good at my job and that I was having so much fun doing it too. I had come into my own at that moment and knew I had the trust of the Co-CEOs at eos and everyone around me – and it was an incredible feeling.
Allison: For me, I had worked for dad for 16 years and I needed to get out from under his wing and I also felt like I had done everything I could for him. I had my third son and did a lot of soul-searching about leaving my kids everyday and being a working mom. It had to really be worth it for me and so I took a leap of faith and left the job security I had working for my dad to start BSG. Best decision I ever made! And, icing on the cake was how supportive both my mom and dad were.
What's the best advice you've ever been given? Or your favorite piece of #realtalk?
Sherry: The best advice I was given, was being told that the hardest thing as a business gets more successful, is saying no to what might be great opportunities. This is something that one of the Co-CEOs of eos told me and it was beyond helpful to me as eos got extremely successful – we couldn’t do all the great things coming the brand’s way all at once as it would tip over the brand and also stretch the team too thin. And the same is true at Blended Strategy – Allison and I consistently sit together and evaluate the how, the what and the when in growing our business and have had to say no to potentially great opportunities because it just wasn’t the right time for them.
Allison: Best advice I have ever gotten is to be ok not doing it all. I have minor OCD and I need everything to be perfect in life and in business. As a working mom that is impossible. I had a friend tell me it was ok to let 50% be my new 100% and that it’s ok to not do it all. It really has helped me prioritize and balance it all.
When you hit a big bump in the road, how do you find a new road or a detour?
Sherry: I like to talk through things to see if I can get to the solution. I rely on Allison and several of the girls on our team to be sounding boards for me when I hit a bump. I do fully subscribe to the philosophy that things do happen for a reason – so even bumps or disappoints along the way are there to help guide us to the right outcome.
Allison: I rely heavily on Sherry during the bumps. Another reason its nice to have a partner, I don’t feel alone when we have to make hard decisions or we are faced with bumps. Sherry and I really support each other and will sit together and talk through the bump and we get through it and then it becomes a distant memory!
What song do you sing in the shower when you’ve had a bad day?
Sherry: “Where Does the Good Go” by Teagan & Sara. It was the song that Meredith Grey and Cristina Yang “dance it out to” in their last scene together on Grey’s Anatomy. I loved that moment of that friendship and that song just lifts me up.
Allison: “Don’t Stop Believing” by Journey. A classic and my all time favorite!
Photo Credit: @davisfactor
Hair & Makeup: @SmashboxCosmetics @TheGlamApp @TheOuai
TO SEE THE FULL CREATE & CULTIVATE ENTREPRENEUR LIST CLICK HERE.
Issa Rae on Failure, The Old Hollywood Boys Club & Throwing Chairs
When Issa Rae joined us on stage at Create & Cultivate Seattle as keynote conversation with CEO founder Jaclyn Johnson there was a fair amount of fan-girling that went on. Which, fair. The self-made YouTube star has made moves since Awkward Black Girl, creating and starring in HBO's Insecure, as well as landing in Time Magazine's "Firsts" issue, credited as the "First black woman to create and star in a premium cable series."
Here's what she shared with the audience.
On the old boys club:
"You’re constantly getting excuses from higher-ups that they can’t find people.. But they’re not trying hard enough.
Sometimes you have to take a risk on people that have no experience, so they can work. There is an old boys club at the end of the day. They’re recycling people and they are risk-averse. But when you have black and Latino people supporting a black show, the results are clear and it feels authentic. For us it was making sure that we’re doing our part to give other people the spotlight."
On your ‘one shot':
"During Awkward Black Girl... I was producing that out of pocket, and my pockets were empty. That was hard. I produced it with 25 dollars. We set a Kickstarter goal of 30k and ended up raising 60k. And then Pharrell [Williams] contacted us in the middle of our season and asked if he could fund the second season. That changed the game from there."
Shonda Rhimes and co ended up reaching out to Issa.
"I was producing Awkward Black Girl out of pocket. And my pockets were empty."
Tweet this.
"I pitched them a show called I Hate LA Dudes. It was something true to my heart and true to their hearts too. I developed that with them. I felt like it was my one shot. I was extremely eager to please. Shonda was great at hand-holding but where I fell short was navigating network notes. When the studio and network would give notes I was a 'yes woman' and I lost what I was trying to say in the process. At the end of the day they want you to funnel their notes through your voice. I didn’t get that at the time. They ended up passing on the series. I thought that was my one shot. So when HBO called and I knew that I should never dilute my voice again."
On failure:
"I can’t go a day without failing. I think where I thrive is knowing I’m not gonna make that mistake the same way again."
On bringing up other people:
"Too often we try to find people that are established or go the star route and networks encourage that. But I’d been following Yvonne’s [Orji] career for such a long time, just via Facebook. She was one of the random people I had friended post election when she had posted a video trying to claim Obama as a family member after the election. I thought it was the funniest shit ever. I just friended her. When we got picked up I hit her up and said, ‘Hey will you audition for this?’
The web is where you can be the most free. It’s your pure unfiltered voice. And it’s where you can highlight other content creators. Which is what Issa Rae Productions is about. It’s about building a pipeline to get people into television and film. It’s been super exciting as a genuine fan of dope artists.
Everyone on the Insecure team is all about that. Elevating other content creators. That’s what it’s going to take to shift the industry and shift the crazy excuses as to why there aren’t relatable shows of color."
On first mini-viral moments:
"Me and my girlfriends were sitting around drinking Moscato one night. Because we heard Lil' Kim talk about it in a song. And we could afford it. We had a freestyle session where I thought, I need to record this. We are killing it. We weren’t. I used Windows Movie Maker and turned it into a music video. It spread around our campus."
On breaking into the industry:
"At the same time [as the viral videos] I was trying to break into the industry traditionally. I came to LA to try and sell a spec script I wrote with a partner. I was told by executives that there was no audience for the kind of work we we’re trying to do. I had a lightbulb moment when I thought I am such an avid user of Facebook, it would be so cool to do a mocumentary about what it’s like to be black at Stanford and just upload it. And did it. It started spreading to other schools. For me that was an epiphany that I had direct access to an audience. But I graduated and didn’t do it again until about two years later. Awkward Black Girl was my third web series. It blew up from there."
On being ‘Insecure’
For Awkward Black Girl I was 100% nervous. I had never put my own face out there. I wanted another friend to star in it, but by the time I actually went through with it she was like, ‘Girl I’m in law school.’ I knew I was running out of time. And I knew the character and that I could play it. That took a lot of pumping up. I know how ruthless people are, but I had to get over it. I had my best friend come over and showed her the first edit and watched her genuine feedback and laughter. Then I closed my eyes, uploaded it, and went to sleep. By the time I woke up, it had spread beyond my network, which I thought was just incredible."
"I can’t go a day without failing."
Tweet this.
On representation:
"I was a fan of television shows that had a specific type of humor. But I never saw people of color representing that humor. Sometimes they were being laughed at or the butt of the joke, but they weren’t cracking the jokes."
At the time Issa had a film blog where she would vent her frustrations.
"On the blog I would talk about what I wanted to see. And I would talk shit a lot. And one commenter was like, ‘Bitch you talk a lot of shit, why don’t you do it?’ And I was like, 'Oh maybe I can.' So I really created Awkward Black Girl so I could continue to talk shit."
On the start of her career:
"There is someone who should have equity and is the reason I put out the show. Commenter ShyWeb18 is responsible for my entire career. Shoutout to her."
On female friendships:
"When I was in in college I loved watched the reality shows for the drama and the ignorance and the ridiculousness of it. But then I thought this is all we have depicting black female friends. We’re constantly battling each other, we’re conniving. We’re throwing chairs and wine bottles at each other. And I’ve never thrown chairs in my life.. at my friends. We wouldn’t be friends after that. I wanted to depict the real friendships that I knew. Yvonne’s character Molly is based off of one of my best friends.
I love women. Some of my best friends are women. There’s just a comfort and a shorthand and a support system. For me it comes from being around dope active women. There’s a narrative that we don’t support each other, that we’re catty, that we tear each other down. That’s never been my experience. It’s so rewarding to grow with so many different women. "
Photo credit: Smith House Photography
Arianna Schioldager is editor-in-chief at Create & Cultivate. You can find her @ariannawrotethis.
MORE FROM OUR BLOG
How This Touring Photographer Survives Life on the Road
She's photographed Dolly Parton. That's all we're gonna say.
Allister Ann recently spent two days with Dolly Parton in Nashville. How's that for a 9-5?
Hint: it's not. As a successful music photographer and director known for her work with such artists as Tegan and Sara, Cold War Kids, Andrew Bird, yes, Dolly Parton and Adele-- to name drop a few-- the photog is used to long hours on set and on tour. See, the 29-year-old is also one of the few female music tour photographers, working as Kenny Chesney's personal photographer.
But life on the road is no breeze. And it's a field that's dominated by men (tickle our tummies and call us not surprised!)-- but not for long. Though Allister admits that tour life can take it's toll, she's seeing more women join the ranks. Read through to learn more about life from Allister's side of the lens.
Do you remember the first photo you took that captured a look, a soul, a vibe, where you thought, YES! This is my medium?
I remember while walking to and from FIDM college in downtown Los Angeles, there was, and still is a large population of men and women without homes. Taking the same route every day, some of them became familiar and we exchanged greetings, over time getting to know some names and later hearing a few stories. There was a bakery close by and sometimes I would share breakfast with them. I finally asked to take one mans portrait. There was something very special seeing that film developed. It wasn't just a picture, it was someone that I had taken the time to get to know. There was sentiment within it. That's the feeling that gave it meaning.
Where did you get your professional start?
While in Los Angeles going to school, I was taking photographs all the time, and learning the trade, but didn't make the conscious decision to take it on as a possible career until I quit school, moved to Nashville, and got my first paying professional job. There truly is something to be said when declaring what you want for yourself. I won’t say it's fooling others into believing in you, but believing in yourself enough to get what you truly want.
"There truly is something to be said when declaring what you want for yourself."
Tweet this.
How did that transition to the music industry?
Music had always been a big part of my life, and Nashville naturally exposed me to some of the most talented artists in the business. My first job was photographing a musician, and it all fell into place from there.
What was the first tour you went out on?
There were several ‘unofficial’ tours in the beginning. The first being Augustana, friends who believed in me and asked me to tag along. It really just felt like a road trip with friends, but with the addition of a camera to document our time together. Another was 30 Seconds to Mars, that was an experience in and of itself. We did only festivals that part of tour, so in between photographing the guys, I met other bands and shot them as well. Some of those people are still dear friends. The first official tour was with The Civil Wars. I was hired to be their exclusive photographer/videographer. We were together for about 3 years, and I was constantly by their side to document everything. It was an incredible experience.
What was life like on the road?
Going from city to city, shows night after night, it can all blend in together, but we were happy to be there and made the most of it. You can't help but become a tight knit family when constantly on the road. In the beginning, it was smaller venues, but as it quickly progressed, the venues became bigger and the audiences larger. Our first tour of Europe was amazing. We were all so thrilled to be there and share that experience. Photographing every moment started as simply documenting but quickly changed to becoming the makings of a family album of an incredible journey that none of us ever wanted to forget.
Why do you think it’s a field not many women are in?
When I first started there weren't many women doing what I did. Traveling can be a downside for some, physically and mentally-- it can take its toll. It's a different lifestyle that can be exhausting, but also exhilarating. I've seen over time though that there are more touring women photographers now and that's inspiring.
I've seen over time though that there are more touring women photographers now and that's inspiring.
Linda McCartney, Autumn De Wilde, Pennie Smith, and Annie Leibovitz during her time with Rolling Stones opened the doors and paved the path, and I would hope that in time many more women will choose this challenging but rewarding career.
L: Jenny Lewis; R: Vérité Published, Allister Ann
Are there moments where you’ve been treated differently as a woman?
Unfortunately yes, there have been times when being a female is thought to be a disability in some way. Assumptions that I may not be physically able to do the job or that my knowledge is limited. I found over time that it's not so much having to prove yourself, but more so handling situations as they arise with professionalism and a bit of grace. If you are comfortable in your own skin, and confident in your work, it will ultimately speak for itself, and the gender factor will never come into play.
If you are comfortable in your own skin, and confident in your work, it will ultimately speak for itself.
As you’ve grown in your profession how has your photographer’s eye changed?
Not so much changing but more so evolving. What I am inspired by at the moment, subjects I'm working with, everything is a contributing element to the final product.This last year I have been studying forms and light in sculptures and flowers among other still objects.It's a nice relief from the immediate reaction that documentary work requires.
We live in a world where everything is shared, everything is very visual, what is part of your art form that digital can’t take away?
Shooting film is still why I love photography. It keeps me on my toes in the sense of feeling that I had to earn that photo. There's no immediate fulfillment, but just an excited anticipation of waiting to see if it turned out as good, or better then you hoped for. It's a toss of the coin, or luck of the draw when you shoot in film. There's something very mysterious about it that keeps me fascinated with it.
Who are you most excited to shoot coming up?
An artist that I've worked with for the past few years just announced next years tour, so I'm very excited to see that road family again and spend some time with them. Also have been working on a portrait project of some fascinating people I've been wanting to meet. Portraits to me are so intimate and allows me to spend time with a stranger and get to know them, still one of my favorite things to do when I'm home.
MORE FROM OUR BLOG
How #Girlgaze Founder Amanda de Cadenet Plans to Create $$ Jobs for Young Women
All that hustle has to lead to something.
Amanda de Cadenet pulls very few punches. “If I have zero interest in the question,” she tells us, “I won’t answer it.” It’s a refreshing frankness from the founder and CEO of The Conversation and now, #girlgaze, a multimedia photo project designed (and recent book!) to support girls behind the camera. The project's first exhibition, #girlgaze: a frame of mind, opened at the Annenberg Space of Photography in October 2016 and ran until February 2017. It featured work from up-and-coming female and gender non-conforming photographers. It was received with open arms.
As the tale of implicit career bias goes, only one-third of professional news photographers are women. Which begs the question: whose eye is capturing what's important? The goal for de Cadenet is to get more perspectives seen, and begin championing that potential early. “It’s so important for girls to understand that they have the power,” the photographer slash founder says.
“It’s so important for girls to understand that they have the power.”
Tweet this.
And understanding it they are. According to de Cadenet, the #girlgaze community is seeing exponential growth. “We are growing so fast that our heads are spinning. Our little team is just trying to keep up,” she shares while noting that this is good news. “Girlgaze is obviously a much-needed platform.” One that focuses on empowerment, something, she shares, “is anything that facilitates a person feeling better about themselves, or good about themselves. Building self-esteem is empowering. For me that means hiring more women across the board in various sectors, because careers build self-esteem.”
That means getting dollars. #girlgaze isn't only about giving women the platform, it's about getting them jobs. "Our goal is to close the gender gap one job at a time," she says. "My hope is that we give as many girls as possible the opportunity to work and share their point of view with the world by creating paid opportunities and ways to connect with each other and the people who write checks."
"Empowerment is anything that facilities a person feeling better about themselves."
Tweet this.
Where The Conversation addressed the fears and realities of women-- bringing the conversations taking place in Amanda’s kitchen about postpartum depression, sex, and gender stereotypes to light, #girlgaze has intentionally focused on the younger generation. "My audience was getting younger and younger-- that doesn’t happen," she says. The multitasking mama (of three) had to ask herself, why it was happening. What content was missing? She saw the gap, realizing that young girls’ exposure to the media, subtle racism and sexism and misogyny, was deeply affecting their self-esteem. “Something does well when it’s needed,” de Cadenet explains. And there was a need.
“They were getting impacted,” she says. “They wanted guidance younger, so I consciously made a choice to create something for them. Creativity is the vehicle for change for a lot of young girls that I know.” A generation she thinks highly of, citing young feminists like Rowan Blanchard. ‘It is our job and my commitment, now more than ever," she says, "to not abandon these issues and to support the next generation of girls tenfold... You have to take stock on a situation before you can change it and then you can create realistic tools.” For the lifelong activist and journalist #Girlgaze is one such tool, helping uplift strong female voices and views.
She also recently published, "It's Messy," a book of essays that came at the behest of her followers and focuses on the Brit's own story. "I wrote 'It's Messy' because many women and girls asked me to,” she explains. "The chapter subjects are curated by my social media audience and I pretty much stuck to what they wanted to know about except TMI about my sex life." The TMI part is debatable.
While it may seem that oft outspoken de Cadenet shares exactly what is on her mind, when it comes to young women sharing their POV she wants them to know, "Just speaking up without that consideration is not always smart. It doesn't need to be complicated, but stay truthful to your point of view no matter what and know your audience.”
Photography by Amanda de Cadenet
MORE FROM OUR BLOG
Two CEOs Walk Into a Conference Room
What follows is not a joke.
The original version of this article appeared on Darling.
Darling and Create & Cultivate have a long-standing relationship. Some might even call it a BFF-work friendship, seeing as CEO Sarah Dubbeldam of Darling and Jaclyn Johnson CEO of C&C have been friends for over five years.
So when Darling thought it would be fun for the two of them to get together, and have a quick catch-up, we thought, of course! What's better than getting real IRL?
Sarah, with and Darling managing editor Teresa Archer stopped by our West Hollywood office to meet up with Jaclyn and talk a little about why we love women, supporting female-owned companies, and the memories from the early days.
Teresa Archer: At the beginning of where you started, did you envision where you were going?
Jaclyn Johnson: It’s so funny because I always think the best businesses have no business plan. For me, when I started it was purely happy accident. I got laid off of my job before I started No Subject and the only way to go is up from rock bottom.
I always tell people, for me, it wasn’t like “I have a business plan, I have all this outreach.” It completely happened naturally and the way it was supposed to. Similarly, with C&C I was really young. I was 23, I didn’t know a lot about starting a business. I was the creative, I had all these ideas but I didn’t know about taxes and cash flow — all those things as a business owner you need to know about. So I hit a lot of trials and tribulations early on and really C&C manifested from that. I really wanted to start a community where freelancers could get together and ask, “What are you doing?” and “What’s working for you?”
So it really started out more DIY and retreats, but morphed based on my personal experiences and also the ones I heard from the other women. I saw women really need this advice, they really need a community where it’s giving you hard-hitting facts but also looks like something you want to be a part of; not a gross conference room or a legal zoom.
There’s this drawing of “the path to success” and it shows everybody thinks it’s A to B, but in actuality it’s all winding and crazy and it’s true! I mean we [Sarah and I] have known each other forever and I feel like it’s so funny to see your friends skyrocket like this. Six years ago we were like, “We have ideas!” Now, we have companies!
… the only way to go is up from rock bottom.
Sarah Dubbeldam: Yeah, we started with our mission statement which was just this concept of somehow the world being better. Originally I wanted to write a book, but we thought people have already written books about this kind of thing, so what’s a continual conversation? And we landed on a magazine.
From the beginning I wanted it to be a blog and a magazine. There wasn’t social media then, that came later. We always knew we wanted to do retreats and events and video was kind of a small inkling in my mind and I didn’t know how to do it. I was kind of the opposite [to Jaclyn] I was like, “I need a business plan!” I was an art major and I”m a creative, visionary person and I didn’t know how to do that so I partnered up early on with some people who were business majors at my college.
It was always so complicated and terrible. I had 95 versions of the plan on my computer and I was Googling “business plans” and I’d download these PDFs. Super extensive and some even said, “You just need a 1-sheet and charisma…”
JJ: [laughing] A 1-sheet and charisma! Amazing!
SD: Yeah, I was really confused about how to actually start. Same thing as you, though, we just started online content, which led to the print. It was about taking advantage of opportunity. You have to focus and figure out the shortest path to helping the business grow. That’s the hardest thing: not getting sideswiped by ideas that aren’t what you should be focusing on. Now we’re going into video because its just the most natural next step from the magazine. Darling has become a media company so that we can reach out past print and keep the dialogue we’ve started going in a really active way.
You have to focus and figure out the shortest path to helping the business grow.
TA: Awesome. What’s each of your most precious memories of the early days?
JJ: It’s funny; things sometimes happen at such warp speed that we’ll joke and talk about, “Remember that office we had that was so teeny and weird slash under construction the whole year we were there?” There are so many moments where you never think in a million years you’ll end up where you’ll end up.
I remember getting so excited about signing deals that were $2,000 and I was like, “We’re rich!” I always tell people when you’re first getting started to enjoy the beginning because once you are in it, you are IN it and you can’t even get your head up for five seconds to say, “We’re doing a great job, congrats!”
It’s always so funny to look back on, like original logo ideas. It’s horrifying! But it’s kind of the best, because you think “I can’t believe this is what I did.” All the archives show how far you’ve come.
SD: I think that my best memory of those days is shipping magazines out of my living room…
JJ: Oh, amazing!
SD: Yeah. We had like a million padded mailers in our living room, all the way to the ceiling, tables set up and our interns coming to ship them from our home. Our landlord even came and said, “You’re running a business out of your house, I’m gonna kick you out!”
The second memory is when Anthropologie emailed us to buy magazines and we didn’t know what to do. They ordered a magazine and one day we put a shipping label on that said, “Anthropologie Headquarters.” We realised that they had emailed us and were trying to buy magazines on our site but we had no wholesale set up. They were our first big retailer.
All the archives show how far you’ve come.
TA: Ok, last question. What do you each love about the other person’s brand and company?
JJ: Oooh I love this question! I am obsessed with Darling’s aesthetic, I feel like it’s very on point. I feel like there are very few brands you can look at and say, “That’s so Darling.” You’ve done such an amazing job, from the magazines to the dinners to the photo shoots to the website. You’ve built a brand that has such a feeling, an emotion and cinematic quality to it. I feel like that’s very hard to do, it’s so crowded in the market, it’s hard to differentiate yourself, but that’s what you guys have done.
SD: Thank you! Likewise, because I’m such a visual person I remember first going to your website and remember the colors, the bold font. It’s so clear what you do as a vision. From the beginning it was such a clear mission.
And your events are just gorgeous! I mean, even looking at your Instagram you get such a feeling of, “I wish I was there!” Your attention to detail is just perfect, from invites to the promoters you choose, you’ve made C&C be the coolest “next big thing.” It seems the coolest thing to be at for women in business and influence. You’ve really branded yourself as “We’re the best at this.”
So there you have it. We really, really like them and they like us. Stay in contact with Darling and check them out at Darling Magazine.
MORE FROM OUR BLOG
Entertainment: Elizabeth Plank
The voice of millennial feminism.
This article is part of our Create & Cultivate 100 List created in collaboration with KEDS, you can view the full Entertainment List Here.
Feminist at the media forefront.
When we asked Liz Plank, fab feminst, meme maker, and Senior Correspondent and producer for Vox Media a time in her life when she thought, “I can’t do this anymore," she responded: “Like five minutes ago."
As the voice of millennial feminism on Vox, Plank is on the forefront, determined to educate young people and let them know how much they matter. With a masters in gender and social policy, she has a commanding grasp over issues that affect young people, but she likewise has a mastery over creating viral videos; one of the most useful tools to reach Millennials. “Their voice matters,” says Liz about the much lambasted generation, “and if they don’t use it, they are letting someone else speak for them.”
She’s learned the ropes from mentors: Rachel Sklar and Glynnis MacNicol, whom Liz credits as two of her best friends. “They were one of the first people I was introduced to in New York and gave me the confidence of a mediocre white man,” she says. "They built a platform called The Li.st that helps women connect and empower each other, and they've built a community that's been extremely supportive and helpful for me."
The aforementioned saying also happens to be Liz's favorite life advice: “Carry yourself with the confidence of a mediocre white man.” (Noted.)
"Carry yourself with the confidence of a mediocre white man.”
Tweet this.
The champion of a feminist awakening maintains that for “far too long, we’ve let non-feminists frame the work of feminists. I think we are all feminists, we just don’t know it yet." And taking a neutral position is not in the cards. “I consider fighting for the equal rights of all human beings the neutral position and anyone who deviates from that has to explain why. I find it weird that activists are the ones who have to explain why they fight for justice. I want to know why you're not fighting.”
Though she won't mute her voice, she isn't opposed to compromise, especially when it leads to better outcomes. “Regardless of the industry you're working in, if you're never making compromises, then you're doing something wrong. Although I'm a very stubborn person, I'm also highly trusting of others (sometimes to my fault) and I've been lucky to work with people who I can put all my faith in. That's how you make the best shit happen. By working with people who challenge you to be better.”