elyce arons

Grow On: How to Double Your Revenue With Elyce Arons, Co-Founder and CEO of Frances Valentine

ABOUT THE EPISODE

Doubling your revenue is no easy task. 

You need to set well-defined goals, create meaningful connections with your customers, and discover new distribution channels and marketing opportunities.

Which is something that Elyce Arons knows a thing or two about. 

In the midst of a pandemic that has pummeled the fashion industry, the former Co-founder of Kate Spade has led the luxury lifestyle brand Frances Valentine to double (!) its revenue. 

Needless to say, I can’t wait to chat with Elyce about how she’s grown the brand exponentially, including the old-school marketing strategy she tapped into to increase the brand’s sales by 40% (!).


EPISODE TOPICS

  • Her Second Act: Building Frances Valentine

  • Adapting to the New Online Retail Space

  • Why She Recommends a Mix of DTC, Wholesale & Retail

  • Why Pop-Ups Are the Best Way to Test New Markets

  • The Importance of Regional Retail Spaces

  • How She Doubled Her Revenue During the Pandemic

  • Where She Puts The Majority of Her Marketing Dollars

  • What She Pulls Inspiration From In The Design Process

  • Her Predictions on Major Fashion Industry Shifts


RESOURCES

  • To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)


LISTEN TO THE EPISODE