4 Accomplished Women Share Their Secret Weapon for Supercharged Immunity
Zero hype, just honest herbal wellness customized for your life.
We live in an age where workplace burnout is now officially recognized as an “occupational phenomenon” and anxiety is at an all-time high. As the work/life pendulum swings out of balance during these uncertain times, people are searching for answers in a bid to restore a sense of calm and focus.
That’s where Mab & Stoke comes in with their simple but powerful mission: to make people feel their most amazing selves. And they’re doing just that with their made-to-order, customized herbal super tabs that are putting wellness back into our hands, literally. But this isn’t just another supplement selling empty promises. Their team of artists, explorers, scientists, and makers are done with waste, hype, and bad practices. They want results so they reinvented herbal wellness for modern life. Isn’t it time someone took the guesswork and grind out of amplifying wellness?
So what is it exactly? Well, these individually prepared herbal super tabs are created from a specially-selected blend of potent herbal extracts, including everything from Ashwagandha to Asian Ginseng, Elderberry and Lion’s Mane, Reishi, and more. You simply dissolve one in water, tea, juice, or a cocktail (if that’s your jam) either morning or night, or whenever you need a pick-me-up. To find a Mab Tab made for you, fill out their quick quiz and their herbal experts will get to work crafting your new BFF.
To learn more, we tapped several influential women who have been using the herbal super tab to hear their perspective on the super tab, how it’s positively impacted their health, and their daily self-care and wellness practice to maintain calm and balance.
Separate from their unique custom blends, Mab & Stoke just launched two new Readymade Mab Tabs today—Calm and Immunity—so keep reading to the end to learn more and add to cart for supercharged health.
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Do what your body is showing you it needs to feel complete—that’s a practice I do daily.”
Photo: Alex Palombo
On her morning routine…
The latest iteration of my morning routine, amidst the new normal of social distancing in the face of the coronavirus pandemic, is certainly different. I’m prioritizing my internal health as much as I have historically placed importance on my physical health and strength. It’s no longer enough to just hit the gym. I want to make sure my immune system is as strong and sound as possible. I’ve started using Mab Tabs with a dash of honey as my morning drink in place of coffee, then I work out outside with my TRX and battle ropes while following the Be Exceptional Fitness virtual training program, and then I get to work for the day.
Many of my clients are rethinking what brand innovation means to them in this climate and are realizing there needs to be a focused effort on business continuity and strategy to prepare for the unknown which means lots of sedentary time that I’m not accustomed to. My time is currently spent drafting and stress-testing crisis response scenarios. Working remotely means even more conference calls and video chats and lots of time at the computer, so I try to make sure to end my evening with essential oils and a little mediation practice to reset and calm my energy.
On dealing with stress…
My tips for avoiding burnout at work are to have and promote open lines of communication, clear expectations, delegate to the most capable and always inspire transparency. In that scenario, it’s hard to be unhappy unless you’re not adhering to the principles you’ve set for others. So much of burnout is a misalignment of expectations and an underestimate of bandwidth. I try my best to avoid doing either. As long as I’m happy and healthy, I have no stress.
On her self-care practice…
Self-care to me is synonymous with self-love. Self-care is an active exercise of replenishing and nourishing the parts of your mind, body, and soul as needed. Sometimes it’s a massage, other times it’s a therapeutic chat about life, or you're doing something to fortify an area where you feel weak. Do what your body is showing you it needs to feel complete—that’s a practice I do daily. My self-care routine keeps me feeling consistent with myself so that I can show up consistently for others.
On her top confidence-boosting tips…
Trust your intuition, know if you’re there you belong, and always know that you can create #ThePathRedefined on your life because you’re in control.
On how Mab & Stoke has positively impacted her health…
I’ve recently started using Mab and Stoke’s Mab Tabs as a daily supplement in addition to my vitamins. It’s easy to implement into my daily routine and comes packed with the natural ingredients to give me a homeopathic approach to Immunity support and better living.
On her favorite drink to drop a Mab Tab in…
Hot water and honey!
On her one piece of wellness advice…
Stay active so you can #BeExceptional!
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After spending 20 years in the corporate world, I found myself completely burned out… Turns out, self-care is a secret weapon.”
—Melanie Whelan
On her morning routine…
I set my alarm for 6 A.M. every morning. My 10-year-old son typically beats me out of bed so I need a few minutes of quiet before we leap into the day. I try to start each morning with a 10-minute meditation on my Calm App which I love. I keep clear quartz in my bathroom for manifestation and intention. It's next to my Sonicare toothbrush and I use my two minutes of teeth brushing to set my intentions for the day. I then head out to our kitchen to make breakfast for my kids before we leave the house by 7 A.M. I believe if you win breakfast, you win the day.
While my kids get ready, I drink my three favorites—cold brew iced coffee, seltzer with a splash of lime and my Mab Tab custom herbal tea. I started my Mab Tab routine a few months ago—it's a personally-formulated herbal super tab of highly concentrated, premium quality herbs that dissolves easily in water—and I love it.
On dealing with stress…
I've recently recommitted to a few habits to combat stress. First, I've always believed in the power of exercise to release endorphins and increase energy. I've recently fallen in love with [solidcore]. It's a pilates-inspired, reformer-based group workout in my neighborhood. I also weight train and run—I love it all. Secondly, the power of meditation and positive thinking is real. I try to take 10 minutes out of my day, twice a day, to meditate and clear my head. It's been transformative.
Finally, I read a few years ago that looking at pictures of your kids, releases endorphins and creates happiness. I like to flip through my camera roll multiple times/day and surround myself with family photos in my office. I post pics of my kids far too often on my Instagram but they make me laugh.
On her self-care practice…
After spending 20 years in the corporate world, I found myself completely burned out. I didn't prioritize myself at all, claiming that I was strong enough to power through anything. It turns out that self-care is a secret weapon. Research suggests that when you prioritize your own well-being, you make better decisions, build stronger relationships and are more productive.
Over the past few months, I've shifted my priorities so that I'm making deliberate time and space for myself. Activities like meditation, consistent workouts, putting away my phone by 7 P.M. each day, reading fiction, learning something new (right now I'm studying the foundations of Judaism in our local community center) all add up to a productive self-care routine.
On how a self-care routine plays a role in how she feels about herself…
When I make time and space for myself, I'm more attuned to how I'm feeling. I know when I need a break and when I'm ready to rock. It makes me be a better mother, wife, leader, decision-maker, and friend. You should ask my kids!
On her top three confidence-boosting tips…
Exercise. I can't say enough how good the endorphins make you feel.
Make great skincare choices. I drink a ton of water (I know where most restrooms are in my neighborhood!) and recently discovered a brand called Cocokind, a certified organic and socially conscious skincare line all based on virgin coconut oil. My skin has never felt better which makes me smile more confidently.
Intention setting. Before you go into any meeting, negotiation or conversation, set an intention for your goals and outcomes. When you're clear on your own expectations, you enter any setting more confident and more likely to achieve your desired outcome.
On how Mab & Stoke has positively impacted her health…
Mab & Stoke is my personal herbalist. My custom formulation is designed for me, my goals and my lifestyle. I trust Christina's deep knowledge of herbs and formulation. I love her passion for creating effective and personal products and the subscription makes it so easy.
On her favorite drink to drop a Mab Tab in…
I love that you can pop a Mab Tab into almost any beverage, hot or cold but I prefer my Tab in hot water. It creates a beautiful herbal tea. I love the morning ritual of warm herbal tea.
On her one piece of wellness advice…
You have one life. Live it intentionally, set goals for who you want to be, what you want to accomplish and what's most important to you. Practice them daily.
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Do your best to turn inward and listen to your body.”
—Ali Bonar
On her morning routine…
I consider myself part “morning routine aficionado” and part “slug coffee while sprinting out the door” (#balance, ya know?) There are weeks where I’m on my morning routine game, and weeks where it’s a blessing to remember to remove my retainer before heading out the door. No matter if I have an hour to get ready, or just five minutes, some non-negotiables for me are: warm bevvy (particularly Mab & Stoke with a squeeze of lemon), puppy cuddles (and boyfriend, if he’s lucky), and a quick stretch.
On dealing with stress…
I run my own business, so I’ve become comfortable with the fact that stressful moments are bound to crop up but I’ve definitely learned better coping strategies to deal with them. I’m a recent convert to the world of breathwork, and it’s been *life-changing* for me. I also have a slight obsession with Andy from Headspace (#marryme), and I try to squeeze it in as much as I can, even if it’s only five minutes.
On her self-care practice…
I used to think self-care was just bubble baths and pedicures, and sometimes it is, but I’ve come to realize that it can be much simpler than that—a few intentional breaths alone in my car after a long day, or having a night to myself with Netflix and snacks, or getting creative in the kitchen is also top of my list when it comes to self-care.
On how a self-care routine plays a role in how she feels about herself…
It’s massively important. I struggled with an eating disorder for over 10 years, and through lots of inner work/therapy, realized that I often turned to food (or restricted food) in times where I just needed a bit of self-care. There are weeks where I need a bit more self-care and weeks where I’m coasting. I’m learning to give myself grace and not judge why I might need a bit more during certain periods than others.
On her top three confidence-boosting tips…
Buy clothes that fit you. Don’t worry about the size on the tag. I tried for too long to fit into a smaller size and ended up feeling uncomfortable and self-conscious. My mama always told me: you look good when you’re comfortable.
Take time to love yourself, girl! Take yourself on a solo dinner date, book yourself a massage, go for a hike in nature without your phone (gasp, I know! I believe in you). Investing the time in yourself goes a long way in how you feel in your body.
Surround yourself with people who lift you up. You know the type—someone who leaves you feeling electric after seeing them. They support you and genuinely want to see you succeed. The older I get, the smaller my circle of friends becomes. Quality over quantity, kweens.
On how Mab & Stoke has positively impacted her health…
The personalization of Mab & Stoke really appealed to me. In a world where we’re all looking for a “magic pill,” I think it’s important to realize that we’re all so different and require different supplements at different phases of our lives. I’m pretty caffeine-sensitive, so my morning tab is serving me much better than my morning coffee was (sayonara, caffeine crash!) With my mab-tab, I feel alert but calm, centered and focused.
On her favorite drink to drop a Mab Tab in…
I love hot water, squeeze of lemon and a few drops of stevia. It gives me a tangy, sweet drink that gets me going in the morning.
On her one piece of wellness advice…
Do your best to turn inward and listen to your body. I spent too many years wrapped up in outside noise: do this, eat that. I was constantly trying to change my body, forcing it to slave away at the gym and restricting it from vital nutrients to make it smaller… and it came back to bite me (health issues, anxiety, etc). Now, the more I turn inward and honor what my body is telling me, the better I feel.
Kale salads and green juice are great, but tacos and tequila shots with your girlfriends can be just as healthy. It’s important to nourish your body, but even more important to nourish your soul.
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Water what you want to grow. Focus on the positive, say nice things to yourself. If you reinforce the negative and feelings of inadequacy, that is what will flourish.”
On her morning routine…
It’s so important to, as I like to say, “own your morning” because it sets the tone for the rest of the day. I get up and drink a tall glass of water with lemon to rehydrate. Then invariably, I have coffee. It may be a vice, but I also see it as a ritual—one I’m not planning to give up! Most days, I do intermittent fasting, so I don’t eat breakfast. If I do, it’s usually a combo of greens and eggs, and avo. I’m trained in Transcendental Meditation, but I have fallen off my practice. I really want to get back to that because it enhances everything.
On dealing with stress…
For me, dealing with stress isn’t an acute action or spot treatment. Instead, I try to cultivate a lifestyle that better equips me to deal with on-going stress because it is ever-present these days. That means getting a decent amount of sleep, moving my body, and eating healthfully (most of the time). I recently wrote a book called Sugar Free 3 about ditching added sugars from your diet and doing that has helped everything from my mood to my energy levels to the quality of my sleep.
On her self-care practice…
Self-care takes so many forms and it’s a personal journey for everyone. Some of my favorite forms of self-care are:
Hydrotherapy: Anything to do with water. I find it so healing to be submerged in warm water or to feel the buoyancy and support of water. I am lucky enough to have a beach house with a great free-standing bathtub and a jacuzzi on the roof, so hanging out in one of those places is paradise to me. Swimming in the ocean is pretty awesome too.
Strength Training and Rebounding: My two favorite workouts are training with weights and jumping on a mini-trampoline. I detest cardio, but “rebounding” is a super-effective form of cardio that also feels playful. My friend, Dria Murphy just opened a bouncing studio in NYC called The Ness, where I take classes when I can.
Wine with Friends: There are few things I enjoy more than sharing wine with friends—especially ones who make me laugh. It’s even better if we’re in nature somewhere sitting around a fire pit, but I happily do it crowded around the kitchen counter in my friends’ apartments.
Bodywork: I love a good massage or other forms of bodywork, but when there’s no time for that, a foot rub in the Reflexology Lounge at THE WELL is glorious.
On how a self-care routine plays a role in how she feels about herself…
You know that safety announcement on airplanes: “Put your mask on first before helping others”? Well, I think that’s true in general. You need to feel healthy, whole and strong in order to be a good leader or colleague or partner. Self-care is not selfish—in fact, it’s the opposite.
On her top three confidence-boosting tips…
Engage in observation. We can all feel like imposters at times, but when you look around and really observe people you think are doing well or are “successful” you often see that you are just as competent—if not more—than they are. This isn’t about comparing yourself to feel superior to anyone else; it’s about raising your own awareness that you stack up.
Help someone else. Volunteer to be someone’s mentor or to just lend a hand to someone who needs it—there is always someone less experienced or more in need than you. The gratitude you receive from imparting your skills/talent/gifts—whatever they are—is really powerful and goes a long way toward boosting your own self-worth. It’s a win-win.
Take risks. I say this not only because it’s critical to growth, but also because each time you triumph over a scary situation—or even just survive it—you get a little braver. I’m a big believer in getting comfortable with feeling uncomfortable.
Bonus tip: Water what you want to grow. Focus on the positive, say nice things to yourself. If you reinforce the negative and feelings of inadequacy, that is what will flourish.
On how Mab & Stoke has positively impacted her health…
It’s incredibly overwhelming. I’m a big believer in supplements and more specifically, in the power of herbal medicine. Herbal remedies have been used by many cultures for thousands of years. And though they may not all have clinical data behind them, there is plenty of anecdotal evidence that comes out of this ancient wisdom. I have actually used a medicinal herbalist on and off, but that gets incredibly expensive and hard to schedule. Mab & Stoke has brilliantly solved for that with customized, easy-to-ingest supplements that are delivered to you. Most important to me is that what I take is efficacious and Mab & Stoke have taken great care to make sure their formulations come in meaningful doses—that is so key.
On her favorite drink to drop a Mab Tab in…
Just water (hot or cold), no mixers. I guess you could say I’m a purist.
Introducing the New Mab & Stoke Readymades
These fast-acting formulas can be taken when you need them—they act fast to enhance immunity or a sense of calm. They don’t need to be taken every day (as with the Custom Mab Tabs) but can be used daily, and in conjunction with custom blends. Mab & Stoke craft and press all Mab Tabs at their FDA-compliant facility in East Hampton, NY.
Given the current climate, the Mab & Stoke team is working as quickly as they can to make as many of these available for the community. They also plant a tree with every order through their partner American Forests.
Read on to learn more about the new Immunity and Calm Readymade Mab Tabs below and start enhancing your health today.
Mab & Stoke Readymade Calm
Readymade Calm is a Mab Tab to help you chill and unwind. It offers baseline immune support (as do all Mab Tabs) but this blend has been specifically designed to tackle stress when it starts to build up and you need help relaxing. It can be taken up to 3x daily on its own or up to 2x if in conjunction with your daily Custom Mab Tab.
$54 (includes 28 Mab Tabs)
Mab & Stoke Readymade Immunity
The immune-focused Readymade Mab Tab is a highly-concentrated blend of all the herbs you need to support a healthy immune system. This Readymade Mab Tab is designed to be taken up to 3x on its own or 2x if taken in conjunction with your daily Custom Mab Tab, at the first sign of illness or when your system needs an extra boost.
$54 (includes 28 Mab Tabs)
For more information on Mab & Stoke, their new Readymade Mab Tabs, or to order your custom Mab Tab, visit mabandstoke.com.
We Scrubbed the Internet for the Best Advice for Startup Founders During the COVID-19 Pandemic
Adapting to the ever-changing circumstances of the crisis is key.
Photo: Smith House Photo
The COVID-19 outbreak is impacting communities—canceling events, shuttering offices, and suspending classes—around the globe. Of course, the focus is (and should be!) on preventing the spread of the disease, but the economic effects of the outbreak are impossible to ignore as companies large and small adapt to the ever-changing circumstances of the crisis.
In the last few weeks, the OECD cut global economic growth projections in half, the JPMorgan Global Manufacturing Purchasing Manager’s Index (PMI) fell to its lowest level since 2009, and U.S. stocks had their worst day since the 1987 stock market crash. Needless to say, supply chain disruptions, facility closures, and staffing deficits can put extra strain on startups.
Here are three things that startup founders can do now to adapt to the ever-changing circumstances, according to the Harvard Business Review.
Set up business tracking and forecasting.
Fluctuations are inevitable in the midst of a crisis. "Put in place rapid-reporting cycles so that you can understand how your business is being affected, where mitigation is required, and how quickly operations are recovering," notes Harvard Business Review. "A crisis doesn’t imply immunity from performance management, and sooner or later markets will judge which companies managed the challenge most effectively.”
Plan for remote work.
With the CDC recommending social distancing and zero-tolerance sick policies to prevent the spread of COVID-19, planning for remote work is essential. “Be clear on your policies—where they apply, how they will work, and when they will be reviewed,” advises Harvard Business Review for the best results.
Microsoft, Google, and Cisco Webex are among a number of tech companies providing free remote working tools during the coronavirus outbreak. Additionally, Slack’s Guide to Working Remotely, Gitlab’s Guide to Remote Work, and Google are all great resources for setting up a successful remote work strategy.
Be a part of the broader solution.
“As a corporate citizen, you should support others in your supply chain, industry, community, and local government,” notes Harvard Business Review. “Consider how your business can contribute, be it in health care, communications, food, or some other domain. Focus on the intersection between acute social needs and your specific capabilities—in other words, live your purpose.”
Head over to Harvard Business Review for more advice on how to lead your business through the coronavirus crisis.
For up-to-date information on the COVID-19 outbreak, we recommend referring to the Centers for Disease Control and Prevention or the World Health Organization.
From Scratch: How This Founder Turned the Gut Health Trend Into a Best-Selling Beauty Brand
It’s an inside job.
We know how daunting it can be to start a new business, especially if you’re disrupting an industry or creating an entirely new one. When there is no path to follow, the biggest question is, where do I start? There is so much to do but before you get ahead of yourself, let’s start at the beginning. To kickstart the process (and ease some of those first-time founder nerves) we’re asking successful entrepreneurs to share their story in our new series, From Scratch. But this isn’t your typical day in the life. We’re getting down to the nitty gritty from writing a business plan (or not) to sourcing manufacturers and how much they pay themselves, we’re not holding back. If you want to know how to start a business, you’ve come to the right place.
Photo Courtesy of: Create & Cultivate
Of all the interviews we’ve conducted at Create & Cultivate, one of the main messages we hear from successful founders is find a need, figure out the white space, and turn it into a business. But here’s the thing, finding your niche or that untapped market can be tricky: You could list all of your interests and passions and still come away feeling as if you haven't hit upon the singular thing you were meant to do.
When you do find it, you’re often faced with anxiety-inducing panic because you now realize you have to execute it and if you don’t move fast enough, someone could copy it! But the question is—is it better to get up and running and be the first to market, or wait around and do it right?
For Carla Oates, it was always about doing it right. Her entrance into the startup world was ignited by her desire to see change. During her time as a beauty editor, Oates felt frustrated by the industry’s lack of transparency about the potentially harmful effects of their products and couldn’t stand idly by while people used ineffective chemicals to treat their skin. This is how she came to start The Beauty Chef, a company revolving around the concept that “beauty begins in the belly.”
Oates is no stranger to struggles with health and skincare. Dealing with eczema and allergies since childhood, she learned from an early age the strong connection between one’s mind and body. Oates is a firm believer that taking a holistic approach to skincare and wellness will make your skin brighter and healthier than any cosmetic product could achieve.
We had the pleasure of sitting down with Oates to share her journey from blogger and stylist to beauty guru and author of best-seller Feeding Your Skin, The Beauty Chef Gut Guide, and The Beauty Chef recipe book.
Did you write a business plan?
“When I first started out I didn’t have a business plan. I had no idea about the business. I had created the product now known as GLOW™ Inner Beauty Powder and developed a simple website where customers could purchase the product online. From there the business grew very organically, and it wasn’t until the third year when I saw a substantial increase in demand across various different retail channels that I felt it necessary to create a strategy and business plan to support the additional growth.”
How did you come up with the name? What was the process like?
“In 2009, when I brought my first product, GLOW™ Inner Beauty Powder to market, the business was actually called Carla Oates Beauty. At the time I was also giving a lot of talks at various organic and beauty expos around how to make natural recipes for skin health using raw ingredients. I’d been deliberating on whether I wanted my name to be the brand name or to keep it separate. Around this time I started titling my talks—as well as my regular column in Australia’s Sunday Telegraph—as The Beauty Chef.
“As the business grew it made more and more sense to streamline my talks, the brand, and the products to this name. My very first product that launched in 2009 was called Carla Oates Beauty Inner Beauty Powder and in 2012 I decided to change the name of the brand to The Beauty Chef as I felt it was a strong, more cohesive representation of what I was doing. This decision also helped in separating me from my brand—our mission to help people be the healthiest, happiest versions of themselves has always been bigger than one person.”
What were the immediate things you had to take care of to set up the business?
“All of the above! Website domain, business name, and trademark. Setting up our socials didn’t come until a little later.”
“I knew looking after your skin properly was an inside out job.”
What research did you do for the brand beforehand? Why would you recommend it?
“Research came in the form of my personal journey to creating The Beauty Chef, which really stems from my own skin and gut health issues and that of my family’s. As a child, I suffered from eczema and allergies and my mum took me to see a naturopath who dramatically changed what I ate, removing processed foods as well as allergens such as gluten and dairy from my diet. My allergies and eczema subsided, so I experienced firsthand the connection of food as medicine—that what we eat can affect our skin and health.
“As a journalist in my early career, I landed a job as a beauty editor for a mainstream newspaper and was inundated with lots of beauty products from mass-market brands. My excitement soon dissipated, after researching the ingredients and becoming increasingly concerned about the many toxic chemicals in skincare products. Women from all over Australia were writing into my column asking for advice on what products to use for their eczema, psoriasis, acne and other chronic skin issues. I knew looking after your skin properly was an inside out job from my own experience with eczema, and knew that none of these chemical-laden products would actually help, heal or regenerate their skin.
“I decided to make it my mission to help change the paradigm in the beauty industry and help educate women on how to look after their skin in a healthier and more holistic way. So I left the newspaper, wrote a book with Penguin books in 2004 called Feeding Your Skin and became the natural beauty writer for Wellbeing magazine, who I still write for today. I also penned a natural beauty column called DIY Beauty for the Sunday Telegraph newspaper for eight years, and during that time wrote hundreds of articles on natural health and beauty. I was the ambassador for organic skincare for the Biological Farmers of Australia for nearly two decades and am currently an ambassador for Australian Organic.
“Interestingly, when my daughter also experienced eczema and allergies, around 12 years ago, when she was about ten, I eliminated trigger foods like dairy and gluten from her diet, but I also started researching the link between gut health and skin health and found some of the studies very interesting. As I explored this link more closely, I decided to put my family on a gut-healing protocol which included eliminating certain foods from our diet but also introducing lots of Lacto-fermented wholefoods teeming with beneficial bacteria aka probiotics into our diet. These included foods like sauerkraut, kefir, and kimchi. As I began to experiment in my kitchen at home, Lacto-fermenting a variety of whole foods, I realized I was onto something.
“Friends and family also took notice, asking what I was doing differently as my skin was glowing and I quickly became the local beauty pusher and supplier of these fermented foods as they became in high demand from everyone from neighbors, friends, and family. They found they had better energy, happier tummies, and healthier, more radiant skin. From here in 2009, the first iteration of GLOW™ Inner Beauty Powder was born, my first inner beauty product containing 24 bio-fermented superfoods with prebiotics and probiotics for gut health, glowing skin, and wellbeing.”
How did you find the manufacturer/production facility that you use? Did you have any bad experiences? What did you learn?
“Like a true journalist, I found our manufacturer through research. I did have some interesting experiences, to begin with as I was just starting out. The orders and quantities I was placing were modest and not in line with their usual requirements for minimum runs so I had to convince them and gain their buy-in that the business would grow. A key piece of advice I would pass on to anyone starting out is to ensure you have all correspondence in email so that there’s a record of the conversations. Also, be very clear about what you will and will not accept in your products.
“The processes and ingredients must be compliant with your brand philosophy; it’s important to be persistent, strong and dogged with your manufacturer from the onset as you don’t have the buying power and protection of bigger brands. Ensure that you obtain a solid, rigorous supply agreement from them early on to guarantee best practice is maintained between both parties.”
““I began the company with a few thousand dollars.””
Did you self-fund the company? Did you raise seed money or initial investment money? Why/Why not?
“The Beauty Chef products came from a genuine need rather than the approach of setting out to start a business, so I began the company with a few thousand dollars—$5000 to be exact. My first big break in a commercial sense came when I was approached by an agent at TVSN, the TV home shopping network here in Australia to sell GLOW™. In order to facilitate this opportunity, I funded the first run of products myself. GLOW™ was received very positively, meaning I needed more money to up the quantities that were being produced, so my sister and a best friend invested in the business and are still shareholders. To this day, GLOW™ is the number one seller in TVSN’s health category—and the continued success helped inject capital into my business.
“My biggest piece of advice to those starting out would be to do as much as you can yourself and remember that debt is always cheaper than giving away equity in your business. For me, keeping control of the brand in order to execute the vision without it being diluted has been paramount. That said, it really depends on the individual brand. Variables like growth and capital requirements can be important for attracting investors from a strategic and funding perspective, but it must be the right person(s) who can further amplify your growth and share the vision. The right partnerships are very important—PR, manufacturing, investors, etc.”
How much did you pay yourself? How did you know what to pay yourself? (You don’t have to give the $ value, just the percentage)
“Nothing for the first year. Following that, I paid myself $600 AUD a week for another year, and it went up incrementally from there. I supplemented this income by doing writing work for magazines.”
How big is your team now? What has the hiring process like?
“We now have 30 full-time staff at our head office in Sydney, Australia. Up until about two years ago when I brought on an external HR company, I did it all myself. I had no experience but knew I needed to find the right people with the right skillset. Do not compromise to fill a headcount. Be sure to follow your gut and to ensure that the person is the right cultural fit for the company. It also helps if the person has an interest in the brand mission, as their passion will run deeper if they have that personal interest that pulls them towards the product and philosophy.”
Did you hire an accountant? Who helped you with the financial decisions and set up?
“Yes. I hired an external accountant to help with taxes but I made all the financial decisions to begin with, which was a huge learning curve. I hired my first in-house account two years ago which helped alleviate the pressure from me enormously. One of the most important things I’ve learned when you start a business is to find a good accountant. In my experience, this is not easy. It is really important to understand the finances of your company and have a good understanding of taxes, tax concessions, grants, etc. So even if you are not all over the small details, you can pick up if something doesn’t look right. My advice is to ask questions! Continue learning and use your common sense. I ran a lean ship at the beginning, and kept overheads really, really low checking on cash flow and production flow charts each week and often on a daily basis.”
“Do not compromise to fill a headcount. Be sure to follow your gut and to ensure that the person is the right cultural fit for the company.”
“Look after your gut, be gutsy and follow your gut instinct!”
How did you promote your company? How did you get people to know who you are and create buzz?
“I had worked as a fashion stylist and beauty editor for several years so I had exposure to PR and marketing but no direct experience. I remember when I first launched GLOW™, beauty editors, while being baffled, were also intrigued, so it received a lot of attention from the media. As a result of a piece written on the product in Vogue Australia, the buyer from the Farmers department store in New Zealand called me and said that she had seen a story on the product in a magazine and bought it from my website. She was amazed by the results and said she would love to stock it but there was nowhere to put it on the shelves—no category for it, and that it was way too ahead of its time.
“As you can imagine, pioneering a category means you need big marketing spend to educate people about a new concept. So with very limited marketing spend, and no awareness of the category, how was I to market this new product and concept? With no shelves to put it on?
“You can’t ever underestimate the power of word of mouth! Our product worked—and people talked about it— they told their neighbors who told their aunts, their work colleagues, their cousins. And then once TVSN caught wind of it and asked me to sell it on live television this gave me national reach and a fantastic platform to educate the customer about the concept and it resonated with them.”
What is one thing you didn’t do in the setup process, that ended up being crucial to the business and would advise others to do ASAP?
“Not creating a business plan from the outset and not having a deeper understanding of margins and profitability. I had picked the most expensive raw ingredients and chosen a fermentation process that takes 6-8 weeks. Neither of these things is commercially viable yet ultimately has set the brand apart. Funnily we haven’t been able to partner with a distributor as our products cost so much to manufacture however it has worked in our favor, as The Beauty Chef has become known for quality and efficacy and I wouldn’t have it any other way.”
For those who haven’t started a business (or are about to) what advice do you have?
“Look after your gut, be gutsy and follow your gut instinct!”
Shop some of our The Beauty Chef favorites:
Collagen Inner Beauty Boost
$50
Body Inner Beauty Powder
$70
Well Spray Inner Beauty Support
$29
Create & Cultivate 100: Health + Wellness: Ibtihaj Muhammad
Ibtihaj Muhammad made history at the Rio Summer Olympics when she was the first Muslim American woman to wear a hijab while competing for the United States in the Olympics.
Ibtihaj Muhammad made history at the Rio Summer Olympics when she was the first Muslim American woman to wear a hijab while competing for the United States in the Olympics. Then, she made history again when she medaled. Now, after writing a memoir about her life leading up to her experience at the Olympics (Proud: My Fight for an Unlikely American Dream), she’s an active voice for young women pursuing their dreams despite obstacles. Below, she shares her story and what keeps her moving forward.
On misconceptions about Muslim athletes…
We exist. For the Olympic team, for the United States, I’ve changed the narrative for the Muslim community in the way that we’ve been perceived. And if you take that a step further and look at the way Muslim women see themselves, these young girls who haven’t had anyone at this level of sport do that on the world stage — compete at the highest level of sport. To do that is changing the way Muslim women think about themselves and perceive themselves.
On refuting stereotypes…
The chances are for anyone that you won’t go to the Olympic Games. You certainly will not medal. For me, I’ve always spent my entire life pushing back against society’s limited expectations of me, not only as a woman but as a person of color and a Muslim. Being the first Muslim woman to represent the United States and bring home a medal for a country was a great opportunity to push back against the narrative that has been perpetuated in the media and Hollywood. It’s just not true.
On how she quiets her anxiety…
The doctor explained how performance anxiety was manifesting itself with physical symptoms of fatigue and more. She gave me exercises I could use whenever I felt the symptoms coming on, to de-escalate my mind from its anxious state. Every morning I’d spend 15 minutes in prayer and meditation, which helped me start my day from a calm, centered place. On competition days I’d take another 15 minutes to focus on my breathing and my thoughts. I would repeat to myself over and over, “I’m ready. I’m prepared. I’m strong. I’m capable. I’m a champion.” (I like to call them my Muhammad Ali mantras.) These mantras helped me visualize the future, to see myself scoring points and winning. I learned to use my mind to shape my reality.
“Self-care is important. It is not a sign of weakness to seek help when you need it. ”
On self-care...
Self-care is important. It is not a sign of weakness to seek help when you need it. In fact, it’s brave. I turned damaging thoughts into thoughts of success and positive mantras. It’s truly amazing what the mind can do when directed in the right way. I hope readers are reminded that we all face obstacles and challenges—and that anything is possible with hard work and a dream.
This interview has been edited and condensed from multiple sources (1, 2, 3).
VIEW THE FULL CREATE & CULTIVATE 100 HEALTH & WELLNESS LIST HERE.
Create & Cultivate 100: Health + Wellness: Koya Webb
This former competitive track & field athlete combines her work ethic & dedication with holistic health practices that anyone can follow.
For Koya Webb, a great day is just one flow away.
The former competitive track and field athlete combines the work ethic and dedication of an athlete with simple practical holistic health practices that anyone can follow to live a healthy and active lifestyle.
It’s hard to name something the wellness expert doesn’t have her hands in. Each day brings something different because, well, she has a lot of titles: yoga teacher, personal trainer, holistic health and wellness coach, author, motivational speaker, and professional fitness model, to name a few. Or, as her clients refer to her, a “transformational specialist.” She’s also the founder of the Get Loved Up movement, a source for all things yoga, holistic health, and integrated nutrition. The subscription app provides yoga flows, mindfulness meditations, sculpting workouts and tutorials for cooking plant-based vegan recipes, in addition to a community of self-care seekers and direct access to Koya.
Get Loved Up is not your generic fitness or yoga app—it’s a platform that makes healthy living a priority in a fun, accessible way. (And for the budding yoga-preneurs, don’t miss out on the Get Loved Up 200-Hour Yoga Teacher Training!)
You’re an ex-track athlete. How has your background influenced your current career, and has your mindset on wellness changed since then?
Being an athlete most importantly taught me the importance of discipline, consistency, and teamwork. My track injury lead me to yoga and guided me into the lifestyle of taking better care of myself.
You’re a big advocate of eating vegan. How do you think a plant-based diet affects our day-to-day health?
Eating a plant-based vegan diet gives you the optimal nutrition you need without the negative side effects of getting nutrition from animal products. A vegan diet is also better for our environment as we use fewer resources and reduce our carbon footprint by adopting a plant-based diet.
What’s the best piece of advice you’ve ever been given?
Treat others how you would like to be treated...including animals.
What advice do you have for busy entrepreneurs who might be putting their wellness regimen on the back burner?
The healthier you are, the more you can accomplish each day. When you take care of yourself, you have more than enough room and time to take care of others and work.
If you weren’t working in health, what career path would you choose?
I’d be a singer for sure. I just produced my first single “Be Loved” with a music video last year and it was SO much fun! I want to let my creative juices out more so I plan to sing and dance more this year.
Watch our interview with Koya Webb on the set of our Create & Cultivate 100 photoshoot.
What keeps you up at night?
Social injustice and the state of our government. I feel politics are a bit out of control. It’s always been rough but now it’s getting nasty. Some of our leaders can’t even be looked up to as good role models for our kids, and that should be a prerequisite...at least be decent person who is kind and loves ALL people.
When you hit a bump or hurdle in your career, how do you find new roads + switch gears to find success?
I know consistency is the key. I have to keep pushing and find a way no matter what. Happiness is success to me, so as long as I’m happy, I’m a success. I use challenges to make me stronger.
Whose career really inspires you?
Oprah and Michelle Obama inspire me the most. Oprah has been a lifelong business and “live the life of your dreams all while blessing the world with your gifts and talents” inspiration to me, while Michelle Obama is an inspiration of how you can be a successful leader, wife, and mother and still live your purpose. I draw daily inspiration from both of these women and how they move in the world.
What are you most excited for in 2019?
I’m most excited about my first book, “Let Your Fears Make You Fierce.” It comes out June 11th!
VIEW THE ENTIRE CREATE & CULTIVATE 100 HEALTH & WELLNESS LIST HERE.
Blawnde Ambition: Annie Lawless's Guide to Healthy Living
We dare you to get to know Annie Lawless and not be inspired to take your health into your own hands—it'd be impossible. After being diagnosed with Celiac's disease at age 12, Annie learned first hand how much what you put in your body affects how you look and feel. Now, she blogs at Blawnde.com (where she's refreshingly honest and doesn't try to be perfect), is a certified health coach and also a co-founder of Suja Juice (which recently sold a stake in the business to Coca-Cola for a whopping $90 million) and co-author of the New York Times Bestselling book The Suja Juice Solution. In spite of all of this, Annie still took time out of her schedule to tell us how she gets that glow. Read on, and sign us up.
We dare you to get to know Annie Lawless and not be inspired to take your health into your own hands—it'd be impossible. After being diagnosed with Celiac's disease at age 12, Annie learned first hand how much what you put in your body affects how you look and feel. Now, she blogs at Blawnde.com (where she's refreshingly honest and doesn't try to be perfect), is a certified health coach and also a co-founder of Suja Juice (which recently sold a stake in the business to Coca-Cola for a whopping $90 million) and co-author of the New York Times Bestselling book The Suja Juice Solution. In spite of all of this, Annie still took time out of her schedule to answer our burning health-and-wellness related questions. Read on, and sign us up.
What is your go-to tip for dealing with anxiety?
BREATHE + MEDITATE. Anxiety has a funny way of creeping up, taking hold of your mind, and running with it. Before you know it, you’ve traveled miles and miles with this thing in control of the direction of your thoughts. Meditating and breathing deeply into those thoughts and releasing them while clearing the mind of all judgment and thinking really helps me reset the station and come back to a neutral place. When I finish meditating, I usually feel so much less attached to the thing I was worried about and sometimes not worried the slightest bit about it anymore because I’ve stepped out and can see things more clearly from a totally different perspective.
What supplements do you take and why?
PRENATAL VITAMINS: It can’t hurt any girl to take a prenatal vitamin! They are packed with higher values of important vitamins and minerals for reproductive health and it’s not a bad idea to nourish our reproductive organs as long as we have them (even if we don’t plan on having kids).
PROBIOTICS: I’ve taken prescription-grade probiotics for years because I had some Celiac’s related damage to my intestinal lining. Apart from removing gluten from my diet, I credit juicing and probiotics as the two most important things in getting my digestive health back in a good place. The digestive system is really the key to overall health and responsible for so many bodily functions. It is responsible for absorbing nutrients, removing toxins, allergens, and microbes, immunity, metabolism, and mood. If you don’t have a healthy balance of good bacteria in your gut, your health will suffer and you will have all kinds of symptoms that may not seem related like skin rashes or depression, but they are.
FISH OIL: Omega-3 fats have soooo many health benefits! They help your body produce hormones that stop inflammation. They also help produce chemicals that keep us in a good mood and regulate sleep. The American diet is too high in pro-inflammatory omega-6 fats found in vegetable oils like peanut, sunflower, soy, and corn and too low in anti-inflammatory omega-3 fats found in salmon, flax seeds, omega-3 enriched eggs, and walnuts. A good ratio of omega 6 to omega 3 is 2:1, but most of us have a much much higher omega-6 intake than omega-3 thanks to all of the packaged, processed foods prevalent in our markets, restaurants, and fast food. A fish oil supplement can help bring the ratio to a better place by providing a steady source of omega-3’s.
MAGNESIUM: Magnesium is an amazing nighttime mineral because it has a relaxing and calming effect on the muscles and nervous system. 80% of Americans are deficient so taking a supplement is a great idea.
DIGESTIVE ENZYMES: Poor digestion can throw off healthy gut flora, and enzymes are key substances of the digestive process that help break down our food for proper absorption. Without enough enzymatic power, food can’t be digested correctly and that can cause all sorts of digestive abnormalities. Enzymes are responsible for every chemical reaction in the body, so it’s important to have enough to digest and absorb the nutrients in food that are necessary for life. Supplementing can really help you feel better after meals and digest more easily.
BIOTIN: This one is more for vanity because it’s great for hair, skin, and nails! Biotin is a B vitamin that helps thicken nails and support hair growth. I bleach my hair which is about the worst thing you can do to it, so I’m always super conscious of supporting it any way I can. Even better, biotin plays a key role in nervous system and hormone function, which helps the skin look clear and prevents rashes and acne.
What is your go-to lunch when you’re on the go but still want to eat healthy?
Whole Foods salad bar! I just Google the nearest Whole Foods wherever I am and make a big green salad with romaine or arugula, loads of veggies that I’m feeling that day, a protein like egg, tuna, or chickpeas, and I always steer clear of the bottled dressings and just go for olive oil, sea salt, and pepper. Then I run to the produce section and buy an avocado to put on myself because they don’t have it at the salad bar and avocado is my life.
Always play in the game of life—don’t just hang on the sidelines.
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What’s your favorite place to go to recharge for the weekend?
Rancho Valencia Resort in my own city, San Diego! It has the most unbelievable spa and yoga pavilion, and a great bar/restaurant called the Pony Room that becomes such a hot spot at night. Whenever I’m with a group of girls, we can stay on the property completely contained for a couple days with zero need or desire to go anywhere and we feel like we’ve completely disconnected from life on the outside. The perfect girls day is starting with yoga in the morning, brunch by the pool, massages, a light later lunch with rose, a mani/pedi, drinks and dinner at the Pony Room, and late night dessert and coffee in the Hacienda. It is perfection.
Your favorite form of exercise and why?
Yoga, walking, and occasional running! Most often, I wake up and do yoga every day first thing for an hour. I do power, vinyasa flow, yin, and hatha, depending on my mood. I barely consider this a workout because I love it so much and it sets me up for a relaxed, calm, centered mind the rest of the day. On the days I wake up feeling like getting outside, I opt for long walks. I never go inside on a treadmill because it makes me feel like a hamster. I like to be outside and get inspired by nature, the sunrise, the ocean, the trees, or whatever it is that my surroundings provide that day. By the time I’m done, I’ve had a total mood and mind transformation and it feels really awesome. I like to walk for an hour or two and I almost always go to the beach or a hiking trail. Then, there are the random days that happen as often as once or twice a week or as little as once a month, when I wake up craving some miles. When this happens, I don’t have any distance goals or rules in mind whatsoever, I just run as long as it feels good and stop when I’ve gotten what I need. This can be as little as three miles or as many as eight miles. On these run days I tend to wake up more ansty, restless, and carrying nervous energy. Running really helps me release that and leave it behind so I can enter the day fresh and clean slated.
Your skincare routine or a quick tip that gets you glowing?
I am such a freak about skincare! I ALWAYS stick to a good skincare routine no matter what. I have very dry skin, so the main focus for me is hydration. If I’m wearing makeup, I massage my face with coconut, almond, or olive oil all over to cut through it and help it wash off easily. Then, I wash my face with Eminence Coconut Milk cleanser, which is a creamy nourishing formula that doesn’t strip moisture from my skin and removes all of the makeup. Then I tone with Sanitas Hydrating Toner to exfoliate my skin without irritating or drying it out. Next, I warm a few drops of a beauty oil with my fingers (right now I’m loving the Sunday Riley oils) and press it into my skin, focusing on my cheeks and chin. Finally, I smooth on a super hydrating face cream, and this is the most important step for my skin! I switch it up a lot, but right now I’m using the Fresh Crème Ancienne and it’s amazing!
What has been the most exciting thing for you with Suja?
With our new 12oz Essentials line at a lower price point, we have been able to reach a broader consumer market and expand our distribution from the natural space to conventional retailers like Costco, Target, Vons, Publix, Safeway, Kroger, and Wal-Mart. This is an exciting shift in the availability of organic products at an approachable price point for the mainstream shopper and is a huge step in our mission to democratize organic, non-GMO juice.
What’s in your makeup bag?
Ooohh I love my makeup! I am a full face of makeup kind of girl so I like to “get ready” every single morning. For an everyday look, I always use Hourglass Mineral Veil Primer, Giorgio Armani Luminous Silk Foundation, Laura Mercier Translucent Setting Powder, Nars Bronzer in Laguna, Nars Blush in Angelika, the Urban Decay Naked2 Basics Eye Palette, Christian Dior Waterproof Eyeliner in Trinidad Black, Maybelline Great Lash Mascara in Blackest Black, and Smashbox Be Legendary Lip Gloss in Pout. Those items are my makeup ride or dies.
What’s your mantra or life philosophy?
Always play in the game of life—don’t just hang on the sidelines. If you don’t play, you don’t have the opportunity to win. Even if you lose, you’ll have fun and learn valuable lessons and skills for getting back out there and trying again for a win.
Catch Annie in person at #CreateCultivateDALLAS when she speaks on our panel From Start up to Success Story: Meet the ladies killing the game.
Meet the Sponsor: Why Wearable Tech Matters for Women
Suzanne EL-Moursi is the creative director for smart jewelry brand Mira, where she has led the brand’s successful redesign and is building a creative team comprised of content strategists, editors, UX designers and industrial designers, all passionate about women’s wellness and empowerment to live healthier lives.
We're thrilled she's found the time to come speak about her experience as a speaker and sponsor at #createcultivateCHI! Read on to learn more about Mira and this wonder woman behind the brand.
Suzanne EL-Moursi was born and raised in Cairo, Egypt where she was inspired by the experiences, people, and places she encountered. She had a keen interest in the intersection of technology and design and now, as creative director for smart jewelry brand Mira, Suzanne has led the brand’s successful redesign and is building a creative team comprised of content strategists, editors, UX designers and industrial designers, all passionate about women’s wellness and empowerment to live healthier lives. She's also a full-time mother and fashion enthusiast and we're thrilled she's found the time to come speak about her experience as a speaker and sponsor at #createcultivateCHI! Read on to learn more about Mira and this wonder woman behind the brand.
Mira is creating a line of wearable tech specifically for women. How does your product differ from offerings already in the market today?
Suzanne: We sought to create a product particularly for women because it’s important that technology fits in with her life and addresses the unique challenges she faces to fit more activity into her day. We’re creating a line of modular smart jewelry that’s versatile and beautiful. We’re looking to design products that can be taken apart, paired with different form factors, and offering customers the opportunity to make something their own. Our product is not one-size-fits-all. It comes in three different sizes and two colors that can fit a variety of styles, body types, skin tones, and lifestyles. We want our customer to have color options to keep it fresh. Our app is also unique in its friendly, approachable voice and tone because we believe it’s important to be a partner in the wellness journey.
Why are women-focused tech products important?
Women are completely under-served in the wearables category. We’ve found that women are willing to invest in products that are versatile and beautiful and that’s why, at Mira, we’re thinking about wearables as an accessory for her wardrobe, not just a fitness tracker that counts steps. Other companies aren’t connecting the dots that wellness doesn’t just mean fitness, and that it has to work with your personal style, too. It shouldn’t just be about marketing products to women by making the band pink. Smartwatches with large faces, or activity trackers with rubber bands, don’t accommodate smaller wrists and indicate that the devices were designed by teams of men with men in mind. At the same time, women still want to be able to see a display. To address this, we’re designing smart jewelry that really works for women throughout her whole day, from the office to the gym to date night. We believe that for our product to cause a change in behavior and help her add more activity to her busy life, she needs to be capturing the entire picture of her day.
Mira has done a lot of research to inform its design, have you been surprised by any of the findings?
Every woman is different—so we are never done asking women what they want in their smart jewelry. Across the board, women care about their health and we want to honor that with a product that helps them reach those goals. It’s not just about fitness or weight loss, it’s about the whole wellness picture. We’re also finding that community is a really important aspect to women in their journey. They want to share and support each other and celebrate their accomplishments.
What health and wellness challenges is Mira solving?
We all have unique wellness goals, but the challenges—finding time between all the other priorities—are the same. Whether you’re interested in daily step count or calorie burn or a yogi or a runner, our app is designed to fit into your daily life. Our tracker can be removed from the bracelet and clipped to clothing for times when the bracelet isn’t ideal. The more you wear Mira, the more our app gets to know you and understand your habits so that it can deliver targeted, personalized insights and “boosts” to help you increase your activity level. Our research has shown that most women are looking for fresh ideas to mix up their daily routines, the content within our app gives specific tips on how you can keep reaching your goals.
We also really want to change the dialogue around women’s wellness, and what it means to be healthy. There are few companies out there celebrating various body shapes and sizes, so we’re trying to disrupt the body negativity mindset and use content to inspire and empower women to feel their best.
How has working for Mira affected your personal wellness routines?
I get up every morning really excited to come into work, and I believe that loving what you do is part of the wellness equation. I’ve also found that my personal wellness is very much tied to the people I work with and to family and friends. You need people in your life that support you on your journey. Everyone at Mira approaches their wellness differently and it’s exciting to see our diverse team really excited about encouraging others in their wellness journey.
Catch Suzanne in conversation at #createcultivateCHI on our panel: Launchpad — How to Launch Your Business, Create Community and Stay Relevant in the Modern Marketplace + learn more about Mira at mymirafit.com.
post sponsored by Mira