One word we've heard a lot over the last few weeks is PIVOT! The world has changed, the way we do business has changed, and now, more than ever, we need to come together as a community. We’ve been spending a lot of time at Create & Cultivate brainstorming ways we can show up and support you during this uncertain time. Community is at our core, and connecting with others through one-of-a-kind experiences is what we love to do.

And while the world has changed, our mission has not. We’re committed to helping women create and cultivate the career of their dreams, which is why we’re proud to host Money Moves Summit, our first-ever digital conference to help small business owners build, grow, and pivot in the new normal. We always bring our A-game but our lineup is stacked—Chelsea Handler is taking the virtual stage to buoy our spirits and get real about her career highs and lows, staying positive in a pandemic, and why humor is the best coping mechanism. You don’t want to miss this one!

Read on to discover everything we have in store for this jam-packed day and get your ticket ASAP!

THE DATE

Saturday, May 2nd, 2020

TUNE IN FROM HOME

First things first! On the morning of the summit, Saturday, May 2nd, an email with your link and password to access the exclusive Money Moves Summit site will be waiting in your inbox.

Money Moves Summit is made up of pre-recorded video sessions and live video sessions that will be hosted via Zoom. We recommend that you have a strong WiFi connection and find a comfortable place to tune in from home. Money Moves is optimized for desktop, so it is best viewed via a computer or laptop, rather than a tablet or phone.

While the live content is specifically designed to be watched in real-time, you’ll be able to access and view it for 72 hours after the event (Insiders, you have all-access even after the 72-hour cutoff!).

C&C INSIDERS’ PERKS

Our Insiders get a ton of perks at all our events—and our Money Moves Summit is no exception. As an Insider, you get free admission to our Money Moves Summit and you’ll have access to all of the panels and keynotes after the 72-hour cutoff via your C&C Insiders dashboard.

Not an insider yet? Well, don’t miss out—you can sign up here.

THINGS TO PREP AHEAD OF TIME

Here are a few things to prep before the big day so it goes off without a hitch:

Install Zoom on your desktop computer or laptop and test it out
- Zoom tips:
  - Find a quiet place to tune in. Try to situate yourself in a small room that does not have an echo.
    - Try and stay away from noisy electronics and silence your cell phone and computer notifications
  - When possible, limit your internet connection to solely the device you’re using for the Zoom conference.
    - Set your phone to airplane mode, pause your television connection, ask others in your home to pause anything that may require a strong internet connection, etc.
Make sure you have a strong WiFi connection.
Download the workshop downloads so you can follow along with the expert. Your exclusive workshop downloads will be available on Saturday, May 2. Be sure to download them ahead of the workshops so you can follow along in real-time.
Grab a notebook and a pen—and keep your headphones handy just in case your roommate has other plans for the day!
Jot down any questions you have for the live workshops and mentor sessions.
Set aside your athletic gear and your mat (or towel) and fill up your water bottle for our morning moves session with Melissa Wood Health. (No equipment needed!)
Gather the ingredients for the happy hour cocktail workshop. (Recipe in the section below!)

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THE SCHEDULE

Money Moves Summit is built just like our in-person conferences, which, of course, you all know and love. We have a stacked schedule with an A-list line-up of speakers, so we suggest taking notes along the way.

Want the full lineup? Check out the play-by-play schedule to map out your big day. It’s going to be HUGE so we recommend getting a head start on planning out your day now.

Morning Welcome with Jaclyn Johnson, CEO and founder of Create & Cultivate

8:50 AM - 9:00 AM PDT

Get Up & Go: A light workout to get your morning moving

9:00 AM - 9:30 AM PDT

*Watch whenever*

Expert:

Melissa Wood-Tepperberg | Founder, Melissa Wood Health

Morning Moves: Intention setting for the day ahead

9:00 AM - 9:30 AM PDT

**Watch LIVE**

Expert:

Koya Webb | Celebrity Holistic Health Coach and Author of “Let Your Dreams Make You Fierce”

Morning Keynote Conversation

9:30 AM - 10:00 AM PDT

*Watch whenever*

Panelist:

Payal Kadakia | Founder & Executive Chairman, ClassPass

Moderator:

Jaclyn Johnson | CEO and Founder of Create & Cultivate

Financial Workshop Powered by SoFi

Get Your Money Right™: Financial Strategies That Aim to Help Your Business Thrive

10:00 AM - 11:00 AM PDT

*Watch whenever*

Expert:

Lauren Anastasio | Financial Planner, SoFi

Your exclusive workshop download will be available on Saturday, May 2. Be sure to download it ahead of the workshop so you can follow along in real-time.

Mid Morning Keynote Conversation

10:30 AM - 10:50 AM PDT

*Watch whenever*

Panelist:

Shay Mitchell | Founder and Chief Brand Officer, Béis

Moderator:

Jaclyn Johnson | CEO and Founder, Create & Cultivate

Roundtable Conversation

The state of content creation in COVID-19: How brands and creators are pivoting in this new era of marketing

10:50 AM - 11:35 AM PDT

*Watch whenever*

Panelists:

Marianna Hewitt | Co-Founder, Summer Fridays

Lauren Bosworth | Founder & CEO, Love Wellness

Courtney Quinn | Content Creator, Color Me Courtney

Marie Forleo | CEO & #1 NYTimes Bestselling Author, Everything is Figureoutable

Moderator:

Reesa Lake | Partner and Executive Vice President, DBA

Roundtable Conversation Powered by Mastercard

Small Business Brainstorm: A meeting of the minds to chat through the state of being a biz owner

10:50 AM - 11:35 AM PDT

*Watch whenever*

Panelists:

Sonja Rasula | Founder, Unique Markets

Sarah Larson Levey | Founder and CEO, Y7 Studio

Tonya Rapley | Entrepreneur & Bestselling Author

Paige Midland | Owner and Buyer, Midland

Ginger Siegel | North America Small Business Lead, Mastercard

Moderator:

Sacha Strebe | Editorial Director, Create & Cultivate

Fireside Chat Sponsored by Dell Technologies

Post COVID-19: How do we lay down the foundation for success moving forward

11:35 AM - 12:05 PM PDT

*Watch whenever*

Panelist:

Cyndi Ramirez | Founder & CEO, Chillhouse

Moderator:

Jaclyn Johnson | CEO and Founder of Create & Cultivate

Workshop

Organization tips for WFH while in quarantine to stay productive and focused

11:45 AM -12:15 PM PDT

*Watch whenever*

Experts:

Clea Shearer and Joanna Teplin | Founders, The Home Edit

Your exclusive workshop download will be available on Saturday, May 2. Be sure to download it ahead of the workshop so you can follow along in real-time.

Fireside Chat Powered by Bümo

Mama to Mama: Surviving and thriving during the stay-at-home order

12:05 PM - 12:30 PM PDT

*Watch whenever*

Panelist:

Chriselle Lim | Influencer & Entrepreneur, Bümo

Moderator:

Sacha Strebe | Editorial Director, Create & Cultivate

Mentor Session

Live mentor sessions with experts who will be answering your questions in real-time via Zoom webinars

12:30 PM - 1:30 PM PDT

**Watch LIVE**

Mentors:

Arian Simone | Founder & CEO, Fearless

Maxie McCoy | Author, "You're Not Lost"

Jaime Schmidt | Founder of Schmidt’s Naturals and author of “Supermaker: Crafting Business on Your Own Terms”

Carolyn Rodz | CEO and Founder, Alice

Ginger Siegel | North America Small Business Lead, Mastercard

Katia Beauchamp | Co-Founder, Birchbox

Kristin O’Keeffe Merrick | Financial Advisor at O'Keeffe Financial Partners LLC

Wellness Session

Vision boarding and goal-setting for post-quarantine

1:30 PM - 2:00 PM PDT

*Watch whenever*

Expert: Camille Styles | Founder and Editor-in-Chief, CamilleStyles.com

Your exclusive workshop download will be available on Saturday, May 2. Be sure to download it ahead of the workshop so you can follow along in real-time.

Pitch Competition

Three finalists pitch to win $10,000 for their small business. Each finalist gets 6 minutes to pitch and 4 minutes to answer questions from the judges—ready, set, go!

1:35 PM - 2:05 PM

**Watch LIVE**

The Finalists:

To be announced!

The Judges:

Maxie McCoy | Author, "You're Not Lost"

Jaime Schmidt | Founder of Schmidt’s Naturals and author of “Supermaker: Crafting Business on Your Own Terms”

Alli Webb | Founder, Drybar

Arian Simone | Founder & CEO, Fearless

Ginger Siegel | North America Small Business Lead, Mastercard

Financial Workshop Powered by Ally

Plan It Forward. Prepare For Your Best Financial Future.

2:15 PM - 3:15 PM PDT

**Watch LIVE**

Experts:

Lindsey Bell | Chief Investment Strategist, Ally Invest

Emily Shallal | Sr. Director for Consumer Strategy and Innovation, Ally Bank

Your exclusive workshop download will be available on Saturday, May 2. Be sure to download it ahead of the workshop so you can follow along in real-time.

Roundtable Conversation

A conversation on how brands should be spending their marketing dollars during this time

3:00 PM - 3:30 PM PDT

*Watch whenever*

Panelists:

Tera Peterson | Esthetician & Co-Founder of NuFACE

Mari Mazzucco | Influencer Marketing & PR, OLLY

Steph So | VP of Digital Experience, Shake Shack

Nancy Twine | Founder & CEO, Briogeo

Cheryl Guerin | EVP, North America Marketing and Communications, MasterCard

Moderator:

Sherry Jhawar | Co-Founder and President, Blended Strategy Group

Workshop

From 0 to 100k: How to grow your following on a platform quickly and with authenticity

3:25 PM - 3:55 PM PDT

*Watch whenever*

Expert:

Natalie Ellis | CEO & Co-Founder of BossBabe

Your exclusive workshop download will be available on Saturday, May 2. Be sure to download it ahead of the workshop so you can follow along in real-time.

Afternoon Keynote

On pivoting and remaining positive as a business owner

3:30 PM - 4:00 PM PDT

*Watch whenever*

Panelist:

Bobby Berk | Interior designer and star of Netflix’s “Queer Eye”

Moderator:

Sacha Strebe | Editorial Director, Create & Cultivate

Digital Deep Dive

A conversation on the 5 things you need to know when transitioning your business to digital with Jenna Kutcher

4:00 PM - 4:30 PM PDT

*Watch whenever*

Panelist:

Jenna Kutcher | Podcaster and Virtual Business Coach

Moderator:

Jaclyn Johnson | CEO and Founder of Create & Cultivate

Wellness Session

Staying sane in small spaces and the hacks you need to thrive

4:05 PM - 4:35 PM PDT

*Watch whenever*

Expert:

Whitney Leigh Morris | Creator, Tiny Canal Cottage

Your exclusive workshop download will be available on Saturday, May 2. Be sure to download it ahead of the workshop so you can follow along in real-time.

Roundtable Conversation

The Three Rs: How to respond, recover, and reset to emerge stronger through the COVID-19 crisis

4:15 PM - 5:00 PM PDT

*Watch whenever*

Panelists:

Rachel Tipograph | Founder and CEO of MikMak

Sarah Kunst | Managing Director, Cleo CapitalJeni Britton Bauer | Founder and Creative Director of Jeni's Splendid Ice Cream

Denyelle Bruno | President and CEO of Tender Greens

Babba Rivera | Founder of ByBabba

Moderator:

Sacha Strebe | Editorial Director, Create & Cultivate

Roundtable Conversation

How the C-suite is coping with COVID-19 and what their strategy is for moving forward

4:15 PM - 5:00 PM PDT

*Watch whenever*

Panelists:

Ariel Kaye | Founder & CEO, Parachute

Alli Webb | Founder, Drybar

Morgan DeBaun | Founder & CEO, Blavity

Rebecca Minkoff | Founder, Rebecca Minkoff & The Female Founder Collective

Moderator:

Jaclyn Johnson | CEO and Founder of Create & Cultivate

Evening Keynote

5:00 PM - 5:30 PM PDT

**Watch LIVE**

Panelist:

Chelsea Handler | Comedian, Bestselling Author, & Activist

Moderator:

Allison Statter | Co-Founder & CEO, Blended Strategy Group

Cocktail Workshop

Time to celebrate your successes! Join us for a cocktail workshop with one of your favorite influencers.

5:30 PM - 5:40 PM PDT

*Watch whenever*

Experts:

Adrianna Adarme | Founder, A Cozy Kitchen

Cassie Winslow | Founder, Deco Tartelette

Recipe: Pink Grapefruit and Chamomile Palomas from Floral Libations by Cassie Winslow

Makes 1 Cocktail

Ingredients:

½ tsp Rose Salt (recipe below) or coarse salt

1 lime or grapefruit wedge

Ice Cubes

¼ cup [60 ml] fresh Ruby Red grapefruit juice

2 Tbsp Chamomile Simple Syrup (recipe below)

¼ cup [60 ml] tequila

Splash of soda water

½ tsp freshly grated orange zest

Fresh organic chamomile flowers for garnish (optional)

1 grapefruit slice for garnish (optional)

Rose Salt

Makes approximately ¾ cup [5 g]

Ingredients:

¼ cup [5 g] dried rose petals

½ cup [100 g] fine sea salt

Directions:

In a food processor or spice grinder, grind the rose petals for about 10 seconds until the rose petals resemble small flakes. Be sure not to grind them into a powder.

In a small bowl, stir together the salt and rose petals. For optimal flavor, wait about 1 week before use. Store in an airtight container at room temperature for about 1 year.

Chamomile Simple Syrup

Makes approximately 1 cup [240 ml]

Ingredients:

1 Tbsp dried chamomile flowers (or 1 bag chamomile tea)

1 cup [200 g] cane sugar

½ cup [120 ml] filtered water

Directions:

In a saucepan, stir together chamomile flowers or 1 tea bag, sugar, and water, and cook over medium heat. Simmer until the sugar has completely dissolved and the mixture has thickened into a syrup, about 5 minutes. Remove from heat and allow to cool.

Strain the mixture through a fine-mesh sieve set over a bowl, then transfer to an airtight container. Store in the refrigerator for up to 1 week.

Recipe: Frozen Strawberry Margaritas from A Cozy Kitchen by Adrianna Adarme

Serves 2

Ingredients:

1/4 cup water

1/4 cup granulated sugar

Kosher salt, for rim

6-8 ounces tequila blanco

2 ounces triple sec

2 ounces lime juice

2 cups frozen strawberries

1 cup ice

Directions:

In a small saucepan, set over medium heat, add the water and sugar. Mix and warm until the sugar has dissolved. Remove from the heat and allow it to cool, about 5 minutes.

Add about 2 to 3 tablespoons kosher salt to a shallow plate. Run a lime wedge around the rim of both of your glasses. And then dip them in the salt and set aside.

In a blender, add the simple syrup, tequila blanco, triple sec, lime juice, frozen strawberries and ice. Blend until smooth, about 1 minute. Divide amongst the two glasses and serve.

Recipe Notes:

Tequila: Use 6 ounces of tequila if you’re a lightweight and don’t love the flavor of tequila. If you’re a tequila lover, use 8 ounces in this recipe.

Strawberries: You can use fresh strawberries if you like. Freeze them on a baking sheet for at least 2 hours. And then you can transfer them to a freezer-safe bag/container until you’re ready to use them.

Music Session

10-minute Q&A followed by an exclusive three-song live performance!

5:40 PM - 6:10 PM

**Watch LIVE**

Artist:

Lennon Stella | Singer & Actress

Thank You & Pitch Contest Winner Announcement

6:20 PM - 6:30 PM PDT

GET SOCIAL

Stay tuned for exciting announcements and updates by following along on our social at @createcultivate. Tag @createcultivate and use the hashtag #CCMoneyMovesSummit for the chance to be featured in our Instagram Stories throughout the day!

Networking is a huge part of our event and our Create & Cultivate Money Moves Summit Attendees Slack Workspace is a great place to mix and mingle with your fellow Create & Cultivators before, during, and after the big day. We’ve created channels for every workshop and panel, as well as channels for international attendees, networking, and more!