Hey, Savvy Savers! Here's What to Expect at Our Money Moves Digital Summit Presented by Mastercard
Rebecca Minkoff, Julianne Hough, and more.
Photo: Smith House Photo
Money. Let’s talk about it. We’re tackling the taboo topic and calling in the experts for some #realtalk about everything from building financial confidence and setting a budget to buying your first home and investing in your future. Join us on Saturday, May 15th for our Money Moves Digital Summit presented by Mastercard for a day filled with inspiring conversations, hard-hitting workshops, motivating mentor sessions, and a live competition to see three founders pitch to a panel of judges for the chance to win a $10,000 small business grant.
Like all of our C&C events, our lineup for Saturday is next-level. Venture capitalist Arlan Hamilton is taking the virtual stage to share her tips for how to secure the bag, then Rebecca Minkoff is sitting down with Jaclyn Johnson to discuss carrying a company through financially challenging times for a live episode of WorkParty, and Julianne Hough is taking the mic to talk about diversifying your income and managing multiple revenue streams. Trust us, you won’t want to miss out!
Read on to discover everything else we have in store for this jam-packed day, and if you haven’t already, be sure to buy your digital pass ASAP!
THE DATE
Saturday, May 15th, 2021
TUNE IN FROM HOME
First things first! On Saturday, May 15th, you’ll receive an email with your link and password to access the exclusive Money Moves presented by Mastercard event site. Please note: All content will go live on Pacific Daylight Time (PDT), including the launch of the exclusive Money Moves presented by Mastercard event site. To find out what time a session is happening in your time zone, use this handy time zone converter.
Money Moves presented by Mastercard is made up of pre-recorded video sessions hosted via Vimeo and live video sessions streaming via Zoom. We recommend that you have a strong WiFi connection and find a comfortable place to tune in from home. Money Moves is optimized for desktop, so it is best viewed via a computer or laptop, rather than a tablet or phone.
While the live content is specifically designed to be watched in real-time, you’ll be able to access and view it until Friday, May 21st (Insiders, you have all-access even after the cutoff via your C&C Insiders dashboard!). Tickets will be available to purchase until Wednesday, May 19th.
THE SCHEDULE
Money Moves presented by Mastercard is built just like our in-person conferences, which, of course, you all know and love. We have a stacked schedule with an A-list line-up of speakers so we suggest taking notes along the way.
Want the full lineup? Check out the play-by-play schedule to map out your big day. Please note, all times are listed in PDT (Pacific Daylight Time), as C&C headquarters is located in sunny Los Angeles. To find out what time a session is happening in your time zone, use this time zone converter.
NETWORK
Networking is a huge part of our event and our Create & Cultivate Money Moves Summit Attendees Slack Workspace is a great place to mix and mingle with your fellow Create & Cultivators before, during, and after the big day. We’ve created channels for every workshop and panel, as well as channels for international attendees, networking, and more!
Attendees will receive a link to access our Create & Cultivate Money Moves Summit Attendees Slack Workspace in our What to Expect newsletter on Wednesday, May 12th. This Slack channel will remain accessible until Friday, May 21st. Not familiar with Slack? Here are a few tips to get you started:
Download the Slack app to your phone, computer, or both
Complete your account profile with a profile photo, your name, and what you do
Public conversations will happen in the channels (ex: #networking) and are located on the left-hand side of the app. You can also start direct messages with others in the Slack workspace
Hit send too early on a message? Slack has an edit feature! Click the three-dot icon located on the right side of the message to open the drop-down of message options
We’re all about GIFs at C&C! Here are instructions on how to integrate GIPHY into your Slack account.
Our Slack workspace is a busy, happening place on the day of the event. Streamline the notifications you receive by using the “mute” feature on channels that don’t pertain to you. To mute a channel, simply open up that channel, click the three-dot icon labeled “more,” and select the mute option
Most importantly, be kind and respectful of others. If you don’t follow this rule, you will be removed from the Slack group
If you have any questions on the day of the event about navigating the schedule, accessing the workshop downloads, or anything else, you can drop them into the customer service channel in Slack.
THINGS TO PREP AHEAD OF TIME
Here are a few things to prep before the big day so it goes off without a hitch:
Make sure you have a strong WiFi connection.
Install Zoom on your desktop computer or laptop and test it out.
Zoom tips:
Find a quiet place to tune in. Try to situate yourself in a small room that does not have an echo.
Try and stay away from noisy electronics and silence your cell phone and computer notifications for an optimal experience.
When possible, limit your internet connection to solely the device you’re using for the Zoom conference.
Set your phone to airplane mode, pause your television connection, ask others in your home to pause anything that may require a strong internet connection, etc.
Be sure to download the workshop assets so you can follow along with the expert in real-time. Note: Your exclusive workshop downloads will be available starting Saturday, May 15th via the exclusive Money Moves presented by Mastercard event site.
Don’t miss the opportunity to get real-time advice from small business owners, venture capitalists, and other experts during Mentor Power Hour.
Join the Mentor Power Hour Slack Channel and peruse the list of mentors who will be answering questions in real-time in hour-long Zoom webinars and choose your mentor(s).
We have experts in everything from creating a budget to getting invested to setting financial goals. If there’s more than one mentor you want advice from, don’t worry! You can hop from session to session over the course of the hour if you’d like.
Don’t forget to jot down any questions you have for the mentor sessions ahead of time! You’ll be able to ask your Qs in real-time by typing them into Zoom’s Q&A feature.
GET SOCIAL
Stay tuned for exciting announcements and updates by following along on our social at @createcultivate. Don’t forget to tag @createcultivate and use the hashtag #CCMoneyMoves for the chance to be featured in our Instagram Stories throughout the day! (Psst… Search “Create Cultivate” on Instagram to use our custom GIFs.)
C&C INSIDERS’ PERKS
Our Insiders get a ton of perks at all our events—and Money Moves presented by Mastercard is no exception. As an Insider, you get in for FREE and you’ll have access to all of the panels, keynotes, mentor sessions, and more after the Friday, May 21st cutoff via your C&C Insiders dashboard. Not an insider yet? Well, don’t miss out—you can sign up here.
VIRTUAL GIFT BAGS
We know you want ‘em! Complete our post-event survey to receive an email packed with promo codes from some of your favorite brands, including Rebecca Minkoff, American Airlines, SoFi, ALLY, Fresh Vine Wine, Partake Foods, Melanie Marie Jewelry, and more.
TECHNICAL DIFFICULTIES?
Live chat with a C&C specialist on CreateCultivate.com. You’ll see a “Chat With Us” pop-up in the bottom right corner of your screen.
WE ARE SO EXCITED TO SEE YOU ONLINE! Who are you most excited to hear speak? Which workshop are you looking forward to most? Tell us in the comments below!
MORE ON THE BLOG
Hey, Money Makers! Here's What to Expect at Our Equal Pay Day Summit Presented by Mastercard
Prepare for empowering workshops and enlightening roundtable conversations.
Photo: Smith House Photo for Create & Cultivate
Women make up nearly half of the workforce in the United States today, yet they continue to earn much less than men. On average, women in the United States make 81 cents for every dollar a man earns. But the keyword here is “average” because the pay gap is even wider for WOC. Black women earn 63 cents for every dollar a man makes, Native American women just 60 cents, and Latina only 55 cents. And although Asian American and Pacific Islander women earn 85 cents for every dollar a man makes, on average—that’s still 15 cents less than it should be.
This brings us to Equal Pay Day, a day that symbolizes how far into the year 2021 women would have to work, on average, in order to match what men earned in 2020. This year, Equal Pay Day falls on March 24th, which means women would have to work an extra 83 days, on average, in order to achieve equal pay with men.) So, in an effort to narrow the gap and make Equal Pay Day a thing of the past, we’re hosting Equal Pay Day Summit Presented by Mastercard to bring you a lineup of empowering workshops, insightful roundtable conversations, and mentor power hours to tackle everything from salary negotiation to money management and so much more.
Read on to learn more about everything we have planned and what you need to know to make the most of it. If you haven’t already, be sure to RSVP for free ASAP!
THE DATE
Wednesday, March 24th, 2021
TUNE IN FROM HOME
First things first! On Wednesday, March 24th, you’ll receive an email with the link to access the Equal Pay Day Summit event site. Please note: All content will go live on Pacific Daylight Time (PDT), including the launch of the Equal Pay Day Summit event site. To find out what time a session is happening in your time zone, use this handy time zone converter.
The digital summit is made up of pre-recorded video sessions hosted via Vimeo and live video sessions streaming via Zoom. We recommend that you have a strong WiFi connection and update to the latest version of Zoom for the best experience. The summit is optimized for desktop, so it is best viewed via a computer or laptop, rather than a tablet or phone.
While the live content is specifically designed to be watched in real-time, you’ll be able to access and view it until Thursday, April 1st at 5 pm PDT (Insiders, you have all-access even after the cutoff via your C&C Insiders dashboard!).
THE SCHEDULE
Equal Pay Day Summit is built just like our in-person conferences, which, of course, you all know and love. We have a stacked schedule with an A-list line-up of speakers so we suggest taking notes along the way.
Want the full lineup? Check out the play-by-play schedule to map out your big day. Please note, all times are listed in PDT (Pacific Daylight Time) and EDT (Eastern Daylight Time). To find out what time a session is happening in your time zone, use this time zone converter.
It’s going to be HUGE so we recommend getting a head start on planning out your day now.
THINGS TO PREP AHEAD OF TIME
Here are a few things to prep before the big day so it goes off without a hitch:
Make sure you have a strong WiFi connection.
Install Zoom on your desktop computer or laptop and test it out.
Zoom tips:
Find a quiet place to tune in. Try to situate yourself in a small room that does not have an echo.
Try and stay away from noisy electronics and silence your cell phone and computer notifications for an optimal experience.
When possible, limit your internet connection to solely the device you’re using for the Zoom conference.
Set your phone to airplane mode, pause your television connection, ask others in your home to pause anything that may require a strong internet connection, etc.
Be sure to download the workshop assets so you can follow along with the expert in real-time. Note: Your exclusive workshop downloads will be available starting Wednesday, March 24th via the Equal Pay Day Summit event site.
Psst… Claire Wasserman of Ladies Get Paid is leading a salary negotiation workshop you don’t want to miss, and for more sage advice you can order her book “Ladies Get Paid” here.
GET SOCIAL
Stay tuned for exciting announcements and updates by following along on our social at @createcultivate. Don’t forget to tag @createcultivate and use the hashtag #CCEqualPayDaySummit for the chance to be featured in our Instagram Stories throughout the day! (Psst… Search “Create Cultivate” on Instagram to use our custom GIFs.)
C&C INSIDERS’ PERKS
Our Insiders get a ton of perks at all our events—and this summit is no exception. As an Insider, you’ll have access to all of the workshops, mentor sessions, panels, and keynotes via your C&C Insiders dashboard after the event. Not an insider yet? Well, don’t miss out—you can sign up here.
TECHNICAL DIFFICULTIES?
Live chat with a C&C specialist on CreateCultivate.com. You’ll see a “Chat With Us” pop-up in the bottom right corner of your screen.
WE ARE SO EXCITED TO SEE YOU ONLINE! Who are you most excited to hear speak? Which session are you looking forward to most? Tell us in the comments below!
MORE ON THE BLOG
Daphne Oz Shares Her #1 Tip for Cultivating Confidence
The Emmy award-winning TV host, bestselling author, and chef dishes out career advice.
“Set yourself up for success. Don't be afraid to prepare, and talk nicely to yourself.”
-Daphne Oz, Emmy Award-Winning TV Host, Bestselling Author, Chef, and Aveeno Hair Celebrity Brand Ambassador
Daphne Oz has been dishing out healthy living tips since she was a student at Princeton and writing her first book, “The Dorm Room Diet,” which brought wholesome eating to college campuses everywhere.
Fast-forward to 2020 and she’s penned three bestselling cookbooks, won an Emmy, hosted hit television shows by the likes of “The Chew” and "Dish on Oz", and served as a “MasterChef Junior” judge.
But that’s just her day job.
As a mother of four, she’s proven that you can have a very successful career and be a present mother, but as she’d say, “the difference between doing it all and having it all is a perspective shift.”
At our Future You Festival, Jaclyn Johnson virtually down with Oz to talk about what it took to build her impressive career, how she’s avoiding burnout as a working mom, and why she’s wielding her influence for good.
On cultivating confidence…
“Confidence stems from ease. It’s when you feel easy in your skin.”
"I feel the most confident when I feel like I'm sharing valuable information that's going to make a positive impact on someone's life."
On putting in the work to build confidence…
“You think ease is easy, it's not. Ease takes work. It takes practice. It takes effort and it’s being prepared.”
“Confidence isn't a destination. Every day you have to pay the dues and catch yourself if you're engaging in negative self-talk."
On avoiding negative self-talk…
"The world sees you and talks to you the way you see and talk to yourself. You have to live it first."
On navigating negativity on social media…
"You should never take with more than a grain of salt anyone's opinion or perspective who's opinion or perspective you wouldn't value in real life."
"You're not going to make everyone happy, and if you do make everyone happy, it's at the expense of you living your whole life fully."
On being a working mom during COVID…
“I would never lie and say that I’ve figured it out because the reality is it's recalibration all the time. There are days where I'm an A-grade mother and a B-grade employee and C-grade wife.”
On making time for self-care…
“It's all too easy for us to work ourselves into depletion and I think it can be something as simple as 10 minutes of listening to a podcast or doing a face mask or a 10-minute workout routine."
On continuing to grow…
“I never feel like I've stopped growing like there isn't a chance I could pivot and try something totally new.”
On finding your passion and being on the field…
"My dad used to say to me, You can't catch the ball if you're not standing on the field."
“If you don't have the skillset, if you haven't been keeping yourself prepared, if you haven't been keeping your eyes open and your eyes on the ball, you're never going to catch it when it's flying through the air.”
On pursuing multiple interests…
"You're allowed to be a multi-hyphenate, you're allowed to change your idea of who you are, and you're making a commitment to be as great as possible for now.”
On making tasks more manageable…
“You can only do what you can do. I think it's a matter of making it bite-sized and making it something that you feel you can tackle."
On her #1 tip for cultivating confidence…
“Set yourself up for success. Don't be afraid to prepare, and talk nicely to yourself.”
Psst… If you’re having serious FOMO, join Create & Cultivate Insiders to get unlimited access to all of our Future You Festival content including video recordings of every panel and workshop download in C&C history.
MORE ON THE BLOG
Hey, Visionaries! Here's What to Expect at Our Future You Festival
Ready to level up?
Photo: Smith House Photo
Where will you be in 5 years? 10 years? Tomorrow? One thing we know for sure is the only investment that never loses value is the one you make in yourself. On Saturday, December 19th, we’re hosting our Future You Festival, a day of virtual workshops and panels dedicated to self-improvement, self-love, and self-work in all it’s forms. Whether your goal is to get your budget right for the new year, optimize your workspace and maximize your productivity, or take care of yourself, we've got you covered.
Prepare to activate all your sectors of self-work, from your business to your mindset. As always, we are bringing the best in the biz to the table for this virtual event so that you’re equipped to enter 2021 at the top of your game. Divya Gugnani will be talking about how to build a business in the new normal, Nicole Walter will be breaking down how to boss up your finances, Dianna Cohen will be sharing advice on how to get your idea off the ground, and so much more. If you haven’t already, RSVP for free (that’s right, FREE) because it's time to invest in you. Scroll on to find out what to expect on the big day.
THE DATE
Saturday, December 19th, 2020
TUNE IN FROM HOME
First things first! On Saturday, December 19th, you’ll receive an email with the link to access the exclusive Future You Festival event site. Please note: All content will go live on Pacific Daylight Time (PDT), including the launch of the exclusive Future You Festival event site. To find out what time a session is happening in your time zone, use this handy time zone converter.
The digital summit is made up of pre-recorded video sessions hosted via Vimeo and live video sessions streaming via Zoom. We recommend that you have a strong WiFi connection and update to the latest version of Zoom for the best experience. The summit is optimized for desktop, so it is best viewed via a computer or laptop, rather than a tablet or phone.
While the live content is specifically designed to be watched in real-time, you’ll be able to access and view it until Monday, January 4th at 5 pm PDT. (Insiders, you have all-access even after the cutoff via your C&C Insiders dashboard!).
THE SCHEDULE
Future You Festival is built just like our in-person conferences, which, of course, you all know and love. We have a stacked schedule with an A-list line-up of speakers so we suggest taking notes along the way.
Want the full lineup? Check out the play-by-play schedule to map out your big day. Please note, all times are listed in PDT (Pacific Daylight Time) and EDT (Eastern Daylight Time). To find out what time a session is happening in your time zone, use this time zone converter.
It’s going to be HUGE so we recommend getting a head start on planning out your day now.
THINGS TO PREP AHEAD OF TIME
Here are a few things to prep before the big day so it goes off without a hitch:
Make sure you have a strong WiFi connection.
Install Zoom on your desktop computer or laptop and test it out.
Zoom tips:
Find a quiet place to tune in. Try to situate yourself in a small room that does not have an echo.
Try and stay away from noisy electronics and silence your cell phone and computer notifications for an optimal experience.
When possible, limit your internet connection to solely the device you’re using for the Zoom conference.
Set your phone to airplane mode, pause your television connection, ask others in your home to pause anything that may require a strong internet connection, etc.
Be sure to download the workshop assets so you can follow along with the expert in real-time. Note: Your exclusive workshop downloads will be available starting Saturday, December 19th via the exclusive Future You Festival event site.
GET SOCIAL
Stay tuned for exciting announcements and updates by following along on our social at @createcultivate. Don’t forget to tag @createcultivate and use the hashtag #CCFutureYouFestival for the chance to be featured in our Instagram Stories throughout the day! (Psst… Search “Create Cultivate” on Instagram to use our custom GIFs.)
NETWORK
Networking is a huge part of our event and our C&C Future You Festival Attendees Slack Workspace is a great place to mix and mingle with your fellow Create & Cultivators before, during, and after the big day. We’ve created channels for every workshop and panel, as well as channels for international attendees, networking, and more!
Attendees will receive a link to access our Create & Cultivate Future You Festival Attendees Slack Workspace in our What to Expect newsletter. This Slack channel will remain accessible until Monday, January 4th at 12 pm PDT. Not familiar with Slack? Here are a few tips to get you started:
Download the Slack app to your phone, computer, or both
Complete your account profile with a profile photo, your name, and what you do
Public conversations will happen in the channels (ex: #networking) and are located on the left-hand side of the app. You can also start direct messages with others in the Slack workspace
Hit send too early on a message? Slack has an edit feature! Click the three-dot icon located on the right side of the message to open the drop-down of message options
We’re all about GIFs at C&C! Here are instructions on how to integrate GIPHY into your Slack account.
Our Slack workspace is a busy, happening place on the day of the event. Streamline the notifications you receive by using the “mute” feature on channels that don’t pertain to you. To mute a channel, simply open up that channel, click the three-dot icon labeled “more,” and select the mute option
Most importantly, be kind and respectful of others. If you don’t follow this rule, you will be removed from the Slack group
If you have any questions on the day of the event about navigating the schedule, accessing the workshop downloads, or anything else, you can drop them into the customer service channel in Slack.
C&C INSIDERS’ PERKS
Our Insiders get a ton of perks at all our events—and this summit is no exception. As an Insider, you’ll have access to all of the workshops, mentor sessions, panels, and keynotes via your C&C Insiders dashboard. Not an insider yet? Well, don’t miss out—you can sign up here.
VIRTUAL GIFT BAGS
We know you want ‘em! Complete our post-event survey to receive an email packed with promo codes from some of your favorite brands, including Supergoop, Squarespace, Aveeno, Chandon, Lunya, Wander Beauty, Crown Affair, Pineapple Collaborative, and more. You’ll receive the survey in your inbox on Monday, December 28th, 2020.
TECHNICAL DIFFICULTIES?
Live chat with a C&C specialist on CreateCultivate.com. You’ll see a “Chat With Us” pop-up in the bottom right corner of your screen.
WE ARE SO EXCITED TO SEE YOU ONLINE! Who are you most excited to hear speak? Which workshop are you looking forward to most? Tell us in the comments below!
MORE ON THE BLOG
Hey, Visionaries! Here's What to Expect at Our Social Good Summit
It's all about doing good while making green.
Photo: Smith House Photo
Now more than ever, brands are upping their social good game. And for good reason. From corporate social responsibility to sustainability, consumers expect businesses to give back to their community, operate in ways that are socially responsible and environmentally sustainable, and intentionally address societal challenges. But don’t just take our word for it. In fact, 65% of Americans believe it’s a company’s responsibility to give back and to have a moral or ethical viewpoint and 84% of consumers say it is important to them that a company supports charitable causes.
On Saturday, November 14th, we’re hosting a virtual summit to tackle the topic of doing good while making green. We’re hosting workshops on everything from building diversity and inclusion into the core of your business to avoiding greenwashing and building a socially responsible and sustainable company. Our keynote speakers Brittany Snow and Jaspre Guest, the co-founders of September Letters, will be telling us all about how they’re supporting those in need through the power of letter writing. Plus, Noelle Scaggs, the co-lead singer of Fitz and the Tantrums, will be talking about how she’s making career opportunities in music more accessible to People of Color, women, and the LGBTQIA community through her Diversify the Stage initiative. And so much more!
Read on to learn more about everything we have planned and what you need to know to make the most of it. If you haven’t already, be sure to buy your digital pass ASAP! A portion of our Social Good Summit ticket proceeds will benefit Sad Girls Club, a nonprofit working to diminish the stigma around mental health.
Psst… Insiders get access for free. (Yep, free!) Not an Insider yet? Read up on all the perks and sign up here.
THE DATE
Saturday, November 14th, 2020
TUNE IN FROM HOME
First things first! On Saturday, November 14th, you’ll receive an email with the link to access the exclusive Social Good Summit event site. Please note: All content will go live on Pacific Daylight Time (PDT), including the launch of the exclusive Social Good Summit event site. To find out what time a session is happening in your time zone, use this handy time zone converter.
The digital summit is made up of pre-recorded video sessions hosted via Vimeo and live video sessions streaming via Zoom. We recommend that you have a strong WiFi connection and update to the latest version of Zoom for the best experience. The summit is optimized for desktop, so it is best viewed via a computer or laptop, rather than a tablet or phone.
While the live content is specifically designed to be watched in real-time, you’ll be able to access and view it until Friday, November 20th at 5 pm PDT (Insiders, you have all-access even after the cutoff via your C&C Insiders dashboard!). You’ll be able to RSVP up until Tuesday, November 17th at 12 pm PDT.
THE SCHEDULE
Social Good Summit is built just like our in-person conferences, which, of course, you all know and love. We have a stacked schedule with an A-list line-up of speakers so we suggest taking notes along the way.
Want the full lineup? Check out the play-by-play schedule to map out your big day. Please note, all times are listed in PDT (Pacific Daylight Time) and EDT (Eastern Daylight Time). To find out what time a session is happening in your time zone, use this time zone converter.
It’s going to be HUGE so we recommend getting a head start on planning out your day now.
THINGS TO PREP AHEAD OF TIME
Here are a few things to prep before the big day so it goes off without a hitch:
Make sure you have a strong WiFi connection.
Install Zoom on your desktop computer or laptop and test it out.
Zoom tips:
Find a quiet place to tune in. Try to situate yourself in a small room that does not have an echo.
Try and stay away from noisy electronics and silence your cell phone and computer notifications for an optimal experience.
When possible, limit your internet connection to solely the device you’re using for the Zoom conference.
Set your phone to airplane mode, pause your television connection, ask others in your home to pause anything that may require a strong internet connection, etc.
Be sure to download the workshop assets so you can follow along with the expert in real-time. Note: Your exclusive workshop downloads will be available starting Saturday, November 14th via the exclusive Social Good Summit event site.
GET SOCIAL
Stay tuned for exciting announcements and updates by following along on our social at @createcultivate. Don’t forget to tag @createcultivate and use the hashtag #CCSocialGoodSummit on Twitter and Instagram Stories throughout the day to show us where you’re tuning in from! (Psst… Search “Create Cultivate” on Instagram to use our custom GIFs.)
NETWORK
Networking is a huge part of our event and our C&C Social Good Summit Attendees Slack Workspace is a great place to mix and mingle with your fellow Create & Cultivators before, during, and after the big day. We’ve created channels for every workshop and panel, as well as channels for international attendees, networking, and more!
Attendees will receive a link to access our Create & Cultivate Social Good Summit Attendees Slack Workspace in our What to Expect newsletter on Tuesday, November 10th. This Slack channel will remain accessible until Friday, November 20th at 12 pm PDT. Not familiar with Slack? Here are a few tips to get you started:
Download the Slack app to your phone, computer, or both
Complete your account profile with a profile photo, your name, and what you do
Public conversations will happen in the channels (ex: #networking) and are located on the left-hand side of the app. You can also start direct messages with others in the Slack workspace
Hit send too early on a message? Slack has an edit feature! Click the three-dot icon located on the right side of the message to open the drop-down of message options
We’re all about GIFs at C&C! Here are instructions on how to integrate GIPHY into your Slack account.
Our Slack workspace is a busy, happening place on the day of the event. Streamline the notifications you receive by using the “mute” feature on channels that don’t pertain to you. To mute a channel, simply open up that channel, click the three-dot icon labeled “more,” and select the mute option
Most importantly, be kind and respectful of others. If you don’t follow this rule, you will be removed from the Slack group
If you have any questions on the day of the event about navigating the schedule, accessing the workshop downloads, or anything else, you can drop them into the customer service channel in Slack.
C&C INSIDERS’ PERKS
Our Insiders get a ton of perks at all our events—and this summit is no exception. As an Insider, you’ll have access to all of the workshops, mentor sessions, panels, and keynotes via your C&C Insiders dashboard for FREE. (Yes, you read that correctly!) Not an insider yet? Well, don’t miss out—you can sign up here.
VIRTUAL GIFT BAGS
We know you want ‘em! Complete our post-event survey to receive an email packed with promo codes from some of your favorite brands, including LensCrafters, Gap, Megababe, Genusee, Stitch Fix, and more. You’ll receive the survey in your inbox on Friday, November 20th, 2020.
TECHNICAL DIFFICULTIES?
Live chat with a C&C specialist on CreateCultivate.com. You’ll see a “Chat With Us” pop-up in the bottom right corner of your screen.
WE ARE SO EXCITED TO SEE YOU ONLINE! Who are you most excited to hear speak? Which workshop are you looking forward to most? Tell us in the comments below!
MORE ON THE BLOG
Hey, Hustlers! Here's What to Expect at Our Future of Work Summit Presented by Mastercard
Spoiler alert: Cameron Diaz will be there.
Photo: Smith House Photography
As society re-emerges, we’re all navigating what it means to “get back to business” in this new normal. That’s why our biggest virtual event of the year will be all about the future of work. From hard-hitting conversations about pivoting to digital and navigating remote leadership to reimagining retail and making the most of social media marketing, our Future of Work Summit presented by Mastercard has it all, and so much more. It’s time to re-examine our big-picture strategy, so let’s put our creative caps on and plan for what’s next, together!
Our line-up for Saturday, September 12th is stacked with capital B bosses. Jenna Lyons is kicking off the day with an inspiring conversation on how to turn what you love doing into a successful business, then Hillary Kerr is taking the virtual stage with Camila Alves McConaughey to talk about how she switched lanes from model to media mogul and community leader, and Katherine Power and THE Cameron Diaz are taking the mic to share how they bonded over wellness and wine and built a clean wine brand from scratch. Trust us, you won’t want to miss out!
Read on to learn more about everything we have planned and what you need to know to make the most of it. If you haven’t already, be sure to buy your digital pass ASAP!
Psst… Insiders get access for free. (Yep, free!) Not an Insider yet? Read up on all the perks and sign up here.
THE DATE
Saturday, September 12th, 2020
TUNE IN FROM HOME
First things first! On Saturday, September 12th, you’ll receive an email with the link to access the exclusive Future of Work site. Please note: All content will go live on Pacific Daylight Time (PDT), including the launch of the exclusive Future of Work site. To find out what time a session is happening in your time zone, use this handy time zone converter.
Future of Work is made up of pre-recorded video sessions hosted via Vimeo and live video sessions streaming via Zoom. We recommend that you have a strong WiFi connection and update to the latest version of Zoom for the best experience. Future of Work is optimized for desktop, so it is best viewed via a computer or laptop, rather than a tablet or phone.
While the live content is specifically designed to be watched in real-time, you’ll be able to access and view it until Friday, September 18th at 5 pm PDT (Insiders, you have all-access even after the cutoff via your C&C Insiders dashboard!). You’ll be able to RSVP up until Tuesday, September 15th at 12 pm PDT.
THE SCHEDULE
Future of Work is built just like our in-person conferences, which, of course, you all know and love. We have a stacked schedule with an A-list line-up of speakers so we suggest taking notes along the way.
Want the full lineup? Check out the play-by-play schedule to map out your big day. Please note, all times are listed in PDT (Pacific Daylight Time) and EDT (Eastern Daylight Time). To find out what time a session is happening in your time zone, use this time zone converter.
It’s going to be HUGE so we recommend getting a head start on planning out your day now.
THINGS TO PREP AHEAD OF TIME
Here are a few things to prep before the big day so it goes off without a hitch:
Make sure you have a strong WiFi connection.
Install Zoom on your desktop computer or laptop and test it out.
Zoom tips:
Find a quiet place to tune in. Try to situate yourself in a small room that does not have an echo.
Try and stay away from noisy electronics and silence your cell phone and computer notifications for an optimal experience.
When possible, limit your internet connection to solely the device you’re using for the Zoom conference.
Set your phone to airplane mode, pause your television connection, ask others in your home to pause anything that may require a strong internet connection, etc.
Be sure to download the workshop assets so you can follow along with the expert in real-time. Note: Your exclusive workshop downloads will be available starting Saturday, September 12th via the exclusive Future of Work site.
Join the Mentor Power Hour Slack channel and peruse the list of mentors who will be answering questions in real-time in hour-long Zoom webinars and choose your mentor(s).
We have experts in everything from personal branding to building start-ups from scratch to raising funds.
If there’s more than one mentor you want advice from, don’t worry! You can hop from session to session over the course of the hour if you’d like.
Don’t forget to jot down any questions you have for the mentor sessions ahead of time! You’ll be able to ask your Qs in real-time by typing them into Zoom’s Q&A feature.
GET SOCIAL
Stay tuned for exciting announcements and updates by following along on our social at @createcultivate. Don’t forget to tag @createcultivate and use the hashtag ##CCFutureOfWork for the chance to be featured in our Instagram Stories throughout the day! (Psst… Search “Create Cultivate” on Instagram to use our custom GIFs.)
NETWORK
Networking is a huge part of our event and our C&C Future of Work Attendees Slack Workspace is a great place to mix and mingle with your fellow Create & Cultivators before, during, and after the big day. We’ve created channels for every workshop and panel, as well as channels for international attendees, networking, and more!
Attendees will receive a link to access our Create & Cultivate Future of Work Attendees Slack Workspace in our What to Expect newsletter on Wednesday, September 9th. This Slack channel will remain accessible until Friday, September 18th at 12 pm PDT. Not familiar with Slack? Here are a few tips to get you started:
Download the Slack app to your phone, computer, or both
Complete your account profile with a profile photo, your name, and what you do
Public conversations will happen in the channels (ex: #networking) and are located on the left-hand side of the app. You can also start direct messages with others in the Slack workspace
Hit send too early on a message? Slack has an edit feature! Click the three-dot icon located on the right side of the message to open the drop-down of message options
We’re all about GIFs at C&C! Here are instructions on how to integrate GIPHY into your Slack account.
Our Slack workspace is a busy, happening place on the day of the event. Streamline the notifications you receive by using the “mute” feature on channels that don’t pertain to you. To mute a channel, simply open up that channel, click the three-dot icon labeled “more,” and select the mute option
Most importantly, be kind and respectful of others. If you don’t follow this rule, you will be removed from the Slack group
If you have any questions on the day of the event about navigating the schedule, accessing the workshop downloads, or anything else, you can drop them into the customer service channel in Slack.
C&C INSIDERS’ PERKS
Our Insiders get a ton of perks at all our events—and Future of Work is no exception. As an Insider, you’ll have access to all of the workshops, mentor sessions, panels, and keynotes via your C&C Insiders dashboard. This content will be uploaded by September 25th, 2020. Not an insider yet? Well, don’t miss out—you can sign up here.
VIRTUAL GIFT BAGS
We know you want ‘em! Complete our post-event survey to receive an email packed with promo codes from some of your favorite brands, including Parade, UOMA Beauty, Hause of Curls, Tonic Site Shop, Amanda Kolbye, and more. You’ll receive the survey in your inbox on Friday, September 18th, 2020.
TECHNICAL DIFFICULTIES?
Live chat with a C&C specialist on CreateCultivate.com. You’ll see a “Chat With Us” pop-up in the bottom right corner of your screen.
WE ARE SO EXCITED TO SEE YOU ONLINE! Who are you most excited to hear speak? Which workshop are you looking forward to most? Tell us in the comments below!
MORE ON THE BLOG
Hey, Creatives! Here's What to Expect at Our Making It With Madewell Summit
Workshops, studio tours, keynotes, and more!
Photo: Smith House Photography
Calling all artists, creators, dreamers, and makers, we’re teaming up with Madewell on August 15th for our Making It With Madewell Digital Summit. Join us for a super fun afternoon of biz-focused chats, workshops, and studio tours devoted to championing creatives, including artists, small business owners, and Madewell’s own Hometown Heroes.
We’ll be joined by the likes of Blair Armstrong, founder of Gilded, Steffi Lynn Tsai, artist and founder of Have a Nice Day, Danielle Nagel, designer and founder of Dazey L.A., and more makers who will be chatting about the challenges of scaling a biz built on handmade goods, the ever-evolving small business e-comm landscape, and so much more!
Experts from Planoly and Squarespace will be hosting workshops on how to make the most of all their latest tools and resources. Plus, we'll have a community Slack channel where you will have the opportunity to network with fellow creators, artists, and designers all day long! Who knows, you might meet your next business partner!
Last, but certainly not least, Emmy-nominated actress, comedian, and producer Yvonne Orji will take to the virtual stage to chat with C&C founder and CEO Jaclyn Johnson about how she pushed fear aside to follow her creativity, what her creative process looks like, and how she feeds and nurtures her creativity to build a life of passion and purpose.
Scroll on for all the deets, and if you haven’t already, be sure to RSVP for free (yes, you read that correctly, FREE!) ASAP!
THE DATE
Saturday, August 15th, 2020
TUNE IN FROM HOME
First things first! On Saturday, August 15th, you’ll receive an email with the link to access the exclusive Making It With Madewell site. Please note: All content will go live on Pacific Daylight Time (PDT), including the launch of the exclusive Making It With Madewell site. To find out what time a session is happening in your time zone, use this handy time zone converter.
Making It With Madewell is made up of pre-recorded video sessions hosted via Vimeo and live video sessions streaming via Zoom. We recommend that you have a strong WiFi connection and update to the latest version of Zoom for the best experience. Making It With Madwell is optimized for desktop, so it is best viewed via a computer or laptop, rather than a tablet or phone.
While the live content is specifically designed to be watched in real-time, you’ll be able to access and view it until Friday, August 21st at 5 pm PDT (Insiders, you have all-access even after the cutoff via your C&C Insiders dashboard!). You’ll be able to RSVP up until August 19th at 12 pm PDT.
THE SCHEDULE
Making It With Madewell is built just like our in-person conferences, which, of course, you all know and love. We have a stacked schedule with an A-list line-up of speakers so we suggest taking notes along the way.
Want the full lineup? Check out the play-by-play schedule to map out your big day. Please note, all times are listed in PDT (Pacific Daylight Time) and EDT (Eastern Daylight Time). To find out what time a session is happening in your time zone, use this time zone converter.
It’s going to be HUGE so we recommend getting a head start on planning out your day now.
THINGS TO PREP AHEAD OF TIME
Here are a few things to prep before the big day so it goes off without a hitch:
Make sure you have a strong WiFi connection.
Install Zoom on your desktop computer or laptop and test it out.
Zoom tips:
Find a quiet place to tune in. Try to situate yourself in a small room that does not have an echo.
Try and stay away from noisy electronics and silence your cell phone and computer notifications for an optimal experience.
When possible, limit your internet connection to solely the device you’re using for the Zoom conference.
Set your phone to airplane mode, pause your television connection, ask others in your home to pause anything that may require a strong internet connection, etc.
Update to the latest version of Zoom for the best experience
Be sure to download the workshop assets so you can follow along with the expert in real-time. Note: Your exclusive workshop downloads will be available starting Saturday, August 15th via the exclusive Making It With Madewell site.
In the gamified workshop From Telling to Selling: How to Grow Your Brand Online Presented by Squarespace, with Brittany Antoinette, founder of The Idea Girl, your Internet knowledge will be put to the test using the best e-commerce/online practices.
As viewers follow along on this live website audit, they'll be graded on a scoring system where they'll receive points for each practice already implemented.
You’ll leave this workshop more knowledgeable and confident on how to amplify your online presence and convert site visitors into diehard customers.
In the interactive workshop Maker Toolkit: If You Build It They Will Come, Instagram Planning 101 Presented by PLANOLY, co-founder and CCO Brandy Pham will teach you how to utilize storytelling on Instagram to break through the clutter and turn your followers into customers.
Follow along using a worksheet (which will be available to download on the day-of site on August 15th) to brainstorm storytelling techniques, content that drives engagement and sales, and learn planning best practices from the woman who pioneered visual planning on Instagram.
You’ll leave this workshop with a better understanding of how to best position your social media through storytelling by creating captivating stories that are driven with intention along with a clear path to making sure your content stands out.
Join the Mentor Power Hour Slack channel and peruse the list of mentors who will be answering questions in real-time in hour-long Zoom webinars and choose your mentor(s).
We have experts in everything from creating engaging content to growing a dedicated following on social media.
If there’s more than one mentor you want advice from, don’t worry! You can hop from session to session over the course of the hour if you’d like.
Don’t forget to jot down any questions you have for the mentor sessions ahead of time! You’ll be able to ask your Qs in real-time by typing them into Zoom’s Q&A feature.
GET SOCIAL
Stay tuned for exciting announcements and updates by following along on our social at @createcultivate. Don’t forget to tag @createcultivate and @madewell and use the hashtag #MakingItWithMadewell for the chance to be featured in our Instagram Stories throughout the day! (Psst… Search “Create Cultivate” on Instagram to use our custom GIFs.)
NETWORK
Networking is a huge part of our event and our C&C Making It With Madewell Attendees Slack Workspace is a great place to mix and mingle with your fellow Create & Cultivators before, during, and after the big day. We’ve created channels for every workshop and panel, as well as channels for international attendees, networking, and more!
Attendees will receive a link to access our Create & Cultivate Making It With Madewell Attendees Slack Workspace in our What to Expect newsletter on Wednesday, August 12th. This Slack channel will remain accessible until Friday, 21st at 12 pm PDT. Not familiar with Slack? Here are a few tips to get you started:
Download the Slack app to your phone, computer, or both
Complete your account profile with a profile photo, your name, and what you do
Public conversations will happen in the channels (ex: #networking) and are located on the left-hand side of the app. You can also start direct messages with others in the Slack workspace
Hit send too early on a message? Slack has an edit feature! Click the three-dot icon located on the right side of the message to open the drop-down of message options
We’re all about GIFs at C&C! Here are instructions on how to integrate GIPHY into your Slack account.
Our Slack workspace is a busy, happening place on the day of the event. Streamline the notifications you receive by using the “mute” feature on channels that don’t pertain to you. To mute a channel, simply open up that channel, click the three-dot icon labeled “more,” and select the mute option
Most importantly, be kind and respectful of others. If you don’t follow this rule, you will be removed from the Slack group
If you have any questions on the day of the event about navigating the schedule, accessing the workshop downloads, or anything else, you can drop them into the customer service channel in Slack.
C&C INSIDERS’ PERKS
Our Insiders get a ton of perks at all our events—and Making It With Madewell is no exception. As an Insider, you’ll have access to all of the workshops, mentor sessions, panels, and keynotes via your C&C Insiders dashboard. This content will be uploaded by August 24th, 2020. Not an insider yet? Well, don’t miss out—you can sign up here.
VIRTUAL GIFT BAGS
We know you want ‘em! Complete our post-event survey to receive an email packed with promo codes from some of your favorite brands, including Madewell, Planoly, Dazey LA, Schmidt’s Naturals, BYCHARI, Have a Nice Day, Teressa Foglia, Sunwoven, and more. You’ll receive the survey in your inbox on August 21st, 2020.
TECHNICAL DIFFICULTIES?
Live chat with a C&C specialist on CreateCultivate.com. You’ll see a “Chat With Us” pop-up in the bottom right corner of your screen.
WE ARE SO EXCITED TO SEE YOU ONLINE! Who are you most excited to hear speak? Which workshop are you looking forward to most? Tell us in the comments below!
MORE ON THE BLOG
How to Cultivate Confidence and Self-Love Inside and Out During the Social Media Age
Some of the biggest forces in beauty share their thoughts.
Photo: Create & Cultivate
Despite the fact that it’s 2020 and the beauty industry has made major strides in ditching unrealistic standards, our appearance and our mental health are still very much intertwined. Of course, in the era of the selfie, it’s no surprise that social media has a lot to do with it.
In recent years, frequent use of social media has been linked to increased feelings of loneliness, depression, anxiety, and envy. In fact, according to a recent survey, 60% of people using social media reported that it has impacted their self-esteem in a negative way.
But there’s good news: Beauty brands like OGX are putting out positive messages and prioritizing not only self-care but also self-love. With their campaign “Uncap the Love,” OGX is inspiring people to remove their self-imposed limits on love and let go of the things that are holding them back.
So, how exactly do you “uncap” your self-love and cultivate confidence inside and out during the social media age?
To help us answer that question, Create & Cultivate along with our friends at OGX brought together a panel of powerhouse women for a candid conversation on uncapping self-confidence and self-love at our recent Digital Summer Camp summit.
Ahead, we’re sharing all the mic-drop moments from the conversation with Jessica Franklin, Kandee Johnson, and Melissa Alatorre. Prepare to write these down.
On tapping into your voice on social media...
“Always talk like you’re talking to your best friend. When you’re your most comfortable, when you’re your quirky, weird, unique, different self, that is going to be the you that people will fall in love with.” - Kandee Johnson
On getting real with your audience…
“Other people are going through it too.” - Jessica Franklin
“From posting my struggles, I realized everyone has them and people want to relate.” - Jessica Franklin
“People can relate and feel like they’re not alone.” - Jessica Franklin
On being vulnerable with your followers...
“As long as my content is helpful, I’m willing to share it, even if it’s embarrassing.” - Melissa Alatorre
“I recently started opening up about my struggles with IBS and the response has just been incredible. I don’t mind sharing something embarrassing as long as it helps someone.” - Melissa Alatorre
On having grace for yourself during COVID-19…
“Go easy on yourself. If you have a day where you’re not productive, that’s okay.” - Kandee Johnson
“It’s okay to feel stuck. It’s okay to feel some type of way about this situation because we’re all going through it together.” - Melissa Alatorre
On monetizing your account without alienating your audience…
“I have to genuinely like and use the product.” - Jessica Franklin
“If you don’t love the product and it’s not a genuine review and something that you would actually use, it’s not going to resonate with your audience.” - Jessica Franklin
On dealing with negative comments…
“You can get thousands of people saying wonderful things to you all day long, and it’s the one awful one that just gets to you.” - Kandee Johnson
“A miserable person—whether they’re upset, stressed out hurt—whatever the content of their heart is, that’s what’s going to spew out of them.” - Kandee Johnson
“If I’m going to reply, it’s going to be a reply with a lot of love. It’s never going to be a snapback or a clap back.” - Kandee Johnson
“It’s usually better to ignore it and leave that alone and go about your day and focus on the people that love you and do have positive things to say.” - Kandee Johnson
“If you’re following me just to be negative and give negative energy to my page, there’s no point. If I can, I’ll just ignore it, block, and just keep moving.” - Jessica Franklin
“You need boundaries on social media because everyone thinks they have privilege and access to you and that they can say whatever they want and that you’re not human.” - Jessica Franklin
“Your platform is like your house, and you wouldn’t invite these people to come into your house and say these disrespectful and rude things.” - Kandee Johnson
On finding the silver lining…
“When you’re at your worst, at your most rock bottom, you have nothing to lose, so you can start any new ideas.” - Kandee Johnson
On cultivating confidence…
“Confidence comes from knowledge.” - Melissa Alatorre
“Knowledge is power and that gives you confidence.” - Melissa Alatorre
MORE ON THE BLOG
“Knowledge Is Your Power”—and More Memorable Moments From Our Digital Summer Camp Summit
The campfire was virtual, but our speakers were on fire.
Photo: Create & Cultivate
On Saturday, June 13, we hosted our second digital stay-at-home summit, Summer Camp. Thousands of attendees from all over the world joined us around the virtual campfire for a jam-packed day of networking (Slack was on fire!), learning new skills (hello, content marketing funnels), and listening to inspiring conversations from a diverse range of CEOs, entrepreneurs, content creators, small business owners, and experts in their fields.
We covered everything from launching a product to starting a podcast to jumping onto TikTok with some of the best in the biz. Trinity Mouzon Wofford, Farnoosh Torabi, Melanie Elturk, Brittany Xavier, Brad Goreski and more bosses dropped some serious knowledge throughout the day. If you missed out on the fun (or if you just want to relive the magic), you’re in luck because we captured the most memorable moments for you, so read on!
(Psst… If you’re having serious FOMO, join Create & Cultivate Insiders to get unlimited access to all of our Digital Summer Camp content including video recordings of every panel and workshop download in C&C history.)
How Danielle Fishel Karp Went From Entertainer to Clean-Beauty Entrepreneur
“
I really am behind the keyboard the way it appears that I am. It’s my picture, my name, and my voice—it really is me.”
—Danielle Fishel Karp
Panelist:
Danielle Fishel Karp | Actor, Director, Producer, & Entrepreneur
Moderator:
Sacha Strebe | Editorial Director, Create & Cultivate
On becoming a director...
“I didn't know I wanted to be a director until we went back to Girl Meets World and I realized I felt very, very protective of the kids on the show.”
“Kids relate to me in a way that they wouldn't a director that had never been an actor.”
On launching a transparent beauty brand…
“Authenticity is really important to me. It always has been, so anytime I've partnered with a brand it's either been a product that I really do love or use or it's something that really resonates with me.”
On her relationship with beauty...
“I was never really much into beauty. I'm just not. I have a few products that I love and I use them consistently and unless somebody really says, ‘No stop using that thing, use this,’ I'm going to keep using the same products I know and love. I don't like a lot of change in that regard.”
On launching a beauty brand...
“I didn't ever think I was going to do anything in the hair—or beauty world, for that matter—and then I got pregnant and I went to my first doctor's appointment and I heard my son's heartbeat.”
“All of a sudden, I really understood why women who are thinking of having a child start looking at everything they're consuming and start looking at it from the standpoint of is this good for me? Is this good for my child?”
“I went home and downloaded the Think Dirty app, and for the first time ever, I scanned all of my beauty products.”
“From the ground up, I have been involved in every step of the way.”
On being an entrepreneur...
“Acting and directing is an art form, so everything about them is subjective. It's not that way in business. Things aren't subjective.”
“I think I underestimated how much it really takes energy-wise and time-wise to launch a brand.”
On making a clean but efficacious beauty line...
“If I felt the need and a lack in the space, then other people did too.”“When I was trying to create the line, I wanted something that was as natural as it could possibly be, while also not losing any of the efficacy.”
On misinformation in the beauty world...
“Figure out what your comfort level is. Just because I'm comfortable with a product that falls somewhere on the three to four scale, doesn't mean that you are.”
On launching before COVID-19…
“We had planned five new products for this year. A lot of things have changed in 2020. I'm not sure how many of those products we’re going to be able to roll out now.”
On being close to the customer...
“One of the things I realized very quickly is that I wanted to hear everybody’s feedback, and I really wanted to take their thoughts into consideration because I'm not just making this product for myself.”
“I rely so much on being able to have a direct conversation with consumers about what to do.”
“I respond to a lot of comments and like comments through direct messages.”
"I have personally responded to I don't even know how many emails, so I am as involved as I can be without having to run every single aspect of it myself.”
“I like people to know that I really am behind the keyboard the way it appears that I am. It’s my picture, my name, and my voice—it really is me, and I think that goes a long way.”
Let's Grow: How to Build Your Following While Creating a Dedicated Community
“How can I get the right people who are very entrepreneurial excited about my brand from a very early point? And, hopefully, how can they continue to grow with the company?”
Panelists:
Trinity Mouzon Wofford | Co-Founder and CEO, Golde
Mandy Ansari | Digital Influencer & Entrepreneur
Jera Bean | Social Media Strategist and Creator, The Social Media Saloon
Aysha Harun | Content Creator
Chinae Alexander | Content Creator and Social Entrepreneur
Moderator:
Maxie McCoy | Author of "You're Not Lost"
On the phrase content is king or queen….
“What is going to get me to double-tap? We are all also consuming content as well, even if we are a content creator.” - Mandy Ansari
“Is my content inspiring? Is it empowering? Is it educating and is it entertaining? It doesn't need to be doing all of those, but the more it is doing at one time the better.” - Mandy Ansari
On identifying a need and mapping out a content strategy….
“Businesses need to think of Instagram as a business card. When a friend recommends something, one of the first things we do is go to Instagram. I like that Instagram shows more than just the highlight reel. It shows the journey and the process.” - Jera Bean
On building an engaged online community requires consistency…
“As a content creator, your personal life is your business in a sense, so taking the time to slow down is important to keep that consistency.” - Aysha Harun
“As a creator and as someone that works alone the majority of the time, to admit to themselves that, yes, I do need help.” - Aysha Harun
On building a social media following organically, without putting many resources toward marketing...
“How can I get the right people who are very entrepreneurial excited about my brand from a very early point? And, hopefully, how can they continue to grow with the company?” - Trinity Mouzon Wofford
“Surrounding yourself with those people who believe in it just as much—if not, some days, more than you do—was really my key to getting this far without taking much money.” - Trinity Mouzon Wofford
On growing your community and reaching a wider audience…
“Having a little prescriptive is helpful in moving past criticism.” - Chinae Alexander
“We can show up as humans. I haven't always had a perfect response to people who say rude things. I also have a zero-tolerance policy for it, but that's just how I am as a person. I’m just actually living my truth.” - Chinae Alexander
“My most successful content—and not in likes or comments, but in that it has moved the needle for other people—has been the days where I get up and I’m about to write something and I write it, look at it, and it makes my stomach hurt. It makes my stomach hurt because I’m scared to post it, I’m scared to say it, and I’m like, Oh, God, and I know I got something good. I know I went there, and I’ve never had someone negative attack when I went there. Because of its vulnerability.” - Chinae Alexander
Mental Health Meeting of the Minds: How to Tackle Your Anxiety and Live a Happier Life
“Rejection is objective. Rejection is from the outside. It comes from someone else saying no to you, but rejection is not failure—failure is what we think.”
—Stacy London
Panelists:
Erica Domesek | Founder, P.S. I Made This
Stacy London | Style Expert and New York Times Best-Selling Author
On collaborating...
“It's important, in my adult life, to make sure that the people around me aren't competing but are collaborative and supportive, and I think that we all need that—we need it for life in general, but we certainly need it now.” - Stacy London
On creating connections…
“To really be able to really create connection, I think it requires agency.” - Erica Domesek
On making self-care a priority…
“I just have to go back to the OG reference of when you’re on the airplane and the mask comes down and you put it on yourself before you can put it on anyone else. I just realized that I have to take care of myself before I can take care of other people.” - Erica Domesek
On dreaming big…
“This moment is the moment to dream big, in my opinion. The reason I feel that way is it does a lot to mitigate anxiety and depression—again, if you feel you have agency. Instead of feeling helpless, like the world is happening and there's nothing you can do to stop it, what I love to think about is what it's like to dream big, right now.” - Stacy London
On navigating social media right now...
“Social media has created moments of such anxiety, that is paralyzing—pre-COVID! You can mute people right now.” - Erica Domesek
On achieving personal success…
“Personal success—small, medium and large—is just as important to me.” - Erica Domesek
On handling rejection…
“Rejection is objective. Rejection is from the outside. It comes from someone else saying no to you, but rejection is not failure—failure is what we think.” - Stacy London
“We forget that rejection, for every door closed, means the door that we are supposed to go through remains open.” - Stacy London
On not comparing yourself to others...
“We forget that our scale doesn't have to be somebody else’s, and we forget our own lives because we get so involved in scrolling through other peoples.” - Stacy London
On finding real connections…
“Whether it's your business or your personal life, connection is essential, and it's not just networking to me that's not enough.” - Stacy London
“Real connection, people who you know you can count on regardless of whether you feel like a success or a failure.” - Stacy London
“Those people who see you for who you are—for the good, the bad, and the ugly and they don't turn away and they stick by you—those are the people who you are going to need throughout your life.” - Stacy London
How to Leverage Podcasting to Build Your Brand With Farnoosh Torabi
“
You have to be your biggest fan and your biggest advocate
.”
—Farnoosh Torabi
Panelist:
Farnoosh Torabi | Host of the Webby-Nominated Podcast, “So Money”
Moderator:
Sacha Strebe | Editorial Director, Create & Cultivate
On not needing to do it all…
“As someone who is in charge of your own brand, you have to think about it, I think it's worth experimenting, but you can't do it all.”
“There are a lot of things that I don't do. It feels like I do it all, but there are also so many things I don't do, which are conscious because it doesn't spark joy.”
On talking about money…
“Everybody has a story, and that story ultimately shapes how we relate to money.”
“I wanted to have bigger conversations about money that nobody would give me the bandwidth to have elsewhere because they just didn't think it was interesting, so a podcast gives me the opportunity to expand on topics that you really can't find elsewhere.”
On tapping into your audience…
“You don't know what you don't know so ask your audience, they will tell you.”
“You have to be your biggest fan and your biggest advocate.”
“That's the secret, don't pretend like you have to know the answer, your listeners will tell you what they want.”
On launching a podcast...
“You have to be really clear on your editorial hook, What is the voice? And part of that exercise is listening to a lot of other shows in your category.”
“The key to make this really easy is streamlining as much of the process as possible.”
On staying informed...
“Knowledge is your power. If you have answers to your questions, then you will know where to go next.”
On getting down to business...
“This is not just a passion project, it’s a growth engine for your brand and your business.”
TikTok 101—Everything You Need to Know About This Buzzy New Platform
“Do what you like to do. Don’t feel pressured to do what everyone else is doing.”
—Kiitan Akinniranye
Panelists:
Brittany Xavier | Global Style Influencer
Kiitan Akinniranye | Content Creator & Founder, Atarah Avenue
Blanca Garcia | Beauty & Lifestyle Influencer
Joyce Chun | Creator Marketing, TikTok
Moderator:
Reesa Lake | Partner and Executive Vice President, DBA
On following trends…
“You should pay attention to trends, but don’t let them rule your content creation.” - Kiitan Akinniranye
On jumping onto the platform…
“It’s an outlet for me to express different parts of my personality that I don’t express on Instagram and YouTube.” - Kiitan Akinniranye
On just having fun…
“Just have fun with it—that’s what TikTok’s all about.” - Kiitan Akinniranye
“I think the reason TikTok has taken off is because people are just being themselves, having fun, and not taking it too seriously.” - Kiitan Akinniranye
“Just have fun and don’t think too much about it.” - Blanca Garcia
On staying true to yourself…
“Anyone can tell the difference between someone trying to be someone else versus someone really being their authentic self.” - Joyce Chun
“Do what you like to do. Don’t feel pressured to do what everyone else is doing.” - Kiitan Akinniranye
“It’s really important to stick to what you want to do and show your personality. That way, whatever views a video gets, you’re still proud of that piece of work.” - Brittany Xavier
On creating content…
“The most important thing is that you enjoy what you’re creating.” - Joyce Chun
“No matter what anyone else does, you can have your own unique spin on it.” - Kiitan Akinniranye
“Create content that you enjoy, and most likely, other people will enjoy it as well.” - Kiitan Akinniranye
“When creating my videos, I try to have a take-home value or some resource that they can get from the video.” - Brittany Xavier
On turning TikTok into a revenue stream…
“Start creating content, and the revenue will come.” - Brittany Xavier
On checking metrics…
“I always remind creators that TikTok is a video-based platform. It’s built to democratize content so that anyone who has 0 followers to a million followers can have a chance to be seen no matter their size.” - Joyce Chun
“It really is a quality over quantity game.” - Joyce Chun
“Videos don’t ever expire, so you’ll notice that older ones are continuing to be spread and that’s a good indicator of what other content you can do going into the future.” - Brittany Xavier
“I check watch time to see when people are dropping off and that helps me figure out what I’m doing wrong in a video.” - Kiitan Akinniranye
“I try to take myself out of it, so that I'm not super invested in the outcome because it takes away from how I feel about content creation.” - Kiitan Akinniranye
Uncapping Your Self-Love: A Candid Conversation With Today's Top Beauty and Lifestyle Experts on How to Cultivate Confidence and Self-Love Both Inside and Out During the Social Media Age
“Knowledge is power and that gives you confidence.”
—Melissa Alatorre
Panelists:
Kandee Johnson | Creator, Beauty Authority, & OGXpert
Jessica Franklin | Lifestyle Influencer & OGXpert
Melissa Alatorre | Beauty & Lifestyle Influencer
Moderator:
Jaclyn Johnson | CEO & Founder, Create & Cultivate
On tapping into your voice on social media...
“Always talk like you’re talking to your best friend. When you’re your most comfortable, when you’re your quirky, weird, unique, different self, that is going to be the you that people will fall in love with.” - Kandee Johnson
On getting real with your audience…
“Other people are going through it too.” - Jessica Franklin
“From posting my struggles, I realized everyone has them and people want to relate.” - Jessica Franklin
“People can relate and feel like they’re not alone.” - Jessica Franklin
On being vulnerable with your followers...
“As long as my content is helpful, I’m willing to share it, even if it’s embarrassing.” - Melissa Alatorre
“I recently started opening up about my struggles with IBS and the response has just been incredible. I don’t mind sharing something embarrassing as long as it helps someone.” - Melissa Alatorre
On having grace for yourself during COVID-19…
“Go easy on yourself. If you have a day where you’re not productive, that’s okay.” - Kandee Johnson
“It’s okay to feel stuck. It’s okay to feel some type of way about this situation because we’re all going through it together.” - Melissa Alatorre
On monetizing your account without alienating your audience…
“I have to genuinely like and use the product.” - Jessica Franklin
“If you don’t love the product and it’s not a genuine review and something that you would actually use, it’s not going to resonate with your audience.” - Jessica Franklin
On dealing with negative comments…
“You can get thousands of people saying wonderful things to you all day long, and it’s the one awful one that just gets to you.” - Kandee Johnson
“A miserable person—whether they’re upset, stressed out hurt—whatever the content of their heart is, that’s what’s going to spew out of them.” - Kandee Johnson
“If I’m going to reply, it’s going to be a reply with a lot of love. It’s never going to be a snapback or a clap back.” - Kandee Johnson
“It’s usually better to ignore it and leave that alone and go about your day and focus on the people that love you and do have positive things to say.” - Kandee Johnson
“If you’re following me just to be negative and give negative energy to my page, there’s no point. If I can, I’ll just ignore it, block, and just keep moving.” - Jessica Franklin
“You need boundaries on social media because everyone thinks they have privilege and access to you and that they can say whatever they want and that you’re not human.” - Jessica Franklin
“Your platform is like your house, and you wouldn’t invite these people to come into your house and say these disrespectful and rude things.” - Kandee Johnson
On finding the silver lining…
“When you’re at your worst, at your most rock bottom, you have nothing to lose, so you can start any new ideas.” - Kandee Johnson
On cultivating confidence…
“Confidence comes from knowledge.” - Melissa Alatorre
“Knowledge is power and that gives you confidence.” - Melissa Alatorre
Design Darlings: How These Design Enthusiasts Are Inspiring Millions
“If your heart is pulling you in one direction, go for it.”
—Christina Martinez
Panelists:
Breegan Jane | Interior Designer
Monika Hibbs | Creative Director and Founder, Monika Hibbs
Christina Martinez | Life and Style Blogger, New Darlings
Angela Tafoya | Editorial Director, Lonny
Moderator:
Sacha Strebe| Editorial Director, Create & Cultivate
On diversifying your revenue streams…
“When you chase these passions with purpose, it can lead you to the openings that the universe is trying to create for you, even when the world says, Don't do it, put your energy here.” - Breegan Jane
“My life, and a lot of my goals, come from wanting to empower other people and being an employer.” - Breegan Jane
“It's really important to me to give other girls, women, men, anyone, the opportunity to try something, be good at it, fail at it, enjoy it.” - Breegan Jane
On taking a leap of faith…
“If your heart is pulling you in one direction, go for it.” - Christina Martinez
“It works as long as you are willing to put in the work.” - Christina Martinez
On growing an audience authentically…
“I think the honest voice is really the true voice of what people wanna hear and they wanna hear your story.” - Monika Hibbs
On how content strategy has pivoted…
“What can we offer people right now that feels like it's a definitive resource for what they’re going through?” - Angela Tafoya
“It's not solely providing aspirational content—which we still do, obviously—but thinking about how we can be there for our audience in a way that feels cognizant of what’s going on.” - Angela Tafoya
On staying true to who you are but also building a business that makes money…
“Look at your audience like a friendship. Some of your friends know everything, right? You’ve got that girlfriend you can call that you’re like, This is what's really happening. Then, you have other friends that are parents at school that kind of know your life and don’t know your middle name. And so, where your comfort level is with social media I think you can kind of filter it that way and each friend can be different. FB is different than IG, different than TikTok.” - Breegan Jane
On knowing when it’s time to make your first hire..
“I started to realize that I was missing partnership opportunities in my email because I just couldn't get to them. I realized really quickly that I was actually losing revenue and beating myself up and really working myself down.” - Monika Hibbs
“Once you release and know that you can't do it on your own, that's really where the growth comes in.” - Monika Hibbs
On the best design tip…
“Zero in on how a room makes you feel, even digitally when you’re looking at a space. Really try to dissect what it is that you like about that space.” - Angela Tafoya
Ready, Set, Launch: How to Strategize a Perfect Product Launch
“You have to think very long term on how you want the brand to evolve but also stay the same over the years.”
—Melanie Elturk
Panelists:
Dianna Cohen | Founder and CEO, Crown Affair
Janessa Leone | CEO and Designer, Janessa Leone
Abigail Cook Stone | Founder and CEO, Otherland
Éva Goicochea | Founder & CEO, maude
Cass Dimicco | Founder, Aureum Collective
Melanie Elturk | CEO & Co-Founder, Haute Hijab
Moderator:
Sacha Strebe| Editorial Director, Create & Cultivate
On launching a product...
“Anytime that you're looking to launch a business or a product, it's so important to know in your gut that you cannot be everything to everyone.” - Dianna Cohen
On building communities alongside customer bases…
“More than ever, we are realizing the power of niche audiences and people being genuinely passionate not only as a community member but also as a customer.” - Dianna Cohen
On reaching your target audience…
“I think the best things come out of natural, organic, real relationships with people” - Janessa Leone
On how to match an unmet need…
“The extra verve of the added touch is all about a little bit of extra effort that you put into something that takes it from good to great and elevates the everyday.” - Abigail Cook Stone
On the buying journey…
“We went through a really big exercise on who the audience was and how we speak, look, act, feel.” - Éva Goicochea
On validating and testing your audience…
“It's so important that you really can build an entire persona of what your brand represents—without even showing the product—months before you're about to launch.” - Cass Dimicco
“Your customer and your audience will tell you what's working and what's not.” - Cass Dimicco
On having a clear brand story…
“I know what the product is, I know that there is this highly underserved market, so what’s the brand story going to be around this product?” - Melanie Elturk
“We want this to be a legacy brand and not just spur of the moment, emotional decisions yet these are very important—down to color—that you have to think very long term on how you want the brand to evolve but also stay the same over the years.” - Melanie Elturk
On challenges…
“During challenging times and previous recessions, people do tend to go to brands that they already have an emotional connection with. That being said, in the land and world of new consumer brands, you don't have to scale back if you have not scaled.” - Dianna Cohen
On launching small…
“You want to see how your customers are buying things, so it's helpful to have an edit at first and then be able to iterate upon that.” - Éva Goicochea
“If founders are just trying to get their footing and understand if this is something they want to do, I suggest you really incorporate creative problem solving into every single roadblock that you see in front of you and smash through that to the next one. Use it as an opportunity to learn, to delegate, to outsource.” - Melanie Elturk
On building brand loyalty…
“At the end of the day, that is going to be what your business is: your customers, your community. If you can build that, they will buy whatever you're selling.” - Dianna Cohen
How to Lead With Resilience and Empathy
“Even if you’re afraid, speak up. Use your voice. Keep raising your hand.”
—Julie Smolyansky
Panelist:
Julie Smolyansky | CEO, Lifeway
Moderator:
Jaclyn Johnson | CEO & Founder, Create & Cultivate
On stepping into the role of CEO…
“Failure was not going to be an option.”
“I worked really hard. I used the business as a place where I could put my mourning and grieving pain and do something with it.”
“I wanted to prove to myself that I could do it.”
“Tough times are where you’re called to rise—and you either rise or you don’t. Sink or swim.”
On honing her vision for the company…
“Educating people around gut health has been my mission from day one.”
“You have to tell your story over and over again. You have to tell the marketplace over and over again.”
“We’ve doubled down on advertising and marketing during some of the more troubling moments of crisis like 2008 for example when the economy was flattering, we saw that as an opportunity and we doubled our advertising and that paid off. Some of our biggest growth happened during the recession.”
“We’ve adapted at every point in time and every point in our history.”
“We’re constantly learning and adapting and evolving.”
“What I know for sure is that what everyone wants is health. They want health, they want wellness, they want to feed their families good, nutritious food.”
On scaling a team…
“If I can delegate and let other people take the plan and execute it, it’s much more empowering for them and more fun, and then I can focus on the big picture.”
“It was a slow process of giving up that control because I was so used to doing it all myself.”
“It’s about working on your business, not in your business.”
On her advice for fellow female leaders...
“Even if you’re afraid, speak up. Use your voice. Keep raising your hand.”
“No one gives you power, you just have to take it.”
“If you’re not at the table, you’re the meal.”
“Keep being brave. Bravery is a muscle. It’s like your gut, it’s like your bicep—you keep using it, you keep getting stronger.”
On doing good during COVID-19...
“Lifeway was originally started with this idea to feed people.”
“My family survived war and famine and disease and all sorts of things in the Soviet Union during a painful time in history, so feeding people has always been super important to us.”
“30% of kids in the Chicagoland public school system are food insecure and rely on the school system’s lunch as their one nutritious meal a day—and suddenly they weren’t going to have it overnight.
“We immediately started unlocking and deploying our emergency response plan to reach those communities most impacted.”
“There is no more sacred purpose than to feed people and bring them wellness.”
“We’ve been working 24/7 just to keep food on people’s tables.”
On finding the silver lining through COVID-19...
“This crisis has shown us how vulnerable we are and how in-lock and connected we are to each other. Our safety and security and health depend on each other. We are interlocked with each other.”
“We’re starting to see that we are all really in it together and that we can show up for each other.”
On advice for anyone struggling during COVID...
“Don’t stop. Keep going. Hold your head up high. Find moments of joy for yourself. Trust the process, trust the universe. Trust that all of this is happening not to you but for you.”
Evening Keynote: A Conversation With Brad Goreski & Jaclyn Johnson
“
From my experience, starting at the bottom and learning everything was so valuable.”
—Brad Goreski
Panelist:
Brad Goreski | Celebrity Stylist and TV Personality
Moderator:
Jaclyn Johnson | CEO & Founder, Create & Cultivate
On falling in love with fashion from an early age…
“Fashion was my way of communicating who I was.”
On interning for Vogue and W…
“Interning was the most valuable experience I ever had.”
“From my experience, starting at the bottom and learning everything was so valuable.”
“I learned so much because I was responsible for so much.”
On starring on The Rachel Zoe Project…
“That show was the first of its kind. It was the first time that the curtain had been pulled back on the world of celebrity styling.”
“I almost didn’t take the job because I didn’t want to be on the reality show.”
“People were watching me learn the job.”
On taking the leap to start his own business…
“I got Jessica Alba as my first client, but there were two months where no one was calling, no one was asking me to style them.”
“One of the best pieces of advice I got was, ‘The only way you’re going to have a successful business is if you learn how to delegate.’”
“I literally didn’t make any money for my first two years.”
“Most of my business has been through word of mouth, so it’s always good to be easy to work with and it's always good to be available.”
On earning accolades and taking them in stride...
“In any job, you want to be on some sort of best-dressed list of whatever you do.”
On developing the traits to succeed as a celebrity stylist...
“You have to learn how to work under pressure really fast and you need to be a quick problem solver.”
On overcoming shyness...
“My shyness is overcome because I remember that kid who so desperately wanted to be here. Now that I’m here, I don’t want to squander any opportunity.”
On his best advice for his younger self…
“Continue following your heart no matter if you think it’s going to lead where you think it’s going to lead.”
“Let the script play out the way it was written and not try to interfere with it too much.”
Don’t miss Michelle Pfeiffer, Miranda Kerr, Beatrice Dixon, and More at our Digital Beauty Summit on Saturday, July 25.
MORE ON THE BLOG
Hey, C&C Campers! Here's What to Expect at Our Digital Summer Camp
Welcome to our version of a “working vacation.”
Photo: Create & Cultivate
Here at Create & Cultivate, we know the importance of some good old-fashioned fun—but we also know that you’re always looking for ways to further your career and build your business, whether you’re soaking up the sun on the beach or leading a meeting in the boardroom. That’s why we’re redefining the meaning of a working vacation with a jam-packed digital summit filled with real-talk panel discussions, impactful workshops, virtual networking with fellow C&C campers, and a mentor power hour with the best in the biz.
As you know, we always bring our A-game but our lineup for Saturday, June 13 is stacked. BK Yoga Club is kicking off the morning with a live yoga session, Danielle Fishel Karp is taking the virtual stage to talk about switching lanes from entertainer to clean beauty entrepreneur, Chloé Watts of cholédigital is leading a must-watch workshop on building content marketing funnels, Farnoosh Torabi is sharing tips for leveraging a podcast to build a brand, and Brad Goreski is pulling back the filter on the fashion industry. Not to mention, nostalgia-inducing workshops that’ll enable you to stretch those creative muscles, real-time digital networking opportunities, and so much more. You don’t want to miss this one!
Read on to discover everything we have in store for this jam-packed day, and if you haven’t already, be sure to buy your ticket ASAP!
THE DATE
Saturday, June 13, 2020
TUNE IN FROM HOME
First things first! On Saturday, June 13, you’ll receive an email with your link and password to access the exclusive Summer Camp site. Please note: All content will go live on Pacific Daylight Time (PDT), including the launch of the exclusive Summer Camp site. To find out what time a session is happening in your time zone, use this handy time zone converter.
Summer Camp is made up of pre-recorded video sessions hosted via Vimeo and live video sessions streaming via Zoom. We recommend that you have a strong WiFi connection and find a comfortable place to tune in from home. Summer Camp is optimized for desktop, so it is best viewed via a computer or laptop, rather than a tablet or phone.
While the live content is specifically designed to be watched in real-time, you’ll be able to access and view it until Friday, June 19 at 5pm PDT (Insiders, you have all-access even after the cutoff via your C&C Insiders dashboard!). Tickets will be available to purchase until June 19 at 5pm PDT.
THE SCHEDULE
Summer Camp is built just like our in-person conferences, which, of course, you all know and love. We have a stacked schedule with an A-list line-up of speakers so we suggest taking notes along the way.
Want the full lineup? Check out the play-by-play schedule to map out your big day. Please note, all times are listed in PDT (Pacific Daylight Time), as C&C headquarters is located in sunny Los Angeles. To find out what time a session is happening in your time zone, use this time zone converter.
It’s going to be HUGE so we recommend getting a head start on planning out your day now. Download this handy checklist to keep track of the pre-recorded video sessions and this checklist to keep track of the LIVE video sessions to make sure you don’t miss anything.
THINGS TO PREP AHEAD OF TIME
Here are a few things to prep before the big day so it goes off without a hitch:
Make sure you have a strong WiFi connection.
Install Zoom on your desktop computer or laptop and test it out.
Zoom tips:
Find a quiet place to tune in. Try to situate yourself in a small room that does not have an echo.
Try and stay away from noisy electronics and silence your cell phone and computer notifications for an optimal experience.
When possible, limit your internet connection to solely the device you’re using for the Zoom conference.
Set your phone to airplane mode, pause your television connection, ask others in your home to pause anything that may require a strong internet connection, etc.
Set aside your athletic gear and your mat (or towel) and fill up your water bottle for our morning moves session with BK Yoga Club. No equipment needed!
Gather the ingredients you’ll need to make an immunity-boosting smoothie during the breakfast workshop with Weelicious. Get the ingredients list and the recipe here!
Purchase the supplies you’ll need in order to follow along with the workshops in real-time if you’d like! You can find shoppable supplies checklists for each workshop here. Scroll down to The Schedule and click on the “Supplies Checklist” below each workshop to open up PDFs with shoppable links.
Download the workshop downloads so you can follow along with the expert in real-time. Note: Your exclusive workshop downloads will be available on Saturday, June 13 via the exclusive Summer Camp site, which you will gain access to on the day-of.
Take the What Is Your Instagram Content Creator Type Quiz prior to the Content Coordination: How to Plan Your Content and Build Instagram Workflows for Your Creative Type workshop powered by Tailwind.
Peruse the list of mentors who will be answering questions in real-time in hour-long Zoom webinars and choose your mentor(s).
We have experts in everything from raising money to creating engaging content to growing a dedicated following on social media. If there’s more than one mentor you want advice from, don’t worry! You can hop from session to session over the course of the hour if you’d like.
Don’t forget to jot down any questions you have for the mentor sessions ahead of time! You’ll be able to ask your Qs in real-time by typing them into Zoom’s Q&A feature.
GET SOCIAL
Stay tuned for exciting announcements and updates by following along on our social at @createcultivate.
To access our custom Summer Camp IGS filters, head to @createcultivate on Instagram and click on the smiley face icon beneath our bio, or open your camera in Instagram and click on “browse effects” and search with keyword “createcultivate.” You can also search “ccsummercamp” on Instagram to use our custom GIFs.
Don’t forget to tag @createcultivate and use the hashtag #CCSummerCamp for the chance to be featured in our Instagram Stories throughout the day!
NETWORK
Networking is a huge part of our event and our Create & Cultivate Summer Camp Attendees Slack Workspace is a great place to mix and mingle with your fellow Create & Cultivators before, during, and after the big day. We’ve created channels for every workshop and panel, as well as channels for international attendees, networking, and more!
Attendees will receive a link to access our Create & Cultivate Summer Camp Attendees Slack Workspace in our What to Expect newsletter on Wednesday, June 10. This Slack channel will remain accessible until Friday, June 19 at 5 pm PDT. Not familiar with Slack? Here are a few tips to get you started:
Download the Slack app to your phone, computer, or both
Complete your account profile with a profile photo, your name, and what you do
Public conversations will happen in the channels (ex: #networking) and are located on the left-hand side of the app. You can also start direct messages with others in the Slack workspace
Hit send too early on a message? Slack has an edit feature! Click the three-dot icon located on the right side of the message to open the drop-down of message options
We’re all about GIFs at C&C! Here are instructions on how to integrate GIPHY into your Slack account.
Our Slack workspace is a busy, happening place on the day of the event. Streamline the notifications you receive by using the “mute” feature on channels that don’t pertain to you. To mute a channel, simply open up that channel, click the three-dot icon labeled “more,” and select the mute option
Most importantly, be kind and respectful of others. If you don’t follow this rule, you will be removed from the Slack group
If you have any questions on the day of the event about navigating the schedule, accessing the workshop downloads, or anything else, you can drop them into the customer service channel in Slack.
C&C INSIDERS’ PERKS
Our Insiders get a ton of perks at all our events—and our Digital Summer Camp is no exception. As an Insider, you get free admission and you’ll have access to all of the panels and keynotes after Friday, June 19 at 5pm PDT via your C&C Insiders dashboard. Not an insider yet? Don’t miss out—you can sign up here.
VIRTUAL GIFT BAGS
We know you want ‘em! Get your inbox ready for gift bags and promo codes from some of your favorite brands, including The Sill, Janessa Leoné, Golde, Be Free by Danielle Fishel, Weelicious, Atarah Avenue, Style Rituals, and more.
TECHNICAL DIFFICULTIES?
Live chat with a C&C specialist on CreateCultivate.com. You’ll see a “Chat With Us” pop-up in the bottom right corner of your screen.
WE ARE SO EXCITED TO SEE YOU ONLINE! Who are you most excited to hear speak? Which workshop are you looking forward to most? Tell us in the comments below!
MORE ON THE BLOG
Hey, Tech Savvy Self-Starters! Here's What to Expect at Our Money Moves Digital Summit
Our first-ever digital conference.
Photo: Angelica Marie Photography
One word we've heard a lot over the last few weeks is PIVOT! The world has changed, the way we do business has changed, and now, more than ever, we need to come together as a community. We’ve been spending a lot of time at Create & Cultivate brainstorming ways we can show up and support you during this uncertain time. Community is at our core, and connecting with others through one-of-a-kind experiences is what we love to do.
And while the world has changed, our mission has not. We’re committed to helping women create and cultivate the career of their dreams, which is why we’re proud to host Money Moves Summit, our first-ever digital conference to help small business owners build, grow, and pivot in the new normal. We always bring our A-game but our lineup is stacked—Chelsea Handler is taking the virtual stage to buoy our spirits and get real about her career highs and lows, staying positive in a pandemic, and why humor is the best coping mechanism. You don’t want to miss this one!
Read on to discover everything we have in store for this jam-packed day and get your ticket ASAP!
THE DATE
Saturday, May 2nd, 2020
TUNE IN FROM HOME
First things first! On the morning of the summit, Saturday, May 2nd, an email with your link and password to access the exclusive Money Moves Summit site will be waiting in your inbox.
Money Moves Summit is made up of pre-recorded video sessions and live video sessions that will be hosted via Zoom. We recommend that you have a strong WiFi connection and find a comfortable place to tune in from home. Money Moves is optimized for desktop, so it is best viewed via a computer or laptop, rather than a tablet or phone.
While the live content is specifically designed to be watched in real-time, you’ll be able to access and view it for 72 hours after the event (Insiders, you have all-access even after the 72-hour cutoff!).
C&C INSIDERS’ PERKS
Our Insiders get a ton of perks at all our events—and our Money Moves Summit is no exception. As an Insider, you get free admission to our Money Moves Summit and you’ll have access to all of the panels and keynotes after the 72-hour cutoff via your C&C Insiders dashboard.
Not an insider yet? Well, don’t miss out—you can sign up here.
THINGS TO PREP AHEAD OF TIME
Here are a few things to prep before the big day so it goes off without a hitch:
Install Zoom on your desktop computer or laptop and test it out
Zoom tips:
Find a quiet place to tune in. Try to situate yourself in a small room that does not have an echo.
Try and stay away from noisy electronics and silence your cell phone and computer notifications
When possible, limit your internet connection to solely the device you’re using for the Zoom conference.
Set your phone to airplane mode, pause your television connection, ask others in your home to pause anything that may require a strong internet connection, etc.
Make sure you have a strong WiFi connection.
Download the workshop downloads so you can follow along with the expert. Your exclusive workshop downloads will be available on Saturday, May 2. Be sure to download them ahead of the workshops so you can follow along in real-time.
Grab a notebook and a pen—and keep your headphones handy just in case your roommate has other plans for the day!
Jot down any questions you have for the live workshops and mentor sessions.
Set aside your athletic gear and your mat (or towel) and fill up your water bottle for our morning moves session with Melissa Wood Health. (No equipment needed!)
Gather the ingredients for the happy hour cocktail workshop. (Recipe in the section below!)
THE SCHEDULE
Money Moves Summit is built just like our in-person conferences, which, of course, you all know and love. We have a stacked schedule with an A-list line-up of speakers, so we suggest taking notes along the way.
Want the full lineup? Check out the play-by-play schedule to map out your big day. It’s going to be HUGE so we recommend getting a head start on planning out your day now.
Morning Welcome with Jaclyn Johnson, CEO and founder of Create & Cultivate
8:50 AM - 9:00 AM PDT
Get Up & Go: A light workout to get your morning moving
9:00 AM - 9:30 AM PDT
*Watch whenever*
Expert:
Melissa Wood-Tepperberg | Founder, Melissa Wood Health
Morning Moves: Intention setting for the day ahead
9:00 AM - 9:30 AM PDT
**Watch LIVE**
Expert:
Koya Webb | Celebrity Holistic Health Coach and Author of “Let Your Dreams Make You Fierce”
Morning Keynote Conversation
9:30 AM - 10:00 AM PDT
*Watch whenever*
Panelist:
Payal Kadakia | Founder & Executive Chairman, ClassPass
Moderator:
Jaclyn Johnson | CEO and Founder of Create & Cultivate
Financial Workshop Powered by SoFi
Get Your Money Right™: Financial Strategies That Aim to Help Your Business Thrive
10:00 AM - 11:00 AM PDT
*Watch whenever*
Expert:
Lauren Anastasio | Financial Planner, SoFi
Your exclusive workshop download will be available on Saturday, May 2. Be sure to download it ahead of the workshop so you can follow along in real-time.
Mid Morning Keynote Conversation
10:30 AM - 10:50 AM PDT
*Watch whenever*
Panelist:
Shay Mitchell | Founder and Chief Brand Officer, Béis
Moderator:
Jaclyn Johnson | CEO and Founder, Create & Cultivate
Roundtable Conversation
The state of content creation in COVID-19: How brands and creators are pivoting in this new era of marketing
10:50 AM - 11:35 AM PDT
*Watch whenever*
Panelists:
Marianna Hewitt | Co-Founder, Summer Fridays
Lauren Bosworth | Founder & CEO, Love Wellness
Courtney Quinn | Content Creator, Color Me Courtney
Marie Forleo | CEO & #1 NYTimes Bestselling Author, Everything is Figureoutable
Moderator:
Reesa Lake | Partner and Executive Vice President, DBA
Roundtable Conversation Powered by Mastercard
Small Business Brainstorm: A meeting of the minds to chat through the state of being a biz owner
10:50 AM - 11:35 AM PDT
*Watch whenever*
Panelists:
Sonja Rasula | Founder, Unique Markets
Sarah Larson Levey | Founder and CEO, Y7 Studio
Tonya Rapley | Entrepreneur & Bestselling Author
Paige Midland | Owner and Buyer, Midland
Ginger Siegel | North America Small Business Lead, Mastercard
Moderator:
Sacha Strebe | Editorial Director, Create & Cultivate
Fireside Chat Sponsored by Dell Technologies
Post COVID-19: How do we lay down the foundation for success moving forward
11:35 AM - 12:05 PM PDT
*Watch whenever*
Panelist:
Cyndi Ramirez | Founder & CEO, Chillhouse
Moderator:
Jaclyn Johnson | CEO and Founder of Create & Cultivate
Workshop
Organization tips for WFH while in quarantine to stay productive and focused
11:45 AM -12:15 PM PDT
*Watch whenever*
Experts:
Clea Shearer and Joanna Teplin | Founders, The Home Edit
Your exclusive workshop download will be available on Saturday, May 2. Be sure to download it ahead of the workshop so you can follow along in real-time.
Fireside Chat Powered by Bümo
Mama to Mama: Surviving and thriving during the stay-at-home order
12:05 PM - 12:30 PM PDT
*Watch whenever*
Panelist:
Chriselle Lim | Influencer & Entrepreneur, Bümo
Moderator:
Sacha Strebe | Editorial Director, Create & Cultivate
Mentor Session
Live mentor sessions with experts who will be answering your questions in real-time via Zoom webinars
12:30 PM - 1:30 PM PDT
**Watch LIVE**
Mentors:
Arian Simone | Founder & CEO, Fearless
Maxie McCoy | Author, "You're Not Lost"
Jaime Schmidt | Founder of Schmidt’s Naturals and author of “Supermaker: Crafting Business on Your Own Terms”
Carolyn Rodz | CEO and Founder, Alice
Ginger Siegel | North America Small Business Lead, Mastercard
Katia Beauchamp | Co-Founder, Birchbox
Kristin O’Keeffe Merrick | Financial Advisor at O'Keeffe Financial Partners LLC
Wellness Session
Vision boarding and goal-setting for post-quarantine
1:30 PM - 2:00 PM PDT
*Watch whenever*
Expert: Camille Styles | Founder and Editor-in-Chief, CamilleStyles.com
Your exclusive workshop download will be available on Saturday, May 2. Be sure to download it ahead of the workshop so you can follow along in real-time.
Pitch Competition
Three finalists pitch to win $10,000 for their small business. Each finalist gets 6 minutes to pitch and 4 minutes to answer questions from the judges—ready, set, go!
1:35 PM - 2:05 PM
**Watch LIVE**
The Finalists:
To be announced!
The Judges:
Maxie McCoy | Author, "You're Not Lost"
Jaime Schmidt | Founder of Schmidt’s Naturals and author of “Supermaker: Crafting Business on Your Own Terms”
Alli Webb | Founder, Drybar
Arian Simone | Founder & CEO, Fearless
Ginger Siegel | North America Small Business Lead, Mastercard
Financial Workshop Powered by Ally
Plan It Forward. Prepare For Your Best Financial Future.
2:15 PM - 3:15 PM PDT
**Watch LIVE**
Experts:
Lindsey Bell | Chief Investment Strategist, Ally Invest
Emily Shallal | Sr. Director for Consumer Strategy and Innovation, Ally Bank
Your exclusive workshop download will be available on Saturday, May 2. Be sure to download it ahead of the workshop so you can follow along in real-time.
Roundtable Conversation
A conversation on how brands should be spending their marketing dollars during this time
3:00 PM - 3:30 PM PDT
*Watch whenever*
Panelists:
Tera Peterson | Esthetician & Co-Founder of NuFACE
Mari Mazzucco | Influencer Marketing & PR, OLLY
Steph So | VP of Digital Experience, Shake Shack
Nancy Twine | Founder & CEO, Briogeo
Cheryl Guerin | EVP, North America Marketing and Communications, MasterCard
Moderator:
Sherry Jhawar | Co-Founder and President, Blended Strategy Group
Workshop
From 0 to 100k: How to grow your following on a platform quickly and with authenticity
3:25 PM - 3:55 PM PDT
*Watch whenever*
Expert:
Natalie Ellis | CEO & Co-Founder of BossBabe
Your exclusive workshop download will be available on Saturday, May 2. Be sure to download it ahead of the workshop so you can follow along in real-time.
Afternoon Keynote
On pivoting and remaining positive as a business owner
3:30 PM - 4:00 PM PDT
*Watch whenever*
Panelist:
Bobby Berk | Interior designer and star of Netflix’s “Queer Eye”
Moderator:
Sacha Strebe | Editorial Director, Create & Cultivate
Digital Deep Dive
A conversation on the 5 things you need to know when transitioning your business to digital with Jenna Kutcher
4:00 PM - 4:30 PM PDT
*Watch whenever*
Panelist:
Jenna Kutcher | Podcaster and Virtual Business Coach
Moderator:
Jaclyn Johnson | CEO and Founder of Create & Cultivate
Wellness Session
Staying sane in small spaces and the hacks you need to thrive
4:05 PM - 4:35 PM PDT
*Watch whenever*
Expert:
Whitney Leigh Morris | Creator, Tiny Canal Cottage
Your exclusive workshop download will be available on Saturday, May 2. Be sure to download it ahead of the workshop so you can follow along in real-time.
Roundtable Conversation
The Three Rs: How to respond, recover, and reset to emerge stronger through the COVID-19 crisis
4:15 PM - 5:00 PM PDT
*Watch whenever*
Panelists:
Rachel Tipograph | Founder and CEO of MikMak
Sarah Kunst | Managing Director, Cleo CapitalJeni Britton Bauer | Founder and Creative Director of Jeni's Splendid Ice Cream
Denyelle Bruno | President and CEO of Tender Greens
Babba Rivera | Founder of ByBabba
Moderator:
Sacha Strebe | Editorial Director, Create & Cultivate
Roundtable Conversation
How the C-suite is coping with COVID-19 and what their strategy is for moving forward
4:15 PM - 5:00 PM PDT
*Watch whenever*
Panelists:
Ariel Kaye | Founder & CEO, Parachute
Alli Webb | Founder, Drybar
Morgan DeBaun | Founder & CEO, Blavity
Rebecca Minkoff | Founder, Rebecca Minkoff & The Female Founder Collective
Moderator:
Jaclyn Johnson | CEO and Founder of Create & Cultivate
Evening Keynote
5:00 PM - 5:30 PM PDT
**Watch LIVE**
Panelist:
Chelsea Handler | Comedian, Bestselling Author, & Activist
Moderator:
Allison Statter | Co-Founder & CEO, Blended Strategy Group
Cocktail Workshop
Time to celebrate your successes! Join us for a cocktail workshop with one of your favorite influencers.
5:30 PM - 5:40 PM PDT
*Watch whenever*
Experts:
Adrianna Adarme | Founder, A Cozy Kitchen
Cassie Winslow | Founder, Deco Tartelette
Recipe: Pink Grapefruit and Chamomile Palomas from Floral Libations by Cassie Winslow
Makes 1 Cocktail
Ingredients:
½ tsp Rose Salt (recipe below) or coarse salt
1 lime or grapefruit wedge
Ice Cubes
¼ cup [60 ml] fresh Ruby Red grapefruit juice
2 Tbsp Chamomile Simple Syrup (recipe below)
¼ cup [60 ml] tequila
Splash of soda water
½ tsp freshly grated orange zest
Fresh organic chamomile flowers for garnish (optional)
1 grapefruit slice for garnish (optional)
Rose Salt
Makes approximately ¾ cup [5 g]
Ingredients:
¼ cup [5 g] dried rose petals
½ cup [100 g] fine sea salt
Directions:
In a food processor or spice grinder, grind the rose petals for about 10 seconds until the rose petals resemble small flakes. Be sure not to grind them into a powder.
In a small bowl, stir together the salt and rose petals. For optimal flavor, wait about 1 week before use. Store in an airtight container at room temperature for about 1 year.
Chamomile Simple Syrup
Makes approximately 1 cup [240 ml]
Ingredients:
1 Tbsp dried chamomile flowers (or 1 bag chamomile tea)
1 cup [200 g] cane sugar
½ cup [120 ml] filtered water
Directions:
In a saucepan, stir together chamomile flowers or 1 tea bag, sugar, and water, and cook over medium heat. Simmer until the sugar has completely dissolved and the mixture has thickened into a syrup, about 5 minutes. Remove from heat and allow to cool.
Strain the mixture through a fine-mesh sieve set over a bowl, then transfer to an airtight container. Store in the refrigerator for up to 1 week.
Recipe: Frozen Strawberry Margaritas from A Cozy Kitchen by Adrianna Adarme
Serves 2
Ingredients:
1/4 cup water
1/4 cup granulated sugar
Kosher salt, for rim
6-8 ounces tequila blanco
2 ounces triple sec
2 ounces lime juice
2 cups frozen strawberries
1 cup ice
Directions:
In a small saucepan, set over medium heat, add the water and sugar. Mix and warm until the sugar has dissolved. Remove from the heat and allow it to cool, about 5 minutes.
Add about 2 to 3 tablespoons kosher salt to a shallow plate. Run a lime wedge around the rim of both of your glasses. And then dip them in the salt and set aside.
In a blender, add the simple syrup, tequila blanco, triple sec, lime juice, frozen strawberries and ice. Blend until smooth, about 1 minute. Divide amongst the two glasses and serve.
Recipe Notes:
Tequila: Use 6 ounces of tequila if you’re a lightweight and don’t love the flavor of tequila. If you’re a tequila lover, use 8 ounces in this recipe.
Strawberries: You can use fresh strawberries if you like. Freeze them on a baking sheet for at least 2 hours. And then you can transfer them to a freezer-safe bag/container until you’re ready to use them.
Music Session
10-minute Q&A followed by an exclusive three-song live performance!
5:40 PM - 6:10 PM
**Watch LIVE**
Artist:
Lennon Stella | Singer & Actress
Thank You & Pitch Contest Winner Announcement
6:20 PM - 6:30 PM PDT
GET SOCIAL
Stay tuned for exciting announcements and updates by following along on our social at @createcultivate. Tag @createcultivate and use the hashtag #CCMoneyMovesSummit for the chance to be featured in our Instagram Stories throughout the day!
Networking is a huge part of our event and our Create & Cultivate Money Moves Summit Attendees Slack Workspace is a great place to mix and mingle with your fellow Create & Cultivators before, during, and after the big day. We’ve created channels for every workshop and panel, as well as channels for international attendees, networking, and more!
TECHNICAL DIFFICULTIES?
Live chat with a C&C specialist on CreateCultivate.com. You’ll see a “Chat With Us” pop-up in the bottom right corner of your screen.
WE ARE SO EXCITED TO SEE YOU ONLINE! Who are you most excited to hear speak? Share in the comments below!
MORE ON THE BLOG
Soft Is Strong: How Taking a Softer Approach Can Have a Powerful Impact on Your Career
NIVEA is leading the charge in challenging the “soft” stereotype.
This post is in paid partnership with Nivea.
Being soft gets a bad rap and is all too often associated with being weak, especially in the workplace. In fact, according to a recent survey conducted by NIVEA, 59% of people view "being soft" as a negative and 49% of people define the word "soft" as being "weak." That’s why NIVEA—a brand that’s been dedicated to giving us all soft, beautifully nourished skin for over 100 years—is on a mission to challenge this negative perception of 'being soft' with their #RethinkSoft campaign. That’s right, in partnership with Kindness.org, NIVEA is destigmatizing softness.
At our annual LA 2020 conference, we sat down with successful women who, like NIVEA, are challenging the negative perception of soft and celebrating its power. During the Soft Is Strong panel powered by NIVEA, our founder, Jaclyn Johnson, chatted with Noor Tagouri, renowned journalist, activist, and motivational speaker, Jaclyn Lindsey, co-founder and CEO of Kindness.org, Adrienne Bosh, activist, CEO, entrepreneur, and philanthropist, and Gina Ybarra, creator of Hunt for Styles, about how softness has had positive, long-lasting impacts on their careers.
Spoiler alert: The conversation was just as enlightening as it was entertaining, so be sure to scroll on for all the most memorable moments from the conversation. Trust us, you’re going to want to commit these mic-drop quotes to memory.
Soft Is Strong: How Taking a Softer Approach Can Be Positive and Have a Powerful Impact on Your Career—Powered by Nivea
Panelists:
Noor Tagouri | Rethink Soft Storyteller, Journalist, Touring Speaker and Entrepreneur
Jaclyn Lindsey | Co-Founder & CEO, Kindness.org
Adrienne Bosh | CEO, Activist, Philanthropist, & Entrepreneur
Gina Ybarra | Content Creator, Hunt for Styles
Moderator:
Jaclyn Johnson | Founder & CEO, Create & Cultivate
On leading with kindness…
“When you are leading in a kind capacity, you are more respected. There is an effect on employee engagement and wellbeing when you lead with kindness.” - Jaclyn Lindsey
On positivity on social media…
“I like to share positivity and good energy because I believe it comes back to us.” - Adrienne Bosh
On navigating negativity on social media…
“I see the negative comments as a positive thing.” - Gina Ybarra
“It’s about understanding that there is another person on the other end of the screen.” - Noor Tagouri
“We have to learn how to lean into compassion.” - Noor Tagouri
On not letting negativity in…
“What people say about you is none of your business.” - Noor Tagouri
“Our opinions do not define other people.” - Noor Tagouri
On being vulnerable on social media…
“I like to share vulnerable, tough moments because I think, to inspire people, they need to be able to see themselves in your pain to see themselves in your success.” - Adrienne Bosh
On taking a soft approach in the boardroom…
“I’ve had to let many people go over my career. I was encouraged to show no compassion. It was awful for me. I told my HR department that I won’t do this anymore, and I need to do this with softness and compassion.” - Jaclyn Lindsey
On strength…
“Use what makes you vulnerable as your strength” - Noor Tagouri
On a strength that’s seen as a weakness…
“I am extremely patient and my blood runs slow. People think it's a bad thing, but I just try to think before I talk so I don’t hurt anyone.” - Gina Ybarra
On the power of storytelling…
“Different people see themselves in my story, and I am able to soften their hearts by being myself” - Noor Tagouri
On adding softness to the world...
“We have to frame softness into an image of strength.” - Noor Tagouri
Learn more about the Nivea Rethink Soft campaign and shop their popular product categories across Nivea Body Care, Creme, Lip, and Body Wash products.
Photography: Smith House Photo
I Want Your Job: Dyson's Marketing Director on the Power of Interning to Launch Your Career
You’ll want to write this down.
Photo: Courtesy of Create & Cultivate
Marketing. It’s a word we’ve all become familiar with but what does the job entail exactly? For many of us, the concept can seem ambiguous, but in short, marketing is really all about storytelling. Just ask category director of personal care at Dyson, Caitlin Murtha. Her career trajectory from intern to dream job is inspiring and proves that hard work, commitment, and grit are traits you can always count on to get there. After speaking with her for this story, we can say with honestly, I want your job.
Ahead, Murtha shares the importance of internships, how she scored the gig at Dyson, what their marketing secret sauce is, and advice for other young professionals who want her job too. Grab your notepad because you’ll want to write these down.
Describe your career journey—how did you get your foot in the door and land where you are today?
I received my college degree in marketing and always knew I wanted to pursue it as a career. I did several internships while in college, which were all very different such as working at Chanel (RTW), Women’s Wear Daily, and Estee Lauder (BeautyBank). I knew the importance of interning, getting that experience prior to graduating, but equally using those experiences to help guide me and give me a better understanding as to what marketing was.
My first job was in retail working at Macy’s doing their events. After a couple of years, I moved to New York City to work at Bath & Body Works on their Public Relations team. While I loved the pace of that job, I knew I wanted to do more marketing, particularly around beauty. An internship opportunity came up at Coty working on the new Beyoncé Heat fragrance. While it was a huge risk going from being fully employed to doing another internship, I felt it was the right thing to do for my career and ultimately help reach my goals.
I worked at Coty for a few years, moving from the U.S. brand management team to the Calvin Klein global marketing team. I progressed in my career while at Coty, helping to launch the CK One Color line and then eventually moving over to the fragrance side of the business. A move to Chicago afforded me the opportunity to work for a smaller beauty company for a couple years, which eventually led me to Dyson. Ironically, I had been following Dyson for a couple years as I was intrigued by the company as much as I was about their products and technology.
I didn’t want to pigeon hole myself too much by continuing to work in beauty and felt it was important to gain more experience outside of the industry. So I took a leap of faith by accepting a job at Dyson looking after the Environmental Control (purifiers, fans, heaters) products, but ironically was soon tapped to head up the personal-care category. It was a nice way of telling me that I belonged in beauty.
Dyson is such a respected name in the personal-care category, with high-tech beauty tools loved by many. When a new technology is released, what’s the process you and your team follow to market it effectively?
The beauty about working at an organization such as Dyson is that the technology and products really speak for themselves. Every product launch is unique in its own right and may be approached differently depending on the overall objective of the launch and the audience we are trying to reach. However, there are a few critical pieces we try to follow:
1) Having the right technology and offering for the consumer that truly solves a problem.
2) Continuous testing and research pre- and post-launch.
3) Work hand-in-hand with our cross-functional team members—it takes a village!
We work well in advance of a launch to really understand the technology, the problems it solves, why it’s different (and better) and identifying what the white space opportunity is.
Photo: Courtesy of Create & Cultivate
Social media has changed marketing so much these last few years. Can you share a time you’ve pivoted your strategy to adapt to a new feature, algorithm, etc.?
We always try to stay abreast of the newest technology within social platforms as it is a great way to engage with shoppers and our owners. As their moods and interest evolve with the technology, we need to be ready with the right message to the right person at the right time and being on top of trends and technology allows us to do that.
What advice would you give to young professionals trying to break into the marketing industry?
Don’t be afraid to take risks. It’s okay to fail, as long as you learn from it and keep moving. And don’t be afraid to work hard and ask questions especially early on in your career. I learned so much about marketing in my first few years of my professional career (and still am) by asking questions, getting my hands dirty to really understand the foundation of a business, how it works, etc.
What’s a marketing initiative you’ve worked on recently that you’re particularly proud of?
We recently launched a campaign refresh of our SupersonicTMhair dryer, which was the first technology in our personal care category. It’s a big moment for Dyson because the campaign features a variety of models, influencers and real women with various hair types and needs that are relatable. This most recent launch stemmed from James Dyson’s desire to enable the Dyson SupersonicTMhair dryer to style better, while continuing to protect hair from extreme heat damage—irrespective to whether your hair is straight, wavy, curly or coily. It’s been exciting to see this come to life.
Photo: Courtesy of Create & Cultivate
Where do you go to get inspiration?
Inspiration comes from a variety of places and while that differs for everyone, based on the types of things I am interested in, I always look outside the industry I play in. Look at the world around you and what impacts you. That can come from magazines, social media, music, books, friends, and family.
Can you share one woman who paved the way for you to be where you are today?
My mother is the one woman that has paved the way for me to be where I am today. She had a successful 40+ year career in the beauty industry and has taught me so much both personally and professionally having raised two children as a single mother. I can confidentially say I would not be where I am today without her.
What’s the best piece of advice you’ve ever been given?
Focus on empathy and perspective as it allows you to see the big picture and understand decisions from all perspectives.
Up Next: 17 Small Home Office Mistakes to Avoid, According to 7 Interior Designers.
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We Asked 15 NYC Attendees What They're Cheersing to This Summer
What are you celebrating this summer?
This post is in paid partnership with Ketel One Botanical.
If you’re anything like us, you love celebrating the wins of other women. That’s why we teamed up with Ketel One Botanical to find out what our C&C family is “cheersing” to this summer! We polled our community and are so impressed by what you’re planning this season—from business anniversary celebrations to new ventures, exciting travel plans to pursuing new opportunities.
We’re raising a glass to each and every one of you this summer! Join us in cheersing our C&C community with a glass of Botanical Spritz. It’s sugar-free and the perfect way to kick off your happy hour—scroll down for the recipe!
🍹 WHAT ARE YOU CHEERSING TO THIS SUMMER? 🍹
“I’m cheersing to finally decreasing my work hours at my full-time job so I can ramp up my hours for my side hustle blog!” - Diane
“I’m looking forward to squeezing in some R&R around my day job and planning the next half of the year.” - Kate
“Traveling and finding new spots to collection inspiration!” - Brandi
“I’m looking forward to working with my first client.” - Moliehi
“I’m working on a lifestyle reset as a rediscovery of myself.” - S. Angelique
“I’m so excited to be almost done with my rebrand that will launch this summer!” - Harmony
“I’m excited to launch my startup and get my name out there!” - Michelle
“A week-long vacation in Canada. First time I’ll be able to unplug in months!” - Tory
“Finding a new role where I can feel invigorated and ready to take the next step in my professional journey.” - Amberli
“Streamlining and automating most of my process—I am starting finally have a legit design process that is great for myself and my clients!” - Ally
“Getting to feature my designs at a local popup!” - Kait
“Working on a script for a web series and starting a blog!” - Deme
“I’m excited to travel to Spain for the first time!” - Heldine
“Getting traction and press for my company!” - Michelle
“Celebrating our second business anniversary!” - Gina
KETEL ONE BOTANICAL SPRITZ
1.5oz Ketel One Botanical
3oz club soda
Fruit or herb garnish
Combine in a wine glass over ice and enjoy!
This post is sponsored by Ketel One Botanical. PLEASE DRINK RESPONSIBLY.
KETEL ONE BOTANICAL. Made With Vodka Distilled With Real Botanicals And Infused With Natural Flavors. 30% Alc/Vol. © Double Eagle Brands, B.V. Imported by Ketel One USA, Aliso Viejo, CA.
Ketel One Botanical is a first-of-its kind spirit made from vodka distilled with real botanicals and infused with natural fruit and botanical essences. Made with 100% non-GMO grain, this 30% ABV spirit is an exceptionally smooth, fresh-tasting drink with no carbs, no artificial flavors, no added sugar and no artificial sweeteners. Ketel One Botanical is available nationwide in three varietals: Peach & Orange Blossom, Cucumber & Mint, and Grapefruit & Rose. For more information please visit www.ketelonebotanical.com.
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Our First-Ever Create & Cultivate Scholarship Winners
Congratulations to our three amazing winners!
We’re so excited to announce the winners of our first-ever Create & Cultivate Scholarship in partnership with Chandon! We selected three winners to attend each of our Los Angeles, Chicago, and Miami conferences, with round-trip travel, a one-night stay, and a ticket for a friend. These women exemplify what it means to be an entrepreneur, and we were thrilled to host them at C&C! Here’s what we were looking for in a candidate:
1. The business is majority female-owned/female-led (majority defined as minimum 51%)
2. The business is U.S.A. founded + operated in at the time of application
3. The applicant is 21 years or older at time of application
4. The business revenues do not exceed $150K in year prior to application
5. The business has a defined purpose and mission and a specific use for the fundsH
And below are the lucky winners! Stay tuned to find out who will win $10,000 in funding for their business on behalf of Create & Cultivate and Chandon!
Samantha Santana
Samantha Santana Creative | Instagram
Tell us a little about your business and what makes it unique.
My business, Samantha Santana Wallpaper & Creative Studio, is a design studio in which I create photographic realistic and illustrated removable wallpapers and other goods. Many are created with real florals that I style in real space. I also provide custom design services to other small businesses and larger brands, helping them create wallpaper, packaging & branding artwork, photography, textile design, etc. Every aspect of my business right now is done through me. Design work, packaging, accounting, branding, social media, and, hopefully soon, printing. I am trying to save money and buy a printer. I would like to manufacture my own product out of my garage, to better control quality and lower my prices.
What makes my business unique is that I design everything in house with real flowers, as I use to be a florist. I sought to find a way to work with fresh florals without working in the event industry, and the idea for my style of surface patterns and artwork was born. I am so glad people really seem to like what I do!
How has attending Create & Cultivate helped you take your business to the next level?
Attending Create & Cultivate this past year has helped my take my business to the next level in multiple ways. Firstly, the application process for the Los Angeles scholarship program aided me in laying out my goals for the year and strategize how to achieve those goals. I expanded my product line and designed lots of new work. Secondly, the networking I was able to do at the Los Angeles Summit help me land multiple features in print and online publications, such as Origins Magazine and Thoughtfully Magazine. These publications help legitimize my work as a retailer and an artist, leading me to more sales and, more importantly, my biggest client yet. I can't share what business it is, but it is HUGE. Like, I was blown away this business wanted to work with me, and I can't wait to share that work and the wallpaper install in a few months. I really can not wait to see what the next year holds for me, and Create & Cultivate truly played a huge part in encouraging my hustle and expanding my business.
What are your goals for 2019?
My goals include launching 10-15 new removable peel & stick woven wallpaper patterns, launching a notebook, fabric and cell phone case line, and expanding my wholesale business. Ideally, I'd love if I could provide wholesale and drop shipment product for retailers to carry in their brick & mortar and online stores. Similarly, another goal of mine is to collaborate with other artist, innovators, and small business owners. I am currently working on a line of florist wallpaper collaborations, and dream of expanding to other artist as well. Likewise, I'd like to grow the licensing side of my business by finding a artist representative to share my work with other brands for use in their product lines. Lastly, I would like to generate enough income to hire one employee to help me with office management and my shipping department, so I can focus on creating new artwork and developing new wallpaper innovations and product lines.
When you look back at 2018, what is the most successful or exciting memory you recall?
Looking back on 2018, I have to say my most successful and exciting memory was the birth of my daughter, Juniper, with my husband, James. She is sitting in my lap right now grabbing the keyboard as I type! Juni has changed everything for me, and part of the reason now I work so hard to stay self-employed. I want to be available for her and someday show her all the cool work her mama produced while pregnant and through her first years. It has been so hard to be the primary caregiver while working, but it’s so worth the sacrifice. Second to birthing a human, I would say my most exciting memory was my hot air balloon ride with Create & Cultivate and Chandon. I was so terrified, but it turned out to be a magical experience (like riding a cloud). I truly have checked off a few bucket list items this year I had no idea I had!
How would a $10,000 grant help you take your business to the next level?
If I won $10,000 in funding, I would invest the money in 4 specific ways. First, I would expanding my wholesale inventory, which would gain me the ability to provide wallpaper and custom wallpaper lines to retailers. Secondly, I would hire an employee to help with business operations so I can focus on creating new artwork and product. Thirdly, I would invest in product development for notebooks, fabric, woven blankets, art prints, and phone cases. Lastly, I might also use the funds to purchase a new camera for my floral photography.
Afenya Montgomery
The iCan Collective | Instagram
Tell us a little about your business.
The iCAN Collective (innovation, collaboration, accountability, network) connects diverse entrepreneurs to resources that allow them to create, launch, and scale a business. We're a Chicago-based company curating premium events featuring successful business owners to share advice and their entrepreneurial journeys with attendees. We are all about creating meaningful content and experiences for diverse entrepreneurs, creatives and leaders. We're the only organization doing this work quite like this, with a focus on multicultural entrepreneurs! I want people to see representations of themselves in business, media, and corporate leadership in a way that they may have never seen before.
How has attending Create & Cultivate helped you take your business to the next level?
Attending Create & Cultivate was a game changer for me! I learned to really put myself out there. It's so easy to think that your idea is only a good one to you, but sharing with others like you makes all of the difference. Being surrounded by like-minded women that all wanted the same things out of life as me was so motivating. I listened to the fireside chat with Ben Silberman (Pinterest) and have been working on a strategy to use Pinterest to grow my reach and brand. I learned from Alli Webb (DryBar) how filling a gap in the market can be the key to a profitable business. During the Mentor Power Hour, I connected with Ebony Lee, Senior VP of Strategic Development at Comcast and was able to build a relationship that led to a potential partnership with her company. I met far too many amazing people to name, but I took away so many actionable tools, tips, and resources to lay foundation for an amazing 2019 and beyond. Create & Cultivate is for the woman who knows where they want to go and just needs some help getting there. The conference was EVERYTHING because you are able to hear the stories of people who started out just like you and have made so much impact in their businesses and careers. Being able to witness success on this level in such a relatable way lets you know it's possible, and that you can do it, too. I'm taking my business to the next level because C&C gave me more confidence, motivation, and inspiration to really go for it—to seriously go out there and get everything I am working towards. Attending this conference was a blessing, and I will keep going back!
“Create & Cultivate is for the woman who knows where they want to go and just needs some help getting there.”
What are your goals for 2019?
Creating a more solid business foundation, increasing digital content, growing my community and increasing brand awareness, increasing revenue through sponsorships and creating additional income streams (products and services).
When you look back at 2018, what is the most successful or exciting memory you recall?
One of the most exciting moments in my life, period, was winning this scholarship. That's a given!
Looking back on 2018, I am proud of myself for launching my new #GoalGetHer initiative and hosting my second-annual conference. #GoalGetHer is not only an inspirational hashtag, but also an event series supporting women (and men) in building viable businesses. These events empower, inspire, and motivate attendees to embrace their gifts, conquer goals, and create a foundation for building successful businesses. The November conference created a safe space for people to learn from each other, share ideas, and build strong networks through collaboration. Following [C&C CEO] Jaclyn's journey has really helped me strengthen my own business skills, get an even thicker skin, and push through obstacles to make IT happen. 2018 has been about finding my strengths and being strategic about creating a brand that's built to last. All of the year's wins and losses have been about learning more than anything else. I'm grateful for every single experience.
How would a $10,000 grant help you take your business to the next level?
I would use the funding to support the efforts of my new #GoalGetHer series. We recently launched this series of events that focuses on conquering goals, creating your own opportunities and building lasting businesses and brands. I HAVE to keep providing this content for men and women that need it and this funding will help me do just that.
Sasha Flynn
Tell us a little about your business.
Adore Adorn is a direct-to-consumer e-commerce jewelry brand. I personally design every piece. The brand was built on a set of 10 mantras that exist to keep us in check and add something to the world—rather than take away. Fashion can be ephemeral these days, but we like to think that the natural materials used in jewelry has an opposite effect. I know that I hold an incredible amount of power within my creativity. For my customer, every fashionable expression is documentation that they have a choice to purchase with purpose. Adore Adorn works directly with our suppliers to source goods that are sustainable and crafted with love. We do our best to not overwhelm the planet with too much stuff as we are small batch, and sometimes custom-only. We design to last. We provide keepsakes that can be held within your lifetime and carried on, if chosen.
How has attending Create & Cultivate helped you take your business to the next level?
The Vision Summit was all about believing and creating. For me, I found the most value in being amongst peers who spoke on the panel, as well as meeting some great women during the networking sessions. I reached a point earlier this year where I was really stuck with my social media persona... I felt like I was having a hard time getting my message across and I realized it was because I didn't feel I could authentically share the place I was in. My year consisted of putting my head down and working, with no fun stuff like traveling and socializing. I took my personal Instagram page down for about 4 months, and I allowed my marketing assistant to work on Adore Adorn's social media pages, solely. I couldn't figure it out—but I was just "over it." The summit felt like the opposite of what I'd been feeling. I connected with creatives that were “doing the work" on social media and truly creating results. The messages from the panels let me know that everyone struggled with it from time to time, but that consistency and staying true to who you really are‚even if that only reaches a niche audience—is what will make your presence stick. Of course, I shot a lot of content on that day, and I have since been a lot more actively engaged. I think the summit gave me fresh eyes to realize that I wanted who I am online to match who I already feel I am, offline. So, thank you!
What are your goals for 2019?
In 2019, we hope to offer our mid-luxury goods to a wider range of consumers that enjoy personalization and customization. We think jewelry is the perfect way to offer goods that are unique to the consumer. Jewelry, by nature, has the ability to last for generations. The story of a piece can be passed down amongst loved ones without ever reaching the "grave." With the direct-to-consumer model, we will have the opportunity to maintain closer customer relations and build something that is truly meaningful.
When you look back at 2018, what is the most successful or exciting memory you recall?
2018 was CRAZY demanding! I opened a showroom in Atlanta, GA this year. It took me almost 6 months to design the space and make it fit within the brand aesthetic. I worked with Savannah College of Art and Design to hire recent graduates across 4 different majors to assist in the process and help elevate my brand. The showroom is an intimate space where customers can come in and design made-to-order custom jewelry and enjoy the experience of learning about natural stones, crystals, energy, and so much more. We partnered with WeWork to open a showroom in their Buckhead location. They have been so gracious to allow us to completely customize the space to fit the Adore Adorn brand. The entire experience has been one for the books, but above all, reaching new people to spread our message has been the best part. We just have so much that we'd like to share, which is why I was extremely excited to close out the year with Create & Cultivate, along with the potential of a business scholarship.
How would a $10,000 grant help you take your business to the next level?
We hope to use the $10,000 in funding for marketing the unique stories of creative women across the United States. We are story-tellers at heart and hope to build a documentary/content segment that highlights women that are using their life experiences and know-how to build companies that are unique and marketed towards the smart consumer (such as the Adore Adorn target consumer). We hope to fund a marketing campaign that allows the world to see these non-celebrity and non-influencer women for the strength and humanity that they have built in their respective industry.
MORE FROM THE BLOG
What Success & Authenticity Mean to YouTube Star Ingrid Nilsen
Living in her truth, every damn day.
In the world of YouTube there are those considered to be “top of their game.” Beauty blogger Ingrid Nilsen is one such name. Her charm and smile are infectious. As is her honesty. "First of all," she says in a recent "July Favorites" upload, "I just have to say that I am on my period."
“I don’t see myself at the top as much as I see myself as successful,” she tells us when we chat a few weeks later. “Those are two different things for me. I think that my success is rooted in the intention of helping other people and moving in the direction of love. Everything that I do in my life revolves around those two intentions.”
Ingrid has followed that intention from the very beginning of her jump into YouTube. Now 27, she uploaded her first video over seven years ago. It hasn’t always been smooth vlogging. The wwwaves are rough and first videos can be choppy. Ingrid’s first upload has been described as painfully awkward, something that makes her laugh now, but in and of itself is a success, having started video blogging as a way to get over a fear of public speaking.
“That,” she says, “has kept me rooted and has made me feel truly successful. You can have millions of subscribers, you can, numbers wise be at the top, but you can also feel really unhappy being there too. That’s why I don’t equate being at the top with my success. I felt really successful from the beginning.”
“Reflecting on that, recognizing and accepting that,” she says of the initial video, “will carry you through difficult times you’re bound to encounter.”
She’s had her share. She first got into makeup to deal with the passing of her father. It became a way to express what was happening inside of her. “Experimenting with makeup was a way for me to navigate my grief from losing my father when I was a teenager,” she says. It’s also why she doesn’t agree with the idea that you can’t be a makeup blogger and authentic. “I think behind every person wearing mascara, lipstick, foundation… is a story that’s waiting to be told.”
"I don’t equate being at the top with my success. I felt really successful from the beginning.”
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“I talk a lot about being comfortable with yourself,” she says when we talk beauty standards and authenticity. She comes up against a fairly standard argument, those who say that the two are mutually exclusive. “I think beauty standards in general are harsh and I wish our standards were simply acceptance and love-- the world would look very different, but people think makeup is used as a mask,” she says, “and it can be. But for so many makeup is used as a tool to navigate something internal. And if this is the tool that helps someone navigate something inside of themselves, let them have it. Let them have this outlet. It’s so important.”
She does acknowledge that there is much more pressure for young girls. "There is definitely a lot more," she says, "because there’s more information and access,”
"When you become completely consumed by these images-- which, is not to put anyone consuming the content at fault because there is just so much and you come across it without even trying to look for it-- it has an effect on young people. It makes them feel like life is a competition and love is a competition, and that beauty is a competition. It’s not. I think that digging into and trying to find a deeper awareness of yourself is really important to navigate this world we live in. This stuff,” she adds, “isn’t going to go away.”
Though she's a "beauty" blogger, dishing on winged eyeliner and lipstick hacks, Ingrid feels "the most beautiful when I’m crying." She tells us. "I may not feel that way the entire time, but I'll remind myself, this is the moment when I feel the most beautiful because I’m completely exposed.”
“Everyday, whether it’s a good day or a bad day I look in the mirror and see myself. I’m not always thrilled, but I see myself , I'm grateful for that. That has not always been the case.”
Still from "Something I Want You to Know."
In her coming out video titled, “Something I Want You to Know,” Ingrid told her subscribers the she was gay. The video has over 15 million views to date. "I'm gay," she tells the camera, laughing and crying, "it feels so good to say that."
Though it felt “natural and important" to her, it was also "a big step in bringing my audience closer and letting them in. I didn’t want to hide. I didn’t want to shut them out."
"YouTube has been a space where people can be themselves, and be themselves in whatever light that is that day and receive acceptance," she says. "I think that’s why it’s why it’s so accepting of the LGBQT community. It’s rooted in authenticity and acceptance at its core."
Receiving acceptance is a huge part of why she keeps doing the work and sharing herself with the world. “I give a lot, but I also receive so much from the people I meet and the comments I receive online. I am fueled by the people in my community who care and accept me.”
Even with success she’s not immune to impostor syndrome. “I’ve felt this so many times, but those feelings are coming from a place of fear. Everything I have and love in my life right now are all things that once completely terrified me. So I think the way I work through those feelings of, ‘I have no idea what I’m doing’ or ‘why are people following me?’ stems from my willingness to surrender to my mediocrity. I’m not going to be good at everything. Getting to that level of humility takes work."
“A lot of times of what you really want is on the other side of fear,” she notes. You have to go straight through, there’s no shortcut.
"I am fueled by the people in my community who care and accept me.”
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When it comes to her work, she's found, not a shortcut, but a bit more balance. In the beginning she was shooting, editing, and posting the same day-- a grind that wore her fine. “When you’re doing that for years,” she says, “it can really take a toll on your general well being.” Now she does a quarterly brainstorm with Eileen, who manages her day-today. They "brain dump" ideas and then really hone in on the forthcoming season, events, and holidays. When possible she likes to shoot a month in advance.
“I think that there is always a balance,” she says about creating content. “Content that your audience wants but doesn’t require you to lose your authenticity. There’s always a sweet spot and I try to find that sweet spot."
She was “a lot more stressed out,” in the beginning. “I was pumping out as much content as I could, whenever I could, and the turnaround was much faster.” But she knows that the work she put in at the start, what she calls an “I will not stop mentality,” is what got her where she is today. “Having the experience of a one-day turnaround was essential to my growth.”
Today she is committed to being her most authentic self. "You have to know where you stand and what you feel comfortable with." So how does Ingrid know what she’s comfortable with? “Sometimes what I’m comfortable with is being uncomfortable," she says, "especially if it means that I’m moving in the direction of emotional bravery."
She doesn’t know exactly what’s in her future, but she does know that "it will be exciting." She credits this to moving "in the direction of truth and helping other people. I would love to figure out a way to make something that’s tangible-- a product, book, or something that I can put into people’s hands and have them feel the energy that I put into my work and my life every single day.”
Ingrid will be joining us on panel at #CreateCultivateATL-- there are just a couple of ticket left!