Do You Really Need to Be a Full Stack Employee?

If you really want to land that dream job, you need to be sure that you’re making yourself as marketable as possible to a potential employer. Obviously, if you are more experienced and have a wide variety of skills you already have a leg up on the competition and are one step closer to getting hired. However, is catering to a broader spectrum of tasks in order to impress an employer more efficient, or is it a recipe for spreading yourself too thin? 

Being a full stack employee doesn’t mean that you need to be able to do every job there is to do under the sun. By allotting yourself a list of tasks that are catered to the position that you’re looking to get, you’re able to give yourself and your employer/client a better understanding of what you’re able to do rather than promise to do tasks that you might not be able to do to their full capacity.

IS BEING MULTIFACETED MARKETABLE? 

There is no doubt you should find the ways to get a leg up on the competition and stand out to your potential employer. If you’re a marketer, and your potential employer hears that you know how to produce content, edit, write RFP’s, know how to manage social, know how to edit a website, and even walk their dog; there’s a pretty good chance that you’ll get the job. However, there’s a difference in being able to cater to your employer/client’s needs and over-promising on things that you won’t be able to fully execute.

We won’t argue that there is a large demand for full-stack employees today, especially in the startup world, but the more your over-promise the more you run the risk of running into  situations where your attention is pulled into so many directions your work is suffering and you are not getting tasks completed to their full potential.

THE MORE TASKS YOU HANDLE, THE LESS FOCUSED YOU CAN BE.

Think about it you’re writing and being your own editor, running meetings, taking notes, creating content, shooting photos, creating graphics, handling events, running production and now you're at the point where you’re not even sure what your title is anymore. Are you even a marketing director anymore, or are you more along the lines of a creative director? Or are you something completely different then what you began as? You don’t even know what to label yourself as.

Sure tackling on all these tasks can look impressive on paper, but you might be doing yourself a disservice by having your attention divided on so many different tasks that you less focused on the more important ones. Not only that, but if your employer may start to see that you are not able to fully dedicate yourself to the tasks you promised; they might start to think that you lied on your resume to get the job. If you want to truly make yourself a full-stack employee, you have to start off with prioritizing and focusing on the most important task and then see how you can branch off into the specifics. 

NARROW IT DOWN.

Even if you’re a full stack employee, you still need  to set your limitations, while understanding that you can still be niche and specific. For example: if you’re an editorial director you can also say that you write content, handle an editorial team, edit content, shoot content, pitch sponsorships, and even edit content for your social media manger. Know yourself, your limits, your capabilities and be confident in them. 

At the end of the day, you want to be able to do your job to its full potential and still be able to wear a lot of hats. That’s what will make you truly marketable and will ultimately land you that dream job.

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What Does a Magazine Editor Do? Domino's Digital Content Director Explains

How many times have you peered voyeuristically into the lives of people you admire via social media, video, or published interviews and wondered what it must be like to do their job? We’ve all been down that research rabbit hole on our quest to create and cultivate the career of our dreams, but often we’re still left pondering about the realities of their day-to-day—so, what is it really like? Well, in this series, I Want Your Job we uncover the truth by getting down to the nitty-gritty on what it’s actually like to work in your quote-unquote “dream job” and if the reality stacks up to the expectation. Up next, Sophie Miura, Digital Content Director at Domino.

When it comes to your career trajectory, there really is no clear path anymore (or a gold watch at the end!). Today, it’s fraught with twists and turns, ups and downs, curves, and sideway maneuvers but that’s what makes it so exciting. Sure, there are challenges along the way, even a few mistakes, and wrong turns, but ultimately, we all land where we’re meant to be. And oftentimes, it’s in a position you never expected to be in either.

This was the case for Sophie Miura. While she had a passion for media, she was unsure of which area to pursue, so she tried them all—from radio to broadcast, print and digital—until she found the one she really loved: magazine publishing. But breaking in and landing a job in the very competitive world of magazines wasn’t easy.

Read on to learn how Miura interned her way to the Digital Content Director at Domino (where she has helped to launch compelling new series, such as New Voices, that spotlight and celebrate women who are shaping the design world), the lessons she’s learned along the way, and why she believes in the importance of on-the-job experience.

I Interned Everywhere to Get My Foot in the Door

As soon as I finished high school, I started interning and worked at almost every type of media outlet, from broadcast radio to television, until I found one I really loved: magazine publishing. When I wasn’t studying media and communications at university, I was interning at Hearst, and, after three months of fetching coffee, organizing the fashion closet, and sourcing rare purebred dogs for a cover shoot (yes, really), I scored a full-time offer as the assistant to the editor in chief—I was ecstatic! 

I spent four years working my way up, from picture and production editor to health and features writer. Then, the magazine closed. I was devastated, but ultimately, there was a silver lining: I was invited to join the launch team of Elle Australia. It was a crazy experience, and I learned to be incredibly resourceful and do whatever I could to just get the job done. By age 25, though, I was totally burnt out. I took a giant leap and quit my job, bought a one-way ticket to Bangkok, and spent five months backpacking without a plan. It was so liberating after spending my early twenties working so hard. 

I was so worried that it would halt my career but it actually did the opposite. I knew two things by the time I finished traveling: that I wanted to live overseas and that I loved writing about travel. I reached out to every person I knew in publishing, sent a lot of cold emails, and after a lot of hustling, landed a job as a lifestyle editor at MyDomaine in New York. It was a whirlwind. I traveled to far-flung destinations like the Arctic Circle and Bora Bora to write about new hotels and airlines as I cut my teeth as a digital editor.  

All in all, I must have done at least six internships before landing a full-time role. It was the best way to figure out what kind of career I actually wanted. Certain media roles sound impressive but are completely different in reality. Interning helped me to fast-track that learning experience and really zero-in on what I wanted to do. 

On-the-Job Experience Often Trumps a Degree

I have a Bachelor of Arts in media and communications. It was a great entry course but the best experience I had was on the job. If I hadn’t consistently interned while studying, I don’t know where I’d be.  

I Set an Agenda Each Morning and Prioritize Tasks

I’m the digital content director at Domino, which means that I oversee digital editorial as well as the social media and email team. My days are pretty varied, but typically, I’m in the office early and use that first hour of silence to do the most important tasks: I set an agenda for the day (I find that three priority tasks are realistic; any more is a stretch), review our daily content mix, take stock of industry news and competitor coverage, and dive into overnight traffic to make sure I’m across any fluctuations. The rest of the day tends to be dominated by meetings! I manage a team of eight and work with the print and branded content teams so face time is really important.  

I Have My Dream Job, But Reality Doesn’t Always Match Expectations

It’s much more strategic and team-facing than my last role, which was a senior editor at MyDomaine. Fortunately, Domino is a pretty flexible workplace and we’re really encouraged to shape our own roles. When I crave a dose of creativity, I jump into a brainstorm or workshop stories with our editors.  

There’s much more to my job than overseeing the website. What you see (whether it be on Domino.com, Instagram, or our other social channels) is really a fraction of the role. It’s much more numbers-based than you’d expect.  

I Worked in Several Adjacent Roles and Industries Before Landing on This One

My advice is to try as many different roles within media or publishing before you choose a path. The industry has really evolved in the last three years, and chances are, there are roles that you don’t even know exist. The most valuable thing I did was to intern in radio, television broadcast, and publishing, then, within publishing, I tried advertising, brand partnerships, and editorial. Give yourself time to test and learn before you specialize—it might feel like lost time, but it’ll be worth it in the long run. 

I Chose Jobs Based on Who I Wanted to Learn From, Not What

Apply for positions based on the people you’re excited to work with. Your manager plays such a formative role when you’re starting out—learn good habits from the best! My first editor in chief, Lizzie Renkert, helped pave the way for me today. She offered me my first job in publishing and consistently challenged and supported me.  

I’m Constantly Paying It Forward and Leading With an Outstretched Hand

I’m always impressed when someone cold contacts me, and even though my schedule is packed, I try to grab coffee with students and interns when possible. Unintentionally, it’s also how I’ve found some really talented employees. 

I Found Mentors Over Time, But I Didn’t Force It

I think it’s helpful for anyone trying to build a career to have a mentor, but in my experience, it has to happen organically. If you do find someone who you click with on a professional level, be proactive. Reach out regularly (for me, that’s every two months) and always offer to work around their schedule. 

“Work Hard and Be Kind” Is My Motto (and It’s Served Me Well)

Work hard and be kind. My mom wrote this simple quote on a chalkboard in our kitchen when I was about 15, and I’ve never forgotten it. It might sound naive, but I really believe that if you do your best and try to act with kindness at work (and in life!) good things will come your way.  

I Am Constantly Learning From Other Women in My Field

Stella Bugbee, the editor in chief of The Cut, consistently pushes the boundaries, and I’m so inspired by her work, voice, and point of view. I learned a lot from her interview on Bon Appetit’s Foodcast podcast.

Have an Appetite for Media (and Consume as Much as Possible)

For me, it’s less about career books and more about constantly staying on top of digital articles from publications and writers I admire. The sites I check daily are The Cut, The New York Times, Bon Appetit, Medium, Digiday, and Domino, of course. 

I listen to the Digiday podcast to stay up-to-date with industry news, The Daily for current affairs, The Cut on Tuesdays for storytelling, Offline for work-life perspective, and The Minimalists to remind me that less is more.  

Never Stop Learning

It’s almost impossible to feel like you’ve truly mastered your craft when you work in media, and you have to learn to be okay with that. There’s always a new platform, a new algorithm, a new way to tell a story. The most successful people are those who like to be kept on their toes.  

Digital Media Isn’t Easy, But I Find Inspiration in the Challenge

A healthy dose of reality. Digital jobs can be tough—the 24-hour news cycle is relentless and you’re constantly “on”—so sometimes it helps to take a step back and remember why you started. At its core, Domino aims to inspire readers with beautiful home tours, clever DIYs, and feel-good decorating ideas. I try to remember that when I’m stressed and need to find my center. 

I Swear By the One-Touch Rule for Maximum Productivity

Email is the biggest source of stress for me. It’s never-ending and I hate feeling like I’m not on top of it! Lately, I’ve been trying the one-touch rule which means that as soon as I open an email, I have to action it (respond, forward, or archive) and remove it from my inbox. It takes a lot of discipline (I’m guilty of leaving messages unanswered) but it means that I never do the same task twice or let inbox anxiety simmer. 

I’m Always Looking for Contributors, So Hit Me Up

I’d love to hear from you! I’m always on the lookout for beautiful home tours and sharp contributors. If you have an idea for Domino or are interested in collaborating with us, shoot me an email at pitches@domino.com. 

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7 Easy Ways to Improve Employee Check-Ins for a Happier Team

Never underestimate the power of a simple check-in. It might seem like a small gesture, but check-ins are an essential element of strong communication and can be a source of employee empowerment. While regular check-ins are valuable in all sorts of relationships, when you’re building a business, checking in with your employees not only improves morale but can also drive growth, retention, and long-term success.

1. Practice healthy communication. 

These communication themes can impact a range of outputs, from efficiency to engagement and retention. 

• Positive: “How’s that report on widget theory coming along—any support I can provide?”

• Neutral: “Do you have that report on widget theory finished?”

• Negative: “Where’s the widget theory report I asked for yesterday?”

While all of these questions are driving toward the same topic, the outcomes of those question styles will differ dramatically. Not surprisingly, good check-in outcomes rely on good check-in questions. 

2. DO check in, DON’T micromanage.

While a check-in can be helpful and motivating, micromanagement is often de-motivating and hinders progress. Without thoughtful framing, a well-meaning check-in question could be perceived as micromanagement. For anyone who has worked under a micromanager, you know precisely how much it can erode trust and respect. 

3. Optimize check-in cadence, context, and cause.

Understanding these three key elements is critical to making your check-ins mutually beneficial.

Cadence helps define the value of both the question and answer. If the answer isn’t likely to change since the last check-in, the cadence is too short. Anyone who has been on a long car ride with kids has likely heard, “Are we there yet?” countless times. The more a question is asked, the less valuable it gets.

On the flip side, you can miss a lot of important information if you wait too long between check-ins. If you’re asking how happy your employees are once a year, you’ve almost surely missed opportunities to provide support and guidance.

There’s no perfect cadence for all check-ins or all employees. The key is simply paying attention. Find a cadence that aligns with your mutual goals and adjust as needed.

Context aligns your check-in to the topic at hand, setting your recipient up to give the most relevant and useful response. If you schedule a meeting to ask someone who’s in the midst of a time crunch how connected they feel to their remote peers, that’s an example of poor context. Whereas checking your employee’s calendar in advance and scheduling your meeting with their time in mind sets the stage for a more valuable check-in.

Cause defines the level of discretionary effort and cooperation you’re likely to experience.

If you’re checking in because you want to provide support during a difficult time or on a challenging pursuit, there’s a greater chance you’ll get candid and helpful responses. However, if your check-in exists purely to serve your own interests, it’s less likely to inspire the same discretionary effort.

4. Find your balance.

A successful check-in strategy hinges on the balance of individual and shared benefits. This simple litmus test can help you find that balance.

Are these questions:

• Asked often enough?

• Asked too often?

Is this check-in:

• Contextual to the situation?

• Relevant to the recipient?

Is this check-in:

• For my benefit?

• For my employee’s benefit?

• For our mutual benefit?

5. Know your data needs.

A successful check-in starts with formatting the questions in a way that helps your employees give meaningful answers. Next, you need to determine what kind of data you’re hoping to capture. 

• Quantitative Data - Data that can easily be quantified, codified, and viewed in aggregate. Quantitative answers are usually much faster and take less mental bandwidth to give.

• Qualitative Data - Data that cannot easily be quantified and typically require more time and thought.

To determine what type of data you need, check in with yourself as you’re forming questions:

• “What do I need to learn from this check-in?”

• “Why do I need to learn that?”

• “What will I do with the knowledge?”

6. Standardize your check-in formats.

The number of formats you can ask a question in are almost unlimited, but to standardize the answers, these are some of the most popular and easy-to-digest options: 

• Open-ended: Do you feel appreciated?

• Multiple choice: What makes you feel appreciated?

  • a) Positive feedback from my boss

  • b) Positive feedback from my peers

  • c) Raises/bonuses

  • d) All of the above

• Multi-select: What would make you feel more appreciated?

  • ☑ More schedule flexibility

  • ☑ More praise 

  • ☑ Better benefits

• Numeric range: On a scale of 1-10 with 1 being not at all, and 10 being extremely, how appreciated do you feel?

  • 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10

• Descriptive range: I feel appreciated:

  • always

  • sometimes

  • never

• Illustrative/emoji range: Thinking about how I’m appreciated at work makes me feel:

  • 😃🙂😐😕☹️😫

If you’re looking for a laser-focused answer, then it’s only logical to ask it in a quantitative format, such as the 1-10 scale. But that data can only tell you if there’s a problem - not why. That’s where qualitative follow-up questions come in. 

For example, if your goal is improving your team’s remote work experience, follow your 1-10 scale with an open-ended question: “What’s one thing that would improve your remote work setup?” This allows you to see that there’s a problem and start working toward a solution. 

7. Structure your questions to better answers.

The trick to getting a useful answer without burdening your audience is to narrow the response range. You want to narrow the range enough that it makes the question easy to answer, but not so much that you lose the depth needed to move forward.

If you ask a series of open-ended questions, you may find that your employee struggles to answer in good time (or at all). Again, balance—between the type of info you need and the burden it requires—is the key. 

Just remember, whether you’re the CEO or just starting out, we all simply want to be heard. Doing a little work on the front-end to ensure you’re giving your team the best possible employee experience can go a long way in growing your business.  

"A successful check-in strategy hinges on the balance of individual and shared benefits."

About the author: Audra Aulabaugh is the head of people operations at Polly. Over her people-focused career, Audra has built talent acquisition and people experience frameworks to support a variety of tech companies at various stages of growth and scale.  She is passionate about people and creating experiences that allow them to shine and do their best work.

Featured image: Smith House Photo

How Being Overdressed for an Interview Can Negatively Affect Your Chances of Landing the Job

Photo: Create & Cultivate

Once you schedule an interview, these are just a few of the questions that might be swimming in your head: What if I show up and I’m overdressed? What if I’m underdressed? Will it even make that much of a difference? How bad is it really to be overdressed for an interview?

According to data released in the Job Interview Anxiety Survey, 92% of employed Americans get stressed out about job interviews, but it’s not just the actual interview that stresses people out. Figuring out what to wear for an interview can often become just as stress-inducing as wondering what questions they will ask you.

With the rise of startups and tech companies with laid-back company cultures, figuring out what to wear for your next interview has become more confusing than ever, but these tips will help you navigate the process with ease.

How bad is it to be overdressed for an interview?

Really bad.

If you’re interviewing at a company known for its laid-back dress code and company culture, showing up to your interview in a suit will show that you haven’t done your research on the company and the environment.

Even worse, showing up in a suit could mean that you did research the company and didn’t care about the dress code and rules.

What can you do to ensure that you’re properly dressed?

Research the company to figure out what the company culture is like. Company culture often dictates the dress code and how formal or casual people will dress. Use websites like Glassdoor to your advantage. These platforms allow users to rate and comment on companies, giving you inside knowledge about the company culture, and what it’s really like to work there. Often people will discuss dress code and the general vibe of the office.

Another option is to search for employees on LinkedIn. Observe what employees are wearing in their LinkedIn profile photos to get a better sense of the daily dress code.

Finally, if all else fails, pick up the phone and ask someone about the company’s dress code. This is something so simple, yet almost no one does this. If you want to make sure that you won’t be overdressed for an interview, simply pick up the phone and call the front desk or a recruiter that you’re working with.

If the dress code is really casual, stick with the guidelines, but ensure that you look put together and ready for work.

This is the most important thing to remember when you’re figuring out what to wear for an interview. I always suggest being a step above the dress code, but if you do decide that it would be in your best interest to come completely casual, just make sure that you look put together. Regardless of whether or not the dress code is super casual, you do not want to look like you just rolled out of bed. You’re still interviewing for a job.

If you do decide to go with jeans, make sure they are dark wash jeans without any rips or tears. Similarly, if you opt for a T-shirt, make sure that it is clean, plain without graphics or logos, and wrinkle-free. If you don’t like to iron, (I hate ironing!) invest in a mini steamer. It will change your life and make it super simple to get the wrinkles out of any of your clothes.

How bad is it to be overdressed for an interview? Depending on the company it could be detrimental and could be the reason why you don’t get the job. Showing up completely overdressed suggests that you didn’t research the company and have not paid any attention to the company culture.

Employers want to ensure that they hire employees who will fit in with the general office vibe, and showing up to an interview overdressed can be a major red flag. When you’re determining what to wear for your next interview, do some research on the company dress code and company culture, and dress accordingly. With the rise of business casual and completely casual dress codes, figuring out what to wear for your next interview can be tricky, however, if you follow these simple steps, you’ll be good to go.

Good luck!

About the author: A native San Franciscan, Michele Lando is a certified professional résumé writer and the founder of writestylesonline.com. She has a passion for helping others present the best version of themselves, both on paper and in person, and works to polish an individual’s application package and personal style. Aiming to help create a perfect personal branding package, Write Styles presents tips to enhance your résumé, style, and boost your confidence.

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This story was originally published on September 21, 2018, and has since been updated.

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Why You Should Dress Up for a Phone Interview

Photo: ColorJoy Stock

You may be wondering how clothing affects your ability to communicate. It all starts with that first impression. First impressions mean a lot.

Think about how often we judge people almost immediately based on their appearance. Clothing is a tool that can help you take control of how people see you and manipulate their viewpoint. Do you want to appear as a strong, knowledgeable, and confident individual? Your clothing can help with that!

In Jennifer J. Baumgartner’s book, “You Are What You Wear: What Your Clothes Reveal About You,” she explains that, “Our closets are windows into our internal selves. Every one of us attempts to say or hide something in the way we wear our clothes.” Use your clothing to positively affect how you communicate by taking the opportunity to show people who you are and what kind of person you want to be. 

Below are some tips to help you dress in a way that communicates authority and demands respect.

Dress for the Job You Want, Not the Job You Have 

You’ve probably heard this before, but there’s a reason it keeps coming up. Work hard, be respectful of others, and dress as if you’re the boss. There’s something empowering about dressing "up." It changes your demeanor and studies have shown that it influences the way we think. I often tell clients to dress up for phone interviews because it makes a difference in how you think and how you speak.

We’re often able to think more clearly and efficiently when dressed in workwear because it differentiates us from a more laid-back and social environment in which one would wear casual clothing.

You Will Be Judged on Your Appearance, so Take Advantage of It

Whether or not it’s right, it’s human nature to judge others based on their clothing and appearance. Since this is a known fact (people with straight teeth are considered more successful), take advantage of what you can and dress to impress. This doesn’t mean that you need to spend a lot of money on designer clothing, however, you should be dressing in clothing that is flattering and appropriate.

If you’re going to a meeting, opt for a pair of fitted slacks instead of jeans. It’s a simple switch that will immediately make you appear more professional and more authoritative. Similarly, by switching out a sweater for a blazer, you will make your look more polished and command more respect.

Think About What Your Grandparents Would Say

This sounds silly at first, but when getting dressed for work-related events or meetings, think about how your grandparents would react to the outfit. Everything is a bit more casual (hello, startup life), but that doesn't mean you should be casual in attitude when it comes to your career. If grandma says something's not appropriate, chances are, it's not. You can still dress like yourself and bring individuality to any outfit, but listen to that inner voice. You don't have to dress for the most conservative person in the room but aim somewhere in the middle. 

My grandmother has always lived by the motto that you can never be overdressed, and it’s almost always been right. Keep in mind that you want to remain appropriate, however, a suit will almost always be considered appropriate workwear. If you’re in a more casual environment, think of going with bold prints that feel less formal but also polished. Even if others are dressing casually, if you dress to impress, you will be able to communicate more effectively and command more respect than those in jeans and a T-shirt. Plus, studies have shown the dressing to impress enhances people’s ability to engage in abstract thinking.

When you’re wondering how clothing affects your ability to communicate, think about how you want people to see you, how you want to portray yourself to the world, and how efficient you want to be. If you want to be successful, dressing in a polished and professional manner will help you achieve your goal and communicate this objective to others.

About the author: A native San Franciscan, Michele Lando is a certified professional résumé writer and founder of writestylesonline.com. She has a passion for helping others present the best version of themselves, both on paper and in person, and works to polish an individual’s application package and personal style. Aiming to help create a perfect personal branding package, Write Styles presents tips to enhance your résumé, style, and boost your confidence.

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This story was originally published on October 5, 2016, and has since been updated.

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Old Navy's Head of Creative Marketing Says Believing in Your Talent is Key to Success

We often look to the iconic leaders of our time for motivation and wisdom, but for many of us, this is purely inspirational and not as applicable to our everyday lives. We truly believe there is more benefit in looking to your left and seeking out a peer-to-peer mentorship with a colleague or friend you admire. Why? Firstly, they will likely have the time to be your mentor, and secondly, their advice will be relatable and allow you to see your path clearly while keeping your mind open to new ideas, identifying new opportunities, and helping you self-advocate.  We call them Everyday Superheroes. In this new series, we talk to the people who are paying it forward, lifting others up and paving a smoother path for the next generation to come.

For Dana Marinovich, getting laid off was a fundamental part of her career arc, and a challenge that eventually led to her dream job as the Head of Creative Marketing for Old Navy.

After being let go, she took the summer off to reset and think about what she wanted next. “I gave myself permission to hold space for the change, to really evaluate what I wanted and recalibrate my intentions for the future,” Marinovich tells Create & Cultivate. “After a few months, I was reenergized, refocused and was able to set clear goals for myself that were true to who I am and what I want in my life, instead of being swept away with what was expected next.”

Now, as the Head of Creative Marketing at Old Navy, Marinovich leads a team of creative directors, writers, art directors, graphic designers, stylists, and photographers to help bring the brand’s vision to life through the creative in all channels. And with millions of people engaging with Old Navy each day, it’s safe to say that Marinovich’s work touches a lot of people.

Read on to hear how she went from agency world to in-house at Old Navy, how she finds the inspiration to create killer brand campaigns, and why believing in your talent is key to your success.

What did you study in school? And what did you want to be when you grew up?

I did not ever think that I would be in a creative industry when I was young. I grew up with a focus on math, science and literature. The closest thing to being creative that I could imagine, was to grow up to be an architect. So for a long time I thought that’s what I wanted to be. 

While in college, I majored in Art and Design, with a focus on graphic design. I also studied Painting and Photography at Chelsea College of Art and Design and Central St. Martin’s. Through those programs I fell in love with art, with critical thinking and this truly changed and solidified my focus.

What are some of the earlier jobs that helped to shape your career path?

After college, I moved to NYC and one of my first jobs was working for a (then) small agency, YARD. What I learned there was invaluable in how to approach a creative project for a brand. At that time, most of the agencies were either branding or advertising focused. But YARD was doing something different - they were a creative agency that bridged the two and built the work with a solid strategic ground. It was all the things, intertwined - and I was inspired by this approach. So early on in my career, I realized how much I loved to build brands holistically… and to build a thriving brand you need great creative strategy, a killer voice, and image and branding that elevates it. This period of time was like bootcamp in creative thinking, iterating and pushing limits. It was really really hard, and I will forever be grateful for it.

“Do one thing at a time. Put space between things. Develop Rituals. Think about what is necessary.”

What challenges have you faced along the way? What did you learn from them? How did they prepare you for your job now?

The biggest challenge I have ever faced is being laid off. I don’t think people talk about this enough transparently, like it should be a secret. Like there is stigma around losing your job. I have worked in retail or for retailers for a long time now, and the business is just volatile. There will be really high highs and really low lows. Some businesses can withstand the test and others are not so lucky. You have to ride the wave - and know that it will fluctuate.

When I was let go, I took the summer off to reset and think about what I wanted next. I travelled and spent a month abroad in Croatia with my family. I gave myself permission to hold space for the change, to really evaluate what I wanted and recalibrate my intentions for the future. It was honestly the hardest and best time for me in my career building. After a few months, I was reenergized, refocused and was able to set clear goals for myself that were true to who I am and what I want in my life instead of being swept away with what was expected next.  It was a relief, like I finally took back control of what my days were.

Tell us about your role. What does it entail? Did you work your way up? What were the positions along the way?

As the Head of Creative Marketing at Old Navy, I lead and get to work with a diverse creative team. My role is to develop a clear creative vision of the brand that people can relate to and want to connect with. Old Navy is a brand for everyone, for families, for your friend family, for your community. It’s inclusive by nature. And we bring the brand to life through a lens of fun, fashion and making the most of life together.

To get to this position, I both worked my way up and worked sideways. As I mentioned, I started my career in advertising in NY, but when I moved to CA , I came in-house at Gap. This was years ago, and I moved my way up at that brand - starting as a Global Art Director (which meant I would translate the North America creative for Europe, Japan and franchise partners), but quickly after starting, some of the leadership team left, and I was promoted to lead the internal creative team. I worked on many things during this time - and wound up pitching against our agencies and took back in-house the kids, baby and body advertising work. It was fun, we even pitched against agency work for the Diane von Furstenburg x GapKids campaign work - and won the pitch. At the time, it felt like a big deal, the internal team was so motivated and we were so happy to be doing the work that we were doing. We had a lot of fun.

After a few years I moved on to be the Vice President of Creative at a small kids and baby clothing company called Tea Collection. I was there for about five years and helped solidify the creative look/feel and voice for the brand. And then I came back to Old Navy and was just promoted this past Spring to the Head of Creative Marketing role. 

What do you love most about your job and why? Does the reality of your career match up to your expectations? Why/why not?

I love the people I work with, the team is very talented. As the Head of Creative Marketing, I get to work closely with a lot of different voices and I am energized by people’s unique point of views and helping the team grow and the work to push forward. 

I love working in-house and getting to actually craft and dream and think about how this brand shows up to the world. The reach of Old Navy is quite breathtaking - millions of people get an email from us everyday, millions hear and see and feel and touch the work that my team puts out there. I love getting to work for a brand that touches so many people. With that comes a big responsibility, and I take that very seriously. 

I honestly never would have thought when I started my career that I would get to the place that I am now. Of course, I had drive but where I am today truly came out of determination to always grow as a human. I wanted to do more, and I set my sights on the next and the next and the next. At the level I am at now, more of my responsibilities are in building talent, protecting the creative and pushing to the next. It’s a dream job honestly. Is it exactly what I would have expected in every moment? No -- it’s a hard job! But it is all worth it.

What can you tell us about the company culture? What has encouraged you to stay? 

I love working for an organization that champions inclusivity, diversity and fashion for everyone. This year we are pushing this even more. At the end of the summer, there is a big moment for the brand, and women in particular. It’s incredibly rewarding and impactful.

The people and the team at Old Navy is also what keeps me excited every day. I truly care for each of the individuals I work with and together we champion the work we do.

Talk us through your daily tasks and what a day in the office looks like for you. What’s the most rewarding part of your day?

Most of my day is spent discussing creative strategy, reviewing work and concepts and connecting with the creative team. The most rewarding part of the creative process is when the work is hard, when you’ve hit a wall over and over again, but you keep pushing – and then all of a sudden, the light goes on. That breakthrough moment is what it’s all about. It’s so rewarding to personally go through that process, but to also help a team through it – that’s what gets me.

What does your morning pre-work routine look like? What rituals set you up for success?

Well, each day is a bit different. Two days a week, I wake early and work out - this clears my head of stress. I find clarity and a good personal space is so necessary in this line of work. And the other three days, I focus on my other big role - I’m a mom of two small kids. And I love spending the mornings giving them my attention, sitting and having breakfast with them, talking Legos and unicorns, getting them ready and doing school drop off. It’s important for our connection that I show up at school, see and greet other parents and their teachers. It’s a balance and is so important. 

For work, I also like to take one morning a week for an hour and plan my priorities. This helps me keep on track and not get swept away with the work. 

Your role requires you to be across so many facets of the business—how do you manage your time effectively? What is your greatest productivity hack? How do you get it done?

I’ve recently read an article about the 12 Essential Rules to Live more like a Zen Monk, and found this very inspirational. A few of the rules are: Do one thing at a time. Put space between things. Develop Rituals. Think about what is necessary. 

These are things to remind myself, to practice and get better at. Again, I’m always learning and growing. I’m very thoughtful and deliberate in my approach to projects.

Do you ever reach inbox zero? Do you believe in that? What is your inbox philosophy?

I had a dream once I got my inbox to zero. I believe in the power of search.

What is one of the biggest misconceptions about your job?

Being a leader of a creative team is not actually being creative or creating all the time. Often I am researching, reading, reviewing, discussing; I’m thinking strategically, I’m analyzing, editing and then I’m creating.

If someone wanted your role specifically, what advice would you give them on how to land their dream job/your current job? 

Stay hungry. Love what you do. Be a team player. Understand you are only as good as the sum of your parts. Learn from your failures. 

“Stay hungry. Love what you do. Be a team player. Understand you are only as good as the sum of your parts. Learn from your failures. ”

Have you seen a consistent standout quality or personality trait of successful people in your industry?

Confidence, transparency, honesty, and straightforward in nature, and people who like to have fun.

What’s the best piece of advice you’ve been given? And what’s the worst piece of advice you’ve been given?

Best: “Believe in your talent.” 

Worst: “You need to diversify. So, let’s have you work on this pitch for a fast food account.” 

If there was one person you admire that you could power brunch with, who would it be?

Dolly Parton!

The Best Out-of-Office Emails to Use When You Finally Take That PTO

Photo: Kindel Media for Pexels

We all know the sigh of relief we let out once we set that OOO email, but did you really get the message right? Sometimes setting our automatic responses gets confusing and we're not sure what information to include and not to include. But because we want everyone to enjoy more of themselves on vacation and less of their inboxes, we've drafted some messages to use for your next round of PTO days. 

How do you set your vacation responders? Let us know in the comments section!

Option 1

Hi there,

I’m away on an island somewhere taking some much-needed me-time. Please contact [NAME] at [EMAIL] during my absence as my phone is on “do not disturb.” 

Sincerely,

[NAME]

Option 2

Hi there,

I am currently out of office and will be returning on [date]. In the meantime, don’t forget to subscribe to [COMPANY NEWSLETTER] and follow us on [FACEBOOK, TWITTER, INSTAGRAM LINKS] for all things [COMPANY NAME].

Best,

[NAME]

Option 3

Hello, 

I will be out of office from [date] to [DATE]. During this time I will have limited access to email, so please forgive my delay in response. 

Very Best,

[NAME]

Option 4

Hi there, 

I will be out of office from [DATE] to [DATE] and on vacation. If this matter is urgent, please contact [NAME] at [EMAIL]. Thank you!

Best,

[NAME]

Option 5

Hello, 

I am currently out of office with limited access to email and returning on [date]. 

For all [SUBJECT] inquiries please contact: [NAME] at [EMAIL]

For all [SUBJECT] inquiries please contact: [NAME] at [EMAIL]

Thank you!

Best,

[NAME]

Option 6

Hello!

I’m currently on island time and not checking my phone. Let’s catch up once I’m back on a 9-to-5 schedule on [DATE]. Thanks!

Best,

[NAME]

Option 7

Hi there, 

I am currently traveling and will have limited access to email. I will do my best to respond in a timely manner, but please excuse a delay in my response. If this matter is urgent, please contact [NAME] at [EMAIL]. 

Best,

[NAME]

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This story was originally published on July 13, 2018, and has since been updated.

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Psst... This Could Be Why You Didn’t Get the Job

Photo: Create & Cultivate

Behold, the dreaded email that just rudely cannonballed into your inbox:

“We’ve reviewed your background and experience and have decided to proceed with another candidate who meets our needs more closely at this time.” 

The disappointment can crash over you like a wave upon reading these words. Professional rejection is one of the worst feelings a person can experience while job hunting, and yet we have all been there at one point or another. And likely, the first rejection won’t be the last.

Once the initial blow has settled, you will probably start to wonder what it is that these “other candidates” have that you don’t. At the risk of sounding annoyingly optimistic in this unfortunate, but unavoidable, situation, taking time to consider the reasons behind your rejection offers an opportunity to better prepare yourself for the next position you apply for. It is also entirely possible that this is an “it’s not you, it’s me” situation, and you really did nail the job interview, but outside factors got in the way of sealing the deal.

Let’s explore some of the reasons why a company might decide not to move forward with you.  

Reason #1: You didn’t sell yourself.

In professional situations, being confident is the key to success. Nerves are to be expected when interviewing for a job, but if you allow them to take over and mask the great experience and professional accomplishments you’ve made, your potential employer will take note.

If things didn’t go as well as you’d hoped during your interview, remember that even the most seasoned professionals can get flustered in these situations. You may have made a common error that made the difference between the hiring manager moving forward with you. Did you dress appropriately? Were you on time and polite to everyone you met? Did you do your research on the company beforehand? Proper preparation, body language, and confidence are key to nailing the interview. And above all, don’t forget to send a follow-up email or letter shortly after the interview.

The art of talking yourself up without coming off as cocky or above-it-all is one worth working on for future interviews—if there was ever a time to show off your skills and accomplishments, this is it! You can bet that the candidate who does end up landing the position will present themselves confidently and graciously.

Reason #2: You’re not qualified. 

You could be an excellent culture fit with a positive attitude and a dynamite work ethic, but at the end of the day, if you do not meet the job’s qualifications, you are probably not going to be hired for the position. If this is the case, there’s no need to beat yourself up—it’s nothing personal, there are simply other candidates that could better perform the job. If you’ve lost out on your dream job, take this as an opportunity to work on building up your skills and experience so that next time there is an opening, you meet the qualifications. 

Reason #3: You didn’t tailor your résumé and cover letter to the specific role.

You don’t have to redo your entire résumé and cover letter every time you apply for a job, but it is vital to make sure you are targeting your application materials to the specific skills and job description provided for the position you’re applying for. To be seriously considered or (hopefully) hired in a new position, you need to showcase all of the concrete reasons you would be the right fit for the role.

Keeping your skills and experience too general, won’t be enough to “wow” a hiring manager, so it’s well worth it to take some time to adjust your language and ensure you are highlighting your most relevant skills and experience. For more advice on this, check out our useful guide on resume dos and don’ts.

Reason #4: Your salary requirements are too high.

It can be tricky to navigate how to answer when a job application or hiring manager asks what your salary requirements are for a role. List a number too low, and you may undersell yourself and set yourself up for compensation frustration. Go too high, and your application may be quickly tossed into the “no” pile—listing a salary outside the range of what the company is hoping to provide may have been the factor that took you out of the running. 

The best way to approach a salary requirement question is to make sure you have done your research on your market value and the salaries of similar roles ahead of time. This way, you can go in with a justifiable number or range already in mind. Don’t let fear convince you to put a number lower than what you feel you are worth. It’s a good idea to write something like “flexible” next to the number so that even if it is higher than what the company is willing to spend, they know there is room for negotiation.

Reason #5: The company decided to hold off on hiring.

This one really takes you off the hook, because there’s probably nothing you could have done to avoid it. Sometimes, due to budget or internal organizational shifts, companies will decide not to move forward with hiring for a role. While unfortunate, it happens. Try not to get discouraged.

It’s important to give yourself some time to feel the disappointment of not getting a job you wanted—after all, this is a difficult experience that can be a blow to your self-esteem, but, don’t let this situation be for nothing. Consider all aspects of the job application process to figure out where you could improve for next time, from pressing send on your initial application to nailing your interview and post-interview follow-up.

This story was submitted by Career Group Companies. 

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This story was originally published on December 14, 2019, and has since been updated.

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How to Gracefully Exit Your Current Job

Photo: ColorJoy Stock

Leaving a job is never simple, especially when you want to stay on good terms with your boss, which is always a good idea. Burning bridges over the course of your career will only burn you. And chances are, you will quit a job at some point in your career.

In fact, people are quitting their jobs at record rates right now. Nearly 4 million Americans left their jobs this April, according to data from the Bureau of Labor Statistics, pushing the quitting rate to 24% higher than it was before the pandemic. 

So we’re answering your big questions about how to gracefully exit, prima ballerina style. 

Give Plenty of Notice

The hiring process is long, arduous, and complicated. Finding the right person to fit into a well-oiled machine is notably one of the hardest parts of running a company. And when a team member leaves, a major wrench is thrown into that machine, no matter how well executed it is. 

If you work at a corporate job, two weeks is a standard amount of time to give. However, if you work at a small startup, where your team members will be scrambling to cover your work and tasks, you should plan to give a month. That way, no one on the team is forced to work even longer hours than they already do.

Most employers admit that hiring into a small team takes a finer-toothed comb. And at startups, there aren’t temp employees or people working beneath you who already know your job. 30 days may seem like a lot, but it shows your soon-to-be former boss and colleagues that you respect them. It also gives you enough time to potentially train your replacement. 

You don't want to simply leave on good terms, you want to leave a good memory in the minds of your work peers. And what they are required to do post-exit, will color that memory for better or worse. 

Let Clients Know You’re Leaving (the Right Way)

Often, especially at larger companies, it is upper management’s responsibility to notify clients of your exit, as they are considered company property. No matter what, you should ask before making contact of any kind. 

That said, everything should be brief but positive. If you are resigning and already know your replacement, it is a good idea to introduce clients to the new team member. That way they know the transition is smooth, not messy, and they are still in good hands. The reality is: a client or work colleague’s number one concern isn’t where you’re heading next, but how their account will be handled. 

If however, you resign without a replacement, sending a mass email to your client list looks bad and it makes the company look bad. It looks like balls are getting dropped. Even if you’re leaving on good terms, it’s a surefire way to make your boss question your motives.

So, how do you handle leaving if you don’t have someone primed and ready to take over? 

1. Make sure you have a conversation first. Every boss is different, but taking the time to ask them how they would like you to handle, is a professional courtesy that will be appreciated.

2. If you are unwilling to ask, you should wait two weeks to announce your departure. Hopefully, in that time, the company has found your replacement and assured a smooth transition.

3. Send the email from your personal, not work email.

4. Do not discuss the “why” of your exit in depth. Bringing any kind of drama into a mass email is unprofessional, and it doesn't make the company look bad, it makes you look bad.

Define Your Duties Thoroughly 

Beyond creating a document that outlines all of your duties, you should also create a document of what you’re currently working on and where those things stand. Your boss will thank you (because you’re saving them the massive headache of sorting through what’s falling through the cracks), but so will the person who follows you. And you never know where that person might end up.  

People tend to think of exiting as it applies to the team they already know. But the truth is, the person who fills your job knows EXACTLY what kind of worker you are/were. Use that to your benefit. They see previous correspondence, how you interface with clients, and what you left hanging. If you want to make a good impression, make their transition smooth. You never know where they will end up either.

This story was originally published on January 4, 2019, and has since been updated.

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Returning to the Office? 6 Tips to Help Make It a Smooth Transition

Photo: ColorJoy Stock

The day has finally come. You just received an email from your boss stating the official date employees are expected to return to the office. *Gulp.* Cue the mixed emotions.

Whether you're anxious or excited about the news, going back to the office is a big transition. Considering many people have worked remotely for about a year (or more), returning to a pre-pandemic workplace environment can take some preparation and mindset shifts. 

Here are six specific tips to help you prepare for the great return.

1. Limit the decisions you’ll have to make in the morning. 

Do you have those days where you just can’t decide on the right outfit? It’s not only overwhelming to make a lot of decisions before the workday, it can be time-consuming and mentally draining. It’s no wonder that some of the most notable business people wear the same outfit every day, eat the same things, etc. 

Though we don’t need to go to that extreme, it’s nice to prepare certain things beforehand to limit the morning decisions and stress. The night before going back to the office, plan your work outfit, prepare and pack your lunch, get your work bag put together, and make sure you have gas in the car and/or your public transportation pass ready to go.

2. Leave early. 

The return to work can feel like the first day of work all over again. Make sure to leave earlier than you usually would to reduce unnecessary stress. For those that have long commutes to work, traffic patterns may be different than they were when you were going into the office pre-pandemic. You’ll want to give yourself plenty of time to commute and get your mindset right. 

On the topic of commuting, use that time to get inspired and motivated by listening to an energizing playlist or inspiring podcast.

3. Don’t forget headphones. 

After a year or so in your own controlled environment, being back in the office can bring some distractions. If you’re working on something that needs your undivided attention, wearing headphones can help signal to others that you’re in the work zone. Also, listening to your own music or favorite podcast can add a little joy and comfort to your day as you work.

As we go back to the office, it’s so important to incorporate actions that make you happy throughout the workday.

4. Explore flexible options. 

As employees return to the office, many workplaces are extending flexible work options to get acclimated again. Work options like continuing to work remotely a few days out of the week or flexible hours to decrease the number of workers in the office at once. This is your reminder to look into your workplace’s policies and accommodations for flexibility.

If you have the option to slowly ease into going back to the office, it will definitely make the transition more comfortable.

5. Take your lunch break. 

Being back in the office can make it easy to fall back into old habits, like staying glued to your desk all day. We all love productivity, but you also need to take care of yourself. There’s nothing wrong with taking a mental break every now and then, whether you’re in the office or not. A great way to give your eyes and mind some rest is to close the computer and actually take your lunch break away from your desk. 

6. Practice gratitude. 

The last year has been emotional. Extend gratitude and grace to yourself. Not being in the office took some time to get used to, going back will surely take some time as well. As you’re adjusting back to office life, make sure to be kind to yourself and incorporate gratitude on the daily (I know you hear about gratitude a lot, but it really can help your mindset!). If you’re struggling with this workplace shift, focusing on the good things about it, like seeing your coworkers again, can help make it a more positive experience.

If you’re feeling anxious about the return to the office, for any reason, know that you are not alone. Take a deep breath, prepare in advance, and don’t be hard on yourself. You can do this!

“Not being in the office took some time to get used to, going back will surely take some time as well.”

—Abby Zufelt, Founder and Host of Working Girl Talk

About the author: Abby Zufelt is the founder and host of Working Girl Talk, a podcast that covers the latest business and tech news, specific career tips, and interviews with inspiring businesswomen. When she’s not podcasting, Abby oversees digital marketing at one of the nation’s top journalism schools and leading public media organizations. Follow @workinggirltalk.

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4 Important Things to Know Before Becoming a Freelancer

Photo: ColorJoy Stock

Starting a freelance career sounds like the ultimate dream: working independently, whenever and wherever you want, as well as choosing who you work with. If this appeals to you and you want to quit your full-time job to take that big leap, becoming a freelancer is a great idea. I know, it sounds scary! But like any other challenge in life, it will require you to create a new mindset, be persistent, and use your creativity in ways you’ve never imagined.

Once you’re on track, the benefits are extremely satisfying. Being a freelancer can be difficult at times, and it’s not everyone’s cup of tea. But for me, however, freelance work has been an incredibly rewarding journey. I have more flexibility, I pick my own clients (and also fire the bad ones), and I can choose my own assignments. And honestly, you will be the best boss you ever had.

So if you’re like me, grab a hot cup of tea, relax, and follow my four pieces of advice to someone who is about to start a career as a full-time freelancer. 

#1 Get comfortable with inconsistency.

One important step in the process of becoming a freelancer is to shout it from the rooftops! Yes, let everyone know that you have transitioned to independence and are ready for business. Go ahead and do as much networking as you can, gain confidence by selling yourself, showcase your portfolio, and have a marketing plan ready. Building your personal brand is essential to gain recognition and make people want to hire you. 

Another thing to keep in mind is that you will encounter clients who just can’t seem to pay on time. You can be the best, most trusted freelancer in the world, completing projects on time, and keeping track of invoices, but unfortunately, that doesn't mean your clients will do the same. It's important that you are financially prepared for hiccups like these and save enough funds to cover until you get paid.

#2 Adopt a CEO mindset.

When you transition from full-time employee to full-time freelancer, a shift takes place from thinking like an employee to thinking like a business owner. As a freelancer, you are your own boss, bookkeeper, business developer, HR department, and project manager all in one. As I became a more experienced freelancer, I started to think of myself as a CEO. I began to act more professionally, which resulted in attracting better clients. I also hired a lawyer who could help me with contracts, and doing this made me feel more confident controlling my business. 

Freelancing is a way of working that offers you a lot of freedom. You could be a freelancer who prefers to do smaller projects for many different clients. Others like to work on long-term projects for one client for a number of months. It all depends on what you’re comfortable with. Most importantly, as an entrepreneur, you want to develop the skills you need to lead and work with efficiency and focus, and to set your priorities for your projects. 

#3 Keep up with taxes and paying your own benefits.

Ask any freelancer about self-employment taxes and you will surely hear a big sigh. Many freelance business owners consider keeping up with taxes to be one of the most daunting and important parts of being self-employed. But don’t worry, after a while, it will become routine. Paying your taxes on time can also have a positive impact on your credit score.

Keep track of your business expenses (from furniture, to travel and lunch with clients) so you can write these off at the end of the year. Efficiently monitoring your finances, invoices, expenses, and taxes will give you peace of mind. There are also many useful tools to help you complete these tasks, such as Quickbooks.

#4 Know the importance of networking and building a portfolio. 

It is essential to build a good network of people who appreciate you, potential customers, and people who can connect you with others. Find where your customers are moving. I advise you to do your research on Google, LinkedIn, Facebook, Instagram, professional associations, etc. Networking takes time, and if you are consistent and gain confidence selling yourself, sooner or later, you will start to make meaningful and authentic connections with people you admire and trust, and someone may end up referring you or even hiring you.

“When you transition from full-time employee to full-time freelancer, a shift takes place from thinking like an employee to thinking like a business owner.”

—Silvia Cantu, Art Director and Visual Artist

About the Author: Silvia Cantu is a Los Angeles-based multidisciplinary art director and visual artist. She is always looking for new stimuli, whether it is for work or style. Passionate about beauty in all its forms, Silvia is an all-around designer. She’s made a full-time job from her obsession and now she’s an eclectic artist with a strong eye for digital design. Silvia graduated with a degree in fashion design from Nuova Accademia di Belle Arti in Milan where she cultivated her talent for design and art direction. After university, she started working freelance with national and international clients in London, Sydney, Los Angeles, and Toronto in the fields of fashion and beauty. Her clients include big names such as Nike, ELLE Magazine, For Love and Lemons, Casio, and Dr. Roebuck’s.

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This Is What Really Happens When You Submit an Online Job Application

Photo: ColorJoy Stock

There are now officially more jobs available than before the pandemic. The number of job openings reached nearly 15 million by mid-March, which is up from 10 million before the pandemic began. And making sure your job application stands out from all the other applicants is a bit trickier than it seems.

Many hiring managers and recruiters default to either using an applicant tracking system or doing keyword searches to determine if candidates are qualified. Keyword searches are an easy way to determine if it’s worth taking the time to look at a résumé or not, which is why applicant tracking systems have become so widely utilized.

There is a lot of information out there, but there are four main things you should know about applicant tracking systems.

What Is an Applicant Tracking System?

An applicant tracking system is a system used by many hiring managers and recruiters to sift through résumés and find qualified candidates. It basically lets the user type in keywords to find candidates who have those words or qualifications listed in their résumé. This is an easy way to separate seemingly qualified candidates from unqualified candidates.

There Isn't Just One Applicant Tracking System

People often ask me if I am “familiar with ATS” as if “ATS” is a program like Microsoft Office. An applicant tracking system is a type of program, and there are hundreds of different applicant tracking systems out there. There is no way to know exactly how each applicant tracking system will work and what it will and will not catch in your résumé. 

What You Can Do to Increase Your Chances

The best way to ensure your application comes up in keyword searches and makes it past an applicant tracking system is to go through the job description that you’re interested in applying to and integrating those keywords and phrases throughout your document. Yes, you need to put in the work and customize your résumé for each job you apply to.

Do your desired job descriptions utilize keywords or phrases that you can use in your résumé? Does a job description have a more eloquent way of wording one of your job duties? If you’re not using current job postings to help you write your résumé, you’re doing yourself a disservice. See how industry professionals talk about jobs and utilize that in your document. Using industry jargon will also help you appear more professional and knowledgeable about what you do.

Additionally, the ultimate way to get your résumé into the right hands is to use your industry connections. If you have a contact who can direct your résumé to the right person, use it. “Job search is about going beyond the résumé to get noticed. Real relationships with colleagues and friends matter in getting a foot in the door,” says career coach Alyson Garrido.

The Reality

There is no way to create one résumé that will work for every job you apply to and “beat” every applicant tracking system. There is no way to know what system a company will use and what it will pick up within a résumé. All you can do is cater your résumé to the job you’re applying to, integrate keywords and phrases, and provide concrete examples of your accomplishments and achievements.

Alyson Garrido went on to say, “Relationships and follow-ups are key components of the job search. If someone recommends you for a role, you're far more likely to get an interview and bypass the applicant tracking system. Also, if you're among 20 candidates who get past the ATS, but you follow up, it's highly likely your résumé will be reviewed.”

There are plenty of online sources that will tell you they have the secret algorithm for beating applicant tracking systems, but the reality is that there is no way to create one perfect résumé to meet all of your needs for every job you apply to. If someone tells you that they can create this for you, they are lying. It’s impossible.

The best way to make progress on your job search is to leverage your industry connections, put in the legwork, craft a résumé that articulates all that you’ve achieved, and customize it for each job you apply to with keywords from the job description.

About the author: A native San Franciscan, Michele Lando is a certified professional résumé writer and founder of writestylesonline.com. She has a passion for helping others present the best version of themselves, both on paper and in person, and works to polish individuals' application package and personal styles. Aiming to help create a perfect personal branding package, Write Styles presents tips to enhance your résumé, style, and boost your confidence.

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This story was originally published on August 24, 2018, and has since been updated.

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This Former CFO Turned Entrepreneur Doesn’t Believe in Failure (and Neither Should You)

Photo: Courtesy of Kathleen Pagan

Walking away from a 9-to-5 job with a steady paycheck and health benefits to start your own business isn’t easy. To help you to take the plunge, we’re introducing a new monthly editorial series The Case for Quitting where we ask self-employed women all about how they successfully struck out on their own, from how they balanced their side-hustle with their full-time job to how much money they saved before handing in their two-week notice. This month, we chatted with Kathleen Pagan, CEO and founder of the homewares company Endlessly Elated. Ahead, she shares how she transitioned out of finance and into home goods, what it really took to quit her full-time job as a CFO and pursue her dreams as an entrepreneur, and why she doesn’t believe in failure.

What was your major in college and what did you want to do when you graduated? 

I obtained a B.B.A. with a concentration in finance upon graduating college. I had an interest in business and thought a financial role at a corporation would be the right fit for me.  

What did you actually do after you graduated? What types of jobs did you apply to and what industry were you looking to break into?

Funny enough, very early on, I subconsciously knew that what I thought I should do, wasn’t necessarily what I wanted to do. I snuck in applications at the Food Network and Martha Stewart Living. Anything that would get me closer to what I secretly loved: the home space. Given my degree and work experience, I had an internship at Morgan Stanley throughout college, I didn’t quite land any of the ones I secretly yearned for. Although the Food Network CEO did respond to an email I had directly sent her, and it was certainly a highlight moment. Ultimately though, I landed a job at Citigroup in personal banking.

How did you get into the homeware space and interior design more broadly?

My journey has been anything but linear. As far as I can remember, my interests in the home space began at an incredibly early age. I remember being about eight and extremely interested in designing my own bedroom, cooking meals with my mom, and entertaining every chance I got.

While carrying out the duties of my demanding career, I nurtured my passions as a home cook and self-taught interior designer (I recently enrolled in classes at Parsons). I created a virtual destination via a blog by the same name, inspired by the beauty of home. From interiors to recipes, I consistently connected with a community of about 20k home aficionados like myself and in doing this, I realized there was a gap in the homewares space.

A gap that did not emphasize celebrating everyday moments, did not provide those thoughtfully designed conduits we all dreamed of, and certainly did not invite the consumer to have a seat at the table. After 37 years on earth, I finally listened to that eight-year-old little girl within me. Twelve months in development, a five-figure investment derived from my own savings, and amidst a global pandemic, I launched Endlessly Elated. My very own homewares company.

And as they say, the rest is history.  

How did you know when it was time to quit your full-time job and strike out on your own? What was your strategy for making the transition?

I spent seven long years strategizing my exit. Exhaustively planning every detail. Saving every dollar. All in preparation to strike out on my own. I even went as far as writing my resignation letter and keeping it in my purse for years in case, as I would tell myself, “Today is the day.”

However, the fact was that no matter how much I prepared, I simply didn’t take the plunge. As they say, I spent years allowing fear to drive the car. Crippled by the idea of failure. It wasn’t until I decided I was worthy of my dreams, worthy of living a life by design that I actually resigned. So, whenever I’m asked this very question, I say, “Yes, you should prepare. Make sure you dot your I’s and cross your T’s, but never and I mean never, stop pursuing your dreams. Find a way to live out your purpose. To share your gifts with the world.” 

How did you prepare for the transition before quitting your full-time job? What, if anything, do you wish you’d done differently?

I think the transition looks different for everyone. For me, it was mostly ensuring I was financially stable while I pursued my dreams of entrepreneurship. I wanted to be able to creatively work on my company without any financial stress.

However, for anyone reading this I say to make a list of what your needs are and prioritize them. That might be paying for daycare or contributing to your mortgage or simply being head of household and needing to pay for it all. Whatever that is, map out a plan that realistically gets you in the vicinity. 

Nothing turns out perfectly planned, so take that pressure off yourself. Trust that you are responsible and know that you will plan to the best of your ability. And once you do, GO FOR IT. Resign, put your head down, and gloriously work through all the things that you have been wishing for. It won’t be easy, but it will surely be worth it.

Knowing what I know now, the only thing I would have done differently was having the courage to believe in myself and my innate abilities sooner, but then again, it’s easier said now that I have made the transition. I believe in the right timing and in the end, the transition occurred at a time when “preparation met opportunity.”

Were you worried about money? What advice can you share for people who are worried about leaving a steady paycheck to start a new career? 

This was my number one fear. The steady paycheck narrative. But here’s the thing, is the paycheck really steady? Yes, it might be regularly paid but is it firmly fixed? We all know someone who has been put in a room only to be shocked by the news that restructuring was occurring, and they would be laid off. 2020, was a culmination year of this very situation. Unfortunately, so many individuals were furloughed or completely laid off. So, I ask you, is anything really steady?  

I will never tell you entrepreneurship (or starting a new career) is easy. It is the HARDEST thing I have ever done. At times, it can be scary and lonely, but it is also the most rewarding. Doing your life’s work. Living on purpose. Living a life by design is all worth the journey of taking the leap.

Did you save up first or did you just jump in headfirst?

I am definitely a planner, so I did not jump in headfirst. In 2012, the year of my dad’s death and ultimately the reason I had my “am I living a fulfilled life?” epiphany, I started saving every dollar. Maxing out my 401k, investing in the stock market, and skipping out on as many shopping trips and vacations that I needed to. 

By the time I resigned in 2019, I had saved the equivalent of two years worth of my CFO salary between my liquid savings and investments. This also included a five-figure investment for startup company costs. It took me seven years to do this, lots of sacrifices, but I did it. I was intentional and ultimately walked away feeling empowered that I had set myself up to be financially secure.

What's the most important thing you have learned from making a big change in your career life?

That I am worthy. Yes, that is a full sentence because anything more would give the sentence a justification and it simply doesn’t need it. You are worthy because you are.

When you look back and reflect on your previous career do you have any regrets or are you still really happy with your decision?

I absolutely have no regrets and know for sure that it was the best decision, the most rewarding one I’ve ever made.

I am extremely grateful for the opportunities and lessons that my career taught me. Looking back, the dots always connect. If it weren’t for my finance career, I wouldn’t have had the knowledge on how to manage my business finances, make solid financial decisions, create budgets and inevitably scale my company. It is important to remember that we all learn from our paths no matter how disconnected they may seem from what we ultimately desire. 

Going after what you deserve in life takes confidence and guts. Does confidence come naturally to you or did you have to learn it? What advice can you share for women on cultivating confidence and going after their dreams? 

Confidence is something that I can truly say has come with age and wisdom. There are aspects of my life that I’m extremely confident about and there are others that I sometimes have to remind myself of my “badassery” (my favorite Shonda Rhimes’ word). I’ve learned that when fear, the killer of confidence, creeps in, to give myself examples of things I’ve achieved. Examples of times I have succeeded. This inevitably boosts my confidence and serves as a reminder that I can do anything I put my mind and efforts on.

So, cultivate your confidence by constantly reminding yourself that you are a force to be reckoned with. That before this very moment there have been plenty of instances where you have overcome obstacles. That believing in yourself, having that confidence is what got you here and it will certainly get you to your next chapter.   

It’s easy to celebrate the wins, but how do you handle failure or when something hasn’t worked out for you?

My idea of failure has had a complete makeover over the years. My theory is simple, I don’t believe in it. See, failure can only occur if you stop trying. The only way you can literally say you failed at something is if you gave up. If you don’t, if you get up every single time you are knocked down, then you can’t fail. Ask any successful person how they’ve achieved success and they’ll tell you they never stopped moving. They did whatever it took to get them to their goal. So, failure doesn’t really exist. It’s simply an obstacle in disguise. 

What’s the biggest mistake you’ve made and learned from along the way?

Ahh, I’ve made plenty. It’s part of everyone’s journey, right?

But, I would say that my biggest mistake thus far was not listening to my own intuition as it related to my career. Not trusting my own instincts and ignoring my gut, which always proved to be correct. It’s hard to look back and know that at times I chose a different path simply because I didn’t believe my inner compass. That if I had just listened, my life may have looked very different. Although I don’t regret much, I can certainly say it was a huge disservice to myself. A mistake I am very cognizant to not repeat. 

What is the #1 career or money book you always recommend and why?

“Year of Yes” by Shonda Rhimes is definitely a must-read. This is neither a career book nor a money book, but I do think it is one that inspires you to go after your dreams. To believe that if you simply say yes to everything that scares you (usually you are only fearful of the things that secretly make you tick) your life would completely change, and you too could live a life full of passion and purpose.

What advice can you share for someone who is thinking about leaving their current gig to pursue their side-hustle or passion?

As Nike’s slogan says, “Just do it.” I used to be extremely afraid to tell people to pursue their passions, for the fear that if something didn’t work out I would be to blame, but the truth is that most of us are responsible for our choices, and not telling you to go after what makes you tick is not only a disservice to you but also to those gifts that have been embedded within you. Simply imagine if Oprah had asked us and we told her to stay the “safe and steady” course. To continue her career as a local news broadcaster. Today, we wouldn’t be witnesses to all of her greatness. Don’t let anyone do that to you, but most importantly don’t do that to yourself. The moral of the story is you only have one life, so make sure to make it count.  

Anything else to add?

Yes. We must remember that saying yes to things that are out of alignment with what we know to be true for ourselves is inevitably swaying us away from the very things that make us who we are and who we were meant to be.

Photo: Courtesy of Endlessly Elated

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"After I Lost My Business and Went Bankrupt, I Thought My Professional Life Was Over"

Photo: ColorJoy Stock

Several years ago, my fitness brand encountered some serious challenges, which all could seem rather unremarkable for those not deeply in the trenches and drama—Breaking News: Small Business Closes!—but over the past year, many people have asked for my advice on how I pivoted quickly, kept my chin up, and returned with confidence, celebrating what I can uniquely offer this world.

For the most part, I’d say I’m pretty resilient and I’ve bounced forward quickly. Maybe it’s because I’m not risk-averse and I don’t like to do anything small. I can assure you that it looks a lot more elegant than it was, and is. There are days I feel like a rockstar and some days that I question my worth. But one constant is I’ve learned that failing is not only inevitable in some capacity, but it also creates progress. I believe failure creates knowledge. Knowledge creates vision. Vision creates change. And change is what we need.

As you read my perspective it’s important to know where I’m coming from: As a life-long athlete and a huge believer in fate, I’m a shameless optimist. Forward, for me, is the only direction I go. The rotator cuff injury that forced me into retirement as a D-1 SEC cheerleader led me to rehab my shoulder through pilates, which led to creating my own fitness method, Cardio-Cheer-Sculpting. When a bad real estate transaction and a seven-year-long lawsuit (that ultimately ended my company) led me to believe that there was a better way to expand my fitness business online in 2015. 

Due to the pandemic, many businesses were turned on their heads overnight, forcing many to learn the art of adaptation immediately, or else. It saddens me to watch so many small businesses scramble to go online so fast. My digital transformation didn’t come from a pandemic and wasn’t forced to happen in the blink of an eye. For years I wanted to find a way to bring my method to the masses without opening an army of brick-and-mortar studios, dealing with complex operations and the risk of even greater fixed costs. I wanted to use my energy, sweat, and unique talents in a different way. 

There was a time in 2017 to 2018, after I lost my business and went bankrupt, that I thought my professional life was over. Every day I would wake up and recite my mantra: Laur, just keep going. Be in the moment, even if it’s an awful dumpster fire moment. Be flexible. Keep moving forward. I could have easily broken down but I chose not to. Okay, so I did once on the kitchen floor, but who’s counting? 

Here are my top tips on how to pivot your career. 

1. Identify Your Vision 

What is your passion? What are you fighting for? Purpose crushes obstacles. You want a career that you can wake up to every day and be passionate about. A career that involves doing things that you would choose to do even if you weren’t being paid to do it. Be clear on what you want you’re trying to manifest. Don’t put mixed messages out into the universe, as it will only attract confusion into your life. 

2. Be Optimistic 

You have to literally be your own cheerleader. You cannot have a positive life with a negative mind, nor can you achieve your goals if you don’t believe in yourself. Believing in yourself and what you can achieve is imperative to move forward in life. Believe to achieve. When you combine the power of positivity with the power of visualization, you’ll set yourself up to win. 

3. Connect With and Lean on Your Network 

Surround yourself with the people in your life who help you realize your true potential, even when you may not see it yourself. 

4. Keep Evolving 

You have to be forward-focused. We live in a really fast-moving world. 2021 is like the flash, right? You can never assume that just because you did it one way that you can just rinse and repeat. You have to keep moving, changing, learning, and never ever be predictable. 

5. Focus on Staying Healthy and Strong 

Your mind and spirit are just as important as your body. Keep your spirit alive. People will try and break you down. Do not make yourself small for anyone and do not allow others to break your spirit. 

6. Embrace Uncertainty 

Lean into it and grow with it. You don’t have to have all the answers right now. Everything is temporary. My lowest days set me up for the most growth. They broke me down and ultimately really fired me up.  

7. Get Excited 

Shake the Etch A Sketch! Big things are happening, the sky is the limit, nothing is impossible, and there’s nothing like a clean slate.

“You want a career that you can wake up to every day and be passionate about. A career that involves doing things that you would choose to do even if you weren’t being paid to do it.”

—Lauren Boggi, Founder of Studio LB

About the author: Lauren Boggi is a fitness expert, celebrity trainer, innovator, founder of Studio LB, and the creator of Cardio-Cheer Sculpting, which combines cheer choreography and cheer conditioning. A 15-year industry vet, certified pilates instructor, and mom-of-one, Lauren has gained notoriety nationwide, appearing on shows like the Kris Jenner show, The Doctors, and in publications such as The New York Times, People, Vogue, Shape, Fitness Magazine, and Forbes. Seen as a thought-leader within the industry, Lauren’s energy, authenticity, and ability to drive user experience and foster human connections have helped her create a passionate and dedicated community worldwide.

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How to Answer the Question "Is My Job Right for Me?"

Photo: Smith House Photo

So much effort goes into applying, interviewing, and securing a job that once you’ve solidified yourself in a position, it’s hard to think about ever leaving. However, changing jobs and pivoting professional paths is an essential part of one’s career. By age forty, the average Baby Boomer has changed jobs around 11 times. And with the growth of the gig economy and desire to be your own boss, it’s becoming less and less likely that the first full-time job you get is the one you stick with for good. 

To figure out if your current job is right for you, many things should be considered. Asking yourself if there’s growth potential, if you like the company culture, and if you enjoy the work you’re doing, these are all factors you should consider before diving back into that job hunt. And while no job is ever perfect, asking these things of yourself is sure to jumpstart your thinking and guide you in the direction that’s right for you. 

1. Do you enjoy what you’re doing?

One of the first questions you should be asking yourself is this: “Do I like what I do every day?” Obviously, no one job is completely perfect, and you’re never going to enjoy all of your responsibilities all of the time. It’s a well-documented fact that “finding your passion” is too simplistic of advice to take when evaluating your current job. But the general idea is that you should look forward to coming in and do the work you do every day, and truly believe it’s meaningful. And if you do, you’ll be 20% more productive. But if you find yourself falling out of bed every morning and dragging yourself to do work you don’t even believe in, then maybe it’s time for a change.

2. Do you have a healthy relationship with your boss?

Now, let’s be realistic here. I’m not saying you’re out every weekend at the karaoke bar crushing cocktails together, having a healthy relationship with your boss doesn’t mean you’re best friends. It means that you feel like you can be communicative with them, you are working towards the same goal, and you feel like they advocate for you.

This also means that every superior-associate relationship will look different, and that’s okay. Not every individual prefers the same leadership styles. Some might prefer a manager who is hands-on and gives lots of direction, and another person in the same position might hate someone like that. But the fact of the matter is this, 58% of the workforce say they trust a stranger more than their boss, and if you’re a part of that percentage, you should try looking for a change.

3. Is your compensation fair and does it align with your experience level? 

Even at a dream job, it’s easy for resentment to build if you haven’t gotten a raise in 18 months. Especially if you look on a website like Glassdoor and find out you’re making 60% less than most of your counterparts.

At the end of the day, compensation needs come down to what benefits, perks, and salary you require to both succeed in your role and live your life. If these are not being met, it might be time to either ask for a raise or look elsewhere.

4. Is your commute doable?

This is a special shout-out to our professionals living in Los Angeles and Washington, D.C., who are amongst the individuals in the US with the longest commute times. Commutes can be stressful, and sometimes not worth it. A study done in 2017 discovered that an extra 20 minutes added to a commute equates to a 19% pay cut. 

Of course, commute time isn’t the only thing you should consider when evaluating your trips to and from work. Are you still able to live nearby your friends and family? Are you close to a range of restaurants, bars, parks, and schools? The answers to some of these questions should help decide if your current situation is right.

5. Are you expanding your skillset, and do you see a growth trajectory?

A great job challenges you and encourages you to hone your skillset while fostering your existing talents. For most professionals, an ideal job also encourages continuing education and employee growth. If you don’t see these things in your current position, you might want to look for something more, but before you do, have a conversation with your manager that addresses where they see your role going in the long term. Perhaps even request approval to attend an event or take a class that will sharpen your skills. And if your current company doesn’t encourage these growth paths, then it might be time to say goodbye.

While general, these five guiding points are sure to help you evaluate if your current position is right for you. And while it’s important to remember that not every job will check off every box, you have a right to leave your desk at the end of every day feeling satisfied with the work you put in for your company. Leaving a company and going into the dreaded job hunt can be risky and tiresome, but trust that finding the right position will pay off in the end.

About the Author: Susan Levine is the president and founder of Career Group Companies, a leading recruiting firm based in Los Angeles, with offices in New York, San Francisco, Orange County, and Greenwich. Their divisions, comprised of Career Group, Syndicatebleu, Fourth Floor, Avenue Pacific, and Events, span a variety of industries. They specialize in executive and administrative support, marketing and design, fashion, events, and c-suite-level placements. As a widely recognized industry name, they pride themselves on placing top-tier direct hire and freelance talent in their dream jobs. They use their expertise to impact the lives of their candidates and improve the company culture of their clients, one exceptional match at a time.

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This story was originally published on October 28, 2019, and has since been updated.

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How to Shift Your Mindset to Help You Update Your Résumé More Effectively

Photo: ColorJoy Stock

Very few people enjoy writing or updating their résumé, but it is necessary. The best way to dive into this task is to shift your mindset so you view it as a positive experience. 

Have you ever stumbled upon an opportunity too great to pass up, only to find out that you need to apply for it as quickly as possible? People find themselves in this situation more often than you might expect, and if you don’t have your résumé updated and on hand, it could create a big problem.

Instead of thinking of updating your résumé as a necessary evil, think of updating your résumé as your opportunity to look back at your accomplishments and pat yourself on the back. Here’s how to get started.

Think of It Like This...

In her new book, “Your Twenties” career coach Jessica Smith tells her readers to “think of updating your résumé as a special time to admire all you’ve accomplished.” Shifting your mindset and taking this perspective when updating or writing your résumé helps to create a more positive experience, and also helps you accept credit and acknowledge all that you’ve accomplished. The biggest challenge people face when writing their résumés, and throughout the job search in general, is selling themselves short and underestimating their value. Think about this when you update your résumé. Be proud of your accomplishments, take credit where you deserve it, and highlight all that you can bring to the table. 

Here are some guidelines on how to highlight your accomplishments and write an effective résumé.

Decide How You Want to Portray Yourself

Most people don’t think much about it, but you are a walking billboard, and you have the power to give off whatever perception you want through your résumé. The first step to writing a great résumé is to figure out what kind of jobs you’re interested in applying to, and then figure out how you want to portray yourself for those positions. 

Perhaps you want to focus on one area of expertise to highlight on your résumé, or maybe you want to present yourself as an expert in the field as a whole. Figure out what you want your résumé to say about you, and stick to it. If you want to focus on one area of expertise, ensure that it is visible throughout your document. On the other hand, if you're going to present yourself as knowledgeable in different areas, make sure that you touch on each of those specialties in every job description.

Make a List of Your Strengths

A key factor of any résumé is a skills matrix at the top. This ensures that someone can look at your document and quickly tell which skills you possess. If you know that you aren’t proficient in a specific software or could use some work in a specific area, don’t include it. You want this list to highlight only your strongest areas so that an employer or hiring manager focuses on your strengths and not your weaknesses. By omitting areas that you need to work on, you will only draw attention to what you’re good at.

Make a List of Your Accomplishments

Anyone can claim they are a great employee, but very few people can actually show it. Your résumé is your opportunity to present the best version of yourself, so show potential employers all of your accomplishments and achievements, and provide evidence to your claims so that they can see what you bring to the table and how you will be beneficial if hired. Think about what you’ve accomplished that’s measurable: Have you increased sales? Have you been recognized for your success? Have you implemented process improvements or cost-cutting techniques? 

Whatever you have done to improve your company and/or department, you want to show it on your résumé. Don’t be afraid to calculate numbers from your own data. As long as you can prove your calculations, you can use them on your résumé. Want more data to use? Ask your manager. Phrase it in a way that shows that you’re trying to improve, not potentially leave the company. A good way to ask is something like this: 

“I’m trying to compile some data to measure my progress in this role and see how I can continue to improve. Is there anything you feel I’ve been particularly successful with or an area you feel I excel at?”

This will give your manager an opportunity to give you praise and potentially give you some constructive criticism as well, both of which will be useful when writing a résumé. That being said, phrasing your question like this will provide you with some information without giving away that you’re looking at other job opportunities.

When it comes to updating your résumé, it’s important to shift your mindset to position the experience in a positive light. It’s your opportunity to pat yourself on the back and acknowledge all the amazing work you’ve done! This is your time to be proud of yourself and articulate all that you have to offer. Highlight all of your skills and achievements, do the research, and put forth the best document possible. Your résumé is your opportunity to present the best version of yourself, so take advantage of that and show people what you want them to see!

About the author: A native San Franciscan, Michele Lando is a certified professional résumé writer and founder of writestylesonline.com. She has a passion for helping others present the best version of themselves, both on paper and in person, and works to polish individuals' application package and personal styles. Aiming to help create a perfect personal branding package, Write Styles presents tips to enhance your résumé, style, and boost your confidence.

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This story was originally published on August 22, 2018, and has since been updated.

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5 Ways to Develop Your "Soft Skills" (AKA the Stuff No One Taught You in School)

Photo: Create & Cultivate

I spent four years in college, three years in law school, and ended up with a lot of school debt, yet I still felt unprepared for my first “adult” job. I realized about 95% of the classes I took didn’t teach me anything about how to communicate effectively, lead a team, manage my time, or be flexible doing work different than what I was hired for.

Unfortunately, these aren’t always the core skills that you are taught in school. However, they are the soft skills that we all need to be successful. These are areas that employers value, which is why it’s critical to work on and emphasize these soft skills every day.

Not sure how to get started? Here are a few pointers for getting ahead of the game.

1. Focus On Your Work Ethic

In the early stages of your career, it may feel hard to stand out amongst people who have more experience or are older than you. The type of person who always stands out is the one who has a strong work ethic. I would rather be known as a hard worker who people can count on than just being labeled “smart.”

Always show up on time, meet deadlines, respond to emails promptly, maintain a positive attitude, be accountable, and be dependable. These are areas only YOU have control over and they are what will make you invaluable. Remember, talent will get you in the door but your work ethic will keep you in the room. 

2. Study Leaders

Every leader has a different style, and all leaders are not created equal. Identify three to five leaders who you respect and look up to and write down their characteristics of what makes them a good leader. Some you may know personally and some you may not. Study them, follow them, dissect them.

I personally look up to Oprah. Her leadership style is inspirational and motivational. People like her and trust her and therefore respect her. One of my leadership tests is “what would Oprah do”?

3. Develop Your “It” Factor

Some call this executive presence, but I prefer “it factor.” This is the ability to attract and engage people—and it doesn’t matter whether you’re an executive or not.

Practice how you enter a room. Are you poised, polished, and prepared? Evaluate whether you effectively speak up. Do you dress the part? Are you confident? Are you self-aware? Every true leader has mastered the skill of having a presence that people respect and want to follow.

As the saying goes, a leader without followers is just someone taking a walk. 

4. Hone Your Communication Skills

Learn to pick up the phone, check the tone of your emails, evaluate your body language and say yes to giving the presentation when you want to say no. Communication is a skill that will serve you throughout your career so learn how to do it well. This is a teachable skill and the more you focus on it the better you will get.

We live in a very digital-dependent world, but there is still something to be said about good ole fashioned interpersonal communication.

5. Be Empathetic

Some believe that empathy is the hardest soft skill to learn but also the most important one to master. Empathy is the ability to understand and share another person’s experiences and emotions. It requires listening more and talking less. Empathy will increase loyalty, accelerate productivity, expand engagement and encourage collaboration.

Even as automation changes the future of the workplace, in order to stand out from the competition (humans and robots) you will need to practice and hone empathy. Treating people the way you want to be treated is not just a principle for preschoolers—it applies even more so to “adulting.” I’m sure we can all remember a boss who let us take off unexpectedly or a co-worker who offered to help you meet a pressing deadline. Take this skill seriously and watch your career flourish.

About the Author: Arika Pierce is a millennial and Gen Z success coach who helps younger generations develop the tools needed for success in business, leadership, and life. She is also the author of “The Millennial's Playbook to Adulting,” a one-stop resource on everything from personal branding and networking, to job hunting, finances, and mental and physical health.

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This story was originally published on October 15, 2019, and has since been updated.

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How This One Trick Can Help You Land That New Job

Photo: ColorJoy Stock

Need a confidence boost? Try this to see how many jobs you're actually qualified for.

Figuring out your transferable skills is key to transition into a new role or a new area of your career. Most people get extremely intimidated by exploring career opportunities outside of their comfort zone, however, what people often don’t realize is that there are a lot of skills that are transferable between careers. If you’re feeling a little down on yourself or just need a confidence boost, do a quick search to see what transferable skills you hold and how many jobs you’re actually qualified for. The results will likely surprise you (in a good way)!

Why is it important to figure out your transferable skills?

If you want to explore new career options, it’s key to figure out your transferable skills and highlight these on your résumé. You might think that the first step to furthering your career is having a great résumé, but in order to create a résumé that will best serve you, you need to decide what you want to gain from it. Why? Because a truly great résumé is catered to the jobs that you’re applying for and highlights the transferable skills that you hold. If you don’t know what kind of jobs you’re going to be applying for, you can’t highlight the right transferable skills and utilize the correct wording and phrasing to ensure that you align with the requirements of the job.

Here’s how to figure out your transferable skills and land that next job.

Don’t focus on the job title

People tend to box themselves in with specific job titles. When you’re trying to figure out your transferable skills, it’s very easy to get stuck on the job title, so instead of searching based on job titles, search based on your skills. This will open you up to new opportunities and give you a better perspective about what job is right for you and what kind of jobs you’re qualified for. You never know what job opportunities are out there until you do a broader search based on the skills you have instead of searching for a specific job title.

Browse through current openings

The easiest way to do this is by going to job sites and searching for one of your strongest (or favorite) skills. For instance, if you’re extremely skilled and enjoy working with Adobe Photoshop, search “Photoshop” and see what kind of positions come up. This will help guide you in the right direction. Similarly, if you excel at project management, customer service, or using specific software, you can search those terms as well to get a better idea of what kind of jobs focus on those skills.

Additionally, if you’re really feeling stuck, you can simply browse through current job openings without keyword searching them. If you’re taking this route, browse through job openings, go through the job descriptions, and highlight the skills you have. This will help you gather information about what transferable skills you can highlight based on different areas of work. It will also give you a better idea of what kind of jobs you can apply to going forward.

Take note of important skills that are repeated in multiple job descriptions

Research suggests that CEOs now rank adaptability and collaboration on a par with traditional skills such as problem-solving and risk management. Due to the rise of startups and small businesses, employees are often required to wear many hats, work with cross-functional teams, and adapt to the role as situations arise.

As a job seeker, these are crucial skills that you want to highlight. Instead of writing “adaptable” on your résumé, show employers how you have adapted to various situations. For example, you could say something along the lines of “hired as an administrative assistant and served as an editorial assistant managing social media postings, website content, and liaising with contributors to organize submissions.” This highlights your ability to go above and beyond your role and shows that you adapted based on company needs.

For an easy way to put together your thoughts and gather information about what you’ve accomplished, create SOAR stories (Situation, Obstacle, Action, and Result) for yourself.

Figure out what words and phrases to include

Do some research on what businesses are actually looking for in a candidate and pay attention to trends of required skills or experience in your industry. Is there software that you continually see as a job requirement?  When you browse potential job opportunities, are there any specific skills required? How about certifications? Is there any specialized training that could benefit you when it comes to your job search?

The more research you can do, the better. You want to get a better understanding of what potential employers and recruiters are looking for in candidates within your field so you can highlight these transferable skills and requirements on your résumé.

Exploring new career opportunities can be intimidating, but if you figure out what transferable skills you hold, you might be surprised at how many jobs you’re actually qualified for. Instead of focusing on specific jobs titles that you think will be the right fit, focus on figuring out your transferable skills and go from there!

About the author: A native San Franciscan, Michele Lando is a certified professional résumé writer and founder of writestylesonline.com. She has a passion for helping others present the best version of themselves, both on paper and in person, and works to polish individuals' application package and personal styles. Aiming to help create a perfect personal branding package, Write Styles presents tips to enhance your résumé, style, and boost your confidence.

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This story was originally published on April 18, 2028, and has since been updated.

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Please Don't Do This—5 Things to Avoid After Getting Fired

Photo: Christina Jones Photography

Getting fired can seem like the end of your career, perhaps even the end of your world. It can severely rock your confidence and lead to fear and anxiety for what the future might hold, with questions like, “How could this happen?” “Will I be able to get hired again?” “What will my family and friends think?” racing through your mind on a loop. Along with sadness and fear comes anger, a common and very understandable response to this highly unfortunate (but more common than you think) event in one’s professional life, particularly if you feel like your termination wasn’t warranted.

Of course, nobody wants to find themselves in their boss’ office having that uncomfortable “you’re being fired” conversation. The fact is, though, getting fired is far from the end of the line in your career development—and your life. As horrible as it feels, most people who get fired bounce back. A 10-year study that tracked over 2,600 executives discovered that of those that got fired, 91% of them bounced back and found a new position that was just as good or better than their last. There’s no reason why you can’t join their ranks and come out of the situation stronger than before!

There are a few important things to consider if the fateful day comes where you find yourself being fired. How you react immediately and in the long-term aftermath can say a lot about your character and how successful you’ll be as you forge ahead in the professional world. Here’s what to do if you get fired (and what not to do.)

1. Never speak disparagingly about your previous employer.

When trying to find a new job, avoid spewing any *disses* toward your previous company, in-person or on social media. Speaking or posting negatively about your old employer can reflect poorly on you to potential employers, painting you as ungrateful, immature, or as having a bad attitude. Remaining respectful when explaining why your relationship with your last company wasn’t ideal demonstrates real maturity. It’s even better if you can put a positive spin on things, like explaining how much you learned from the experience.

2. Never retaliate.

Retaliation post-firing can manifest in several ways—blasting your colleagues or company in an angry Tweetstorm, initiating a confrontation, stealing office equipment, etc. Don’t do this. We promise you, it won’t be worth it, and will more than likely make the whole situation worse by potentially burning any bridges you still have at the company.

It’s very possible that future employers will conduct thorough background checks before deciding to bring you on, and if they seek feedback about your performance, your former employer is much more likely to speak poorly of you if you retaliate after your termination and much more likely to give you a positive recommendation if you handle yourself professionally.

3. Don’t be afraid to discuss the why behind your termination.

We get it, when you’re in the middle of being fired, you may feel like fleeing the scene as fast as possible. Keep in mind, though, you’re owed an explanation for your termination and a thorough one at that. It’s likely that you’ll receive some sort of feedback during your termination conversation—your work ethic is lacking, you’re unfocused, you have an attitude problem, etc. (ICYWW, these are a few of the most common reasons people are fired).

However, you have a right—by federal law—to get a more in-depth picture of where you went wrong. For example, where were the specific areas your employer sees you lacking? What could you have done better? This type of detailed feedback will be invaluable to you in your next position to avoid making the same mistakes twice.

4. Never shy away from asking for help—you just might get it.

There is no harm in asking your employer or colleagues for a recommendation before you leave. It may seem counterintuitive, but it’s still likely they will say yes, making your life easier as you re-enter the job market. You should also ask about how the company will handle any inquiries from potential employers about your time there.

You are entitled to know whether they will provide details about your departure, the dates of your employment, or any other related information surrounding your tenure with the company. You may be able to negotiate with them about the details they disclose, which could really help you protect yourself from unwanted hardship during your job search.

5. Never believe this is the end of your career—you will turn this around.

Getting fired can make you doubt your abilities and potentially question your self-worth. It is important to give yourself the time and space to grieve and feel your feelings—anger, sadness, fear; these are all completely normal, and there is no shame in allowing yourself time to go through them. But don’t let this one unfortunate event derail your future. Come up with an action plan for your next steps, including what you are going to do to find your next job. This downtime is also a great opportunity to network and develop a list of references to list as you apply to new positions.

Though it’s cliché, there is some merit to the saying, “getting fired was the best thing that ever happened to me.” This is an opportunity to make a fresh start and take the time to find a new position that suits you, rather than jumping right into the same situation that could lead you to similar negative patterns. Take the necessary time to collect yourself and recognize that getting fired does not define you, and then commit yourself to moving on in your career, seeking out the opportunities that align more closely with your skills and passions. 

About the Author: Susan Levine is the president and founder of Career Group Companies—a leading recruiting firm based in Los Angeles, with offices in New York, San Francisco, Orange County, and Greenwich. Their divisions are comprised of Career Group, Syndicatebleu, Fourth Floor, Avenue Pacific, and events that span a variety of industries. They specialize in executive and administrative support, marketing and design, fashion, events, and C-level placements. As a widely recognized industry name, they pride themselves on placing top-tier direct hire and freelance talent in their dream jobs. They use their expertise to impact the lives of their candidates and improve the company culture of their clients, one exceptional match at a time.

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This story was originally published on August 28, 2019, and has since been updated.

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How to Proactively Search for a Job as a New Graduate

Photo: Andrew Neel from Pexels

Graduation is coming up quickly, and if you’re about to finish school, it’s time to start strategizing to make some big life decisions. Scary, right? This might be the biggest transition of your life thus far, but it’s ultimately just one small leg of your journey.

Instead of treating your job search as one daunting task, break it up into less intimidating tasks that you can accomplish one at a time. This is how to proactively search for a job as a new graduate.

Brainstorm

First off, start by brainstorming to figure out what you want to do and what you want to look for in a job. Consider a few different scenarios to give yourself a well-rounded and realistic feel for where you may end up in the next few months. There’s no way to tell what could happen, but it’s smart to go through a few possible options and goals to figure out a rough game plan for each. Use your brainstorming session as a time to figure out what you want next, and strategically plan your next career move.

Take a look at your transferable skills, figure out what jobs you’re qualified for, and do some soul searching to figure out what kind of job is really right for you. Whether or not you wanted to have a job lined up after graduation, this is your opportunity to take the time and plan your next career move so that you’re excited about it. Take control of the situation and make your next move worth it so you can start your career on a good note.

Update Your Résumé

Once you’ve brainstormed to get a better sense of what direction you want to take your career and what kind of jobs you want to apply to, make your résumé great and articulate all that you have to offer. You might not want to sit down and update your résumé, (yes, I know it’s not how you want to spend your free time) but it is important to do so.

Gather information about past jobs, internships, class projects, and other information that highlights what you bring to the table. This will help you create the most effective document to meet your needs.

Reach Out to Your Contacts

The ultimate way to get your résumé into the right hands is to use your industry connections. If you have a contact who can direct your résumé to the right person, use it. “Job search is about going beyond the résumé to get noticed. Real relationships with colleagues and friends matter in getting a foot in the door,” says career coach Alyson Garrido.

Reach out to industry contacts to let them know you’re about to graduate and are looking for new opportunities. People are often willing to help, but they cannot do so if they aren’t aware that you’re interested and open to new opportunities.

Consider sending an email like this:

Hope this note finds you well! We met [where/when you met] and I wanted to circle back with you and see how things are going. [Insert a question about how an event went or touch on something you spoke about when you met].

As you may remember, I'll be graduating this coming [month] and am looking for new opportunities in [field]. [Company] is on my short-list of dream companies, and the mission strongly aligns with my personal philosophies, so I wanted to see if there might be any current or future openings I could look into.

I’ve recently updated my résumé and have attached it to this email for your convenience. Please let me know if you have any questions, and feel free to pass it along if you see fit.

Thanks in advance for your help! Please keep me posted on how things are going and if there’s anything I can do to return the favor.

Best,

[Your Name]

Leveraging your network is one of the best ways to find and secure new job opportunities. Doing so enables you to get your résumé in front of the right person and often helps you bypass large applicant pools, especially during the graduation rush.

Focus on the Quality of Applications, Not the Quantity

It can be tempting to just hit “apply” on every position that might seem like a potential fit, but instead of focusing on how many job applications you submit, try to create a couple of really strong applications with résumés that you have customized for each position based on the job description.

Often people employ the “spray and pray” tactic when applying for jobs. This term has become common among recruiters when describing a candidate that applies to tens or hundreds of positions in the hopes that someone will bite. On average, each corporate job opening attracts 250 résumés. This means that your résumé has to be outstanding in order to stand out from the crowd.

When using the spray and pray tactic, résumés usually don’t hold the specified requirements or keywords, causing them to get turned down immediately. When you don’t customize your résumé to each job, it’s clear that you’re using the spray and pray tactic. This isn’t an effective job search strategy, and it also doesn’t bode well for your reputation among hiring managers or recruiters.

Remember That It Takes Time

Ultimately, finding a job that is a good fit for you takes time. There are so many factors that go into finding a job such as company culture, location, salary, scope of work, timing, etc. It’s easy to feel overwhelmed or dejected because your job search isn’t going as well as you hoped, but it’s important to realize that it’s not personal.

Finding a job is hard for everyone! Finding a job that meets your criteria and is a good fit for you and your potential employer is difficult whether you’re searching for your first job out of college or looking to make a lateral move as an executive.

About the Author: A native San Franciscan, Michele Lando is a certified professional résumé writer and founder of writestylesonline.com. She has a passion for helping others present the best version of themselves, both on paper and in person, and works to polish individuals' application package and personal styles. Aiming to help create a perfect personal branding package, Write Styles presents tips to enhance your résumé, style, and boost your confidence.

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This story was originally published on June 10, 2019, and has since been updated.

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