Our First-Ever Create & Cultivate Scholarship Winners
Congratulations to our three amazing winners!
We’re so excited to announce the winners of our first-ever Create & Cultivate Scholarship in partnership with Chandon! We selected three winners to attend each of our Los Angeles, Chicago, and Miami conferences, with round-trip travel, a one-night stay, and a ticket for a friend. These women exemplify what it means to be an entrepreneur, and we were thrilled to host them at C&C! Here’s what we were looking for in a candidate:
1. The business is majority female-owned/female-led (majority defined as minimum 51%)
2. The business is U.S.A. founded + operated in at the time of application
3. The applicant is 21 years or older at time of application
4. The business revenues do not exceed $150K in year prior to application
5. The business has a defined purpose and mission and a specific use for the fundsH
And below are the lucky winners! Stay tuned to find out who will win $10,000 in funding for their business on behalf of Create & Cultivate and Chandon!
Samantha Santana
Samantha Santana Creative | Instagram
Tell us a little about your business and what makes it unique.
My business, Samantha Santana Wallpaper & Creative Studio, is a design studio in which I create photographic realistic and illustrated removable wallpapers and other goods. Many are created with real florals that I style in real space. I also provide custom design services to other small businesses and larger brands, helping them create wallpaper, packaging & branding artwork, photography, textile design, etc. Every aspect of my business right now is done through me. Design work, packaging, accounting, branding, social media, and, hopefully soon, printing. I am trying to save money and buy a printer. I would like to manufacture my own product out of my garage, to better control quality and lower my prices.
What makes my business unique is that I design everything in house with real flowers, as I use to be a florist. I sought to find a way to work with fresh florals without working in the event industry, and the idea for my style of surface patterns and artwork was born. I am so glad people really seem to like what I do!
How has attending Create & Cultivate helped you take your business to the next level?
Attending Create & Cultivate this past year has helped my take my business to the next level in multiple ways. Firstly, the application process for the Los Angeles scholarship program aided me in laying out my goals for the year and strategize how to achieve those goals. I expanded my product line and designed lots of new work. Secondly, the networking I was able to do at the Los Angeles Summit help me land multiple features in print and online publications, such as Origins Magazine and Thoughtfully Magazine. These publications help legitimize my work as a retailer and an artist, leading me to more sales and, more importantly, my biggest client yet. I can't share what business it is, but it is HUGE. Like, I was blown away this business wanted to work with me, and I can't wait to share that work and the wallpaper install in a few months. I really can not wait to see what the next year holds for me, and Create & Cultivate truly played a huge part in encouraging my hustle and expanding my business.
What are your goals for 2019?
My goals include launching 10-15 new removable peel & stick woven wallpaper patterns, launching a notebook, fabric and cell phone case line, and expanding my wholesale business. Ideally, I'd love if I could provide wholesale and drop shipment product for retailers to carry in their brick & mortar and online stores. Similarly, another goal of mine is to collaborate with other artist, innovators, and small business owners. I am currently working on a line of florist wallpaper collaborations, and dream of expanding to other artist as well. Likewise, I'd like to grow the licensing side of my business by finding a artist representative to share my work with other brands for use in their product lines. Lastly, I would like to generate enough income to hire one employee to help me with office management and my shipping department, so I can focus on creating new artwork and developing new wallpaper innovations and product lines.
When you look back at 2018, what is the most successful or exciting memory you recall?
Looking back on 2018, I have to say my most successful and exciting memory was the birth of my daughter, Juniper, with my husband, James. She is sitting in my lap right now grabbing the keyboard as I type! Juni has changed everything for me, and part of the reason now I work so hard to stay self-employed. I want to be available for her and someday show her all the cool work her mama produced while pregnant and through her first years. It has been so hard to be the primary caregiver while working, but it’s so worth the sacrifice. Second to birthing a human, I would say my most exciting memory was my hot air balloon ride with Create & Cultivate and Chandon. I was so terrified, but it turned out to be a magical experience (like riding a cloud). I truly have checked off a few bucket list items this year I had no idea I had!
How would a $10,000 grant help you take your business to the next level?
If I won $10,000 in funding, I would invest the money in 4 specific ways. First, I would expanding my wholesale inventory, which would gain me the ability to provide wallpaper and custom wallpaper lines to retailers. Secondly, I would hire an employee to help with business operations so I can focus on creating new artwork and product. Thirdly, I would invest in product development for notebooks, fabric, woven blankets, art prints, and phone cases. Lastly, I might also use the funds to purchase a new camera for my floral photography.
Afenya Montgomery
The iCan Collective | Instagram
Tell us a little about your business.
The iCAN Collective (innovation, collaboration, accountability, network) connects diverse entrepreneurs to resources that allow them to create, launch, and scale a business. We're a Chicago-based company curating premium events featuring successful business owners to share advice and their entrepreneurial journeys with attendees. We are all about creating meaningful content and experiences for diverse entrepreneurs, creatives and leaders. We're the only organization doing this work quite like this, with a focus on multicultural entrepreneurs! I want people to see representations of themselves in business, media, and corporate leadership in a way that they may have never seen before.
How has attending Create & Cultivate helped you take your business to the next level?
Attending Create & Cultivate was a game changer for me! I learned to really put myself out there. It's so easy to think that your idea is only a good one to you, but sharing with others like you makes all of the difference. Being surrounded by like-minded women that all wanted the same things out of life as me was so motivating. I listened to the fireside chat with Ben Silberman (Pinterest) and have been working on a strategy to use Pinterest to grow my reach and brand. I learned from Alli Webb (DryBar) how filling a gap in the market can be the key to a profitable business. During the Mentor Power Hour, I connected with Ebony Lee, Senior VP of Strategic Development at Comcast and was able to build a relationship that led to a potential partnership with her company. I met far too many amazing people to name, but I took away so many actionable tools, tips, and resources to lay foundation for an amazing 2019 and beyond. Create & Cultivate is for the woman who knows where they want to go and just needs some help getting there. The conference was EVERYTHING because you are able to hear the stories of people who started out just like you and have made so much impact in their businesses and careers. Being able to witness success on this level in such a relatable way lets you know it's possible, and that you can do it, too. I'm taking my business to the next level because C&C gave me more confidence, motivation, and inspiration to really go for it—to seriously go out there and get everything I am working towards. Attending this conference was a blessing, and I will keep going back!
“Create & Cultivate is for the woman who knows where they want to go and just needs some help getting there.”
What are your goals for 2019?
Creating a more solid business foundation, increasing digital content, growing my community and increasing brand awareness, increasing revenue through sponsorships and creating additional income streams (products and services).
When you look back at 2018, what is the most successful or exciting memory you recall?
One of the most exciting moments in my life, period, was winning this scholarship. That's a given!
Looking back on 2018, I am proud of myself for launching my new #GoalGetHer initiative and hosting my second-annual conference. #GoalGetHer is not only an inspirational hashtag, but also an event series supporting women (and men) in building viable businesses. These events empower, inspire, and motivate attendees to embrace their gifts, conquer goals, and create a foundation for building successful businesses. The November conference created a safe space for people to learn from each other, share ideas, and build strong networks through collaboration. Following [C&C CEO] Jaclyn's journey has really helped me strengthen my own business skills, get an even thicker skin, and push through obstacles to make IT happen. 2018 has been about finding my strengths and being strategic about creating a brand that's built to last. All of the year's wins and losses have been about learning more than anything else. I'm grateful for every single experience.
How would a $10,000 grant help you take your business to the next level?
I would use the funding to support the efforts of my new #GoalGetHer series. We recently launched this series of events that focuses on conquering goals, creating your own opportunities and building lasting businesses and brands. I HAVE to keep providing this content for men and women that need it and this funding will help me do just that.
Sasha Flynn
Tell us a little about your business.
Adore Adorn is a direct-to-consumer e-commerce jewelry brand. I personally design every piece. The brand was built on a set of 10 mantras that exist to keep us in check and add something to the world—rather than take away. Fashion can be ephemeral these days, but we like to think that the natural materials used in jewelry has an opposite effect. I know that I hold an incredible amount of power within my creativity. For my customer, every fashionable expression is documentation that they have a choice to purchase with purpose. Adore Adorn works directly with our suppliers to source goods that are sustainable and crafted with love. We do our best to not overwhelm the planet with too much stuff as we are small batch, and sometimes custom-only. We design to last. We provide keepsakes that can be held within your lifetime and carried on, if chosen.
How has attending Create & Cultivate helped you take your business to the next level?
The Vision Summit was all about believing and creating. For me, I found the most value in being amongst peers who spoke on the panel, as well as meeting some great women during the networking sessions. I reached a point earlier this year where I was really stuck with my social media persona... I felt like I was having a hard time getting my message across and I realized it was because I didn't feel I could authentically share the place I was in. My year consisted of putting my head down and working, with no fun stuff like traveling and socializing. I took my personal Instagram page down for about 4 months, and I allowed my marketing assistant to work on Adore Adorn's social media pages, solely. I couldn't figure it out—but I was just "over it." The summit felt like the opposite of what I'd been feeling. I connected with creatives that were “doing the work" on social media and truly creating results. The messages from the panels let me know that everyone struggled with it from time to time, but that consistency and staying true to who you really are‚even if that only reaches a niche audience—is what will make your presence stick. Of course, I shot a lot of content on that day, and I have since been a lot more actively engaged. I think the summit gave me fresh eyes to realize that I wanted who I am online to match who I already feel I am, offline. So, thank you!
What are your goals for 2019?
In 2019, we hope to offer our mid-luxury goods to a wider range of consumers that enjoy personalization and customization. We think jewelry is the perfect way to offer goods that are unique to the consumer. Jewelry, by nature, has the ability to last for generations. The story of a piece can be passed down amongst loved ones without ever reaching the "grave." With the direct-to-consumer model, we will have the opportunity to maintain closer customer relations and build something that is truly meaningful.
When you look back at 2018, what is the most successful or exciting memory you recall?
2018 was CRAZY demanding! I opened a showroom in Atlanta, GA this year. It took me almost 6 months to design the space and make it fit within the brand aesthetic. I worked with Savannah College of Art and Design to hire recent graduates across 4 different majors to assist in the process and help elevate my brand. The showroom is an intimate space where customers can come in and design made-to-order custom jewelry and enjoy the experience of learning about natural stones, crystals, energy, and so much more. We partnered with WeWork to open a showroom in their Buckhead location. They have been so gracious to allow us to completely customize the space to fit the Adore Adorn brand. The entire experience has been one for the books, but above all, reaching new people to spread our message has been the best part. We just have so much that we'd like to share, which is why I was extremely excited to close out the year with Create & Cultivate, along with the potential of a business scholarship.
How would a $10,000 grant help you take your business to the next level?
We hope to use the $10,000 in funding for marketing the unique stories of creative women across the United States. We are story-tellers at heart and hope to build a documentary/content segment that highlights women that are using their life experiences and know-how to build companies that are unique and marketed towards the smart consumer (such as the Adore Adorn target consumer). We hope to fund a marketing campaign that allows the world to see these non-celebrity and non-influencer women for the strength and humanity that they have built in their respective industry.
MORE FROM THE BLOG
How This Brooklyn Beauty Brand Is Shaking Up A Traditionally-Stuffy Industry
Just because “that’s the way it’s always been done” doesn’t mean there isn’t a better way.
We were thrilled to partner with Amika, a haircare company known for their Instagrammable packaging, at our Miami Vision Summit! We sat down with Chelsea Riggs, Amika’s brand president, to talk about how the company is doing business differently, with an eye toward philanthropy, self-expression, and approachability.
As an independent beauty brand, what are some of the benefits and challenges of operating in Brooklyn, NY?
A benefit of being a Brooklyn based company is the access to talent. Brooklyn, and especially the specific neighborhood where we are located, is full of creative and young talent. Early on being in Brooklyn was a little bit of a hassle for new hires, but it is now a major benefit for more than 50% of our staff who also live nearby. Williamsburg & Bushwick are home to one of the biggest artist communities in all of NYC, which influences the type of residents due to proximity to the best restaurants, boutiques, events and nightlife. The community which we live and work also inspires the overall essence of the brand and company culture.
One of the challenges of being in Brooklyn is the ease of access to clients, vendors and industry events. Many are in Manhattan, and purely due to NY traffic and transit system it can be a challenge for clients to visit our office or for our team to hop over to a vendor for a meeting. Oh, and the NYC rent!
The brand has experienced tremendous growth over the years. How did you manage to get its name out there and onto the shelves of big retailers?
Sometimes things look like an overnight success on the outside, but we’ve been at it for almost 10 years! As an early hire for the company, I played a large role in developing and executing our distribution strategy in the early days. We were in Birchbox, Sephora, Bloomingdales and a handful of local retail partners within 18 months of launch. Having a unique product(s) and strong branding is the first step in getting your product noticed by retail merchants and editors. It’s important to choose retail partners who believe in the potential and have the ability and incentive to increase the brand equity. It turns out many of these retailers happen to be premium or indie retailers themselves and understand the point of difference it brings to their company to have independent and/or exclusive brands.
The methods we used the grow the brand were based on our limited budgets, as we were (and still are) 100% independently owned. We first started with Facebook & YouTube as our main marketing channel (before Instagram days), then we introduced PR when we got a small budget, and soon after we began mass sampling when Birchbox came into the market. We are a professional salon brand and our stylists all over the world are our biggest brand advocates. They are trusted resources for hair products & trends, like a facialist or dermatologist would be for your skin. We tapped into social media to communicate our brand philosophy and use it as a vehicle for education and inspiration. These are still core methods we use today, but as we’ve grown, and our budgets have as well—we have a lot of additional support to choose from.
However, in today’s market you have a plethora of brands entering the beauty industry every year due to lower barriers-to-entry. There is no shortage of options for retailers, so you really need to have a product and brand that is addressing a market need. What’s amazing about starting a brand today, even in a crowded market, is the ability to communicate directly to your customers. Social media is game-changing in that respect. You can learn exactly what your clients’ needs are, in real time, and include them in the product development process. You can see how they interact with the product, how they recommend it to their closest friends, and have a direct relationship. It’s an amazing switch from the traditional beauty industry approach, or really any industry. It’s also very important to merchants that you have a strong digital presence and connection to your core customer.
Just because “that’s the way it’s always been done” doesn’t mean there isn’t a better way.
Amika is also rooted in philanthropy. We’re big believers that responsible businesses are the future and have the power to change the world. Why is it important for brands to pay it forward?
Amika has always given back, since we were able to. However, only this October we announced that we have partnered with one organization that we are whole-heartedly passionate about: HairToStay. It inspires me to work with such an amazing organization that is only just beginning and to play a part in their journey. HairToStay is a nonprofit organization committed to raising awareness and financial aid for scalp cooling technology, a treatment which can prevent hair loss during chemotherapy.
It’s our mission to do a part in spreading the word about scalp cooling as an alternative to chemotherapy related hair loss. Cancer treatment affects all of us, whether directly or through a friend, family or colleague. As a business, we can use our voice, and amplify the message through our large network of professional hairstylists and salons to educate clients about this new, amazing technology—so that cancer doesn’t have to define you.
How has social media impacted the success and growth of the brand?
Since we’ve used social media as a core marketing focus since the early days, we’ve seen a lot of changes. It started out as an outlet to communicate directly to our customer, give a sneak peek into the behind the scenes world of the brand, and break down brand-customer barriers that previous existed. Today, social media serves as a platform to not only interact but also learn from our customer, provide education and inspiration, and facilitate a community of not just Amika fans but hair junkies. Influencers have played a massive role in increasing the brand visibility and trust in the products. While we still stay connected to a large number of influencers, we have a select amount of ongoing partnerships with those who align with our brand ethos and that beauty enthusiasts trust.
What is the biggest hurdle you’re currently facing as the president of an indie beauty brand?
One of our biggest hurdles right now is scaling the brand. We have a strong core of loyal Amika fans, but how do we take what has worked so far and spread that to a larger base of beauty consumers? With all the success and triple digit growth year after year, we still have tons of room to grow. Only a small base of people who have heard of the brand have tried it, which on the positive side, means there is a tremendous amount left to grow!
If you could go back to year one, what’s one piece of advice you would give yourself?
Don’t be afraid to do things differently. It’s something that we inherently always did because I (and the founders) did not come from the beauty industry world. A lot of the advice we received back then was from industry veterans who gave us the lay of the land and how “things are done around here.” We entered the market as outsiders, bringing a fun & colorful hair product to the professional salon products world–which historically was very stuffy. We had a direct relationship with end consumers and retailers, which was technically a no-no at that time if you wanted to be a pro brand. These two things set us apart and gave us the momentum to create something the market needed, which is now an entire category itself–prestige hair care. While it’s not to say that advice from people who came before you aren’t relevant, you must find your own way of doing things too. Just because “that’s the way it’s always been done” doesn’t mean there isn’t a better way.
We’re also big believers in speaking things into existence (hey, Oprah!). What is your dream partnership for Amika?
We are big believers of collaboration, it’s even listed in our core values collaboration over ego. It’s a tough choice, because there are so many amazing brands we would love to partner with. But, the one we would most definitely choose is off-white. I mean, who wouldn’t want an off-white blow dryer! They also say to Dream Big, right?
MORE FROM THE BLOG
Finding Honest Inspiration with Working Wonder: Kate Sands
Beauty and fashion blogger Katie Sands is #alwaysbeinghonest.
Beauty and fashion blogger Katie Sands is #alwaysbeinghonest. It’s why she created the hashtag-- and why her Instagram handle is @honestlykate. She’s not only living authentically, she’s creating her own future, using her platform to reflect her journey as a young woman in NYC.
Wondering how? By asking for what she wants. #WorkingWonder.
“If you want it, ask,” she’s told her 100k+ followers. “This is something I always try to live by. You’re not going to get anywhere if you don’t ask for it. What’s the worst that’s going to happen, someone will say no?”
It’s a simple concept that many of us find so hard to execute.
To find out more about Katie, her journey as a blogger, some of her fav beauty tips, and more, read on.
Let's start with the basics. What does the idea of Working Wonder mean to you?
I believe a Working Wonder is someone who can accomplish as much as they can while looking and feeling their best, especially when it comes to guiding others along the way. There are so many people out there who don’t want to share contacts or put in a good word for others, and I can never understand why. Reaching out on behalf of a friend, or even a mere acquaintance, and connecting people is so important in the world we live in and could mean so much to someone. I always admire people who have the ability to make others feel comfortable and welcomed around them.
Life is too short to have a negative attitude and make people feel less than how they should feel - a simple smile and warm personality can go a long way. That’s something I always strive for, whether I’m working or just hanging with friends. Anytime someone is overwhelmed with work, but still takes the time to reach out and make others feel good about themselves, that is a Working Wonder to me.
How has the content and inspiration you share through your HonestlyKate platforms made you feel wonderful?
There is no better feeling than seeing people react in a positive way toward HonestlyKate. I created HonestlyKate at the end of last year as a platform I could use to reflect my journey as a young woman in New York City, trying to grow and inspire as many people I could reach. I know so many people trying to pursue their dreams in the Big Apple — and let’s face it, we all want to look good whether we’re on the subway, at a job interview, or just out for the night with our closest friends, because you never know who you’ll run into. From the beginning, it’s been my goal to inspire girls to curate their own futures and let them in on my fashion and beauty secrets along the way. What better place than New York to do it all?! When I see that my goal of helping inspire women to curate their own futures is working, I get so excited and it all feels so worth it.
You mention the ‘Honestly’ in your name represents authenticity. How do you encourage women to stay authentic while creating content for their audiences?
Don’t try to be everything for everyone, just try to be something for yourself - someone that you are proud of. I try to always stay true to who I am and what I value, no matter what kind of obstacles come along the way. Being honest is what my brand is all about, but I’ll admit it can definitely be hard to not get swept up by the glamor of it all — especially as things grow and evolve. I think it’s key to surround yourself with people that really ground you and remind you of what’s truly important. Cherish those people, and don’t lose them! I always remind myself of the core reasons of why I started to blog: my love for fashion and my passion for helping people be their truest selves. As long as you’re true to yourself and your ambitions, you will always be authentic, regardless of how saturated the industry you are in is.
Don’t try to be everything for everyone, just try to be something for yourself - someone that you are proud of.
Tweet this.
Another important aspect of staying authentic while creating content for a particular audience is to have a clear vision. Of course, this vision can evolve, but it’s good to start with a direct message for your audience and to have a good sense of what you want your brand to showcase. Don’t be afraid to take risks in your style. Don’t be threatened by numbers of followers. Look at your engagement and find the link between what you love and what your audience wants to see or hear from you - figure out how you can relate to them, and in turn inspire them. It’s good to adapt, as long as you always come back to your true intentions and are sure it’s the right direction for you.
What is your advice for younger female entrepreneurs struggling to feel their own sense of wonder? Or, those wondering if they're on the right track?
A great piece of advice that I once received from a mentor is that it’s okay to feel stuck, or to feel like you aren’t doing enough — everyone feels that way at one point or another. And when that feeling comes, take a few steps back and ask yourself why you started doing what it is you are doing. Don’t be afraid to fall, because most of the time you will be falling in the right direction.
I also think that young entrepreneurs get stuck on this idea that everything has to be new and extremely original, and I believe that in the world we live in, authenticity is key — but it’s okay to take inspiration from the people around you and channel it to fit your own aesthetic. Once you feel more comfortable with the idea that everything doesn’t have to be extremely original and new, you can start to take the pressure off of yourself and focus that energy into putting a new spin on the things you’re passionate about.
Don’t be afraid to fall, because most of the time you will be falling in the right direction.
Tweet this.
Do you think there is a difference between 'beauty' and feeling 'beautiful?'
I believe the word “beauty” refers to everything on the outer layer of the self. It’s the more superficial level. Your skin, your hair, your body shape — these are all visual elements that contribute to your outer beauty. But being beautiful is something that radiates from within. When someone emanates positive energy and inspires those around them, that is beautiful. That’s what we should all strive to be and feel.
What do you hope other women feel about themselves and the concept of "beauty?"
I hope women view themselves as beautiful from within. The outer layers come later. One of my aspirations for creating HonestlyKate was to promote a positive image of what it means to be and feel beautiful, and for me, that meant using fashion and beauty to help others develop confidence within themselves. Beauty is all around us but feeling beautiful is something all women need help with at times, and that’s what I wanted to help others with.
So, speaking of beauty... we all have our own tips and tricks. We recently found out that only 20% of visible skin aging comes from the natural aging process. Mary Kay®'s TimeWise Miracle Set 3D™ helps protect your skin against the rest – what else do you incorporate into your beauty and wellness routine to combat the environmental and lifestyle stressors that contribute to premature skin aging?
Oh, there are so many things! The number one habit I’m trying to get rid of is always drinking out of a straw! I know it sounds silly, but I’ve read multiple times that it’s horrible for aging in your face. It’s just so much more fun for me to drink out of a straw than not to! Another huge tip to help combat stressors that contribute to premature aging is to take a step back or a day off. A lot of times I realize that I’m stressing over things that are so minute in the grand scheme of things. It’s easy to get carried away with the little stuff, but taking a step back really helps to ground you and recognize what’s truly important.
Working out is one way for me to de-stress. I try to break a sweat at least three times each week. It’s tough when you’re so busy, but at the end of every workout class I’m reminded of why it’s so important to get the body moving, it really does combat stress and release good endorphins. I’m also trying to cook more for myself, which can be really difficult as an influencer. There are always dinners and events with people and brands that offer such delicious food, but at times it can be overwhelming. I now know it’s okay to say “Hey, can we meet for coffee instead?” Finding the right balance is important.
When do you feel the most wonderful?
I definitely feel the most wonderful when I’m working on my non-profit, Kate’s Closet! I can’t say too much about it yet... but stay tuned. Giving and helping others, especially those who really need it, is so important to me — it’s what makes me feel like I’m having a real positive impact on the world.
Who is a woman you would consider a Working Wonder? Someone, you want to give a shout out to?
My biggest fashion Working Wonder is Patricia Fields! She single-handedly created what a New York woman should emulate in beauty, fashion, and attitude. Both in Sex and the City, and now with Younger. One of the reasons I began my blog was because of my passion for costume design, it’s something I studied in college and always had my heart set on. My whole life I acted in plays and musicals, but then I realized that fashion and beauty were two things I also wanted to focus on for my career. Patricia Fields paved the way for me (and so many others) and showed us how to marry the two. She showed us that it’s possible to be passionate about more than one thing. She never takes credit and is always behind the scenes, but I think she deserves a major applause!
We'll be featuring wonderful women paving the way in their careers as part of our new Working Wonders series with Mary Kay. Check back for more inspiration and wonderful words of wisdom.
MORE FROM THE BLOG
Building a Selfless Squad with Working Wonder: Ally Love
Find out how a little sweat can do wonders for you too.
Ally Love’s name is a kind of self-fulfilling prophecy. This empowering and inspiring woman has hearts in her eyes and joy in her soul. The host, model, dancer, producer, and founder of LoveSquad has created a career where she’s in charge.
Case in point: she created LoveSquad to share her own personal journey to find fulfillment. It has evolved into a means to unite people, to motivate readers, to help others push their limits, improve their habits, and finish everything with Love.
Wonder how she does it all? Read on to find out more about Ally’s Squad, her day-to-day, and why a little sweat can do wonders for you too.
Let's start with the basics. What does the idea of Working Wonders mean to you?
It means being selfless in the approach to make the world a safer, and better place by championing diversity, and equality.
How has the work you do with LoveSquad made you feel wonderful?
LoveSquad is about community. So, the fact that I’m able to empower and encourage others through confidence, tactile takeaways, and support, is what makes me feel wonderful, and more importantly, makes others feel wonderful.
LoveSquad believes in being multifaceted, sweating on the outside and taking those first steps to improving what’s on the inside. How do you encourage women to actually take those first steps?
I encourage women to begin with conversation. This is the first step and ultimate process for change. It’s through conversation, that we are able to find creativity, cultivate ideas, and work through concepts.
What is your advice for younger female entrepreneurs struggling to feel their own sense of wonder. Or, those wondering if they're on the right track?
If struggle is your current position, I would always advise young entrepreneurs to take a break. Take a couple of days to be present, gauge the health of the business, and prioritize your objectives. From there, you can get advice from a mentor, or a trusted friend on whether you should continue to pursue this career path.
Take a couple of days to be present, gauge the health of the business, and prioritize your objectives.
Do you think there is a difference between 'beauty' and feeling 'beautiful?'
I think they are one and the same. They are both subjective, offered to everyone, and both do not indicate or dictate your self-worth.
What do you hope other women feel about themselves and the concept of "beauty?"
That they don’t have to be “beauty” or “beautiful” unless they want to. It’s a label, however not the end-all-be-all.
So, speaking of beauty... we all have our own tips and tricks. We recently found out that only 20% of visible skin aging comes from the natural aging process. Mary Kay's TimeWise Miracle Set 3D helps protect your skin against the rest – what else do you incorporate into your beauty and wellness routine to combat the environmental and lifestyle stressors that contribute to premature skin aging?
I love vitamin C toner to remove dead skin and invigorate my color.
When do you feel the most wonderful?
I feel most wonderful when I’m a part of a conversation that is not only inspiring but providing insight that could potentially encourage and change lives.
Who is a woman you would consider a Working Wonder? Someone you want to give a shout out to?
I think that Elaine Welteroth is doing an incredible job standing out front and center as a woman- as even more as a black woman, she is an example to all women to get out and be the change we want to see, to stand up and advocate for justice and equality.
We'll be featuring wonderful women paving the way in their careers as part of our new Working Wonders series with Mary Kay. Check back for more inspiration and wonderful words of wisdom.
MORE FROM THE BLOG
Finding Purpose With Working Wonder: Jamie Taylor
Own the wonder with Jamie Taylor.
Known for her positive outlook and entrepreneurial spirit, Mary Kay Independent Elite Executive Sales Director Jamie Taylor knows how to hustle! After starting her Mary Kay business as a 20-year-old college student during summer break, Jamie quickly devoted herself to her Mary Kay business.
She knew that it was up her to make her business successful, and Jamie certainly enjoys the commissions and profits she earns in her Mary Kay business as well as the flexibility it provides and recognition she receives for achieving various milestones in her business. Jamie has also earned the use of two Mary Kay Career Cars, referenced Pink Caddy! She has turned a love and passion for beauty into operating her Mary Kay business full-time with great results. She is a proven “working wonder!”
Find out more about Jamie’s work ethic, her commitment to her business, and why she’s a Working Wonder below.
Let's start with the basics. What does the idea of Working Wonder mean to you?
To me, working wonder means a woman who works at her full capacity when it comes to passion and love for what she does. She thoroughly enjoys what she does and works with vigor and a zest for life and her work. She finds purpose in what she does, and she walks forward in that unapologetically.
How has your Mary Kay business helped you feel wonderful?
My work as a Mary Kay Independent Beauty Consultant helps me to feel wonderful in so many ways. The way I feel when I work is directly correlated to the impact I’m making in other women’s lives. I love my business because I feel that my number one job description is to help other women feel beautiful, powerful and capable. In turn, it makes me feel those things as well.
You've said that you're known for your upbeat attitude about entrepreneurship. Can you tell us more what that's about? We want some of that!
I have an upbeat attitude towards most things as I’m naturally gifted with a positive outlook. However, I do feel a strong love for entrepreneurship. I believe in it so much! I grew up in an entrepreneur’s home and I got to be a direct beneficiary of someone who worked hard for what they wanted and made their dreams a reality. Today, being an entrepreneur myself is one of the best parts of my life because it allows me to design a life I love on my own terms. I have found that some people are uncomfortable “being their own boss” and all the ups and downs that usually ensue. But I believe it works for me so well, even when I fail, because I believe in the process and how it is molding me as a person.
What is your advice for younger female entrepreneurs struggling to feel their own sense of wonder? Or, those wondering if they're on the right track?
Being young and ambitious can be an unsure journey and one of the biggest things that many young women struggle with is the fear of what others may think or the fear of rejection. I still struggle with this on a regular basis! As a young entrepreneur, you may feel intimidated, criticized, or simply not taken seriously. My advice is to keep working on what you feel you have been called to do while also finding someone who believes in you and helps you to shine. I’m learning that time REALLY does fly, and we do really grow up. The older I get, I find my struggles feel different than they did when I was 20. I’m glad I embraced the refining process that made me who I am today. I’m so thankful for the older women who breathed belief into me so that I didn’t quit. So - keep going, hitch yourself on to someone who is where you want to be, find a great mentor who believes in you, only listen to those who “get it”, and actively study what makes YOU great! The more comfortable you are with your own gifts, the more you can use them!
How do you aim to empower other women through your work?
My line of work is all about empowering other women. Sometimes it comes in the form of helping a woman feel beautiful in her own skin by sharing Mary Kay® products with her and teaching her tried-and-true beauty tips. I love seeing a woman feel confident in how she looks on the outside because it often can transform them to be confident on the inside as well. Sometimes empowering women looks like coming alongside them and teaching them how to build a business like someone did for me. It’s so cool to see someone make a difference in their income, skillset, network, and goals. I love being a part of seeing women change their lives in the areas they want to see changes in the most!
On your blog you've talked about what happens when you try your best, but, alas !! you don't succeed. Who do you lean on during those moments?
I’ve tried and failed many times in my five years of building my business and I’m sure I still have a few missed goals ahead of me. Feeling like you didn’t succeed, or you missed the mark, is difficult and emotional no matter how much you tell yourself that it happens to everyone. There are a few things that help me pick myself back up when I’m down. The first is the assurance that I’m not quitting. I wholeheartedly believe that the best is yet to come. With each failure I ask myself “is THIS going to be the thing that STOPS me?” and the answer is always, “heck no! I’ve come this far!” Another thing that I lean on is the truth that everyone really does go through this. Sometimes we compare our “behind the scenes” to someone else’s “highlight reel” and it can make us feel very alone when we’ve failed. One of my efforts in life and work is to be transparent on social media with my ups and my downs! This helps us to all feel more connected and it encourages those who look up to me. A community is one of the best ways to hang in there when you aren’t feeling so hot!
With each failure I ask myself “is THIS going to be the thing that STOPS me?” and the answer is always, “heck no!"
Do you think there is a difference between 'beauty' and feeling 'beautiful?'
Sure! I think that ‘beauty’ is something that we can find anywhere and in anything or anyone. Beauty transcends outer appearances and can be found right in the middle of pain and hardship. Feeling beautiful is a way we carry ourselves. Again, it doesn’t have to always be about the outer appearance. We can feel beautiful when we are kind, doing what we love, and being who we were made to be.
What do you hope other women feel about themselves and the concept of "beauty?"
Of course, I hope that everyone woman is deeply aware of her unique beauty, both inside and out! This is a huge struggle as a woman of any age. We tend to be so incredibly hard on ourselves. I think that when you see something beautiful in another woman, it’s important to speak up and tell her. The more we magnify another woman’s beauty, the closer she can become to seeing it herself and the closer we can get to seeing it in ourselves.
So, speaking of beauty... we all have our own tips and tricks. We recently found out that only 20% of visible skin aging comes from the natural aging process. Mary Kay®'s TimeWise Miracle Set 3D™ helps protect your skin against the rest – what else do you incorporate into your beauty and wellness routine to combat the environmental and lifestyle stressors that contribute to premature skin aging?
Skincare is everything! I am totally in love with the new TimeWise Miracle Set 3D™! Every morning when I put on the day cream that is supplemented with a wonderful, non-greasy broad-spectrum SPF, I feel proud of myself for protecting my skin. I know I’m doing myself a huge favor. I also find that a healthy amount of sleep, water, and a clean diet make a huge difference in how my skin looks!
When do you feel the most wonderful?
I feel my most wonderful when I’m walking in my purpose. I can get so sidetracked by comparison, stress from wanting to perform at a high level, or every day stressors. However, when I’m truly spending time helping other women build a life they love, I feel alive and I can sense how much my life’s work matters.
Who is a woman you would consider a Working Wonder - someone you want to give a shout out to?
My best friend Jordan is truly a “working wonder” to me. I am always blown away by her consistency and strong work ethic. She works passionately without apology and she is a woman of her word. When I am around her, I am inspired to also be MY personal best every day. She is her best in the big ways and the small ways and she has gone on to build a beautiful, thriving business and a full life. She empowers me to do the same!
We'll be featuring wonderful women paving the way in their careers as part of our new Working Wonders series with Mary Kay. Check back for more inspiration and wonderful words of wisdom.
Working Wonder: Christina Topacio
Maintain the wonder with Christina Topacio.
Ever wonder what it’s like to take your blog and turn it into a business? Wonder no more. That’s exactly what Christina Topacio has done. The Working Wonder has been on a mission to create stories with purpose. “My mission,” she says, “is simple; connect communities and their stories to foundations that amplify them.”
Having been in the storytelling business for over ten years, she helps brands like Nike and Mattel with branding, customer acquisition, and strategy. She’s also the founder of Jig + Saw, which spent two years connecting thousands of women. What can we say? Christina is a bridge. A wonderful working bridge.
Read on to learn more about Christina, her biz, outlook on life, and why she says you need to “maintain the wonder.”
Let's start with the basics. What does the idea of Working Wonder mean to you?
Working wonder feels so grand, feels so other than. But, I’m going to own this moment and say Working Wonder means stepping into my power, she/they are stepping into their power to create action with impact within themselves, their communities, their lives. Not by some magic or spot of luck but rather through the work, the drive.
How has the work you do with businesses and business owners connecting them with their purpose made you feel wonderful?
It creates this really vulnerable experience between the idea and its creator. You become witness to them learning about trust in themselves, understanding their desires to build something of their own. I simply feel honored they allow me into that space, to support and encourage the exploration.
You’ve said that stories are meant to invite, encourage and hit home. How do you go about crafting that perfect story for each brand you work with?
Each brand has a connection point to a particular kind of human. My goal is to find him/her, identify with that person and craft a story that will hit home for them. Like most modern marketers, I focus on a niche rather than targeting the world. You find that there is more of a unison head nod when she/he can relate. I encourage all brands to do some digging, create a story about him/her, give them a name, tell their story, provide their journey. You’ll have an easier time marketing when, for us, Simone (she’s JIG+SAW’s previous marketed human) was in our minds for all our collateral and content.
What is your advice for younger female entrepreneurs struggling to feel their own sense of wonder? Or, those wondering if they're on the right track?
Maintain the wonder. Allow yourself to be on a journey. Try as many things to spark that kind of awe that wonder creates. For me, it came down to people. I needed to be IRL, see their faces, interact, to understand whether or not I was on the right track. DIG IN WOMAN!
"Allow yourself to be on a journey."
How do you aim to empower other women through JIG+SAW?
Women are already in power. We just give you the tools + resources to support that power, help you see it through.
Do you think there is a difference between 'beauty' and feeling 'beautiful?'
There is absolutely a difference and its simply stated in feeling. Beauty is beyond a feeling, it’s a state of mind. It’s this idea that your beauty is exuded through other vessels, not just the physical feeling of beautiful.
What do you hope other women feel about themselves and the concept of "beauty?"
To trust its the truth. If you remove all the influence and say, do what I did and shut down all influences in my internet life to just see myself, you start to see that the beauty reflected is the truth. It’s powerful, it’s hungry, it’s loving and compassionate. I hope women see there’s more to beauty than what you’re looking at. See how beauty shows up in how you love someone, how you care for your pets, how you speak leadership into your jobs, your companies. Find beauty in those moments.
So, speaking of beauty... we all have our own tips and tricks. We recently found out that only 20% of visible skin aging comes from the natural aging process. Mary Kay® TimeWise® Miracle Set 3D™ helps protect your skin against the rest – what else do you incorporate into your beauty and wellness routine to combat the environmental and lifestyle stressors that contribute to premature skin aging?
Getting as much sleep as I can has been a goal since my breakup. I really kind of lost it all and everything fell off. But now, incorporating more care into my daily routine like sleep, like brain dumping, like meditating, I believe all affect premature aging. I’m also a very religious skincare “routinist”. I LOVE my self-care practice of putting on and taking off everything body + face related.
When do you feel the most wonderful?
When I’m loving someone. When I look around and see being loved back. When I’m able to see my purpose showing up. It’s a really great feeling.
Who is a woman you would consider a Working Wonder. Someone you want to give a shoutout to?
So many…
Jess Puccinelli
Kanya Iwana
Chelsea Leifken
Candice Brathwaite
Roshanda Cummings
Elena Hansen
Chrystina Woody Train
Gabriele Almon
Krystal Elaine Scott
Puno Puno
We'll be featuring wonderful women paving the way in their careers as part of our new Working Wonders series with Mary Kay. Check back for more inspiration and wonderful words of wisdom.
MORE FROM OUR BLOG
How to Launch a Really Successful Business with Your Mom
And still love her.
The dorm furnishings world is a $6 billion + dollar a year industry. Which sounds like there wouldn't be a lot of white space for a new competitor. But leave it to an incoming college freshman to find the missing part.
In 2009, when Amanda Zuckerman went shopping with her mom, Karen Zuckerman, to find items for her first dorm room, the soon-to-be college freshman grew increasingly frustrated. "We were going to all these big retailers but we couldn't find the required twin extra long bedding that also came in styles or good quality and fabrics," the entrepreneur explains. Amanda says nothing felt representative of her personality, nor did she want a "bed-in-a-bag solution that didn't allow for any creative expression."
That was the lightbulb moment. If Amanda wanted this, so did hundreds of thousands of other incoming freshman and dorm dwellers. The mother-daughter pair started slow and small in 2010 with a Wordpress blog designed to talk about college life and decor. And then, Amanda says something really set in the second half of her freshman year. "I said, 'let's do it,' and we started with a simple site and small collection that really fit our mission to give the college student the product and content they needed to design a space they would love to live in." She had the test market at her fingertips. So the duo tested their product, bootstrapped their biz, and were able to scale. It didn't hurt that Karen was President and Chief Creative Officer of HZDG, a creative agency, and had clocked plenty of time launching brands for her clients.
In 2012 they went full-teen-steam ahead, launching Dormify, a website offering style-minded college students a better and more stylish way to decorate their first abode.
Five years later the company has disrupted that 6 billion dollar biz. They've also expanded offerings with an apartment line, APT by Dormify, launched when Amanda was moving into her second apartment in New York. As a brand it makes total sense: she's grown up with the company and the company is growing up with her.
Read more to find out about the beginning years, scaling a business successfully, and what it's really like to work with your mom.
How long from the time you had the initial conversation did you decide, 'Let's really do this?'
Amanda: It was 2009 and we were standing in big box store and we said to ourselves, "We can’t believe this doesn’t exist already. We need to create our own line.'" I put together a look I really loved a lot of my friends in my dorm were asking me for help and they couldn’t believe how we transformed it. So we knew we could do this in an affordable and feasible way for other students like me. When we started we actually wanted to get a proof of concept first. So we started a Wordpress blog to get people starting to talk about dorm decor in college life-- this was pre-Instagram and Pinterest and blogging was very new at this point. And in 2010, the second half of my freshmen year something really set and I said let’s do it. We had a simple site and small collection, both which really fit our mission to give the college student the product and content they needed to design a space they would love to live in. From there, we gradually started adding more and more categories and growing it. We did a lot of testing over the course of two seasons to see what worked and didn’t before we were able to scale. So it was kind of a slow start, but in 2012 is when we really started.
Did you have any idea about market testing or any of the business acumen you have today? Or was it all new?
A: My mom founded a creative agency 30 years ago right when I was born actually. So she has tons of experience, from launching a business of her own to to launching brands and creating new brands. That was a huge part of it. We knew that when the time came to launch our business that combined, I had an understanding of what college students and she had creative and advertising skills. That was all we needed.
Right, you were the market. So what are some lessons she taught you as a kid that made you know she would be a good business partner?
A: My entire life I've seen her drive and passion. Those values have really stuck with me since the beginning. But she’s really taught me to go for it when I have an idea. Her advice to me and to others is always to execute your ideas because a lot of people have ideas but it takes a lot of guts to go out and actually do it. So she’ll say you can’t do it alone, but build a strong and passionate team and try your hardest. And she’s definitely assured me that I will make mistakes but not to let them slow me down.
"A lot of people have ideas, but it takes guts to go out and do it."
Tweet this.
So the dorm furnishings world is a 6 billion+ industry. So when you're looking at that number but still thinking, "I can do this better," what is that thought process like? Is there doubt?
A: It’s a huge market, we definitely realized that. But the students that we reach find us and they really, really love us. So our biggest focus is getting our name out there and growing as organically as possible. And because this is a brand that started from my college dorm room and is competing with big box competitors, that doesn’t really bring up doubt-- it empowers us.
The idea was before Insta and Pinterest were huge, so at what point did you say we need to step up our social game?
A: It really started organically. We knew that getting involved with some of these early platforms was really important. And we were kind of pioneers there. We wanted to communicate with our customers the way they communicate with their friends. So we knew that traditional forms of advertising weren’t going to work for us and it was really seamless in that sense.
Your demo is online all the time. They are digital natives. Do you use user-generated content?
A: Yes, definitely. So we learned so much over the years and we really changed our strategy because of user-generated content. What resonates close with me is showing product in a real environment and showing real rooms. That's the best way we can show our product off. It also really helps drive our clients for the next year because we want to hear from our audience and what they’re looking for and what they can't find. We are always listening to them and are really upfront with them. And they love that we're really involved.
So what are inbound college freshmen asking for?
A: As a very simple example, people were asking for headboards which wasn’t something we necessarily thought of first or for a dorm room, but we added it this year and it is one of our top sellers. They really want sophisticated designs, so over the years we’ve kind of changed our design perspective in some ways to account for that. And they have shown us they really want to design the rooms themselves and they want a little bit of help. So we give inspiration and they can customize the looks based on the recommendations we provide.
And there is always a market because there are always college freshmen.
A: Right, which is a really exciting part of our business. We get to cater to a whole new audience every single year and our customer gets to grow up with us. We start with them in their freshmen dorm room and then they move into an on-campus apartment and then maybe an off-campus apartment so the size of their bed changes and they need new bedding. They know they can come to us to do so. And we also launched an apartment line called APT by Dormify so once they’ve graduated we are also there to design their space as well.
You bootstrapped the business, but at what point did you and your mom get together and decide you needed funding?
A: So my mom really was the one who handled the funding side. We quickly saw that in order to service our customer across all the categories we needed to invest more into our product development and inventory. And similarly when we started to see early traction through word of mouth and organic marketing, we really needed more people and additional funding to execute our ideas to the fullest extent. To really scale. This was in 2011, so it was pretty quick-- really right after we tested the proof of concept. We had to prove to investors that we had something going and a lot of our early investors were friends and families that had kids in college and some are actually my closest friends, so they saw first hand the need for a solution like Dormify. And they wanted to help us out and invest but, anyone who wants to do that needs to see a proof of concept.
On the company’s site, the "behind the scenes," it’s all women running the show. Was that an intentional choice?
A: It happened naturally, it really wasn’t intentional. When we were growing our team we connected with passionate individuals who experienced the same problem I did. They really wanted to get behind Dormify’s mission. But every year guys are getting more and more into the design of the dorm process so maybe we’ll have our first male Dormify employee soon.
You've learned a lot from your mom, but what are some things you've taught her?
A: I definitely taught her what college kids really want. Even though she thinks she knows-- she’s had three kids go through college. But being really close to the audience. Even since I’ve graduated we have such stronghold with the audience and we know exactly what they’re looking for.
Now that you're in business together, how's your relationship with your mom?
A: We don’t live in the same city but we see each other all the time. We work really well together, we have all the same sort of thought-processes and same style so we learn from each other and we really use each other’s strengths.
MORE FROM OUR BLOG
Why Amani Al-Khatahtbeh Created Muslim Women's Day
Reclaiming her narrative.
We think it’s important to tell Muslim women’s stories to ensure that they are represented in the conversations directly impacting them. In this way, we choose to be allies by elevating the narratives we don’t always get to hear from. We stand with Muslim women against hate, discrimination, and violence.
Today is #MuslimWomensDay, a day to celebrate Muslim women and amplify their voices. We spoke with Amani Al-Khatahtbeh, the founder of the movement as well as the voice behind MuslimGirl.com.
Amani is adamant that we as a whole create a new precedent for Muslim women's representation in mainstream media.
Read more below.
Social media has the ability to highlight different voices, but it likewise has the ability to promote stereotypes. How do you combat the latter with your work?
That’s the nature of social media: it’s a double-edged sword, and we don’t shy away from that. I don’t think it’s just a matter of shutting down the hateful ways that social media is being used, but even more so amplifying counter-speech to elevate those voices that often get drowned out. Social media is the great equalizer in that way. Just as much as it gives a platform to bigots, it also gives an equal platform to marginalized narratives. The beauty of it is that it’s egalitarian as well as democratic by nature. That’s the only way that an initiative like MuslimGirl.com can have a fighting chance to be heard.
How has your experience has Muslim millennial differed from that of your parents' generation?
It’s an entirely different experience, especially since my parents were both born in the Middle East. I was born and raised right here in what people call the world’s greatest superpower. I grew up not only with one foot in two doors but also in the age of 9/11. I had my formative years during one of the most anti-Muslim moments in modern history. The needs of my generation, as well as the ways we choose to express them, are entirely different from that of my parents — people are often surprised that my mother chooses not to wear a headscarf, but that’s only one of the most shallow differences. Unlike my parents, but entirely because of their own unique and tremendous struggles, I also grew up with what would be considered an absolute wealth of privileges and resources by comparison. I also did so in a time and place where minority kids like me have the opportunity to be agents for change and tolerance in our society.
Convos about women’s empowerment are happening everywhere we look. How do you feel about the movement and its reach?
I think it’s really exciting that we’re living in — no, compelling the next wave of feminism. At this junction, I don’t think women of color will allow it to happen without them. I’ve never seen marginalized women become more vocal, more powerful, more adamant about being represented in the conversation in my entire life. For me, I’m bearing witness to an entire #MuslimGirlArmy demanding their place in the movement. It’s always been my dream to expand the Western feminist lexicon to make space for Islamic feminism and I think we’re doing just that.
Do you think it’s inclusive?
I think many women practice only partial feminism — the kind of feminism that only applies to personal or private life and circumstance, but is far removed from the struggles of other women outside of that. If we truly want to embody the concept of feminism, we would not rest until there is just equity for all women, not just the few that get there first. While we’re breaking glass ceilings, we can’t leave women behind to get cut by the shards.
While we’re breaking glass ceilings, we can’t leave women behind to get cut by the shards.
You’ve said, “history has taught us that we can’t compromise on liberation.” What are you unwilling to compromise on?
I’m unwilling to compromise on the reality that absolutely no woman is voiceless. Every woman has a voice, but there are those that are more systematically silenced than others. Not only is it our duty to empower those voices to be heard, but also to know when it’s time to shut up and listen.
If you could change one law, what would it be?
Can we please impeach the president via a Twitter poll?
As a Muslim woman how has the #MeToo movement inspired or motivated you to share your voice in the conversation?
Muslim women are placed in this precarious position where, if we want to speak up against injustices within our own community, we not only have to worry about internal backlash but even more so that Islamophobes will hijack our narrative and use our grievances against us to justify their bigotry. More than anything, I think the #MeToo movement has affirmed to me that we need safe spaces to own our experiences and talk about them.
"
Can we please impeach the president via a Twitter poll?
What do you hope young Muslim women in America learn from today’s leaders about sharing their voice and being heard?
To be totally honest, I think today’s leaders can learn a lot from young Muslim women in America about what it means to not only share your voice but also to do so against all forms of adversity, even when all the cards are stacked against you, even when it means quite literally putting your life on the line.
What does #MuslimWomensDay mean to you?
To me, #MuslimWomensDay is the culmination of a growing force of not only Muslim women who refuse to back down, but also our allies the world over that stand with us, believe in us and recognize a moment that calls for us to rise up in collective solidarity. I couldn’t be prouder or more moved by its reach.
How can non-muslims support Muslim women in America?
Pass the mic! Center our voices and stories. It can be as simple as hitting share or retweet on Muslim women-focused content or support Muslim-led media initiatives and campaigns. If it’s about us, let us be the ones to lead.
You can take part by simply retweeting and sharing Muslim women’s stories on your social media on this day, and celebrating the Muslim women in your life to let them know you care.
MORE FROM THE BLOG
Nina Dobrev’s workout playlist and best fitness advice
Get #LikeNina
Nina Dobrev is an actress and fitness fanatic. You may recognize her from her roles in Return of Xander Cage and Flatliners. When she’s not busy filming on set, Nina is in the gym with her girls.
Get the scoop on her new Les Mills GRIT workout, what’s on her gym playlist and the one fitness routine every on-the go woman needs in her life below!
Tell us about your girls you workout with, what do you love about group workouts?
I am lucky enough to have an amazing group of girlfriends who all love working out as much as I do. For me, it makes the experience much more fun. Especially when we do our weekly dance classes. It doesn’t feel like a workout, we have a great time and we sweat which a bonus! I’ll take a group workout with my ladies over a solo workout any day.
What are your essentials to a healthy lifestyle as an on-the-go girl always working on the next big thing?
Working out for at least 30 minutes each day is my Zen time that keeps me going. I make sure to put my phone down and completely unplug so I can focus on doing something good for my body.
Can you chat us through how working out with Les Mills has changed how you feel about your body?
Les Mills GRIT has transformed my body completely. To put it simply, these workouts kick my ass! Les Mills GRIT workouts work every single muscle in the body and have allowed me to build strength that I never had before. Once I started seeing results, I couldn’t stop.
How do you juggle your fitness and wellness routine while filming on set?
I am fortunate enough to have Lissa (Lissa Bankston, Reebok X Les Mills International trainer) with me, we make time every single day. 30 minutes, everyone can do it. Even after the hardest, longest days, I have learned to hold myself accountable for making this time no matter what. However, what’s amazing about Les Mills is that they offer workouts you can truly do anywhere, anytime – with or without a trainer, or even a gym. Les Mills On Demand workout programs let you workout from online anywhere. They have 15 minute to 55 minute classes available for people of all fitness levels so it really gives you no excuse to not find the time.
How does maintaining a wellness routine affect your positivity and perspective?
Maintaining a consistent wellness routine is so important to me. I love working out. It’s in my body, it’s in my soul, and it’s part of who I am. Sleep, and the proper fuel are also vital to maintaining wellness as well. I won’t settle for less than 7 to 8 hours of sleep every night, and I start each day with a special shake packed with protein and vitamins to help kick start my day.
IYO, what’s the one fitness activity every working women should try to do at least once a week?
If I had to recommend one fitness activity that every woman could fit into their schedule just once a week, I would have to say the #LikeNina Les Mills GRIT workout that I developed with Reebok and Les Mills. It’s quick, only 30 minutes, but it is SO hard. The best results come from the hardest work, and I am a firm believer that everyone can make time for a 30 minute workout each day.
Go-to playlist you listen to when you’re working out:
Woman - Kesha
She Wants Me Dead - CAZZETTE
Lose Control - Hedley
No Problem - Chance the Rapper
Feel It Still - Portugal. The Man.
Most Girls - Hailee Steinfeld
Sorry Not Sorry - Demi Lovato
All Night - Steve Aoki, Lauren Jauregui
Coming to C&C LA? Nina will be joining us on our Keeping It One Million panel at this year’s conference, don’t miss it!
What’s on your workout playlist? Let us know in the comments below!
MORE FROM OUR BLOG
Stars of The Teachers Talk Writing Process & Working with Friends
Crushing on women who are crushin' it.
The Cast of TV Land's The Teachers
TV Land's Teachers is an irreverent ensemble comedy about six elementary school teachers based on a web series created by The Katydids and Matthew Miller. The Katydids, a comedic troupe of six women from Chicago whose names are all derived from Katherine, wrote, executive produced, and star in the show (C&C fave Alison Brie is an executive producer), which is entering its third season.
We were able to grab the attention of 2/6, which is an F by school standards, but def an A in content.
Kate Lambert & Kathryn Renée Thomas chat with us on everything from the writing process to being scared to audition to superpowers.
On the writing process:
What does the writing process look like for the six of you?
Kathryn Renée Thomas: We generally spend the first 10 to 15 minutes talking about garbage. We have to get it out. We all arrive in the morning and have to gossip about what horrible things Trump tweeted last night or whatever Real Housewives did-- we cover all the really important things. Then we just dive right in.
Which means?
KRT: It depends on where we are in the process with the script to be honest. Sundays we come in and there are times where we’ll have to brainstorm a plot for an episode. But sometimes we just jump right in and start throwing out ideas. In the beginning we have a couple weeks of brainstorming. Sometimes a plot gets thrown out by the network and we’ll have to come up with something new to plug into a current script. There’s one script that we’re going to table read together for the first time. There’s another script that already has been table read that we’ve gotten notes on. Everyone has written their punch-ups and we bring them in and we sit around a monitor with our writers' assistants and we all pitch for different lines.
Kate Lambert: Going into Season 3 we’re looking to explore our characters on a deeper level. So that’s something we’ve been doing as well.
On having tough convos with the team:
You work together on so many levels and have known each other for a long time. Is it hard to be honest or tell someone you don't like their idea?
KRT: We’re pretty open and honest with each other. It was a hard transition at first. We’ve been together for over 9 years. It started with improv and it started as a joke. This group started as, “Hey we all have the same name. Isn’t that funny? Let’s do a show.” 9 years later we’re executive producing and writing our own show. The transition happened slowly, but we started treating the improv as a business early on and getting pretty serious. Then when we were actually getting paid for what we were doing as a business, we had to shift gears. At first, it was hard for me a to hear a “No” or have my pitches rejected in the room. Especially from people who were my friends and my sisters. We had to learn pretty quickly that that is just part of the process and part of the writer's room process. Any writer's room you go into, you’re going to have to pitch one thousand ideas and maybe none of them get chosen that day. I had to separate friends from business and say “You know, these are just my business partners,” for a while. Then once I got comfortable enough to understand,we’re doing what’s best for the show, I was able to go, “Oh yeah these are my friends!"
On the turning point for the business:
You mention a turning point-- when it all changed. When was that?
KL: It originally started as a one-off show. It was a lot of fun. Then it ran at a small black box theater in Chicago and that was so much fun and so exciting. I think it was the highlight of everyone’s week, and we had a great time and there was such an interesting chemistry between everyone that we thought we should explore. We ended up hiring a coach and getting a run on IO which was a huge deal. From there, we decided to make videos. It's such a great way to get your comedy out there. We made a video promoting the run and we thought that if people didn’t know our name or names of people in the group, they could watch these videos and that would entice them to come to the show. From there it turned into more of a business. We got a website, a Facebook fan page, we took professional photos, and we had a friend design a logo for us. We decided that we wanted to pursue this together, put our best foot forward and try to get to the next step.
KT: I wanna give a shoutout to Kate Lambert because she was really awesome about leading the charge with a lot of that stuff. I think it was Lambert's idea to create a press release for our show and some of the videos we started to make. Which, at the time, I didn’t know a lot of people in the improv community that were doing press releases about their show runs. I think that was a step above what other people were doing.
KL: Aww, thanks!
KT: It’s true! You really lead the charge on some of that stuff and I think it was incredibly helpful and lucrative for us.
On relationships and culture shock in Hollywood:
You've obviously got your tribe and support each other. What was in like moving from Chicago to Hollywood?
KL: Well, I think when you move to Los Angeles, like anything business and Hollywood related aside, the weirdest thing is that the weather never changes. And you lose all sense of time. I can't tell you whether I’ve lived here a hundred years or four. Living Chicago, you remember experiences according to weather and what people were wearing. I really can’t tell if something happened 3 years ago or two months ago.
KT: I’m so Midwestern and I think all the women in the group are really. My idea of LA was a very stereotypical -- douchey managers and fakey-fakey everything. Boob jobs and coke, you know? I was thinking, I’m this nice Midwestern girl, I’m not going to fit in there. But I love it out here. I think what helps with moving from the midwest to LA is the fact that we had a team of people whom we'd been working with and that support system was amazing. We were also really, really lucky to work with TV Land-- I'm not saying that because they’re our boss but they were really willing to take a risk with our voice and our vision. We anticipated that if we did sell this show, we would have to change it a lot to make it mainstream or that we’d be let go in creative aspects, and maybe just get creator credit. We truly found the love of our lives with TV Land because they let us keep all the same cast, all the same producers, all same writers, and they say yes to a lot of the crazy stuff we come up with. So my idea of this bad boss, people being douchey, was really squashed as soon as we started working with them. Not only that, but they’re just the nicest, warmest people so we felt like we were being brought into a family. That was such a great surprise.
KT: Also, on the business side, we came from a sketch background and all of our characters in the web series were different. But they were different by shades of gray and we tried to really blow them out for the show. We had to differentiate the characters and make their differences even more apparent. We also had to make them freer and move into their histories more. We weren’t just exploring them for two minutes anymore-- it was 22 minutes now. It was all a process of developing the characters to a further extent.
"Our success, in the end, came out of a lot failure."
Tweet this.
How did your backgrounds in sketch comedy prepare you for the successes you've seen?
KT: We failed a lot. Our success, in the end, came out of a lot failure. We’re 6 weird quirky girls from Chicago who were auditioning for a lot of things-- not all for weird quirky girls though. We weren't getting cast but instead of taking that as “Forget it, you’re worthless,” we collectively thought, “Forget it, we’ll do our own thing.” So being told no so many times, getting rejected, doing a show to an audience of one, or a hundred who aren’t laughing, we took all that and we learned from this and said how can we just keep going? And we managed to succeed anyway with our own trajectory and our own voices and we have more creative control than a lot of people do.
Early group shot. photo credit: TOM MCGRATH
On dealing with uncomfortable moments:
What’s worse, doing a show with an audience of one who is laughing hysterically or audience of a hundred who are silent?
KL: I always think it’s more uncomfortable to perform for one person. I’d much rather be in front of a crowd of one hundred people. To be honest, sometimes it’s pretty hilarious when nobody laughs. You just have to focus on what you think is funny. If an audience feels like you’re trying to be funny, they get uncomfortable for you as a performer because they can feel your nervousness. You just have to be comfortable and pretend it’s a huge audience.
But you were scared of auditioning...and didn't do it for a long time...
KL: I was lucky. I was working at a department store and the people I worked with knew all about my dreams and what I wanted to do. They were incredibly encouraging and they honestly really pushed me and helped me get over my fear. It was when I was working there that I took my first improv class for actors and I was there when I got cast in my first sketch show. I think it was a combination of support from friends and family, my parents obviously. And also just realizing life's short and I need to do what I want to do. Working jobs like that was good for me in some ways because it made me realize just how bad I wanted the job that I have now.
KT: For me, it can go either way. You can definitely kind of get in your head like Lambert was saying. You can even let go a little more than you would with a crowd of a hundred people. If you’re in a crowd of four people in the audience, it’s kind of like “Well maybe I can take more risks this way. I’m not gonna blow it in front of one hundred people.” I might take a risk and let go a bit in an audience of 4 people and I might play more lightheartedly and have more fun, that often times happens. It just takes a minute to get out of your head to move from “Fuck this, no one came to my show,” to “Okay, well let’s make the best of it.”
On their superpowers:
KL: I can love any dog on sight. And anytime I see a dog I get extraordinarily excited. I think dogs are the best thing.
KT: Oversharing. Girl, I’m an open book. It’s gonna get me in trouble some day.
Teachers is on TV Land. Catch up with the series here.
MORE FROM OUR BLOG
Celebrating #WorldKindnessDay with the Founders of The Kind Campaign
Killing it with kindness.
Kindness Day was born when a collection of humanitarian groups came together on November 13, 1997 and made a “Declaration of Kindness”. Donating books, food or clothes to your local community is a great way to celebrate. However, these boss ladies went even further and launched an entire campaign.
Both Lauren Paul and Molly Thompson, co-founders of The Kind Campaign experienced bullying in middle and high school. Experiences that shaped who they are and gave them the first-hand knowledge needed when they launched Kind Campaign.
While attending Pepperdine University, Lauren had the opportunity to intern for Tom Shadyac on his documentary project, I Am. Wanting to do something since being "severely bullied" in middle school, Lauren shares that the experience working on a documentary gave her the idea to work on a documentary of her own. One that specifically addressed the issues of bullying.
Lunch in the Broadway Cafe at Pepperdine was the starting point, when both Molly and Lauren enthusiastically said, “YES” to an “uncharted adventure.”
“It was during that life-changing lunch,” shares Lauren, “that I pitched the idea about creating a documentary.” Molly was all-in. “From that moment on,” she says, “we dove head first into everything. The moment we turned on the cameras and held our first interview for the film, we both knew there was a huge potential for something greater.”
That was in 2008. Bullying wasn’t the hot-button topic it is now. They didn’t know if people would be willing to open up about their experiences. But the moment women and girls started talking it was clear that the issue had been swept under the rug for too long. Like Lauren, Molly had her own share of bullying experiences in high school. “Bullying specifically between females,” shares Molly, “was not addressed. It was almost expected and accepted as a rite of passage.”
The college seniors were about to launch a movement.
Those initial interviews for Finding Kind, paved the road toward Kind Campaign, which officially launched in February, 2009. Since inception, Molly and Lauren have spoken at over 400 schools in North American and the UK, activated 390 Kind Clubs across the globe, and Lauren shares that “Kind Campaign Assemblies are now hosted by faculty and volunteers almost every day of the school year.” The co-founders are getting ready to head out on their 12th Founders Assembly Tour.
It’s been an incredible journey for both. Lauren grew up in Orange County and Molly in Dallas, but after sharing a laugh over a YouTube video their junior year of college the two became “fast friends.”
“It feels very surreal looking back on the last several years,” shares Molly who gave birth to daughter Lyla last August and understands the power of the messaging more than ever. “When we first started Kind Campaign, we were running on passion and adrenaline, pulling all nighters and barely scraping by with enough funds to keep going and spreading the movement.” Now the goal of offering free global programming is a reality.
Lauren knows that more than ever young women need to know “that they matter, they are heard and they are equal. That no one can tell them who they are and what they can and can't accomplish.” She also brings up the power of social media and the influence it has over girls’ self-esteem. “There needs to be more conversation about how to have a healthy relationship with your phone. To remind girls that their worth is not determined by how many likes or followers they have.” Adding, “This is something we ALL need to hear and think about.”
More from the co-founders below.
What do you think young women and girls need to hear now more than ever?
Molly: That they are strong, powerful, beautiful, inspiring, unique, and more than capable of accomplishing anything that they put their minds to. And then remind them of this over and over and over again in order to combat the mixed messages that women and girls are fed by the media, by what is going on in our world today, by the experience that they have at school or in the workplace, and by the things that they start to tell themselves because it has become so ingrained within them. I think more than anything they need to be encouraged and allowed to be whoever it is they truly are, rather than to be told what it is they can or can't do, or be put in a box. Now, more than ever, I think we need to remind ourselves and our peers that we are enough, more than enough; and no one can take away our intellect, our self-respect, our beauty, our talents, our voice, or our worth
How can we each carry kindness into the world?
Lauren: Serving others doesn’t necessarily mean starting your own non-profit or dedicating your whole life to community service. One of my favorite quotes was said by Howard Thurman. It reads: “Don't ask yourself what the world needs; ask yourself what makes you come alive. And then go and do that. Because what the world needs is people who have come alive.”
I deeply believe in that motto. There is nothing better than a person who comes alive when they tell or show you what they do or what they’re passionate about, whether that’s being a teacher, sailing, owning a bakery, being a lawyer, singing or being a mom. You will be the best you if you find a way to do what you love and love what you do.
Molly: Every single person has the ability to change the course of someone else's life, just by being awake, being aware, and being kind. We truly do not know the battles that others face in their day-to-day lives, so if we just focus on ourselves and our ability to carry kindness into the world, and we are a light in someone else's life (however small it may be), we have the chance to make someone's day and even save their life.
What is a time in your life when you thought, 'I can't do this anymore?'
Lauren: When I went through my experience being bullied in middle school I remember waking up every morning and thinking that there was no way I was going to make it through another day of school. I went to bed every night not wanting to wake up in the morning. I truly lost myself. But with the support of one friend and my family, I was able to dig myself out of that depression and now I look back and that dark time and know that it all happened for a reason. Without that experience, I would not be doing the work I am doing. I am now able to stand in front of hundreds of girls in our assemblies and remind them that their school experience is just one chapter of their story. That no matter how dark the chapter is that you are in, there is a whole life ahead of you, waiting to be lived, filled with love and adventure.
What's a surprising story you heard during a school assembly that's stuck with you?
Lauren: Rachel is a girl we met during our last Spring tour while in Utah. At the end of all of our assemblies, we take a picture with the group of girls we are speaking to and post the picture on Kind Campaign’s social media. We were scrolling through the girls comments on her school’s photo and came across this comment from Rachel:
“I was at the Kind Campaign assembly at Draper Park. You guys really changed my point of view on everything. I can relate to everyone in the film. Every girlfriend I've had, I have lost.This morning when I woke up I was thinking about committing suicide. I came to school today on the verge of tears. Once I got in and sat down I wasn't really paying attention but once I watched the movie and I was in tears. I came up and shared my Kind Card. It was about one of my best friends. He stood by me through all my hard times. Once I got home I realized that even though some girls can be rude and don't understand what their words can do that it shouldn't be worth dying over. I called my best friend and talked to him for an hour. I was just crying my eyes out. Your assembly today? Yeah, it saved my life.”
We were really moved after reading that and immediately connected with her through Instagram and offered further support with our in-house counselor. Our on-call therapist counsels girls and parents who write to Kind Campaign and need extra conversation and support. This service is free of charge. I still keep in touch with Rachel and she is happy, healthy and doing so well!
What does female empowerment mean to you?
Molly: Everything. Female empowerment is everything. Celebrating each other, our accomplishments, our differences, our failures and our victories so that we feel emboldened and proud of who we are with the knowledge that we are good enough. It has taken on a new meaning since having Lyla. Even though it's always been important to me, now it's even more personal. Not just for myself, not even for all of the incredible young women we meet through our work, but for her - my little heartbeat. She needs to know her worth and feel supported and celebrated. Not judged and picked a part, scrutinized under a more harsh microscope than others.
"Female empowerment is everything."
Tweet this.
Lauren: It means getting to know yourself. Loving and respecting your body, heart and mind. It means doing your best to let go of those female insecurities we all harbor. It means feeling genuinely happy for other women and celebrating their beauty, uniqueness and accomplishments without going to a jealous or competitive place. Don’t be a part of drama and gossip.
What’s on your career bucket list?
Lauren: I’ve always dreamt of writing a book. I would also love to continue speaking in other countries. Molly and I took our Kind Campaign Founders Assemblies to the UK last year and I would love to see our programming continue to spread globally.
Molly: Honestly, in so many ways I feel like I've already exceeded what any bucket list could capture. Not to sound cheesy, but I really do feel so unbelievably lucky to be in the position I am and do what we do. We have always said, "If we can just impact one person, then it has all been worth it." And thanks to social media for making this world seem so small and allowing us to see Kind Campaign's impact, we have the opportunity to hear from that "one person" who has been impacted on a regular basis. So I guess my career bucket list would be to keep Kind Campaign's messaging current enough as time goes on to continue to have such a profound impact on people. And to meet Oprah.
How This Female Comedian Went From Master of None to Master of All
There's no such thing as a career path.
Noël Wells spent one-season on Saturday Night Live before she landed opposite Aziz Ansari on Master of None, where she played Rachel.
She's also writes and sings lead in her band @t.h.e.m.a.r.y.s. and Power Couple (working title) a show she created, wrote, and is attached to star, was picked up by Comedy Central.
If that's not enough, earlier this year at SXSW Wells made her directorial debut in Mr. Roosevelt, a coming-of-age comedy that Wells wrote, directed, and stared in. The movie follows a young comedian Emily, played by Wells, who has gone "viral" with a spaghetti vid. But going viral isn't all it's cracked up to be, and when the titular character (spoiler: her cat) falls ill, Emily treks it back to her hometown of Austin where she must face the life she left behind. Namely, her ex-boyfriend and his Pinterest-perfect new girlfriend, who has gallery-walled the living room space and has the pair off coffee.
What follows is a frank misfortune of events (plus some smack talking on LA Mexican food) that leaves Emily wondering WTF happened to her life? We caught up with the quad-threat to real talk airbrushed armpits and why "Hollywood is just a bunch of weirdos trying to find their way."
Important question first: Why name the cat Teddy Roosevelt?
I wanted the cat to have a sort of timeless iconic name, the sort of name a younger person would think to name an animal, but also one that could sound like an actual important person so audiences who haven’t read the synopsis could have the potential of being surprised about who Mr. Roosevelt is. Originally I named him Mr. Rogers, which felt very much like “childhood” and burying the past, but my producers were working on a Fred Rogers movie already and so we had to change the name. After a couple of ideas, Teddy Roosevelt felt like it matched a big, orange cat and had the gravitas of something bigger. Since then we have had a lot of weird Teddy Roosevelt coincidences surrounding the film, so it feels meant to be.
Second: Do you really think LA has bad tacos?
Well I think my real battle is the big burrito/taco standoff. Tacos beat burritos, hands down. As far as LA tacos vs. Austin tacos, I like smaller taco trucks in LA, but I think generally I prefer Mexican food in Texas. It’s just more flavorful! Please don’t hate me!
Now...Working with Aziz you said that you felt the two characters were “on equal footing.” Why, besides the obvious, was this important to you?
I just am not interested in being an actress or creative that doesn’t have some say in what’s happening. I like collaborating, I want to be engaged. I have too many things inside me and I need places to put them. When I don’t, I get really depressed and despondent.
Do you feel like you’ve been able to be your authentic self in Hollywood?
I’m sure we all cave to some pressure to be like “something” else in order to fit in, and as much as I think I’m always being true to who I am, I see many ways I chase after the wrong things or people in this town. That being said, Hollywood is just a bunch of weirdos trying to find their way, and because of that, I’ve been able to find my true self more and more and it’s even welcomed. The most awkward things for me are glamorous events. I’m not great on red carpets or photo shoots, but I’m learning how to have fun with image where before I would think I was a liar or faking if I dressed up. I think I’m realizing I’ve been in the glamour closet and I actually like being fabulous. Time will tell.
Wells in Mr. Roosevelt
You’ve been promoting your directorial debut, Mr. Roosevelt, which, you also wrote and star in. More women are taking their careers into their own hands. Why was this an essential part of your journey?
I am always thinking about things to make and write and create, it’s always in my head and I go crazy if I’m not making something. This just felt like a natural progression of that journey. I think now it stands as proof to myself and other people that I have the capacity to do much bigger things.
Speaking of your journey, in the movie your character, Emily, works an editing job while pursuing her dream, what are some of the odder jobs you’ve taken while hustling your dream?
Oh boy. I’ve been working since I was 15, oftentimes having 2-3 jobs at a time so I’ve had many an odd job. A few that come to mind: I was a manager of an ice cream store, I created Wikipedia pages for businesses, I wrote and photographed how-to articles for listicle websites along the lines of “How to make a smoothie” or “How to give yourself a pedicure”...and I used to make my own clothes and sell them on eBay.
Mr. Roosevelt addresses the aimlessness that so many young women feel. What’s your advice to them?
We are in uncharted times economically as so many careers shift into tech and so much is being outsourced. I think my advice is really about healing and community. We’ve become so fractured as a culture, the only way to sustain ourselves is to come back together, and if you take care of yourself and get better, you’re going to be able to help other people too. This gives you a sense of purpose, and you get better, so it’s a win-win.
"The only way to sustain ourselves is to come back together."
Tweet this.
There’s a brief moment in the film when Emily looks at her diploma that’s been left in a box in a shed-- and there’s this universal feeling of 'oh, right, this thing. What IS this THING?' And she puts it back. Have you had similar moments?
Yeah. My favorite part about college was that I picked up a lot of useful skills in production classes, but I think in many ways, it seemed like a developmental delay. A diploma doesn’t really mean anything, really. After college I sort of realized I was trying way too hard to succeed in a system, and that success wasn’t really making me happy. I missed out on other real-world experiences I should have been having. But it’s different for everyone!
This also might seem rather minute, but when the she meets up with the crew at the swim hole, no one has perfectly shaved armpits. And it felt like another fresh breath of relief. Let’s not airbrush armpits! Let’s not airbrush life. There’s obviously some poking at Pinterest-life throughout the movie. “Pecans from another state,” meltdown in mind here. Would love hear your thoughts on this.
My big thing in life, is I’m just not interested in manufacturing or falsifying anything. Beauty is all around us in many shapes or sizes, and in many ways it’s all perception. We get to say what is beautiful. So for me, confidence is beautiful. Love is beautiful. Genuine self-expression is beautiful. So images can be beautiful, but often times, beauty gets distorted, and then the essence of what is beautiful is twisted, and it confuses people and makes them feel bad about themselves. I grew up hating everything about myself because of these distortions, and this has been my personal journey as a woman, to just learn to love myself. And part of that has been by seeing through these distortions, and also recognizing other people who are distorting things are also confused. So Emily’s critique of these perfect women is also problematic, if that makes sense. She’s not seeing them for who they really are, which are hurting women just like her.
"Beauty is all around us in many shapes or sizes, and in many ways it’s all perception."
Tweet this.
Accepting that everything changes is part of growing up. Do you remember a point like that in your life?
This is going to sound dumb, but just making this movie is a major lesson in everything changing. You have something very set in your head about how it’s going to go, you have all these plans and goals about what it will be and look like and what it will do for you, and by the end, if you held onto that image, you wouldn’t have made any progress and you would be in despair because it absolutely is not anything like what you wanted. But that’s okay, it’s been an insane ride and I honestly know I’m better off for it being so difficult and challenging.
Female friendships are super important in the movie. How did you find support while making the movie?
The female actors on the shoot were all really incredible, and they kept me going, and my cinematographer Dagmar Weaver-Madsen was my rock through the shoot. She totally understood the spirit of the film from the beginning, and is also incredibly perceptive about the pressures and roadblocks that women face day-to- day on set. Anytime I would get discouraged, she was there pumping me up and supporting me unconditionally.
Do you feel supported by Hollywood?
Hollywood isn’t really one thing or one entity. I will say I have found my people in the city of Los Angeles, and I’m working to find my creative partners as well. Like anything in life, it’s a journey trying to find where you fit in.
Do you feel stronger doing something on your own?
I’ve always been one to do things on my own, but this has shown to me you really could take everything away from me, put me on a desert island with nothing but some stick and some sand, and I’d still figure out a way to put on a show. But also, I don’t WANT to be on an island alone, I’m really sick and tired of doing everything alone. I want to make things with people.
What type of roles are you most interested in?
I like looking at people’s darkness, the thing that makes someone tick, and also the things that make them lovable even if they’re outwardly being bad or insufferable.
We recently talked to Zoe Lister-Jones who employed an all-female crew, which we found incredibly inspiring. Who have you recently been inspired by?
I’m really impressed with a lot of my female friends as of lately. After Trump was elected, it’s been a year where everyone is looking inside and at themselves and figuring out what they can do to change themselves so they can be of service to the world. I have friends who are hosting salons at their homes, organizing writer’s groups, spear-heading political fundraisers, getting us together to volunteer across Los Angeles, and creating content like I’ve never seen before. No woman I know is content with despairing for too long, we’re all figuring out how to come together.
Given the recent exposure of sexual assault stories in Hollywood, what would you like to see change in the industry?
I just think I’m exasperated by the abuse on all levels. I am here to make art, and I wish more people were into the creation process rather than the fame or money or accolades. That may not change, so I think just rooting out abuse in all forms is what I’d like to see. Outside of sexual harassment, there are a lot of bad bosses yelling and screaming and abusing their employees, and there are people who commit a lot of creative “crimes” to get ahead. I wish more people would operate from a place of integrity and accountability.
Have you experienced situations that have made you uncomfortable and how did you handle it?
All the time. I’ve never gotten it quite right. I’d say about 50 percent of the time I stand up for myself in violating situations, and 100% of those times it initially appeared to backfire on me. But as time is playing itself out, I see now that defending myself or leaving a bad sexual situation or standing up to bullies was the right thing to do, and that will hopefully empower me to do that always. It’s better to be ejected from toxic environments than to stay and be eaten alive.
"It’s better to be ejected from toxic environments than to stay and be eaten alive."
What’s coming up next?
A lot of writing, a lot of percolating. Hopefully more directing and acting.
To check out Mr. Roosevelt, click here.
Top photo credit: Beachside
MORE FROM OUR BLOG
How Cold-Calling Chanel Landed One Woman Her Dream Job
Twist ending on this one.
Alyssa Wasko cold-called her way into a job a Chanel. For most, that sounds like a dream job. (And it was.) But after six years at the fashion house, the budding designer struck out on her own, launching DONNI (previously Donni Charm). Wasko named the brand after her late father, whom she lost during her time at Chanel. She started making scarves as a way to cope with his passing, but it quickly turned into something more.
Today, DONNI, is a collection of everyday essentials, each with endless ways to wear. Scarves, capes, and more are made in Los Angeles by women who are like family to the brand. Something her dad would certainly be proud of.
You started you career at an incredibly chic fashion house. How did you land the job?
Persistence. I called the head of Chanel USA’s Visuals and Image department every day for about 3 months leaving him voicemails until he finally called me back. I think he gave me the job so I would stop bothering him. He was my boss for 6 years and now one of my closest friends.
Where does that drive and ability to pick up the phone come from?
I think it was how I was raised. If you want something go and get it. But, above all, I am old fashioned and I believe that the best things happen from a phone call. Every day there seems to be a new means of communication and I just like to keep it classic. The phone leaves no room for misinterpretation.
What did you learn while working there?
So much. What to do, what not to do. Working for a big corporation, you learn about infrastructure and procedures, experience that have proven invaluable for running Donni. I think my biggest take away is how important it is for each team member to see how their work directly affects the outcome and the brand’s success. Every email, phone call, meeting, brainstorming session, or even mistakes, by a member at Donni directly correlates to our growth and I think that is such a rewarding feeling. And I hope what makes them happy and excited to come to work each day!
When did you decide to strike out on your own?
I had already started Donni when I was working at Chanel, there were a few years of overlap. I was very lucky that my bosses were so supportive of Donni from the beginning. My father passed away during my first summer working with them so they lived through it all with me in a sense. Because I was able to sustain both for a while, it was hard to figure out when made sense to focus fully on Donni. But, as they say, man plans and g-d laughs and it just kind of happened after a few big orders and trips to our factory in LA. It just became too hard to sustain both and I wasn’t able to put 100% into both anymore.
Sometimes it’s the hardest moments that lead to our greatest development. Can you chat a little about this and how the loss of your dad gave birth to a new chapter?
My mantra and truly my survival was constantly telling myself to act and make decisions that would make my dad proud. A lot of people told me to take a semester off of school to cope, and while I considered it an option I knew my dad would have laughed and said “get your tush in gear. Wasko’s don’t give up.” I not only went back to school, but I took on another 3 classes to my already full course load and a few odd jobs. When that wasn’t enough, on an afternoon that wasn’t sufficiently busy I decided to make a scarf for myself and a friend adding a good luck charm to each. I had always loved scarves and found them so to be comforting yet effortless. Before I knew it, my piers wanted these scarves, and I was so confused! I went to school in Arizona where it was 90 degrees daily. But that’s how I realized my product was a real business, because people wanted more than just the scarf, they were buying into the idea, and the feel good component that it represented.
What would you encourage young female entrepreneurs to test out before they dip their toes in the startup world?
It sounds cliché, but don’t just start a brand to start a brand, let the idea find you—make sure you are truly solving a problem or filling a need, and make sure each of your products goes back to your fundamental solution. But furthermore, anyone can have an idea, and it is execution that determines your success or failure.
"Don’t just start a brand to start a brand, let the idea find you."
Tweet this.
What do you think are some of the biggest misconceptions about starting a business?
That it has this glamour to it. It doesn’t. You are always on the clock, always schlepping, always thinking of how to make things better—even when they are great. There is always room for improvement. I think a lot of people think you start something and hire all of these people and you can go on vacation whenever you want. Couldn’t be farther from the reality, its hard work! And it never stops. Ever.
You did a slight rebrand this year. Can you chat about that decision and why now was the right time?
Who knows if it was the right time, but it just happened. I felt simply that we had outgrown the Charm. I started this brand in college, and I have grown up a lot since then, so I wanted the name to reflect the more sophisticated lifestyle brand that we have grown into.
How do you expect DONNI to grow and change?
Retail is changing a lot these days, so I do see expanding our Direct to Consumer business, but I also try not to worry about the future, and just keep allowing the change as it comes. So far all of our growth has been such an organic evolution. Each pivot and change coming when something presents itself. I hope that that is how it continues. For a very long time.
MORE FROM OUR BLOG
So You Started A Business... Now What?
Now the work starts.
If you're like us, Jen Gotch's Instgram stories are at the top of your must-watch list. Every. damn. day. The CCO and Founder of the fun-centric Ban.do has built a brand with cult-like following of millennials. #FORBES. While she might not like to admit it, she's pretty D.O.P.E. at this whole business thing. And when she's not making us laugh (and/or cry and/or laugh-cry) on IG stories, she shoots an advice series called Honor Roll answering fan-submitted questions about business-related things + more.
Watch her spill solid biz advice below and be sure to nab a ticket to Create & Cultivate LA, where Jen will be spilling even more on our "Never Not Posting" panel.
Q: SHOULD I BRING ON A BUSINESS PARTNER?
Q: HOW DO YOU HIRE EMPLOYEES THAT ARE A FIT FOR YOUR COMPANY?
Q: HOW DO YOU STAY MOTIVATED FOR NEW PRODUCT DEVELOPMENT?
How This Touring Photographer Survives Life on the Road
She's photographed Dolly Parton. That's all we're gonna say.
Allister Ann recently spent two days with Dolly Parton in Nashville. How's that for a 9-5?
Hint: it's not. As a successful music photographer and director known for her work with such artists as Tegan and Sara, Cold War Kids, Andrew Bird, yes, Dolly Parton and Adele-- to name drop a few-- the photog is used to long hours on set and on tour. See, the 29-year-old is also one of the few female music tour photographers, working as Kenny Chesney's personal photographer.
But life on the road is no breeze. And it's a field that's dominated by men (tickle our tummies and call us not surprised!)-- but not for long. Though Allister admits that tour life can take it's toll, she's seeing more women join the ranks. Read through to learn more about life from Allister's side of the lens.
Do you remember the first photo you took that captured a look, a soul, a vibe, where you thought, YES! This is my medium?
I remember while walking to and from FIDM college in downtown Los Angeles, there was, and still is a large population of men and women without homes. Taking the same route every day, some of them became familiar and we exchanged greetings, over time getting to know some names and later hearing a few stories. There was a bakery close by and sometimes I would share breakfast with them. I finally asked to take one mans portrait. There was something very special seeing that film developed. It wasn't just a picture, it was someone that I had taken the time to get to know. There was sentiment within it. That's the feeling that gave it meaning.
Where did you get your professional start?
While in Los Angeles going to school, I was taking photographs all the time, and learning the trade, but didn't make the conscious decision to take it on as a possible career until I quit school, moved to Nashville, and got my first paying professional job. There truly is something to be said when declaring what you want for yourself. I won’t say it's fooling others into believing in you, but believing in yourself enough to get what you truly want.
"There truly is something to be said when declaring what you want for yourself."
Tweet this.
How did that transition to the music industry?
Music had always been a big part of my life, and Nashville naturally exposed me to some of the most talented artists in the business. My first job was photographing a musician, and it all fell into place from there.
What was the first tour you went out on?
There were several ‘unofficial’ tours in the beginning. The first being Augustana, friends who believed in me and asked me to tag along. It really just felt like a road trip with friends, but with the addition of a camera to document our time together. Another was 30 Seconds to Mars, that was an experience in and of itself. We did only festivals that part of tour, so in between photographing the guys, I met other bands and shot them as well. Some of those people are still dear friends. The first official tour was with The Civil Wars. I was hired to be their exclusive photographer/videographer. We were together for about 3 years, and I was constantly by their side to document everything. It was an incredible experience.
What was life like on the road?
Going from city to city, shows night after night, it can all blend in together, but we were happy to be there and made the most of it. You can't help but become a tight knit family when constantly on the road. In the beginning, it was smaller venues, but as it quickly progressed, the venues became bigger and the audiences larger. Our first tour of Europe was amazing. We were all so thrilled to be there and share that experience. Photographing every moment started as simply documenting but quickly changed to becoming the makings of a family album of an incredible journey that none of us ever wanted to forget.
Why do you think it’s a field not many women are in?
When I first started there weren't many women doing what I did. Traveling can be a downside for some, physically and mentally-- it can take its toll. It's a different lifestyle that can be exhausting, but also exhilarating. I've seen over time though that there are more touring women photographers now and that's inspiring.
I've seen over time though that there are more touring women photographers now and that's inspiring.
Linda McCartney, Autumn De Wilde, Pennie Smith, and Annie Leibovitz during her time with Rolling Stones opened the doors and paved the path, and I would hope that in time many more women will choose this challenging but rewarding career.
L: Jenny Lewis; R: Vérité Published, Allister Ann
Are there moments where you’ve been treated differently as a woman?
Unfortunately yes, there have been times when being a female is thought to be a disability in some way. Assumptions that I may not be physically able to do the job or that my knowledge is limited. I found over time that it's not so much having to prove yourself, but more so handling situations as they arise with professionalism and a bit of grace. If you are comfortable in your own skin, and confident in your work, it will ultimately speak for itself, and the gender factor will never come into play.
If you are comfortable in your own skin, and confident in your work, it will ultimately speak for itself.
As you’ve grown in your profession how has your photographer’s eye changed?
Not so much changing but more so evolving. What I am inspired by at the moment, subjects I'm working with, everything is a contributing element to the final product.This last year I have been studying forms and light in sculptures and flowers among other still objects.It's a nice relief from the immediate reaction that documentary work requires.
We live in a world where everything is shared, everything is very visual, what is part of your art form that digital can’t take away?
Shooting film is still why I love photography. It keeps me on my toes in the sense of feeling that I had to earn that photo. There's no immediate fulfillment, but just an excited anticipation of waiting to see if it turned out as good, or better then you hoped for. It's a toss of the coin, or luck of the draw when you shoot in film. There's something very mysterious about it that keeps me fascinated with it.
Who are you most excited to shoot coming up?
An artist that I've worked with for the past few years just announced next years tour, so I'm very excited to see that road family again and spend some time with them. Also have been working on a portrait project of some fascinating people I've been wanting to meet. Portraits to me are so intimate and allows me to spend time with a stranger and get to know them, still one of my favorite things to do when I'm home.
MORE FROM OUR BLOG
What One Founder Calls the Most Essential Skill to Starting
From the pop-friendly Studio DIY products to Baby Boy Bakery journals to Color Theory Premium Inks by Studio Calico (above), April Foster, CEO and founder of Inked Brands has launched some of the most beloved influencer products. A leader in influencer commerce, you come to Inked with a vision and they do the rest. But do they rest? That's a whole different question.
Which is why we caught up with the entrepreneur and mom of FOUR (!) to find out her thoughts on influencers, hard no's, and where she finds the time.
You’ve said that you’re an entrepreneur at heart. For young women wondering whether or not they should launch a co, what does that mean to you?
If you’re a creator and are constantly curious, inventing new things or if you see better ways of doing things, or a hole in the market that you know how to address; I think it’s just in your blood.
What do you consider the most essential skill when starting?
Paying attention. It’s about learning when the details matter and when they don’t and are just paralyzing you. It’s about paying attention to the numbers, to customer feedback, to your team and fixing what you can and letting go of what you can’t. Being disciplined in this practice and objective is extremely important, too. I can remember times as I was packing boxes I realized weights on them were wrong and I’d have to call back and unpack then repack half our orders for the day. That wasn’t pleasant, but it saved us money and helped us get to the next month. When I haven’t paid attention to the details that matter, mistakes are made, sometimes ones that are incredibly costly.
How do you know when it’s time to hire?
For me, I had to hire right away because I was keeping my day job so the profits could fund the growth of the business. Also, I was hiring for the positions that were most well-defined and easiest to monitor (customer service & fulfillment). This didn’t mean I wasn’t involved. In the early days, I answered customer service daily alongside my employees and packed boxes with them, too. I have strong opinions regarding understanding your business and customers, and the primary way to do that is to get in and get your hands dirty. Many founders of VC-backed companies are robbing their founders of this valuable experience. But, when the duties are compromising your ability to perform tasks that ONLY you can do, that’s when it’s time to hire.
Micro-influencers have played a large part of your strategy in growing your biz. For a long time they were overlooked by bigger brands. What do you think people aren’t paying attention to now that they should be?
There is so much media and investor attention towards fast growth, but it’s the slow and steady brand builders that will win the race. Influencers who become insta-famous, can just as instantly become irrelevant. I’m interested in the people and brands who want to run a marathon, not a sprint; those who want to get it right instead of just getting a quick paycheck.
"Influencers who become insta-famous, can just as instantly become irrelevant."
Tweet this.
What does Inked offer influencers that other companies don’t?
We combine products and content in a way that is meaningful and relevant to the influencer or thought leader and their followers. That’s our main differentiator. We work as a partner to develop, source, and design these products, then display and sell them in a unique and meaningful way whether that’s subscription, traditional ecommerce, or premium content such as online courses.
What do you as CEO offer influencers that other companies don’t?
The main reason I started this model three years ago was because I could see influencers’ desire to have long lasting revenue streams and not be overloaded with sponsorships that devalue and exploit their brands. I’m committed to that and our policies and practices align with that.
You’ve said not to surround yourself to “yes men,” what’s one of the hardest but most useful (in the long run) “no’s” you’ve ever heard?
I hear “no” every day and I’m probably not the only person that hates hearing it. The most useful “no” I’ve heard in my career came at a pivotal time for the business. My CFO/COO was diagnosed with terminal cancer, which was a resounding “no” that I wouldn’t be able to grow the company as I first envisioned. That “no” taught me that I’m not in control (which bugs the fire out of me!), it taught me patience and selflessness, and that my family and spiritual well-being are the most important. That “no” helped me more than any “yes” ever has.
Your pump up jam when you can’t seem to find the inspo?
Ha! I live for silence. With 4 young kids and never any alone time, if I can be by myself with zero noise, that’s the most refreshing thing ever. That’s probably not the answer you were looking for.
RIght so, uou have four kids, so we have to know… where is the time? What’s the most important mom lesson you’ve learned?
I’m forever wishing for more hours in the day! From the time I became a mom, I knew setting a routine would be so important to the well-being of our family. I thrive in a structured environment as does my husband. So, we stuck to a fairly rigid schedule that still works almost 7 years in. Our kids go to bed by 7pm and sleep 12 hours most nights (there’s an occasional potty emergency). That allows me to set a work schedule where I’m home in the evenings for mealtime and bedtime, then I have time after 7 to work on tasks that require undivided attention while it’s relatively early. As for a mom-lesson I’ve learned which is entirely the opposite of my work approach: have low expectations! With four little people each with minds of their own, I expect there to be misbehavior, I expect to wake up during the night, or to have a car that’s not pristine. I expect to not be able to eat organically or healthy all the time. By setting low expectations, I’m not disappointed nearly as often, I’m more patient and understanding, and in general, I’m a happier person and better mom.
MORE FROM OUR BLOG
Hollywood Roundtable: 4 Actresses Talk Sexism in Tinseltown
Take this sexism.
Given the recent reports of Harvey Weinstein's disgusting behavior, we are re-sharing this conversation, which took place this past July.
What’s it like being a woman in Hollywood? It’s a frustrating (and surely, aggravating) question on many fronts. Well, it’s like any other industry. There are moments of extreme pride and accomplishment. There are moments of doubt. Moments of anger and rage at endless sexism.
But we caught up with Natalie Morales, director, writer, and actress whom you'll see in the upcoming Emma Stone and Steve Carell flick, Battle of the Sexes, June Diane Raphael, actress, comedian, and writer who currently plays Jane Fonda's daughter and the CEO behind Lily Tomlin’s organic lube enterprise in the acclaimed Grace and Frankie, and Kulap Vilaysack, writer, actress, comedian, and the only female show-runner/EP alongside four male EP’s on Bajillion Dollar Propertie$ on Seeso to ask just that.
left to right: June Diane in Grace and Frankie; Natalie Morales for Into the Gloss shot by Tom Newton; and Kulap Vilaysack.
So, what’s it like as a woman in Hollywood?
Natalie Morales: This is a question I get a lot and I’m never sure how to answer because I don’t know what it’s like to be a man in Hollywood. I feel great. I love my industry. I love what I do and I love the people I meet.
June Diane Raphael: I love being a woman. And I love acting and writing and overall creating. Sometimes the combination of those two things can be frustrating, but being a woman is one of my favorite things to be!
Kuala Vilaysack: At the moment, I feel empowered and clear-eyed… Like Moana on the other side of the horizon. Now I know what you are thinking, “Kulap is very cool and accessible for connecting so strongly to an animated film made for children.” Thank you.
“At the moment, I feel empowered and clear-eyed… Like Moana on the other side of the horizon.”
Tweet this.
Do you ever think your job would be easier if you were a man?
Natalie: Definitely, but I think most jobs would be. For starters, I’d get paid more. So that makes it easier off the bat. Secondly, as in most jobs, people would take me more seriously. Especially as a director and writer. I’m sure there are a lot more reasons it’d be easier, but those are the big ones.
June Diane: I’m married to a man and we have very similar struggles (always wanting more out of our careers, always struggling with feeling “less than” as an artist) but I also have particular fears and concerns that (for me) feel specifically female (likability or lack there of, sexuality and too much of it/too little of it, reluctance to self promote) I think in general being a human (if you are awake to the experience) can be very challenging (men need healing for their role as oppressors/maintainers of the patriarchy as much as women need healing as the oppressed — we have both lost our humanity in this struggle). I feel this as a white person who benefits (through no merit of my own) from the white supremacist society we live in. I don’t wish to be in someone else’s shoes, but I wish to dismantle the racist patriarchal society I live in as it both oppresses me and supports me.
Kulap, you’re the only female show-runner/EP alongside four male EP’s on Bajillion Dollar Propertie$ on Seeso, has there been a time when it felt your gender held you back?
Kulap: No, probably because I have the final say on all matters concerning the show. Scott Aukerman, David Jargowsky, Thomas Lennon and R. Ben Garant continue to be incredibly supportive and I’ve benefited greatly from their experience and input. Fortunately, I’ve been afforded the space necessary to come into my own.
Do you have any specific anecdotes of gender bias?
Kulap: When we were interviewing department heads before production of Season 1, the old school men tended to direct their questions to the male seated beside me. I did not appreciate that. With four seasons of the show under my belt, I am glad to be past the craning of necks looking for the man in charge.
Natalie: I have had people tell me to my face, and mean it, that women are not as funny as men. And so they don’t hire women. This is a real thing. I have had people tell me to sit in the back of the 12 passenger van when I’m already in the front seat (I get car sick) because my male peer might like to sit in the front. I am 100% sure I have been paid less than most of my male co-stars for the same or more work. I have been thought of as a silly actress when I present work that I’m trying to direct or write.
"I have had people tell me to my face, and mean it, that women are not as funny as men. And so they don’t hire women."
Tweet this.
June Diane: Before pitching a feature film to a studio, an older male producer hid my index cards around the room while I went to the bathroom. When I returned, he had me play the “hotter colder” game while I walked around trying to find them. He then also requested I take off the blazer I was wearing to see my tank top. I complied.
That all sounds truly awful. Where are the areas where Hollywood can make progress?
Kulap: We need more women in power/hiring positions in all aspects of the business. More men in these positions need to make it a priority to hire more women. Hire women. Recommend women. Advocate for women.
June: Every story shouldn’t have one black friend or one woman to create the illusion of inclusion. Diverse casts can support more than ONE! The same goes for writer’s rooms. We need to look at this idea of “we just want to hire the best people for the job” and ask ourselves what that means. Storytelling, at least in my experience, has been at it’s best with a million different perspectives and viewpoints and life experience.
Natalie: Equal pay, equal hire, be less afraid of women, understand that women-led movies and tv MAKE MONEY, be more intersectional with your support of women, cast out of the “ordinary”, give chances to female filmmakers who are small and starting out, encourage women to tell their own stories.
So on the topic of sexism. Fun! Natalie, Battle of the Sexes is a timely movie. Women are living in the aftermath of demanding equality. What was it like being a part of telling that story?
Natalie: It’s kind of terrible that it’s timely, isn’t it? But it somehow is. It somehow feels like we’ve been fighting for our rights for so long and some people have convinced themselves that we’ve won, but we haven’t. Not by a long shot. Sure, women in America have some things easier than in other countries, but we’re still so behind. It was wonderful to be a part of that story. To show people that weren’t around when this happened (like myself) that this fight is not new, it’s hard, and it’s worth it.
Why do you think it’s important to tell now?
Natalie: I think it will be important to tell for all of time. It’s important now because Billie Jean King accomplished something by fighting back. It gives us courage and tells us someone came before us. We can do it too. It will be important in the future, when hopefully rights are truly equal across the board, to tell the story of why then needed to fight for it.
Why do you think studios are reluctant to put as much money behind female-led movies?
June Diane: The long-standing idea has been that male viewers will not care about female narratives while female viewers will care about male narratives. They fear “female led” movies will have a smaller audience and so they won’t make as much money. Wonder Woman disproves this theory as do the MANY MOVIES LED BY WOMEN THAT HAVE MADE MONEY AT THE BOX OFFICE.
Speaking of rights being truly equal across the board, do you think wage parity will become a reality in Hollywood?
Kulap: I sure hope so.
June Diane: Yes.
Natalie: I am an optimistic person, despite my snarky tone. So I’m going to say yes.
What needs to change to get there?
Kulap: A long road of greenlights to prove that our stories and our leadership have the same value. Better yet, an open highway.
June: I would love the major Hollywood agencies to start a real dialogue about this [wage parity]. I would also love every actor/writer/director to bring up wage parity in every conversation they have about what they are getting paid.
June, you’re about to launch into some positive convo with your book The Badass Woman's Guide to Running for Office and Changing the World, coming out 2019. How are you badass and how do you want to change the world?
I’m badass in that I’m a working mom. The end! But also because I’m committed to working hard to politically engage in my world. I’m calling my reps and showing up as much as I possibly can. I am also doing the internal work (much harder and more painful) to figure out where I can dismantle the racist heteronormative sexist ideology I have accepted unconsciously.
“I’m badass in that I’m a working mom. The end!”
Tweet this.
How do you reconcile the liberal face of Hollywood against the ageism and sexism that exists?
June Diane: I don’t reconcile it! I am working hard to change it.
Natalie Morales: I don’t [either]. I don’t know how. The most I can say is that I don’t work with the sexists. I’m lucky enough to be able to afford not to. I can turn down a role if I don’t like it. I will work hard to give women jobs so that they can turn down roles if they don’t like them too.
Let’s end this end on a positive note. What have you seen in your industry that excites you?
June Diane: I love what Zoe Lister-Jones just did with Bandaid (hiring an all female crew). I’m so used to seeing so many men on sets I find the idea exciting and I would LOVE to work with an all female crew.
Natalie: Opportunity for women, and successful women extending a hand to younger, less experienced women.
Kulap: Social media continues to shine a bright light on gender and racial bias, pushing us forward to be representative of the country as a whole.
It’s been thrilling to see badass girlfriends of mine, wearing hats on top of hats and getting their projects produced. Shout out and shine on June Diane Raphael, Casey Wilson, Danielle Schneider, Andrea Savage, Jessica St. Clair, Lennon Parham, Naomi Scott… this list too goes on and on, but not long enough.
MORE FROM OUR BLOG
Why Ban.do's CCO Says There's No Shame In The Hustle Struggle
Pursuing your passion isn't all glitz + glam.
Our girl Jen Gotch is back with her business advice series. This week, the CCO of ban.do + breakout star of Instagram stories is answering your burning questions on the infamous work-life balance. One of our favorite pieces of gold from JG? "There shouldn't be any shame in the struggle of doing what you LOVE!"
Check the videos below for more gems on pursuing your passions!
Q: HOW DO I PERSEVERE TOWARDS MY GOALS + BALANCE CAREER AMBITIONS WITH MENTAL HEALTH/STRESS?
Q: HOW DO YOU PREVENT YOURSELF FROM BURNING OUT?
Jen also designed a super soft, short sleeve t-shirt as a little tribute to her advice series and 15% of the proceeds will be donated to writegirl, an la-based creative writing and mentoring organization that promotes creativity, critical thinking and leadership skills to empower teen girls.
Why Genevieve Padalecki Says the World Is a Crazy Place Right Now
But nothing can stop her.
Rocking a black "We Should All Be Feminists" tee on Saturday at Create & Cultivate Seattle, digital darling Genevieve Padalecki took to the Microsoft stage to chat all things tag, snap, story, and social.
Though the Cali-native, who now calls Texas home, admits she's relatively new to the social game, she's clearly caught onto the rules. Genevieve boasts a highly engaged audience-- woman's got a 25% engagement rate. If you're wondering what that means, know it's relatively unheard of in the blogging world.
So what does the actress (she's classically trained), blogger (of Now and Gen), mom (of three), and wife (she met husband Jared on the set of Supernatural) think about this crazy, social world we live in? We found out. From how often she posts to her thoughts on political content, you've got to read through!
You launched your blog this year and saw immediate success. As part of the launch strategy you worked with skincare brand Elemis and crashed their site with a giveaway you hosted, thats MAJOR!.... How has the transition been going from social only content to long form blogs?
It’s been really surreal! I loved working with Elemis as I actually love their products, so it felt like an organic partnership that was really natural and aligned. Also, I’m breastfeeding currently as I have a 6 month old and so I’m really cautious of beauty brands that are low chemical and more natural. We decided to host a giveaway on the blog as part of our launch strategy - my followers really love a giveaway, and it was fun to create a space for them to participate! Yes, they actually BROKE the link in bio on Instagram...we were all trying to figure out why the link wasn’t working and TONS of comments were coming in, and after a LOT of confusion we figured out that they crashed the site where the giveaway was hosted! Pretty crazy!
I enjoy creating long format content because I get to tell more of a story. Long form blogs provide a space for narrative to build and for people to go deeper...I always think of social as a “tease” and a great place to foster community, but long form blogs are a DESTINATION where you can drive people and encourage them to go deeper...which is really fun in the beauty space, because we’re always looking to discover new products...but I especially love it for some more of the emotional pieces, like blogs about parenting, or an open letter that my husband wrote to our 3 children on the blog which was really rad too. The letter really moved people and was WAY too long for a social post!
"Authenticity always wins. Be unapologetic about who you are, and have no fear."
Tweet this.
What’s changed the way you create content the most in the past year? Do you love it or hate it?
I am really new to the social media game. I officially launched my Instagram prior to my blog earlier this year in March, and became really strategic about what I wanted to post about and promote. I had been private on Instagram for a while, but figured it was time!
We all know video is happening with IG LIVE and Facebook Live and algorithms propping up video the most. How are you all using it to build your businesses?
I only post once per day, and try to get more active in stories. I use my static “feed” as a place to post more curated things, and photos that I want to have a level of “permanance.” I use IG Stories to post what’s happening in real time, mainly of the kids eating...there is always a TON of food! I’m a big foodie and I love to cook, so that content tends to go there. Kids and food. LOL.
From a business perspective, your audience wants to really connect authentically. Videos, especially in stories since they delete after 24 hours, gives people a really inside look. I’ve seen a lot of engagement in stories, as well as fans screenshotting the stories because it’s much more intimate, fleeting, almost uncensored….there used to be a lot of focus on curating a gorgeous feed, which is still important, but there is so much connectivity in IG Stories, Boomerangs, videos...it’s also a place where I share my thoughts on the political climate or what’s happening in Texas (with the hurricane, for example).
There’s literally a million places we could be sharing content if we wanted. How do you decide what platforms to use? And what type of content goes where?
Social media is kind of like hosting a party. If you are creating an experience for your people, they will hang out there with you. It can be anywhere you are really, heavily engaged. Which is why there are “experts” in each space - youtube, pinterest, etc. Instagram is where I hang out because it’s the platform I’m most interested and engaged with personally.
"People are really looking for permission to be real."
Tweet this.
As a mother who shares these amazing moments with your family, how do you decide what to share and how to share it when it comes to your family? Do you stick to any self made rules?
Personally, I try to be as open as I can about motherhood being messy. My most vulnerable posts, when I felt like I SURVIVED through a day, have gotten some of the most beautiful and best responses. I think people are really looking for permission to be real. I want to create a safe space and open up some of that dialogue.
I decided to launch my new blogging business while I was 9 months pregnant, I basically gave birth to my new baby and my blog at the same time. It hasn’t been easy, and I don’t want to hide that. There is a level of perfection that people try to project on social media, since everything is so highly curated. I love a pretty picture too, but I also try to balance brand partnerships and the curated stuff that I shoot with a photographer with a selfie I shot at midnight breastfeeding my baby and zoning out to Bravo. We all can be a little more vulnerable.
You’ve collaborated with brands, you’ve put political issues into the work, which as a new content creator that can be scary-- how are you deciding on content and what you want to put out into the world?
One of my first collaborations straight out of the gate was with Pop & Suki. One of my friends is a co-founder, and when Odette was born, we decided to announce our baby name on a heart keychain with the brand and created a space for others to personalize hearts with their names on it. 50% of proceeds went to the Human Rights Foundation, and the other 50% went to Planned Parenthood. We raised over $200,000 for these causes.
Not everyone is going to like what you stand for. And that’s fine, because there are enough people out there who will show up and stand beside you to do what’s right. The world is in a really crazy place right now, and anything I can do to spread awareness I will show up and do. Maybe it will reach one person, or two, or three...that is the beauty of having a platform. Use your platform for good.
I’m constantly amazed about how many brands are aligning with more causes every day. People are really conscious right now, and awake. They want to know they are spending money with a brand who is doing something to better the world.
I also worked with SECRET who launched a new campaign about transgender people, and what it must feel like for them to walk into a restroom and feel judged. That is a reality for many people, and something that should be shared and neutralized.
Any final advice for all the content creators out there in handling whatever gets thrown their way next?
Authenticity always wins. Be unapologetic about who you are, and have no fear. Perfection is bullshit, just find your voice and have a vision for what you want to create. Make sure to stand for something. That’s how you will find your tribe, keep giving, consistently.
Photo Credit: Smith House Photography/Alyssa Dawson Photography
Arianna Schioldager is Editor-in-Chief at Create & Cultivate. You can find her here.
MORE FROM OUR BLOG
How to Trust Your Gut When the World Is Telling You Otherwise
All in a day's work.
Would you be willing to risk it all for you biz? That's what Aussie expat Koel Thomae, co-founder of Noosa Yoghurt did. And it's a route we hear many entrepreneurs take. As they say, without passion and risk, there is usually no reward.
Thomae, alongside co-founder Colorado dairy farmer Rob Graves, launched Noosa in January 2010, with the idea of bringing the sweet, tangy and full-fat yogurt of Australia to America. They are now in the full swing of things, developing new flavor profiles that customers can't get enough of.
So today, we’re talking trusting your gut. You know, going with that undeniable feeling - even when the world is telling you otherwise. Read through as founder Koel Thomae shares her experience keeping it 100 while scaling her company and why she thinks it’s ultimately the core of their success.
DIG IN.
How much of your new flavor offerings is driven by data and market research?
In the early days it was all instinct. As we've grown up into a national brand and face more competition for shelf space we obviously have to be mindful of what's happening in the category and if we are missing any of the top tier flavors. But ultimately we want to deliver a wow taste moment and aren't afraid to walk away from a flavor if it doesn't achieve that mark by our own internal tastebuds!
How much is driven by trusting your gut?
So much. I think too much consumer research can be crippling in innovation. If you love food you know what tastes good and that to me is the ultimate barometer.
Is that still an essential part of being a woman in business for you?
Absolutely! The few times I haven't listened to my gut it has ultimately been a bad decision. But I also take every mistake as a learning opportunity versus beating myself up.
"The few times I haven't listened to my gut it has ultimately been a bad decision."
Tweet this.
Are flavor profiles and the new “mates” driven by trends that you’re seeing in the food world?
We gain insights and inspiration from so many sources in the food landscape, from farmer's markets (can someone please grow more Dapple Dandy pluots so we can launch this flavor!) to the culinary world to looking beyond our category in the grocery store. We have seen a rise in snacking as a whole and know that yoghurt consumption is still underdeveloped compared to other global markets and this was the starting point in our thinking for mates. As we developed flavor profiles we absolutely knew coconut had to be part of the lineup - this flavor has exploded beyond the traditional pina colada of days past!
How do you get ahead of trends in the food world?
I often think of myself and my team as flavor/food trend anthropologists. We all have a passion for food and travel and these in tandem allow us to see and taste so many new things that we bring back to our internal think-tank so to speak. I've taken both national and global food treks (did I mention that I LOVE my job) and we see more ethnic flavors showing up across categories, more spice, more fermented foods. Obviously not everything lends itself to yoghurt but it's a great framework to ideate within and it keeps us at the forefront of trends.
Noosa has really exploded over the last year. We see it everyone. People are freaking out over it. Part of how you continue to innovate is through flavor. What else?
I know, I have to pinch myself at how much people love noosa. Beyond flavor I believe our success is a testament to staying true to who we are and that's making bloody good yoghurt, staying grounded, always making sure we hear and respond to our fans and ultimately having fun.
How do you test new flavors in different markets? What kind of strategy goes into wide-releasing new flavor profiles?
We are so fortunate to have had amazing support from our retailer community in Colorado in tandem with the best fans a yoghurt could ask for. This has allowed us to use our backyard as a test market as we push the boundaries on what is expected from yoghurt, like our sweet heat launch. We also love to reward our Colorado base with special batch flavors like Palisade Peach, available this summer. But we also know when we've got winners that can go national out of the gates like our new Mates.
What’s your favorite flavor in the newest "match" batch?
Maple ginger! I'm a ginger fan and I love that we haven't shied away from delivering on that flavor promise!
And we need to know, how much yoghurt are you eating daily?
I'm a passion fruit noosa a day kinda gal! But now that we have this amazing Mates lineup it could be noosa for brekkie, afternoon tea & dessert!
For more from Koel and how she launched her biz, click here.