Why One Model Called This the Best and Most Diverse Panel Ever

“Sometimes I wake up after days like yesterday & I think “how is this my life?” How did I get so incredibly lucky to not only speak on panels about body positivity & being a boss with some of the strongest women I know, who happen to be my friends and who are ACTUALLY CHANGING THE WORLD?! I know the answer, I got here from really hard work, privilege & never taking no for an answer. Not listening to people who said I was too short, too fat, too tattooed, too outspoken, too much, myself. I was reminded yesterday that there is still so much work to do, and that we ALL have to keep showing up for not only ourselves but marginalized bodies & people. Thank you to @createcultivate for having me & to @jessbeegood from @livestrong_com for moderating the best & most diverse panel I’ve been a part of to date.”

So wrote Tess Holliday on her Instagram following Create & Cultivate Los Angeles this past Saturday. Joining her on panel, were @ihartericka, @mamacaxx, @mynameisjessamyn, and @danikabrysha. The group of women went in on everything from the “body positive” movement and whether they believe in it to how they identify. 

Below are some of the amazing highlights from the panel. 

Jessamyn Stanley
Yoga teacher, body positive advocate, and writer    

Jessica Bordner Photography

On panel, Jessamyn said she’s interested in disrupting the industry beyond visibility. She not only wants to be seen but to be heard and understood.  

“I came to body-positivity to really understand myself in a more whole way. I am attached to the understanding for all human beings that who we are on the inside dictates who we are on the outside.”

“I have so much conflict, thinking about where we are with body positivity and actually cracking the mainstream. I am one of very few fat, black, queer, yoga teachers. Or that’s what people think. It’s patently false. There are so many people who look so many different ways. The fact that anyone would find my presence anywhere surprising is frustrating on a deep level.” 

Though she says she never intended to be the face of a movement, and still doesn’t think of herself in that way, she’s not mad at it. “If there is going to be a cracking of the mainstream, I’m not upset to be in that space. Visibility is critical. Living my truth and just existing can have an accidental purpose.”

She continued, “I think we need to get to a place beyond television, advertising and movies to be our ‘goals’ for life."

Eff the rules she said.  Do what you do. Love who you are. That’s the only plan."

Ericka Hart
Cancer warrior, activist and sexuality educator

Jessica Bordner Photography

Ericka Identifies as a black, queer and femme woman. She spoke on the importance of being clear with how she identifies because it holds weight in a room. She mentioned that when people feel uncomfortable with her being queer, it’s a reflection of a problem they are facing internally. “If someone has a problem with me being queer, they really just have a problem with themselves,” she told the room. 

“I’m used to not seeing myself,” said Ericka. “But I’m really interested in disrupting beyond viability. So yes, I walked topless at New York Fashion week, and that felt amazing. But what I’m interested in is the fact that W Magazine just released at stat that said 0.4% of [fashion] shows this year were diverse. I don’t know how many shows exist at New York Fashion week, but there are many. If you look at the Fashion industry it’s not interested in being diverse and it’s not interested in giving it back to the black and queer and trans people who invented it. I’m interested in actually making the institution different— the system different. We have to be critical about diversity and inclusion. It’s so much more than visibility.” 

Tess Holliday
Model, Author, Momma & Feminist Founder of @EffYourBeautyStandards  

Jessica Bordner Photography

“We all should just do whatever the fuck we wanna do. And whatever feels good for us,” the model said to a cheering crowd. 

“I didn’t see anyone who looked like me. I wanted to be the person that I didn’t see. I started putting myself out there on social media. I’ve been doing it now for eight years.” As a US size 22 Tess told that crowd that she is still the only model for her height and size signed to a major agency. But she is committed to seeing that change.  “I’ve accomplished what everyone said was impossible, and I’m hoping to help other people do the same.” 

Tess also spoke on how she had to break away from waiting on other people to reassure her on things. She used to be stuck in a place where she needed her decisions validated by those around her, but she’s not interested in that anymore. She now knows that she has the power to reassure herself.     

"My best piece of advice would be to be yourself and be authentic. Do something that you love, and don’t be afraid to not do what you love. Just go for it!"

Danika Brysha
Plus size model and founder of @ModelMeals

When Danika started her modeling career she was faced with tons of negative criticism around her size and her curves.

She said, “I heard from people, ‘You have such a pretty face,' but they were just insinuating the rest of me wasn’t up to par, and that just wasn’t true.” 

“I spent my whole life feeling like not enough. To get into the plus-size industry and recreate my normal of what beautiful looks like is incredibly powerful.”

MamaCaxx
Survivor and Role Model

Jessica Bordner Photography

“Body positivity is really embracing marginalized bodies,” shared MamaCaxx. 

“In college I used to have a cover prosthetic. My goal was to hide and conceal. The very first time I decided to take off that cover, I remember it took me two weeks to actually leave my house. I had so much anxiety.” When she did leave the house and subsequently decided to have a photoshoot with a metal leg, Caxx explained that the recurring comments surprised her. “People were commenting that they’d never seen a black girl with a prosthetic,” which she said, is not her world. “What you think of disability is not what it is at all. It’s only one identity. And it crosses all people. Black, white, queer, women, men.”

She continued, “In the fashion industry I don’t see a lot of people with visible disabilities. But what you gain from fair representation goes such a long way.” 

What brands do you think are succeeding at fair representation? Let us know in the comments!

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The 10 Best Quotes from #CreateCultivateLA

We're not your typical conference.

We have magical shit that happens. From keynote Kim Kardashian dishing her best career advice to our audience (she's not into lazy) to Chrissy Teigen real talking going back to work with postpartum depression, we're sharing some of our favorite mic drop moments from the day. 

Chrissy Teigen: It’s important to do something you love on a daily basis.”

Kim Kardashian: “Show up. Do the work. Don’t be lazy. There’s no short cut.”

Aimee Song: "You should find joy in just creating and posting content, not the numbers. If you don't, then you should do something else." 

Kim Kardashian: “You have to have your shit together mentally, to put out great product.”

Lauren Conrad: “Whatever you do, you’re going to have tough days. So make sure you have as many great days as you can.” 

Nina Dobrev: "I stop following people if it looks like they're just posting because they're getting paid to do something."

Traci Inglis of ShoeDazzle & JustFabOnline: “Being a business owner is a status, being an entrepreneur is an attitude.” 

Anine Bing: “If you surround yourself with great people then you can achieve higher goals.”

Kimmie Greene of Quickbooks: “What comes easy to you is still a gift. Don’t feel bad when you charge what you're worth.”

Jen Gotch of Bando: “Take connection over transaction.”

Have favorites from the day that you want to share? Comment below!

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WorkParty Fireside Chat: How Refinery29 Co-Founders Actually Met

Refinery29 started out of a 750 sq. ft apartment with a $5,000 dollar investment. Today it's a global empire. And at Saturday's Create & Cultivate LA, co-founder Piera Gelardi shared with a crowd of over a thousand women about the brand's roots and it's commitment to inclusiveness. 

In a WorkParty fireside chat with C&C founder Jaclyn Johnson, the two got down to brass tacks 

On Starting

“I started Refinery about 13 years ago with three co-founders.” Though Piera studied art, she knew she didn’t want a solitary career. “I grew up in a family business. There were always people around. So I knew I wanted to start looking at careers that would bring the artistic side of me out, but that would also bring out my entrepreneurial spirit and love of collaboration.”

She got an internship at a publication called City Magazine. “It was a great experience because it was very small and hands-on. I learned about the design side, about styling, and I also learned a lot from my boss, the executive editor, Christene Barberich, who is also my co-founder at Refinery.”

“I worked there for a couple of years but I started to feel fatigued by the magazine cycle. I wanted to start something on my own.” When she and her other two co-founders, her then-boyfriend, now husband, Philippe von Borries and Justin Stefano, needed an editor, she told the two to call up Christene and ask if the brilliant editor knew anyone. Christene surprised Piera by her desire to get involved in the idea.

“She called me up and said, ‘I think this is an amazing idea, I want to get involved, but I can only get involved is you’re actually committed,” Piera explained, crediting Christene as the person who really convinced her to take the jump.  “That was the moment I decided I was really going to commit myself to it.”

On Cultivating the Career of Her Dreams

“Some people have a long-term vision of where they want to be and they make the plan.” Piera explained. “But I’ve been someone who’s needed to try something and respond to it. Really give whatever I try I full shot.”

“Bringing joy, satisfaction, and leaning into your own strengths at work is so necessary,”

“I think bringing joy, satisfaction, and leaning into your own strengths at work is so necessary,” the co-founder shared.

On the Birth of 29Rooms

Piera knew she wanted to do something big for the ten-year anniversary of the brand.

#WorkParty. Right?! 

“We wanted to celebrate ten years as a brand. We wanted to honor our roots and style. But also celebrate all the different topics that Refinery now covers. We wanted to create an experience that would disrupt fashion week by being inclusive.”

29Rooms Is Refinery29's funhouse Of Style, Culture, And Technology. Fans get to experience Refinery29’s imaginative spirit IRL through an interactive funhouse of style, culture, & technology, brought to life by a group of global artists and visionaries across mediums.

Bringing fashion, culture, and style to the people has been their goal from the get-go.  

“Fashion is very exclusive, very didactic, and designed to make you feel bad about yourself and make you feel insecure,” shared Piera. “We wanted to create a space that celebrated self-expression and individuality. In the beginning we didn’t feel like part of the fashion world, but we loved what style represented as a form of expression. We’re always looking at what’s missing and how we can better serve our audience. Always looking at who we can create space for.”

Elevating different voices is built into the R29 ethos. ‘It’s always been important to listen to our audience and listen to our team. The Refinery team is our audience.”

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4 Beauty Bloggers Share What Beauty Means to Them

What does beauty mean to you? It's personal, we get it, but it's a topic of note lately and one we'll be chatting about at C&CLA this Saturday. 

As such, we had the most brilliant brunch with Clinique to kick off #CreateCultivateLA and it was a blast! Moisture surge was a hit! Millennial pink was the color. Beauty was the topic of discussion.

Destiney aka: Mom Crush Monday told us that Moms all around the world epitomize beauty to her. We asked her and Denise Vasi how they are teaching their daughters about beauty.

Destiney says, "Moms just radiate so much light and beauty to me. I teach my daughter about beauty through affirmations. We talk about being beautiful from the inside out."

Denise Vasi shared that when teaching her daughter about beauty, "The most important thing I want her to know is that beauty starts from the inside and whatever natural state she's in at any moment, that is when she's the most beautiful."

Specs and Blazers aka: Nike shared with us that she feels the most beautiful, "when I'm creating and writing for my blog."

Sazan says her two-month-old daughter epitomizes beauty to her, "because she's perfect!" We believe it.

Melissa Alatorre's definition of true beauty is, "Being confident in who you are and being yourself and never changing because you are unique and beautiful just the way you are."

Sophie Elkus and Simply Bianca Alexa both say their mothers define beauty for them. Sophie loves that her mom is caring and cooks for her. Moms are the best.

Bianca shared that her mother and grandmother epitomize beauty for her, "because they're such strong and powerful women and ever since I was little they've taught me to be comfortable in my own skin and to love who I am."

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How To Remember To Eat Lunch At Work

The week of C&C is a crazy, wild ride.

And we’re all along for it, but sometimes we forget to eat.

Which, everyone, including your mom, knows is vital to your overall well-being, brain health, and sanity.

Drink water. Eat food. It shouldn’t be that hard, but it is. Your adrenaline takes over. And in the midst you forget to feed yourself.

Here are some reasons why that’s a horrible idea.

SKIPPING LUNCH SLOWS YOUR METABOLISM

Also, it slows down your ability to quickly process information. What you want to do when you hear your stomach rumble, is answer the call. Sometimes that means opening up the little “Postmates” app on your phone  .

SERIOUSLY, TAKE YOUR LUNCH BREAK.

Disconnecting from work mid-day can actually GIVE you an energy boost and make everything run more smoothly. When it comes to event production, there are so many tiny balls in the air and skipping lunch ensures that some of those balls will drop. Our Senior Event Producer, Adri Contreras, knows that ordering lunch is key, especially when it comes to long grueling days onsite. But who has time for that?! (Not us.)

Luckily, Postmates stepped up and sent the crew a healthy spread from Kye’s. It’s a health-focused eatery with a ton of options-- from organic gluten-free wraps and vegan yummies for the plant-based eaters on our team, it filled our team up, without leaving them sluggish. Which, says Adri, is exactly what we need during the day.

SMART WORKERS MANAGE THEIR WORK/FOOD ENVIRONMENT

Like we’ve said, don’t work so hard that your plate is full but your stomach is empty.

If you want to work smart, you have to be smart. That means powering up on healthy options.

Luckily, Postmates delivers anything from anywhere. And on the days you know will be insane you can even schedule your wrap delivery ahead of time. That’s like the grown-up version of packing your lunch. #SorryNotSorryMom.

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WHAT TO EXPECT RUNDOWN – LA 2018

Hey C&C LA Squad! We are so excited to get the LA party started! There are so many amazing things coming your way (ahem, Kim Kardashian West) but before we get any closer to the big day, we wanted to give you a sneak peek of what to expect. 

Attendee Happy Hour

If you’ve never been to a C&C attendee Happy Hour the night before the conference, you are in for a treat. Please bring your badge for entry or your attendee confirmation. 

Not only do you get to mix, mingle, and network with fellow C&C attendees (bring those biz cards) you’ll also get a your first big (head) shot. 

LinkedIn is providing headshot and Linkedin page optimization services. That’s right. You’ll look totally pro, before you hit the C&C circuit the next day. Plus we'll have plenty of mocktails from La Croix. 

Address: Rolling Greens 7505 Beverly Blvd, Los Angeles CA 90036

Limited parking will be available onsite. We recommend taking an Uber or Lyft. 

ON to the conference… 

ALL DAY FUN

POP-UP MARKET

At every C&C Conference, we have a roster of incredible brands that set up pop-up shops to give our attendees amazing and unique experiences. There is a little something for everyone. Here are the incredible things you can expect to see at the market in LA.

Make a .gif with La Croix

Stop by the La Croix photo booth and visit the live artist who will be sketching attendees in their cute outfits + La Croix can in hand! 

The Little Market

Get empowered and check out a shoppable market in the pop up lounge by The Little Market --featuring bags and accessories, candles, homegoods and more! They are all about "empowering female artisans around the world," which is empowering to us. 

Supergoop!

"Find your shade bar" manned by Troop Supergoop! Bartenders stocked with powder and other Supergoop! Faves. Match your shade and get a glam takeaway.

Slip Silk

Who doesn't love a good Hollywood Celebrity beauty secret? Stop by the Slip Silk pop up and get a free custom embroidery. Learn why all of Hollywood’s stars, stylists and dermatologists can’t stop talking about this luxury beauty tool. 

Simon G

If you’re feeling a little adventurous be sure to stop by the Simon G. booth and get ready to shine bright like a diamond. Simon G Jewelry will be offering piercing on site. 

Quickbooks

The coin savvy Quickbooks team will be holding office hours for all attendees interested in some onsite financial advice. It's tax time. Take advantage of this. 

Office Hours with QuickBooks

12n-12:30 p.m.                Lisa Greene-Lewis, Taxes & Self-Employment
12:30 – 1:00 p.m.           Paco de Leon, Finance for Creatives
1 – 1:30 p.m.                  Lisa Greene-Lewis, Separating Business & Personal at Tax Time
1:30 – 2 p.m.                  Paco de Leon, Side Hustles & Money
 
5 – 5:30 p.m.                  Kimmie Greene, Beyond the 1099 – When (and Who) to Hire

5:30 – 6p                        Kimmie Greene, Know Your Value – How-To Contracting Tips

Saje Natural Wellness

Stop by the Saje pop up to learn about plant-based remedies for common ailments like sleep, stress, headache, cold & flu and tummy upset. The first 50 people to make a purchase will also receive a complimentary limited edition ‘100% natural’ t-shirt!
 
Saje connects people with the healing power of plants, offering 100% natural essential oil blends, body care, and home environment products that are sustainably sourced from nature’s most beneficial plants. 

Rolling Greens

Rolling Green is hosting a popup plant shop. Get ready to figure out the next Fiddle Fig. What’s better than greenery? Not much if you ask us. 

Mott50

Shop and snap the selfie you’ve always wanted at Mott50’s Create & Cultivate pop up.  Choose from their Chrissy Teigen and Luna Legend approved Avocado styles or the chic new prints from their Resort 2018 collection and receive 20% off your purchase!

Cabi

Stop by the cabi suite for a complimentary styling session. Think you’ve got great style? So do they! Sip some champs and learn all about cabi’s unique career opportunity that lets you be the boss, call your own shots...and look absolutely fabulous doing it! They know you’ll love your look, so you can order one piece from cabi’s Spring 2018 Collection after your session, on the house. Spots are limited, and by appointment only—RSVP here. 

noosa

noosa yoghurt is hosting Mentoring Circles: Finding Your Mate at their booth! Sign up at their booth to participate in a mentoring session with co-founder Koel Thomae! Sessions will take place during the 5-6pm break at the noosa booth. To reserve a spot, visit the noosa booth ahead of time, and grab yourself some bloody good yoghurt while you’re at it!

Little Words Project

Don't miss out on the Little Words Project pop-up where you can enjoy 15% off pricing on their bracelets, as well as, write a note on the "kindness wall” and leave inspired to share kindness all day.

Wedding Wire

Wedding Wire’s pop up is full of colorful fun! Check out their confetti bar to pack your party in your purse. And if you’ve got a shiny new ring finger accessory, chat with their reps on how to make your big day, the best day ever! 

Blue Sky

Blue Sky is SO, totally excited to present their personalized planner + notebook program at Create & Cultivate LA. They can’t wait to walk attendees through their one-of-a-kind, completely personal way to plan their year. Take 2018 by storm and personalize your very own planner or notebook in their booth (with a special code just for C&C attendees!), and be the first to get a sneak peek at their newest designs to come!

RXBAR

If you aren't familiar with RXBAR, they make a whole food protein bar with simple, clean ingredients. Coming in thirteen delicious flavors, each bar packs 12 grams of protein and is gluten free, soy free and dairy free.  They are perfect for an on-the-go breakfast, pre/post-workout fuel or a convenient snack.

Be sure to stop by their pop-up to talk all things RXBAR. They'll be sampling various flavors, playing Plinko, and giving away some RXBAR swag.

LIVESTRONG

Time's up on sexual harassment and assault! But there's still work to do. LIVESTRONG contributor, self defense expert, 3rd degree black belt and creator of Stilettos & Self Defense, Jennifer Cassetta, teaches women around the world to feel more strong, safe and confident from the streets to the boardroom. She empowers women to communicate boundaries and fight back when we need to. At LIVESTRONG's C&C booth, Jennifer will be showing you how to use how to use your body as a weapon. She'll lead you through emotional and physical self defense moves to help you kick butt and unleash your badassery into the world. RSVP below!

Shopstyle

Join the Shopstyle pop up to connect, share, and create. In collaboration with Instagram-artist I Scream Colour, a larger-than-life 'Collective Art" experience will allow guests will contribute to the piece on site, while connecting with ShopStyle members directly. The final creative piece will be featured on ShopStyle platforms, at future brand activations, and more. Discuss monetizing your blog and social channels. Learn more about their campaigns and exciting new opportunities to expand your influence. Don't have a Shopstyle account yet? Sign up with one of their team members at the event, and you’ll get $50 to your account.

Living Proof

Pop in the living proof photo booth with some of your new friends and learn some new styling tips and tricks with celebrity stylist Mara Rosak. Get a sneak peak of some new living proof product too!

The Mine

Don’t miss The Mine’s furniture and home décor giveaway at their pop up booth. You’ll also get the chance to snap the perfect polaroid in this Instagrammable urban oasis.

Richer Poorer

Grab a t-shirt at the Richer Poorer booth and get custom chain stitching on the front pocket. What’s better than a custom t-shirt!? 

Soko

Experiencing the soko way through on-site personalization of their Iga Cuff where you can add initials to the bracelet. You’ll also get info on their best-sellers & sneak peak of the spring collection!

organicgirl

Lettuce help you shine! Sip organicgirl’s brand new hydrating and nourishing bevvys, see what your favorite greens brand is up to and snap a photo of yourself with their highly grammable living heart wall.

FabFitFun

Stop by the FabFitFun pop-up for one of two exclusive boxes curated just for Create & Cultivate attendees. If you’re a VIP ticket holder, you’ll receive your first box for free! Choose from either the “Boss Lady” or “Queen of Content” Box, packed with more than $300 of hand-picked beauty, fashion and lifestyle products from brands like FOREO, tarte, Oribe, and Living Proof.

OM Digital

The OM Digital pop up will be a guaranteed IG opportunity. Their fun video booth will make you want to grab your new friends and make magical shit. Stop by for string art, IG vids and more!

Framebridge

Get some art deco inspiration at the Framebridge pop up on site. You can never have enough inspo for ways to hang frames.

BEAUTY BUZZ

The Glam App

It's a long day, but The Glam App is on deck for all your hair and beauty touch-up needs. From a fresh lip to a festive braid, they'll have you looking fresh. 

Neutrogena

A Saturday is just not complete with a face-mask right? The Neutrogena face mask bar will you give you a chance to learn the proper techniques and real benefits of using face-masks to get the most out of them. 

Nordstrom Beauty

Meet the team of professional Beauty Stylists for Nordstrom beauty to look and feel your most fabulous. You’ll get to try one of their hot trends for spring or elevate your natural beauty. Check out all their favorite brands (Charlotte Tilbury, Tom Ford and MAC, to name a few). Don’t miss their experience wall to play and sample (face mist, anyone?), plus free sparkly pink tote bags and goodie packs to take with you.  

Dermalogica

Dermalogica will be hosting a "build your own skin kit" activation where attendees can pick from best sellers and targeted products that fit their needs. Skin isn't one size fits all, and therefore your skin care routine shouldn't be either! You’ll also receive a fun cosmetic bag to hold all your goodies on your way out!

TRESemme

Leave your #HairStatement at C&C after checking out the TRESemme styling station. Stylist Justine Marjan will be styling in their booth during break.

Nudestix

You’ll have plenty of chances to get Instagram ready at C&C and the nudestix booth is one of them! The nudestix team believes a natural look is a perfect fit for any face and a touch of color here and there is enough to bring out our finest features, so check out their beauty products for face, eyes and lips. They'll be doing touchups all day long! 

Biossance

Try a sample of the Biossance Probiotic Gel Moisturizer and 100% Squalane. You can also experience a “Sugarcane” field to see where all their ingredients come from.

EcoTools

Check into the EcoTools 'Glamping' stations. Choose a station you want to highlight (face, eyes, finish, etc.) and then experience their eco-friendly brush sets and products. Once you’re feeling fierce, check out the fun photo booth for a picture perfect moment!

GRUB HUB

Breakfast with Health-Ade

+Smoked Salmon (or market veg) Tartine with Kite Hill Cream Cheese
+noosa Yogurt and Purely Elizabeth Parfait with Market Berries
+Barney Butter Overnight Oats with Chia and Blueberries
+Assorted Pastries: Almond Muffins with Chia, Hemp, and Flaxseed; Noosa Yogurt Lemon Loaf; +Chameleon Coffee Coffee Cake

Lunch with Flowerchild

ALL DAY SNACK-AGE

Purely Elizabeth : All the granola samples

Suja : Stay hydrated with a variety of healthy juices

Health ADE : drink up with their onsite kombucha mixologist

Crown Royal Bar : Check out the Crown pop up to take pics with polaroid cameras with your new friends and enter to win a camera to take home with them.

HAPPY HOUR GRUB

Jewel - Ebony  + Ivory Chia Pudding, Emerald Kale, Pad Thai

HomeState - Brazos Tacos, Brisket Tacos, Queso & Chips

Same Same - Spicy Laab and Mini samples of Thai Iced Tea

Baldoria - Citrus Stuffed Endives Fresh Ricotta Toast with Vanilla Kumquat Compote

Pixsweet - Custom popsicles

EXPRESS SPOTLIGHT

According to a recent study from Express and Levo, pursuing passion in a career is a top priority for women. Join their spotlight session with Patrice Croci where they'll discuss exactly what women want from their career and the growing popularity of side hustles.

MEET THE SPEAKERS during BREAK

+ Nina Dobrev will be hanging in the Reebok Booth 

+ Denise Bidot will be kicking it in the LIVESTRONG Booth 

+ Maria Hatzistefanis will be signing her book “How to be an overnight” (already an amazon best seller) 

*VIP PERKS*

Techstyle 

They're giving you the ultimate #closetgoals experience! Create your own meme and enter for a chance to win a year worth of shoes + get styled from head to toe by JustFab & ShoeDazzle!  Pop by our booth, snap a photo, mix + mingle with the ShoeDazzle + JustFab social teams.

LOLA 

It’s a very important period perk. We’ve got LOLA in the bathroom and tamp samps for all VIPs! 

The Glam App 

Hair done, nails did. They've got a nail art station for VIPs only.  

PRO TIPS

Things to Bring with You To C&C

Make sure to bring a schedule of all the things you want to hit up day-of, it’s a day filled to the brim with activities so coming with a game-plan is key.  

Also in the spirit of good networking, make sure to pack extra business cards. You want to be able to hand them out throughout the day so don’t short change yourself. 

Keep an eye out for your attendee gift box that should be coming in the mail! We are so excited for you to receive, make sure to share it on social with us using #CreateCultivateLA! 

Who's ready! Comment below to say hello to fellow attendees. 

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Meet Three Enterprising Women Who Make Their Own Hours

Three women from three different cities with different backgrounds and dreams have all discovered a career they can control—where they’re in charge and defying the rules of today’s workplace.

How? Cabi. These three cabi Stylists turn homes into “alternative stores,” changing the way women shop for fashion—and the way they work.  But beyond providing a solution to the frustration of modern day shopping, and earning a meaningful income while doing so, cabi Stylists are all about lifting women up, inspiring them to look and feel great, and becoming their best selves. 

We’re dishing more.

Hannah Tomlin from Franklin Tennessee joined cabi as a Stylist in 2015. “I’d always dreamed of having a career in fashion,” Tomlin says, but admits, “Internally, I battled how to be part of this industry without getting engrossed in a culture that makes women feel like they aren’t enough.” That is, until she found cabi.

Katrin Brown, from Long Beach, CA has been a cabi Stylist for four years. Brown says, “As a young girl, I watched my mom build a sustainable business from home.” It was through that lens, as well as her mom’s mentorship and leadership, that Brown realized why building a cabi business was such a smart move for her future plans. She began her cabi career in 2014 and hasn’t looked back. She also has a full-time corporate career. Talk about hustle.

Archina Kumar, known to her friends and family as Cheena, also became a cabi Stylist in 2014. It was a decision the Northern Californian came to after pursuing multiple jobs and career paths that left her feeling unfulfilled. “I wasn’t passionate about my work, nor did I have the flexibility I needed.” For Cheena, cabi was a perfect solution. Given the flexibility to make her own hours, while also maintaining the ability to connect with people and transform women’s lives, Cheena found her passion.

Created as a way for women to live the life they’ve always wanted, cabi has changed the way women shop and work during the last 16 years. As more and more women grow frustrated and overwhelmed with the traditional shopping experience, cabi offers a solution that, amongst a digitally connected age, is grounded in human connection and relationship through independent Stylists who present the seasonal collections at home shows for groups of friends.  

As a company dedicated to helping women create & cultivate the career of their dreams, we wanted to hear more from the women creating their dream careers with cabi.

More below.

Why was it important for you to take your career into your own hands?

Hannah Tomlin: After working 7+ years as a dental assistant (and countless other jobs), I realized the best I could hope for the future of my career was a small raise, if or when my boss would allow it. I also quickly realized I had a limit on my personal growth potential and I struggled to stay motivated. I felt like I was living to work without time for friendships, relationships, and the things that meant the most to me. When considering cabi, I thought, “Wow. This might be a really good opportunity for me to support myself.” I took the leap, and within a year and a half, I was able to quit my other jobs and just do cabi.

Katrin Brown: I remember I’d tell my friends my mom didn’t work because, in my eyes, she was always with me and my two siblings…whether she was cheering us on at our sporting events, helping out in our classrooms, chauffeuring us around from one activity to another, or getting dinner ready.

I came to learn that cabi provided her an opportunity to be a professional businesswoman doing something she loved with the flexibility to be a full-time mom. As I started my professional career, it was important for me to be part of a company that was more than just clocking in and out. I wanted to find a career that excited me, challenged me, and allowed me to do meaningful work. Most importantly, I wanted to maintain a work-life balance that allowed me to be fully present in my family, just like my mom. Cabi has given me the opportunity to do exactly this—and it’s fun!

Cheena Kumar: Before cabi, I held many different jobs, from a speech therapist on a Native American reservation to admin support and even a Zumba instructor. I was left in a challenging place where I needed a job and needed to connect with people since I was miles away from home. I also knew I needed the freedom and flexibility to pursue my passions that fulfill me, which is music ministry at my church. Cabi has given me all of this and provided the flexibility for me to do both.

Above: Katrin and her fave-- the Amour Dress.

In what ways does cabi allow you to redefine the rules of the workplace?

CK: As my own boss, I’m able to decide my hours, as well as the amount of time and effort I put into my business. More importantly, my work is meaningful and fulfilling—serving women and helping them feel confident in their own skin, letting their true beauty shine. For me, it’s not all about the clothing, it’s about the connection with each of my clients.  We really get to personally know our clients, and what works and doesn’t work for their lifestyles and bodies.   It’s not a relationship purely based on digital connection, it’s a personal relationship where I can become their go-to-fashion resource.

As a cabi Stylist, I have the privilege of working alongside incredible women who encourage, motivate, and inspire me. We’re always helping each other grow personally and sharing ways to grow our business. I’m so proud to be part of a company that’s transforming women’s lives through relationships.

KB: I’ve been able to completely redefine the traditional workplace through my cabi business because I get to manage it from home (sometimes in my pj’s!), call my own shots, set my own hours, and be my own boss! I have the freedom and flexibility to take my business with me wherever I go. That’s not the structure of a typical corporate job.  When I’m not managing my business from home, I’m enjoying ladies’ night out with incredible women of all backgrounds and giving them an opportunity to build their wardrobe without having to go to the mall or shop online.

Above: Hannah and her fave-- the High Slim Jean in white. 

HT: Cabi allows me to be my own boss, make my own schedule, and earn a substantial income with no ceiling, all while uplifting and serving women. I don’t know of another career or job that allows even two of those things at once! Starting a cabi business comes with all the rewards of being an entrepreneur without the risks and cost of starting a traditional retail business. We are making women look and feel good every day, helping them discover their personal style and building their confidence, which translates into every part of their daily life. You can see that change on the inside for women.

What’s been the most exciting part of working for yourself?

KB: The most exciting part of working for myself is knowing I’m investing in myself and there’s no cap on my earning potential. I work to live and don’t live to work. I feel fortunate to build this business over time alongside my full-time career and know effort over time will set me up for success as my family grows.

I WORK TO LIVE AND DON’T LIVE TO WORK.

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CK: I love that I’m my own boss! I have the freedom to be true to who I am. I enjoy the flexibility of being in control of my work hours, time, and effort I put into the business, giving me time for other passions of mine. There is no one else putting pressure on me and that’s a beautiful thing.

HT: My cabi business has been so rewarding and amazing—better than I could have dreamed! I never thought I would be my own boss and now I know there is so much freedom in that. I’m able to make time for what is most important to me. I feel more confident and content saying “no” to things that are unnecessary so I can focus on the things that matter. It’s such a blessing to have the ability to be my own boss! I can work as much or as little as I want in a way that allows me to balance all of the other responsibilities in my life.

What makes the cabi entrepreneurial opportunity unique and different from other businesses?

CK: Together, we’re changing the way women shop and work. The cabi opportunity lets us turn homes into what we call “alternative stores” without the overhead of a storefront. And, there isn’t the risk of a traditional entrepreneurial business—cabi has my back every step of the way and I’m surrounded by a community of like-minded women who support me at every turn. I’ve always felt that cabi is so much more than just a clothing brand. It’s a community of women that empowers other women to look and feel confident inside and out. I haven’t found this anywhere else.

HT: The most unique thing about cabi is the way cabi Stylists are all independent, yet we are in this together. We often say “You’re in business for yourself, but not by yourself,” and that’s because I’m surrounded by nearly 3,500 cabi Stylists who are here to support me and a Home Office that gives me the tools and training to be successful in my own business. We each run our businesses in a way that fits our personal lifestyles and work toward our own personal goals, yet there is not an ounce of competition between Stylists. I can’t imagine attempting this business without the love and support of my cabi community. It makes my life and my business so much richer and helps me to be a better Stylist.

Above: Cheena and her fave-- the Franklin Blouse.

How has your cabi business brought you financial security?

CK: As a single woman, it’s great to know I’m substantially contributing to my savings and building my future. When the time comes to get married, I know I can contribute financially and that’s such an empowering feeling. I see unlimited financial growth opportunities in my cabi business and I feel great assurance that I’m in control of my financial plan. As I continue to build my team and expand my business, my income can become sufficient for my needs for many years to come. But beyond just financial security, I get to do this business in a supportive and collaborative community of strong entrepreneurial women. 

KB: I run my cabi business alongside my corporate career, which has brought me and my husband financial security in so many ways. Through my added cabi income, I was able to offset some of our wedding costs this past fall, I’m contributing to the down payment on our soon-to-be first home, and it helps fund the vacations we value so much!

How do you time manage when you don’t have a “boss” or “office?”

HT: It definitely takes discipline and organization. This is still a learning curve for me, but I’m always getting better and sharing ideas and tips with fellow cabi Stylists! In fact, we have regular calls with our teams so no one is ever left on their own; it’s our time to collaborate, get new ideas, and support one another. I try to keep a steady sleep schedule and routine to create the feel of getting up and going to the “office” and to maintain productivity.

KB: Cabi has given me the tools and training I need to be my own boss lady! I’m on top of my calendar to stay organized and manage my time. Setting “business hours” is key to making time for my husband and hobbies. My planner helps me prioritize my to-do list, achieve my goals, and stay focused on what’s most important.

And of course. We need to know. What’s your favorite fashion piece for this spring season and why?

KB: I’m loving the Heavy Petal trend and I adore florals in every variety—especially mixing florals and stripes. My favorite fashion piece is one-and-done dressing seen with the Amour Dress and the Simple Playsuit. I often tell my clients you can’t go wrong with dresses and playsuits all day, every day!

CK: I love the Franklin Blouse. The pop of red and the intricate detailing of the horizontal and vertical red, white, and blue pinstripes makes this such a flattering top for all shapes and sizes!

HT: Hands down, The High Slim jean in white. I LOVE white jeans because they make any outfit pop, and The High Slim has all of the best design elements: a higher rise (HELLO comfort in the waistline!), the perfect amount of destruction, and a stretchy yet gutsy fabric that’s comfortable and not sheer!

To learn more about a career with cabi, please visit cabionline.com

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How to Handle Yourself at Work Drinks

It’s finally happened.

You’ve been asked to WORK DRINKS. (#workparty.) After weeks of back and forth and fiddling with your schedules to make it work, the day has arrived. If you’re a little nervous, you’re not alone. First work drinks can feel like a super awkward odd first date. Are we friends...are we acquaintances...are you a spy and have plans to tell my boss everything I say? You never know.

So, what does it mean? What can you talk about? You’re still working, but it doesn’t have to be so buttoned up. This isn’t a conference call-- and there’s no hold music (prayer hands). To help you prepare we hit up our friends at Diageo to suss out some appropriate work drink convo starters. Think of these as your cue cards to success.
 

HUMANIZE YOURSELF

Hey you, yes you. You’re a human. Not a robot behind a computer with super emailing skills. Many of us have only every connected over email. Don’t start the convo off digging into proposals or ROIs. Talk shop… about yourself. You don’t need to over-divulge. Your new acquaintance is not your new therapist. Rather, talk about something you’ve done recently that has nothing to do with work. For instance, a book you read. An article that you enjoyed. “Did you happen to see that piece on The Cut…?” It’s a super easy, informal way to start that makes all parties feel at ease. If the answer is yes, bond over the content. If the answer is no, fill them in and see what they think.

ASK THEM ABOUT THEMSELVES

Once you’ve broken the ice with a little cocktail, ask how they got started in their current position. It’s a great way to get to know about their past and their work history, without flat-out asking about their day-to-day. While they’re talking about their past, present, and future, figure out a way you can help them out… if it makes sense. One of the best ways to make a good impression during a work drink meet up is to find common ground and goals. For instance, you might have someone you can introduce them to who can help them out. Maybe their company is looking for a new web designer and you happen to know the perfect person. Allow the convo about work to flow naturally, and you might end up being able to help them (and your friend) out. It’s a win-win.

DO YOUR RESEARCH

You don’t want to order #thesame. You want to show that you make your own decisions and are self-sufficient, that includes your cocktails. It’s the little things. Do your research before going out

to drinks so that you can make an educated decision and order your cocktail confidentially.

Some great cocktail choices include: the Crown Royal Old Fashioned, Crown Royal Vanilla and Hard Soda or Crownberry.

THEN BE DIRECT

Once you’ve done them a mini favor, bring up how you can better serve each other. If it’s going well and this is someone you can see yourself working with, don’t be afraid to put that on the table with a simple, “We should figure out how we can work together.” You’ll be able to read their vibe if they want to work with you as well. There’s no reason to side-step around the ask, whether it’s for your full time job or a side-hustle you’re working on, be direct.

Take charge.

And remember: Even if your boss or drinks-mate orders another cocktail, only ordering one shows self-discipline and maturity so make sure you sip slowly and drink plenty of water.  If you do however, want to go home a make yourself a celebratory ‘job well done’ drink, we’ve got a couple of recipes (below) for you. Cheers to that!

Vanilla Mule

•1.5 oz. Crown Royal Vanilla
•2 oz. Ginger
•1 oz. Soda
•Lime

Instructions: Combine all ingredients in a copper mug and garnish with a lime.

CHEERS! 🥂

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The Importance of Putting Pen to Paper in the Digital World

To prove the title of this post true… ya know, that we’re really not joking around about the importance of this post, I wrote it out by hand before I typed it. It felt tedious at first. A little finger crampy. Do I even know how to spell words like committee or entrepreneur on my own, I wondered. (Not a proud thought.) It was tricky, tricky, but yes. 

Because look, the irony of typing a post about the importance of putting pen to paper, was not lost on me. Typing is definitely faster, easier to share with colleagues, but it’s not necessarily better. 

Here are some reasons why, and our friends at Blue Sky are no stranger to this concept:

Slow Down, You Crazy Child.

 
If you caught on to our Billy Joel reference, you might also know that Vienna waits for you. What does that have to do with writing, pen and paper? A lot! We are TIED to our computers and our screens. No matter what kind of “healthy” relationship you have with your tech, humans aren’t meant to always move this fast. It’s crazy. The internet can wait for you while you make notes *gasp* in a notebook. 

Writing slows you down, makes you think about what you really want to say, instead of what comes flying off your fingertips at 90 WPM. 

The challenge: Next time you go into a brainstorming meeting, leave your computer closed. Take notes with your colleagues on paper and see what kind of magic you come up with. There’s so much note-taking variety out there – from personalized notebooks (in small, medium, and large sizes depending on your preference), to grid notes, lined notes and more. The options are virtually ENDLESS. (And if you don’t believe us, virtually (literally) personalize your very own here.) The ease of planning can start online – but the act of writing, pen to paper, is where you’ll see the benefit.

The Mid-Sleep Ah-HA! 

It used to be common to wake up in the middle of the night and scribble an idea down on a piece of paper by your bedside. In the morning, when you awoke, it would be there, staring you in the face. More and more we hear of people doing this with their phones. However, there are two reasons this isn’t the *best* way to 2am brainstorm. 

First, all of the science proves that the blue light from your phone disrupts good sleep. Opening your phone in the middle of the night to jot something down, is way more disruptive to sleep than a pen and paper. 

Second, a note taken in your phone in the middle of the night is essentially buried. It’s buried beneath texts, IG scrolling, checking the news and your email. However, a note on your bedside table smacks you right in the face in the morning. That idea gets to be the first thing you consider upon waking. It might be the best consideration you have all day. 

The challenge: Instead of writing a note on your phone and disrupting your sleep, write in on a pad of paper or notebook beside the bed. The personalized To-Do notebook by Blue Sky makes this feel like second nature for those thoughts that just need to be jotted down – at any hour, any day. Literally: just write your to-dos, must-dos and have-tos all in one reliable spot, and stop. your. worrying.

There’s a reason we like notes on the fridge.

A handwritten note or goal gives us clarity and focus. Typing goals is fine, dandy, and speedy, but by handwriting goals, you might slow down (see point #1) and find new insight. Writing down goals gives you a kind of direction that a laptop can’t.

The challenge: free write your goals--speed write if possible, and see what ends up on the bottom of the page. It might totally surprise you! The benefit of a Blue Sky personalized notebook? You have tons of white writing space for all of the goal-setting and forward-thinking you want. And the best part? Don’t just hit the ‘delete’ button when you’ve reached a milestone. Cross off each goal (literally) when you’ve accomplished it. And remember, Blue Sky was with you on the journey to that moment.

Have reasons you like handwriting vs. typing? Share in the comment section below!

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You Don't Want to Miss Out on Doing This At CreateCultivateLA

Swag bags aside, Create & Cultivate is a breeding ground for new connections. 

So if you're leaving empty-handed, you're doing something wrong. You should be exchanging info and making plans for 2018. 

If you're worried about your networking skills and how to do just that, we've got you covered. 

Practice makes perfect.

If you’re feeling antsy thinking about what you should say to start a conversation with someone, practice with your friends and see how you can nail down the starting a conversation with a stranger. From the approach, to how you introduce yourself, to what you talk about, make sure you can simulate the an entire conversation with a stranger via your friend. Come in ready with a game plan and see that networking anxiety go away.

Engage with the crowd (or the attendee next to you), but don’t be an attention seeker.

It’s easy to fall into the hole of talking about yourself and letting people know about all the things you do in a networking setting. But take a look back and think about the last person who wouldn’t stop rambling about themselves.

Exactly. Don’t be that person.

This is why it’s important to nail down your elevator pitch and keep it short, clear, and concise. Give people the Cliffs notes to your story, and leave them wanting more so they are more inclined to email, call, or text you and get to know you more. Rule of thumb: always keep them wanting to know more.

"Always keep people you network with wanting to know more."

Tweet this.

However, make sure you’re treating the crowd with the same level of interest as you would want them to give you. Be genuinely engaged in knowing who they are, their career, and their story, and see how you can start building a strong connection.

Don’t give out your cards, trade them.

Of course, we should always come handy with a stellar set of business cards that we're ready to hand out. It’s an obvious tip, but one we have to remind you of. Make sure that your business card isn't generic and can show off your creativity and brand effortlessly.

Also, a rule of thumb to have when you’re networking is to make sure that you’re sure you get as many business cards as you hand out. You don’t want to leave empty handed.

"Make sure that you’re sure you get as many business cards as you hand out when networking."

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Follow-up.

After you’ve finished meeting a new person and have hopefully gotten their contact information, make sure that you’ve written some notes and remember one key point in your conversation (doesn’t have to be business related, it can be something about your mutual love for Honey Nut Cheerios).

Wait a day or two to follow up, and use that key point as a conversation starter for the next time you reach out to them. Not only is this a good way to remind them that you met, but it will let them know that you were genuinely engaged in what they had to say and who they were.

And if you happen to meet someone at our happy hour on Friday, feel free to email or text them that same night so you can meet on site at Create & Cultivate LA the next day! #BuildYourCCSquad

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We've Got *all the* Tips If You're Rolling to Create & Cultivate Solo

Going anywhere by yourself can be intimidating. Let alone being solo amongst a thousand women!

Recently, I attended Create & Cultivate Seattle. I did a lot of things leading up to an during the conference that helped me make the most of it. Some of it I did intentionally and some I did unknowingly - only realizing how helpful it was really after the fact. 

That being said, I'm hoping some of these takeaways I'll be sharing with you below help you get your money's worth (because conferences aren't all that cheap!).

Study the agenda

All conferences are different but for the most part, they have a lot going on. Before attending Create & Cultivate Seattle, I *literally* did some brief research on every single speaker that was going to be there! This is a step you could also (should definitely) do before purchasing your ticket. That way you know if the content they're offering is even something you're interested in understanding more. 

When I received my track (sometimes conferences will assign you the discussions you'll be attending), I did even more research on the speakers that were a part of that track! You could also make notes on the people you want to try and approach or even make note of panels you're okay with skipping, so you can check out the pop-up shops instead (or whatever else is going on at the conference you're attending).

Make your own agenda

This may be the most important step if you're serious about making the most out of your time there! Because you may have so many options, really take the time to sit down and write out a personalized agenda for yourself. Take note of all the things you definitely do not want to miss and maybe add another column of things you'd also like to attend if you end up having the extra time for it! 

Did you end up seeing some individuals that you would like to try and introduce yourself to during your research stage? Write their names down! Also even take a brief note on what the individual does and why they inspire you. You'll definitely want to do that if you have a long list of people you're planning to try and meet.

Browse social media

Events nowadays typically create their own hashtag! And if they do it ahead of the event, explore that hashtag to see if you could find other people who will be attending too! Maybe you'll find someone you make plans to meet with ahead of time and you're ahead of the game when it comes to meeting people. I found a handful of women doing this and I think I only actually met one or two of them. But we still follow and support one another on social media (both the ones I met and didn't meet). 

Be business card ready

Okay. Some people say business cards are outdated but regardless, I always have them on me. Especially if I'm attending an event where "networking" happens and the chances of this or that person remembering my name, contact info, and "title" are slim! 

Don't have a business card or even an actual business? Don't sweat it. Head on over to Canva and use one of their templates or check out Moo.com! Put your name and contact info on there and call it a day. Just make sure you have something to hand all the awesome people you'll meet. 

Attend the pre-game

Some conferences may have a pre-event before the big day. Some only offer it to VIP. Regardless, do some research and check to see if there's a mixer the night before or something. If there is, definitely go! Yes, even if you're intimidated to go alone. To be honest, I was a little hesitant myself but the thought of meeting someone who ended up miraculously becoming my future business partner motivated me to go. (Hey you never know!)

Create & Cultivate had a "happy hour" the night before and I met a few girls there that I ended up seeing throughout the day of the conference, which was cool because we'd say hi to each other and briefly go over how our days were going. Plus I still keep in touch with some of them on social media!

Pay attention to the pre-event emails

I am so happy that I took advantage of the shuttle that Create & Cultivate offered via *email. (Make sure you're checking and reading all the emails the conference sends you if they're doing that sort of thing). The Create & Cultivate Seattle conference itself was actually located in town right outside of Seattle, so I saved myself from a couple expensive Uber rides. Not only that but I actually also met my conference buddy in there!

Create a conference buddy

This isn't required. Totally optional. And also totally not guaranteed to happen. Your "conference buddy" is basically the person you randomly end up meeting, connecting with, and spending the day(s) together! I lucked out. Though, I totally would've been fine having not found a buddy because I wasn't expecting to. But I will say it was awesome experiencing it with someone I had just met and debriefing all the panels right after we saw them. As mentioned, I met her on the shuttle on my way there! We clicked, found out we were on the same track, and (without verbally expressing it) decided to conquer the day as a unit.

Venture away from your conference buddy

Although it is awesome to find someone you click with enough to experience the event together... you still want to give yourself the opportunity to meet and network with other people! Conferences are cool because you and all the other attendees have similar interests. So allow yourself to click with multiple people by straying away from your conference buddy every now and then.

Attending Create & Cultivate Los Angeles in February of 2018 and have some more questions about the experience? Feel free to reach out or comment below!

Written by Jocelyn Valencia 

Jocelyn is an event planner and writer currently creating in Tucson, Arizona with an affinity for Hip Hop, food, travel and storytelling. Bienvenido!

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3 Entrepreneurs Share Their Secrets of Building a Smart Brand

We're ever curious about what makes a brand successful-- and if there are certain tenets that will always remain important, especially in the face of shifting technology. 

So we asked three of our upcoming Create & Cultivate DTLA panelists to share. 

Joy Cho: Founder of Oh Joy! 

Ask for help and to let people help you whenever possible because you can’t do it all yourself. Also, find people that are better at you to handle the things that you don’t have time to do. 

Work hard, be persistent, and don't be afraid to put yourself out there. 

Don’t try to imitate the success of others. Instead let their success inspire you to find success in your own way.

Carly de Castro, Co-Founder, Pressed Juicery

Defining a brand mission and building every facet of your brand with this in mind. Also learning from your mistakes.  No brand is perfect and I would be lying if I said that we made some choices that we maybe thought were good for our company but in the end were not.  What we learned is that it’s not only about the good choices you make, but how you learn from the not so great ones - this learning process has truly helped create and strengthen the Pressed Juicery brand DNA. I also think it’s extremely important to stop and just be grateful every once in a while.  As a growing and rapidly expanding brand sometimes it can feel like there aren’t enough hours in the day to get everything done. We’re always thinking about the next step and striving to be better – but once in a while it’s necessary to just be thankful for what we’ve accomplished in these short 5 years, it’s a great boost of energy for me as we move forward.

"It’s not only about the good choices you make, but how you learn from the not so great ones." 

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Emily Henderson: Founder, Style By Emily Henderson

1. Steer away from anything generic. I’m not saying be controversial, I’m saying be interesting and if you feel strongly about something but are scared of the outcome - just do it. It’s fine. Most of the time you aren’t alone and your audience will respond to that opinion and if not, you’ll still get traffic. 

Obviously if you are a big companyyou have to be a little more careful, but I’m much more attracted to brands that have more of a personality, make a statement ,and stay away from cliche social sayings or really bland expressions. 

2. Trust is EXTREMELY important. There are times when you’ll be tempted to sell out, there are times when you will sell out (I have) but man, just know that your audience is watching and while it may not be the death of you it can be hard to recover if you endorse something that you know people think is cheesy. 

3. Think about your end goal for each new project. Is it money? Exposure? To broaden your network? New portfolio work? Fun? Ideally it's a combination of those things. Then cater how you handle that project based on your end goal. 

Arianna Schioldager is Create & Cultivate's editorial director. You can find her on IG @ariannawrotethis and more about her on this site she never updates www.ariannawrotethis.com

New Royalty, Meghan Markle, Shares 6 Pieces of Advice

photo credit: David Rosario. 

Take some advice from a real (almost) duchess ladies.

It's been said that a woman who knows exactly what she wants is one of the most powerful creatures in the world. And when the newly engaged (to ahem Prince Harry) Suits actress Meghan Markle took to the Create & Cultivate stage she gave attendees a glimpse at what that looks like. 

Charming, intelligent, and not afraid to let her guard down, Meghan is the definition of the modern woman and soon to be princess! Here are our favorite moments and six best pieces of advice the princess, actress, editor, and activist shared with #CreateCultivateATL attendees. Watch the full video here.

1. "DON'T GIVE IT FIVE MINUTES IF YOU'RE NOT GONNA GIVE IT FIVE YEARS."

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Passion was a hot topic at the conference all day. Meghan echoed this sentiment by telling the crowd that if they couldn't see themselves dedicating five years of their life to their endeavors, what was the point in even giving it five minutes? 

"Five years sounds like a long time," she said, "but it's really not." 

Time is precious. Focus your efforts on your passions and success is sure to come. "That's when you see your long-term goals payoff," she added.  

2. "BLIND OUTREACH IS JUST LIKE AUDITIONING, IT'S A NUMBERS GAME."

Meghan started developing The Tig after receiving advice from The Coveteur co-founder Jake Rosenberg, to do a site herself. A company had approached her to essentially create MeganMarkle.com, but after giving herself a gut check she knew it didn't feel right. She wanted her site to be less about fashion and include more "think pieces and op-eds about empowerment." 

But just because she's on a show, the actress said she still had to blind email people. "No one knew what The Tig was at the beginning," she said, "but I kept putting out outreach. At the time some people loved Suits and some people hadn't a clue what it was. It seems like I had more of an in, but it wasn't the case." 

She told the audience about cold emailing Heidi Klum's assistant for an interview request. "I don't know Heidi Klum," Megan said, "but she said yes."  

"We all do cold outreach."

photo credit: David Rosario 

3. "STOCK EMAILS WITH TYPOS? FORGET IT." 

Meghan is all about a personal touch, explaining that she still sends out handwritten thank you notes.  "I can't tell you how few of them I get," she said, "but one hundred percent of the time, I end up remembering that person." 

And even though she acknowledges typos happen, she says it's vital to make sure you're proofreading. It shows the recipient that you're paying attention and that you value their time. 

4. "YOU DON'T HAVE TO PLAY DRESS UP TO BE A FEMINIST. YOU ARE A FEMINIST EXACTLY THE WAY YOU ARE."

After an audience member asked Meghan how she balances being a feminist with being feminine, Meghan answered that there is no difference. "They are not mutually exclusive," she shared. "You can be a woman who wants to look good and still stand up for the equality of women."

"You can be a woman who wants to look good and still stand up for the equality of women."

Tweet this. 

You're allowed to be a feminist in whatever way that looks like to you. 

5. "DON'T TRY TO WIN THE PART, JUST WIN THE ROOM." 

Meghan shared that as a biracial actress she has heard 'no,' an endless number of times. "Because," she said, "I was going in for the ambiguous girl, the black girl, the white girl, even the sassy Latina girl-- even though I'm not Latina and I'm not even that sassy."

"It's very hard to not question something about yourself in those moments," she said of the endless parade of nos. "But at the end of the day it does not matter if you get that part or you get that dream job. It may see like it at the time, but if you make fans of the people who saw you in that room, that carries on so much longer than what that job might have become."

6.  "IT'S ALL STILL EXCITING. BE GRATEFUL FOR THE LITTLE THINGS. THAT'S HOW YOU ENJOY IT."

Meghan told the audience that for five months she climbed into the back of her trunk after auditions because she couldn't afford to get the broken locks on her car fixed. "This epic day happened where the locks stopped opening with the key," she shared. "And the clicker wouldn't open the front doors. I couldn't afford to fix the doors and this was my girl, this is how I got from one audition to the other." So she would drive to auditions, park in the back of the lot, and once they were over, she'd wait until no one was paying attention and climb back into her car through the trunk. 

Never in her dreams did Meghan think she'd be on a show that has run for six seasons, but in sharing real and humbling moments she's able to enjoy and stay grateful for the journey. 

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Hello to 5 Time-Saving Beauty Tips from Nikki DeRoest

Our schedules are crammed. We can barely make enough time to get to that 7PM spin class after work-- so forget a 30-minute AM prep before work when we need to look presentable. We need a beauty routine that works for our schedules, not against them. 

When you work a 9 to 9 every second is valuable. 

To help us hack our morning beauty routine, we asked Create & Cultivate DTLA panelist Nikki DeRoest and Hello to Beauty guru to dish the beauty tricks she uses to make her life a little easier. Check her 5 key tips below, and be sure to catch her on panel this May as she shares how to succeed in the business of beauty!

1. Style your hair the night before.

Wash your hair in the evening and let it air dry either all the way or 80% of the way and then finish the last 20% with a blowdryer. You'll save time washing it at night, and will also help the health of your hair. I often completely style my hair at night so that I can do minor touch ups in the morning. You know what they say, when a woman says she can't go out because she has to wash her hair....there's some truth to that!

2. Invest in a good at-home mani.

I always use a "gel" topcoat on all of my at-home manicures.  My favorite one is from Sally Hansen’s Miracle Gel, and it prolongs any of my manicures to last at least a week, but I don't damage my nails like the in-salon gel manicures.  (Tip: You can use ANY brand nail polish with that topcoat and it works wonders!)

3. Have a masquerade party.

I don't know if I'd call it a hack, but using a lot of face masques is a REALLY good idea!  Your skin will love you for it.  I switch up the different types of masques, and usually sleep in them.

4. Glow up.

Glowing skin will always make you look younger. Promise. 

Make sure to always add a good highlight to the cheekbones to give yourself a youthful glow. My favorite is RMS's Living Luminizer.  

5. Have your boss look nailed down.

If you are a busy boss, I think it's important to come up with your "look." That way when you are getting ready for your day-to-day, you don't have to think too hard and can feel confident walking out the door.  

MORNING HACK: HAVE YOUR BOSS LOOK NAILED DOWN. 

Tweet this. 

I have my standard "look" and easily switch it up with different lipstick shades.  Of course, in the evening or weekends it can be more of a free-for-all, but I think it's important to know your routine and look so you can get it done quickly.

How This Massive IG Star Handles the Haters

She’s got jokes. Which also means, she’s got brains.

Arielle Vandenberg, who is on a first name basis (@arielle) with the digital world, has been making videos and thereby making people laugh for decades. She says she made her mom laugh all the time when she was little, but it was her grandma who thought Arielle was, “the funniest kid ever-- she even wrote everything I said down into a book,” the actress and comedian tells us.  

It was also her grandma who told her “Don’t do drugs,” when she first thought about moving to LA. "I think that's pretty great advice,” she laughs. While GMA might have kept the digitally savvy star on the straight and narrow, it's her hard work, diligence, and “being true to myself,” that have really paid off. 

In December of 2015 the actress and comedian was one of the most followed personalities on Vine, with a fanbase of almost 2 million. People tuned in to watch her goof off, ask life’s big mysterious questions, and upload videos with bestie and now boyfriend (AKA from Cutty to CUTIE) Matt Cutshall. Though the video app announced its shuttering in 2015, her feat of amassing such a loyal and large following can't be ignored. It comes down to creativity and precise comedic timing. If you can get people to laugh in six seconds or under, with an iPhone, you’re doing something right. She's transferred her following to Instagram, proving that it wasn't a one-off. She's good a social. Like, really good.  

Calling herself “the professional Jim Carrey impersonator,” it was the funny man who got Arielle hooked on comedy. “I wanted to be a comedian because of Jim Carrey.  I would sit in my room alone and just make faces in the mirror for hours. And also Tina Fey, well because she's a powerhouse of a woman!” 

Growing up outside of Los Angeles, Arielle got the bug for acting when she was young. She’s had roles in numerous TV shows like How I Met Your Mother and Bones. She’s opinionated, telling Esquire, “If you don’t like animals, you’re not living,” not worried about fangirling out over Justin Bieber or dressing as the pop star for Halloween (a role she reprised this year), and says “internet bullies” have been challenging, but jokes, “haters gon hate.” 

It’s easy for her to keep going, even in the face of Vine’s shuttering. She continues to build her career in the face of a tectonic shift in the digital landscape. “I’ve always loved making people laugh,” shares Arielle, “so I made it my job. And now I have the best job in the entire world!” She can also bust out “performance dance” anywhere and everywhere to keep her spirits up and her morning prayers “make the day a million times better.” 

"I've always loved making people laugh, so I made it my job."

Tweet this. 

The multitalented digital star preaches kindness— makes sense she’s BFF with last year's C&C 100 honoree Lauren Paul. “Teaching young girls to be kind,” she says, is immensely important. “Kids are the future and kindness is the way.” 

In the last five years Arielle says she’s “gone to third base” with her career, which, guess what? means we can still expect her home run. What might that mean for her? Making Jim Carrey (who else?) a costar, creating her own show, and “purchasing a wiener dog.”

Alrighty then.  

To hear more from Arielle, be sure to nab a ticket to our (almost sold out whaat?!) conference in LA. Tickets available here. But not for long. 

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This Is How You Thrive After Bankruptcy

28 years ago, when Rachel Ashwell opened her first Shabby Chic store in Santa Monica, CA, "the world," she says, "was a very different place." It was August, 1989. There was no Instagram. Computers weren't yet a household mainstay. Google (b: 1998) was not around. At the time Ashwell was recently divorced and looking for a career path that allowed her to balance being a "young mum of two teeny children," who were six weeks and two-years-old, with work. A store "seemed like the perfect path."

Raised in an artistic and cultural household by parents who made money by way of flea markets, the designer learned the world of searching for treasure at an early age. At 16 she left school to become a stylist and "create worlds of fantasy." She used her background, her talents and know-how, her proclivity for hard work, and opened a "little store," on a "wing and a prayer."  She didn't have a traditional business background, but in many ways this made her fearless. 

"My mission," she says, "was simple: to bring a world of beauty, comfort and function to the home furnishing retail market." The first store had anchor products of washable slipcovered upholstery, vintage accessories, and sun-bleached fabrics. 

It became a movement, spawning she says, " a whole new way for people to decorate and live." Shabby Chic was a retail success. Everyone from Julia Roberts to Oprah came calling. The E! Network offered Ashwell her own show which ran from 1998-2003, and by 2008, her children grown and about to head off to college, she was thinking, "what's next?"  She hired a CEO, met with investor groups, and signed on to a plan that would expand the business from six to 57 stores in five years. 

Then the financial crisis hit and Shabby Chic filed for bankruptcy in 2009. 

"In 2007 I decided to bring on investors who had the capital and strategic skill sets I didn't have. Sadly the timing of the economy was wrong, and so after 18 months the new strategy fell apart." 

It was a devastating blow. 

"I was in disbelief; first to myself and many of my fans, as this was a beloved brand that was still so alive and had more beauty to share. But after months of trying to salvage portions of the company," she recalls, "it was all lost."

But part of the Shabby Chic dynamism is the acceptance of imperfection. For Ashwell, though this shock came during a time when she also suffered the loss of her mother and the hurdles of broken romance, it was her "lesson in learning to let go, grieving, finding faith and finding my strength."

In many way this was the same approach she took toward her company: accepting that life and people are not perfect. "How we live in the privacy of our homes," she explains, "is a manifestation of that philosophy. Learning to accept that things don't go as planned allows us to see the beauty of what isn't perfect." 

This she believes is why Shabby Chic has resonated so profoundly with its customers over two decades. That, and an honest determination from its founder.

"While I watched my castle crumble, somewhere in my broken heart I knew somehow we would come back. Shabby Chic was my family." 

"Learning to accept that things don't go as planned allows us to see the beauty of what isn't perfect." 

Tweet this. 

Looking back and given the chance to do it again, she says, "I would have let my voice be heard when my instincts had something to say. The investors were wise schooled men and so I trusted they knew more than I in 'scaling a company.'"

But fear has never ruled her roost. "I left school so young and really had no traditional education, and my way of learning is by trying and doing. The good side of that is fear doesn't fester."

So she tried, did, lost for a minute, but got back up. "One has to expect to make mistakes," she notes, "and somehow lessons have to be learned, if not in the classroom, then in life." Today, Shabby Chic is on a journey back to the top where Ashwell's instinct is to stay true to her brand, even if it seems out of fashion. 

"My gut is saying, The World of Shabby Chic is still relevant and to stay authentic. Less in more, small is ok too.....just be true." 

Last year in 2016 Ashwell expanded Simply Shabby Chic ™ into Target, from bedding to other areas of home. A collection called Shabby Chic by Rachel Ashwell Chalk & Clay Paint, which grew from customer requests over the years to learn how she selects and uses paint. She's also "letting Rachel Ashwell come to the light from the shadows of Shabby Chic. This will be at a couture level, not compromising on any details, the crème de la crème of my world."

It's a world where mistakes don't mean failure. Where rough patches are smoothed over with "friends, mentors," a lot of hard word, and the occasional "good, sad movie." 

It is a world where bigger isn't always better. 

In addition to her other projects, Ashwell opened, "The world’s smallest furniture store on Lexington Ave in NYC. Just 250 square feet. But my goal is to tell my visual story, curated intimately but proudly. For me I am happy sitting with the stars, the moon can be for the big boys."

"For me I am happy sitting with the stars, the moon can be for the big boys."

Tweet this. 

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Everything You Missed from Our Create & Cultivate Style Summit with Simon Malls

Mall life is the great life, if you attended the Create & Cultivate Style Summit with Simon Malls at the Houston Galleria last weekend. From @michelletakeaim sharing great social tidbits with the 300+ crowd like, “It's really important to post in real time and build a connection with your followers," to Houston-based fashion illustrator Rongrong Devoe doodling onsite for attendees, to the non-stop note-taking in Erin Condren custom #foundatsimon notebooks. We had a time. 

For a better look into the festivities press play on the full recap below. Includes some Sophia Bush mic-drops. 

photo credit: Becki Smith/Smith House Photo

video credit: Salt Water & Chaos

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5 Reasons to Get a Jump on Nabbing Your Create & Cultivate LA Ticket

We're no sellouts, but we do sell out conferences. And, if you've been paying attention to Create & Cultivate for a while, we have a tendency to drop a final keynote name after tickets are already gone. 

So we're counting down the top 5 reasons you should hit Add to Cart and then Add LA 2018 to you calendar. 

#5 REMEMBER SEATTLE. REMEMBER YOUR FOMO?

If you were sleeping after Seattle thinking about the amazing conference you missed, we don't want that to happen again. Insomnia is no one's friend. From the amazing "Woman with a Plan" installation to the women WITH plans on the stages, it was 

#4 OK. WE DON'T WANT TO RUB IT IN, BUT REMEMBER SEATTLE? REMEMBER ISSA RAE?

We announced Issa Rae as keynote after tickets were already gone. We're not gonna say this is our strategy, but it's worth paying attention. In New York, we announced Gloria Steinem after tickets were sold out as well. It's a pattern. We might repeat it. Ya never know. 

#3. FIRST COME, FIRST MENTORED 

Our mentor power hours are legendary. And when you purchase a VIP ticket you get first selects at mentors before they fill up. VIPs also get to select their track. Don't wait. You want to be able to make the most of this life-changing day. 

#2 OUR LINEUP IS ALREADY STELLAR, AND IT'S DAY ONE

'Cause we're your day one conference. And we've got Lauren Conrad, Aimee Song, Jessamyn Stanley, Chriselle Lim, and Justina Blakeney-- to name a few boss women. They will be dropped their best life and career advice. And we've got so much for coming soon. 

(+ our stage game is always tight.)

#1 IT'S OUR HOME TURF, SO YOU KNOW WE'RE GONNA BRING OUR A+ GAME

There's something about playing on your home court where the stakes feel higher. The crowds are louder. The excitement is next level. So you bring it. You bring it home. #CreateCultivateLA is going to be a game-changer. We can't reveal everything quite yet, but you're in for some major reveals. 

Worried about the funds? Here are ways to pitch your boss to pay for C&C. We promise you (and them) it's worth the company's while. 

HIT THE LINK HERE TO GRAB TICKETS FOR #CREATECULTIVATELA

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Why You Should Use Your Vacations Days

Work hard. Play hard. Right? 

Lately, not so much. 

In part that's due to a common misconception in office culture that those who work the longest hours are the hardest working employees. Vacation is seen as a luxury, instead of a right, and it's made it so that few full time working Americans are taking time-off. In 2014 42% of working Americans didn't take a single vacation day. Not one. In 2013 Americans collectively squandered 169 million vacation days. Yet this pattern is taking its toll on workers, proving to have a negative ripple effect on employee mental health, productivity, even the economy. 

Taking your vacation days is necessary. So don't be scared to ask. (Put those requests in writing now!) Studies have shown that the respite effects of a vacation can increase productivity, concentration, and creativity, by as much as 80 percent. There are even companies offering bonuses to employees who use their vacation days. (Sounds like a dream, right?) 

Summer may have ended with a bang yesterday, but that doesn't mean you shouldn't continue to take time to yourself when necessary. And if you can't go on vacation, you can at least dress for it, with a little help from our friends at Bobeau Collection. From the city to the desert to the beach, Bobeau has head-to-toe styles you need to get out of town and on your way to well-rested. 

CITY ESCAPADES 

If you're going to vacation in the city, you need a wardrobe with a bit more structure. Opt for a matching two-piece like the above Pleat Front Blouse and Emilia Stripe Palazzo Pant. You can create four outfits from four simple, but chic pieces. All you have to do is add a black Elsa Palazzo Pant and a white Double Layer Tank to your packing list. It's smart dressing, the city way. You can go from the museum to drinks to dinner and beyond. 

DESERT HEAT

If relaxing in the dry heat of the desert with a mojito in hand while taking in the neutral palettes of the landscape sounds right up your vacation alley. You only need a few key elements for the laid-back escape. Put your phone on silent for a weekend and enjoy the cacti in a Maxi Skirt with a white Lace Aplique Knit Top. Breezy and tumbleweed easy. Because you should look fresh while you refresh. 

BEACH VIBES 

Finally, if a white sand beach with picaresque palms and hammocks between the trees is your dream vacay, look no more further. All you need is a couple of bikinis, some lightweight coverups and a dress or two. The above Sleeveless Slit Tunic is ideal for morning walks down shore. And the below effortless Camellia Palm Print Maxi goes from cabana to dinner to dancing at the beach bar. Tulum, here you come. 

No matter where you're headed make sure you head somewhere. A little you time is one of the smartest decisions you can make to feel reinvigorated and in your best boss headspace. 

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What to Expect at Create & Cultivate Seattle

We are so excited to get the Seattle party started! There are so many great things coming your way, but before we get any closer we wanted to give you a sneak peek of what to expect on the big day so you can start building out your plan right now!

ALL DAY FUN

First things first, you should be receiving your badge and box of goodies in the mail over the next week or so! Your box will have your mentor power hour selections & your badge with lanyard. If you don't receive your items, you'll be able to pick them up at registration the morning of the conference! 

POP-UP MARKET

At every C&C Conference, we have a roster of incredible brands that set up shop to give our attendees amazing and unique experiences. From professional headshots to clothing shops to PUPPIES (yes, puppies… OK one puppy), there's a little something for everyone. Here are the incredible things you can expect to see at the market in Seattle.

WeddingWire

If you’re looking for an IG moment, look no further. What's one of the biggest trends in weddings right now? Custom confetti! Visit WeddingWire's confetti bar to create and customize your own personal bag of confetti to bring home with you and learn more about how WeddingWire has spent the last ten years paving the way for couples to more easily plan their weddings online.

The Mine

Want to pet a puppy? Stop by The Mine booth to meet their mascot, Finn the Pekingese, snap the perfect polaroid next to their floral wall and enter to win a $500 basket of home décor goodies! Did we mention the puppy??

SOREL

The SOREL woman is bold and confident stop by our booth to see Fall and Springs that are just like you, ready for anything and willing to defy whatever comes your way.

Richer Poorer

Ever been curious about how to style your basics? Look no further than basic brand Richer Poorer booth who will have a styling station on hand. Tees, tanks, and totally awesome. Plus, they will be live chain-stitching from their booth, which means you can get anything you want on a tee. 

Blue Sky

Planning ahead should be part of your business model. So take your #CreateCultivateSEA notebook, provided by Blue Sky, over to their booth and see what else they have in store to help you on your way.

Stella and Dot

If you’re ever in doubt, put an accessory on it. And stop by the Stella and Dot booth where they’ll be gifting $100 in product credit to attendees that sign-up for their affiliate network. PLUS, they’ll be waiving the $199 sign-up fee and gifting $350 in product credit if you sign up as a Stylist! Oh wait, there’s more. They will also have a first look opportunity at their product (cutest tops ever) and the opportunity to see their new style sharing app. Too much good stuff. Don’t miss out.

Noosa

Bloody good yoghurt is their tagline and they aren’t kidding. With product offerings for every taste bud you’ll be sure to satisfy any craving at their booth.

Brahmin

For stop in your tracks handbags head to Brahmin’s booth to peep their latest fall styles. They release hundreds of styles every season, so there’s something for everyone to love. 

La Croix

Always one to make their booth sparkle, be sure to pop by La Croix for a highly ‘grammable moment. They also go above and beyond so you don’t want to miss out!

Inked

Head to the Inked booth to Craft the Story with Ali Edwards + Inked Brands. Edwards says that over a decade ago, she began a tradition of choosing one word for myself each January – a word to focus on, meditate on, and reflect upon as she goes about her daily life.  During the break Ali invites you to come choose yours.

Shopstyle

Need a little R&R? It’s a long day and Shopstyle has your back. They are hosting a Recharge & Relax area where all C&C attendees can swing by to revive themselves throughout the day. With a luxe instagrammable lounge to hang out in and charge your phone, the option to get pampered while getting a foot or hand massage, drink a juice shot or wellness beverage, or connect with their team, there are plenty of fun activities planned at the ShopStyle lounge!

Simon G

Want a piercing? Simon G. Jewelry is offering lucky attendees the chance to receive a free ear piercing with one of their beautiful 14k Yellow Gold Pyramid Earrings, designed exclusively for Create & Cultivate and valued at $220. To get your ear pierced and receive a free Simon G. stud, all you have to do is stop by their booth, post a picture of the booth or trying on jewelry prior to your appointment and tag @simongjewelry #simongsparkles. To reserve your spot, please email (Elizabeth@simongjewelry.com ) to schedule your appointment at Create & Cultivate Seattle.

Burrow

Look, we know you love a good sofa. Grab a friend. Have a sit. And gram their Burrow’s booth to win one of their adorable and comfy sofas.

GoDaddy

If you don’t have a professional headshot, do you even exist? JK. It’s not something most of us think about, but there are many times a professional headshot will come in handy. For instance, if you ever plan on speaking on a panel… you’ll need a headshot that does you justice. Stop by the GoDaddy booth and snap a perfect pic. (C&C #protip: stop by the Beauty lounge first for a little pre-pic touchup.)

Express

Have a full closet and nothing to wear… to work? Stop by the onsite Express airstream and check out the latest from their “wear to work” collection.

BEAUTY BUZZ at the BEAUTY LOUNGE

We also always have a beauty lounge on site where our attendees are able to get glammed up, from makeup to hair to skincare we got your covered.  

Nordstrom Beauty

When you look your best, you feel your best! Nordstrom Beauty will have stylists onsite all day to do touchups and discuss products. Want to know what products work best for you? Don’t be shy! Ask a professional!

Secret

Secret was the first antiperspirant brand designed specifically for women, and for the past 60 years, Secret has been on the forefront of women’s lives, leading with innovation designed to provide superior odor and wetness protection. Secret’s activation will introduce guests to the new Invisible Spray. The product’s lively scent experience and the on-the-go application experience allows hustling entrepreneurs to freshen up with ease, no matter the circumstance.   

The Glam App

Get glam!! No booking necessary. The Cara Santana founded app will be offering all day HAIR & MAKEUP touchups.

#NOM

START THE DAY OFF RIGHT WITH BREAKFAST & YOGA

Get Fed

Chow down and prep for the full day with goodies from Noosa Yogurt and Purely Elizabeth Granola. We’ll have granola and yogurt bowls, muffins, and YES of course: coffee. Grab a cup from the Satellite cold brew coffee bar.     

Get Set

LIVESTRONG wants to start your day off on the right foot and the right mindset. So they are bringing yoga influencer @EliseJoanFitness to C&C Seattle to help guide you with intention setting, meditation and gentle stretches for your day. This will take place on the lawn between the main stage and pop-up market between 8:45-9:15am

Go get 'em. 

BREAKING DOWN THE **VIP PERKS**

You will be going all day long so the break is a great time to catch up and dive into all the amazing programming our partners have going on. Some are RSVP only so be sure to grab your spot!

WorkWorkWorkWorkTwerk with Sonja Rasula *RSVP REQUIRED*

Calling all VIPS to join Sonja Rasula for a unique 30-minute break-out session that will have you cheering and dancing as you learn new tools for success, get to know your neighbors, and rediscover your superpowers. Sonja's popular, and definitely unconventional, talks are enlightening, fun and super satisfying. Taking place at the Main Stage YOU MUST RSVP below! 

You will receive a confirmation email if you have secured a spot!

Molly Moon’s Scoops

If you’re inclined to indulge a bit, Seattle’s famous Molly Moon Ice Cream will be scooped from the Molly Moon Trike during break from 4:20 - 5:20p. Location: VIP lounge only.

Trophy Cupcakes Nibbles

Grab a sweet treat in the VIP lounge. Create, cultivate, and cupcake. We wouldn’t want it any other way.

The Glam App

Want to get a mini mani? The Glam App is offering all our VIP attendees the option to get a mani at their nail station in the VIP lounge only. Happening all day!

LIVESTRONG, Live Better *RSVP REQUIRED*

LIVESTRONG is offering is a free 30-minute consultation with nutritionists ($100-$200 value each) for 30 VIP participants who sign up in advance. The company is bringing 2 nutritionists with them and will give personalized consultations to VIP attendees who sign up in advance and track 3 days of their eating. Location: the LIVESTRONG booth!

Attendees can choose their primary goal from the following list:

• Overall health
• Healthy skin, hair and nails
• Weight Loss
• Weight maintenance
• Increase energy
• Build muscle
• Athletic training & endurance

PLEASE NOTE THIS IS RSVP ONLY FOR THE FIRST 30 SIGNUPS -- RSVP BELOW! 

You will receive a confirmation email if you have secured a spot!

**We will need to send an email in advance to the first 30 VIP sign ups. You will need to download and log up to 3 days of food in the MyPlate app. 

***Sign ups for waitlist will be available as well, but hopeful waitlisters will also need to log their food for at least a day in the MyPlate app.

HAPPY HOUR

After a long day of awesomeness, take a break and celebrate the day with Express . And because you've earned it, it's time to raise a cocktail! Kick-off Happy Hour with a delicious Crown Royal cocktail, or if wine or champagne is more your speed, they’ll have that too!

#PROTIPS

Don't leave this at home! Things you should bring to C&C:

Bring a schedule of all the things you want to hit up day-of, it’s a day filled to the brim with activities so coming with a game plan is a clutch move.

 In the spirit of good networking, pack extra business cards. You want to be able to hand them out throughout the day. Don't shortchange yourself.

The bulk of the Seattle conference will take place outside so we recommend keeping an eye on the weather forecast while prepping your look. Attendee attire varies but we'd describe it as fashionable business wear with an emphasis on fun! No matter what you plan to wear, it will be a long day so prioritize comfort (especially when it comes to shoes!). We'll be packing a light jacket just in case! 

Keep an eye out for your attendee welcome box that should be coming in the mail any day now! We are so excited for you to receive, make sure to share it on social with us using #CreateCultivateSEA!

Gift Bags

We know you want them! Gift bags are only available at the end of the night and will be handed out in exchange for your badge. If you have to jet early you will be forfeiting your right to come back in but we doubt you'll want to do that ;)

Where To Park

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