Hello. It's Me. The Holiday Playlist You've Always Wanted
All we want for Christmas is this playlist.
If "All I Want for Christmas" came on your Sonos the moment you took your last bite of Thanksgiving turkey, you will flip for the holiday playlist from our friends at VNYL.
VNYL is a a vinyl record membership club that adds three new records to your collection every month. (Which, if you're looking for the perfect gift for the music lover in your life, you've found it.) They make it really easy. You create a profile, choose your monthly vibe, and then wait for your hand-picked music to arrive.
So turn up the volume. Kick off your shoes. And dance to this curated holiday playlist from the music aficionados at VNYL.
Create & Connect: Mel Rod's Stylish Life Depends on Her Phone
In 2010 when Mel Rod created her now popular style blog MelRodStyle, it was more of a fashion journal. Five years later, having secured past partnerships with major brands like Keds, Smashbox, and Tacori, we’d call it more than an online diary. The speed at which she needs to operate is warp, moving between staying true to her brand, and engaging her readers on social. Every day brings the potential for something new-- plus, the influencer has a wedding to plan. She is on-the-go more than ever, and still admits to preferring the old-school “bulk” of a laptop to her phone.
In 2010 when Mel Rod created her now popular style blog Mel RodStyle, it was more of a fashion journal. Five years later, having secured past partnerships with major brands like Keds, Smashbox, and Tacori, we’d call it more than an online diary. The speed at which she needs to operate is warp, moving between staying true to her brand, and engaging her readers on social. Every day brings the potential for something new-- plus, the influencer has a wedding to plan. She is on-the-go more than ever, and still admits to preferring the old-school “bulk” of a laptop to her phone.
Which makes the Logitech K380 Multi-Device Bluetooth Keyboard ideal for her lifestyle. This week on the Create & Connect series presented by Logitech, we chat with Mel about figuring out organization, her big dreams, and her favorite part of each day.
+Walk us through your organization process when you multitask.
As much as it sounds silly to say, my life depends on my phone. I am constantly on it and use the notepad and calendar for taking notes and keeping track of my meetings, appointments, etc.
+How do you deal with the busy trap?
Well, first by prioritizing everything on the agenda. I make a list of what is most important or urgent to complete, and I give myself a specific time for each task. And in between, I take breaks to clear my head, and because you just have to. Working out helps me to release stress and gets me right back on track.
"My life depends on my phone."
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+ As a natural born multi-tasker, how have tools like the Logitech K380 Multi-Device helped your productivity?
I’m old-school and at times I prefer to work from my laptop, but when I’m on-the-go (which is most of the time), it’s difficult to do that. The Logitech K380 has been more than convenient for me because it makes me feel like I’m working from my laptop when I’m on-the-go, and since I’m always on my phone, it just works perfectly with my schedule.
+What is one thing that you wish you could do in your career, but haven't done yet, or are planning to do?
I would absolutely love to design my own shoe line. It’s something I’ve wanted for many years.
+Do you prefer working in an office setting vs. a home setting?
I prefer working from home because it allows me to concentrate without any distraction. I feel more productive when I’m at home.
+With work, life and travel, and even a wedding around the corner, how do you allot time for each without having one overpower the other?
As much as I want to get everything done all at once, it is impossible. You have to do one thing at a time or give yourself a certain amount of time to work on each task. It’s been crazy busy, especially with planning a wedding but luckily, I have people around me that have been more than helpful.
+What's your favorite part about being a busy bee?
My favorite part is that it is never boring. Everyday is a new day and always different.
C&C Classifieds: Jobs to Get You Over the Holiday Hump
It's the first of December-- one of the most expensive months of the entire year. Holiday parties mean holiday outfits. Gift exchanging means presents-- lots and lots of presents. And who can forget those New Year's Eve plans and pre-fixe dinners? Nothing comes free anymore. So for those who are still on the job hunt we have some good leads, which hopefully might lead to you ringing in 2016 with a smile.
It's the first of December-- one of the most expensive months of the entire year. Holiday parties mean holiday outfits. Gift exchanging means presents-- lots and lots of presents. And who can forget those New Year's Eve plans and pre-fixe dinners? Nothing comes free anymore. So for those who are still on the job hunt we have some good leads, which hopefully might lead to you ringing in 2016 with a smile.
ASOS
(UK)
It’s no question that ASOS has dominated the world of e-commerce, selling over 800 brands, plus their own ASOS line, on the site. If there’s something you need for the perf #OOTD ASOS has you covered. BUT! They also have your back when it comes to being a part of their team. If you’re in the UK, or you’re looking to make the trip across the pond, ASOS is the perfect place to take that jump in your career. Check their positions below!
Krupa Consulting
(New York, NY)
If you’re looking to work with cutting-edge culinary, fitness, and fashion brands, Krupa Consulting is the place for you. Not only do they work with amazing brands, but they also work with environmentally conscious companies that inspire the best in each of us. If you’re all about believing in your clients, you should apply to be a part of Krupa Consulting’s amazing team. As they say, "We believe in and use them ourselves.”
+Senior Acct Executive
(Please submit a letter of interest and resume to rachel@krupaconsulting.com. Upon interview, one must be able to show at least 10 media contacts as reference and writing samples. A press book is a plus.)
Iconix
(New York, NY)
Iconix Brand Group is the world’s premier brand management company. They represent diversified strong global consumer brands across fashion, sports, entertainment, and home. Iconix specializes in marketing, merchandising, and licensing its brand portfolio. They have over 1,100 licenses with leading retailers and manufacturers worldwide (including: Candies, Bongo, Badgley Mischka, Rocawear, and Sharper Image, to name a few). These brands sell across various distribution channels, from the mass-tier to the luxury market, as well as through various media outlets. If Iconix sounds like the company you’ve been looking to work for, they have a sweet Jr. Public Relations Manager position available for you.
Junior Public Relations Manager email Ashames@iconixbrand.com
J Public Relations
(USA)
JPR is a luxury PR agency specializing in travel, hospitality, culinary, and luxury lifestyle clientele the world-over. They are a bi-coastal force with more than 30 experienced, passionate publicists, and provide invaluable media saturation across the country. The JPR team is a group of savvy specialists, experienced with launching brands and maintaining relevancy. If this sounds like the kind of team that you’re meant to be a part of, check out their positions below!
+Lifestyle Senior Publicist (Los Angeles)
+Senior Acct Supervisor (New York)
+Senior Social Media Strategist (San Diego)
Estee Lauder Companies
(New York, NY)
There’s no doubt that working for Estée Lauder Companies would be an amazing gig for your next career move. With approximately 28 companies in their portfolio, including Bobbi Brow, Clinique, Estée Lauder, MAC, Origins, Marni, Michael Kors, Tom Ford, and Bumble and bumble, working for this massive corporation definitely has its perks. Check out a few of the positions available now at Origins and Bobbi Brown below!
+Origins - Marketing Coordinator
Aldo Group
(Canada)
If your shoe closet has a fair share of Aldo or Call It Spring shoes, and you’re beyond obsessed with the brand and their billboards, you should look into being a part of their Home Office. Also, if you’re in the states and are looking for your next move out of the country (but not too far away from home), their offices in Montreal are a happy medium.
PopSugar
(USA)
With over 75 million unique visitors and over 20 million social fans, it's safe to say that PopSugar has a strong fan base. If you’re all about working for an all-embracing lifestyle company that is built around the power of happy and producing up-to-the-minute female-focussed content, PopSugar is for you. Get poppin' on applying to these positions below!
+PopSugar Social Media Editor - San Francisco, New York
+PopSugar Senior Writer - San Francisco, New York
Factory PR
(Los Angeles, CA)
Factory PR is a top-tier bi-coastal lifestyle and fashion public relations house, as well as a branding, and events agency. Working with notables like Levi’s, Wesc, Marie Claire, and Camper, they are also well-versed in launching and repositioning brands. They do a bit of everything. From fashion shows and presentations to openings to online campaign building and engagement. Join their fashionable team and move on up in the world.
Oh Deere! Lime Crime's Founder On Being Real in the Beauty Biz
"I used to feel very alone." When the internet tried to take her down, Doe Deere never fell. An exclusive with Lime Crime's founder about surviving a tumultuous year.
Doe Deere, Founder of Lime Crime
The Lime Crime HQ in Woodland Hills is everything you would expect. It’s bright. The walls are various shades of pink and green. There are neon signs and glossy painted flowers on the walls.
The indie makeup line, known for its unconventional colors is the brainchild of Doe Deere, a figure who is known perhaps for being equally as unconventional as her brand. Her hair, at the moment, is light purple. She’s in an a-line skirt with white knee socks and a jacket with flowers pinned to the lapels. In person, she's exactly what she portrays online. She is the brand, which is probably in part why it’s so successful. This is no act.
“Most people that meet me in real life always comment how much I look, sound, and feel the same as I come across on the Internet,” she says. “It’s a bit of a surprising reaction because why would you want to make yourself different?” This is a valid point, especially given the homogenized state of the beauty industry, because though she's in the business of beauty, what Doe are Lime Crime are offering is not a Facetuned version of beautiful.
She very honestly talks about being in high school, not feeling beautiful, and being a tomboy. “I felt very alone. I didn’t think that I could be beautiful. I gave up on myself until the day I discovered makeup,” she says, fully confident in her tenor. “I thought wow if this can make me feel this way, wouldn’t it be amazing if I could take this idea, amplify it and give girls and women more tools and colors to feel the same way about themselves?” And that’s how it started. That was the goal behind Lime Crime, a name that came during Doe's eBay selling days, because it was available, was her favorite color, and gave a sense of coloring outside the lines.
“What that means to me is that I am doing a good job of communicating myself and my brand on the Internet.” Good is a bit of an understatement. Lime Crime currently has over 1.8 million followers on Instagram, and has doubled their office space and team in the last year. Even in the face of more than a few scandals.
It’s no secret that Lime Crime is polarizing. There are sites dedicated to its demise. A “misguided hatred,” that originally stemmed from what Doe explains as a “quote attributed to her that she never said.” The company was also slapped with an FDA warning in July of this year regarding an ingredient in Velvetines, a vegan and cruelty free line of liquid matte lipstick stains, that is not approved for use in the United States. The FDA issue, which Lime Crime has always refuted as a labeling error, has been resolved entirely as of November, 2015. “We just got a closeout letter saying that the FDA received our lab results,” she says. “Confirming that it was a mislabeling issue. And we have labeled everything correctly.”
If Doe seems relatively unfazed by the allegations it’s because she’s confident about what she is building with Lime Crime. In fact, regarding the controversy that’s surrounded the brand she’s the exact opposite of reactionary and divisive. “Even though I am a target. I know I’m not the only one. It’s not unique to me or to Lime Crime. If you are putting yourself out there in a big way, you will always be criticized.”
Moreover she says, “I built this company brick by brick, from nothing. From my attic in Brooklyn. To me my customer is God. There is no way, not a chance that I would ever insult them. I love her. I’m obsessed with this girl. The one in my head I stay up at night working for. Everybody in my company is too.”
And working she is. Regarding their expansion she says, “Doubling the team means becoming double the leader.”
It's a team she talks about like family. “We challenge each other to bring positive-only energy to the office.” Noting that it is vital that they all, “connect with each other on a human level, and perform better as a unit.” She believes that this approach will help Lime Crime double their revenue again this year. What will also help is new product. “We’re doing hair dye. That’s finally happening.” She’s been dying her hair forever and wanted a product that would fade gracefully and beautifully. She was incredibly involved in its development. It’s part of the reason she moved the company from New York to LA in the first place.
“Doubling the team means becoming double the leader.”
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“I spent a lot of time doing development by mail and eventually was flying back and forth, but I’m really hands-on,” she explains. “I wanted to work in the lab and create the products with my own hands not just explain to a chemist what I want.” She also never wanted to dig her car out of the snow ever again.
Now she tests and develops every product— and lives in a climate where makeup looks great year round. “I walk into a lab, nine out of ten times I know exactly what pigments I want to use, exactly what the formula needs to be.”
When I ask her who she gets dressed for in the morning, she's says, “The future me. Somebody that I aspire to become. The better more evolved version of myself.” The colors may be unnatural, but this sentiment is not.
“I love being a woman and being in charge. My goal from the beginning was to cultivate a team of independent thinkers, male or female, who treat each other with respect and speak their mind openly and honestly.”
“I love being a woman and being in charge."
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And now that she knows she has the right support and no longer feels alone, the future is bright. “I am ecstatic to bring out all the products I've been dreaming of all these years! 2016 is going to be our year -- watch out, world!”
Katherine Schwarzenegger Is the BFF You've Always Wanted
She's currently working out to Justin Bieber's "The Feeling," but we have seriously good feeling about Katherine Schwarzenegger. Yes, of that family with the unmistakable last name who is making moves in the blog world with her eponymous site. What's also unmistakable is that the USC grad, twice published author is not resting on her laurels. From food and fitness advice to fashion and inspiration, her lifestyle game is strong.
We chatted with Katherine about giving in to fear, the power in vulnerability, and asking herself: WWBD? What Would Beyoncé Do? Make sure to check her out at Create & Cultivate Dallas this January when she talks about defining your personal brand and voice.
In your book, “I Just Graduated…Now What?” Honest Answers from Those Who Have Been There,” John Legend is quoted as saying, “It’s not wrong to be afraid.” Why do you think we are so determined to always appear brave and bold?
I think people don't really value fear as much as they should. So much is learned when you're afraid to do something. When somebody graduates college, there's so much pressure from everyone and society to come out of school brave and ready to go into the world with confidence and having a concrete plan. For most people this isn't the case. I felt very unconfident post-college and I felt like those four years were supposed to prepare me for everything I would experience in the real world and the reality was, I felt very under prepared. We should really give people a break and applaud them for being afraid, especially when they're able to express their fear openly. This humanizes us and allows us to know that it's OK to not always have everything together, because that's impossible. At the end of the day this pressure to be brave and bold all the time just puts an unnecessary amount of pressure on everyone to always be perfect and never show their flaws. I have found when I show my flaws, amazing and beautiful things happen and I actually end up learning so much about myself and about life, that should be encouraged more often.
"So much is learned when you're afraid to do something."
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To that point, there is also a degree “putting your best face forward.” When is it OK in life to be vulnerable?
I don't think there's enough emphasis put on the idea of being vulnerable. Being vulnerable is definitely a really scary thing, you never know what's gonna happen, how people might react, what life will hand you, etc. But it's almost always guaranteed to be a huge learning experience for you. I think most of us wait to be vulnerable when were in a really safe place because that's when it feels most comfortable, but I think we should try to be more real more often. I'm not saying to pour your heart out all the time, but pay attention to your feelings and express them. You don't always have to have it together around your friends and family, and chances are when you decide to let your walls down and be vulnerable, you will be humanized and allow others to also feel their feelings. What I've learned is that when you allow yourself to be vulnerable is when you allow yourself to really feel and then to grow.
What to you do when you don’t have “the answer?”
The first thing I always try to do when I'm searching for the answer to something is to look at how I feel in my gut. I know a lot of people always say to trust your gut but sometimes it's easier said than done. A lot of times I overthink things so when I need that extra reassurance. I always like to pay attention to how I really feel in a situation and go with that. If that doesn't work, I always ask myself "what would Beyoncé do?"
How can vulnerability be powerful?
I think vulnerability overall is incredibly powerful thing because you're at your most honest with yourself and with those around you. So that right there is a powerful thing. Vulnerability humanizes us and allows our flaws to be exposed and that's a big risk.
"I always ask myself 'what would Beyoncé do?'"
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When has your fear had a positive effect?
Fear can protect you which is a positive thing. If you are in a relationship and you're afraid then you know to get out. Fear can also block you. It can prevent you from doing a lot of great things and really living. So while fear is inevitable, it should hopefully be something you don't allow to control your life.
We’re always asking those older than us for life advice. But what is a memorable piece of advice you received from someone much younger than you?
I get a lot of great advice from people younger than me because I have a big family and at a certain point age doesn't matter – we all hang out together. I think one of the best pieces of advice that I got from my youngest brother, Christopher, was in reference to a person I was dealing with who wasn't giving me what I wanted or needed in a relationship. I was venting to him (my family is very close) and he said to me that not everyone knows HOW to love and live the way we do. You need to accept people for they are and love them for their great parts, but also love their flaws. Half the time I think he is a prophet because the things he says at his age are insanely brilliant and this talk I had with him was life changing. It helped change the way I look at people and what I am able to expect from them as well.
You published your first book as a twenty-year-old at USC. Which goes to show that it’s never too early to jumpstart a career-- and many feel like they have to have it figured out before graduating. What would you say to those struggling with college/work balance?
It's normal. Don't think that anyone isn't struggling with the college and work balance because everybody is. I think where we get messed up is when we think we have to have it all figured out. The reality is you never have it all figured out and you are constantly learning for the rest of your life about how to balance. So definitely don't think that you have to have it figured out before or after graduating because even if you think that you do, it will change 1 million times. We all struggle with that balance, but I think the best you can do is do what feels right for you. It's definitely important to be able to work hard and take your career seriously but also to put a huge amount of focus and attention on your friends and your family and things that make you happy. When I was writing my first book, one of the best pieces of advice I received was from my mom – she said that you will work hard and spend time on your career but at the end of the day your job won't be holding your hand or wiping tears or helping you up, that comes from relationships, whatever kind that might be. So put focus on your career but also on your friends, family and partner.
![1508657_895501033801476_1180657922107442194_n[2][1].jpg](https://images.squarespace-cdn.com/content/v1/53fba539e4b0a52701b62eb4/1448870612646-ZR4TVNNA9OQTR8O8OH0K/1508657_895501033801476_1180657922107442194_n%5B2%5D%5B1%5D.jpg)
What are some small, daily ways we can use our voices for positive change?
The smallest and easiest way we can actually make a big change every day is simply by treating people with kindness. You would be surprised how different your life could be and the lives of people you interact with could be if we could just be kind to one another. Life is hard, people are struggling and hurting, so just by being kinder to others you will make yourself happier and change the course of another persons day.
What’s one small change you’ve made that’s had a huge impact on your life and career?
Definitely cutting out the negativity has had an overall huge impact on my life and career. Your '20s are for learning all the messy things: how you want to live your life, what kind of people you want around you, what's important to you as an adult, etc.. When I made the decision to remove a lot of the negativity in my life-- whether that was people or situations, everything improved so much. It's a hard thing to do but it's the best thing that you can do.
Another big change that I made in my life was to try to remove all judgment. I think we judge people's decisions so much and we don't pay attention to our own life. We criticize and judge people's every move instead of just letting people do what they want-- it begins to consume our lives. The moment you let people do what they want and choose to love them instead of judging them you will be a freer and happier person.
What’s your go-to outfit? The one you’d throw on every day if you could get away with it?
Probably black skinny jeans, black ballet flats, and a black t-shirt. That's my easiest go to outfit that requires zero thinking. I make sure to have my favorite pieces of jewelry on 24/7 so it makes the outfit look more put together even if I just throw it on. I never take off my jewelry so that always helps with basic easy outfits like this one.
Best piece of advice you’ve received from your mom?
That's a tough one because she gives me so much great advice. One that I can think of off the top of my head would be the importance of a handwritten thank you note. I used to hate doing it when I was younger but I now write all my notes on stationary. It’s timeless. I would say the biggest peace of advice my mom taught me that changed the way I view people and interact with people is the importance of treating everyone with kindness because you never know what someone's life is like at home. Whenever someone is rude or mean for no reason, have compassion for them and give them a smile because you don't know what they are going through. They could have a dying parent, a sick child, a bad marriage, recently let go a work, heartbroken, etc. Life is HARD, we are all human and we struggle, so if someone behaves badly to you for no reason or doesn't treat you kindly, know it probably isn't about you and about something worse that is causing them pain. Have compassion always and send love.
A woman you admire:
My mother (and Beyoncé).
If you could tell your generation one thing it would be:
Change is a good thing. A lot of people in generations older than ours look at the fact that we change passions, change careers, change locations etc as unstable and I think we should look at it as exciting and a good thing in life. Our generation can have several different jobs by the time they are 30 and that's okay. I think it gives us the chance to try a lot of things and hopefully find what we are passionate about and be able to have a career around that. It can be discouraging as well and hard to get the acceptance of other generations but just do you, it's all a process that will hopefully lead to a bigger and better version of who you are.
The Zeitguide Almanac: 16 Things You Need to Know
The aim of the ZEITGUIDE is to "help you think beyond your industry and find ways to connect with others." Which is what Create & Cultivate is all about-- helping women connect with others outside their own circles. These connections are vital to building relationships and achieving your dreams.
Grossman & Partners scours this massive world of ideas for the ones that matter. Because as the guide states, "content shock is upon us."
So what's going on? What's getting better? Where are we headed?
1. Tech startup culture has inspired many legacy companies to adopt their principles and methodologies. Companies in legacy industries are trying to disrupt themselves before external disruption arrives. They are calling this “startupification.”
2. "'Lean startup methodology' is an approach to iterating products while avoiding bureaucratic drag on speed." This means that companies that used to release products every five years, are now releasing products annually.
3. Companies are looking to “new architectures” to "increase the flow of information and learning inside and through their walls." Bosses are moving their desks into the center of everything. Spaces are being reimagined because collaboration is in. In a big way. Lone wolf. And businesses are being built around "effective collaboration."
4. Don't say a liberal arts education is no longer vital. Even with the focus on tech in Silicon Valley "a survey of 318 CEOs by the Association of American Colleges and Universities found that 74% would recommend a liberal arts education to prepare young people for the 21st century economy." Crack a book.
5. E-commerce is huge. There's not denying that. But "fashion designer Steven Alan told [Zeitguide], it’s the physical contact with products and real people that often seals the deal. 'The in-store experience offers the unparalleled ability to actually touch products and experience the 3-D vision of a brand.'”
6. Our phones never leave our sides. But mobile is actually dragging down e-commerce and online sales overall. To point: half of marketing emails never get opened on smartphones. As a result businesses are trying to find new innovate ways to drive sales on smart phones. One way to do this is to incorporate social into shopping and "buy it now" buttons so retailers can sell directly through apps.
7. What mobile is working on is innovation in the ad sphere. "Banner ads and highlighted links don’t work on a 4-inch phone screen the way they did for years on a computer." One idea is to offer rewards to consumers instead of bombarding them with ads. "Other creative approaches fuse video and social media."
8. Fashion houses are teaming up "with tech companies to make wearables less geek, more chic...After all, this is a $700 million industry we are talking about that’s estimated to reach $1.4 billion by 2016."
"Unplugging is becoming essential to well-being and maintaining focus."
Twitter.
9. The fashion world is making moves to become more sustainable and responsible. A major question both shoppers and retailers are asking themselves, "can we let go of that 'take, make, and waste' mentality and adopt one reflecting a more circular economy: 'take, make, and reuse?'"
10. "Google Trends showed an interest in content marketing, doubling from January 2013 to October 2014." And "content marketing has ballooned into a $44 billion industry."
11. It's been shown that the efforts from brands to create social change, engenders loyalty with consumers. "Traditionally ads have been a way to open consumers’ wallets but now they’re a way to engage values and interests as well." Think: Victoria Secret featuring transgender model Carmen Carrera in runway shows and ads.
12. "Unplugging is becoming essential to well-being and maintaining focus."
13. There is a lot of debate around GMOs. Over warning labels and prepackaged foods. People are increasingly worried about the foods they put in their body. But there is no debate around the stat that, "In 2050, there will be 9 billion people on our planet, and the U.N. projects we’ll need to grow 70% more food than we do today to feed them." A friend of the Zeitguide put it this way: “'GMOs or people starve.'”
14. "Sales of 'gluten-free' products are estimated to exceed $15 billion by 2016." And yet as "The New Yorker reported in its annual food issue, America’s obsession with a gluten-free diet has, so far, no basis in science."
15. There are almost 1,500 different kinds of Drones on the market. Which means they are going to potentially touch every industry. Brands are busy brainstorming what they can do.
16. Americans may not realize yet just how climate change is going to affect their lives. But "62% of Americans finally agree that climate change is not a thing of fiction."
Why Your Digital Business Could Use Some Offline Love
You'll hear it a million times: scale. Can you build an epic audience? Does your platform have reach? Only do things that are replicable and *scalable.* And in that constant push, that repeated tech-startup infused, online platform- anchored sentiment, a massively important strategy for your brand gets overlooked: offline engagement. Real world activation. Human-to-human love. Game changer.
I spent the most crucial time of my career to date immersed in creating and growing the offline communities at Levo - a network of 30 cities averaging 7 professional development events a week globally. As an organization, we saw the way this brand came to life in rooms of a hundred or in circles of 5. We were able to be an ingredient and a catalyst in the professional success of these connections. And I got to be the woman leading the offline charge.
As my life and career transitioned away from being the chief guerrilla love fare officer at Levo and into building my own digital brand of inspiration at Maxie, I thought long and hard about why and how the same offline love I'd created at Levo should be integrated into my personal brand strategy. Here's why:
Never underestimate the power of a mighty few
Call them brand ambassadors. Call them groupies. Call them fierce supporters. Whatever you call them, they matter. And when you engage with them past the tweets and emails, you create a tether of energy that will carry your message and brand far and wide.
This can look different for any company.
At Levo it was a formalized (and kick ass) Local Leader program. For me, it's getting myself on the road and speaking as much as possible– so I can do what I do best with live audiences. For fashion lines, think creative pop up shops. And for bloggers, take a page out of my girl The College Prepster’s book who always amazes me with the time she spends with loyal fans in any city she goes - hello group coffee dates!
It's a virtuous cycle
Feel free to laugh at this sketch (TK), which was originally created on a train from the Silicon Valley to San Francisco sitting alongside a genius mentor and personal sage, Gina Bianchini of Mightybell. She was the first to demonstrate to me how what we do offline feeds into our online platforms and vice versa. When you're able to connect the two and allow them to continuously support each other, the entire brand gets bigger and bigger.
What does that look like for you?
Making sure that your engagement offline has a way of funneling back to your site. And creating a unique digital experience for them there. My oh so bunk, solopreneur way of doing this is emails from all of my speaking events and handouts of beautifully designed collateral with special codes and unique links (and love-infused follow up emails). With a more robust tech team you can look into NFC technology, and other cool ways of tracking humans engaging with your brand.
Whatever “how” you come up with the goal is simple: nurture the connections you made in person with love, humanness, and support online.
Immediate, examinable feedback
Want to know what is resonating and what is not? Interested in knowing which of your stories affect people and which fall flat? Which products people can't keep their hands off and why? Get in a room. Ask the question. Watch their faces. Take note of their energy.
Yes, Facebook analytics, GA, counted pins and open rates are killer data to drive your business. Data, however, means shit unless paired alongside anecdotal feedback. Figure out what resonated what doesn't by getting real humans in the room and engaging with them around your business.
For me this happens in the conversations during the mentor sessions I host at Create + Cultivate (who's joining mine in Dallas??) I get to see what people are asking. What advice they write down. What their blocks are. It’s fodder, insight, and material for months of business planning.
But for you it can be as simple as having five of your most recent customers joining a google hangout with you. It could be taking your spring purse line to the table at a beach and see who stops and why. Or hosting a thank you for following me party in your backyard. It doesn't always have to be a crazy strategic business busting soirée. It can be casual. It can be accessible. It just requires your presence and obsessive curiosity into the human nature behind your market.
Hi, MONEY.
Cold. Hard. Cash. Bigger brands have a hard time accessing audiences - especially of young professional women like many of us cater to. If you can prove that your audience is large enough, and you're tapped into them so much so that they will show up. To a dinner party. To a store opening. To a workshop. You've hit a gold mine.
"The best marketing strategy is an obsessive focus on being human."
Twitter.
There are so many businesses out there who would kill to be involved in your offline strategy. Big and small. Engage them and discover for yourself an entire revenue stream that can open for you through offline activation and events (ahem, no one does this better than C+C queen goddess herself, Jaclyn).
Whatever you're doing, big or small, fashion or law, don't keep your business only in the digital sphere. Get out there. Talk to your readers and your customers. The best marketing strategy is simply an obsessive focus on being human.
Fashion With Function: How Mira Is Changing That Wearable Tech Game
Mira, Mira, on your wrist. It's the fitness bracelet embraced by bloggers like Sincerely Jules that can be easily worn with other stackable bracelets, or solo. If you're confused, you're not the only one. Only recently has the intersection of fashion and fitness hit its stride. Think: Adidas Originals, Alo Yoga Wear, and Mira-- a game-changing fitness tracker and bracelet.
Gone are the days of rubber bracelets that merely track your steps or your heart rate. Everyone wants a Mira. So we checked in with Melissa Dowell, Mira's Events Marketing Operations Associate to chat all aspects of Mira's healthy and fashionable world.
Mira, Mira, on your wrist. It's the fitness bracelet embraced by bloggers like Sincerely Jules that can be easily worn with other stackable bracelets, or solo. If you're confused, you're not the only one. Only recently has the intersection of fashion and fitness hit its stride. Think: Adidas Originals, Alo Yoga Wear, and Mira-- a game-changing fitness tracker and bracelet.
Gone are the days of rubber bracelets that merely track your steps or your heart rate. Everyone wants a Mira. So we checked in with Melissa Dowell, Mira's Events Marketing Operations Associate to chat all aspects of Mira's healthy and fashionable world.
The Mira lifestyle is much more than simply wearing a fitness bracelet. How do you translate this image of a complete life to your customers?
Content is a big part of how we translate this complete wellness picture to customers. Our app content puts your daily activity into everyday terms. For example, we show you how many calories you burned while taking the stairs at work and how many steps in takes to work off that glass of wine. We track your dance moves while you’re boogieing at a wedding. Our stylish bracelet is versatile and flexible so it fits your personal style. Users are more likely to wear it and get a clearer picture of their data because they can wear it to the office, date night and everywhere in between. Finally, we’re also inspired by images of strong, empowered women who are taking care of business, family and other obligations. We try to show women in real life through our brand, not just the time where she might be at the gym. We like to show women how Mira can fit into all aspects of her world.
Prior to working with Mira did you think the intersection of jewelry and fitness bracelet was possible?
What I loved about discovering Mira was that it was not only something beautiful I would wear, but it also put my health and wellness in perspective. Previously, I had seen fitness trackers as one thing: a rubber band that tracks your steps. It seemed like a fad that would come and go and I never really understood what tracking my steps could tell me about my health. Because I love wearing the bracelet, I’m able to really see how active I am throughout the week and that’s been a game-changer.
How do you feel about goal-setting? In both your personal and professional life? And as a Mira user?
Personally, I’m someone who is far more interested the journey than the goal. I aim to be present and authentic, staying open to the experiences life has for me. In my professional life, I like to keep an open mind to the opportunities in front of me. The same goes for me as a Mira user. I aim to stay aware of my journey so I’m motivated to make good choices, and do the activities that I enjoy.
How important do you find the “community” aspect of the Mira lifestyle?
Like anything worth achieving, living a healthy lifestyle is not something most people can achieve alone. Who can understand you better than another woman who shares similar goals, passions and challenges? As we expand our product offering, building a Mira community is going to be essential to helping women achieve their goals. We’re looking at ways that we can connect like-minded women that share similar goals through our app and through the brand experience. Health and fitness become instantly more manageable when you have someone with you on the journey helping you make healthy choices.
How have you seen the wearable tech industry change? What’s next?
There is an attention to detail that wasn’t there before. Fashion and function are no longer mutually exclusive! We are going to continue to see more innovation both with the technology and with the fashion offerings in the market. We’re excited to be a part of what’s coming next.
How have you seen social media affect and grow the brand?
Social media has been key to building brand awareness. Getting women who share our passion for style and health has been key to driving engagement and excitement about our brand. Social media has also been a great way to get the word out about our pop-up events around the country.
What Mira bracelet do you wear? How have you seen it affect your lifestyle?
I just got my hands on our new Rosé All Day bracelet which I’ve been swooning over since I first saw the prototype! I definitely pay closer attention to what my personal style really is and it’s been a lot of fun discovering what I like to wear. I’ve definitely put myself out there more to try new things. I love how Mira encourages you to look and feel your best. That gives me the confidence to try clothes and trends I never thought I could wear.
Mira is prepping for multiple pop-up events over the next few months. What is the benefit of an online company hosting these events and meeting face-to-face with customers?
Because we’re a startup, getting that immediate feedback from customers is invaluable. We get to learn right away what our customers value in a fitness tracker so we can better tailor our product to meet their needs. Also, it gives us a chance to present our brand in an authentic way--as a team of mostly women, we can relate to the unique challenges that our customers face when we’re able to meet them in person.
"Step back and look at the bigger picture."
Tweet this.
We love that Mira offers the “try before you buy” feature. How do you think this option affects customers who are worried they won’t like or use a fitness bracelet?
It’s great because customers can see how well Mira fits in with the pieces that are already in their jewelry box. There are a lot of wearable options out there and our “try before you buy” option tells customers that we are committed to offering a product that fits into her life. Plus, it gives you a chance to interact with our awesome app and see just how much activity you’re already doing but were never able to capture.
What’s the most surprising thing you’ve noticed since “tracking” with Mira?
I noticed I can easily sit and work for hours without getting up. I get so consumed in what I’m doing that I tend to go long periods with no activity. It’s great to be aware of that now so I can get up and go for a walk to get my blood pumping again. I find it helps me stay on top of my game throughout the day too.
Daily tip that keeps you motivated?
Step back and look at the bigger picture. How can you make your next choice a healthy one?
Melissa Dowell is Mira's Events Marketing Operations Associate. Make sure to chat with Melissa at Create & Cultivate Dallas and she gives all the deets on how Mira is changing the wearable tech game.
Bottoms Up to a Healthy and Happy Thanksgiving!
You can't go wrong with wine for the holidays, but I like to kick it up a notch with a seasonal Winter Sangria. The elusive Blood Orange is only in season for a short window during the winter, so it's the perfect flavor for a holiday cocktail.
For this Thanksgiving, I'm combining the idea of mulled wine with a sangria for a festive Cranberry & Blood Orange punch. This can be served warm from the pot or chilled over ice.
Mulled Wine Punch
by Rachel Mae Furman of Smoke & Honey
Ingredients:
2 Cups Water
1 Cup Sugar
1 Cup Cranberry Juice
3 Cinnamon Sticks
3 Anise Pods
3 Cloves
4 Blood Oranges (3 Juiced, 1 Sliced)
1 Lemon (Sliced)
15-20 Cranberries
1 Cup Solerno Blood Orange Liqueur (or Cointreau)
2 Bottles Pinot Noir
2 8oz Bottles Club Soda
Directions:
In a pot, bring all ingredients except the liqueur and wine to a gentle boil. Stir until the sugar has dissolved then remove from heat and let the flavors marinate while it cools.
Serve Warm as a Mulled Wine:
Pour in the wine and liqueur, keeping the mixture warm but not hot (as you wouldn't want the alcohol to evaporate!) Serve right from the pot into mugs. Garnish with a fresh slice of citrus and a cinnamon stick.
Serve as a Chilled Punch:
In a half-gallon mason jar, pour in the two bottles of wine, the orange liqueur and the mulled syrup mixture until full. Chill in the refrigerator overnight, then serve in a punch bowl with ice, topped with two 8oz bottles of club soda. Garnish with fresh sliced citrus and cinnamon sticks.
* Makes approximately 20-25 servings. Can half or double recipe as needed.
Create & Connect: Aimee Santos Gives Us Her Life Hack
Aimee Santos of Swell Mayde is a natural born maker. Or as she calls herself, a “mayker.” As both designer and style blogger, she's had to figure out how to strike a balance between the two and thrive in the face of chaos.
Aimee Santos of Swell Mayde is a natural born maker. Or as she calls herself, a “mayker.” As both designer and style blogger, she's had to figure out how to strike a balance between the two and thrive in the face of chaos.
She's always in the midst of multitude of creative projects. Whether she's sourcing and dishing what we need to be wearing (and buying for friends and fam) this holiday season. Or teaching us how to DIY an envelope wrap skirt, we are always amazed by how she finds the time to keep the momentum in her work life and manage productivity.
Which is why she’s part of this week’s Create & Connect with our friends at Logitech! We pick her brain below to see how her career has flourished, and how she's managed her hectic life with the help of tools like the Logitech K380 Multi-Device Bluetooth Keyboard.
+What side projects do you indulge in aside from blogging and designing?
Drawing and making jewelry.
+What is the one life hack that has helped you be more productive?
I love to start my day early. I feel so accomplished by the end of the day.
+How do you balance designing and blogging?
Stay organized and keep a detailed calendar.
+How important is a work life balance for you, or do they intersect?
So important. I need moments of the day/week that I can relax and re-energize myself.
+How do tools like the Logitech K380 Multi-Device keyboard help you be more productive and manage multitasking?
Having a keyboard for my phone and iPad is life-changing. I am able to finish tasks much faster. It also allows me to multi-task so easily since I can connect multiple devices to it and switch between them with a touch of a button.
+What is the one thing you like to add under your belt but haven't had the chance to do yet?
Interior designer/real estate developer.
+How do you deal with the busy trap?
Try to stay organized. When I feel overwhelmed, I take a moment and schedule out my day/week. It instantly de-stresses me to know that I can get through everything with proper planning.
"Stay organized and keep a detailed calendar."
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Make sure to check out Aimee’s blog here at swellmayde.com, and if you’re looking for the perfect holiday tech gift to get you started this Black Friday, be sure to add the Logitech K380 Multi-Device Bluetooth Keyboard to your shopping list!
Tina Craig Reveals How She Turned a Blog into a Business
If you're going to turn a hobby into a business, it better be something you love, because starting your own business is a little like raising a human. The hours required are endless and you never stop working, or thinking about working. Something that Tina Craig and partner Kelly Cook of Bag Snob know plenty about.
Tina Craig of Bag Snob.
Starting your own business is a little like raising a human. The hours required are endless and you never stop working. Or thinking about working. Or dreaming about work. So if you're going to turn a hobby into a business, it better be something you love. Something that Tina Craig and partner Kelly Cook of Snob Essentials (formerly Bag Snob) know plenty about.
In 2005, the site began when the then stay-at-home moms were sharing their love of bags via a Moveable Type account. This was before the ubiquitous presence of social media. Before there were models for affiliate partnerships. They were Internet pioneers dreaming of Birkins-- and it paid off.
Originally Bag Snob featured on-point and honest reviews that readers came to trust. Over the last ten years, the site has grown exponentially, incorporating seven different Snob categories including: beauty, fashion, and even "Tot Snob." The duo also launched their own line, Snob Essentials in May of 2014, which sells through their e-commerce platform and HSN.
Today with revenue reported in the seven-figure range, it's clear Tina and Kelly have hit their stride, and managed to get their hands on a couple of Birkins in the process.
We caught up with Tina to chat bags (obviously), blogging, and her best piece of #snobwisdom. Be sure to catch Tina on her home turf at #CreateCultivateDallas this January!
You’ve been at this since 2005. Which means, you're officially double-digits and turned a blog into a booming e-commerce affiliate marketing business. How have you seen the industry change for the better? For worse?
I think change is always good, and it’s also a necessity. On the upside, the shift and consequent growth has created an entire industry of multi-media platforms from where individuals are able to share their opinions with the world.
Where do you see it heading?
I think true experts will emerge as important curators to help edit the constant influx of material absorbed (and in most cases, not quite absorbed) by our increasingly overloaded generation, as well as help mitigate the habit of over-sharing that comes with the prevalence of social media.
What have you learned about being a non-snob “Snob” in the fashion industry?
Being nice is easier and less time-consuming than being rude. Also, treat everyone the same. It’s the right thing to do, you don't know what hardships or battles people are going through-- a kind word or gesture can change and brighten someone's day. Plus you never know when the person sitting next to you will turn out to be the CEO of a multi-billion dollar company. (This has happened to me more times than I can count.) Lastly, helping others just feels good.
When you first started, social media platforms like Instagram weren’t a thing. How have they changed your relationship to your work?
Platforms like Instagram have not only allowed for a closer connection to our readers but a direct dialogue with brands. I met one of my (now) IRL besties, Aliza Licht, who’s also known as DKNY PR Girl, from Twitter. She saw a scathingly negative review I wrote on a Donna Karan bag and challenged me on it via a tweet. I respected her forthrightness and began tweeting with her regularly. Our tweets became well-known and attracted a bevy of other friends we called the Twitterazzi (our Twitter squad includes Erika Bearman, a.k.a. Oscar PR Girl). Our relationship blossomed and we (Kelly and I) subsequently designed a capsule bag collection for DKNY, the first of its kind between a major brand and a blogger.
"Achieving your dreams doesn't mean it's time to relax."
Tweet this.
Do you think it’s possible to enter and be successful in the blogging world at this point? Especially for fashion bloggers who don’t have a “snob” budget?
Absolutely! We started Bagsnob.com with $20 and our love of bags. There is always more room for new and unique voices in any industry.
If your favorite bag could talk, it would say?
Pay more attention to ME! You have too many bags.
Your best piece of #snobwisdom?
Never give up, and don’t be afraid of change. I am the most persistent person, I will try and try again and rarely give up. Even if I don't achieve a certain goal, I always feel I have succeeded as long as I learned something along the way.
What does “It’s in the bag” mean to you now that you’ve established your brand?
It means I now have to work twice as hard! Achieving your dreams is one thing and as satisfying as it is, once accomplished, it doesn’t mean it’s time to relax. Maintaining your dreams is another issue entirely, and that’s what true success is all about: Working hard, enjoying success, and never sitting back and declaring yourself “done” is what it’s all about.
For everyone coming to Dallas for Create & Cultivate, what are some secret must-shop spots you are willing to give up?
Dolly Python! My friend from LA scored a full-length blonde mink coat with Neiman Marcus tags for $250 from this vintage boutique. Also, VOD, which is a supremely well-curated store from former Dallas Morning News fashion editor Jackie Bolen. And finally, 4510, the ultimate one-stop shop for luxury goods (and my favorite!).
Motivate Your Monday: 10 Tweets to Start the Week Right
Let's talk turkey. It's Thanksgiving week, which means airport lines, pumpkin pie, and feeling awkward during catch-ups with old friends and the uncle you haven't seen in 10 years.
So, to kick the week off and bring you a bit of #MondayMotivation we're bringing you 10 Tweets we love-- some to make you laugh and inspire, and others to give you something to talk about when you run out of convo starters between bites of stuffing.
Let's talk turkey. It's Thanksgiving week, which means airport lines, pumpkin pie, and feeling awkward during catch-ups with old friends and the uncle you haven't seen in 10 years.
So, to kick the week off and bring you a bit of #MondayMotivation we've rounded up 10 Tweets we love-- some to make you laugh and feel inspired, and others to give you something to talk about when you run out of convo starters between bites of stuffing.
Binge-watching > binge-eating turkey. But take a note from @equivocarly and turn autoplay off.
Getting what you're worth is always worth it via: @ForbesWoman. But you need to ask.
In case you missed the #WomenofHollywood article in the New York Times about the pay gap in Tinsel Town. Angelica Huston slays. (As does the article.)
Mae Whitman on harem pants.
Jenny Slate (@jennyslate) on the delights of getting up after falling down.
If you're feeling timid, remember that when women forge their own path. It's usually pays off via @JessWeiner.
@NancyJoSales pens an open letter to Tinder CEO for Vanity Fair. Why are female journalists continuously attacked for doing their jobs?
When dreams are realized, @taffyakner shows us HOW GOOD it can feel. That's some real motivation.
@AmberTozer has the best advice for those creeping negative thoughts.
And if you find yourself stressing out on Thursday, take this piece of advice from @ch000ch.
WTF Is Periscope? And Why Should You Be On It Right Now?
Kayvon Beykpour and Joseph Bernstein saw a problem: they felt that despite the billon plus smartphone users all over the world, the camera was still an underused resource. A bit of a head-scratcher considering the 400 million active users on Instagram alone as of September 2015. But the digital entrepreneurs wanted to know why there wasn’t a way to see what was happening right now, anywhere in the world. Not in pictures, but in live stream video.
Their goal was to “build the closest thing to teleportation.” To jump around the world in seconds to see things that inspire us, make us laugh, motivate and excite, teach us, and ultimately, make us band together.
They created Periscope. An app that had so much potential it was purchased by Twitter while still in beta.
And then it topped 1 million users within its first 10 days.
So how is this going to change social media?
Live video-streaming is not new. Apps like Meerkat existed before Periscope. Webcams existed before Meerkat. But there is always one platform that takes an idea and makes it beautiful. After all, photo-sharing existed before Instagram, but no one spends hours lost in a Flickr hole.
Let’s talk business. What Periscope can offer brands and bloggers is multifold. At its most basic it allows for direct-live-to-consumer marketing and connection. Watchers can comment and heart videos and choose to “follow” channels, much in the same way they can on Instagram. Whistle alerts can be sent every time a broadcast from someone you follow starts.
Within the app, videos can be watched for up to 24 hours and users can share these broadcasts with their Twitter followers. (Something that Twitter blocked Meerkat from doing once it acquired Periscope.) There are also already apps designed to capture and store your Periscopes— like Katch— so that they can be embedded on your blog or company’s site. Brands will also be able to promote live events. All of this has the potential to lead to brand loyalty and sales. If someone sees something they like on Periscope, it’s free advertisement and an instant commercial platform.
Same goes for bloggers. Not only will it change the way they connect with their audiences, but it could also lead to sales for brands they work with. Whether it’s Shea Marie of @peaceloveshea taking you behind-the-scenes during NYFW or Claire Thomas of @kitchykitchen live-streaming a recipe and tagging knife brands that she’s using. Which is a key feature in potential Periscope-born partnerships: bloggers can tag brands within their stream that they are either already working with or are interested in partnering with in the future. It's not just live-streaming, it's a live revenue stream.
So how is this going to change the social world?
Human connection. Information sharing. Real time unfiltered news. The humanity in the app is where the raw power lies.
Beyond the inevitability of the business side-- the sponsored posts and paid-to-promote content-- Periscope's unmediated access to anything from anywhere puts the individual in control of information. Sure, bloggers and brands will be able to craft and control their image, but to be able to “channel-surf” from NYFW to the moon to a discussion about women’s healthcare to a protest in Rome, connecting with people all over the world, has unlimited potential.
"This going to change the social world."
Tweet this.
The app is offering a "Teleport" option, which takes users to a random place in the world and shows them a broadcast.
It is also provides a "Mutual Broadcast" option, where you can start a private broadcast for people who you follow and follow you.
Part of the beauty of Periscope is in its simple truth, and the somewhat utopian hope of its founders. The hope that the most important events and conversations will be documented. Its possibilities are as endless as there are people and places in the world. The stories are everywhere. Life is everywhere.
We just need to pick up our phones, and Periscope.
That Good Good with Sakara Life
The Founders of Sakara Life
One of the secrets of success is to consistently pursue your goals. Even when you think you've achieved them, keep going. But juggling a full schedule and your dreams is impossible without the proper fuel. Brain food. Body food. Overall nutrient-dense, well-being food, that doesn't scrimp on taste (or count calories!). Which is where Sakara, a ready-to-eat wellness delivery program, comes into the picture.
Focus in on Whitney Tingle and Danielle Duboise in a Brooklyn kitchen in 2013. That's when they dropped everything to give their all to Sakara and the idea of a nutrient-based lifestyle program. Their first deliveries were made via bicycle and the two quickly attracted clientele like Gwyneth Paltrow, Lena Dunham, and a group of Victoria Secret models like Lily Aldridge and Erin Heatherton-- all of whom we would equally classify as #goals. These are women who work hard for what they have, and make their food work for them, which is what Sakara is all about.
We chatted with the founders about going for it, feeling sexy, and that tricky little b word we spend so much time thinking about: body.
You've created such an amazing service for busy individuals. What do you feel sets Sakara apart from other food delivery services?
Whitney: We are not just a food delivery system - we are a nutritionally designed lifestyle program that heals the body on a cellular level. We like to say we’re like a personal chef and nutritionist, rolled into one sexy package. But beyond the quality of food and nutritional integrity of the program, we really, truly aren’t just food. We are a lifestyle. Yes, we’re delivering you breakfast, lunch, and dinner, but we’re also reminding you to slow down and smell, feel, taste, and thoroughly CHEW your food. We’re teaching you about the health benefits of goji berries, asking you to pair your meal with a powerful mantra for the rest of your day, and reminding you to love yourself.
Danielle: We also refuse to sacrifice taste or gourmet quality for health – because we know you don’t have to. We work with chefs from top restaurants around the world, like Le Bernadin and Jean Georges, to come up with unique, inspired meals that are outrageously delicious in addition to being good for you. Our philosophy is that food should make you feel sexy—eating clean should be fun!
How did you master the logistics of delivery?
W: It’s not easy! But it was a really important part of the business for us. We wanted to make this way of eating as easy as possible, so we had to deliver everything straight to our clients’ doors, ready to eat. We’re constantly working to improve our delivery process to make Sakara the best possible experience for our clients. After mastering meal delivery in New York & LA, our next challenge was figuring out how to ship our meals nationwide – which is coming soon!
What do you wish you had known in the beginning?
W: That when kale and salt combine they can create quite a sulfur stink bomb! That sulfur is so good for your body (it aids in detoxing), but most people are not fans of that smell. We love stinky kale though!
D: That’s a tough one because everything we’ve been through has been such an amazing learning lesson, I can’t imagine not experiencing it. I guess just to reassure myself constantly not to be afraid. To take the leap, hire on the expensive people, move into the big space, etc. Put it out there, connect to a bigger mission, make space for success, and work your butt off to get there.
"Put it out there, connect to a bigger mission."
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Your business has rapidly expanded across the US. How do you keep up with all the different locations and employees?
D: Communication is key! Every week we have a meeting at our New York City headquarters, and both our Brooklyn-based kitchen team and our LA office call in and participate. It’s a great opportunity to check in and make sure we’re all on the same page and headed in the right direction.
W: We also make a point of spending in person time at all locations, with all employees. As we grow, it’s important that everyone is connected to the mission of Sakara – that’s what fuels this beautiful fire!
What advice would you give busy females who are struggling with finding the time to eat healthy?
D: Well, this is the whole reason we started Sakara—to make it easy for busy women (and men!) who want to be healthier but can’t find the time. It’s so important to make your health a priority and take care of yourself, not only for your waist line, but also for your relationships, career, etc. We talk a lot about optimizing your day by outsourcing things to experts, so that you can focus on the things you excel in and the things you love to do. Whether it’s laundry, cleaning, workout plans, or meal delivery, let people take care of you, so that you can take care of everything else, and still feel great.
W: Aside from a Sakara meal delivery program, which makes it super easy to eat healthy all day long, it’s really important to keep your pantry stocked with healthy foods – because that’s what you’re going to reach for. We’ve struggled a lot in finding high quality, fresh whole food pantry items and snacks, which is why we’ve created our own! All of the deliciousness will be launched very soon in our Clean Boutique!
We love your mantra of "food should make you feel sexy"! What are your go-to meals or personal favorites?
D: Foods that are messy, juicy, flavorful, and I can eat with my hands. Anything from our Indian Spices Samosas to our new Cardamom & Chocolate Cookies.
W: Our Youth & Beauty Salad is one of my favorite meals in the world. But, I also feel pretty sexy eating some French fries in my dress and heels.
What has been your proudest moment with the business?
W: I’ll never forget the first time a client told me her Sakara story. It was at our first S-Life event and this beautiful, commanding, vibrant woman was explaining to me how she had been diagnosed with Lupus years ago and had been seeing countless doctors and taking countless medications ever since and nothing was working. Her life had spiraled completely out of control until she stumbled upon Sakara (this was back in the early stages of Sakara, so we like to think the universe brought her to us). After 2 months of Sakara she was completely off her meds, full of energy, kicking butt at the job she almost lost, head over heels in love, and finally feeling like herself again. She’s still a client today. We get stories from clients like this everyday and Danielle and I spend some together reading them each day to help ground us and bring us back to why we’re doing this.
D: It’s hard to say! Moving into our own beautiful space in Soho…becoming bicoastal…growing our business to support over 60 brilliant employees who believe in Sakara.
What is next for Sakara?
D: We just launched our meal delivery program in Miami, which has been on our list for so long! Now, we’re gearing up to unveil our revamped Clean Boutique, which has everything to help our clients live clean, have fun, and feel sexy while doing it (everything from dark chocolate to vegetable chips to our rose water cocktail mixer). Stay tuned, because there’s more super-exciting news coming soon!
GIVEAWAY.
Guys! We are so excited to team up with Sakara Life and are giving away of week of their meals to a busy entrepreneur (like yourself!). Enter to win by filling out the form below. (Note this giveaway is only open to residents of New York City, Southern California, Greater Boston, Washington D.C, Philly and select NY, NJ, and CT counties.) Giveaway ends 11/27/15!
#CreateCultivateDallas: First Gift Bag Sneak Peek
We are gearing up for Create & Cultivate Dallas. Part of that process is assembling gift bags that make up for the not-so-stellar holiday presents you received from relatives. (Hey, it happens.)
The gift bags introduce you to new companies, and make you fall head over heels with brands you already love.
Tote bag by Shabby Chic
We are gearing up for Create & Cultivate Dallas. Part of that process is assembling gift bags that make up for the not-so-stellar holiday presents you received from relatives. (Hey, it happens.)
The gift bags introduce you to new companies, and make you fall head over heels with brands you already love.
From custom framing and calligraphy services to the best of fashion and beauty products to services you need to build your brand, here is a sneak peek at the companies you can expect to find:
Margaret Madeleine Calligraphy
Rachel Ashwell Shabby Chic Couture
+ many more!
It's a gift bag the size of the Lone Star state itself. Which is rather fitting because we cannot wait until you join us Dallas! Tickets are on sale now for January 30, 2016.
Create & Connect: On-the-Go with Go-getter Puno DosTres
When you work as a creative, the need to produce quality innovative work is always on your mind-- even if that means you’re working on multiple projects at once. That’s how us creatives function, and we find solace in the chaos of multitasking. Our friends at Logitech get it, and that’s why we’re in love with their new K380 Multi-Device Bluetooth Keyboard. A piece of tech that allows us to do just that.
In celebration of the release of the K380 Multi-Device, we’re highlighting some of the hardest working women in the digital space. All of whom have multiple projects under their belt, and whose careers have thrived off of multitasking and efficient productivity.
When you work as a creative, the need to produce quality innovative work is always on your mind-- even if that means you’re working on multiple projects at once. That’s how us creatives function, and we find solace in the chaos of multitasking. Our friends at Logitech get it, and that’s why we’re in love with their new K380 Multi-Device Bluetooth Keyboard. A piece of tech that allows us to do just that.
In celebration of the release of the K380 Multi-Device, we’re highlighting some of the hardest working women in the digital space. All of whom have multiple projects under their belt, and whose careers have thrived off of multitasking and efficient productivity.
This week, we are featuring Jennifer Puno, better known as Puno DosTres. Puno is a creative from Los Angeles who quit her day job to build to her own business. Today, Puno has co-founded Map and PeopleMap.co with husband Daniel, co-founded ilovecreatives.com with none other than Eva Goicochea, does UX/UI design, and dabbles in photography and styling. Is there anything this girl hasn’t done? We caught up with her in between hustles to chat about traveling with total strangers, avoiding the pitfalls of “busy,” and making every minute count.
+What is your favorite thing about working on the go?
The freedom! This past summer, Daniel and I went on an epic trip in Europe that started in Copenhagen. Our intention was to stay for only three weeks, but we started swapping homes with a few different people on behomm.com and ended up staying for two months! It’s not easy traveling and working, but if I am super disciplined and the internet is on point, I can get about 2-4 hours of work done in a day. It really helps to stay in one city for 2-3 weeks.
+What are some of the best relationships or projects that have come from traveling for work?
I've just started doing more "strangercations" where I travel with a complete group of strangers. I know, sounds super Road Rules, huh? On my first strangercation, I went to Iceland and took Star Trek photos, which led to a hunt for hot springs in California.
Just recently, I went to Sayulita with Coast To Costa and helped them build their website. If anyone wants to go to Baja, come with us!
+How do you deal with the busy trap?
Calendly keeps me in check by putting rules on how many meetings I can book a day. I also find that when I work out on a daily basis, I prioritize my day better.
"I don’t dwell on tasks."
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+With so many projects running at the same time, how do you manage focusing from one project to the other?
I start hiring as soon as I can by automating as many processes and finding really smart, resourceful people that are super fun to work with. Also, I don’t dwell on tasks or over complicate processes. If I do, it’ll just never get done or becomes super annoying.
+What is your #1 hack when it comes to staying productive and keeping focused?
Harvest is the one app that really forces me to track my time. It’s not easy and I don’t like doing it, but every minute counts when you’ve only got about 10 hours in the day to work after working out, eating, sleeping, and re-doing that cat eye three times.
+How do tech tools like the K380 Multi-Device Bluetooth Keyboard help you stay productive?
With the K380 Multi-Device, my fingers are elevated so I can type all day long. I also have a wacom tablet that I used instead of a mouse. It was a bit of a learning curve to get used to, but I can’t live without it. My wrist doesn’t hurt anymore, I’m super precise, and it feels more natural when I’m designing. If I had to work with a mouse, I physically feel like my body has to stop and that’s super frustrating. Same thing with typing too long on my iPhone, my fingers feel swollen. Does anyone else feel that way? :)
+How do you celebrate ending a productive week at work?
Usually a really good beer or super delicious meal. If it’s crazy productive, I love to cozy up in the bed and just veg out with Daniel.
Meet the Speaker: Stephanie Mark of The Coveteur
Securing a feature on The Coveteur has become a symbol of "you've made it" amongst the fashion set. Created in 2011, the site began as a fun side project-- where two childhood friends had the idea of diving into the closets of the most stylish street style stars and tastemakers. The idea blew up. Big time. The site is now a prospering digital hub for fashion, profiling huge celebrities, offering shop-able closets, and has officially claimed its spot as a household name. In short: the coveteurs have become the coveted.
Stephanie Mark of The Coveteur
Securing a feature on The Coveteur has become a symbol of "you've made it" amongst the fashion set. Created in 2011, the site began as a fun side project-- where two childhood friends had the idea of diving into the closets of the most stylish street style stars and tastemakers. The idea blew up. Big time. The site is now a prospering digital hub for fashion, profiling huge celebrities, offering shop-able closets, and has officially claimed its spot as a household name. In short: the coveteurs have become the coveted.
We sat down with co-founder and marketing director, Stephanie Mark, to find out what makes the girl boss tick. Spoiler: when she says her favorite quote is, "Do whatever you want," we know she means it. (Get even more insight at Create & Cultivate Dallas when she speaks on our "Finding your Angle" panel!)
Your first job: I filed papers at a doctor’s office.
Your first girl crush: Ginger Spice
Favorite form of exercise: Boxing
In high school, you were voted “Most likely to... have a career in fashion.”
Last thing you do at night before you go to bed: NETFLIX
Thing you can’t resist buying in the checkout line: Anything travel size from the checkout at Sephora. Everywhere else: a bottle of water and a magazine.
Your local coffee spot: I love the green tea at the Soho House in Toronto.
Go-to cocktail: Tequila Soda with a lime- it is basically the unofficial drink of The Coveteur.
Favorite time of year: Summer and fall.
Best gift you’ve ever received: My first nephew was just born- so that is by far the best gift I have ever received. In terms of fashion- my parents got me a Hermès watch when I graduated from Parsons.
Next thing on your to-do list: MOVE! I am moving to New York and I need to start setting up my place there.
Proudest moment: Starting The Coveteur.
Favorite quote: Do whatever you want.
"Do Whatever You Want!"
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THIS OR THAT
Your wallet: Totally organized, or packed with ATM receipts?
PACKED. And my purse. I call them both mobile garbage cans.
Saturday morning or Sunday night?
TIE!
Karaoke: In the crowd or on the stage? If on the stage, what song?
Stage. Anything (and I mean ANYTHING) from the '90s.
Shopping: In store or online?
In store.
In flight: work, nap, or movie?
Nap or watching endless amounts of TV shows.
At parties: On the dance floor, deep in conversation, by the snacks?
Dancing…with snacks.
Check out some of our other Create & Cultivate Dallas speakers featured on The Coveteur including: Tina Craig Bag Snob, Katherine Power of Clique Media , Hilary Kerr of Clique Media , Emily Schuman of Cupcakes and Cashmere and Sophia Rossi of Hello Giggles.
Startup Toolkit: Get on Track with These Amazing Business Tools
Creating and managing a business isn’t easy. If it was, success would grow on money trees. And though the struggle is part of the process, it doesn’t have to be a nightmare. Let's say you’ve started your business, but now you need tools. Apps to make sure you're meeting all of your goals-- and your meetings.
To get your week started off on the right foot, we’re listing some of the best websites and apps to keep you on the right track to building a strong business!
Learnvest
If you’re just starting your business and are looking for a financial planner, Learnvest is for you. Knowing exactly where every nickel and dime goes is key to growth. Learnvest helps you keep strict tabs on your finances in both a simple and affordable (bonus!) way. Not only that, you get personalized advice that is aimed at both your personal and business financial goals. Get your financial plan in action and climb one step closer to the top of the ladder.
GoLive HQ
You know your company or brand isn’t set without a proper website. It's the face you show the web world. So forget that pretty (but boring) template that’s been used time and again. What you need is to call GO LIVE HQ for the most dynamic web design that’s right for your brand. The amazing all-girl team at Go Live HQ will Hook. You. Up. These web-savvy ladies will connect you with web designs, brand resources, and Go Live workshops that make web design easy as pie.
Mailchimp
If you haven’t thought about including a newsletter into your brand’s digital strategy, then think again. Even if you feel intimidated by the idea, Mailchimp makes creating and sending out newsletters simple. Not only is Mailchimp easy to use, but the service allows you to send emails at optimized times, and provides you with analytics that track newsletter campaigns and click-through rates. As the chimps say: send better email.
Asana
Some people work off their notebooks and write down every little thing they need to do every day. It's old school. It works. Sort of. Asana helps you project manage a lot better. It helps you craft a perfect to-do list. It also assists in managing team projects. You and your colleagues can check off tasks that are done, as well as easily see what still needs to be completed. It's effective digital teamwork. You do want to be organized, right?
Slack
Slack is the perfect way for you to communicate with your team. You can transfer files, integrate the tools that you already use for work (like Asana, Mailchimp, Twitter, Dropbox, and Google Drive), as well as categorize conversations based on what department you’re in. With Slack, you might just (happily) say goodbye to your outdated email, and switch to the platform that makes communication and team productivity much easier, more streamlined, and more transparent.
Shake
As a business owner, you have to know what contracts and legal agreements are going to keep your business running. That’s where Shake comes in. Shake is an app that allows you to create, sign, and send legally binding agreements in seconds. Perfect for business owners and freelancers alike, Shake aims to remove the stress of creating legally-binding agreements. If you’re hiring ,or just got hired for a freelance gig, Shake is going to be a lifesaver for you.
C&C Classifieds: Job Positions at 6 Rad Female-Led Companies
Fridays at Glossier - @glossier on Instagram
Some boss ladies want to start their own companies,and others want to support those companies and be a part of an amazing team. If you're looking to make the next step in your career and help support an amazing company, we've got you covered with some amazing positions at some of our favorite companies founded by kick-ass female entrepreneurs. Check out the positions down below!
Glossier - New York, NY
Not only are Glossier’s products one of our favorites when it comes to our daily skincare routine, but we’re in love with the way Emily Weiss has been able to grow the amazing brand in just over a year. Working on Emily’s team not only means that you’ll be working on amazing and fun brand that embraces natural beauty, but you’ll be working on a team that knows how to execute quality work and means business. Check out their openings below, and if they don't have what you're looking for, click here to get on their radar!
Positions Available:
Away - New York, NY
Away Luggage isn’t your ordinary luggage company. Just launched this month, Away is one of the companies that focuses beyond the product and applies the culture of travel to its brand. If you’re about that travel life, and want to contribute to a brand that embodies that vision, Away is for you.
Positions Available:
- Operations Associate - New York, United States
- MBA Intern - New York, United States
- Undergrad Intern - New York, United States
Food52 - New York, NY
Food52 is the destination for all culinary enthusiasts that. Not only is Food52 the perfect site to find amazing new recipes, but you’ll be able to find the perfect accessories for your kitchen and cooking needs. If you have the hunger to work with a company that can feed your career needs, you should apply to Food52’s positions below.
Positions Available:
- Account Executive - New York, NY
- Account Manager - New York, NY
- Ad Operations Associate - New York, NY
- Assistant Buyer/Account Manager - New York, NY
- Director of Customer Experience - New York, NY
- Editorial Intern - New York, NY
Ipsy - Select US Cities
If you’re a beauty junkie, Ipsy is the company you want to work for. Ipsy, the brainchild of YouTuber Michelle Phan, is a monthly subscription that delivers new makeup samples right to your doorstep. Just in 4 years since it’s inception, Ipsy has already racked in more than $150 million in revenue. Want to be a part of this continuously-growing company? Check out the positions below!
Positions Available:
- Data Scientist San Mateo, CA, United States
- Merchandise Planning Manager New York, NY, United States
- Art Director Santa Monica, CA, United States
- Graphic Designer Santa Monica, CA, United States
- Customer Care Content Manager San Mateo, CA, United States
- Customer Care Representative - Tier III San Mateo, CA, United States
- Front End Developer San Mateo, CA, United States
- Email Operations Specialist San Mateo, CA, United States
- Loyalty Marketing Director San Mateo, CA, United States
- Social Media Coordinator Santa Monica, CA, United States
- Associate Producer Santa Monica, CA, United States
- Production Assistant Santa Monica, CA, United States
Tradesy - Santa Monica, CA
Tradesy is the destination for turning the items in your closet to cash, all through the use of their simple-to-use app. In just three years, Tradesy has had over a million customers and had been backed by investors such as Richard Branson and John Doerr. Not only that, but the company’s core values about being fearless, sharing your style, and transparency breeding trust are things we’re behind 100%. If Tradesy speaks to you, check out their positions below!
Positions Available:
- Marketing Designer - Santa Monica, CA
- User Experience Designer - Santa Monica, CA
- Senior Frontend Engineer - Santa Monica, CA
- Senior Software Engineer - Santa Monica, CA
- Software Engineer (Data Engineer) - Santa Monica, CA
- Software Engineer (Data Scientist) - Santa Monica, CA
- Head of Technical Recruiting - Santa Monica, CA
- Intern for Public & Community Relations - Santa Monica
- Customer Support Representative - Santa Monica, CA
- Merchandising and Logistics Intern - Santa Monica, CA
- Return Support Representative - Santa Monica, CA
- Metadata Analyst Intern - Santa Monica, CA
- SEO Specialist - Santa Monica
- Taxonomist - Santa Monica, CA
Rent The Runway - Select US Cities
Rent The Runway has established itself as one of the go-to online destinations that have given fashion enthusiasts access to some of the most coveted designer pieces on the market, at less than half the price of retail. RTR is definitely a company that has thought outside of the box and capitalized on an opportunity that no one else had touched on. Now, it’s become a $400 million + business. Talk about a success story! Looking to work with a company that has set itself apart from the e-commerce world? Look at Rent The Runway’s positions, and become a part of the team!
Positions Available:
- Senior Stylist - Secaucus, NJ
- Fashion Copywriter Rent - The Runway HQ, Union Square, New York, NY
- Graphic Designer (Freelance) - Rent The Runway HQ, Union Square, New York, NY
- Project Manager, Creative - Rent The Runway HQ, Union Square, New York, NY
- Customer Insights Team Lead - Secaucus, NJ
- Senior Software Engineer - New York, NY
- Senior Director, Merchandise Planning - Rent The Runway HQ, Union Square, New York, NY
- Senior Manager, Business Development - Rent The Runway HQ, Union Square, New York, NY
- Head of UX/UI Design - New York, NY
- Associate Manager of Sales Associates - Georgetown, Washington DC
- Associate Manger of Stylists - New York, NY
Pedal To The Metal: LA Accelerators To Jumpstart Your Idea
For months now, you’ve been set on making your business idea come true. You have the idea set in stone, and you’ve mastered your plan down to a T, but you just need a little bit of a financial push and some proper coaching on how to get your business off the ground. But don’t worry, there’s plenty of help available to get you up and running!
If you’re looking to kick your business into gear in Los Angeles, you’re in the right place. Now, more than ever, today’s prosperous world of Silicon Beach has been able to churn out successful companies, all with the help of accelerators and incubators that are designed to make your business grow at an exceptional pace. To give you your first boost in helping your startup grow, we’ve listed some great accelerators and incubators in LA that will set you up with the tools you need to get your idea to a million-dollar level. (You can thank us later.) ;)
For months now, you’ve been set on making your business idea come true. You have the idea set in stone, and you’ve mastered your plan down to a T, but you just need a little bit of a financial push and some proper coaching on how to get your business off the ground. But don’t worry, there’s plenty of help available to get you up and running!
If you’re looking to kick your business into gear in Los Angeles, you’re in the right place. Now, more than ever, today’s prosperous world of Silicon Beach has been able to churn out successful companies, all with the help of accelerators and incubators that are designed to make your business grow at an exceptional pace. To give you your first boost in helping your startup grow, we’ve listed some great accelerators and incubators in LA that will set you up with the tools you need to get your idea to a million-dollar level. (You can thank us later.) ;)
1. Science, Inc. Santa Monica, CA
As one of Silicon Beach’s most successful accelerators, Science has been able to implement its transformation strategy taken from experience at leading technology firms like News Corp, American Capital, AOL, and IAC to many fresh startups. They’ve got you covered on everything from technology, digital marketing, human resources, product, design, and business development, and have racked in 12 acquisitions, over $1B+ in exits, and have founded 8 companies. If companies like Medium, This Is Ground, Dollar Shave Club, MeUndies.com, and Dog Vacay can hang with these guys, you should too. Trust us, you’ll be in good hands.
2. MuckerLab - Los Angeles, CA
You can think of MuckerLab as school for startups. MuckerLab dedicates itself to all of its students, making sure they’re tapping in onto all the details that will make their business succeed, and having established CEO’s mentor them as well. With companies like StyleSaint, TaskRabbit, and Bloom Nation, you can see how strategies followed by MuckerLab has made companies like these widely successful.
3. Amplify - Venice, CA
Both a creative workspace and a curriculum-based accelerator, Venice-based Amplify is one of the OGs when it comes to accelerators in LA. Amplify has been able to add 40+ startups businesses to its portfolio, including RadPad, Sensay, Clutter, and The Bouqs. Not only do they invest in your idea, but they also offer amenities and creative workspace to you as a coworkers, making sure you feel right at home.
4. Originate - Los Angeles, CA
Established as a digital product development and venture firm, Originate helps design, build operate, and invest in transformative software products. They look for some of the brightest and boldest innovators to work with, and help them reach their business goals with their team of designers, developers, product strategists, and investors. If you’re looking to build a digital product, work with teams that have helped Flipagram and MileIQ become successful, and are ready to become a partner (not a client) with an accelerator, Originate is made for you.