9 Killer Public Speaking Tips from Top Female Entrepreneurs
Get ready to pick up this mic we're about to drop.
Jittery hands, racing heart, blank mind. If you're climbing the career ranks, there is a good chance you've experienced one or all of these emotions when you get up to give a presentation or a talk. There's no escaping it, and the earlier you accept that public speaking is going to be a part of your career, the better. After all, practice makes perfect (or so said Tina Craig of Bag Snob this weekend at Create & Cultivate Dallas).
Whether you're prepping for a pitch meeting or you're planning to one day give a world-changing TED talk, we asked the industry best to give their quick and dirty tips for getting up in front of a crowd or an investor.
ANNIE LAWLESS, NY TIMES BEST SELLER, CO-FOUNDER SUJA, CREATOR BLAWNDE.COM
"Don't filter yourself because everyone can tell. Be authentic-- that will help you be conversational. And don't worry about what you think they want to hear."
DANIELLE DUBOISE, CO-FOUNDER SAKARA LIFE
"Memorize three things you know you want to say. Don't memorize anything else because you'll sound like a robot. And have a code word for yourself. Mine is solar plexus, for when I tap into my power."
SOPHIA RIVKA ROSSI, CO-FOUNDER HELLO GIGGLES
"The key to public speaking is to disassociate, j/k, to connect to what you are expressing, and just remember no one really ever cares more than you do."
JACLYN JOHNSON, FOUNDER CREATE & CULTIVATE
"The worst thing you can do on stage is think about yourself. What matters is the audience. So get out of your head and your inspirational insight will find a way into theirs."
JULIE RICE, CO-FOUNDER SOULCYCLE
"Speak from your heart. Everyone can understand passion...oh yeah and 'takeaways.' Leave people with something actionable."
TINA CRAIG, CO-FOUNDER BAG SNOB
“I talked about the end user, as if she was there.” On “Shirley,” the character she created and used when pitching HSN. Adding, "You do anything enough, and it becomes fun. Practice in your sleep."
HILLARY KERR, CO-FOUNDER WHO WHAT WEAR, CLIQUE MEDIA
"Some people thought we were cream puffs, but we were smart. I like to say it was like being bitten to death by a butterfly." On early fundraising meetings for Who What Wear.
RACHEL ASHWELL, FOUNDER RACHEL ASHWELL SHABBY CHIC
"Be truthful. It's too easy to say what you think sounds good."
ELIZABETH CUTLER, CO-FOUNDER SOULCYCLE
"And concise."
Mic drop, Elizabeth. *claps*
15 of the Most Quotable Moments from Create & Cultivate Dallas
Be inspired. Stay inspired.
There are so many brilliant moments at each Create & Cultivate, it's hard to pick our favorites. So we're rounding up a few that we couldn't not share. Click through to be inspired by the very best.
Press Play: Create & Cultivate Dallas 2016 Asks 'What's Your Business Resolution?'
At Create & Cultivate Dallas we wanted to know about resolutions. Everyone from Annie Lawless to Julia Engel shared what they want to do better and more boss in 2016.
Press Play: Create & Cultivate Dallas 2016
Create & Cultivate is an online platform and conference series for female entrepreneurs in the digital space. On January 30th, 2016 we brought our first show of the year to Dallas, TX! We hosted our keynote speakers Emily Schuman of Cupcakes & Cashmere, Co-founders Hillary Kerr and Katherine Power of Who What Wear, and Co-founders Julie Rice and Elizabeth Cutler of Soulcycle, alongside amazing female entrepreneurs like Julia Engel, Danielle Duboise of Sakara Life, Whitney Wolfe of Bumble, Katherine Schwarzenegger, Haylie Duff, Natalie Suarez of Natalie Off Duty, Christina Caradona of Trop Rouge, and many more!
5 Pieces of Must-Know Advice from C & C Dallas
Yesterday at Create & Cultivate these ladies (and one gent) dropped some serious knowledge.
Snapchat has DJ Khaled and his major keys, but yesterday Dallas had all the keys to creative, entrepreneurial boss success when Create and Cultivate hit Lofty Spaces. The energy was electric. Attendees were on fire with their outfits and questions for panelists. And the speakers, let’s say they knocked the yee out of the haw.
Here are five MAJOR KEY takeaways from yesterday’s Create & Cultivate Dallas.
IT’S ALL ABOUT THE MISSION
We heard this reiterated a couple of different ways yesterday, but there's not doubt that buzzword of the day was MISSION. Everyone from the Soul Cycle co-founders to Stephanie Mark of The Coveteur made it clear: the goal SHOULD NEVER BE FOLLOWERS OR MONEY. You start with an idea you believe in and make that carry your business and fuel those late nights.
"Trying to get 500k on Instagram is not a goal or a business plan."
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Soul Cycle co-founders Julie Rice and Elizabeth Cutler told the crowd that their mission has always been simple: "to put joy and empowerment into their business."
Sakara Life co-founder Danielle DuBoise encouraged the audience to make sure that their work “is a mission driven business, because it will change your trajectory.” Adding, “When times get tough, you can make it so it’s not about you. Stay true to your mission because that is what will carry you through.”
WHEN PUSH COMES TO SHOVE, JUST WORK B.
What we see on stage is pretty and inspiring, but is also the result of late, wee-morning work hours, tears of exhaustion, missteps, hustling two jobs to fuel to the passion project, and even moving back in with mom and dad.
At the end of day what everyone on these stages has is a propensity to work, work, work— something they reiterated to attendees time and again.
From Annie Lawless telling the crowd: “Any entrepreneur will tell you, you are always working, but for you it’s not a job, it’s a dream.”
To Emily Schuman explaining to a captivated audience: “Have patience. I’m sitting up here talking about all of these things I’ve done, but it’s taken a really long time. Have determination and patience and believe in yourself.”
On her early days of self-taught Photoshop Katherine Power told the crowd: “You just have to get it done.”
Kendi from Kendi Everyday said something rather similar: “You just have to decide to do it. And then do it.”
IT’S QUALITY AND QUANTITY
There is something to be said that “done is better than perfect”— which, is an adage we heard a couple of times from the stages yesterday. But when the world is watching you need to be on your A-game. Matt Crump of #candyminimal fame explained to the crowd the importance of delivering on both quality and quantity if you want to grow your following.
“I was working two jobs,” he said, “and moved back in with my parents. But I would make sure that what I was putting out was thoughtful and consistent. If it’s your passion, you make it great, and you make it work.”
Tina Craig of Bag Snob also made clear that in addition you need to know all sides of what you’re doing.“If you want to get in the business,” she said, “get in the back end of the business. Not just the fun. Not just the selfies.”
In the age of social platforms you have to consistently pump out content, but it needs to be solid.
A BAD RELATIONSHIP CAN RUIN YOUR WORK SPIRIT
We heard this sentiment repeated three times and we think it’s worth repeating here.
First, Whitney Wolfe CEO and Founder of dating-app Bumble asked the crowd to consider what a bad relationship has the ability to do. “If you’re in a bad relationship,” she said, “it can destroy your life.”
On a lighter (but also totally serious note), Soul Cycle CEO Elizabeth Cutler told everyone, “No deadbeat boyfriends for anyone who works for us.”
This also applies to work relationships. Hillary Kerr and Katherine Power are coming up on their ten year workaverssary and told attendees, “WE obviously have a friendship but it’s business first and foremost. You have to be respectful.”
THERE’S NEVER THE RIGHT TIME
Waiting for the perfect day to come along to take a risk? Not gonna happen.
When Danielle DuBoise and Whitney Tingle (who just made Forbes 30 Under 30) started Sakara Life they had a combined 700 dollars. Annie Lawless (also on Forbes' coveted list), who dropped out of law school and started delivering juice around San Diego in her 2-door coup, had less than that. If you’re waiting for lightning to strike, the stars to align, or enough money in the bank, there’s a good chance you’re going to miss your shot. There is someone right now taking that risk.
Tze Chun of Uprise Art told the crowd: “When you’re starting a company just saying it’s real, makes it real.”
Whitney Wolfe said, “There are so many days when it’s terrible. But if there is one good relationship taking place out there, it’s all worth it.”
And Soul Cycle boss Julie Rice put it clear as day: “Whatever you’re doing now, I actually only think there is one skill you need, and that’s making shit happen.”
Get ready for our announcement on Feb 15th about the next Create & Cultivate. Sign up for our newsletter to be the first to hear where we are heading next!!
8 Insider Moments at Create & Cultivate Dallas Speaker Dinner
Shhh. We're giving you the inside scoop.
Create & Cultivate Dallas is officially here. We can't believe it either. And while attendees were busy mixing and mingling at Common Desk Happy Hour, Fossil hosted a ombre tabled Speaker Dinner at the W, where drinks were had, old friends mingled, new friends met, and a snapchat maven gave a few rookies a schooling in the app. Here are a few of our favorite moments from the night's festivities.
1. To start the night, self-professed elevator- phobic Julie Rice of Soul Cycle fame, kicked off her heels and hiked 33 flights up to dinner. Which, is badass and equals buns of steel no matter how you spin it. (S. Cycle puns, you get it.)
2. Create & Cultivate Founder Jaclyn Johnson giving everyone a warm welcome to Dallas. "This is our biggest event yet, and this room couldn't be filled with more talent," she told the room. Creative truth bomb.
3. Katie Rodgers of Paper Fashion busting out the Sharpie and drawing at dinner for Claudia Naim Burt of The Boss Aesthetic. Because you can't have a blogger event without at least one sharp-doodling blogger. Check out her illustration here.
4. Tina Craig of Bag Snob and Hillary Kerr of Clique Media giggling by the bar and lighting their Snapchat story on their own. Because who needs a lighting crew?
5. Betches Aleen Kuperman and Jordana Abraham getting caught taking selfies at dinner and giving no bones about it. Naturally.
6. Haylie Duff and Katherine Schwarzenegger cozying up like old besties.
7. Emily Schumann, self-professed technology genius putting her money where her mouth was, by teaching Haylie Duff all about snapping. "It's cute when I use the slow filter on my daughter," she said-- to which, everyone cooed. Because it's cute as hell. And as of tonight, Haylie Duff has a Snapchat.
8. Tina Craig admitting that earlier in the day she chopped off her own hair in her hotel room. For real. The Bag Snob took a pair of Japanese scissors and snipped off more than an inch.
Barbie Has a Brand New Bod, but What Happens If She Doesn't Sell?
Just how fantastic, is life in plastic?
The other night at dinner I was chatting with a friend about toys that kids play with and the interests they spark. This was ahead of Mattel’s big new reveal— a new generation of Barbie that comes in more than one size. Three new bodies to be exact: petite, tall, and curvy, and they hit the shelves of barbie.com yesterday, January 28th, marking the first time in her history that she's had to change her clothes.
According to a TIME article, this decision is a “massive risk for Mattel.” Barbie has long come in one size and one color (an adjustment they made last year in an effort to combat diversity issues), and that size and color does $1 billion in sales annually. Sold in 150 countries, a Barbie is purchased every three seconds.
Rewind back to the other night. Dude’s point was fairly simple— that playing with G.I. Joes and other similarly camouflaged men encouraged him to look behind the uniform. He said that the toys got him interested in history, made him ask his grandpa about the war, and ignited a lifelong passion and curiosity in current events. What, he wondered, did toys for girls DO for girls?
Aside from some rather obvious flaws in his argument— Barbie, for one, has always claimed to be a champion for women, developing astronaut and doctor Barbie in the ‘60s and ‘70s when women were more likely to be typing and answering phones rather than stitching up a patient— he wasn’t entirely wrong. Barbie’s interests, varied as Mattel has tried to make them, still always come back to her Dream Home, Dream Wedding, Babe Ken and that G’night Kiss, and her Body.
IT’S A CAPITAL B, BODY.
It’s a little wild when you think about it. We’ve been talking about Barbie’s body since Ruth Handler created her in the ‘50s.
"My whole philosophy of Barbie was that through the doll, the little girl could be anything she wanted to be. Barbie always represented the fact that a woman has choices," Handler has said. But despite the fact that she has run for President six times, Barbie’s body has remained the same for over half a century. It’s a change that was bound to come, if not a little late. (No one has ever let the co. live down Slumber Party Barbie, who came with a book entitled “How to Lose Weight” with a one page instruction: Don’t eat.)
On their end Mattel has always claimed, despite studies that prove the opposite, that Barbie has zero influence on young girls’ body image. Which, considering 92% of American girls ages 3-12 have owned a Barbie, is a pre—tty preposterous statement. Lots of stats have come out over the years detailing that IRL Barbie’s BMI would fit the bill for anorexia, that she likely wouldn’t get her period, that her bizarre proportions and size 3 foot would cause her to walk on all fours, and so on.
More so, in regards to the new versions of Barb, Mattel will not divulge the doll proportions or how they were decided on.
But at this point, they are damned if they do, damned if they don’t. That’s what happens when just about every single kid plays with your toys and you’ve got the minivan majority out for blood.
In focus groups some moms wanted Barbie curvier. Others worried that gifting a plumper Barbie could actually create a different set of insecurities. Would the gifted assume that she was “curvy” or “average.” (Some moms were all, where the F is Dad Bod Ken? JK. That’s our idea.)
"Where the F is Dad Bod Ken?"
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Part of the problem is these mom aren’t wrong. This Barbie isn’t reframing the conversation about women’s bodies, but rather adding the zeitgeist that women’s bodies are topic for conversation. Which, circles back to the question of what DOES Barbie spark in young women? Does she inspire young girls to dream big? Make her think about running for Pres one day? It’s possible and yet, this is never what we talk about when it comes to the blonde doll with the perky boobs.
And even though Mattel introduced three new body styles, the majority of the media focus is on the "thicker" one.
BUT THIS NEEDED TO HAPPEN.
Time and sales will tell if it’s too late for Barbie to shift its image. Inclusivity is great, if it actually prompts inclusivity. There is the risk that no young girl is going to want “Curvy” Barbie. The body conversation is moving in the right direction, but if the doll doesn’t do well, will the toymaker pull the plug? And then what? What message does that send young girls?
"If the doll doesn't do well, what message does that send young girls?"
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That’s part of the reason it is a huge, holy smokes kind of risk for the company. And that's part of the reason it also needed to happen. Without risk, there is no reward. There will ALWAYS be Barbie haters; it comes with the territory. Richard Dickson, President and COO of Mattel actually said, “Haters are gonna hate.” But this isn’t a T.Swift anthem. This is a doll that is deeply embedded in the American psyche and has the power to change how young girls view themselves and their friends. Let’s hope she sells, that way we can finally stop talking about her body. That would be boss.
Cultivating Collaborations: Fossil x Opening Ceremony
See how Carol Lim and Humberto Leon (the creative brains behind the Opening Ceremony) give Fossil exclusive look into their world and get an exclusive sneak peek behind their capsule collection.
Some of the best ideas and work are born out of amazing collaborations. That is why we’re so excited for the Fossil x Opening Ceremony capsule collection.
Brimming with color and curiosity, the limited-edition line for men and women blends the best of both brands—midcentury nostalgia, high fashion, and international art—to deliver truly one-of-a-kind creations. With statement-making watches, quirky reversible bags, and whimsical accessories where the delight is in the (furry) details, the Fossil x OC Collection is definitely makings its way in our #OOTD’s this season and beyond.
When Fossil sat down with Carol Lim and Humberto Leon (the creative brains behind the OC brand), they got an exclusive look into their world, heard about their first Fossil memory, and celebrated the worldwide launch (along with a sneak peek of which pieces they’re calling “dibs” on.) You can shop the entire collection here.
Q: What’s the first thing that comes to mind when you think of Fossil?
A: When we think of Fossil, we fondly remember our first Fossil experiences: buying a timepiece or leather good that we wore so proudly when we were teenagers.
Q: Describe Fossil x Opening Ceremony in three words.
A: Unexpected, modernist, innovative
Q: Who is the Fossil x Opening Ceremony girl/guy? Who do you see wearing the collection?
A: The Fossil x Opening Ceremony girl and guy are culturally curious individuals who appreciate unexpected designs. The collection has a universal appeal, as it features styles that are youthful and refreshing as well as classic and beautiful—there's something for everyone.
Q: Tell us about the process of designing this collection in partnership with Fossil. What were the highlights?
A: It's always fun for us to work with new partners who think differently and yet respect Opening Ceremony's point of view. For us, the highlight of any collaboration is always when we create objects we want for ourselves, and that's very true in this case.
Q: We love how versatile the bags and cuff watches are, as well as the quirky details of the Sloth pouch and furry tails. Where did your inspiration come from?
A: Both Humberto and I have spent a lot of time traveling to exciting places in search of interesting, cutting-edge fashion and design, and inevitably, we've always been drawn to beautiful objects for the home. We decided that our collection would be inspired by our ideal of a dream home and all the souvenirs we’d collect and display in this home: from midcentury modern decor to a menagerie of animals masks, rugs, and prints.
Q: Why the (adorable) sloth?
A: When we were designing the accessories, we came up with a number of jungle and rainforest creatures we wanted to bring to life in a very integrated way. One of the designs we thought worked well as a bag was the sloth because of the way they hung off branches with their long arms. Plus, they have such cute faces!
Q: What piece do you most covet from the Fossil x Opening Ceremony capsule collection?
A: We really love the cuff—it's so chic!
Q: You, like us, love color. Which hue(s) do you like designing with the most?
A: We always appreciate a neutral, earthy palette with an unexpected pop of bright color (here, neon yellow).
Q: How does this #FossilxOC collab tie into your ready-to-wear collection?
A: The collaboration ties effortlessly with our ready-to-wear collection, which expanded on the theme of a dream home. In fact, the watches were featured our runway show last September.
Q: What’s next for Opening Ceremony?
A: We have a ton of interesting projects coming up that we're excited to share with you all soon. We're also looking forward to our next collaboration with Fossil!
Keeping It Real: Talking Authenticity with Haylie Duff of The Real Girl's Kitchen
Haylie's rule of thumb: be yourself. Everyone can spot out the fakers.
Haylie Duff is not just another face that you remember from the silver screen.
After Haylie began making the transition from the traditional world to producing online content, one key that she made sure to always hold was authenticity and always being herself. Since 2012, she’s been able to share her true self via her blog The Real Girl's Kitchen, her amazing culinary talent, her family, and has invited her fans to get to know the real her. (It wouldn’t be called The Real Girl’s Kitchen for nothing, now would it?) Today, not only is her blog online, but she also has her own cooking show on the Cooking Channel too. Talk about killing it!
As we’re gearing up for Create & Cultivate Dallas this weekend, we caught up with Haylie to learn more about what keeping it real means to her, how her transition from actress to blogger was like, and how she deals with the busy trap as a mom/blogger. Also, make sure to catch her on panel on Style Vibes: How to define your personal brand, manage transparency, and define your voice this Saturday at #CreateCultivateDallas!
What were some unexpected challenges/surprises transitioning from on stage/in front of a camera to online?
I didn't really find them all that different! Technically you are still "on camera,” even if it is online. The level at which people are producing online content continues to surprise me though! I am constantly impressed and inspired.
You started your career playing other people, but as a blogger you have to play (AKA BE) yourself. Was that transition scary?
I guess it was, yeah. I tried to not give it too much thought. I tried to just be as genuine as possible and just have fun! I feel like if you are having fun, people will tend to want to jump on the bandwagon. Who doesn't like to have a good time, y’know?!
How do you manifest authenticity and get that across to your readers?
This is one of those tricky things. I have been told many times that "I'm exactly the same person IN PERSON as I am on TV,” and this always kinda blows my mind. It is meant to be a compliment, and it's flattering, but I find this funny. How can you be a TV personality (as yourself) and not be yourself? I can only attribute this to all of us watching too much reality television. I can remember my first acting teacher telling me not to watch anything I was in because I would become "aware" of myself. With so many ways to watch ourselves, this seems unavoidable now. But I do believe that viewers can smell the fakers. I really do. They aren't dumb and they don't like to be lied to. Being yourself, flaws and all is always the best approach.
"Viewers can smell the fakers. Being yourself, flaws and all is always the best approach."
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Your favorite moment as female entrepreneur?
Joining the Create & Cultivate crew is certainly a moment I am looking forward to! I love what C&C is doing by connecting so many talented and successful women, and I’m very excited to be included! My favorite female entrepreneur moment happened last year when I filmed the 2nd season of The Real Girl's Kitchen and then a Summer Special for Cooking Channel all while I was very pregnant with my daughter. I felt like I was really killing it!
What kind of example do you hope to set for your daughter?
This is something I think about all the time. I hope to show her that she can be anything she wants. That she can have a career and a happy home life. She can be a mother, have a job that she is proud of, and be a good partner to someone. I hope to show her that her life is always more important than her work. That her girlfriends will be the ones standing there if everything crumbles, so take care of them, and I hope I show her that she needs to be good to her mother in her old age!
What is it about the brand that you think resonates so well with such a wide span of women?
My recipes are simple, that's a big one! We are all juggling jobs, families and social lives...no one has time for 100 ingredients!
What are some ways that you keep it “real?”
I think I keep it "real" by being all about balance. My producing partner calls my food style “healthy decadence,” I really believe that no one can live on a diet all year long, but I fully support a healthy lifestyle and love to eat healthy. So my outlook tends to be make good choices (most of the time), but keep it real by having that naughty pasta or dessert every once in awhile. You only live once.
How do you handle the mom-work balance?
I'm not sure to be honest. I start shooting a new show for Cooking Channel in March, so we’ll see! I’ve been able to stay home with my daughter Ryan quite a bit these last few months and have truly cherished this sweet time. My plan of attack is to be as present as I can with her on my days off, thank my mother 1,000 times a day for helping, and hopefully be home by bath time.
When you’ve had a crazy day, what is your go-to, knock it out of the park recipe?
Chili! I make Turkey chili with veggies all the time. It’s healthy, and so easy to keep in the refrigerator. Can't beat it.
What do you do when you have downtime?
18 months ago, the answer to this question would have been VERY different! Haha! Most of my downtime is spent with my family...or a girls night out for margaritas or a good book.
How many hours of sleep do you need? Do you know what sleep is anymore? Need?
I mean, a whole weekend would be nice! Any mother that has nursed a baby will tell you that you learn to function on very little sleep! Once Ryan started sleeping through the night my whole life changed though! I try to get about eight hours a night. I was never good at the "nap when the baby naps" thing, so I try to go to bed shortly after she does at night.
What’s next? Another book?
I really want to do another cookbook, but next will be my new show with Cooking Channel.
Meet the Boss Women Making Waves in the Caribbean
Searlina Bodden of Blacktie and Barefoot unveils power in paradise .
Searlina Bodden, editor of lifestyle Instagram edit Blacktie and Barefoot talks lifestyle consumerism in the Caribbean, why brands and bloggers need to take a look at the tropical career woman and introduces us to the muses behind the movement.
A few weeks ago, a fashion and philanthropy event organized by the Cayman chapter of 100 Women In Hedge Funds, an influential industry organization with a chapter in Grand Cayman received coverage, very positive coverage, on MSNBC. Having covered the event for B+B, as well as assisted with some of the logistics, I was delighted.
In the interview on the Squawk Box that addressed the health of the boutique business, CEO of Nicole Miller Bud Konheim referenced the designer’s recent trunk show and spring collection showing in Cayman. Mr. Konheim expressed his pleasant surprise that a boutique in the Cayman Islands could generate what was apparently huge volume over a two-day event, relative to the size of the market. Out of all the boutiques in the world where Nicole Miller’s designs have been thriving for 30 years, he chose to mention the Cayman Islands.
National pride was just a small part of what started buzzing in my brain. What was a small comment on national television had inadvertently given credence to an idea that had been taking shape for the past nine months on Blacktie + Barefoot.
I started B+B on accident. One day, I made the decision to stop editing on my own feed and dedicate an Instagram account solely to interpreting global lifestyle trends for Caribbean working women. I started posting. I attended Create + Cultivate Chicago. I made a commitment to experiment with the idea for one year, spending no money on advertising. I didn’t even link it to my own personal social feeds.
I knew that women in the Caribbean faced an interesting challenge with accessing global lifestyle trends. We depend on import from “mainland” big markets like the US and the UK for our goods from fashion to food. And while online shopping and now shoppable editorial feeds close the purchasing gap, that satisfies only one part of the online lifestyle experience. In fact, from a consumer standpoint, the shoppable element is great but the truth is Caribbean women love to travel. A lot. We get island fever and we travel for fun. For food. For nightlife. And we travel for clothes.
This woman, or Blacktie Lady as I fondly call her, is a high potential prospect not simply because she can afford items on the luxury lifestyle market, but also because if she is approached in the right way, she will hop a plane to come and have the experience you have sold to her via your feed or your blog. You can take her past the online purchase into the brick and mortar experience, which will inevitably create new behaviors that bring her back again and again.
However, in order for both the brands and the bloggers to see the buying power behind the Blacktie lady, it became clear to me that Blacktie had to be more than simply a trend edit. I now needed to tell a story.
So I took to my surroundings; the very group of women who inspired me to start broadcasting tailored content in the first place; females who reflect the diversity, purchasing power and influence of the Caribbean career woman.
As for what is next for Blacktie and Barefoot, there are many exciting developments in the works including our web launch and extended shopping features tailored specifically for the offshore customer. What I am more excited about, however, is continuing to tell stories of women across the Caribbean and perhaps even being a small part of a movement that gives them an even richer, even more relevant online experience with the tools to design their best life.
For now, meet three women who have inspired this journey thus far.
Christina Bodden – 46, philanthropist, mother of 2, art enthusiast, avid reader and book collector, style enthusiast with a penchant for handbags, classic silhouettes and timeless beauty looks
Occupation: Partner, global law firm
Side Hustle: Board member of the Cayman Islands National Gallery, Global Counsel Member of 100 Women in Hedge Funds
Day Dream: Art, literature and vintage fashion dealer
Travels to: New York, Miami, Dallas, London
Wears: Theory, Nicole Miller, Diane Von Furtstenburg, Louis Vuitton, Givenchy and Prada, Gap jeans, Lululemon & Nike activewear
Eats: Power smoothies in the AM, farm to table salads with fresh fish and chicken, typically light breakfast for dinner
Lives for: Her sons, beauty and art
Isy Obi - 36, Fashion designer with a love of modern design, art and architecture, eternal shoe addict and recovering finance professional.
Occupation: Creative Director and Fashion Designer, Isy B.
Side Hustle: Shoe blogger at isybshoes.com, writer, contributor at Real Life Magazine, Board Member - Cayman Tennis Academy Fund and a huge supporter of Caymanian and Caribbean artists.
Day Dream: Yay! I live my dream everyday.
Travels to: Wherever my dreams take me - in 2016 I'm heading to Singapore, Indonesia, Los Angeles, Las Vegas, Park City, New York, Miami, South Africa, Botswana, London, and Paris
Wears: Diane Von Furstenberg, Marchesa, Marc Jacobs, Isy B., Tamara Mellon
Eats: Slow Food (Member of Slow Food Cayman). Avid locavore and supporter of the local farm-to-table movement.
Lives for: Travel and adventure with my explorer husband, early morning yoga and meditation practice on the beach, letting go of false limitations and living my highest potential, my family and good friends.
Amanda Kong – 31, kite boarder, travel enthusiast, soul searcher, a woman of many styles and many eyes, an imbiber of my surroundings, a cat of 9 lives (maybe 7 left), eclectic to the core
Occupation: Financial Regulatory Consultant
Side hustle: a friendly ear, a kind word, a humanitarian consideration, a perpetuator of health and fitness in balance
Day dream: to see the world - all of it – and to see its history played out before me
Travels to: From the deserts of Rajasthan to the shores of Mauritius, I've had a kaleidoscope of experiences yet so much more remains. I want to travel to have an experience - the culture and food, style, cinema is all rolled up into it. So I've been around the world and still have a long way to go.
Wears: Anything I like. I gravitate towards a sporty, casual look with good quality classics for work. On the weekends, I live in a bikini and cur offs, if I am not in the gym.
Eats: Protein shakes, salads, and MEAT! But I always leave space to try something new.
Lives for: The roller coaster that is life.
Searlina Bodden is the founder of @blacktieandbarefoot
Photos: Kenroy Lumdsen Photography @kenroylumsden; Hair and Makeup: Steven Jensen of The Salon Cayman @feelinvybz and Ruthanna Young-Hull of Renaissance Salon Cayman @renaissancesaloncayman; Nails: Ann-Marie Bryan of Polished Cayman @chunnyb2
ITK: How to Price Yourself Part II Based on IG Follower Count
In a #followforfollow world, there's serious money to be made.
Instagram is a powerful visual marketing tool, and a highly engaged audience is something that brands are willing to pay good money for. Studies have shown that Instagram provides brands with 25% more engagement than other social media platforms.
What brands are looking for is a good like to follower percentage-- about 10% and engaged commenters who have long-term interest in your feed. For example, not a group of followers you got for #followforfollow. If you've purchased your followers, the engagement will never be what you need. A better way to spend your time (and not money) is figuring out how to position your brand and self so that your engagement is real. There's something to be said for faking it till you make it, but with IG, it's not the case. It doesn't look good to have 50k followers, 36 likes, and 1 comment from your BFF on a post.
However, if you have a big, authentic following (congrats!), there is money to be made.
Figuring out what to charge a brand can be tricky, especially when you're just starting out. What they are banking on is targeted marketing that increases brand awareness and leads to sales.
Here is a reasonable breakdown of what you can change. Keep in mind, there is no one size fits all model, and price points depend not only on the brand's bank account but also how specifically you're targeting an audience. If you are posting for an athletic wear line, and you're a yoga instructor with a high follow count, you might be positioned to charge more.
You can also charge more based on case studies and proven ROI driving traffic.
This is often done two ways. The first is with a dedicated hashtag created by you and the brand. With websites like Keyhole, you can track how and where the hashtag has been used.
Second, if the brand provides you with a dedicated Bit.ly link that you can share in your bio (you'll often see this listed in the IG post as "link in bio") they can track how much traffic you're driving from that link. The more clicks, the more green.
7 Ways to Make the Most of Your Create & Cultivate Break
You come to be inspired, get that know-how, drink some killer cocktails, and make new friends. But the breaks are equally as amazing as the panels.
We can't believe that C & C Dallas is right around the corner. Last week we shared what we'd be bringing in our bag for the day, and today we're detailing how to make the most of the breaks in the day.
You come to be inspired, get that know-how, drink some killer cocktails, and make new friends. But the breaks are equally as amazing as the panels. From getting a makeup touchup to learning how to flat lay, be sure to check out these popups when onsite.
1. Snag an amazing IG moment in front of our big Dallas sign using #CreateCultivateDallas. We regram our favorites.
2. Bar III popup is hosting a Flat Lay Tutorial with Lauryn Evarts of The Skinny Confidential. If you've always wondered how to create this indispensable marketing tool, grab a drink and head over.
3. Stop by the Jergens Bar Rehydration Session with *we can't tell you quite yet,*but it's good, and oh-so-hydrating because you can't survive on coffee and cocktails.
4. There's a ribbon art installation that can't be missed. It's another Instagrammable photo opportunity that we'll be regramming.
5. We've got the exclusive! Who What Wear is giving you a peak at their new line with Target. Check out their lounge and be ready to oogle and aahhh this much awaited collection before it's available to shop at Target January 31st.
6. Look your best the whole day long. There are hair and makeup touch ups in the Beauty Lounge with beGlammed, Matrix, Fromm Beauty.
7. The Vaseline popup will live sketching with Katie Rodgers of Paper Fashion.
And when the day is over, join your fellow attendees for a celebratory cocktail, a snap in the Photo Booth, and grab an amazing gift bag before you head home to put into practice everything you've learned. Only t-minus 8 days 'til the big day!
Mane Attraction: 3 Hairstyles to Rock at the Office
Fromm start to finish, we're solving your case of bed head.
It’s a predicament we find ourselves in too often: hitting snooze once, twice, three times (!!) until we jolt awake with a serious case of bed head. OR, we wake up with too much time and waste a chunk of AM figuring out how to do our hair-- up, down, messy bun; too much time and too many options make for a disastrous morning recipe. And being late for work stopped being cute the day you decided to take over the world.
For those instances, we’ve got your back with three quick and easy hairstyles with the help of our friends at Fromm. These looks will save you some time when you’re trying to beat the clock, but will also land you a few not-so-hairy compliments from your colleagues.
Meet the Austin Boss Lady Who Launched a Very Instagrammable Business
Brittany Pigorini of Birch & Brass had a big idea for your big day.
Brittany Pigorini, the founder of Birch & Brass, a speciality event styling and boutique rental company in Austin, TX, interned in the event department at a magazine during college and "never looked back."
At 20 she went on to manage an events marketing team for Coke. From there, her experience with the soft drink company lead to a career in her hometown of Los Angeles with experiential event production with brands like Nike, Pabst, and Columbia Sportswear. But it was when she relocated to Austin in the midst of planning her own wedding did she notice a hole, and a way to combine her event know-how with her love of vintage.
We caught up with Brittany to learn more about Birch & Brass, thriving on new experiences, and the responsibility of helping someone with their "big day."
Can you tell us a little about your background and the idea for Birch & Brass?
When I relocated to Austin, I was in the process of planning my own wedding. When I wasn't finding the unique pieces I was hoping to integrate into my special day, I decided to source everything myself. I've been an avid vintage hoarder since I was practically in diapers. I'm pretty sure I was the only 5-year-old buying crochet doilies at the flea market with my weekly allowance.
I sourced everything from my brass floral vessels to vintage china and mismatched silverware. I brought in my own lounge furniture, tabletop elements, and everything in-between, but it was more work than I ever imagined, even with an events background. I figured that I couldn't be alone in my desire for eclectic event and wedding rentals, so I decided to open up shop. Birch & Brass truly blends my passion for event production with my vintage obsession.
Were you nervous about starting your own business?
Oddly enough, I wasn't initially nervous to start my own business. I thought I knew what I was doing - even though I absolutely didn't - and ran with it. That's always been my personality type though, as I thrive off of new experiences and changes.
As I realized that there were many aspects of a rental company that I hadn't taken into consideration--- like the fact that I essentially started a glorified moving company, I did grow a bit worrisome. There are many logistics involved that I hadn't taken into consideration, and my Mini Cooper wasn't exactly conducive for delivering sofas.
I knew that I could either reach out to people who had been in my same position, or allow my pride to destroy what I had worked so hard to create. So, I reached out to anyone and everyone with a business that I admired, whether or not it correlated to my own industry directly. I've learned that you can't be afraid to ask for help, and I still reach out to a few mentor types in my industry on a regular basis when I'm not sure of how to proceed.
"You can't be afraid to ask for help."
Tweet this.
You’re in many ways responsible someone’s big day. But taking on the challenge of starting your own business is a big, huge decision. Which do you think is scarier? Planning a wedding or starting your own business?
Hands down, the responsibility of executing a flawless wedding is more scary to me than starting my own business. I don't take it lightly that brides trust me with the most memorable day of their lives, so I do my absolute best to make sure that the product I'm providing them with is exactly what they're envisioning. I believe it's my personal responsibility to ensure anything Birch & Brass creates is unique for each client, and also aesthetically pleasing.
The worst feeling in the world is when I have to reach out to a client and let them know that their favorite white sofa had wine spilled on it a few days before their wedding and it's no longer available. I dread those phone calls, because even though it may not be my personal fault, I never want to disappoint a client. While in the grand scheme of things I do realize that a sofa won't make or break someone's wedding day, I'm a detail-oriented person and I completely understand how a piece of furniture can deeply impact their vision.
Starting my business was the hardest thing I've ever done in my life, but I wouldn't say it was the scariest. I think the dictionary definition of scary should be "an unhappy bride."
When planning a wedding most people overlook:
The importance of a seating chart. Assigning guests to particular seats will spark good conversation at your tables and enable guests who may not know one another to avoid that awkward feeling of inviting themselves to join a stranger's table - and who doesn't love a beautiful place card?
What has been your proudest moment with the business?
While it may not seem like a large feat to some, the first month that we broke a small monthly profit was a few months after we had opened our doors. For some companies, this can take well into their first few years. All of my long workweeks felt validated, and it was a wonderful feeling to know that we were helping clients bring their wedding and events to life through our rentals.
When you get overwhelmed you:
Head to my favorite tea house in town. I work from there often, as a change of scenery can do wonders for my imagination... and my anxiety.
What’s the one question a bride always asks?
I suppose it's not a question per se, but we often encourage our clients to stick to their instincts. Many times they're afraid to stray from the norm, and I always tell them stories about how many aspects of my own wedding weren't traditional, but were certainly the most memorable for me.
For example, one of our coordination clients is having someone dress up in a bear suit as a "ring bearer" at her wedding. I didn't even blink an eye when she told me her idea, because knowing her fun-loving personality type, it would almost be more strange if she didn't incorporate such an unexpected element into her wedding day!
When someone asks us if it would be "weird" to do something, I'm the first person to say absolutely not; I encourage this behavior wholeheartedly.
What’s one question you wish more couples would ask?
I know it may sound silly, but I wish more couples were interested in the origins of our pieces, because that's truly what sets us apart from an ordinary rental house.
Some of the best conversations I have are with clients that truly appreciate furniture with a past. I love nothing more than geeking out over a brass Milo Baughman bar cart or Victorian era sofa. I realize that's never going to happen with every client, but a girl can dream, right?
Do you have any advice for new business owners/those looking to go at it on their own this year?
You can take all of the appropriate steps in the world and wait for an ideal time to launch your business, or you can simply take the leap and realize that an "ideal" time is never going to come along. We all lead busy lives and can make excuse after excuse as to why it's impossible to start a business, but you'll always be wondering what would have happened if you'd just taken a chance on yourself.
Is being your own boss challenging? Yes. Is being responsible for another person's income intimidating? Yes. But, when you're truly doing something that you love, everything seems to fall into place even if it may not seem that way initially. You'll have to work harder than you've ever imagined, but you'll take such pride in everything that you do, because you realize it's a personal reflection of yourself. This will be your drive and motivation, even on those seemingly unbearable days.
"Don't compare your beginning to someone else's middle."
Tweet this.
I always provide the same advice, because it's truly what I believe: don't compare your beginning to someone else's middle. Learn to be content with being a beginner, learn from any criticism, and set goals for the future. One day, you'll be the company that other's are comparing themselves to, but you certainly can't expect to be what they are from the beginning or you're only setting yourself up for a letdown.
How to Pull Off Day to Night with 4 Key Pieces
How to take your look from boss to babe status.
All you need to easily transition from the office to out is a few key pieces. With a little help from Bebe, the company that's been dressing go-get-em-girls since 1976, it's as simple as swapping your jacket and shoes.
DAY: FROM THE OFFICE TO A LUNCH DATE AND BACK TO THE EMAIL GRIND AGAIN.
The dress is your base. Add a vintage jean jacket, a statement necklace, flat black boots (and optional: tights) and you're daytime ready.
Dotted Stripe Sweater Dress. $139. ; Hana Colorblock Tote. $119.
TO NIGHT: OUT FOR HAPPY HOUR, DINNER WITH FRIENDS, OR DANCING FRIDAY NIGHT AWAY.
Swap the denim for faux leather and the flats for heeled booties. It's a change you can make in your car. Add a red lip and a little cheek highlighter and it's a brand new look.
Dotted Stripe Sweater Dress. $139. ; Hana Colorblock Tote. $119. ; Acheline Pointy Booties, $139.
;Julia Faux Leather Jacket, $149.
And for everyone heading to Dallas for Create & Cultivate, be sure to come to Breakfast with Bebe. We're less than two weeks away!
The Create & Cultivate App Is Here!
We have our own app now, and you can win your own too!
If you’re following us on Instagram, Twitter, LinkedIn, or Facebook, we now have a new way for you to stay in tune with all things Create & Cultivate right on your phone! We’re so excited to announce the launch of our brand new Create & Cultivate app, thanks to our friends at DWNLD!
DWNLD has hooked us up with an app that brings all of our content, conference updates, and a look back all of our past events right at your fingertips. If you need all the details for our January 30th conference, our entire lineup, schedule, and sponsors are right there, making it easily accessible for when you’re at the conference. Not only that, the app is perfect for you to bookmark our blog content that’s most useful to you, so that way you don’t have to go back to our website and search for it through our archives. Easy peasy!
Make sure to download the C+C app on the App Store to be up to date with all things C+C. If you love our app, enter below to win your own custom app from DWNLD! Also, make sure to learn from DWNLD's Head of Business Development Noah Wunsch on $$$: Monetizing across different channels and strategically growing your following at Create & Cultivate Dallas this month!
GIVEAWAY.
Enter to win a custom app from DWNLD by filling out the form below!
Giveaway ends 1/22/16, 11:59PM PST.
Our Favorite Dallas Finds! Highland Park Village
Dallas' premier shopping destination has you covered, head to toe.
One of the many amazing perks of traveling for Create & Cultivate is learning about must-shop stops in the various cities. Highland Park Village is one such find— it also happens to be America’s first outdoor shopping center.
Talk about entrepreneurial spirit! Highland Park Village became the prototype for retail destinations all over the country, when it opened in 1931. Originally conceived to be a town center, it’s now a bustling hub for all things fashion and food.
Check out some of our favorite stores below, and if you’re heading to C & C Dallas, be sure to pop over to HP Village and get yourself something nice. We think you deserve it.
Starbucks.
You cannot fathom how many amazing luxury stores are in one place. Highland Park Village is like Disneyland for the fashionable girl. So grab a latte, java-up, and get ready to shop.
Chanel.
The bags. The shoes. It’s every girls dream store and it so happens to be right next to Starbucks. Why not start your Highland Park Village experience off with the best that high-fashion has to offer? Chanel is fashion candy at it’s most delicious. Just be careful where you put that latte.
Anthropologie.
Maybe your #girlboss dreams of purchasing your first 2.0 Classic Chanel Flap are still only dreams, but that’s OK. 2016 is goals year. And there is plenty of casual but upscale fashion and home goods at Anthropologie. Be welcomed in by the large glass and doors framed in reclaimed wood and pick out a little treasure to take home.
St. Michael Woman’s Exchange.
More than just a gift shop, this store has raised over $4 million dollars for social service agencies and organizations through the world. Originally called The Women’s Exchange, which opened in 1939, it’s a store that gives back, which is the Texan way.
Alice + Olivia.
Next door to the Exchange is the established brand which opened its very first Texas store in Highland Park this past October. With clothes that cater to the working girl who goes from lunch meetings to drinks, Alice + Olivia is a perfect blend of flirty and sophisticated.
Balenciaga.
Next head to Balenciaga. With its high-polished black and white checkered floor, the store itself is something beautiful to marvel at. With a mixture of classic marble and modern chrome, it might be more stylish than you. But not for long. The Balenciaga Mini City bag never goes out of style. Or opt for the Papier A4 or A6 Zip Around bag. It’s a classic bag that delivers on form, function, and making you feel powerful.
Harry Winston.
Just a quick stop into the fine jewelry house that’s famous for acquiring some of the world’s most famous gemstones. You may not be able to walk out with a ring on your ringer, but a little window diamond shopping never hurt anyone.
Jimmy Choo.
After you visit Harry, pop over to Jimmy. That master shoemaker who can transform any outfit. Get ready to swoon. The Hart 95 boot is the perfect ankle bootie for winter to spring transition, and can be worn to the office and out at night.
Kiehl’s.
Après- shoe, head into Kiehl’s— it’s right next door— and test products from the skin care line that’s been serving up fine formulations for almost 160 years. Create & Cultivate is a long day and the Midnight Recovery Oil will do wonders.
Bistro 31.
If you’re getting hungry, we don’t blame you. Everything has been a feast for your eyes, but now it’s time to grub. At Bistro 31 brunch is a celebration of lemon ricotta pancakes, short rib hash, and a full bar, so you can enjoy an afternoon cocktail or an orange juice— your call.
Highland Park Village is located at 47 Highland Park Village, Dallas, TX 75205. On over 10 acres of land, it’s the premier shopping experience in Dallas.
The Conference Essentials: What's In Our Bag?
Preparing for Dallas? We can help.
It’s almost here! Create & Cultivate Dallas is going to be our biggest conference yet. If you’re prepping for the big day we wanted to share a sneak peak of what we bring— in case you need a little packing help.
Shoulder Bag/Backpack.
Make sure the purse you bring is big enough to hold your goods, but won’t weigh you down. Accounts Director Hope Evans says, “A cumbersome bag can actually get in your way more than you think. C & C is half listening half networking— and when you’re networking you want to be carrying something you don’t have to think about or track. The focus should be on relationship building, not lugging something to-and-fro.”
Vaseline Lip Therapy Tins.
It’s dry in Dallas in the winter and first impressions are crucial. A chapped lip is not your best look. The innovative and iconic Vaseline Lip Therapy Tins not only give you a natural, glossy shine, but also are clinically proven to help heal dry lips and give you moisture that lasts the day long. And C & C is a long day. Even C & C Founder Jaclyn Johnson makes sure to keep one in each of her handbags and at her desk.
Notebook.
There’s so much to do, see, and write-down. From scribbling down quotes from keynote speakers to sound biz advice, the notebook you take home might be chock-full of points that can take your brand to the next level. “You might think, ‘Oh, I’ll remember that,’” says Editorial Director Arianna Schioldager, “but there is so much good content, you should write down exactly what strikes you in a moment,.” (Pens are important too.)
iPhone + Charger.
Social Director Priscilla Castro says, “This is not the time to forget your phone or run out of battery, and while you might think this never happens, it does. Double check your bag before you leave your hotel.” From adding new contacts to all the IG gold— like a sketch done by Paper Fashion’s Katie Rodgers at the Vaseline pop-up during the 4:30-5:30 break. And be sure to #creatcultivatedallas #VaselineLipTins
Instant Film Camera.
Everyone loves those little photos. Plus, if you meet someone you like, snap a shot, and write your number and email on the back. Not only will they go home with a snapped memory, but it’s like a personalized business card.
A Boss Lady’s Guide to Steering the Proposal
How to be vocal about cut and timing.
A proposal. You're a champ at writing them for work, so why shouldn't you be involved in the one that's going to change your life?
In a recent interview with Billboard magazine Nicki Minaj made clear that she wants boyfriend Meek Mill to give her three rings before they get married. She's a boss, with 10 Grammy nominations, so she's acting like one. Apparently, she's not the only one.
According to Simon G. Jewelry, the family-owned and operated jewelry company that's been helping men pop the question with the right bling since 1978, this is becoming more of a trend. While men are still orchestrating the proposal, Simon G.'s VP of Marketing and Communications Brooke Brinkman says, “I think we’ve seen more women being a part of the engagement process because men want to make sure their fiancé is happy; she’ll have to live with the ring the rest of her life, so they want to get it right."
STEP ONE: BE CLEAR ON THE CUT
The more specific you are, the better the result. If you're passing a jewelry store, point out preferences with references cuts you like. If he's paying attention, he can jot down what you say, and take it straight to the jeweler when he's ready.
Sarah from Great Britain, recently engaged says, "Over past few years there were moments where we passed jewelry stores and I would point out my preferences. So I think he had a vague idea!"
Here are some of the most popular cuts:
Round: The round brilliant. A round diamond is the most classic, traditional, and most popular shape of diamond. Most designs are made to fit a round diamond.
Square: A square brilliant diamond with sharp corners is a princess; if it has cut corners, it is a square radiant, and if it has soft, rounded corners it is a cushion cut. It has step faceting (rectangular facets, not kite/triangular like a brilliant cut). The square shapes of diamonds are the second most popular category.
Rectangular: Rectangular shaped diamond cuts include emerald, radiant, and cushions can also be elongated in a soft rectangular shape. Emeralds are elongated step cut diamonds (shortcut: Asscher=square step cut, Emerald=rectangle step cut). An example of the elegant beauty of an emerald cut is Angelina Jolie’s ring.
After that, there are many other fancy cut shapes of diamonds! Heart, marquise, and pear top the list for engagement rings.
STEP TWO: DROP HINTS ABOUT THE RIGHT MOMENT
Knowing how to get what you want, without asking for it specifically is a skill. As a boss, you've been through this with clients and employees. This may seem like an unromantic approach to a proposal, but you want to give your man the tools to do his very best. Don't send him in blind.
According to a survey conducted by The Knot, which polled 19,000 couples, they found that not waiting for the perfect moment was one of the biggest proposal faux pas. That means, no off-the-cuff proposal is going to do. If you don't want a proposal outside your best friend's birthday party when he's buzzing and looking at you with twinkly eye, don't let it happen-- because not proposing with a ring is also on the list of big engagement no-nos.
There are so many subtle ways to let him know what you want. If a Jumbotron proposal sounds like your worst nightmare, next time you're at a game, let him know. "That's sweet, but I'm into more intimate settings." And then drop it. He should get the hint.
The memory of a proposal will last a lifetime, and though the date and place is ultimately at the discretion of the one popping the question, there is no shame in being clear that you want it planned and special.
STEP THREE: UTILIZE A BEST FRIEND
At work, you delegate. The same works for a proposal and ring, because while there is nothing wrong with being vocal, let's also not forget what this moment and ring represents: love, true love-- which isn't about perfection. Using a friend will not only make him feel less bossed about, but most likely, he'll appreciate the help.
Betsy from California, married three years, says, " Some of my friends were involved in choosing the diamond so he definitely had guidance!”
You may not be able to plot your engagement down to every last detail (save that for the seating chart), but there's not harm in trying. You're only going to remember it for the rest of your life.
Rent the Runway Offering 15% Off to C & C Dallas Attendees!
They say dress for the job you want, no the one you have.
You plan outfits for dates, interviews, work drinks, and more. Create & Cultivate is no different. You're going to meet tons of people and you should want to dress to impress. First impressions and whatnot. (Charm them with your brain next). And packing for Create & Cultivate Dallas just got a little easier the help of our friends at Rent the Runway.
Be on the lookout for an email offering codes to all Dallas attendees to take 15% off anything on the site.
We look forward to seeing you-- and your outfit-- in Dallas!