How to Land Your Dream Business Collaboration (and Double Your Revenue)

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The word collaboration is being thrown around like gifts in Oprah’s Christmas special. From brand-to-influencer collaborations to employee collaboration and collaborative playlists, there are so many contexts in which collaboration is used. However, when it comes to growing a community and a business, collaboration marketing is the strategy you need to know about.

If you’ve ever spotted the likes of Uber x Spotify, Allbirds x Shake Shack, or Rimowa x Supreme, you’ll know how brand collaborations have the power to spark interest and, in some cases, cause a social media frenzy. So, how do you find your own dream collaborator? 

Much like networking, collaboration marketing can be likened to dating in more ways than one. You could say that a dream brand collaboration is like a “friends with benefits” for your business, and you’d be right. Collaborating with a complementary brand has benefits, for example, you can use them to:

• Double your organic reach

• Build buzz and engagement

• Attract media attention

• Boost a new or existing revenue stream

• Grow your community across social media, event audiences, and email lists

• Grow your network

In fact, Collabosaurus ran a research study that found collaborations to be up to 25x less expensive than digital advertising. Want to get on the collaboration marketing bandwagon? Here’s what you need to know.

1. Know your value.

Collaboration marketing is all about win/win value exchange, and you likely have a lot more to offer in a collaboration than you think. You don’t have to have an immense social media following, significant cash flow, or the ability to just give away “free things” in order to collaborate. Collaboration is about leveraging what your business already has to benefit another business and vice versa.

Perhaps you have a cool office or event space, content creation skills, excess product, an engaged social media community, or an email list—collaboration is possible for all brands, big or small, it’s about getting creative with value. Start conversations with what you can offer in a collaboration, then ensure that you’re communicating your marketing objectives.

2. Find the right partner and tie your collaboration to a marketing objective.

How do you find your dream collaborator? Start with complementary industry spaces. Look for companies that share values, objectives and have a similar brand aesthetic and target market to your business (so that any cross-promotion is super valuable).

Platforms like Collabosaurus are incredible for finding amazing brand collaborators for all sorts of campaigns in social media, products, or events. They also have a nifty idea and strategy generator that generates creative collaboration ideas for your business.

When it comes to finding a creative idea and executing your collaboration, don’t forget that it’s a marketing activity. Just like any marketing strategy, make sure you have a goal in mind, an objective that you can track against (such as growing your email list, getting content created, or increasing event shares on Instagram).

3. Leverage, leverage, leverage!

You could have secured the coolest collaboration in the world, but if no one knows about it, what’s the point? It’s crucial to have a promotional plan in place, for both yourself and your collaborator, that reflects a mutually beneficial sharing of marketing responsibilities. Identify all of the promotional channels and opportunities available to both yourself and your collaborator. Then, set a schedule so that everyone is on the same page when it comes to who is promoting what and when.

Want to keep things #legit? Consider signing a joint marketing agreement, or MOU document to keep things in writing, and using platforms like Bit.ly or Sked Social to track the impact of your collaboration against your original marketing goal.

4. Use collaborations in your broader marketing strategy.

Don’t be afraid to incorporate collaborations into your strategy frequently. Mix up your collaborators, as well as the types of collaborations (social media, product, event, etc.) you explore to keep your exposure opportunities fresh, and engaging. 

The benefits of brand-to-brand collaborations are endless, and if you’re interested in giving it a try for your own business, check out Collabosaurus, a match-making platform for brands to collaborate for win-win marketing collaborations that help businesses grow. It’s free to start, takes less than five minutes, and from over 6000+ collaborators to choose from, including Porsche, ASOS, Olay, and RedBull, your dream brand could be waiting for you.

“You don’t have to have an immense social media following, significant cash flow, or the ability to just give away ‘free things’ in order to collaborate.”

—Jess Ruhfus, Founder of Collabosaurus

About the Author: Jess Ruhfus is the founder of Collabosaurus, a marketing platform that match-makes brands for clever collaborations and partnerships. With a background in fashion publicity and marketing education, Ruhfus was frustrated sourcing cool brand partnerships in events, products, and social media. So, she launched Collabosaurus in 2015, which has now attracted over 6000+ brands including Porsche, ASOS, Olay, Topshop and one of the largest global retailers in the U.S. Jess has also spoken for Apple, Vogue, and The College of Event Management, splitting her time between Sydney, New York, and Los Angeles as Collabosaurus continues to grow. 

This story was originally published on August 5, 2019, and has since been updated.

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Short on Time? Micro Self-Care Is the Antidote to Burnout

Unprecedented was a defining characteristic of last year–and with it came unprecedented high rates of burnout. Employees and entrepreneurs are feeling the pressure of an ‘always on’ work culture more than ever with the shift from in-person meetings to virtual ones. Many people are feeling the effects of “Zoom Fatigue,” but women are still affected more. In the first large-scale study examining the full extent of Zoom fatigue, Stanford researchers found that women report feeling more exhausted than men following video calls – and the “self-view” display may be to blame. In a world that doesn’t ever switch off, burnout is very real, and the new science of ‘micro self-care’ might be the solution to prevent it.

Micro self-care emphasizes the benefits of engaging in small habits in our daily lives to have a positive influence on our well-being. While traditional forms of self-care usually require substantial commitments of time, effort and often financial resources, micro self-care practices are small activities that can be done in a few minutes (or less) and are flexible enough to be woven into the workday (or other scheduled activities). Even larger acts of self-care can transform into micro practices by distilling existing rituals you already love into their most powerful essences. For example, you might not be able to get to a yoga class today, but you can benefit from a single pose or stretch in between meetings. You might not be able to call in for a full day at the spa, but you can experience the same TLC for your skin with a microdermabrasion facial at home.

In light of Mental Health Awareness month, the team here at Create & Cultivate is prioritizing acts of micro self-care. That’s why we’re partnering with Dr. Brandt Skincare to transform their cult-favorite exfoliator into a weekly micro self-care ritual that supports the Dr. Brandt Foundation. We are advocates of using business as a force for good, and love seeing entrepreneurs and brands of all sizes do their part to raise awareness for important causes. 

The Dr. Brandt Foundation is dedicated to supporting the mental health and well-being of diverse and underserved communities and to bring awareness to mental health issues. With every Dr. Brandt microdermabrasion age defying exfoliator purchase, $1 will be donated to the Dr. Brandt Foundation to support mental health programs.

Three C&C team members–with different skin types, tones, and concerns–put Dr. Brandt’s microdermabrasion age defying exfoliator to the test in a micro self-care moment of their own. Here’s what they had to say.

Carly, Senior Director, Marketing

Skin Type: Sensitive

Skincare Concerns: Pores, Fine Links, Wrinkles

I currently use Dr. Brandt’s pore refiner primer, and this is my first venture into skincare from the brand. Stress and anxiety definitely take a toll on my skin, so I was excited to add this exfoliator into my morning routine. The texture in the formula is so fine that I know it won’t irritate my sensitive skin. Because I only use it once or twice a week, it feel like a special self-care ritual that only takes a few moments. I can definitely see this product becoming a staple in my morning skincare routine.

Valerie, Senior Director, Partnerships & Sales

Skin Type: Combo, Sensitive/Acne Prone  

Skincare Concerns: Fine lines, uneven skin tone, some acne scars

I have tried microdermabrasion during a facial in the past, and was eager to try products by Dr. Brandt as it’s a well-known, high-end skincare brand. More importantly, it also supports Mental Health Awareness. Love supporting brands that actually DO good for the world. 

I used this product at night–after a long work day (and all in front of a computer screen due to WFH living) my skin was looking dull and tired. First impressions - great packaging. The product itself felt very light and easy to apply. My skin was tingling (in a good way) which I always like in these types of products because I feel like it’s actually working! The tingling turned to cool–and left my skin feeling SO soft by the time I washed it off just 2 minutes later–so clean and refreshed. In the morning, the texture of my skin felt so nice and I noticed the few acne scars were not AS red. I can’t wait to see results long term after adding this regularly to my routine. I was definitely impressed even just after one use - and loved feeling the fancy spa effects right at home!

Genesis, Talent Coordinator

Skin Type: Combo, Dry/Oily T-zone

Skincare Concerns: Dark spots, texture, fine lines and wrinkles

I love getting facials and depending on the type, I almost always incorporates microdermabrasion. I have used the “Needles No More, No More Baggage”’ under eye cream by Dr. Brandt in the past and was very pleased with the results, so I was excited to try this exfoliator as part of my micro self-care beauty routine. The packaging is simple and timeless, which enhances the product even more. As for the product, I love how lightweight the formula is and how smooth it was to apply – not like other harsh exfoliators– and my skin definitely felt softer after the first application. I will absolutely be adding this into my morning routine, maybe 2-3 times a week.

From May 21st - June 2nd, enjoy 40% off sitewide with coupon code MEMO40.

Don't Live Paycheck to Paycheck—This Is How to Save Money in Your 20s

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A lot of people in their 20s are dealing with large amounts of student loans and credit card debt and living paycheck to paycheck, dreaming of days when they can begin to use their money to reach their financial goals. While it's easy to that think financial planning at this stage in your life is pointless, the truth is there are some basic strategies you can implement, regardless of how much debt you have or how much income you’re earning.

Learning these strategies will help set up the financial foundation you need to move through this challenging time in your life and set the stage for a strong financial future. Read on for eight simple steps to get out of that paycheck-to-paycheck cycle and start saving money ASAP.

1. Create a budget.

Even as a young adult who may not be making that much money yet, budgeting is critical because it allows you to see how much money is coming in and going out every month (it’s all about tracking your spending!). Although most 20-year-olds understand they should budget, the reality is most just don’t do it.

Get a budgeting system as early in place as possible and review how you are spending your money so you can make adjustments, if necessary, to ensure you are living within your means and able to save for your financial goals. There are apps that can help you now too such as YNAB.

The basic budget formula for after-tax income is:

• 50% for fixed expenses, such as housing (28% or less for housing expenses), basic food, insurance premiums, etc.

• 20% for financial goals. This would include extra debt payments, your cash cushion, retirement, etc.

• 30% for variable expenses, such as dining out, entertainment, travel, etc.

2. Set up weekly money dates.

Set up weekly money dates to review your budget and manage and plan out your finances. During your money date, you should pay your bills (although most should be set up as auto-pay), update and review your budget and take care of any other financial concerns. By calling this allocated time with your money a “date,” you can begin to bring a fun, exciting element into your financial life to help you stay committed for the long haul.

3. Open up a savings account and set up automatic contributions.

Most people don’t save because they make it way too difficult for themselves. Instead, review your budget and aim to start saving toward your financial goals by following the “pay yourself first” strategy. Under this method, you set up your savings to be automated every month and you save before you spend money on variable expenses. 

The goal is to save 20% of your net income but don’t let that amount scare you. Even if you can only start with $10 a month, that’s better than nothing. Every year, review and see if you can increase your savings amount. 

4. Build up a cash cushion.

The goal of a cash cushion is to have three to nine months of your fixed expenses in a savings account to pay for life’s unexpected incidents. Life always throws curveballs—your car breaks down, your computer crashes or you receive an unexpected medical bill—and having money in the bank to cover those expenses will help you maintain your financial peace of mind.

If your fixed expenses are $3,000 per month, you should aim to build a cash cushion of anywhere between $9,000-$18,000, depending on your comfort level, job security, etc. That sounds like a lot, I know. But remember, just start with what you can to build your cash cushion over a few years. Again, even if it’s $10 a week, that’s still one step in the right direction.

5. Keep an eye on your credit score.

Our credit score affects nearly everything in our financial lives. It affects the interest rate on the car loan we apply for, the mortgage loan, the credit cards—and even employers and landlords can reference your credit score when reviewing your application.

By monitoring your credit score, you can see where you stand and what you can do to improve it if necessary. Use websites like creditkarma.com to view your credit score (not your actual FICO) regularly for free and then pay to see your actual credit score at least annually using annualcreditreport.com.

6. Create a debt reduction plan.

The first step is to make a list of all your debts. Get clear about how much you owe, the interest rate of each debt, and the minimum payment due. Then review your budget to determine how much you can realistically add toward extra debt payments and start with the debt with the highest interest rate while paying the minimums on the rest.

This will allow you to save the most in interest payments. Once the debt with the highest interest rate is paid off, move on to the second-highest, and so on.

7. Start saving for long-term goals.

If you have the ability to start investing in your retirement accounts after you’ve allocated some monthly funds toward building your cash cushion and paying off your debts, then set up an automatic contribution into your retirement account. By starting early, you can allow compounding interest to work in your favor on your investment accounts.

If you are new to investing, make sure you do your homework and read investment books so you are clear about what to expect when investing in your future.

8. Focus on building your earning potential.

Income is one of the biggest factors in wealth creation over time. After all, if you don’t make money—or don’t make enough money—it is very difficult to save for your financial future. So if you can’t save as much as you would like to due to your income level, focus on ways to increase your earning potential for the long run. There are a lot of free courses you can take online, and even watching YouTube videos to sharpen your skills is something anyone can do. Also, there are so many ways you can earn extra money on the side. Ramit Sethi teaches this to his community at I Will Teach You To Be Rich. 

Think outside the box, and continue to focus on increasing your earning potential every year.

About the Author: Brittney Castro is the founder and CEO of Financially Wise Women, a Los Angeles-based financial planning firm for women. She specializes in working with busy, established professional and entrepreneurial women who are passionate about life and want to finally understand money—how to manage it, save it, invest it, and protect it—in a fun and simple way. Follow Brittney @brittneycastro.

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This story was originally published on June 15, 2017, and has since been updated.

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3 Ways We Can Stop Professionally Ghosting Each Other

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Several years ago, I was interviewing for a role at one of the top beauty companies in the world. I went through rounds of interviews and met key members of the cross-functional and senior leadership teams on multiple occasions at their offices.

In my very last conversation, the head of HR called me on a Friday to say, “The team loved you.  We would like to put together an offer for you. Can you please remind me of your current compensation package and specifically your stock grant component?”

I was thrilled. I immediately provided the details. She thanked me for my time. She said she would call me first thing Monday morning with the offer details.

She didn’t call me first thing Monday morning. She didn’t call me later that afternoon, or later that week, or the Monday after that. She never called me again. 

I followed up a few times. Maybe she’s just busy. Maybe something happened to her (Oh god, I hope she’s ok!). Maybe she lost my contact information. And then I realized I had invested my time and effort into a process that would never receive any closure: I was a victim of ghosting. I had been ghosted. She would never reach out to me again.

Since then, I have been ghosted more times than I can remember in my career. And the hard truth is, I have also ghosted people. I, too, have been the ghoster.

What is ghosting? Ghosting is to completely stop responding over text, email, or phone (insert your preferred mode of communication here) after having been responsive and in touch with someone over a distinct period of time for a specific business objective.

The business objectives during which the ghosting occurs can be a wide variety, including being in the process of prospecting a new client, interviewing for a job, raising funds for a non-profit event, a promised introduction to another industry contact, or seeking investors for a new venture.

Please note: Ghosting does not include cold emailing, cold calling, or cold LinkedIn messaging. If the person doesn’t know you, they don’t actually owe you a response. It’s not considered ghosting. Unless you call me Rita instead of Mita, I try to respond when someone reaches out to me even if I don’t know them.

So why have I ghosted people?

Because I was uncomfortable with the request, because I didn’t have time, because I could no longer deliver on what I had promised. Because I had said yes when I should have said no. Because I am working, teaching, and parenting (all during a pandemic). Because I was scared to respond with the truth and I didn’t want to hurt them. 

If we acknowledge what’s holding us back from engaging and push through to respond, we show up as the leaders we want to be, acting with kindness and empathy. Here are three ways we can stop ghosting once and for all.

1. Be Timely 

To avoid potential ghosting, I try to respond to people within 72 hours (during a pandemic, it might be closer to a week) when they reach back out with a quick one-liner: Thanks for checking in. It’s a busy time. Please reach back out in two weeks.   

The ghosting can begin when you simply don’t have an answer for that person yet. You might not know what your response should be. You might have a response and realize it should be a phone call or a longer email.

If I don’t respond because I don’t have a response yet, and too much time passes, I am slipping into ghosting territory.

2. Be Honest and Transparent  

No one wants to deliver bad news. And what’s worse than bad news is no closure, obsessively refreshing your inbox and checking your phone incessantly. We are living in limbo during this pandemic; there’s no need to add any more uncertainty or stress on each other. 

When I think back to the offer I never received on that Monday morning, how would I have handled it as the head of HR? A simple email would have sufficed: “We have decided to move ahead with another candidate. We wish you the best of luck in your career endeavors.” 

Any additional insight would have been appreciated given the amount of time I spent interviewing (i.e. not aligning on salary expectations or looking for someone with more technical experience). I would have been upset, but the ghosting was far worse. I was left with an incredibly negative impression of the company that I didn’t hesitate to share with others in my network.   

Unfortunately, budgets were cut and we can’t proceed with the proposal.

Unfortunately, we have a hiring freeze now and the role is no longer open.

Unfortunately, we don’t believe this is the right fit for us and we won’t be proceeding with the partnership.

We all are owed the respect of closure. We would want it for ourselves. And we have the power to give closure to others.

3. Be Clear on What You Can and Can’t Commit To 

Recently, I was asked by two individuals if I could mentor them. While I wanted to say yes, I knew I couldn’t give them the time they deserved. If I did say yes to avoid saying no, I would eventually not have time to mentor them and ultimately ghost them.

And while I hesitated to respond to their requests with the truth, I knew if I ghosted them I would risk damaging these relationships. So I told them I was humbled they thought of me and with a new job and raising young kids in this pandemic, I just couldn’t commit right now. Each individual responded saying they understood and looked forward to keeping in touch.

Please don’t say yes when you mean to say no. Please be clear on what you can and cannot commit to. And if you committed to something and can no longer deliver on what you agreed to, just speak up. Let individuals know your circumstances have changed. While they may be disappointed, they will appreciate your honesty and respect you for being accountable and for not disappearing on them, never to be heard from again.

“If we acknowledge what’s holding us back from engaging and push through to respond, we show up as the leaders we want to be, acting with kindness and empathy.”

—Mita Mallick, Head of Inclusion, Equity, and Impact at Carta

About the Author: Mita Mallick is a corporate change-maker with a track record of transforming businesses and cultures. She is the head of inclusion, equity, and impact at Carta. Mallick is a columnist for Entrepreneur, and her writing has been published in outlets including Harvard Business Review, The New York Post, and Business Insider.

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Here's Why You Should Never Ask a Busy Person to Lunch (and What to Do Instead)

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Networking is every successful person’s middle name—but meeting with a busy person is a challenge. Although we can’t give you the secret handshake that will land you a meeting with Sheryl Sandberg (there’s a secret handshake, right?) we can dole out successful networking tips and tricks that will get you in the door with someone high-ranking who has the potential to advance your career. 

Just because networking can feel impossible, doesn’t mean it is. Meeting your career heroes isn’t unheard of and landing that crucial meeting can be done, but you’ll have to get creative. Your career crush didn’t make it where they are by taking every lunch meeting they were cold emailed about. So, here are some ways you can stand out and get your foot in the door.

Try Getting in Touch With Their Assistant First

There are some who claim that a cold call or cold email shows bold initiative. And sometimes, when the work powers that be are acting in your favor, a cold email will launch your career in a way you can’t imagine. There are always outliers. 

Case in point: Jaclyn Johnson, CEO and founder of Create & Cultivate, cold emailed Garance Doré, and she responded and then spoke at C&C Chicago. You never know what will happen until you put yourself out in the universe. But if after a cold email and a follow-up you’re still not getting anything, you should try a new road before either, a) giving up, or b) hounding someone to the point where they will never meet with you. 

When you are just getting started, don’t assume that you are the exception. Assume you are the rule. (That’s not to say you shouldn’t be confident. There is a difference.) Most busy people will not appreciate you clogging up their inbox. It’s not uncommon for a CEO to receive 1000+ emails a day, and wading through those can feel like torture. 

Think of the assistant as Saint Peter at The Gates. You’re not getting in unless you make good with Pete. Many CEOs and executives will have their assistants linked to their inboxes. Meeting with them could be a great inroad. Offer to take them to coffee or lunch. Ask for 15 minutes of their time before you try and meet with their boss. Assistants are overworked, overtired, and often under-appreciated. Get on their good side and it just might land you on their employer’s schedule. 

Skip the Standard Cold Call and Email Vernacular

There is a story in Silicon Valley about Tristan Walker, who recently raised $24 million for personal care products for POC. Before branching out on his own as CEO of Walker and Company, he worked for Foursquare—a job he got from cold emailing the founders eight times. Two years after landing the position, Walker posted the correspondence that landed him a meeting on his blog. You can read it here. There were many, including IA Ventures’ Ben Siscovick who said, “If you are outside StartupLand looking to get in, read this then read it again—this is how it’s done.”

However, despite his success, Walker’s original email is exactly what we would warn against. There is passion in his voice, yes, but he notes nothing concrete that he would bring to the Foursquare team. It worked for Walker, but in most cases, this will not work. Don’t tell a company how awesome they are. Don’t tell someone you’re “hungry.” In a few short sentences, you should be able to explain exactly what you can bring to the table. Be as specific as possible.

For example, if you want to meet with the CEO of a marketing company, convey in two sentences how you’ve helped another company grow, or an idea you had for a client that performed on social well. When applicable, give stats. 

If You’re Asking Them for the Meeting, You Go to Them 

This is really simple. Don’t ask someone to coffee and then suggest a place to meet. Bring them coffee. Show up where they are and make it easy. 

By Failing to Prepare, You Are Preparing to Fail

Come with questions. If person X is giving you 15 minutes of their time, you should be prepared to make use of every. single. second. 

I recently had someone tell me, “I have three.” As in minutes. You better believe that I wrote down what I needed and made those three minutes count. If you waste three minutes of someone’s time, you can be sure that they won’t give you ten in the future. 

You don’t need to print out your resume. Honestly, it’s a little dated and most people are more interested in getting a read on you, not reading what you print on paper. 

While You’re There…

If you shake their hand and walk out of the office thanking them for their time, you’ve biffed it. LEAVE WITH NEXT STEPS. Let’s repeat that. LEAVE WITH NEXT STEPS. Ask for something concrete that you can do that, a) keeps you in contact, and b) is actionable for you. You’re not taking a meeting to schmooze, you’re taking a meeting to move the needle on your career. So move it. 

Once You’ve Left…

Don't ghost. Follow up. Send a thank-you email, at the very least. Pro tip: Send a thank you with cupcakes for the office. Or send something that says, I paid attention to what you said, and I’m working to take the next steps. 

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This post was published on February 16, 2019, and has since been updated.

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5 Things To Do Before You Start Investing

Photo by Karolina Grabowska from Pexels

Investing can be intimidating. But if you’re looking to build your wealth, buy a house or set up a retirement fund, investing is not only one of the best money moves that you can make –– it’s a must. For most people, understanding the basics and choosing the right investment strategy is enough to get started. But the most important question to ask when it comes to planning your financial future is whether investing is right for you, given your current financial situation.

So, to have a candid conversation about making strides toward the financial future you want for yourself, we tapped Lauren Anastasio, CFP® (Certified Financial Planner) at SoFi, during our recent Money Moves Digital Summit to share some tips on building wealth through investing, including what you need to know before you start, and how to really know if investing is right for you.

She identified five financial goals to accomplish in chronological order, before you begin investing in order to build the best possible financial foundation. ICYMI, we’re sharing them below, along with Lauren’s tips to yield your best benefit.

1. Establish a Safety Net

   The first thing you want to do before you consider investing, is establish a safety net. Think about this as a cash savings equivalent to approximately one month's worth of your essential expenses. If you don't have at least enough cash to cover all of your living expenses for one month, then saving is your very first priority––that's the thing you should be doing, before anything else.

2. Seek Employer Match

   Step number two is to obtain any employer match you might be eligible for. If you're not strictly self employed or you do have access to an employer sponsored plan, you will want to make sure that you're maximizing any match that you might be eligible for––you never want to leave free money on the table!

3. Protect Your Income

   Third, protect your income. This means pursuing an appropriate amount of disability or life insurance, depending on your circumstances.

4. Attack Bad Debt

   Next, you want to eliminate any bad debt, It’s important to make the distinction between between good debt and bad debt. Bad debt includes things like credit cards or personal loans, essentially anything charging 7% interest or higher. You will want to eliminate these in their entirety before moving on to investing. The reason is, there's an opportunity cost if you're investing and you can expect realistic average annualized returns of seven or 8% –but if your credit card is charging you 20% that's compounding daily, your money is going to be far more valuable going towards paying off that high interest rate debt than it will be going into the market. This is one step you absolutely do not want to skip.

5. Build an Emergency Fund

   Step five includes establishing a fully funded emergency fund. This is when you take that safety net and build it up to a balance that's closer to between three to six months worth of your essential expenses. This is vitally important, because if you do have an emergency that comes up, including some type of loss of income, you don't want to have to take money out of the market and possibly trigger a taxable event or have to dip into that money when the market is down. You will want to make sure you always have cash on hand.

Once you’ve accomplished steps one through five, you’re likely ready to start investing! To learn more about investing and how to align your approach to your goals, visit SoFi.com/Invest. 

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ABOUT SOFI: 

SoFi is a different kind of finance company whose goal is to help people get their money right. Whether you're looking to save, spend, earn, borrow or invest, SoFi is a one-stop shop for your finances, designed to work better together. Our products are built around our members—so that they have the tools they need to take control of their financial futures. Learn more by visiting SoFi.com.

DISCLAIMERS:

Advisory services are offered through SoFi Wealth, LLC an SEC-Registered Investment Adviser.

Certified Financial Planner Board of Standards Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, CFP® (with plaque design), and CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements.

How to Build a Subscribe-Worthy Podcast With Olivia Perez, Host of Friend of a Friend

Photo: Courtesy of Olivia Perez

Podcasts are the hottest content medium of the moment. In 2021, people have already spent 15 billion hours listening to podcasts—and their popularity doesn’t show any signs of slowing down. By 2024, it’s estimated there will be 100 million podcast listeners in the United States.

With over 20% of people listening to podcasts on a weekly basis, podcasts pose a huge opportunity for content creators to reach a massive, highly engaged audience. Not to mention, a sizable revenue opportunity: In 2019, podcast advertising revenue reached over $708 million.

So, how do you build a podcast that attracts loyal listeners? How do you turn those 45-minute conversations into revenue streams? And how do you decide when to follow the metrics and when to follow your gut when curating guests and episode topics?

Thankfully, we had Olivia Perez—the host of the podcast “Friend of a Friend,” a weekly talk show where she interviews the next generation of luminaries like Maggie Rogers, Bella Hadid, and Symone Sanders—on the latest episode of WorkParty to help answer these questions.

Subscribe to WorkParty and never miss an episode.

On building a supportive team…

“You can’t do it all yourself.”

“Building a team, investing in people, and outsourcing things I’m not good at, have been the most important thing that have helped me continue to grow.”

On not getting distracted by the competition…

“If I impact one person, I’m thrilled about that and I’m excited about that.”

“My mantra has always been, ‘Keep your blinders on.’”

“If you stay true to your authentic self, your brand, and your mission, that’s what’s going to propel you forward.”

On navigating interviews that don’t go as planned…

“Part of being an interviewer is being quick on your feet and not being precious about anything.”

On turning a podcast into a revenue stream…

“It took me about a year and a half to get a steady flow of advertisers in.”

On playing the long game…

“Podcasting is a long game. You’re not going to wake up one morning and have millions of downloads.”

“If you’re persistent and you’re ambitious about it and you’re ready to ride it out, it will reward you.”

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6 Ways to Establish Yourself As an Expert Using LinkedIn

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Strong personal branding, when done right, is an act of service. It’s greater than your ego and bigger than your fears. It’s about your audience, your customers, and your network. Trust me when I say: they are waiting for you to show up.

But how do you find your community in such an oversaturated digital world? 

You go to LinkedIn. 

Yep, you heard that right. And here’s why. 

LinkedIn has 675M users, but only 3M—a tiny drop in the bucket—are using it to its full capacity. LinkedIn is this wide-open white space ready for the taking, a place to build authority and thought leadership, and most importantly, a place to show up authentically in the context of your career. Despite the great opportunity LinkedIn provides, less than 0.5% of users are maximizing its potential. 

Linkedin is today what Instagram was in 2012—our most underrated platform. In the last few years, the LinkedIn algorithm has generated a 50% increase in viral activity year over year. 

LinkedIn is the only platform where career and authenticity merge. If you’re ready to up your thought leadership game, here’s how you can master LinkedIn for your own personal brand.

Optimize your profile.

Looking at other people’s profiles is the #1 activity on LinkedIn. That means optimizing your profile is critical. Update your cover photo, headshot, headline, summary, exemplary media, and work experience to reflect a full, 360-degree story. Think of Linkedin as a search engine and your profile as your own personal website. This is your ultimate business card. 

Be human.

The olden days of LinkedIn are long gone. This is no longer simply a place for job search. This is a place to connect. Sure, show your expertise, career history, and your resume, but also show who you are. If you’re building a brand of your own, yes, people care about what you do, but they will do business with you based on who you are and how you show up. You need to be extremely intentional about your humanity and your professional expertise. And if you're able to blend both, you will cut through the noise. 

Be true.

Being real, approachable, and relatable isn’t always likable. In fact, if you’re disrupting any industry, you’ll come across some haters. The aim isn’t to be likable; the aim is to be true to yourself, and THAT will gain you the right clients, business, network, etc.

Publish quality over quantity.

Every platform serves a purpose, and LinkedIn has established itself as the leader in top-quality long-form content. Publishing natively to the platform has proven to be a successful marketing strategy and an effective way to position yourself as a thought leader. If you’re worried about sounding self-promotional, focus on telling real stories and sharing in a way that can be of service to others. You're trying to create value versus adding to the noise.

I’ll say it a million times—no one cares about what you do, people want to feel something. They want inspiration, education, and entertainment. They want to feel uplifted, less alone, and more empowered! Know your audience, but also know this: if you’re willing to open up and be human and real, that's where the good stuff lies. 

Own your niche.

One of the biggest complaints I hear is that LinkedIn is only for the corporate world and that it’s not for creatives, artists, entrepreneurs, or disruptors—that it’s not for you—but that’s wildly untrue. People of all industries, not just corporate, play here. LinkedIn is not industry exclusive; in fact, its algorithm favors “small” creators. It’s a place to showcase your niche and own it.

Be consistent.

Like most things in life, you get out what you put in. LinkedIn is by definition a social networking app. You have to be willing to join the party, not just when you need a break, but consistently to connect, learn, and support your community.  

The making of a truly powerful personal brand sits at the intersection of your humanity and your expertise. And there is no better social media platform to bring it all together than LinkedIn.

“Think of Linkedin as a search engine and your profile as your own personal website. This is your ultimate business card.”

—Jessica Zweig, CEO of SimplyBe. Agency

About the Author: Jessica Zweig is the CEO of SimplyBe. Agency, a premier personal branding firm based in Chicago and serving clients across the globe. Named a “Personal Branding Expert” by Forbes, a “Top Digital Marketer to Watch” by INC, and honored with the Gold and Silver Stevie® Award for “Female Entrepreneur of the Year” in 2018 and 2019, Jessica facilitates sold-out workshops and speaks on the power of personal branding to corporations including Google, Salesforce, Virgin, Nike, Motorola, Red Bull, and Bank of America. She also hosts the top-ranked marketing podcast The SimplyBe Podcast. Jessica’s debut book, “Be: A No Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself,” launched in February 2021 with Sounds True, an imprint of Macmillan.

This story was originally published on July 7, 2020, and has since been updated.

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One *Very* Successful CEO's 4 Hacks for Cold Emailing

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Let’s talk about cold emailing.

Katia Beauchamp, the co-founder of the wildly successful beauty company Birchbox, has said that she and her co-founder started cold emailing CEOs in the beauty industry to get the idea in front of them. Now she's one of them. Beauchamp shared, "I cold emailed several presidents, CEOs, and brand managers in the beauty industry and the majority of people responded!"

So we asked: What are a few things that every cold email should include?

She divulged below. 

1. Have a compelling subject line.

“It needs to motivate the reader to open the message. At the very least it should say something more than, ‘Hello,’ or ‘Looking to get in touch.’ I used, ‘Reimagining beauty online.’”

2. Keep the email concise.

“The email should be short enough so that a person can read it without having to scroll down on his or her phone. The less time and energy it takes to read it, the better.”

3. Don't attach a business plan to explain the idea.

“That's asking a lot. Try a one-pager that briefly describes the idea/value proposition. We framed our one-pager by introducing the brands as the stakeholder and how Birchbox could help that brand.”

4. Ask for something that’s easy to say yes to.

“I asked CEOs and brand managers for five minutes of their time to give me advice. Those emails eventually turned into a meeting and the meeting turned into a pitch. Those pitch meetings ultimately led to partnerships with massive brands, early on.”

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This story was originally published on May 25, 2017, and has since been updated.

How to Balance Your Full-Time Job With Launching Your Dream Business

Photo: Smith House Photo

Balance is a word that’s come up more this past year than ever before. Whether it’s finding new ways to juggle the sudden merge of home and work life, trying to find time to squeeze in some self-care moments, or picking real pants over sweatpants, we’re all finding ways to make it all work. 

So how does that same balance come into play when you are trying to jump feet first into creating your dream business? 

While taking the plunge and diving right in is a thrilling option, it’s not always feasible. Maybe you need to start building your entrepreneurial dream while maintaining your 9-to-5. The ability to continue generating income to help support your new business is the most tangible benefit to working while building your empire, especially as some of the biggest costs come from operational expenses. Admittedly, it’s not the easiest path, but I am willing to bet that’s you didn’t sign up for easy when you decided to become an entrepreneur.  

So you ask yourself, how do I do both? Can I do both?

After spending more than a decade in corporate retail, I went through a personal experience that moved me to create something for myself beyond a hobby. With some strategic planning, community engagement, and a bathtub of coffee, I am on the cusp of pursuing my passion full-time. Here are four tips I found worked best for turning an after-hours side hustle into a permanent, bill-paying gig.

Block and Tackle

Time management and time blocking is critical for new entrepreneurs, especially those who still have full-time jobs. Setting aside one specific day per week or actively blocking a few hours each day as designated “dream biz office hours” is essential to keep making progress on building your side hustle.  

Whether it’s a color-coded calendar or itemized Google Sheet, make sure to figure out a system that effectively lays out the tasks that need to get completed on a weekly, monthly, and quarterly basis. It’s easy to spin out when you’re starting out because there are a million things to do, so block out time to create a plan and focus on tackling the tasks that make up each project or initiative. It won’t be long before you start to see and feel the progress.

Make Time for Self-Care

Working two jobs is mentally and physically draining so creative burnout is a common reality of entrepreneurship. Because of the sheer amount of work on your plate, it’s easy to fall into the habit of working non-stop without taking breaks. Which isn’t effective when you actually need to function. In order to be the best version of you for yourself, your full-time job and your side hustle (not to mention your friends, family, and the slew of other responsibilities you have), you need to schedule time to rest (see the previous point about time blocking.)  

We implemented “slow down Sundays” in our house to find a better work-life balance. It’s a day where we make no plans and allow for pausing and reflecting in the current moment, which helps me go into my week rested, re-energized, and re-focused.

Hire Help

Starting a new business is overwhelming, especially as it’s often a team of one building out every area from operations to marketing. This means you will inevitably find yourself working on tasks that are not your strength, and those weak spots in the foundation can become problematic later on as you try to grow.  

Since you are still working full time and able to potentially generate some income to feed your side hustle, think about hiring outside help in areas where you need an expert. Not great with social media creation? Copywriting? Sales management systems? Hire an hourly contract employee to take that task off your hands so you can focus on the part of your business that is most exciting and that plays to your strengths. 

Keep Your Eye on the Prize

Even on your worst days, always remember why you started. Ask yourself, why did I want to launch this dream business? Stick Post-Its around your home with your mission on them. Start your day journaling on the dream, and keep focus on the progress you’re making toward that dream.  

And take time to celebrate the small wins! Did you launch your website? Take a walk to reflect on that moment and let it all sink in. Upload your first social media post? You deserve a happy dance, or two, even if you didn’t block out time for it.

“Even on your worst days, always remember why you started.”

—Kelly Kussman, Founder of Cayla Gray

About the Author: Kelly Kussman is the founder of Cayla Gray, a luxury line of clean fragrances. Kelly launched her dream business while working full-time as a senior director of a large corporation.

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Permission to Spend: Why A Budget is This Couple's Secret To Reaching Their Goals

Whatever it is, the way you tell your story online can make all the difference.

Welcome to this special episode of WorkParty titled Money Talks, a Budget Broadcast Series in partnership with You Need a Budget (YNAB), designed to educate everyone on the power of building a budget.

Whether it’s starting the business, going on the trip, or renovation projects at home, a budget (of all sizes) can help you accomplish those dreams. YNAB is the leading personal finance platform that has helped hundreds of thousands of people take control of their finances–including our guests today.

In the second episode of the WorkParty and YNAB Budget Broadcast Series, Jaclyn sits down with Chris and Julia Marcum, the duo behind the dreamy home renovation, DIY project and lifestyle blog, Chris Loves Julia, to chat about how to use a budget to plan, prioritize, and not only set–but actualize–your financial goals, and why you should start today. 

Get your notepad ready and press play on episode one! Your budgeting game is about to change. Join the party on social @workparty and stay in-the-know at workparty.com.

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3 Signs It’s Time to Take Something Off of Your Résumé

Photo: ColorJoy Stock

When I hosted a mentor session for Create & Cultivate Insiders, I got a lot of questions about résumé format and career path, but one question that stood out to me was, “When is it time to take something off of your résumé?” This is a great question because the answer depends on your experience and the goal of your résumé.

With that said, there are a few guidelines you should follow to help you see the signs that it’s time to take something off of your résumé. A common misconception is that you should include your whole career path on your résumé. While this is true for some people, most people should include some adjusted versions of their career path on their résumé.

Today, I want to discuss when to take something off of your résumé.

Take it off if… It doesn’t serve a purpose.

If you’re pondering the question, “When is it time to take something off of your résumé?” consider the fact that you only have a set amount of space to craft the perfect snapshot of your career. Everything on your résumé should serve a purpose.

• Is an experience listed on your résumé to camouflage an employment gap?

• Is an experience listed on your résumé to highlight your experience in a particular field or specialty?

• Is an experience listed on your résumé because you want to show that you have experience in a specific role?

• Is an experience listed on your résumé because the company name holds influential power?

Every piece of information included should serve a purpose. If it does not, it’s time to remove it from your résumé.

Take it off if… It was in a different lifetime.

Depending on the person and situation, I typically recommend including about 10-20 years of experience on a résumé. Including information that’s older than that is often not worth it. There are exceptions to this if the experience serves a purpose, (i.e. it shows a notable company, client, or role), however, most of the time you don’t need to go back that far.

If you have a lot of great experience that was a few decades ago, you can save those anecdotes to use during your interview.

“If it doesn’t serve a purpose—or was from a different lifetime—it’s probably time to take it off.”

—Michele Lando, founder of Write Styles

Take it off if… It makes you seem less experienced or too experienced.

Some experiences may have been very valuable and may have even been a turning point in your life/career, but they might work against you. Great examples of experiences that are important but not important for your résumé when you have an established career are college classes or internships. Note that these are not important to include if you have an established career.

If you are currently in school or just out of school searching for your first job, college classes or class projects are a great way to bolster your résumé and highlight your industry knowledge. However, if you do have an established career, they will often make you appear less experienced.

Unless you’re currently in college or recently graduated (looking for your first job out of college) there is no need to include information about the classes you took in school. Once you’ve made it past your first or second entry-level job, employers care more about what you’ve accomplished at work than what you learned in a classroom. Education is important, but on-the-job experience always takes precedence.

On that same note, it’s important to consider if a role makes you appear too experienced for the position you’re applying to. If you’re trying to shift careers or maybe take a lower-level position because of location, it’s important to be conscious of what information can make you appear too experienced for the job. If a potential employer feels that you’re overqualified for the job, they may fear that you’ll get bored easily which could equate to you inadequately completing required tasks or leaving a role quickly which would increase turnover.

Ultimately, every piece of information you include on your résumé should serve a purpose. It may be tempting to include everything to show your entire career path and/or versatility, but it’s important to consider the question of when is it time to take something off of your résumé. If it doesn’t serve a purpose or was from a different lifetime, it’s probably time to take it off.

About the Author: Michele Lando is a certified professional résumé writer, personal branding expert, and founder of Write Styles. She has a passion for helping others present the best version of themselves both on paper and in person, and works to polish individuals' application package and personal style. Aiming to help create a perfect personal branding package, Write Styles provides resources to enhance your résumé, professional appearance, and boost your confidence. Michele strives to help others gain the confidence to put their best foot forward in a personal and professional light.

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This story was originally published on October 30, 2019, and has since been updated.

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5 Lessons Learned in 5 Years of Managing Instagram for Brands

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Nostalgic for the days when Instagram was simply a place where you posted unfiltered party photos with friends? You’re not alone in missing the era of pre-curated feeds.

But that oversimplification doesn’t give credit to how much Instagram has grown up with us to support storytelling for business in a way that seemed unfathomable a decade ago. Today, the platform holds proven power to humanize brands, create lasting connections and drive sales.

With five years of experience running Instagram accounts for global travel brands in tandem with coaching entrepreneurs to show up authentically on the app, I’m breaking down five lessons learned to help you demystify Instagram for business.

Lesson #1: Bucket Your Content

If you’ve ever felt confusion around what to post, chances are, you haven’t outlined your content buckets just yet. These six to eight categories are pillars that drive engagement and impact within your niche. Aim to make these buckets as specific as possible to create visual consistency as your audience grows; for example, a hotel bathtub versus a general hotel room shot.

When creative blocks inevitably creep up during the content planning phase, buckets help to clarify your mission and purpose on the platform, bringing you back to basics. Be sure that as a business owner, you are one of your pillars. Your story is the fabric of your company’s DNA and oftentimes, the reason that followers will be compelled to buy from you in the first place which is why it’s critical that you keep yourself woven into the storyline.

Lesson #2: Personal Stories Outperform Product Posts

With you—and your team—build out as at least one dedicated pillar of your content strategy, your community will be granted the kind of behind-the-scenes access that brand evangelists crave. Telling personal stories around your mission, day-to-day operations, and the unique magic that you bring to your business consistently outperforms posts that hard-sell a product. Ultimately, your goal is to let the story do the soft selling for you.

Depending on the nature of your business, weaving client stories into this category also presents an opportunity to deepen the narrative. If you’re a service-based organization, consider tapping into testimonials around the impact that your company was able to create for a client. If you offer a product, consider including some kind of call-to-action on your packaging asking customers to post and tag when they receive their order. Prompting the capture of this user-generated content deepens brand awareness and in turn, provides you with unique imagery to repost while showcasing gratitude for your community.

Lesson #3: It All Goes Down in the DMs

While we are often preoccupied with vanity metrics (likes and comments), it bears mentioning that the engagement that goes down indirect message is equally vital. That’s right, DMs aren’t just a place where an old Bumble match can be found sliding in to remind you they’re alive; it’s also where business relationships are built and sales ultimately convert. As a business or creator account, you should be actively checking not only your primary and general inboxes but also your requests where messages from users who you don’t follow will be filtered.

Depending on the size of your audience, replying to every single DM may seem unscalable. But like all aspects of social media marketing, this component of your workflow should be batched for optimal productivity; set aside a portion of your day solely dedicated to replying to messages. Over time, if you find that you’re receiving a high volume of DMs that warrant similar answers, cut down on your response time by creating Quick Replies with a space to customize each response.

Lesson #4: Adopt Usage of New Features Early

As marketers, we would be lying if we didn’t admit that there’s a collective sigh of exasperation each time Instagram launches a new feature. The gut reaction is often, “Really? something else to add to our plates?” But, what if we instead reframed each additional feature as an opportunity to serve our audience in a new way? Being an early adopter of these enhancements to the app not only challenges us to creatively tell our story in new ways but can also pay off when the algorithm pushes forth accounts actively testing out new features. 

We’ve seen this in a measurable way with creators like @ofleatherandlace, @bsquared.social, and @rebellenutrition who’ve amassed substantial followings in recent months predominately their savvy usage of Reels. While video may not feel like an area of genius for you (did someone say perfectionist?) simply showing up and sitting in discomfort has the potential upside of gaining higher reach and being discovered by new users if you’re featured on the Explore page.

Lesson #5: Be Human and Stand for Something

It’d be simple to say that the fifth and final tip is to “be consistent.” But at this point, that should be more than obvious, so let’s instead take it to the next level and address the expectations for brands to take a stance on social issues. While it may have been possible to fly under the radar on potentially divisive subjects in pre-pandemic times, 2020 taught us that the internal conversations transpiring offline about a brand’s values need to translate to their content online. But, be sure posts aren’t performative–back your stance with action.

Whether you opt to donate a portion of your proceeds to a specific nonprofit or simply create a space for conversations around topics like equity and inclusion, your Instagram offers a unique place to speak to your values as an organization. With so many choices in the consumer marketplace, customers understand that how they spend their money matters. Make your brand the kind of place they feel good about spending their hard-earned money. And above all, ensure that your intentions align with your actions.

“Telling personal stories around your mission, day-to-day operations, and the unique magic that you bring to your business consistently outperforms posts that hard-sell a product.”

—Kayla Douglas, Marketing and Social Media Manager at SmartFlyer

About the Author: A knack for storytelling and community building blossomed into Kayla Douglas’ work in marketing within the travel sector, a space perfectly aligned with her skillset and passions. In her role at New York-based luxury travel agency SmartFlyer as marketing and social media manager, Kayla is steadfast in her mission to empower the team’s ever-growing community of advisors to approach social media marketing with creativity, authenticity, and consistency. These days, Kayla calls the West Village neighborhood of New York City home, though her most beloved place to be found is nestled into the window seat of a flight, off for a new adventure. For inspiration from fellow creatives, you can subscribe to her weekly newsletter that drops every Sunday featuring interviews with powerhouse women.

About SmartFlyer: SmartFlyer is a full-service luxury travel agency built for curious travelers. Their global team specializes in creating exceptional experiences around the world through curated recommendations and continuous boots-on-the-ground research activated by decades of trusted relationships. SmartFlyer travel advisors understand that the finer details make a world of a difference when it comes to your travel arrangements, so they make it seamless to book the experiences you can’t miss–all vetted by a community of trusted experts whose tried and true recommendations span from Manhattan to Melbourne, and everywhere in between. Their consultative approach to travel planning ensures that your travel advisor gets to know you and your preferences before providing recommendations, in turn creating an itinerary built just for you whether it’s a honeymoon, multi-generational family trip, bucket list safari, or quick romantic escape. Just like no two clients are identical, no two trips are the same.

Headshot Credit: Leila Brewster Photography

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You Heard It Here First: Social Media Profiles Are the New Cover Letters

Photo: ColorJoy Stock

Gone are the days of submitting your résumé and cover letter and calling that: “applying for a job.”  Today, employers are looking for an extra edge, for your humanity, and for what makes you tick. We hire people after all, not machines.

In comes social media: the ultimate look inside who you are, what you believe in, and what makes you you. 

Here’s a pro secret: before your potential recruiter, boss or CEO even downloads your résumé or scans your cover letter, they will search your name. Your LinkedIn profile will pop up, maybe your Twitter, perhaps your Instagram profile will appear right in front of their eyes. 

Are you proud of what’s there? Are you putting your best foot forward to a potential employer?

The key to nailing social media and secondarily, manifesting your ideal career opportunities, is to be proactive and infuse your expertise, value, personality, and humanity into your online presence. 

Here’s how to optimize your social media presence for your job search.

Why You Need to Proactively Position Your Social Media Presence

I always say, “If what you’re posting isn’t okay for your future boss to see, then you probably shouldn’t be posting it at all.” Social media is no longer just “social media;” social media is the internet. What you put out into the world, stays in the world. 

Now, this isn’t to convince you to create a two-dimensional, ultra-professional-looking social media presence, because that’s what your résumé is for, right?

As an employer, I am not looking to hire human doings. I am looking to hire real human beings. I want to envision the type of person I am working alongside. 

Of course, they have to be able to do their job and have the right talent, but they also need to add value to the company and fit in with our culture. The way I, and any other employer, can truly find that fit is by viewing your holistic online presence.

Use social media as a way to tell your whole story. It is the 360-degree package of who you are that brings that extra level of authenticity and humanity to your application. Whether it’s LinkedIn or Clubhouse, TikTok, or Instagram, there are so many opportunities to share yourself and talk about your know-how.  

4 Steps to Nailing Your Social Media Profiles

Optimizing your profile is a secret sauce when it comes to enhancing your social media presence. 

Step One: Profile photos and a memorable bio are a must.

Since social media is all about making connections, your profile photo should reflect who you are, and so should your bio. Choose a high-quality photo that can be used across all social channels to increase your searchability. Beef up your bio with relevant successes and links to any of your ongoing projects or events. 

Step Two: Update your website link to something relevant.

Think: a personal website, the link to your Medium account, maybe you’re an actor with a reel compilation on Vimeo, drop the link in your bio! 

Step Three: Be accessible to potential recruiters.

Include links to your other social accounts, email, and website to keep the conversation flowing. In other words, make it easy to connect outside of social. 

Step Four: Remember, what you share on social media is a direct reflection of who you are.

Create content, be an active participant in engaging and sharing other people’s content and you will stand out regardless of if you’re looking for a job. 

You have the tools, now get optimizing. 

But, What About My Actual Cover Letter?

Circling back to your actual cover letter, this should be the vessel to share your experience and your talent. But why stop there? 

Infuse your cover letter with calls to action to check out your work and other accomplishments. Whether it’s your blog series, your podcast, your website, or even your SoundCloud, you can direct people to these mediums to help paint a fuller picture of who you are. 

At the end of the day, you are a three-dimensional, living, breathing being and it’s your job to translate this to your one-page cover letter—and beyond.

“Use social media as a way to tell your whole story. It is the 360-degree package of who you are that brings that extra level of authenticity and humanity to your application.”

—Jessica Zweig, CEO of SimplyBe. Agency

About the Author: Jessica Zweig is the CEO of SimplyBe. Agency, a premier personal branding firm based in Chicago and serving clients across the globe. Named a “Personal Branding Expert” by Forbes, a “Top Digital Marketer to Watch” by INC, and honored with the Gold and Silver Stevie® Award for “Female Entrepreneur of the Year” in 2018 and 2019, Jessica facilitates sold-out workshops and speaks on the power of personal branding to corporations including Google, Salesforce, Virgin, Nike, Motorola, Red Bull, and Bank of America. She also hosts the top-ranked marketing podcast The SimplyBe Podcast. Jessica’s debut book, “Be: A No Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself,” launched in February 2021 with Sounds True, an imprint of Macmillan.

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3 Steps to Finding Your Voice in the Fight for Equity at Work

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People outside of a community experiencing injustice can have a hard time becoming allies (and can never imagine being accomplices) because they often feel they don’t know where they fit when it comes to the fight for workplace equity. And the discomfort of not knowing or finding their place causes them to opt-out and say nothing. 

When you’re in a workplace where your race, gender identity, ability, or a combination thereof aren’t represented in power, having the option to opt-out is a privilege you don’t get.

For those who do get the option, you create a bigger problem when you take it because now you’re putting the onus on the people who already don’t have access or power in a space to reshape it. 

So now we’re here. That super fun place where the people experiencing injustice are held responsible for fixing systems of the workplace that are built against us.

How I’m gonna change it from outside the club? I can’t even get it in! Make it make sense.

As you’re finding your voice, the most crucial piece of your role here is employing your influence to break down constructs that are hurting other people. 

Remember: Progress isn’t made in a silo. 

If it were just people who made less than $15 an hour talking about the need for a minimum wage increase, then no one would be listening. The people with power; therefore can make the most noise in that fight, wouldn’t even get out of bed for $29k a year (the equivalent of $15/hr). 

You have influence. You just need to be willing to see what it is and employ it, which brings me to step one.

Step 1: Identify your sphere of influence.

What projects are you spending your time on throughout the week? Month? Year? Who are the people impacted by the decisions you make each day? This is your sphere of influence.

This can be your colleagues, your clients, or even their customers. Once you know who is impacted, then you can start to open your mind to being curious about the experiences of those people.

You can look at things as they are and say, Is someone not seeing themselves represented? Would someone feel actively pushed out? Is there someone’s story not being heard? Am I approaching a challenge the same way I always have or is there another lens to look at it through?

On the first episode of my podcast, “As It Should Be with Thamarrah Jones,” my guest Susie Berg shared that when her son came out to her as trans, she began to notice the unnecessary barriers that he experienced.

She started to apply this same kind of thinking at the camp where she is on the board. “I thought about kids who come from single-parent families. I thought about kids for whom that means divorce and kids for whom that meant the death of a parent,” she explained.

It’s a Jewish camp so she also thought about interfaith families, and because “kids are kids, I know that a kid who can’t eat dairy probably feels completely left out when there’s only ice cream. And a kid at 11 years old doesn’t see the difference between being left out because of that and being left out because they’re non-binary… for a kid that’s just being left out.”

Opening your mind to this kind of curiosity widens your view to really see all types of inequity and how your actions and inaction can be harmful to those around you.

In a more traditional workplace applying this kind of wider, more curious lens might look like applying those questions to things like:

• Diverse representation in market research surveys

• Diversified supplier and vendor selection

• Usability and accessibility of software

Step 2: Start with listening.

When you’re genuinely curious about other people’s experiences you feel inspired, motivated, or even honored when you’re given the opportunity to hear them talk about what they have seen, felt, and gone through. That’s the spirit I want you to walk with when you’re approaching any social issue too.

On Brene Brown’s podcast, “Dare to Lead,” a Black woman discussed being in a meeting where she presented the results of a project she's been leading for months. After the meeting, her boss asked how she felt, to which she responded feeling like the people in the room weren't even looking at her and asked all the questions to her white male colleagues in the room as opposed to her. Her boss told her that she was reading into things.

This is a common misstep (read: microaggression) I’ve seen from people when someone tells them their experience. 

The people not “in the culture” will explain to the people who are, why they’re misconstruing an experience to be something that it’s not. Or that they are taking something too far by calling for a specific set of actions from people in power in response to an injustice. 

This erases people's lived experiences.

If your instinct is to “keep the peace” by negating the experiences of the person telling you what's happening in front of their very eyes, why is that? What are you afraid of happening if you just believed them?

Your job is to listen, not direct what should and shouldn’t be someone’s response to an experience they’ve had. You have a voice, that doesn’t mean you have authority, but if you choose to, you have the power to make space for accountability.

Step 3: Recognize that if your intentions are genuine, then you would be willing to take risks.

Comfort tends to be prioritized over all else. Ultimately, the people whose comfort is of highest priority are the communities in your workplace who are represented in power. Typically, that means White, cis-gendered, and non-disabled.

The problem here is that when we prioritize comfort, nothing changes, because you are never asked to challenge your own power. 

This whole exercise of finding your voice is an exercise in introspection. You have to be willing to recognize that you’ve had blindspots and in filling them you have to be willing to make mistakes and be corrected.

You have to make peace with that fact. But understand this: The people who are on the other side of inequity, being hurt by it every day, start with less privilege, power, and support than you’ve ever had and are living full lives anyway, putting up this fight.

I heard someone say ally is spelled L.O.U.D, and I couldn’t agree more.

“You have influence. You just need to be willing to see what it is and employ it.”

—Thamarrah Jones, Brand Strategist and Host of “As It Should Be with Thamarrah Jones"

About the Author: Thamarrah Jones (she/her) is a brand strategist and host of the podcast “As It Should Be with Thamarrah Jones,” a show about refusing to accept inequity. Thamarrah interviews culture shakers and professional troublemakers in every industry to learn how they are using their skills to create a more equitable world. Every day she chooses to create a career steeped in purpose by working with companies driven by a mission to improve the lives of those they serve and the world in which we live. If you’re ready to challenge white supremacy and help recreate the world as it should be, follow her on LinkedIn and subscribe to her podcast.

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Why This Founder Wants You to Adopt a "Profit First" Mentality

Photo: Courtesy of Caroll Lee

Being a small business owner means always being flexible, able to pivot quickly, and willing to veer from the plan as needed. The COVID-19 pandemic certainly put those skills to the test this year, and my team at Provenance Meals was able to step up to the task and propel us forward. 

Before founding Provenance Meals, I was a certified holistic health coach in Brooklyn. I encouraged my clients to follow a simple elimination diet replacing processed and packaged foods with wholesome ingredients, and their overall health, vitality, and energy levels dramatically improved. But finding the ongoing time, motivation, and know-how to cook healthy meals at home—and sustain these life-changing benefits—was a challenge for most everyone I worked with, and I knew I could help. After finding this clear gap in the market, I launched Provenance Meals in 2012, making it easy for time-pressed humans to achieve their wellness goals, nourish their bodies, and replenish their spirits with 100% gluten-free, dairy-free, and refined sugar-free meals designed by wellness experts, and made from scratch with thoughtfully sourced, local ingredients.   

Launching Provenance Meals was not my first entrepreneurial venture—I invested my heart, soul, and just about all of my savings into a small gourmet market in 2016 that sold semi-prepared, organic meals to busy New Yorkers. Shortly after opening, my business partner decided that to back out of our business deal and sue for all of the money she had invested. It was an incredibly stressful time, and I went into a great deal of debt to buy her out, but I appreciate that the experience taught me valuable lessons that would help propel me to launch Provenance Meals.  

The biggest lesson I learned was to maintain a healthy cash reserve to stay afloat through unforeseen challenges. Since then, I have followed the “profit first” mentality, setting aside money for a small profit and taxes from our sales, and only then allowing myself to spend what was leftover to operate. I didn’t know anything about raising money or wooing investors when I opened my first business. As the daughter of immigrants, I was taught that to get ahead, you must work hard, spend frugally, and save money. Now I also know that you need to start with a business model and unit economics that work from the get-go, and you will be that much more prepared for emergencies in the future. 

This system is how I’ve been able to bootstrap Provenance Meals without relying on investor life support. We have been profitable since launch, with $0 raised until this year's community-driven campaign on Republic, our first-ever fundraising effort (at 742% of the minimum goal), which allows for angel investors and Provenance Meals' longtime community members to buy a stake in the company. Since our nationwide launch this spring, we’ve seen revenue increase 78% month over month. 

For small businesses looking to expand their brands during a time of uncertainty, here are some additional pieces of advice that have served me well over the years: 

React quickly and assertively in the short term.

But be aware of longer-term consequences. Right when COVID-19 hit New York City in the spring of 2020, we realized quickly we needed to pivot to meet our community’s changing needs (as many New Yorkers fled to second homes). We expanded our local courier zones in New York to include Connecticut, Westchester, and Long Island in order to follow our clients, and have seen demand soar in these regions. This led us to begin shipping nationwide and expand our offering to include new products. Because we’re now in a position to reach a larger audience and garner higher total revenue, we’re able to lower prices to make our products more accessible—our Daily Essentials program now starts at $52/day (originally $68).

Double down on your values.

Don’t be wishy-washy when it comes to why you do what you do. Your mission statement, your company’s core values, and your voice are your “North stars” in making business decisions. The more authentic you are about why you’re doing what you’re doing, the more you’ll love your business and the more you’ll attract customers. I see so many starting founders comparing themselves with other entrepreneurs. Truthfully, we’re all figuring it out as we go along! Stick to what makes your business uniquely your own and you’ll find success in your field. 

Celebrate your strengths.

A perfect company, strategy, or plan doesn’t exist, but what does exist is my own confidence in the future, which I pass on to my team. I like to think my perpetual optimism helps show everyone how bright the future can be and inspires my team to share the dream with me. That’s one of my strengths as a leader. What are yours? Celebrate your strengths and use them to your and your team’s advantage.

Balance is key.

As the founder, in many ways, you are the business. When you take care of yourself, you’re also taking care of your business. Having two young children when I first started Provenance, I had no choice but to prioritize my family. The process was a stressful juggling act at the time, but in retrospect, forced me to be fully present in my home life and separate my work life. Over the years, I’ve learned strategies to cope with the stress and holding the responsibility of my business and my staff’s livelihoods on my shoulders, with practicing presence and meditation at the top of the list.

Give back where you can.

The coronavirus pandemic has exposed a lot of problems that already existed in the food industry, including the tremendous amount of food waste, the working conditions of farm and factory workers, the tenuous nature of the hospitality industry, how the way we grow and eat food affects global climate change, how representation matters, and the amount of food insecurity that exists in the United States. As Provenance Meals grew, we knew that we wanted to prioritize giving back to our community. We forged a nonprofit partnership with Kiss the Ground, underscoring our mission to support independent farmers and further provide widespread access to nutrient-dense ingredients. 

Founding and running my own business is a dream come true. I have so much pride in what my team and I have built, and feel like we’re only just getting started. Especially in challenging times such as these, I rely on our spirit and determination to further our mission to improve the health and lives of others through the power of (delicious) food as medicine.

About the Author: Caroll Lee launched Provenance Meals to make it easy for modern, time-pressed people to achieve their wellness goals, nourish their bodies, and replenish their spirits. Caroll believes nutrition is the bedrock for feeling good, performing well, and living a longer, happier life. She launched the meal program in 2012, and in eight successful years, Provenance Meals has amassed a dedicated community, including noteworthy fans like Naomi Watts, Taryn Toomey, and Rachel Brosnahan. The nourishing, anti-inflammatory food offerings are all 100% gluten-free, dairy-free, refined sugar-free, and composed of organic, local ingredients.

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5 Mental Health Advocates to Follow on Instagram

Welcome to 5 for 5, where we spotlight 5 women in 5 minutes or less.

As we navigate yet another year of pandemic-induced #WFH life, it’s no surprise that burnout and Zoom fatigue are setting in. In fact, more than 70% of employees report being burnt out. In light of this staggering stat and in honor of Mental Health Awareness Month, we’re sharing five mental health advocates to follow on Instagram.

1. Elyse Fox

The founder of Sad Girls Club, a nonprofit organization committed to providing mental health resources for Black women and POC, Elyse Fox is creating much-needed space for women of color in wellness.

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2. Esmé Weijun Wang

On the page and on social media, New York Times bestselling author Esmé Weijun Wang is an advocate for people living with chronic illness and schizoaffective disorder.

3. Anna Zoe

Anna Zoe speaks up for mental health, autism, the LGBTQ+ community, and more. Her powerful posts address important topics such as how the mainstream education system fails neurodiverse people.

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4. Larissa May

Founder of #HalftheStory, an organization that empowers people to reevaluate their relationship with social media, Larissa May is bringing digital wellbeing to the forefront of the broader mental health conversation.

5. Bunny Michael

Think of artist Bunny Michael’s posts as friendly reminders to treat yourself with kindness, take care of yourself, express yourself, and, most importantly, love and accept yourself. Because you are worth it.

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5 Tips for Taking Care of Yourself Without Sacrificing Your Business' Success

Photo: Christina Jones Photography

This time last year, I was sitting at a desk, in a corporate job that I thought was “the job.” In reality, I was working myself into the ground for someone else’s bottom line. My health was at an all-time low—both mentally and physically. I was exhausted and needed a change. That’s when I decided to take my side hustle full-time. 

In our fast-paced, highly competitive world, being “stressed out” is one of the most common feelings. As an entrepreneur, it’s easy to let stress become part of our daily routine. But I’m here to tell you, it doesn’t have to be that way. It’s time to stop accepting the high-stress lifestyle as “just the way it is.” You do not need to work 24/7, and push, drive and grind until you break. It is possible to build a successful business with balance and wellness at the core. 

Often, I see entrepreneurs fall into chronic stress because they believe that hustling until you can’t hustle anymore is the only way to succeed. I was one of them. As a young entrepreneur, I personally experienced burnout, and the long nights lying awake with thoughts about all of the different ways that I could grow my business swirling around in my head. Eventually, at age 22, I was left with a chronic illness. My body gave me a “force quit” and taught me a lesson that has become part of my life’s work to share.

Today, I run my new business with an autoimmune disease and a new mantra: Stress is inevitable, but it is not uncontrollable. 

Learning to manage stress has been an essential part of my success in business. And I can promise you this: running a business with self-care in mind is a lot more fun (and more productive!) than operating from a place of burnout.

So, to the busy, stressed-out, and overworked entrepreneur reading this, here are my top five tips for taking care of yourself without sacrificing your business success.

1. Don’t Sacrifice Your Routine

When you know you have a busy day ahead, it’s easy to skip journaling, working out, or even eating breakfast, and head to the computer first thing. It’s also easy to keep working after 5 pm because you’re determined to cross things off your to-do list before calling it a day. Having both a set morning and evening routine gives you a sense of control in stressful times. Doing so can set the tone for your entire day and can help you transition into an evening mode that allows you to be present for friends and family, and for yourself!  Even if you’re not a “routine person,” try starting off your day without your phone and do something just for you. 

2. Delegate and Outsource

Outsource the things that drain your energy or take you out of your creative flow. Things that suck up your time are not worth it. Bringing in backup may make your margins tighter at first, but as all good CEOs know, investing in a team that helps you expand and grow will return the cost in more ways than just revenue. With less stress, you can focus on innovation in your business, as opposed to worrying about smaller day-to-day tasks. When you’re feeling sick or close to burnout, don’t be afraid to lean even more on your team. That’s what they are there for! Your business and your team can manage a day, a week, or even a month without you if you’ve trained them well. 

3. Treat Yourself

Whether it’s a full spa day or diffusing your favorite essential oils, be intentional about doing things that bring you joy. The entrepreneur life can be lonely, so try calling a friend or family member once a day. It’s amazing how much a good friend can lift your spirits. My favorite stress-reliever is ending my day with a warm bath with Epsom salts, baking soda, and a few drops of lavender essential oil, which releases stress and toxins and makes my home feel like a spa.

4. Get Moving

I try to get some form of exercise every day. It may seem obvious, but it’s a game-changer. Exercise works wonders for releasing stress and clearing your head on a busy day. When you’re feeling overwhelmed, step away from your desk for a quick walk around the block or a 5-minute ab workout. Every evening, I clean up my desk, shut down my computer, and go for a walk to clear my head and disconnect. This helps me to be more present in my post-work hours and improves my sleep at night. No more lying awake thinking about business.

5. Meditate 

Om’s the word! Meditation, whether in the form of yoga, prayer, journaling, or traditional meditation, helps to reprogram your body from a stressful fight-or-flight mode to peaceful alignment. Meditate on what you’re grateful for, or on what you have already accomplished, and let your mind wander away from the stress. I also love doing the 5-5-5 breathing exercise (breath in for 5 seconds, hold for 5, out for 5, hold for 5, repeat) when I find myself holding my breath and working in overdrive. 

When you’re feeling stressed, overwhelmed, and run down, the best thing you can do is to take a step back and assess the whole picture. Your mental and physical health has to take priority in order for your business to have sustainability and long-term success.  Taking care of yourself is not selfish; and it doesn’t have to be expensive, time-consuming, or a “chore!” But the alternative—neglecting your wellness now—can stop you in your tracks, throw off all of your productivity and forward motion, and make it so much harder to get it back. Trust me on this one. So shut your laptop, go draw yourself a bath, go on a walk, or unwind and watch a movie with your people. Your work can wait; and when you readdress it, you’ll be more focused and more efficient as a result. You not only deserve it...you need it. 

Remember: stress is inevitable, but not uncontrollable! Integrating balance, wellness, and self-care into your life today will make you a healthier, more productive, and more successful entrepreneur in the long run.  After all, life’s a marathon... not a sprint.

“S

tress is inevitable, but not uncontrollable!”

—Gracie Thomas, Founder of Gracie Thomas Consulting

About the Author: Gracie Thomas is a marketing and brand consultant and the founder of Gracie Thomas Consulting. The GT Brand helps female health and wellness professionals scale their business through brand strategy and design and marketing consulting. Ever since her diagnosis with an autoimmune disease and Lyme disease, she stands to help female entrepreneurs build successful companies while keeping their own wellness in mind.

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This story was originally published on September 24, 2020, and has since been updated.

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How the Co-Founder of I Am a Voter Mandana Dayani Starts Her Mornings

Photo: Courtesy of Mandana Dayani

Welcome to our monthly editorial series A Day in the Life where we ask successful women we admire to share the daily minutiae of their professional lives, from the rituals that set them up for success to their evening wind-down routines. This month, we chatted with Mandana Dayani, the creator and co-founder of I am a voter., on how she tackles her never-ending inbox, sets work-life boundaries, and unwinds at the end of the day with President Bartlett and the rest of the cast of “The West Wing.”

Tell us a bit about I am a voter. and what inspired you to launch this initiative. 

I am a voter. is a nonpartisan civic engagement movement that I founded with some of the most brilliant women I have ever known. As an immigrant, I have always felt incredibly privileged to be an American, and I was really heartbroken seeing our country so divided the last few years.

After making the decision to just dive in and learn what I could do to help, I quickly saw that there was an opportunity for a modern voting brand that really spoke to our generation. One that was positive, empowering, captured how cool it is to be an active participant, and more focused on what unites us. And I knew that if I could get these incredibly talented and inspiring women together in a room we could build a meaningful message and leverage our relationships and skills to create true impact. 

After doing lots of research, I learned that identity was an important predictor of voter turnout, which is where the name came from. From there, we all leaned on our skills and networks to create as much impact as possible. 

You’re also the co-host of the podcast "The Dissenters" alongside Debra Messing. What compelled you to start this podcast and what do you hope people take away from it?

Debra Messing and I have been activists for most of our lives and we wanted to learn about the people that inspired our own journeys. When we got the idea to start “The Dissenters” all we wanted to do was inspire people to get off of the sidelines. We thought that if we could share the amazing stories and journeys of these people, we could empower others to find their purpose and passion. 

Over the course of our activism, we have both met countless people who were afraid to pursue their passion because they didn’t know where to begin or doubted their ability to create meaningful impact. That couldn’t be further from the truth. Almost all of the Dissenters we interviewed had no intention of becoming a hero or building a foundation. They started because they experienced injustice and they took action. And through it, they committed to learn and grow. And that’s what it’s really about—taking a step forward, helping the helpfuls, challenging the status quo. 

Let’s talk about your workday routine! First, are you a night owl or a morning person? When do you do your most important work and why?

I am my most productive and clear first thing in the morning (after I have my second cup of coffee). 

What time does your alarm go off, and what’s the first thing you do upon waking? What does your morning, pre-work routine look like?

My husband and I usually wake up around 5:45 a.m. when our daughters, Anderson and Miller, run into our room. I immediately take a shower and then make my first cup of coffee. Then, it’s all about packing lunches for school, making breakfast, and getting them to their pods. Next, I go upstairs. Put in my AirPods and watch the news (catch up on Jessica Yellin’s stories on Instagram). I start every morning I can with my Ryse + Shyne Facial Serum and Pept Eyes Biocellulose Eye Mask from Sundree.

Mark Twain said, “Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day.” What’s the first thing you do when you get to your desk?

I cross-reference my many lists to catch up as much as I can and then I tackle my never-ending inbox. 

What are you working on this week?

Planning this year's Register a Friend Day on July 25, 2021, with the amazing I am a voter. team, and working on season two of “The Dissenters.” I am also advising on a few projects that I can’t wait to share soon.

“Managing our expectations of ourselves is such a critical component of self-care.”

—Mandana Dayani, Creator and Co-Founder of I am a voter.

What’s been the most rewarding part of running your business? The most challenging?

The opportunity to learn from the incredible women I work with while making a true, meaningful impact in our communities. It’s really awesome when you find your people! 

The most challenging part is just managing it all and continuing to figure out how we can drive participation in civic engagement. The next few years will definitely be more focused on local politics.   

Do you ever reach inbox zero? How do you handle the constant influx of inquiries and communication founders are so familiar with?

No, I have yet to reach zero. But, I do my best and I know that it is all I can do. Managing our expectations of ourselves is such a critical component of self-care. 

What is your go-to work lunch?

Sushi and sparkling water (currently, Topo Chico).

What advice do you have for balancing the minutiae of day-to-day tasks with big-picture planning?

I use lists for everything I do. Evernote is my go-to list-making tool. And, when it comes to managing tasks, I plan ahead as much as I can and then delegate as much as I can. I am so privileged to have such an incredible network of support.

What are some work habits that help you stay healthy, productive, and on track to reach your goals?

Setting boundaries. I always allocate time to have breakfast and dinner with my kids and make sure I am there to put them to bed. And I learned that I sometimes need to literally time for self-care, whether that is going on a walk or exercising. I also block off lots of time during the week to brainstorm and create. 

Any favorite apps you use regularly?

Evernote, Instacart, and Chairish.

What are you watching right now to help you wind down at the end of the day?

“The West Wing,” “The Real Housewives of (everywhere),” “Baker and the Beauty,” and “The Morning Show.”

When do you go to bed? What’s your “optimal” number of sleep hours?

Lights out by 11 p.m. Optimal sleep would be 7 hours.

What’s the most rewarding part of your day?

Bedtime with our kids. We end each night taking turns sharing 1) Our act of kindness for the day, 2) What we are most grateful for, and 3) Who we want to send extra good dreams to. It is such a beautiful ritual.

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3 Thoughts That Are Holding You Back From Everything You Want in Life

Photo: ColorJoy Stock

Raise your hand if you spend your time stuck in the past reviewing all that went wrong today, yesterday, or maybe even your entire life? How about time spent in the future hoping, dreaming, and wishing that people, things, or events were different than they are? Yes, I see you. Any time spent out of the present moment is time spent creating everything you don’t want. So why do we do it? Our thoughts, beliefs, and actions will lead us to where we are now.  We can create change by identifying what our core beliefs are and transforming our belief systems.

I’ve been trained to start with noticing where we are holding our trauma in the body first and then re-programming the mind—learn more on my Emotional Reset Method—yet awareness is still key. I have seen thousands of people reclaim their lives to create what they truly desire in their lives. I recently worked with three completely different people struggling with the same core thought patterns. Ahead, I’m breaking down three thought patterns that will destroy the chance of creating your desires. Read on to learn what they are and how you can turn it around.

1. “I feel like if I let go, something bad will happen.”

Imagine holding a balloon and then squeezing it as tight as you can. That balloon is going to fight you on it. It’s most likely not going to pop unless you poke it with a sharp nail or object. It’s just going to resist you until you’re frustrated, exhausted, and let go. Nothing bad happens, it just isn’t going to change anything.

This goes for life, people and events as well. The more you control something, the more it will control you. More importantly, expecting something “bad” will only increase the chance of you unconsciously creating the “bad.” It is when you release your expectations that you can open to all that’s possible.

The Fix: Experiment with letting go, and setting yourself free. Until you try it, you‘ll never know what is possible. 

2.“I feel guilty going and doing my own thing.”

Katie is a wife, mom, daughter, and owner of a successful small business. She wakes up every morning to make breakfast for her husband and girls before running off to work to be available for her staff, then she picks up the girls after school, checks in with her aging mom to be of any assistance she needs, and gets the household ready for dinner along with anything necessary to get done before taking on the next day. For the last three months, she has been feeling a sense of guilt for her desire to start photography classes and fulfill an inner creative calling. As we dialed in on the core root of her pain, she stated, “I feel guilty going and doing my own thing.” Can you relate?

Ignoring our desires and stuffing them down will eventually spiral into anger, resentment and ultimately, a life lived with regret. Any desire that we feel from our heart is meant to show us our own unique path to fulfillment. The more you ignore it, the more unfulfilled you will be. The more you listen and follow, the more inner peace, joy, and fuel you will feel and have to share with the ones you love.

The Fix: Ask yourself, “Do I want to live with regret, or do I want to inspire myself and others with my gifts?” Write down what those gifts are that you want to share. Then start actively working towards making that change.

3. “I am ___.”

Take seven days to write down any words you say on a daily basis that precede the words “I am.” This is what you believe about yourself (and sometimes what you believe about everyone else). Is your mind saying, “I am happy” or is it saying, “I am so mad?”  You choose your state.

The Fix: Keep a running list in the note section on your phone and at the end of the week, take the negative statements and re-frame them into the positive. State the positive statements each morning until you feel the change. This is who you really are. You’re welcome. 

About the Author: Robin Emmerich has spent close to a decade coaching some of the most successful women in business. Even with their considerable success, the common denominator is that as much as they seemed to be cruising through life on the outside, they were melting on the inside. It’s why Robin just launched Beauty and the Mess—an athleisure brand creating a sisterhood who understands that life is messy and difficult and challenging, but together, can find the strength to prioritize passion over perfection and fearlessly seek beauty in their everyday lives. She currently offers the “Live the Life You Desire” self-transformation course based on the legacy she was graciously gifted from her mentor Dr. Coletta Long, a pioneer and expert on the power of the subconscious mind, individual coaching, and worldwide retreats. Need some inspiration? Download your free meditation to get clear and tap into your inner wisdom at robinemmerich.com. Additionally, you can connect with Robin on Instagram or beautyandthemess.com. 

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This story was originally published on August 7, 2019, and has since been updated.

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