Jaime Schmidt is Founder of Schmidt's Naturals, the natural personal care brand that she scaled from her kitchen to acquisition by Unilever in 2017. And in the process, Jaime led a movement of modern brands bringing naturals to the mainstream. Today, the brand is sold in over 30 countries and 30,000 retailers, and Jaime continues to support its global expansion.

Since Schmidt’s breakthrough, Jaime has focused her efforts on enabling other entrepreneurs to pursue their own visions for a better future, and empowering the next generation of consumer brands. Through her inclusive investment firm, Color, Jaime invests directly in emerging founders, primarily women and people of color.
In June 2019, Jaime launched an ambitious new media company: Supermaker. Promising an alternative to homogenous business media, Supermaker celebrates inclusive and disruptive independent brands and hosts conversations that empower progressive values in the workplace. In November 2019, Supermaker the book was announced, published April 2020 on Chronicle Prism.