San Francisco Conference | Panel

Swipe Up: How to Create Compelling Content in a Clickbait World

How do you measure success? Is it by dollar amount? Follower count? How about producing authentic content and positively affecting those around you? These days, it seems that the most popular influencers and business owners are the ones making a positive impact on their communities and audiences with authentic, creative content.

But it’s important in this digital world to remain authentic to ourselves and what we believe in—no matter what everyone else is posting. These six women on this panel have all grown their audience this way. Watch to hear the conversation and understand how to create compelling content that attracts engaged audiences.

Panelists:

Kellie Brown | Influencer, Brand Consultant, and Founder, And I Get Dressed

Chloe Watts | Founder and CEO, chloédigital

Jessica Franklin | Lifestyle and Beauty Content Creator, Hey GorJess

Quigley | Influencer and Content Creator, Officially Quigley

Mandy Ansari | Founder, Girl and the Bay

Steph Weizman | Legal Advisor, Lifestyle Blogger, and Founder of Let Me Wear That

Moderator:

Reesa Lake | Partner and Executive Vice President, Digital Brand Architects