#Breadwinners: Women Changing the Face of Top Household Earners

Today marks Women’s Equality Day. A date selected to commemorate the 1920 certification of the 19th Amendment to the Constitution, granting women the right to vote. Today also marks the launch of the first ever Breadwinners Campaign.

Breadwinners was conceived to highlight women who are redefining success-- women who are the primary household earners and who are changing the landscape and conversation around what it means to bring home the bacon.

The passion and project of Alisa Leonard, founder of Hello-Q, Leonard says, "The highest wave floats all the boats - as female Breadwinners we need to be that wave. I believe our greatest achievements can be to lift up other women, and in turn everyone."

"The highest wave floats all the boats - as female #Breadwinners we need to be that wave."

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Make no mistake. This is powerful. Female enfranchisement is no longer a demand, it’s a reality. And the female breadwinner is on the rise...

In 2013 the US Census released data showing that 40% of household breadwinners were women-- specifically mothers. According to a 2015 McKinsey report (Power of Parity), closing the gender pay gap and increasing opportunities for women would add $2.1-4.3 TRILLION to the US economy.

Women, like Create & Cultivate founder Jaclyn Johnson who has earned her success through dedication and tireless work. “If it was easy,” says Johnson, “everyone would do it. Just know to keep moving, keep pushing forward and don’t be scared to ask for help.”  

Women like Jennifer Stith, VP of Bumble who says, “My entire adult life I have sought total financial independence. And though traditionally the term breadwinner has had a predominantly male connotation, today I know many couples with two people contributing as equals to the livelihood of their homes and families. In 2016, I don’t think a breadwinner needs to stand alone in a home anymore.”

A wise woman once told us, “If you can’t see it, you can’t be it.” Now you can do both. Our founder was featured, along with 34 other influential, game-changing women. Women entrepreneurs and executives across media, tech, art, finance. Those that run Fortune 500 companies and those at the helm of startups. There is no limit to who a #Breadwinner can be and we are committed to changing the conversation. 

We are proud to collaborate with Hello-Q on this initiative. View the full list of Breadwinners and check out their stories and follow #Breadwinners on Instagram

To participate in the #Breadwinners Project Survey click hereThe #Breadwinner Project Survey is kicking off an ongoing research initiative into the needs and challenges of American female breadwinners. The mission of this initiative is to further our understanding of the rapidly growing female breadwinner population and use these insights shape innovative, strategic solutions for both the private sector and public sector that empower equality and inclusion for women in the work force. 

We are committed to driving innovative change that empowers women in the workforce. By taking a few minutes to participate in this survey, you are helping inform and shape that change. This survey was created in partnership with Hello-Q.com, Create + Cultivate and theTACTILE.co