Lola Langusta didn’t relate to any of the media she saw in the world of weed—so she built her own agency.
Stoned Fox, Lola’s marketing agency, aims to bring a modern, story-based touch to cannabis media, advertising, and packaging. She’s making weed more relatable, all on top of her own career as a successful DJ and producer (she spins regularly at Versace parties and Universal Music Group events).
Below, Lola talks dreams, intentions, and who she looks up to.
You’re the ultimate multi-hyphenate: a DJ, producer and creative director. What do you like about having your hands on so many projects?
I’ve been very grateful to have the opportunity to use my talents in many different outlets. I’m a very passionate and determined person by nature so when opportunities present themselves I’m always up for the challenge if it is a representation of my standards and ethics of course. As Daniel Day-Lewis explained perfectly, “The responsibility of a creative life is both a curse and a blessing. You can never separate them until the day you die.”
Your client list is impressive and includes CFDA, Google, Vogue, and Sundance. What’s a dream client you’d love to work with?
Dreaming of working with Gucci for some time, and currently working on a dream concept shoot/short film. If you build it they will come, right? It would also be a dream to DJ more festivals and If I get the opportunity to act again, I wouldn’t hate to act in a Marvel film.
Tell us a little about Stoned Fox, your digital agency. How and why did you create an agency around cannabis marketing?
Stoned Fox is a creative media agency that unapologetically fuses cannabis with lifestyle, fashion, music, and culture, creating a collective space for the novice and curious alike and taking on an honest and authentic approach.
My partner and I were discussing how we didn’t identify with any cannabis media or content that was currently out there and felt it was not representational of a modern-day consumer. With the buzz of cannabis becoming legal, it felt like a beautiful gift and opportunity to put our talents to use in building a company that could be apart of a major conscious shift, so we joined the revolution. Since then we have kept our ears to the ground and our eyes focused on creating our own vision and voice. I do believe that we have been given a very special opportunity and cannabis/hemp has the ability to rebuild our world on a economical, social and ethical level.
What’s been the biggest surprise or highlight of your career to date?
I had the pleasure of making a cameo in an HBO series making its second season appearance in February and that’s all I can say.
If you could give advice to young women just getting started in their careers, what would it be?
Set clear intentions; Do it for the love not for the money (the money will come); Don’t get distracted by what others are doing, create your own voice and vision; Except that life is going to test you, if you treat each obstacle like a video game, it’s nothing more than a monster trying to distract you from reaching your castle, don't let it defeat you and lastly read Breaking the Habit of Being Yourself” by Dr. Joe Dispenza.
What do you hope your listeners take away from your work?
I just want people to leave feeling uplifted and inspired in some way and if the place calls for it, hopefully they leave dripping in sweat.
The opportunity to play music and tell stories through sound is such a gift which has in turn enabled me the freedom to create my own world.
Which women in your industry do you look up to most? Why?
Since starting Stoned Fox, I've been working more in directing, film production and editing and have been creatively turned on by these true visionaries.
Artist/photographer/director - Nadia Lee Cohen
Photographer/director - Alexa Kinigopoulos
Beauty photographer - Jamie Nelson
What about your job makes you feel the most fulfilled?
The opportunity to play music and tell stories through sound is such a gift which has in turn enabled me the freedom to create my own world. It’s always been a dream to work as a fashion editor since I was a little girl, I just never thought it would be for my own company. It's not been easy but life has humbly led me here and I wouldn't have it any other way.
When you hit a bump or hurdle in your career, how do you find new roads + switch gears to find success?
Sometimes I just disconnect and give myself time to relax. Worrying gets you nowhere and we are so programmed to be hard on ourselves and start judging where we are at in our life and where we are supposed to be. I learn to reimagine a little clearer what it is I want my life to look and feel like and I put my intention and focus in that direction.
What’s the best piece of advice you’ve ever been given?
“A new personality produces a new personal reality.”