Photo: Johanna Brinckman
Welcome to our editorial series A Day in the Life where we ask successful women we admire to share the daily minutiae of their professional lives, from the rituals that set them up for success to their evening wind-down routines. This month, we sat down with Liz Hernandez, creator of the innovative storytelling platform WORDAFUL. Her secrets to success? Keeping a detailed daily schedule, prioritizing mental health breaks, and going to bed before 10 PM. Read up on her WFH tips below.
Tell us a bit about WORDAFUL. What inspired you to create a platform focused on the importance of how we communicate with others and ourselves?
I was inspired by the need for connection. I spent ten years on morning radio engaging with listeners through storytelling. It’s a special format because you can’t see each other and you’re relating purely through words and emotions. Sharing my vulnerabilities was a catalyst for listeners to call and share their same experiences. The connection was powerful.
Once I left radio and started in television, I missed that human interaction. At the same time, I had a strong desire to make a positive impact in my community. I understood the importance of self-talk and how the words we choose can shape our lives. Any negative messaging we grew up with can be overridden and replaced with encouraging words.
WORDAFUL launched as a passionate project shortly after my mother lost 90 percent of her speech as a result of Alzheimer’s. The gift of communicating is often taken for granted. When my mom lost her ability to use her words, I wanted to be responsible with mine.
Are you a night owl or a morning person? When do you do your most important work and why?
I’m a morning person. The most important work I do is writing. I’ve learned to write in the morning when my mind is fresh and I’m firing on all cylinders. However, when inspiration strikes at night, I have to go to the computer and get it down on the page.
What time do you get up, and what’s the first thing you do upon waking?
I wake up around 6 AM. As soon as I open my eyes, I say “thank you” to my Creator. Then it’s coffee accompanied by gratitude journaling.
What does your morning, pre-work routine look like?
I take a quick glance at my emails. If there’s nothing urgent, I head out for a morning walk with my french bulldog, Albondiga. Breathing fresh air and moving my body is a great mood and energy booster before I start work.
Mark Twain said, “Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day.” What’s the first thing you do when you get to your desk?
I light a scented candle. It makes my workspace more inviting and it’s a nice way to do self-care. Then I open up my planner, review my to-do list and prioritize my schedule.
What are you working on this week?
I’m currently writing new WORDAFUL episodes. I’m scheduling the rollout of our new tees and sweatshirts and prepping for the launch of our Affirmation Cards for Kids!
Photo: Johanna Brinckman
What’s been the most rewarding part of running your business? The most challenging?
The most rewarding part of running this company is the community that is being created and the support it’s giving people. Before the pandemic, we held a monthly event for women to gather, connect and share their stories. They walked in as strangers and left as friends. It was amazing to watch these WORDAFUL Women events grow across the country as well. Last year, we launched an online membership where we could all meet and continue the conversations. It has been a place of comfort, growth, and healing.
The most challenging part is wearing all the hats from creative, marketing, finances, scheduling, and so on. I am very fortunate to have two women on my team whose efforts and energy are equilivant to a team of ten.
Do you ever reach inbox zero? How do you handle the constant influx of inquiries and communication founders are so familiar with?
I feel fortunate that most days my inbox doesn’t feel overwhelming. My team does a great job of filtering emails by their degree of importance or urgency. Then, I schedule time on my to-do list to send replies.
What is your go-to work lunch?
Salmon over salad. If I’m craving more carbs, I’ll add in some rice. Followed by espresso, of course.
What advice do you have for balancing the minutiae of day-to-day tasks with big-picture planning?
Create a detailed daily schedule with your most important priority on top and the steps that are required to move you towards your goal. I’ve learned that if it’s not in your schedule, it’s not going to happen.
What are some work habits that help you stay healthy, productive, and on track to reach your goals?
I take my mental wellness seriously. Staying committed to daily self-care rituals is important to me so I start each day with gratitude journaling. Then, I take a break midday to mediate for 30 minutes. Both of these exercises help me to remember my “why” in pursuing my goals.
Any favorite apps you use regularly?
Instagram is what I use most. It allows me to stay connected to friends and our online community. I also love Duolingo, a language app that keeps me on top of my Spanish.
What are you reading/watching/listening to right now to help you wind down at the end of the day?
I’m listening to early episodes of “The Oprah Winfrey Show.” I love how she used her platform as a classroom to teach us about ourselves and the importance of sharing our stories. She says a powerful line in the beginning of the podcast: “Every single person you ever will meet shares that common desire, they want to know, do you see me, do you hear me, does what I say mean anything to you?” It inspires me every time I hear her say it.
When do you go to bed? What’s your “optimal” number of sleep hours?
I go to bed around 9:30 PM. When I get 8 hours of sleep I perform my best.
What’s the most rewarding part of your day?
I really cherish going on my daily walk. I love being outside in nature, listening to good music, and playing with my dog.
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