Letter from the Founder

Welcome to a new chapter of Create & Cultivate.

Hi everyone, it’s Jaclyn the founder of Create & Cultivate. I am so thrilled to be back at the helm of Create & Cultivate alongside our new CEO @MarinaaMiddleton. How did we get here? It’s complicated.



I’ve always prided Create & Cultivate on being a place of transparent conversations and “real talk”. It's been in countless posts, signage, podcast episodes, and even my book.



Business on its best days is extremely rewarding, on its worst very heart wrenching. Selling a majority stake in Create & Cultivate in 2021 was one of my proudest moments as a business owner and yet personally challenging to navigate. This is a brand I, like many of you and your businesses, love. The community is what got me through each and every hard moment of being an entrepreneur. So when the opportunity presented itself to rebuild Create & Cultivate back alongside my partners, I took it. Why?



Since its launch in 2016, Create & Cultivate, has been a driving force and unmatched resource for women entrepreneurs and small business owners. By offering insightful content, fostering a loyal community, and hosting best-in-class events, C&C has helped countless women create & cultivate the careers of their dreams. We’ve witnessed tremendous growth for women in the workplace from massive IPOs to women in the US generating a staggering $1.9 trillion annually. However, venture funding remains at an all-time low for female-led businesses, layoffs are abound and the burden of the family still lies with working moms.

The first Create & Cultivate stage



We know there is more ground to cover. As the world shifts, so does Create & Cultivate.

We’re glad to be here.

Welcome to the new C&C.

xoxox

Jaclyn Johnson

@jaclynrjohnson

Danielle Bernstein Opens Up About Her Life But Be Warned, This Is Not a Fashion Story

INTRO

We’re pretty sure you’ve heard of Danielle Bernstein. If that still isn’t ringing a bell right now then you definitely know her as We Wore What on Instagram—you and 2.4 million others.

On getting personal…

I've been doing this for 10 years and people definitely think they know who I am through my social media but there's so much more to me than fashion, so I finally felt ready to share my full story. From my successes and failures in both relationships and business ventures, I'm hoping that my readers not only learn more about me but gain inspiration and motivation to go after what they want.  

On landing a book deal…

I didn’t have an agent; I was introduced to my publisher through a friend. One of the things that got me excited was how they encouraged me to be involved creatively.

On the writing process…

I originally started writing this book five years ago but decided I wasn't ready to share my story. Almost a year ago, I picked it back up and worked with a co-writer to create This is Not a Fashion Story. I was surprised by how vulnerable writing made me feel and how much work it actually took.

On the biggest lesson readers will take away…

There's so many, whether it's how to pick business partners, spot a red flag guy, or to follow your gut. 

On her favorite chapter…

That's like asking to pick your favorite child!!

On the most rewarding part of launching a book…

I've become even closer to my audience by writing my book. Being able to talk to my readers directly while hearing their thoughts and feedback has been amazing. The most challenging part, I knew when writing the book there would be a lot of criticism coming my way, and dealing with any negativity is always challenging, but something I know comes with the territory.

On COVID-19 interrupting her book launch plans…

I'll be doing a few nights of a digital book club at the beginning of June, where I’ll discuss the book with readers and be able to have a more intimate discussion with them. 

On advice for fellow authors…

I'd say to make sure you're ready and make sure that your story has a purpose!

Old Navy's Head of Creative Marketing Says Believing in Your Talent is Key to Success

We often look to the iconic leaders of our time for motivation and wisdom, but for many of us, this is purely inspirational and not as applicable to our everyday lives. We truly believe there is more benefit in looking to your left and seeking out a peer-to-peer mentorship with a colleague or friend you admire. Why? Firstly, they will likely have the time to be your mentor, and secondly, their advice will be relatable and allow you to see your path clearly while keeping your mind open to new ideas, identifying new opportunities, and helping you self-advocate.  We call them Everyday Superheroes. In this new series, we talk to the people who are paying it forward, lifting others up and paving a smoother path for the next generation to come.

For Dana Marinovich, getting laid off was a fundamental part of her career arc, and a challenge that eventually led to her dream job as the Head of Creative Marketing for Old Navy.

After being let go, she took the summer off to reset and think about what she wanted next. “I gave myself permission to hold space for the change, to really evaluate what I wanted and recalibrate my intentions for the future,” Marinovich tells Create & Cultivate. “After a few months, I was reenergized, refocused and was able to set clear goals for myself that were true to who I am and what I want in my life, instead of being swept away with what was expected next.”

Now, as the Head of Creative Marketing at Old Navy, Marinovich leads a team of creative directors, writers, art directors, graphic designers, stylists, and photographers to help bring the brand’s vision to life through the creative in all channels. And with millions of people engaging with Old Navy each day, it’s safe to say that Marinovich’s work touches a lot of people.

Read on to hear how she went from agency world to in-house at Old Navy, how she finds the inspiration to create killer brand campaigns, and why believing in your talent is key to your success.

What did you study in school? And what did you want to be when you grew up?

I did not ever think that I would be in a creative industry when I was young. I grew up with a focus on math, science and literature. The closest thing to being creative that I could imagine, was to grow up to be an architect. So for a long time I thought that’s what I wanted to be. 

While in college, I majored in Art and Design, with a focus on graphic design. I also studied Painting and Photography at Chelsea College of Art and Design and Central St. Martin’s. Through those programs I fell in love with art, with critical thinking and this truly changed and solidified my focus.

What are some of the earlier jobs that helped to shape your career path?

After college, I moved to NYC and one of my first jobs was working for a (then) small agency, YARD. What I learned there was invaluable in how to approach a creative project for a brand. At that time, most of the agencies were either branding or advertising focused. But YARD was doing something different - they were a creative agency that bridged the two and built the work with a solid strategic ground. It was all the things, intertwined - and I was inspired by this approach. So early on in my career, I realized how much I loved to build brands holistically… and to build a thriving brand you need great creative strategy, a killer voice, and image and branding that elevates it. This period of time was like bootcamp in creative thinking, iterating and pushing limits. It was really really hard, and I will forever be grateful for it.

“Do one thing at a time. Put space between things. Develop Rituals. Think about what is necessary.”

What challenges have you faced along the way? What did you learn from them? How did they prepare you for your job now?

The biggest challenge I have ever faced is being laid off. I don’t think people talk about this enough transparently, like it should be a secret. Like there is stigma around losing your job. I have worked in retail or for retailers for a long time now, and the business is just volatile. There will be really high highs and really low lows. Some businesses can withstand the test and others are not so lucky. You have to ride the wave - and know that it will fluctuate.

When I was let go, I took the summer off to reset and think about what I wanted next. I travelled and spent a month abroad in Croatia with my family. I gave myself permission to hold space for the change, to really evaluate what I wanted and recalibrate my intentions for the future. It was honestly the hardest and best time for me in my career building. After a few months, I was reenergized, refocused and was able to set clear goals for myself that were true to who I am and what I want in my life instead of being swept away with what was expected next.  It was a relief, like I finally took back control of what my days were.

Tell us about your role. What does it entail? Did you work your way up? What were the positions along the way?

As the Head of Creative Marketing at Old Navy, I lead and get to work with a diverse creative team. My role is to develop a clear creative vision of the brand that people can relate to and want to connect with. Old Navy is a brand for everyone, for families, for your friend family, for your community. It’s inclusive by nature. And we bring the brand to life through a lens of fun, fashion and making the most of life together.

To get to this position, I both worked my way up and worked sideways. As I mentioned, I started my career in advertising in NY, but when I moved to CA , I came in-house at Gap. This was years ago, and I moved my way up at that brand - starting as a Global Art Director (which meant I would translate the North America creative for Europe, Japan and franchise partners), but quickly after starting, some of the leadership team left, and I was promoted to lead the internal creative team. I worked on many things during this time - and wound up pitching against our agencies and took back in-house the kids, baby and body advertising work. It was fun, we even pitched against agency work for the Diane von Furstenburg x GapKids campaign work - and won the pitch. At the time, it felt like a big deal, the internal team was so motivated and we were so happy to be doing the work that we were doing. We had a lot of fun.

After a few years I moved on to be the Vice President of Creative at a small kids and baby clothing company called Tea Collection. I was there for about five years and helped solidify the creative look/feel and voice for the brand. And then I came back to Old Navy and was just promoted this past Spring to the Head of Creative Marketing role. 

What do you love most about your job and why? Does the reality of your career match up to your expectations? Why/why not?

I love the people I work with, the team is very talented. As the Head of Creative Marketing, I get to work closely with a lot of different voices and I am energized by people’s unique point of views and helping the team grow and the work to push forward. 

I love working in-house and getting to actually craft and dream and think about how this brand shows up to the world. The reach of Old Navy is quite breathtaking - millions of people get an email from us everyday, millions hear and see and feel and touch the work that my team puts out there. I love getting to work for a brand that touches so many people. With that comes a big responsibility, and I take that very seriously. 

I honestly never would have thought when I started my career that I would get to the place that I am now. Of course, I had drive but where I am today truly came out of determination to always grow as a human. I wanted to do more, and I set my sights on the next and the next and the next. At the level I am at now, more of my responsibilities are in building talent, protecting the creative and pushing to the next. It’s a dream job honestly. Is it exactly what I would have expected in every moment? No -- it’s a hard job! But it is all worth it.

What can you tell us about the company culture? What has encouraged you to stay? 

I love working for an organization that champions inclusivity, diversity and fashion for everyone. This year we are pushing this even more. At the end of the summer, there is a big moment for the brand, and women in particular. It’s incredibly rewarding and impactful.

The people and the team at Old Navy is also what keeps me excited every day. I truly care for each of the individuals I work with and together we champion the work we do.

Talk us through your daily tasks and what a day in the office looks like for you. What’s the most rewarding part of your day?

Most of my day is spent discussing creative strategy, reviewing work and concepts and connecting with the creative team. The most rewarding part of the creative process is when the work is hard, when you’ve hit a wall over and over again, but you keep pushing – and then all of a sudden, the light goes on. That breakthrough moment is what it’s all about. It’s so rewarding to personally go through that process, but to also help a team through it – that’s what gets me.

What does your morning pre-work routine look like? What rituals set you up for success?

Well, each day is a bit different. Two days a week, I wake early and work out - this clears my head of stress. I find clarity and a good personal space is so necessary in this line of work. And the other three days, I focus on my other big role - I’m a mom of two small kids. And I love spending the mornings giving them my attention, sitting and having breakfast with them, talking Legos and unicorns, getting them ready and doing school drop off. It’s important for our connection that I show up at school, see and greet other parents and their teachers. It’s a balance and is so important. 

For work, I also like to take one morning a week for an hour and plan my priorities. This helps me keep on track and not get swept away with the work. 

Your role requires you to be across so many facets of the business—how do you manage your time effectively? What is your greatest productivity hack? How do you get it done?

I’ve recently read an article about the 12 Essential Rules to Live more like a Zen Monk, and found this very inspirational. A few of the rules are: Do one thing at a time. Put space between things. Develop Rituals. Think about what is necessary. 

These are things to remind myself, to practice and get better at. Again, I’m always learning and growing. I’m very thoughtful and deliberate in my approach to projects.

Do you ever reach inbox zero? Do you believe in that? What is your inbox philosophy?

I had a dream once I got my inbox to zero. I believe in the power of search.

What is one of the biggest misconceptions about your job?

Being a leader of a creative team is not actually being creative or creating all the time. Often I am researching, reading, reviewing, discussing; I’m thinking strategically, I’m analyzing, editing and then I’m creating.

If someone wanted your role specifically, what advice would you give them on how to land their dream job/your current job? 

Stay hungry. Love what you do. Be a team player. Understand you are only as good as the sum of your parts. Learn from your failures. 

“Stay hungry. Love what you do. Be a team player. Understand you are only as good as the sum of your parts. Learn from your failures. ”

Have you seen a consistent standout quality or personality trait of successful people in your industry?

Confidence, transparency, honesty, and straightforward in nature, and people who like to have fun.

What’s the best piece of advice you’ve been given? And what’s the worst piece of advice you’ve been given?

Best: “Believe in your talent.” 

Worst: “You need to diversify. So, let’s have you work on this pitch for a fast food account.” 

If there was one person you admire that you could power brunch with, who would it be?

Dolly Parton!

How to Answer the Question "Is My Job Right for Me?"

Photo: Smith House Photo

So much effort goes into applying, interviewing, and securing a job that once you’ve solidified yourself in a position, it’s hard to think about ever leaving. However, changing jobs and pivoting professional paths is an essential part of one’s career. By age forty, the average Baby Boomer has changed jobs around 11 times. And with the growth of the gig economy and desire to be your own boss, it’s becoming less and less likely that the first full-time job you get is the one you stick with for good. 

To figure out if your current job is right for you, many things should be considered. Asking yourself if there’s growth potential, if you like the company culture, and if you enjoy the work you’re doing, these are all factors you should consider before diving back into that job hunt. And while no job is ever perfect, asking these things of yourself is sure to jumpstart your thinking and guide you in the direction that’s right for you. 

1. Do you enjoy what you’re doing?

One of the first questions you should be asking yourself is this: “Do I like what I do every day?” Obviously, no one job is completely perfect, and you’re never going to enjoy all of your responsibilities all of the time. It’s a well-documented fact that “finding your passion” is too simplistic of advice to take when evaluating your current job. But the general idea is that you should look forward to coming in and do the work you do every day, and truly believe it’s meaningful. And if you do, you’ll be 20% more productive. But if you find yourself falling out of bed every morning and dragging yourself to do work you don’t even believe in, then maybe it’s time for a change.

2. Do you have a healthy relationship with your boss?

Now, let’s be realistic here. I’m not saying you’re out every weekend at the karaoke bar crushing cocktails together, having a healthy relationship with your boss doesn’t mean you’re best friends. It means that you feel like you can be communicative with them, you are working towards the same goal, and you feel like they advocate for you.

This also means that every superior-associate relationship will look different, and that’s okay. Not every individual prefers the same leadership styles. Some might prefer a manager who is hands-on and gives lots of direction, and another person in the same position might hate someone like that. But the fact of the matter is this, 58% of the workforce say they trust a stranger more than their boss, and if you’re a part of that percentage, you should try looking for a change.

3. Is your compensation fair and does it align with your experience level? 

Even at a dream job, it’s easy for resentment to build if you haven’t gotten a raise in 18 months. Especially if you look on a website like Glassdoor and find out you’re making 60% less than most of your counterparts.

At the end of the day, compensation needs come down to what benefits, perks, and salary you require to both succeed in your role and live your life. If these are not being met, it might be time to either ask for a raise or look elsewhere.

4. Is your commute doable?

This is a special shout-out to our professionals living in Los Angeles and Washington, D.C., who are amongst the individuals in the US with the longest commute times. Commutes can be stressful, and sometimes not worth it. A study done in 2017 discovered that an extra 20 minutes added to a commute equates to a 19% pay cut. 

Of course, commute time isn’t the only thing you should consider when evaluating your trips to and from work. Are you still able to live nearby your friends and family? Are you close to a range of restaurants, bars, parks, and schools? The answers to some of these questions should help decide if your current situation is right.

5. Are you expanding your skillset, and do you see a growth trajectory?

A great job challenges you and encourages you to hone your skillset while fostering your existing talents. For most professionals, an ideal job also encourages continuing education and employee growth. If you don’t see these things in your current position, you might want to look for something more, but before you do, have a conversation with your manager that addresses where they see your role going in the long term. Perhaps even request approval to attend an event or take a class that will sharpen your skills. And if your current company doesn’t encourage these growth paths, then it might be time to say goodbye.

While general, these five guiding points are sure to help you evaluate if your current position is right for you. And while it’s important to remember that not every job will check off every box, you have a right to leave your desk at the end of every day feeling satisfied with the work you put in for your company. Leaving a company and going into the dreaded job hunt can be risky and tiresome, but trust that finding the right position will pay off in the end.

About the Author: Susan Levine is the president and founder of Career Group Companies, a leading recruiting firm based in Los Angeles, with offices in New York, San Francisco, Orange County, and Greenwich. Their divisions, comprised of Career Group, Syndicatebleu, Fourth Floor, Avenue Pacific, and Events, span a variety of industries. They specialize in executive and administrative support, marketing and design, fashion, events, and c-suite-level placements. As a widely recognized industry name, they pride themselves on placing top-tier direct hire and freelance talent in their dream jobs. They use their expertise to impact the lives of their candidates and improve the company culture of their clients, one exceptional match at a time.

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This story was originally published on October 28, 2019, and has since been updated.

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5 Ways to Develop Your "Soft Skills" (AKA the Stuff No One Taught You in School)

Photo: Create & Cultivate

I spent four years in college, three years in law school, and ended up with a lot of school debt, yet I still felt unprepared for my first “adult” job. I realized about 95% of the classes I took didn’t teach me anything about how to communicate effectively, lead a team, manage my time, or be flexible doing work different than what I was hired for.

Unfortunately, these aren’t always the core skills that you are taught in school. However, they are the soft skills that we all need to be successful. These are areas that employers value, which is why it’s critical to work on and emphasize these soft skills every day.

Not sure how to get started? Here are a few pointers for getting ahead of the game.

1. Focus On Your Work Ethic

In the early stages of your career, it may feel hard to stand out amongst people who have more experience or are older than you. The type of person who always stands out is the one who has a strong work ethic. I would rather be known as a hard worker who people can count on than just being labeled “smart.”

Always show up on time, meet deadlines, respond to emails promptly, maintain a positive attitude, be accountable, and be dependable. These are areas only YOU have control over and they are what will make you invaluable. Remember, talent will get you in the door but your work ethic will keep you in the room. 

2. Study Leaders

Every leader has a different style, and all leaders are not created equal. Identify three to five leaders who you respect and look up to and write down their characteristics of what makes them a good leader. Some you may know personally and some you may not. Study them, follow them, dissect them.

I personally look up to Oprah. Her leadership style is inspirational and motivational. People like her and trust her and therefore respect her. One of my leadership tests is “what would Oprah do”?

3. Develop Your “It” Factor

Some call this executive presence, but I prefer “it factor.” This is the ability to attract and engage people—and it doesn’t matter whether you’re an executive or not.

Practice how you enter a room. Are you poised, polished, and prepared? Evaluate whether you effectively speak up. Do you dress the part? Are you confident? Are you self-aware? Every true leader has mastered the skill of having a presence that people respect and want to follow.

As the saying goes, a leader without followers is just someone taking a walk. 

4. Hone Your Communication Skills

Learn to pick up the phone, check the tone of your emails, evaluate your body language and say yes to giving the presentation when you want to say no. Communication is a skill that will serve you throughout your career so learn how to do it well. This is a teachable skill and the more you focus on it the better you will get.

We live in a very digital-dependent world, but there is still something to be said about good ole fashioned interpersonal communication.

5. Be Empathetic

Some believe that empathy is the hardest soft skill to learn but also the most important one to master. Empathy is the ability to understand and share another person’s experiences and emotions. It requires listening more and talking less. Empathy will increase loyalty, accelerate productivity, expand engagement and encourage collaboration.

Even as automation changes the future of the workplace, in order to stand out from the competition (humans and robots) you will need to practice and hone empathy. Treating people the way you want to be treated is not just a principle for preschoolers—it applies even more so to “adulting.” I’m sure we can all remember a boss who let us take off unexpectedly or a co-worker who offered to help you meet a pressing deadline. Take this skill seriously and watch your career flourish.

About the Author: Arika Pierce is a millennial and Gen Z success coach who helps younger generations develop the tools needed for success in business, leadership, and life. She is also the author of “The Millennial's Playbook to Adulting,” a one-stop resource on everything from personal branding and networking, to job hunting, finances, and mental and physical health.

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This story was originally published on October 15, 2019, and has since been updated.

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Be Prepared—6 Tough Interview Questions (and How to Answer Them)

Photo: Altea Alessandroni for Pexels

So you've landed an interview—congratulations! Standing out in a sea of resumes is no easy feat, but the hiring process is far from over.

Now it's time to knock your interviewer's socks off. If you really want to wow, you’ve got to do your homework and be as prepared as possible. You’ve picked out the perfect outfit, researched all there is to know about the company, and printed your resume, but you can’t stop there. What will really get you hired is your stellar answers to the interviewer’s questions—not that super cute blazer (sorry!). We’re here to help and make sure you don’t go into the interview blind!

While the process can be long and nerve-wracking—these are questions that potentially alter your future after all—there are some difficult interview questions you can bet on being asked. Read on, practice, and go crush that interview!

1. Tell me about yourself. 

This is a little like the "What do you do?" question that can be so stressful. It's asking you to sum yourself up in a succinct but engaging way. You want to grab your interviewer's attention without delving into your life story. 

What the interviewer really wants to know is a little about your personality, but also what about you will add to this particular company. Do not have a scripted response. This should be tailored for each interview and you should talk about where you are professionally. 

DO talk about why you got into your particular field and how it relates to your background. What it is about your line of work and experience that is specifically "you." When and where you adopted your dog is cute, but save it for after you get hired. 

2. What is your biggest weakness?

I'm a workaholic. A perfectionist. Type A. I never give up, to a fault. None of these answers the question. Using this question as an opportunity to #humblebrag is not the way to go. Instead, they show that your biggest weakness is an inability to address where you're lacking and you come off cocky. Everyone has weaknesses, including the person sitting across the table from you, and self-awareness is a good trait.

3. What would your previous employer say about you?

This question needs to be answered based on how you left your last company. If you were fired, and you've still listed that position on your resume, don't try to hide it. Instead, use this question as an opportunity to explain where you went wrong and what you learned. 

If you left your last job on good terms and your former boss is willing to be a reference, this is a great way to back up what you say. 

If you had an exit interview, you can pull directly from that conversation, and is a reason to ask for an exit interview if your employer doesn't offer one upfront. However, a resume doesn't have to include every job you've ever had. 

That said, be prepared for this one: 

4. Are there any jobs you've omitted from your resume?

This is a particularly tough one. If you've left a job off your employment history there are usually two reasons: it was a short, contract position (90 days or less) that didn't add anything but a few extra lines to your resume, or you left on really bridges burned, bad blood, terms.

There are certain jobs we take that are fillers or contract jobs that give us the ability to pay our rent, or brush up on skills (a great point to highlight). Feel free to mention jobs that you took as "in-betweeners." Even if it's a job that you think is beneath you and your skills, tell your potential employer about it. The willingness to work while you're "not working" highlights an ethic to stay on the grind even if you aren't employed full time. 

If there really is bad blood between you and a former employer, and an interviewer point-blank asks you this question, you don't want to start a new work relationship off by lying. You can talk about what happened in more vague terms without mentioning the name of the company. As scary as it can be, this is a great opportunity to show your humanity, own your failures, and end on a high note by explaining what you learned. 

5. What are these gaps in your employment history?

This piggybacks on question #4. Sometimes gaps are omissions and sometimes they are simply times when you were unemployed. If there are gaps, be prepared to explain what you were doing during this time. 

If you don't have an answer because you used your fun-employment time as just that, let this be a lesson: Don't sit and wait for the job to come to you. The harder you hustle the greater the reward. There's a good chance that if the job comes down to you and someone who took a class or another job during their unemployment, you're probably not getting that position. 

The hustle never sleeps or stops—even if you're not getting paid. You are responsible for your future, no one else. 

6. Is there anything you want to ask me?

If you say, "No, I think I've got it," be prepared to kiss that job goodbye. You just spent 30 minutes with the person in charge of hiring you and if you don't have any questions, you haven't done your research. Show that you are willing to go the extra mile (hell, block) for the company. These questions should NOT be about salary, benefits like vacation days, or how long you have to wait for your first performance review and promotion. Climb the ladder sure, but wait until you get hired to take a step up the rung. 

Look into clients they've worked with, their greatest successes, and figure out a question or two that shows that your battery is fully charged up for them i.e. not questions that show you're only looking out for you. These are questions that show you are also willing to go outside of your job "description" and get involved in multiple verticals. 

Good luck and be your best-prepared self. This is your year if you want it.

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This post was originally published on January 20, 2016, and has since been updated.

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Find Your Fire: How to Trust Your Gut and Let Your Instincts Lead the Way

It starts off as a faint feeling deep down in your belly. You acknowledge it’s there but you don’t listen, putting it off as butterflies or as a mild case of nerves so you ignore it. But it comes back and this time it’s stronger, deeper, and it rumbles, vibrating through your body. This is your intuition trying to speak to you, signaling that something needs your attention and it won’t go away until it gets its way.

Have you ever experienced this? We all have, whether we recognize it or not. Terri Broussard Williams knows that feeling well and she wants you to trust it too. It’s what led her to write her new book, Find Your Fire —a tome of powerful stories and no-nonsense advice from extraordinary changemakers on a mission to create social good. The groundbreaking lobbyist (and the voice of the popular MovementMakerCollective blog) hopes that the book will kindle more #Firestarters—aspiring politicians, activists, nonprofit professionals, social entrepreneurs, visionaries, and movement makers—to trust their gut and turn their vision for their own movement into a reality.

“The world is ripe for Movement Makers,” she tells Create & Cultivate. “If you feel a calling to help lead change for your community, just jump. Without people who are willing to lead, so much of what we love about the world today is at risk. Even with the obstacles that we face, I remain hopeful. I know that there are Movement Makers ready for the task at hand. I’m honored to be among their ranks.”

Read on to hear more about how this author trusted her own gut to write a book about it and then keep scrolling to read an exclusive chapter from Find Your Fire.

On the process of writing a book….

The process of writing the book was very different than I expected. I went back and forth on whether I wanted to self-publish or traditionally publish. So I interviewed women that had done both—two women that self-published and two that traditionally published. 

I wanted to write my book for two reasons. One, to simply inspire and to let people see that they could actually create movements. The second is I want to establish myself. I worked for 16 years at a large organization and created a lot of best practices while I was there. However, people still coupled those ideas, and the execution of those ideas, with the organization, when they were mine. So I wanted to really exhibit what I knew and establish myself as a thought leader that could stand on her own two feet outside of my organization. 

When I decided to self-publish, it was a priority to work with as many women as possible. So my entire team was women—with the exception of one, my book coach, Scott. But he was locally based. So I was still contributing to my local economy. Everyone from the cover designer to the editor to the person that helped me write, some of it were women. It was a magical experience. 

The book took longer than I thought it would. Everyone said that it would take one to two years from idea to being published, but I thought that because I was self-publishing that it would happen faster. I work really quickly, but what I did not fully account for was just life. I had a concussion during the process. I started graduate school. I switched jobs. Thankfully, everyone on the team was really helpful in telling me that I could do it or in helping me get things done when I didn't have the energy or the bandwidth. 

It’s really important that you build a team that will help you through the process. Even if you're self-publishing, invest in that team, because they will become your family and they will make or break the project. For example, I did not want to make the last round of edits to adjust the font size. It would delay my project for two more weeks, as well as cost a substantial amount of money. And someone on my team was like, "Suck it up, buttercup. Spend the money and you will be happier with the product at the end." They were absolutely right. 

A book is a huge investment of time and money. You don’t want to waste either of those things. I would encourage authors to think about their book as part of a three-legged stool while writing. Each leg of the stool: 1) brand, 2) lead magnet, 3) brand mission should help you accomplish both your personal and professional goals. I did this throughout the book writing process and it led to new and bold ideas. 

On the biggest challenge and the greatest joy in writing this book… 

The biggest challenge was really opening up. I cried while writing the acknowledgments. The first time I wrote them, they just weren't enough. My team pushed me to dig deeper while writing. I’m always an open book while blogging but when I began writing my book I found that my default was set to safe. It took a while to rewrite them. And now I cry every time I read them because they capture the spirit of my soul. 

Another challenge I had to overcome was questioning why was I the person to tell this story—and in a book. We see people with books as authorities. But sometimes you might not even stop to think that you are an expert. For so long, I was watching other people implement my ideas and say that they were their own that I forgot that power in me. I forgot that I am the expert. So that is the greatest joy: These are my thoughts. These are my ideas. It's a book that was born from my head and my heart. And I can't wait to hear people's thoughts as they read it. 

On the message she hopes to convey to readers…

You do not need a pedigree to start a movement. You do not need a pedigree to become a lobbyist. You do not need to come from money to achieve your dreams. Anyone can do these things. Hopefully, by introducing them to changemakers who have done the work and then me explaining how to use the Firestarter Formula, people will begin to say "Yes, I can do it." And they'll raise their hand and say, "If not me, then who?" 

On the biggest takeaway…

That they actually put the ideas of the book into practice. That they're not afraid to fail forward and fast. I hope they have the faith every day to believe that is something that is achievable and the fortitude to push through, to get it done. And lastly, leaders turn moments into movements. 

On advice for new authors…

Use your Spidey senses. Trust your gut. Your instinct will lead you along the way. I like to do everything with good intentions, a good heart and good work ethic. And putting out that vibe and those sentiments into the universe made them come true. 

People that don't respond to your email in a timely manner, as you would? They are not your people. If you meet someone face to face and you don't feel them? They are not your people. 

I did originally work with someone that did not share my same core values. We did not have the same spirit and many times I felt they were dishonest. And so I had to end that relationship. It set me back a good three months. But it was the right thing to do. Don’t be afraid to move on when that happens as it is more important to stay true to your project and its mission. 

---

The below passage is an exclusive excerpt from Terri Broussard Williams’ new book, Find Your Fire, available now.

The Activist: Angie Provost ‘We belong to the land here’

A Firestarter’s Beginnings

Angie Provost's movement is one that hits close to home for me. Really close: Angie and I are cousins, twice removed on my mother’s side. Like me, Angie was born in Louisiana. But her path took her to Texas sooner than mine did. She moved from Lafayette to Houston with her family when she was 3. As young, single twenty-somethings, we always told Angie that she would grow old in Louisiana. We knew she was destined to marry a Louisiana man.

While she grew up in a big city, it never felt like a fit for her. Angie always considered the Bayou State to be home. "We belong to the land here," she says.

She spent summers there on her grandfather's farm. And she returned to Louisiana when she became engaged to her now-husband, June Provost. June's family has a long history of sugar cane farming, just as hers did. But her grandparents were forced out of farming around the civil rights movement era of the mid-20th century.

"When I met June, I found it so fascinating that his family was still upholding that legacy," Angie says. "I became really involved in studying what he was doing."

The more she learned, the more she felt drawn toward becoming an entrepreneur and being connected to the land, just as June was. She even created her own farm.

Finding Her Fire

But even as Angie and June worked to uphold their families' legacy in agriculture, others were working just as hard to tear it down.

"We really started experiencing some harsh reprisals and harassment," Angie says. They also had to fight back against institutions. They filed a lawsuit alleging unfair treatment by their bank and another suit against a prominent local mill for breach of contract.

All of this took a heavy toll on them. June and Angie's home was foreclosed on in September 2018. Angie knew that they were hardly first farmers of color to go through an ordeal like this. Such treatment had driven her grandparents and many others from their land.

"You love Louisiana, you love the small town, you love the people in it," she says. "But there's very little opportunity and equitable relief if you are a person of color trying to advance your portfolio or your livelihood."

Amid everything going on, the Provosts were approached with an opportunity that they knew could do good but that was still pretty daunting to consider. A writer who had found out about them through Farm Aid, Center for Community Change and the Economic Hardship Reporting Project asked them to tell their story for an article in The Guardian, a British daily newspaper with a strong international readership.

"We were afraid to speak up and say what was going on with us," Angie says. They felt victimized, violated, and vulnerable, and that was hard to talk about. But they trusted the writer, Debbie Weingarten, and decided to move forward.

The extensive story in The Guardian in October 2018 details the Provosts' long nightmare: Vandalized equipment. Surveillance. Dead cats left on a tractor. This will all sound familiar to fans of the TV show "Queen Sugar," which is about a sugarcane farming family. (It's based on a novel by Natalie Baszile, who has become a friend of the Provost family.) But the mistreatment of the Provosts has actually been worse than what was portrayed on the show, Angie says.

After the article appeared, they were nervous. "We didn't know what the response would be," Angie says. But while there have been ups and downs, the article has led to many blessings for them.

"There are people out there that there are progressive voices,"' Angie says. "There are those who support change and know that change is for the better for everyone."

After the article, she and June became more active with groups such as National Family Farm Coalition, National Black Growers Council, and Farm Aid. And they created Provost Farm LLC, with the two of them as co-owners.

"The mission of that business is to preserve and advocate for the legacy of African-American sugarcane farmers and black farmers in general," Angie says. "We want people to be aware that, as African Americans, we own less than 1% of rural land in the U.S. It is steadily declining; it's been declining since Reconstruction."

Angie draws on deep knowledge of history to put their movement into a larger context. They want to raise awareness of the links that black rural land ownership has to other issues, including criminal justice reform, food equity, voter suppression, and redlining.

As they've grown their moment, they've had more opportunities to share their story. The Provosts were even featured in The 1619 Project, a major initiative by The New York Times to explore the history and consequences of slavery.

“Participating in The 1619 Project was an honor,” Angie says. “June and I believe our voice to be echoes of our ancestors — as if they spoke through us. Their triumphs and defeats, but most of all their strength. I think what (journalist) Nikole Hannah-Jones has accomplished with The

New York Times is equivalent to the tales my grandmother told me as a young adult about our family history: the tales that pull you in, paint a picture, and change your life.”

Besides fighting for their own livelihood, Angie and June are using their visibility to bring together other black and indigenous farmers in Louisiana and strengthen their sense of community. They're heartened by the other farmers who are speaking up, too — "the sugarcane farmers of the past who want platforms but have lost them."

Spreading Her Spark

Angie knows that she and June are taking on a lot, but that's because they know we're at a critical juncture. "We're in a time where we could either go backward or we could move forward," Angie says.

One way the Provosts are moving forward is by training with the Propeller accelerator program. This a New Orleans-based nonprofit supports entrepreneurs who are taking on social and environmental disparities. Propeller found out about the Provosts from The Guardian article and reached out to them to participate. Their lead mentor is Richard McCarthy, creator of Crescent City Farmers Market and former director of Slow Food USA.

Angie and June see something that others have ignored: a need to tell the story of black farmers in Louisiana in the form of a museum. Propeller is helping Angie and June with plans for a nonprofit that would include a museum or memorial to black farmers. The biggest challenge is securing funding. Angie also envisions an educational center where schoolchildren and others could come and learn more about farming. That’s the kind of field trip that I wish I could have taken as a young child. My father’s family is from the area Angie and June call home, yet I have never walked the fields that June so often mentions.

"We need to start educating more about rural life and the benefits of maintaining that rural life," she says. That connection with our rural history is vital.

"If you strip someone of their legacy and their history, if you don't educate a community on how that township or area was developed, you're leaving an entire group of people in an insecure position," Angie says. "And that community becomes vulnerable to oppressive tactics."

She knows that there are people who will say "I didn't own slaves" or "I wasn't a slave" and question why we still need to talk about all of this.

"I believe that not talking about your past is a form of insecurity," Angie says. For our future, we must learn from the past and make a better way.

Another way to build a better future is changing laws and policies that hamper farmers of color, Angie says. For example, right now there are too many roadblocks to accessing USDA programs.

"I think these are our right to be a part of," as families who have owned farms for generations, she says. After all, it was people like their ancestors who "taught Europeans how to farm these tropical crops," she points out.

She'd also like to see more actions by groups like the Urban League and NAACP. "Within our own organizations, we're missing that rural link," she says.

You can help Angie work for change. "Especially if you live in a rural community, you can you can write to your USDA county committeeman or to your city councilperson," she says. "Ask them what are they doing about farm equity and land loss prevention for people of color." If you can donate money, Angie recommends Farm Aid, which "does a lot for helping the working-class farmer," as well as the National Black Growers Council. You can find a list of other organizations to get involved in at www.provostfarmllc.com.

If you are an African American Millennial or Gen Zer who has rural roots but is living in a big city right now, you could have a vital role to play in Angie's movement. "If your parents own land, if your grandparents own land, make sure that it stays within the family — that you uphold that property," she says. Remember, too, that farming can be a lucrative business. "The reason why it's so difficult for us is because there are so few of us out there." More African Americans becoming active in agriculture equals more strength in numbers.

Although the retaliation and harassment continue, Angie and June are committed to their work because they know they're making a difference.

"I don't want to give the impression that Louisiana is the really despicable state that's not worth living in," she says. It's just that "A lot of us have moved away and the resources aren't here. Let's bring that back. Let's educate people. Let's reform. Because it's a beautiful place. It's a magical place."

The resolve she shows is in her DNA. "That comes from my grandmother's side of the family," Angie says. "They are some pretty feisty women. We come from a very strong stock of African and Native American heritage. We have a pretty long history, and one of the things that my grandmother, my great-aunt, my great-grandmother have always instilled in us is pride for our legacy and history."

She knows the stories of the women before her, the difficulties they faced, and how they overcame them. She was taught not to be ashamed of facing difficulties but rather to "always move forward and make a way," Angie says. "Those are the things that they instilled in us: a really strong value of family and knowing your past to inform your future."

Ignite Your Own Fire

What can you take away from Angie's story to catalyze your own movement?

Know where you come from Angie and I both find inspiration in our family history. If you don't know the stories of the people who came before you, now is a great time to ask parents, grandparents, aunts, uncles and cousins to share their recollections with you. Interview them about how they grew up and the changes they’ve seen. Don’t forget to record those conversations: You’ll be forever grateful for that oral history. Whatever you learn from them will shed light on who you are and your unique gifts as a #Firestarter.

Understand your movement's past Along the same lines, educate yourself about the history of your movement. Part of what sustains Angie is knowing that she's part of something bigger. And, no matter what your movement is, so are you. What have others accomplished before you? How can you build on what they've done and honor their legacy?

There's strength in your story Telling her story in the media has changed Angie's life and advanced her movement. This can feel like a big step, but Angie urges you not to shy away from it if the opportunity arises. "Everyone who tells their story should live in their truth," she says. "Give a real representation to whatever you are trying to change, whatever you are trying to maintain."

Before you get in front of the mic there are a couple of things Angie wants you to consider: Just make sure the media outlet or any other source you work with is trustworthy and makes you feel comfortable. You also need a community of support around you during what can feel like a vulnerable time.

If you're having trouble mustering the courage to do an interview or share your story in another way (like writing a blog post), remember that you'll be helping others by doing so.

"When you are a truth teller, when you are a peace speaker, you will find that there are so many people out there that have been waiting to hear your voice," Angie says. "Every single one of us has something to tell. That's why we're here on Earth as human beings. We're here to share our experience and empathize with one another."

Find Your Fire

by Terri Broussard Williams

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Book cover art by Jen Pace Duran.

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Considering a Career Change at 30? Here's Why It Could Be Your Best Move Ever

Photo: Create & Cultivate

The urge to make a career change at 30 (and during your 30s) is extremely normal. In fact, a whopping 73% of 30-somethings say they want to change careers (up by 10% compared to 2013), according to a 2015 study. What’s holding you back? 43% of those interested in making a career change cited the lack of financial security as a major barrier, and 36% said they worried about a lack of experience or education.

Being passionate (and happy) at work is critical, so those barriers shouldn’t stop you—or anyone else—from pursuing a career change at 30. Yes, as a 30-something, leaving an established career behind is an uncomfortable thought, but your dream career is worth a few months or so of unease, i.e. battling “the unknown.” (And think about it this way: You’ll always have that field to fall back on if things don’t work out.) 

Career advice expert and spokesperson for TopResume, Amanda Augustine, has stellar advice for making a thoughtful career pivot. Is it time for you to take the leap? Here’s how to do it.

1. Understand the industry speak. 

When you’re looking to make a pivot, something that will give you an advantage—and boost your confidence—is being able to talk about the industry as though you already work in it. Look through job ads on career boards specific to your new industry, and study how hiring managers describe those positions. What keywords are you seeing over and over? Take note, and make sure you know what they mean.

Augustine recommends doing some productive social media stalking, too. “You can follow industry leaders and influencers on social media to get a better handle on the industry buzzwords and catch up on the latest news that’s affecting target employers,” she says.

Then, apply those keywords to your resume and professional profiles. “You’d be surprised how many of your skills can be translated into a new industry—you just may need to change the terminology you use to describe them,” Augustine says. So, let’s say you used to analyze data in the finance industry—now you’re an expert in using that data to forecast trends in the marketing world. Done and done. 

2. Make your connections count.

Just because you don’t know a ton of people in this new field doesn’t mean you can’t leverage the strong network you’ve already spent years building. It’s all about tapping those second- and third-degree connections. 

If you’re hesitant to make an ask, consider how you can help the other person first. “As with any networking relationship, the goal should be to provide value before you start asking for favors,” says Augustine. “If you’re considering a change and want to leverage a contact’s expertise or resources, begin by re-establishing the relationship. Never call someone out-of-the-blue and start asking for help. Look for opportunities to pay it forward—this can be as simple as offering to make an introduction to someone else in your network or sharing a resource you found.”

Consider this approach: make a list of the people you want to reach out to, with a second column about how you provide something valuable to each person simultaneously.

3. Decide what compromises you’re willing to make.

In Steve Jobs’ 2005 Stanford commencement address, he said, “I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter into one of the most creative periods of my life.”

Steve Jobs is always good for an inspirational quote, but it’s okay if you’re apprehensive about being a beginner again. Especially if it means looking for positions that have less seniority than the one you currently have, taking a pay cut, or taking a community college class in a room full of 18-year-olds. Acknowledge how you feel, but remind yourself that you’ve had the courage to course-correct (as those 18-year-olds will do one day, too) and follow the path toward your dream job. “Remember that sometimes it’s necessary to make a lateral move, or even a step-down, in order to move up on the right path,” says Augustine. “Accept this fact, and you’re already in better shape.”

In terms of cold, hard numbers, “re-evaluate your finances and identify areas where you can cut back your expenses to make the transition less jarring,” says Augustine. This might also mean thinking ahead of time about your negotiation needs once an offer is on the table. Say you have to take a small pay cut; you could ask to work from home one day a week to reduce commuting costs. 

“It won’t always be easy, but keep your eye on the prize,” says Augustine. “If you’re passionate about this new direction, all this hard work will be worth it.” 

An original version of this article appeared on Levo. 

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This post was originally published on January 24, 2016, and has since been updated.

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Create & Cultivate 100: Beauty: Miranda Kerr

Miranda Kerr is a face and a name we’re all familiar with. She has fronted campaigns for major luxury brands and walked their designer runways at every fashion week around the world, but now the supermodel has turned her personal brand (and her passion for wellness) into a booming international business, KORA Organics.

But here’s where it gets interesting. Kerr launched the brand back in 2009 way before clean beauty was even a buzz word. Now, the natural beauty market is worth over $13.2 billion of the $532 billion beauty industry and growing rapidly. But for Kerr, it’s not just about being clean and certified organic, it’s also about creating efficacious products that deliver results. And she has the case studies and consumer reviews to prove it.

We tap the clean crusader to reveal her secrets to success, how she made the career pivot to build a global beauty empire, and why clean living has always been a passion close to her heart.

CREATE & CULTIVATE: You've taken the time to slowly build Kora Organics and made sure that every product you launch lives up to your high standards. Why did you choose this approach rather than following trends or doing larger product launches?

MIRANDA KERR: “For me, it’s all about the results and performance—I don’t want a cabinet full of products that don’t produce results. I’m a busy mum, so I need a handful of trusted products that work. In developing KORA Organics, I started with the essentials first and then have added products over time. Each product is very considered. I love learning about new innovative powerful ingredients and formulations that push the boundaries in certified organic skincare, and we work with the best organic chemists in the world.

“We take our time and just work to the beat of our own drum. We conduct all our stability testing and consumer studies and the results speak for themselves—the products really work. I enjoy every aspect of research and development and test all the products on myself. It’s incredible to know you can achieve such powerful results in a healthy way.” 

You chose to self-fund Kora Organics. Why was this the right choice for you? What advice would you give to others thinking of doing the same?

“I raised a small amount of money when I first launched KORA to get started. I currently own 95% and still have the original 5% investor. I am fortunate enough that I’ve saved my money over the last 20 years and I’ve been able to invest it into something I’m super passionate about. It was a conscious decision for me because I wanted to be in control of my business. From the beginning, I have had such a clear vision of what I wanted the products to be and I didn’t want someone coming in to alter that or water the products down to try and make a quick dollar. I wanted the products to be efficacious and results-driven, and I knew the way I wanted to present the brand through packaging and marketing. I didn't want it to be diluted in any way with anyone else's ideas. 

“To this day I haven’t taken a dollar out of the company, it all gets reinvested back into the business. In saying that there may come a time I will consider working with another investor to further expand the growth of the company.  It’s good to have an open mind about these things it’s just I haven’t needed it yet.”

What changes do you hope to see in the beauty industry in the future?

“I would love to see greater education and regulation in the beauty industry to call out the carcinogenic and toxic chemicals contained in products. The message is getting out there which is a positive step, but more can be done. We know that what we put on our skin is absorbed into our bloodstream, so consumers have a right to know what they are putting on their skin, and also the skin of their children and families.

“Clean beauty is a wonderful step in the right direction but certified organic is so much more than clean beauty—there are more antioxidants in the organic ingredients used because the produce is grown on soil that is nutrient-rich which is also why people buy organic food. It’s a no brainer that you are going to have more effective results because you are using a product that isn’t just clean but also contains powerful certified organic ingredients.”  

“I feel it’s important to really trust your instincts, empower your team and don’t be afraid to ask questions.”

When you hit a bump or hurdle in your career, how do you #FindNewRoads + switch gears to find success?

“Starting any new business is full of learning curves and I am still learning every day—I see every experience as an opportunity to grow and learn. I feel it’s important to really trust your instincts, empower your team and don’t be afraid to ask questions. 

1. Really trust your gut.
”It’s good to listen to that and take it into consideration, but if you still feel that gut feeling about something then go for it. There have been a couple of times where different people we work with told me not to do something because they wouldn’t carry that product. I thought okay, I’m going to do it anyway, then it sells like crazy on our website and they end up taking it later.

2. Being able to empower your team and understand the value of your team as a leader.
”You are only as good as your team so my job is to really nurture and develop that culture and bring out the best in each team member. That includes direct feedback, constructive feedback and challenging them to strive beyond what their goals may be so they don’t plateau in their career or development. It’s also important to let them know that they are appreciated and heard no matter what their position is—everyone is valuable and needed.  At the end of the day, teamwork makes the dream work! I couldn’t do it on my own.

3. Don’t be afraid to ask for advice or to ask if you don’t understand something.
”When I am going through the P&L with our CFO that is not my forte but I ask him what do you mean by that? or maybe this is a silly question but can you explain this to me? and I have learned so much. Instead of just pretending to understand I ask him to show me the formula and teach me along the way. I was once afraid to ask for help because I didn’t want to put anyone out, but I’ve realized people love helping when they can.” 

How do you define beauty? What makes you feel beautiful?

“I feel beauty comes from within. When you have a kind heart it shows, and people can feel it. That’s what I feel makes someone beautiful—being kind, thoughtful and sincere. For me to feel my most beautiful, it’s about keeping my mind, body, and skin in balance because I believe the health of all three are connected. I try to meditate each morning, choose positive thoughts throughout the day and spend time quality time with loved ones. I exercise daily and eat healthy, organic foods (the majority of the time) to feed my body with the nutrients it needs to function and feel its best. I choose to use products that are healthy for me both inside and out. When I feel my best in the inside it shows on the outside for sure and that’s when I feel the most beautiful.

With Kora Organics you promote "total wellness" that goes beyond your products. Where did this message come from? How has it shaped the direction of your business?

“Our philosophy at KORA is to; Feed your MIND with positive affirmations and self-love; Feed your BODY with the nutrients it needs to function at its best; and Feed your SKIN with products to help detoxify, nourish and revitalize. Our products are not only healthy to use and of the highest quality, integrity, and efficacy, they also aim to inspire and uplift customers. KORA Organics encourages you to take a moment out of your busy day to take care of yourself physically, mentally and emotionally.

“I added the unique vibrations of Rose Quartz to all of the products because I believe in the healing and protective powers of crystals. Rose quartz is a pink-colored crystal gemstone that is believed to carry a very gentle, soothing energy to encourage love and acceptance of ourselves and others. It is also said to have high vibrations that can help heal and protect the heart. During the manufacturing process of our skincare products, the entire formula is touched upon by Rose Quartz crystals, so the vibration of love flows through the crystals, into the products, and onto our customers. 

“Another unique aspect of KORA is the use of positive words on the back of each of our products. Positive thoughts create positive energy vibrations within the body, so we have adopted the principles of Dr. Masaru Emoto’s work by applying positive words on the back of each of our products. Our intent in doing this is that the vibrational energy of the word has a positive effect on the user and can inspire positivity.”

You've said that you test every Kora product yourself and it is clear that you are very hands-on in your business. Why is this approach important to you? What advice do you have for balancing a hands-on approach and delegating?

“If I didn’t want to use and trust the product myself, I wouldn’t want to sell it to any consumers. As you say I am very hands-on in my business and I truly believe in my products, that’s why it is important for me to test the products on myself and understand what is in them—I know they are the very best they can be. I think it’s important to understand all aspects of the business and work to your strongest skillset and delegate to team members who are stronger in different areas.”  

“Starting any new business is full of learning curves and I am still learning every day—I see every experience as an opportunity to grow and learn.”

Where do you find the most inspiration? What drives your passion?

“I’m inspired every day, everything from nature, art, and music. My husband, family, and friends also inspire me, as does traveling and experiencing different cultures. From a business perspective, my inspiration and passion come from developing products I want to use for myself. I am also constantly inspired by our customers and the testimonials we receive telling us about the positive results they are getting from using our products and how they not only enhance the health or their skin but also their confidence.”

What is next for Kora Organics? What new innovations are coming our way?

“This year has been one of our most exciting years to date in terms of product launches. We launched several new products, including our much loved Noni Glow Sleeping Mask, two new lip products, the Noni Lip Tint and Noni Lip Treatment, our Sun-Kissed Glow Body Oil, plus the recently launched Noni Bright Vitamin C Serum. I’ve been working on new formulations for some exciting new products for next year and I can’t wait to launch them. I hope that KORA continues to pave the way for organic beauty and aids in further educating consumers about the importance of knowing what they are putting on their skin.” 

How do you set yourself apart from other major players in the industry?

“To be honest, I didn’t even realize the extent that I walk to the rhythm of my own drum and do my own thing, but the more people I speak to, the more I’ve realized that I really do, do my own thing. Being certified organic is a big deal for my team and me because it requires a lot of work and a lot of auditing, but it ensures our brand has transparency. Customers also have that insurance and confidence they are getting what they are paying for. I think that consumers having this knowledge and KORA Organics being so transparent it sets us apart from most other brands on the market. We’re currently the only certified organic brand that Sephora carries.  So to me, there really is no competition.”

Photographer: Nino Munoz for KORA Organics

VIEW THE FULL CREATE & CULTIVATE 100 BEAUTY LIST HERE.

8 Signs You Definitely Need to Dump Your Job

Photo: Create & Cultivate

Spotting the warning signs of a bad relationship can be hard when you’re in the thick of it. Especially when you’re trying to stick it out for the sake of (insert life goal here). But a bad job, like a bad partner or friend, can be just as toxic. 

We’ve all had horrible Mondays. Where we feel like crawling beneath our desk and hiding out or napping for a few hours. That’s normal— even if you’re in love with your career, off-days are part of the deal. 

However, if driving to work is driving you low-key mental, or if it feels like every time you send an email, you’re sending off a tiny bit of your soul, it might be quitting time. You can suffer for your art, but don’t suffer for a job that’s going nowhere. If you’re looking for signs you should quit your job this may be just that sign.    

Here are eight red flags that the milk in your work fridge has gone sour, and it’s time to turn a page. (Hello, mixed metaphors to represent your oh so confusing mixed feelings about your j-o-b.) 

“if it feels like every time you send an email, you’re sending off a tiny bit of your soul, it might be quitting time.”

1. You feel creatively lost.

There are days when the ideas aren’t coming no matter how many cups of java you down, but IF you are coming up one espresso shot short every day, you might not be in the right job.

Before you take a dive into unemployment, try to do things that will reignite that spark with your job—like go to a lecture or take a class. If that still isn't working and you're drawing blank after blank, day after day, really consider why you think this job is the right job.

Sometimes things just fizzle out, and the best thing we can do for ourselves is realize that it doesn't have to be horribly wrong, for it not to be right.  

2. You have an abusive boss. 

Bosses, like partners, can be abusive. People who take advantage of their position of power. But being in charge doesn't give anyone the right to treat employees like animals. 

If heading into your boss’ office is something you dread because you know no matter what you do it won’t be good enough, it's time to reevaluate the situation.  I once had a boss throw trash at my head (yes, for real). I was out the door shortly thereafter.

Know your self-worth and trust in that.  

3. You’ve consulted everyone you know about hating your job.

Happy hour? What’s that? When you meet your friends after work, all you do is complain. About work.

The problem with negative energy is that little by little it starts to infiltrate every other part of your life. Others relationships suffer, and you become um, insufferable to be around.

Don’t let this happen. If your friends are avoiding your phone calls, there’s a good shot your endless complaints about work are dragging them down as well. 

“If your job makes you feel legit sad and question everything you’re doing with your life, it’s high time to move on. ”

4. You’re compromising your morals.

If you’ve found that you’re moving toward the Dark Side, without having any desire to do so, it’s either time to stand your ground, or change the ground your standing on.

Sometimes at work we are asked to do things we aren’t entirely comfortable with—but these should be things that advance our careers. For example, you don’t like public speaking, but your boss asks you to give a presentation—this is a step outside your comfort zone that’s beneficial to progress.

However if you’re being put in ethically, morally, or even illegal situations, no job is worth that risk. 

5. You can’t come up with five good reasons to stay.

Pro and con this beast. Make a list, check it twice, and if you don’t have five really solid reasons to keep your job—financial security aside—it might be time to start getting your ducks in a row. 

6 . Your job gives you every kind of the sads.

You know that feeling when you’re up at night, wondering why your dude is ignoring your calls, and you feel sad, lost, drained, pathetic? If your job makes you feel legit sad and question everything you’re doing with your life, it’s high time to move on. 

7. Your mom thinks you should quit.

Let’s consult Justin Bieber on this one. If you can sing, “My mama don’t like you and she likes everyone,” about your job… remember: Mom is always right. She was right about that 10th grade boyfriend, and she’s right about this job. 

8. You're letting other opportunities pass you by.

Some people in relationships are never satisfied because they are always on the lookout for the next best thing. That's not what I'm suggesting.

But if the work universe is offering up an out—or a better job, or maybe even a less financially lucrative, but potentially amazing job, and you're not taking it out of fear—close your eyes and take a leap.

More often than we care to admit, it necessary to take a step back in order to alter our course, and start down the more meaningful path.

This story was published on February 18, 2019, and has since been updated.

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"We’ve Learned By Doing"—How to Launch a Skincare Line From Scratch (From Someone Who Just Did It)

We know how daunting it can be to start a new business, especially if you’re disrupting an industry or creating an entirely new one. When there is no path to follow, the biggest question is, where do I start? There is so much to do but before you get ahead of yourself, let’s start at the beginning. To kickstart the process (and ease some of those first-time founder nerves) we’re asking successful entrepreneurs to share their story in our new series, From Scratch. But this isn’t your typical day in the life. We’re getting down to the nitty gritty from writing a business plan (or not) to sourcing manufacturers and how much they pay themselves, we’re not holding back. If you want to know how to start a business, you’ve come to the right place.

Onekind co-founder Madison Ruggieri believes in offering luxurious and quality skincare at a fair price

Photo: Courtesy of Create & Cultivate

Why do good wellness products always seem to hurt your wallet? Madison Ruggieri has a very simple answer to this question: they shouldn’t. Frustrated by the lack of choice in the skincare aisle that felt luxurious and affordable, Ruggieri decided to do something disruptive and start her own. She joined forces with her brother Matt to launch a luxury men’s grooming e-tailer called TheMotley.com and a dedicated men’s skincare line, Port Products available in Nordstrom, Neimans, and Lord & Taylor.

Through working in men’s grooming for the past decade, they became aware of how unnecessarily marked up skincare aimed at women can be. Because of their backgrounds, the duo was able to produce quality products that were more affordable than those sold by their beauty competitors. And so the idea for Onekind was born—luxurious skincare made accessible for all.

Today, Ruggieri sits down with us to share her words of wisdom that can only be gained from years in the world of business. From talking about how to stand out in a saturated industry, to the importance of teamwork, to the most difficult parts of building your own brand (the name being one of them.) You’re not going to want to skip out on this segment of From Scratch.

“I love that it (the brand name) brings to mind both ‘one of a kind’ and ‘humankind.’ It’s really important to me that the brand feels, first and foremost, human and honest.”

—Madison Ruggieri

Did you write a business plan? If yes, was it helpful?

“We did put together an informal business plan with a plan for growth and revenue projections. Our projections were based on our previous experience running a men’s grooming brand, and it's been helpful to have some kind of framework on which to establish goals.”

How did you come up with the name? What was the process like?

“Coming up with the brand name was one of the absolute most difficult parts of developing the brand. We had product formulas finished before we had a brand name. We wanted a name that would feel inclusive and that we could take in whichever direction the brand might eventually grow into. We also wanted a name that expressed our values without being cheesy.

“We spent weeks shooting ideas back and forth around the office. We even went to a naming expert. We had a few false starts and then would check trademarks or social to find those names were taken already or would be confusing to the consumer. Onekind ended up being absolutely perfect. It checked all of our boxes and I love that it brings to mind both “one of a kind” and “humankind”. It’s really important to me that the brand feels, first and foremost, human and honest.”

What were the immediate things you had to take care of to set up the business?

“While trying to come up with a brand name, we were constantly checking to make sure the name would be available across all the necessary channels from the website domain to social. Once we had the name Onekind, we just hit the ground running to secure a website domain, social accounts, file for a trademark, etc.”

“My advice when looking for a trustworthy manufacturer is to ask around. If you know other brands who have a non-competing customer demographic or focus, ask them who they’ve worked with.”

What research did you do for the brand beforehand? Why would you recommend it?

“My brother Matt and I have been running a men’s grooming brand for the last 10 years so we had plenty of experience with all of the steps needed to launch Onekind. We already had experience with sourcing, product development, marketing, etc. We also know how important it is to speak with your customers and ask them what they actually want you to make. That’s why prior to any development, I surveyed a few hundred people on their skincare routines. I was specifically interested in hearing what types of products they were currently spending the most money on and which ingredients they were looking for in those products.

“It became very clear that anti-aging and targeted treatments (specifically night cream, serums, eye cream, etc) were where people were splurging the most, and we decided to tackle bringing consumers those products at a much more affordable price point first. I highly recommend doing some market research, both reading up on industry reports and just talking to as many people in your customer demographic, before investing in production. You may think you know what consumers are looking for, but you really don’t know until you ask.”

How did you find the manufacturer/production facility that you use?

“For Onekind, we knew exactly who our all-star team of manufacturers would be because we’ve been developing products for our men's brands for a decade. When we first delved into product development years ago, we reached out to tons of local Los Angeles labs only to be turned away because we were too small. We finally found a few willing to work with us at a low minimum, and we’ve built those relationships over the years. We’ve learned how important it is to educate yourself on raw materials, packaging, testing, all the elements that go into production and then always ask your manufacturers the details: What exactly does this ingredient add? Do we really need it?

“We’ve found that a lot of ingredients are added to formulas in minuscule amounts just so a brand can make a label claim, and it was important to us with Onekind to only include ingredients that actually provide efficacy. If the only purpose is hype, we take it out of the formula. My advice when looking for a trustworthy manufacturer is to ask around. If you know other brands who have a non-competing customer demographic or focus, ask them who they’ve worked with. It also can be worth hiring a development consultant because they know the ins and outs of the industry, can open doors and will likely end up saving you a ton of money and mistakes in the long run.”

Did you self-fund the company? Did you raise seed money or initial investment money?

“We are currently self-funded, although we will likely raise money in the near future. There are definite pros and cons to both approaches. By being self-funded for so long, we’ve been forced to do everything in the most efficient way possible which is definitely a skill set. It also has allowed us to learn without being beholden to anyone else. On the flip side, there’s only so much you can do on a tight budget. There have been opportunities that we’ve had to pass up because we haven’t had the bandwidth to pursue them.”

Photo: Courtesy of Onekind

How much did you pay yourself? How did you know what to pay yourself?

“I'm currently not paying myself as we’ve just launched Onekind. For a while, everything will be reinvested into the business.”

How big is your team now? What has the hiring process like? Did you have hiring experience? If not, how did you learn and what have you learned about it along the way?

“Our team is still really small. We’re a total of five on a daily basis. I didn’t have prior experience hiring or managing people, and it’s definitely a learning curve. It takes a lot of practice to be a good leader and to know who’s actually going to be the right fit for your team. We’ve learned by doing, and we’re still learning. One thing I think is really important when hiring is making sure you give the person you’re looking to bring on an honest look at what working with you will be like.

“It’s so easy to want to make the job sound super fun and glamorous, but you really shouldn’t shy away from sharing the down and dirty. Startup life isn’t for everyone. It’s a lot of work, and everyone wears multiple hats. You want anyone you hire to know exactly what they’re signing up for and still be excited about it.”

Did you hire an accountant? Who helped you with the financial decisions and set up?

“My brother and business partner Matt handle our accounting. If you’re not accounting savvy, which I’m definitely not, I’d recommend definitely bringing on someone who is.”

What has been the biggest learning curve during the process of establishing a business?

“Starting a business is in itself a huge learning curve. I’d say the most challenging aspects for me have been those things that you probably would learn if you went to business school—corporate structure, fundraising, etc.”

“Startup life isn’t for everyone. It’s a lot of work, and everyone wears multiple hats. You want anyone you hire to know exactly what they’re signing up for and still be excited about it.”

—Madison Ruggieri

How did you get retailers to start stocking your product? Were you told no?

F”or Onekind, our focus is actually direct-to-consumer so we aren’t looking for retail partners. Our only retail partner at launch is Heyday and that’s because we’ve had a long relationship with them. Their staff is extremely knowledgeable about product, and we wanted one trusted place for people to be able to try Onekind in person.”

Do you have a business coach or mentor?

“I don’t have a coach or mentor but I do have a network of founder friends who I can go to with questions. One thing I’ve learned along the way is how important it is to have those people who you can go to for advice, feedback or just to commiserate with. I’m lucky to have my brother as a business partner, but running a business can be really lonely and you’re constantly just trying to figure things out, so having other people who know what you’re going through and can maybe offer their support is key.”

“I highly recommend doing some market research and just talking to as many people in your customer demographic, before investing in production. You may think you know what consumers are looking for, but you really don’t know until you ask.”

How did you promote your company? How did you get people to know who you are and create buzz?

“We’re doing a lot of gifting to micro-influencers, particularly other female founders, and we're also hosting a few events in Los Angeles to create some buzz and get people excited about the launch. Advertising will be a big component of how we promote the brand, and we are also working with a great PR agency to help get press for Onekind.

“It’s a lot to focus on, but I think it’s important to try to get in front of people from multiple angles because if they hear about you once, they just forget. You need them to see your brand over and over to the point where they think, “I keep hearing about this new brand. I should really check them out."

What is one thing you didn’t do in the setup process, that ended up being crucial to the business and would advise others to do asap?

“It’s too early to tell because we’ve just launched but check-in with me in a year. I’m sure I’ll have some mistakes to report then.”

For those who haven’t started a business (or are about to) what advice do you have?

“Make sure you’re really ready to do a massive amount of work and know you’re probably going to make a bunch of mistakes. It’s just part of the process.”

Read more from small business founders and how they launched their brand from the ground up in our From Scratch series.

This is What a Typical Day Really Looks Like for an Editor-in-Chief

Kate Ward is the current Editor-in-Chief of BDG Media (Bustle, Romper, Elite Daily, The Zoe Report), the former Executive Editor of Hollywood.com, a former editor and writer for 'Entertainment Weekly' and EW.com, and a member of Forbes' 30 Under 30 in Media. A graduate of the Medill School of Journalism at Northwestern University, Ward — whose work has also appeared in 'Glamour' magazine — loves talking about nutgrafs and hates exclamation points, despite using them on a regular basis. Specializing in reality TV, ’90s nostalgia, and bad movies, Ward is likely the oldest person to attend "American Idols LIVE!" every year with her mom.

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5 a.m.: I wake up in a panicked state after dreaming that I forgot to study for my physics final. After about five seconds, I remind myself that a) I am no longer in college, and b) I would never put myself through physics again. I attempt to fall asleep again, but my brain rejects it, deciding to one-up an anxiety dream with actual anxiety. How will I get everything done today? How will I be the leader my team needs? I calm myself down when I remember that I’m surrounded by an incredibly smart team of women who continue to work hard every day to bring women’s voices to the forefront and to help and inspire those around them — including me. This thought allows my anxiety to shift from the years ahead to the hours ahead to the present challenge: my 5-mile daily run.

7:30 a.m.: Literally dripping in sweat, I head to the shower, then blow dry my hair and attempt a hair hack my Zoe Report co-worker taught me. Confident in my execution skills, I assume I’ll walk out of my apartment looking like Gisele. Instead, the look is more '80s metal, but I decide nostalgia is in anyway. On the way out the door, I scroll through some Instagram Stories from co-workers, one of which happens to be about perception, beauty, and our collective struggle as women to accept our bodies in a world constantly trying to make us smaller. I realize I needed that reminder to be kind to myself.

8:00 a.m.: I actually get a seat on the subway (the benefit of living off the local line in Brooklyn) and spend my commute reading a book about 19th-century shipwrecks because it somehow feels better to read about a disaster that’s in the past. My office is on 24th Street, but I get out at 14th Street, partly to breathe some extra fresh air and look at pies at the farmer’s market, but mostly to get in some extra steps.

9:00 a.m.: The fresh air was nice, but to be honest (and cheesy) stepping into Bustle’s offices is really what gets me going. For the last five years, the best part of my day has been being able to walk into a workplace with this team, and I feel incredibly lucky to be able to say that. I open up a recent email from a co-worker detailing plans for Bustle’s Rule Breakers digital issue. Impressed by the team's creativity, I dive in to make sure the Issue is moving along and hitting all the notes we’re aiming for. I continue to furiously go through my inbox until it reaches zero, save for the one unopened email about my upcoming vacation, which I haven’t touched since mid-June and probably won’t touch until September.  

11:00 a.m.: Meetings. Meetings, meetings, meetings. So many meetings my Google Calendar is needing a vacation. But I actually enjoy them. They keep me close to the teams from all our sites and various departments, and there’s nothing more satisfying than working with our editors and creatives to come up with innovative ways to grow our four brands. During one meeting, we dream up a particularly great idea for IGTV. Maybe we’ll order Taco Bell to celebrate. During another with executives, I showcase a new, strategic organizational chart featuring a brand-new Editorial department that will help us manage mergers and acquisitions better. The presentation goes over well. Maybe we'll order more Taco Bell to celebrate.

2:00 p.m.: Just another mid-afternoon: We find out we just locked in the cover star for our next digital issue, and — holy celebrities! — one of the Bachelor men is in the office for an interview and photo shoot. Our Bookings Manager asks if I want to meet him, and I say yes, but then find myself in a meeting during the time he’s in. Typical.  

5:00 p.m.: I do some last-minute Google Analytics data collecting for our new Bustle UK team (spoiler alert: everyone loves Meghan Markle), and catch up with Bustle, Elite Daily, and Romper’s Instagram Stories series. Even though the series launched a few weeks ago, I continue to laugh at the name of Elite Daily’s IG stories series, Blend & Snap. I laugh even more scrolling through Bustle’s meme-heavy feed. Looking at our Instagram follower count, I take a minute to remember that we started five years ago with just a few editors (and zero followers) in a Brooklyn townhouse, and now, over 80 million people are following what we're producing every day. Sometimes I have to remember to enjoy it all. What I never forget is that none of this would be possible without our team of editors, which now 90+ strong.

6:00 p.m.: I begin to head home, texting my husband about what to get for dinner. Of the two of us, he’s the chef. I once made penne à la vodka and failed to burn off the vodka. (I kind of liked it, though?)

7:00 p.m.: Home! First order of business: Remove pants. Second order of business: Inbox zero. Third order of business: Stare at a wall for five minutes.

8:00 p.m.: My husband is also from the start-up world, so, when he arrives, we spend 30 minutes problem solving for one another and strategizing for the day ahead. It’s a lot of thinking, so we adequately dull our brains for an hour with a new episode of Big Brother and then spend 30 minutes strategizing on behalf of the house guests. We talk about how far we’d make it on the show, which inevitably turns into a conversation of how long we’d last on Naked and Afraid. I estimate I’d last all 21 days, then declare our 73-degree apartment freezing and unlivable.

10:00 p.m.: Time for bed. I plan to really get eight hours of sleep tonight. It’s time to plug in my phone.

11:00 p.m.: [Scrolling through Instagram, scrolling through Instagram, check email one more time, scrolling through Instagram, check out Tumblr quickly to see if anything is happening in the Big Brother house, scrolling through Instagram…]

11:30 p.m.: I somehow end up on the “list of unusual deaths” Wikipedia page. I take that as a sign to officially shut down. I close my eyes and start to dream away.

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6 Career-Driven Books That Will Inspire You to be Your Best Self

We all need a good read every now and then, and here at C&C we’re always looking for new material. A good book is so much more than an interesting plot, climax, and conclusion. A good read must inspire us to live a happier and fuller life, and in our case encourage us to go after our dream jobs and career paths.

Our current reading list for the month of August is full of career-driven reads with no BS advice and stories that we can all benefit from. And let’s face it, we all need a light kick in the ass from time to time.

Jot down this list, and get to some more summer reading.  

Year of Yes by Shonda Rhimes

The show creator and producer explains how her career changed once she started saying yes. She gets real about everything from avoiding public appearances to suffering panic attacks before some of her interviews. We wouldn’t expect this from a female powerhouse, but that’s exactly the point. She made a promise to herself and for a year she vowed to say yes to everything that scared her.

Leave Your Mark by Aliza Licht

Aliza is the voice behind the famed Twitter account, @DKNYPRGirl. Although she left her post at the fashion house, and the Twitter account is no more, she mastered the art of social media when you’re at the prime of your career. Her tongue-in-cheek humor and real-talk advice make readers feel like they’re listening to the wiser big sister they never had.

Like She Owns the Place by Cara Alwill Leyba

Is there a weight on your shoulders that’s getting in the way of your confidence? Then this one’s for you. Cara dives into accepting every single part of ourselves whether it be failures, wrinkles, or straight-up f*ck ups. Her book will get you to find that unshakeable confidence you’ve been looking for in order to live your best life. 

You’re Not Lost by Maxie McCoy

Maxie has had enough of hearing women say, “I’m so lost”. Let’s face it, we’re all guilty of saying those three darn little words. Her compelling guide helps readers get to the root of their self-doubt, and shine the light on small, yet impactful decisions that will make you stop feeling "lost" after all. 

Radical Candor by Kim Scott 

Kim focuses puts the focus on bosses in her book. After her careers at Google and Apple, she developed a class on how to be the best boss possible, also titled Radical Candor. As a voice respected by CEOs, Kim provides honest guidance on what it really takes to effectively lead others. The idea of Radical Candor is that in order to be a good boss, you have to care personally while challenging directly. Kim shows readers how to build better relationships at work and fulfill their responsibilities of being a leader.

WorkParty by Jaclyn Johnson (Available August 21st)

Our very own Jaclyn Johnson lets it all out in WorkParty. Jaclyn shares how she turned distrust into determination, frustration into fuel, and heartache into hard work—and how you can, too. It’s your no BS guide to building your own career, your empire, and the best future for you.

By: Andrea Navarro

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Professional Opinion: How to Take a Leap of Faith in Your Career

Sometimes the toughest part of starting a new venture—or just starting anew—is the beginning. We often convince ourselves that we're not ready, not capable, not financially stable enough (and so on) to just go after what we really want. So we keep grinding away to live a life other than the one we should have. You hear it all the time. Nike most memorably captured the motto: Just Do It. Well, Creator + Author of You're Not Lost,  Maxie McCoy did just that. As in, exactly what she wanted to do, and like many before (and after her), it was all okay. We can all learn a thing or two from Maxie (to that point, she'll be mentoring at #createcultivateCHI!), which is why we asked her to share her advice and adventures in just doing it. Trust us, you need this. Read on. —JM

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Six months ago, I stood facing the Pacific on the other side of the world. My stomach was in my toes. My toes were in the sand. And there were “What have I just done?” tears in my eyes.

I had chosen to leap. To the other side of the world. To a business that was mine. To distance myself from what I knew and could count on in order to be closer to a dream...my dream. 

Launching a business of my own had been in the making for a while, whether I consciously realized it or not. I had been making tiny, daily, decisions for years: writing publicly, developing content partnerships, hosting my first giveaway, talking about my dream, taping my first video, meeting with other entrepreneurs to talk about my work. Each of those steps felt big while they were happening, but they were really just preparing me for the big leap—the one that would lead to formalized services and digital products, hiring a team of help, and moving to Bali to make my business a reality.

Leaps of faith happen as much in the small moments as they do in the large ones. And your career requires that you take them. You won’t always know how they’ll turn out, but you’ll be stronger, wiser, and more successful because of your willingness to make them. You may have to stick affirmations all over your desk and mirror to get you over that threshold of fear and onto your path…but once you do you’ll never look back. The hardest part is the decision to leap, the rest is an exhilarating ride.

If you’re on the cusp of making a big change or taking a risk for the sake of your dreams, remember this:

LOOK FOR THE PIT IN YOUR TUMMY

Wait for feeling of nausea that just won’t budge when you think about the idea. Wait for the the thing that scares you. The one you immediately want to say “ah hell no to”—and then do that thing. It’s part of the (sh)ero journey to initially want to deny that call to do something bigger. That’s typically when you’re actually onto something. Summon every support system, affirmation, and pep talk you can to get your toes of the ground.

"wait for the thing that scares you—then do that thing."

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YOU'LL NEVER BE FULLY READY

If you’re waiting until “you’re ready” to quit your job, start your side hustle, or make that phone call—you’ll be waiting a lifetime. There’s never going to be a good time to leap. When it’s bold, it won’t always be logical. But it’ll be right. The less you wait for being ready, the more ready you’ll be. 

WRITE OUT YOUR DISASTER SCENARIO

What’s the worst that could happen? Literally—the worst. Detail the absolute worst scenario you can imagine if this leap of faith were to go terribly wrong. Get it out there. Read it. Think about it. Roll around in it. If you can take inventory of your worst case scenario and still be pretty OK with the choice, you’ll be even more propelled to jump. Getting groovy with my worst case scenario was one of the best tactics I had in getting the courage to do it. I knew that if I could mentally handle that, I could handle anything. And now that I’m on the other side of that leap? I didn’t even come close to my worst case scenario. It truly did all work out.

Big magic requires even bigger courage. Making a leap of faith for your career is one of the greatest gifts you can give yourself and your chances of success.

Maxie McCoy is the energy designer of Maxie, where she shares soul wisdom on the digital video series #maxie and her weekly writings. If you want your spiritual and emotional IQ shooting to the stars, Maxie is the place to be.

Let Maxie be your guide to unlocking your brilliance by following along at maxiemccoy.com. Maxie offers soul sessions, workshops, one-on-one coaching, and words of wisdom you really shouldn't miss. And get tickets to #createcultivateCHI to land a seat a our Mentor Power Hour with Maxie. 

C&C Classifieds: Refinery29, Billion Dollar Boy, Mistress & More!

If you've been searching job boards and obsessively refreshing LinkedIn for the latest openings at your dream company, look no further. Your weekly classifieds listing is here with positions in New York, Washington, D.C., Los Angeles and more. Weather you're transitioning into a new industry or looking to put that fresh college degree to work, we've got you.

Dive into this week's classifieds listing here and get your resumes ready to rock!

PS.: We're hiring, check out our open positions if you'd like to join the C&C fam!

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Create & Cultivate - LA, CA

Social Media Coordinator

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Capital Hair Products - Washington DC

Business Development Manager

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Billion Dollar Boy - NY, NY

Creative Strategist

Sr. Account Manager/Creative Marketer

Influencer Marketing Intern

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Mistress - LA, CA

Director of Social Strategy

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Refinery29 - LA, CA

Manager, Marketing Solutions

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Groupon - CHI, IL

CRM Marketing Coordinator

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WANT MORE? SEE OUR FULL LIST OF CLASSIFIEDS HERE.

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The 10 Best Quotes from #CreateCultivateLA

We're not your typical conference.

We have magical shit that happens. From keynote Kim Kardashian dishing her best career advice to our audience (she's not into lazy) to Chrissy Teigen real talking going back to work with postpartum depression, we're sharing some of our favorite mic drop moments from the day. 

Chrissy Teigen: It’s important to do something you love on a daily basis.”

Kim Kardashian: “Show up. Do the work. Don’t be lazy. There’s no short cut.”

Aimee Song: "You should find joy in just creating and posting content, not the numbers. If you don't, then you should do something else." 

Kim Kardashian: “You have to have your shit together mentally, to put out great product.”

Lauren Conrad: “Whatever you do, you’re going to have tough days. So make sure you have as many great days as you can.” 

Nina Dobrev: "I stop following people if it looks like they're just posting because they're getting paid to do something."

Traci Inglis of ShoeDazzle & JustFabOnline: “Being a business owner is a status, being an entrepreneur is an attitude.” 

Anine Bing: “If you surround yourself with great people then you can achieve higher goals.”

Kimmie Greene of Quickbooks: “What comes easy to you is still a gift. Don’t feel bad when you charge what you're worth.”

Jen Gotch of Bando: “Take connection over transaction.”

Have favorites from the day that you want to share? Comment below!

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You're Not Following This One Rule & It's Costing You the Job

photo credit: The Jungalow 

You have a great resume and you’ve applied to multiple jobs, but haven’t gotten a response. What’s the problem? It might be that you’re not following this one simple rule. You might not be following the directions on the job application. It sounds so obvious and so simple, but it’s far easier to mess up than you might think.

Don’t be an overachiever

Career Builder estimates that 44% of millennials ages 25-34 have a side hustle and take on multiple roles at once. You might be one of those who constantly strives to do more and put your best foot forward, but this is not the place to do it. When a job application asks for a specific set of documents or portfolio pieces, provide exactly what is asked and nothing more.

It sounds tempting to go above and beyond what is asked of you, but what this really does is create more work for those on the other end. With an average of 250 applicants per job application, (one Google recruiter estimated that the company receives around three million resumes annually) recruiters and hiring managers already have enough information to sift through. Adding just one more document or piece of information exponentially adds to their workload, which won’t necessarily work in your favor. Instead of including additional information or sample work, try to include the most pertinent information that effectively highlights your achievements in the least amount of space.

Provide the right information

If the job application asks you to discuss a specific detail or why you would be great at a specific role, make sure that you actually discuss that information. It’s easy to get side tracked and talk about other details or qualifications, but it’s crucial to follow the directions and include the information specifically noted in the job description.

For instance, if a job description asks you to show how you will help the company build on industry trends and lead the team in customer satisfaction, highlight your achievements that reflect your ability to do this. Discuss times when you used innovative tactics to excel in customer service. The more specific and relatable information you can provide, the better.

For best results, create SOAR stories that directly relate to the information or qualifications requested in the job description. This will help you get noticed, and will also help prepare you for a potential interview.

Read everything thoroughly

"We are continuously anticipating what we will see, hear or feel next," Dr. Lars Muckli, a researcher at the University of Glasgow's Institute of Neuroscience and Psychology told Phys.org. This is why it’s so easy to miss something crucial when reading a job description. We often anticipate and make assumptions about what is being asked of us instead of actually looking at the text. Every single job application is different, and it’s important to remember that there is no “one size fits all” when it comes to your resume. Make sure you read the job description and application thoroughly and make note of specific requirements, requests, or directions. 

Highlighting key words or phrases throughout the job description is a great way to ensure that you’re including exactly what is being asked of you, and it will also help you create a more customized resume. By noting the specifics of the job description, you will be able to integrate these into your resume and cover letter to create a more effective and searchable document. 

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It’s easy to feel like more is better, but when it comes to applying for jobs, it’s not. If you’re not following the directions and reading the specifications of the job application, you may be costing yourself the role. Do your homework, send in exactly what is asked of you, and create a concise document that highlights exactly how amazing you are. It’s better to give one example of a time you achieved greatness, than to drone on about multiple vague experiences.

A native San Franciscan, Michele Lando is a Certified Professional Resume Writer and founder of writestylesonline.com. She has a passion for helping others present the best version of themselves, both on paper and in person, and works to polish individuals' application package and personal style. Aiming to help create a perfect personal branding package, Write Styles presents tips to enhance your resume, style, and boost your confidence.

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What Up Real World: 5 Recent Grads On What’s Next

The panic hits! You are suddenly a second semester senior starting to realize, “Wait, I have to find a job! I need to start making money! I'm not sure what I want to do!” Totally normal. The Washington Post found "only 27% of college grads had a job that was closely related to their major." And though some grads work all of college to secure their dream jobs, most have no clue what field they even want to be in. Does the anxiety ever end?

Maybe.

Fast-forward. 

You are a recent post-grad in your new position. That old familiar panic starts to set in: “How do I feel about my job? Where do I see myself going? Do I even like what I am doing?” In a poll published by the Huff Post it was found "nearly 80% of workers in their 20s, said they want to change career paths." So if you aren't exactly loving your first job...it is completely normal. 

The transition from college into 'the real world' is a learning experience. As a recent college grad myself, I thought who better people to ask than my friends? We're all in the same boat. So I spoke with 5 post-college grads to help us get a clear picture of what the beginning of their journey looks like and where they see themselves going in the future. It's nice to know all 5 grads have their own goals set, but are waiting to see where their paths take them-- one step at a time. 

Emily K. 

Last month I graduated from USC’s Annenberg School for Communication and Journalism. I studied Public Relations and minored in Communications in the Entertainment Industry. Just a few days after graduation, I began my job at Viewpoint, which is a public relations firm located in Beverly Hills. I’m currently working as a Talent Publicity Assistant. The job is exactly what it sounds like. I’ve been working at Viewpoint for about a month now, and every day brings something new. It’s hard to say exactly where I want to end up career-wise, but I could definitely see myself sticking to this path and eventually becoming a publicist. I could also see myself going down other paths in the entertainment industry. Only time will tell!

Zoe S.

I recently graduated from Lehigh University with a double major in sociology and women's studies with a minor in public healthy. Naturally, I had no idea what I wanted to do with that discipline, nor did I have any clue what skill set beyond college it prepared me for. As I proceeded through my college years, I got more and more confused with my own personal expectations post college. I did not know what I wanted to do. I could not envision where I belonged in this massive industry that is carved out for post-grad college kids. All I knew was that I wanted to be in a field that allowed me to interact with people. I love people; talking to different people, connecting with people, learning from as many people as I could. Yes, I would describe myself as a "people person," which to some might be a cop out, but for me it's my truth. I ended up being hired at this amazing company called ChowNow in which people are the focus of the business. We help business set up their online ordering, which may not sound so glamorous or stereotypically lucrative for a recent college grad, but that is false. Not only is it an amazing place to work with an incredible culture that cultivates strong, incredibly ambitious people, but, everyday, it is my mission as an account coordinator to interact with people. I never imagined finding a job that satisfied both my creativity and desire to belong to the growing "trendish" industry, while simultaneously allowing me to exercise my love of people, but, needless to say, I found the job that is absolutely perfect for me. Now, I have no idea where I'll be in 5 years from now or where I'm going in terms of big picture, but I know that I'm one step closer to figuring that out, and that is just alright for me.

Mackenzie H. 

After recently graduating from The George Washington University I am now working as a Recruiting Coordinator at Publicis Health. Publicis Health is the third largest advertising network in the world, and first largest health network! I'm passionate about people and their careers, as a recruiting coordinator I pay an integral part of the Talent Acquisition process. Even though I'm just starting out, I see myself working hard to lead a Talent Acquisition team to facilitate growth and change within a health-based organization.

Nina B.           

I just recently graduated from the University of Arizona with a degree in Elementary Education. For the summer I am working with a non-profit whose goal is to promote literacy for children coming from lower socioeconomic backgrounds and LAUSD schools. In August I will be starting a job as a teachers assistant in a second grade classroom. However, next year I hope to have a classroom of my own and eventually go back to school to receive my masters in Special Education. My future is very undecided, but for now that is the plan.

Emily P. 

I just recently graduated from the University of Michigan. I am now moving to Austin to start my career at Facebook as an SMB Account Manager. I have always been fascinated with the interconnectivity of organizations through the shared purpose of helping others in their communities. I see Facebook as the perfect place to jumpstart my career as it is a platform for connecting people and organizations on a worldwide scale. I hope to continue to strengthen my knowledge of change management, practical development skills and positive leadership practices while gaining invaluable experience from the incredible people I will have the chance to work with.  My ultimate goal is to strive for impactful change that has the ability make a difference on multiple levels - helping communities join together to change lives through corporate social responsibility.

Every person starts somewhere. Each person has their own individual journey. Hopefully the experiences shared by these recent college grads can help the rest of us feel a bit more at ease and accepting of our unknown paths. 

Are you a recent grad in a job that you're MEH... about? Or maybe you LOVE what you're doing. We'd love to hear from you either way... Hit us in the comments below. 

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#Careergoals + #Hairgoals: Find Out Why This Celeb Stylist Is Both

Kristin Ess has been doing hair for more than half of her life. Since she was 15, the hairstylist whose roster includes Lauren Conrad, Lucy Hale, and Halle Berry, has said “yes to anything and everything” that came her way. The stylist and her trademark vibrant redhead has done the salon thing, the editorial jobs, the freelance route, as well as assisting hairdressers she admired for free “a lot.” In 2011 she launched The Beauty Department, aimed at bridging the divide between the glam squad and the every-girl, work she has continued as founder of Kristin Ess Hair. 

Taking on the role of founder it’s only natural that her workload has gotten “more intense,” as there is now “more to see, more to create,” as well as “more to dream up.” But don’t expect her to start slacking as a result. With a new Target collab, she's only getting started.  

“I try to be as original as possible,” says the mane guru. “I don't go on Pinterest and just copy whatever pretty visuals I see. I don't creep other hairdressers and copy what they do. I do my research and try to bring something inspiring to the table.”

Despite her superhuman hair prowess and boss ass hair flips (see: above photo), the mane goddess is mortal. Over the holidays Kristin says she was walking about her house crying, wondering if she would ever sleep again. Between The Beauty Department relaunch, Kristin Ess Hair, the steady stream of content creator, travel, and being down two assistants, she had averaged between three to four hours a night for four days. “I actually googled, ‘Can you die from exhaustion?’” 

She didn’t. 

The hairstylist doesn’t set goals, something she says may be “a big no no according to some, but so far it’s worked for me.” She also doesn’t have habits or routine. “The one and only habit I have is brushing my teeth.” 

As for her relationship to herself and career she’s keeping it real. “I think I've started to judge myself a little bit more in the last five years,” Kristin openly shares, “which I never did before. I thought I would have launched my line sooner, I thought I would have traveled more, I thought I would have lost weight, I thought I'd be more organized, I thought I would have a bigger team. I never would have thought those things about myself 10 years ago. But you get into your 30s and you start being a little harder on yourself. I catch myself in the moment, almost every time. I stop, mentally step back and look at what I am/do/have experienced and I remember I'm doing fucking great.”

When her clients feel good, she feels good. And her number one takeaway for them when they leave her chair is that “That they've been heard. That I get what they want and that I can deliver on what they've asked for.” It’s simple, but powerful and is in harmony with what she sees as one of the next big trends in beauty. “We're breaking down the walls of overpriced beauty!” she exclaims.  

In an industry not known for being soft, rather one that Kristin says “can be very competitive and sometimes nasty,” she’s focused on a positive future. Encouraging “women, both friends and people I haven't met, via social media and throwing down all the YAS KWEENS I can. We’re all in this together and no one woman is better than the rest.” 

While it may seem that the follicular feminist's career is on fire ('cause it is), Kristin remembers a past and “very wise” client who told her, "You never want to be on fire. Fires burn out. You always want to be smoking." 

"You never want to be on fire. Fires burn out. You always want to be smoking." 

Tweet this. 

Sound advice that has stayed with her. “I’ve never desired to be the most famous hairstylist on earth. I never needed to have every single celebrity in my chair. I just want to do my job really well for a long time, and hopefully people will love it whether they're famous or not.”

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Kristin will be joining us in Seattle for Create & Cultivate Seattle on September 9th. Nab a ticket now, before they sell out (they always do). 

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We Asked 5 Incredibly Motivated Women One Very Important Question

Do you feel like you’re in the driver’s seat of your career? Even if you work for someone else, you don’t have to be an unwilling passenger. You have the chance every day to create something great. 

So we wanted to know: What Drives You?

What are you motivated by? How do you remain encouraged in cut-throat, 9-9 all-the-time working world?

Read through and then go ahead— take the wheel. You career is all about the journey. 

“My biggest motivation is remembering that it’s not all about me, but the people who may view my work.  It’s easy to get caught up in the selfishness of creating something because at the root of it all, it *is* my name attached to the piece, but ultimately, i’m doing everything for those that don’t know how to use their voice and talent just yet. i also have to remind myself that this path was the only path that i wanted to take when i was a teenager and if 14-year-old Courtney woke up everyday knowing she’d eventually photograph musicians for a living, then the least I could do is fulfill that dream. even when life gets a little rough.” — Courtney Coles, photographer

“I don’t know how to slow down so I am driven by the desire to create something bigger and better every single time we produce a conference. That comes in many forms.  Panels that push the conversation further, mentor power hours that really deliver, and cultivating relationships with brands onsite. There is so much that happens over the phone or email, that when you’re actually able to build relationships with a brand in person, it’s amazing. For instance, Volvo drove their new XC60 into our NYC event but they also provided VIP transport for our panelists and speakers in their XC90. And after seeing ways to integrate in New York – now they are planning something cooler for Seattle. Integration can happen on so many levels and figuring out how creative a brand is willing to be is so much fun. You just never know what a brand will bring to the table and every single moment brings a chance for opportunity. It’s up to me (and you) to grab ahold of the wheel.” —Jaclyn Johnson, CEO Create & Cultivate

“Past professional (and personal) experiences, each with its own lesson, have an amazing way of building on each other and coming together over time. Seeing big ideas come to life by making unexpected connections (and a lot of hard work), drive me to keep on going and see what’s next.”  —Emily Atlier, Marketing Associate, Goop 

“What drives me is the knowledge that the state of the world today was caused by men and women who were not engaged enough in their communities and political processes. That somewhere along the line the narrative of “powerless” was believed, that we still hear the statement of “my vote or voice does not count” when in fact that same vote (or lack thereof) is what got us here today. It is a mere belief that stops most of us from taking our future and lives into our own hands. To change that, I don’t have to cause a mass movement, have millions of dollars, lobby in Washington or convince a senate and the 1% to all of a sudden start looking out for me. No. All I have to do is go into my own family and community and have an empowering conversation, and then another one, and another one...and what’s a simpler solution than that? To make people realize that the future, their future, is not in some politicians hand, but that it is truly and only up to us. Just like it always has been.” —Ann Kleinhenz, co-founder & executive director, Up To Us 

"I always ask the people I meet what they're passionate about, what makes them wake up in the morning; I've found that this is a better indicator of who someone is versus asking what they do for a living. The thing that drives me with my work is the fact that I get to do what I'm passionate about: support artists, build community and use the arts to give back. I recognize that it may not be possible for me to change the whole world, but if I focus on what's in my hands each day (instead of getting bogged down by superfluous details and the "what ifs" of the future), I can make an impact in the world around me; and ripple effects are real.”— Michelle Young, Founder of The Box Presents

So what drives you? Tell us in the comments below! 

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