ABOUT THE EPISODE
Doubling your revenue is no easy task.
You need to set well-defined goals, create meaningful connections with your customers, and discover new distribution channels and marketing opportunities.
Which is something that Elyce Arons knows a thing or two about.
In the midst of a pandemic that has pummeled the fashion industry, the former Co-founder of Kate Spade has led the luxury lifestyle brand Frances Valentine to double (!) its revenue.
Needless to say, I can’t wait to chat with Elyce about how she’s grown the brand exponentially, including the old-school marketing strategy she tapped into to increase the brand’s sales by 40% (!).
EPISODE TOPICS
Her Second Act: Building Frances Valentine
Adapting to the New Online Retail Space
Why She Recommends a Mix of DTC, Wholesale & Retail
Why Pop-Ups Are the Best Way to Test New Markets
The Importance of Regional Retail Spaces
How She Doubled Her Revenue During the Pandemic
Where She Puts The Majority of Her Marketing Dollars
What She Pulls Inspiration From In The Design Process
Her Predictions on Major Fashion Industry Shifts
RESOURCES
To connect with Elyce Arons click HERE
To connect with Jaclyn Johnson click HERE
To learn more about Frances Valentine click HERE
To follow along with Create & Cultivate click HERE
To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)
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