Desk-Side: This Fitness Influencer Shares Her Best Tip To Grow Your Following
“Always remember that comparison is the thief of joy. You are you, and that is your power.”
Katie Austin’s energy is infectious. The fitness personality and TV host genuinely wants to make people feel good—including herself—and that work all starts in her home office (where she keeps a set of weights, of course). Today, we’re partnering with Glade® Essentials Room Mist to share the story behind Katie’s successful brand. Read on to hear what motivates her and what she loves most about her job.
Q: Where’s home to you?
A: I was born and raised in Alexandria, VA, so I’m an East Coast girl at heart. But I went to USC, so I now live in Los Angeles. I’ve been working here for approximately three years post-grad and am absolutely loving LA.
Q: What is self-care to you?
A: So it might seem a little bit cliche, but the thing that I love to do for self-care, and my definition of self-care is obviously taking care of my body inside and out.
Q: What’s your go-to treat for a productive day?
A: I like to make myself a smoothie to keep me energized throughout the whole entire day.
Q: What productivity tips do you have?
A: My number one tip for productivity is to wake up early in the morning. I always feel more ambitious. There’s just something about a morning vibe where you just get stuff done. I also love to keep my home office fresh to keep my mind up to par. I like natural light, I can’t have clutter, and I love the Glade® Essentials Room Mist to keep my space always feeling fresh.
Q: What have you been working on lately?
A: So I am currently working on some new app updates for my membership program, which is a new workout every single day. So if you haven’t checked it out, make sure you check it out! Plus, I am always working on revamping some of my activewear line, which is always entertaining and fun.
Q: What’s the hardest part about being an influencer?
A: The hardest part is definitely scrolling through Instagram and comparing myself to other girls and other influencers out there. So always remember that comparison is the thief of joy. You are you, and that is your power.
“Always remember that comparison is the thief of joy.
You are you, and that is your power.”
Q: What advice do you have for someone looking to grow their following?
A: The advice that I would give to someone trying to grow their following is just to stay authentic and true to yourself. Plus, that consistent content will always take you far.
Q: You keep weights at your desk—why?
A: Yes! I like to just pump it up every now and then when I feel like I’m getting in a little bit of a work rut. It helps boost your brainpower actually.
Q: What would you do if you had more free time?
A: If I had more free time, I would definitely be traveling more (as if I don’t travel enough already). But that’s definitely on my list. Plus I love sports a lot so I want to be involved in more sports any way I possibly can. Anything recreational or club, even ping pong.
Q: What do you think you would do if you weren’t a fitness influencer?
A: I would have to say what sets me apart, why I’m different is my bubbly personality. So in my next life I would have to say that I would be a pop star because I’m an amazing shower singer, I love to dance, and I love to be the center of attention. Just kidding!
Q: What’s the best part of being an influencer?
A: I would have to say the best part about my job is being my own boss, which is so fun. But at the same time that means I have to keep myself accountable 24/7, which can be kind of hard to stay motivated that much. Then I’d have to say the most rewarding part about what I do is helping other girls live their best life. It’s so gratifying to hear when other girls have gained that confidence and gained that self-love.
See Katie’s full interview below:
MORE ON THE BLOG
Desk-Side: This Actor & Blogger Shares How She Finds Balance When Working From Home
“The best part about being a blogger is getting to connect with women from all over the world.”
Courtney Halverson is a busy woman. An actor by day and an influencer—well, also by day, she spends her waking hours running lines, shooting content, and blogging about all of it on her site, Pretty Little Fawn. So when she gets time to relax, she really takes advantage. We partnered with Glade® Essentials Room Mist to hear how Courtney puts a little balance in her hustle—read on below!
Q: How long have you been in Los Angeles?
A: I’ve lived in LA for about six years.
Q: What’s something most people don’t know about you?
A: Fun fact about myself, I can turn the shower on with my feet.
Q: How long have you been acting? What do you love most about it?
A: I have been working as an actress since I was a kid. I actually just had a film come out set in the 1950s, which is great because I love all things vintage. But the best part about being an actress, is getting to become a lot of different people. I mean, I have worn a lot of different hats.
Q: What are your essential tools when prepping for a role?
A: A cup of coffee (needed), a highlighter, and whatever script I’m currently working on.
Q: What’s your favorite room in your house?
A: My favorite part of the house is definitely the cloffice (closet-office). It’s definitely my happy place in the house because it’s where I get to work on my other job of being a blogger. It’s where I style looks, create content, and do what I call “research,” a.k.a. reading magazines.
Q: Since you work from home a lot of the time, how do you instill work/life balance in your space?
A: After a long day of learning lines and writing blog posts, I like to relax in my living room. For me, it’s all about unwinding and setting the mood. The Glade® Essentials Room Mist is my go-to—I love the Mandarin & Mimosa scent. It helps clear my mind and let me know work is done for the day.
“The best part about being a blogger is getting to connect with women from all over the world. ”
Q: Who is your style icon?
A: 100 percent Alexa Chung.
Q: What’s the best part about being a blogger?
A: The best part about being a blogger is getting to connect with women from all over the world. Second best part? Creating content.
See Courtney’s full interview below:
MORE ON THE BLOG
How the C&C Team Finds Inspiration in the Everyday
From long walks to team bonding, here’s how we get inspired each day.
Here at C&C, our team is constantly on the go. Down time is rare, so when we’re able to relax, we really make the most of it. Many of us like to do a little digital detox time and step away from our phones, while others chill out with a good Netflix binge. Regardless, we know recharging is integral to getting inspired for when we step back into the office. That’s why we partnered with Glade® at our ATX popup to bring you an immersive self-care experience complete with a manicure bar—and now, we’re bringing you some of our favorite ways to find inspiration in the everyday. Glade Essentials Room Mist is the perfect way to wind down after a long day (psst…the Mandarin & Mimosa scent smells like the inside of an Anthro store!).
Below, our team shares their favorite ways to get inspired each day.
“Reading the news always helps put things in perspective for me. I feel inspired by people overcoming great (or awful) things and it helps to level-set my worries about problems I'm facing so they feel more manageable.”
- Heather Records, VP of Marketing
“I get my inspiration from my team and their hard work!”
- Alyssa Torma, Junior Producer
“I find inspiration by taking a few minutes to myself in the morning to stretch, spray my favorite fragrance (it’s currently Glade’s Mandarin & Mimosa Essentials Room Mist!), and try to clear my mind to prepare for the day ahead.”
- Chelsea Evers, Editorial Director
“I find inspiration by having an innovative approach to my work. I ask myself, ‘How can I cut budgets and do something new and different for half the cost? How do I solve this logistical issue and find a way for 1000 attendees and 200 sponsors to move through one space seamlessly?’ It’s like a puzzle and I get inspired by solving it!”
- Lainey DePompa, Senior Producer
“Turning off my phone and going for a walk with no distractions, just some me time, lets me actually look around at what’s going on in beautiful LA.”
- Elyse Wasserstrom, Account Manager
“Pinterest inspires me in so many ways, from my personal style to design inspiration to meal prepping ideas. I love a good Pinterest scroll when I need some inspiration during my day.”
- Tyeal Howell, Marketing Manager
“Taking my dog for a walk around the neighborhood gives me a chance to disconnect and think clearly.”
- Caitlin Shier, Director of Accounts & Brand Marketing
Your turn: How do you find inspiration in the everyday?
MORE ON THE BLOG