17 Successful Women Share the Insightful Books That Supercharged Their Careers

In this age of information, we have everything we need to start a new business, create a website, or set up a budget right at our fingertips—Google is a powerful tool. But sometimes you need a deep dive into the topic to truly understand the scope of what’s required from every angle—that’s when we turn to books. In our series, Turning a Page, we ask successful people to share their go-to tomes that helped transform their business, career, or money mindset. Whether you listen to them or need to physically flip the pages (and write notes or underline the text like us!), there is so much power in self-educating. Ready to turn a page in your career? These books will help take you there.

Photo: ColorJoy Stock by Christina Jones Photography

Our career roadmaps are typically anything but linear. In fact, there are often many different paths to find success, which can make navigating the process that much more difficult. Fortunately, an abundance of trailblazing leaders have paved the way to show us that anything is possible, and many of their journeys have been documented in powerful books that are readily available to us.

To narrow down the seemingly endless options out there, we tapped 17 incredible women to uncover the books that have supercharged their careers, helped them land promotions, lead companies, and, ultimately, shaped the ways they’re positively impacting the world around them. Their recommendations—like their backgrounds—are eclectic. They include titles from a corporate lens, an entrepreneurial perspective, and even the viewpoint of a symphony orchestra player turned consultant. 

Emily Chen

Founder of Emcstudioco

The Book: “You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life” by Jen Sincerio

The Key Takeaway: As creatives and entrepreneurs, we so often fall into the mindset of scarcity. This book helped me shift my mindset when I was starting my creative studio and first entrepreneurial venture. It made me realize we are all born with innate gifts and that fulfilling our purpose allows others around us to step into theirs.

Samantha Patil

Co-Founder and CEO of Well Traveled

The Book: “Everything Is Figureoutable” by Marie Forleo

The Key Takeaway: A couple of years ago I made the decision to walk away from my stable and successful career that I'd put 10 years of work into building. I dove into the path of entrepreneurship and I couldn't be happier that I did. Entrepreneurship is scary, exciting, frustrating, exhausting, and thrilling all the time and I wouldn't have it any other way. I read Forleo's book not long after taking the plunge into running my own business and now have the words "everything is figureoutable" in a frame on my desk. The minute I start to think, "What am I doing? I don't know how to do this!" I look at those words and I get back to work. I've realized I'm stronger, more capable, and more resilient than I ever imagined, and Forleo's book and these words often help me give myself the pep talk I need whenever I'm feeling overwhelmed.

Yewande Faloyin

Founder and CEO of OTITỌ Leadership Coaching & Consulting

The Book: “Lost Connections: Why You’re Depressed and How to Find Hope” by Johann Hari 

The Key Takeaway: After two years of exhaustion and burnout, “Lost Connections” reminded me that I am so much more than what I do. It emphasized the significance of connecting to more than just my work for success, fulfillment, and satisfaction. This book would benefit anyone seeking to find true, lasting success in all areas of their life, recognizing that when we thrive in one area, it elevates the others! Understanding how depression can result from one being disconnected from different yet equally important areas in one's life helped me to confidently quit my consulting job at McKinsey and build a business that I love in a way that connects with, supports, and amplifies all other areas of my life.

Olivia Bowser

Founder and CEO of Liberate

The Book: “The Power of Now: A Guide to Spiritual Enlightenment” by Eckhart Tolle

The Key Takeaway: Each page opened my eyes to what life could feel like when living fully embodied in the here and now. I realized that I had so often been consumed by obsessing about the past or ruminating over the future that I was missing what was right in front of me. By living for the now, I can create positive change, be a better leader, and be the best version of myself.

Sophia Sunwoo

Founder and Principal of Ascent Strategy

The Book: “Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making” Machine by Mike Michalowicz

The Key Takeaway: I have never met an entrepreneur who has read this book and hasn’t raved about how drastically it has changed how they manage their money and helped them turn a profit in their business. There really isn’t anyone who wouldn’t benefit from this book—it’s simply genius and sets you up to always have cash on hand for payroll and to self-fund any desired investments for your business. If you want to boost your financial literacy and wield your money to your desires, read this book.

Sam Ogborn

Founder and CEO of Once + More

The Book: “Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are” by Seth Stephens-Davidowitz

The Key Takeaway: This book helped me understand the socially acceptable conversations we all have versus our personal, inner thoughts, and feelings. This book has been invaluable for my career as it's helped me understand true human nature and the importance of reading between the lines.

Mariya Leona Illarionova

Founder and Creative Director of Wild Side Studio

The Book: “Start Something That Matters” by Blake Mycoskie 

The Key Takeaway: This book changed my perspective on business and pivoted my career. At the time, I was working in a laboratory at Brookfield Zoo. The book inspired me to quit the lab, dive into the startup world, and eventually start my own business. Mycoskie taught me that we can use capitalism as a tool to redistribute wealth and better our planet. I recommend this book to anyone who feels let down by society and the professional world. Reading it gave me the momentum to follow my heart and to be the change I wish to see in the world.

Lori Abichandani

Founder and Brand Strategist at A Big Idea

The Book: “Setting the Table: The Transforming Power of Hospitality in Business” by Danny Meyer

The Key Takeaway: I love this book—so much of my philosophy on life and business has been shaped by it. It emphasizes the importance of self-awareness, cultivating strong culture, leading with generosity, and building to last instead of building for trends. It's truly a timeless read. While set in the hospitality industry, there are lessons to be found for anyone building a company from the ground up. I highly recommend it to entrepreneurs or aspiring entrepreneurs of all kinds.

Alex Cooley

Founder of AC Electric

The Book: “The Path of Least Resistance: Learning to Become the Creative Force in Your Own Life” by Robert Fritz

The Key Takeaway: This is not a business book. Robert Fritz is a symphony orchestra player turned consultant of all things. The book's main idea is that addressing life, business, and societal concerns is not just about tackling its problems but about envisioning an altogether new, idealized vision. This implementation with structural change is a powerful perspective on how to solve nearly any situation. It's the first book I have my clients read and is so great for anyone who wants to own a vision and make a big impact in their industry and society.

Maiko Sakai

Founder and Lead Strategist at Airtight Concepts

The Book: “Radical Candor (Be a Kick-Ass Boss Without Losing Your Humanity)” by Kim Scott

The Key Takeaway: The revised version is key because the newly added parts clarify Scott’s true intention for the framework as well as her definition of radical candor, which was misunderstood and meme’d when the first edition was released. This is one of those books that makes me say, “I wish I’d written it!” with the utmost respect. Scott’s decision to work on the revised version and how sincere and transparent she was with the process left me thinking about how to revamp my work and my business for days. I was deeply inspired by her candid ways to continuously improve the framework she created and truly walk the walk as a boss and as an entrepreneur. I highly recommend this book to all entrepreneurs who aspire to create their own intellectual property but have doubts creeping up and/or are planning on building and nurturing a kick-ass team for their businesses.

Kim Kaupe

Founder of Bright Ideas Only

The Book: “Hearts, Smarts, Guts and Luck: What It Takes to Be an Entrepreneur and Build a Great Business” by Anthony Tjan, Richard Harrington, and Tsun-Yan Hsieh

The Key Takeaway: This was the first book to help me understand what my entrepreneurial mapping was thanks to their first-ever Entrepreneurial Aptitude Test. I could see where my strengths, weaknesses, and opportunities were when it came to building my business and expanding my dreams. I recommend it to anyone who wants to start a company or lead change.

Melinda Wang

Founder of MW Projects

The Book: “Surely You’re Joking, Mr. Feynman! Adventures of a Curious Character” by Richard P. Feynman

The Key Takeaway: I came across this book by Nobel Prize-winning physicist Richard Feynman when I was in middle school and only recently did I realize how much it impacted my life, both professionally and personally. This semi-autobiographical book is a collection of anecdotes of Feynman’s adventures in theoretical physics, Brazilian samba, academia, visual art, safe-cracking, and more. Words of wisdom about authentic knowledge, intellectual idealism, and the importance of following through on curiosities flow throughout the stories. Meeting this self-professed curious character inspired me to not only follow my passions across art, law, and entrepreneurship but to go deep and always challenge myself to learn more.

Lauren Rosenthal

Founder and Chief Chick of Birdie

The Book: “The Paradox of Choice: Why Less Is More” by Barry Schwartz

The Key Takeaway: This book finally gave me a term to explain what I'm addressing with my app, Birdie! So many people are familiar with the book that as soon as I bring up "The Paradox of Choice" everyone understands the issue and how important it is to solve. I believe everyone can benefit from this book. We are all so inundated with options on a daily basis, so better understanding how the paradox of choice impacts us can help change our mindset and reduce unnecessary stress and anxiety.

Lori Sussle Bonanni

Founder and Communications Consultant at Elssus, LLC

The Book: “Vagabonding: An Uncommon Guide to the Art of Long-Term World Travel” by Rolf Potts

The Key Takeaway: I read this for the first time while traveling solo during my career break in South America nearly a decade ago. Travel is a real-life choose-your-own-adventure novel, especially if you travel without being tethered to an itinerary like me. Ultimately, the benefits of travel—curiosity, creativity, flexibility, and an increased tolerance for uncertainty—make me a stronger entrepreneur.

Dina Kaplan

Founder and CEO of The Path

The Book: “The Surrender Experiment: My Journey into Life's Perfection” by Michael A. Singer

The Key Takeaway: Singer shows how much we can change our lives, and our careers, by making new choices about how we want to live. He also shows that it is possible to lead a company while being kind and ethical. I think about the decisions he made constantly as I remind myself that I can change my life—and the lives of others—by always choosing to act ethically, and that I can lead my team by being strong but also caring. This book will benefit people leading companies or teams or really anyone open to believing they have the power within themselves to be happy and to control their destiny.

Wadeeha Jackson

Director of Compliance and Ops at HXRO Game Ltd

The Book: “Expect to Win: 10 Proven Strategies for Thriving in the Workplace” by Carla Harris 

The Key Takeaway: “Expect to Win” was a game-changer for me during the earlier part of my career in the finance industry. For me, the key takeaway was the importance of having a sponsor. As a young professional, you usually seek seasoned professionals for mentorship. Throughout the book, Harris points out that a sponsor provides influence and expresses a willingness to advocate on your behalf. Unlike mentorship, sponsors serve as a direct pipeline toward unique opportunities to push your career forward.

Trish Boes

Leadership and Life Coach at Soul Leadership Solutions, LLC

The Book: “The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are” by Brené Brown

The Key Takeaway: This book totally rocked my world and is one of the reasons why I chose to become a leadership coach years ago. It introduced me to the concept of perfectionism, which, eight years ago, I didn't know was a thing. I realized that I was a perfectionist and that a lot of the things I was doing in my career were based around people-pleasing and avoiding feelings of shame, which eventually led to my burnout. I still read this book regularly because it reminds me to lean into vulnerability and prioritize wholehearted living, which means engaging in our own lives from a place of courage and worthiness. This is a must-read for anyone who wants to reconnect with their own brilliance and to let go of feelings of burnout, imposter syndrome, or constant self-judgment.

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“Don’t Take the First Offer” and More Negotiating Advice to Close the Gender Pay Gap From Jennifer Justice

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Here’s a startling statistic: 20% of women never negotiate. To put that into context, a woman who doesn’t negotiate her starting salary upon graduating from college will lose between $650,000 and $1 million over the course of a 45-year career, according to Harvard Business Review. In order to close the gender pay gap, we need to narrow the gender negotiation gap. However, we know that’s easier said than done.

For tips on how to negotiate, we turned to none other than Jennifer Justice, a former music attorney who has orchestrated major deals for artists like Beyoncé and Rihanna. Justice (and yes, that’s her real name) has spent much of her career working to close the gender pay gap and even founded The Justice Dept., a management, strategy, and legal firm that works almost exclusively with women, in order to help more women succeed in business and get paid what they’re worth.

Ahead, Justice reveals how she’s navigated negotiations as a woman in a traditionally male-dominated industry and shares her top three tips for getting what you want once you’re at the negotiating table.

CREATE & CULTIVATE: You’ve worked with some of the hardest-working women in the music industry, including Beyoncé. What have you learned from negotiating deals for some of the most successful women in the business? 

JENNIFER JUSTICE: I have learned that women do much better having female advocates. We think differently, we assess risk differently, we go through different life changes, so we need our advocates to understand how we think. We aren’t brought up with business vernacular, and female advocates understand this. We need to embrace our changes and find the advocates who understand this about us.  

Can you tell us about the first major deal you negotiated for a female professional in the music industry? What went right and what went wrong? When did you first notice the glaring gender pay gap in the industry?

I was representing women and men in the industry. I did a deal with a major publishing company for an entry-level director executive who was male—he was offered off the bat $130k. He hadn’t signed anyone yet (ie. brought in any revenue) and they were paying him for potential.

I then did a deal for the senior director for the same department—female—and her first offer was $90k. I was outraged. Why was this okay? Not only with the company, but in general? I fought for her and fought for her and they raised it to $100k but said she didn’t have enough experience yet.

So moral of the story was: men get hired on potential and women for experience. This is still true to this day and there is a ton of research to back it up.  

“Try to do business with as many women as you can. Build each other up so we have our own table instead of asking for a seat at a table you don’t even really want to be at.”

— Jennifer Justice, CEO & Founder, The Justice Dept.

How have you navigated negotiations as a woman in a traditionally male-dominated industry? Have you found that men in the room treat you differently? How have you overcome that and earned the respect you have today? What advice can you share?

As a woman, I had to repeat myself all the time and be relentless to get what I wanted. Men definitely treated me differently, from flirting, to calling me “kiddo,” “sweetie,” and “honey,” to total sexual harassment, offering me the deal if I gave them what they wanted. 

But I didn’t let it stop me. I just kept going and getting the best deals I could. I was relentless and probably got my way mostly because not only was I right, they couldn’t get me to stop.I nagged them to death. After a while, I was experienced enough with enough years and reputation behind me that I didn’t have to use those tactics, but I shouldn’t have had to in the first place.

My advice: be relentless and call it out if you see the same misogynistic behavior. Try to do business with as many women as you can. Build each other up so we have our own table instead of asking for a seat at a table you don’t even really want to be at.

Negotiating—especially for money—takes confidence. Is this something that comes naturally to you or did you have to work on it? How did you develop that skill set? What advice can you share on cultivating confidence? 

It’s always easy negotiating for money for someone else. It’s not easy doing it for yourself—even for me. There is a saying, any lawyer that represents themselves has a fool for a client.  Same applies to you—try to have someone else negotiate. If you can’t or can’t afford it, you need to practice, you need to pretend you are negotiating for your kids—because that is who you represent, ultimately—not your job, but your family or whatever else you really love. Do it for them and it will make it so much easier!

How do you determine your worth so you can fight for what you deserve as well as for what your clients deserve in a negotiation? What tips can you share for others trying to determine their worth before walking into a negotiation?

My worth is my experience. What takes me 15 minutes could take others hours. I should get paid more for that and I do. I look at the market rates, my experience, my expertise, and I ask others how they charge. I do the same for my clients. Women do a lot of “free” work and give a lot of “free” advice. We need to charge for it—all of it—and really embrace that we are worth it. So you can have an hour of my time, after that, I deserve to get paid for my advice.  

“More money in women’s hands means more money in the economy—we control 80% of the purchasing power. Pay us and we will make the world a better place.  ”

— Jennifer Justice, CEO & Founder, The Justice Dept.

You’ve spent much of your career working to close the gender pay gap. What still needs to change in order for us to level the playing field?  

We all need to acknowledge that it exists, first of all.  Don’t say, “Oh, we have a lot of women at our company—over 50%.” Having women at the company isn’t the issue. It’s having women on the board (more than two), having women in the C-suite (more than two of them) in decision making and revenue-generating roles where their decisions are heard and implemented because they are running the companies. Then we all need to make it happen and keep it that way.

To me, there is an urgency. We should fight for it because we are 50% of the population. Equal pay is necessary on a human level, but also on a financial level. Companies do better when they have women on their boards, women in the exec decision-making roles, and more money in women’s hands means more money in the economy—we control 80% of the purchasing power. Pay us and we will make the world a better place.   

We can only imagine that you’ve negotiated hundreds of deals at this point, so we’d love to know: What are your top three negotiation tips? How do you enter a negotiation with confidence and secure the deal?

The first tip is to actually negotiate. Don’t take the first offer. Second, do your homework. Ask to see what the market is for what you are negotiating, ask people, be prepared.  Third, understand your goals and what you want. Know what you will give and what you absolutely must have so if you don’t get it, you can walk away.

This story was originally published on March 31, 2020, and has since been updated.

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I Got 20 Female Entrepreneurs Together and *This* Is Their Biggest Problem

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At an entrepreneurial meetup I hosted recently, I asked everyone to think of a high-end offer for their audience. Most of the women in the room had never offered anything at a premium price, but I was shocked when someone started telling the group about her experience doing so. “I run a successful, high-end seven-figure company, and have for over a decade, but every time I finish the year, I’m disappointed with profit margins hardly over 30%,” one entrepreneur told us. 

She went on to explain that she charged a lot, but would also sometimes tell her clients that they didn’t need to pay for that month’s work or she would offer to do certain expensive tasks for free. Woah. High-end, but still scraping by? Not okay. But she’s not the only one. According to this study, self-employed men earn 28% more than self-employed women. Why is this? In my experience, it’s usually because women don’t charge enough for their services or they try to be too generous, which then leaves them with measly profit margins.

By and large, the #1 problem female entrepreneurs have is asking for an amount that not only covers costs but also leaves them with a healthy 70% profit margin. Here are three things you can do to reverse this and make more money in business.

1. Fire some clients. 

If you have a client who doesn't want to pay what you're worth, don't hold on to them. Lovingly let them go. This will create space for more clients to come in that will gladly pay whatever rate you charge. And the secret truth is that the highest-paying clients are the easiest to work with, but you can’t serve them if you’re too busy with clients who don’t value you or your work. Trust that there’s more where that came from, set your boundaries, let difficult clients go, and focus on attracting higher-end clients that love you.

2. Overcompensate for costs. 

If you think you need to charge $5,000 to cover costs and turn a profit, my advice is to double that. When you price an offering, putting in a buffer amount allows wiggle room for you to cover any extra time or expenses spent on a project. It’ll also ensure that if you need to hire help or invest in new material you won’t go in the red. This is especially important for product-based or project-based businesses that go off of cost estimates. Overestimate costs so that you can a) make more money and b) overdeliver on your service. 

3. Charge a premium price. 

To me, premium means anything above $1,000 a month. If you're charging a premium, you can take on fewer clients, do better work with them, but not suffer the loss of profit. You can have multiple tiers of offers to serve your client base, but having at least one premium offer is such a game-changer when it comes to scaling your business. Raise your rates and watch the magic happen as you work less and earn more. 

I don’t know about you, but I’m done seeing women settling for “enough.” Setting the bar high for yourself and your business means you aren’t just a newbie in your field, you’re an expert. What naturally follows is increased profits and better clients. 

“If you have a client who doesn't want to pay what you're worth, don't hold on to them.”

—Kimberly Lucht, Business Coach

About the author: Kimberly Lucht is a business coach who helps women make their first six figures doing what they love. She’s been featured in Money, Business Insider, Well + Good, Greatist, Create & Cultivate, and more.

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5 Things You Need to Know Before Raising Money for Your Startup

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Asking for money is rarely fun. But it’s especially tough—and often futile—for women. Why? We’re less likely to get a raise at work, even though we ask at the same rate as men. And we’re especially unlikely to get money for our startups since only 2.2% of all venture capital goes to female founders. (The percentages are even worse for women of color.)

Even for those women who successfully ask this question, it’s as I write in my book Startup Money Made Easy: The Inc. Guide to Every Financial Question About Starting, Running, and Growing Your Business, “seeking outside money is a daunting, grinding, tedious process.” It can go horribly wrong. But raising money can also go tremendously well if you do your homework, network like crazy, and get lucky.

Over the course of nearly five years of reporting and editing money coverage at Inc., I’ve interviewed many successful women founders. Some of them avoided raising outside money entirely; others have raised tens of millions of dollars. So if you’re ready to take the VC plunge—or to start off by asking friends and family to back your business.

Here are five things to know about raising money for your startup.

You don’t necessarily need to do it.

VC-backed startups like Uber, WeWork, and Airbnb get a lot of the headlines, but most startups never ask outside investors for money and many thrive regardless. Take S’well: Founder and CEO Sarah Kauss turned her high-design water bottles into a $100 million business without ever taking outside investment.

There’s an increasing number of women funding women.

While traditional VC has a long way to go to close the gender gap, there is a growing number of investment firms focused on women-led startups. Some examples are Arlan Hamilton’s Backstage Capital, Susan Lyne’s BBG Ventures, and Anu Duggal’s Female Founders Fund. Women founders, meanwhile, told Inc. that female investors often better understand their target markets.

Still, it’s often a slog.

“When you see company after company raising money, you get the outside-in perception: ‘It's not that difficult if they can do it.‘ But this is not the case,” Policygenius co-founder and CEO Jennifer Fitzgerald told me about her initial fundraising expectations. “It was a very fruitless and frustrating few months,” she adds. Fitzgerald and her co-founder eventually raised their seed round through small checks from about 50 friends and family members, “which is a painful way to do it, but we had to get it done,” she recalled.

It can also be exhilarating.

“Raising money was a year and a half of my life, and I loved every minute of it. Boy, was it grinding and difficult,” Christina Tosi, the pastry chef who’s now the founder and CEO of Milk Bar, told me last year. “You're going to war … and not necessarily in a negative way. It doesn't have to be argumentative.”

It matters who your partners are.

Don’t accept just any investment. As your business grows, you’ll want to make sure you and your investors can agree on what’s best for the business (unless you want to try to buy them out). As Tosi put it, “You can't do a good deal with bad people, and you can't do a bad deal with good people.”

About the author: Maria Aspan is an award-winning business journalist and an editor-at-large at Inc. Magazine, where she oversees money coverage and writes about startups, technology, finance, and gender. She has also covered business and finance for The New York Times, Thomson Reuters, and American Banker. At the latter, she served as national editor and covered the 2008 financial crisis and its aftermath.

This post was originally published on March 11, 2019, and has since been updated.

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Start Now—Everything You Should Be Doing to Save as Much Money Possible

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I’m going to humblebrag here; I’m pretty good at saving money. Moreover, I’m not the only one . According to this Fortune article, one in six millennials has at least $100K in savings. So what’s the trick? How do you make it easier to save?

I’ve tried numerous budgeting methods. Everything from detailed budget sheets that outlined where every dollar should go, to analyzing my bank statements each month to see where I can cut down on extra spending. As well-intentioned as these ideas are, I couldn’t stick with them. After a month or two, the task becomes tedious. Eventually, I’d give up and start over with another method, determined that this time, this one would stick.

Ultimately, saving money is not a complicated matter; you simply must spend less than you earn. A “good” budget is one you can maintain. Consistency is key. So how do you remain consistent? Automate your savings.

You need to make saving money as easy and automatic as possible. Otherwise, you’re not going to do it. The premise is straightforward: save a percentage of your income each month by diverting money directly into your savings account. That’s it!

But how much should you save? And how exactly do you do this? Read on to find out.

#1: Calculate Your Expenses

Total how much you spend on necessities — rent, food, utilities, gas/transportation, phone bill, etc. Next, determine how much you spend on optional, “nice-to-have” items or activities — clothing, entertainment, travel, etc.

#2 Find Your Net Monthly Income

This is the total amount of money you bring in after taxes. Subtract your total expenses from your net monthly income. How much is left? What percentage of your monthly income remains? Can you cut anything else to save a little more? Make sure to keep some wiggle room, however, because if you don’t, you will get fed up and won’t stick to the plan.

#3 Save 10–30% of Your Monthly Income

If you can save more, that’s great! If saving 10% feels likes a stretch, start small, even if it’s just $20 a month. However, I would challenge you to look at your expenses and really evaluate if all are necessary.

#4 Automate

Once you have this information figured out, the next step is to automate it.

If you get a monthly paycheck, send the percentage you’re saving directly into your savings account. The rest can be directly deposited into your checking account.

Here’s an example:

Monthly Net Income: $4,500

Monthly Expenses: $3,600

Remaining: $900

Automate. Move:

• $900, or 20% of your monthly net income to be directly deposited into your savings account.

• $3,600, or 80% of your monthly net income to be directly deposited into your checking account.

Now, you can spend what is your checking account (although that doesn’t mean you have to spend the entire amount each month). Also, don’t touch what is in your savings. Do everything you can to leave your savings account alone. Once your savings gets to a specific amount, take a portion and invest that money instead of keeping it in your bank account. That’s it!

A few words of caution: you might be tempted to manually put a specific amount into savings and checking each month instead of automating this task. Don’t do this. Why? Because you’re giving yourself a monthly task to do. And let’s be real, you’re not going to do this consistently. You’ll get busy and forget, or be tempted to put in $400 this month because of XYZ reasons.

Hold yourself accountable and automate this task. If you have to transfer money from your savings back into your checking account for a particular reason one month, that’s fine. However, make that a task you have to do occasionally, not the other way around. Limit the temptations to save less!

I’ve found this method to be the easiest and most straightforward way to save money each month. Experiment if this method works for you. Do you have another plan that works for you? Let me know! Leave a comment below or feel free to reach out to me on Instagram @KellieCockrell. In the meantime, cheers to saving money!

By: Kellie Cockrell

This post was originally published on November 6, 2018, and has since been updated.

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This Social Entrepreneur's Career Pivot Is Proof That Pursuing Your Passion Can Be Life-Changing

“Most people thought I was crazy to leave my job for a career they deemed uncertain.”

—Jamila Trimuel, Mentor, Social Entrepreneur, and Philanthropist

Going to work every day should feel like waking up on a Saturday morning. In fact, It should barely feel like work at all. Most people go to work dreading the tasks ahead of them, and I understand because I was the same way. It wasn't until I decided that I wanted a career with more flexibility that I knew I needed to make a change. I remembered when one of my college professors said, "Choose your career based on what you would do for free." At first, it sounded crazy—little did I know he was onto something.

I had a promising career working for one of the country's top hospitals, managing the cancer service line's strategic planning process.  While working for the hospital, I made sure I designated my free time to mentor young Black girls growing up in the Southside of Chicago. I knew that I had a different advantage than other children because I did not lose my father to gun violence or have a mother on drugs. Girls that grew up in these conditions are often overlooked and deemed capable of raising themselves when that is an outrageous task to put on any child, let alone our Black children. 

One Saturday, one of my mentees brought me her résumé and explained she was having a hard time finding a job. After reviewing her resume, I became extremely frustrated because one of her bullet points listed, "Looking for a job." No one thought to tell her this was inappropriate, and I was so overwhelmed because I knew so many other girls were overlooked and made simple mistakes just like this. I realized I needed to change, and my calling wasn't in healthcare. It was in education. 

My passion became my purpose. I started Ladies of Virtue in 2011 to assist young girls who were neglected and passed up because of the ridiculous stereotype that they need less nurturing or support than other children. 

Most people thought I was crazy to leave my job in healthcare for a career they deemed uncertain. Mostly because I applied to a program that only accepted 2% of their applicants. Clearly, it was not their purpose to see because six months later, I received an offer in the two-year residency program. 

Staying in my purpose was not easy in the slightest bit. In what was supposed to be the most extraordinary part of my life, I experienced some of the most devastating losses bringing me to the lowest points of my life. In a chain reaction of events, I lost my mother-in-law to cancer. A few months later, I found out I was pregnant, but I lost the baby to a rare condition after five months. Due to all of the stress, I turned to eating and gained weight at an exponential rate, putting my health at risk once again. 

Everything in me wanted to quit, and I had good reason too, but I knew that it isn't what happens to you in life; it's how you respond to it that matters. Living my purpose meant I had to take care of more than just the girls I was mentoring. My mental and physical health needed to be a priority, as well. If I didn't change my lifestyle, I wouldn't be a healthy vessel for the girls in Ladies of Virtue. Ultimately, bettering my health directly reflected in the girls that I mentored. If  I was good, so were they. 

Throughout my journey of living my purpose, it became more than just mentoring. Ladies of Virtue became a small role in a master plan to better the lives of so many children. There are so many alumni of Ladies of Virtue that would have never ended up in a Ph.D. program like Deidra. Seeing these girls succeed gives me joy, the joy that you feel when you wake up on a Saturday morning. I no longer have the feeling of anticipation that comes with wondering about the future because I love exactly where I am now, living in my purpose. 

About the author: As a mentor, social entrepreneur, and philanthropist, Jamila Trimuel has over ten years of experience in strategic planning and community engagement for nonprofit organizations. Jamila is a Broad Residency alum, a highly competitive leadership program that places participants in high-level managerial positions to help transform our public school systems. Jamila was recognized as Northwestern Memorial Hospital’s Humanitarian Award winner in 2012. She was also recognized as a Change Agent and invited to the United State of Women Summit hosted by the White House in 2016. In 2017, she was recognized by Chicago Scholars for their 35 under 35 Award and received Rush University’s Hidden Figures Award. 

Jamila was one of the 100 community leaders from Chicago (500 in total around the world) invited to attend the inaugural Obama Foundation Summit in 2017. She also won the Coaches Award at the 2018 Social Venture Partners (SVP) Fast Pitch competition for Chicagoland nonprofits. Jamila also presented her Tedx Talk in 2018 entitled, "Make Today Your Saturday. Live a Fulfilled Life of Purpose." Furthermore, in 2018, Jamila was honored alongside Jesse Jackson Sr. with the "Giving a Hand Out to Give a Hand Up" Mentoring Award by the Calahan Foundation. In 2019, Jamila was honored with the Leading Lady Community Award by the Daisie Foundation.

Jamila has a bachelor of science in community health from the University of Illinois Urbana-Champaign and a Master of Science in Health Systems Management from Rush University. She also holds a Masters of Education in Educational Leadership from The Broad Center for Management of School Systems. In addition to the Broad Residency, Jamila graduated from several prestigious leadership programs including the Schweitzer Fellowship and the IMPACT Leadership Development Program founded by the Chicago Urban League and University of Chicago. She is also a Kellogg Executive Scholar from Northwestern University. In addition, she is a Licensed Minister at New Life Covenant – Southeast under the leadership of Pastor John F. Hannah. Jamila resides in the South Loop community with her husband, Damien.

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How to See the Opportunity Around You (Even When You Feel Defeated)

Photo: Color Joy Stock Photography

Life is about seeing the opportunity around you, stepping into the vision you have for yourself, and embracing the work it will take to get there. 

For me, stepping into the vision I have for myself hasn’t always been easy and there has been a ton of imposter syndrome along the way, but leading is about doing scary things and having faith in knowing you were created to do something amazing. 

One thing I know for sure is one bump in the road doesn’t define who you are, or the impact you are meant to have in the world. In fact, if you let it, one bump, or many bumps can inspire you to take the leap to do more with your life. I know this was the case for me. 

One of my major bumps in the road was when I filed for bankruptcy. I was a single mom and not in a financial place to handle everything that was coming my way. I remember leaving the courtroom after my bankruptcy hearing feeling ashamed and embarrassed, but I knew in my heart there was something more out there for me, I only needed to have the courage to go after it. 

It was then I decided to take a leap, bet on myself and move from Ohio to North Carolina with me, my son, our luggage, my last paycheck, and a rental car. I didn’t have a job, but I was willing to bet on myself and had faith the move would create a better life for us.  I was right. 

When you feel defeated, it is critical to see the opportunity and not let the moment define you, or your future.

1. First, it’s okay to feel the emotions that come with feeling defeated. 

It’s normal during tough situations to feel sad, angry, disappointed, embarrassed, frustrated. It’s important to take the time to acknowledge the emotion, so it can be dealt with accordingly. 

When I filed for bankruptcy, I felt ashamed, embarrassed, and irresponsible. I let myself feel all my emotions, I cried and talked it out. As I worked through my emotions, I began to forgive myself, which allowed me to move forward. 

2. Ask yourself, “What is the lesson I can learn from this?” 

As you face your situation, think about the lessons you can or have learned and how your situation can shape your life for the better. 

Thinking about the lessons I learned was a pivotal moment for me because I realized I needed to make more money and be wiser with my financial decisions around money. I needed to think bigger and rethink my career game plan. This big thinking ultimately is what changed my trajectory and situation creating a better life for me and my son. 

Which brings me to...

3. Think about the opportunity around you to change your circumstance. 

There are opportunities all around us. When you are open to seeing them, you create a whole new set of possibilities for yourself. You have to be able to look outside of yourself, your comfort zone, and be ready to be all in to do what it takes to change your situation.

When I moved from Ohio to North Carolina with no real guarantee anything would work out, this motivated me to apply for jobs outside of my original career field and utilize my full experience. I enhanced my education to help me move up the career ladder faster, I moved into upper management and was part of senior management teams in the C-suite.

 Within a few years, my skill set surpassed several of my colleagues and I became the go-to for troubled businesses that needed help with restructuring and streamlining. This experience ultimately is helping me to build my own seven-figure business and helping other entrepreneurs to do the same.    

4. Create an “I never want to be in this situation again” action plan and follow it. 

When life throws us challenges, it’s important to ask how you can not be in the situation again. Use the lessons you learned from Step 2. Think about the steps you need to take, break down those steps into micro-steps, and take real action to achieve your goals. Don’t delay.  

In my situation, after going through what I went through, my action plan was, and is, now to help me never struggle financially again and to make smart financial decisions for my and my family’s future.  

This has helped me to do brave things like start my business, continuously invest in my growth and development, travel the world, buy my home, become the breadwinner for my now blended family of four, and continue to keep doing big and scary things.     

Remember, life is meant to be lived, so it is never too late to step into the life you want to create and to go after more. 

“When you feel defeated, it is critical to see the opportunity and not let the moment define you, or your future.”

—Brandy Mabra, CEO of Savvy Clover Coaching & Consulting

About the Author: Brandy Mabra is the CEO of Savvy Clover Coaching & Consulting and a business and leadership coach. Brandy has 15 years of business management and leadership experience. She has worked in diverse business climates and has turned hot mess businesses into well oiled and profitable machines with engaged teams. Brandy has spent her career building million-dollar empires and now uses her million-dollar skill set to help herself and other women entrepreneurs to do the same. 

Brandy is the founder of Savvy Foundations, a CEO mastermind helping other women show up unapologetically savvy in their CEO role and build a healthy and sustainable business generating multiple-six and seven-figures. Because The CEO Skill Set is the Million Dollar Skill Set. Brandy loves to travel and spend time with her family, she believes you cannot build a business on fumes and CEO breaks are required. You can follow her on Instagram at @savvyclovercoaching.

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Want to Land Your Dream Job? 3 Tips to Get You Closer to Your Career Sweet Spot

Photo: Color Joy Stock

I’ve been helping students, peers, and friends figure out their education and career journeys for nearly fifteen years. I don’t have all the answers, but I’ve learned a great deal about how to craft my own destiny since entering the workforce, despite what at times has felt like I’ve strayed from my course.

Throughout my career journey, I figured out what skills I needed to develop and found a way to pursue my passions, even when my full-time role wasn't exactly my dream job. By taking on different responsibilities and learning opportunities, and by shifting to a different mindset, I continued to set myself apart and diversify my skill set. I’ve relied on some simple career tenets in the companies and roles I’ve had for over a decade—even if they were subconscious at the time—and it’s not surprising that we’re teaching students some of these things through my work at HIVE DIVERSITY.

Regardless of where you are in your own career journey—whether you’re just starting out, thinking about a pivot, or just aren’t exactly at your end goal quite yet—here’s my advice for ensuring you always grow closer to your career sweet spot.

1. It’s okay to accept a role that’s not the job.

This advice may seem obvious since there are many people who aren’t in their dream jobs. However, I’m not guiding you to open the floodgates to start considering anything and everything. If you can envision a path to the role you want from the role you’re considering, it might be worth a shot rather than waiting for the perfect job, especially in a challenging market. I graduated from college during a financial downturn, so I’ve experienced what it’s like to start or pivot a career during a period of uncertainty. I wasn’t in a position financially where I could go too long without a job, so I eventually accepted a role that wasn’t related as closely to my major and to what I wanted to do, but where I could see a path to getting there.

Fast forward to today, and I’m the chief operating officer at HIVE DIVERSITY, a career development and recruiting platform which brings together one unique community of students and recent graduates with employers who value diversity. Our students learn about career development from five levels of gamified content, videos, and resources, which take them from college major and career planning through interview prep. As part of our guidance on selecting a post-grad role, we advise students “as long as the job is not just ‘anything’ it doesn’t have to be everything… just a step in the right direction.” Of course, if you get your dream job, that works, too!

2. Adopt a “yes, and” mentality.

A big part of my work and life approach is informed by design thinking, a human-centered approach to solving problems. To aid in idea-generation, design thinkers will often call upon the mindset of “yes, and” (also used in the world of improv), which involves accepting and building on new ideas, rather than saying no to them. In my experience “Yes, and…” has meant finding something worth accepting in anything that comes my way, and then adding my own spin on it.

When it comes to your career and helping to get closer to what you want and value, “yes, and” can be a great way to ensure you’re not closing doors too quickly that might lead to something useful. A few years ago, I was in a fast-paced customer-facing operations role with a lot to manage and little time to do it. When I was asked to add a new daily task to my to-do list, my initial instinct was to say “No, but…” which I pivoted to a “yes, and.” Yes, I took on the ongoing task, and I amended the ask so that I improved the process itself. I recognized that adding my own twist of process improvement would be a résumé-builder in itself. Not only did this new task eventually take a lot less time to do, but I was able to find value in the initial idea that was sent my way.

3. Proactively seek or create opportunities to work on things you’re interested in.

As you’re on your journey to career nirvana, look for ways to work or volunteer in the areas you’re most interested in if it’s not exactly what you’re doing full-time. You might be in a company you love but not in your dream department or functional area. Or, you might be considering an individual contributor role, and you know that you want to build leadership experience to get the job you’ve always wanted. If you have the capacity to take on additional projects or learning opportunities, don’t be afraid to seek them out!

As part of a rotational training program at a company I was excited to work at, I’d learned that there was a department specifically focused on technical project management—something I’d been exposed to and wanted to build on. Through demonstrating interest and an informational meeting with the department head, I ultimately was able to rotate to that department. I love leading teams, so when I took on a subsequent role where I could expand on technical skills without being a people manager, I sought opportunities to lead. Given my interest in diversity and inclusion, I volunteered to be on the leadership team of two employee resource groups: another vital “extra” role that clinched my experience in both D&I and leadership at once!

Ultimately, I’d built up a portfolio of experiences that caught the eye of my partner and HIVE founder, Byron Slosar. Building on my work across operations, career services, process improvement, diversity and inclusion, leading teams, and more, I wound up being the perfect fit for HIVE DIVERSITY and vice versa.

If you’ve spent time learning what you want, it turns out you already have the tools to get there. Take chances, be proactive, and work with what you have. The rest will follow.

“When it comes to your career and helping to get closer to what you want and value, “yes, and” can be a great way to ensure you’re not closing doors too quickly that might lead to something useful.”

—Dakotah Eddy, Chief Operating Officer, HIVE DIVERSITY

About the Author: Dakotah Eddy is the chief operating officer of HIVE DIVERSITY, a digital recruiting platform that connects employers with a unique community of graduates that represents what diversity in the workforce is supposed to be. Prior to joining HIVE DIVERSITY, Dakotah was an operations leader for Victoria's Secret Beauty, where she served on the leadership team for the women's and Black associates' diversity and inclusion groups and completed the Inclusive Leadership Development Program. Dakotah received her MBA from Cornell University's Johnson Graduate School of Management with a focus on Strategy, Marketing, and Technology.

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10 Empowering Books By Women to Enhance Your Career (and Life)

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Achieving your career goals, trying to be a successful adult, and keeping your personal life in check can sometimes feel impossible. (If you’re juggling a million tasks and still trying to find time to watch The Bachelor with the girls, trust us, we know the struggle). But no matter how often you may feel overwhelmed, it’s important to know that you can find the balance you’re looking for—it may just take a new way of thinking and organizing your everyday life. 

Luckily, there are resources and mentors with proven methods and insights that will help you find the balance between living your best life and getting to work on time. No one ever said achieving work-life balance would be easy, but with these 10 insightful new books, you will be well on your way to reaching both your professional and personal goals in no time. Written by 10 fierce females who know a thing or two about running their own businesses and carving out time for themselves, you’ll find true wisdom and hope in the pages of these self-help and business-focused books. 

From the creator of one of the biggest natural hygiene companies to Netflix sensation Marie Kondo to a single mother from the Middle East who rose to the top of the tech industry, these books will leave you with anecdotes that will help you find the work-life balance you’ve been craving. If you want to find the perfect work-life balance, add these insightful books to your to-read pile ASAP.

Supermaker: Crafting Business On Your Own Terms

by Jaime Schmidt

Once upon a time, Jaime Schmidt was pregnant and making natural deodorant products in her kitchen in Portland, Oregon. In just seven years, Schmidt had made a name for herself and sold the company to Unilever for nine figures. In her inspiring and insightful book, Supermaker, Schmidt reveals how aspiring entrepreneurs can start their own businesses on their own terms. With tips on marketing, product development and other useful tools, this book gives readers the inside look at what it takes to be successful as a founder and as a woman.

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The Upside of Being Down: How Mental Health Struggles Led to My Greatest Successes In Work and Life

by Jen Gotch

Jen Gotch is the CCO and creator of multimillion-dollar brand, Ban.do, but what many people don’t know is that Gotch didn’t always have the easiest time finding success. Struggling with her mental health from a young age, she was determined to understand how her diagnosis could help boost her creative process. In The Upside of Being Down, Gotch shares candid stories about her failures and successes and how to embrace the parts of life you can’t control.

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Slay Like a Mother: How to Destroy What’s Holding You Back So You Can Live the Life You Want b

y Katherine Wintsch

Katherine Wintsch is no stranger to the difficulties of wearing multiple hats in both her professional and personal life. In her debut self-help book, Wintsch uncovers what it takes to be a mother, wife, friend, and successful CEO. Slay Like a Mother teaches readers how to get past the “just fine” mask women often wear, set realistic goals that you can actually achieve and realize the difference between struggling and suffering. If you’re a fan of Rachel Hollis, you’ll love this new release.

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It’s About Damn Time: How to Turn Being Underestimated into Your Greatest Advantage

by Arlan Hamilton and Rachel L. Nelson

Despite being homeless and underestimated, Arlan Hamilton always dreamed of success. Without any contacts, a college degree or a background in finance, Hamilton used her determination and strength to become a highly-respected investor in Silicon Valley, investing in businesses founded by underrepresented women like herself. In It’s About Damn Time, Hamilton teaches women the importance of believing in yourself, how to create a life you love and the skills you need to make it big when it feels like no one else has faith in your dreams.

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Four Faces of Femininity: Heroic Women Throughout History

by Barbara McNally

If you’re in need of a little inspiration from the women who have come before, you’ll love Four Faces of Femininity. Divided into four sections, McNally’s new book celebrates all kinds of successful women and shows readers how important it is to spotlight women from different backgrounds. From Anne Frank to Michelle Obama, this book aims to help women become well-rounded and happy in all areas of their lives. Four Faces of Femininity also includes exercises that will help readers unlock their power and invest in their goals.

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Buy Yourself the F*cking Lilies: And Other Rituals to Fix Your Life, From Someone Who’s Been There

by Tara Schuster

As a twenty-something-year-old, Tara Schuster found herself at the top of her career as the vice president at Comedy Central. But what nobody knew was that Tara was struggling to keep the rest of her life together. Finally, one drunken night, Tara called her therapist, desperate for help, making her realize that she needed to make immediate changes to her life. Buy Yourself the F*cking Lilies follows Tara’s journey to transforming her entire being and re-evaluating her priorities. This new self-help book strives to help others create a successful life they truly love.

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Success from the Inside Out: Power to Rise from the Past to a Fulfilling Future

by Nona Jones

Finding success in her career at only 23, Nona Jones was convinced that she had everything all figured out. But soon, trauma from her past came back to haunt her and it wasn’t long before she realized that she was using her work to cover up her pain and suffering. Using anecdotes from her own journey, Jones aims to help other career women take back their lives by embracing their fears, banishing their tragic pasts and finding their own fulfilling success in Success from the Inside Out.

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You Can Have It All, Just Not at the Same Damn Time

by Romi Neustadt

Romi Neustadt is a big believer in being able to do it all. The author, speaker, entrepreneur and life coach has had plenty of experience over the years tending to her career and her family, and in You Can Have It All, Just Not at the Same Damn Time, she teaches readers how they can achieve the same success. With lessons on focusing on the things that matter, recognizing your worth, and creating healthy habits, this book will have you nailing work-life balance like a pro.

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Joy at Work: Organizing Your Professional Life

by Marie Kondo and Scott Sonenshein

Marie Kondo is the queen of cutting out the clutter and making room for further success and happiness and in her new book, Joy at Work, she applies her innovative tips and tricks to the workplace. Work can be draining but there are simple ways to make the days better and focus your energy on the things that matter. Teaming up with Rice University business professor Scott Sonenshein, Kondo teaches readers how to declutter their work space, be better organized and make every second count so you can feel more accomplished and happy by the time you head home.

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Girl Decoded: A Scientist’s Quest to Reclaim Our Humanity by Bringing Emotional Intelligence to Technology

by Rana el Kaliouby

Growing up in a traditional family in the Middle East, Rana el Kaliouby never expected to find the success she now has. Moving away from her home country, she earned her PhD and moved to America as a single mother of two girls. Aiming to humanize technology, her intelligence, and ability to juggle her responsibilities made her a leading figure in an industry mostly made up of white males. In Girl Decoded, Rana tells her inspiring story and encourages women to go after their wildest dreams and forget about the labels and expectations forced upon them by others.

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Written by Ashley Johnson, content editor, She Reads.

About the Author:

Ashley Johnson is the content editor at She Reads, an online media outlet that specializes in promoting books and authors with a female-centric approach. In addition to editorial roundups, exclusive author content and thought pieces, She Reads is committed to building a community of readers who love nothing more than getting lost in a good book.

Up next: Gwyneth Paltrow, Marie Kondo, Tyra Banks, and More on the #1 Book They Always Recommend

This story was originally published on March 13, 2019, and has since been updated.

A Donation-With-Purchase Might Not Be the Best Way to Support a Worthy Cause—Here's Why

Photo: Courtesy of Allyn Rose

As a member of the breast cancer community, I’ve noticed an unfortunate trend over the last few years, which is a feeling of unease surrounding what should be our most celebrated time of the year: Breast Cancer Awareness Month.

Being one of the most recognized awareness months certainly has its benefits. Billions of dollars have been raised in the fight against breast cancer, leading it to become one of the most largely funded diseases in the world. But with that popularity, comes an unfortunate dark side surrounding the word “awareness.” In the month of October, one would be hard-pressed to avoid coming across anything less than a sea of pink. We see ribbons and slogans affixed to coffee mugs, tote bags, and sports jerseys.

And while many of these organizations are well-meaning and donate large portions of their product’s proceeds to breast cancer research, others have capitalized on their consumers’ ill-informed purchasing-practices. By using the pink momentum, they raise prices or sell products while donating little to no money toward finding a cure. Much of this is due to the linguistic loophole of the word “awareness” which allows companies to profit without repercussion. These pink profiteers have robbed the month of its true meaning, and those who are most directly affected by breast cancer are calling for change from “awareness” to “action.”

But how do we make that change a reality? It’s unlikely that companies financially benefiting from Breast Cancer Awareness Month are going to change their ways without a significant overhaul of the system or a watchdog organization to hold them accountable. But we, as consumers, can do our due diligence when deciding where our charitable dollars go.

Where do we start?

1. Look for recipient disclosure statements. 

Most large corporations will state on their websites whom their funds benefit. If you don’t see a charitable organization recipient, consider purchasing elsewhere.

2. Look for organizations that donate money to research (the most actionable cause), patient grants, or educational tools. 

Not sure what percentage the particular nonprofit organizations donate towards research or other topics? Check watchdog websites like Guidestar and the Foundation Center. 

3. Look for low “donation caps.”

Pay particular attention to “donation caps.” Some companies may say “25% of the proceeds of this product benefit X organization up to $10,000.” Beware of low caps. 

Following these simple steps will help ensure that your money is going towards worthwhile causes that will help bring us closer to a cure for breast cancer. And let’s not get discouraged!

Breast Cancer Awareness Month is a time for us to encourage those in our lives bravely battling this disease to continue fighting and to honor those who may no longer be with us. It is also a time to learn what we can do to educate ourselves on prevention.

Did you know that close to 50% of women discover their own breast cancer through practices like a self-breast exam? That’s why I’ve made it my mission to teach women how to “know their normal” by performing a monthly exam. Not sure where to start? You’re not alone. The Previvor Foundation can help you learn how! For a quick and easy tutorial, visit our Instagram.

“We, as consumers, can do our due diligence when deciding where our charitable dollars go.”

—Allyn Rose, Women's Health Advocate & Founder of The Previvor Foundation

About the Author: As a 24-year-old Miss America contestant, Allyn Rose made headlines across the globe with her controversial decision to undergo a preventative double mastectomy after losing her mother, grandmother, and great aunt to breast cancer. Allyn's story inspired both celebrities like Angelina Jolie and a new generation of women alike to take charge of their healthcare choices. Determined to encourage other women to know that their scars are beautiful, Allyn boldly became the first woman with a mastectomy to model for Sports Illustrated Swimsuit. She is the founder of The Previvor, a 501(c)(3) non-profit women's health platform which serves as a resource for women undergoing mastectomy, and the creator of the #SelfExamGram, a social media movement that encourages women to perform monthly self-breast exams.

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24 Hard-Working Womxn Share The One Productivity Tip That Truly Changed Their Life

Regardless of your industry, job title, or goals, you probably have a to-do list that seems never-ending. Yet, with so many tasks vying for your attention, it can be easy to get to the end of the day and feel as though you really haven’t accomplished anything.

To help, we tapped into the brilliant minds of 24 female leaders to learn the one productivity tip that has changed their life and freed them up to work on what matters most. Try one or try them all! The real impact comes from finding what works best for you.

Sarina Virk Torrendell

Founder & Career Coach of withSarina

1.Get an Early Start

I am most productive two to three hours before my day actually starts. Even if I woke up at 8 a.m., I always found myself feeling rushed and scattered throughout the day. The moment I started waking up two to three hours earlier, it gave me the quiet time and space I needed to build out lists and goals for my day and get work done without any distractions. Even if the rest of my day turned out to be unproductive due to things outside of my control, having those hours in the a.m. within my control has been a game-changer for my productivity. 

TeLisa Daughtry

Founder & Chief Technology Officer of FlyTechnista

2. Utilize Automations

People might think that I’m a superwoman, but my real super power is utilizing automations. I started building them when I was working in Corporate America to help me and my team complete repetitive and mundane tasks more efficiently and accurately.

As a solopreneur and consultant, I've integrated bots and automations whenever and wherever possible for the things I don't like doing and don't want to spend my time doing. I love using automation software like IFTTT for my emails, social media posts, contact forms, automating responses, and beyond. Specifically, it has been a game-changer for managing my calendar and my emails. 

Melinda Wang

Founder of MWProjects

3. Focus on the Big Picture

With dozens of active projects, at any given moment, across different industries, I found that the most important thing for my productivity and effectiveness has been to set aside time to take the big picture view of those projects as well as how I would like my businesses to grow.  

At least once a month, I schedule a three-hour appointment with myself! My appointments have allowed me to review the wins, challenges and forward paths on active projects. They also give me space to be intentional about my goals for my companies, and not only business growth, but also how we can contribute to our communities and foster equity, diversity, and inclusion.

Lori Mihalich-Levin

Founder & Chief Executive Officer of Mindful Return

4. Do Your Most Important Task First

Learning about Daniel Pink's "Most Important Task" has been a game changer for me. The idea is that you pick one most important task for the day, and do that first thing in the morning. Particularly during this COVID work-from-home era, distraction is so prevalent that it's tempting to dig into the easiest task when I sit down to work. This isn't, however, always the most important task. 

Now, I pause before I go to bed at night and write tomorrow's most important task on an index card. I put that card on my computer, and that's the first thing I do when I sit down to work.

Trisha Okubo

Founder & Creative Director of Maison Miru

5. Prioritize Tasks With High ROI

Focus first on the tasks with high return of investment (ROI). This simple philosophy governs how you would invest your money, and you can do the same thing with your time. Focusing on tasks that give you high returns, like automating processes, will allow you to reinvest your time and energy to give you even more "bang for your buck" so to speak.

When I first started my company, it was just me at my kitchen table doing everything from product design, finding manufacturing partners, branding, photographing, setting up my e-commerce site, emailing and social marketing, etc. I learned to focus on tasks with high ROI first as a matter of survival. I'm a former product manager, so I learned early on the importance of prioritizing tasks. Between having my priority list and focusing on tasks with high ROI, I was able to get the company off the ground and find the product/market fit I needed in order to be able to start hiring.

Victoria Repa

Founder & Chief Executive Officer of BetterMe

6. Practice Breathing Exercises

While I like meditation and think it does a lot of good, personally, I’ve been an adherent of practicing pranayama (breathing exercises for relaxation and focus) daily for years. I find that pranayama is more effective at clearing your mind and preventing your emotions from interfering with your decision-making.

Managing my team remotely, while staying inside during quarantine, I’ve noticed that people have started paying much more attention to their inner state. In fact, I feel like our awareness and attitude towards mental health is experiencing an important global shift overall. 

Anna Gabriella Casalme

Chief Executive Officer of Novelly

7. Meditate in the Morning

The first thing I used to do in the morning, even before getting out of bed, was to check my emails and other notifications. I found myself getting stressed and overwhelmed from the moment I woke up, and this set the tone for the rest of my day. 

Now, I disable my alarm and immediately hop into a 10-minute morning meditation using the Insight Timer app. A daily 10-minute morning meditation in bed has never asked too much of me in terms of my time and effort. This habit kicks off my day with grounded and peaceful energy which has actually helped me be more productive at work.

Mary Clavieres

Founder & Chief Executive Officer of The Transitions Collective

8. Plan Your Day the Night Before

After having kids, my mornings felt hectic and disorganized. So, I plan my week on Sunday evenings, and then each weeknight, I review and prepare for the next day. I’ve found it game changing to review the next day’s activities, identify priorities and pack up any items the night before.

When I wake up the next morning, I feel organized and ready to start the day. It helps to save time and also allows us a little extra time for the unexpected things that can happen in the morning. 

Brooke Taylor

Founder of Brooke Taylor Coaching & Consulting

9. Practice Essentialism

I practice Essentialism: it is the rigorous prioritization of only the most essential projects in my business. Any business opportunity that does not forward my three priorities for the quarter gets deprioritized or delegated. 

When I was experiencing entrepreneurial scatterbrain, I quickly pivoted to Essentialism which increased my focus and my bottom line. When I coach female executives and leaders, the first practice is to the three most essential business priorities to communicate to their team and three other essential life priorities to communicate to their family and manager. The process of choosing which three initiatives to prioritize in and of itself is clarifying and strategic. 

Rahama Wright

Founder and CEO of Shea Yeleen

10. Take Short Breaks Often

I started taking breaks every two hours even if it was just for 10 minutes. I used to work non-stop with little breaks thinking I could get more done. The problem was most days I was working 12 or more hours resulting in major burn out. Taking short breaks every two hours has been a game-changer because it allows me to rest my eyes, take a few deep breaths, or get a snack, giving me a needed boost.

Jes Osrow

Co-Founder & DEIBA Specialist at The Rise Journey

11. Utilize Gmail Tools

It is a combo of two simple Gmail tools: the scheduled send and the snooze. I'm a very action-oriented person. and if I don't take action quickly, things can fall by the wayside. The scheduled send allows me to write that followup email ASAP after the call, but plan it to go out at a time that is appropriate. The snooze feature is a fantastic way to not let emails get lost in your inbox and even let you file them away and pop up when you need a reminder.  

It has been a staple of my work to stay organized, on top of my work, and feel confident that I'm working on the right pieces at the right time. There is very little that makes me feel worse than accomplishing something, feeling great, and then realizing that I had missed much more impactful and bigger priorities on my plate.

Nikki Goldman

Chief Executive Officer of I/O Coaching

12. Force Yourself to Brain Dump 

Before diving into anything that requires creativity or thoughtfulness, I put a four-minute timer on the clock to free write about it. I force myself to use the entire four minutes and just write whatever comes to mind. Lots of it is gibberish, but quickly, once I get through that, I end up surfacing thoughts and ideas I otherwise wouldn't have if I had just dove right in.

I am a speed demon and a task master. I grew up in start-up land, so "done today is better than perfect next month" has been the name of my game. I think it's a strength of mine, but it also lends itself to multi-tasking which just isn't productive. By spending four minutes to slow down and just think about this one task, I'm able to speed up in the end because my ideas are much more developed and baked.

Jessi Greenlee

Founder & Chief Executive Officer of Good Impact Network

13. Start With Delegation

Start your week with delegation instead of action item overwhelm. As you write out your to-do list for the week, think critically about every item on the list and if it is critical that you be the one doing it. If you don't have a team to help absorb tasks, look into virtual assistants and interns that can take over your more time consuming, recurring tasks. This will leave you with more time and energy to focus on important tasks that relate directly to your big picture strategy.

This has been revolutionary for my business by giving me back time and mental space to focus on strategy and prioritize tasks that directly result in forward movement. Delegation has directly led to increased revenue by allowing me more capacity to take on additional clients.

Willow Hill

Co-Founder and Chief Creative Officer of Scout Lab

14. Invest in a Meditation Practice

Daily meditation has transformed my life and allowed me to be more focused, more calm and able to get much more done. I started meditation because I have ADD which, as an entrepreneur and creative director, is both my superpower and my achilles heel. I draw a lot of creativity from my natural energy but it can leave me scattered as well. 

Implementing a meditation practice has allowed me to slow down and approach my work with calm intention. It is a practice that must be cultivated constantly but it has been worth the investment in time because it ultimately saves time when I am not rushed or forgetful.

Tamara Laine

Chief Marketing Officer of A.Lynn Designs

15. Walk and Jot

I call it the Walk and Jot. I am sure it is not the formal name, but for me, it stands for walking and dictating the majority of my writing work into my phone. 

It started by happenstance; as a field reporter, I was always running from story to story and needed to write in-depth articles on the go. I found dictating my first draft into my phone, not only saved time, but it allowed for a better free flow of thoughts to shine through. Now, most mornings I walk and dictate into my phone pieces and creative inspiration that I am working on. First drafts are always hard to get on paper, but this way, I don't waste time thinking of the perfect word. This process has enhanced creativity, time management, and productivity all at the same time.

Callie Schweitzer

Senior News Editor, Marketing at LinkedIn

16. Prepare Well For Meeting Someone New

When meeting someone new, prepare well; the conversation will feel more like a second than a first.

Time and attention are precious, and meeting fatigue is a very real thing. When you're meeting new people, it can be exhausting to spend 15 minutes on each person's backstory, and you'll find your 30-minute meeting is over before it feels like it really began. When I meet with someone, I want to be able to jump right into why we're connecting instead of spending the majority of the conversation telling each other things that would surface in a quick internet search. I do a lot of research before I meet with people: I look at their LinkedIn, what they’re posting and engaging with on social media, things they’ve written, and recent news about them or their company to get up to speed on what’s out there. You might find a mutual friend or something you have in common and be able to connect on a deeper level.

Nina Kong-Surtees

Founder and Chief Art Advisor of smART Advisory

17. Devote Time to Critical Tasks

Blocking at least one 90 minutes session in my schedule per day to devote time on the most critical task has been a game-changer for me. I've implemented this new productivity habit as I used to feel overwhelmed by never-ending to-do-lists, and I was always juggling multiple things. On the contrary, multitasking actually slowed me down and hindered me from achieving something that really mattered. During this 90-minute session, I am laser-focused and able to finish a project ahead of schedule.

Miraya Berke

Founder of Dessert Goals

18. Utilize Asana

I use Asana to project manage all my tasks, both for personal and work. At any time I can be planning 3 or more events, so each event has its own project with sub tasks. I can easily share the tasks, communicate with people I work with, and everything is tracked. I have all the tasks archived for years of events!

Kari Clark

Founder & Chief Executive Officer of Breakout

19. Create a “One Day” List

I created a “One Day” list : a place for me to put all of the great ideas that I wanted to do “one day.” Every few weeks, items from this list graduate to my actual priority list. I am an idea person which can be a huge distraction because working on a ton of ideas means you don't make meaningful progress on any. Having a place to store the potential distractions allows me to stay focused on my priorities while still capturing the new directions.

Lauren Tanaka

Founder and Editor-in-Chief of Global Garbs

20. Focus on 1-3 Big Tasks a Day

I only focus on 1-3 big tasks a day. I used to have a never ending to-do list, but instead of writing out a million things for each day I only focus on 1-3 big things. It's been a game-changer for me because I am pretty much a full-time mom running two businesses and have very few hours a day to get things done.

I had to figure out a better system to feel less overwhelmed and also help me feel like I've actually accomplished something. Sometimes I also write a "done" list at the end of the day rather than "to-do" list which feels like I accomplished even more - even if it's simple tasks like ordering more business cards.

Kristy Runzer

Founder & Chief Executive Officer of OnRoute Financial

21. Remove the Pressure to be Productive

The more I remove the pressure to be productive, focus on my biggest priorities, and trust that I'm moving at the right pace, the more productive I become.

Putting pressure on myself left me feeling rushed and behind like there was never enough time to get things done. By shifting my energy to trust that everything will get done and to focus on what's actually important, I can go through my day with more ease while still moving forward in a meaningful way.

Dominique Mas

Director of Coaching at Medley

22. Be Aware of Your Level of Energy

The most valuable thing I've learned is to build awareness around my level of energy in different domains and consistently take tiny steps to replenish it throughout the day.

I started doing this after doing research for a client. As a coach, I'm always trying to understand what's best for those I serve. When I tried it for myself, it was life-changing! It allows me to feel much more present and intentional with everything I do which means cutting out distractions and therefore working much more efficiently. In addition, it's a perfect way to feel aligned with my values of positivity, simplicity, growth, and challenge. 

Kori Estrada

Co-Founder of RiseWell

23. Utilize Time Blocking

I am a firm believer in time blocking my calendar for both work and personal tasks. Scheduling chunks of time helps me to keep focused during tasks and block out distractions. This ensures I don’t spend too much time on one thing and can get to everything I need in a day to feel productive. 

You can also easily get into a routine with daily time blocks and better manage your time as you learn how much time it takes to get certain tasks done. Calls are at my desk in the morning, all meetings are made mid-day, and afternoons are spent with branding opportunities and catching up with the team.

Kimberly Brizzolara

Founder of Brands That Get You

24. Try the 33-Minute Trick

The most legendary, crazy, prolific, productive copywriter of the twentieth century, Eugene Schwartz, would set a timer on his desk for 33 minutes and 33 seconds. During that time, the only thing he could do was the task at hand.

This 33 minute trick really forces you to focus on what you're doing by—removing any and all distractions—and breaks up your day into digestible chunks. Plus, it turns out to be a perfect nugget of time pressure: long enough to get something very meaningful done but not so long that it feels like a chore. 

About the Author: All womxn featured in this article are members of Dreamers & Doers, a private collective for extraordinary entrepreneurial womxn supporting one another in achieving audacious dreams. Dreamers & Doers mission is to catalyze the success of womxn leaders and their ventures through community and mutual support.

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The Definitive List of What to (and What NOT to) Include on Your Résumé

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Figuring out what information to include on a résumé can be difficult (psst… don’t make these mistakes) because truth be told, there’s no one answer for everyone. What information you should include on your résumé largely depends on your career, level of experience, industry, and a whole slew of other factors.

With that in mind, there are some general guidelines you can follow to better assist you with gathering the right information. Here are five do’s and don’ts of what to include on your resume.

DO

Use a font that is simple and easy to read. If you want to go with sans serif (more modern) try using something like Arial or Open Sans. If you want a serif font (slightly more traditional) try Garamond.

DON’T

Use some fancy cursive font or a font that is difficult to read. Simple is always better for fonts.

 DO

Add your education. Unless high school is your highest level of education, no need to include it. If you’re currently in college, this implies that you’ve completed high school. If you’ve graduated from college and/or post-graduate schools, include all of those degrees.

DON’T

Include dates of education unless you are just out of college or in college and have very little experience. If you’re in college or just graduated, it’s important to include dates of education to give perspective on why you don’t have much experience. Once you’re a couple of years out of school, don’t include dates of education on your resume. It can actually work against you if someone thinks you’re too green or too far out of school.

DO

Add certifications or specialized training (i.e. online courses, on the job training, software training, etc.)

DON’T

List out relevant college classes unless you’re currently in school or just graduated and need to show that you have industry knowledge.

DO 

Use job descriptions to your advantage and pull keywords and phrases from the job descriptions to integrate into your resume.

DON’T

Copy job descriptions and use those on your resume. Integrating keywords and phrases is important, but simply copying and pasting a job description you found online won’t benefit you.

DO 

Include specific metrics and achievements. Think about how you can quantify your achievements and how you can articulate your value.

DON’T

Use information from your coworker’s resume. They might have similar job duties to you, but you likely won’t have the exact same achievements.

About the Author: A native San Franciscan, Michele Lando is a certified professional résumé writer and founder of writestylesonline.com. She has a passion for helping others present the best version of themselves, both on paper and in person, and works to polish an individual’s application package and personal style. Aiming to help create a perfect personal branding package, Write Styles presents tips to enhance your résumé, style, and boost your confidence.

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This story was originally published on August 23, 2019, and has since been updated.

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4 Steps to Do Away With That Pesky Five-Year Plan

Photo: Neemias Seara from Pexels

As the bartender made his way over with four birthday shots in hand my friend looked at me and said, “Chels, I don’t want to turn 26.”

At first, I thought it was a bad attempt at making a joke but the look in her eyes told me she was actually being serious. I gave her the biggest hug as I tried to wash away the confused feeling in my chest. Despite having a passionate budding career under her belt, a loving man by her side, and the greatest friends behind her, she still felt that she wasn’t exactly where she “needed” to be.

As we raised our glasses in honor of the birthday girl, I found myself distracted by the elephant in the room that apparently now comes with turning a year older. Instead of celebrating it with arms wide open, society has cast a spell over us saying if we don’t have x, y, and z by the time we blow out a certain amount of candles, then we must be doing something wrong. We then proceed to beat ourselves up and never take a moment to stop and realize that possibly, we are doing everything right.

Let me ask you this, have you ever been the person who thought you could actually plan out your entire life?

Half of you are currently laughing at me while the other half know exactly what I’m talking about. If you fall into the latter category, you aren’t alone. I am completely guilty of being the college senior who sat at her desk and wrote out a five-year plan. I put my heart and soul into that color-coded timeline, so it may come as a surprise when I say that I am forever thankful that the plan on that piece of paper never became my reality. The person I loved, the city I wanted to call home, and the job I strived to land were all meant for the girl who I was then, not the woman I am now.

Here are a few steps you can take to say goodbye to the dreaded five-year plan.

1. DON'T DRAFT A TIMELINE BASED ON SOMEONE ELSE'S LIFE

As cliché, as it may sound, playing the comparison game, will only lead you to a dead end. Comparisons can either make you feel superior or inferior and neither of those feelings serves a useful purpose. Write your own story, learn from your own experiences, and live your life through your eyes.

2. EVALUATE YOUR GOALS

Saying goodbye to the five-year plan does not mean you should wash away your goals! Instead, use this as a chance to check in with your personal and professional goals and know that it is absolutely OK to tweak them if you see fit to do so.

3. BE NICE TO YOURSELF 

When you are your own best friend, you don’t seek out validation from others, because you realize that the only approval you need is your own.  This is your life and your journey and once you recognize the value to that then no one, not even a “plan,” can get in the way of your happiness.

4. WELCOME NEW OPPORTUNITIES

Since life doesn’t always go according to plan, being able to welcome new opportunities with open arms is key. How silly would it be to close the door on an opportunity just because it wasn’t color-coded on a piece of paper you drafted up three years ago? Don’t sell yourself short out of fear of not sticking to your five-year plan—learn to ride the wave of life with a smile on your face and motivation in your heart.

Life is going to take a different path for every single one of us, so constantly comparing your journey to someone else’s will only hinder you from making the moves that are meant for your life. Just because your best friend is engaged, your roommate landed her dream job, or your younger sister purchased a house with the white picket fence all before you did does not mean that you are screwing up. With each new day and each year that you are lucky enough to blow out another candle, know that this is your life to live and your journey is uniquely beautiful.

Keep dreaming, keep loving, and as always, just keep swimming.

Chelsea Briche runs the popular blog The Millennial Miss. A platform for young women surviving their twenties with grace and a lot of humility. The platform is Chelsea's "pledge to you, the ones who haven’t quite figured it all out yet. That we, together, will immerse ourselves in every single thing possible; explore, love a lot, love a little, and never touch the ground."

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This post was originally published on January 11, 2019, and has since been updated.

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Considering a Career Change at 30? Here's Why It Could Be Your Best Move Ever

Photo: Create & Cultivate

The urge to make a career change at 30 (and during your 30s) is extremely normal. In fact, a whopping 73% of 30-somethings say they want to change careers (up by 10% compared to 2013), according to a 2015 study. What’s holding you back? 43% of those interested in making a career change cited the lack of financial security as a major barrier, and 36% said they worried about a lack of experience or education.

Being passionate (and happy) at work is critical, so those barriers shouldn’t stop you—or anyone else—from pursuing a career change at 30. Yes, as a 30-something, leaving an established career behind is an uncomfortable thought, but your dream career is worth a few months or so of unease, i.e. battling “the unknown.” (And think about it this way: You’ll always have that field to fall back on if things don’t work out.) 

Career advice expert and spokesperson for TopResume, Amanda Augustine, has stellar advice for making a thoughtful career pivot. Is it time for you to take the leap? Here’s how to do it.

1. Understand the industry speak. 

When you’re looking to make a pivot, something that will give you an advantage—and boost your confidence—is being able to talk about the industry as though you already work in it. Look through job ads on career boards specific to your new industry, and study how hiring managers describe those positions. What keywords are you seeing over and over? Take note, and make sure you know what they mean.

Augustine recommends doing some productive social media stalking, too. “You can follow industry leaders and influencers on social media to get a better handle on the industry buzzwords and catch up on the latest news that’s affecting target employers,” she says.

Then, apply those keywords to your resume and professional profiles. “You’d be surprised how many of your skills can be translated into a new industry—you just may need to change the terminology you use to describe them,” Augustine says. So, let’s say you used to analyze data in the finance industry—now you’re an expert in using that data to forecast trends in the marketing world. Done and done. 

2. Make your connections count.

Just because you don’t know a ton of people in this new field doesn’t mean you can’t leverage the strong network you’ve already spent years building. It’s all about tapping those second- and third-degree connections. 

If you’re hesitant to make an ask, consider how you can help the other person first. “As with any networking relationship, the goal should be to provide value before you start asking for favors,” says Augustine. “If you’re considering a change and want to leverage a contact’s expertise or resources, begin by re-establishing the relationship. Never call someone out-of-the-blue and start asking for help. Look for opportunities to pay it forward—this can be as simple as offering to make an introduction to someone else in your network or sharing a resource you found.”

Consider this approach: make a list of the people you want to reach out to, with a second column about how you provide something valuable to each person simultaneously.

3. Decide what compromises you’re willing to make.

In Steve Jobs’ 2005 Stanford commencement address, he said, “I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter into one of the most creative periods of my life.”

Steve Jobs is always good for an inspirational quote, but it’s okay if you’re apprehensive about being a beginner again. Especially if it means looking for positions that have less seniority than the one you currently have, taking a pay cut, or taking a community college class in a room full of 18-year-olds. Acknowledge how you feel, but remind yourself that you’ve had the courage to course-correct (as those 18-year-olds will do one day, too) and follow the path toward your dream job. “Remember that sometimes it’s necessary to make a lateral move, or even a step-down, in order to move up on the right path,” says Augustine. “Accept this fact, and you’re already in better shape.”

In terms of cold, hard numbers, “re-evaluate your finances and identify areas where you can cut back your expenses to make the transition less jarring,” says Augustine. This might also mean thinking ahead of time about your negotiation needs once an offer is on the table. Say you have to take a small pay cut; you could ask to work from home one day a week to reduce commuting costs. 

“It won’t always be easy, but keep your eye on the prize,” says Augustine. “If you’re passionate about this new direction, all this hard work will be worth it.” 

An original version of this article appeared on Levo. 

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This post was originally published on January 24, 2016, and has since been updated.

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Why It's OK If Your Passion Is Your Part-Time Job RN

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While we wish it were otherwise, most of us don’t have the luxury of pursuing our creative passion as a full-time job. Whether we love painting or pouring candles, writing or dancing, event planning, or photography, the truth is that we don’t often make a living from those passions. Instead, we find pockets of time to shadow those desires on the weekends, the evenings, and often when we could be sleeping. We read articles and books about our hobbies and spend our money on the passion we love so dearly. But we aren’t waking up every morning to head to a studio or the craft room or the keyboard. Instead, we get up and work at jobs that don’t set our hearts aflame.

There were a lot of years where I bemoaned my lack of time to pursue my passion. I’m a writer at heart, a woman who comes alive with the tap of keys on the keyboard, a woman who could spend hours each day whittling down a paragraph until it sings with the vibrancy of power and precision. But for most of my adult life, I’ve been a writer in the margins, pulling out my laptop in the evenings or on the weekends, taking twenty minutes over lunch or an hour after work to finish an article or pen a chapter.

And for a while, I thought I was missing out. I spent my best hours, I believed, working as an administrative assistant, and later as a teacher—for ten years. I gave those “normal” work hours to jobs that I deeply valued but that didn’t necessarily hit the sweet spot of all of my dreams and passions. I supposed that because I wasn’t a full-time writer—a full-time creative—I wasn’t doing the beautiful, meaningful work that I could be doing if only I had the time.

I was wrong.

I can say that because, in many ways, I’m on the other side of the proverbial fence now; I work as a writer and writing coach. I’m a full-time creative—well, as full-time as I can be while also being a wife and mother, and being primarily at home with my toddler. But I’m making a living as a writer, and when I’m working at my job, it’s (mostly) in my creative sweet spot.

And I have learned that I’m not more creative because I have more time. I’m not even convinced that I’m producing “better” work because I have more hours to work in.

In fact, what I’m realizing now is that the necessary boundaries that most of us live in—our jobs, our responsibilities, the hours we give to mothering and laundry-folding and meal-making and grocery shopping—those boundaries are actually gifts to us if we will receive them that way. Having to squeeze our passions into the margins of our lives is a good, good thing.

Because when we don’t have endless amounts of time to do what we deeply love, the hours that we do have become more precious. We see that time to chase our creativity as the gift that it is—as an opportunity and not as a right. And so those hours in the margins are often charged with the electricity of a soul on fire, a soul finally getting to release her passion onto the canvas, or on the page, or into the dance. Deep creativity is born in that place.

When the margin for our deepest passions is small, then the pull and stretch of time and longing can actually birth something new in us—an urgency and ingenuity that might not be found otherwise. It is the tension of wanting to do more of what we love and simultaneously not being able to always do it that often stokes the fires of passion for our craft.

So let us re-frame how we see our responsibilities and our jobs throughout the day. The time away from the explicitly creative side of our brain—at our jobs or in the daily tasks at home—these “normal” routines give our imagination time to rest and bubble in other ways. Let us see that our responsibilities aren’t necessarily keeping us from our creative work. Instead, they might actually be helping us by stretching our skills of analysis and interpretation and repetition, things that will also help us as we pursue our “passion in the margins.”

Ultimately, the amount of time that we have to do our creative work isn’t the most important part of any formula for being productive and inventive. It’s the heart behind it that matters.

Because if we can faithfully live well in our other jobs and roles, then when we come back to our creative endeavors we can attend to those desires with the intensity of a mind working to pour all of its energies into a small space. Because, for the creative spirit, ideas and insights are always churning beneath the surface, and they will spark beautifully in whatever time we can offer them.

What are you working on “in the margins” right now?

An original version of this article appeared on Darling and has been reposted with permission. Written by Ann Swindell.

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This story was originally published on April 25, 2016, and has since been updated.

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5 Tips to a Successful Negotiation

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Negotiation is an unavoidable occurrence in life.  But, as the late John F. Kennedy said, “Let us never fear to negotiate.”  And he’s right—there’s nothing to fear about negotiation, especially with these tips.

Be Prepared

Go into your negotiation with as much background knowledge as possible. This means you have to do your research! If you have a meeting with your boss about a raise, investigate what others in your position are earning in your company and in the market. If you’re negotiating a sale price, know the market for that particular product and know how much others are selling it for.  

Likewise, know what you’re bringing to the table. Anticipate some of the more challenging issues that may arise and know how you’re going to handle them. Practice tip: Put yourself in the other side’s shoes. What would they want to know? What concerns might they have?

Have a Flexible Bottom Line

People sometimes use a “bottom line” to gauge when they are willing to walk away from a negotiation. The better practice is to use a flexible bottom line. Things can change during the negotiation—new facts pop up, new options are on the table, or you realize that the bottom line you established before is simply unrealistic. Being flexible enables you to consider all of the possibilities before deciding it’s time to walk away.

You should also know what you’re looking to get out of the negotiation (and why you deserve it —see #1).  But again, be open-minded and don’t commit yourself to anything before you have all of the facts.

Choose an Interest-Based Approach:
Ask Questions & Listen to the Answers 

There are two “types” of negotiation: distributive aka positional, and integrative aka interest-based.  Positional is a win-lose mentality—there is one pizza and we are splitting it.  Interest-based is a win-win mentality—there is one pizza and we are enlarging it.  

People tend to engage in positional negotiation, especially if they are on opposite sides of an issue. However, using an interest-based approach increases the chance of success for both sides. (And who doesn’t want a bigger pizza?!)

The key to interest-based negotiation is identifying the other side’s interests. The easiest way to do this is to simply ask, “Why?” 

For example, two little girls are having a fight over an orange. Both girls take the position that they want the whole orange. If their mom cuts the orange in half and gives ½ to each little girl, she would be using a distributive approach. But the mom decides to ask each little girl why she wants the whole orange. Girl A tells the mom that she just loves oranges and she wants to eat it. Girl B says she wants the orange peel to use in baking some cookies. The mom gives the whole orange to Girl A, Girl B gets the whole orange peel, and both girls are happy.

By simply asking the girls “why” they wanted the orange, the mom was able to ascertain each girl’s respective interests and realize that their interests did not conflict. 

Engage in dialogue with the other side. Actively listen to what they are saying; repeat and ask questions if necessary to truly understand their interests and their concerns. Likewise, be transparent about your interests and concerns—but see the caveat in the next paragraph. 

If the other side in your negotiation is being competitive and positional, don’t give in. If they’re attacking your ideas or slinging insults left and right, resist the urge to counter-attack. Recast the attacks on you or your ideas as attacks on the issue. Try using questions and strategic silence to figure out the other side’s underlying interests. You can also bring in a third party to talk to each side separately and try to understand each side’s respective interests. If the other side is simply not willing to cooperate, not sharing any information, engaging in trickery, or otherwise being untrustworthy, be very careful about what information you choose to divulge and don’t lay your best cards on the table upfront.

“Things can change mid-negotiation. Having a flexible bottom line is more important than a bottom line.”

Brainstorm Ideas Without Judgement

After you’ve figured out the other side’s interests, brainstorm ideas and encourage the other side to do the same. Don’t immediately throw any of the ideas out. Instead, after both sides have come up with every possible solution, go through each one, and talk about why an idea is satisfactory or not satisfactory. Use your flexible bottom line and your intentions to evaluate the ideas, but remember to be open-minded.

Don’t Lose Your Cool

Sometimes parties reach an impasse—and that’s ok.  But don’t flip out on the other side and jeopardize all of the time and work you’ve put into this, and even worse, jeopardize your relationship with the other side. Separate the people from the problem. Take a break and resume, if possible, when both parties have had time to cool off. Always be gracious and take the high road. Professionalism ensures a win-win in the long run. 

Alex LoCasto is the founder of The Fashion Brief, a fashion blog for professional women that refuse to dress within the expected confines of “corporate attire.”  Check out her blog here.   Alex is also an attorney in the Dallas office of the firm Locke Lord LLP.  She focuses her practice on business litigation and dispute resolution.  Get more info on Alex and her firm here.

DISCLAIMER: This article has been prepared for informational purposes only and is not intended to provide, and should not be relied on for legal advice. 

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This story was originally published on April 20, 2019, and has since been updated.

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4 Ways to Make Your Side Hustle Happen When You’re Working Full-Time

Photo: Ivan Samkov from Pexels

I really like my job, but I’m not sure it’s fulfilling me or fueling my passions.

It would be great to have a second income for all the little extras life throws my way.

If the economy plummets, will they even hesitate to lay me off?

I wish I didn’t have to report to anyone and could create my own schedule.

Sound familiar?

All of these were thoughts that used to cross my mind at least three times a day. And of course with ambition, dreams, and motivation, came their cousins: fear, worry, and doubt.

Where do I even begin? Will I be successful? Will people like me? I studied PR...do I really know anything about anything else? Where will I find the time?

More questions, more worry, more doubt.

It wasn’t until I became overwhelmed with my own questions that I decided to put them all behind me. On mute. To be addressed later... or possibly never. I began to question less and do more. Where do I start? Here. What do I do? This. Will I succeed? Yes. Where will I find the time? Goodbye, Netflix binging.

The only thing I didn’t question was whether I’d leave my full-time job because after all, I truly do love what I do. And let’s be real, benefits like a fixed salary, insurance, and a 401K were simply non-negotiable, considering I didn’t have a single dollar in savings (insert mortified emoji) and relied on my salary alone to survive. (In my defense, I recently bought a home which, ironically, is the inspiration behind my side hustle: White This Way Home).  

Wanna join the side hustle club? Here are my top tips for starting your own gig without leaving your full-time job:

1. Stick to a schedule.

Time is your best friend—but also your biggest enemy, if you don’t set a working schedule and stick to it. Even if your full-time job is flexible, make a commitment to limit distractions while you’re in full-time work mode. This means you try not to look at side hustle-related emails, social media, or comments during full-time work hours. Instead, leave it for nights and weekends. The good news (if your side hustle relies heavily on Instagram) is that there are a number of apps that let you schedule posts ahead of time (I use Plaan).

2. Capture thoughts to revisit.

OK, we’re all human—it's so easy to daydream about a new project or dwell on your side hustle to do list during your full-time work hours. After all, to-do lists are endless and inspiration can strike out of nowhere. You never know if and when these thoughts and daydreams will come back to you, so it’s important to take a moment to capture the ideas before they float away. Keep these inspirational thoughts in an imaginary bottle (or your phone, in a notebook, or on a sticky note), and rest assured they’ll be there when you have time to revisit them.

3. Find balance.

Feeling drained and overworked can be counterproductive. Don’t forget to build in time for fun, which can actually work in your favor and help refill your energy tank (ever tried driving on a completely empty gas tank? The epitome of counterproductive). Feeling energized and balanced is not only essential to getting things done, but it also gives your mind space for ideas to evolve and grow, even when you’re not actively in brainstorm mode.

4. Give yourself a pep talk.

Sure, you might look like a crazy person talking to yourself, but this really works! You can’t convince others to believe in what you do if you don’t believe in what you do. If those feelings of worry, fear, and self-doubt start to creep in, give them one answer in return: “I can and will do this.” Self talks, motivational quotes, little hand-written reminders, and a 24/7 “I’m a badass” attitude goes a long way. And the beauty of it is that you can pep talk anywhere, even during regular business hours.

About the Author: Adriana Infante is a PR + Marketing professional based in Miami, FL. She is also the founder of @WhiteThisWay an in-house product styling company that helps clients design spaces to reflect their personal styles and needs by harmoniously combining simplicity and tidiness to create a stylish, yet functional home.

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This post was published on February 19, 2019, and has since been updated.

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Why Your Next Blog Post Should Be Evergreen

Photo: Ekaterina Bolovtsova from Pexels

Evergreen content. You’ve probably heard that it’s super important for your blog, but often people forget to mention why that is and how you can make it work for your blog specifically.

So first, let’s cover the basics. Evergreen, or pillar, content is content that lasts all year round, for many years—just like the leaves on an evergreen tree. For blogging, this means that your post continues to attract readers to your site continuously after it is first posted.

Your evergreen content is often your most popular because new readers keep finding your site through these “pillar” posts.

As these types of post support your site with visitors in the long term, they need to really reflect your blogging brand and niche. They are the pillars or building blocks of your blog. When your posts do reflect your overall focus, the visitor to your site is highly likely to find other content on your site interesting and stay a little longer to look around.

Let’s break it down.

Why evergreen content?

For us busy bloggers and biz owners, every moment is important. We wear so many different hats, being writers, social media whizzes, educators, salespersons, and more – you don’t need me to tell you our time is pretty stretched.

That is why evergreen content is the must-have type of content for your blog. Why? Because it has the biggest return on investment for your time (ROI).

Rather than constantly producing new content that will be forgotten the next week, your time is much better re-paid by producing content that people will continue to visit weeks, months, and years later. A few hours of work for continuous return in visitors. Sounds good, right?

Even more importantly, by creating your evergreen content intentionally, the visitors it continues to attract will be the right kind of visitors. They will be interested in your blogging niche. This makes them more likely to click through to other posts on your site, sign up for your mailing list, share your content, and buy your products and services.

Pretty valuable visitors, huh? And the content that keeps them coming – even more so.

Spoiler! You have already posted evergreen content!

Some of your existing blog posts will already be pillar content.

You can usually find these types of posts by looking at your analytics. Which posts attract the most page views? Which attracts the most engagement through comments, likes, shares, and pins? These are the current cornerstones of your blog.

If these posts accurately represent your blog’s niche, then use them to guide the next blog posts you create. Look for a trend and create posts from different angles on the same theme.

Let me give you an example. I discovered that recipes including chocolate bars were really popular on Knead to Dough, so I produced more of those. As expected, these have all moved up to my most viewed posts and continue to bring visitors to my site. My target readers are foodie bloggers which many of these visitors are, but not all of them.

I also discovered that my how-to-style blog posts continued to attract traffic. As these directly appeal to my target reader, and the recipe posts offer valuable case studies to them, this is the most valuable of my two types of evergreen content.

It brings the right people to my site to then look at other recipes and my blogging posts. They are also likely to sign up for my free resource library, which includes some guides specifically for foodies as well as general content resources.

How to use evergreen content on your blog

So you know how I use evergreen content to boost traffic continuously for Knead to Dough, but how can you apply it to your own blog?

You’re already starting to assess your popular posts for their suitability as pillar content for your blog and using them as inspiration for more.

You can also create pillar content by creating content that is already known to be successful, shareable, and regularly searched. How-to and list posts are typically very popular as they usually provide in-depth, valuable, actionable advice.

The key to writing successful evergreen content is to provide as much value as possible. Pick your frequently searched niche topic and cover it in depth. Don’t leave your readers with unanswered questions at the end. If your content is valuable and informative, people will continue to find it useful.

“The key to writing successful evergreen content is to provide as much value as possible.”

Set yourself the challenge to make every blog post evergreen for the next month. If you can, challenge yourself to do this forever.

Tip: Don’t forget to update pillar content as and when changes occur that apply to that topic.

The takeaways?

• Evergreen content gives you the best ROI for your time

• It attracts the right kind of visitors who are likely to subscribe and buy

• Create content intentionally to attract these visitors and provide them lots of value

• How-to and list posts are great options for creating evergreen content

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This post originally appeared on Blog Society. Lauren Fraser helps other blogs and businesses (especially foodies!) transform their social media and blogging strategies to get the traffic, engagement, and leads they want. You can find blogging resources and guides on her site, Knead to Dough, with a pinch of delicious recipes thrown in for good measure! 

This story was originally published on September 24, 2016, and has since been updated.

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How to Build a Brand Through Storytelling on Social Media

Photo: Smith House Photography

Storytelling is an art. It’s all about authenticity, relevancy, and transparency. In building Stylebymalvika, my personal platform dedicated to providing style inspiration to the driven dreamers of the world, I’ve noticed that I owe much of my success thus far to being vulnerable, speaking without too many qualms, and delivering on what it is exactly that my audience responds best to that I can provide consistently. Surprisingly, being a bit of a spontaneous creative at heart has worked towards my benefit. In hopes of helping you build your brand on social media, I’m going to share a bit about how I’ve navigated telling my story online.

When I started my platform almost two years ago, I had absolutely no direction, and in many ways, I’m thankful I didn’t. It allowed me to experiment, speak about everything, and understand what worked best for both me and my audience. Everyone told me to “niche myself,” but I couldn’t understand what that meant. I’m a human, after all, and all humans are multifaceted and complex. Naturally, and as a result of merely creating, I slowly began to understand that perhaps a photo of Louboutins with a heart caption wasn’t doing anything for me or my audience.

Get real

Let’s face it: Today, everyone can post a photo of their favorite items, foods, etc. But not everyone is you. Understanding that there’s a very distinct, unique person behind all you put out is what’s most important when trying to find your voice on social media. Whether you’re an individual or a brand trying to craft an image, free yourself of any bounds so that you can slowly discover your value to others based on feedback.

Personally, I have found that my distinct value is in my perspective on fashion. I’m an Indian born and bred in America who is still deeply immersed in the Indian culture and values of quality and craftsmanship, which feed my love for high-end designers. My upbringing has taught me to strive to achieve great things, and thus the “driven” aspect of my value proposition was born. Being real about who you are and where you’re coming from will slowly but surely ensure your value becomes evident as well.

Be transparent

Combining my love for luxury fashion and my drive naturally helped me understand that I was a driven dreamer, and that what I put out there appealed to others who were the same. Still, I’m writing my narrative, and finding what more I can share about myself that will continue to provide value to my audience. I’m sure that in a year’s time, I’ll have a bit of a different value. I firmly believe that being transparent about new dynamics or changes that arise, either in action or perspective, can only strengthen a narrative—that is, if you share the whole process.

Learn from your audience

The thing about social media and building any type of brand image online is being true to who you are, and not overthinking it, especially in the beginning. There will be several learning curves, and you must remember that the journey quite literally is the destination. A huge part of your storytelling journey will be not having too narrow of a scope of communication with your audience—not “over-niching” yourself.

Allow yourself the grace of time and experience, and let your audience play a role in building your brand’s unique image. People enjoy being included in a conversation rather than being spoken at. Don’t just start by telling a story to your viewers and listeners: allow them to have a stake in your story by being the very people who shape it.

About the Author: Malvika Sheth is the founder of popular fashion platform Stylebymalvika, which has appeared on BuzzFeed and in Bella New York Magazine. She has previously collaborated with brands such as Clarins, Reebok, Jimmy Choo, and Lancôme in her journey as a content creator. Check her out on her Instagram and read more about her on her blog.

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This post was originally published on April 27, 2019, and has since been updated.

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The 5 Steps to Surviving a "No"

Photo: Create & Cultivate

“No” can be one of the most discouraging words a person will ever hear. These two little letters can mark us with rejection, failure, disappointment, and confusion. Whether it’s in response to a job offer, a business proposal, or a networking coffee date with a leader in the industry that you look up to, here are a few helpful tips for dealing with the big N-O, no matter the circumstances. 

Make a classy exit.

Say, “Thank you,” and be appreciative of someone else giving their time to hear you. It’s okay to ask a few questions about why they came to their decision or what you can do to improve for the future but yelling, lashing out, or outlining all the reasons why they are making a terrible mistake is not going to help anyone—especially you.

Choose to be gracious and kind, and you will be remembered for it.

Give yourself a moment.

The last time I was turned down for a job I cried like a baby. I was sitting in my car in the middle of Los Angeles traffic doing the ugly cry. As childish as I felt, I knew I needed to let out the tension. I had poured my heart into the application process, meshed well with the team members I had met, carried very high hopes, and felt like things were going in my favor. My nerves were frazzled by the end of the two-week interview process, and a good cry was what I needed in order to let go. It’s okay to be disappointed and it’s okay to acknowledge your feelings.

Realize it happens to everyone.

Michael Jordan was cut from his high school basketball team. Walt Disney was fired from a newspaper company because “he lacked imagination and had no good ideas.” Oprah was once fired from a television job because she was considered “unfit for TV.”

Every single person—even the highly successful ones—has been turned down at some point in their journey. You’re in great company.

Put in some time.

Take a few hours or set aside a day to make some improvements. Go over any and all feedback you received. Update your resume. Amp up your cover letter. Ask some trusted colleagues for their input.

My husband’s Jiu-Jitsu instructor often says, “You don’t get better by winning, you get better by losing.” There are always areas for improvement, and we often find them in the midst of rejection. Take the feedback and the critiques and use them to your advantage!

Dream about the future.

There are times when you have done it all—you prepared, you rehearsed, you did the research, you have the skills, you know the market—and still you’re turned away. Sometimes there is no explanation. When these moments come and there doesn’t seem to be any rhyme or reason, I tell myself that I am being protected from something. This thing I was running after must not be the best path for my life, and something better and more fitting must be coming up ahead.

Knowing this, we can find rest and peace in rejection because it protects us from less than the best. And we can dream about things still to come. Move on. Dream on. Go get ‘em.

What strategies have you found helpful when dealing with rejection? Let us know in the comment section below! 

This piece originally appeared on Darling Magazine, by Janelle Whitaker.

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This story was originally published on July 31, 2016, and has since been updated.

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