The Recent Graduate's Guide to Crafting a Perfect Résumé

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Writing a résumé is hard and it’s not something that is often taught in school, so it’s okay to feel overwhelmed about how to write your first résumé and where to start. When you’re figuring out how to write your first résumé, it is important to figure out what you want to gain from the document. What are you going to use it for? Will you be applying to higher education programs, internships, or jobs? Your résumé will differ substantially depending on what you will be using it for, so it’s crucial to figure this out before getting started. If you’re a recent graduate on the job hunt, keep reading for some foolproof résumé tips.

Start with the Basics

When you’re figuring out what information to include on a résumé, start with the basics. You should always create a header with your contact information including your phone number, email address, and location. Just include your city and state; no need to write down your exact address.

If you do have a personal website, include that as well, but do not include the link to your LinkedIn profile. If you’re using LinkedIn correctly, you will be easily searchable, so there’s no need to add the direct link on your résumé.

List Your Skills 

Putting your skills at the top of the document immediately increases the effectiveness of your résumé. Recruiters look at each résumé for an average of six seconds each. That means you have six seconds to show that you are qualified and what you can bring to the table. When you put your skills matrix up at the top, this shows the reader exactly what you have to offer and highlights that you are qualified for the position right off the bat.

The quicker you grab someone’s attention and persuade them that you’re the right candidate for the position, the more likely you’ll be to get past the initial influx of applicants.

Gather Your Employment Information

When you’re starting to write your first résumé, you might not have traditional employment information. If you do have traditional work experience, gather your dates of employment, (month and year) job description, projects you worked on, and any additional information you can include like how many people you worked with.

As a new graduate, no one expects you to have a lot of work experience; however, potential employers do want to see any volunteer work, side projects, and/or internships you’ve had. If you need to beef up your résumé, even more, include information about relevant school projects you worked on. This will help highlight your ability to work on a given project under constraints and will help highlight your relevant industry knowledge.

If you’re listing class projects on your résumé, use the school name in place of the company name, and include something along the lines of “[Class Title] Project Manager,” “Student Project Manager,” or “[Class Title] Student” in place of a job title.

Gather Specific Metrics and Achievements for Each Role

The key to a great résumé is highlighting exactly what you’ve achieved and what you can bring to a new position. This is not the place to include a general job description that can be used for anyone with that job title. 

Try to answer these questions for each role you put on your résumé: 

• What did you do in this role?

• How many people did you work with or manage? 

• What kind of projects did you work on?

• What were the results of those projects?

This will help ensure that your résumé immediately reflects your achievements and what you can bring to the table. Anyone can say that they’re great at their job, but very few people can actually show it. When you’re noting your achievements, think about how you can quantify what you’ve done.

Gather Your Education Information

Unless it is your highest level of education or you are in your first year of college, do not include information about your high school diploma. Similarly, there is no need to include GPA unless you’re currently in school and have a very high GPA (3.8 or above).
When it comes to listing education, start with the highest level of education at the top and list backward from there.

For example:

• Ph.D. information

• Master’s information

• Bachelor’s information

• High School information

*Include certifications and specialized training

When you’re learning how to write your first résumé as a new graduate, certifications and specialized training make a huge difference. Even if you don’t have specific certifications but you’ve had internal training, taken an online course, or even just an online tutorial, include that in your résumé. 

For example, you can take some online tutorials and training sessions on QuickBooks or Adobe Photoshop via YouTube and list that as specialized training. As long as the training gives you an advantage and further educates you on a subject, you can list it on your résumé.

If you’re struggling with how to write your first résumé, relax. You’re not alone! Writing a résumé is hard, and it’s often something that people are forced to learn on their own. Just take it one step at a time, gather the required information, and go from there! 
When in doubt, you can always hire a professional to help!

About the Author: A native San Franciscan, Michele Lando is a certified professional résumé writer and founder of writestylesonline.com. She has a passion for helping others present the best version of themselves, both on paper and in person, and works to polish individuals' application package and personal style. Aiming to help create a perfect personal branding package, Write Styles presents tips to enhance your résumé, style, and boost your confidence.

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This story was originally published on July 27, 2018, and has since been updated.

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How to Write a Post-Interview Follow-Up Email That Will Get a Quick Response

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Whether it’s with a sense of excitement or dread, sending out the occasional follow-up email is an aspect of adulting most of us simply can’t avoid. And what we’re looking to get out of these messages most of the time is—at the very least—a response.  

It seems straightforward, right? But the art of sending a follow-up that actually inspires the recipient to take the time to read AND respond? Now that can be tricky.

Let’s ensure your next follow-up is a success. Keep reading for everything you need to know to craft a follow-up email that warrants a response.

Want more tips to land the job of your dreams? Download our The Job-Hunting Bundle and discover résumé templates that will get you hired, smart questions to ask so you can ace your next interview, and a foolproof cover letter template that will get every the attention of every recruiter.

When to Send a Follow-Up Email

When you send a follow-up email will be unique to your individual situation. However, there are a couple of general guidelines to consider when sending your message so that it remains relevant and has the best chance of being opened.

HubSpot recommends the following timeframes for sending follow-up emails:

• Within 24 hours: Sending a “thank you” after a meeting, sale, interview, event, or occasion that justifies an immediate sentiment of gratitude or those follow-up messages that contain time-sensitive info or requests.
  

• Within 48 hours: After submitting important info (for instance, follow-up emails for job applications or other formal document submissions) or, if your follow-up still contains fairly urgent info or requests (those that can’t wait 1-2 weeks).
  

• Within 1-2 weeks: Messages following up on a meeting request or those that go unresponded and require a confirmation from the recipient (maybe a job offer or an email requesting feedback).
  

• Every 3 months: Emails sent as a way to catch up with a past connection or those requesting updates (can be for both business and personal life).

How to Write a Follow-Up Email

1. Identify Your Primary Objective

Before putting your fingers to the keyboard, the first step of writing a follow-up email is to determine the objective of your message. 

What’s the end goal you’re looking to achieve from sending this email?

Take a second to ask yourself, are you trying to… 

• Obtain more info?

• Schedule a call or meeting?

• Remind someone to do something?

• Close a sale?

• Say thank you?

• Or, something else?

Regardless of what your goal ends up being, this step is necessary to allow you to craft a strong follow-up and include a specific call-to-action (CTA).

2. Provide Context

Discounts and deals, order confirmations, bill payment reminders, and those random messages from Grandma checking in—we are constantly bombarded with emails. 

And if your inbox is anything like mine, it’s not hard to find one of many of those messages that make you stop and think—“wait, who is this sender??” 

If you’re nodding along, you probably already know that step #2 to writing a follow-up email is critical: provide context around who you are and how they know you. This is especially important if it’s been a while since your most recent interaction or if you don’t have a very close relationship with this person.

Don’t leave any room for confusion that will deter your recipient from responding.  Provide context early on in your email by emphasizing your initial conversations or interactions to jog their memory.

Here are a few solid openers you can test out in your follow-up emails:

• I wanted to follow up on the message I sent on [date or day if it’s still the same week] about [subject of the first email].

• I just wanted to follow up to get your thoughts on [subject of the first email]. Have you had a chance to check out my last email?

• Just checking in to see if you’ve had a chance to read my email from [date or day if it’s still the same week].

• Just following up to see if you have any questions about my email from [date or day if it’s still the same week] about [subject of the first email].

Quick Tip: Include the subject line of your initial email in your opener to make it easy for your recipient to go back and locate that first message.

3. Make the Purpose Clear

After providing context to refresh your recipient’s memory, move straight into making the purpose of this communication clear. 

This portion of the email should be direct and straightforward. Remind the recipient of what you mentioned wanting/needing from the last email or letting them know if that want/need has since changed.

Quick Tip: If this is a follow-up email aiming to make a sale, keep the focus on the recipient here and reframe any statements using “I” to address the benefit or relevancy to them. You might be tempted to throw in an “I think” or “I believe” statement here, but I promise, it’ll be much more effective to keep the reader believing this is all about them. 

Here’s an example:

Rather than including: “I think my/our [product or service] could really help you accomplish [benefit]. I would love to hop on a quick call to chat about [opportunity].” 

Try something like: “Your [aspect of their business or life] would really benefit from [purpose of product or service]. Would you like to hop on a quick call to chat about this opportunity?”

Want to land the job?

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This story was originally published on April 20, 2020, and has since been updated.

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3 Ways We Can Stop Professionally Ghosting Each Other

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Several years ago, I was interviewing for a role at one of the top beauty companies in the world. I went through rounds of interviews and met key members of the cross-functional and senior leadership teams on multiple occasions at their offices.

In my very last conversation, the head of HR called me on a Friday to say, “The team loved you.  We would like to put together an offer for you. Can you please remind me of your current compensation package and specifically your stock grant component?”

I was thrilled. I immediately provided the details. She thanked me for my time. She said she would call me first thing Monday morning with the offer details.

She didn’t call me first thing Monday morning. She didn’t call me later that afternoon, or later that week, or the Monday after that. She never called me again. 

I followed up a few times. Maybe she’s just busy. Maybe something happened to her (Oh god, I hope she’s ok!). Maybe she lost my contact information. And then I realized I had invested my time and effort into a process that would never receive any closure: I was a victim of ghosting. I had been ghosted. She would never reach out to me again.

Since then, I have been ghosted more times than I can remember in my career. And the hard truth is, I have also ghosted people. I, too, have been the ghoster.

What is ghosting? Ghosting is to completely stop responding over text, email, or phone (insert your preferred mode of communication here) after having been responsive and in touch with someone over a distinct period of time for a specific business objective.

The business objectives during which the ghosting occurs can be a wide variety, including being in the process of prospecting a new client, interviewing for a job, raising funds for a non-profit event, a promised introduction to another industry contact, or seeking investors for a new venture.

Please note: Ghosting does not include cold emailing, cold calling, or cold LinkedIn messaging. If the person doesn’t know you, they don’t actually owe you a response. It’s not considered ghosting. Unless you call me Rita instead of Mita, I try to respond when someone reaches out to me even if I don’t know them.

So why have I ghosted people?

Because I was uncomfortable with the request, because I didn’t have time, because I could no longer deliver on what I had promised. Because I had said yes when I should have said no. Because I am working, teaching, and parenting (all during a pandemic). Because I was scared to respond with the truth and I didn’t want to hurt them. 

If we acknowledge what’s holding us back from engaging and push through to respond, we show up as the leaders we want to be, acting with kindness and empathy. Here are three ways we can stop ghosting once and for all.

1. Be Timely 

To avoid potential ghosting, I try to respond to people within 72 hours (during a pandemic, it might be closer to a week) when they reach back out with a quick one-liner: Thanks for checking in. It’s a busy time. Please reach back out in two weeks.   

The ghosting can begin when you simply don’t have an answer for that person yet. You might not know what your response should be. You might have a response and realize it should be a phone call or a longer email.

If I don’t respond because I don’t have a response yet, and too much time passes, I am slipping into ghosting territory.

2. Be Honest and Transparent  

No one wants to deliver bad news. And what’s worse than bad news is no closure, obsessively refreshing your inbox and checking your phone incessantly. We are living in limbo during this pandemic; there’s no need to add any more uncertainty or stress on each other. 

When I think back to the offer I never received on that Monday morning, how would I have handled it as the head of HR? A simple email would have sufficed: “We have decided to move ahead with another candidate. We wish you the best of luck in your career endeavors.” 

Any additional insight would have been appreciated given the amount of time I spent interviewing (i.e. not aligning on salary expectations or looking for someone with more technical experience). I would have been upset, but the ghosting was far worse. I was left with an incredibly negative impression of the company that I didn’t hesitate to share with others in my network.   

Unfortunately, budgets were cut and we can’t proceed with the proposal.

Unfortunately, we have a hiring freeze now and the role is no longer open.

Unfortunately, we don’t believe this is the right fit for us and we won’t be proceeding with the partnership.

We all are owed the respect of closure. We would want it for ourselves. And we have the power to give closure to others.

3. Be Clear on What You Can and Can’t Commit To 

Recently, I was asked by two individuals if I could mentor them. While I wanted to say yes, I knew I couldn’t give them the time they deserved. If I did say yes to avoid saying no, I would eventually not have time to mentor them and ultimately ghost them.

And while I hesitated to respond to their requests with the truth, I knew if I ghosted them I would risk damaging these relationships. So I told them I was humbled they thought of me and with a new job and raising young kids in this pandemic, I just couldn’t commit right now. Each individual responded saying they understood and looked forward to keeping in touch.

Please don’t say yes when you mean to say no. Please be clear on what you can and cannot commit to. And if you committed to something and can no longer deliver on what you agreed to, just speak up. Let individuals know your circumstances have changed. While they may be disappointed, they will appreciate your honesty and respect you for being accountable and for not disappearing on them, never to be heard from again.

“If we acknowledge what’s holding us back from engaging and push through to respond, we show up as the leaders we want to be, acting with kindness and empathy.”

—Mita Mallick, Head of Inclusion, Equity, and Impact at Carta

About the Author: Mita Mallick is a corporate change-maker with a track record of transforming businesses and cultures. She is the head of inclusion, equity, and impact at Carta. Mallick is a columnist for Entrepreneur, and her writing has been published in outlets including Harvard Business Review, The New York Post, and Business Insider.

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Here's Why You Should Never Ask a Busy Person to Lunch (and What to Do Instead)

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Networking is every successful person’s middle name—but meeting with a busy person is a challenge. Although we can’t give you the secret handshake that will land you a meeting with Sheryl Sandberg (there’s a secret handshake, right?) we can dole out successful networking tips and tricks that will get you in the door with someone high-ranking who has the potential to advance your career. 

Just because networking can feel impossible, doesn’t mean it is. Meeting your career heroes isn’t unheard of and landing that crucial meeting can be done, but you’ll have to get creative. Your career crush didn’t make it where they are by taking every lunch meeting they were cold emailed about. So, here are some ways you can stand out and get your foot in the door.

Try Getting in Touch With Their Assistant First

There are some who claim that a cold call or cold email shows bold initiative. And sometimes, when the work powers that be are acting in your favor, a cold email will launch your career in a way you can’t imagine. There are always outliers. 

Case in point: Jaclyn Johnson, CEO and founder of Create & Cultivate, cold emailed Garance Doré, and she responded and then spoke at C&C Chicago. You never know what will happen until you put yourself out in the universe. But if after a cold email and a follow-up you’re still not getting anything, you should try a new road before either, a) giving up, or b) hounding someone to the point where they will never meet with you. 

When you are just getting started, don’t assume that you are the exception. Assume you are the rule. (That’s not to say you shouldn’t be confident. There is a difference.) Most busy people will not appreciate you clogging up their inbox. It’s not uncommon for a CEO to receive 1000+ emails a day, and wading through those can feel like torture. 

Think of the assistant as Saint Peter at The Gates. You’re not getting in unless you make good with Pete. Many CEOs and executives will have their assistants linked to their inboxes. Meeting with them could be a great inroad. Offer to take them to coffee or lunch. Ask for 15 minutes of their time before you try and meet with their boss. Assistants are overworked, overtired, and often under-appreciated. Get on their good side and it just might land you on their employer’s schedule. 

Skip the Standard Cold Call and Email Vernacular

There is a story in Silicon Valley about Tristan Walker, who recently raised $24 million for personal care products for POC. Before branching out on his own as CEO of Walker and Company, he worked for Foursquare—a job he got from cold emailing the founders eight times. Two years after landing the position, Walker posted the correspondence that landed him a meeting on his blog. You can read it here. There were many, including IA Ventures’ Ben Siscovick who said, “If you are outside StartupLand looking to get in, read this then read it again—this is how it’s done.”

However, despite his success, Walker’s original email is exactly what we would warn against. There is passion in his voice, yes, but he notes nothing concrete that he would bring to the Foursquare team. It worked for Walker, but in most cases, this will not work. Don’t tell a company how awesome they are. Don’t tell someone you’re “hungry.” In a few short sentences, you should be able to explain exactly what you can bring to the table. Be as specific as possible.

For example, if you want to meet with the CEO of a marketing company, convey in two sentences how you’ve helped another company grow, or an idea you had for a client that performed on social well. When applicable, give stats. 

If You’re Asking Them for the Meeting, You Go to Them 

This is really simple. Don’t ask someone to coffee and then suggest a place to meet. Bring them coffee. Show up where they are and make it easy. 

By Failing to Prepare, You Are Preparing to Fail

Come with questions. If person X is giving you 15 minutes of their time, you should be prepared to make use of every. single. second. 

I recently had someone tell me, “I have three.” As in minutes. You better believe that I wrote down what I needed and made those three minutes count. If you waste three minutes of someone’s time, you can be sure that they won’t give you ten in the future. 

You don’t need to print out your resume. Honestly, it’s a little dated and most people are more interested in getting a read on you, not reading what you print on paper. 

While You’re There…

If you shake their hand and walk out of the office thanking them for their time, you’ve biffed it. LEAVE WITH NEXT STEPS. Let’s repeat that. LEAVE WITH NEXT STEPS. Ask for something concrete that you can do that, a) keeps you in contact, and b) is actionable for you. You’re not taking a meeting to schmooze, you’re taking a meeting to move the needle on your career. So move it. 

Once You’ve Left…

Don't ghost. Follow up. Send a thank-you email, at the very least. Pro tip: Send a thank you with cupcakes for the office. Or send something that says, I paid attention to what you said, and I’m working to take the next steps. 

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This post was published on February 16, 2019, and has since been updated.

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6 Ways to Establish Yourself As an Expert Using LinkedIn

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Strong personal branding, when done right, is an act of service. It’s greater than your ego and bigger than your fears. It’s about your audience, your customers, and your network. Trust me when I say: they are waiting for you to show up.

But how do you find your community in such an oversaturated digital world? 

You go to LinkedIn. 

Yep, you heard that right. And here’s why. 

LinkedIn has 675M users, but only 3M—a tiny drop in the bucket—are using it to its full capacity. LinkedIn is this wide-open white space ready for the taking, a place to build authority and thought leadership, and most importantly, a place to show up authentically in the context of your career. Despite the great opportunity LinkedIn provides, less than 0.5% of users are maximizing its potential. 

Linkedin is today what Instagram was in 2012—our most underrated platform. In the last few years, the LinkedIn algorithm has generated a 50% increase in viral activity year over year. 

LinkedIn is the only platform where career and authenticity merge. If you’re ready to up your thought leadership game, here’s how you can master LinkedIn for your own personal brand.

Optimize your profile.

Looking at other people’s profiles is the #1 activity on LinkedIn. That means optimizing your profile is critical. Update your cover photo, headshot, headline, summary, exemplary media, and work experience to reflect a full, 360-degree story. Think of Linkedin as a search engine and your profile as your own personal website. This is your ultimate business card. 

Be human.

The olden days of LinkedIn are long gone. This is no longer simply a place for job search. This is a place to connect. Sure, show your expertise, career history, and your resume, but also show who you are. If you’re building a brand of your own, yes, people care about what you do, but they will do business with you based on who you are and how you show up. You need to be extremely intentional about your humanity and your professional expertise. And if you're able to blend both, you will cut through the noise. 

Be true.

Being real, approachable, and relatable isn’t always likable. In fact, if you’re disrupting any industry, you’ll come across some haters. The aim isn’t to be likable; the aim is to be true to yourself, and THAT will gain you the right clients, business, network, etc.

Publish quality over quantity.

Every platform serves a purpose, and LinkedIn has established itself as the leader in top-quality long-form content. Publishing natively to the platform has proven to be a successful marketing strategy and an effective way to position yourself as a thought leader. If you’re worried about sounding self-promotional, focus on telling real stories and sharing in a way that can be of service to others. You're trying to create value versus adding to the noise.

I’ll say it a million times—no one cares about what you do, people want to feel something. They want inspiration, education, and entertainment. They want to feel uplifted, less alone, and more empowered! Know your audience, but also know this: if you’re willing to open up and be human and real, that's where the good stuff lies. 

Own your niche.

One of the biggest complaints I hear is that LinkedIn is only for the corporate world and that it’s not for creatives, artists, entrepreneurs, or disruptors—that it’s not for you—but that’s wildly untrue. People of all industries, not just corporate, play here. LinkedIn is not industry exclusive; in fact, its algorithm favors “small” creators. It’s a place to showcase your niche and own it.

Be consistent.

Like most things in life, you get out what you put in. LinkedIn is by definition a social networking app. You have to be willing to join the party, not just when you need a break, but consistently to connect, learn, and support your community.  

The making of a truly powerful personal brand sits at the intersection of your humanity and your expertise. And there is no better social media platform to bring it all together than LinkedIn.

“Think of Linkedin as a search engine and your profile as your own personal website. This is your ultimate business card.”

—Jessica Zweig, CEO of SimplyBe. Agency

About the Author: Jessica Zweig is the CEO of SimplyBe. Agency, a premier personal branding firm based in Chicago and serving clients across the globe. Named a “Personal Branding Expert” by Forbes, a “Top Digital Marketer to Watch” by INC, and honored with the Gold and Silver Stevie® Award for “Female Entrepreneur of the Year” in 2018 and 2019, Jessica facilitates sold-out workshops and speaks on the power of personal branding to corporations including Google, Salesforce, Virgin, Nike, Motorola, Red Bull, and Bank of America. She also hosts the top-ranked marketing podcast The SimplyBe Podcast. Jessica’s debut book, “Be: A No Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself,” launched in February 2021 with Sounds True, an imprint of Macmillan.

This story was originally published on July 7, 2020, and has since been updated.

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One *Very* Successful CEO's 4 Hacks for Cold Emailing

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Let’s talk about cold emailing.

Katia Beauchamp, the co-founder of the wildly successful beauty company Birchbox, has said that she and her co-founder started cold emailing CEOs in the beauty industry to get the idea in front of them. Now she's one of them. Beauchamp shared, "I cold emailed several presidents, CEOs, and brand managers in the beauty industry and the majority of people responded!"

So we asked: What are a few things that every cold email should include?

She divulged below. 

1. Have a compelling subject line.

“It needs to motivate the reader to open the message. At the very least it should say something more than, ‘Hello,’ or ‘Looking to get in touch.’ I used, ‘Reimagining beauty online.’”

2. Keep the email concise.

“The email should be short enough so that a person can read it without having to scroll down on his or her phone. The less time and energy it takes to read it, the better.”

3. Don't attach a business plan to explain the idea.

“That's asking a lot. Try a one-pager that briefly describes the idea/value proposition. We framed our one-pager by introducing the brands as the stakeholder and how Birchbox could help that brand.”

4. Ask for something that’s easy to say yes to.

“I asked CEOs and brand managers for five minutes of their time to give me advice. Those emails eventually turned into a meeting and the meeting turned into a pitch. Those pitch meetings ultimately led to partnerships with massive brands, early on.”

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This story was originally published on May 25, 2017, and has since been updated.

3 Signs It’s Time to Take Something Off of Your Résumé

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When I hosted a mentor session for Create & Cultivate Insiders, I got a lot of questions about résumé format and career path, but one question that stood out to me was, “When is it time to take something off of your résumé?” This is a great question because the answer depends on your experience and the goal of your résumé.

With that said, there are a few guidelines you should follow to help you see the signs that it’s time to take something off of your résumé. A common misconception is that you should include your whole career path on your résumé. While this is true for some people, most people should include some adjusted versions of their career path on their résumé.

Today, I want to discuss when to take something off of your résumé.

Take it off if… It doesn’t serve a purpose.

If you’re pondering the question, “When is it time to take something off of your résumé?” consider the fact that you only have a set amount of space to craft the perfect snapshot of your career. Everything on your résumé should serve a purpose.

• Is an experience listed on your résumé to camouflage an employment gap?

• Is an experience listed on your résumé to highlight your experience in a particular field or specialty?

• Is an experience listed on your résumé because you want to show that you have experience in a specific role?

• Is an experience listed on your résumé because the company name holds influential power?

Every piece of information included should serve a purpose. If it does not, it’s time to remove it from your résumé.

Take it off if… It was in a different lifetime.

Depending on the person and situation, I typically recommend including about 10-20 years of experience on a résumé. Including information that’s older than that is often not worth it. There are exceptions to this if the experience serves a purpose, (i.e. it shows a notable company, client, or role), however, most of the time you don’t need to go back that far.

If you have a lot of great experience that was a few decades ago, you can save those anecdotes to use during your interview.

“If it doesn’t serve a purpose—or was from a different lifetime—it’s probably time to take it off.”

—Michele Lando, founder of Write Styles

Take it off if… It makes you seem less experienced or too experienced.

Some experiences may have been very valuable and may have even been a turning point in your life/career, but they might work against you. Great examples of experiences that are important but not important for your résumé when you have an established career are college classes or internships. Note that these are not important to include if you have an established career.

If you are currently in school or just out of school searching for your first job, college classes or class projects are a great way to bolster your résumé and highlight your industry knowledge. However, if you do have an established career, they will often make you appear less experienced.

Unless you’re currently in college or recently graduated (looking for your first job out of college) there is no need to include information about the classes you took in school. Once you’ve made it past your first or second entry-level job, employers care more about what you’ve accomplished at work than what you learned in a classroom. Education is important, but on-the-job experience always takes precedence.

On that same note, it’s important to consider if a role makes you appear too experienced for the position you’re applying to. If you’re trying to shift careers or maybe take a lower-level position because of location, it’s important to be conscious of what information can make you appear too experienced for the job. If a potential employer feels that you’re overqualified for the job, they may fear that you’ll get bored easily which could equate to you inadequately completing required tasks or leaving a role quickly which would increase turnover.

Ultimately, every piece of information you include on your résumé should serve a purpose. It may be tempting to include everything to show your entire career path and/or versatility, but it’s important to consider the question of when is it time to take something off of your résumé. If it doesn’t serve a purpose or was from a different lifetime, it’s probably time to take it off.

About the Author: Michele Lando is a certified professional résumé writer, personal branding expert, and founder of Write Styles. She has a passion for helping others present the best version of themselves both on paper and in person, and works to polish individuals' application package and personal style. Aiming to help create a perfect personal branding package, Write Styles provides resources to enhance your résumé, professional appearance, and boost your confidence. Michele strives to help others gain the confidence to put their best foot forward in a personal and professional light.

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This story was originally published on October 30, 2019, and has since been updated.

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You Heard It Here First: Social Media Profiles Are the New Cover Letters

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Gone are the days of submitting your résumé and cover letter and calling that: “applying for a job.”  Today, employers are looking for an extra edge, for your humanity, and for what makes you tick. We hire people after all, not machines.

In comes social media: the ultimate look inside who you are, what you believe in, and what makes you you. 

Here’s a pro secret: before your potential recruiter, boss or CEO even downloads your résumé or scans your cover letter, they will search your name. Your LinkedIn profile will pop up, maybe your Twitter, perhaps your Instagram profile will appear right in front of their eyes. 

Are you proud of what’s there? Are you putting your best foot forward to a potential employer?

The key to nailing social media and secondarily, manifesting your ideal career opportunities, is to be proactive and infuse your expertise, value, personality, and humanity into your online presence. 

Here’s how to optimize your social media presence for your job search.

Why You Need to Proactively Position Your Social Media Presence

I always say, “If what you’re posting isn’t okay for your future boss to see, then you probably shouldn’t be posting it at all.” Social media is no longer just “social media;” social media is the internet. What you put out into the world, stays in the world. 

Now, this isn’t to convince you to create a two-dimensional, ultra-professional-looking social media presence, because that’s what your résumé is for, right?

As an employer, I am not looking to hire human doings. I am looking to hire real human beings. I want to envision the type of person I am working alongside. 

Of course, they have to be able to do their job and have the right talent, but they also need to add value to the company and fit in with our culture. The way I, and any other employer, can truly find that fit is by viewing your holistic online presence.

Use social media as a way to tell your whole story. It is the 360-degree package of who you are that brings that extra level of authenticity and humanity to your application. Whether it’s LinkedIn or Clubhouse, TikTok, or Instagram, there are so many opportunities to share yourself and talk about your know-how.  

4 Steps to Nailing Your Social Media Profiles

Optimizing your profile is a secret sauce when it comes to enhancing your social media presence. 

Step One: Profile photos and a memorable bio are a must.

Since social media is all about making connections, your profile photo should reflect who you are, and so should your bio. Choose a high-quality photo that can be used across all social channels to increase your searchability. Beef up your bio with relevant successes and links to any of your ongoing projects or events. 

Step Two: Update your website link to something relevant.

Think: a personal website, the link to your Medium account, maybe you’re an actor with a reel compilation on Vimeo, drop the link in your bio! 

Step Three: Be accessible to potential recruiters.

Include links to your other social accounts, email, and website to keep the conversation flowing. In other words, make it easy to connect outside of social. 

Step Four: Remember, what you share on social media is a direct reflection of who you are.

Create content, be an active participant in engaging and sharing other people’s content and you will stand out regardless of if you’re looking for a job. 

You have the tools, now get optimizing. 

But, What About My Actual Cover Letter?

Circling back to your actual cover letter, this should be the vessel to share your experience and your talent. But why stop there? 

Infuse your cover letter with calls to action to check out your work and other accomplishments. Whether it’s your blog series, your podcast, your website, or even your SoundCloud, you can direct people to these mediums to help paint a fuller picture of who you are. 

At the end of the day, you are a three-dimensional, living, breathing being and it’s your job to translate this to your one-page cover letter—and beyond.

“Use social media as a way to tell your whole story. It is the 360-degree package of who you are that brings that extra level of authenticity and humanity to your application.”

—Jessica Zweig, CEO of SimplyBe. Agency

About the Author: Jessica Zweig is the CEO of SimplyBe. Agency, a premier personal branding firm based in Chicago and serving clients across the globe. Named a “Personal Branding Expert” by Forbes, a “Top Digital Marketer to Watch” by INC, and honored with the Gold and Silver Stevie® Award for “Female Entrepreneur of the Year” in 2018 and 2019, Jessica facilitates sold-out workshops and speaks on the power of personal branding to corporations including Google, Salesforce, Virgin, Nike, Motorola, Red Bull, and Bank of America. She also hosts the top-ranked marketing podcast The SimplyBe Podcast. Jessica’s debut book, “Be: A No Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself,” launched in February 2021 with Sounds True, an imprint of Macmillan.

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3 Steps to Finding Your Voice in the Fight for Equity at Work

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People outside of a community experiencing injustice can have a hard time becoming allies (and can never imagine being accomplices) because they often feel they don’t know where they fit when it comes to the fight for workplace equity. And the discomfort of not knowing or finding their place causes them to opt-out and say nothing. 

When you’re in a workplace where your race, gender identity, ability, or a combination thereof aren’t represented in power, having the option to opt-out is a privilege you don’t get.

For those who do get the option, you create a bigger problem when you take it because now you’re putting the onus on the people who already don’t have access or power in a space to reshape it. 

So now we’re here. That super fun place where the people experiencing injustice are held responsible for fixing systems of the workplace that are built against us.

How I’m gonna change it from outside the club? I can’t even get it in! Make it make sense.

As you’re finding your voice, the most crucial piece of your role here is employing your influence to break down constructs that are hurting other people. 

Remember: Progress isn’t made in a silo. 

If it were just people who made less than $15 an hour talking about the need for a minimum wage increase, then no one would be listening. The people with power; therefore can make the most noise in that fight, wouldn’t even get out of bed for $29k a year (the equivalent of $15/hr). 

You have influence. You just need to be willing to see what it is and employ it, which brings me to step one.

Step 1: Identify your sphere of influence.

What projects are you spending your time on throughout the week? Month? Year? Who are the people impacted by the decisions you make each day? This is your sphere of influence.

This can be your colleagues, your clients, or even their customers. Once you know who is impacted, then you can start to open your mind to being curious about the experiences of those people.

You can look at things as they are and say, Is someone not seeing themselves represented? Would someone feel actively pushed out? Is there someone’s story not being heard? Am I approaching a challenge the same way I always have or is there another lens to look at it through?

On the first episode of my podcast, “As It Should Be with Thamarrah Jones,” my guest Susie Berg shared that when her son came out to her as trans, she began to notice the unnecessary barriers that he experienced.

She started to apply this same kind of thinking at the camp where she is on the board. “I thought about kids who come from single-parent families. I thought about kids for whom that means divorce and kids for whom that meant the death of a parent,” she explained.

It’s a Jewish camp so she also thought about interfaith families, and because “kids are kids, I know that a kid who can’t eat dairy probably feels completely left out when there’s only ice cream. And a kid at 11 years old doesn’t see the difference between being left out because of that and being left out because they’re non-binary… for a kid that’s just being left out.”

Opening your mind to this kind of curiosity widens your view to really see all types of inequity and how your actions and inaction can be harmful to those around you.

In a more traditional workplace applying this kind of wider, more curious lens might look like applying those questions to things like:

• Diverse representation in market research surveys

• Diversified supplier and vendor selection

• Usability and accessibility of software

Step 2: Start with listening.

When you’re genuinely curious about other people’s experiences you feel inspired, motivated, or even honored when you’re given the opportunity to hear them talk about what they have seen, felt, and gone through. That’s the spirit I want you to walk with when you’re approaching any social issue too.

On Brene Brown’s podcast, “Dare to Lead,” a Black woman discussed being in a meeting where she presented the results of a project she's been leading for months. After the meeting, her boss asked how she felt, to which she responded feeling like the people in the room weren't even looking at her and asked all the questions to her white male colleagues in the room as opposed to her. Her boss told her that she was reading into things.

This is a common misstep (read: microaggression) I’ve seen from people when someone tells them their experience. 

The people not “in the culture” will explain to the people who are, why they’re misconstruing an experience to be something that it’s not. Or that they are taking something too far by calling for a specific set of actions from people in power in response to an injustice. 

This erases people's lived experiences.

If your instinct is to “keep the peace” by negating the experiences of the person telling you what's happening in front of their very eyes, why is that? What are you afraid of happening if you just believed them?

Your job is to listen, not direct what should and shouldn’t be someone’s response to an experience they’ve had. You have a voice, that doesn’t mean you have authority, but if you choose to, you have the power to make space for accountability.

Step 3: Recognize that if your intentions are genuine, then you would be willing to take risks.

Comfort tends to be prioritized over all else. Ultimately, the people whose comfort is of highest priority are the communities in your workplace who are represented in power. Typically, that means White, cis-gendered, and non-disabled.

The problem here is that when we prioritize comfort, nothing changes, because you are never asked to challenge your own power. 

This whole exercise of finding your voice is an exercise in introspection. You have to be willing to recognize that you’ve had blindspots and in filling them you have to be willing to make mistakes and be corrected.

You have to make peace with that fact. But understand this: The people who are on the other side of inequity, being hurt by it every day, start with less privilege, power, and support than you’ve ever had and are living full lives anyway, putting up this fight.

I heard someone say ally is spelled L.O.U.D, and I couldn’t agree more.

“You have influence. You just need to be willing to see what it is and employ it.”

—Thamarrah Jones, Brand Strategist and Host of “As It Should Be with Thamarrah Jones"

About the Author: Thamarrah Jones (she/her) is a brand strategist and host of the podcast “As It Should Be with Thamarrah Jones,” a show about refusing to accept inequity. Thamarrah interviews culture shakers and professional troublemakers in every industry to learn how they are using their skills to create a more equitable world. Every day she chooses to create a career steeped in purpose by working with companies driven by a mission to improve the lives of those they serve and the world in which we live. If you’re ready to challenge white supremacy and help recreate the world as it should be, follow her on LinkedIn and subscribe to her podcast.

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Did You Know These Seemingly Innocent Interview Questions Are Illegal?

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So, your interview is off to a great start. Your résumé is perfect, and the hiring manager is clearly impressed. It’s going so well that it almost feels like a meetup with an old friend rather than a formal interview. This is usually a good sign, but be careful—you might be offering up unnecessary information that could hurt your chances of landing the job. 

It’s widely known that federal laws prohibit direct questions about race, gender, religion, sexual orientation, and all other protected classes, but sometimes the question isn’t so direct. So, what are the seemingly innocent questions to be cautious of during an interview? We break it down for you below to ensure you know the best way to successfully navigate your job interview.

Are you planning to start a family soon?

Starting a family is an exciting and monumental moment in a person’s life, but unfortunately, employers could potentially view it as an inconvenience or question your commitment to the job ahead of you. A new hire looking to start a family could mean possible lateness, frequent sick days, doctor’s appointments during work hours, and long absences at the company’s expense.

How to Answer: I’m not at that point in my life yet. I am interested in what a career path looks like at this company. Can you give me more detail?  

Can you work on the weekends?  

Most corporate employees are off the clock on the weekends even when overtime is required. If you’re a salaried employer, the company might expect you to be available on the weekends or on short notice if there is an emergency. But unless Saturday and Sunday are required workdays, the interviewer shouldn’t ask about weekend availability. This question could be seen as an attempt to find out the applicant’s religion. Although it may not be, candidates may feel forced to share religious obligations when asked this question.

How to Answer: Of course, if you nailed an interview for your dream job and are eager to put in the extra weekend hours, then, by all means, say “yes.” You can also assure them that you will attend to any unexpected emergencies at your earliest convenience without divulging any other information. 

Do you own a car?

Much like asking about weekend availability, an employer shouldn’t directly ask you if you have a car unless the job requires you to use your own vehicle. Most job seekers have seen “must be able to commute to X location” on a job post. The employer most likely wants to make sure that you’ll be able to make it to work on time, especially in places where public transportation is limited.   

The Equal Employment Opportunity Office has a different take on this question. They consider it protected financial information, so not hiring someone based on their answer is discriminatory. This question also puts physically impaired individuals who are unable to drive at a disadvantage. Asking why someone doesn’t have a car could leave a disabled candidate feeling forced to disclose their impairment.   

How to answer: Politely inform your interviewer that you weren’t aware the job required you to use your own vehicle. This will prompt them to share their true intentions for asking the question which will most likely be related to attendance. Assure them that you will be able to get to work at your scheduled time.

Are you a member of any cultural organizations?

Being a member of a cultural organization has many benefits. Members are usually required to do volunteer work and/or maintain a high grade point average and are able to obtain prestigious internships through alumni connections. Sounds like a great bullet point on your résumé, but it can also be used by interviewers to discern your race.

A simple statement like, “Which one is that? I think I’ve heard of it before,” during a phone interview could be seen as prying for that information.

How to answer: You can list the member requirements and benefits without sharing the cultural aspects of the organization. This information can be found online with a quick Google search, so keeping it on your résumé is a great way to avoid any company with such bias. 

Can you list your emergency contacts?

Has your interview ever gone so well that the interviewer replaces “if you are hired” with “when you start” while listing off the day-to-day duties of the position? They may have suggested that you complete some paperwork to get it out of the way even before an official offer has been made. 

One part of the new employee packet that you can ditch without an official offer is the “Emergency Contacts” page. This information can reveal your sexual orientation and national origin if you decide to list your significant other or parents’ names. Additionally, questions about the relationship between you and the people you live with are prohibited for the same reason. 

How to answer: Inform the interviewer that you need a bit more time with one or more pages of the packet. Ask them if you have the option to fill it out at home and bring it back on your first official day. 

Do you drink?

More companies are starting to offer unique perks in order to attract and retain amazing talent. Happy hours and on-the-clock fiestas have become a common occurrence. Casually asking if you’re a social drinker while explaining the company culture could be their way of trying to see if you’ll fit in. 

However, this question might not fly with the Americans with Disabilities Act. Asking about alcohol consumption could force a candidate with a prior substance abuse issue to disclose their medical condition/diagnosis.  

How to answer: Keep it short and sweet. Feel free to answer with a simple “yes” or “no.”

What was your previous compensation? 

Try to put yourself in a business owners’ shoes for a moment. You’ve found the perfect employee on paper and they’re even better in person. The only thing that could make their dream candidate even more ideal is if their salary expectations are within budget.

Don’t talk yourself out of the salary you feel you deserve by mentioning your past pay.  Employers know that one of the keys to retaining amazing candidates, like yourself, is offering a competitive salary and benefits package, so know your worth going in and be prepared to confidently navigate this conversation.

How to answer: Try to steer the conversation away from past compensation by politely but firmly stating why you deserve your desired salary. Mention that this number is based on your skills, experience, current salary trends, and the work required for the position. 

Tip: Be Prepared

Ultimately, it’s up to you to determine whether or not you feel comfortable answering possibly coded questions. Before proceeding, consider how your answer will affect your chances of receiving an offer of employment. If you’re confident that you want the job, then be sure to craft a response that steers the conversation in a positive direction. 

Practicing your answers to these and other standard interview questions will make sure nothing throws you off your game. When interviewing, keep in mind that employers are most likely not trying to trick you, but you should always do your research and be prepared. It’s a good idea to understand the law and know your protections. 

About Career Group: Career Group Companies is a boutique recruiting firm that specializes in temporary and full-time administrative placements. We work with leading businesses, constantly raising the bar to provide a premium approach to search that others can’t reach. We take the time to get to know our clients and candidates, so we’re in a better position to make well-informed matches that we know are going to work.

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This story was originally published on June 10, 2019, and has since been updated.

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3 Mistakes You're Probably Making on Your Résumé

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While writing a résumé is necessary for everyone, it can be an incredibly arduous task. It’s not intuitive and it’s not something broached in school, so many people are forced to make do with what they know. But how do you create a document designed to help you succeed when you've never been taught how? 

Whether or not you’ve created your résumé on your own or acquired help, there are three mistakes you’re probably making. Fear not, because they are simple fixes that will instantly make your document more effective.

You Don’t Have a Skills Matrix at the Top

I always say this, but by far one of the most important things to include on your résumé is a skills matrix up at the top. This should land below your headlining statement and above your professional experience, but it is extremely important that it’s toward the top of your document. This is where you’ll include any specialized skills, software knowledge, languages, etc. It’s a surefire way to highlight what you can do for the company and what skills you possess.

One study shows that hiring managers and recruiters look at individual résumés for an average of 7.4 seconds each, so it is essential that you highlight your skills at the top of your document. This way, if they only read one section of your document, they will immediately be able to tell if you qualify for the position, or not. You want to give readers an easy and effective way to see what you can do and what skills you possess. By providing this information at the top of your résumé, readers don’t have to dig through job descriptions to figure it out.

You’re Not Writing Your Résumé WithYour Desired Job Description in Front of You 

You need to write (or edit) the document as if you’re applying for a specific position. What does this mean? It means that you need to go through the job descriptions that you’re interested in and integrate keywords and phrases throughout your document.

Perhaps you’re happy with your current role, but you eventually want to further your career within the same industry. Do a bit of research and find industry-specific roles that interest you, and use those job descriptions for inspiration. Do they utilize keywords or phrases which you can utilize in your résumé? Does a job description have a more eloquent way of wording one of your job duties?

If you’re not using current job postings to help you write your résumé, you’re doing yourself a disservice. See how industry professionals talk about jobs and utilize that in your document. Using industry jargon will help you appear more professional and knowledgeable about what you do. Some companies also have bots that "read" résumés before they do, to weed out the ones that don't make sense. 

You’re Highlighting Your Job Duties and Not Your Achievements

“Subjective terms and clichés are seen as negative because they don’t convey real information,” says Rosemary Haefner, VP of human resources at CareerBuilder. “For instance, don’t say you are ‘results-driven;’ show the employer your actual results.”

It is absolutely important to highlight the specifics of your role, however, if you’re only highlighting the job description and not your achievements, your résumé will not be as effective as it could be. You want to show potential employers what you have accomplished so they can get a better idea of what you will bring to the company and what you can do for them.

If you only talk about the role you played but don’t show them what you did within that role, your résumé will not serve you well. Include as much data and metrics as possible. Here are some great examples of metrics to include in your résumé:

• How many accounts did you manage?

• How much in sales volume did you secure (weekly, monthly, or annually)?

• Did you reduce cost (either by a percentage or dollar amount)?

• How many clients did you interact with (daily, weekly, monthly, or annually)?

• Did you surpass a quota?

• Did you manage a team? If so, how many team members did you manage?

• Did you work with any notable clients or vendors?

You may not have metrics off the top of your head, so go ahead and calculate them. Do some research and figure out your personal statistics! As long as you can prove your work and your numbers, you can include them on your résumé.

If you’re one of the many people making these mistakes, all you have to do is fix them and move forward. Writing a résumé is hard, so don’t dwell on your missteps. Learn from them and continue to improve. If you get really overwhelmed, reach out for help. There are people out there (like me) who are willing and able to help. If you ever get discouraged, remember that there’s a reason why certified professional résumé writers have a job.

About the Author: A native San Franciscan, Michele Lando is a certified professional résumé writer and founder of writestylesonline.com. She has a passion for helping others present the best version of themselves, both on paper and in person, and works to polish individuals' application package and personal style. Aiming to help create a perfect personal branding package, Write Styles presents tips to enhance your résumé, style, and boost your confidence.

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This story was originally published on June 2, 2018, and has since been updated.

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6 Tips for Being Productive Under Pressure

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Maybe you’ve been feeling it lately. That overwhelmed feeling you get when your to-do list is long but your worry list is longer? There’s a lot on your plate right now. There are scary, uncontrollable things happening in the world, maybe in your personal life and yet time doesn’t stop for your business. I feel you. Some days the last thing you want to do is answer emails or join video calls. One of the worst feelings is a big agenda and no motivation to work on it. 

I work a 9-to-5 job and have created a multi-six-figure online business. Needless to say, my checklist each day can get pretty long, and more than that, juggling both mentally can sometimes be a challenge. But, over the years, I’ve learned that, even though I might not be able to control every stressor that comes my way, whether it’s in my personal or professional life, there are ways I can stay productive even when pressure mounts or stress takes over, and you can implement them as well. 

1. Put Your Blinders On 

I like to call it shiny object syndrome. It’s when we get distracted with the latest and greatest and lose sight of the task or goal at hand. This is a productivity killer. To prevent this, set plans, lots of them. Have daily, weekly, monthly, yearly, and five-year goals written out and share them with someone who can help hold you accountable (team, partner, a coach/mentor, etc.) and put them somewhere where you can see them often. Whenever you are going through your task list ask yourself if it supports your top three long-term goals, if not put on your blinders and keep moving. Clearly set goals also help prevent decision fatigue which is super important in preventing burnout. 

2. Add It to the Calendar

Put it in the schedule, always. Whether it’s following up on an email, calling a team member, or an important meeting, add everything to a calendar. Keeping all your to-do’s in one place will help you feel less scattered and less distracted. When we don’t have a clear way to organize our time it can create extra noise. Instead of focusing on one task at a time, we are nervous that we are forgetting something. 

3. Work With Your Energy

Prioritization is key. This means I align my tasks with my energy levels so I can’t procrastinate. For difficult items that require a lot of brainpower or for the "I don’t really want to do tasks," I move to my high energy times. For me, I do the most difficult tasks in the morning to create a free-ing feeling for the rest of the day. By the end of the day, most people have made so many decisions that your brain is exhausted. You don't want to leave difficult tasks for this time as the quality will be poor or you simply won't do them- creating a cycle of broken self-promises!

4. Focus on Feeling, Not Just Doing

How do I want to feel today? Do you ever ask yourself that? Instead of running through your to-do list first thing in the morning, ask yourself how you want to feel that day. It shouldn’t be the same each day. One day it may be “productive” or “energized” but it may be “calm” or “sleepy” another. Claim those feelings and let yourself feel them. Doing this allows you to accept the “slow” days, appreciate them, and not beat yourself up if you don’t have the most productive day. Here’s the secret, productivity doesn’t always mean work, often it means taking care of yourself. 

5. Start the Clock

Set a timer. The toughest part of anything is getting started. Set a two-minute timer and just start. For me it’s writing content, I have to tell myself that if after two minutes I don’t want to work on that anymore I can stop. It’s your easy way out, no shame, no guilt. But chances are, once you start it will get you into a FLOW state and you can then create for hours. It’s like the Pringles effect; once you start you can’t stop. Turn off ALL distractions (once you get distracted it takes your brain nine minutes to get back on track) phone in another room, not other tabs open, and get in your flow.

6. Automate as Much as Possible

Work and non-work related. Less time on tasks that suck up your energy means more time on tasks that fill you up. This may mean investing in systems for invoicing, tech work, or posting to social or something like meal delivery that takes one more thing off your plate. 

Entrepreneurship is challenging. There will be unbelievable pressure and stressors that will take their toll on you if you let them. But, they don’t have to cripple you or stop you in your tracks. I hope that these tips can help you move through the challenges and allow your business to keep growing through it all. And remember to have some fun—the pressure we feel is often the pressure we put on ourselves. Chances are, entrepreneurship isn't the first time you've faced this type of pressure. But it is your opportunity to take it off!

“Instead of running through your to-do list first thing in the morning, ask yourself how you want to feel that day.”

——Cara Barone, Business Coach and Strategist

About the Author: Cara Barone is a brand consultant by day and a business coach and strategist by night. She juggles a corporate 9-to-5 job with her thriving online business and helps others do the same. She helps high-performing corporate women and coaches gain confidence and clients, without sacrificing their corporate salary, sanity, and health.

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3 Strategies to Help You Answer One of the Hardest (and Most Common) Interview Questions

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Let’s be honest, even if you practice and come in prepared, job interviews are stressful. Don’t worry, you’re not alone in feeling this way—92% of employed Americans feel stressed out about job interviews. With that in mind, some questions can be more difficult to answer than others. By far, one of the hardest and most common interview questions people stress over is how to talk about their weaknesses in a job interview. This is such a difficult question to answer because there’s an art to it.

You don’t want to say the wrong thing to make yourself look bad, but you also don’t want to come off as though you think you’re perfect and have no weak points. It’s all about balance and showing how a weakness can work in your favor or educate you going forward. It sounds a little weird to think of weaknesses working in your favor, but believe it or not, when you phrase weak points correctly, this is often the case.

Here are three strategies to help you answer one of the most common interview questions: “What’s your biggest weakness?”

Make a list of your strengths and weaknesses ahead of time.

First and foremost it’s important to be prepared. If you don’t, you’ll likely stumble and just say the first answer that comes to mind. This answer might not be as eloquent as you’d like. To ensure this doesn’t happen, prepare in advance and come up with a list of your strengths and weaknesses. Strengths tend to be easier to come up with, but weaknesses can be more difficult because it’s common to want to hide a weakness in an interview. No one likes to acknowledge weak points.

Some examples of weaknesses might include:

• A desire to please, which results in taking on too many projects at once.

• Looking at achievements objectively to gain the required confidence in a new role.

• Software proficiency. You can always talk about wanting to learn more about specific software.

• Area of the job. It’s perfectly acceptable to note that you’re very interested in a particular area of a job, however, you don’t have as much experience with it so you’ll need to learn more through hands-on experience.

Don’t be ashamed about having a weakness.

Everyone has at least one area where they can improve so it’s important that you don’t get down on yourself when you’re exploring your weaknesses. Exploring your weak spots can be a great opportunity for growth. By taking note of areas of improvement, you can use this to your advantage, take on some continuing education, and learn what you need in order to develop a well-rounded understanding of your industry and/or role.

Additionally, self-awareness is a huge asset and is considered to be a big strength. While you may be weak in one area, acknowledging this and showing your own self-awareness will help highlight your strength and value as a candidate.

Share what you’ve learned from it or how you’re working to improve a weak point.

Wondering how to answer “what’s your biggest weaknesses?” in a job interview? It’s all about framing your weakness in the right way and spinning it into something positive. Everyone is human, so recruiters and hiring managers expect that each and every person will have at least one weak area. It’s just about acknowledging yours and showing how you can actually use your weakness to your benefit. It might sound crazy, but your weakness could really be a blessing in disguise.

Perhaps your weakness is self-confidence. If this is the case, try phrasing it like this:

“In the past, one of my weak points has been self-confidence, however upon writing my résumé and looking at my achievements on paper, I’ve been able to build that confidence to help me move forward in my career in a more confident manner.”

This shows that you’ve put in the effort to work on yourself, put effort into your résumé, and analyzed what you’ve accomplished at work to evaluate progress and hold yourself accountable. These are all very beneficial traits in a candidate.

If one of your weaknesses is taking on too much at once, try acknowledging it like this:

“One of my biggest weaknesses is the desire to please people. I don’t like saying no to a project or responsibility, however, I’ve noticed that when I take on too much, I’m not able to reach my full potential on every project. Realizing this has helped me prioritize and only take on projects within my bandwidth so that I can be sure to put the best quality forward in every project I execute.”

Ultimately, showing how something helped you grow or change for the better will always work in your favor.

People always ask me how to answer “What’s your biggest weakness?” in a job interview—it’s one of the most common interview questions, after all—and the truth is that the answer will differ from person to person. As long as you prepare and show what you’ve learned or how you’re working to improve your weak area(s), you’ll answer the question well and show potential employers how your self-awareness adds to your value as a candidate.

About the Author: Michele Lando is a certified professional résumé writer, personal branding expert, and founder of Write Styles. She has a passion for helping others present the best version of themselves both on paper and in person, and works to polish individuals' application package and personal style. Aiming to help create a perfect personal branding package, Write Styles provides resources to enhance your résumé, professional appearance, and boost your confidence. Michele strives to help others gain the confidence to put their best foot forward in a personal and professional light.

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This story was originally published on July 24, 2019, and has since been updated.

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Guess What? Your Dream Job Exists Right Now

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As I was networking and meeting with mentors, I kept getting asked the same question over and over again: what’s your dream job? And over and over again, I was stumped because the thing is, I don’t have a dream job. I’m lucky enough to know what I’m interested in but that doesn’t mean I have a singular career in mind. But I learned quickly, that’s totally OK. There are so many expectations about landing your dream job, but here are the most common myths that, we promise, you can totally let go.

1. You need to know what your “dream job” is.

When people did ask me what my dream job was, I found an easy solution was just to tell people, “I’ll do anything,” but as one woman reminded me, that answer can seem unfocused and uninspired. Instead, I learned to tell people I want to work with a creative and curious team that’s passionate about how digital media can enhance storytelling. It’s not a normal “dream job,” but it’s a clearer picture of what I want to do, and it’s that kind of vision that will help lead me to a dream job in the future.

2. Your dream job exists right now.

As technology continues to change and companies’ needs grow and adapt, it’s important to remember your eventual dream job may not exist yet! And that’s totally OK. It would have been impossible 10 years ago to tell YouTube star Justine Ezarik that in the future, her dream job would consist of making video content for a website that at that time wasn’t even around.

As you weave through your first few jobs, make sure to keep your eyes and ears open for new opportunities. This might even mean listening to your passions and creating your own dream job. Janet Mock said, “I’ve always said that authenticity is the first pathway to any kind of success. To me, it’s my yellow brick road. Only by living my truth have I been able to achieve any kind of semblance of the dream.”

3. Even if you land your dream job, you won’t be able to make enough money.

I’m sure we’ve all had that one person in our lives that has something negative to say when we tell them our dream job. And a lot of times that negative thing happens to revolve around money. (As a journalism student, this happens to me far too often, and trust me, there’s not enough side-eye in the world for those people.)

Brit Morin, the founder of Brit + Co., knows this all too well. When she was looking to switch careers, she knew she was interested in the creative arts industry. But instead of getting immediately discouraged by a typically difficult field, she did research and found out she could conceivably make money going after what she wanted (turns out the creative arts industry is a $34 billion market!).

Morin shows it’s worth really researching and looking into your dream job because often what you find may surprise you. There’s more than meets the eye, and if you’re willing to put in the hustle, you can probably find a way to do what you love and make it work.

The original version of this article appeared on Levo written by Madison Feller.

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This story was originally published on April 1, 2017, and has since been updated.  

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Be Prepared—6 Tough Interview Questions (and How to Answer Them)

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So you've landed an interview—congratulations! Standing out in a sea of resumes is no easy feat, but the hiring process is far from over.

Now it's time to knock your interviewer's socks off. If you really want to wow, you’ve got to do your homework and be as prepared as possible. You’ve picked out the perfect outfit, researched all there is to know about the company, and printed your resume, but you can’t stop there. What will really get you hired is your stellar answers to the interviewer’s questions—not that super cute blazer (sorry!). We’re here to help and make sure you don’t go into the interview blind!

While the process can be long and nerve-wracking—these are questions that potentially alter your future after all—there are some difficult interview questions you can bet on being asked. Read on, practice, and go crush that interview!

1. Tell me about yourself. 

This is a little like the "What do you do?" question that can be so stressful. It's asking you to sum yourself up in a succinct but engaging way. You want to grab your interviewer's attention without delving into your life story. 

What the interviewer really wants to know is a little about your personality, but also what about you will add to this particular company. Do not have a scripted response. This should be tailored for each interview and you should talk about where you are professionally. 

DO talk about why you got into your particular field and how it relates to your background. What it is about your line of work and experience that is specifically "you." When and where you adopted your dog is cute, but save it for after you get hired. 

2. What is your biggest weakness?

I'm a workaholic. A perfectionist. Type A. I never give up, to a fault. None of these answers the question. Using this question as an opportunity to #humblebrag is not the way to go. Instead, they show that your biggest weakness is an inability to address where you're lacking and you come off cocky. Everyone has weaknesses, including the person sitting across the table from you, and self-awareness is a good trait.

3. What would your previous employer say about you?

This question needs to be answered based on how you left your last company. If you were fired, and you've still listed that position on your resume, don't try to hide it. Instead, use this question as an opportunity to explain where you went wrong and what you learned. 

If you left your last job on good terms and your former boss is willing to be a reference, this is a great way to back up what you say. 

If you had an exit interview, you can pull directly from that conversation, and is a reason to ask for an exit interview if your employer doesn't offer one upfront. However, a resume doesn't have to include every job you've ever had. 

That said, be prepared for this one: 

4. Are there any jobs you've omitted from your resume?

This is a particularly tough one. If you've left a job off your employment history there are usually two reasons: it was a short, contract position (90 days or less) that didn't add anything but a few extra lines to your resume, or you left on really bridges burned, bad blood, terms.

There are certain jobs we take that are fillers or contract jobs that give us the ability to pay our rent, or brush up on skills (a great point to highlight). Feel free to mention jobs that you took as "in-betweeners." Even if it's a job that you think is beneath you and your skills, tell your potential employer about it. The willingness to work while you're "not working" highlights an ethic to stay on the grind even if you aren't employed full time. 

If there really is bad blood between you and a former employer, and an interviewer point-blank asks you this question, you don't want to start a new work relationship off by lying. You can talk about what happened in more vague terms without mentioning the name of the company. As scary as it can be, this is a great opportunity to show your humanity, own your failures, and end on a high note by explaining what you learned. 

5. What are these gaps in your employment history?

This piggybacks on question #4. Sometimes gaps are omissions and sometimes they are simply times when you were unemployed. If there are gaps, be prepared to explain what you were doing during this time. 

If you don't have an answer because you used your fun-employment time as just that, let this be a lesson: Don't sit and wait for the job to come to you. The harder you hustle the greater the reward. There's a good chance that if the job comes down to you and someone who took a class or another job during their unemployment, you're probably not getting that position. 

The hustle never sleeps or stops—even if you're not getting paid. You are responsible for your future, no one else. 

6. Is there anything you want to ask me?

If you say, "No, I think I've got it," be prepared to kiss that job goodbye. You just spent 30 minutes with the person in charge of hiring you and if you don't have any questions, you haven't done your research. Show that you are willing to go the extra mile (hell, block) for the company. These questions should NOT be about salary, benefits like vacation days, or how long you have to wait for your first performance review and promotion. Climb the ladder sure, but wait until you get hired to take a step up the rung. 

Look into clients they've worked with, their greatest successes, and figure out a question or two that shows that your battery is fully charged up for them i.e. not questions that show you're only looking out for you. These are questions that show you are also willing to go outside of your job "description" and get involved in multiple verticals. 

Good luck and be your best-prepared self. This is your year if you want it.

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This post was originally published on January 20, 2016, and has since been updated.

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Pro Tip: Networking Is About Giving

Photo: Smith House Photo

Welcome to our series Pro Tip where we’ll be sharing expert advice on hot-button career issues that are a part of our day-to-day lives—issues like productivity, funding, budgeting, and being a good boss.

Today, we’re sharing tips on an often-misunderstood matter: Networking. Whether you’re self-employed or climbing the corporate ladder, we all feel the pressure to “network” our way to the top. But to become a networker who generates leads instead of a desk full of other people’s business cards takes one simple ethos…  

Networking Is About Giving

It isn’t about reaching out only when you want or need something or seeing how many people you can “connect” with on LinkedIn. Networking is about actively helping others and genuinely wanting to do it.

See, when you’re consistently networking and providing your skills and knowledge to other people, you’ll find you will rarely need to ask for help because the power of giving is infectious. People want to help people who help them and if the people you’re investing your time into aren’t sharing the love - then it’s time to find some new people.

Below are a few tried and true habits for being an active and giving networker.

How Can I Help?

Every time I connect with someone new the first question I like to ask is, “How can I help?” You’d be surprised how often it catches people off guard. “You want to help me?" Of course, I do!

When we offer to help we open a door, we make a friend and we learn something new. It’s also where the true connection begins because it creates the opportunity to make an impact on someone else. As the old cliché goes, by helping others we help ourselves.

Make Introductions

Sometimes, all it takes is meeting the right person to take a project to the next level. If you have a connection who’s looking for what someone in your network can provide, connect them. If you think two of your connections would be better simply by knowing each other, connect them. If you think an introduction could lead to some new business for someone in your network, CONNECT THEM. No matter what the reason, help others expand their networks by offering to make introductions for the people whose work you believe in.

Offer Your Time

Our most valuable asset is time, and when you offer it to others, it goes farther than any other networking tip I can give you—especially if you’re self-employed because you’re not only the sole representative of your business but you’re the sole proofreader, manager, marketer, designer, advisor, and everything else in between. Offer up your time to help review assets or be a sounding board to people who are in similar positions to you and build your community.

Stay Present

How many of us feel defeated every time we post something about our business on social media and NO ONE responds to it the way we imagined they would? Be the person who does. Stay present and actively engage with the things people in your network are sharing about their business and ideas. Share their content with your own audience.

Beyond social media, continue to be in people’s lives and follow up consistently. Share articles on topics you think would benefit them, set up a coffee meet-up with another person in your network, and keep practicing these techniques to help make yourself a consistently active and giving networker.

About the author: Audrey Adair is a seasoned freelance communications professional and founder of The Scope, a platform providing resources and community to freelancers and the self-employed. Connect with The Scope on Instagram and join their email list to receive your free resource, The Freelancer Starter Kit.

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This story was originally published on February 9, 2015, and has since been updaetd.

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10 Journal Prompts to Start Your Workday Feeling Inspired and Motivated

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While most of us are still attached to doing everything on a phone, tablet, or computer, one of the best ways to get out of your own head is to write your thoughts down. This is where writing prompts come in handy! These prompts are tailored to make you think spontaneously and a little deeper about certain topics. 

Not only do these questions expand your mind but can be an easy way to find inspiration or even a new attitude. Scientific evidence also proves that writing accesses your left brain, which is more analytical. While your left brain is working, your right brain is free to create, therefore cultivating a more wholesome thought process you might not experience without the element of writing involved. 

Try out these 10 writing prompts and start your workday off on the right foot.

1. What is one thing that would make you smile today?

2. What do you think you can do more of?

3. How do you define success in your current role?

4. What does a “perfect workday” look like?

5. How will you resolve any stress you feel today? 

6. Where are you indulging in negative thoughts?

7. Name two things you’re thankful for at your job

8. What is one thing you can do today to feel more organized?

9. What makes you feel most empowered? 

10. What’s something you feel obligated to do and why? 

It’s easy to become complacent in your job which can make you forget what your passions were in the first place. Make sure to step back and look at the larger picture, whether that be considering a new job, career shift, or even a fun entrepreneurial adventure. Writing all of your thoughts out can help you fully understand how you’re actually feeling. 

“Writing all of your thoughts out can help you fully understand how you’re actually feeling.” 

—Abbey Adams, Digital Marketing Coordinator

About the Author: Abbey Adams currently works at a full-service ad agency as a digital marketing coordinator. Throughout her time as a writer and media maven, she’s remained passionate in her love of sharing stories, curating content, and inspiring women. You can usually find her cuddled up on the couch binging “Sex and the City” (for the 20th time) or listening to a new album on repeat.

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10 Dos and Don’ts of Networking

Photo: Christina Jones Photography

Networking is a necessary evil, but when used for the forces of good, it’s an amazing tool that ignites opportunity through relationship building. Learning how to do it well is a skill set unto itself and one that takes practice. Most of my business mantras don’t come from Kid Ink, but with regards to networking, I completely agree with him: “Let’s just be honest. Let’s be real.”  Here are a few dos and don’ts to help you get through your next networking event. 

1.  Don’t be afraid to introduce yourself.

While it can be intimidating to roll up on someone and start a conversation, it’s often necessary. There is no shame in admitting that bum-rushing your way into a conversation isn’t your favorite approach for relationship building. Sincerity often goes a long way so be honest and acknowledge your discomfort. If you’re from the cool and confidant school of networking then know what you plan to say to engage your audience.

2.  Try and be a friend first.

Don’t go in for the kill and start with your elevator pitch. The me, me, me approach is never a big hit! Genuinely be interested in whomever you are speaking to. Most people love to talk about themselves so start there. Ask questions about who they are, where they are from, and what they do before you hit ‘em with the glory that is you.

3.  When sharing info about yourself, be sure to keep it concise yet interesting.

Have the basics ready, but make sure it doesn’t sound scripted. Talk with passion and confidence, but make sure it’s an inclusive conversation and not a sales pitch.

4.  Keep it short and sweet.

If communicating via email or social media messaging it is important to keep it short and sweet. Copy-heavy outreach is usually skimmed or wholly ignored.  The subject is as important as the text in the body. A creative subject gets your email opened and read.

5.  Bring a wingperson.

Sometimes having a friend or business associate at your side that knows you well allows you to play off each other and makes the conversation a little more natural and informal. AND NEVER FORGET YOUR BUSINESS CARDS!

6.  Do something to make yourself memorable.

A funny story, a quick anecdote, or a seemingly unrelated question about your conversation partner’s life will make you stand out and give you a chance to follow up via email and reference your own originality. A little humor and wit can go a long way.  This is especially important if you are at a networking event where everyone has similar goals and lots of conversations are happening.

7.  Look for commonality.

It’s great to find a parallel interest that you can bond over. It doesn’t matter if it’s work-related or totally inane and random. Whether it’s a mutual passion for Fetty Wap, a love of DIY crafts, or a commitment to binge-watching “Homeland,” finding common ground is a great way to solidify yourself in the hearts and minds of whomever you're chatting with.

8.  Don’t be too thirsty.

If you sense that whomever you're speaking to isn’t interested: gracefully bow out. It’s like dating, it’s way better to be the ghoster rather than the ghostee.

9.  For networking in the online space, don’t be afraid of the “cold pitch.”

Especially if you can find a way to engage with someone that will prevent it from feeling totally random. There is no shame in doing a little research without taking it to stalker-ville. It makes you seem prepared and shows that you’re not interested in wasting anyone’s time. You are reaching out for a reason.

10.  Make sure you follow up.

Follow up in some capacity a few days to a week later. Keep the conversation going with new questions and interests so your relationship can evolve. Make a plan for a future meetup.

About the Author: Jessy Fofana founded La Rue PR over ten years ago after successfully directing public relations and marketing initiatives for an impressive list of well-known fashion, home décor, lifestyle and cosmetics brands, and retailers.  With an experienced team of professionals, LaRue PR covers all the bases including print and digital media coverage, influencer relations, synergistic brand partnerships, and more.  LaRue PR provides the skill and experience of a large agency with the creativity, dedication, and affordability that can only be offered by a boutique firm.

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This story was originally published on February 20, 2019, and has since been updated.

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A Millennial's Bucket List for Achieving Financial Freedom (Step 1: Start ASAP)

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If you’re a millennial who wants to achieve financial freedom sooner rather than later, there are several important money moves you should be making now. If you wait too long, you’ll spend your later years catching up rather than going on vacations, upgrading your house, or taking early retirement.

Ideally, you want to start making these money moves while you’re in your 20s and 30s, so you’ll be able to reap the benefits of your financial strategy for a maximum length of time. Here are the bucket-list items you should start checking off to set yourself up for financial freedom.

1. Create a budget.

A budget is essential. Make a list of all your income and expenditures, and add them up to see how you’re making out, monthly and annually. If you’re seeing a surplus, that’s great—but if not, you’ll need to tighten your budget by figuring out the amounts you need to make, save, and spend in order to make ends meet.

Even if it looks like you’re doing okay balancing your monthly budget, if there is room to scale down your spending, you should. Save a little extra and reroute that money into an investment.

2. Build an emergency fund.

One major car repair, injury, appliance replacement, or other big-ticket items can really set you back financially. Create an emergency fund against these possibilities and only dip into it when absolutely necessary. This way, you aren’t maxing out your credit cards or depleting your other funds if something unexpected pops up.

If you struggle with building up your fund, have extra money deducted from your paycheck so you’ll get a refund at tax time, then funnel that money into your emergency fund. And think of it this way: If you’re fortunate enough not to need your emergency fund, then you’ll be ahead of the game financially when your 50s arrive.

3. Set up a retirement fund.

Too many people wait to start saving for retirement until they reach middle age, which is way too late. Many millennials are tracking to follow suit, with two-thirds of them having saved nothing yet, despite the fact that they see retiring around age 61 as a reasonable goal.

Experts typically recommend that young adults should open an IRA or other retirement accounts,  and definitely should invest in their 401(k) accounts, especially when employers offer matching funds. In fact, many Americans, in general, are missing out on this financially smart benefit. A solid rule of thumb is to put about 15 percent of your pay annually into a 401(k).

4. Think big.

A savings account is a smart idea; however, it’s not going to yield a big return via interest nor ferry you to early retirement. But if you do have money saved, then you have the option to make significant and potentially lucrative investments.

For instance, you could buy a rental property. You can list your home on vacation rental sites, collect rent, pay your mortgage, stash away the remaining funds, and build some equity. Over time, you might even want to add a property or two to your portfolio.

Or start your own business. Got an idea, passion, or golden opportunity? Take an entrepreneurial leap! Many businesses can be launched right from home on a shoestring budget. Put a plan together, get the word out on social media, then attend trade shows and other networking events to promote yourself and build your company.

These two options or similar ones put your wallet to work, and can eventually position you for solid financial footing down the road.

5. Take a few investment risks.

Even if you're risk-averse, it’s not a bad idea to know how the world of investment works. Done right, it’s a venture that can be quite lucrative. Look into investing just a little at first, whether in stocks, bonds, commodities, real estate, your sister’s promising business, or another opportunity. Then watch your investment carefully to see if and when it pays off. If it doesn’t, look to shift into another type of investment.

6. Rethink your location.

If you’re living in an expensive city, consider a change of scenery. These younger years are a perfect time to try out new places, anyway. So why spend thousands a month on sky-high rent or property taxes? By moving to a more affordable city, you could save loads on rent and living expenses. For example, Omaha is a cheaper market than Los Angeles. Take your savings and put them to work toward your financial goals.

7. Watch your credit spending.

As millennials, we are firmly a part of the digital spending revolution, which is convenient but makes it easy to overspend. When you can’t pay off your credit card bill every month, you’re charging too much.

To avoid accumulating credit card debt, pay close attention to your spending, delete shopping apps off your phone (or at least keep yourself logged out), and track your receipts. If you’re already in debt, consider debt consolidation so you can get back on track. (And speaking of debt, if you’re still carrying student loans, look into loan forgiveness programs or refinancing.)

At this point in your life, you’re young enough that small moves can make a big difference to your financial future. While age 60 might sound far off, the passage of time can surprise you. If you’re looking to get on track toward fiscal stability, now is the time. Check off these bucket list items and watch your financial freedom begin to become a reality.

Written by Molly Barnes, Digital Nomad Life.

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This post was originally published on June 5, 2019, and has since been updated.

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How to Network and Cultivate Relationships That Level Up Your Career

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The strength of your relationships is oftentimes the biggest indicator of your success because, the truth is, no one is successful alone. With a little reflection and strategy, you will find you have more resources available to you through your extended network than you ever imagined. The key to leveling up in your career is defining, building, and nurturing your community.

So how do you find your people and have these relationships constantly working for you? Here are some foundational elements to turn acquaintances into colleagues, and colleagues into your most trusted friends. The ultimate goal is to have people around you committed to ensuring you are consistently leveling up, and for you to have the opportunity to do the same for others.

Take Inventory of Your Relationships

The first step is to assess where your relationships currently are. Reflect on the strength of your network as related to your professional goals. What relationships do you need to build? Are there any you need to let go of that are holding you back? Don’t be afraid of asking for introductions to other people in your extended network.

By the way, if you are the smartest and most successful person in the room, you’re in the wrong room! Push yourself out of your comfort zone to get out to more events where you can level up into elevated circles of influence. It’s not sleazy or cheesy; it’s just a fact that greater access will guarantee greater success.

Get Clarity on Your Value Proposition

When you are trying to create, build and nurture relationships, your #1 focus should be on the value you provide to others. Once you have provided enough value to build a foundation of trust, only then should you begin asking for what you need. So, first things first, what do you provide that other people need? Is it something general, like positivity or kindness, or a special skill or knowledge? Can you make a helpful introduction for someone? Provide solutions for a problem they have? Make a personal recommendation on an inspiring book or life-changing vacation?

“Be yourself. Be vulnerable. Know your worth. ”

Make Meaningful Connections

There are a few keys to creating deeper connections. You will want to be genuinely interested in others and encourage people to talk about themselves. Any two people will have areas of similarity, whether it be a mutual favorite TV show or a favorite food; build on those and remain curious. Asking good, open-ended questions is a foundational element. You have something to learn from every person, so smile and give honest and authentic appreciation.

A sincere compliment goes a long way. The goal in this stage of connection is to deepen the conversation, create a bond, and leave with the other person thinking: I like that person. I enjoyed that brief interaction, and I’d be open to giving that person more of my time.

Ultimately, the best advice to create connections is the simplest: Be yourself. Be vulnerable. Know your worth. We are all drawn to authenticity. Your uniqueness is your greatest gift. So be true to yourself.


“If you are the smartest and most successful person in the room, you’re in the wrong room!”

Master Your CTA

This is where so many people get awkward and miss the mark, but there is no need for it to be that way. Without a call to action (CTA), your connection stalls. You will want to end every conversation with a CTA that is specific and measurable. Examples include: I’m going to message you tomorrow and get the name of the restaurant you recommended. Or, I’d love to know more about how you handle certain challenges in your job. Can I call your office next week and pick your brain?

You don’t want to be caught in that cycle of saying, “Let’s connect again soon.” This essentially means it’s not a priority for you. If this is a person who you want to build a relationship with, take the responsibility to be the one who provides the specific time frame and desired result of the next interaction.

Follow Up or Fail

Good follow-up alone will elevate you 90% above the average person. To solidify the connection, follow up when you said you would. Send a quick greeting within 24 hours. This is where the Power of 3 comes in: You need at least three different touchpoints to deepen a relationship. That means, for example, a follow-up email, a text message, and a coffee meeting.

Add them on LinkedIn and follow them on social media. It is now super easy to stay connected and remain engaged with other people’s lives. Use your DM’s to drop into people’s inboxes on a regular basis.

Ask for What You Need

You’ve now laid the foundation for a reciprocal relationship by identifying specific people who you want in your network. You’ve provided them immense value. You’ve followed up and stayed in contact. Now is the fun part—asking for something you need. It shouldn’t be that difficult once you have established trust. People generally love to help others. But they can’t offer assistance if they don’t know what you need.

Be specific, be grateful, and offer a “no pressure ask.” This means it’s okay if they say no. Not everyone will be helpful to you. Continue offering value, building your extended network, and being of service to others, and you will eventually get exactly what you need and more.

BONUS! Engaging Conversation Deepeners

How did you get started?


What do you enjoy the most?


What are the challenges of your work?


What do you love to do when you’re not working?

That’s amazing; tell me more.

About the author: After more than a decade producing events for high-profile and celebrity clients at powerhouse companies such as Creative Artists Agency and UCLA Anderson School of Management, Megan Accardo left her corporate career to help women navigate theirs. Prior to that, she earned her master’s degree in marital and family therapy (MFT) and ran her own counseling practice, implementing various programs and groups for women. Now, she is providing high-achieving women with the tools they need to reach a greater purpose and live a more impactful life. You can find her weekly on the Power Your Purpose podcast, at her dynamic workshops around Los Angeles, and inside her signature, one-on-one coaching program, From Stuck to Unstoppable. You can find her at @meganaccardo or meganaccardo.com.

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This story was originally published on October 15, 2019, and has since been updated.

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