Come Backstage to DSW’s First-Ever Runway Redone Event in NYC
This post is in paid partnership with DSW.
In life, there are some rules you’re meant to follow, and others that are meant to be broken. Say what? Yup, you read that correctly. We believe that in order to live a fulfilled life, you might need to bend the guidelines every once in a while—and some just really never made sense, to begin with.
Let’s take the rules of the runway for example. For as long as we can remember, there has been a standard size, weight, and height that qualifies you to walk. Create & Cultivate and DSW recognize these outdated criteria and decided it was high time we throw out the rule book. So, in honor of fashion season, we joined forces with DSW to host an inclusive runway show called Runway Redone that was all about breaking down cultural barriers and celebrating inclusivity, individuality, and self-expression.
This was no ordinary fashion show. For the casting-call, DSW opened it’s entries to everyone across America. Instead of choosing people based on their appearances, we looked for those who have big personalities, charisma, and a unique story to tell—because that’s what really translates to beauty on the runway. The response was monumental with over 4,500 heartfelt entries and we read every single one.
After choosing the final 10 winners—which took an entire week—we flew them to New York City for a full day of beauty and confidence workshops hosted by Be Strong Representative, Shira Blumenthal, in conversation with model, activist & runway host, Hunter McGrady and Be Strong Speaker, Kechi Okwuchi. Be Strong is DSW Gives’ philanthropic partner and were founded as a national non-profit organization focused on preventing bullying and inspiring positivity and confidence. The Runway Redone models took part in one-on-one styling sessions with celebrity stylist Samantha Brown and glam sessions to perfect their looks for the fashion show. The following day, Hunter McGrady introduced our incredible winners who walked the runway alongside five DSW-selected stylish influencers and five DSW store associates to showcase the brand’s stunning new Fall ‘19 campaign. It was truly a moving experience to witness what a runway show should really look like—inclusive and vibrant.
The message was clear—we want representation, we want to see ourselves reflected on the runway, and in the clothing and footwear we want to wear. Our hope is that the momentum from this show lives on and becomes the norm for every fashion week. Follow along for some incredible behind-the-scenes moments caught on camera at the show—we hope you enjoy them as much as we do.
Watch the full fashion show here! #DSWRunwayRedone
Click to view the event slideshow!
Day in the Life: A Freelance Publicist Shares What It's Really Like to Go Out on Your Own
Truth bombs this way.
Ever wondered what people do at work? If you’re a voyeur like us, then you’ll love our series A Day in the Life where we get a real behind-the-scenes glimpse into the professional lives of CEOs, business owners, and entrepreneurs we admire. From their morning routine to the rituals that set them up for success and questions such as “do you ever reach inbox zero?” because we all want to know how to streamline our lives.
“Most of my daily activities are intentional, which makes me feel in control (like a real boss).”
—Kamari Chelsea
Photo: Courtesy of Kamari Chelsea
Confession: Sometimes I scroll through my own Instagram page (when I’m fighting late-night insomnia) and I reflect on old memories and how far I’ve come. When I scroll back to May 2016, I’m surprisingly nostalgic for the then 30-year-old me, staring away from the camera with bright-eyed expectation perched on a violet velvet couch inside the Mondrian Hotel lobby, Los Angeles.
The real context of that moment was even more alluring. In only a few minutes, I would be whisked away in an Uber to attend my first-ever Create & Cultivate conference. I envisioned myself rubbing shoulders with badass founders like Jaclyn Johnson and hearing megastars like Jessica Alba and Rachel Zoe share the secrets to building a wildly profitable yet chic business.
Needless to say, I was not disappointed by my experience (the VIP gift bag full of beauty products was a cherry on top of a surreal day). In fact, I attended the next two subsequent conferences in Atlanta and New York, soaking up all the business advice I could possibly get. It was a millennial pink whirlwind of networking, knowledge, and endless perks. By the end of a year, I was on a complete high.
As all highs do, though, mine slowly dissipated when I found myself sitting back at a desk job in late 2017, depressed because I had no idea how to create my own entrepreneurial lifestyle. I also had no perception of what that lifestyle actually looked like. Between the Insta-glam moments and breath-of-fresh-air conferences, I thought to myself, What does it actually take?
To answer the questions I once had—and to give an insider’s POV for those reading this who are also asking similar questions—I’m going to break down what my day-to-day life looks like now, three years into my journey. Since then, I’ve signed three major communications consulting clients, took a leadership role at a non-profit, and got married!
While this may feel far off for you, take a glimpse at what it takes, and you may realize in only a few steps, you’ll be on your way, too.
7:00 AM: Wake at Your Own Pace!
Listen, most business owners rave about waking up between 4:00 AM and 5:00 AM to take on the day. So, I’ll be brutally honest: No freaking way!
Unless I have a flight to Los Angeles or a train to New York (in which case, consider this quick tip: always travel early AF in the morning, so you can have a full day in the city you’re arriving in), I try to stay in bed with my husband until at least 7:00 AM. That means more time to playfully nudge each other and whine about who is taking up more space or comforters. There’s true value in being someone who gets eight hours of sleep a night; the benefits show up in everything from your skin to your attitude. I’ve learned to listen to my body and not what other people do, and it’s worked out gloriously for me.
So by 7:00 AM, I get up and give myself two full hours of peace. I try to leave the house within 25 minutes of waking up to go for a nice long walk in a local park. The fresh air, music (I play Jhéne Aiko on my headphones because she’s so pleasant in the morning), and the time spent moving slowly and intentionally is a luxury I won’t take for granted. It also allows my body to fully wake up on its own.
Ok, well, coffee also helps, so I religiously dash into the Starbucks by the park before heading home to shower and prep for the day. Basic, I know. So sorry.
9:30 AM: Finances, First!
Now it’s time to get down to business. I start with the most important thing: my finances. I recently hosted Kristin Lee, a celebrity financial planner, on my podcast and she emphasized the importance of checking your accounts and actually looking at your money. Literally everyone, with every size bank account, from Kylie Jenner to a 21-year-old intern, should be checking their accounts regularly.
I do just that. I review my personal and business bank accounts one-by-one, every day. This even includes my savings and stocks. Mainly, I do this to ensure there are no major surprises (the more you invest, though, the more you’re inclined to sometimes see good surprises like dividends).
Then, I review my business books. I start by opening up my accounting software, to ensure I don’t have any outstanding invoices or invoices that need to be sent to existing clients. Then, I check the ratio between my business expenses and my business income. This will help me keep a pulse on whether I should cut costs, pursue more client work, or set aside more money for quarterly taxes.
For some people, books can be boring; trust me, I used to be “some people.” Today, I’ve learned that a little pump-you-up music (Megan Thee Stallion, anyone?) plus some financial moments to look forward to (again: dividends!) can actually make this part of the day fun.
10:30 AM: Emails; I Make My Own Rules!
Once the money is squared away, I dive head-first into emails for legitimately two-and-a-half whopping hours. Since I work in PR and media, a lot of my time is spent pitching. I pitch partnerships; I pitch stories; I pitch for new business; I pitch potential podcast guests… I’m a pitching machine.
To be clear, “pitching” is a fancy way of saying “selling.” Any entrepreneur will tell you that selling is essentially the key to a successful business. You always need to be on your toes, making a sale and connecting people to what they need.
Inbox zero is not a goal (remember, I try not to do things just because other people do it). Instead, I pride myself in making sure I have at least five opportunities (pitches) going out every day, and five opportunities coming in. In my book, an opportunity can be anything from someone wanting to have a coffee date to an offer to be a guest on a new podcast.
Setting an email rule that makes sense for me and my goals is one of the best things I’ve done in my business.
“Inbox zero is not a goal.”
—Kamari Chelsea
1:00 PM—6:00 PM: Meetings, Meetings, More Meetings, and Surprise Meetings!
By 1:00 PM ET, I’m geared up and ready to relinquish my day to the whims of others. The minutes leading up to 1:00 pm are usually like the nerve-racking few seconds one feels when they’re riding a rollercoaster and it’s creeping up toward the edge of the tracks, begging to careen over into topsy-turvy mayhem.
Ok, maybe that’s dramatic, but I usually need to take 10 minutes to exhale (or inhale a salad) before the day of meetings begins. Most of my clients are on the West Coast, while I’m in the East, so having my mornings to myself is a God-send. However, this is the moment when everyone is wide awake, caffeinated, and working, which means… I am up to my ears in meetings, calls, and surprise issues.
6:00 PM: Networking: Required for Entrepreneurs!
By “quitting time” on the East Coast, I’m technically still knee-deep in meetings. However, by this time, I’m rolling into a different type of meeting.
I exclusively block off evenings in my calendar for networking meetings. The only way to grow a business and keep new opportunities in your inbox is to nurture your network. That’s why I try to take at least four nights a week to meet up with someone in my professional circle.
These meetings can include anyone from media to mentors and mentees, to cold-invites I send to people I really want to get to know. Actively networking (which is really just fancy language for “making new friends”) has become one of the most foundational building blocks of my business.
If you’re just starting out, begin by setting aside four hours a week to meet new people in your industry. Plus, it doesn’t hurt to have an excuse to go out for a drink or appetizers in new spots around your city.
“The only way to grow a business and keep new opportunities in your inbox is to nurture your network.”
—Kamari Chelsea
8:30 PM: Dinner and Educational Leisure: A Book, Documentary, or Course
While the day is far from over, by 8:30 PM most of my clients are winding down, which means I can finally leave my phone in my bag for more than five minutes at a time. Since I try to commit one day on the weekend to being completely work-free, I maximize my evenings to do more work-adjacent activities.
The biggest myth of being an entrepreneur is that once you work for yourself, you’re completely free from anyone’s demands. But the truth is, the most successful entrepreneurs demand a lot of themselves.
For me, that means whipping up a 30-minute healthy dinner for me and my husband (vegan tacos are my specialty). And immediately after eating, I kick my feet up to crack open a new business book (right now, it’s Ted Talks by Chris Anderson), turn on a documentary (my current fave is Netflix’s The Black Godfather), or catch up on an advanced-skills course (today, I’m learning more about Facebook ad-buying).
Overall, it can sound like a gruesome day, but most of my daily activities are intentional, which makes me feel in control (like a real boss). My routine is a result of years of trial-and-error (no, I can’t wake up early to save my life; yes, I can eat healthier). It’s also centered on doing what is right for my unique business.
So, the real lesson is, once you know what industry you want to go into, get out there and network and then build your time around the goals that matter most to you. Before you know it, you’ll be building something of your own.
About the Author
Kamari Chelsea Guthrie is a multi-hyphenate media consultant, specializing in PR and content creation. Past and present clients include Coca-Cola, Parkwood Entertainment, Vote.org, DJ Spinderella, and TheKnot. She is also the host of The Truth Report podcast. Find her on Instagram @kamarichelsea.
So, You're Building Your First Team—Here's 5 Things to Know Before You Do
Take your company to the next level.
Photo: Angie McPherson
Building your first team as a startup entrepreneur is one of the most exciting parts about starting your own business. At last, the time has come for you to delegate responsibilities and get assistance. Let’s be real: you’ve probably needed more help for a while—now you get to actually hire the talent.
Human capital is what makes your business go (and grow) forward. For startups, the first 10 employees hired are crucial to the success or failure of the business. The hiring decisions you make will shape your company’s culture, and your employees will represent and express your brand to the world.
Want to know how to build a team? Here are five critical things to consider when you’re recruiting your first team.
1. You’ll Attract What You Project
When it comes to hiring, you’ll attract the job candidates your postings appeal to. Finding qualified candidates is one thing, but discovering applicants who truly connect with your messaging requires branding yourself with this purpose in mind.
Think about it as a second layer to your brand: there’s what everyone sees, then there’s a look at the corporate culture beneath the brand. Is your startup all about the beer fridge and billiards, or are you more focused on fair pay and benefits? The values and purpose you espouse on your careers page via your social media presence and in your job postings are crucial to finding the right fit.
Forty-seven percent of surveyed recruiters believe that social media is the best way for you to establish and promote your employer brand. Plus, your general audience will also enjoy the transparency; consumers love a peek behind the curtain.
2. Choose From Full-Time Employees and Gig-Economy Masterminds
In lean startup culture especially, it’s customary to harness freelance talent during a growth phase. You can hire freelancers on a per-project basis and you don’t have to contribute to their benefits, though generally their hourly or per-project rates will be higher. Freelancers are independent; they can come and go as they please and as you need them, and they won’t have the loyalty to your business that a full-time employee might.
Your full-time employee, however, has a vested interest in stabilizing and growing your startup. This employee’s livelihood, and most, if not all, of their working hours are devoted to the success of your venture. However, your investment is more concrete.
Your business, and its needs, will best determine this decision; most startups get a core team of full-time employees and freelance as they grow. Some of your best freelance employees may become full-timers eventually.
Whatever you decide, ensure you abide by IRS guidelines about contract workers vs. full-time employees. Many startups make the mistake of confusing the two, leading to potential penalties.
3. Save Money with Virtual Workspaces
Traditional, physical office locations bring a sense of community to your team, but they also contribute to a lot of overhead. As a startup, you can likely use some of your funding elsewhere.
Unconventional workspaces are nothing new to startups, long lauded for beginning in garages, basements and at Starbucks locations across the nation. Before you fill your workspace with people, think about what it looks like. Experts predict that the majority of the American workforce will be remote by 2027. If you’re hiring remote employees, consider candidates who have worked for startups before, people who have worked remotely, and those who indicate they’re self-starting and self-directed.
Tools like time-keepers, Trello, Asana, meeting-free Mondays, and carefully scheduling calls can also help you and your employees, whether virtual or ever-present in a physical location.
4. Recruit Online and by Recommendation
As a startup founder filling a specific niche, you’re probably already acquainted with many people in related industries. These connections are a rich resource. Harness your network to find top talent, especially when it comes to recruiting those initial core team members.
In a survey of over 3,800 recruiters, 43% indicated their primary source for quality hires was from social professional networks, followed at 42% by internet job boards and 32% from employee referrals. Therefore, recruiting online and asking your existing network for direct referrals can support your success.
When it’s time to find your core team, consider these methods. Don’t be afraid to ask a more advanced industry connection questions like, “If you had extra budget, who would you hire?” and “Where did your top entry-level candidates go to school?”
5. Focus on Analytics
As you build your team, it’s imperative to consider the importance of tracking your success. Metrics provide data that can inform your decisions to grow and expand your team, and if you’re planning to receive outside funding, proving your success is mandatory.
It’s also about your customers and clients. Regardless of your industry, every customer you serve is interested in at least one of two things: recommendations and/or metrics. Think about your average e-commerce customer. Shaped by online shopping experiences provided by the likes of Amazon, they’re used to receiving recommendations based on their browsing history and previous purchases.
Providing those recommendations means having a handle on browsing history and customer behavior data. If you want to compete in e-commerce, you’ll need employees who are skilled at working with big data to ensure customer and client success.
In a B2B (business-to-business) market, your customers will be interested in metrics. Their investment in your tool or service may not be useful to them if you can’t prove ROI (return on investment), meaning analytics are also essential components of what you do.
Additionally, there’s the success of your growing business to think about, and that will require productivity and financial analyses. Your core team members must address how to organize, finance and market your organization, and those high-level tasks require detail-driven analytics.
When you hire an analytical mind, consider how they will work with your most creative marketer or your dedicated developer. While “synergy” is a buzzword of the past, the concept still applies; especially in the early stages, you need a team ready to collaborate and weather startup challenges. On opening day, you have the best sense of what your business needs, so trust the data, qualified recommendations, and your business needs. Trust yourself to assemble the best team possible.
ABOUT THE AUTHOR
Jori Hamilton is a feminist writer from the Pacific Northwest who enjoys discussing social justice, empowerment, and how to improve the workplace. You can find more of her work in her portfolio here.
Nature Needs Heroes—Timberland Is Calling on the Next-Gen of Conscious Creators to Put the Planet First
Put your best “green” foot forward and shop with a conscience.
We’re coining them the “zeroes”—this new generation of zero-waste heroes are conscious creators, plantfluencers, and eco-crusaders that are marching to the beat of a green drum towards a sustainable future. They’re also keeping the fashion industry accountable for its high waste-producing reputation. (For context, the EPA estimated rubber, leather, and textiles make up more than 9% of all solid waste within the US.)
According to the Pulse of the Fashion Industry 2019 Update, more people are choosing to look for fashion brands with an eco-friendly focus. In fact, 75% of consumers in the report view sustainability as either extremely or very important to them. But we’re at a critical point where the environment can no longer wait for the consumer to lead this movement—it’s up to fashion leaders to make the bold moves and switch to a sustainable business model. That’s why we’re so thrilled to be partnering up with Timberland for their Nature Needs Heroes event at their stunning NYC flagship on 5th avenue.
Photo: Courtesy of Timberland
While the lens on sustainability has been magnified in recent years, Timberland’s environment-first commitment has been ongoing. In a bid to alleviate the fashion industry’s impact on global C02 emissions, they’re going to plant 50 million trees over the next five years—they’ve planted more than 10 million trees worldwide already.
We’ve invited four conscious creators for an enlightening conversation on why putting the planet first is good for all—and we want you to join us!
Photo: Courtesy of Timberland
Read on to learn more about each of our panelists, the work they're doing, their mission, and why we should get behind them—be sure to RSVP NOW as space is limited and this will fill up fast!
Photojournalist exploring sustainability and social politics, founder, Adimay.
You can’t talk about sustainable fashion without mentioning Aditi Mayer. The creative force by sustainable fashion blog, ADIMAY, she has been exploring the ties between style, sustainability, and social justice for four years. *Read: Before it was a buzzword. Frustrated with the lack of representation and intersectionality within the sustainability movement, ADIMAY became a space that looked at sustainability with an eye that was equally curious, curatorial, and critical.
Deborah Shepard
Digital Content Creator, Clothed In Abundance
The 25-year old writer and speaker founded Clothed In Abundance to teach people about the benefits of minimalism and how the art of decluttering can positively impact our mental health, and finances. Deborah teaches spiritual women to care about things, deeper than things. She’s also the founder of Broke Not Broken a clothing line and upcoming podcast that supports and uplifts mental health survivors through the power of storytelling. Follow her minimalism journey on Youtube, Instagram, and find out how to support her work.
Founder, Trash Is for Tossers
As the founder and CEO of Package Free, Lauren Singer is on a mission to make the world less trashy by offering products that help you reduce waste daily. Her zero-waste editorial platform, Trash is for Tossers is an extension of that MO where she showcases how to live a low or zero-waste lifestyle that’s cost-effective, accessible, and fun.
An Environmental Studies graduate from NYU, former Sustainability Manager at the NYC Department of Environmental Protection, and popularizer and pioneer of the Zero Waste Movement, the amount of trash that she has produced over the past eight years can fit inside of a 16 oz mason jar. Singer has empowered millions to reduce their waste and has kept over 100 million pieces of trash out of landfills through her work at Package Free.
Founder, Reading My Tea Leaves and Author, Simple Matters
As the writer and photographer behind popular lifestyle blog, Reading My Tea Leaves Boyle writes about all things slow, simple, and sustainable. In 2016, she authored her first book, Simple Matters—a nod to the growing consensus that living simply and purposefully is more sustainable not only for the environment but for our own happiness and well-being, too. Boyle embraces the notion that “living small” is beneficial and accessible to us all—whether we’re renting a tiny apartment or purchasing a three-story house.
Please come and join us on October 2 at Timberland’s NYC flagship on 5th avenue from 6:30—9:00 PM for our panel conversation “Conscious Creators—Why Putting the Planet First Is Good for All” and celebrate a more sustainable future. Make sure you RSVP HERE because this will be sure to fill up fast!
Hey Bay! Here's What to Expect at Our San Francisco Conference
Has anyone told you that San Francisco is boomin’? Maybe you already knew that but we wanted to remind you that the golden city is a cultural hub, technology epicenter, and foodie paradise—Oh, and it also happens to be the lucky location for our final conference to close out the 2019 calendar year! With all the excitement that San Francisco has to offer, it only made sense that we would make the trek up north to host our next event.
For those of you who aren’t familiar with our conferences, they are the biggest and best events C&C has to offer. But this time around, San Francisco promises to be even bigger and better than any other conference we’ve held before. We always bring our A-game but this time we’re putting some serious A-list talent on the stage, the pop-ups are poppin’ and the on-site experiences are major—and we even teamed up with PLANOLY to create a limited-edition Instagram stories template collection.
Before we give away too much, follow along to see what the day has in store.
THE NITTY GRITTY
Parking
Our SF event location doesn’t include on-site parking, however, there are paid lots nearby. We encourage you to take advantage of the city’s incredible public transport or ride sharing to set yourself up for a day of success.
Registration
When checking-in on the day of the event, you will receive your access badge, super cute At-A-Glance notebook, and track 1 or 2 schedule card outlining the day ahead. Depending on your lanyard you will be setup for track 1 or track 2—but we have that all mapped out for you so don’t stress. If you’re a VIP, you’ll get some additional swag and opportunities as well, including Alaska Airlines VIP lounge access and your own beauty bar (see below for more perks)!
Help?
If you need assistance throughout the day or have accessibility needs, then we’re only too happy to accomodate. Just look out for the friendly faces wearing blue tees with our San Francisco logo on them around the event—shoutout to Dazey LA for making these custom tees for our team.
Attire
Heads up, the event venue is massive with so much to see and do but this also means a lot of footwork. So, we suggest wearing your favorite pair of sneakers or comfortable shoes to make sure you’re using the ramps and stairs with ease—it’s a long day!
Bathrooms & Pump Room
We have two bathrooms at the venue but the biggest one (and chicest thanks Rael) is located on the 2nd floor. Pump rooms will be located on that level as well.
Our events fly by, so we suggest planning ahead see below for all the amazing activities!
LOCATION
SVN WEST
10 S Van Ness Ave,
San Francisco, CA 94103
Enter on 12th street
VIP
We love our VIPs and this time the perks are jam-packed! Take a look below to see what is in store for you:
A copy of WorkParty in your gift bag
Private Beauty Bar for VIP guests only! Get glammed up by Glam Squad revive your skin with a NuFACE facial, and freshen up your hair with Living Proof.
Gift bag with goodies from our partners and friends worth more than $350 dollars
Open bar all-day including Chandon and Ketel One Botanical
Perks from our brand partners (early access RSVP & more!)
Access to the Alaska Airlines VIP Lounge on level 3 to mix and mingle with your fellow VIPS, re-charge for the day at our charging station, and enjoy your own bar!
Yummy chocolates will be served in the VIP lounge by Maggie Louise Confections
Meet and greets with Ali Fedotowsky, Giuliana Rancic, LittleBlackBoots, and Hapatime
C&C INSIDERS’ PERKS
Our Insiders’ members get a ton of on-site perks and San Francisco is no exception. Not an insider yet? Well, don’t miss out—you can sign up here and pick up your membership kit at the Insiders pop-up on level 2 by the food hall in San Francisco.
If you are a member, here is a rundown of what you can expect as a C&C insider in San Francisco and beyond:
Hate waiting in line? Receive expedited check-in, and front of the line access for meet and greets
You’ll have priority seating at the main stage and second stage (yup, that means front row).
We have some swag for you at the C&C Insiders booth to pick up on-site
Skipped a panel to explore the pop-ups and activations? Insiders get access to all the panel footage after the event on your C&C Insiders dashboard.
Tarot card reading at the OLLY pop-up between the times of:
12:30 pm - 2:30 pm
6:00 pm - 7:00 pm
8:00 pm - 8:30 pm
Insider Meet & Greet at second stage between 6:35 pm - 7 pm with the below talent:
And last but not least, four lucky Create & Cultivate Insiders will each receive two round-trip tickets from Alaska Airlines. We’ll be announcing the winners on stage before the keynote speaker at 7 pm.
SPECIAL ACTIVATION RSVP
NuFACE is coming in hot with their retro airstream for special Microcurrent facials done by appointment. Not familiar with NuFACE or Microcurrent technology? Read up on what they’re all about here and see what they’ll be doing at their pop-up in the floor-by-floor break down below! Trust us—you’ll want to RSVP to this exclusive and lavish skincare activation. If you don’t sign up now, there’s a chance you might not get a spot once we’re on-site since it will be first come, first serve to those who didn’t fill out this form. Don’t worry, we’ve got your back.
Select one of the time slots below that you’d like to show up for (reference your track card for the specific times that align with your schedule). Note that the order will be dependent on who arrives to the airstream first and will go in order accordingly!
SCHEDULE
Want the full lineup? Check out the play-by-play schedule to map out your big day. It’s going to be huge so we recommend getting a head start on planning out your day now.
LEVEL 1
Key points for level 1: This is where you will find registration, beauty lounge, second stage, mentor power hour, and much more.
Batiste
Come and see for yourself why Batiste’s dry shampoo is a cult-favorite with celebrities and beauty editors. Have your hair styled and get the full model experience with their fun wind-blown photo moment.
Beauty Lounge
Want to have a major beauty moment? Come to the Beauty Lounge to have your hair styled by Olivia Garden with makeup touch-ups by Glamsquad.
Birdies
We all know Birdies after seeing Meghan Markle wear them but now you can experience the range first-hand and see their new design before anyone else at their pop-up. Be the first to try and buy on-site! And bonus—anyone who shares a photo of themselves wearing the shoes in front of the Birdies’ Instagrammable moment will go in the running to win free Birdies shoes every month for an entire year! For C&C attendees, you get this one time offer to receive 20% off Birdies shoes when you use: C&C20.
Bluejay Bikes
E-bikes are the next frontier in commuter travel and Bluejay bikes are leading the charge. Come and test ride their new power assist bikes on Level 1 right by registration. This company is very cool so don’t miss out on chatting to their team and trying this new bike out—they’re open from 10 am to 6 pm—PLUS, they’re giving away a bike (worth $2995) to one lucky C&C’er who test rides that day!
Chandon Bar
Our conferences are jam-packed with exciting things to see and do, but it’s also a place to celebrate and have fun. So make sure you stop by for a glass of Chandon’s delicious sparkling rosé or pick up a cute Sweet Star AluMini with a new (or an old) friend.
Codex Beauty
The clean beauty movement isn’t going anywhere and we’re excited to have one of our favorites, Codex Beauty in San Francisco. Take advantage of their exclusive 20% off deal only for those purchasing from the pop-up on site. Not sure which product to buy? No worries, they’ll have samples for you to try and a team of experts to answer all of your questions, along with some fun giveaways!
NuFACE
If you haven’t heard of NuFACE then we highly recommend you checkout their game-changing line of beauty tools in their retro airstream by registration. You can RSVP above for timed appointments during the breaks throughout the day for a microcurrent facial with their on-site team and test out their incredible skincare products—plus they’ll be doing plenty of product giveaways! This will be a pop-up you won’t want to miss.
POOSH
We’re beyond excited to have Kourtney Kardashian as a keynote speaker in San Francisco. She has been super busy with her new project, POOSH which has launched a ton of exciting collaborations this year with major brands such as Swell, Aquis, Vital Proteins, Saje, and Hora. And you’ll be able to check out (and purchase) all of them in person at their exclusive pop-up.
Pottery Barn
With all the things to do, see, and learn, you’ll want to take a break here and there to reset and recharge. When that happens, we highly recommend heading to the Pottery Barn Lounge near the second stage to kick your feet up and take a chic pic at their stylish set up. And when you share your experience on social using the hashtag #PotteryBarn they will make a donation to Girls inc.—so get sharing!
Vital Proteins
By now, you all know how much we love our Vital Proteins so don’t miss out on trying their delicious collagen water in a variety of flavors at their pop-up. Who wouldn’t want some yummy water that doubles as a glowy skin boost? Sign us up.
LEVEL 2
Key points for level 2: This is where you will find the food hall, C&C Insiders pop-up, and Instagrammable moments created by Corrie in Color and Shift Creative.
At-A-Glance
We all know the importance of a killer to-do list, and your notebook is a major player in your productivity. That’s exactly why we’re bringing our team’s favorite notebook brand, At-A-Glance, to the conference for all of our attendees. At their booth, you’ll be able to customize their notebooks thanks to an onsite calligrapher—love a monogram moment!
Chameleon Cold-Brew
Sip on some cold brew while you become an Instagram Storytelling guru at the PLANOLY pop-up workshop.
Insiders Pop-Up
Grab your C&C swag at the Insiders booth. It’s not too late! You can also sign up here if you aren’t a member yet.
Jade Leaf Matcha
Love your matcha as much as we do? Head over to the Jade Leaf Matcha pop-up cafe where their team will be whisking up complimentary Iced Matcha Lattes. Attendees will receive free samples of their new products that include their Matcha Latte Infusions and Matcha Fruit Bites. Bonus: Get your camera ready because their matcha latte art designs are so pretty, you’ll want to gram them.
Olipop
The entire C&C team is obsessed with Olipop. Why? Aside from the fact that it tastes delicious, this healthy alternative to soda only has three grams of sugar and not to mention prebiotic properties. Grab a can from their retro drink cart and decide which flavor is your favorite. (We love the Cinnamon Cola!).
Instagram Stories is where it’s at in terms of content creation right now and PLANOLY is leading the pack with their IGS template app, StoriesEdit—be sure to download our exclusive San Francisco templates. If you want to up your Instagram game, then don’t miss their Storytelling with PLANOLY workshop that will teach you about the importance of brand storytelling and so much more!
Purely Elizabeth
You’ll need some serious fuel to get you through all the walking, talking, and learning you’re about to do, so don’t miss out on breakfast at the Purely Elizabeth booth. They’re also serving up a seriously cool Instagram moment so don’t forget to take a picture with your breakfast.
FOOD & BEVERAGE:
BREAKFAST powered by OLLY
This is your time to supercharge before the big day ahead with smoothies, yogurt parfaits, grab-and-go breakfast bars, and vitamin samples provided by OLLY.
LUNCH
Urban Remedy
We’re obsessed with the healthy (and delicious) meals from Urban Remedy so we’ve partnered up with them for lunch. Select from two different kinds of salad bowls that will keep your energy levels up to power through the rest of the day.
BREAK
Beyond Meat
There’s a reason for the buzz around Beyond Meat. Pick up one of their burgers and discover this delicious meat alternative that will fill you up without compromising on flavor. You won’t believe it’s not real meat!
WATER
Core Water
It’s a long day so we want to make sure you’re staying hydrated thanks to our favorites at Core Water. Pick up a bottle at any of the bars on-site.
HAPPY HOUR
Batter Bakery
When you need a quick energy hit, pick up the delicious caramel nib brownies and shortbread cookies from Batter Bakery. They’re sure to cure your sweet tooth cravings!
Lush Yummy Pies
Close out your busy day of panels, new learnings, and new friends with the yummy “Butta Cookies” from Lush Yummy Pies.
Made by Melissa
It wouldn’t be a true happy hour without cupcakes! Try Made by Melissa’s—you’ll crave them forever even after one bite.
Sparkling wine and low-cal cocktails will be flowing at happy hour, provided by our friends at Ketel One Botanical and Chandon.
The Pop-Up Market: LEVEL 3
Key points for level 3: This is where you will find restrooms, the pop-up market, charging stations, and Instagrammable moments created by Tiffany Lusteg and Dazey LA.
Alaska Airlines VIP Lounge
Calling all VIPs. The Alaska Airlines VIP Lounge is where it’s at. Drinks will be flowing all day, you can get glammed up by Glamsquad, revive your skin with NuFACE facials, and freshen up your hair with Living Proof. Call it your one-stop-shop for all things rejuvenation and relaxation provided by our friends at Alaska Airlines. Those who come hang will also get the chance to win a roundtrip ticket to anywhere, so make sure you stop by.
Alaska Airlines Confetti Corner
Not a VIP? Don’t sweat it—Alaska Airlines also has a fun Confetti Corner in the pop-up market you won’t want to miss. Snap a photo at this awesome Instagrammable moment—your friends will definitely be feeling the fomo with this one.
Biossance
If there’s one brand that’s completely reimagining clean beauty it’s Biossance skincare. At their pop-up, you’ll learn all about what makes their products “clean” with testing and samplings of their best sellers. Snap a pic in front of their “raise your standards” art piece. They’ll have sales happening on-site along with samples to test out the products before you buy.
Bluejay Bikes
If you could ride a bike anywhere, where would it be? Stop by the Bluejay Bikes pop-up to write on their chalkboard to write where you’d go. We’re excited to share that you can test ride their bikes on Level 1 by registration and one lucky rider will win a Bluejay bike worth $2995!
Bumble Bizz
Bumble Bizz puts the fun in networking and business building. Make sure you set up your profile before arriving at our SF conference because Bumble Bizz are offering free professional headshots at their pop-up to all users. Bumble Pro Tip: Change your radius on Bumble Bizz to one mile to match with other attendees on-site for the ultimate networking experience.
CB2
No-one does cooler office décor than our friends at CB2—just take a peek inside our CEO, Jaclyn Johnson’s badass boss office to see what we mean. If you’ve always wanted to experience it in person, then don’t miss the CB2 photo moment at their pop-up. Snap your next profile picture here and get inspiration for you home office design.
Chandon
Sip on delicious sparkling wine from their adorable Sweet Star AluMini’s while you snap a picnic flat lay selfie for the gram. Share this pic for a chance to win a trip to Domaine Chandon in Napa. Yes, you heard right, a trip to the Chandon HQ in Napa! So, get snapping.
Dyson
We all know Dyson has some of the best cutting-edge vacuum technology on the market but have you tried their blow dryers? Test out their hair tools for yourself at the Dyson Lab pop-up for complimentary styling with their latest hair-care technology. During your appointment, your hair will be analyzed by a Dyson stylist to pick the best techniques for you and show you how to do it yourself, as well. They’ll also have a super fun social-worthy photo moment for your post-blow out ‘do.
ELOMI
We all know how frustrating it can be to buy the right bra. And with so many options now, sometimes we all need someone to help us cut through the noise. Well, now you can thanks to our friends at ELOMI. There will be a team of on-site experts to help guide you through the process and find a supportive, comfortable bra that works for you. So make sure you stop by their pop-up for bra fittings and walk away with a free bra that’s made to fit your body.
Fair
The future of car ownership is here, and it’s called Fair. The car-buying app makes the big decision much less daunting and far more fun. At the Fair pop-up, there will be swag giveaways along with a fun photo moment. Not sure how the app works? No problem. There will be an app how-to video so you can understand how easy it is to avoid the dealership.
Fountain of Truth
We’re obsessed with Giuliana Rancic’s clean, high-performance beauty line, Fountain of Truth. Swing by to test all their products including fan fave Truth Insta-Face Elixir. All of the products are available for purchase. Create & Cultivator’s receive an exclusive 30% discount with every purchase on-site using the code 30CCSF at checkout.
GHD
You won’t need to fret about doing your hair before our event day because GHD is here to save the day. Head to their pop-up to have your hair styled by one of their experts then watch their celebrity hairstylist lead a master class on how to create the perfect waves with your flatiron. Fill out an inspirational post-it note while you’re there and put it on the wall for everyone to see.
Grove
Grove is the first online retailer to deliver natural home and personal care products right to your door. Come visit their pop-up and be the first to experience their new Clean Beauty experience "Roven" before it goes live. Roven is there to help you find clean products that work without the guilt, fear, or jargon—so come test, play and explore! Plus, share and tag them on social by using @heyroven and get a free full size clean beauty surprise and an exclusive make up bag!
Intel
If there is one leader in the technology space who continues to innovate, it’s Intel. Now they’ve done it again by making technology portable and easy with their latest Nuc tablet. This mini PC fits is packed with all your entertainment, gaming, and productivity needs. Visit their pop-up and see for yourself why Nuc is at the top of everyone’s conversations. They’ll be playing exclusive videos from your favorite creators including Jess Franklin and Deepica Mutyala, discussing how technology plays a big role in their lives and careers.
Kamik
Love the outdoors? This pop-up will take you there. Come visit the Kamik Lodge to step inside a cozy fall escape and preview their latest Fall/Winter footwear collection—and leave with a tasty Canadian treat.
Ketel One Botanical Bar
When it’s time to unwind, hit up the chic Ketel One Botanicals bar. Their bartenders will be serving three of our favorite delicious, low-cal cocktails.
LaCroix
Everyone’s favorite carbonated, sugar-free soda will be passed out at the Lacroix pop-up along with colorful, branded swag.
Living Proof
Test drive Living Proof’s beauty-editor approved, cult-favorite dry shampoo at their pop-up. While you’re at it, you can get your hair styled so that you look and feel ready for a jam-packed day of panels and activations!
Match
Drop into the Match pop-up for some cotton candy and one-on-one dating advice with their dating coach. Spoiler alert: if you come by at break time, you’ll have the chance to meet fashion icon and content creator, Little Black Boots!
Microsoft Teams
Check out our mini-documentary to see how the C&C team brings events to life with the Microsoft Teams feature. Plus, snap and share your “Team Goals” photo in the Microsoft Teams pop-up for the chance to win a free pair of Surface Headphones!
OLLY
Sample the best-selling gummy vitamins and learn more about their benefits from a deeper sleep to vibrant skin. Be sure to snap a pic in their cool “California Dreaming” photo moment. Are you an Insider? Swing by to sign up for exclusive tarot card readings at their pop-up.
Olivia Garden
If you’re looking to invest in professional grade hair styling tools then Olivia Garden is your destination. Pop by their pop-up for complimentary hair styling and a special Instagrammable photo moment inspired by Game of Thrones—yes, that throne is involved. This is a can’t miss opportunity you won’t find anywhere else!
PicMonkey
Get a professional IG moment at the PicMonkey pop-up and receive the edits in real-time along with a cute PicMonkey template. You won’t be leaving empty handed either—grab some PicMonkey swag before your next panel!
RAEL Bathrooms
Who wouldn’t want female founded, natural feminine care products at a fair price (and globally)? RAEL is making bathroom breaks at our SF conference easy, enjoyable, and seriously chic. They’ll also be providing some sweet goodies and tote bags in the lounge area.
RoC
See why one of our favorite drugstore brands, RoC is renowned for their game-changing retinol line. The team will be showcasing their product range for you to test and try while providing cute and tasty macaroons too.
Rodan + Fields
Visit San Francisco-based, prestige skincare brand, Rodan + Fields at their #RFxCC booth to get an exclusive sneak peek and hands-on experience of their newest innovation! Learn first-hand why this brand is a go-to for skincare experts about their groundbreaking proprietary technology and how it delivers visible results. You’ll leave with an instant, glittering, holographic glow and have a chance to win the new launch!
Supergoop!
Sun protection, but make it fun (and cute!). Come sample and purchase the extensive suncare line at Supergoop! Their retro pop-up is totally grammable so snap a photo in front of their fun photo op!
Tamara Mellon
Shoes for women, designed by women that break the rules—now that’s a mantra we can all get behind. Come see what Tamara Mellon is all about and try (then buy) your favorite pair (or two) on-site at their pop-up. You’ll also receive an exclusive gift card in your gift bag at the end of the day!
Tampax PURE
Tampax PURE tampons are organic AND give you the trusted protection you expect and deserve—no need to compromise. Visit their pop-up to snap and share a picture of what you are not willing to compromise on this year. For every post shared, Tampax and Always PURE will donate period product*, up to 5,000 pads and tampons, to people in need through their partnership with Feeding America®.
*Tampax and Always will donate one pad or one tampon for every Instagram post made before Sunday, (9/22), 11:59 pm ET. Instagram profile must be public and tagging @Tampax @FeedingAmerica and #PUREandEasy in post.
Vanity Fair® Lingerie
Are your bras lacking in comfort, support, and style? Not sure if you’re wearing the right fitting bra? The team at Vanity Fair® Lingerie can help. Head to their pop-up and be measured to determine your perfect size and receive a free bra. If you come during the break between 1pm-2pm, you’ll be able to meet TV personality and lifestyle blogger, Ali Fedotowsky-Manno!
Vince Camuto
Elevated, stylish and comfortable boots and shoes that are made for walkin’? Vince Camuto has you covered. Be sure to head over to their pop-up for a very special meet-and-greet with chic content creator, Hapatim, during the break between 6:05 pm - 7:00 pm on Level 3.
Volvo
Life is stressful, we all wear a lot of hats but Volvo is here to save the day. In celebration of their new luxury SUV plug-in hybrid XC90 vehicle, they’re helping attendees to recharge and reset with a complimentary massage station. Get in early because this one is going to be popular.
LEVEL 3 (ROOFTOP)
Key points for level 3 (rooftop): This is where you will find the Mastercard Main Stage, Small Business Marketplace, and a priceless Instagrammable moment by Mastercard.
We’ve partnered with mastercard to select some incredible local small businesses in the San Francisco area. Come support these amazing ventures that will be showcased in the Mastercard Small Business Marketplace on the Level 3 Rooftop. These businesses include Taylor Jay Collection fashion label, Oso and Me children’s apparel and accessories, Kim + Ono kimonos, Mel Rice Ceramica ceramics (don’t miss out on seeing their live throwing demonstration), East Olivia Creative floral designs, Esselle SF gifts, goods, and wares, Michele Holmes Brow Studio (with brow appointments on-site!), and TinyB Chocolate (with samples for everyone!).
GIFT BAGS
We know you want ‘em! Get your shoulder ready for gift bags filled with goodies from some of your favorite brands like OLLY and Chandon. Please note, gift bags are only available at the end of the night. Pick them up at registration on the first floor (where you checked in at the beginning of the day) in exchange for your badge. So, please keep in mind, if you have to jet off early and want to collect your bag on the way out, you’ll also be forfeiting your right to come back in.
Can’t make it to our SF conference but still want in on all the gift bag fun? No problem—enter here for a chance to win our gift bag giveaway!
Get prepped ahead of next weekend’s conference and stay tuned for updates by following along on our social at @createcultivate and use the hashtag #createcultivatesf to keep in touch!
WE ARE SO EXCITED TO SEE YOU IN SF! Who are you most excited to see? Share in the comments below!
C&C Classifieds: SoulCycle, Tinder, Microsoft & More!
Your next job is waiting for you!
Your next job is waiting for you!
Choosy - New York, NY
Marketing & Creative Coordinator
Vampped - Los Angeles, CA
Influencer Marketing Account Coordinator
New Belgium Brewing Co. - Fort Collins, CO
Informa Markets - New York, NY
Cora - San Francisco, CA
Senior Associate, Social Media
Makeup by Mario - New York, NY
Personal Assistant to Mario Dedivanovic
The Little Market - Westwood, CA
Microsoft - Chicago, IL
SoulCycle - Chicago, IL
Tinder - Los Angeles, CA
Senior Manager, Performance Marketing
IPSY - San Mateo, CA
Free Download: How to Take Better Instagram Photos, According to Our C&C Photographer
School is in session.
Have you always wanted to shoot professional imagery for your brand but don’t have the budget to afford a photographer? Well, what if we told you that you can do it yourself?
Now that’ we’ve shown you how to use Lightroom to create gram-worthy images, Create & Cultivate photographer and founder of Smith House Photo, Becki Smith is taking you back to basics with her new online course, The Develop Course.
Smith specifically designed the program to help amateur photographers learn the basics from how to use a camera or find the best light so you can shoot gram-worthy imagery for your personal brand, website, or business.
Read on to learn more about the course modules and to get the exclusive free download on how to up your Instagram game by shooting better photos on your iPhone.
The Develop Course includes the following modules:
The Basics of Photography
To get you started, this first section of the course will teach you all about how to use your camera from the aperture, ISO, shutter speed, the exposure triangle, and more to take better photos.The Best Light
Any photographer will tell you that snapping the perfect shot is all about finding great light. This section teaches you how as well as what to do when there isn't any, the temperature of light, and what it all means to your camera.Introduction to Composition
Learn the rules of composition so you can shoot great images that not only engage your audience but draw in new followers, too.Shooting in Real Life
Now that you’ve learned the basics, it’s time to take your skills out into the real world. This part of the course will show you how to take great photos even when you’re on the go and put them into practice for Instagram.
Bonus Module for Create & Cultivators: An Intro to Editing
Because we know you want it, this section will teach you how to utilize Lightroom, how to make adjustments, and export photos to look their best and make you look like a professional—because now you really are, right?
Visit SmithHousePhoto.com to sign up! This one is sure to fill up fast.
EXCLUSIVE: Free Download for Create & Cultivators!
Have you always wanted to shoot professional photos just using your iPhone? Well, now your feed can look just as beautiful and bright as the Create & Cultivate Instagram thanks to Smith’s exclusive download.
The C&C photographer lets us in on the secret app she uses to shoot manually on her iPhone—you can download it HERE, it’s genius! Click the link below and follow her simple instructions, then be sure to tag us in your profesh photos on Instagram so we can see!
Camera 101—An Introduction to Manual Mode
Happy snapping!
Want more? Sign up for the full course at SmithHousePhoto.com —you don’t want to miss this!
Everyone's Got Rhythm: How Music Promotes Happiness and Well-Being
Have you ever taken a moment to consider the power of music? According to research by the National Alliance of Mental Illness music therapy can benefit several mental health conditions including depression, trauma, and schizophrenia (just to name a few). Apparently, music acts as a medium for processing emotions, trauma, and grief but it can also be a calming agent for anxiety. That’s some powerful stuff, right?
Beyond music’s therapeutic abilities, just listening to music and playing instruments raises our overall happiness meter. We’ve all experienced those warm and fuzzy emotions when a nostalgic throwback song comes on the radio and we are instantly transported to another space in time. Music affects our sensory system more than we realize.
What if we told you that you could improve your mental health just by learning how to play a new instrument? You don’t even have to master it. Just learning how to read sheet music or attempting to play the chords can have the same positive impact. Oh, and from the comfort of your own home, or car, or desk—we aren’t joking!
Our friends at Fender have created an app known in the marketplace as Fender Play and we are in awe of its capabilities. This groundbreaking app teaches you how to play guitar, ukulele and bass, anywhere. Attendees at our Self Care Summit this year were some of the first to experience the app during the Fender Play ukulele class. But if you couldn't be there, we interviewed Fender Digital’s Director of Product, Mary Keenan to take a deep-dive on music therapy, how to play an instrument at the tap of an app, and so much more.
Follow along for some hard-hitting facts and deep insight on why music is something we all should embrace—for the betterness of our minds and bodies.
Create & Cultivate: What does your role entail at Fender? In what ways does your role touch Fender’s app, Fender Play? How long did it take to develop? Tell us everything!
Mary Keenan: “I oversee the curriculum and learning for Fender Play. I work closely with the other members of the product team to define the learning experience in the app. My team designs and writes each of the lessons used on Play and interacts with the production team to get it shot. We publish all of our content and, most importantly, provide support to users who are actively using the program. That helps us to shift our curriculum roadmap as we grow.
“We just celebrated our two-year anniversary. From initial germ of an idea to launch, it didn’t take us long to write and shoot the few hundred lessons we started with. However, we are expanding our content every day and have gone from hundreds to thousands today.”
C&C: Can you provide us with a rundown on the app? Why should people download it?
MK: “Fender Play is an online learning platform specifically for beginners. It’s designed to get you playing in minutes using a guided learning experience showing, step-by-step, how to get there. We bring players from the first step, how to hold the instrument, all the way through playing songs at an intermediate beginning level.
“Why download it? Because it works. We have over 17 thousand five-star reviews from users telling us this is the first time since trying to learn that they’ve really been able to play. That’s exciting to hear, but not really surprising. It’s because we approach learning a little differently than other programs.
“Our goal is to cater to busy lifestyles. Not only can you practice anywhere, anytime but Fender Play also helps you learn hundreds of skills with lessons averaging two to six minutes in length. Our videos are shot in very high-quality 4K, with clean and simple concepts presented one at a time. We break down what is a very overwhelming process into bite-sized, achievable steps. Anyone who has a goal of learning to play and gets motivated by quick results is going to love the approach.”
C&C: In your own words, how does music cultivate happiness?
MK: “When we think and talk about music, we often think about it as a hobby. But music is actually an essential part of our physical, mental and emotional health. There is ample research surfacing about how the brain and body reacts to music, thus uncovering more about the benefits of music than ever before. From my perspective, music cultivates happiness by bridging gaps—creatively, socially, academically and even deep in the recesses of our own brain.”
C&C: How is learning to play an instrument and read music crucial to brain health?
MK: “The list of physical and emotional advantages of playing an instrument is about a mile long. It helps with speech, literacy, math, dexterity, emotional intelligence, improved memory and overall IQ. It turns out that we use many parts of our brain when we listen to and play music.
“If we play enough to develop muscle memory, it gets stored for the long term in the cerebellum. Reading music taps into the center of the brain where language is processed. Playing an instrument is a complex psychomotor task, which means that it requires a combination of motor control, auditory and cognitive work to even happen.
“More recent research shows that everyone benefits from musical instruction, from very young children to seniors. Our brains have neuroplasticity which allows us to actually cause measurable changes by playing music. So cognitive and neural function is improved across the board, regardless of age. Fender Play takes advantage of this finding by applying some key learnings from neuroscience and biomechanics to the instructional approach.”
C&C: Music has the power to impact us on a deep, emotional level. How can music be therapeutic? How can music learning enhance our well-being and mental health?
MK: “Music is very connected to the emotional centers of our brain. When we listen to a song that we like we get a rush of dopamine, which is the hormone that puts us in a good mood, motivates us, and helps us to focus and complete tasks.
“Our approach leans into popular, familiar songs as a way to motivate our users to play. Each time a skill is learned, it’s presented again in the context of learning a new song, to promote learning transfer. Players feel excited about their progress and even more so about their playing when it’s applied to something familiar and fun.
“Research shows that learning music isn’t as effective at making changes to your brain when it’s music that we don’t like. But when we do like a song, that’s when you really start to see the impact on mental and emotional health.”
C&C: Are you aware of any scientific leads or proven facts surrounding music’s connection to well-being? If so, what might they be?
MK: “As for recent research, a couple of studies caught my eye this summer, two in particular that came out of the University of British Columbia. Both have different but important implications for learning and what we are trying to accomplish with Play.
“*University of British Columbia published a study in the Journal of Educational Psychology that demonstrated how students who learned to play a musical instrument in elementary school and then continued playing that instrument in high school were approximately one full year ahead of their fellow students in English, math and science. And the academic gains were even more pronounced for the students who played an instrument rather than taking vocal music.
“**Another really interesting bit of research was also released by the same university’s School of Health and Exercise Sciences. We have a natural tendency to adapt our own biological rhythm to match musical rhythm. Apparently upbeat music can make a hard workout seem less difficult—and not just emotionally. It’s so effective that it actually elevates our heart rate and peak power during exercise. Ultimately it can make challenging things literally feel less difficult to do.
“Taking it further, I recently came across an author and podcaster named Indre Viskontas who is a professor at the University of San Francisco. Her book How Music Can Make You Better is a wonderful read on just this topic. In the book, she talks about Melodic Intonation Therapy which is used in music therapy to help patients recover from traumatic brain injuries and strokes. It’s a fascinating picture of how music not only improves well-being, but is also used to treat conditions like anxiety, depression, autism and dementia. If we can increase academic achievement, make difficult things feel easy, and overcome debilitating mental and physical conditions by simply learning to play an instrument, it may just be worth giving it a try.”
References:
*Martin Guhn, Scott D. Emerson, Peter Gouzouasis. A population-level analysis of associations between school music participation and academic achievement. Journal of Educational Psychology, 2019; DOI: 10.1037/edu0000376
**Matthew J. Stork, Costas I. Karageorghis, Kathleen A. Martin Ginis. Let’s Go: Psychological, psychophysical, and physiological effects of music during sprint interval exercise. Psychology of Sport and Exercise, 2019; 45: 101547 DOI: 10.1016/j.psychsport.2019.101547
This post is in partnership with Fender.
Download Alert: This Design App Will Up Your IG Game (and Save You Serious Time and Money)
This post is in partnership with PLANOLY.
Tap, tap, tap. Skipping mindlessly through your Instagram Stories again but nothing catches your eye or grabs your attention long enough to digest what you’re viewing? We’ve all been there. In this over-saturated, digital world we live in, it requires unique and cutting-edge content in order to be seen and resonate with your audience—and we know the algorithm isn’t on our side, either.
Trying to scale your business or personal brand is tricky. But the best way to kick-start you or your brand’s Instagram presence is with quality, interactive, beautiful, and engaging content. With over 500 million active users, Instagram Stories is one of the best ways for businesses to connect with new audiences, boost engagement and drive sales. We know that taking a new strategic approach on Instagram Stories can be time-consuming (and costly), but we’re thrilled to let you know that you don’t have to spend your entire budget on graphic designers to create impactful Instagram Story designs that captivate—you can do it yourself for that matter.
Introducing StoriesEdit by PLANOLY who has done all the legwork for you. The C&C team loves (and trusts) the original PLANOLY app to map out the @createcultivate Instagram grid ahead of time. Being the first visual planner on the market for Instagram, it was a no brainer for PLANOLY to drive into the world of beautifying and strategizing Instagram stories. Their beautiful templates turn your lackluster Instagram Stories into a stylish and chic design at the tap, tap, tap of the app. In fact, the C&C team loves the StoriesEdit so much, we partnered with them to create an exclusive, limited-edition template collection for our San Francisco Conference attendees on September 21. (You’ll find them under the “collections” tab in the app or on desktop, but more on that later.) The fun and artistic designs will be available to everyone before, during, and after our event so you can share your experience in style. Don’t forget to use the hashtag #CreateCultivateSF so everyone can see!
If you are one of our lucky San Francisco conference attendees (or need a little nudge to purchase your ticket), we are excited to share that PLANOLY’s Founder, CMO + CCO, Brandy Pham, and Director of Marketing, Priscilla Castro, will be leading a Digital Storytelling on Social workshop for VIPS and C&C Insiders at the event. Be sure to stop by for some social wisdom!
The designer templates are completely customizable and can be edited to your liking, making them your own to fit your own brand guidelines. Simply drop in your image or video clip to the template and play around to see what direction you’ll be taking with your next post. Follow our simple step-by-step guide below and see how easy it is—your friends and followers will definitely be DM’ing you to find out your secret, and not only that, you’ll definitely start seeing your engagement go up with your Stories
We’ll be using these templates at #CreateCultivateSF and we can’t wait to see your customized stories!
Step 1:
Open the app and navigate to the “Create & Cultivate” collection on the featured page or under the “collections” tab.
Step 2:
You’ll be able to preview the 12 available branded templates. Select your favorite and begin your creation by tapping the plus sign in the gray box to add your image.
*Pro-tip:
Anything that has a white background is customizable to your liking. Choose the icon with the three overlapping circles to update the color.
Step 3:
Add any shapes to your template by tapping the Shape tool (the circle and triangle icon) in the center of the navigation bar.
Step 4:
Add text overlay by selecting the letter “T” in the bottom left-hand corner of the navigation bar and shapes by selecting the triangle in the center.
Step 5:
When you are happy with your creation, tap the down arrow in the top right-hand corner to save directly to your phone or upload directly to your socials!
C&C Classifieds: LEKFIT, Dermstore, TOMS & More
Act fast, these jobs are 🔥.
Act fast, these jobs are 🔥.
LEKFIT - Los Angeles, CA
Whym - New York, NY or Remote
Social Media & Marketing Intern
Getaround - Boulder, CO
Pearson - Boulder, CO
TOMS - Los Angeles, CA
Planted, Inc. - Los Angeles, CA
Dermstore - Los Angeles, CA
Conde Nast - New York, NY
Pinterest - New York, NY
One Love Foundation - Los Angeles, CA
Sugarfina - El Segundo, CA
MORE ON THE BLOG
Classifieds: Hearst, Squarespace, Chairish & More
New listings in marketing, PR, and social media.
New listings in marketing, PR, and social media.
C. Black Content - Los Angeles, CA
Billion Dollar Boy - New York, NY
Influencer Marketing Internship
Chairish - San Francisco, CA
Alaska Air - Seattle, WA
KT Merry - Remote
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How to Save Money in Your 20s in 5 Easy Steps (Yes, It's Possible!)
It’s time to make your finances a priority.
Written by Brittney Castro.
Do you have a resolution to get your finances together in 2019? A lot of people in their 20s are dealing with large amounts of student loan and credit card debt and living paycheck to paycheck, dreaming of days when they can begin to use their money to reach their financial goals. While it's easy to that think financial planning at this stage in your life is pointless, the truth is there are some basic strategies you can implement, regardless of how much debt you have or how much income you’re earning. Learning these strategies will help set up the financial foundation you need to move through this challenging time in your life and set the stage for a strong financial future.
Ready to get started? Read on to find out how to save money in your 20s and live the life you want.
1. Create a budget
Even as a young adult who may not be making that much money yet, budgeting is critical, as it allows you to see how much money is coming in and going out every month. Although most 20-year-olds understand they should budget, the reality is most just don’t do it. Get a budgeting system as early in place as possible and review how you are spending your money so you can make adjustments, if necessary, to ensure you are living within your means and able to save for your financial goals.
The basic budget formula for after-tax income is:
-50% for fixed expenses, such as housing (28% or less for housing expenses), basic food, insurance premiums, etc.
-20% for financial goals. This would include extra debt payments, your cash cushion, retirement, etc.
-30% for variable expenses, such as dining out, entertainment, travel, etc.
2. Build up a cash cushion
The goal of a cash cushion is to have three to nine months of your fixed expenses in a savings account to pay for life’s unexpected incidents. Life always throws curveballs—your car breaks down, your computer crashes or you receive an unexpected medical bill—and having money in the bank to cover those expenses will help you maintain your financial peace of mind. If your fixed expenses are $3,000 per month, you should aim to build a cash cushion of anywhere between $9,000-$18,000, depending on your comfort level, job security, etc. That sounds like a lot, I know. But remember, just start with what you can to build you cash cushion over a few years. Again, even if it’s $10 a week, that’s still one step in the right direction.
3. Keep an eye on your credit score
Our credit score affects nearly everything in our financial lives. It affects the interest rate on the car loan we apply for, the mortgage loan, the credit cards—even employers and landlords can reference your credit score when reviewing your application. By monitoring your credit score, you can see where you stand and what you can do to improve it if necessary. Use websites like creditkarma.com to view your credit score (not your actual FICO) regularly for free and then pay to see your actual credit score at least annually using annualcreditreport.com.
4. Create a debt reduction plan
The first step is to make a list of all your debts. Get clear about how much you owe, the interest rate of each debt, and the minimum payment due. Then review your budget to determine how much you can realistically add toward extra debt payments and start with the debt with the highest interest rate while paying the minimums on the rest. This will allow you to save the most in interest payments. Once the debt with the highest interest rate is paid off, move on to the second highest, and so on.
5. Focus on building your earning potential
Income is one of the biggest factors in wealth creation over time. After all, if you don’t make money—or don’t make enough money—it is very difficult to save for your financial future. So if you can’t save as much as you would like to due to your income level, focus on ways to increase your earning potential for the long run. There are a lot of free courses you can take online, and even watching YouTube videos to sharpen your skills is something anyone can do. There are plenty of ways you can earn extra money on the side. Think outside the box, and continue to focus on increasing your earning potential every year.
This post was originally published on December 26, 2018, and has since been updated.
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A Day in the Life: The C&C Photographer, Becki Smith on Routines, Founder Depression, and the Inbox Zero Myth
“Always be open to the pivot.”
Ever wondered what people do at work? If you’re a voyeur like us, then you’ll love our series A Day in the Life where we get a real behind-the-scenes glimpse into the professional lives of CEOs, business owners, and entrepreneurs we admire. From their morning routine to the rituals that set them up for success and questions such as “do you ever reach inbox zero?” because we all want to know how to streamline our lives.
“Always be open to the pivot. If I had been hellbent determined to stay on the same path forever, I would absolutely not be where I am now.”
Photo: Courtesy of Smith House Photo
There’s something incredibly special about Becki Smith. Her eye has captured hundreds of images at our Create & Cultivate events and despite the organized chaos behind-the-scenes, she is always the grounded, enigmatic, effervescent girl who smiles the widest through it all—and that energy goes straight into every single capture. You can almost feel it when you look at them. It’s Smith’s gift.
But the founder of Smith House Photo wasn’t always a professional photographer by trade. One day, Smith quit her corporate job to see if “I could make this photography thing work” but she didn’t know that one day she would eventually be shooting for C&C, shooting weddings, and for major brands like Chandon. Smith just took the leap and hoped that her feet would find solid ground eventually. It’s safe to say, she has landed safely and is now leading a very successful business—with more exciting projects launching soon—shhh!
So, we took five with Smith recently to get a behind-the-scenes glimpse into the day in the life of a photographer. She was incredibly candid sharing her experience with founder depression, her typical routine, and why she believes inbox zero is a myth. Read on!
Photo: Courtesy of Smith House Photo
What does an average day in your life look like?
I have never been particularly great at routines and I get bored fairly easily, which is why being a photographer and business owner is the best fit for me as a career. Every day is different. Whether it is a shoot day, an event day, an office day, or an off day, I get to work in so many different roles, stretch my creative muscles, learn something new constantly, and explore places and people I never could have imagined. But no matter what, every single day includes coffee (usually an Americano or a coconut milk latte), my skincare routine (because in addition to wanting to have great skin as I get older, it is incredibly relaxing), and puppy snuggles.
What time do you get up? What’s the first thing you do upon waking?
I have an alarm that goes off every day at 7:30 am. It is a “hey its morning!” kind of alarm. Sometimes I wake up and make breakfast, sometimes I lay in bed and read for a little while, sometimes I go for an early walk with the pups. It really just depends on the day and the calendar or to-do list for the day. The one thing I don’t do (as hard as it is) is check my email—Jaclyn Johnson also follows this rule. I have to give myself time to get moving and caffeinated in the morning before I dive into the inbox. It is life changing and mood changing. I highly recommend it.
Are you a night owl or a morning person? When do you do your most important work and why?
For as long as I can remember I have been a night owl. But as I get closer to wanting to start a family I have tried to make adjustments so I don’t work deep into the evening (and evening is generous because if I’m being honest, it was deep into the dark morning hours). I read the book The Power of When earlier this year and it helped me to figure out my most productive hours are actually around 2 pm to 5 pm, so I make the most of these hours by getting organized in the morning so I am ready to run during those peak times.
“I went down a deep path of depression when this loneliness first set in because I was certain I had a job that would bring me joy. Everyone was always telling me I should feel ‘so lucky’ to pursue my passion and work from home but it didn’t seem so lucky, and it didn’t always bring me joy.”
Photo: Courtesy of Smith House Photo
Being a founder means you are wearing so many hats and across so many facets of the business. How do you manage your time effectively?
Time management? What’s that? I kid, I kid but this is definitely not my strongest suit. The best thing I have done for my own time management is to hire and outsource. I did an audit of all of my tasks, which ones I excelled at and which ones only I could do. Then looked at the other side of what were my pain points and what caused the most stop in my workflows. What could other people do as well, if not better than, me? And then I surrounded myself with people to fill in those tasks—and they are rockstars.
Do you ever reach inbox zero? How do you handle the constant influx of inquiries and communication entrepreneurs are so familiar with?
Oh, inbox zero. I used to think of that as a huge goal, but I realized it is truly a false hope. If I am actively working with clients, or getting inquiries for new work, I don’t actually want my inbox to be at zero. So instead, I make it a goal to keep my inbox cleaned up and organized so that I don’t miss anything and aim to respond to all emails within 48 hours. I still fail at this sometimes—usually on the days where there are 100+ new emails or I have been shooting/out of the office for multiple days in a row.
My saving grace is to always be honest. Own up and apologize when you miss an email or take too long to respond. We’re all human, we all do it, and the person on the other end of the email is much more likely to respond favorably and with kindness if you own your mistake instead of trying to cover it up.
What are some work habits that help you stay healthy, productive, and on track to reach your goals?
Staying healthy is not talked about nearly enough in our entrepreneurship and “hustle” world, but it is so important. I struggle with anxiety, and it flares up the most when I’m not taking care of myself. So, no matter what is going on or how busy I am, I give myself time to rest and time to walk with my dogs. Both of these things stave off anxiety for me, which enables me to stay on track with my goals. I am better off being behind and needing to outsource something extra for the month than being exhausted, lethargic, and anxious.
Keeping this time for myself is also helpful in saying no to projects or clients who aren’t the right fit, and setting future goals. I am constantly learning how much space and time I need, how many projects I can handle simultaneously, etc. So rather than just aiming for more, I am able to set new goals that steer me in the direction I want to go and ensure I have ample time and energy to follow them through.
Photo: Smith House Photo
When do you go to bed? What’s your “optimal” # of sleep hours?
Oh, sleep, how I love thee. The only thing in the world I love more is my dogs. I was very guilty of having no work life balance for the first few years of my business. As I get closer to starting a family I have given myself boundaries, which includes cutting off the computer in the evenings so that I can actually go to bed at a decent hour. (I’ll say, cutting off the computer about 95% of the time, because deadlines, am I right?)
On a regular basis I need a solid eight hours. During event or large shoot weeks, I actually struggle to sleep more than five or six from pure excitement. But when I come home from such weeks, I typically have a 12 to 14 hour sleep night to make up for all of it at once—14 hours sounds crazy, and it totally is, but when your body needs it, it needs it!
What’s the most rewarding part of your day?
Recently someone described me as “the girl next door who works her ass off so that she can stay home and snuggle her dogs” and it is so true. The most rewarding part of any day is when I can come home knowing that I have worked incredibly hard to serve and love my clients and my team well, crash on the couch, and snuggle my pups.
When did you know you wanted to start your own company/brand? What was your journey like? What challenges did you face along the way?
I recently shared about my “Tequila and Two Weeks Notice” story on Instagram. But even after I decided that I wanted to quit my corporate job to see if I could make this photography thing work, I didn’t know that I wanted to start my own company. And I probably didn’t even know what a brand was for a little while. I was just picking up my camera and trying to convince whoever I could to get in front of it. This turned into inquiries and booking paid jobs.
My journey was all over the place; I have photographed families, babies, dogs, weddings, furniture… anything you can imagine. It took me about two years into my journey to really dive into branding, and I don’t think that was a bad thing. I knew more about myself, what I loved, what work I wanted to pursue long term, and who I was as a photographer and business owner by this point which made the branding process so much easier to go through.
What advice do you have for aspiring female founders/entrepreneurs?
Always be open to the pivot. If I had been hellbent determined to stay on the same path forever, I would absolutely not be where I am now. I was given the opportunity to work with a handful of small, local brands when everything else I was shooting was specifically couples and weddings. If I had said “this isn’t my lane, I can’t do it” I would have never gained more commercial and event work, which I have learned is truly what sets my heart on fire.
How do you combat the loneliness often felt by women at the top or branching out on their own?
It may be a cliche sentence, but the struggle is real. Starting off as a solopreneur was hard especially after working with coworkers and in fast-moving environments. I went down a deep path of depression when this loneliness first set in because I was certain I had a job that would bring me joy. Everyone was telling me I should feel so lucky to pursue my passion and work from home but it didn’t seem so lucky, and it didn’t always bring me joy.
After some soul searching, lots of therapy, and realizing that I wasn’t the only person that felt this way, I was able put a network into place of other photographers, business owners, etc. that could be my “remote” co-workers; they were just a phone call away, or a coffee shop date down the road, when I needed someone to lean on.
Now I have a small team, but they are all remote and freelancers. So there is still the work from home loneliness sometimes, but I have coping mechanisms and a great support system, so it doesn’t have nearly the affect that it used to.
What’s the best piece of advice you’ve been given?
The best piece of advice I have ever been given was “Don’t be a Luke & Cat cover band”. Luke and Cat are fellow photographers and mentors of mine. They are incredible educators and are willing to tell all of their secrets and share all of their knowledge to bring up future photographers and build up the industry as a whole. But they give it all away with the advice that everyone should take the information and create their own brand, their own goals, their own journey because cover bands are never as successful as the real thing.
What’s the worst piece of advice you’ve been given?
There is far too much bad advice out there to narrow it down to a single worst piece. I am a person who believes you can learn something from anyone you meet. But you have to take information, opinions, and advice from people with a grain of salt. Whether it is a stranger in the grocery store who thinks they can tell you how to get new clients without knowing anything about you or your business, or a trusted colleague or mentor, you should always be weighing the advice. Say thank you, take it home, and then decide if it is worth listening to or dismissing.
What are some exciting projects you’re working on this month? What are you most excited for in 2019?
2019 has been a big year for Smith House Photo and we are just getting started. We have been working on a handful of long term projects (stay tuned!) that are launching in the next few months and the excitement is building up so strong that we are bound to pop like a bottle of Chandon once we get to shout it all from the mountains.
Up Next: A Day in the Life—Glitter Guide's Taylor Sterling Shares Her #1 Ritual for Success.
Show Them Who's Boss—What the ModCloth Team Wears to Work to Feel Confident
This is what the ModCloth team wear to work to feel their best selves, every day.
August is the best month of the year. Why you might ask? It’s the last stop before summer officially closes its doors and everything is perfect up until that moment. The weather is at its peak warmth, summer attire is in full-swing, and there’s an entire day dedicated to celebrating women’s equality.
Our Create & Cultivate team celebrates women from all walks of life, every day; but this month, we have partnered with our friends at ModCloth to highlight women that inspire us in honor of Women’s Equality Day on August 26. To ring in this month of celebration, ModCloth has launched a special capsule collection and campaign called Show Them Who’s Boss bursting with nostalgic pieces and 70s vibes.
In addition to their new collection launch, the ModCloth team are releasing a second female-focused initiative with coveted artist Steffi Tsai. She designed a cozy sweatshirt with the words “Elect More Women” emblazoned on the front and a *100% percent of the purchase price from each one sold on ModCloth.com will be donated to She Should Run. Yeah, we know, pretty dang cool.
To help you celebrate Women’s Equality Day in style, ModCloth are offering C&C readers 40% off any purchase over $100 when they use the code CREATE40. Visit ModCloth.com to take up this exclusive offer.
With all this fiery female energy and empowering projects in ModCloth’s pipeline, we wanted to know more about the fabulous women behind the scenes who are driving this movement. So, we asked a handful of their team members about their career, how they express themselves through fashion, why it's important to buy with purpose, and so much more.
Follow along to see the names, faces, and personalities behind the brand we all know and love—and be sure to scroll to the end to shop our favorite pieces from the Show Them Who’s Boss collection.
What does your day in the life at work look like?
Silvia Mazzucchelli, CEO: “Phone calls on the drive to work, meetings, brainstorming, product reviews, more meetings, at-my-desk lunches, taking care of school stuff for my daughter... my day in the life is a multi-tasking frenzy.”
Julie Seltzer, Senior Print Designer: “Every day is so different. I work with so many different teams and up to four seasons at a time. There’s really no telling what the day will hold. On any one day, I’m designing prints, pulling colors, getting inspired for upcoming collections, working with our designers to choose the best print and color for current seasons, working with our production partners to make sure everything is looking perfect for production, and sending our prints to our partners in marketing for use on the site, in campaigns, and in stores.”
Lizz Wasserman, VP, Fashion: “Most days are a mix of meetings, from the big ones (trend presentations, season presentations) to the medium (exec team, business reviews, team meetings) to small (touch-bases and quick check-ins on fabrics, prints, colors, styles). And then there is usually late night catching up on email and working on docs/presentations.”
Cecilia Aranez, Creative Services Director: “Every day is different (which I love). A mix of meetings and creative problem solving with the team.”
Angela Liu, Senior Manager of Social Media: “Before I even head into work, I typically check my calendar so that I can get a good sense of what to expect from my day. As soon as I get into the office, I skim through all of our social media channels to make sure the morning posts are up. I have a check-in with my social media specialist and from there, I open my emails and scan for anything that needs my attention. The rest of my day-to-day really varies, but I think that’s the beauty of working in marketing.
“Some days I’m in meetings with our creative team to talk through social content we produce in-house or you’ll find me at my desk mapping out the following month’s social media strategy. Some days I am hyper-focused on securing influencers for a campaign with the greater social and PR team, and other days I am analyzing reports to find new ways to grow and optimize our channels.”
Saloni Mahendro, Associate Buyer, Bottoms and Outerwear: “No two days are ever really the same. But, each morning starts with a look at the homepage to see what's new and exciting, followed by a quick check of what sales were like the day before. The rest of the day can be filled with meetings, projects, vendor appointments, or a combination of everything—you never really know what to expect.”
How do you express yourself through fashion at work?
Silvia Mazzucchelli, CEO: “I like to think of what outfit will make my day easier, give me confidence or comfort, or bring me luck—depending on what I am facing that day. Some days, I am black on black, other days, I need a pretty floral dress to take the edge off.”
Julie Seltzer, Senior Print Designer: “I dress insane or insane to me. I love lots of color and am obsessed with music and vintage clothes. I know a lot of textile designers that wear a limited palette and simple clothes because they can’t handle the visual stimulation overload, but that’s not me. I’m a maximalist. I’m drawn to interesting, inspiring prints and color. I love vintage band t-shirts (real ones, not repros) and am an actual shoe addict. I can be pretty loud and I think the way I dress expresses the volume.”
Lizz Wasserman, VP, Fashion: “Constantly. But really, working in fashion means you can wear whatever you want, whenever you want. I think because I work with a smart and talented group of designers, who also really bring their individual style to the office, it makes me up my game as well.”
Cecilia Aranez, Creative Services Director: “I’m pretty low key and express myself by dressing louder than I am—lots of bright colors and animal print.”
Angela Liu, Senior Manager, Social Media: “I love a minimal aesthetic and I tend to gravitate towards solid, neutral colors like beige and white. This leaves a lot of room for me to experiment with statement pieces like a cool blazer or a floral skirt. Because my style is so minimal, I also love expressing my style through my shoes. I have a solid shoe closet full of sneakers, heels, mules, and boots that I rummage through daily.”
Saloni Mahendro, Associate Buyer, Bottoms and Outerwear: “I like being able to wear the things I have in a bunch of different ways. It's not uncommon for me to wear a snapback and sneakers one day, and then a pair of skinnies and heeled booties the next. I've always been pretty laid back, and I like my style to reflect that.”
How does your work outfit make you feel?
Silvia Mazzucchelli, CEO: “I don't have 'work outfits.' Most of my closet is pretty eclectic. I mix it up in the morning depending on what is ahead of me that day. I like to look and feel like myself.”
Julie Seltzer, Senior Print Designer: “I dress like my authentic self and that allows me to be open with my creative voice in the workplace. I think you can look put together and be taken seriously while still expressing yourself. I like people to know what they’re going to get when they work with me—a lot of color, a sense of humor, easy-going vibes, and a serious love of fashion.”
Lizz Wasserman, VP, Fashion: “I don’t really have a work vs. non-work outfit. But, I’m always comfortable. I like knowing that myself and the other people in the office are working just as hard as a bunch of bros in suits or business casual. And that we look great doing it.”
Cecilia Aranez, Creative Services Director: “My daily uniform is a dress and a pair of Vans or low block heeled sandals. It makes me feel put together even if I’m not feeling it.”
Angela Liu, Senior Manager, Social Media: “My goal when it comes to my work outfit is for it to look and feel as effortless as possible while still looking put together. I love mixing casual streetwear pieces with more formal fashion pieces to give it that I-Didn’t-Try-Too-Hard-But-I-Kind-Of-Did type of look.”
Saloni Mahendro, Associate Buyer, Bottoms and Outerwear: “My go-to work outfit makes me feel put together, but still relaxed. Deciding what to wear each morning shouldn't be a difficult decision. So, my closet is full of some awesome basics that I can pair back to any of the standout pieces I own.”
What do you wear to feel your most confident self at work?
Silvia Mazzucchelli, CEO: “I am rather extroverted and Italian. I like colors, prints, and experimenting with dressing—especially shoes. My dressing is expressive; I wear my emotions as my second skin. Some days, I need to dress the part of a confident, serious, professional businesswoman. Other days, I can indulge in feminine prints and dressing. Style helps me to be my best self.”
Julie Seltzer, Senior Print Designer: “Normally, if I’m really feeling myself/need a boost of confidence for the day, I’ll throw on a wild pair of tight pants (they make me sit up straighter?), colorful/metallic and/or clear shoes, gold jewelry and a ‘special’ top with interesting/surprising details. I celebrate clothes for being self-expressive and for reflecting the vision of their maker. When I wear pieces that are special on their own, but all-at-once, it makes me feel more confident in my creative vision because I’m equally inspired by every single piece I’m wearing.”
Lizz Wasserman, VP of Fashion: “Anything. I feel like it’s ‘me’ that makes me feel confident. Clothing wise, that could be a lot of different things. If I have to do more of a business-y type meeting, I will probably wear a heel. But, I’ve also worn an old men’s mechanic suit and Chuck Taylors.”
Cecilia Aranez, Creative Services Director: “A cute pair of shoes and a brightly colored dress are an instant mood booster. No matter what happens throughout the day, I’m confident my shoes are cute.”
Angela Liu, Senior Manager, Social Media: “I always say I need two things in life: lipstick and a pair of really killer shoes. There’s something about throwing on a gorgeous pair of heels or boots and walking out of the door that just starts my day in a better way. I walk with more confidence and my stance is more powerful when I feel and look my best. Anytime I have a big meeting, I know I need to up my shoe game for that day.”
Saloni Mahendro, Associate Buyer, Bottoms and Outerwear: “Black or blue high-waisted jeans, an oversized t-shirt, and a kick ass pair of shoes—flat or not. It depends on the day. There is nothing more satisfying than wearing something you love.”
How much does a fashion brand’s purpose and mission impact your purchasing decisions?
Silvia Mazzucchelli, CEO: “I think inner values are more important than a brand’s mission statements. I believe in the power of women, equality, and opportunity. I would never wear a brand involved with exploitation or discrimination. I personally like the idea of secondhand finds and democratizing luxury. I love the new movement of recyclable fashion. I cherish a vintage Fendi bag that has been bought and resold three times and gave joy to three owners.”
Julie Seltzer, Senior Print Designer: “I try to either buy vintage, small-business, or female-owned pieces nowadays. I think the consumer is hyper-aware of the impact of their patronage to fashion brands. I love ModCloth because we’ve always believed, as a company and as individuals, that body positivity and diverse representation is one of the most important needs in the fashion industry today. I’m really proud to work for a company who pushes for diversity and representation in such a big way. Also, seeing people of all shapes and sizes wearing things I helped design makes my heart soar.”
Lizz Wasserman, VP, Fashion: “A lot. They affect my working decisions as well. I don’t shop fast-fashion. I buy for quality and for longevity. I loved being hired by and working for Susan Koger, who co-founded ModCloth and love supporting female-founded brands and companies. As a person working in fashion, it’s important to make sure the people making the clothes we designed are being treated fairly (and as a shopper). At ModCloth we’ve introduced some eco-friendly fabrics (like organic cotton tops and recycled polyester in some of our denim) and changed our shipping practices to be more eco. These things are important to me personally and there’s a lot more we can do. Since ModCloth is so inclusive, I’ve really noticed when other brands aren’t. That’s definitely a turnoff. But, it seems to be improving over the past couple years.”
Cecilia Aranez, Creative Services Director: “It comes into play more and more as a reason to make or not to make a purchase. With so many options to shop out there. I am definitely more mindful about what the brands I’m shopping with stand for—sustainability and inclusivity are currently top of mind.”
Angela Liu, Senior Manager, Social Media: “It’s an intentional decision to purchase from brands that have a strong mission to support women. It’s also something I am aware of as a consumer. Whether it’s size inclusivity, supporting female creatives or giving back to women’s resources—I want to know (or at least think) that my purchase is making an impact.”
Saloni Mahendro, Associate Buyer, Bottoms and Outerwear: “There are so many brands out there today so when it comes to buying clothing, I like to purchase things from brands whose values align with my own. Quality shouldn't be compromised by affordability, and so I like to spend money on things I feel are worth it from all angles.”
How are you voting with your wallet this Women’s Equality Day? Why is it important?
Silvia Mazzucchelli, CEO: “ModCloth collaborated with one of our favorite female artists, Steffi Tsai, to create a limited-edition sweatshirt in honor of Women’s Equality Day. One hundred percent of the purchase price of these sweatshirts is going to She Should Run—a non-profit dedicated to supporting women leaders considering a future run for office—so, I’m obviously buying at least 20 of them. I’m grateful to work at a place like ModCloth, a company that believes in empowering women as much as I do. It’s important to me and to the brand to support female-led businesses and initiatives because when women support women, we all win.”
Julie Seltzer, Senior Print Designer: “I will most likely make donations to various organizations supporting women and human rights. There are so many people in this country right now who do not have a voice, or don’t have the privilege of speaking up. It’s important to show up with not just our wallets but with our acknowledgement and voices, to help these people (immigrants, POC, LGBTQ+ people) and let them know that they have every right to safety and resources. If I do end up ‘shopping’ for myself on Women’s Equality Day, I will most likely only patronize companies who share this outlook and will be donating portions of their proceeds to those in need.”
Lizz Wasserman, VP, Fashion: “On Women’s Equality Day, I’ll be using my wallet to support organizations that help women and protect their rights to equality, safety, and resources. Every other day that week, I’ll be shopping my fall must-haves on ModCloth.com.”
Cecilia Aranez, Creative Services Director: “It’s so important as women to support other women and celebrate our successes, especially in this industry. This Women’s Equality Day, I’ll be on the lookout to support women led businesses and businesses that support women’s rights.”
Angela Liu, Senior Manager, Social Media: “I think it’s important every day to make a conscious effort to support women-owned businesses. This Women’s Equality Day, I am also looking to purchase from companies that are giving back to non-profits that serve women and female youth. As women, we are directly and indirectly responsible for our future generation of female inventors, leaders, scientists, politicians, and more. It’s important to show up and encourage young girls that they can and will reach their full potential.”
Saloni Mahendro, Associate Buyer, Bottoms and Outerwear: “You'd be hard-pressed today to not find a female owned/operated brand in any industry. Fashion, beauty, food—we're making waves across the board. Showing your love to these brands should happen all year round, but on Women's Equality Day, it should be a no-brainer!”
Shop Our Top 5 Favorite Pieces From the New ModCloth Collection:
ModCloth Informed Ensemble Skirt
$59
These A-line skirt in the classic houndstooth motif print is the best kind of 70’s throwback.
ModCloth Bold Notion Tie Waist Jumpsuit
$89
This jumpsuit will be your next desk-to-dinner go-to. Just add a red lip for drinks after work.
ModCloth Pardon My French Quarter Cape
$89
This vintage-inspired cape pairs perfectly with your office slacks or with jeans on the weekend.
ModCloth Enjoy Every Moment Midi Dress
$89
We love the whimsical floral motif of this chic A-line dress. Throw a blazer over it for major boss vibes.
ModCloth Marvel the Masses Tie-Neck Blouse
$55
Wear this black blouse to your next job interview and show them who’s boss.
To shop the complete Show Them Who’s Boss collection, visit ModCloth.com.
*For each “Elect More Women” long-sleeved sweatshirt sold online at ModCloth.com between August 26, 2019 and November 11, 2019, ModCloth will donate 100% of the purchase price ($45.00) to She Should Run, up to a maximum of $15,300. Supplies are limited. She Should Run’s mission is to expand the talent pool of women running for office in the U.S. by providing community, resources, and growth opportunities for aspiring political leaders.
Desk-Side—How This Celebrity Esthetician's European-Inspired Studio Influences Her Work
This is where the celebrities get their glow.
Research very clear states that indoor environments in an office has a great influence on employees‘ attitudes, behaviors, satisfaction, and works performance. Workspaces that lack consideration for temperature, water quality, lighting, and noise conditions can expect to see a decrease in employee happiness and productivity. In our series, Desk-Side we peek inside the offices of businesses that marry the basic essentials with elevated aesthetics to keep both their staff’s passion and performance at 100.
Photo: Michael Clifford
If you haven't heard of Shani Darden (which we find it hard to believe) then we can guarantee you've heard of her clients—Rose Huntington Whitely, Jessica Alba, and Chrissy Teigen to name a few. For years, the expert esthetician has been Hollywood's biggest skin secret sending out an army of glowy, dewy skin disciples from her own home. She ran the entire operation herself, answering emails, phone calls, and even the front door. Darden even developed and launched a self-titled product line which unsurprisingly was a sell-out.
So when she finally opened her own studio in Beverly Hills we knew it would be nothing short of spectacular—we weren’t disappointed. Darden worked with celebrated designer, Jake Arnold (he designed Who What Wear co-founder and CEO, Katherine Power’s home) on the moody, French-inspired 2300-square-foot sanctuary complete with Calcutta Viola marble reception desk and pink curved sofa.
Read on to learn more about the space and how the design direction was influenced by her work, and vice versa.
“I wanted to create a space that was calm, serene, and chic.”
Photo: Michael Clifford
What was the vision/direction for the space? What did you think about when decorating?
“I worked with one of my great friends who happens to be a designer, Jake Arnold. I wanted to create a space that was calm, serene, and chic. Jake is very inspired by European sensibilities and loves to use natural, raw materials. It was designed with a mix of clean lines, natural materials and polished finishes. He did a really incredible job of bringing in elements of my personality. I love the Calcutta Viola reception desk and powder room sink. It really brought the whole space to life.”
How important is the design of your studio for conjuring the creativity and inspiration for your work?
“It’s beyond important to me to have a clean, beautiful environment where I work. When the space is in impeccable shape and I have fresh flowers, nothing makes me happier! I have these amazing florists, A&J | Los Angeles @aj.losangeles, who do a hanging floral installations in the entry that I die for. In addition to the spa portion of this space, I also have an office for the skin care team. It’s where product development, testing, and planning all happens. We have several innovative products soon to be released.”
Photo: Michael Clifford
What is your favorite piece/place in your studio and why?
“I love the entry. You walk in, and there’s a fountain that I always keep fresh flowers in. You then walk through an arch into the reception area and it’s just such a calming, serene moment to enter into.”
How did you decide on the color scheme?
“I knew I wanted it to be minimal and neutral to keep it very high end and chic. However, the reception desk is a very bold marble with white, black, and purple. It pairs super well with the neutral lime wash finish on the walls.”
What’s your favorite thing about the space?
“I couldn’t be more grateful to have a space of my own. I didn’t know that this would ever be a possibility, so it’s just such a dream come true.”
What is your biggest inspiration and how does that factor into your work?
“I am a mother of two girls, and they are always my inspiration and motivation. Everything I do is for them. I love that my girls get to watch me build my business, and know that chasing their dreams is entirely possible.”
Up Next: Step Inside Our Chic (and Cool) Create & Cultivate Clubhouse in Los Angeles.
What was the biggest challenge of this project?
The biggest challenge was finding the right spot. After a long search, we found a spot in Beverly Hills that had great bones, but it had to be completely gutted and reimagined.
It’s Black Women’s Equal Pay Day: 2 Founders Share Their Best Money Advice to Close the Gap
It’s time.
Wake-up early and grind all day. You’re closing those deals, brainstorming new ways to reinvent your company’s digital strategy, being a thought-leader and maintaining your professional relationships—all the while your male counterparts are bringing home more dough than you. Say what?
We’re all hustling. Men and women. All the more reason we, as women, should be paid the same as our fellow employees who hold our same roles, qualifications, and skillsets. At C&C, we actively support women in their entrepreneurial endeavors and seeing true equality in our lifetime is a huge part of our M.O. Especially when it comes to equal pay.
For decades, men were seen as the heads of households. It’s nothing short of impressive (as well as inspiring) to hear a statistic that refutes that stereotype: “80% of black mothers are primary or sole breadwinners of their households”. Not only are women today hustling, but they are all around bad-ass.
According to statistics released in May 2018 by the National Partnership for Females & Families, women are paid, on average, 80 cents for every dollar their male counterparts are paid—a gap of 20 cents. But these numbers change considerably for women of color. For example, in 2018, black women needed to work for 20 months to catch up to the pay received by their white, male counterparts. This year, black women won’t reach the threshold until August 22, 2019. This needs to change, asap.
In recognition of this Black Women's Equal Pay Day, we've tapped the shoulders of female founders we admire to share their best money advice to close the gap. Follow along and don’t forget to take notes—we have some good stuff coming your way.
Candace Reels
Founder of Female Collective
C&C: What is your best money advice?
Candace Reels: “Ask for more money than you think you deserve. I think as a woman, especially a black woman, I've dealt with imposter syndrome and feeling like I don't deserve certain things. But in reality, you deserve all of the things and should go after them—especially when it comes to how much money you are making. The worst thing someone can say is no. If that happens, you should then take your talents to a company that will appreciate you and pays you what you deserve.”
C&C: What has been your biggest money mistake and how did you learn from it?
CR: “My biggest money mistake has been being afraid to ask for what I deserve. Being afraid of burning bridges because I don't want to ruffle any feathers when asking to be paid a certain amount. It's important to go after what you want. What I’ve learned is that one door may close, but there will be many others that will open. Don't be afraid to ask for what you want and take this risk, as it will make your career journey a much more fulfilling one.”
C&C: What steps can we take to close the pay gap?
CR: “The steps we can take is just to continue to ask for what we deserve and not take any less. We deserve to be paid the same or more for the work we are producing. It definitely won't be an easy journey, but hopefully, us taking the important steps to close the pay gap will make it easier for generations to come.”
Courtney Caldwell
Co-founder and COO of ShearShare
C&C: What is your best money advice?
Courtney Caldwell: “First, live the 80/10/10 rule: spend 80% of your income on living expenses, save 10% automatically each month, and give 10% (because money has a boomerang effect, so get used to giving it). Second, get a handle on your money goals because what you focus on, you hit. Do this simple task: take one month to write down every one of your purchases on a sheet of paper. If you spend even $0.01, write it down. At the end of the month, review your income and outgo. Are you spending more on discretionary purchases, like Starbucks or Chick-fil-A? Identify two areas where you can save $50-100 in the following month. Do the same thing for month two. After month three, reward yourself with a self-care gift by taking 10% of what you saved over the last 90 days. Treat yourself!”
C&C: What has been your biggest money mistake and how did you learn from it?
CC: “Holding on to money with a closed fist and not realizing that it's called ‘currency’ because it's meant to be constantly flowing. I learned that my refusal to take money risks earlier in life meant that I could have had more of an impact in the lives of others sooner.”
C&C: What steps can we take to close the pay gap?
CC: “Employers can close the pay gap by instituting pay scales that do not fluctuate based on gender. For example, regardless of a new hire's gender, team members are paid the same for the job for which they are hired.”
“It’s Lighting Someone Else’s Candle While Not Dimming Yours” and Other Inspiring Quotes from C&C’s Trip to Project Women’s
There’s more to Vegas than slots and cocktails.
After spending the last two days there, we know first-hand that Las Vegas is home to so much more than slots and cocktails. It’s also the proud destination of our country’s largest fashion trade show. Held twice a year, WWDMAGIC is filled with rows upon rows of fashionable booths filled with the next season’s must-have clothing and trends before they hit the boutiques. Project Women’s is one of the events held within the show and we were thrilled to partner with them this August to host four eye-opening panels with boundary-pushing founders and leaders in the space.
Our fearless leader, Jacyln Johnson kicked off the two-day event to discuss our mission at Create & Cultivate along with industry insights and key takeaways she’s learned while building a multi-million dollar company. This was followed by a diverse panel of influencers, content creators, and flat-out badass women to chat about brand partnerships and creative collaboration. To close the event on its second and final day, Jaclyn sat down with two major personalities in the biz, Catt Sadler and Marni Senofonte—the audience hung off their every word.
Follow along for some insane mic-drop moments, inspirational mantras, and overall entertaining responses from some of our generation’s best.
Creative Collaboration—How to Team Up for a Successful Collab That Is a Win Win
Danika Brysha | Self-Care Coach, Founder/CEO at Model Meals, and IMG Curve Model
Katie Austin | Fitness and Sports Personality
Aysha Harun | Beauty and Lifestyle Content Creator, Ayshaabdul.com
Shalice Noel | Digital Creator, Entrepreneur, and Founder, Shalicenoel.com
Katie Austin
On authenticity in brand partnerships...
“It’s really important to think about what brand partnerships are authentic to your lifestyle already.”
“Do what's practical to your lifestyle.”
“Collaborate with other girls in the industry.”
“When you’re transparent, you create that loyalty and that following.”
“Be more of a peer to your followers.”
On collaboration over competition...
“It’s about lighting someone else’s candle while not dimming yours.”
“Remember that there’s space for everyone.”
Danika Brysha
On authenticity in brand partnerships...
“I’m very vulnerable and raw with my community and there’s been a trust built with that—I take that with the highest regard.”
“Tuning into your body is a big part of what I do for work. If im not doing that and expressing that in my work then I'm not being authentic.”
On unpaid partnerships...
“Sometimes, if you’re not paying someone, it's hard to have specific guidelines.”
“Look for women out there who are looking to support you.”
Aysha Harun
On seeking out representation online...
“I was really into the beauty community on YouTube. I noticed there weren't many women of color or Muslim women of color so I took it upon myself to change that.”
“People will relate to your message whether they look like you or not.”
“I didn't think people who looked like me could build a sustainable career online.”
“Keep posting content and hope someone will believe in that.”
“There is definitely a lot of bandwagon diversity happening.”
“Everyone wants you to fit into a mold no matter what community you belong to.”
On partnering with the right brands...
“We are our own brands and we want to partner with brands that align with our own values.”
“Ask yourself, ‘Is the brand a perfect fit? Will my audience be receptive to it?’
“Research the brands and make sure it’s going to fit in with what you already do.”
On being authentic with your audience...
“There's a lot of time and effort that goes on behind the scenes.”
“Before accepting contracts, I want to test the products for a minimum of two weeks.”
“Trust is a huge thing with our audiences and we don’t want to damage that trust.”
“I want them to walk away from my channel and still be entertained.”
On trusted partnerships on either end...
“Choose who you believe in and don’t be afraid to set boundaries.”
“We’re all creatives and we want to be able to feel creative in what we’re doing.”
“When the pressure is off and we are trusted by the brand, that leads to long-term partnerships.”
Shalice Noel
On balancing motherhood and content creation...
“I’ll admit, it’s really hard. It’s about being intentional.”
“I have to do the hard things on my to-do list that I don’t want to do and I do them in the morning before the kids wake up.”
On how her children have affected her partnership decisions...
“They [my children] have added so much because I can be so real with my audience.”
“It’s allowed me to do more lifestyle partnerships and tell more stories. It’s not just fashion anymore.”
On fostering trust with brands…
“I love when brands trust you and what you’re doing. When they give you some leeway and it leads to a successful partnership.”
“We are creatives and we are brands. Let’s just do what we do well.”
Keynote: Catt Sadler
Panelists:
Catt Sadler | TV Host, Podcast Host, and Journalist
Moderator:
Jaclyn Johnson | CEO, Create & Cultivate
On equal pay and quitting after her male counterpart earned double...
“It was glaringly obvious what I had to do.”
“I've had zero regrets for standing up for myself and taking that leap.”
“Since then, I’ve been using my voice and my reach as much as possible.”
On representation and behind-the-scenes of entertainment...
“I think there's an awareness now that wasn't there before.”
“I think companies are making changes, whether it’s inherently from a good intention or from a PR standpoint.”
“I’ve always been a proponent of moving women forward.”
“There is this new space in media where anybody and everybody can have a stage to discuss.”
On the purpose behind her podcast titled “Naked”...
“It’s about exploring women's real stories and letting it all hang out. We are all here for fashion… But the flip side to that is, who are we?”
“We record in my bedroom. I think the setting evokes a certain energy.”
“I think I have to be a little open and vulnerable.”
“People need to purge. We all need to feel less alone... ‘maybe I’m not suffering in silence’.”
Starting a new career journey…
“Things take time. It takes time to plant seeds, you need to be patient.”
“The menusha to getting what you want isn’t sexy.”
On transparency on money and equal pay…
“I think it’s okay to ask in an interview, “Can I be assured you are paying men and women equally?”
“It is well within your rights to ask. If you don’t know, you can’t ask. It starts on you taking ownership.”
“Not every case is the same. There are a lot of variables. Make sure it’s an apples to apples situation.”
“Record your wins before you can go in and ask for a promotion.”
“Do that research. See what the market rate is for your job.”
On describing her personal style
“I’m a minimalist, I don't over accessorize. A little chic, a little edgy but less is more.”
“I think my personal style is rather relaxed. Functionality is important.”
On her digital presence…
“Cattwalk was really about being a live organism. It’s an extension of my brand.”
“I want to share the cornerstone of what the Cattwalk is. For me it’s women empowerment. It’s a space for everyone who comes to feel sexy, to feel vulnerable, and there’s strength in that.”
“Declaring what you want is manifesting your future. Go there [the Cattwalk] and feel inspired.”
Being inspired by other women...
“I learn every day from other women.”
“What a privilege it is to be female. I am so turned on by what everyone is doing right now.”
“Oprah is the reason I got into journalism.”
“There is such a gift in just doing you.”
Being a working mom and balancing family with business…
“When you’re with them, be with them.”
“Balance is an interesting word. We all have so much on our plate, especially as a parent.”
“Self-care is paramount. It’s okay to put yourself first in a lot of those situations. Meditating, working out…”
“If I did not take care of myself, I would be no one to anyone.”
“Check in with yourself. That's okay. Don't make apologies for yourself.”
“Literally step outside, it’s free. Look at a tree. There is peace in that, there is a calm in that.”
“Be where you are.”
“Say no. You don't have to do everything. Make sure the things you are doing, you want to do.”
Rapid-fire questions:
My life motto is...
“Be in the now. Be in the present.”
Success is…
“Living on my own terms. When you can fully and freely call the shots in your life.”
True equality is...
“A fundamental basic human right. It is what is fair and what is right. We all deserve to be treated exactly the same.”
Keynote: Marni Senofonte
Panelists:
Marni Senofonte | Celebrity Stylist
Moderator:
Jaclyn Johnson | CEO, Create & Cultivate
On getting started as a stylist...
“I kind of learned it on the road. I didn't even know this was a job. I just knew I wanted to do something in fashion and film.”
“Lauren Hill saw something that I did with another artist. I never had a book, it was all word-of-mouth.”
“You don’t have to be a global stylist, but there are so many eyes on you and styling is so accessible now. It’s kind of amazing.”
“I think it's so much easier to create your own job now more than ever before. Even on local levels. It’s not as accessible as people think.”
“Someone who wants to be a stylist is already in it. You have to already have that inside you.”
On her different clients as a stylist…
“Depends on the project I’m working on. If there's a Beyoncé project, there's no sleep.
“When I work with Kendall [Jenner], we’ll share a Pinterest board.”
“Clients need to be inspired by me just as much as I’m inspired by my clients.”
On not wearing black…
“It forces me to be creative every morning.”
On Instagram portfolios…
“It's a blessing and a curse. Everyone’s a stylist now. Everyone can put looks together. It's amazing.”
On the storytelling of styling…
“For Beyoncé, she has well thought out ideas and concepts. There is so much story behind her music. So, the wardrobe kind of comes into play with that.”
“With Kendall, it’s more trend forecasting.”
“With Beyoncé, she’s setting the trend. With her, you have to hear the music.”
On how much of herself goes into her styling…
“A lot of me goes into it. There's a lot of different parts of me.”
“Everything I put on my clients, I would wear myself.”
“My aesthetic is a little bit tomboy and I try to be sexy here and there. I only have one lane and it’s rockstar.”
On fashion accessibility through social media…
“I think it's really great now that everyone has their own magazine, everyone's Instagram is their own Vogue. I think it's amazing.”
“I don't think fashion should be about elitism.”
On Instagram affecting her styling…
“There are no real rules—the only rule I follow is lighting.”
On where she finds inspiration…
“I find inspiration through other people. At my apartment in New York, I sit on my stoop and watch people go by.”
“If I’m at a museum and I see colors, I think ‘oh, i gotta use this’.”
“That’s what styling is. You gotta steal from here, here, here, and here.”
On her Emmy nomination…
“It was a beast. Coachella was a beast. It was eight months of just insane preparation. It was really important. Everything I do with Beyoncé is so well thought-out.”
“The simplest things usually take the most amount of time, the most amount of work, and are the most expensive.”
Rapid-fire questions:
The definition of style is...
“Being honest and true to yourself. If you believe it I'm going to believe it.”
Success is...
“Being able to smile.”
My greatest lesson is...
“Anything is possible. I’m from Pennsylvania, I’m not supposed to be here.”
From Pin to Profit: How These 4 Founders Built a Hugely Successful (and Profitable) Business Via Pinterest
Turn your side hustle into the company of your dreams.
Pinterest. It’s one of the most popular platforms for finding inspiration but it’s not just for wedding planners and craft lovers (although we absolutely support that too), Pinterest is a mecca for business ideas and growing valuable audiences to grow your new brand or product.
Why? Well, it’s a matter of volume. Enid Hwang, culture and community manager at Pinterest told us that more than 300 million people visit Pinterest each month for ideas when planning things big and small—everything from what to eat for dinner to what products to buy. That’s a huge opportunity for people and brands to connect with an audience in an authentic way.
“We see tens of millions of people using Pinterest to further their hobbies and passions, take their side hustle to the next level, get logo or branding ideas, or even save character inspiration for the next big best-selling fiction series, so it’s a lot of people across many different business types,” Hwang tells me. You might think that it’s purely a place for inspiration, but it’s so much more than just pinning a pretty dress. Hwang says tens of millions of searches happen every month around business cards, business ideas, business plans, tips for starting a business, and even motivational quotes. Even more, 72% of trending business search terms are related to finding inspiration for starting or building a business.
Searches for ‘small business tips’ has risen +46% and 59% of small businesses on Pinterest use the platform to collect inspiration, interesting articles, and do work-related research. “People also come to Pinterest to find ideas; we’ve seen 3.5x as many searches on ‘business ideas’ than searches on ‘business plan,” she says. “Specific types of businesses have also gained popularity.”
Here are a few examples of the most popular business topic searches:
-Craft business +206%
-Salon business +98%
-Cake business +97%
-Lash extensions business +86%
-Consulting business +76%
-Jewelry business +72%
-Car wash business +65%
-Online business +58%
-Baking business +42%
-Social media business +41%
A great place to start is by searching Pinterest to find things you personally shop for, are interested in, or need. “When it comes to specific searches that could help spark an idea, we see that ‘business motivation’ (+199%), ‘business mindset’ (+108%), ‘business startup checklist’ (+39%) and even ‘business motivation quotes’ (+54%) are popular with Pinners,” outlines Hwang.
So, to find out more, we connected with four Pinfluencers to understand how we can better use Pinterest to not only spark a new business idea but grow a profitable audience there and build a successful brand in the process—keep scrolling to the end for some exclusive tips from Hwang on how to grow your audience on Pinterest.
Noelle Bryant, Founder, Oh Happy Play
Pinterest profile: Oh Happy Play
When Noelle Bryant’s husband proposed, she started using Pinterest to plan their wedding. “I had boards for every part of the day and found so much joy in browsing spectacular wedding ideas,” she tells me. Eventually, she started a blog by the same name and returned to Pinterest again for promotion and inspiration which she is “very thankful” she did because now Oh Happy Play has 402,000 monthly users and counting.
What tips do you have for building an audience on Pinterest?
“The most important tip for growing an audience is to create eye-catching content. Go above and beyond with quality photography to show off your project. Pinners have only have a second to catch your image while scrolling. It’s also very important to stay relevant. By relevant, I mean to think about the things you search for as a mom (or relating to your own niche) and try to help solve those ‘problems’ for other moms. I knew I wanted to create a floor bed for my daughter and after searching for one, I realized there were very few options. I solved my own problem by getting creative. The infamous trundle bed I created has catapulted my blog to where it is now. I solved a problem that other parents may have been having too. That’s what it’s all about.”
When did you realize your Pinterest interest could be a profitable business?
“It’s funny because for a while, I was still approaching this as a hobby. Mom life can get busy and I had my doubts. But after talking with a friend in the same business, she was blown away by my content and the people who seemed to rally around me. She gave me the push to start charging for my work. Blogging was the new ‘all-for-one’ for businesses and it has only grown since. A brand can hire me for a third of the cost they’d pay to set up a studio, photograph their products, and place the ads they create. They can do the same with me and put their products in front of a target audience. The only thing is that I have to love their products too. I promise myself and my readers that I won’t promote anything I don’t love. My readers’ trust in me is the most important aspect of my business.”
How do you use Pinterest to grow/promote your business now?
“I use Pinterest every day. I try to push Pins that are relevant to current events (like back to school) as well as some classic, or evergreen, ones each day (like baby must-haves or floor beds). There’s a strategy, but ultimately, my goal is to be the answer for people who search for any topic I cover on my site. I want moms to turn to ohhappyplay.com for any and all things motherhood.”
What advice do you have for other women looking to do the same?
“Be authentic. Be you. Create content you believe in and the rest will come. Think about topics you know a lot about and start with those. It will come naturally and you can be a true guide for others. Help solve someone else’s problem.”
Cyndi Hileman, Founder, The Growing Candle
Pinterest profile: Hyggelight The Growing Candle
When Cyndi Hileman started using Pinterest in college to plan things for her life, little did she know it would turn out to be a successful business venture, Hyggelight—The Growing Candle. “My husband and I used Pinterest to figure out the look and feel for our website and social media channels,” she says. “Pinterest is one of my favorite search engines because it makes it easier for me to find a bunch of information. I pin what I don’t have time to read at the moment so I can come back to it later.”
Now she has built a thriving audience there and continues to use the platform to inform the direction of the business from creative ideas to audience development. “Today, we use Pinterest for ideas about creating a zero-waste company,” she explains. “We’re not completely zero-waste yet, but proud to share we send just one household garbage bag to the landfill every three months.”
When did you realize/know your Pinterest interest could be a profitable business?
“We were excited about The Growing Candle when we searched Pinterest, Google, and Etsy and saw that no one was selling a similar product yet or at least not well. We knew this business would be profitable when we attended a couple of craft fairs and saw how mind-blown people were by our product. Most would ask if they were going to see us on Shark Tank while they were buying candles for their whole family.”
How do you use Pinterest to grow/promote your business now?
“We do our best to keep up with our Pinterest account. Pinning, creating new boards, and new content our followers will love is one of my priorities. With how busy our small business gets right now, especially during the holidays, it becomes difficult to find the time to promote our business. Most of the press we have received these last two years has been organic, which has been unbelievable!”
What advice do you have for other women looking to do the same?
“My advice would be to find a problem and solve it. If it’s something you’re struggling with, it’s likely others would love a solution that makes their life easier too. Once you have a prototype, make a few products to sell, book a few events to attend where you think your demographic will be and see if they get as excited about your solution as you do.”
Mitzi Dulan, Founder, simplyFUEL
Pinterest profile: Mitzi Dulan—America's Nutrition Expert
Pinterest was just a place for Mitzi Dulan to share healthy recipes and to find yummy new ones that she wanted to make in the future. Now, the mother-of-two has 549, 000 monthly viewers on the platform, has authored a book called The Pinterest Diet, and appeared on Live! With Kelly & Michael, The Dr Oz Show, CNN, and News.com.
What tips do you have for building an audience there?
“Regularly share valuable, helpful content. Consistently sharing content such as workouts, recipes, and other tips helped my Pinterest following grow.”
When did you realize/know your Pinterest interest could be a profitable business?
“I realized I could make money on Pinterest when I got a lot of followers.”
How do you use Pinterest to grow/promote your business now?
“I share my products on Pinterest, which links back to my Shopify store. There's a lot that businesses can do, and I’m still trying to figure out the best way to leverage Pinterest to help sell my products.”
What advice do you have for other women looking to do the same?
“I’m very fortunate that I grew my Pinterest following at the beginning. My advice is to create great content that others are looking for and then to figure out how to monetize it.”
Erin Pelicano, Founder, Erin Pelicano Fine Jewelry
Pinterest profile: Erin Pelicano Fine Jewelry
It was in 2011 during a regular check-up at her doctor’s office when Erin Pelicano first learned about the social platform that would change her life. “I was chatting with a nurse who knows me and told her about how I wanted to evolve my career from engineering to start a jewelry business,” explains Pelicano. “She asked if I’d heard of Pinterest, which I hadn’t. Her daughter had introduced her it, and she told me how much fun it was to create different boards.”
In the beginning, Pelicano had a mix of personal and business boards but eventually, she learned how to harness the business capabilities and grew her monthly following to 630,000. “I believe we’ve evolved with Pinterest, as it has changed quickly to offer more and more opportunities for small businesses to grow and flourish,” she says.
What tips do you have for building an audience on Pinterest?
“You need to be authentic to who you and your brand are. Taking the time to be active on Pinterest daily, weekly, and monthly is important. This goes well beyond just pinning your own content; I believe it’s important to interact with Pins and Pinners that are cohesive with the customers you’d like to attract. The second part of it is pinning and offering content that your audience loves, not necessarily your own content. That’s what’s amazing about Pinterest, you can create your entire profile using a mix of the best content that speaks to your brand and the audience you are looking to grow.”
When did you realize your Pinterest interest could be a profitable business?
“We launched our Pinterest account fairly early and it took a few years. In 2013, our business had a very rapid growth period, which was primarily driven by Pinterest. Our jewelry collection suddenly went viral on Pinterest and as a small business, it was nothing short of thrilling. Our sales grew and we could see that the traffic was coming directly from Pinterest. Now that we know the power Pinterest has to help us find our customers, we spend time each year working to bring the best content to moms and brides.”
How do you use Pinterest to grow/promote your business now?
“We’ve found the best strategy for our Erin Pelicano Jewelry collection is a hybrid of regular, organized Pinterest strategies combined with some paid (promoted) Pins. Our business experiences large sales volume leading up to both the holiday season and Mother’s Day season, and we’ve found that paid promotions work best during these times. We have a plan for our content each day and month for the year and we think a few months ahead to start pinning relevant content for upcoming seasons and holidays.”
What advice do you have for other women looking to do the same?
“Have a plan, but don’t overthink it. When you start a collection of new boards, create them in the secret board’ mode first. As you grow your boards, make them public. Start with a business account, and use all of the Pinterest business tools: a complete profile, links to your business, stats. And make it fun. In my opinion, Pinterest is, hands down, the most fun platform out there.”
BONUS: How to Grow Your Audience on Pinterest
Optimize for Search
Write search-friendly titles for your Pins. Then spend a little bit of time writing descriptions for each of your Pins: These should include important, relevant keywords in a couple human-readable sentences. For instance, if it’s a recipe, include the key ingredients, type of preparation method, or any dietary notes people might search. For travel, you’d want to include the town/city, country, or maybe even continent or type of travel, ie: Adventure, romantic, or budget-friendly. You can even add a handful of relevant hashtags to echo keywords that would help your content get discovered, ie: #Vegetarian would be better than a hyper-specific #veg4life.
Pin High-Quality Images and Video
Popular Pins are usually high-resolution and high-quality, while busy shots (or graphics) don’t resonate as well. It’s also important to get the size and aspect ratio right so your pins don’t get cut off. Video Pins also help grab attention—the sweet spot is anywhere between 00:50 seconds to 2:00 minutes.
Time It Right
People come to Pinterest look for ideas before an activity or event, so it’s helpful to keep ahead of the curve—pinning about a month in advance is a good rule of thumb. As examples, we’re already seeing increased searches for back-to-school and Halloween.
Tap Into Business Tools
Pinterest has helpful tools just for business owners, such as mobile ads, a business profile and metrics, the following tab, and promote button. Be sure you claim your other accounts on Pinterest too, like Etsy and Instagram.
Up Next: 3 Thoughts That Are Holding You Back From Everything You Want in Life.
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It's Here! Step Inside Our Chic (and Cool) Create & Cultivate Clubhouse in Los Angeles
Where all the magic happens.
Photo: Smith House Photo
Welcome to the Create & Cultivate Clubhouse! We’re so excited to finally reveal our new L.A. workspace where all the magic happens. C&C CEO, Jaclyn Johnson worked closely with interior designer Ginny Macdonald to create an office that not only reflects the unique vision, voice, and DNA of the C&C brand but also inspires and motivates its dynamic team. Ultimately, they wanted to create a collaborative working environment where people could work away from their desk or have smaller team meetings.
Designing every inch of the 5000-square-foot industrial-inspired space in downtown Los Angeles was no mean feet—the large open-plan office has a mezzanine level, three private offices, an open-plan kitchen, conference room, and two bathrooms—but as you can see, Johnson and Macdonald nailed it. The cool urban-industrial architecture style complete with exposed ceilings, double height black metal-framed windows, cinder block walls (painted white), and concrete floors was essentially a blank canvas for them both to put their stamp on.
The first thing people notice upon entering the space is the color scheme. For this, Macdonald really tapped into the Create & Cultivate DNA with salmony pinks and blush tones. “Jaclyn’s husband is a super talented artist so he created two amazing wall murals,” Macdonald recalls. “The first being the terrazzo inspired wall in the lounge area where he used a mix of different shades of pink, peach and gray from Dunn Edwards. The second mural is one of C&C’s mantra’s ‘Collaboration Over Competition’ which is such an inspiring quote so it had to be big and bold.”
Head over to Domino for the exclusive tour including Johnson’s morning routine, then scroll down to learn more about Macdonald’s design process—and shop the room!
The Kitchen
Macdonald considered swapping out the cabinets in the kitchen but it seemed “super wasteful” so she decided to work around them. “Black is such a good base color that goes with everything, especially pink,” she says. The designer stuck to three main colors—black pink, and gray—and added an 8’ long 4-sided waterfall island in a matte finish gray quartz with white veining.
“It looks absolutely incredible and adds a touch of drama in there,” she adds. “We also used the same material to swap out the countertops and added a pretty pink stacked glass tile from Fireclay for the backsplash. I’m so happy glass tiles are coming back because I love how light-reflecting they are.”
Shop the Room:
Dunn Edwards Translucent Silk Paint
Cambria Clareanne Quartz Island
Cedar & Moss Jane Brass Hardware
Cedar & Moss Bjorn Brass Drawer Pull
Joss & Main Darvone 1-Light LED Single Dome Pendant
e-Faucets Newport Brass Single Handle Pull-Down Spray Kitchen Faucet
e-Faucets Newport Brass East Linear Hot & Cold Water Dispenser
e-Faucets Kohler Riverby 33" Drop-In Kitchen Sink
Fireclay Tile Rosy Finch Gloss Tiles
IKEA Dinera 18-Piece Pink Dinnerware Set
The Reception
Photo: Smith House Photo
Macdonald was focused on creating pockets of space that went beyond just sitting at a desk all day. “We added two lounge areas and a few seating nooks where the girls can grab their laptops and hang out on a comfy sofa or take a call away from their desks to have a little privacy,” she says. “I love this pink reception area mainly because of the wall of patterned wallpaper. It’s a long and narrow space but we still managed to make two areas for people to work in—sofa or corner dining table. I would be super happy to sit in either of these rooms to take a break from my desk.”
Photo: Smith House Photo
“The general vibe is badass CEO.”
Macdonald partnered with CB2 to design Johnson’s office. “The general vibe is badass CEO and while we have our bright pops of color elsewhere, we kept this room feeling über sophisticated,” remarks Macdonald. To do this, Macdonald used a marble-topped dining table instead of a traditional desk to create a large work surface.
Macdonald then installed an oversized art piece on the back wall and flanked it with two tall wood storage pieces to add warmth and height. The plants on top of each unit also help to break up the symmetry and add some softness to the room.
Photo: Smith House Photo
Both Johnson and Macdonald wanted to capture the playful essence of the Create & Cultivate brand in the bullpen which is colorful, fun, and high energy but also elevated and chic. “The company is incredibly inspiring to women worldwide so we really wanted the space to represent that,” she explains.
The bullpen space is a long and narrow galley, so they really played into that when setting out the furniture. “We laid out the desks back-to-back in a long linear line which followed the elongation of the space,” she says. “Not only does this create a feeling of openness it allows for a collaborative and inspiring shared workspace.”
The goal was to keep this section really clean and simple since it takes up most of the space in the building. Everything is essentially white—all the desks, chairs, file cabinets and lighting—so the pops of color came from the pink lamp base and the blue pin board screens which they added to tie in with the “blue cave” at the back corner of the office.
Shop the Room:
Joss & Main Method Writing Desk
Joss & Main Villalba Table Lamp
The Container Store Blush Poppin Tape Dispenser & Stapler
RH Teen Classic Metal Frame Pinboard
The Lounge
“We tried to make this room feel like something you’d have in your own home.”
If she had to play favorites, Macdonald would put the lounge area at the top of her list. “Work and home life tends to really collide these days so having break-out spaces that don’t feel corporate and stuffy are really important,” she says. “That’s why we tried to make these feel like something you’d have in your own home.”
Since the lounge area floats in the middle of the space, they decided on a pink channel tufted velvet sofa which looks pretty when seen from all sides. They paired it with two rust toned crushed velvet side chairs with black frames to help edge it up a little. The coffee table—a heavy sculptured marble in an irregular organic shape—makes a cool statement piece and despite how physically heavy it is, Macdonald says it feels light in the space because of the color and shape.
Photo: Smith House Photo
The conference room was a challenge because they had to work with the existing black and gray carpet. “Since we were trying to be budget conscious we couldn’t swap it out and redo the concrete floors underneath, so instead we layered a brightly color rug on top to break it up,” she says. “This is a good tip for when you don’t love the floor finish you’re working with. We chose a rug that was bright but still had darker undertones so that it still worked with the carpet.” The light pink textured wallpaper on the walls also helped to soften the space and draw your eye away from the dark floor covering.
Shop the Room:
Joss & Main Carothers Dining Chair
Joss & Main Almazan Buffet Table
Joss & Main Asher 12-Light Sputnik Chandelier
Wallpaper Warehouse Lepore Blush Linen Wallpaper
CB2 Marcella Brass Antique Mirror Tray
The Blue Cave
Both Macdonald and Jaclyn are big fans of blue so they painted the walls in the office nook aka “The Blue Cave” in a deep navy hue. “This helps the space to feel grounded and it’s also a break from all the pink,” she laughs. This room feels aligned with Macdonald’s personal design style which draws on her U.K. roots or what she coins “rustic countryside style.” She loves to fuse the simplicity of the Scandinavian aesthetic with Japanese design. “I like a room to feel calm, cosy and fresh, well-put-together without being stuffy,” she says.
Shop the Room:
Joss & Main Fallon 4 Drawer Writing Desk
Dunn Edwards Summer Night Paint
Joss & Main Mid-Back Task Chair
Joss & Main Alden Etagere Bookcase
Joss & Main Asher 12-Light Sputnik Chandelier
Joss & Main Deegan 31" Table Lamp
Joss & Main Diamond Motif Zen Light Gray Area Rug
Framebridge Be Cool Man (Repeller) Print
The Bathrooms
While there were no major structural changes to the space they did make some small updates to the bathrooms including replacing the vanities and adding patterned wallpaper in each room. “We also swapped out all the overhead lighting for more modern fixtures that worked with our design,” she adds.
Shop the Room:
Joss & Main Caldwell 36" Single Bathroom Vanity Set
eFaucets Brizo Jason Wu Two-Handle Bathroom Faucet
eFaucets Kohler Purist Towel Bar
e-Faucets Kohler Purist Wall Mount Pivoting Toilet Paper Holder
Project 62 Round Decorative Wall Mirror Brass
Cedar & Moss Terra Surface Flush Mount
CB2 Lyle Round Vase
While this project is definitely a slight departure from the typical Ginny Macdonald Design style she really reveled in the challenge. “Not a lot of clients are wanting too much color at the moment,” she says. “They’re veering towards the all-white and natural California look (which kinda drives me nuts and we have to work extra hard to persuade them to stretch their boundaries) so it was really refreshing to get to use actual color in a space.”
To end this spectacular office tour, we want to leave you with Macdonald’s best piece of advice that applies to both decorating and life. “Trust your gut and dare to break the rules,” she says. “I try not to follow suggested formulas when it comes to decorating otherwise things can end up boring and no one wants that.” We couldn’t agree more.