There's a Better Way to Say "No" to People

Photo credit: Smith House Photography

You have three outstanding assignments sitting on your desk, your phone is lighting up with texts from your friend reminding you that you’re scheduled to have a check-in call, and then your boss Slacks you to ask if you can work late to help out on seven other tasks that need finishing.

Before you can stop yourself, “Uh, sure! I mean, of course,” tumbles out of your mouth. You know full well that you're unable to handle another thing, but there’s just something about saying “no” that’s almost impossible to do. Here’s how to say “no” in a way that’s beneficial to you and your boss.

Have “No” Fear?

If the above situation sounds familiar, it's not surprising—many of us are afraid to say no. Psychology Today offers two main reasons why: We fear conflict and we don’t like to disappoint others. Because of this, we often say yes even if taking on something else isn’t in our best interest. We want to make others feel better—but we sacrifice our own feelings and time in return.

For many, saying no can feel... harsh. But learning to turn down a request is a crucial skill to master. It’s important to create boundaries out of respect for yourself, your time, and your energy—we truly can’t do it all.

So, how do we get better at saying “no?” The answer involves swapping that word for something else entirely. Let us introduce you to your new magic words: “I don’t.”

The Power of “I Don’t”

When we're skittish around the word “no,” we often try to decline requests with an “I can’t”—but “I don’t” is actually the best phrase to use. The reason is this: “I can’t” implies that you want to do something but an external factor is stopping you from doing it. It suggests you could do that task—and it leaves room for people to push back. For example: Saying “I can’t go to the party tonight” leaves lots of room for someone to respond with a “Why not?”

“Saying ‘I don’t’ turns a rejection into an affirmation of how you live your life.”

“I don’t,” on the other hand, reclaims your authority over your actions. When you say that you don’t do something, it's an iron-clad refusal—you as a human don’t do what's being asked of you, and you don’t do it for your own sake. “I don’t go to parties on weeknights” is much more impactful than “I can’t go tonight.” The phrase turns a rejection into an affirmation of how you live your life, making it powerful and something you own.

Another example: If you have a coworker asking you to step in on the office party planning committee—but you already have the responsibility of organizing the company’s retreat plus 10 outstanding work assignments—you can reply with a simple, “Although I wish I could help further, I don’t take on other projects when I’m behind on my existing assignments.” That statement is a lot harder to argue with than, “I can’t do that right now,” and it’s more thoughtful than a plain “no.”

How to Use “I Don’t” to Motivate Yourself

“I don’t” is also a powerful tool you can use when working towards your goals. If you incorporate it into your self-talk, it can increase your willpower.

When researchers at Boston College and The University of Houston conducted a small study looking into the use of “I don’t” and “I can’t,” they found that participants who said “I don’t skip exercise” rather than “I can’t skip exercise” ended up working out more often than the “I can’t” group. “Using the word ‘don’t’ serves as a self-affirmation of one’s personal willpower and control ... leading to a favorable influence on feelings of empowerment, as well as on actual behavior," the researchers wrote.

Take Control of “No”

Bottom line: “I don’t” puts the ball back in your court. It gives you authority over your no and leads to a powerful but respectful decline—or, an empowering motivational phrase.

It’s a lesson in framing, and it’s an easy way to turn dreaded “no”s into something empowering. Give it a try next time you need to say no but feel yourself about to say yes.

Article by Anna Meyer. There's a Better Way to Say “No” originally appeared on Shine, a free daily text to help you thrive.

About Shine: Shine is a free daily text message experience that makes it easier to live a more intentional life. Each weekday morning, Shine sends curated content and actionable tips across confidence, daily happiness, mental health and productivity. Why? Because we all need a little help to get through the day—and Shine’s got your back. To sign up, text “SHINE” to 759-85 or go to www.shinetext.com to learn more.

Follow Shine on Instagram, Twitter & Facebook: @ShineText

This post was originally published on December 26, 2017, and has since been updated.

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Ask an Expert: How to Build Your Matriarchy and Support System During COVID-19

We’ve been spending a lot of time at Create & Cultivate HQ discussing how we can best show up for and support our community during this uncertain time. Community is at our core, and connecting with others through one-of-a-kind experiences is what we love to do. While the world has changed, our mission has not. We’re committed to helping women create and cultivate the career of their dreams, which is why we’re proud to announce our new Ask an Expert series. We’re hosting discussions with experts, mentors, and influencers daily at 9 am, 12 pm, and 3 pm PST on Instagram Live to cure your craving for community and bring you the expert advice you’ve come to know and love from C&C. Follow Create & Cultivate on Instagram, check out our Ask an Expert highlight reel for the latest schedule, and hit the countdown to get a reminder so you don’t miss out!

In the midst of the COVID-19 pandemic, female founders are giving us hope. They’re forging new support systems and offering up their expertise, knowledge, and, in some cases, even their funds to their communities and to each other. They’re proving to us that we truly are all in this together and that we’re stronger when we lean on one another.

For insight on how to build a matriarchy and support system during these uneasy times, it only seemed fitting for us to tap the Jennifer Justice, a music attorney who found her passion for advocating for women while working with major artists like Jay-Z, Beyoncé, and Rihanna, for the latest installment of our Ask an Expert Instagram Live series.

Read on for a few highlights. If you missed the conversation, you can watch it in full here, and be sure to tune into our next Ask an Expert conversation on Instagram Live.

You’ve worked with some of the hardest working women in the business including Beyoncé. What did you learn from representing such a powerful female?

“Women, especially business owners and creatives, do better when they’re represented by women. We assess risk differently, we understand our challenges and our strengths, it’s important that we support each other. As hard-working women, we have to put in 110% to get what when men have to put in 75% to get.”

Have you ever been blatantly discriminated against at the negotiation table because you (not your client) is a woman?

I still am. I’m a woman. I get mansplained to all the time when I’m negotiating against men. It’s all day long. Unfortunately, misogyny and sexism have not changed. But I don’t’ care. I don’t let it affect me or how I negotiate for my clients. Advocating for yourself is the hardest thing to do, and advocating for women is for the greater good.

How can we be supporting each other in business right now and helping each other rise?

“We can help each other right now by buying each other’s stuff, in a responsible way. We can also be promoting each other on social media, connecting via live video chats or podcasts to help fellow female founders spread the work about who they are and what they do. But most importantly, you can check-in and listen to other people and what they’re needs are. You can be a rock for somebody else.”

About the Expert: Jennifer Justice is an entertainment and live-experience executive known for her expertise in building artists’ careers and business portfolios by marrying art with commerce. In 2019, JJ founded The Justice Dept. – a management, strategy, and legal firm that works with female (and woke male) entrepreneurs, executives, talent, brands and creatives to build and maximize their value focusing in the areas of tech, consumer product, finance, media, entertainment and fashion. JJ has been named a “Game Changer” by Goop, one of the 50 Badass Women Changing the World in 2020 by InStyle, and on Billboard's Women in Power list three times. She has been featured on the TODAY Show and is a regular contributor on NBC News.

Tune in daily at 9 am, 12 pm, and 3 pm PST, for new installments of Ask an Expert. 

Follow Create & Cultivate on Instagram, check out our Ask an Expert highlight reel for the schedule, and hit the countdown to get a reminder so you don’t miss out. See you there!

Ask an Expert: 5 Practical Marketing Tips for Staying Profitable During the COVID-19 Pandemic

We’ve been spending a lot of time at Create & Cultivate HQ discussing how we can best show up for and support our community during this uncertain time. Community is at our core, and connecting with others through one-of-a-kind experiences is what we love to do. While the world has changed, our mission has not. We’re committed to helping women create and cultivate the career of their dreams, which is why we’re proud to announce our new Ask an Expert series. We’re hosting discussions with experts, mentors, and influencers daily at 9 am, 12 pm, and 3 pm PST on Instagram Live to cure your craving for community and bring you the expert advice you’ve come to know and love from C&C. Follow Create & Cultivate on Instagram, check out our Ask an Expert highlight reel for the latest schedule, and hit the countdown to get a reminder so you don’t miss out!

Photo: Courtesy of Laurel Mintz

It’s safe to say the COVID-19 pandemic has radically shifted how businesses both large and small need to approach their marketing strategies. With the sudden rise of the stay-at-home economy, it’s imperative that brands pivot swiftly to digital in order to stay profitable because, now more than ever, consumers are turning to social media as a source for content, comfort, and even creativity.

In fact, social media views and engagement have increased by over 30% in the last two weeks, according to Laurel Mintz, CEO and founder of the digital marketing and live events agency Elevate My Brand. We tapped the marketing pro to find out how brands can support their communities and remain profitable in these uncertain times for the latest installment of our Ask an Expert Instagram Live series.

Read on for five practical marketing tips for staying profitable and coming out of the coronavirus crisis stronger than before. If you missed the conversation, you can watch it in full here, and be sure to tune into our next Ask an Expert conversation on Instagram Live.

1. Double Down on Your Digital Spend 

“A lot of businesses are scared, and they should be. Because they’re scared, they’re questioning their marketing and advertising spend. Don’t be one of those companies.

Now is the best time EVER to double down your dollars so that you can capture more market share. It may sound a bit callous, but we saw the same thing happen in 2008/2009, and the smarter companies that survived and thrived turned a challenging time into an opportunity to grow.

It will be good for you long-term and is the right thing to do to keep the economy going.”

2. Get More Social (Online) 

“I don’t know about you, but I’ve canceled most of my social and business plans. This has left me feeling totally disconnected and frankly a bit lonely. That’s why now is a great time to start or increase your social media content. Act as if things are as normal as possible and talk to your community through your social channels.

More than just talking at them, start a dialogue and use these challenging times to truly engage your community in honest conversations about what you’re doing to support them and how you’re working towards business as usual. Make them feel the love even if it’s only online. (P.S. Social media views and engagement have increased by over 30% in the last two weeks, so give the people what they want where they want it.)”

3. Put Your People First

“I know this sounds like a no-brainer, but there are still a lot of companies out there that don’t have emergency protocol around this virus. Worse yet, there are a lot of employees who, if they don’t show up physically to work, don’t get paid. There’s no other way to say this than don’t be a d*&k!

Like us, I’m sure many of your employees have kids and, with the recent school shutdowns, are feeling the pressure more than ever before. We live in amazing times where a ton of work can be done remotely. When you treat your employees with respect and let them put their health and families first, they will be more loyal and committed to the work and will likely maintain productivity and service levels, and that’s good for business and morale alike.”

4. Convert, Don’t Cancel

“Brands that rely on fundraising efforts like non-profits are, rightfully, freaking out right now. Many events and galas have been canceled and the teams behind them don’t know how they’re going to raise the working capital they need to maintain their staff and support the work they’re doing in the community.

We have seen smart companies both in the for- and non-profit worlds quickly convert events and fundraising to digital. Whether it’s micro-donations through social media or crowdfunding platforms, there are tons of great digital tools, if done right and quickly, that can slow the decline of fundraising efforts.

There are also tools out there such as Zoom that can supplement the intimate connections between donors, keep meetings on track, and keep communities and communication flowing. So don’t cancel that meeting, just convert it to a Zoom and keep things moving forward as normally as possible.”

5. Content Is (Still) Critical

“Let’s be honest, with everything canceling and everyone wondering what to do next, most businesses have a lot of unexpected time on their hands right now. Look at it as an opportunity to develop quality content for your digital channels and to set yourself up for a successful future.

Use Google Docs to collectively ideate ad concepts. Use Zoom to interview employees for human-interest story vlogs. Use a project management platform to make a more robust marketing plan. We know how hard it can be for brands to devote time to building out their content calendar, so take this time to write blogs and prepare email campaigns and audit your content.

Because when you come out on the other side of this thing, we’ll all have to hit the ground running.”

About the Expert: Laurel Mintz, J.D., M.B.A. is the CEO and founder of award-winning, Los Angeles-based digital marketing agency Elevate My Brand. Laurel’s gift is connecting with people and their stories. After all, companies are made up of people, and stories are just narratives that are the foundation of great marketing. Laurel’s energy has been the driving force behind the agency’s growth since it launched in 2009. Her awards include the 2017 Patrick Soon-Shiong Innovation Award, the 2016 Goldman Sachs 10,000 Small Businesses Company award, the Los Angeles Business Journal 2016 Women In Business Award, and more. 

Right now, Elevate My Brand is offering complimentary strategy sessions to any brands in need. Shoot them an email at info@elevatemybrand.com or ping them on Instagram or Facebook. 

Tune in daily at 9 am, 12 pm, and 3 pm PST, for new installments of Ask an Expert. 

Follow Create & Cultivate on Instagram, check out our Ask an Expert highlight reel for the schedule, and hit the countdown to get a reminder so you don’t miss out. See you there!

We Found 7 Resources to Provide COVID-19 Financial Relief for Small Businesses

Photo: Smith House Photography

We know every small business is being affected by the COVID-19 crisis right now, and our team at Create & Cultivate is here to help. Our mission—and our passion—is to help people create and cultivate the careers of their dreams, so quite frankly, there’s no better opportunity for us to be of service than right now.

In order to help small business owners navigate this uncertain time, we’ve compiled a list of relief resources and basic information for how to confront the COVID-19 pandemic. If you’re seeking a low-interest loan, needing to pause your student loan debt, or looking to apply for a small business grant, we’ve tracked down resources to help you do just that.

If You’re Seeking a Low-Interest Loan…

The Resource: U.S. Small Business Administration SBA Disaster Assistance

The Details: “The U.S. Small Business Administration is offering low-interest federal disaster loans for working capital to small businesses suffering substantial economic injury as a result of the coronavirus (COVID-19) in all U.S. states and territories.

These loans may be used to pay fixed debts, payroll, accounts payable and other bills that can’t be paid because of the disaster’s impact. The interest rate is 3.75% for small businesses. The interest rate for non-profits is 2.75%.

SBA offers loans with long-term repayments in order to keep payments affordable, up to a maximum of 30 years. Terms are determined on a case-by-case basis, based upon each borrower’s ability to repay.”

How to Apply: Apply for assistance here.

The Resource: Kiva

The Details: "Kiva lenders have shown their commitment to providing financial assistance to all by making 0% interest loans to entrepreneurs in the U.S. on Kiva.org for the last 10 years.

In today's difficult circumstances, we'd like to make it as easy and impactful as possible for small businesses in the U.S. to have access to affordable capital on the Kiva platform—capital that may be the difference between shutting down and keeping their doors open.

Effective immediately, U.S. applicants for a Kiva loan will have access to the following: Expanded eligibility: More businesses in the US will be eligible for a Kiva loan; Larger loans: The maximum loan on the Kiva platform will increase from $10,000 to $15,000; Grace period: New borrowers may access a grace period of up to 6 months for greater financial flexibility.”

How to Apply: Apply for a loan here.

If You Want to Pause Your Student Loan Debt…

The Resource: Department of Education Federal Student Loan Relief

The Details: “If you’re having trouble making payments, contact your loan servicer as soon as possible. If you have a Federal Perkins Loan, contact your school. You can easily avoid the consequences of delinquency or default by staying in touch with your servicer or school.

Your servicer or school can provide information about deferment or forbearance options that allow you to temporarily stop making payments on your loans. You may also be able to change to a different repayment plan that would give you a lower monthly payment.”

How to Apply: Contact your loan servicer, or your school if you have a federal Perkins Loan.

If You Want to Apply for a Small Business Grant…

The Resource: Facebook Small Business Grants Program

The Details: “Facebook is offering $100M in cash grants and ad credits for up to 30,000 eligible small businesses in over 30 countries where we operate. We’ll begin taking applications in the coming weeks. In the meantime, you can sign up to receive more information when it becomes available.“

How to Apply: Sign up to get updates about Facebook’s Small Business Grants Program here.

The Resource: Zapier Small Business Assistance Program

The Details: “Zapier is creating a $1 million small business assistance program for businesses to heavily impacted people who meet some combination of these criteria: You work in a business with 10 employees or fewer, or you're a solo entrepreneur, your business is privately owned, your business is impacted by "social distancing" in an outsized way (the tourism, food service, hospitality, salon and spa, fitness, and education industries are some examples), and you're a paying Zapier customer as of 3/20/2020. Small businesses in need can qualify for a free 3-month credit for a starter plan.”

How to Apply: Fill out this form.

The Resource: Bumble Loves Small Businesses

The Details: "Bumble is granting a number of small businesses up to $5K to help during this trying time. At this time, we are only accepting requests from small businesses and will verify all company registration numbers. If you’re not a small business owner, you can fill out this form to nominate a small business (or forward this link to them!).”

How to Apply: Fill out this application form.

The Resource: The GoFundMe.org Small Business Relief Fund

The Details: “The Small Business Relief Fund will provide one-time matching grants to qualifying small businesses to help alleviate the financial burdens during these pressing times. To qualify for a matching grant from the Small Business Relief Fund, the GoFundMe fundraiser must raise at least $500 and verify that your small business has been negatively impacted by a government mandate due to the COVID-19 pandemic. Your small business must be independently owned and operated, and must not be nationally dominant in your field of operation. Each recipient of the matching grant must intend on using the funds to help care for your employees or pay ongoing business expenses."

How to Apply: There are a few ways for small business owners to apply:

• “Claim your fundraiser. Many small businesses will have a fundraiser automatically created for them through the Yelp platform. To claim this fundraiser and donations made to it, you can submit a request through the form above.”

• “Start a new fundraiser. If you do not have a fundraiser already created for your business, you can start one now. In your fundraiser description, please make sure you add the hashtag #SmallBusinessRelief. Then fill out this form to confirm your small business.”

For more information and resources on how to navigate the coronavirus crisis as a small business:

• Calculate how much you’ll get from the $1,200 (or more) coronavirus checks being provided by the U.S. government with this calculator tool from The Washington Post. Plus, learn when your check will arrive, and more.

• Consider scrolling through this list of national and state-specific funds, grant, and resources for business owners grappling with coronavirus compiled by Forbes.

• For rent assistance, scroll through this comprehensive list of how to get COVID-19 rent relief compiled by Investopedia.

  • It’s important to note, however, that even if your state has taken action to pause or suspend evictions, anywhere from 30 to 90 days, it does not relieve you of your obligation to pay your rent. It just forbids your landlord from evicting you during that period for late payment.

• Subscribe to a special edition of Deloitte’s Resilient podcast series all about how businesses can confront the COVID-19 crisis.

• Subscribe to Forbes free daily newsletter, Outbreak, for stories on the coronavirus pandemic and its impact on global business.

• And head to our COVID-19 Content hub and follow Create & Cultivate on Instagram to tune in as we go live daily with experts in business, finance, and more in our Ask an Expert series daily at 9 am, 12 pm, and 3 pm PST.

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10 Glaring Contract Red Flags You're Not Paying Attention To

Photo: Smith House Photography

Unless you’re a lawyer, navigating a contract is a veritable minefield. Reading the fine print can be daunting, to say the least, especially for content creators who are hustling for every dollar. That’s why we tapped Christopher Dischino, a lawyer who specializes in business law, intellectual property, and corporate transactions, to break down some of the most common mistakes for us.

“Drafting contracts for freelancers often requires a delicate balance of terms, which both protect you and your intellectual property but are not overly onerous to your client,” Dischino tells Create & Cultivate. “When we discuss creating standard form contracts for many of our freelance clients, we discuss not only how they operate but who they are doing business with.”

While it’s important to note that everyone’s particular business operations are unique, below are ten of the most important items Dischino takes into consideration when drafting contracts for freelancers.

Business or Personal

“In order to insulate yourself from personal liability, consider forming a small business corporation or limited liability company and signing all contracts in your company’s name as opposed to individually. Operating through a company may have tax benefits, asset protection benefits, and adds a flair of professionalism to your business.”

Work for Hire

“If you are being hired to create a project or product, it is important to understand who owns it upon completion. Specifically, you should discuss with your client the extent of ownership by both parties upon completion. The U.S. Copyright Act provides that, as an independent contractor, copyright to the work product you create belongs to the creator of the work, unless otherwise agreed in writing. While most clients will expect ownership to be transferred, pay particular attention to any references to “Work for Hire.” If your client expects to receive ownership of the work product, make sure that it is expressly conditioned on payment in full.”

Indemnification Clauses

“Liability is always a concern when completing a project or product for a client. Whenever you see an indemnification clause, read it carefully. Many agreements state that if the work product created infringes on the intellectual property rights of a third party, the party creating the work remains liable for any damages. Likewise, a freelancer should make sure they are indemnified by their client and held harmless if the client utilizes the work in a way, which creates liability due to their own negligence or willful misconduct.”

Choice of Law and Venue

“Almost all contracts will have a clause that establishes where legal proceedings take place, should a dispute arise, and the law that governs the dispute. Make sure that the contract is not governed by laws that you and your lawyer are unfamiliar with and doesn’t require you to show up to court in a faraway land, especially if the dispute is over non-payment.”

Payment Method and Schedule

“Payment terms are often the elephant in the room when negotiating a contract. All too often, individuals or companies neglect to set a payment and deliverable schedule which leads to controversies as time goes on. Moreover, always consider requesting an initial deposit to bill against. Many contracts now require clients to sign a credit card authorization.”

Force Majeure

“Force majeure, which means superior force in French, is often an important red flag to be attentive of when drafting a contract. A force majeure or “unavoidable circumstance” prevents one or both parties from fulfilling their obligations under the contract. In practice, most force majeure clauses do not excuse a party's non-performance entirely, but only suspend it for the duration of the event. For example, a freelance photographer who setups for a beach photoshoot only to find himself in middle of a hurricane, would benefit from a force majeure clause that excuses his non-performance of the contract due to a circumstance beyond his control.”

Expenses

“Who covers the expenses of creating a work and when will they be paid? It is important to differentiate between payment for your services or work and the added expenses that were necessary for the completion of a project or product. From the beginning, establish if hard costs are included within your fee (and if so, consider a larger upfront deposit) or if costs are up and above your fee (if this is the case, establish what costs must be approved or which are pre-approved). Finally, make sure to define if the expenses will be paid upfront or if you will be paying out-of-pocket and requesting reimbursement.”

Scope of Work 

“When do you start and where do you finish? Often times, projects are taken on or products begin with no true direction or trajectory. This lack of organization and parameters may lead to situations where a client continues to request work beyond the scope of what was originally contemplated. It is important to set parameters regarding the project or product so that you comply with what is requested, but also so that you are properly compensated for your work. The more specific and objective the scope, the better.”

Revisions, Drafts and Changes

“Just as important as the scope of your work is the amount of times you will go back to the drawing board, make changes, edits and revisions. For the sake of compensation (and your sanity), it is important to agree upon the amount of changes a client is able to request prior to the start of your work and the rates (whether a flat fee or hourly) at which additional work is billed.”

Termination Clauses

“It is important to set out the exact reasons or basis for which your agreement can be terminated. Termination clauses should not only consist of the client’s basis to terminate you but also considerations for when you need to terminate your client. It’s especially important to make sure that your client cannot terminate you for any reason or no reason without compensating you in full for the work you completed.”

About the Expert: Christopher Dischino leads Dischino & Company, a Miami-based law firm that provides legal advice and strategic consulting for the modern business, the entrepreneur, the free-thinker and those looking for something outside the box. With a knack for the creative and an entrepreneurial attitude, Christopher specializes in business law, intellectual property, and corporate transactions, assisting private clients and corporate entities to establish and expand their businesses domestically and abroad.

DISCLAIMER: The materials contained in this article has been prepared for informational purposes only and are not intended to provide, and should not be relied on for, tax, legal or accounting advice.

This story was originally published on April 10, 2016, and has since been updated.

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4 Unexpected Ways to Make Mondays Less Manic and More Productive

Photo: Plush Design Studio for Pexels

Too often we have that dreaded feeling of obligation on Sunday about all of the things we have to do, should do, or don’t want to do at work the next morning. Some people refer to them as the Sunday scaries or the Sunday blues, but no matter what they’re called, feeling anxious and stressed—especially when you’re not working—is no fun.

While Mondays can be notoriously manic, and ending the day with no real work accomplished is definitely a possibility, it doesn’t have to be that way.

In fact, they can be quite productive, which is less about getting just anything done and more about getting the RIGHT things done—the stuff that will help you grow your expertise, your brand, your career, and your business’s bottom line.

So if the weekend has been feeling five days too short, here are some tips to get you excited for your work week.

1. A PRODUCTIVE MONDAY STARTS ON FRIDAY.

Instead of shutting down your laptop early on Friday and daydreaming about how you’ll spend all of your free time, take 10 minutes to debrief how your week went.

Make a list of:

• Your wins. What went really well? Make sure you celebrate these and enjoy them.

• Unaccomplished tasks. Are they important enough to be carried over to next week? Does it make more sense to delegate them to a team member? Or is it no longer important at all?

• Which situations/tasks feel challenging. A great starting point when writing this list is to think about what you’ve been procrastinating on. Oftentimes, just by writing it down, you’ll see why it’s been so difficult and will be able to understand what you need to move forward.

• Who you want to connect with next week? The success of a small business is all about the community you surround yourself with, so make a note of who you want to reach out to next week and cold-email.

By taking time to review what worked and what didn’t, you can be mindful of your priorities, understand how you can improve your workflow, and get a better idea of what’s been standing between you and that big goal you want to achieve.

2. HIT THE PAUSE BUTTON.

In the early days of my business, I remember being at war with my need for sleep and my ambition to grow my business. I know that many of you feel that same way, especially if you love what you do—but the number one thing you need to have if you want to create meaningful work in this world is endurance. The most effective way to build that is through hitting the pause button.

Take the weekend to practice self-care in whatever form is best for you—go for a walk, reconnect with family, or read that novel that’s been collecting dust on your nightstand.

3. DEFINE HOW YOU WANT TO FEEL.

Ask yourself these two questions:

• How do I want to feel on Monday?

• How do I want to feel on Friday when the week is over?

When you take some time for this kind of self-inquiry, you can get crystal clear on what you need to make your week work for you. Visualize your Monday morning with you feeling whatever emotions you chose—excited, focused, passionate—and then visualize what you’ll feel like Friday afternoon.

Visualization is a proactive way to help you have more control over your workweek instead of allowing you to passively get by in a stress-induced state.

4. SAY “NO.”

While many of us struggle with saying “no,” it’s a critical component of increasing productivity. Think about what tasks you dread come Monday morning or during the week and figure out how you can stop doing them.

You can split this list into two sections:

• What you are able to stop doing today?

• What are you going to stop doing in the future?

Some things take a little more work to let go, delegate, or outsource. But when you commit to no longer doing things out of obligation, you’ll find that you have more free time to spend on work that actually matters.

Mondays don't have to be manic. They can be our most productive day of the week if we plan for them. Instead of spending your Sundays dreading Monday, take these 5 steps and put them into practice. You'll be amazed at how quickly your view on Mondays turns around!

About the Author: Tara Newman is a Leader of Leaders. Through her podcast, The Bold Leadership Revolution as well as her association, The BRAVE Society, she supports leaders as they embrace their ambition and leave the grind behind. Using decades of entrepreneurial experience and a Master’s in Organizational Psychology, Tara is uniquely qualified to teach leaders to run businesses without sacrificing their health, relationships, or integrity by establishing behaviors, habits, and rituals aligned with their vision of success. Connect with Tara on Instagram @thetaranewman and listen to the Bold Leadership Revolution Podcast on her website.

This story was originally published on May 12, 2019, and has since been updated.

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Ask an Expert: How to Unite a Remote Team During the COVID-19 Crisis as a Small Business Owner

We’ve been spending a lot of time at Create & Cultivate HQ discussing how we can best show up for and support our community during this uncertain time. Community is at our core, and connecting with others through one-of-a-kind experiences is what we love to do. While the world has changed, our mission has not. We’re committed to helping women create and cultivate the career of their dreams, which is why we’re proud to announce our new Ask an Expert series. We’re hosting discussions with experts, mentors, and influencers daily at 9 am, 12 pm, and 3 pm PST on Instagram Live to cure your craving for community and bring you the expert advice you’ve come to know and love from C&C. Follow Create & Cultivate on Instagram, check out our Ask an Expert highlight reel for the latest schedule, and hit the countdown to get a reminder so you don’t miss out!

Photo: Courtesy of Sonja Rasula

Small businesses everywhere are stepping up and doing their part to help flatten the curve, canceling events, shuttering offices, and implementing work-from-home policies in order to help contain the alarmingly rapid spread of the coronavirus. Of course, by now (read: week two of #WFHlife) we all know that the transition between working from the office to working from the home office (a.k.a. the dining table, the couch, or even the bed) is easier said than done.

For helpful tips on how to unite a remote team while working from home during the COVID-19 outbreak, we tapped none other than small business owner and serial entrepreneur Sonja Rasula, the founder of Unique Markets and The Unique Space, for the latest installment of our Instagram Live series, Ask an Expert. Read on for Rasula’s tried-and-true tips for boosting morale as well as productivity while managing a WFH team. If you missed the conversation, you can watch it in full here, and be sure to tune into our next Ask an Expert conversation on Instagram Live.

How can I unite my remote team digitally and keep them inspired?

“The first thing that you have to do is implement structure. If you have daily meetings or check-ins, those still need to happen. Now more than ever, it’s important to check-in and have face-to-face meetings through Zoom, Face Time, and Google Hangouts to stay connected.

The socializing aspect of work is so important. If you use Slack as a communication tool, create a channel called ‘The Break Room’ or ‘The Water Cooler’ for your team to share stupid memes to share photos of their desk as a way to create a social human connection beyond work. Because it’s not all about work.”

How should I adapt my leadership style to help my team feel positive and optimistic?

“Being positive and optimistic yourself is really important. You set the bar. Even if you are freaking the eff out on the inside, you need to be as cool, calm, and collected as you can for your team.

That said, full transparency is important. Once in a while, letting your team see how you’re feeling is really important because they need to know you are not a robot, you are a human being.”

My business is really hurting financially right now and I’m struggling to see the silver lining. How can I thrive as a founder and keep the lights on?

“Figure out your digital presence. There are no excuses now, it’s all about your digital footprint, so start that podcast, send that newsletter, start that blog. Utilize the free technology that’s available (social media, blogs, etc.) to expand your digital footprint.

We’re all at home, we’re trying to make shit work with what we have, and we are not superhuman. We can only do what we can do, and then you have to let go. Try your hardest, but recognize that now, potentially, might not be the time. Just relax, pause, reevaluate, and think about business differently.”

About the Expert: In 2008 Sonja Rasula self-funded her first business, Unique Markets, by risking her entire 401k retirement savings. Thankfully it worked! Her innovative, modern pop-up marketplaces have taken place around the country including Los Angeles, San Francisco, N.Y.C., and Austin! Nike, Airbnb, Madewell, and Adobe are some of the many brands to tap into Sonja’s entrepreneurial mindset and creative consulting. She was named “1 of 30 Women Entrepreneurs Changing the World” by fashion mogul Eileen Fisher, and Los Angeles Magazine awarded her 1 of 10 of L.A.'s Most Inspiring Women in their annual issue about women in Los Angeles.   

Tune in daily at 9 am, 12 pm, and 3 pm PST, for new installments of Ask an Expert. 

Follow Create & Cultivate on Instagram, check out our Ask an Expert highlight reel for the schedule, and hit the countdown to get a reminder so you don’t miss out. See you there!

4 Accomplished Women Share Their Secret Weapon for Supercharged Immunity

We live in an age where workplace burnout is now officially recognized as an “occupational phenomenon” and anxiety is at an all-time high. As the work/life pendulum swings out of balance during these uncertain times, people are searching for answers in a bid to restore a sense of calm and focus.

That’s where Mab & Stoke comes in with their simple but powerful mission: to make people feel their most amazing selves. And they’re doing just that with their made-to-order, customized herbal super tabs that are putting wellness back into our hands, literally. But this isn’t just another supplement selling empty promises. Their team of artists, explorers, scientists, and makers are done with waste, hype, and bad practices. They want results so they reinvented herbal wellness for modern life. Isn’t it time someone took the guesswork and grind out of amplifying wellness?

So what is it exactly? Well, these individually prepared herbal super tabs are created from a specially-selected blend of potent herbal extracts, including everything from Ashwagandha to Asian Ginseng, Elderberry and Lion’s Mane, Reishi, and more. You simply dissolve one in water, tea, juice, or a cocktail (if that’s your jam) either morning or night, or whenever you need a pick-me-up. To find a Mab Tab made for you, fill out their quick quiz and their herbal experts will get to work crafting your new BFF.

To learn more, we tapped several influential women who have been using the herbal super tab to hear their perspective on the super tab, how it’s positively impacted their health, and their daily self-care and wellness practice to maintain calm and balance. 

Separate from their unique custom blends, Mab & Stoke just launched two new Readymade Mab Tabs today—Calm and Immunity—so keep reading to the end to learn more and add to cart for supercharged health.

“

Do what your body is showing you it needs to feel complete—that’s a practice I do daily.”

—Lauren Maillian

Photo: Alex Palombo

On her morning routine…

The latest iteration of my morning routine, amidst the new normal of social distancing in the face of the coronavirus pandemic, is certainly different. I’m prioritizing my internal health as much as I have historically placed importance on my physical health and strength. It’s no longer enough to just hit the gym. I want to make sure my immune system is as strong and sound as possible. I’ve started using Mab Tabs with a dash of honey as my morning drink in place of coffee, then I work out outside with my TRX and battle ropes while following the Be Exceptional Fitness virtual training program, and then I get to work for the day.

Many of my clients are rethinking what brand innovation means to them in this climate and are realizing there needs to be a focused effort on business continuity and strategy to prepare for the unknown which means lots of sedentary time that I’m not accustomed to. My time is currently spent drafting and stress-testing crisis response scenarios. Working remotely means even more conference calls and video chats and lots of time at the computer, so I try to make sure to end my evening with essential oils and a little mediation practice to reset and calm my energy.

On dealing with stress…

My tips for avoiding burnout at work are to have and promote open lines of communication, clear expectations, delegate to the most capable and always inspire transparency. In that scenario, it’s hard to be unhappy unless you’re not adhering to the principles you’ve set for others. So much of burnout is a misalignment of expectations and an underestimate of bandwidth. I try my best to avoid doing either. As long as I’m happy and healthy, I have no stress.

On her self-care practice…

Self-care to me is synonymous with self-love. Self-care is an active exercise of replenishing and nourishing the parts of your mind, body, and soul as needed. Sometimes it’s a massage, other times it’s a therapeutic chat about life, or you're doing something to fortify an area where you feel weak. Do what your body is showing you it needs to feel complete—that’s a practice I do daily. My self-care routine keeps me feeling consistent with myself so that I can show up consistently for others.

On her top confidence-boosting tips…

Trust your intuition, know if you’re there you belong, and always know that you can create #ThePathRedefined on your life because you’re in control.

On how Mab & Stoke has positively impacted her health…

I’ve recently started using Mab and Stoke’s Mab Tabs as a daily supplement in addition to my vitamins. It’s easy to implement into my daily routine and comes packed with the natural ingredients to give me a homeopathic approach to Immunity support and better living.

On her favorite drink to drop a Mab Tab in…

Hot water and honey!

On her one piece of wellness advice…

Stay active so you can #BeExceptional!

“

After spending 20 years in the corporate world, I found myself completely burned out… Turns out, self-care is a secret weapon.”

—Melanie Whelan

On her morning routine…

I set my alarm for 6 A.M. every morning. My 10-year-old son typically beats me out of bed so I need a few minutes of quiet before we leap into the day. I try to start each morning with a 10-minute meditation on my Calm App which I love. I keep clear quartz in my bathroom for manifestation and intention. It's next to my Sonicare toothbrush and I use my two minutes of teeth brushing to set my intentions for the day. I then head out to our kitchen to make breakfast for my kids before we leave the house by 7 A.M. I believe if you win breakfast, you win the day. 

While my kids get ready, I drink my three favorites—cold brew iced coffee, seltzer with a splash of lime and my Mab Tab custom herbal tea. I started my Mab Tab routine a few months ago—it's a personally-formulated herbal super tab of highly concentrated, premium quality herbs that dissolves easily in water—and I love it.

On dealing with stress…

I've recently recommitted to a few habits to combat stress. First, I've always believed in the power of exercise to release endorphins and increase energy. I've recently fallen in love with [solidcore]. It's a pilates-inspired, reformer-based group workout in my neighborhood. I also weight train and run—I love it all. Secondly, the power of meditation and positive thinking is real. I try to take 10 minutes out of my day, twice a day, to meditate and clear my head. It's been transformative.

Finally, I read a few years ago that looking at pictures of your kids, releases endorphins and creates happiness. I like to flip through my camera roll multiple times/day and surround myself with family photos in my office. I post pics of my kids far too often on my Instagram but they make me laugh.

On her self-care practice…

After spending 20 years in the corporate world, I found myself completely burned out. I didn't prioritize myself at all, claiming that I was strong enough to power through anything. It turns out that self-care is a secret weapon. Research suggests that when you prioritize your own well-being, you make better decisions, build stronger relationships and are more productive. 

Over the past few months, I've shifted my priorities so that I'm making deliberate time and space for myself. Activities like meditation, consistent workouts, putting away my phone by 7 P.M. each day, reading fiction, learning something new (right now I'm studying the foundations of Judaism in our local community center) all add up to a productive self-care routine.

On how a self-care routine plays a role in how she feels about herself…

When I make time and space for myself, I'm more attuned to how I'm feeling. I know when I need a break and when I'm ready to rock. It makes me be a better mother, wife, leader, decision-maker, and friend. You should ask my kids!

On her top three confidence-boosting tips…

1. Exercise. I can't say enough how good the endorphins make you feel.

2. Make great skincare choices. I drink a ton of water (I know where most restrooms are in my neighborhood!) and recently discovered a brand called Cocokind, a certified organic and socially conscious skincare line all based on virgin coconut oil. My skin has never felt better which makes me smile more confidently.

3. Intention setting. Before you go into any meeting, negotiation or conversation, set an intention for your goals and outcomes. When you're clear on your own expectations, you enter any setting more confident and more likely to achieve your desired outcome. 

On how Mab & Stoke has positively impacted her health…

Mab & Stoke is my personal herbalist. My custom formulation is designed for me, my goals and my lifestyle. I trust Christina's deep knowledge of herbs and formulation. I love her passion for creating effective and personal products and the subscription makes it so easy. 

On her favorite drink to drop a Mab Tab in…

I love that you can pop a Mab Tab into almost any beverage, hot or cold but I prefer my Tab in hot water.  It creates a beautiful herbal tea. I love the morning ritual of warm herbal tea.

On her one piece of wellness advice…

You have one life. Live it intentionally, set goals for who you want to be, what you want to accomplish and what's most important to you. Practice them daily.

“

Do your best to turn inward and listen to your body.”

—Ali Bonar

On her morning routine…

I consider myself part “morning routine aficionado” and part “slug coffee while sprinting out the door” (#balance, ya know?) There are weeks where I’m on my morning routine game, and weeks where it’s a blessing to remember to remove my retainer before heading out the door. No matter if I have an hour to get ready, or just five minutes, some non-negotiables for me are: warm bevvy (particularly Mab & Stoke with a squeeze of lemon), puppy cuddles (and boyfriend, if he’s lucky), and a quick stretch.

On dealing with stress…

I run my own business, so I’ve become comfortable with the fact that stressful moments are bound to crop up but I’ve definitely learned better coping strategies to deal with them. I’m a recent convert to the world of breathwork, and it’s been *life-changing* for me. I also have a slight obsession with Andy from Headspace (#marryme), and I try to squeeze it in as much as I can, even if it’s only five minutes.

On her self-care practice…

I used to think self-care was just bubble baths and pedicures, and sometimes it is, but I’ve come to realize that it can be much simpler than that—a few intentional breaths alone in my car after a long day, or having a night to myself with Netflix and snacks, or getting creative in the kitchen is also top of my list when it comes to self-care.

On how a self-care routine plays a role in how she feels about herself…

It’s massively important. I struggled with an eating disorder for over 10 years, and through lots of inner work/therapy, realized that I often turned to food (or restricted food) in times where I just needed a bit of self-care. There are weeks where I need a bit more self-care and weeks where I’m coasting. I’m learning to give myself grace and not judge why I might need a bit more during certain periods than others.

On her top three confidence-boosting tips…

1. Buy clothes that fit you. Don’t worry about the size on the tag. I tried for too long to fit into a smaller size and ended up feeling uncomfortable and self-conscious. My mama always told me: you look good when you’re comfortable.

2. Take time to love yourself, girl! Take yourself on a solo dinner date, book yourself a massage, go for a hike in nature without your phone (gasp, I know! I believe in you). Investing the time in yourself goes a long way in how you feel in your body. 

3. Surround yourself with people who lift you up. You know the type—someone who leaves you feeling electric after seeing them. They support you and genuinely want to see you succeed. The older I get, the smaller my circle of friends becomes. Quality over quantity, kweens.

On how Mab & Stoke has positively impacted her health…

The personalization of Mab & Stoke really appealed to me. In a world where we’re all looking for a “magic pill,” I think it’s important to realize that we’re all so different and require different supplements at different phases of our lives. I’m pretty caffeine-sensitive, so my morning tab is serving me much better than my morning coffee was (sayonara, caffeine crash!) With my mab-tab, I feel alert but calm, centered and focused.

On her favorite drink to drop a Mab Tab in…

I love hot water, squeeze of lemon and a few drops of stevia. It gives me a tangy, sweet drink that gets me going in the morning.

On her one piece of wellness advice…

Do your best to turn inward and listen to your body. I spent too many years wrapped up in outside noise: do this, eat that. I was constantly trying to change my body, forcing it to slave away at the gym and restricting it from vital nutrients to make it smaller… and it came back to bite me (health issues, anxiety, etc). Now, the more I turn inward and honor what my body is telling me, the better I feel.

Kale salads and green juice are great, but tacos and tequila shots with your girlfriends can be just as healthy. It’s important to nourish your body, but even more important to nourish your soul.

“

Water what you want to grow. Focus on the positive, say nice things to yourself. If you reinforce the negative and feelings of inadequacy, that is what will flourish.”

—Michele Promaulayko

On her morning routine…

It’s so important to, as I like to say, “own your morning” because it sets the tone for the rest of the day. I get up and drink a tall glass of water with lemon to rehydrate. Then invariably, I have coffee. It may be a vice, but I also see it as a ritual—one I’m not planning to give up! Most days, I do intermittent fasting, so I don’t eat breakfast. If I do, it’s usually a combo of greens and eggs, and avo. I’m trained in Transcendental Meditation, but I have fallen off my practice. I really want to get back to that because it enhances everything.

On dealing with stress…

For me, dealing with stress isn’t an acute action or spot treatment. Instead, I try to cultivate a lifestyle that better equips me to deal with on-going stress because it is ever-present these days. That means getting a decent amount of sleep, moving my body, and eating healthfully (most of the time). I recently wrote a book called Sugar Free 3 about ditching added sugars from your diet and doing that has helped everything from my mood to my energy levels to the quality of my sleep.

On her self-care practice…

Self-care takes so many forms and it’s a personal journey for everyone. Some of my favorite forms of self-care are: 

Hydrotherapy: Anything to do with water. I find it so healing to be submerged in warm water or to feel the buoyancy and support of water. I am lucky enough to have a beach house with a great free-standing bathtub and a jacuzzi on the roof, so hanging out in one of those places is paradise to me. Swimming in the ocean is pretty awesome too.

Strength Training and Rebounding: My two favorite workouts are training with weights and jumping on a mini-trampoline. I detest cardio, but “rebounding” is a super-effective form of cardio that also feels playful. My friend, Dria Murphy just opened a bouncing studio in NYC called The Ness, where I take classes when I can. 

Wine with Friends: There are few things I enjoy more than sharing wine with friends—especially ones who make me laugh. It’s even better if we’re in nature somewhere sitting around a fire pit, but I happily do it crowded around the kitchen counter in my friends’ apartments.

Bodywork: I love a good massage or other forms of bodywork, but when there’s no time for that, a foot rub in the Reflexology Lounge at THE WELL is glorious.  

On how a self-care routine plays a role in how she feels about herself…

You know that safety announcement on airplanes: “Put your mask on first before helping others”? Well, I think that’s true in general. You need to feel healthy, whole and strong in order to be a good leader or colleague or partner. Self-care is not selfish—in fact, it’s the opposite.

On her top three confidence-boosting tips…

Engage in observation. We can all feel like imposters at times, but when you look around and really observe people you think are doing well or are “successful” you often see that you are just as competent—if not more—than they are. This isn’t about comparing yourself to feel superior to anyone else; it’s about raising your own awareness that you stack up.

Help someone else. Volunteer to be someone’s mentor or to just lend a hand to someone who needs it—there is always someone less experienced or more in need than you. The gratitude you receive from imparting your skills/talent/gifts—whatever they are—is really powerful and goes a long way toward boosting your own self-worth. It’s a win-win.

Take risks. I say this not only because it’s critical to growth, but also because each time you triumph over a scary situation—or even just survive it—you get a little braver. I’m a big believer in getting comfortable with feeling uncomfortable.

Bonus tip: Water what you want to grow. Focus on the positive, say nice things to yourself. If you reinforce the negative and feelings of inadequacy, that is what will flourish. 

On how Mab & Stoke has positively impacted her health…

It’s incredibly overwhelming. I’m a big believer in supplements and more specifically, in the power of herbal medicine. Herbal remedies have been used by many cultures for thousands of years. And though they may not all have clinical data behind them, there is plenty of anecdotal evidence that comes out of this ancient wisdom. I have actually used a medicinal herbalist on and off, but that gets incredibly expensive and hard to schedule. Mab & Stoke has brilliantly solved for that with customized, easy-to-ingest supplements that are delivered to you. Most important to me is that what I take is efficacious and Mab & Stoke have taken great care to make sure their formulations come in meaningful doses—that is so key.

On her favorite drink to drop a Mab Tab in…

Just water (hot or cold), no mixers. I guess you could say I’m a purist.

Introducing the New Mab & Stoke Readymades

These fast-acting formulas can be taken when you need them—they act fast to enhance immunity or a sense of calm. They don’t need to be taken every day (as with the Custom Mab Tabs) but can be used daily, and in conjunction with custom blends. Mab & Stoke craft and press all Mab Tabs at their FDA-compliant facility in East Hampton, NY.

Given the current climate, the Mab & Stoke team is working as quickly as they can to make as many of these available for the community. They also plant a tree with every order through their partner American Forests.

Read on to learn more about the new Immunity and Calm Readymade Mab Tabs below and start enhancing your health today.

Mab & Stoke Readymade Calm

Readymade Calm is a Mab Tab to help you chill and unwind. It offers baseline immune support (as do all Mab Tabs) but this blend has been specifically designed to tackle stress when it starts to build up and you need help relaxing. It can be taken up to 3x daily on its own or up to 2x if in conjunction with your daily Custom Mab Tab.

$54 (includes 28 Mab Tabs)

Learn More

Mab & Stoke Readymade Immunity

The immune-focused Readymade Mab Tab is a highly-concentrated blend of all the herbs you need to support a healthy immune system. This Readymade Mab Tab is designed to be taken up to 3x on its own or 2x if taken in conjunction with your daily Custom Mab Tab, at the first sign of illness or when your system needs an extra boost.

$54 (includes 28 Mab Tabs)

Learn More

For more information on Mab & Stoke, their new Readymade Mab Tabs, or to order your custom Mab Tab, visit mabandstoke.com.

Ask an Expert: How to Get Buzz-Worthy Press Right Now, According to a Publicist

We’ve been spending a lot of time at Create & Cultivate HQ discussing how we can best show up for and support our community during this uncertain time. Community is at our core, and connecting with others through one-of-a-kind experiences is what we love to do. While the world has changed, our mission has not. We’re committed to helping women create and cultivate the career of their dreams, which is why we’re proud to announce our new Ask an Expert series. We’re hosting live discussions with experts, mentors, and influencers daily at 9 am, 12 pm, and 3 pm PST on Instagram Live to cure your craving for community and bring you the expert advice you’ve come to know and love from C&C. Follow Create & Cultivate on Instagram, check out our Ask an Expert highlight reel for the latest schedule, and hit the countdown to get a reminder so you don’t miss out!

Photo: Courtesy of Heather DeSantis

There is a huge opportunity for entrepreneurs and small business owners to show up, share their message, and be a source of positivity right now. With the COVID-19 crisis impacting communities, businesses, and people across the country and the world, there’s a great need for positive news. So, how do you make your message really matter in a time that feels so dark to fill that void?

In this installment of our wildly popular Instagram Live series, Ask an Expert, we tapped Heather DeSantis, a media expert and the CEO of Publicity for Good, to answer all your burning publicity questions in the wake of the coronavirus crisis. Read on for DeSantis’ tried-and-true R.I.C.H. formula for getting buzz-worthy press and creating content that resonates right now, and be sure to tune into our next Ask an Expert conversation on Instagram Live.

R: Reflect on who you are as an entrepreneur and a person.

“Ask yourself, Who are you as an entrepreneur? What key things have you gone through to become the entrepreneur you are today? What things have you gone through that you can share? What can you teach to others? How can you be of service? Use these answers to make a list of the core topics that you want to talk about in the media.”

I: Investigate.

“Figure out how to bridge the gap between what you want to talk about and what’s going on in the world right now to make your pitch relevant to the media.

Step 1: Go to Google and type in a topic that’s relevant to your business; a topic that you’re an expert in.

Step 2: Go through the results in the “News” section. Sift through the first three pages of results for inspiration on how to pitch yourself to media outlets.

Step 3: Search for your competitors via Google to see where they’ve been featured and start reaching out to those media outlets to get featured by those publications, networks, etc.

As a business owner, it’s really important to make your message relevant to what’s going on in the world. Search what’s trending in the media so that your content solves a problem and serves what people are interested in today.”

C: Connect with the media.

“First and foremost, post on your own social media channels. Go to your Facebook, Instagram, and Twitter and create a call to action post to let people know you want to get your message out there.

Then, authentically connect with members of the media before you pitch them. Engage with their content and create relationships and friendships with them. When you do reach out to them with a pitch, be sure to follow up three days later. Ask them how you can help and always come from a place of service.

If you want to pitch local/regional press, start watching the morning news to see what the flow of the show is, and then call the morning producer. You can go to Google and type in “news tips” to search for the direct email address of the producer and reach out.”

H: Help & hunt.

“Help. It’s all about service. You’re filling the need of the media, so come from a place of service. The media needs content to inspire people to keep them motivated and learn how to adjust during these times. Ask, What are you working on and how can I help?

Hunt. Show up every day and pitch yourself to the media.”

About the Expert: Heather DeSantis is the SHE-O of Publicity For Good and a Forbes 30 Under 30 nominee. Heather is the leading female millennial publicist of her generation with a fresh take on life which translates to a disruptive approach to PR, as evident with her choosing to run her agency nomadically from an Airstream. Together with her fiancé, she goes around the U.S. spreading the word about the unique way and mechanism PFG does PR. 

Tune in daily at 9 am, 12 pm, and 3 pm PST, for new installments of Ask an Expert. 

Follow Create & Cultivate on Instagram, check out our Ask an Expert highlight reel for the schedule, and hit the countdown to get a reminder so you don’t miss out. See you there!

I Have Been Working From Home for Years—This Is How to Do It Successfully

Photo: Lisa Fotios for Pexels

Given that many companies are implementing work-from-home policies to help flatten the curve and prevent the spread of COVID-19 (Create & Cultivate included!), we decided to reach out to some real work from home-office pros to find out how it’s done. Because, as enticing as working from home sounds in theory, it takes a surprising amount of discipline to stay productive and on-task with all the distractions that come with being at home (we’re looking at you, Netflix, pile of laundry, and sink full of dishes).

Ahead, six full-time WFH experts—spanning a senior fashion and beauty editor who’s been working from home for 7 (!) years to an editorial director who’s been working from home for 2 1/2 years to an acclaimed author who’s been working from home for just 8 months—share their tips and tricks for staying motivated and productive while working from home. Keep scrolling to find out how to establish a morning routine that will set you up for success and how to wind down and disconnect at the end of the day.

Sara Tan, Senior West Coast Fashion & Beauty Editor, Bustle

WFH Experience Level: 7 years

What time do you wake up? What’s the first thing you do upon waking? 

I usually wake up between 6:15 and 6:30 am, depending on how many times I hit the snooze button. It's a habit I'm trying to break, but the first thing I do when I wake up is check my phone. My office's HQ is in New York, so by the time I get up, I've gotten a handful of emails and messages already. 

Can you walk us through your morning routine? How does it set you up for a successful and productive workday? 

I'll have my morning coffee, turn on NPR to listen to the news, and continue checking my emails and, yes, Instagram. I aim to get to the gym by 7:30 am unless I sign up for an earlier Barry’s or SoulCycle class. Checking my emails and my schedule and fitting in a workout in the morning put me in the best mindset for a successful and productive day. If I don't get a workout in, I'll spend the whole day thinking about how I'm going to squeeze it in later. I feel like it's my way of meditating and having "me" time before what's usually always a busy day.  

“When you work from home, it’s easy to just plop onto the couch with your laptop, but I make it a point that the couch and the TV are off-limits during the workday.”

Do you have a dedicated workspace in your home? What helps you stay on task and protect your time from cleaning the house, doing laundry, or running errands while you're WFH? 

I do and I think that's really important! When you work from home, it's easy to just plop onto the couch with your laptop, but I make it a point that the couch and the TV are off-limits during the workday. Making a to-do list and a rough schedule keeps me on task, as well as scheduling in breaks because realistically, I'm going to throw some laundry in or pick up some lunch. But as long as I allot myself a small window of time to do those things, then I don't feel guilty about it — it's just part of my schedule. 

How do you prevent work burnout? How do you stay motivated and productive throughout the day? 

After working from home for 7 years, I still struggle with this. It's really hard to disconnect at the end of the day from work because I work where I live! I really try to make an effort to turn my laptop off and not check my work emails after 6 pm, but I have to say, it's really impossible in the line of work that I'm in. But something I have gotten a lot better at is not working or responding to work emails during the weekend. That has really helped me avoid work burnout. 

How do you wind down and log off at the end of the day? How do you separate your work time from your free time? 

I make sure my laptop is out of sight! I take my dog for a walk, I cook, I have a nice, phone-free dinner with my husband, I call a friend. Separating work time from your free time is really about making a schedule for yourself and sticking to it, including when to stop working. 

Nicole Lesmeister, Writer & Editor

WFH Experience Level: 3 years

What time do you wake up? What’s the first thing you do upon waking? 

I wake up around 6:30 am. During this uncertain global situation, I’ve been trying to let myself wake up naturally and get all the sleep I need, but I go to bed around 10:30/11 pm, so my internal clock still gets me up at that time. The first thing I do is (avoid my phone for 30 minutes to an hour) scrape my tongue and do 5-10 minutes of oil pulling to deep cleanse, Ayurveda-style. Wellness truly begins in the mouth!

Can you walk us through your morning routine? How does it set you up for a successful and productive workday? 

I then have a tall glass of warm water with lemon, because when you dehydrate overnight, your brain actually shrinks by 20%! Gotta lube up the ol’ noggin. I brew a pot of hibiscus tea or make a matcha if I’m feeling groggy and have a little quiet time with a book or just with my thoughts while I sip it, before I do some movement. 

Depending on the day, I might do a HIIT or some yoga. I have a go-to flow, but when I feel like mixing it up, I’ll look up a Yoga With Adriene video on YouTube. She has a ton of really great free videos, and there are always video workouts on ClassPass you can do at home, too! 

Moving in the morning is really crucial to me for feeling energized throughout the day and avoiding a wandering mind as soon as I open my computer. It gets the blood pumping and something about a good sweat first thing just makes me feel strong and powerful. 

I do some vigorous dry brushing afterwards, hop in the shower, and make a simple breakfast– my favorite is soft scrambled eggs with some sautéed greens like dandelion and kimchi. 

“I schedule little breaks, so I try to do a significant amount of work on something before I make an afternoon snack, or go to pilates, take a walk, or run to the grocery store. It’s all scheduled in, so I’m not wandering away from work on a whim.”

Do you have a dedicated workspace in your apartment? What helps you stay on task and protect your time from cleaning the house, doing laundry, or running errands while you're WFH?

I have a desk where I always start work, but after I take a pause for lunch I always find myself rotating to sitting at the higher bar area of my counter. I love the afternoon sun that seat gets; it’s a comfy perch and I feel productive there.

I rely on my daily planner from Oh Deer so much. It’s organized perfectly for me with an objective section, urgent section, list section, notes, and even a little space for doodles (!). I reference my Google calendar to see if I have any calls or meetings scheduled, and make a detailed list here right away, listing them in order from top priority to lowest priority of the day. I do this because I like to make an ambitious list that is still realistic, so if my day doesn’t go as perfectly streamlined as planned (they rarely do, right?) then at least the major objectives are taken care of.  

One thing I make sure to do so that I avoid being distracted by errands and house tasks is to add them to my list if I need to do them. I decide what day I can squeeze them into or what day it makes the most sense, and stick to a day and time that I do them. 

How do you prevent work burnout? How do you stay motivated and productive throughout the day?

I set tiny goals for myself, or little deadlines throughout the day. Like, “Let’s do a chunk of this client until noon, and get it done” (or a ¼ of the way done, depending on the project size and deadline, etc). I also schedule little breaks, so I try to be done with something or do a significant amount of work with something before I make an afternoon snack, or go to pilates, take a walk, or run to the grocery store. It’s all scheduled in, so I’m not wandering away from work on a whim.

I also cut myself off from working too late if I have a day in which I start work early, which is ideally most days.  When you WFH, it’s easy to feel like you work a 15 hour day when you don’t account for or schedule in the typical distractions… but even in an office no one works eight full hours. About five true, solid, productive hours a day is typical for the average human. 

If I have a deadline that day, I might work a little later, but essentially I give myself a cut-off time to make dinner and that lights a fire under my own a$$ to get what I need done at a decent time (5 or 6 pm) so I’m not burning out my retinas with blue light into the evening. No one is producing pure gold after dilly-dallying on their computer all day and into the evening anyway. My clients deserve my best self.

How do you wind down and log off at the end of the day? How do you separate your work time from your free time?

Carving out that cut-off time to prepare a nutritious but thoughtfully tasty meal is my ultimate act of self-care (and love language to my S.O.). It’s meditative, resetting, and gives me unwind time after to rest and digest so I can sleep well and be productive again the next day! Sometimes I’ll start my to-do list for the next day in my planner if I’m feeling juiced about it, but most often I just prep the kitchen for the next morning, set out my tea, fill the kettle. Stuff like that.

Depending on the intensity of the movement I did in the morning, I’ll usually try to take a little walk after dinner or some light stretching or foam rolling. Being a writer requires a lot of sitting, so making sure I move my body in intervals throughout the day keeps me from feeling tight and weighed down by my own poor posture (lol working on it) and gravity.

Because my S.O. and I have our shows we like to watch together for some cuddle time on the couch, I always make sure to read a little before bed in some warm light. Gotta allow the eyeballs some non-screen time so that my circadian clock can recalibrate! About 30-40 minutes is lovely, but sometimes it only takes me 15 to drift off.

Kelly Dawson, Freelance Writer and Editor & Editorial Director, Semihandmade

WFH Experience Level: 2 1/2 years

What time do you wake up? What’s the first thing you do upon waking?  

I wake up around 7:00 am. My alarm is on my phone, which has been a habit I've been meaning to break for a while. But I do keep my phone on the opposite wall, away from my bed, so I have to get up to turn the alarm off. The first thing I do when I wake up is open my blinds, open the window, breathe in the fresh air, and make my bed. Yes, I make my bed every morning, and I do think it helps me start the day on a good note.

Can you walk us through your morning routine? How does it set you up for a successful and productive workday? 

Ideally, my morning routine goes like this: I have breakfast, which is shorthand for I drink a strong cup of coffee with food. I watch a few minutes of CBS This Morning while I eat, change, and then do about a half-hour or so of stretches, weights, or cardio—I alternate the days to make it more fun. After that I get dressed, which is always an interesting topic for people who work from home. I know that it's usually perfectly fine if I wear sweatpants, but for the most part, I pick out an outfit, do my hair, and maybe put on makeup. It's nothing that doesn't take 10 minutes or so. I find that if I don't get dressed, I'm not as focused.

Do you have a dedicated workspace in your home? What helps you stay on task and protect your time from cleaning the house, doing laundry, or running errands while you're WFH? 

I have a desk that I work at every day, and I work between 8:30 am and 6:30 pm, give or take. I think the thing that really helps me stay on task is a day planner. Every night before shutting work down I write a to-do list of all the things I need to accomplish for the next day, and I split it into columns. The left side is for the big stuff I have to do—write a story, do an interview, whatever—and the right side is for all the smaller things to get out of the way, like emails to send. I do the hardest ones on the list first, while the caffeine is still flowing, and then move on to the easier ones. I try to keep the list reasonable so that I don't feel panicked about completing everything. And to be fair to myself, whatever doesn't get done carries on to the next day. The goal is to keep from scrambling on Friday, which thankfully hasn't happened yet. I should say that most of my work-from-home schedule is on a weekly basis, which is why I can play with things a little. 

As for email, I only check it at the start of the day, before lunch, and then right before I close up shop. I usually pretend I don't have a TV after breakfast, and I keep my phone either off or out of sight unless I'm using it for work. If I didn't do this it would be a slippery slope into Bravo and Instagram binges.

I don't necessarily think it's a bad thing to do laundry at home during "work hours" if you can swing it. I sometimes use it as a great gauge of time. For instance, like most people, my inbox is a never-ending black hole of notifications. But, I know that my washer takes about an hour to do a standard load. So that's how much time I give to answering emails before throwing things in the dryer and moving on to actual work. The same thing goes for cleaning and errands. If I'm stuck on something, I clean for a bit, run a fast errand, or go for a quick walk. That helps me think things through without staring blankly at my computer or scrolling some site. I still do that, I'm not a robot, but I try to be very aware of how I spend my time. 

When you're in charge of your own work schedule, you can—and should—be flexible. But that flexibility has to have boundaries so that you don't get distracted. If you're more of a morning person, then get up earlier: It'll mean every afternoon can feel like a weekend. If you're more of a night owl, sleep in: It'll mean you can have slower mornings. But tell yourself that you're working, you're not just hanging out at home, and you need to plan accordingly. Of course, I'm saying all of this without children to worry about, which will obviously add a layer of complication to everything. As far as my universal advice goes, just try to be kind to yourself as you figure it out, and do your best to be intentional. I started my work-from-home life as a morning person, spent some time as a night owl, and now I'm in the middle. There are some days that completely get off track, and that's fine too. You'll get back on track tomorrow. 

“The thing that has really helped me successfully work from home, minus a day planner, is my community of office and freelance friends. I check in with them daily, and we either tackle a work problem together or just send funny things to each other. ”

How do you prevent work burnout? How do you stay motivated and productive throughout the day? 

The thing that has really helped me successfully work from home, minus a day planner, is my community of office and freelance friends. I check in with them daily, and we either tackle a work problem together or just send funny things to each other. That helps me feel like I'm not in a little bubble, even if the messages come in little bubbles. On the good days, I'm motivated and productive because I'm really into the work I'm doing and it's all coming together. On the bad days, I motivate myself with things like, "Ok, if I finish this task then I can have some candy or read the new magazine that came in the mail." There's also something to be said about not checking something off my to-do list. Only I would know, but that's enough of a motivator for my type-A personality. If you need someone to hold you accountable, my community also has "motivation buddies." We pair off, and our buddy knows what we need to accomplish and our ideal timeline. Then we check in with each other on how the project's coming along and what kind of support we need to make it happen. 

Work burnout is a real possibility when instead of an in-the-flesh boss, there's just this omnipresent feeling of a boss. That feeling can give you the idea that you have to answer all the emails and do all the things right this second, because this omnipresent "boss" can feed off the guilt and anxiety you have about being at home. First off, working from home is still working, and it doesn't need to be qualified. Working from home is worthy of respect, and it's how a third of the American workforce made its living before the pandemic. At this moment in time, joining our ranks is keeping everyone safer. If you look at working from home as "less than," then you run the risk of wearing yourself out because you're trying to prove that you're just as productive as someone in an office. And we all know a certain someone in an office who makes that thought untrue. 

When feelings of burnout happen to me, I've learned to just let it happen. I try to do the things I have to do for the day, but the rest, I put on pause. No one is going to get mad at you if you don't respond to their email right away, and when you do, it will still find them well. Shut your computer down, keep your phone off, and lay down for a while. Then, call a friend and tell them how you're feeling. Then, make some nachos. Then, listen to a happy song. Maybe two happy songs, depending on what you need. If it's small-scale burnout, it'll pass. If it's big-time burnout, don't be afraid to seek professional help, if you can.

How do you wind down and log off at the end of the day? How do you separate your work time from your free time?

This is a tough one for me, because if I'm writing and in a groove then I don't want to stop. But the honest answer is: I get hungry. I usually stop working when I need to eat dinner. I make a note of where I wanted to go with whatever thought I was working on, and then sign off. Sometimes I'll write after dinner, usually if I'm on a deadline. But usually once I leave my desk at night the work day is over. Lately I've been trying to separate work and dinner with a cool-down walk in between, so we'll see how that plays out in the coming weeks. 

Another honest truth is that it's tough for me to balance work with free time! I've tried to be better about it since the start of this year, but I fail at it a lot. If there's a quote that's in my head whenever I do fail, it's what Toni Morrison's dad told her when she was struggling at her first job. He said, "Go to work, get your money, come home." Home is where the work is, so it's complicated. But home is where life is, too. And right now, when everything feels uncertain, I'm trying to remember to "come home" to my life mentally and physically. I need the balance probably more than ever.

Kamari Chelsea, Strategic Media Consultant

WFH Experience Level: 1 1/2 years

What time do you wake up? What’s the first thing you do upon waking? 

Typically, I tend to wake up around 7:30 am. If you're working from home with your partner (as I am), it's essential that you try to get on the same page with wake up times to avoid feeling envious or lazy when you see your partner sleeping in.

The first thing I do when I open my eyes (or sometimes even before) is repeat an affirmation of gratitude to myself. When you're self-employed and always hustling to make things happen, mental health is more important than ever. It's critical to start your day being thankful for what you already have so that you aren't overcome with a "lack" mentality (especially during these times).

Can you walk us through your morning routine? How does it set you up for a successful and productive workday? 

8 am: My morning routine firmly begins at 8 am because any later makes me feel like I've missed opportunities. I start the day with a hot shower, skincare routine, and picking out a cozy work-from-home look that is presentable enough for any video conferences I may have scheduled. Then, I make a two-minute commute to my office.

9 am: I created a mediation and yoga corner in my office for when I need breaks, but I also use this corner to do a morning meditation and stretch. I set a timer for 10 minutes or play Jhene Aiko's Trigger Protection Mantra for its sound healing qualities; after this, I typically feel safe and ready for what the day may bring.

9:10 am: I make a quick protein-packed breakfast for myself and my husband (usually eggs and a Vanilla Super Coffee). On Fridays, I used to cheat and drive straight to the Starbucks drive-through. Lately, I've been making my own "Starbucks" moment at home using my favorite plant-based coffee mixes.

9:30 am: I log on and feel ready to take on the day!

Do you have a dedicated workspace in your home? What helps you stay on task and protect your time from cleaning the house, doing laundry, and running errands while you're WFH?

One of the best investments I have made since I began working from home is converting one of the rooms in my house into a dedicated office space! It allows me to feel like I have a place to go every day to work and a place to leave when I need to separate work from my home life. I close the door to my office when I'm done for the day or on weekends, and I get to have my own life, away from the energy of work.

This way, during my business hours, I am unable to see laundry, the kitchen, television, or any other distractions. And, when I'm watching Netflix or unwinding with a glass of wine, I don't have my laptop and work notes beckoning me to come back to work.

Separation is a huge aspect of maintaining your mental health when working from home. Even if you find a corner that's set apart from your personal space (not in your bedroom), it will make all the difference by creating structure.

“When you’re self-employed and always hustling to make things happen, mental health is more important than ever. It’s critical to start your day being thankful for what you already have so that you aren’t overcome with a “lack” mentality (especially during these times).”

How do you prevent work burnout? How do you stay motivated and productive throughout the day?

Admittedly, when I first started my business, I burned out pretty hard. I was continually working because I felt the pressure to be "on" since my life was now intertwined with my work. Then, I had a conversation with my Dad and he gave me great insight. He said, "If you earn $100,000 in business, but work 100 hours a week, you're essentially making less than $20 an hour with no benefits." I realized then that I have to value every hour of my life because time is our most precious commodity. It was then that I realized to start capping my hours on specific projects based on the rates I was charging. If you're a full-time salaried employer, this should be even easier—set a rule to shut the computer by 6 pm at least three days a week. You'll be giving yourself an instant hourly raise!

To stay motivated and productive, I use standard systems, including a whiteboard with my daily to-dos. I break them up and task myself with achieving half before lunch and half after lunch. I'm strict about being on “Do Not Disturb” during peak working periods, and I'm BIG into not checking email constantly. Inbox zero be damned!

How do you wind down and log off at the end of the day? How do you separate your work time from your free time?

I love a glass of wine and a trashy reality show as much as the next girl! But first, as soon as I log off, I try to do something physical like spinning, walking, or lifting. This helps burn all the energy of my workday off my body.

Then (and this is admittedly a bit counterintuitive), I guzzle water, take another shower, and wind down (or shall I say, wine down) with my husband by cooking dinner. We rarely eat out, and cooking is a creative task that allows me to feel like I have moments in my day to look forward to doing whatever I want and being super inventive!

Amanda Montell, Writer & Author of Wordslut: A Feminist Guide to Taking Back the English Language

WFH Experience Level: 8 months

What time do you wake up? What's the first thing you do upon waking? 

Really late. I've become a night owl in this WFH phase of my career (it's like I'm on Hawaii's time zone now) so I find myself working best between the hours of 3 pm and 10 or 11 pm. I don't get to bed till maybe 2 am. I wake up around 10:30 am, peel myself out of bed, brush my teeth, wash my face and hands (!!!), and guzzle a coffee.

Can you walk us through your morning routine? How does it set you up for a successful and productive workday? 

My morning is pretty leisurely. Because my job (writing books) is very solitary with little collaboration and few hard deadlines, I get to set my own pace. As it turns out, that pace requires a lot of warming up. Unless I have to interview a source early in the morning, I start my day with coffee, a small breakfast, hanging out with my dog and two cats, and checking my email/socials. Then, I put on a fresh set of clothes (still loungewear, it's more of a symbol that the day has begun), plug my laptop into my monitor, and review the day's tasks. 

I'm not big into fancy to-do list apps or color-coded schedules—I keep track of everything I need to do for the day in my Google calendar, and I keep my to-do list really streamlined, so I have maybe two or three big work tasks for the day (e.g., write pages 10-13 of the book, pull quotes from the latest interview transcription, call my agent). I never crowd my to-do list, because that feels like I'm setting myself up to fail. My morning routine is all about creating this sense of "I can handle today, today is going to be chill," and approaching it from that relaxed place rather than an anxious one, and usually I wind up being way more productive than I meant to. 

“I never crowd my to-do list, because that feels like I’m setting myself up to fail.”

Do you have a dedicated workspace in your apartment? What helps you stay on task and protect your time from cleaning the house, doing laundry, or running errands while you're WFH?

My porch, my couch, or my dining table, where I have a big monitor that I can easily set up and takedown. I never work from bed. I'm embarrassed to say I'm kind of messy and hopeless around the house, so the urge to procrastinate by doing laundry or dishes is pretty easy to resist, haha. I'm lucky to have my dream job—I'm genuinely obsessed with writing books—so to my great fortune, self-motivating isn't all that hard. Long before I was getting paid to do this work, I was doing it anyway. 

How do you prevent work burnout? How do you stay motivated and productive throughout the day?

I'm very gentle with myself! If I need a break, I take it. Just like I know eating junk food in moderation won't ruin my body because I generally eat pretty healthy, I know that in the end, having "lazy" workdays will get balanced out by having spurts of hyper-productive days. If I have really terrible writer's block, I get up and take a walk or read a few pages of a great book (in the same genre as the one I'm writing, so I don't cross-contaminate) as a palate cleanser. 

When you transition to working from home, there's an awkward period where you're always questioning if you should be getting more done, but after a week or so (sometimes more, sometimes less), you start to find your groove. And of course, it's different for everyone. My old roommate who worked from home was most productive between the hours of 7 am and noon. My partner has all these time management apps he swears by. At a point, you just have to ignore the prevailing wisdom and figure out what works for you.

How do you wind down and log off at the end of the day? How do you separate your work time from your free time?

I normally see friends at the end of the day for happy hour or dinner. Wine typically marks the end of the day for me, haha. But again, I'm fortunate that my work is something I love and would be doing either way, and I actually think that in our current age, strict work-life boundaries aren't necessarily the most realistic or productive for everyone. I'm 28 and have no kids... why should I stop working at 6 pm if I'm on a roll? If I'm motivated to write for an hour at midnight, I let myself. I know my work situation won't be so flexible forever, so for now, I just let myself be sort of loosey-goosey. So far, it's working out well.

Kelsey Clark, Freelance Writer & Content Strategist

WFH Experience Level: 5 months

What time do you wake up? What’s the first thing you do upon waking? 

Despite my best efforts, I am still not a morning person. I usually wake up around 8 or 8:30 am (unless I'm going to a morning workout class) and check my email first thing. Coffee and water are immediate seconds!  

Can you walk us through your morning routine? How does it set you up for a successful and productive workday? 

I've only been freelance for five months now, so I'm still perfecting my morning routine. There's definitely an art to it—it can be incredibly difficult to maintain self-discipline when you're WFH. 

Right now, I wake up, check my email, and drink coffee in bed or on the couch, then either shower or complete some sort of small grooming routine (i.e. wash my face, brush my teeth, brush my hair, etc.) depending on when I'm planning to workout that day. I think it's important to stick to a grooming ritual, even if it's as simple as brushing your teeth and splashing cold water in your face. In my experience, this signals to my body and brain that it's time to wake up.  

From there, I apply my skincare/makeup and get dressed. If I'm staying at my apartment, I usually skip makeup and apply some fancy skincare—I've really enjoyed treating my skin to serums, masks, etc. during the day since I don't have to worry about layering makeup on top. 

As far as my outfit goes, it's honestly leggings and a sweater, which is something I want to work on—I very much believe that what you wear influences your mood! If I'm going to a coffee shop (not right now, obviously), I usually wear very light makeup (i.e. tinted moisturizer, boy brow, mascara) and my standard jeans, ankle boots, and a sweater/T-shirt/turtleneck. I'm based in Detroit now, but most of my work is still based in New York, so in-person meetings are few and far between (i.e. I rarely have to worry about dressing up). 

Routine aside, I aim to be actively working and starting the day's tasks by 9 am with the rest of the world! As much as my night owl self would love to work a 10-7 or 8, I think it's important to be online with everyone else; I feel anxious otherwise. 

“I totally use my phone as a procrastination crutch—it’s incredibly helpful to just have it out of sight, out of mind.”

Do you have a dedicated workspace in your apartment? What helps you stay on task and protect your time from cleaning the house, doing laundry, or running errands while you're WFH? 

Unfortunately, my apartment is too small for a dedicated workspace (I'm moving in a month and can't wait to have a desk!). I do find that I'm more productive if I'm able to head out to a coffee shop, even for just a few hours, but obviously that isn't an option right now. Keeping myself on-task is an ongoing battle, but I have found a few tricks that keep procrastination at bay: 

• I generally leave Netflix/music off, unless I'm doing something more visual like sourcing imagery where I'm not bothered by distracting sound.

• Reward myself with small treats, i.e. when you finish this piece or send all these emails, you can make tea or check Instagram. Small victories! 

• Allot a certain amount of time for each task, i.e. I'll do email outreach until 11 am, then work on this piece from 11 am to 3 pm and the source market from 3 pm to 6 pm, etc. Even if you don't finish each task, it's important to move onto the next or else you can quickly feel overwhelmed/behind. If you stay on task #1 all day, it's easy to feel like your day was a failure. 

• Reserve certain time slots for any errands or small chores you want to do, i.e. at noon I'll take a lunch break and do the dishes. Or when I commute home from this meeting or outing, I'll stop and grab groceries, etc. 

• Honestly, hide your phone. I will literally put it in another room or throw it on the other side of the couch, as crazy as that sounds. I totally use my phone as a procrastination crutch—it's incredibly helpful to just have it out of sight, out of mind.  

• Change your scenery after a while, even if it's just moving from your couch to a chair, or your bed to the couch, or your couch to your friend or significant other's couch. 

How do you prevent work burnout? How do you stay motivated and productive throughout the day?

It's definitely hard to separate work from your personal life when you work for yourself. While I do work the occasional Sunday, I try my best to enjoy my weekends to the fullest and allow myself to take time off and relax just like everyone else. I also have direct control over how much work I take on and which projects to prioritize from a financial perspective, which is really nice. I've had a few months where I was drowning, and the next month, I was able to tweak my schedule a bit to avoid total overwhelm. 

For me, just knowing that everyone else is still working and grinding it out is strangely motivating. I made the choice to go off on my own, and I want to hold myself to the same standards as everyone else in the traditional workforce. It's important to me and my self-esteem to work hard and still feel like an equally productive member of society, even if I'm working from my couch. I want to succeed at my own venture, and I have direct control over that outcome. There's no part of me that decided to go freelance so I could be lazy or sleep in, you know? If anything, the pressure and motivation to succeed are amplified. 

How do you wind down and log off at the end of the day? How do you separate your work time from your free time?

This can be difficult depending on workload, but I think having an after-work activity definitely forces you to log off and signals the end of the workday. For example, my significant other usually comes over after work, so I'm forced to log off and begin my evening wind-down. This can even be as simple as going to a workout class, going to the grocery store, hanging with your roommates, grabbing a drink with a friend, making dinner for yourself, etc. Just some sort of hard stop. These post-work activities also serve as motivation to get your work done throughout the day—i.e. I want to be able to grab drinks with this person, so I'm going to make sure I get all my work done.

Up next: 10 Women Who Have Your Dream Job on How They Fight Burnout, Stay Motivated, and Get Re-Energized for Work

How Putting Your Health and Happiness First Can Improve Your Career

Photo: Smith House Photography

In 2016, the World Health Organization (WHO) turned their attention to a problem so severe and damaging they called it the “health epidemic of the 21st century.” That epidemic was stress. Fast-forward to 2020, and the WHO has updated its handbook of diseases to include burnout, calling it an "occupational phenomenon" characterized by "feelings of energy depletion or exhaustion, increased mental distance from one's job, or feelings of negativism or cynicism related to one's job.”

We are the first to admit that 80 hour work weeks and side hustles are the new norm. While we certainly aren’t going to be the ones to tell you to stop working your butt off if that is what you want to do, that doesn’t mean we don’t acknowledge that putting your health and happiness above your work is necessary for your general wellness. In fact, when you take care of your personal needs you may find that it benefits your career just as much as your well-being. Scroll on to find out how.

What Stress Does to Your Mind

Stress can cause physical maladies such as headaches, jaw clenching, teeth grinding, muscle spasms, heartburn, and nausea, as well as back, neck and chest pain. Even if you are a super human who doesn’t feel the physical side effects of exhaustion and stress, you might be falling victim to non-physical symptoms such as forgetfulness, disorganization, confusion, trouble learning new information, difficulty in making decisions, nervous habits and overreaction to petty annoyances. To top it all off, according to The American Institute of Stress you may also experience reduced work efficiency or productivity.

Carve Out Some “Me” Time

Everyone's wellness needs are going to be different. Some may not feel their best if they don’t take the time to cook healthy meals. Others may be strongly affected by not being able to spend as much time with their loved ones as they would like. Bookworms may feel more anxious if they can’t spend quiet time reading and escaping their troubles before bed. Think about what is important to you and what makes you feel like your best self, then carve out the time to do it. Seriously, add it to the to-do list and make sure it gets done like any other vital task.

Exercise is a great way to take care of both your physical and mental health at once. Physical activity releases endorphins in the brain and is proven to lower stress levels as well as symptoms associated with mild depression and anxiety. It can also help relax muscles and relieve tension in the body. When you don’t have time to squeeze in a workout, try having a good laugh. Laughing also releases endorphins, which are significantly more powerful than the pain-relieving drug morphine. If relieving stress and pain isn’t enough to convince you, then consider this: endorphins boost immunity which could save you a lot of out of office days come flu season.

It Benefits Your Company, Too

It would financially benefit companies to look out for their employees’ health and happiness, not to mention be the decent thing to do. In fact, workplace stress costs U.S. businesses $300 billion annually. On top of lost productivity, work-related stress causes 120,000 deaths and results in $190 billion in healthcare costs yearly. If employers value the wellness of their employees they should ensure that they are working manageable hours, taking lunch breaks, encourage time off and create a generally positive work environment.

You are entitled to take a breather, play hooky, nap a day away, laugh, cry, whatever it is that will make you feel lighter. Never skip a doctor's appointment for a meeting, leave a few minutes early to make it to that yoga class, go home when you aren’t feeling well, turn off your phone when you are on vacation. If you do this you will be more creative, in control, calm, productive, focused and most importantly happy.

About the Author: Jacqueline DeMarco is a freelance writer with experience in editorial and news writing. 

This story was originally published on September 2, 2017, and has since been updated.

Up next: 10 Women Who Have Your Dream Job on How They Fight Burnout, Stay Motivated, and Get Re-Energized for Work

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Ask an Expert: How to Adjust Your Business Strategy During the Coronavirus Crisis, According to a Business Coach

We’ve been spending a lot of time at Create & Cultivate HQ discussing how we can best show up for and support our community during this uncertain time. Community is at our core, and connecting with others through one-of-a-kind experiences is what we love to do. While the world has changed, our mission has not. We’re committed to helping women create and cultivate the career of their dreams, which is why we’re proud to announce our new Ask an Expert series. We’re hosting discussions with experts, mentors, and influencers daily at 9 am, 12 pm, and 3 pm PST on Instagram Live to cure your craving for community and bring you the expert advice you’ve come to know and love from C&C. Follow Create & Cultivate on Instagram, check out our Ask an Expert highlight reel for the latest schedule, and hit the countdown to get a reminder so you don’t miss out!

Photo: Courtesy of Gretchen Jones

In times of crisis, businesses are put to the test—supply chains are disrupted and profit margins are compromised. And the COVID-19 crisis is certainly no exception. As our founder and CEO Jaclyn Johnson says, a company’s success comes down to how it pivots and responds during times of great uncertainty. However, as one of today’s Ask an Expert pros reminded us, “Now is the time to be swift, not reactive."

For some #realtalk on how to pivot a business, manage expectations, and lead with purpose during a crisis, we tapped Gretchen Jones, a strategic business advisor (she advises our CEO), for a special installment of our wildly popular Instagram Live series, Ask an Expert. Read on for three things you should know about adjusting your business strategy right now. If you missed the conversation, you can watch it in full here, and be sure to tune into our next Ask an Expert conversation on Instagram Live.

1. I want to be proactive during this time of quarantine—what can I do to reach my business growth goals and hit the ground running when things go back to normal?

“Achieving business goals right now is theoretical. More than thinking about growth, work on managing a healthy relationship with your business, not the potential capabilities ahead of you. Look at this slowdown as an opportunity to rise to the occasion, and look at initiatives that you’ve wanted to dive into but haven’t had the time to until now.“

2. I’m a small business owner and I don’t know how much longer I can afford to pay our staff while we’re closed during this time of quarantine. What advice can you share?

“Being a good boss sometimes means that moving through the pain [and going through with layoffs] is doing what is right for your community because you acted with integrity. You holding onto your staff because you’re afraid of laying them off in the future is going to complicate they’re ability to gain access to unemployment benefits. Take care of them now so that they will want to come back and work for you.”

3. How can I be a better, more supportive leader for my team, especially now that we’re all working remotely?

“The first thing is communication. Lead with humanity first in all communication. And, set goals. Real goal setting is about making sure your team knows that they have purpose and value and make sure that the expectations are really clear. Set benchmarks or KPIs (key performance indicators) so that you have really thoughtful ways of checking in with your team. Most importantly, hold yourself accountable by being better and more communicative with your staff.”

About the Expert: Gretchen Jones is a strategic business advisor and public speaker, as well as an award-winning design director, ambassador for sustainability, and NLP practitioner. She works with entrepreneurs and companies to develop future-minded, visionary approaches to ourselves and our work. Her methodology brings a directional, mindful lens of reflection to processes and belief systems, inside and outside of our businesses.

Gretchen has generously offered Create & Cultivators a special discount. Use the code gJLOVESC&C for 33% off Critical Conversations for the next three months. The code expires June 1st and can be up to three times.

Tune in daily at 9 am, 12 pm, and 3 pm PST, for new installments of Ask an Expert. 

Follow Create & Cultivate on Instagram, check out our Ask an Expert highlight reel for the schedule, and hit the countdown to get a reminder so you don’t miss out. See you there!

6 Things You Can Do to Support Small Businesses Right Now During the Coronavirus Crisis

Photo: Smith House Photography

Small businesses need our help more than ever right now. The coronavirus crisis is seriously impacting restaurants, fitness studios, salons, and brick-and-mortar shops across the country. To find out what we can do right now to support them, we tapped money expert and financial advisor Kristin O'Keeffe Merrick, a financial advisor at O'Keeffe Financial Partners, for our Ask an Expert Instagram Live series.

“Small businesses are the backbone of our country, and we need to support them the best we can,” the money expert and financial advisor reminded us during her Ask an Expert segment on our Instagram Live feed. Of course, we here at Create & Cultivate couldn’t agree more, so we’re sharing Merrick’s top tips for how to support small businesses during this challenging and unpredictable time.

Here are six things you can do right now—without leaving your couch—to support local small businesses during the COVID-19 pandemic if you’re able to.

1. Order delivery, takeout, or even a gift card from your favorite local restaurants.

“Make sure you’re tipping when you go in for takeout. Servers aren’t serving people in restaurants right now so be sure to tip if you can to help support them.”

2. Shop your local brick-and-mortar small businesses online.

“Think ahead to some events you need to shop for (weddings, bridal showers, baby showers, Mother’s Day) and shop your local small businesses online.”

3. Stream fitness classes from your fave local studios online.

“If the instructors you love are giving free classes, consider sending them a tip ($20 via Venmo or Cash App), since they’re probably not getting paid for that service.”

4. Call up your local salons and buy gift cards for your next treatments.

“Think ahead to your next hair appointment, your next manicure or pedicure, etc., and consider buying a gift card now.”

5. Use your voice to help spread the word about local businesses that could use the extra love.

“Help your local community for free by posting about your favorite local businesses on Instagram, Twitter, Facebook, etc.”

6. Pay your people.

“If you’re still getting a reg paycheck, pay your housekeeper, pay your dog walker, pay anyone who helps you with childcare.”

For more expert advice on how to navigate the COVID-19 crisis, tune in daily at 9 am, 12 pm, and 3 pm PST, for new installments of our Instagram Live series, Ask an Expert.

Follow Create & Cultivate on Instagram, check out our Ask an Expert highlight reel for the schedule, and hit the countdown to get a reminder so you don’t miss out. See you there!

Up next: 7 Things a Financial Expert Wants You to Do to Prepare for COVID-19

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Slow Stories: Creating and Consuming Content During the COVID-19 Outbreak

Photo: Courtesy of Slow Stories

The spread of COVID-19 has upended the business community on a global level. However, living in an age of profound interconnectivity has brought people together in ways that we never expected—especially on social media.

Like so many others, I've tirelessly refreshed my news and social feeds and watched as they've unearthed a variety of responses to the uncertainty that we're all facing. Recently, I've also ruminated on the ways content can play a role in facilitating productivity in a time that will inevitably call for slowing down in nearly every aspect of our lives.

In one of my earlier columns, I outlined a few key pillars that our initial podcast interviewees attribute to the slow content movement. But as I look at the below touchpoints again (and in the context of present-day challenges), I find myself thinking about how we can take these one step further:

Slow content provides value and purpose.

Slow, thoughtful content has a clear intention. Whether it is to inspire or educate, creating content in this climate forces us to think about how we can provide value beyond our immediate business goals. Ask yourself: Can I provide value to my community by sharing a founder anecdote or reposting a fun image that evokes laughter? Even in a professional context, times of uncertainty offer the opportunity to create value for our customers in new (and necessary) ways.

Slow content considers data and fact-checking.

Content can be an incredible tool to drive conversations forward. Still, the spread of misinformation can also make it difficult to discern the difference between what is fabricated and what is real. During times where there is an uptick in sharing information, creators and businesses can engage with their community by using content to call attention to credible institutions and outlets. 

Slowing down our relationship to content makes us nicer, more well-rounded people.

In a rapidly-changing news cycle and digital sharing landscape, slowing down our relationship with content can create more mental runway to think about the things that add value to our lives (beyond our devices). In the case of a global pandemic, finding a balance between staying aware and engaged while establishing healthy digital consumption habits will be essential in how we relate to one another through this trying time. 

With so much hanging in the balance, our professional endeavors are certainly no exception. Many people in my own network have begun to think about how content and storytelling will play a role in their brands over the next few months. Below, I'm sharing a few things to consider as we recalibrate our routines and work through the challenges that are becoming increasingly present in our digital age.

Re-evaluate your communications strategy.

When there's an increase in online communication, content creators and business owners have the opportunity to streamline—and in some cases, reevaluate—their content, PR, and brand messaging so that the message they wish to convey is consistent across all communications channels. Use this time to think about what your brand wants to say, how you want it to come across, and how it can stay in-line with your usual voice and tone to avoid sounding inauthentic to your followers or customers.

Create content that inspires social/philanthropic participation.

We've never had more tools at our disposal to create content that inspires action.

However, it's essential to consider how to do this in a way that encourages inclusivity. From sharing charity donation stickers on Instagram Stories to creating bespoke content that ties in more personal brand narratives, creating content that can diversify how your community can get involved can elicit a powerful response. Thinking holistically about content in this way will also create more avenues for charitable goals to be reached, too.

Pause the post.

One of my interviewees said it best: "There is power in the pause." As we become more inundated with content from all directions, we have another option at our fingertips: to pause and step away. As consumers of content, we often forget to be discerning in what we choose to engage in a landscape that demands so much of our time and attention. Communicating what you want (and don't want!) from your favorite brands can be valuable feedback for business leaders to make informed decisions about their future storytelling and brand strategies. At the other end of the spectrum, if you're a content creator and unsure about how to proceed with your current storytelling efforts, use this period to take a step back and reflect. Your followers will thank you for it in the long run.

The points I've laid out in this article only scratch the surface of what we can be doing online. In any case, I hope this piece provides a jumping-off point for you to make thoughtful decisions about the kinds of stories you or your brand wants to tell in the near future. For more insights and musings on creating slow content and stories with longevity, I invite you to check out the ”Slow Stories” podcast (stay tuned for new episodes launching this spring) along with articles from my column here. And, most importantly, I wish you all health and happiness in this tumultuous time.

About the Author: Rachel Schwartzmann is the founder and CEO of The Style Line LLC. She created The Style Line in late January 2011 via Tumblr and has fostered The Style Line’s brand in its growth since then. Rachel has been featured in esteemed sources including Forbes, Refinery29, and MyDomaine and has also spoken at Create & Cultivate and Columbia University on establishing a unique brand point of view and entrepreneurship. On October 1, 2015, Rachel took The Style Line in a new direction as a boutique content company with the introduction of its slow content agency CONNECT(ED)ITORIAL.

You can follow Rachel at:

The Style Line: @thestyleline (Instagram, Facebook, Twitter)
CONNECT(ED)ITORIAL: @connecteditorial (Instagram)
Rachel Schwartzmann: @rachelschwartzmann (Instagram) @RMSchwartzmann (Twitter)

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The First Four Things You Should Do EVERY Work Day

Photo: Burst for Pexels

If you're working from home and wondering where the week went, don’t worry—we're wondering the same thing. But instead of sitting here thinking about what we haven't yet achieved, we're sharing tips on how to take the next day by the horns. (World domination from there—who’s with us?)

If you're currently lacking in the productivity department, grab some coffee and start making these successful morning habits part of your routine. Ahead, we’re outlining exactly what you need to do to eat the frog, get ahead, and hit all your goals. Feeling pumped? Keep scrolling for more.

1. Eat the frog. 

Mark Twain once said that if the first thing you do in the morning is eat a live frog, you can go through the rest of the day knowing it can’t get any worse. That doesn’t mean you have to go and switch your soy latte for a frog—it simply means you should do your most important assignment first. Studies have shown that you have the most willpower in the morning, so harness your motivation mojo and master your most important task bright and early.

2. Scan for red flags. 

Productivity experts recommend that you not spend your morning reading and answering emails (it can totally derail your good AM intentions). Focus your morning on what you need to get done—not the little things people need from you. Quickly scan your emails to see if there is anything high-priority that will affect your goals for the day, then keep the trains moving. As Julie Morgenstern, author of Never Check Email in the Morning, told HuffPost, “Those requests and those interruptions and those unexpected surprises and those reminders and problems are endless… there is very little that cannot wait a minimum of 59 minutes.” So, if you want to be more productive throughout your day, step away from your inbox in the morning. Seriously.

3. Rally your to-do list. 

Organizing your to-do list might sound like yet another thing to add to the chaos, but doing so is like creating a compass to get you to that golden “closing time” hour. How do you decide which task is “more important” than another? Use time management and productivity expert Laura Vanderkam’s advice and quickly ask yourself five questions: Does it take a step toward a big professional goal? Does your boss say it’s a top priority? Does it make you money? Does it lighten your mental load? Can it only be done today? Once you have your list organized, break down any big tasks into specific actions you’ll take to accomplish them.

4. Check-in with your team. 

It’s small but mighty: Say hello to your colleagues in the morning. Not only will it help you start the day in a good mood, but they’ll be much more likely to help a friendly colleague than a Grumplestiltskin if you need help putting out a fire later that afternoon.

So, there you have it: The four things you should do to accomplish more throughout the workday. Drink coffee, eat a metaphorical frog, and get to work.

About the Author: Elana Lyn Gross is a freelance journalist and founder of the personal and professional development website, Elana Lyn. She has interviewed hundreds of businesswomen for her Career Profile series. Follow her here: @ElanaLynGross on Instagram and @ElanaLyn on Twitter.

This post was published on February 8, 2019, and has since been updated.

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How to Get Rid of Stress and Feel Centered in 5 Minutes

Photo: Valeria Ushakova for Pexels

Feeling stressed? Like the type of stressed out where you’ve got so much going on that your brain is racing every night, or you just feel lost and don’t know what to do? I used to feel it, too. Overwhelmed with clients, my work, my personal life, I had no time for my relationship. No time to paint (which is my passion). No time to spend with family and friends. I felt like my life was in an endless whirlwind.

Then, I learned one of the most amazing techniques for how to relieve stress quickly. Over the past 10 years, through coaching some of the world’s most successful businesswomen, and with my deep study of the subconscious mind, I reframed a powerful technique from my mentor Dr. Coletta Long, a leading pioneer in the field of regression, to help even more people achieve the freedom from stress and anxiety.

It’s called the Emotional Reset Method. And it’s so simple (kind of like the Mel Robbins 5-second method, which I love).

So… what is it?

The Emotional Reset Method (ERM) is a five-step technique to identify, name, and release that feeling or sensation of stress, anxiety, pain, or worry that you don’t want in your body anymore so you can move forward with more lightness, freedom, and purpose.

It only takes about five minutes, but if you sit, center, and do it with integrity—it can really help you get back to doing what you do.

Step 1. Pause. Tune in to what you feel.

The first step is to pause. To stop, sit still, and breathe deeply into your belly. Before you can discover where you’re carrying your emotions, you need to ground yourself in your body.

We’re often so busy that we spend a lot of our time “out of our bodies.” Many mindfulness practices start with the breath, which allows you to slow down and bring yourself back “into your body.” Think about a tree: when the wind blows, it’s the root that lets the wind sway through the limbs without knocking it over. It just takes a minute to breathe deeply, connect your mind and body, and “root” down.

Sit down in a comfy seat, place your hands on your thighs, close your eyes, and breathe deeply, starting from your belly (your diaphragm). Slowly count in-and-out for five seconds. This will center and ground you. You’ll feel more calm and present.

Step 2. Describe it. What do you feel?

Next, ask yourself: What sensation am I feeling? Let go of any self-judgment. There’s no need to critique or criticize. The key to this step is to be relaxed and honest with yourself so you can feel into the sensations of your body (and emotions). When you release and let yourself feel, different sensations, emotions, and reactions will come up. Is it anxiety? Fear? Just… tired? The key here is to just sink in, let yourself feel, and then name that out into the world.

For me, what I was feeling was heavy anxiety and fatigue. A desire to “do it all.” That desire to do a million things and try to fit it all into my chaotic day.

Step 3. Locate it. Where do you feel it?

The third step is to identify where you’re feeling it. Have you ever been incredibly anxious or worried and felt a tightening feeling in your stomach or lungs? That feeling you perceive is emotion making its presence known physically. Locate where that place is in your body.

In my case, it was right in the middle of my stomach. So, I brought my attention to that sensation and location.

Step 4. Give it a visual. Can you describe it as a color?

What’s most easy to describe is a color and use it for visualization. You need to be able to visualize this feeling you defined in Step 3. For many, it’s easiest to describe it as a color. Just keep that feeling in your mind and say whatever first comes to your head. Is fear a deep blue? Is anxiety a subtle purple? It will be different for everyone and every sensation, but if you pause and feel it out – you can think of a color that represents this emotion and feeling.

In my case, it was blue. That heavy, radiating feeling in my stomach was like a deep, fuzzy blue just sitting there.

Step 5. Release it. Time to let it go.

Visualize the power of the mind pushing that defined feeling up and out of the body. Once you’ve named your feeling, located it in your body, and labeled it with description/color, you’re ready to let it go—to release it.

Take one more deep breath and then really picture pushing that feeling/color out of your body. Do you feel it sneaking up your chest and out of your head like a mist or cloud? Do you feel it pushing out of your feet and fingertips?

Everyone will experience this differently. Feel into it and picture it leaving you. Imagine the emotional block inside you dissolving. Fading out and away.

After doing that whole process, I felt such a lightness—a weight lifted—I ended up releasing this ball of stress and fatigue that was inside of me.

ERM will remind you that you have the power within to take charge. To create a plan to take action on what needs to get done and let go of what is not as important as you think it may be.

So, whenever you feel that wave of stress coming over you… or if you’re dreading a conversation with your partner … do the Emotional Reset Method. Your body, your mind, and your heart will all thank you.

About the Author: Robin Emmerich has spent close to a decade coaching some of the most successful women in business. She currently offers the CIJ Clarity Catalyst online course, based on the famed Stanford Masters Degree Course, “Creativity in Business,” individual coaching, regression, and worldwide retreats. Connect with Robin at robinemmerich.com and on Instagram.

This post was published on May 26, 2019, and has since been updated.

C&C Classifieds: The Honest Company, Unilever, Revlon, & More!

Hey job seekers! We’ve got a fresh batch of job listings for you. 

Golden & Pine - Prairie Village, KS

Store Manager

Eastridge Center - San Jose, CA

Marketing & Business Development Manager

The Honest Company - Los Angeles, CA

Manager, Influencer Marketing

Alo Yoga - Los Angeles, CA

Public Relations Manager 

Honeywell - Kansas City, MO

Associate Program Manager

Unilever - Seattle, WA

Key Account Sales Manager

Revlon - New York, NY

Sr. Manager, Marketing

Snap Inc. - Los Angeles, CA

Design Intern

Nintendo - Redwood, WA

Specialist, Experiential Marketing

Purely Elizabeth - Boulder, CO

Social Media & Content Manager

Calm - San Francisco, CA

Head of Brand Design

Mattel - El Segundo, CA

Associate Manager, E-Commerce

Ask an Expert: 5 Things a Lawyer Wants You to Know About Force Majeure Clauses and COVID-19

We’ve been spending a lot of time at Create & Cultivate HQ discussing how we can best show up for and support our community during this uncertain time. Community is at our core, and connecting with others through one-of-a-kind experiences is what we love to do. While the world has changed, our mission has not. We’re committed to helping women create and cultivate the career of their dreams, which is why we’re proud to announce our new Ask an Expert series. We’re hosting discussions with experts, mentors, and influencers daily at 9 am, 12 pm, and 3 pm PST on Instagram Live to cure your craving for community and bring you the expert advice you’ve come to know and love from C&C. Follow Create & Cultivate on Instagram, check out our Ask an Expert highlight reel for the latest schedule, and hit the countdown to get a reminder so you don’t miss out!

Photo: Courtesy of Jamie Lieberman

Not to state the obvious, but talking to a lawyer can be intimidating. Between tracking down the right lawyer, budgeting for a consultation, and knowing which questions you need to ask, seeking out legal counsel can be daunting for a lot of small business owners. With that in mind—and given these unprecedented times—we asked an attorney to answer all your burning questions about force majeure contract clauses in the wake of the COVID-19 pandemic.

In this installment of our Instagram Live series, Ask an Expert, we tapped Jamie Lieberman, a seasoned attorney and the founder of Hashtag Legal, to discuss everything you need to know about force majeure clauses right now. Read on for five things you should know about getting out of a contract due to unforeseeable circumstances. If you missed the conversation, you can watch it in full here, and be sure to tune into our next Ask an Expert conversation on Instagram Live.

1. First things first, what is a force majeure clause anyway?

“It is a clause that’s written into many contracts that allows a contract to be canceled or postponed due to impossibility performance, which can be caused by things like natural disasters, strikes/riots, or ‘acts of God.’ Things that make it impossible for people to perform their obligations.”

2. What exactly is considered an act of God by a force majeure clause?

“Usually, an act of God includes natural disasters; hurricanes, floods, tornadoes. Illness is not always in the definition of force majeure. If you have a contract that you’re not sure about, you check whether or not there’s a force majeure clause in it and how it’s defined. Some contracts allow for cancellation and some just allow for postponement.”

3. What if I don’t have a force majeure clause in my contract?

“There are a number of ways you can be protected whether or not you have force majeure in your contract. If the purpose of the contracts is frustrated, meaning there’s no way for you to do it, you can be protected by the doctrine of impossibility or impracticability. If you can’t perform your contract, have that conversation with your client and see what you can do to postpone. Have a negotiation, have a conversation.”

4. What can I do if someone is trying to get out of a contract and I don't have a lawyer?

“Have the difficult conversations—don’t avoid them. Start negotiating and try to make new agreements so that you can move forward and both parties are protected. The worst thing you can do is avoid having these conversations.”

5. Do I need a contract?

“If there is anything of value being exchanged, whether it’s money, goods, or services, having a contract is a best practice. Contracts are meant to protect both parties—they’re not designed to favor one party or the other. And if you have everything in writing, you know what will happen in the event of something like the COVID-19 outbreak.”

About the Expert: Jamie Lieberman, owner and founder of Hashtag Legal has been a practicing lawyer for nearly 15 years. As an experienced entrepreneur, Jamie understands the unique needs of business owners at different stages in their organization’s growth. She has a deep commitment to making legal accessible and regularly speaks about legal matters, the art of negotiation and entrepreneurial topics at events such as Alt Summit, Podcast Movement, and FinCon and as an expert source for media like Digiday and Forbes. You can also catch her as a co-host on The FearLess Business Podcast.

Tune in daily at 9 am, 12 pm, and 3 pm PST, for new installments of Ask an Expert.

Follow Create & Cultivate on Instagram, check out our Ask an Expert highlight reel for the schedule, and hit the countdown to get a reminder so you don’t miss out. See you there!

6 Tips for Creating a Productive Work-From-Home Environment

Photo: Polina Zimmerman for Pexels

Working from home. It sounds great in theory, but it actually takes a lot of discipline to establish a routine that makes working from home productive and fulfilling. Given that many companies are currently implementing work from home policies to help flatten the curve and prevent the spread of COVID-19, I feel compelled to share my tried-and-true tips for creating a productive work-from-home environment.

As someone who’s been freelancing and working from home for the past five years, I’ve gone through all of the ups and downs WFH life can present—from feeling lonely and needing to talk to someone to needing to get out of the house and take a break (while practicing social distancing, of course). Scroll on for my tips on how to create a dedicated work space, set office hours, eliminate distracts, and more.

Create a Dedicated Work Space

Find a place in your home that you can dedicate to work. This will be different for everyone, and while I highly encourage having a desk, a dining room table or breakfast bar are great substitutes.

I don’t recommend your workspace be on your couch or on anything where you can recline. While I love being on my laptop and having my feet up on my couch, I am never as productive as I am when sitting upright.

When choosing a space for work in your home, try to find an area that has the following:

• Natural light

• Quiet

• Minimal household distractions (dirty dishes in the sink, children’s toys on the floor, etc.)

Find a space that you can check-in for work and check-out for everything you’d typically do while at home.

Set Office Hours

As a freelancer, it’s incredibly important to have office hours. Not only to manage client expectations but to give yourself structure.

Setting office hours should empower you to develop a routine for yourself like you typically would if you had a 9-to-5 office job. You’d wake up in the morning, enjoy your morning cup of coffee, maybe squeeze in a yoga class before you get dressed, and head to work. The same should be taken into consideration when you work from home.

Freelance life is supposed to allow you to do all of the things you want to do with your time. Don’t let it create an opposite effect where you convince yourself to always be on and working just because you’re able to do it from the freedom of your own home.

Eliminate Distractions

It’s so important to eliminate any distractions from your home that would take you away from getting work done. For me, I need my home to be clean - period. If the home isn’t tidy, I’m not focused.

Other distractions I try to eliminate are:

• Mindless social media scrolling. There’s a difference between taking time to engage on social media to benefit your business and spending 20 minutes scrolling through videos of pigs taking a bath. Cut the scroll!

• Noise. If noise distracts you (or a lack thereof), plug in your noise-canceling headphones or put on some white noise to help you regain focus.

• Pets. I have two dogs who can be very needy for attention. They sleep for most of the day, but every now and then they have a tendency for loudly playing with each other while I’m on client calls. When that happens, or if I think it could happen, I put them in their beds in our master bedroom and shut the door. It’s never for long and it helps calm them down - and helps prevent me from having to apologize to a client for the squeaky toy noises in the background.

If you find yourself being distracted by a common theme throughout your days, find a way to eliminate that distraction so you can stay focused and do your best work.

Get Out of Your PJs

We all have days where we want to stay in our PJs, but it’s important to get out of the jammies and into something that says, “my day has started.”

Most of the time I will change out of PJs and into activewear or comfortable denim. I’ll wash my face, brush my teeth and hair, put on some CC cream and deodorant, and then get to work. It’s a small effort that makes a big difference.

Talk To Someone

One of the biggest things I didn’t realize about working from home is just how lonely it can be.

You are by yourself all day and unless you have clients who love phone calls, most of your correspondence will primarily be done through email. It’s important to talk to someone; anyone. Make time to pick up the phone and call a relative or an old friend. Schedule calls with people in your network so you don’t lose your conversation skills.

I realized a change in myself probably around my second or third year of freelancing, where I would struggle with conversation because I just wasn’t having any. I’d either talk too long or too fast, have difficulty forming sentences, and just felt awkward. This is not me.

Now I talk to everyone.

I am not shy when it comes to conversation and make an effort to have a casual chat with just about anybody I come into contact with throughout the day. That’s people I pass by when I’m walking the dogs, the barista at Alfred’s, Anthony who does my nails at Olive & June, Mary who delivers our mail… AN-Y-BOD-Y.

Get Out of the House

How many of you working from home and reading this typically don’t leave your house during the workweek? 🙋 I get it.

Your home is your office and your office is your home, but it’s still important to get out of the house every once in a while. Keep yourself active and engaged with things happening in your community so you can get out of your PJs, talk to somebody, and enjoy those office hours! (You like what I did there?)

It’s important to get outside and break away from work so you can actually stay engaged in work.

When I spend hours on my computer without any breaks my mind becomes fatigued, and I become less productive. So I’ll take the dogs for a longer walk, do a workout class on my balcony, or take my laptop to the coffee shop down the road and just take in a bit of new scenery to help adjust my internal boss mode.

So if you’re feeling uninspired or having trouble getting anything done, give yourself a break and get out.

About the author: Audrey Adair is a seasoned freelance communications professional and founder of The Scope, a platform providing resources and community to freelancers and the self-employed. Connect with The Scope on Instagram and join their email list to receive your free resource, The Freelancer Starter Kit.

This story was originally published on March 5, 2019, and has since been updated.

Ask an Expert: Here Are 7 Things a Financial Expert Says to Do to Prepare for COVID-19

We’ve been spending a lot of time at Create & Cultivate HQ discussing how we can best show up for and support our community during this uncertain time. Community is at our core, and connecting with others through one-of-a-kind experiences is what we love to do. While the world has changed, our mission has not. We’re committed to helping women create and cultivate the career of their dreams, which is why we’re proud to announce our new Ask an Expert series. Starting today, we will be hosting discussions with experts, mentors, and influencers daily at 9 am,12 pm, and 3 pm PST on Instagram Live to cure your craving for community and bring you the expert advice you’ve come to know and love from C&C. Follow Create & Cultivate on Instagram, check out our Ask an Expert highlight reel for the latest schedule, and hit the countdown to get a reminder so you don’t miss out!

Photo: Courtesy of Kristin O'Keeffe Merrick

Needless to say, the coronavirus outbreak has financially impacted businesses both large and small and employees and employers alike. With the OECD cutting global economic growth projections in half, the JPMorgan Global Manufacturing Purchasing Manager’s Index (PMI) falling to its lowest level since 2009, and U.S. stocks having their worst day since the 1987 stock market crash, it’s safe to say money anxiety is at an all-time high.

To help assuage our financial fears, we tapped money expert and financial advisor Kristin O'Keeffe Merrick, a financial advisor at O'Keeffe Financial Partners,  for the first-ever installment of our Instagram Live series, Ask an Expert. She answered all our burning money questions in the wake of the coronavirus, including, how to cut unnecessary spending from your budget and how to fund your small business after you've maxed out all your credit cards.

Read on for seven things you can do right now to feel financially stable, and be sure to tune into our next Ask an Expert conversation with Jamie Lieberman, attorney and founder of Hashtag Legal, on force majeure and if you can get out of a contract due to unforeseeable circumstances, tomorrow at 9 am PST on Instagram Live. Trust us, you won’t want to miss it!

1. Take stock of your subscription services.

“If you haven’t used your Hulu subscription by day four of self-isolating, you probably don’t need it. If you’re in a cash crunch, consider canceling or putting subscriptions you’re not using right now on hold."

2. File your taxes.

“If you’re worried about a cash crunch and you might be in line to get a refund, file your taxes early. If you’re a freelancer or an entrepreneur, you might need some liquidity right now, so think about filing now to get that refund.”

3. Make an IRA contribution.

“If you have a high risk tolerance for investing, put your IRA money to work.” (Note: If you’re a first-time investor, you should seek out professional advice before taking action here.)

4. Pay off debt.

“If you’re still getting a regular paycheck, use this as an opportunity to pay off some debt and put some money into an emergency fund.”

5. Start a savings account.

“One of the silver linings is that we’re not going out and spending money on drinks/dinner/coffee. Consider moving the money that you’d normally be spending to live and enjoy your life to a savings account or an emergency fund.”

6. Create a budget.

“Think about your fixed and variable costs. Fixed costs are things that won’t go away no matter what: your rent, car insurance, utilities, mortgage, etc. To look at your variable costs, pull up you bank and/or credit card statements for the last three months, and look at how you’re spending your money. Think about where your money goes and why you can’t save money; think about all the things you can lower and ways to allocate ways to save money.”

7. Read books that can help you get more financially savvy.

“If you’re looking to get more financially savvy, there’s no better time. One of the few money books I love is You Are a Badass at Making Money. Don’t overwhelm yourself with info, but use this time to get familiar with financial terms or investment terms.”

About the Expert: Kristin O’Keeffe Merrick is a money expert and financial advisor at her family-run firm, O'Keeffe Financial Partners, based in Fairfield, NJ. Kristin has over 19 years of investment experience, having spent the first part of her career as currency trader, and serving most recently as Vice President at Morgan Stanley. She has contributed to Forbes, CNBC,NY Magazine, Girlboss, Hey Mama, My Domaine, and Coveteur. She is a frequent guest on the Today Show, the NBC Nightly News and Yahoo Finance. Kristin was also recently named as 2020 Badass 50 by InStyle Magazine.

Tune in daily at 9 am, 12 pm, and 3 pm PST, for new installments of Ask an Expert.

Follow Create & Cultivate on Instagram, check out our Ask an Expert highlight reel for the schedule, and hit the countdown to get a reminder so you don’t miss out. See you there!