Jenna Kutcher on How to Own Your Awesome, Build a Successful Biz, & Have Fun Doing It

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ABOUT THE EPISODE

Today’s guest is the incredible Jenna Kutcher—an entrepreneur, expert marketer, podcast host, educator, and mother, who just added first-time author to her resume! 

Jenna’s ticket to success was a camera she found on craigslist for $300. That purchase led to a seven figure business built on the foundation of curiosity and constant learning. She set massive goals for herself, achieved them, and now helps women redefine success, chase bolder dreams, and tackle their biggest goals. Jenna inspirez womens everyday to start profitable and sustainable businesses that they love, live life on their own terms, and capture their business freedom!  

Today Jenna and I are getting into the nitty gritty of mastering the blueprints of business, plus motherhood and entrepreneurship, growth as a leader, and how she’s helping women achieve their dreams while remaining in the present through her new book, How Are You, Really?

RESOURCES

OTHER EPISODES YOU MIGHT LIKE . . .

Revolutionizing an Untapped Market with Liz Lange, Iconic Designer & CEO of Figue

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Pietra COO, Tala Akhavan on Balancing Work, Motherhood, and Access to Female Entrepenurship

Using Technology to Drive Social Impact with AllVoices Founder, Claire Schmidt

Live from Austin Pop-Up: How to Define Goals and Rise to Your Potential with Payal Kadakia, Founder of ClassPass and Author of LifePass

What to Expect IRL at LA Conference 2022

THE DATE

Saturday, June a5, 2022

THE TIME

9:30 AM - 7:00 PM

THE  LOCATION

City Market Social House

1150 San Julian Street 

Los Angeles, CA 90015

Details

REGISTRATION

You must have a COVID-19 vaccination card or negative COVID-19 PCR test (taken within 72 hours of the event) accompanied by a government-issued photo ID for entry.

Upon check-in, you will receive your pass, schedule, and event materials for the day!

SCHEDULE

Check out the play-by-play schedule to map out your day!

WORKSHOPS

Pull out your pens and notebooks for interactive sessions designed to level up your business practices:

  • Flodesk | The Future is Email: Why Good Design Matters in Email Marketing

  • Creative Juice | Be Your Own Social Network: How to Build and Grow a Creator Business


PITCH CONTEST

Catch the Live Ink Big! Business Pitch Contest presented by Brother on the Main Stage at 4 PM, where three small businesses will pitch their business for a chance to win a $10K grant.

DIGITAL EXTENSION

A digital extension pass is included with all RSVPs! With the digital extension pass, you will be able to watch (and re-watch) all LA Conference programming. Keep an eye out on your email for details.

Pop-Up Market

MASTERCARD 

Learn all about Mastercard’s Digital Doors initiative that helps small business owners optimize their digital presence—and shop and support three small businesses while you’re at it! Featured businesses include Lot XI, HEO CeramicsParty Art Community.

Plus, don't forget to take a photo in Mastercard's interactive field of orbs! You won't want to miss this content opp!

PLYNK

Stop by Plynk's pop-up to learn how to make your money work for you through investing—whether you're just starting out or just want a simpler experience, Plynk is your guide!

CAY SKIN

Test out the latest products from Cay Skin, skincare line by keynote speaker Winnie Harlow!

OLLY

In partnership with I Support the Girls, Olly is accepting donations of essential products that support female health to provide to women experiencing homelessness, impoverishment, or distress, allowing them to maintain dignity through hardship. Stop by and donate any of the following:

  • New and used bras in good condition. From training bras to custom made, extremely large bras all sizes of bras are accepted

  • Menstrual hygiene products—any brand or size—as long as they are individually sealed. New sealed cups are accepted a well.

  • Our biggest need which would have the most impact— Overnight maxi pads with wings.

Receive a divine feminine sacral energy reading from spiritual guide and psychic medium, Nicole Burron! Plus, shop Olly's supplements for shame-free feminine care.

BANK OF AMERICA

Check out the Start a Business advice pod, featuring takeaways from Launch House, an expert-led digital workshop series covering the key phases of launching a business. Plus, chat with Bank of America Small Business specialist for advice!

CREATIVE JUICE

Grab a new friend and take a photo at the Creative Juice photo moment!

KIN

Test out Kin Euphorics after the morning fireside chat with Kin co-founders Bella Hadid and Jen Bachelor.

WONDERFUL PISTACHIOS

Stop for an ice cream treat at the Wonderful window!

BAILEY'S

Grab a refreshing Piña-colada at the Bailey's booth and soak up some sun.

LA CROIX

Take a moment to refresh and hydrate in La Croix's lounge inspired by their new Cherry Blossom sparkling water.

Food & Beverage

BREAKFAST

Ready to eat oats served by Mush

LUNCH

Fried chicken sandwiches, caesar wraps, chickpea wraps, and vegan mac and cheez served by Tindle.

SNACKS

Enjoy assorted snacks by Milk, Eclipse, Partake Foods, Smart Sweets, Booskies Cookies, Spiritual Almond, PeaTos, Daily Crunch Snacks, Whisps, Skinny Dipped, NibMor, HighKey, CanDo, and Moon Cheese.

BEVERAGES 

Stay hydrated and caffeinated! We’ll be serving Stumptown, Health-Aid, Icelandic, and LaCroix.

HAPPY HOUR 

Raise a glass and cheers to your new network with Alani Nu, Goldthread, Astral, Red Saint, SLIQ, Kasama Rum, Kin Euphorics, and The Pale Wine.

ANY ALLERGIES OR DIETARY RESTRICTIONS? 

We recommend that you BYO lunch and snacks to the conference. We try our best to accommodate attendees with allergies and/or dietary restrictions, but it’s best to provide your own.

GIFT BAGS

Don't forget to grab your gift bag filled with goodies before you leave!

Other Need to Knows

There are no charging stations on-site so please come prepared with a fully charged phone or a charger with extra juice to be set up for success all day.  

Parents’ Room 

We have a dedicated parents’ room for breastfeeding, pumping, and feeding located by the restroom. 

Need Help? 

If you need assistance, we’re happy to help. Please email hello@createcultivate.com ahead of the event with any needs that you have on-site so we can assist with any additional needs before the event. Just lookout for the friendly faces wearing pink C&C shirts!

More Questions?

Please visit our FAQs page for more information about the event.

Get prepped ahead of the summit and stay tuned for updates by following along on our social at @createcultivate and use the hashtag #createcultivate to keep in touch!

Porn: How this Brand is Putting Women on Top

Ladies, are you ready to take your sexual journey into your own hands? No pun intended! Ethical porn may just be what you need to build confidence in your sexual wellness endeavors.

Sexual wellness and porn, you ask? Yes, porn! As with any taboo subject, there are many misconceptions around the word “porn” alone. There’s a negative stigma that floats around the idea of watching porn, and when you look into what the mainstream industry is consistently producing, those thoughts are often validated. However 90% of people watch porn, and porn was ranked the #1 resource to learn about sex, yet 60% of women remain dissatisfied with their sex lives. This means one thing: people are watching porn but it’s not helping them have great sex. Porn can be more than fantasy, but also a tool to learn from. That’s where afterglow wants to step in.

afterglow’s mission is simple: to help more people have great sex. Founder and CEO Lilly Sparks built the membership-based community and sexual educational website to merge porn and sexual wellness. Afterglow hosts a content library of videos, exercises, and articles that guide users into deeper intimacy with themselves or their partners. Sparks set out to create porn that showcases the sex she really wants to have. Which is hot, realistic and relatable. 

✨ Exclusive! Activate a free 7-day trial membership to afterglow with code XOCREATE ✨

Sexual wellness is the fastest growing sector in the wellness category. Statista estimates the market size of the sexual wellness market to reach $37.2 billion dollars by 2023. “Watching porn is highly connected to self-love and orgasms, which have been proven to be good for our physical & mental health and to even make us better partners,” Sparks shares. But lack of information might just be the biggest barrier between people and their sexual wellness. 

Women have been taught that the pursuit and exploration of pleasure is lewd.  Certified sex coach Gigi Engle shares that the disconnect sits with society’s majority attitude towards human sexuality. We all have it, but there’s often nowhere to turn for proper education. We work with what we have access to, which is porn. That said, “we have to have conversations that speak to our ability to center safety and pleasure; and normalizing sex work as a consumer-driven industry where neither consumer nor provider should hold shame,” licensed clinical Psychotherapist and performer Jet Setting Jasmine chimes in. 

Your relationship with porn is yours, but the first step of working toward self love is to learn about your body and understand what makes you feel good.  Which is why afterglow’s mission goes beyond producing porn— they’ve built an incredible online universe where erotic films are made by women, for everyone's enjoyment. As afterglow puts it, “where experiencing guided masturbations and learning partner exercises are as normal as reading the morning paper.”

Their content stands out because it shows the reality of having sex. “[On afterglow] Watching porn can be a great way to explore fantasies, learn about what turns us on, and prioritizes our pleasure. It can even make us better partners, depending on how we consume it,” they encourage. 

In order to do this though, Lilly and her team still have to face the challenges of running a porn company head on. As a disruptive brand builder, she’s helping shift the adult media paradigm by breaking down the unfair and taboo stigma and working through censorship (ever see the 🌽emoji on social media?). 

“The porn industry has more female executives running the show than Fortune 500 companies do. The adult industry has seen a huge shift in the past 20 years with many old industry vets retiring or selling their companies and being replaced by young up-and-comers — many of whom are women. There’s Bree Mills, the Chief Creative Officer at AdultTime, Erika Lust, a pioneer of feminist porn, and Kelly Holland at Penthouse Global Media. There’s Shine Louise Houston at PinkLabel.tv,” Sparks adds. afterglow is following the lead with their mission to create a space that is both positive adult media and contributes to sexual wellness. 

Convinced to ditch mainstream for content that’s made just for you? Sign up now for afterglow’s guided masturbations, partner exercises, and even behind-the-scenes content. You pay for what you want to watch and cater the content to your desires. Creating an account is easy as 1, 2, 3, with monthly fees at levels that work best for you. Content creators to the site also get a free month to make sure it is a space they feel comfortable contributing to. As for you, if you’re ready to log on, cozy up to an exciting evening of putting your wants and needs first. It’s afterglow’s hope that you’ll feel more confident in telling your partners what you want and need—and of course, loving yourself. 

How to Stay Open to Life's Invitations & Make Your Dreams a Reality with Kamie Crawford


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ABOUT THE EPISODE

The former Miss Teen USA winner chose an unconventional path by pursuing a career in TV after graduating college. After years of local gigs and a few bouts of doubt, her hard work finally paid off. Now, the creator and model works alongside Nev Schulman, with her signature red flag and unfiltered expressions, broadening Catfish’s narrative from poking holes in online dating tales, to finding compassion and understanding for others.

She’s also the host of her own podcast, Relationsh*it, and most recently was named Sports Illustrated’s swimsuit Rookie for May!

I’m so so excited to have Kamie on WorkParty today to talk about trusting your gut, following intuition, and making things happen. From mindset to confidence, she has the best advice for following your dreams.

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THIS EPISODE IS BROUGHT TO YOU BY...

  • Shopify | Go to shopify.com/party, ALL LOWERCASE, for a FREE 14-day trial and get full access to Shopify’s entire suite of features.

  • Nuuly | Just go to nuuly.com and enter the code PARTY 10 to sign up and get $10 off your first month.

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OTHER EPISODES YOU MIGHT LIKE . . .

Revolutionizing an Untapped Market with Liz Lange, Iconic Designer & CEO of Figue

Introducing Create & Cultivate's New CEO, Kate Spies!

Pietra COO, Tala Akhavan on Balancing Work, Motherhood, and Access to Female Entrepenurship

Using Technology to Drive Social Impact with AllVoices Founder, Claire Schmidt

Live from Austin Pop-Up: How to Define Goals and Rise to Your Potential with Payal Kadakia, Founder of ClassPass and Author of LifePass


Making Innovation Personal with Ashleigh Hinde, Founder & CEO of WALDO


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ABOUT THE EPISODE

When Ashleigh Hinde launched WALDO as an ambitious 28-year-old, she had one goal: disrupt the eye care industry and make eye care an essential part of everyday life. She founded WALDO as an innovative, global e-commerce company that would champion positive vision for all through accessible, high quality products and trustworthy expert service with a human centric customer experience. Today, the brand sells daily contact lenses and other eye care products without the price tag and hassle.

As the granddaughter of acclaimed South African wildlife photographer, Gerald Hinde, as well as an avid wildlife photographer herself, Ashleigh understood the role our eyes play in how we see the world. She began wearing contacts at 11 years old and after nearly two decades, spent across three continents, grew frustrated with the quality of and massive markups on contact lenses sold by large pharmaceutical companies. 

She launched WALDO from a simple need: she needed to order more contacts but found the process complicated, confusing and expensive. So, inspired to drive innovation in the industry, she dove head first into the world of entrepreneurship to make eye care both personal and exciting.

On this episode of WorkParty, find out how Ashleigh made the leap to entrepreneurship after years in the corporate world, and how she’s on a mission to end avoidable blindness, one lens at a time.

IN THIS EPISODE WE DISCUSS

  • Her upbringing and how it inspired her to create WALDO

  • Fundraising challenges and strategies for healthcare startups

  • Advice for founders who are struggling in the early stages

  • The importance of a feedback loop in product development

  • Why your value proposition should be short and sweet

  • Building a human-centric brand that is easy to understand

  • Preventing avoidable blindness one lens at a time (the world's leading disability)

  • How to incorporate philanthropic endeavors for your business on a low budget

  • Why your initial key hires should be a tam of mentors

  • Putting more focus on your customer acquisition costs

RESOURCES

THIS EPISODE IS BROUGHT TO YOU BY...

  • Shopify |  Go to shopify.com/party for a FREE 14-day trial and get full access to Shopify’s entire suite of features.

  • Clare | Visit Clare at www.clare.com/party to get started on your own paint projects! It’s so easy and so so fun. Use code PARTY to receive $5 off your first gallon of paint. That’s www.clare.com/party with code party for $5 off.

  • Swag.com | For 10% off – Go to Swag.com/party and use promo code PARTY10.

OTHER EPISODES YOU MIGHT LIKE . . .

Revolutionizing an Untapped Market with Liz Lange, Iconic Designer & CEO of Figue

Introducing Create & Cultivate's New CEO, Kate Spies!

Pietra COO, Tala Akhavan on Balancing Work, Motherhood, and Access to Female Entrepenurship

Using Technology to Drive Social Impact with AllVoices Founder, Claire Schmidt

Live from Austin Pop-Up: How to Define Goals and Rise to Your Potential with Payal Kadakia, Founder of ClassPass and Author of LifePass


24 Productivity Hacks From Successful Career Women

Regardless of your industry, job title, or goals, you probably have a to-do list that seems never-ending. Yet, with so many tasks vying for your attention, it can be easy to get to the end of the day and feel as though you really haven’t accomplished anything.

To help, we tapped into the brilliant minds of 24 female leaders to learn the one productivity tip that has changed their life and freed them up to work on what matters most. Try one or try them all! The real impact comes from finding what works best for you.

1.Get an Early Start

I am most productive two to three hours before my day actually starts. Even if I woke up at 8 a.m., I always found myself feeling rushed and scattered throughout the day. The moment I started waking up two to three hours earlier, it gave me the quiet time and space I needed to build out lists and goals for my day and get work done without any distractions. Even if the rest of my day turned out to be unproductive due to things outside of my control, having those hours in the a.m. within my control has been a game-changer for my productivity. 

2. Utilize Automations

People might think that I’m a superwoman, but my real super power is utilizing automations. I started building them when I was working in Corporate America to help me and my team complete repetitive and mundane tasks more efficiently and accurately.

As a solopreneur and consultant, I've integrated bots and automations whenever and wherever possible for the things I don't like doing and don't want to spend my time doing. I love using automation software like IFTTT for my emails, social media posts, contact forms, automating responses, and beyond. Specifically, it has been a game-changer for managing my calendar and my emails. 

3. Focus on the Big Picture

With dozens of active projects, at any given moment, across different industries, I found that the most important thing for my productivity and effectiveness has been to set aside time to take the big picture view of those projects as well as how I would like my businesses to grow.  

At least once a month, I schedule a three-hour appointment with myself! My appointments have allowed me to review the wins, challenges and forward paths on active projects. They also give me space to be intentional about my goals for my companies, and not only business growth, but also how we can contribute to our communities and foster equity, diversity, and inclusion.

4. Do Your Most Important Task First

Learning about Daniel Pink's "Most Important Task" has been a game changer for me. The idea is that you pick one most important task for the day, and do that first thing in the morning. Particularly during this COVID work-from-home era, distraction is so prevalent that it's tempting to dig into the easiest task when I sit down to work. This isn't, however, always the most important task. 

Now, I pause before I go to bed at night and write tomorrow's most important task on an index card. I put that card on my computer, and that's the first thing I do when I sit down to work.

5. Prioritize Tasks With High ROI

Focus first on the tasks with high return of investment (ROI). This simple philosophy governs how you would invest your money, and you can do the same thing with your time. Focusing on tasks that give you high returns, like automating processes, will allow you to reinvest your time and energy to give you even more "bang for your buck" so to speak.

When I first started my company, it was just me at my kitchen table doing everything from product design, finding manufacturing partners, branding, photographing, setting up my e-commerce site, emailing and social marketing, etc. I learned to focus on tasks with high ROI first as a matter of survival. I'm a former product manager, so I learned early on the importance of prioritizing tasks. Between having my priority list and focusing on tasks with high ROI, I was able to get the company off the ground and find the product/market fit I needed in order to be able to start hiring.

6. Practice Breathing Exercises

While I like meditation and think it does a lot of good, personally, I’ve been an adherent of practicing pranayama (breathing exercises for relaxation and focus) daily for years. I find that pranayama is more effective at clearing your mind and preventing your emotions from interfering with your decision-making.

Managing my team remotely, while staying inside during quarantine, I’ve noticed that people have started paying much more attention to their inner state. In fact, I feel like our awareness and attitude towards mental health is experiencing an important global shift overall. 

7. Meditate in the Morning

The first thing I used to do in the morning, even before getting out of bed, was to check my emails and other notifications. I found myself getting stressed and overwhelmed from the moment I woke up, and this set the tone for the rest of my day. 

Now, I disable my alarm and immediately hop into a 10-minute morning meditation using the Insight Timer app. A daily 10-minute morning meditation in bed has never asked too much of me in terms of my time and effort. This habit kicks off my day with grounded and peaceful energy which has actually helped me be more productive at work.

8. Plan Your Day the Night Before

After having kids, my mornings felt hectic and disorganized. So, I plan my week on Sunday evenings, and then each weeknight, I review and prepare for the next day. I’ve found it game changing to review the next day’s activities, identify priorities and pack up any items the night before.

When I wake up the next morning, I feel organized and ready to start the day. It helps to save time and also allows us a little extra time for the unexpected things that can happen in the morning. 

9. Practice Essentialism

I practice Essentialism: it is the rigorous prioritization of only the most essential projects in my business. Any business opportunity that does not forward my three priorities for the quarter gets deprioritized or delegated. 

When I was experiencing entrepreneurial scatterbrain, I quickly pivoted to Essentialism which increased my focus and my bottom line. When I coach female executives and leaders, the first practice is to the three most essential business priorities to communicate to their team and three other essential life priorities to communicate to their family and manager. The process of choosing which three initiatives to prioritize in and of itself is clarifying and strategic. 

10. Take Short Breaks Often

I started taking breaks every two hours even if it was just for 10 minutes. I used to work non-stop with little breaks thinking I could get more done. The problem was most days I was working 12 or more hours resulting in major burn out. Taking short breaks every two hours has been a game-changer because it allows me to rest my eyes, take a few deep breaths, or get a snack, giving me a needed boost.

11. Utilize Gmail Tools

It is a combo of two simple Gmail tools: the scheduled send and the snooze. I'm a very action-oriented person. and if I don't take action quickly, things can fall by the wayside. The scheduled send allows me to write that followup email ASAP after the call, but plan it to go out at a time that is appropriate. The snooze feature is a fantastic way to not let emails get lost in your inbox and even let you file them away and pop up when you need a reminder.  

It has been a staple of my work to stay organized, on top of my work, and feel confident that I'm working on the right pieces at the right time. There is very little that makes me feel worse than accomplishing something, feeling great, and then realizing that I had missed much more impactful and bigger priorities on my plate.

12. Force Yourself to Brain Dump 

Before diving into anything that requires creativity or thoughtfulness, I put a four-minute timer on the clock to free write about it. I force myself to use the entire four minutes and just write whatever comes to mind. Lots of it is gibberish, but quickly, once I get through that, I end up surfacing thoughts and ideas I otherwise wouldn't have if I had just dove right in.

I am a speed demon and a task master. I grew up in start-up land, so "done today is better than perfect next month" has been the name of my game. I think it's a strength of mine, but it also lends itself to multi-tasking which just isn't productive. By spending four minutes to slow down and just think about this one task, I'm able to speed up in the end because my ideas are much more developed and baked.

13. Start With Delegation

Start your week with delegation instead of action item overwhelm. As you write out your to-do list for the week, think critically about every item on the list and if it is critical that you be the one doing it. If you don't have a team to help absorb tasks, look into virtual assistants and interns that can take over your more time consuming, recurring tasks. This will leave you with more time and energy to focus on important tasks that relate directly to your big picture strategy.

This has been revolutionary for my business by giving me back time and mental space to focus on strategy and prioritize tasks that directly result in forward movement. Delegation has directly led to increased revenue by allowing me more capacity to take on additional clients.

14. Invest in a Meditation Practice

Daily meditation has transformed my life and allowed me to be more focused, more calm and able to get much more done. I started meditation because I have ADD which, as an entrepreneur and creative director, is both my superpower and my achilles heel. I draw a lot of creativity from my natural energy but it can leave me scattered as well. 

Implementing a meditation practice has allowed me to slow down and approach my work with calm intention. It is a practice that must be cultivated constantly but it has been worth the investment in time because it ultimately saves time when I am not rushed or forgetful.

15. Walk and Jot

I call it the Walk and Jot. I am sure it is not the formal name, but for me, it stands for walking and dictating the majority of my writing work into my phone. 

It started by happenstance; as a field reporter, I was always running from story to story and needed to write in-depth articles on the go. I found dictating my first draft into my phone, not only saved time, but it allowed for a better free flow of thoughts to shine through. Now, most mornings I walk and dictate into my phone pieces and creative inspiration that I am working on. First drafts are always hard to get on paper, but this way, I don't waste time thinking of the perfect word. This process has enhanced creativity, time management, and productivity all at the same time.

16. Prepare Well For Meeting Someone New

When meeting someone new, prepare well; the conversation will feel more like a second than a first.

Time and attention are precious, and meeting fatigue is a very real thing. When you're meeting new people, it can be exhausting to spend 15 minutes on each person's backstory, and you'll find your 30-minute meeting is over before it feels like it really began. When I meet with someone, I want to be able to jump right into why we're connecting instead of spending the majority of the conversation telling each other things that would surface in a quick internet search. I do a lot of research before I meet with people: I look at their LinkedIn, what they’re posting and engaging with on social media, things they’ve written, and recent news about them or their company to get up to speed on what’s out there. You might find a mutual friend or something you have in common and be able to connect on a deeper level.

17. Devote Time to Critical Tasks

Blocking at least one 90 minutes session in my schedule per day to devote time on the most critical task has been a game-changer for me. I've implemented this new productivity habit as I used to feel overwhelmed by never-ending to-do-lists, and I was always juggling multiple things. On the contrary, multitasking actually slowed me down and hindered me from achieving something that really mattered. During this 90-minute session, I am laser-focused and able to finish a project ahead of schedule.

18. Utilize Asana

I use Asana to project manage all my tasks, both for personal and work. At any time I can be planning 3 or more events, so each event has its own project with sub tasks. I can easily share the tasks, communicate with people I work with, and everything is tracked. I have all the tasks archived for years of events!

19. Create a “One Day” List

I created a “One Day” list : a place for me to put all of the great ideas that I wanted to do “one day.” Every few weeks, items from this list graduate to my actual priority list. I am an idea person which can be a huge distraction because working on a ton of ideas means you don't make meaningful progress on any. Having a place to store the potential distractions allows me to stay focused on my priorities while still capturing the new directions.

20. Focus on 1-3 Big Tasks a Day

I only focus on 1-3 big tasks a day. I used to have a never ending to-do list, but instead of writing out a million things for each day I only focus on 1-3 big things. It's been a game-changer for me because I am pretty much a full-time mom running two businaesses and have very few hours a day to get things done.

I had to figure out a better system to feel less overwhelmed and also help me feel like I've actually accomplished something. Sometimes I also write a "done" list at the end of the day rather than "to-do" list which feels like I accomplished even more - even if it's simple tasks like ordering more business cards.

21. Remove the Pressure to be Productive

The more I remove the pressure to be productive, focus on my biggest priorities, and trust that I'm moving at the right pace, the more productive I become.

Putting pressure on myself left me feeling rushed and behind like there was never enough time to get things done. By shifting my energy to trust that everything will get done and to focus on what's actually important, I can go through my day with more ease while still moving forward in a meaningful way.

22. Be Aware of Your Level of Energy

The most valuable thing I've learned is to build awareness around my level of energy in different domains and consistently take tiny steps to replenish it throughout the day.

I started doing this after doing research for a client. As a coach, I'm always trying to understand what's best for those I serve. When I tried it for myself, it was life-changing! It allows me to feel much more present and intentional with everything I do which means cutting out distractions and therefore working much more efficiently. In addition, it's a perfect way to feel aligned with my values of positivity, simplicity, growth, and challenge. 

23. Utilize Time Blocking

I am a firm believer in time blocking my calendar for both work and personal tasks. Scheduling chunks of time helps me to keep focused during tasks and block out distractions. This ensures I don’t spend too much time on one thing and can get to everything I need in a day to feel productive. 

You can also easily get into a routine with daily time blocks and better manage your time as you learn how much time it takes to get certain tasks done. Calls are at my desk in the morning, all meetings are made mid-day, and afternoons are spent with branding opportunities and catching up with the team.

24. Try the 33-Minute Trick

The most legendary, crazy, prolific, productive copywriter of the twentieth century, Eugene Schwartz, would set a timer on his desk for 33 minutes and 33 seconds. During that time, the only thing he could do was the task at hand.

This 33 minute trick really forces you to focus on what you're doing by—removing any and all distractions—and breaks up your day into digestible chunks. Plus, it turns out to be a perfect nugget of time pressure: long enough to get something very meaningful done but not so long that it feels like a chore. 

About the Author: All womxn featured in this article are members of Dreamers & Doers, a private collective for extraordinary entrepreneurial womxn supporting one another in achieving audacious dreams. Dreamers & Doers mission is to catalyze the success of womxn leaders and their ventures through community and mutual support.

MORE ON THE BLOG

How to Make Intentional Career Moves with Jyothi Rao, CEO of Intermix


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ABOUT THE EPISODE

After graduating from college, Jyothi Rao joined Gap Inc., where she spent 16 years climbing the ladder, serving the company in different roles. From there, she moved along to become Executive Vice President and General Manager of Gilt.com—where she was instrumental in growing the business into a leading digital fashion site. 

Now, she’s CEO of INTERMIX, and successfully led the luxury women’s brand transformation into the leading omnichannel fashion boutique that it’s known as today.

Jyothi is joining WorkParty today to chat about all things career growth—she’s sharing the details of her journey climbing the corporate ranks, what it means to make intentional career moves, and the importance of establishing a positive work culture that fosters growth. Plus, the strategies that set Intermix apart from the rest—and advice for small businesses to do the same.

IN THIS EPISODE WE DISCUSS

  • Her experience climbing the corporate ladder at Gap's portfolio brands for 16+ years

  • Merging the gap between the retail shopping experience and the digital world

  • How to strategize your career moves to learn as much as possible and grow your toolkit

  • Why "playing for the long game" is essential to achieving maximum success

  • The importance of setting goals for not only the company but each employee as well

  • Her guiding principle: Never stop learning!

  • Why you should stop saying "out with the old, in with new"

  • Female empowerment and it's role in INTERMIX's brand DNA

  • The progress and future plans pertaining to sustainable fashion

RESOURCES

OTHER EPISODES YOU MIGHT LIKE . . .

Revolutionizing an Untapped Market with Liz Lange, Iconic Designer & CEO of Figue

Introducing Create & Cultivate's New CEO, Kate Spies!

Pietra COO, Tala Akhavan on Balancing Work, Motherhood, and Access to Female Entrepenurship

Using Technology to Drive Social Impact with AllVoices Founder, Claire Schmidt

Live from Austin Pop-Up: How to Define Goals and Rise to Your Potential with Payal Kadakia, Founder of ClassPass and Author of LifePass

THIS EPISODE IS BROUGHT TO YOU BY...



How to Get What You Want with Author, Coach, and Podcast Host Julie Solomon

ABOUT THE EPISODE

For more than fifteen years, Julie Solomon has been empowering lives—including her own.  Host of The Influencer Podcast, Julie, has launched several successful online programs and masterminds, including Pitch It Perfect, The Influencer Academy, and SHINE Mastermind. She helps women turn messages into movements and empowers entrepreneurs to grow their influence and impact.  

Julie also made her debut as an author just a few weeks ago with her book titled “Get What You Want: How to Go from unseen to Unstoppable.” Filled with actionable steps and easy exercises, Get What You Want offers a no-nonsense, eye-opening path that enables you to leverage your power and influence. On this episode of WorkParty, Julie dives into her tried and true strategies for unlocking potential and finally getting what you really want.

RESOURCES

To join the WorkParty click HERE
To connect with Julie Solomon click HERE
To connect with Jaclyn Johnson click HERE
To learn more about Get What You Want click HERE
To follow along with Create & Cultivate click HERE
To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

IN THIS EPISODE WE DISCUSS...

The moment that led Julie down a path of pushing doubt aside and accomplishing the impossible

The point she realized her learnings and own growth could be used to help others 

Outdated ideas women should leave behind if they want to truly grow

How realizing and coming to terms with our origin story helps identify and overcome the systems that hold us back

Exercises or steps that can help someone pinpoint or breakdown their origin story

Advice for overcoming limiting beliefs

Julie's 3 tools for freedom

OTHER EPISODES YOU MIGHT LIKE . . .

Revolutionizing an Untapped Market with Liz Lange, Iconic Designer & CEO of Figue

Introducing Create & Cultivate's New CEO, Kate Spies!

Pietra COO, Tala Akhavan on Balancing Work, Motherhood, and Access to Female Entrepenurship

Using Technology to Drive Social Impact with AllVoices Founder, Claire Schmidt

Live from Austin Pop-Up: How to Define Goals and Rise to Your Potential with Payal Kadakia, Founder of ClassPass and Author of LifePass

THIS EPISODE IS BROUGHT TO YOU BY...

Demystifying the Digital Frontier with Sherri Haymond, EVP of Digital Partnerships at Mastercard

Money talks, and so do we! In this special 5-part WorkParty Money Moves series, Jaclyn Johnson is taping the best and brightest minds in the finance world to find answers to your most-asked money and finances. Whether it's learning how to build generational wealth, strengthen your financial future as an entrepreneur, or perfect your pitch, our experts have you covered. This is our last episode of the season—stay tuned for more Money Moves episodes this summer!

ABOUT THE EPISODE

You’ve probably heard the term “Cash is king.” But in today’s world, cash is on the way out, and the digital technologies that are replacing are transforming the very nature, capabilities and meaning of money. It’s up to the tech and payments industries to build the framework for companies to unlock the value of the digital economy and allow consumers to access it—and that’s exactly what Sherri Haymond and her team are doing.

As the Executive Vice President of Digital Partnerships at Mastercard, Sherri Haymond leads a unique team working with digital players large and small to create innovative, differentiated products and solutions that shape the future of commerce.

As our world becomes borderless and even more digitally connected, Sherri and her team keep a pulse on the market to ensure Mastercard delivers relevant, impactful and industry-leading capabilities. Through a consultative approach, they enable partners around the globe to build best-in-class solutions tapping Mastercard technology and deliver them at scale. Inspired by Mastercard’s long standing focus on inclusive growth, Sherri is passionate about working hand in hand with mission-aligned companies to solve real-world problems for people and businesses around the world.


LISTEN TO THE EPISODE

RESOURCES

• To join the WorkParty click HERE
• To connect with Sherri Haymond click HERE
• To connect with Jaclyn Johnson click HERE
• To follow along with Create & Cultivate click HERE
• To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

IN THIS EPISODE WE DISCUSS . . .

The basics of blockchain technology

How businesses are using blockchain and what those transactions might look like

The benefits of digital payments for consumers and businesses

Some of the biggest challenges businesses face in the current and future digital landscape

How Mastercard is reverse engineering solutions to help address those challenges

Where the most important area small businesses should be focusing their financial energy right now

Resources small businesses can seek to learn and understand more about digital commerce and stay current with the landscape

OTHER EPISODES YOU MIGHT LIKE . . .

Revolutionizing an Untapped Market with Liz Lange, Iconic Designer & CEO of Figue

Introducing Create & Cultivate's New CEO, Kate Spies!

Pietra COO, Tala Akhavan on Balancing Work, Motherhood, and Access to Female Entrepenurship

Using Technology to Drive Social Impact with AllVoices Founder, Claire Schmidt

Live from Austin Pop-Up: How to Define Goals and Rise to Your Potential with Payal Kadakia, Founder of ClassPass and Author of LifePass

THIS EPISODE IS BROUGHT TO YOU BY...

Mastercard | When women-owned small businesses thrive, we all thrive. Learn more about the tools and resources Mastercard is offering, from moving your biz online to best practices on digital security, at mastercard.com/smallbiz. Together, let’s Start Something Priceless.

How to Write a Killer Grant Proposal for Small Business

Grant proposals are similar to business plans, include many of the same elements and have the same purpose: to get that money. 

Most grants fall into three categories: federal, private, and corporate grants. There are no federal grants specifically for women, but there are private grants for women from foundations, private organizations, and businesses. 

Grantmakers usually distribute funds through Request for Proposals (RFP), concept papers or grant announcements and bidding processes. Committees read, score and make recommendations for funding. But what are they look for when allocating funds? Decisions are based on the applicant's ability to fit their idea or proposal into the grantmaker's area of interest. If your goals are not in line with the grant's goals, it is unlikely that they will fund your program or idea. 

So just as a cover letter should be tailored to the job for which you're applying, your grant application needs to be as specific as possible. Writing a competitive grant proposal takes time as well as a thorough understanding of your mission. When we're talking "free" money it's going to take a chunk of your free time. 

Here are 5 steps to ensuring you're in the running. 

1. BE MORE SPECIFIC 

We can't overstate this: Your grant proposal should be finely tailored to the organization offering the grant. For example, the Eileen Fisher Women-Owned Business Grant Program is in its 13th year and support leadership programs for women and girls, women-owned businesses and local communities. It is a grant program offering aid to women in business that are beyond the start-up phase and ready to expand their business, their potential for positive social and environmental impact. The program has very specific eligibility requirements. For example, the business must be in operation a minimum of three years, at the time of application. But is also has more nebulous requirements. Here is where you pull ahead of the pack. There are plenty of female-owned business that have been in operation three plus years. But how many of those align with the Eileen Fisher company mission and leadership practices? Nail this. 

Many grant proposals are scanned first so you need to be very clear and have sentences that stand out. Don't be over-flowery and don't try to "sound smart." Jargon is your enemy in this case. 

2. DO YOU HAVE TO START ON PAGE ONE?

No. This isn't the SAT. You can start in the middle and jump around. Or start with your strengths and work from the inside out. If there is a section of the proposal you know you can nail, begin there because it will give you the confidence to move into sections you find more intimidating. 

Some applicants like to start with the executive summary (always used in business plans) or introduction. It's the highlight reel that will help you develop an outline for the remainder of your proposal. Others like to start with the budget because numbers are easier to crunch (and more concrete) than ideas. 

Ask yourself: What are my strengths? What are my priorities? What problem am I solving? Why am I the person to solve it? 

3. THE EXECUTIVE SUMMARY IS YOUR FIRST IMPRESSION

If the cover letter is the hello hook, the executive summary is what draws the reader in and commits them to reading the rest of your proposal. It is one of the most crucial pieces of writing and it is your chance to make a powerful first impression and identify yourself clearly. So what do you need to include?

1. The business idea and mission, proposed title, the problem it solves, and why it's needed in the marketplace. 

2. Describe not only the need but objectives and deliverables as well. 

3. An overview of the key points that match the funder's interest. (Refer to earlier point about the Eileen Fisher grant.)

4. How much the total project will cost. 

5. Keep it at one page. 

6. Make sure to thank the funder for consideration. 

The committees that read grant proposals for a living know when details have been thought out and when they haven't. 

4. MAKE YOUR OBJECTIVES SMART

Use the acronym SMART when developing your key objectives to make sure you're on-track. 

S - Specific
M - measurable
A - Action oriented
R - Realistic
T - Time oriented

5. REACH OUT TO A FORMER AWARDEE 

If you're really stuck most grant programs make former winners public. If you want advice reach out to a company that received funding and ask for guidance. They may be willing to offer it to you, they may not. But if you ask for a 30 minute coffee or phone call and the request is granted, well, you're one step closer to writing a killer proposal. 

Remember: this is a complicated and long process. These suggestions are the tip of the iceberg. One of the most important things you can do is give yourself ample time to complete the proposal. As well as give someone you trust ample time to review it. 

It can be a game-changer to have someone validate your work, but there's no such thing as easy money. 

More from our blog:

Turning Obstacles Into Opportunities with Filmmaker, Digital Creator & Brand Expert, Renae Bluitt

LISTEN TO THE EPISODE

ABOUT THE EPISODE

Today’s guest is a filmmaker, digital content creator, and branding expert, who serves as an advocate for Black women’s accurate representation in the media. With over a decade of experience, she’s gained valuable insight into Black women entrepreneur’s narratives — a passion that she channeled into her cinematic debut. Renae Bluitt is the executive producer and creative director of “She Did That”— a documentary that explores the passionate pursuits of Black women and their journeys as entrepreneurs. 

The film offers an intimate peek inside the truths, trials, and triumphs of Black women building brands and their legacies. She Did That premiered at the ESSENCE Music Festival and is currently streaming on Amazon Prime Video. 

Renae sought to spotlight the drive that Black women use to turn their obstacles into opportunities and passions into profit. Now, with her podcast of the same name, Renae continues to inspire the next generation of change agents with the stories of inspiring women. 

On this episode of Workparty I’m so excited to chat with Renae about her experience as a filmmaker, entrepreneurship and the funding gap for women of color, and her tried and true strategy to overcome fear. 

IN THIS EPISODE WE DISCUSS:

  • How her storytelling skills and PR background laid the foundation for her career

  • How to turn an obstacle into an opportunity when you hit your burnout threshold

  • Creating a runway to transition from a corporate 9-to-5 into entrepreneurship

  • The power of saying no, when to set boundaries, and how to honor your values

  • Why not all money is good money, and how to be selective with your projects

  • Her journey being one of the first bloggers to share the stories of other Black women

  • Why ‘ignorance is bliss’ was an advantage when producing her She Did That the film

  • The importance of working on projects in service to a greater cause than yourself

  • Why entrepreneurship is the path to freedom in life and how to release your limitations

  • What strategy she uses to overcome fear and continue pushing forward

RESOURCES

To join the WorkParty click HERE
To connect with Renae Bluitt click HERE
To connect with Jaclyn Johnson click HERE
To learn more about She Did That Film click HERE
To learn more about She Did That Podcast click HERE
To follow along with Create & Cultivate click HERE
To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

OTHER EPISODES YOU MIGHT LIKE . . .

Revolutionizing an Untapped Market with Liz Lange, Iconic Designer & CEO of Figue

Introducing Create & Cultivate's New CEO, Kate Spies!

Pietra COO, Tala Akhavan on Balancing Work, Motherhood, and Access to Female Entrepenurship

Using Technology to Drive Social Impact with AllVoices Founder, Claire Schmidt

Live from Austin Pop-Up: How to Define Goals and Rise to Your Potential with Payal Kadakia, Founder of ClassPass and Author of LifePass

THIS EPISODE IS BROUGHT TO YOU BY...

How to Build Generational Wealth with Financial Expert Nicole Lapin

Money talks, and so do we! In this special 5-part WorkParty Money Moves series, Jaclyn Johnson is taping the best and brightest minds in the finance world to find answers to your most-asked money and finances. Whether it's learning how to build generational wealth, strengthen your financial future as an entrepreneur, or perfect your pitch, our experts have you covered. New episodes go live every Friday, so be sure to follow WorkParty wherever you listen to podcasts and never miss an episode! 

ABOUT THE EPISODE

If you’re a business owner or entrepreneur who wants to start being intentional with your time and money, then it's time to start thinking about generational wealth. At the end of it all, you get to create something larger than yourself that leaves a legacy behind for future generations—whether that be in your lifetime or beyond.  

Nicole Lapin is a best selling author, podcast host, and the only finance expert you don’t need a dictionary to understand. She disrupted the traditionally male-dominated and boring finance space by offering actionable advice. On this episode of WorkParty, Nicole covers how you can begin building and preserving your generational wealth. 

LISTEN TO THE EPISODE

RESOURCES

• To join the WorkParty click HERE
• To connect with Nicole Lapin click HERE
• To connect with Jaclyn Johnson click HERE
• To follow along with Create & Cultivate click HERE
• To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

IN THIS EPISODE WE DISCUSS . . .

• Solutions to bridge the generational wealth gap

• How to increase financial engagement and empowerment before wealth is passed on.

• The key to developing confidence around money.

• What successful financial planning looks like today.

• How Nicole's book is a launching point for women ready to build their wealth.


OTHER EPISODES YOU MIGHT LIKE . . .

Revolutionizing an Untapped Market with Liz Lange, Iconic Designer & CEO of Figue

Introducing Create & Cultivate's New CEO, Kate Spies!

Pietra COO, Tala Akhavan on Balancing Work, Motherhood, and Access to Female Entrepenurship

Using Technology to Drive Social Impact with AllVoices Founder, Claire Schmidt

Live from Austin Pop-Up: How to Define Goals and Rise to Your Potential with Payal Kadakia, Founder of ClassPass and Author of LifePass

THIS EPISODE IS BROUGHT TO YOU BY...

Mastercard | When women-owned small businesses thrive, we all thrive. Learn more about the tools and resources Mastercard is offering, from moving your biz online to best practices on digital security, at mastercard.com/smallbiz. Together, let’s Start Something Priceless

Mastering The Mindset with Topsie Vandenbosch, Mindset & Emotional Intelligence Coach 

ABOUT THE EPISODE:

A lot of work goes into owning and running a business. But the hard work shouldn’t end with key marketing strategies, team growth, or connecting with clients—it’s so important to go even further and work on yourself too.  Mindset is a huge part of the entrepreneurial journey but it’s often the missing piece when it comes to reaching your greatest potential.  

Thankfully, we have today’s guest who is an expert equipped with the knowledge and tools to change this narrative. I’m so excited to introduce Topsie Vandenbosch, a Leadership Mindset coach who helps women crush the negative thought patterns and behaviors that sabotage success. 

Using her foundation in mental health therapy and a passion to help others, Topsie built proven mindset and emotional intelligence strategies. Everyday she helps 6 and 7 figure entrepreneurs unearth deeper confidence and higher potential so they can scale their businesses—without spiraling. 

I’m so excited to talk to Topsie about everything from recognizing language as a tool to the mindset strategies that will launch your ideas to the next level.

IN THIS EPISODE WE DISCUSS:

  • Her upbringing, her background serving the community, and day in the life as a mindset coach.

  • How business owners can identify core values, remove limiting beliefs, and achieve their goals.

  • Leaving your ego at the door when it comes to mental health and business.

  • Combating imposter syndrome and building your business independent of other platforms.

  • Maintaining interpersonal work and business growth without feeling burnout.

  • Feeling confident and accomplished on the continuous hamster wheel that is self-development.

  • How we can slow down living in the era of instant gratification and constant connection.

  • The need to always be doing more as a high-achiever and learning how to enjoy the success.

  • How to make decisions for your business from an emotionally intelligent point of view.

Secure the Bag with Dr. Roshawnna Novellus, Founder of EnrichHER

Money talks, and so do we! In this special 5-part WorkParty Money Moves series, Jaclyn Johnson is tapping the best and brightest minds in the finance world to find answers to your most-asked money and finances. Whether it's learning how to build generational wealth, strengthen your financial future as an entrepreneur, or perfect your pitch, our experts have you covered. New episodes go live every Friday, so be sure to follow WorkParty wherever you listen to podcasts and never miss an episode! 

ABOUT THE EPISODE

A nationally recognized financial inclusion advocate and champion of mindfulness, Dr. Novellus is dedicated to deploying working capital to women and people of color to help them grow their businesses. She’s also one of the few Black women to have ever raised over $1M in venture capital.

EnrichHER fuels the fastest-growing demographics of business owners—Black women and diverse-led companies—by providing capital, coaching, and connections. They've deployed $14M in capital to diverse-owned businesses from 47 states.

On this special episode of Money Moves, Jaclyn and Dr. Novellus about all things fundraising—from overcoming the gender funding gap to securing the bag and finding the right funds for your business.

LISTEN TO THE EPISODE

RESOURCES

• To join the WorkParty click HERE
• To connect with Dr. Roshawnna Novellus click HERE
• To connect with Jaclyn Johnson click HERE
• To follow along with Create & Cultivate click HERE
• To learn more about EnrichHER click HERE
• To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

IN THIS EPISODE WE DISCUSS . . .

• The case for funding women

•The typical process for gaining funding for a new business venture

•Crucial elements everyone should include in a pitch deck when raising money

•The most common mistakes people make when raising money and how can others avoid these mistakes
• Notable trends in lending

OTHER EPISODES YOU MIGHT LIKE . . .

The Confidence Gap with Founder and President of LTK, Amber Venz Box

How to Speak Your Dreams Into Existence with Jennifer Meyer, Founder 7 Jewelry Designer

Invest in Yourself: How to Take Control of Your Financial Future with Financial Expert Dominique Broadway

Revolutionizing an Untapped Market with Liz Lange, Iconic Designer & CEO of Figue

Introducing Create & Cultivate's New CEO, Kate Spies!


THIS EPISODE IS BROUGHT TO YOU BY...

Mastercard | When women-owned small businesses thrive, we all thrive. Learn more about the tools and resources Mastercard is offering, from moving your biz online to best practices on digital security, at mastercard.com/smallbiz. Together, let’s Start Something Priceless.

Everything You Need To Know About The Metaverse With Kirin Sinha, Founder Of Illumix

ABOUT THE EPISODE

As founder, CEO, and tech lead of Illumix, an AR technology and media platform, Kirin Sinha is turning her company into a portal to the metaverse—connecting brands and consumers in the new world.  

Started in 2017 to push boundaries and elevate the quality of augmented reality in the fields of fashion, game design and film, Illumix is currently beating some of the world’s most popular mobile games, and now she’s building the metaverse for Disney. 

As one of Silicon Valley’s few minority female founders and CEOs with a technical background, Kirin and Illumix are redefining the landscape for AR technology. On this episode of WorkParty, we cover how Kirins love of dance and math influenced her career trajectory, how she built and maintains confidence, the boundaries of storytelling, and of course, the metaverse.


LISTEN TO THE EPISODE

RESOURCES

• To join the WorkParty click HERE
• To connect with Kirin click HERE
• To connect with Jaclyn Johnson click HERE
• To follow along with Create & Cultivate click HERE
• To learn more about Illumix click HERE
• To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

IN THIS EPISODE WE DISCUSS . . .

• How Kirin's interest in dance and math intersected and fueled her while growing up.

• How AR can further push the boundary of storytelling.

• Kirin's experience fundraising $13M, including funds from acclaimed director, Michael Bay.

• What the metaverse is, and what it is not.

• What it means to "meet" someone in the metaverse.

• Examples of active participation in the metaverse.

• How the metaverse with benefit entrepreneurs.

• Fostering the development of women and people of color in STEM.

OTHER EPISODES YOU MIGHT LIKE . . .

Revolutionizing an Untapped Market with Liz Lange, Iconic Designer & CEO of Figue

Introducing Create & Cultivate's New CEO, Kate Spies!

Pietra COO, Tala Akhavan on Balancing Work, Motherhood, and Access to Female Entrepenurship

Using Technology to Drive Social Impact with AllVoices Founder, Claire Schmidt

Live from Austin Pop-Up: How to Define Goals and Rise to Your Potential with Payal Kadakia, Founder of ClassPass and Author of LifePass

THIS EPISODE IS BROUGHT TO YOU BY...

Closing the Confidence Gap with Amber Venz Box, Founder of LTK

Money talks, and so do we! In this special 5-part WorkParty Money Moves series, Jaclyn Johnson is tapping the best and brightest minds in the finance world to find answers to your most-asked money and finances. Whether it's learning how to build generational wealth, strengthen your financial future as an entrepreneur, or perfect your pitch, our experts have you covered. New episodes go live every Friday, so be sure to follow WorkParty wherever you listen to podcasts and never miss an episode! 

ABOUT THE EPISODE

Over the course of a career, women may earn as much as $1 million less than their male peers. Building a business, a common path to build long-term wealth, is more difficult for women for a few reasons. Access to funding and the confidence gap are two of them. 

As the creator of social commerce platform LTK (formerly RewardStyle and LikeToKnowIt), Amber Venz Box is at the helm of the creator economy. She was recently named one of America’s richest-self made women after her company’s latest round of funding and remains one of the most successful entrepreneurs to date. But her success didn’t come without her fair share of hard work and determination. 

On this episode, Jaclyn chats with Amber about how she overcame systems and dynamics that contributed to the gender wealth gap. She also shares advice on how to gain and maintain confidence, support the future of female entrepreneurship, and how she’s working to empower businesses of all sizes. 

LISTEN TO THE EPISODE

https://open.spotify.com/episode/75dsqEIHjgqfMEOZfygTRP?si=0517ef60e3254443

RESOURCES

• To join the WorkParty click HERE
• To connect with Amber Venz Box click HERE
• To connect with Jaclyn Johnson click HERE
• To follow along with Create & Cultivate click HERE
• To learn more about LTK click HERE
• To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

IN THIS EPISODE WE DISCUSS . . .

• Amber's experience working through the gender wealth gap

• How to support the future of female entrepreneurship

• Pitching a new idea to investors

• Changing the stigma of negotiation

• A new LTK service that's supporting small businesses everywhere

OTHER EPISODES YOU MIGHT LIKE . . .

How to Speak Your Dreams Into Existence with Jennifer Meyer, Founder 7 Jewelry Designer

Invest in Yourself: How to Take Control of Your Financial Future with Financial Expert Dominique Broadway

Revolutionizing an Untapped Market with Liz Lange, Iconic Designer & CEO of Figue

Introducing Create & Cultivate's New CEO, Kate Spies!

Pietra COO, Tala Akhavan on Balancing Work, Motherhood, and Access to Female Entrepenurship

THIS EPISODE IS BROUGHT TO YOU BY...

Mastercard | When women-owned small businesses thrive, we all thrive. Learn more about the tools and resources Mastercard is offering, from moving your biz online to best practices on digital security, at mastercard.com/smallbiz. Together, let’s Start Something Priceless.

How to Be a Better Leader and Level-Up Your Career

Millennials are not only taking over the workforce, they’re quickly stepping into more and more leadership roles. In fact, a 2017 study found that the millennial leadership trajectory is as follows:

More millennials are moving into leadership roles where they can finally execute on visionary ideas and implement change that they wished those who came before them would. Despite the value millennials bring to the workforce, we’re all a work in progress, and becoming a better leader is necessary for many of the millennials who are new to the role. 

Keep these ideas in mind as you grow into your leadership position, which bodes well for your career and the organization. You may find that you garner greater respect and get more done as you learn and develop the skills necessary to manage an organization.  Read on to find out what you need to do (and ditch) to become a better leader.

Let Go of Fears

Be better: Stop second-guessing yourself.

Fear of personal failure was the number one fear in a 2016 poll of Americans. And for millennials, this fear is often masked as “imposter syndrome.” Imposter syndrome can be defined as the feeling of being inadequate, despite continued success. A whopping 70% of millennials experience this, in both work and life, but why?

“Millennials might feel impostor syndrome more as they’ve entered the workforce at a time of outrageous technological advancements and constant comparison on social media,” says Breena Kerr of The Hustle.

She continues, “Technology is growing so fast that most of us are learning something new on almost every project we work on. And that can make you feel like you don’t have the expertise you should.”

To be a better millennial leader, you must ditch the fear and find confidence in what you do, and channel that when managing employees and making decisions. Trust your intuition and your skills—this is a requirement for leaders who want to see growth and success in their position. 

Strategize Effectively

Be better: Find solutions that are effective—not just fast or easy.

A McKinsey and Company study of 80 organizations around the world, of varying sizes and industries, found that effectiveness was one of the top four attributes of a great leader.  

When you focus on being effective, rather than making decisions or problem solving based on what’s easiest or fastest, you become a stronger leader. “Often leaders assume that as long as they have ideas, a vision, and a sense of purpose, that will be enough to lead the way forward,” says David Grossman, CEO of Grossman Group. “If only it were that easy. In truth, good leaders know the importance of planning and clearly spelling out the path ahead.”

Find the best brainstorming style for you and use that to flesh out ideas fully and effectively. A simple pros and cons list may be all you need to shake out the best solutions.

Communicate

Be better: Be authoritative and flexible.

Being a leader requires great communication skills, which can be challenging for some millennials. “The real reason millennial leaders struggle to communicate doesn’t lie in their ability to have reasoned, productive exchanges with other people,” explains Kimberly Fries, a millennial communication and leadership coach. “Instead, it lies in their circumstance, the very style of their leadership, and their personality.”

She breaks it down further, explaining that this struggle with communication comes down to three things:

To combat these innate issues, focus on communicating clearly and effectively while embracing the strengths of your employees and maintaining your authority. Be flexible and willing to adapt communication skills as employees need, especially when working with a mixed generational team. For example, some employees will do better with emails and chat, while others need more in-person time; adjust for both to be a better millennial leader.

Be Authentic

Be better: Listen attentively.

In a world filled with social media, where we’re surrounded by the perception of who someone is, it’s easy to be inauthentic. Especially in a role of authority, where you want to command the respect that a leadership role commands. Yet, authenticity is critical in business. 

When you’re hyper-focused on the image you’re portraying to others, it’s hard to build true and lasting relationships that you need to be successful in business—relationships with mentors, financial advisors, and most importantly, with employees:

“Authenticity—both in business and in networking—is important for establishing reciprocal relationships with others,” says Ted Rollins, entrepreneur and founder of Valeo Groupe. “Long-term, rewarding professional partnerships don’t begin with a selfish attitude.”

When you listen and remain authentic in both your decision-making and interactions with others, you’ll be better at driving the ship. 

Start Leading

Keep these ideas in mind as you grow into your role and take steps in your career. Authenticity, effectiveness, communication, and confidence are all critical for all high-level roles—both getting and keeping them. When you work toward becoming a better leader, you boost both your career and your position within your current role. 

About the Author: Jessica Thiefels has been writing for more than 10 years and is currently a full-time writer, content marketing consultant, and business owner. She’s been featured in Forbes and Business Insider and has written for Manta, StartupNation, Glassdoor, Lifehack, and more. Follow her on Twitter @Jlsander07 and connect on LinkedIn.

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This story was published on August 29, 2017, and has since been updated.

MORE ON THE BLOG

How to Speak Your Dreams Into Existence with Jennifer Meyer, Founder & Jewelry Designer

ABOUT THE EPISODE

Owning one of the most well-known and celebrity-obsessed  fine jewelry brands was never part of Jennifer Meyer’s plan. But if you ask us, becoming a designer was definitely part of her destiny.  

After graduating with a degree in psychology, Jennifer landed an editorial job at Glamour magazine, eventually becoming a PR powerhouse for brands like Giorgio Armani and Ralph Lauren. However, after years of success something shifted. She unearthed a greater connection to her roots and decided it was time to achieve her lifelong dream of becoming a jewelry designer—a secret wish Jennifer had fostered at age 6 when her artist grandmother taught her to make jewelry. 

Jennifer leaned into her creative vision and launched a namesake jewelry brand—one that would make Jennifer Meyer a household name. On this episode of WorkParty, Jaclyn Johnson talks to Jennifer about her non-linear career path, pushing aside fear, and giving yourself permission to go for it—whatever it may be.  


LISTEN TO THE EPISODE

RESOURCES

• To join the WorkParty click HERE
• To connect with Jaclyn Johnson click HERE
• To follow along with Create & Cultivate click HERE
• To learn more about Jennifer Meyer Jewelry click HERE
• To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

IN THIS EPISODE WE DISCUSS . . .

• Jennifer's pivot from PR to successful jewelry designer.

• Pushing aside the fear to just start.

• The biggest thing young entrepreneurs should keep in mind when networking and asking questions.

• What it was like reconnecting with her roots by launching a business.

• The process of self funding a jewelry business.

OTHER EPISODES YOU MIGHT LIKE . . .

Invest in Yourself with Financial Expert Dominique Broadway

Living in the Beta Mindset with Lively CEO and Founder, Michelle Grant

Revolutionizing an Untapped Market with Liz Lange, Iconic Designer & CEO of Figue

Introducing Create & Cultivate's New CEO, Kate Spies!

Pietra COO, Tala Akhavan on Balancing Work, Motherhood, and Access to Female Entrepeneurship

THIS EPISODE IS BROUGHT TO YOU BY...

Masterclass | Get unlimited access to to EVERY Masterclass, and as a WorkParty listener, receive 15% off an annual membership. Go to masterclass.com/PARTY.

Athletic Greens | Visit athleticgreens.com/party to get a FREE 1 year supply of immune-supporting Vitamin D and 5 FREE travel packs with your first purchase.


3 Beginner-Friendly Tips to Take Product Photos at Home

Whether you’re a budding photographer hoping to hone your skills from the comfort of your own home, or a busy solopreneur in need of some killer imagery for your marketing strategy, your product photography skills have to start somewhere. 

Generally speaking, learning how to perfect the art of product photography isn’t necessarily the easiest or most affordable task. Between the many educational resources available at your fingertips credit card, and the endless list of tools you may or may not need, learning how to take product photos that engage and sell can feel…overwhelming, to say the least. 

Today, we’re sharing 3 key tips to help you learn how to take product photos right at home! Because if we’re honest, good product photography is good product photography - with the right set of skills and strategy, you’ll be able to achieve stunning photos without the addition of a brand new studio or fancy tools and props. 

(Think of those as nice-to-haves, but not have-to-haves, okay?)

#1 Pick your at-home shoot location with space and light as your determining factors

Space and light are the two most important factors of any successful product photoshoot. You don’t necessarily need a large, spacious area for your product shoot, but make sure you have a clearly-defined tabletop, nook, corner or small area (5’x5’ preferably) of your home that offers you adequate space for your set.

Ideally, the space you choose will offer plenty of natural light, and large windows. You’ll want to face your photography set up towards the window, so the sunlight hits your products while you’re shooting. This method is the easiest and most cost-effective method (thanks, sun), but it does come with a couple of limitations: a more rushed shoot schedule, and potentially the necessity of spreading your shoot out over multiple days, so you can achieve the same lighting. 

That said, we understand that not every home has *perfect* product photography lighting. If that’s the case, we recommend trying to shoot in your backyard, or in a closed, safe community area. 

Shooting outdoors (in a safe space, of course) is almost always a good idea. Direct, outdoor sunlight can help you achieve stunning product photos and unmatched vibrancy. As an example, here are three photos we shot outside, in direct sunlight!

Now, if you don’t have access to adequate natural lighting or a flexible shooting schedule, we recommend adding strobe lights to your arsenal.

Not only will strobe lights help you to achieve the lighting you need from anywhere in your home, but they’ll also allow you to shoot on your own schedule, without worrying about rushing through your shoot in order to chase the sun. We’ve included an example of product photography shot with strobe lights by our friend @dianewithonen, below!

Master the art of creative product photography with Diane Villadsen

We also included a shot by our dear friends @helenkoker

#2 Create your go-to product photography toolkit

There are a few tools and items that every product photographer needs in their kit. These items, while fairly inexpensive, will allow you to shoot many kinds of product photography with versatility and ease!

Things to add to your product photography toolkit:

  • A table - a table can serve as a great flat surface, while keeping your products and props away from the floor. Try to aim for 3’x 4’ or larger!

  • Backdrops - seamless paper, painted plywood, fabric and foam board will go a long way in your product photography journey.

    • We personally love and live by _______ seamless paper. Click here to shop!

    • For fabrics, we recommend having velvet, satin and linen on hand. Those three fabrics will get you through a multitude of shoots and seasons, and can also be draped and used as beautiful backdrops. 

  • A backdrop stand - a good backdrop stand is essential in allowing you to swap out backdrops quickly and easily. If you don’t have a backdrop stand (nor the space to store one), you can always tape your backdrop paper to a wall!

  • A reflector - You’ll want to use a whiteboard to bounce light from one light source, to the other. For product photography, you can use a small whiteboard from any local art supply store.

  • A few key blocks and props - With the right combination of props and pieces, you’ll be able to achieve practically anything. Do your best to collect some key props and objects that you can mix and use across multiple shoots and projects!

  • Eye-catching florals - flowers are always a good idea. Whether you choose to use fresh or artificial flowers (or both), they tend to pair best with, well, everything.

    • Read our floral styling tips for photography here

    • Additionally, we recommend having a good floral frog handy. This will allow you to stand your flowers up or place them precariously without worrying about them drooping, falling over, or needing to be taped. 

  • Glassware and miscellaneous objects - Homeware items like dishes, glassware, vases and paper goods can translate beautifully on camera. We love shopping from Coming Soon New York, Hay Design and Poketo, but if you’re working with a limited budget, don’t be afraid to thrift. You can find some gorgeous vintage pieces that way!

  • A manicure - Both for self care, and also in case you end up needing to serve as the hand model for your own shoot! You can also ask a friend, roommate or partner to stand in for you - just make sure whoever it is has gotten a manicure ahead of time, so you don’t have to apply heavy edits in post-production.

If you have a newer iPhone (12 or 13, ideally), you might not necessarily need to invest in an all new camera when you’re just getting started. Your iPhone will serve to take beautiful product photos. So, save up the cash to buy a camera when the time is right!

By styling things well with adequate lighting, props and pieces, you’ll be able to cut down on the amount of post-production editing. Take the time to accumulate the tools and props you need to build a solid photography foundation, and you’ll be a pro in no time. 

Pssst! We also put together a larger 2022 Set Styling Tips + Tools Guide. Click here to access it.

#3 Build out your shot list and design your set ahead of time 

We can’t stress the importance of coming to your shoot with a plan and designed set enough. Your shot list and set design go hand in hand - your shot list will help you to better understand what kind of set you need for your shoot, and a pre-planned set will allow you to feel more creatively free on the day of your shoot. 

So, the more you plan, the better! Just remember to always leave yourself room (and grace) for some of those inevitable accidents you might encounter. You never know - some of our favorite projects and shoots were perfected by an unexpected twist or two.

3 steps to help you design your first set:

  1. First, ask yourself a question: what are you shooting? Depending on the type of product and the overall vibe of the brand or shoot, you’ll want to decide on the tone and feeling of the shoot and project. Are you going for ethereal? Funky? Vibrant? Muted? 

    From there, you’ll be able to determine which props, pieces and tools might be needed for the shoot and set. 

  1. When designing a set, you’ll want to make sure your product is always the focal point of the picture. So, plan your shot list and set with a product-first mindset, but don’t be afraid to play with colors that compliment or contrast to make your product stand out!

  1. Once you’ve prepped your set, make sure to put together a shot list so that you’re prepared to batch all of your shots in one session. In your shot list, you’ll want to make note of what kinds of shots you’ll take, and include any reference photos, mockups or inspo you find! Your shot list can be built out on something as simple as a Google doc. 

Speaking of reference photos, mockups are always helpful in creating the set of your dreams. Your mockup can be as rudimentary as a simple hand sketch, or it could include inspiration and reference photos you find on Pinterest. If you’re a photoshop pro, you could even photoshop your mockup image so you have a well-defined starting point for the day of your shoot. 

#4 Okay fine, we’ve got a bonus tip 

You know, we love a good BTS. Whether BTS footage is shared via still photography or short-form video, it can be a great way to show the before, during and after of your product photography shoots! 

So, our bonus tip? While you shoot, make sure to grab some BTS footage to share on social media, or via upcoming blogs. Your audience will thank you later. 

Your at-home product photos just became a Mood. 

Not quite ready to take our word for it? Allow us to recommend two incredible photography resources made by creators, for businesses and brands of all shapes and sizes.

Learn how to create a visual proposal, and define your shoot’s creative direction with Teresa Freitas.

Master the art of creative product photography with Diane Villadsen

Creating Hero image for brands with Color Collective

Invest in Yourself with Dominique Broadway, Founder of Finances Demystified

Money talks, and so do we! In this special 5-part WorkParty Money Moves series, Jaclyn Johnson is taping the best and brightest minds in the finance world to find answers to your most-asked money and finances. Whether it's learning how to build generational wealth, strengthen your financial future as an entrepreneur, or perfect your pitch, our experts have you covered. New episodes go live every Friday, so be sure to follow WorkParty wherever you listen to podcasts and never miss an episode! 

ABOUT THE EPISODE

We’re kicking off this season of Money Moves with a financial literacy trailblazer who’s on a mission to make wealth attainable for anyone. Dominique Broadway is an award-winning personal finance expert, speaker, and founder of Finances Demystified —a platform that's demystifying money and making financial literacy accessible to everyone. 

After years of learning, practicing and implementing her own personal finance tactics, Dominique earned a Bachelor’s and Master’s degree in business and finance, which led her to landing roles at major corporate brokerage firms like UBS and Edelman. But after witnessing first hand the high barrier of entry for investing, Dominique walked away from clients investing 10 million dollars and set out to spread financial literacy. 

Since founding Finances Demystified, Dominique has been named one of the Top Financial Advisors in the United States for Millennials and continues to work passionately with young professionals, entrepreneurs and families, helping them bring their Dreams2Reality.

On this episode of WorkParty, Dominique is sharing how take control of our financial future by investing in yourself and owning your worth.

LISTEN TO THE EPISODE

RESOURCES

• To join the WorkParty click HERE
• To connect with Dominique Broadway click HERE
• To connect with Jaclyn Johnson click HERE
• To follow along with Create & Cultivate click HERE
• To learn more about Finances Demystified click HERE
• To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

IN THIS EPISODE WE DISCUSS . . .

• The importance of financial planing.

• Budgeting basics.

• Fast & simple ways to curb spending and save money.

• The biggest financial mistakes entrepreneurs make, and how to avoid them.

• Investing 101

• How to form a positive relationship with money.

• Actionable financial goal setting.

OTHER EPISODES YOU MIGHT LIKE . . .

Revolutionizing an Untapped Market with Liz Lange, Iconic Designer & CEO of Figue

Introducing Create & Cultivate's New CEO, Kate Spies!

Pietra COO, Tala Akhavan on Balancing Work, Motherhood, and Access to Female Entrepenurship

Using Technology to Drive Social Impact with AllVoices Founder, Claire Schmidt

Live from Austin Pop-Up: How to Define Goals and Rise to Your Potential with Payal Kadakia, Founder of ClassPass and Author of LifePass

THIS EPISODE IS BROUGHT TO YOU BY...

Mastercard | When women-owned small businesses thrive, we all thrive. Learn more about the tools and resources Mastercard is offering, from moving your biz online to best practices on digital security, at mastercard.com/smallbiz. Together, let’s Start Something Priceless.