It’s no secret that e-commerce has been on the rise during COVID. According to new data, the pandemic has accelerated the shift away from physical stores to digital shopping by roughly five years.

And social media has a lot to do with it.

Social purchasing was a major trend to watch before COVID-19, but the pandemic has accelerated the shift exponentially. A recent survey found that 41% of consumers are currently shopping via social media.

Not only that, but 51% of consumers say they’ll continue using in-app shopping post-COVID.

To learn more about how to jump on the trend, I’m joined by five powerhouses who have successfully harnessed the power of social media to not only grow their brands but turn a profit in the process.

Panelists:

Stephanie Liu Hjelmeseth | Blogger

Ariel Pasternak | Founder and CEO, Pineapple Collaborative

Samantha Santana | Wallpaper Artist and Owner

Claire Xue | Founder, Moodelier

Aleksandra Zee | Artist, Business Owner, and Author…

Moderator:

Drea Sobieski | Content Director, Create & Cultivate