Finding Honest Inspiration with Working Wonder: Kate Sands
Beauty and fashion blogger Katie Sands is #alwaysbeinghonest.
Beauty and fashion blogger Katie Sands is #alwaysbeinghonest. It’s why she created the hashtag-- and why her Instagram handle is @honestlykate. She’s not only living authentically, she’s creating her own future, using her platform to reflect her journey as a young woman in NYC.
Wondering how? By asking for what she wants. #WorkingWonder.
“If you want it, ask,” she’s told her 100k+ followers. “This is something I always try to live by. You’re not going to get anywhere if you don’t ask for it. What’s the worst that’s going to happen, someone will say no?”
It’s a simple concept that many of us find so hard to execute.
To find out more about Katie, her journey as a blogger, some of her fav beauty tips, and more, read on.
Let's start with the basics. What does the idea of Working Wonder mean to you?
I believe a Working Wonder is someone who can accomplish as much as they can while looking and feeling their best, especially when it comes to guiding others along the way. There are so many people out there who don’t want to share contacts or put in a good word for others, and I can never understand why. Reaching out on behalf of a friend, or even a mere acquaintance, and connecting people is so important in the world we live in and could mean so much to someone. I always admire people who have the ability to make others feel comfortable and welcomed around them.
Life is too short to have a negative attitude and make people feel less than how they should feel - a simple smile and warm personality can go a long way. That’s something I always strive for, whether I’m working or just hanging with friends. Anytime someone is overwhelmed with work, but still takes the time to reach out and make others feel good about themselves, that is a Working Wonder to me.
How has the content and inspiration you share through your HonestlyKate platforms made you feel wonderful?
There is no better feeling than seeing people react in a positive way toward HonestlyKate. I created HonestlyKate at the end of last year as a platform I could use to reflect my journey as a young woman in New York City, trying to grow and inspire as many people I could reach. I know so many people trying to pursue their dreams in the Big Apple — and let’s face it, we all want to look good whether we’re on the subway, at a job interview, or just out for the night with our closest friends, because you never know who you’ll run into. From the beginning, it’s been my goal to inspire girls to curate their own futures and let them in on my fashion and beauty secrets along the way. What better place than New York to do it all?! When I see that my goal of helping inspire women to curate their own futures is working, I get so excited and it all feels so worth it.
You mention the ‘Honestly’ in your name represents authenticity. How do you encourage women to stay authentic while creating content for their audiences?
Don’t try to be everything for everyone, just try to be something for yourself - someone that you are proud of. I try to always stay true to who I am and what I value, no matter what kind of obstacles come along the way. Being honest is what my brand is all about, but I’ll admit it can definitely be hard to not get swept up by the glamor of it all — especially as things grow and evolve. I think it’s key to surround yourself with people that really ground you and remind you of what’s truly important. Cherish those people, and don’t lose them! I always remind myself of the core reasons of why I started to blog: my love for fashion and my passion for helping people be their truest selves. As long as you’re true to yourself and your ambitions, you will always be authentic, regardless of how saturated the industry you are in is.
Don’t try to be everything for everyone, just try to be something for yourself - someone that you are proud of.
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Another important aspect of staying authentic while creating content for a particular audience is to have a clear vision. Of course, this vision can evolve, but it’s good to start with a direct message for your audience and to have a good sense of what you want your brand to showcase. Don’t be afraid to take risks in your style. Don’t be threatened by numbers of followers. Look at your engagement and find the link between what you love and what your audience wants to see or hear from you - figure out how you can relate to them, and in turn inspire them. It’s good to adapt, as long as you always come back to your true intentions and are sure it’s the right direction for you.
What is your advice for younger female entrepreneurs struggling to feel their own sense of wonder? Or, those wondering if they're on the right track?
A great piece of advice that I once received from a mentor is that it’s okay to feel stuck, or to feel like you aren’t doing enough — everyone feels that way at one point or another. And when that feeling comes, take a few steps back and ask yourself why you started doing what it is you are doing. Don’t be afraid to fall, because most of the time you will be falling in the right direction.
I also think that young entrepreneurs get stuck on this idea that everything has to be new and extremely original, and I believe that in the world we live in, authenticity is key — but it’s okay to take inspiration from the people around you and channel it to fit your own aesthetic. Once you feel more comfortable with the idea that everything doesn’t have to be extremely original and new, you can start to take the pressure off of yourself and focus that energy into putting a new spin on the things you’re passionate about.
Don’t be afraid to fall, because most of the time you will be falling in the right direction.
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Do you think there is a difference between 'beauty' and feeling 'beautiful?'
I believe the word “beauty” refers to everything on the outer layer of the self. It’s the more superficial level. Your skin, your hair, your body shape — these are all visual elements that contribute to your outer beauty. But being beautiful is something that radiates from within. When someone emanates positive energy and inspires those around them, that is beautiful. That’s what we should all strive to be and feel.
What do you hope other women feel about themselves and the concept of "beauty?"
I hope women view themselves as beautiful from within. The outer layers come later. One of my aspirations for creating HonestlyKate was to promote a positive image of what it means to be and feel beautiful, and for me, that meant using fashion and beauty to help others develop confidence within themselves. Beauty is all around us but feeling beautiful is something all women need help with at times, and that’s what I wanted to help others with.
So, speaking of beauty... we all have our own tips and tricks. We recently found out that only 20% of visible skin aging comes from the natural aging process. Mary Kay®'s TimeWise Miracle Set 3D™ helps protect your skin against the rest – what else do you incorporate into your beauty and wellness routine to combat the environmental and lifestyle stressors that contribute to premature skin aging?
Oh, there are so many things! The number one habit I’m trying to get rid of is always drinking out of a straw! I know it sounds silly, but I’ve read multiple times that it’s horrible for aging in your face. It’s just so much more fun for me to drink out of a straw than not to! Another huge tip to help combat stressors that contribute to premature aging is to take a step back or a day off. A lot of times I realize that I’m stressing over things that are so minute in the grand scheme of things. It’s easy to get carried away with the little stuff, but taking a step back really helps to ground you and recognize what’s truly important.
Working out is one way for me to de-stress. I try to break a sweat at least three times each week. It’s tough when you’re so busy, but at the end of every workout class I’m reminded of why it’s so important to get the body moving, it really does combat stress and release good endorphins. I’m also trying to cook more for myself, which can be really difficult as an influencer. There are always dinners and events with people and brands that offer such delicious food, but at times it can be overwhelming. I now know it’s okay to say “Hey, can we meet for coffee instead?” Finding the right balance is important.
When do you feel the most wonderful?
I definitely feel the most wonderful when I’m working on my non-profit, Kate’s Closet! I can’t say too much about it yet... but stay tuned. Giving and helping others, especially those who really need it, is so important to me — it’s what makes me feel like I’m having a real positive impact on the world.
Who is a woman you would consider a Working Wonder? Someone, you want to give a shout out to?
My biggest fashion Working Wonder is Patricia Fields! She single-handedly created what a New York woman should emulate in beauty, fashion, and attitude. Both in Sex and the City, and now with Younger. One of the reasons I began my blog was because of my passion for costume design, it’s something I studied in college and always had my heart set on. My whole life I acted in plays and musicals, but then I realized that fashion and beauty were two things I also wanted to focus on for my career. Patricia Fields paved the way for me (and so many others) and showed us how to marry the two. She showed us that it’s possible to be passionate about more than one thing. She never takes credit and is always behind the scenes, but I think she deserves a major applause!
We'll be featuring wonderful women paving the way in their careers as part of our new Working Wonders series with Mary Kay. Check back for more inspiration and wonderful words of wisdom.
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How These 6 Influencers Plan to Own Their 2018
New year, new...?
There are so many ways to approach resolutions. And holding yourself accountable is one surefire way to make the new year count.
So we checked in with some of our favorite bloggers and influencers to see how they're heading into 2018. From taking breaks to putting health first, they are going to make 2018 count.
The question is: what are you waiting for?
Bri Emery Is on the Path to Feelin' Good.
It sounds cliche but I am focused on my health. Less wine nights during the week, more water. take my vitamins. slow down when my body signals me to. I had a lot of health issues this year and I want to really put my health first and remember to be grateful when I’m feeling good!
Nicolette Mason Is Going to Take It Easy.
2017 was such a personally and professionally challenging year! We launched Premme, a fashion-forward plus-size clothing line, in July, and leading up to the launch and since then, it has been non stop! So my goal for 2018, honestly, is to slow down a little and take some breaks. I’m really overdue for a vacation - and am promising myself I’m going to book a real getaway ASAP!
Simply Cyn Want to Keep It Simple.
Be more organized. (ed. note: enough said.)
Kristin Ess Is Going Big.
My New Years resolution is to get Kristin Ess Hair international.
Pam Hetlinger Has Her Sights Set High.
My New Years resolution in 2018 is to continue following my dreams and doing everything I can to achieve them.
Bianca Alexa Is In Search of Balance.
Definitely to get back in shape and to have a more balanced and healthier lifestyle.
What about you? How you plan on slaying 2018? Share in the comments below.
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Take the Leap: 5 Reasons to Start Before You're "Ready"
Ready? You were born ready.
photo credit: Kelley Raye
If you are reading this post, I'm going to guess that you either:
Have a full or part time day job and are running your blogging or creative business in your free time (and possibly want to take that blog or business full time) or,
Work on your blog or creative business full time and want to take it to the next level.
If either of these guesses are true, keep reading, friend.
You are not alone. There are a LOT of people trying to do exactly what you are doing. I write this not to deter you from doing it, but to illustrate that in order to stand out and grow, you're gonna have to take action.
Here's the really great news: You have a lot of power in this situation. More than you probably realize.
And to harness that power and start allowing big things in your business and life, you have to get comfortable with being a little uncomfortable.
One thing I notice with aspiring creative business owners vs. entrepreneurs is that they are timid to take big risks. They don't want to let go of that day job for fear of struggling financially. They don't want to reach out for that big opportunity in their business for fear of being rejected (or even worse, ignored). They don't want to talk too much about their work or ask too much money for their products and services, for fear that they will turn off potential customers and clients, or won't be able to deliver on their promises.
"You have to get comfortable with being a little uncomfortable."
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See a pattern forming? Yep, it's fear. Fear of not being ready. Fear of making a big commitment without knowing the outcome. Fear of not being good enough.
Fear of struggle.
Once you can move past the fear and use your intuition--that gut feeling--to make big decisions for your business, you will find that really great things will start happening.
But what if your gut is telling you that you aren't ready to take those big leaps?
Here are my thoughts on that:
1. Spoiler: You will never be ready.
You can plan your next move for years without ever actually making the move. It's fun to plan and research, isn't it? You are learning! You are filing all that information away neatly for the day that you are finally ready to launch. So much fun!
And you're totally protected by the fort of information that you have built around yourself.
But you are trapped. You have to take action, or all that research will go to waste. You might even find that the information you gathered wasn't as helpful as what you will uncover by taking the leap and putting yourself out there.
2. You will figure it out and learn as you go.
I run a product-based business and a couple of years ago I decided to start wholesaling my products to retailers. I knew nothing about wholesale, except that it was a great way to sell more product and get fresh eyes on my work.
One night, I finally decided to start reaching out to shops, and ended up getting a really large order. It was amazing. And so stressful!
I did many things wrong, even after following all the "advice" I had found online. I got paid late and I barely made any money.
But my experience with that order helped shape my entire wholesale program as it is today.
Now? I have regular wholesale orders and the bulk of my income comes from my wholesale business. And I get paid on time!
I threw myself into it and learned from my inevitable mistakes, and now it's no biggie.
3. The money will come.
I've amazed myself at times with how quickly I can make $300 when my feet are held to the fire.
I'm not here to tell you to quit your day job tomorrow, but trust me when I say that you know how to make money on your own. Sometimes that day job (or other job-like commitment) is a financial crutch. You think you need it.
You need money, not a specific job. There are plenty of ways to make money by doing what you love.
Start figuring out ways to make up that income. Start scaling back your day job hours. Start taking back your time and devoting it to things that you really want to do. Do these things before you can rationalize it (by the way, the only rationalization you need is that you want to do it).
You might be amazed at how resourceful you are, too, when your feet are held to the fire.
4. Now is the best time to start building your experience.
The sooner you put new work out into the world and introduce it to the people that can help you grow your business, the sooner you will build a fantastic body of work.
Your work may not be the best ever the first time you create that new product, or reach out for that big brand collaboration or magazine feature. But if you do it now, and keep doing it over time while taking note of the things that weren't strong, you will improve.
If you don't look back and cringe a little at your old work, then you probably launched too late. Launch early and don’t give up on the opportunities that are important to you.
5. There's no better feeling than doing exactly what you want every day.
Several years ago, I spent most of my time doing all the things I should have been doing and only dreaming about all the things I actually wanted to do.
Now, I get to choose what I want to do most days. Being able to spend my time on things that bring me joy is one of the most empowering feelings, ever.
But you don't get to that place by sitting around waiting for it to happen to you. You have to chase it, wrangle it, overcome adversity, and ignore everyone saying "You know what you should do..."
Focus consistently on your goals, both big and small. What action will get you closer to achieving them? Do that.
And do it as soon as possible.
Casey Sibley is a Reno, Nevada based designer and writer. She writes the blog Leap Repeat, sharing her experiences in pursuing a business and life that brings her joy, and encouraging other aspiring creative entrepreneurs to lead a life by their own design, on their own terms. She also owns Casey D. Sibley Art + Design, a lifestyle brand of accessories and home goods in a colorful, modern style meant to inspire a happy life.
You can find her sharing behind the scenes snapshots of her work on Instagram, Facebook, and Twitter, and a few thoughts on leading a joyful life on Periscope @caseydsibley.
An original version of this article appeared on Blog Society.
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How Simply Cyn Is Keeping It All Together Over the Holidays
She’s got two FT jobs!
Simply Cyn and her Google Home Mini.
Need a little handsfree help this holiday season? Everyone does. Including Cynthia Andrew AKA @SimplyCyn, who is a fan of the Google Home Mini for more reasons than one. We checked in with the full time blogger and lawyer on how her Google Home Mini is helping her keep it together.
What’s your trick for staying on top of everything this holiday season?
Staying organized for me means calendaring, setting alarms/reminders and making lists.
What’s the first question you’re gonna ask your Google Home Mini?
Hey Google, can you please set the following reminders.... long list to follow.
How do you think your Google Home Mini will help you balance your two FT jobs?
It's easy to get distracted or completely absorbed in one so you have to set specific boundaries and timelines for different projects. Sometimes, I have to force myself to move away from one in order to dedicate the appropriate amount of time and energy to the other.
Google has something for everyone on your list. To see our full Google Store Gift Guide click here.
What feature of your Google Home Mini are you most excited to use and why?
I love to use the pure speaker function at night and mornings to stream music. It'll most likely just be me playing rain sounds before bedtime.
How does your Google Home Mini make your life easier?
Quick access to Google Assistant - I’m on-the-go and sometimes just need to know what’s happened with emails, my calendar, traffic or weather- it’s a real game changer.
Don't miss out, Friday to Monday Google Store is offering all kinds of holiday deals.
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How Nicolette Mason Is Taking Her Pix to the Next Level
Taking her Pix to the next level with Google Pixel 2.
Nicolette Mason and her Google Pixel 2.
With her blog, her writing career, and her new line Premme, Nicolette Mason has a lot of pics to take. And how better to capture all of her content than with Google Pixel 2, rated the #1 camera on the market?
What photos are you most excited to capture on the Google Pixel 2?
I was immediately blown away by the camera and display quality on the Google Pixel 2. The videos and photos are crystal clear and look like they were shot on professional DSLRs, and are pretty amazing in low light. Every since launching Premme, we’ve relied on our built-in phone cameras to capture IRL moments of our clothing, shooting inspiration, and getting clear photos and BTS during our campaign shoots. It’s so great to know I have the tools to capture them right in my pocket!
Can’t live without apps that you’re adding to your Google Pixel 2 right away?
This is kind of nerdy, but I really do live and die by my Google Drive. Because I work on the go so much, I need to be able to access my docs while I’m running around from one meeting (or coast) to the next. Besides that, I love VSCO for editing my pics, and also love that there are really amazing mobile versions of Photoshop available.
How does having a Google Pixel 2 make your life + work easier?
I don’t always have a free hand, but the Google Assistant really does act like an assistant in my pocket. When I’m driving or just in serious multitask mode, I can ask the Google Assistant to help me out. A big one for me is, “Hey, Google, what’s on my calendar?” or, “Hey, Google, read me my latest emails.”
What feature of the Google Pixel 2 are you most excited to use? (#1 rated smartphone camera, quick + long lasting charger, Google Assistant in your pocket)
So, the first three days I had the Google Pixel 2, I literally charged it... ONE TIME. It charges up in less than 20 minutes, so I don’t feel like I’m attached to a landline. Time is my most precious resource, lately, so anything that helps me save time is a huge win.
What’s your trick for staying on top of everything this holiday season?
I put literally EVERYTHING in my Google Calendar - from wake up times, to travel distances to meetings, to little reminders of things I need to do throughout the day. It keeps me organized and on track for all my personal and professional deadlines and commitments.
Google has something for everyone on your list. To see our full Google Gift Store Guide click here.
Don't miss out, Friday to Monday Google Store is offering all kinds of holiday deals.
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Everything You Missed from Our Create & Cultivate Style Summit with Simon Malls
We're letting you in BTS.
Mall life is the great life, if you attended the Create & Cultivate Style Summit with Simon Malls at the Houston Galleria last weekend. From @michelletakeaim sharing great social tidbits with the 300+ crowd like, “It's really important to post in real time and build a connection with your followers," to Houston-based fashion illustrator Rongrong Devoe doodling onsite for attendees, to the non-stop note-taking in Erin Condren custom #foundatsimon notebooks. We had a time.
For a better look into the festivities press play on the full recap below. Includes some Sophia Bush mic-drops.
photo credit: Becki Smith/Smith House Photo
video credit: Salt Water & Chaos
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Why Genevieve Padalecki Says the World Is a Crazy Place Right Now
But nothing can stop her.
Rocking a black "We Should All Be Feminists" tee on Saturday at Create & Cultivate Seattle, digital darling Genevieve Padalecki took to the Microsoft stage to chat all things tag, snap, story, and social.
Though the Cali-native, who now calls Texas home, admits she's relatively new to the social game, she's clearly caught onto the rules. Genevieve boasts a highly engaged audience-- woman's got a 25% engagement rate. If you're wondering what that means, know it's relatively unheard of in the blogging world.
So what does the actress (she's classically trained), blogger (of Now and Gen), mom (of three), and wife (she met husband Jared on the set of Supernatural) think about this crazy, social world we live in? We found out. From how often she posts to her thoughts on political content, you've got to read through!
You launched your blog this year and saw immediate success. As part of the launch strategy you worked with skincare brand Elemis and crashed their site with a giveaway you hosted, thats MAJOR!.... How has the transition been going from social only content to long form blogs?
It’s been really surreal! I loved working with Elemis as I actually love their products, so it felt like an organic partnership that was really natural and aligned. Also, I’m breastfeeding currently as I have a 6 month old and so I’m really cautious of beauty brands that are low chemical and more natural. We decided to host a giveaway on the blog as part of our launch strategy - my followers really love a giveaway, and it was fun to create a space for them to participate! Yes, they actually BROKE the link in bio on Instagram...we were all trying to figure out why the link wasn’t working and TONS of comments were coming in, and after a LOT of confusion we figured out that they crashed the site where the giveaway was hosted! Pretty crazy!
I enjoy creating long format content because I get to tell more of a story. Long form blogs provide a space for narrative to build and for people to go deeper...I always think of social as a “tease” and a great place to foster community, but long form blogs are a DESTINATION where you can drive people and encourage them to go deeper...which is really fun in the beauty space, because we’re always looking to discover new products...but I especially love it for some more of the emotional pieces, like blogs about parenting, or an open letter that my husband wrote to our 3 children on the blog which was really rad too. The letter really moved people and was WAY too long for a social post!
"Authenticity always wins. Be unapologetic about who you are, and have no fear."
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What’s changed the way you create content the most in the past year? Do you love it or hate it?
I am really new to the social media game. I officially launched my Instagram prior to my blog earlier this year in March, and became really strategic about what I wanted to post about and promote. I had been private on Instagram for a while, but figured it was time!
We all know video is happening with IG LIVE and Facebook Live and algorithms propping up video the most. How are you all using it to build your businesses?
I only post once per day, and try to get more active in stories. I use my static “feed” as a place to post more curated things, and photos that I want to have a level of “permanance.” I use IG Stories to post what’s happening in real time, mainly of the kids eating...there is always a TON of food! I’m a big foodie and I love to cook, so that content tends to go there. Kids and food. LOL.
From a business perspective, your audience wants to really connect authentically. Videos, especially in stories since they delete after 24 hours, gives people a really inside look. I’ve seen a lot of engagement in stories, as well as fans screenshotting the stories because it’s much more intimate, fleeting, almost uncensored….there used to be a lot of focus on curating a gorgeous feed, which is still important, but there is so much connectivity in IG Stories, Boomerangs, videos...it’s also a place where I share my thoughts on the political climate or what’s happening in Texas (with the hurricane, for example).
There’s literally a million places we could be sharing content if we wanted. How do you decide what platforms to use? And what type of content goes where?
Social media is kind of like hosting a party. If you are creating an experience for your people, they will hang out there with you. It can be anywhere you are really, heavily engaged. Which is why there are “experts” in each space - youtube, pinterest, etc. Instagram is where I hang out because it’s the platform I’m most interested and engaged with personally.
"People are really looking for permission to be real."
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As a mother who shares these amazing moments with your family, how do you decide what to share and how to share it when it comes to your family? Do you stick to any self made rules?
Personally, I try to be as open as I can about motherhood being messy. My most vulnerable posts, when I felt like I SURVIVED through a day, have gotten some of the most beautiful and best responses. I think people are really looking for permission to be real. I want to create a safe space and open up some of that dialogue.
I decided to launch my new blogging business while I was 9 months pregnant, I basically gave birth to my new baby and my blog at the same time. It hasn’t been easy, and I don’t want to hide that. There is a level of perfection that people try to project on social media, since everything is so highly curated. I love a pretty picture too, but I also try to balance brand partnerships and the curated stuff that I shoot with a photographer with a selfie I shot at midnight breastfeeding my baby and zoning out to Bravo. We all can be a little more vulnerable.
You’ve collaborated with brands, you’ve put political issues into the work, which as a new content creator that can be scary-- how are you deciding on content and what you want to put out into the world?
One of my first collaborations straight out of the gate was with Pop & Suki. One of my friends is a co-founder, and when Odette was born, we decided to announce our baby name on a heart keychain with the brand and created a space for others to personalize hearts with their names on it. 50% of proceeds went to the Human Rights Foundation, and the other 50% went to Planned Parenthood. We raised over $200,000 for these causes.
Not everyone is going to like what you stand for. And that’s fine, because there are enough people out there who will show up and stand beside you to do what’s right. The world is in a really crazy place right now, and anything I can do to spread awareness I will show up and do. Maybe it will reach one person, or two, or three...that is the beauty of having a platform. Use your platform for good.
I’m constantly amazed about how many brands are aligning with more causes every day. People are really conscious right now, and awake. They want to know they are spending money with a brand who is doing something to better the world.
I also worked with SECRET who launched a new campaign about transgender people, and what it must feel like for them to walk into a restroom and feel judged. That is a reality for many people, and something that should be shared and neutralized.
Any final advice for all the content creators out there in handling whatever gets thrown their way next?
Authenticity always wins. Be unapologetic about who you are, and have no fear. Perfection is bullshit, just find your voice and have a vision for what you want to create. Make sure to stand for something. That’s how you will find your tribe, keep giving, consistently.
Photo Credit: Smith House Photography/Alyssa Dawson Photography
Arianna Schioldager is Editor-in-Chief at Create & Cultivate. You can find her here.
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Why This Blogger Says Don't Worry So Much About Your IG Feed
Not the most typical blogger advice.
Do something special with people you love the most. It's simple advice that most of us forget to take. But for Jacqui Saldana, the woman behind the Baby Boy Bakery blog and Baby Boy Bakery Kids, they are words of wisdom she takes to heart. And part of the reason she created My First Year: A baby journal and My Little Years: A toddler journal dedicated to important moments.
Though she started her blog six years ago with the intention of making friends, it has turned into so much more, including being a way to deal with the loss of her three-year-old son, Ryan. It's been a long, often hard journey, but the Jacqui always puts on strong foot in front of the other and is now happy mama to daughter Mila.
We chatted with the mom and entrepreneur about blogging, next steps, and where she finds joy in the day-to-day.
Read our interview below.
Your honesty and sharing your story has helped so many people. How has it helped you?
Writing and sharing my life, how I deal with grief and the joys found after suffering a great loss have helped me cope immensely. Ever since I was little I have been known to expel my thoughts and emotions to anyone who will listen, because in doing so it helped me process what I was feeling. I wear my heart on my sleeve so to speak. When someones asks “How are you?” I soon rattle off exactly how I am in that moment in time. I guess it could be viewed as a blessing or curse. Being so emotional and open with my thoughts have gotten me into some weird relationships and also heartache. But it has also allowed me to help others close to me and people all over the world. I’m damn proud of my life and what has become of it, sharing it is all I know how to do. I am so blessed it has been a light and hope for others.
When you started the blog did you know anything about the influencer/blog world? What about your background made it a no-brainer?
No, I started my blog nearly six years ago with the only intention of making friends. I was craving conversation with other like minded moms as I was the only one in my friend group who had a child. I felt lonely and turned to the only thing I knew how to do well, talk. I started out sharing recipes and all my motherhood mishaps. I began sharing our daily happenings on social media and as the years went by life happened. As life started to truly unfold I just continued to share. My back-ground is in human development. That was my major in college. I studied humans from birth up until death and I am not really sure if it prepared me for owning my own business and being a social influencer. I think becoming a mother has prepared me more for everything I do now. Upon becoming a mother life took on this new ultra vibrant look. I was birthed into a stronger more resilient woman. Being a mother and business owner is forever under construction if you will. Constantly being worked on, re-built. But it truly is the most rewarding. I am not sure how long this will last, but I work hard everyday and I’ll keep creating and sharing until I join my son up in Heaven!
Where was the learning curve? Something you really had to learn?
I think with owning your own business and running your own space on the internet is a constant give and take. There is never a moment when I take a step back and think “Oh, now I get it!” Meaning I’m always learning and always baffled at how quickly things change. I know I’ll mess up. I know I’ll say “Yes” too often and feel like I am drowning. But what I try to remind myself is that most likely many of us feel like that. I think what I have been forced to learn is that I need to go at my own pace, create things that make sense to me and products I am passionate about. I need to share what I feel and not worry about a picturesque Instagram feed. If I remember all that then I can’t go wrong.
"I need to share what I feel and not worry about a picturesque Instagram feed."
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Why did you decide the first book should be a baby journal and not say, a cookbook?
To be frank I was pregnant and couldn’t find a baby book that fit my needs. I wanted a journal that I could freely write in when I wanted about what I wanted. I wanted something more chic with minimal design. So, I created one! [Ed note: The above mentioned My Little Years.] I remember getting home from the hospital after my daughter was born and the sample copy got delivered just as we were unbuckling her from the car seat. I was high off hormones but I cried such happy tears! I think my time will come when a cookbook that also shares my story will come. I reached out to a publishing company once last year about my cookbook idea and it got denied. I’d be lying if I said that didn’t rattle me and make me scared. With that said, if you know of a good publishing company that would be interested in me let me know! ;)
How did you make the decision to work with Inked Brands?
Inked Brands approached me at a conference with one sentence, “We can make whatever you come up with!” In a few short months I told my husband about this random cooking kit idea I had and we flew to the Inked office and pitched it to them. We then sat together for days brainstorming what this all would look like and Baby Boy Bakery Kids was born. Essentially, I wanted to create products that would bring families together and enhance memory keeping. I wanted to drive home the fact that families need to spend time tougher and capture this time with their children while they have it. All the products I create for my brand Baby Boy Bakery Kids come from my heart and are fueled by my passion for parenthood. A portion of my Baby Boy Bakery Kids proceeds benefit various child based charities each month. It is important for me to give back because as mother I believe in the betterment of not just my own children but ALL children. Inked Brands has allowed me to focus on content creation, design and giving back. Working with Inked Brands in bringing Baby Boy Bakery Kids to life is something I am quite proud of. Our partnership has allowed me to dream up things that make a difference in the lives of families and children all around the world.
How do you hope to continue to grow your blog and community?
I hope to continue what I am doing. I hope to bring new eyes to my brand and my story while inspiring them to live intently. I’d also love to collaborate with other women business owners. When women help other women out magic happens! My dream is to make Baby Boy Bakery Kids a household name wherein both parents and children thrive with my products and make lasting memories.
I think this online world is ever growing, ever changing. I am doing my best to keep it all moving and grooving with things that are important to me. I can only hope that myself and what I am doing resonates with others and inspires them.
What’s coming up next?
I have some very exciting things coming out this Summer and later this Fall! Think activity placemats for your children, a fun apron collab and the coolest gift box for the children who enjoy time in the kitchen! Plus the third installment to my memory journal collection and a coloring book that takes children around the world! I couldn’t be more proud and excited about what is coming up, it has been the best year yet for Baby Boy Bakery Kids. I love my #BBBKids so much and I am thrilled we are growing so quickly!
What’s something you do every day to find joy?
I find joy when spending time with my daughter, we read a lot of books and she is slowly but surely finding interest in helping me cook. My therapy though is writing my thoughts and emotions. I use my blog as a safe place where I can share my deepest thoughts and my motherhood experiences. Posting on my blog brings me such joy as it has brought me together with such incredible people. I adore my online community. I also take SoulCycle classes regularly and sip on a nightly glass of chilled white wine or rosé after my daughter heads to bed!
For more inspiration from Jacqui follow along her journey here!
To learn more about Inked Brands and the future of influencer commerce, click here.
Arianna Schioldager is Editor-in-Chief at Create & Cultivate. You can follow her @ariannawrotethis.
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You'll Never Guess What This Top Blogger Says Is More Valuable Than Being #1
"I am the opposite of an overnight success."
Photo credit: Keiko Lynn
Before Live Journal, there was Open Diary. A platform that OG, now Brooklyn-based blogger Keiko Lynn, used as a personal outlet. Today her blog KeikoLynn.com is a space where the self-proclaimed "restless adventurer" shares her take on fashion, beauty, and her daily life.
We caught up with Keiko to chat all things influencer and why you have to be willing to put in the time, without any immediate return.
After more than decade in the blogosphere (shout out to your 1999 Open Diary) how have you been able to stay true to yourself?
Since the primary focus of my blog started out as a personal diary, it's actually pretty difficult to not stay true to myself. I named my blog "Keiko Lynn" before I ever intended for it to be more than just a personal outlet, but it still maintains that personal feeling. If I ever strayed from my true self, I'd have a lot of friends and family and loyal readers to answer to.
You didn’t set out to build a brand, but that’s what you’ve done. How do you feel about person as brand? Did you ever have any hesitation?
It happened so gradually that I didn't really contemplate it, before or as it was happening. I am the opposite of an overnight success. It was little things here and there, starting with blogging for Cingular when I was on LiveJournal, or having a magazine featuring me in a photo shoot, etc. I would just think of them as solitary opportunities that I couldn't pass up, not as stepping stones in my career path. It was years before it became a career, and by that time, "Keiko Lynn" had been my online (and real life, of course) identity for long enough that I didn't think I should change it. I still don't think of myself as a brand. I never think, "Is this on brand for me?" I just know what I do and do not like; I know myself.
"I never think, 'Is this on brand for me?' I just know what I do and do not like; I know myself."
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Do you consider yourself an early adaptor? What are some other important traits to have as a blogger and influencer?
When I started my current blog, I was a young and perpetually broke independent clothing designer, so everything I wore was handmade or from a thrift store, and most of my photos were taken with a self timer. That was what blogging was like, back then. We were remixing what we had in our closets. Now, we have bloggers who are starting out with a whole creative team behind them; they're coming in with photographers, beautiful web design, and a closet full of current, contemporary and designer clothing. I think that's amazing, and if you have the wherewithal or creative contacts to start a blog as a legitimate business platform, why not?! That's what's so cool about modern blogging -- you don't always have to go through the awkward growing stages that many of us went through. But I probably wouldn't have had a fighting chance, with my wide-angled, self-timer photos and second-hand clothing, if I weren't one of the early adopters. Even now that I have an actual closet (I didn't, back then), at least half of what I wear is vintage or thrifted...and I still take many of my own photos. I'm in a very particular niche, and I'm well aware that I was lucky to have early exposure.
The most important trait to have as a blogger is tenacity. I've known many people who started blogging and gave up after awhile, when they didn't see immediate growth. Overnight success stories usually only look like overnight successes. You have to be willing to put in the time without any immediate return, and keep going until you build yourself a base. It will come, but you have to keep going.
"You have to be willing to put in the time without any immediate return."
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What are some shifts you’ve been hesitant to adopt, but eventually jumped on board?
I am famous for being late to just about every social media platform. My very first tweet was something along the lines of, "Let's see how long this lasts..."
Do you ever feel like, enough! No more apps, no more sharing, I can’t possibly add one more “must” to my social lineup?
I feel like that almost every day of my life. I drew the line at Periscope. I won't do another one...I can't!! Although Instagram just added their very Snapchat-like feature, and I might end up giving that a try. I'm trying not to be the last one for that.
We’ve talked to a few bloggers about unexpected difficulties and the BTS realities, but what are some BTS unexpected joys?
I have made some wonderful friends through blogging, whether bloggers, readers, or people in the fashion and beauty industry. When I moved to NYC, I barely knew anyone. I had one friend and a LiveJournal friend, and my roommate and I had only met a few times before living together. Making friends in a new city is so difficult, and the blogging world really opened me up to a whole community.
How do you come up with creative ideas?
With style, I look to the past. With makeup, I look to both the past and the runways. But mostly, I just garner inspiration from everyday life, whether it's someone I pass in the streets or a page from a current read.
What’s a business aphorism you live by/what’s one you don’t think rings true anymore?
As trite as it sounds to "stay true to yourself," it's something I live by in both work and in my personal life. But I also think it's important to let yourself evolve naturally; the two are not mutually exclusive. 31 year old me is not exactly the same as 19 year old me. Part of staying true to yourself is allowing yourself room to grow and evolve. What doesn't ring true anymore is that you have to always be number one. Staying power can be just as valuable.
"What doesn't ring true anymore is that you have to always be number one. Staying power can be just as valuable."
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What do you think you’d be doing without the advent of social media?
I think about this often, because when you're in this sort of career, you have to be on your toes. What if it all went away, tomorrow -- what would I do? I imagine I would go back to my roots and start a new clothing line or invest in starting a makeup line, which is something I've always dreamed of doing.
How do you feel about the term influencer?
What do you think is the future of influencer? I prefer the term when referring to other people, and don't mind when others use it to describe me -- but referring to myself as an influencer feels strange and boastful. The truth is, we're all influencers in some way. Some just have a larger audience.
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Wanna Be a Blogger? Rocky Barnes Shares 9 Inspiring Ways to Help
Getting after it on Super Bowl Sunday.
photo credit: Jessica Bordner Photography
With almost a million followers on IG and years of blogging under her fashionable belt, Cali-bred Rocky Barnes knows a thing or 9 about how to build a following. "People want to see your fashionable life," she told the audience at our first Style Summit at Sawgrass Mills. We've got the 9 ways she's suggests doing so.
So go ahead, have your own Super Bowl Sunday-- building your career.
1. "Some brands will elevate you, and vice versa. It's all about finding the right match when collaborating.
2. "There's always something you can do, and you have to find what platform works best for you."
3. "Quality over quantity, you don't have to stick to keeping up with the Joneses in social media."
4. "Instagram is a good archive for your content. It's not a home for all of your content."
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5. "Do what you feel is cool, forget about the likes. It's a bigger picture idea of what you want your world to look like."
photo credit: Jessica Bordner Photography
6. "I believe in the block and delete policy."
7. "Don't get lost in what other people are doing."
8."Don't take anything personally, because it's not about you."
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9. "You are the creator of your own world. Give your audience a view into it through your social media."
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Sugar & Cloth's Ashley Rose Talks DIY, Dream Collabs, and Dedication
Sugar and cloth and everything boss.
photo credit: Sugar & Cloth
Ashley Rose of Sugar & Cloth is all about serious DIY. So much so that she got to create a Sugar & Cloth color wall in Houston (see above) that has been the site of some serious 'gramming.
One look at the website that she launched in September 2011 after leaving Marshall University where she studied Art & Design, moving to Houston and following her dreams, you'll quickly find the injection of color she's put into the blogosphere was much needed. The blogger self-admittedly takes a lot of coffee and macaroon breaks, but she's also the proof in the blog pudding that committing to an idea is sometimes the best idea of all.
We caught up with Ashley in anticipation of Create & Cultivate ATL where she'll be joining us on panel to chat all things craft, creativity, and DIY-why not.
Was there a project where you thought, this is impossible but I’m going to try! And it turned out?
Being a DIY blog, I have A LOT of these, haha! It’s a good mix of trying to reinvent the wheel but it either turns as: a literal pile of trash, pretty but much harder than I anticipated, or it turns out amazing and I even surprise myself!
What lessons have you learned from DIY’ing? That apply to life?
That you’ll win some, you’ll lose some, and everyone is going to have an opinion. What really counts is that you’re honest and true to yourself about the outcome, whatever it is.
"You’ll win some, you’ll lose some, and everyone is going to have an opinion."
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DIY is more than a craft-- it’s a choice, a frame of mind-- to do it yourself. What other parts of your life are about “doing it yourself?”
I think in general DIY is simply a frame of mind that speaks independence for whatever you’re creating, doing, or achieving.
What parts of your life do you let go of the reigns a little bit?
Outside of work decisions, I’m actually much more go with the flow, ha! When it comes to where we eat, who drives, what our weekend plans are. I’m pretty much game for whatever as long as deadlines have been met. We definitely make it a point to spend time with friends and family each week.
When you first got started you were working on your blog full time and had a full time job. What have you learned about balance and pursuing your passion?
It’s funny how working multiple jobs seems super exhausting to some people, but once you’ve done it, you learn really quickly how to process through what absolutely needs to get done first. It really helps you prioritize, because you essentially have no choice not to if you’re going to do two jobs well. In some ways I’d say I was even more productive with my time back then. It’s easy to get lost in little details when time allows.
What would you say to women in the same boat right now? Even as simple as how many hours is reasonable to put in?
My best advice is to say — Don’t sweat the small stuff. Whether that means not letting an unkind comment get to you, moving on from a failed DIY, or letting go of the struggle to get it all done before bedtime. It’s not worth spending your energy on worrying about things unnecessarily.
What’s your favorite part of working in a creative field?
Always getting to dream up the next new thing!
Do you ever run out of DIY-ideas? What happens when you’re coming up empty?
I definitely struggle in A LOT of small business areas (hello, accounting and all things taxes), but running out of ideas thankfully isn’t one of them. When I do start to feel complacent with some ideas, I try to just move on to one I am excited about to get the good juju flowing again.
When you live a Pinterest-looking lifestyle, it can be hard to keep up appearances, or have everything look curated all of the time. What are some of the BTS difficulties?
First world problems, am I right?! Ha! It’s definitely super easy for me to get burnt out on social media for that reason, or even just have the constant feeling of keeping up with the Joneses because it’s my entire job basically. I think every online personality feels that at some point, but at the end of the day I think the most important reminder is to not think more highly of yourself than you ought to.
Where do you see the blog world evolving?
It’s basically a new generation of free reality TV! Or at least I keep pretty entertained by it ;)
I don’t think the blog world has hit it’s prime yet, but it’s definitely getting quickly saturated. To keep up at this point, you really have to hustle and be a forward thinker to make it a longstanding career move instead of becoming an overnight, internet one-hit-wonder.
Dream collab?
A product line with Target or Amazon!
How important is your Instagram game? Is Snapchat part of your social strategy and how are you using it?
Instagram has become a huge part of our business. Within the last year it’s come super close to being our highest earning platform, and we’ve now started focusing a lot more on Snapchat for the sake of feeling more real. It may or may not take off like IG, but it’s a great tool for followers to see a real, everyday you without the Pinterest-esque smoke and mirrors.
What’s the messiest room in your house/What is your favorite?
Messiest is definitely my closet! My favorite would be my bedroom, I LOVE a good Saturday sleeping in.
"You know it’s a passion project when you’d be there regardless of your circumstances."
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What does Sugar & Cloth mean to you?
It’s an attainable place for everyday inspiration. And even if I won the lottery tomorrow, I’d still be making pretty things to share there. You know it’s a passion project when you’d be there regardless of your circumstances.
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Go Behind the Scenes of Our Brunch with Topshop
A brunch full of babes to kick-off the weekend!
Not even a little morning drizzle could dampen the mood at the kickoff Create & Cultivate x Topshop brunch at Estrella on Sunset in West Hollywood. It was florals and fun when the sun came out, and speakers, influencers, and bloggers enjoyed a preview of Topshop's Summer Collection as Carly Kuhn AKA @thecartorialist live-sketched illustrations of the fashionable brunchers. Click through the gallery below for snaps of ladies like Paola Alberi from Blank Itinerary, Teni Panosian, Marianna Hewitt from Life with Me, and some scrumptious "Bread Pudding" French toast.
Images courtesy of Irida Mete.