“Understanding that there’s a very distinct, unique person behind all you put out is what’s most important when trying to find your voice on social media.”
Is it over yet? Just beginning? Are we machines yet?
Imagine this: You have a job that involves traveling the world, immersing yourself in the role of pampered hotel guest, and documenting it on social media. That pretty much sums up Fiona Boyce's job—except that it also involves a ton of hard work, scrupulous attention to detail and some serious number nerdery. Here, we talk to Fiona about everything from making contacts and interpreting analytics to building a cohesive brand and how to avoid the sunset rabbit hole in the process.
How's this for a snappy statistic (pun totally intended): 41 percent of teens use Snapchat, and it's the third most popular social network (after behemoths Facebook and Instagram). In the 18-29 demo—the ultra-coveted millennial age group— 26 percent cop to using Snapchat, and a remarkable 70 percent of those users are women. There are about 26 million Snapchat users in the U.S. alone, and they send a whopping 400 million snaps a day. So if your brand isn't already on Snapchat, now would be a good time to start! Here, we've got you covered with a few tips and tactics to for making the most out of it, whether you're jumping in for the first time or just want to grow your audience. Now, snap to it!
We love Instagram (duh) and while we love love love the macaroon, peony, jet set explosion that often fills our feed, we also love the people who lay it out there real talk style. The people who aren't afraid to talk about their dog barfing in their car (Jayne Min) or admit that they have a mustache hair (Jen Gotch)--- we need them, the world needs them. We thought it was time to share what basically gets us through our day, which is often not filled with cute cups of coffee and European vacations, but is sometimes filled with, er, mustache hairs.
Kelly Oxford / @kellyoxford
The author, writer, show-seller, and cool mom is one of our favorite follows. She posts the ins-and-outs of motherhood, the hilarity surrounding her kids, her dogs, and general commentary on the craziness that is life. Our favorite is the picture of her mom where she says "Hi Mom. Sorry I don't call, I hate the phone. If it makes you feel any better, I call no one. You're cute for an old Baba." #truth
Jayne Min / @stopitrightnow
Don't be fooled by her couture looking imagery - Jayne Min isn't as serious as her posts may look. She is constantly killing it with self deprecating humor. For instance, her caption "Cowlick profile shot featuring ear cameo" (see image below at the upper left), plus her posts about her pups hit way too close to home -- we like it Jayne!
Jen Gotch / @jengotch
Jen is everything. No really. She is a boss lady extraordinaire, she pulls off pink hair and mumus with ZERO effort and she is not just funny-- she is freaking hilarious. She literally doesn't care what you think (in the best way possible) and her Instagram is a direct reflection of that. Do yourself a favor and watch the mustache video.
Samantha Duenas / @sosupersam
Don't let her freakish good looks fool you, Sam is WAY more than a pretty face. When she isn't spinning the best parties, she is posting hilarious commentary on Instagram. Her post featuring the guy juggling at the airport, simply captioned "go ahead daddy", literally made us pee (just a little bit.)