Entertainment: Sanaa Lathan

This article is part of our Create & Cultivate 100 List created in collaboration with KEDS, you can view the full Entertainment List Here.

Paying it forward. 

Many of you know Sanaa Lathan, the famous Tony nominated actress, but what about Sanaa Lathan, the philanthropist who conditions young women out of foster care? In August 2015 Sanaa established the Sanaa Lathan Foundation, a charitable organization that helps women transition out of foster homes and into adulthood.   

Blessed with a supportive and ambitious family, Sanaa grew up with many advantages not afforded to many. Raised in New York she followed in her mother’s footsteps with a passion for acting. After studying the arts at Yale University's School of Drama, the actress moved to Los Angeles at the behest of her father, a television producer. It was on her very first day at school that an acting teach doled out a piece of invaluable advice. Telling the young thespians, "Success is measured more by the ability to preserve in the face of adversity than your talent." Without a doubt, the presence of family and the opportunity for education molded Sanaa and prepped her for success and unavoidable rejection. "This business is not for the faint of heart," she shares. Her father also help prepped her for the world of Hollywood, telling his daughter: "Every audition, give it everything you've got, because it will literally or figuratively be an investment in your future. It will pay off eventually. Even if you don't get the job." Sanaa says, "He was right."

Today the working activist hopes to do the same for these young women experiencing hardships.  "One positive moment with a young person provides the possibility of changing their path in the right direction forever," she shares.

"One positive moment with a young person can change their path forever." 

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Did you know… there are currently 28,000 children in foster care in Los Angeles county alone.  Half of those kids won’t graduate college and experience grave learning disabilities and developmental delays.  At age 17 these children become legally emancipated, unprepared for the reality of adulthood, and fifty percent become homeless or incarcerated.  The vast majority of these emancipated young adults turn to drugs and sex trafficking, with no structure or understanding of where to go.  “Without actual support they could wind up in the same cycle that got them in foster care in the first place,” explains Sanaa.  Hence, the Sanaa Lathan Foundation’s mission is: to empower young women aging out of foster care to transition into adult independence through improved self-esteem and access to higher education. 

“Making a real difference in people’s lives” has always been the most important part of Sanaa's livelihood. So she has a very hands-on approach. Working alongside Kenadie Cobbin, the founder and creative director of HerShe Las Vegas, the Sanaa Lathan Foundation provides housing and facilities to abused and neglected foster children transitioning into adulthood and empowers them towards healing and change.  She also provides an annual 7-day summer camp where these young girls blossom, build a new community and friends and learn life tools they’ll have forever.  

Sanaa believes in the power of “mentorship, time, and giving youth the possibility of hope for their future” and builds the philosophy of her foundation in it. She hopes to provide these young women with role models and a sense of family, citing her mother and the women in her family as her guiding light. "They are some of the strongest spiritually and emotionally people I know,” says the actress who also started transcendental meditation four years ago after a particularly stressful year. Twenty minutes a day, plus the her family's light and humor in the face of life's challenges is what uplifts her spirit. It is her hope to share that same positive mentorship with her girls. "Hope and perseverance," she says, are crucial steps to achievement and tools needed to break intergenerational cycles.

As for what she hopes for her future? Simple: "To still be joyfully doing it all when I'm a little old lady like Betty White." 

Entrepreneur: Sallie Krawcheck, Ellevest

This article is part of our Create & Cultivate 100 List created in collaboration with KEDS, you can view the full Entrepreneur List Here.

The woman of Wall Street. 

If there’s one thing we have in common with Ellevest CEO and co-founder Sallie Krawcheck, it’s that we both believe the future is female...financial independence. The 52-year-old former Wall Street maven, who once ran such elite institutions as Merrill Lynch, Bank of America, and Smith Barney, is leveraging her 30 plus years of professional expertise to help women build and invest wealth and “unleash women’s financial power.”

With Ellevest, Krawcheck is on a mission to close what she calls the “gender investment gap,” an extension of better-known disparities such as the gender pay gap and the gender debt gap. So, what is the “gender investment gap,” exactly? Well, it begins with the fact that 71% of all assets controlled by women are uninvested cash, which translates to us boss ladies missing out on major market gain opportunities and losing out to inflation. And why don’t they invest if it’s such a lucrative opportunity? A few common reasons include craving certainty, relying on bae to handle things (ps he can’t even be trusted to restock the toilet paper), and feeling it’s too time-intensive. For her part, Krawcheck— who has been named the most powerful woman on Wall Street, and at one point oversaw $2.3 trillion in client assets — strongly disagrees.

“I have become truly convinced that getting more money into the hands of women is a positive for everyone,” explains Krawcheck, asserting that the “gender investment gap” costs professional women hundreds of thousands of dollars, if not more, over their lifetimes. “Closing this gap helps the women themselves, but also their families, society, and businesses. It also solves a lot of society's problems: for example, the retirement savings crisis is actually a women's crisis, given how much longer we live then men (and that we retire with less money than they do).”

"Getting more money into the hands of women is a positive for everyone."

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It’s this revolutionary, women-centric approach to investing — one that factors in our longer lifespans, winding career paths, and unique risk factors, and doesn’t default to men’s salaries and preferences (86% of investment advisors are men, age 50+) — that separates Ellevest from its competitors and makes it a game-changing investing platform for women.

They say a woman’s work is never done, and that’s certainly true when it comes to Krawcheck. In addition to founding Ellevest, the fierce advocate for women’s financial freedom chairs both the Ellevate Network (a global professional women's network to help women close their gender work achievement gap) and the Pax Ellevate Global Women's Index Fund (the first mutual fund to invest in the top-rated companies for advancing women). Bottom line: she’s 100% committed to beefing up women’s bank accounts and setting women on the road toward financial independence. But, success does come at a price, and insecurity is what keeps this cat-loving, wine-drinking powerhouse at the top of her game. “Right after I had my daughter, I cried to my mother that I couldn't do my job and be a mother to two little ones. She brushed off my tears and said (in a pretty brusque way), ‘Of course you can. You're just going to be really tired for awhile.’ She was right.”

Today, Krawcheck is “all-in” on herself, and her career, raising  — not only her daughters  — but a generation of financially savvy, professional women who know their value, and, better yet, how to invest it.

Content Creator: Tayst

This article is part of our Create & Cultivate 100 List created in collaboration with KEDS, you can view the full Content Creator List Here.   

Don't call her a doodler. 

When Taylor St. Claire, AKA Tayst of Tayst Design, received negative feedback from a her college art professor on a project, she posted the piece on social media “on a whim.” 

For the first time, she received positive affirmation of her work, while also having fun creating the artwork she was posting. After a few months of posting her illustrations to her personal channels, companies started reaching out. “Requests for sponsored posts and custom graphics for their company’s use started to flood in. I was so happy to think that people appreciated and wanted my artwork.”

"I was so happy to think that people appreciated and wanted my artwork.”

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Growing up in a very creative family, Taylor has been drawing as long as she can remember. Art came easily, but it’s been her unique approach to marketing herself as a brand, as well as “a lot of persistence and hard work,” that has catapulted a passion for art into a career that she loves. Take for example her approach to the business card. “At the beginning of my career I attended a seminar in New York at the Teen Vogue offices for young people interested in the business of fashion,” she says. Rather than opting for “the common business card,” Taylor created mini flip books showcasing her artwork. It set her apart from others at the event and hooked some of her favorite editors who were also in attendance. “When they contacted me,” she explains, “they helped give me confidence that I had found the right career path.” 

That she has. “Ever since my initial post, business has been nonstop,” Taylor claims. Which sounds ideal, but can prove difficult for a young artist dipping her ink into the business world. Initially time management became a struggle. “It all happened so fast, I had to pretend to be professional, while still trying to figure everything out,” she explains. Everything from pricing, to copycats, including fake social media accounts imitating her style and blatantly copying her work, became hurdles. “Some even went so far as pretending to be me,” she says, “in hopes of taking my clients.” It was admittedly difficult, but Taylor is “always striving to learn the next latest and greatest thing to make my work stand out.”

“Not everyone understands what I do,” she adds, “but I am proud of all that I have accomplished in such a short time.”

Taylor is wearing Keds' Champion Originals.

She's inspired by "interesting" boss ladies who “live their lives with a sense of playfulness and humor.” Women like Beyoncé, Adele, and Chrissy Teigen. Taylor also says that her “absolute favorite character" Molly Gunn from the movie Uptown Girls, "gives me hope that the free-spirited and young-at-heart will overcome the hurdles in life to eventually thrive.”

Her favorite life advice is fitting for an artist: “Don’t be passive and end up with the black crayon. Always go for the red crayon.” But like many 23 year olds she also looks to Instagram stars like Gigi Hadid, who has said, “Eat clean to stay fit. Eat a burger to stay sane.” Which might help when she’s wide awake at 2am, the time she claims is when her “best creative work happens.” 

"Don’t be passive and end up with the black crayon. Always go for the red crayon.”

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In addition to her work for Tayst Design, Taylor is also the Digital & Creative Content Manger for La Femme Collective, a site she launched with some of her best friends last year on International Women’s Day. “LFC,” says Taylor “is an online community created to support and celebrate the careers and personal development of women. On our site, we feature women from all walks of life to share their triumphs and struggles, and encourage both male and female audiences.”

After hearing their stories for a year Taylor says her takeaway is this: “Be strong, be independent, volunteer, get involved and support the women around you. It’s the only way that things will change.”

Styling provided by Reservoir LA. Hair and makeup provided by Glamsquad. Photography courtesy of Light Lab and Woodnote Photography.

Fashion: Melody Ehsani

This article is part of our Create & Cultivate 100 List created in collaboration with KEDS, you can view the full Fashion List Here.

The woman of streetwear. 

With mentors like her mom and Frank Ocean, how could streetwear designer Melody Ehsani go wrong?

“Every time I talk to Frank,” Melody shares, “I learn something from him. He has taught me to be regimented, disciplined, preferential in my work and not feel crazy.” 

A native Angeleo and the daughter of two artists, Melody assumed that the only way to enact justice was through the legal system. She attended UCLA, majored in Philosophy/Sociology in preparation for law school. 

However, after several law related internships at every place from Capitol Hill in Washington D.C. to private law firms in LA, she knew it was not the path for her. “I had an anxiety attack before entering law school,” she says, “and as a result was forced to dig deeper. I had always felt that the only way that I could carry out my affinity for justice in the world was through the law. I was wrong.”

But wrong can lead to rights. Both personally and fighting for them. Though she had previously associated fashion with a shallowness, Melody “started seeing the nobility in creating beautiful items that made women feel more confident and happy.” She found that doing what she loved was the greatest way she could serve the world.

“In our world,” says Melody, “it’s so easy to get distracted and to truly forget who we are. It’s so important to check in daily and find memory of who you know you are, as opposed to who people want you to be.” 

She’s not immune to fear or doubt. Mediation, looking in versus looking out, and staying connected spiritually are all vital to her success.  Every morning she wakes up, prays/meditates, does 20 minutes of stretching on a foam roller, and then takes her journal down to my favorite coffee shop. Where she sits “with a cup and has ME time. It sets the tone for my day.”

And she's asked herself the question that all entrepreneurs ponder: “What if my business tanks? What if I don’t succeed?” But a wise friend told her, “You are not a role, you are an entity. If your business tanks, you’re still going to be Melody Ehsani. This business is just a role, but you… you are forever going to be you.” She took it to heart. 

As the world of streetwear evolves, Melody hopes, “that streetwear steps up and becomes the raw, unfiltered voice that its always been, sort of like how hip hop was in the ‘80s. I also hope more women in the industry step out and let their voices be heard louder than ever, because now is the time. The feminine needs a bigger voice.”

“Now is the time. The feminine needs a bigger voice.”

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She’s ready and willing to show up. Unapologetically. For her sisters. “I think it is essential that we band together, because we need critical mass to make a change. As women we need to remind one another that the things we feel and experience are real and OK.” 

That includes questioning the status quo and weeding out the red herrings. “After a visit to the White House earlier this year I learned that women are paid significantly less than men in the workforce because women rarely ask for raises, whereas men ask for them often, and often receive them.  If we had more women leaders in the workforce, we would learn basic things like this, to ask for our place."

“To quote Obama,” Melody says, “I don’t have a bucket list but I have something that rhymes with that.” 

Styling provided by Reservoir LA. Hair and makeup provided by Glamsquad. Photography courtesy of Light Lab and Woodnote Photography.

Food: Brette Warshaw

This article is part of our Create & Cultivate 100 List created in collaboration with KEDS, you can view the full Food List Here.

Taking a big bite out of food news. 

In 2017, that nagging, draconian phrase “a woman’s place is in the kitchen” is taking on a whole new meaning, and by that we mean becoming totally meaningless. After decades of battling the boys' club for recognition — about half of culinary school grads are women but they make up only about 20 percent of chefs, does that seem very fair to you? — female chefs are finally getting accolades they deserve.

Creating a platform for this generation of female culinary-world rock stars is Lucky Peach Chief Operating Officer Brette Warshaw, who, at the age of 25, is reinventing how we devour the news of food. As inspiring as it is, Warshaw’s is no overnight success story — and luck has absolutely nothing to do with it. As a sophomore in college, she interned at foodie website Food52 and became Managing Editor upon graduating. Later, she was hired as Managing Editor at Lucky Peach, promoted to editor, and recently, all-the-way-up to COO. Attention college kids: time to apply for those internships (bonus points if they’re paid!).

If there’s one teachable moment in Warshaw’s rise in the ranks (and there are many), it’s that it pays to take the initiative. “I got my job at Food52 because I asked one of the founders, Amanda Hesser, if I could profile her for a creative writing class I was taking,” says the self-starting COO, who admits to having little business experience before accepting the role of COO. “From there, I got the internship, and got my foot in the door at a place that was poised for some really exciting growth. I would not be here today if I hadn't worked up the guts to ask her.” Learning on the job is just one of the many tricks this culinary chieftain excels at. “I’ve become a lot more sure of myself, mostly by forcing myself into unfamiliar situations and figuring them out, and emerging with new skills and perspective."

While Warshaw’s more operations, less knife skills, she’s no stranger to the double standards faced by the female chefs her team regularly reports on. “I've gotten things like ‘You must be Brette's assistant’ when I get on calls or walk into meetings—it's definitely surprising to some that a twenty-five year old woman would be at the other end of the table.” That a woman in her position, with her experience, is greeted with skepticism is hardly surprising — Glassdoor finds that female chefs make 28.3% less in base pay than their male counterparts. “At first, I would be shy or would make excuses or feel the need to justify what I was doing and where I was at. I don't do that anymore. If people don't take me seriously, that's their problem.”

"If people don't take me seriously, that's their problem.”

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Growing a cutting-edge food magazine into a “modern, sustainable, gangbuster” media business by the age of twenty-five is no small feat. Although you wouldn’t know it by her down-to-earth vibes and unpretentious appetite. She swears by a twice-weekly ritual of eating at the diner across the street from her apartment, accompanied only by her favorite magazines — “I feel like a superhuman afterwards!” For Warshaw, female empowerment means two things: “breaking glass and cashing checks.” AMEN. And by that we mean, HELL YES.

So, what’s next for this young culinary world mover-and-shaker changing the face of food media? Hopefully, she says, to be interviewed for the New York Times Corner Office section of the Sunday Business paper. Sounds more than doable.

Styling provided by Reservoir LA. Hair and makeup provided by Glamsquad. Photography courtesy of Light Lab and Woodnote Photography.

Brette is wearing Keds' Triple Solids.

Music: TRACE

This article is part of our Create & Cultivate 100 List created in collaboration with KEDS, you can view the full Music List Here.

18 million streams and counting; 1 dream.  

Tracy Le, TRACE to the music world, is the former managing editor of Darling, a quarterly magazine run in LA that never retouches any of its photos (which, we love, obviously). She was the mag's first employee, having moved LA from San Diego to run the editorial department. But two years ago "music made itself known," to TRACE becoming "a serious thing versus a thing I just did for myself-- locked up in my room, playing and singing at a general volume of three out 100."  

So she launched a Kickstarter revisiting all her "'not really a real song' songs," left her Darling family, and got to work on her dreams. "Before doing what I do now," she recently told her former employer, "I think I did a total of five internships, a handful of part-time jobs and two different, 9-to-5 careers. But dreaming has been a vital part of how I got to where I am." With over 18 million combined streams on Spotify and SoundCloud, she's done a little more than dream. 

We caught up with TRACE, recently back off her first US tour, to talk risk, reward, and that time she had less than $25 in her bank account. 

You left a job to pursue a dream. What are some of the challenges you face?

No one, it seems, is in the exact same position as I am. Being a musician is so complex and everyone has their own path and thoughts on what is best (for them and in general) and what has worked and what hasn't. I think for me it's knowing that there isn't really just one way to get to point B from point A. (I also think there are like 100 point Bs). Another challenge lies within creating boundaries with people. It's such a people-heavy industry so it's been a semi- challenge not necessarily knowing everyone in LA who is in the music industry (i.e., where does one find a lawyer or anyone know what a booking agent looks like? HAH!), so when you do meet someone with wisdom and experience, there's a lot of discernment and patience that goes into it all.

 What is the best piece of "real talk" advice you've received?

No one will care about your music more than you do. So no one will (or should) work harder for your music than you do.

What is your favorite life advice?

Work hard. Then work harder. Then work even harder.

Is there a time in you life when you thought, 'I can't do this anymore?' 

Maybe that one time my bank account hit below $25 dollars. That was a bit back, but that was a moment where I felt vulnerable to sacrifice.

"No one should work harder for your music than you do."

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What's next?

Next is new music and more shows. The five year goals would likely include having at least one full-length album done under my musical belt, having done festivals and tours internationally, and having built a light to medium-heavy portfolio for the songs I've written for major artists. It's dreamy but here we are.

What's a habit or routine or routine you swear by?

Pop Physique. LOL. But I would say exercise, in general. When I can't write a song or am too lazy to do proper vocal exercises or can't sleep, or go on a bad date even, I exercise. 

How has your relationship to your career changed in the last five years?

I don't take it flippantly or lightly. It's become a more serious (but like in a good way) relationship. 

What's on your career bucket list? 

Write for Rihanna, write with Sia, sing with Drake. Easy...

What does female empowerment mean to you?

The perfect balance between grace and strength. 

What do you do to support other women either personally or professionally? 

I lend my ear and listen. I give a stern talk when needed. I connect them with resources. I am slow to speak. 

TRACE will be performing at GIRLSCHOOL on January 28th in Los Angeles. 

Why Artist Jess Rotter Says You Should Take Time to Be Bored

From Jess Rotter's "I'm Bored." 

Boredom is a thing of the past. With smartphones and streaming video, the world at our fingertips (!!!), how could it not be? Isn’t that what we wanted? Wasn’t it our mothers who told us, “only boring people are bored.”

But artist Jess Rotter is bored. And the LA-based creative responsible for those rad Lenny Letter illustrations and official merch for musicians like The Grateful Dead and Cat Stevens, is proud of it, proposing a new way to think about boredom.

It’s what her new book of illustrations, “I’m Bored,” is all about.

Raised in NY and deeply influenced by her dad's vinyl covers and the world of 1970s rock-n-roll, Rotter says she moved to LA when the rat race of the city wasn’t working for her anymore. “There were a lot of ups and downs,” she says of the city that raised her. “I came out here [to LA] and sorted it out, but then I thought, ‘I’m bored.’” She turned that feeling into art. 

“The book,” she notes, “as cute and funny as it can be, can be super heavy. The characters are alter egos. The dog is all about a desire to feel cool and relevant. The ostrich is broken-hearted and depressed.” A wizard on an old-school telephone asks, "Mom, am I relevant?" to the voice on the other end. They wonder, "Now what?" They tell us, "I'm trying." 

Image: Jess Rotter 

The sentiments shared by the characters typify a kind of life fatigue we all feel at points-- the exact kind of fatigue we try to escape by keeping up with the cult of busy. If we're bored, then what we're left with are our thoughts. *Shudders*

They each also represent a desire from Rotter for people to get back to the “story” of moments. She believes that when things are over-documented stories lose part of their luster. She shares a tale from a friend who told her about being a small child trying on his grandfather's lederhosen. "It was this insane memory," she says of his retelling, "and has always stayed a fond memory because he never had an actual photo of the event." 

In that undocumented moment, “the story becomes more exciting. That’s the soul, that’s the beauty," she says. "But now we’re afraid to forget or we’re afraid to deal with the moment.” 

"We're afraid to forget or we're afraid to deal with the moment." 

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“Maybe we don’t need to go back and look at everything. Maybe let’s try being in the moment because we’re documenting every day of our lives.” 

For Rotter, dealing with and being in the moment means dealing with the subsequent boredom. A feeling that no longer makes us comfortable, but does make room for creativity, rare moments we wouldn't otherwise notice, and for us to hit the space key in our brain.

In this day and age it’s a sacred sentiment, where everyone, including Rotter, hops on their cell phone in the grocery store line or the elevator ride. “You’re giving your brain a little thumb-suck,” she says of the social media stream. The constant coverage is driving the bus. The Tweeting, the hashtagging, the stories layered on top of each other. There are not moments of boredom because we don't allow them.  

To get into the bored zone, Rotter says we, “have to train ourselves to go backwards."

Image: Jess Rotter 

The election comes up. How could it not? During the 2016 Presidential race the media never allowed for information to sit. There was always a story, never a dull moment, and we were all active participants.

"Life bounces between good and evil constantly," she shares. "Now the ball has been thrown in a different direction. The world is about the change in a major way. This electron was such a swamp, he [Trump] brings it out of people. He knows what buttons to push. It’s like the purple slime from Ghostbusters.” She sees some positive, hoping that now, more than ever, “that this wakes people up to express themselves.” That communities “open up and make art."

"So many people are at their lowest levels," she says. "This is their anti-establishment takeover. And art is one of the things that is going to get us through this shit.”

"There are not moments of boredom because we don't allow them."

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“Everybody’s eyes are opened," she explains. "People are awakened in a weird way. They’re depressed and awake. They’re feeling things and maybe people will turn off the phones.”

Maybe they'll bored. Maybe we'll relearn how to sit with our thoughts. Maybe boredom will change the world. Jess Rotter, for one, wouldn't mind. 

In the meantime, pre-order "I'm Bored," now. 

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Rashida Jones Launches New Jewelry Collection with Iconery

Making a statement. You can do it with words and you can do it with jewelry. Rashida Jones, whose new jewelry collection was unveiled today, has now done both. The actress and activist partnered with Iconery, the online destination for jewelry fanatics, to design a collection that drew on personal memories, using, for instance, her father's pinky ring as the model for her Square Ring. 

“I wanted a return to Seventies, Eighties bold, iconic symbols and what better way to do it than make it yourself?” Jones explained to WWD. 

Which is exactly what Iconery allows. It's also why founder and CEO Ivka Adam makes it clear that this is Jones' collection, not a collaboration. "We 'power' fine jewelry collections," Adam says. "In other words, we facilitate the design, manufacturing and distribution of collections on behalf of celebrities, influencers, and brands. They come to us to make their design vision a reality, and building their own brand is more important than ours."

Adam launched Iconery last year on the premise of producing fine jewelry on-demand using 3D printers. Early on she made the decision to "power other brands rather than build our own. From my background at eBay, where I worked with collectibles sellers around the world, I fell in love with supporting other people’s passions." 

Still, the partnership between the brand and celebrity have to align. Andrea Linett, founding Creative Director of Lucky mag and, now Iconery's Creative Director, explains why Jones was the perfect choice for the company's first celebrity line. "The people we choose really have a point of view, which is what Iconery is all about," says Linett. "We bring an authenticity to the collections when they’re designed by influencers and 'cool girls' — they know what they want and they actually get to make it and share it with everyone."

Adam echoed this thought. "First and foremost, she [Rashida] embodies 'the Iconery girl:' she’s cool, kind, independent, and informed. While we’re still a young company we have to be very deliberate in how we build our brand and where we spend our resources. We want to bring collections to life for people we admire and adore working with, who also help communicate our values to the world."

"We want to bring collections to life for people we admire and adore working with."

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"Second," Adam says, "[Andrea] already had a relationship with Rashida so the trust was immediately there. It made the business side of the process much easier and efficient, and Andrea 'got' Rashida’s vision for the collection."

Adam maintains that now is the right time for a celeb collection for a few reasons. "In our first year of being live," she explains, "we’ve already launched collections for several influencers and fashion designers.  We started by working with those with whom we had a relationship. They had to fit into our brand ethos, but it was important to start with friends so we could get real, honest feedback to improve our process."  

Now they will be tracking how various influencers, celebrities, and brands convert differently. "My hypothesis is that people who have smaller, more engaged followings convert better," Adam says, "but the big names build brand awareness and trust. We deliberately waited to launch a celebrity until we really felt like we had everything in order."

In order and ready for order. The Rashida Jones Collection which includes a mix of statement rings, earrings, bracelets and necklaces, launched today! There’s a Mariner chain necklace, square hoop earrings, a chunky square ring with an offset black diamond, and other pieces that use symbols like the ankh and hamsa. Of the collection, Jones says, "I like the idea that we wear jewelry to unite us and protect us in core beliefs. We need that right now." 

And you need a piece from this collection. 

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Sarah Michelle Gellar Talks Transitioning From Hollywood to Startup Founder

photo credit: Kelley Raye.

Successful women from different careers who now run a startup. 

That’s the story behind Sarah Michelle Gellar and Galit Laiblow co-founders of Foodstirs who took the Create & Cultivate stage this past Saturday in Atlanta to an audience of over 500 attendees. They talked a lot about taking the concept from idea to reality, overcoming doubt, as well as shifting out of their previous roles. 

‘Part of being an entrepreneur,” admits Laibow, who ran a successful PR firm or 12 years, “is not being afraid.”

They made the jump after shopping for ingredients for a baking play date with their kids. “Ingredients,” says Gellar, “that had more consonants than vowels.” Thus, Foodstirs was born and switch into roles that hadn’t previously imagined for themselves. 

“As an actor I’ve watched my industry change,” Gellar explains. “When I started you were either a movie actress or a television actress or you were serious and you did theater; the three didn’t meet anywhere. Then it changed and people realized you could jump from medium to medium.” She was looking for something else when the opportunity arose. ‘Ways,” she says, “[I] could still innovate and still be creative. Also, I’m a mom now, I have two young kids at young and I don’t want to be working 19 hour days and not see my children.”

“Even when you’re a producer you still have other people to answer to. It’s not necessarily the product you intended to make. What I’ve loved,” she says about her new role as founder, “is that now when we have an idea, what you’re seeing is everything we wanted it to be, because it's up to us and only us. It’s our battle to win. It’s so satisfying in a way I’d never experienced and it’s using my reach and creativity in a new way.” 

"What you’re seeing is everything we wanted it to be, because it's up to us and only us."

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As for the partnership Laibow says she was hesitant to partner with a “celebrity.” Having come from the PR world she knew that celebrity doesn’t give a brand a fast-track to success; sometimes it's the opposite. “There are so many celebrities putting their names on things and the consumer is much more savvy. I did have a lot of reservations. I knew that if we did have a celebrity it had to be someone who was really passionate. Sarah and I had many late nights talking about it and she really believed it in. She’s a real co-founder. We both invested our own money and time and we don’t get paid right now.” 

“It’s been fascinating,” says Gellar, “you think we would have each just done what we’re good at; it doesn’t work like that. In the beginning there were days when it was just us. Neither of us knew how to HTML code so I went and learned how to HTML code our emails. They were maybe not the best or the most professional, but that’s how you start and that’s how you learning.” 

“Fail is the first attempt in learning. I don’t see failure as a bad thing. I see it as exercise. When you exercise,” adds Gellar, “you want to work out until your muscle fails so that it grows bigger and stronger. To me those are the steps in learning. That thought in your head is invaluable.”

"Fail is the first attempt in learning."

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“I always wanted the brand to stand on its own,” Gellar says, “I’m not the face of the brand, but I am the co-founder. At the end of the day you want the brand to be bigger than the person. I don’t want to first thing you think of to be me, I want the first thing you think is ‘Wow! That tastes really good.’”

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Why You Need to Stop Putting Yourself Down ASAP

For certified holistic nutritionist, wellness expert and health coach Kelly LeVeque, the hustle began four years ago.

During that time she worked two jobs, "weekends and nights," she says, "and today, I have a book deal with Harper Collins (pub date: April 2017), celebrity clientele (pinch me) and solely run my private practice Be Well by Kelly." 

We caught up with the LA-based lady to chat health (of course), happiness (yes!) and why we should all stop putting ourselves down (forever!!).

Tell us a little about your background? Why did you get into the health space? I have always loved health! After graduating from USC, I took the corporate path though health and wellness working for Fortune 500 companies such as Johnson & Johnson, Stryker and Hologic, and Agendia specializing in cancer and personalized medicine, offering tumor gene mapping and molecular sub-typing to oncologists. My career in medical science meant I had to keep up with cutting-edge research on how diseases develop and how they can be treated. I loved the deep thinking required, especially the statistical analysis—deciphering data for statistical significance, distinguishing between causation vs. correlation, and understanding why study design mattered so much. My career enabled me to go deeper in my passion; I would mine nutrition based pubmed research and build my own opinions around current research. I became the one my friends leaned on (for weight loss, autoimmune diseases, allergies, bad blood tests etc.) so when I let them know I would be going back to school to follow my passion not my paycheck they weren’t surprised. 

Balance. It’s the word of the year, but it’s also super hard to achieve. And it doesn’t happen all at once. What is a healthy way to work toward balance?

I try to instill balance in my clients by giving them light structure (Be Well Fab Four) around what they should eat and breaking down their rigid food rules and cleansing habits. Binging and cleansing cycles swing you back and forth like an out of control pendulum ball. Happiness and health are attained when you find that small swing. Balance isn’t when you stop moving and live a rigid, on-plan, perfect life; when you are focused on a perfect food day you aren’t present, and most likely you are anxious, irritable and thinking about food all day. Instead focus on turning off hunger hormones and thoughts about food and know it be okay to swing a little from time to time. Balance is found with intentional movement to eat clean, sweat and even enjoy a glass of wine with friends. Accept who you are, love who you are and build a lifestyle focused on health, not some abstract idea of “perfection.” So if you have a glass of wine with friends one evening, jump into an app on your phone and schedule a workout or plan to have a fruit free low glycemic smoothie the next morning to bring yourself back into alignment, or both. 

"Happiness and health are attained when you find that small swing."

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How do you set realistic goals? 

Stop trying to do it all at once and enjoy the journey! Transforming our mindset, our nutrition and our bodies is a journey. It takes practice to be present; to see that big leaps start with small steps and to not get discouraged if we have setbacks. Learn to enjoy it by breaking your “big goals” down into attainable action steps that can reinforce how strong, brilliant and beautiful you are. Just look at the week ahead of you: Plan a workout with a friend and create a healthy meal plan to nourish your body. Step by step, you’ll build a healthy lifestyle, and moments of clarity and opportunities for fun will follow. By focusing on eating real and nutrient-dense food, and striving to build a healthy, active lifestyle, you’ll take the important first steps to being well and it will naturally become a lifestyle. True progress happens when we enjoy making it happen and when we get out of our own way. When you try to change more than one thing at a time chances are you will be overwhelmed and give up. Maybe for just 2 weeks you commit to have a Be Well Smoothie for breakfast, you will be surprised how that positively affects the rest of your life. 

People have a fear of fat. What else are we afraid of that we shouldn’t be? (existential life question…)

Stop fearing change; change your career, get out of a bad relationship, determine if your nutrition habits or “lifestyle” is no longer serving you and change, nothing needs to be forever. Don’t just cling to a mistake because you have invested time and energy making it, convinced your friends or family it was right or invested time. You only have one life to live; live it without regrets by having the guts to adjust your ships sail as needed. Stop waiting for your inner voice to scream, the change will be harder to make, instead trust your voice and make a calculated change sooner rather than later. 

"Change your career, get out of a bad relationship; nothing needs to be forever."

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You’ve said that punishing yourself for failing is unhealthy. We all do it. What are some other habits we can kick to the curb that will benefit our well being both personally and professionally? 

Stop putting yourself down! As women, we need to stop allowing one another to openly bash themselves; “I am,” I can’t,” or “ I am sorry” solidifies those opinions of ourselves and undermines our ability to rise above it. The next time your friend says, “I am fat” simply respond with “that’s great, you have one more” if they do it again, make them stand up in front of everyone and name three things they love about their body. We need to help one another break this horrible habit immediately. 

How do you see health as related to our careers? 

Your nutrition, activity and stress levels directly affect the health and wellness of your career; working actively to remove the stress from your life can also be a good way to get going on the things you want to achieve. Stress reduction is not a one size fits all formula, but there are a few techniques I recommend to help my clients start their day. Meditate via an app, or start your day with a walk or workout. These exercises can provide clarity, comfort and help you prioritize your day. Even doing 15 minutes of exercise or mediation in the morning can move the negative unaligned thoughts from your mind.

What’s a great recipe that will get us energized and feeling productive in the am? 

I always start my day with one of the low sugar, meal replacement smoothie recipes I created for my clients! My Be Well Smoothie formula helps develop a blood-sugar balancing meal in any flavor with enough protein, fat and fiber to keep you full for four to six hours, feed your microbiome, turn off hunger hormones and nourish your body with amino acids, fatty acids and phytonutrients. It limits fruit to 1/4 -1/2 cup, depending on your body composition goals, and some are totally fruit free. A killer go-to is my Spa Smoothie, loaded with greens, cucumber, avocado and lemon. (find my recipe below!).

THE “BE WELL” SPA SMOOTHIE

1/4 avocado
2 Tbsp. chia seeds
1 small Persian cucumber
1 handful of spinach
1 lemon, freshly juiced
1 scoop vanilla protein powder (love Perfect Fit)
2 cups unsweetened nut milk

DIRECTIONS:

Add all ingredients to a blender and blend until smooth. Enjoy!

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Why Selling Out Doesn't Mean What It Once Did

"Selling out" has long been considered the scourge of the creative. The dollar sign death knell to the artistic soul. But relationships to career and goals change. Certainly, the economy has changed. And the dreams of our twenties take different shape in our thirties.

Life happens, moving us along-- sometimes unwillingly-- and we find ourselves in the crevice between the rock and the hard place, making important decisions about the "business" of our art. OR, in the best case scenario, this next step is so fluid, so sensible, we can't help but forge ahead.

Because living the dream implies that there is only room in your life for one.

We don't think that's true.  

It's something that Anna Bulbrook, violinist/musician and now, founder of GIRLSCHOOL, an LA-based music and arts festival that celebrates and connects female-identified artists, leaders, and voices in an inclusive, action-oriented, and forward-thinking way know something about. This past January GIRLSCHOOL launched its first annual weekend-long festival, called FIELD DAY WEEKEND at the Bootleg Theater in LA. The goal is to spearhead "creative or community-based events, online editorial content, and collaborations with organizations that create or support positive change." 

So we chatted with Anna about gold records (she's got one), living "the dream," and why building a business was the next smart and oh-so-soulfilling step.  

How has your relationship to career changed from your early twenties until now?

When I was 23, I left my corporate job and ran away with the circus—I mean an indie rock band—for what turned into ten years. I saw an opportunity and I needed to see how far we could take it. With nothing to lose but a job I was lukewarm about at best, I’m so glad I did.

… Because we took it pretty far. We put out several studio albums on major labels, toured the world, did a bunch of TV shows, music festivals, all that good stuff. I even have my gold record hanging up somewhere.

That said, I’m in a different place now. I’m 33. I’ve gotten to “live the dream,” and see it through to its logical conclusion. I now want the ability to drive my future for myself. I want to put my money where my mouth is, and to make something that serves others. I want to support women in music. And I want to build a business that can carry me into my 40s and 50s. (And unless you’re in U2, that business is not being a sideman in an alternative rock band.)

"I want to support women in music. And I want to build a business that can carry me into my 40s and 50s."

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I also want some creature comforts: I want to be home on weekends and holidays. I want to participate in the cultural life of my city. I want to be present for my friends and relationships. That stuff is all real.

A lot of creatives feel the pressure to ‘stay the course’ with their dreams, sometimes to their detriment. When and how do you think “giving up” makes sense? 

Rigidity is the enemy of… everything. Throughout life, what you want can and will change. Your needs change. Your identity can change. Maybe your family situation changes, and it clarifies things. Maybe you just wake up one day and see things you never saw before. (That has happened to me a couple of times now.) These changes can happen slowly or instantaneously. And when they happen, there is zero shame in changing course, admitting that your feelings have shifted, or acknowledging that an earlier approach doesn’t work anymore.

I try to look at it as exploring and being open to what needs to happen, rather than “giving up.” The single most important thing in life is to do things as opposed to not doing them—even if that means closing a chapter to make room for something new, or taking a break to earn some income for a while.

Adrien Young, Anna Bulbrook, and Jasmine Lywen-Dill. Photo by Jen Rosenstein.

Why did you decide that this point in your career was the right time for Girlschool?

I didn’t think too hard about it. As soon as it occurred to me to do it, I went for it. If I had slowed down to think it through, would I have talked myself out of it? Would I have missed out on all this learning? Or would I have found a different challenge to take on? The beauty of signing yourself up to do something, and then figuring it out, is that doing is incredibly powerful. You can’t decide if something was successful, or fun, or completely sucky, unless you’ve done it first.

Without that first test-run of Girlschool, we wouldn’t have proven that this great un-met need existed. We wouldn’t have attracted an assembly of amazing women to work together to build Girlschool into a proper little music festival and brand. And we wouldn’t have discovered all the other ways that Girlschool can help to create a space and a platform for talented women to connect. 

How do you strike the balance between being creative/following your passion and also making money? 

I think transitions are by definition intense. When I went from working full time to being in a band, I spent a full year pulling 60-hour work weeks, plus recording with two bands, plus using all of my vacation days to go on tour. (The things you do when you’re 23!) It was hard, and I didn’t sleep a lot, and I wasn’t in the best shape. But at the end of that year, I had played on two records that changed the course of my entire life (the first The Airborne Toxic Event album, and the first Edward Sharpe and the Magnetic Zeros album), and I was in a very, very different place than when I started.

"Rigidity is the enemy of… everything."

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This year, I’ve been in a double transition. My band is on hiatus, so I’ve had to rebuild my income in addition to building Girlschool. This year, I worked harder than I did when I was 23 for less money. I took a lot of risks, I made mistakes (which I hate doing), I didn’t sleep a lot, and I recently bought some “relaxed fit” jeans. But I made it work because I care too much about Girlschool to not find a way.

I should add that in addition to earning money by playing violin, I landed a summer-long producing job this year because of… Girlschool. And even though it slowed me down a little bit with Girlschool stuff, I was happy to have the job because it supported me while letting me sharpen my Girlschool skills in a bigger sandbox.

So when I say that it’s OK to do things differently than you ever have before, I mean it.

Also, “relaxed fit” jeans are amazingly comfortable.

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Filmmaker & Cancer Survivor Encourages Young Women to "Dream, Girl"

Erin Bagwell (L) and Komal Minhas (R)

It was a Kickstarter trailer that lead to a cold email that lead to a life-changing partnership. “It was an instinctual ‘I have to be a part of this,’ there was no doubt in my mind,” says Komal Minhas. “I knew I had to give it my all, and what that meant for me was being totally authentic, totally honest with why the project impacted me so much and why it meant so much to me.”

“This,” is Dream, Girl. A documentary from creator Erin Bagwell that features the empowering stories of female-led companies and their founders. From fashion to tech to non-profit, it explores the challenges, successes, the conventions that still hold women back, and the dreams that pull them forward. It is framed by Bagwell’s and Minhas’ struggle to make the movie.

When Bagwell launched the project on Kickstarter, the two women were complete strangers.

Minhas was in Italy on what was supposed to be vacation. Like thousands of others she saw the trailer one night before dinner and told her partner, Mitch, “I have to be a part of this, I have to figure this out.”

“I knew I had to give it my all, and what that meant for me was being totally authentic, totally honest."

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Initially launched with a goal of $57,000, Bagwell was seven days and $18,000 away from reaching her target, when the project received a boost from author and life coach Marie Forleo. Forleo agreed to blast the Dream, Girl mission to her email list of about 300,000 people. Money started pouring in and so did the emails. One of which was from Minhas.

“Erin went from having $30,000 to $104,000 in three days,” says Minhas. “The amount of press, the people-- when you’re cutting through the noise to get to someone who is that busy, who is getting cold attention, going from zero to hundred, I knew I had to stand out.”

Before she made any “hard ask,” Minhas thought about what she could offer. She had her own company, Montreal-based KoMedia, which she founded at 23. “I knew I could invest a little bit of the money I had saved up from the year of operating my company,” she says. Beyond that she could strategically supply “camera equipment-- I had a couple of 5D cameras and I had some audio equipment.” In her first email to Bagwell she outlined every provision she could make. Drafting what she called a “have-to reply.” Minhas says she “created an opportunity for Erin to respond, making the option of saying ‘no’ incredibly difficult.”

“I didn’t want to be overbearing,” she says. “I kept it light, but it was a rich ask and also, offer.” The response was not immediate. “It took Erin three days to reply after I sent a follow-up email. It felt like ages to me because I knew this was went I meant to do.”

Three nights later the two were on a Skype call. It was midnight in Naples, the connection kept cutting in and out, but where the internet failed, the synergy between the women succeeded. “We told each other our life stories, why we were each doing what we were, and I again reiterated the offer, the strengths I knew I had and what I could bring the partnership.” Bagwell, she says, “she was right there with me."

"Throwing it down, not being afraid to ask, but also, not being a crazy person,” that’s how she got in the door. “It’s a strange line to toe,” she says, but acknowledges, “I prefer more over less. Fortunately in this situation, Erin did too.”

From a Skype call, an in-person meeting, emails in between, and Minhas landed on set a couple of weeks later.

That first $104k gave the filmmakers enough funding to make it through about 8 months. “For the first time,” Minhas says, “I didn’t take a salary. It was almost a full year before I did because we were bootstrapping.” In the summer 2015, lead by investor Joanne Wilson, who appears in the film, they did a round of Angel funding. That raised another $100k. They did one final round of friends and family to “make it through the finish line.”  

Though Minhas had never raised for business, she had done work raising money for charity. For instance, while at university she spearheaded a campus fundraiser that raised over half a million dollars for the Canadian Cancer Society. “I knew how to magnetize money for a cause,” she explains, “but when it’s a business you have to include how you’re going to share long-term revenue projections, understand distribution, and we had to convince our investors that beyond the social impact mission of the film we would bring them returns, and hopefully great returns.” It was a “learning curve when we were starting to pitch.”

And then there was the big curveball. “Back in March,” says Minhas, “I was actually diagnosed with cancer. I am survivor and was diagnosed cancer free a couple of weeks ago. But when we got the news March 2nd our premiere was set for May 26th at the White House. We figured it out and did our best.”

Erin Bagwell, third from left and Komal Minhas, fourth from left at the White House screening. 

They premiered the film to a private, 190-person screening for women entrepreneurs, followed by a round table discussion led by Diana Doukas, the director of the White House Business Council.

The response was overwhelming and powerful. “It took two years to create the film and we’re anticipating it will take a full two to fully maximize the distribution. We’re not only creatives, but we made a film about business and we are running a successful business.” Since launching in June in New York, Dream, Girl has had over 100 screenings in seven different countries. They are planning to scale that number to over 1000 in the next year.

Another arm of the goal is to give young women “better examples of what wealth and what wealth in business looks like,” says Minhas. “We don’t want to be Wolf of Wall Street. That’s not our jam, but it’s a no-brainer that a woman can be in power.

"We don’t want to be Wolf of Wall Street. That’s not our jam, but it’s a no-brainer that a woman can be in power."

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Minhas and Bagwell are also turning the forty plus hours of unused footage into a web series called, Your Moment of Ambition, which they are looking to launch in 2017. The series will be 20 episodes at about 2 minutes each. "There are so many stories that couldn't make it into a film,” says Minhas. “Those of sexual harassment to a professor at Wharton talking about why it’s also a no-brainer that every man should be a feminist.”  

They are not only incredibly inspired by the people they interviewed, but by what Minhas says are “the next generation of feminists like Zendaya and Rowan Blanchard. These are really woke women. They have Queen B to look up to and some of them are just thirteen, fourteen years old.”

She says “Maybe Gen Z won’t see the work and effort it took to get here,” but “there will be no barriers in this generation's mind that they can be limitless.”

Dream, big. Dream, Girl.

For more information or to host your own screening and bring Dream, Girl to your community, visit the site here. 

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This Entrepreneur Walked Away From a Scholarship at a Top University

Written by: Karin Eldor

Whether Jasmine Star waxes poetic about entrepreneurship on a podcast, offers up social media engagement tips in her Facebook Live workshops or talks about her dog Polo in her Insta Stories, one thing is clear: she speaks as she is. The wedding photographer and social media strategist has blazed a trail of authenticity, guts and determination.

Jasmine’s star rose to fame as a wedding photographer when she was 25 years old. But here’s the clincher: when she first picked up her camera, she was actually a UCLA law student who didn’t know the first thing about photography. Luckily, she’s into shots in the dark.

Talk about a pivot: Star took a life-changing leap of faith, without even knowing if photography was her passion. 

“That's the crazy thing,” she admits. “I didn't know if photography was my passion... I believed it was my passion, I hoped it was my passion, but I didn't know it was my passion.  However, I had to at least try to figure it out. I owed it to myself.”

Star explains: “When I was 25 years old, doctors said my mom was dying of brain cancer.  She was only 50.  In that moment, I thought I was having a midlife crisis.  I was literally half the age of my dying mother… I understood how fast life flies by and I promised to do everything I could to ensure I didn't look back on my life from a hospital bed and wonder, What if…”

So she walked away from her UCLA law school scholarship to follow her heart.

“I believe entrepreneurs owe themselves the chance to try to pursue their curiosity,” Star continues. “Curiosity is the thing that leads to passion, so I'm hell-bent on chasing my interests to determine if they'll morph into my wildest passions.”

“Entrepreneurs owe themselves the chance to try to pursue their curiosity.” 

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That Christmas, her husband JD gifted her with a camera, and the rest is her-story. Jasmine pursued her (then TBD) passion and clicked her way to become one of the world’s premier wedding photographers. Four years in, she became one of the most sought-after photographers in Cali and was voted “Top 10 Wedding Photographers in the World” and “Top 10 Most Socially Influential Photographer.”  

Her advice to others also considering a pivot? “Release yourself from people's expectations of your decisions. If you're looking for people to ‘get’ you or applaud your career-switching decisions, you may be searching for a long time.  The vast majority of people are afraid of trying something new, but -- more so -- afraid of failing publicly.  Most people don't want to be vulnerable and run the risk of closing the doors to a dream.”

Star adds, “Your responsibility isn't to handle the naysayers, nor is it to convince others that your decision is right. Your only job is to do what you've been created to do.  You must stand in the rightness of your vision and let your success silence their doubts.” (And, mic drop.)

But everything has its purpose and Star’s law school experience has impacted the businesswoman she is today:

“I firmly believe every experience helps me as an entrepreneur.  For example… Being a waitress taught me how to hustle and smile when dealing with rude customers. Working in retail taught me how to dress for the job you want, not the job you have (and properly fold a T-shirt). Volunteering for a janitorial union in L.A. taught me to treat everyone with utmost respect, even if they're cleaning toilets. Law school taught me to think in non-emotional terms and see every situation in black and white.”

Amazingly, Star evolved from wedding photog to branding & social media strategist, helping other entrepreneurs and creatives build a brand and pursue their vision, with her Path to Profitability business summits and workshops. Her evolution from creative to consultant is proof that some of the best career transitions happen organically.

"Stand in the rightness of your vision and let your success silence their doubts.”

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“It was natural. Totally. I built my brand from scratch and used social media to buttress it.  Shortly thereafter I taught other photographers how to do it for their businesses and soon a variety of business owners asked for my help.  I began consulting with creative entrepreneurs and saw their business explode with growth and entrepreneurial flair.”

Star explains: “The Path to Profitability was a labor of love and resulted with 12 hours of teaching content to entrepreneurs on how to build a brand and use social media to market it effectively. We hosted the workshop and recorded it to share it digitally with entrepreneurs.  When I was creating it, I set aside two hours every day for four months to write and assemble the content.”  

Star’s advice on how to maintain your voice as a brand?

“Write your copy like you're talking to a friend.  There aren't rules for good writing. Actually, there are lots of rules.  But ignore them. In today's digital world, the main goal is to get your point across as quickly as possible, in the strongest fashion… and write it the way you'd send an email to a good friend.  Make jokes.  Add smiley faces.  Talk to, not down to, people.  This makes a world of difference.”

Amazingly, with everything Star has on her plate, she still manages to answer all the emails to her website within 48 hours, all the while engaging with her over 160K Instagram followers.

And interaction and engagement seem to be what makes Jasmine Star the brand tick. Not only are her posts authentic, but she loves sharing nuggets of truth and wisdom for those who scroll her social media feeds. This is likely why her INSTA180 free 7-day challenge resonated with people.

“I love social media.  Like, love it. I've been able to grow my social platforms with concentrated effort and dedication.  Most of my marketing efforts are bolstered by social media, so I love teaching others how to use it.  INSTA180 was created to teach entrepreneurs how to use Instagram for their businesses. I've learned being popular isn't as important as being profitable.  Can I get an amen?!?”

"I've learned being popular isn't as important as being profitable."

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But it’s not all roses, right? So how does Star deal with the thorns and keep viewing the world with rose-colored filters?

“You are enough. You have enough. You need to give yourself grace, in spite of your mistakes. Abundance flows through you. You need to celebrate others' successes as happily as you do your own.” This is Star’s own mantra. 

As for the entrepreneur' mom:

“Here's some good news:  my mother miraculously recovered from brain cancer… and she's the first person I call when I'm ready to make yet another pivot.” Which, happens to be her advice for surviving the daily hustle: “When you're down, get up. Take breaks when you need them. Call your mom. Invest in good coffee.”

Amen number two. 

###

Karin Eldor is a coffee-addicted copywriter, with a long-time love for all things pop culture, fashion and tech. Ever since she got her first issues of YM (remember that one?) and Seventeen in the mail, she was hooked on the world of editorial content. After earning her Communications degree, she spent 6 years honing her craft as a Senior Editor for AskMen.com. More recently, Karin enjoyed gramming and strategizing as Social Media Manager at ALDO. Today, she is Chief Content Writer at 818 Agency and a social media consultant.

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This Founder Is Winning the Maternity Leave Fight

Michelle Feiner, founder of Emissaries. 

Michelle Feiner, founder of Emissaries says she is "a hustler and entrepreneur at heart." The mom and business woman created the first U.S. recruiting agency to service the niche of parental leave coverage and "to support the U.S.’ evolving leave policies and growing gig economy."

Maternal and parental leave is a hot 2016 election topic, but it's also something that's been close to Feiner's heart since working in the freelance world herself, often as a maternity fill-in. 

Hear what she has to say about pregnant lady bosses (which, she currently is herself), what policies in the U.S. need to change, and why her company doesn't take a cut of freelancer pay. 

Women in the workplace! From pay gaps to covert and overt sexism, it’s still a complicated place. What has been your experience as a woman in the working world?

I’ve always enjoyed work – even in my teens. I’m a hustler and entrepreneur at heart. My career gives me purpose, fulfillment and perspective. With that said, I have had some negative experiences as a woman in the working world. The most memorable: I was sexually harassed by one former manager many years ago, early in my career. He grabbed a fist full of my butt in front of clients. I turned around and looked him dead in the eye but said no words, out of shock. Unfortunately, this manager had a reputation in the office for this sort of behavior and somehow, he got away with it several times because no one spoke up. I was about to be promoted and I didn’t want to risk the raise. A shame, right? But now, for the most part, I can choose who I work with and altogether avoid shady characters! ☺

You spent a large portion of your freelance career filling in maternity leaves. How did that happen? What’s that trajectory?

The transition from full-time to freelance was one of the easiest transitions I ever made. I created a portfolio. I positioned myself as a freelancer online. I let my professional network know I was available for freelance work and landed my first gig within a couple of weeks. One gig led to another (referrals accounted for the majority of my projects) and fortunately, I was often booked months in advance. A lot of the maternity leave fill-in work I did was in the magazine industry – which is predominately female (read: lots of women inherently going on maternity leave). I raised my hand for the right opportunities, developed a niche in digital sales marketing, constantly networked and was very aware of my reputation as a freelancer and maternity leave fill-in. 

"I raised my hand for the right opportunities."

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For many, the freelance world is a hard, hard hustle that can leave workers feeling undervalued. But you’ve said it made you feel more valued in your career. Can you chat a bit about that?

Freelancing isn’t for everyone. I know many talented people who tried their hand at freelancing yet prefer full-time employment. Personally, I enjoyed the hustle and constant change. Plus, I made more money, worked less and was more focused on producing good work vs. navigating office politics. Maternity fill-ins are particularly amazing projects for freelancers because often the expecting mom is in this planning state-of-mind as she prepares for her baby’s arrival and that translates to the most detailed turnover reports you’ve ever seen! The women I filled in for trusted me to be their ally at work and I truly wanted them to come back to their roles with their workload and team in a good place. Speaking of teams, many of the teams I worked with during maternity leave fill-ins were incredibly welcoming because they were just so stoked the workload wasn’t going to fall on their shoulders while their colleague was out on leave. This is one of the most important benefits of parental leave covers – the entire team feels valued and supported.  

Then came Emissaries. Why was it important for you to start this company?

Most everyone knows parental leave policies in the U.S. are pretty horrible compared to the rest of the world. Starting in 2015 it became a hot topic in the national news. I had the idea for Emissaries years ago when I was freelancing and covering maternity leaves. The timing was right last year and Emissaries launched in November of 2015 in order to support the U.S.’ evolving leave policies and growing gig economy. There are models like Emissaries in Europe and Australia but Emissaries was the first U.S. recruiting agency to specialize in parental leave coverage. On another, but equal note, I wanted to create an agency and marketplace that would sincerely behoove freelancers. We’ve never and we won’t take a cut of freelancers’ pay. That’s vital for attracting the best freelancers to our network. The best freelancers get constant job and gig offers; it doesn’t make sense for them to give up a portion of their pay. It does make sense for them to sign up with a talent-matching agency like Emissaries if it helps them get access to new clients.

Post-launch, you found out you were pregnant, which surprise! has the ability to derail anyone. But you’ve used this to your "professional advantage.” What does that mean and how did you do it? 

I’ve been fortunate and my energy levels are through the roof. Perhaps I’m just excited for my future. Planning for a baby’s arrival forced me to think about the future of Emissaries. One of my immediate thoughts the day I found out I was pregnant (which, mind you was four months post-launch!) was: "what am I going to do with Emissaries?" I'm constantly advocating and evangelizing for parental leave and I'd be a hypocrite if I didn't make a plan for myself. So I devised a plan to build and launch a self-service, online platform that will enable our clients and curated network of freelancers to directly connect while I spend a few months prioritizing my daughter's health. Emissaries' new freelance marketplace (launching in late September at www.emissaries.co) is the obvious next step for the company; it will make sourcing and connecting with qualified freelancers even more turnkey, transparent and affordable. Pregnancy has only encouraged me to expedite Emissaries' growth strategy. As the number of freelancers in our network and the quantity of clients have grown, the natural evolution of the business is to digitize the experience and utilize technology to improve the talent matching process. Many of the pregnant women I help find freelancer fill-ins for share a similar trajectory wherein pregnancy has had a positive effect on their careers.

Speaking of pregnancies— let’s talk about the #pregnantbosses. What does that hashtag mean to you? 

#PregnantBosses celebrates pregnant, professional women. There's a misconception that pregnant women aren't as committed to their careers as their peers - and that's the myth we're trying to dispel by profiling expecting and new moms who are dedicated to and enthusiastic about the future of their companies and careers. Pregnancy doesn't have to derail your professional goals and most importantly, pregnant women should not be seen as less valuable than their counterparts. Quite the opposite, these women are powerful forces! P.S. We welcome new submissions on our site, www.pregnantbosses.com. 

"There's a misconception that pregnant women aren't as committed to their careers as their peers."

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Have you found someone to cover you? When you run a company is it realistic to take time off after baby? 

Obviously, being the founder of a self-funded startup is different than being an employee but I am certainly creating my “village.” I have a team that supports Emissaries and I’m in the midst of interviewing for a role that will be my right-hand person. Emissaries new online freelance marketplace is built to be primarily self-service but of course we’ll have a community to foster, freelancers to vet and support emails to answer. Additionally, I’ll be pausing our full-service recruiting services until I’m ready to recommit to that level of hands-on work. This is my first pregnancy so I’m adjusting as I go while making sure I have the support both myself and my daughter need.

What are some issues you’ve seen affect pregnant working women?

Some feel more professionally motivated and supported than ever before - thanks to improving parental leave policies, evolving corporate cultures and new social norms. Others face unjust challenges of additional gender discrimination and unfounded assumptions that they aren’t committed to their careers or companies. Various global surveys report that 30-77% of pregnant women and new mothers experience discrimination at work (statistics vary by country). Pregnancy discrimination is unfortunately alive and well! 

What would you like to see change?

In general, I think U.S. companies could do a better job of supporting employees - whether they need paid leave to take care of a newborn, a sick loved one or an elderly parent. Much of the opposition to paid family leave is centered around misinformation or confusion, especially around business impact. Particularly where we have data from CA or RI about their experiences, we can correct the record with the real story. I’m a big believer of the mantra: it takes a village. We could also do a better job of thinking about how paid leave affects teams. Many companies simply redistribute that employee's workload to the existing team.

"In general U.S. companies could do a better job of supporting employees."

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Some companies have the foresight to hire a seasoned freelancer to fill in for the individual and support the team. This strategy has many positive effects: one point of contact makes the transition less disjointed, colleagues will be less likely (even subconsciously) to resent the individual on leave, it provides an opportunity to glean expertise and insights from a reputable source in your industry, it's an excellent gesture for companies to demonstrate that they support working parents and an overall wellness-based, balanced culture and lastly, your company will attract and maintain top talent. If employees feel valued, they are more likely to reciprocate with their loyalty and hard work.

How and why is Emissaries rewarding?

We’re supporting two topics at the very forefront of the world’s workforce dialogue –  freelancers and working parents. There's certainly an element of social change to Emissaries’ business model. I'm motivated and inspired to create a new social norm for companies to offer working parent benefits, employees to take paid family leave and better support the booming independent workforce. We’re paving new paths! 

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Gal on the Go: The Ultimate Boss Guide to Atlanta

CREATE & INNOVATE in collaboration with Marriott Hotels

photo credit: Kathryn McCray Photography

When we chose Atlanta as the next stop for Create & Cultivate, there were more than a few good reasons. As a growing hub for diversity and tech, Atlanta has also been named #5 in the best cities for female founders with 44.3% of female-owned firms in the city. #nobrainer. 

So it felt natural when we headed to Atlanta this past month in partnership with Marriott Hotels to profile female entrepreneurs and business women living in the City of Trees. Like our San Francisco City Guide, each woman is at a different point in her career. Each with a different focus and personal definition of success and balance.

We stayed at the Marriott Marquis in downtown (Hunger Games anyone?! see elevator shot above) and explored the city, hit up Barcelona Wine Bar, chatted work/life balance, what it means to have a job that puts you up in the air, and why ATL is the place to be. 

MATTIE JAMES, FOUNDER, MATTIEOLOGIE 

photo credit: Chris Payne

Mattie James, lifestyle and business blogger at Mattieologie has broads in Atlanta. Fans and women who listen and take the career advice she doles our seriously (as they should). 

When we met up to grab coffee at the brick-lined Octane near Georgia Tech, one woman couldn't help but approach her. "Are you Mattieologie?" she asked with excitement. 

It was not only a reminder of how bloggers and influencers become their brand-- at least via public perception, but also served as a reminder that dishing out career advice is a big responsibility.

Mattie knows this. It's not only something she's "comfortable with" but also says that her "intentions are whole-hearted." She wants her followers and readers to know that "that power will always belong to them. I'm simply just a guide." 

When she first started Mattieologie she was working a full time job and blogging simultaneously. "I think having a full time job and tackling blogging at a full time level is exactly that. Working two jobs. You have to wear the employee hat - where you answer to management or a supervisor - and then the entrepreneur hat where the last decisions are on you." Pulling double duty was something that forced her to be a better blogger. "It made me take myself seriously," she says. 

"The better version of myself is the only person I'm trying to keep up with." 

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Like many working women Mattie says she "danced around the idea" of leaving her 9 to 5 instead of giving herself a hard deadline. She says she really made the decision, "subconsciously when I had a baby." But then she was "Luckily let go in June 2015 and got really focused."

The child of immigrant parents who both worked, Mattie learned plenty of lessons about entrepreneurship growing up. "My mom did Mary Kay for years and was incredibly successful at it. The thing I admired most about her is that she dominated both at work and at home. She created a balance that made me believe you could do it all. My dad has such incredible work ethic which I think he passed on to me and my sister. They made us believe in the American dream." Her sister has also been bit by the entrepreneurial spirit.   

Today Mattie is a working mom who says that balance means "making it work by any means possible. And that balance looks different every single day. There are days when I'm an amazing mom, fantastic blogger but dropped the ball as a wife. Tomorrow is another day. Hopefully the day you get it right."

She calls Atlanta "a city of balance." And is always loving on "the food, the people, and the feeling." 

Favorite spot to get coffee: Octane off of Marietta St.

Grab the perfect shot: Whiskey Blue at the W Buckhead

A spot in the city that has special meaning to you: Fox Theatre. Where me and Hubs had our first date.

Your favorite spot in the city to sit still and be creative: Condesa Coffee

Restaurant you can go to time and again and always leave satisfied: Gio's Chicken, Little Italia 

Go when you want to be alone: Brash Coffee

Go when you want to be with friends: Edgewood - Mother, Sound Table, Noni's and other cool bars

Tourist spot that’s a secret guilty pleasure (that everyone should visit): Centennial Olympic Park

COCO BASSEY, FOUNDER, MILLENNIELLE 

photo credit: Kathryn McCray Photography 

Coco Bassey is at the point in her career where Mattie James once found herself. She's working two full time jobs-- what she calls her "professional job" and her "personal brand."

It's important to Coco that she succeeds at both. 

"I've found that working with people who support my vision on both fronts is what has really helped me. My blog is still a solo project, but I have a really supportive family who knows what I'm trying to do." She says she asks herself every day if it's time to focus full time on one or the other but feels like, "everything I've learned in my professional career has really contributed to Millennielle's success. I'd love to keep my double life going for as long as I humanly can... until one or the other takes absolute precedence."

As a woman and student of the world, having lived in five different countries, Coco has learned a lot about business and building relationships from being mobile and adaptable. The current secret to her hustle is "no days off," but that doesn't mean it's not a challenge. She also knows a lot about challenge. She started Millennielle during a time of particular hardship. 

"When I started my blog back in 2013, I was just a few months out from a thyroid cancer diagnosis and treatment," she says. "I had to leave my job out of school because of visa issues, and I was going through a break-up that affected me a lot more than it probably should have — probably because of the former two." She says it felt like "nothing was working for me," but one of her escapes was "admiring the digital spaces girls just like me had created for themselves by way of blogging and/or starting up small businesses." 

"The most successful women I've known have never played it safe," she says, "which is so inspiring to me, because sometimes I feel like I could do so much more to make my mark! What I've discovered though, is that risks come in so many different forms, so I try not to be too hard on myself and just take things one day at a time.

"The most successful women I've known have never played it safe."

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With Millenielle, Coco's goal has always been "to to be a representative voice of all millennial women" and share her unique perspective. "There's only one me with my own story to tell!" she says. "I'm a firm believer of concentrating on bettering myself and reaping the rewards of the work I put in, instead of focusing on what the next person is doing. I think that's what any business-savvy person does to keep their head above the water — comparison is the thief of joy."

Coco didn't take to Atlanta right away, saying "it took a long time for me to fall in love with this city. Growing up in cities like Prague and Berlin I thought living in the South was not for me." And yet, the City of Trees kept pulling her back in and she finally made the decision to "bloom where I'm planted." 

"You may have to dig a little," she notes, "but there really is so much to love about ATL."

Favorite spot to get coffee: Brash Coffee in West Midtown has the smoothest coffee I've had in a long time, and I love the quirky shipping container situation that they have going on

Go shopping: The Shops, Buckhead Atlanta (featured above) 

Take a business meeting: Bread & Butterfly in Inman Park

Favorite neighborhood and why: This is a tough one, but I would have to give it to West Midtown. It's where most of my favorite restaurants are located and I love that the neighborhood hasn't lost its personality, even though it's right in Midtown!

Meet up with other bloggers: Bartaco! Fun cocktails and delicious tacos... who can resist?

Your favorite spot in the city to be creative: Ponce City Market

Go when you want to be alone: Home :)

Go when you want to be with friends: My closest friends live out of town, so whenever I'm looking to have a good girl's weekend out, you'll probably find me at the airport checking in for a weekend getaway! 

Listen to live music: Although I do love a good music festival, arena concerts aren't my favorite. I love smaller intimate gigs, so The Tabernacle is my favorite!

TISHA THOMPSON, VICE PRESIDENT, PUR COSMETICS 

photo credit: Kathryn McCray Photography 

Tisha Thompson didn't start out in the beauty department at PÜR, but in finance. The now VP tells us, " I was an Accountant at the company in the early stages of PÜR getting started.  At the time I was a freelance makeup artist doing weddings and music videos, etc and one day shared my side gig with management and much to their surprise they said hey lets give her a shot on the marketing team.  I then shifted over right as PÜR was in the middle of 6 test stores and now 4000 stores around the globe later I am so excited to be apart of such an amazing brand and team."

She has a proven track record of driving profitability while implementing innovative beauty solutions in a saturated market place-- innovative being the key word. She understands how important it is for a brand to be able to pivot and shift. "PÜR has really reinvented itself in the last year," she says. She's talked about getting the "branding right," which for Tisha means "staying relevant while staying true to who you really are.  For us at PÜR it's so important to not chase the next 'trend' and try to be the most 'trendy' brand but is it important to be on trend." It's a fine balance, but a challenge she's up for and once she understands has to include social responsibility. 

"I recently read a stat that said 58% of women started wearing makeup before the age of 18," she says. "With so many women starting to wear makeup at such a young age I think its critical that we remain socially responsible as a brand and provide the best high performance products that are the very best for your skin.  Being socially responsible and helping women feel beautiful as we say one compact at a time will naturally lend itself room to be apart of women's day-to-day and therefore a critical part of their lifestyle." 

"With so many women starting to wear makeup at such a young age, it's critical that we remain socially responsible as a brand."

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When it comes to Atlanta as the HQ for PÜR, Tisha has this to say: "Atlanta is such an inspiring city.  What I love the most is that it’s a very diverse city and so much like the PÜR customer we are able to serve so many different kinds of people of all different races and skin tones.  As the complexion authority we have products for all women."

Favorite spot to head after you’ve gotten your makeup done: I love getting dolled up when I go out to any of the many events always happening in Atlanta. PÜR is the official makeup sponsor the Atlanta Hawks Cheerleaders and the Atlanta Falcons Cheerleaders and so I love to attend the games all dolled up so I can tell people this is what the cheerleaders are wearing. 

Go-to spot in the city when you need to relax: Relax what is that?  I always say I will relax when I am dead. But if I ever need a moment I generally go and get a massage.  There are so many good ones but I particularly like Spa Waverly at the Renaissance Atlanta Waverly Hotel.

Favorite location to have a glass of wine: It’s a little out in the burbs as we say but it's amazing. It's called The Gifted Ferret located in Woodstock, GA. They do FREE wine tastings every Saturday and I really enjoy going to learn about new wines. 

Guilty pleasure “tourist” spot: The Georgia Aquarium.  I really love to go and take family or friends that come to visit because it's really spectacular. 

The one thing about ATL that lives up to its reputation: Nightlife & Music. The night scene is a very vibrant in Atlanta.  There is always somewhere cool to go and listen to great music and have a great time.

Best spot for coffee: Café Intermezzo. I love the vibe!

Best spot on a Sunday: Sunday is reserved for family time.  I love to go for walks with my family and just enjoy the day. 

LYNNETTE COLE, DIRECTOR EDUCATION GLOBAL RETAIL, PUR COSMETICS

photo credit: Kathryn McCray Photography

For more than 16 years Lynnette Cole has been a beauty expert and TV personality, working to empower women to be their best selves. She never expected to be in the beauty industry, but the former Miss USA 2000 is now focussed on on being a global ambassador and makeup educator. "I didn’t have any 'makeup experience'," she says, "but I have always had a love and passion for beauty."

"Growing up my parents always told me, you can be and achieve anything you put your mind to. I’ve always known that I wanted career that combined my passion & drive to make a difference and I’ve always known that I wanted to work for a company that invests in training and growth. In many ways PÜR “ticks” all the boxes."

"Growing up my parents always told me, you can be and achieve anything you put your mind to. "

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"Since I’m not one to be still," she says, "the beauty industry is a good fit because it’s constantly changing and evolving. Being a part of the PÜR team has been a great training ground in so many was, being able to travel to different countries doing what I enjoy is a bonus!" 

PÜR's home base is in Atlanta, but Lynnette lives in Florida and travels for the company. When we met up she was about to go wheels up to Australia. "For me," she says, "traveling has always re-energized my creativity and inner spirit. Being a global brand, it’s important for us to travel and connect with our PÜR Beauties around the globe! Travel also provides invaluable insight, education and hands-on learning." 

That's not to say jet lag and long flights don't take their toll, but there are ways Lynnette manages to #travelbrilliantly. "The one thing that helps me adjust to a 15-hour time difference is adapting my 'home' routine to my travel routine. I get up at 6am, no matter where I am around the globe, exercise and drinks lots of water! But I must give credit to my amazing team! Without them, I’d be a mess!"

As an entrepreneurial woman on-the-go Lynnette advises young business women to "keep educating yourself and broaden your social and intellectual reach by reading, listening to podcasts, watching documentaries, networking and having a mentor. There is so much to gain from someone else’s knowledge and expertise. AND be generous with your success by mentoring and lifting others.

"Success is happiness," she says. "Becoming successful is a combination of hard work, preparation and opportunity. Maintaining success is like a relationship, it requires attention, care, nurturing and respect."

"Maintaining success is like a relationship, it requires attention, care, nurturing and respect."

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The first spot you go when you fly in from Florida: My first stop is always the office!

Favorite spot to head after you’ve gotten your makeup done: I think anytime you pamper yourself and get your “makeup done,” you instantly feel a little pep in your step! I always tell my clients, “don’t waste this look (makeup), call your friends and go out for at least a cocktail”! Personally, I love treating myself for a blow-out at Dry Bar!

Go-to spot in the city when you need to relax: Wherever my friends gather! Recently it’s been Hearth for some “guilt free” pizza!

Favorite location to have a glass of wine: I love trying new places. I’m really excited to try the new French Bistro Le Bilboquet! The Le Boeuf Bourguignon has my name all over it!

The one thing about ATL that lives up to its reputation: Being raised in Tennessee, I appreciate Atlanta’s southern charm and I love the food!

HEIDI DAVIS, NATIONAL SALES DIRECTOR, PUR COSMETICS 

photo credit: Kathryn McCray Photography

As the National Sales Director, Heidi Davis brings PÜR over 25 years of prestige beauty and skin care experience. She's mother of four but also travels for work. Like Lynnette home base for Heidi is not in Atlanta, but she flies in from Ohio. Of the constant movement Heidi says, "I am a gypsy by nature. I have lived in NY, Miami, Orlando and Atlanta before settling in Ohio to raise my family. Traveling keeps me sane."

Her trick for managing travel days and jet lag is "work," but she says she "often won't buy the in-air wifi so people can't reach me, but I can respond to them." 

"I easily bang-out 100+ emails if they aren't coming back in. I take mild amusement knowing when I do connect that my team gets 50 emails in five minutes. Is that a little twisted?" she laughs, "I have to keep them on their toes." 

She says that traveling and "being in the air 50% of my time teaches you a lot. You learn to maximize on your time. Prioritize and put first things first. You know to pack light and to expect the unexpected. I have a mantra - a delayed flight is the universe's way of slowing you down and saving you from something, sometimes yourself.

"I have a mantra - a delayed flight is the universe's way of slowing you down and saving you from something, sometimes yourself."

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She's worked for what she calls "uber-hype brand Urban Decay," but made the decision to leave after the birth of her second baby ten years ago. "I was the National Sales Director," she says,  "and was beginning to feel that Urban just wasn't my lifestyle anymore. Brands are a lifestyle. Your career is a huge part of that lifestyle. I wanted to be part of something that was more me. A brand that was healthy, good for you, with great messaging that empowers women and addressed real life beauty concerns. Representing green eyeshadow called Acid Rain just was no longer "my thing". 

Of the company Heidi says, "We are a true family at PÜR. We leave no man (or woman) behind here. It is a rare and beautiful thing." 

The first spot you go when you fly in from Ohio: Typically for coffee. I get on the earliest flight into town so this is a must. We don't have Caribou Coffee anywhere near me in Ohio and it is a lovely change of pace from Starbucks. 

Where you go to recharge: As a frequent traveler I love to recharge at those crazy little massage kiosk things they have in the airport. I will take a massage everywhere and anywhere I can. Atlanta airport by the way is one of the best in the country. Shopping, food, etc.

Favorite spot to have dinner with a colleague: We all love and frequent South City Kitchen. I am a huge fan of shrimp and grits so this is a must for me.

Favorite spot in the city to meet someone new: Chops Lobster Bar is a great place to socialize and I have always had a great time at The Tavern at Phipps. Their Tavern Chips are fun to share over a few post work cocktails.

Secret guilty “tourist” spot pleasure: Tourist spot...You have to go to the Georgia Aquarium. It's amazing!!

Favorite ATL neighborhood: Buckhead. I can shop, eat, and see my secret celebrity crushes all within a few miles of each other. 

Best place to grab a great bite when you’re in a hurry: I don't care what anyone says... Chick fil A biscuits with cheese are amazing and I could eat them daily. My fast and furious guilty pleasure.

The one spot in ATL you’d recommend to anyone: Breakfast at The St Regis - It's the St Regis, need I say more?

Create & Cultivate is visiting 4 more cities across the United States in partnership with Marriott. For our next city, we're heading to Miami. 

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The One Thing This CEO Says She Won't Do

photo credit: Richer Poorer 

Top shelf products in your top drawer. That's Innerwear company Richer Poorer, minus the hefty price tag. 

Founded six years ago by Iva Pawling and Tim Morse, Pawling says "Richer Poorer is building a brand that makes you never want to leave your house." (But, you will.)

Richer Poorer started at the bottom, literally, launching with colorfully patterned men’s socks and then expanded into women’s and kids’ socks, and underwear. Last December the company made the decision to add men's tees to the lineup. The tees were, "so passionately loved by our customers and friendlies," says Pawling, "that we fast-tracked our women's tee collection launch, and got them to market last month." That was July of this year. According to Pawling, "Women's tees sold out the first day, and have been making up over 20% of our RP.com sales since." 

This success can be tied to what Pawling believes "is the evolution of the Athleisure movement we’re all pretty tired of seeing. Instead of wearing workout clothes all day when you’re not actually working out just because of comfort, we wear our Innerwear that we’re still comfortable in, and feel presentable outside the house."

It's also a way of dressing that works well for moms, a role Pawling knows herself as mother to son, Ford. It's simple, casual, and perhaps mostly importantly, convertible. She'll wear their tanks to yoga and then wear the same tank with a fancy necklace, skirt and heels to dinner on the weekend. "Our products are blank canvases," she says. 

From scratch beginnings to a Shoes.com acquisition, we caught up with Pawling to talk mom and mogul-hood, the evolution of Richer Poorer, and if it's possible to hustle your way to happy. (She says yes, with one major "duh" caveat.) 

Mom and mogul. These roles are not mutually exclusive these days, but that doesn’t mean they’re simple. How do you do it? 

The only way I do it is with lots of help and planning. My husband and I split parenting duties pretty evenly so that we can seamlessly parent on our own when the other one is traveling or tied up, and Ford has total consistency. We also have a really great nanny as well who we couldn’t function without. She fills in the holes for us when we both have early morning meetings, crazy schedules, etc.  

One of the reasons I wanted to start my own company was because I knew I wanted to be a mom, and wanted to have control over my time out of the house. I stayed home with Ford on Fridays until he started pre-school, which was such a gift. Having one day of the week that was just for him and I to go to music class, go to the park, become besties, was great. The flip side to that coin is that running your own business does not come with a three month maternity leave, so I was back in the office a week after having him. Sacrifice is the name of the game. 

Also, lots of planning and foresight is needed to keep our life organized and running smoothly. I have found that parents with careers get much more efficient with their days almost instantly, so we pre-plan everything we can. A month in advance for travel if possible, and every Sunday go through the coming week’s logistics of meetings, drop offs and pick ups. 

How do you NOT do it?

I do not prescribe to being a martyr for my child by sacrificing myself. I love my child more than anything on earth, but I also love working and my career. Fitness is really important to me so I still squeeze it in as consistently as I can. What I learned early on was that I am not a good mom for Ford if I am not doing what I need, to be happy.

"I do not prescribe to being a martyr for my child by sacrificing myself."

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Taking care of myself mentally and physically allows me to be really present and engaged during the time I have with him, rather than in my own head battling myself. 

What are some parts of modern motherhood that you don’t buy into?

Parenting as a sport and the mommy wars. The judgment in parenting is something I have great disdain for. It’s become very present in the last decade, likely because of social media, but it is one of the most destructive things we do to each other. The topics are endless – epidurals, breastfeeding, sleep training, organic food, co-sleeping, potty training. We are all doing our best, and doing what we believe to be right for our child, so I really wish the divisive speak would come to a stop. 

Similar question, slightly different approach: If there was a part of modern motherhood that would end up on sale… what would it be? 

Unsolicited advice. After I had Ford I was totally blown away with how much direction strangers feel compelled to give when it comes to parenting. There is no other subject matter that this happens with, only parenting. And while I think most people mean well, as a parent with a young child the – shoulda / coulda / wouldas – are exhausting during a fairly confusing time when you are just trying to find your own way. 

photo credit: Richer Poorer 

In what ways did the role of founder help you prepare for your role as mom? 

There is nothing that prepares you more for parenthood, than running your own business. The parallels are endless. I was really prepared for becoming a mom to flip my entire world over, and while it certainly did from a priority perspective, on a day-to-day basis I felt like it was so similar to the early day of Richer Poorer.

In the world of a start up, the business changes all the time. The second you think you have things on lock, everything shifts and you have to dig back in to adjust. Kids are exactly the same. You think you have them figured out, and they do something like START WALKING. 

And the sleep, oh the sleep. My sleepless nights and learning to function on not very much of it began when I started Richer Poorer, so once Ford arrived it felt very similar and like old hat. 

Are there ways your leadership changed postpartum? 

My leadership style definitely changed postpartum. It softens you at the core, so I think I’m a lot more understanding than I was before. I give people a bit more rope when we make mistakes. On the flip side I’ve become a lot more direct and decisive since I can no longer afford to burn the midnight oil at the office. I require efficiency out of our team and they’ve become really good at moving through things quickly.

What are some ways you think Richer Poorer is disrupting the market?

Two ways – by defining a new category for the industry that is focused on how we’re dressing these days, Innerwear – and working really hard to be part of the solution for retailers in this really turbulent and tough market. 

We believe there is a new way of dressing that has taken over most of our wardrobes that is really focused on comfort, utility and simplicity – your Innerwear. We’re determined to be the brand that makes your favorite pieces that live at the top of your drawer, that you can’t wait to put on every day – tees, underwear, socks, sweats, etc.

There is a lot of doom and gloom in our industry right now with the shift in consumers buying habits, and quite a few brands are either launching with the plan to just be direct-to-consumer, or established ones are trying to shift their model to stop doing wholesale and only do direct-to-consumer. We really believe that you need to build both channels to support each other, in order to grow a strong brand. We are focused on working with our retailers to create unique buying experiences in their stores that tell our brand story rather than just product, and give the customer a unique way to shop that they can’t necessarily get online. 

photo credit: Richer Poorer 

When you’re repositioning what are facets you have keep, where do you have some wiggle room?

The defining brand tenets of what Richer Poorer was built on haven’t changed – Elevate Everyday – Honest Hustle – California Born. 

Elevate everyday speaks to not only our why, which is to create great products that make people’s days better in the simplest of ways at an attainable price point, but also our internal culture at Richer Poorer. We are here because we love what we do. We are lucky to be in this passion-driven industry, so I firmly believe it is our obligation to treat each other really well, both internally and all the people we work with outside the walls of our office. 

Honest Hustle is how we do it, we are as scrappy as can be and work our asses off. This was born out of necessity because we had no dollars or budget for anything when we started, and we still instill this in every employee that enters our world. Limited resources force people to think outside the box and work smarter, and we’ve almost always seen better results from that. 

"Honest Hustle is how we do it, we are as scrappy as can be and work our asses off."

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We’re a California Born brand, and it informs our overall aesthetic from product to photography. California is a dream of a place to get to live in, the entire world knows this, so we embrace it and love it. 

So short story long, we religiously adhere to these tenants with everything we do as we’ve repositioned the brand, so it still feels like the same Richer Poorer, but better.

When you shifted from the traditional wholesale model did you learn anything new about the customer?

We shifted our model in December with the launch of our first apparel item, mens tee shirts on our direct-to-consumer site, which helped us understand our customer a lot better. 

The first thing we learned was that our customer wasn’t price sensitive to our brand. They were willing to spend more with us if the product was good. This was a great eye-opener for us as it gave us the confidence to speed up our timelines on the new product categories we wanted to offer. 

The second thing we learned was launching a product direct-to-consumer first, then wholesale channel second is really, really helpful for growth of the wholesale channel. The customer is now walking into the shops asking if they have our tees and wanting to touch and feel it, but buying it right away. Historically if they had seen it there first, it may take a few visits to convince them that they wanted to actually buy the product. Now it’s instant. 

How did this shift change your business? 

It changed our entire business because it was proof that there is in fact a way to run a true hybrid model that supports both the wholesale and direct-to-consumer channels. 

We’ve since spent the last six months strengthening our supply chain, internal processes and adjusting calendars so that we can get items to market on faster timelines that are focused on direct-to-consumer, all while maintaining a consistent solution for the traditional wholesale calendar. 

Running on two paths at once has been really difficult, so we’re lucky that we have an insanely committed team that is excited by these changes and sees that as a team we are committed to being the change in the industry, rather than the dinosaur that gets left behind. Tim and I are always pushing our team to think differently and iterate what we do quickly. We tell everyone that we expect what they are doing today to be different six months from now because they are making our products, processes, just everything we do, better as they learn more and grow.

"We are committed to being the change in the industry, rather than the dinosaur that gets left behind." 

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Simply, what is an honest hustle? 

The Honest Hustle was derived from our original company rally cry, that – Humble beginning make for great stories. Tim and I started Richer Poorer with little more than a few dollars, a mountain of inspiration and the drive to create something we could share with the world. 

Seeing a brand through - from a simple idea to a truly functioning business -required having the perseverance to guide it and us through hundreds of roadblocks. It demanded an unwavering spirit, some serious scrappiness, honesty with ourselves, and a lot (A LOT) of hustle. As our team grew, it was important to us to maintain these values, so we named it the Honest Hustle as an easy way to define it. 

The honest hustle has become a way of life to me. It’s a commitment to being the best, most honest version of yourself in what it is you chose to do with your life. Regardless of whether you are running your own business, in your dream job, or your first job – it’s a belief that working as hard and smart as you can will lead you to the next best step, and so on. Be proud of what you do and how you do it.

Can you hustle your way to happy?

Yes! I entirely believe this if you are doing work that is meaningful to you. As human beings, we derive immense happiness and self-satisfaction out of accomplishing things. I read about how important the feeling of accomplishment is to humans in a really great book called Brain Rules before I had Ford, and it describes this starting in children as early as a few months old through adulthood. I know for myself, when I leave a day at the office and have been able to cross a big thing off my list, I feel great. 

I say this with the caveat that work alone will not make you happy. Human connections and relationships are the most important thing. Duh. 

We can't wait to have Iva Pawling join us #CreateCultivateATL this October on View From the Top: The Do's and Don'ts from the Women Who've Done It. 

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Amanda Chantal Bacon Knows She'd Make a Great SNL Skit

“Very early on I didn’t align with industry standards and I was OK with that.”

We’re chatting with Amanda Chantal Bacon, founder of Moon Juice, ire of Father John Misty, about the beauty industry and though the entrepreneur and mother knows that she’s fodder for what she calls "cynical humor," she remains dedicated to what matters to her. 

"I'm into nature, and health and consciousness-- and that,” she says, “has nothing to do with beauty and fashion industries. My mom was in the fashion world and I was raised in New York in the fashion world and I wanted nothing to do with that. I was like the weird daughter from Ab-Fab.”

  Chantal Bacon says it's a disconnect that began during the onset of womanhood. “It was probably around puberty,” she says, “when I realized, ‘oh there is this whole world out there and this projection on women,’ and I started to feel the expectation that I was meant to be ’pretty.’” It didn’t vibe.

She says this need "to be pretty" was really at its height during the ‘80s and ‘90s-- the Model Search “Are you the next cover girl” and Victoria Secret catalogue days. “It all felt really off to me. The boobs, the push-up bras, the lipstick, the inherent weakness that I saw. I was really cognizant of how that got imprinted.” To her point, by 1997, Victoria’s Secret was sending 450 million catalogs a year and seeing a return of $661 million in mail-order sales alone.

“Seventeen was all about ‘how to have perfect hair,’ ‘how to wear the right lip gloss,’ ‘how to put on that eyeshadow,’” she says. “I was 13, I was just getting boobs and didn’t want to do that, it didn’t resonate with me and I didn’t think it looked good.” Then she got to high school and Cosmopolitan was running covers on “‘How to give the best blow job,.” She says “All of that information started collecting in me and I really didn’t want to train on my free time how to give a better blow job. I didn’t want to keep up with the shimmery eyeshadow world.”

So she didn’t. “I wasn’t a tomboy, but I did play sports, I really liked writing, nature, and being funny with my friends.” She started on what’s become a lifelong journey to re-examine beauty. “I think it really starts with a baseline of what is actually safe to put on and in our bodies,” she says. “Beyond safe what is truly going to be beneficial and unifying.”

Even as a young woman, Chantal Bacon says “I was not going to align with anything that did not feed my body, was not in harmony with the planet, and told me that I was in my prime during an age when I was not my strongest. None of us feel our strongest when we’re 17 or 18. When we’re 21 or 22. My god, if I look back at that and see that that’s what was being projected on me, that’s when I was most desirable, that’s when I was most beautiful-- that’s completely off.”

"I was not going to align with anything that told me I was in my prime during an age when I was not my strongest."

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She brings up the “George Clooney, Clint Eastwood thing.”

“There’s the thought that with age men become more handsome, sexier, they have more mystique-- that’s great I love that for men. I find that to be very true. I also find that to be true for women.”

“It’s one thing for everyone to look beautiful,” she adds, "but when we take unhealthy measures to get there or ruin the planet and environment in the process, that makes no sense, especially if you’re thinking about beauty as longevity.”

###

photo credit: Katarina Dickson

Moon Juice is Chantal Bacon's grown-up response to the discrepancies she felt as a teen; an inside-out approach to beauty. 

The business, which began with a tiny shop on Rose Ave. in Venice, now has four locations, the most recent of which opened on Melrose Place this past summer. The brand's organic and wild-crafted herb mixtures will be available at Saks Fifth Avenue, Net-a-Porter, Urban Outfitters Free People-- about 70 retailers in all. So, she's figured out how to scale "juice," something that she says started as "a fun party trick at first.” (The Moon Dust products, not raw juices, are suitable for beauty resale.) 

Chantal Bacon was juicing for herself at the time and convincing other people that cold-pressed juice tasted great. “They wouldn’t want to try it and then they’d take a sip and it would blow their mind.” A trained chef, who "loves food," she was working a full-time job “with crazy hours, six days a week and could not keep up." 

"I’d always joke that juicing was like a full-time job, until that joke didn’t feel like a joke anymore.” It was then she realized, “This is the full-time job that I want, this is the life that I want. It was a leap, but it was leap that had such a natural urge behind it that there was nothing else for me to do.”

Other people like to joke as well, especially about Chantal Bacon’s lifestyle, food diaries, and social media posts about crystals. She's not blissfully unaware, but it doesn't slow her down either. “We like parody and I’m sure I’d make a great SNL skit. I can understand that. I totally get that. In my dream next job I get to do a TV show about how wacky and wild what I experience is. The characters that I know, my friends, the stuff that really happens-- if you think the Elle article was bad or me asking for someone to anonymously return the crystal that they stole from us, if you think that’s bad, you should see what’s really going on. That’s just the tip of the iceberg. I live a very different lifestyle and my friends live a very different lifestyle. The things that we talk about are just way out there.”

She does say that she thinks there is a more loving way to be humorous, but then adds, “for me-- other people can do what they want.”

“I get all types of reactions. I get hate,” which, she hesitates to call hate, “but I get just as much love. I get more people that write to me and say, ‘Thank you so much, I felt lost and confused and knowing that you’re out there and doing similar things is comforting.’”

“My favorite is when I get teenagers that come out and see a different version of a female and how I explore my femininity. I think it’s different than an actress, a model, someone selling perfume.” She's referring to concepts like growing old with grace and a more holistic approach to beauty. 

She knows that "the movement" is polarizing, but that “it takes a while for people to figure out if it’s a path they’re interested in.” She also agrees that ”it’s a lot easier to figure out if it’s a path you’re interested in if you have expendable income.” 14 servings of Beauty Dust, for instance, cost $30, a bigger jar costs $65.

However she encourages people to look at what they’re spending money on. “If you do want to make changes, maybe you need to reconsider the kind of coffee you buy or the car you’re leasing. Or reconsider how often you need to buy seasonal fashion items or get your nails done. Or rather than getting your hair dyed or highlighted in a certain way, you could focus on something that would grow your hair.” Chantal Bacon lets her grays fly. 

“It’s re-examining what you want to choose to invest in,” she says, asking, “Why do we feel comfortable investing so much money in automobiles, premium gasoline and car washes, but OK with putting our bodies second to that? There is a disassociation we have with our bodies.”

“Why do we feel comfortable investing so much money in automobiles, but OK with putting our bodies second to that?”

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“And I do challenge people to do some price comparison,” she says of Moon Juice's often lambasted pricing.  

As for the pushback, it's par for the course. “I think I am a figurehead to a movement that is rapidly emerging. When there is something that’s different, it challenges people and whenever there is a moment when you look at someone and can’t see yourself completely in them, it’s uncomfortable." 

Yes, she burns Palo Santo. She rarely wears makeup. She rocks her grays and she eats foods that most of us can't pronounce (rehmannia and schisandra), but whatever your incense preference might be, getting incensed over it is not the Moon Juice way. It's about asking, “Does this make you feel good about yourself in a long-term sort of way? Not, does this make you feel good about yourself for five minutes when you look in the mirror or for a month of your life where you stay on top of a practice that feels sustainable for a moment."

It's about feeling, "nourished and healthy. On a soul level, asking, is this good for your soul?”

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Why Nicole Richie Would Make the Best BFF

Inventor. Artist. Ex-Girlfriend. Australian. These are all titles Nicole Richie took on in season 2 of her VH1 series "Candidly Nicole." But while it's universally accepted that Richie is a quick-witted comedic Queen, capable of the above and more, she also takes her businesses (multiple), her friendships (more than multiple), and her role as mother (just 2) very seriously. 

Almost nine years ago Richie launched House of Harlow 1960, shortly after the birth of her first child, becoming mom and mom to her career simultaneously.

“At that time I had so many fears,” she says. “I had a newborn baby. I was twenty-six. I was starting a new business. I was one of three people that I knew with a baby that was my age. I had no idea what the future would bring. I didn’t even know if I wanted to turn it into a full-blown brand yet.” 

Which, is exactly what is has become. The initial 50-piece costume jewelry line has developed into ready-to-wear, eyewear, footwear, and handbags. The most recent collection was released in partnership with Revolve. 

Though entrepreneur wasn't exactly a role she imagined for herself, Richie got a taste of that business life, liked it, and last November held the inaugural Pearl xChange in Los Angeles. It is her live-event series for women who want to make connections, share knowledge, and listen to speakers like Gwyneth Paltrow and Marianne Williamson drop some. 

At first glance, it’s very similar to Create & Cultivate. That’s not a problem for Richie, who was a keynote at Create & Cultivate Atlanta in conversation with HelloGiggles co-founder Sophia Rossi. 

“This is a perfect example,” Richie says, “of how two people in the same business with the same interests understand that we each have strengths. Joining together only helps us spread our wings, reach even more people, build the energy and make the vibration stronger.”

“Joining together only helps us spread our wings, build the energy and make the vibration stronger.”

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It’s the matter of competition being able to life us higher, together, not further apart and it’s a direction she’s focussing a lot of her energy. “I am able to see other people’s strengths where I have weaknesses. That’s not putting myself down, that’s understanding who I am and wanting to build myself up and make myself stronger. I’m so excited to be a part of the Create & Cultivate conference and spend time with other like-minded people who have been in this business longer than me.”

This approach is a through-line with Richie and many of her successful friends. 

“Rachel Zoe is an example of a woman where there are a lot of parallels in our careers,” says Richie. “That being said, do we look at each other as competition? Absolutely not. Rachel is Rachel and I’m me. We’re two individuals. We have different lives. I’m so happy for her and I love going out and supporting her." 

“Rachel has been very open with me,” she adds, “and this is very important to say, she’s been so open about the ins and outs of her business. She's never once said, ‘You’re on your own.’”

This approach has only helped them both. You can do it by yourself, Richie explains, “but you’re really limiting yourself. I can only get so far on my own."

She brings up longtime friend Sophia Rossi, who likewise understands the sisterhood of business. “Her business is HelloGiggles," says Richie. "It’s online, it’s so different than what I do, but we have found ways to collaborate and I’m really passionate about my friendship with her. She’s somebody who is a true connector. She has no skin in the fashion game, but she loves me and she wants to see her friends succeed.” Friends like Clique Media co-founder Katherine Power. “Sophia started a few years after Katherine, but she is the first person to say, ‘I just copied everything Katherine did. I listened to everything she said and she was my mentor.’” 

“Those girls are the perfect example of two friends going after kind of the same thing but who have done nothing but support each other and maintain the closeness. You’re never going to produce the same thing, it’s just not possible. We don’t have the same souls.”

With Pearl xChange Richie wants to take this notion a step further. “When I hear other girls say, ‘Oh, I don’t have a lot of girlfriends,’ or ‘I don’t trust other girls,” I, personally, don’t understand what that means,” she says. “We have to get over that. It has to be a thing of the past and it’s really important to me. To say, or ask, ‘How can I help?’ ‘What can I give?’ and ‘What is the one thing that I have that I can offer?’”

She brings up advice Marianne Williams gave the audience at the first Pearl xChange. “She spoke a lot about us understanding our own strengths and how that takes more confidence than we know. Feeling good within ourselves about what we have to offer— that’s harder than a lot of people think.”

Adding, “There is no how-to book, but the idea of ‘this is how you do it’ can be thrown out. You can create your own way.”

“The idea of ‘this is how you do it’ can be thrown out. You can create your own way.”

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In her thirties Nicole feels more confident and secure in her decisions, her "own way," than ever before. That means exploring and pushing herself and finding new sides of who she is. “You really have to put yourself out there, give everything that you have, and do it authentically.” 

“It’s been a slow and steady process of me finding the confidence in myself to take the reigns of my own business and my own life.” 

“I think the key is to find the thing that you love and figure out how to turn that into a business. And just be that. Don’t worry about being anything else. Then you’ll feel like your life has alignment and true flow.” 

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What Kelly Mindell of Studio DIY Learned From a 13-Year-Old

photo credit: Studio DIY 

DIY is more than project-based crafting-- it’s an attitude, a lifestyle, and according to Kelly Mindell of Studio DIY it's also about making life a party. Born and raised New Jersey, Kelly says she's been a DIY-er since birth and an entrepreneur since 15. She moved to LA in 2011, founded her business the same year, and has put her crafty head and hands to good use since.

Dedicated to a good time, Studio DIY gives readers the kind of excited feeling they had as kids. Think: the moment the piñata broke open and candy rained from the sky. The time you had donuts for dinner. The day you spend running through sprinklers. It's joy in motion.

It's also a lot of work. 

We caught up with Kelly to talk biz, what she's learning from younger generations, and the one thing she's bad at (that you'd never, ever expect). 

How do you DIY your life?

I've always been one to ask questions and not play by the rules. In high school, I asked if I could do an independent study to build my portfolio instead of spending hours in classes I knew I wouldn't use. In college, I did the same and built Studio DIY during the process! I've always worked tirelessly to make these situations my own and, well, if that's not the true basis of DIY, I don't know what is!

How do you DIY your business?

What I love most about DIY is that it's all about figuring things out and finding a solution, and lord knows that running a business involves figuring things out on the daily. The cool thing about blogging is that no two blogs or business models are the same, so I get to make Studio DIY completely my own... and make things up along the way, too

What was the learning curve for you taking something that was crafty and project-based and scaling it into a business?

Was? How about "is"? Ha! Building and scaling this business is a constant learning curve! DIY blogging takes so many hours, such extensive overhead and so much man-power all while things are changing constantly. I have to learn to grow my revenue, bring on and manage new team members and determine which new avenues for the brand are the right ones to take. And that's all in my spare time!

"DIY blogging takes so many hours, such extensive overhead and so much man-power."

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Where do you see the movement heading? Are you interested in getting into the world of AR/VR?

I've noticed that readers, myself included, are placing more and more value on the personality behind the content, versus the content itself. Now that the DIY and blogging markets are so saturated, it's often the person behind the business that people relate to, are interested in or want to build a relationship with. One of the best things I did was start showing and sharing more of myself on my platforms. Sure, I create larger-than-life projects for a living, but I'm also a person... who struggles with infertility, who steps over a pile of clothes to get to her bed, and who really likes watching Teen Mom and eating pizza on a Friday night. It's fun to share those parts of me and build connections with my readers on a much deeper level. And I think that's becoming more important than ever. 

What are you learning from the younger generations, especially as it’s related to tech and social media?

So much! I have a growing tween and teen audience and it's been fascinating to learn how differently they consume media. My 13 year old niece helped out at the office over the summer and I quizzed her about everything she knew so I could learn more. YouTube is integral for reaching their generations and that's precisely why we recently launched our YouTube channel. 

Life is not a Pinterest board. Can you walk me through the BTS reality-- how much goes into it?

I work around the clock and the work is still never done! Our studio looks like a never-ending craft tornado blew through it. I work with my husband which is rewarding and challenging all at the same time. Most nights our dinner consists of avocado toast eaten on the couch while answering emails. I have certainly not mastered a work life balance, but I know that this is the season to work my hardest so my priorities can shift in the coming years. 

How have you grown up as a business woman in the digital scene?

I've gone from being a one-woman show to managing an incredible team. I've also gone from knowing nobody in the industry to now calling my colleagues some of my best friends. Both have been some of the most rewarding experiences in my career, and I am thankful every day for the amazing community of women that surrounds me!

What social platforms are most relevant to your business? Are there platforms you’re more hesitant to grow? 

Instagram has been by far the most relevant and important, as far as community building goes. It's where my largest and most interactive audience lives. And Pinterest is integral as far as circulating content and exposing it to new eyeballs each day. It's a big traffic driver. Snapchat has also become far more important to me than I ever expected.

On the flip side, I know I'm not the only one who was thrown for a loop when Instagram Stories launched. On the surface, making the jump from Snapchat back to Instagram seems like a no-brainer (one app, better view counts), but I treat Snapchat very differently than Instagram. Snapchat is my core audience and almost like a built-in focus group. I love having one-on-one conversations over there and posing questions to get real time answers. Yes, I can do that on Instagram Stories too, but the audience is much larger and therefore the response much more overwhelming. It has been nice to have a smaller platform like Snapchat so I can build more intimate relationships. That said, I'm sure I'll find a way to incorporate Stories soon enough!

photo credit: Studio DIY

What parts of your career would you say have expanded your mind the most? 

Without a doubt the amazing community that surrounds me, both with fellow bloggers (now friends) and readers. Our community spans the world and it has been so fun, and eye-opening, to learn more about them. About how they learn, what they like, how they range from being 13 to being the grandmother of a 13-year-old. How cool is that!? I love being able to interact with people of all walks of life on a daily basis.

Is there anything you’ve found that you’re just not good at? 

Well I have terrible handwriting! Ha! Learning to be a manager has been a huge struggle for me, but as a boss, that's not something that I can just "not be good at" so I'm learning as I go! But the handwriting thing... that's just hopeless! 

How do you separate person from brand?

Right now, it's quite a blurred line! Now is the season in life where I am fully immersed in my business and my personal life and business life blend together quite often. However, soon enough the business will be much bigger than myself, and I will be much more fiercely protective over my personal life once there are little ones in the mix!

Your husband Jeff is an integral part of your team. How did you go about building the rest of it? 

When I knew it was time to hire someone, I determined two things: what I wasn't good at and what took up the most of my time. Getting what you're bad at off your plate is the most important thing because there's always someone else out there who's good at it. So that was the first major hire I made. Then, when I was in a better financial position, I was able to start taking off the tasks that I was good at, but that took up more time than I had. As the business grows, I continue to look at these two pain points and hire accordingly!

"Getting what you're bad at off your plate is the most important because there's always someone else out there who's good at it." 

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What’s next! 

We're putting a lot of effort into our new YouTube channel and we're about to launch the biggest endeavor yet for Studio DIY, but that's all I can say... for now! On the personal side, Jeff and I are excited to start growing our family in the near future and begin a whole new adventure as parents!

VIP Tickets for #CreateCultivateATL are ALMOST gone. To hear Kelly speak on "You Do You" grab a ticket before it's too late!

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What Success & Authenticity Mean to YouTube Star Ingrid Nilsen

In the world of YouTube there are those considered to be “top of their game.” Beauty blogger Ingrid Nilsen is one such name. Her charm and smile are infectious. As is her honesty. "First of all," she says in a recent "July Favorites" upload, "I just have to say that I am on my period." 

“I don’t see myself at the top as much as I see myself as successful,” she tells us when we chat a few weeks later. “Those are two different things for me. I think that my success is rooted in the intention of helping other people and moving in the direction of love. Everything that I do in my life revolves around those two intentions.”

Ingrid has followed that intention from the very beginning of her jump into YouTube. Now 27, she uploaded her first video over seven years ago. It hasn’t always been smooth vlogging. The wwwaves are rough and first videos can be choppy. Ingrid’s first upload has been described as painfully awkward, something that makes her laugh now, but in and of itself is a success, having started video blogging as a way to get over a fear of public speaking.

“That,” she says, “has kept me rooted and has made me feel truly successful. You can have millions of subscribers, you can, numbers wise be at the top, but you can also feel really unhappy being there too. That’s why I don’t equate being at the top with my success. I felt really successful from the beginning.”

“Reflecting on that, recognizing and accepting that,” she says of the initial video, “will carry you through difficult times you’re bound to encounter.”

She’s had her share. She first got into makeup to deal with the passing of her father. It became a way to express what was happening inside of her. “Experimenting with makeup was a way for me to navigate my grief from losing my father when I was a teenager,” she says. It’s also why she doesn’t agree with the idea that you can’t be a makeup blogger and authentic.  “I think behind every person wearing mascara, lipstick, foundation… is a story that’s waiting to be told.”

"I don’t equate being at the top with my success. I felt really successful from the beginning.”

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“I talk a lot about being comfortable with yourself,” she says when we talk beauty standards and authenticity. She comes up against a fairly standard argument, those who say that the two are mutually exclusive. “I think beauty standards in general are harsh and I wish our standards were simply acceptance and love-- the world would look very different, but people think makeup is used as a mask,” she says, “and it can be. But for so many makeup is used as a tool to navigate something internal. And if this is the tool that helps someone navigate something inside of themselves, let them have it. Let them have this outlet. It’s so important.”

She does acknowledge that there is much more pressure for young girls. "There is definitely a lot more," she says, "because there’s more information and access,”  

"When you become completely consumed by these images-- which, is not to put anyone consuming the content at fault because there is just so much and you come across it without even trying to look for it-- it has an effect on young people. It makes them feel like life is a competition and love is a competition, and that beauty is a competition. It’s not. I think that digging into and trying to find a deeper awareness of yourself is really important to navigate this world we live in. This stuff,” she adds, “isn’t going to go away.”

Though she's a "beauty" blogger, dishing on winged eyeliner and lipstick hacks, Ingrid feels "the most beautiful when I’m crying." She tells us. "I may not feel that way the entire time, but I'll remind myself, this is the moment when I feel the most beautiful because I’m completely exposed.”

“Everyday, whether it’s a good day or a bad day I look in the mirror and see myself. I’m not always thrilled, but I see myself , I'm grateful for that. That has not always been the case.”

Still from "Something I Want You to Know."

In her coming out video titled, “Something I Want You to Know,” Ingrid told her subscribers the she was gay. The video has over 15 million views to date. "I'm gay," she tells the camera, laughing and crying, "it feels so good to say that." 

Though it felt “natural and important" to her, it was also "a big step in bringing my audience closer and letting them in. I didn’t want to hide. I didn’t want to shut them out."

"YouTube has been a space where people can be themselves, and be themselves in whatever light that is that day and receive acceptance," she says. "I think that’s why it’s why it’s so accepting of the LGBQT community. It’s rooted in authenticity and acceptance at its core."

Receiving acceptance is a huge part of why she keeps doing the work and sharing herself with the world. “I give a lot, but I also receive so much from the people I meet and the comments I receive online. I am fueled by the people in my community who care and accept me.” 

Even with success she’s not immune to impostor syndrome. “I’ve felt this so many times, but those feelings are coming from a place of fear. Everything I have and love in my life right now are all things that once completely terrified me. So I think the way I work through those feelings of, ‘I have no idea what I’m doing’ or ‘why are people following me?’ stems from my willingness to surrender to my mediocrity. I’m not going to be good at everything. Getting to that level of humility takes work."

“A lot of times of what you really want is on the other side of fear,” she notes. You have to go straight through, there’s no shortcut.

"I am fueled by the people in my community who care and accept me.” 

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When it comes to her work, she's found, not a shortcut, but a bit more balance. In the beginning she was shooting, editing, and posting the same day-- a grind that wore her fine. “When you’re doing that for years,” she says, “it can really take a toll on your general well being.” Now she does a quarterly brainstorm with Eileen, who manages her day-today. They "brain dump" ideas and then really hone in on the forthcoming season, events, and holidays.  When possible she likes to shoot a month in advance.

“I think that there is always a balance,” she says about creating content. “Content that your audience wants but doesn’t require you to lose your authenticity. There’s always a sweet spot and I try to find that sweet spot."

She was “a lot more stressed out,” in the beginning. “I was pumping out as much content as I could, whenever I could, and the turnaround was much faster.” But she knows that the work she put in at the start, what she calls an “I will not stop mentality,” is what got her where she is today. “Having the experience of a one-day turnaround was essential to my growth.” 

Today she is committed to being her most authentic self. "You have to know where you stand and what you feel comfortable with." So how does Ingrid know what she’s comfortable with? “Sometimes what I’m comfortable with is being uncomfortable," she says, "especially if it means that I’m moving in the direction of emotional bravery."

She doesn’t know exactly what’s in her future, but she does know that "it will be exciting." She credits this to moving "in the direction of truth and helping other people. I would love to figure out a way to make something that’s tangible-- a product, book, or something that I can put into people’s hands and have them feel the energy that I put into my work and my life every single day.”

Ingrid will be joining us on panel at #CreateCultivateATL-- there are just a couple of ticket left!

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