Meet the Speaker: Whitney Port

Whitney wearing her Awapuhi crop top, $79, the talk of our #createcultivateLA conference! 

It's hard not to love Whitney Port. She's humble and hardworking, and gets it all done with a (particularly beautiful) smile. Everyone swooned over her palm print skirt set — ok, we're still swooning — on the #createcultivate stage in Los Angeles, a look from her own Whitney Eve line, of course, and we're even more excited to see what she busts out at #createcultivateCHI! 

From The Hills to The City and beyond, Whitney has won hearts all over with her grace and style, and we can't wait to some advice on everything from Instagram to transitioning her personal style into a successful brand on and offline. We had fun asking Whit to list off a few of her favorite things, so keep reading for more! Pinot and platforms, anyone? — JM

Name Whitney Port @whitneyeveport

Trade Blogger & Designer at Whitney Eve

Panel From Blog To Brand: The art of creating compelling content that translates offline and online

This or That?

Rosé or Pinot Noir? Pinot Noir 

Stiletto or Platforms? Platforms

Road Trip or Round-trip Flight? Road trip!

Girls Night In or Girls Night Out? Girls night out!

Shopping: IRL or on the Web? IRL

Early Bird or Night Owl? Neither! I keep pretty normal hours!

In flight: Work, Nap, or Movie? WORK
 

Quickfire

Favorite Mascara? Max Factor

Current nail color? French Tip/Half Moon gel desig

Favorite App? Instagram!

Favorite iPhone Game? I don't play any!

Last thing you Googled? Researching a photographer for our Whitney Eve Spring '16 lookbook shoot!

Most-used emoji? Kiss! 💋

Best business advice? Do not take no for an answer!

Beauty advice? Never go to sleep with makeup on.

Next thing on your to-do list? Deal with car insurance! 

Which Whitney Eve look do we need right now?  This off the shoulder Jeffrey's Bay top in our tropicana print with the matching Venice skirt! 

A few of our Whitney Eve faves: The Blood Lily Sweater, The Crab Claw Skirt, The Laguna Top + Skirt

Shop the Whitney Eve pop-up at #createcultivateCHI or on the web at whitneyeve.com!

Women to Watch: Teddi Cranford, The Founder Changing What Wedding 'Beauty' Means

Everyone wants to look beautiful on their big day, but White Rose Collective founder Teddi Cranford wants her clients to know that beauty is 100% in the eye of the beholder. There's no one hairstyle that you need to wear. No coif that's off-limits. She wants her clients to look and feel their best, as they see fit.

When a client is happy, Teddi is happy. And that certainly makes her a woman to watch. 

What does it mean to you to be a "woman to watch?"

It means I feel very comfortable getting uncomfortable. I'm not the type to stay stagnant in any aspect of my life. I like to be on the move and I love growth not only with myself but with my business.

What is the most important part of your work?

Foundation is very important to me. With a solid foundation, I believe the possibilities are endless. Building a foundation takes patience and perseverance. It’s not only the most important part of my business, its how I approach styling hair.

What do you hope people take away from it?

I hope people take away a great experience and feel they were guided in a wonderful direction when it comes to beauty. People come to White Rose Collective typically with the trust already being there and it’s our job to follow through on that trust. It is really all about people feeling good and in love with the vibe.

What's the most engaging part of your work?

For a client to sit in my chair and give them their best possible look... That's my thing. I feel I’m extremely passionate about styling a woman’s hair and lending advice that helps men and women to be the very “best version of themselves.” It’s so rewarding and I get that instant gratification when a client is happy and I’m happy.

"You can have it all if you work really hard and surround yourself with the right people."

Tweet this.

If you could go back in time and change anything, what would it be and why?

No regrets- all my ups and downs have shaped who I am today.

Can you chat us through a career obstacle and how you overcame it?

Like I said before- you have to get uncomfortable and identify being nervous with growth. When I moved to NYC at 20 years old I knew I was exactly where I needed to be to learn and become my best self. Once I felt I got the most I possibly could from that experience I moved on to the next experience that would help me to grow more and so on and so forth. When I was 30 I started my company and I would say looking back my entire 20s was spent assisting the best people in the world while still maintaining my clients in the salon. I knew based off so many great experiences that I want to work for myself. Creating and finding my niche was the most incredible feeling and having that credibility and foundation I had built in my twenties gave me the confidence to create White Rose Collective.

Who's a woman you're watching? AKA an awesome lady you have your eye on?

I love Jen Atkin. I feel she really has created an amazing brand and you can tell she gives back and really takes care of the people around her. It’s so impressive to me when someone can have that much success and still be humble. I love that the most about her(and I’ve never met her). Lol

What do you want women watching you to know?

You can have it all if you work really hard and surround yourself with the right people.

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If you like Teddi's watch, click through below to check it out for yourself!

MORE FROM OUR BLOG

Women to Watch: Noor Tagouri, The Journalist with Passion and Purpose

She's broken the mold and shaped her own narrative. It's why we are honoring Journalist Noor Tagouri as a Woman to Watch. Most recently Noor has lent her skills to her latest three-part documentary, 'Sold in America: Inside our Nation's Sex Trade.'

In the work Noor takes a hard-hitting look behind the curtain that is a big business in America. She's bringing the stories out of the shadows and taking a personal approach to the topic. 

What does it mean to you to be a "woman to watch?"

OOO. What a lovely question to ask. To me, it means that people feel what's coming. They get it. They get the energy, they understand the need and they're ready to join forces basically. It's an incredible honor, it's a responsibility annnnd it is an awesome motivation to continue living for something bigger than yourself!

What is the most important part of your work?

Making people feel comfortable to share their truths.

What do you hope people take away from it?

Perspective. Perspective. Perspective. Compassion. Empathy. An open mind.

What's the most engaging part of your work?

Connecting on some type of level with every single person I meet...no matter how different we may seem on the outside.

If you could go back in time and change anything, what would it be and why?

I would have stood up for myself more as a teen because it would have been better for my self-esteem and self love/acceptance...but it also would have taught those who would bully me about my religion, culture, and family. I would have been able to give others more perspective and insight.

Can you chat us through a career obstacle and how you overcame it?

When I first began applying for jobs as a TV reporter it was rejection after rejection. People were not ready to put me on TV with a hijab on. Then, I finally got my first TV reporting job. I was thrilled! But -- when I'd have to go out and cover certain stories, some people were just not having it. It was a draining process --- inside and outside the newsroom. I eventually quit and realized I could use my difference as a strength and connect with others who were misrepresented in the media and tell their stories. I ended up producing a documentary on my own and that landed me a job where I got to cover stories around the country that I cared about!

Who's a woman you're watching? AKA an awesome lady you have your eye on?

Emma González! What a powerful young lady.

What do you want women watching you to know?

I'd want them to know that their pain and struggles can be channeled into purpose and good. I promise. Also -- support the women around!!!! STAND FOR THEM!!! and finally, go watch my latest documentary 'Sold in America: Inside our Nation's Sex Trade'!

---

If you like Noor's watch, click through below to check it out for yourself!

MORE FROM OUR BLOG

5 Instagrams For Minimalist Inspiration

We may be the firsts to jump at bursts of color and a maximalist approach, but sometimes — especially in a tiny 1x1 Instagram — less can be way more. If you want to know the trick to having a beautifully curated Instagram feed, it's minimalism and a few basic principals of design. A focal point, negative space, and a splash of one or two colors (or no colors at all if that's more your style), with no more than two subjects in your photo, and you're well on your way to more double-taps. 

We've learned this from a few of our favorite 'grammers that display their creativity via carefully composed feeds. If you want to see who to take tips from when adding a little bit more of creative direction to your photos, take some cues from a few of these pros below. Get inspired, Incororating a few elements of design, then mix it in with your own personal style. —PC

View fullsize

1. Kastor + Pollux

Bianca Venerayan and Dani Roche have made a name for themselves with their particular brand of minimalism, satire, and cheekiness. You may initially hit follow for their amazing design and creative direction, but you definitely stay for the LOLs. Safe to say this Toronto duo is killing it, so if you're not following them already, do yourself a favor. 

2. Tania Debono of The Writing

NYC-based typographer Tania Debono's minimal script is one of the most recognizable on Instagram. She makes you want to pick up that Krink marker and start practicing your own skills. Not only does her feed showcase her amazing lettering, but the entire black and white theme makes for a beautifully cohesive scroll.

3. Chloe Larkin

If you were to look over Chloe Larkin's Instagram feed, you'd might be surprised to learn that this New Zealand blogger is a only 16 years young. But like Aaliyah said: age ain't nothing but a number. Her maturity is reflected in her carefully curated and composed feed (read: perfect flat lays) that gives us inspiration for days.

4. Vanessa Cesario of The Brunette Salad

On the hunt for the perfect black and white minimalist feed? Vanessa Cesario has nailed it. It's hard to find anything that isn't black in white on this monochromatic Instagram, but we're not mad at it. It's like a visual palate cleanser. Check it out for yourself and get ready to fall in love. 

5. AesthetNIK

This is the perfect case study in "less is more." The more negative space in each photo, the more breathing room you create in your overall feed, resulting in a holistic view that looks beautifully composed. That is exactly what Nik has done with his Instagram, making it one of the most refreshing and soothing scrolls.

Create, Cultivate, Do: Jaclyn Johnson

We're natural born creators and cultivators, which means we're always on the move. Doing what we love, doing what we need to get to that next step, and doing what we can to help others.

That's why when Sara Haile, creator of People Who Do reached out to collaborate on a series celebrating those "who do," we were totally game. And who better to kick off the Create, Cultivate, & Do series than our very own founder Jaclyn Johnson? Get some insight into her thought process and philosophies on life, work, and #createcultivate! —PC 

People Who Do: Jaclyn Johnson

by Sara Haile

Name: Jaclyn Johnson

Occupations, affiliations, and projects:
Founder of (No Subject) and Creator of Create & Cultivate

People Who Do focuses on those who excel at moving forward throughout their passions in life, why is it important to you to “do”?:
I am big fan of starting by starting—I think way too many people get hung up on the details and psych themselves out of whatever it is they are looking to pursue. I say go, and do.

"...people get hung up on the details and psych themselves out of whatever they're looking to pursue. I say go, and do."

tweet this

To date, what accomplishments (of any kind) are you most proud of?
Definitely being part of Forbes 30 under 30 Class of 2015. That has been amazing.

#1 motivating mantra to get through tough moments:
It’s all temporary. I can get really stressed over client work or a fire we need to put out but the reality is they're all temporary things that aren’t nearly as important as health, family, and friends.

What’s your favorite thing you’ve learned so far this year?
Hard work pays off. 

What’s your favorite lesson you’ve ever learned, ever?
Definitely learned it the hard way, but: get it in writing.

What's your go-to song to put you in a better mood?
My music tastes are always changing but right now I have the new Jamie xx on repeat.

Favorite method for logging any kind of inspiration:
I absolutely love Pinterest! It’s a vault of visual inspiration.

You lead amazingly creative and forward-thinking projects that focus on the digital space. What’s the biggest thrill that you get from them? 
Definitely seeing our clients succeed—we really put our heart and soul into campaigns so when they are successful it’s truly a thrill.

Top 5 people you would invite to a dinner party:
Joan Rivers
Hillary Clinton
Nicole Richie
Oprah
and Ryan Gosling because, why not?

3 words that you want to be remembered by:
Successful. Humble. Loved. 

What’s the next goal?
We are really growing the Create & Cultivate brand this year so that is our focus and so far it’s been a real blast! 

By "do-ing," you create your own unique legacy. How do you want your legacy to be remembered?
Of course with style and grace, but I hope people remember me as a connector and someone who brought people together, whether over a cool project or a beautiful dinner. I really enjoy bridging the gaps and bringing people closer. 

"I hope people remember me as a connector, someone who brought people together."

tweet this

What are some of the ways that you relieve stress?  

Exercise—it’s truly my therapy! I always try to make room for a hike or a spin class.

What is one thing that is so satisfying in your career that you wouldn't be able to do if you had chosen another career path?  
I get to make my vision come to life—it’s so satisfying to dream something up and then actually see in real life. 

What advice would you give to someone who's trying to follow in your career path?
Ah! I would say foster your relationships. No one really teaches that to you in college, but your relationships are truly the key to success.

See more (and more of Jaclyn) at People Who Do. And stayed tuned for more from PWD on C+C in the coming weeks. 

Creative since the 80s, Sara always saw the importance of pursuing creative ideas of any kind. People Who Do stems from an awareness of the importance to create and move forward and a deep appreciation for those show up, excel at their craft, all while creating infectious, creative energy to push others towards their goals as well. As a proponent of those who excel at their craft, someone who thrives off the passion of others, and a freelance photographer, People Who Do was just waiting to happen.

Meet the Sponsor: Why Wearable Tech Matters for Women

Suzanne EL-Moursi was born and raised in Cairo, Egypt where she was inspired by the experiences, people, and places she encountered. She had a keen interest in the intersection of technology and design and now, as creative director for smart jewelry brand Mira, Suzanne has led the brand’s successful redesign and is building a creative team comprised of content strategists, editors, UX designers and industrial designers, all passionate about women’s wellness and empowerment to live healthier lives. She's also a full-time mother and fashion enthusiast and we're thrilled she's found the time to come speak about her experience as a speaker and sponsor at #createcultivateCHI! Read on to learn more about Mira and this wonder woman behind the brand.
 

Mira is creating a line of wearable tech specifically for women. How does your product differ from offerings already in the market today?

Suzanne: We sought to create a product particularly for women because it’s important that technology fits in with her life and addresses the unique challenges she faces to fit more activity into her day. We’re creating a line of modular smart jewelry that’s versatile and beautiful. We’re looking to design products that can be taken apart, paired with different form factors, and offering customers the opportunity to make something their own. Our product is not one-size-fits-all. It comes in three different sizes and two colors that can fit a variety of styles, body types, skin tones, and lifestyles. We want our customer to have color options to keep it fresh. Our app is also unique in its friendly, approachable voice and tone because we believe it’s important to be a partner in the wellness journey.

Why are women-focused tech products important?

Women are completely under-served in the wearables category.  We’ve found that women are willing to invest in products that are versatile and beautiful and that’s why, at Mira, we’re thinking about wearables as an accessory for her wardrobe, not just a fitness tracker that counts steps. Other companies aren’t connecting the dots that wellness doesn’t just mean fitness, and that it has to work with your personal style, too. It shouldn’t just be about marketing products to women by making the band pink. Smartwatches with large faces, or activity trackers with rubber bands, don’t accommodate smaller wrists and indicate that the devices were designed by teams of men with men in mind. At the same time, women still want to be able to see a display. To address this, we’re designing smart jewelry that really works for women throughout her whole day, from the office to the gym to date night. We believe that for our product to cause a change in behavior and help her add more activity to her busy life, she needs to be capturing the entire picture of her day.
 

Mira has done a lot of research to inform its design, have you been surprised by any of the findings?

Every woman is different—so we are never done asking women what they want in their smart jewelry. Across the board, women care about their health and we want to honor that with a product that helps them reach those goals. It’s not just about fitness or weight loss, it’s about the whole wellness picture. We’re also finding that community is a really important aspect to women in their journey. They want to share and support each other and celebrate their accomplishments.

What health and wellness challenges is Mira solving?

We all have unique wellness goals, but the challenges—finding time between all the other priorities—are the same. Whether you’re interested in daily step count or calorie burn or a yogi or a runner, our app is designed to fit into your daily life. Our tracker can be removed from the bracelet and clipped to clothing for times when the bracelet isn’t ideal. The more you wear Mira, the more our app gets to know you and understand your habits so that it can deliver targeted, personalized insights and “boosts” to help you increase your activity level. Our research has shown that most women are looking for fresh ideas to mix up their daily routines, the content within our app gives specific tips on how you can keep reaching your goals.

We also really want to change the dialogue around women’s wellness, and what it means to be healthy. There are few companies out there celebrating various body shapes and sizes, so we’re trying to disrupt the body negativity mindset and use content to inspire and empower women to feel their best.

How has working for Mira affected your personal wellness routines?

I get up every morning really excited to come into work, and I believe that loving what you do is part of the wellness equation. I’ve also found that my personal wellness is very much tied to the people I work with and to family and friends. You need people in your life that support you on your journey. Everyone at Mira approaches their wellness differently and it’s exciting to see our diverse team really excited about encouraging others in their wellness journey.

Catch Suzanne in conversation at #createcultivateCHI on our panel: Launchpad — How to Launch Your Business, Create Community and Stay Relevant in the Modern Marketplace + learn more about Mira at mymirafit.com.

post sponsored by Mira 

Meet our Non-Profit Partner: Emily Greener of I Am That Girl

Name, @username, craft, elevator pitch: 

Emily Greener, Co-Founder/CEO of I AM THAT GIRL

@thatgirlgreener + @iamthatgirl

We inspire girls to be exactly who they are, instead of who they think they are supposed to be. I AM THAT GIRL is a community that provides girls with a safe space to love who they are and have honest conversations about things that matter.

Panel: Moderating — How to use the Digital Space for good via commerce, blogging, content & more

What’s at the top of your to-do list today? 

To find a sponsor for the I AM THAT GIRL retreat!

What was your career catalyst? 

An honest conversation with Alexis Jones at a party in LA when we asked the question, "why we are all so mean to each other, and to ourselves? And what would be possible if we all said the things out loud that we are universally struggling with yet no one is talking about?" 

What do you think other non-profits (or individuals who want to make a difference) can learn from I Am That Girl’s approach? 

Lead with vulnerability. Be the first to show who you are, what you struggle with, why you think you’re awesome, and ask others to join you from a more honest place and as a collective all working towards a common goal. 

What have you learned from the I Am That Girl community? 

How to be vulnerable, which is the single greatest and most challenging thing in my life. 

What tools and/or apps are essential to your work & life? 

All of the usuals: Instagram, iCal, Google Drive, etc. Recently I started silencing my phone—not vibrate, silent—which has given me a piece of my life back. I now control when I look at my phone instead of my phone stealing my presence every time it dings or vibrates. Also podcasts and audiobooks rock my world!

Being at the head of such a powerful community and team, what have you learned about leading a team? 

As a small and mighty team, the right balance of autonomy, trust, and teamwork allows us to do so much more than most of our size. We care about who people are, not just what they do or deliver, and we practice what we preach. Also, people don’t work for me, they work with me. 

You’ve helped empower so many women and young girls. Is there a particular success story that comes to mind? 

I wouldn’t use the phrase “success story” because we are all a continuous work in progress and absolutely perfect wherever we are in that process, but a story that stands out is of a girl who went to her first local chapter meeting and, for the first time in her life, felt safe enough to share that she was depressed and had thought several times about taking her own life. The girls in the chapter loved on her and encouraged her to tell her mom. She did and then went to a rehab center where she and the girls in her chapter wrote to each other every week. It took one hour for this girl to realize she belongs somewhere, that she isn’t alone, that she matters, and that she had an entire community of girls who had her back.

What were you like in high school?

I’m one of the rare people who actually had a great experience of high school. I was outgoing, super involved in student council and drama, and had a ton of friends. One thing I’m not proud to admit is that I let what I thought other people would think keep me from dating a guy I really liked, maybe even loved.

What do you know now that you wish you'd know when starting your business?

Focus on one thing, do it better than anyone else, and then expand from there. 

Do you have a favorite a quote or personal mantra? 

"You, yourself, as much as anybody in the entire universe, deserve your love and affection." — Buddha

How can people get involved with I Am That Girl?

You can sponsor a girl at iamthatgirl.com. If you are a girl in high school or college you can start or join a local chapter at iamthatgirl.com/local.

Find out more about this amazing community—and Create + Cultivates charity partner!—at @iamthatgirl.

They're supporting the next generation of #girlbosses and we couldn't believe in them more. See, hear, and meet Emily in person at #createcultivateCHI on Aug 15th!

From the Founder: How to Make the Most of Your C+C Experience

Create + Cultivate founder Jaclyn Johnson by Grant Legan

OMG, #createcultivateCHI is just a few weeks away...

And while our team puts the final pieces together for conference, I want to take a minute to get you all in a C+C state of mind! Each time, I learn more about what to expect and what to bring to the table, which I want to share with you (whether you're coming for the first time or the fifth)! — Jaclyn

1. Be Open

Conferences can feel intimidating. You don't know who is going to be there, what to expect, or what you want out of it. My advice is: be open to everything! The Create + Cultivate community is one of kindness, support, and enthusiasm. You'll quickly find out that everyone is very open about where they are and what they're looking for (in life and work), and will be totally down to buddy up for the day! We have seen so many friendships blossom from the conference, so be open to whatever it may bring.

3. Take Advantage

There is a lot to do on-site! We have a beauty lounge with OPI nail treatments, NuFACE mini facials, a Glam App beauty bar, and pop-up shops from Topshop, Havenly, Whitney Eve, Mira Fitness, Simple Skincare, and Lulu & Georgia—so get ready! While you’ll be busy with panels and workshops, there’s still plenty of free time to mix, mingle, and shop! Maximize the experience and take advantage of it all.

2. Get Prepped

Bring your business cards, charge your Mophie, pack a pair of flats, and wear your game face! Most importantly, bring your questions! We have Q+As after each panel so you’ll have your chance to get your questions answered by the experts! The better questions, the better the panel. Don’t be afraid to get specific. We’ll supply the rest: from notebooks and pens so you can jot it all down, to Gevalia coffee and Daily Greens juice to give you an extra boost throughout the day.

4. Get Social

We have a happy hour for attendees the night before that we highly recommend attending! It's a great way to meet fellow attendees in a calmer setting before the festivities begin! Also, gear up your social media from Snapchat to Instagram—there will be tons of content to capture so get ready to hashtag #createcultivateCHI so we can all follow along.

5. Go For It

Be bold and get outside your comfort zone—approach that person you have been dying to meet and ask them your burning questions! We want you to get the most from your C+C experience but that starts with you! Myself and my team will be all over to answer any questions and if you see me, PLEASE introduce yourself! I love meeting our attendees and hearing all of your amazing stories! It's one of the things I look forward to most, so I'll be bummed if you don't say hi!

Follow @jaclynrjohnson for more dispatch from C+C and beyond!

Meet the Mentors: Chicago

Wondering which #createcultivateCHI mentor is the best fit for your blog, business, or brand? 

Check out all of our Chicago mentors and their areas of expertise below! They're amazing, multi-talented women and we adore them all.

Liz Adams of Sequins & Stripes

Best for: Fashion Blogging, Brand Partnerships, Lifestyle

Liz is a Chicago-based fashion & lifestyle blogger turned entrepreneur, who has worked with brands like Nordstrom, Kate Spade, & Madewell.

 

Annie Lin of General Assembly

Best for: Tech, Career Development

Annie is regional director at General Assembly’s Chicago campus. Their global community empowers individuals to pursue the work they really love, through course offerings from web development to digital marketing (on campus + online).

Jenn Tardif, Product & Marketing at Adobe

Best for: Marketing, Career Development

Jenn manages the creative team at Adobe. Whether she’s working with a new product or prevailing team, she takes a collaborative, data-driven, and human approach.

Suzanne El-Moursi, CCO of MiraFit

Best for: E-commerce, Entrepreneurs, Fitness

Suzanne is the CCO of the much-buzzed wearable tech line, MiraFit—a fashionable fitness tracker for real people. She’s an expert at team building and business strategy.

Lauren Sherman, Head of Marketing at Shyp

Best for: Startups, Marketing, Business

Lauren oversees the Shyp’s customer acquisition, growth, brand, and PR. Before Shyp, she worked with numerous super-star tech companies like TaskRabbit and Zipcar. 

Monique Hypes of Mott 50

Best for: Entrepreneurs, 
E-commerce

Monique is the founder of Mott 50, a sun-protective clothing line based out of Chicago, which offers a variety of clothing items with an ultraviolet protection factor of 50. 

Latham Thomas aka Glow Maven

Best for: Life Coaching, Balance, Spirituality

Latham is a wellness & lifestyle expert, and also serves as a doula and specializing in “glow meditation” helping to ground women and channel energy to produce a more productive, balanced life.

Kathleen Wright of Piece & Co.

Best for: Entrepreneurs, Philanthropy, Retail, Fashion

Kathleen is the founder and CEO of Piece & Co., a social startup committed to ending global poverty by providing sustainable employment opportunities to female artisans in the developing world.

Anna Leisemeyer of  Brand Market

Best for: Branding, Entrepreneurs, Marketing

Anna is the voice behind In Honor of Design and the founder of The Brand Market, a creative workshop that helps entrepreneurs build successful businesses through branding, marketing, social media, and styling.

Jay Goldmark of EmiJay

Best for: Entrepreneurs, Philanthropy,  E-commerce

Jay is the co-founder of EmiJay, a hair accessory and apparel brand, who dipped her feet into entrepreneurship at the age of 18, as a college freshman. Still in college, she is mastering the work, life, and school balance.

Maxie McCoy of Maxie

Best for: Life Coaching, Soul Searching, Career Development

Maxie is a life coach & director of Local Levo who shares wisdom in her digital video series and weekly writings. If you want your spiritual and emotional IQ shooting to the stars, Maxie is your go-to.

Melisse Gelula of Well + Good

Best for: Editorial, Lifestyle, Media, Wellness

Melisse is an expert in the health and wellness scene. After writing and editing for numerous magazines (from Lucky to Martha Stewart), she co-founded premier lifestyle & wellness publication Well + Good.

If you've already got your #createcultivateCHI tickets, check your inbox in the coming week to make your official mentor selection.

And if you don't have tickets...what are you waiting for!? They'll be gone before you know it!

#CreateCultivateCHI City Guide: Sequins & Stripes

By now, you know that we're super excited to head to the Windy City for #createcultivateCHI! We asked C+C Mentor—and one of our favorite locals—blogger Liz Adams of Sequins & Stripes, for some must-see spots while we're in town. 

Read below for her top spots from dog-watching to pregnancy cravings and catch Liz in person at Create + Cultivate on August 15th. Ah! So soon!

Best Saviour for a Sweet Tooth 

"Jeni's Ice Cream, Bobtail, and Sprinkles Cupcakes are my favorite spots to curb my sweet tooth!"

Best Street Style Photo-Op

"Chicago is filled with fun street art, skyline views, parks, and cute shops. The Greetings From mural is a perfect photo backdrop."

Best Sunday Shopping

"My favorite shopping spots in Chicago are Oak Street, the shops on Damen Avenue, and the Southport Corridor. Filled with beautiful boutiques, tasty restaurants, and everything in between."

Best Cheat Day Grub

"Two words: Doughnut Vault. My weekend weakness." 

Best Long Walk with the Dog

"On most days you'll find me walking our chocolate lab, Webster, throughout Lincoln Park. I love that you get a mix of lakefront, nature trails, and parks all in one." 

Best Place for a Coffee Meeting

"I'm always in need of a quick caffeine fix and Heritage Bicycles, La Colombe, Intelligentsia, and Floriole are ideal for a morning meeting or afternoon pick-me-up." 

Best Kept Secret

"I don't think many people realize that Chicago sits on the prettiest lakeshore! Our city is lined with beautiful beaches making summer in Chicago the best!"

Follow Liz on Instagram @liz.adams_ for more fun, food, and fashion in Chicago!

C+C Link Love Vol. 2

Since we've got approximately one zillion tabs open at any given moment, we thought we'd share a few of the links that are keeping the Create + Cultivate staff in-the-know.

From Rihanna to 10,000 plastic balls, these are the most worthwhile distractions we've been into this week. 

 

Jazzi, Editorial Director

READ Did you know Rihanna cast Sanam aka @trustmedaddy, her badass henchwoman from the BBHMM video, on Instagram!? Read what happens when @badgalriri slides into your DMs.  

WAIT Author Zadie Smith is teaming up with director Claire Denis for a “space adventure” Sci-Fi film and I can. not. wait. 

SIGN UP Lena Dunham and Jenni Konner are launching a newsletter about feminism, politics, friendship, and everything in between. And hell yeah, we signed up. 

Hope, Marketing + Events Coordinator 

LAUGH Watch Daniel Radcliffe fill in as the receptionist at Nylon magazine for an hour... I'm still laughing.

DRINK Any of the recipes over on Smoke & Honey. Rachel Mae Furman is our go-to cocktail guru (and a C+C columnist)! It is 5 o'clock right?

RELAX Install the Calm app and get yourself some zen in 2 minutes or 20! It's a lifesaver!

Linnea, Awesome Intern #1

FOLLOW @lucylaucht on Instagram. I cannot get enough of her feed! It's full of the most beautiful colors and places! Nothing less than you'd expect from the Senior Manager of Social Media at J. Crew.

WATCH Catastrophe, my new favorite TV show. The first season is free and already available for Amazon Prime members. Rob Delaney makes a seamless shift from his absurd Twitter antics to a show that will, no doubt, leave you wanting more.

ADORE Apatow and Dunham. Enough said.

Taryn, Awesome Intern #2

FOLLOW @corinanika. This graphic design wonder has the cutest blog where you can find charming desktop wallpapers that will surely liven up your laptop.

CHECK OUT Co-founders of Snarkitecture, Daniel Arsham and Alex Mustonan, transformed Washington D.C's National Building Museum into a beach with 10,000 plastic balls. So stinkin' cool. Super salty I'm 2,600 miles away.

LISTEN The Bird and the Bee's new album, Recreational Love. Super hipster. Super chill. Not to mention the album cover is totally adorbs.

Honorable Mention

Madewell is having a major sale—40% off sale prices. We indulged.

Making the Most Out of Pinterest

How to Hack Your Presence & Make the Most out of Pinterest 

by Dana Kelly

Just thinking of the word “Pinterest” elicits a mental moodboard of hosting hacks, dreamlike bridal showers, recipes for the perfect chocolate chip cookies, and DIY projects that elevate any standard living space to Apartment Therapy status. As we enter the age of the “buy it” button, these once distant, aspirational products and lifestyle brands have become that much closer (read: one click away).

My personal insufficiencies in the DIY and party planning departments aside, Pinterest is making huge strides. The social network is valued at $3.8 billion, and is becoming a smarter investment for brands, pending they commit to maximizing the platform’s functionality and strengths.

Below is a quick list of Pinterest hacks to help jumpstart new Pinterest community growth and lay the foundation for monetization.

Content Creation

Pinterest content plays by its own set of visual rules. Did you know that vertically oriented visuals go viral at a higher rate than horizontally oriented visuals? Or that showing a person’s entire face often restricts an image from going viral? Are you up to date on the functionality nuances of hashtags on Pinterest? While these details can seem arduous, creating and sticking to a design and copy style guide will help your pins work harder with Pinterest’s Smart Feed. Staying up to date on high performing pins and content best practices can lend itself to platform growth and increased content exposure by means of the visuals themselves.

Content Cadence

Pinterest demands more content than other platforms, and relies heavily on both original and crowd-sourced assets. Per Pinterest best practices, brands see the most success by pinning at least 5 times every day. The platform’s algorithm encourages daily brand publishing, and that’s a lot of content! If you’re pinning a range of visual content at least 5x a day, every day, that’s 1,825 pins minimum in one year. For many companies, this is not a feasible commitment to one small piece of the business. The short-term solution? Start slow, test, and scale up. Consider starting with 15 pins a week, and slowly build up your target audience. At 15 pins a week, that’s 780 pins for the year. When considering production, identify how many pieces of original content you can create in order to meet your goals. A good benchmark that is the oft thrown around ‘80/20 rule’ or, in other words, create conversation about your brand in 20% of your posts, and dedicate the other 80% to genuinely engaging content for your consumers.

"if you're pinning content 5x a day, every day, that’s 1,825 pins minimum in one year." 

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The Ecosystem

The majority of Pinterest content is pinned from across the World Wide Web. You know - blogs, editorial sites, shopping hubs, etc., rather than uploaded directly. This is an indicator that Pinterest should be represented across your brand’s digital footprint. Making your website’s content pinnable is a crucial first step, and verifying your Pinterest account with your website allows for much more detailed analytics and conversion analysis. Employing Rich Pins, which are pins that contain more detailed information than a standard pin, should absolutely be built into your ecosystem if your brand or blog falls into one of the following categories: app, movie, recipe, article, product, or place. You can learn more about implementing these free tools on Pinterest’s Business hub.

The Community 

This should not come as a shock, but interacting with the Pinterest community at large is the only way to truly understand your demographic and their content aesthetics. Like, comment, repin, and follow away! You’ll create a more meaningful user experience for yourself and your potential consumers.

Content Distribution

Content creation and engaging with your community are the fundamentals, but how do you get new eyeballs on your content? You’ve spent a lot of time and effort on these assets! You deserve some validation! Building distribution tactics into your overall Pinterest strategy will ensure that your content gets the visibility you’re looking for. Working with influencers to curate and host group boards around moments or occasions is an extremely effective way at achieving organic growth and impressions, as well as providing the added value of more original brand content. Pinterest also has a range of new promoted pin options and more traditional media buying capabilities if you are looking for more guaranteed results and hard data.

If e-commerce is an extension of your business, it’s time to consider Pinterest. It’s the digital DIY cult we all deserve, even if you've been hesitant to dive in.

Follow @createcultivate on Pinterest. We just got started, so we're taking Dana's advice to heart! 

Dana Kelly is a content strategist by trade and subscribes to the notion that life, lifestyle, and the left coast are what matter most. The California native spends most of her days at Mistress, and has a deep love for words, wine, and great in-flight entertainment.

Professional Opinion: Maxie McCoy on Cultivating Inspiration

Creator and Director of Local Levo Maxie McCoy knows a thing or two about getting out of your own way to make a path toward your dreams. We can all learn a thing or two from Maxie's soul searching (and to that point, she'll be mentoring at #createcultivateCHI!), which is why we asked her to share her advice and adventures in just going for it. First read about her life (and career) changing trip to Bali, then read below for how she continued making room for inspiration once she returned home. —JM

Maxie McCoy on Cultivating Inspiration

(when you're feeling anything but inspired)

Who doesn’t love being struck by inspiration? You feel more creative. More excited. And filled with more energy when you’re find a little #inspo. Your business needs it. Your projects benefit from it. Your teams and your audience reap the outcomes of your inspiration.

But how can you benefit from inspiration when you’re feeling anything but inspired? For starters, by actively participating and by doing whatever it is you need to create space for the inspiration you so badly want.

Earlier this year, surrounded by the most beautiful energy in Bali, inspiration hit me everywhere. Living there was the greatest leap I had ever taken. My days were open to possibilities, my writing was flowing. I had so many ideas they couldn’t be contained. It was like living in a constant state of creativity. But within months of being back, my days filled with meetings. My nights filled with should and could-haves, and my weekends with wedding season functions. Suddenly my inspiration well felt dry. The ideas I had seemed lame. The motivation to create lagged. I was oh so uninspired.

Was it because I wasn’t in Bali?

Then at a moment of acute frustration, while I was questioning to a friend why I felt so different, so uninspired to work on the things I had been building for so long, she said the one word that clicked it all together: space.

Space is required to summon your inspiration. Space is necessary—physically and emotionally—to keep your ideas fresh and your energy clean. And it doesn’t have to come in the form of extreme measures. More often than not, the space for inspiration happens in the tiny moments and quick decisions throughout our everyday lives. Think about the following:

• How many afternoon or evenings do you keep for yourself? Not for partners. Or family. Or friends. Or work. But for you?
• How often do you let yourself do nothing?
• Do you choose nature and wide open skies to feel the possibility of space?
• Do you turn off your phone to read?
• How many times do you let your mind wander toward what you want, instead of what you should?

These are a few minor changes that can you make to start seeing a major creativity-boost. If you want to feel inspired, find a way to create space for inspiration. It can only happen when you take responsibility to creating the opportunity for it. Let yourself be inspired—it just might change your life.

Maxie McCoy is the energy designer of Maxie, where she shares soul wisdom on the digital video series #maxie and her weekly writings. If you want your spiritual and emotional IQ shooting to the stars, Maxie is the place to be.

Let Maxie be your guide to unlocking your brilliance by following along at maxiemccoy.com. Maxie offers soul sessions, workshops, one-on-one coaching, and words of wisdom you really shouldn't miss. And get tickets to #createcultivateCHI to land a seat a our Mentor Power Hour with Maxie. 

Meet the Speaker: Nadia Aboulhosn

Name Nadia Aboulhosn @nadiaaboulhosn

Trade Blogger, Model, and Designer

Panel Getting Niche: Finding an Untapped Market and Creating a Unique Brand

Nadia Aboulhosn is a voice to be reckoned with. She's won over countless fans and brands alike with her real talk, real style, and sense of humor. Her plus-sized design collaboration with retail giant Boohoo put the brand back on the map, and showed off Nadia's ability to translate that real talk to very real sales. She's serious about her business without losing sight of where she comes from, where she's going, and how to kick back and laugh at it all. Read on for a little insight into how she does it all, and then some. 

Get your tickets here to catch Nadia live in conversation at #CreateCultivateCHI on Aug 15th!

Please sum up your current mood in a Drake lyric.

"Guess you lose some and win some, as long as the outcome is income. you know I want it all and then some..."

What's at the top of your to-do list today?

Spend as much time with my family, be well off enough to help others, make sure I'm happy and not just content, be in the best health as possible, and to keep creating.

What was your very first job and what skill did you learn there that you still use today?

I actually first had a job at 14 years old. My father's friend, a Lebanese man, had a Middle Eastern restaurant in the food court of a mall. He gave me a job and I worked at that same place until I was about 22. It taught me work ethic, it taught me how to speak to people even when I'm uncomfortable, and it taught me that I had to be my own boss. It really was one of the major things that shaped me into who I am today. I have a crazy work ethic because of that job.

What were you doing in life just before you started your blog?

I was trying any and everything to try and express myself. I was still working and going to college full-time. I originally was going to go into studying for journalism to bring awareness to Middle Eastern issues.

What's the last interweb rabbit hole you went down?

Honestly, I'm barely on the internet unless it's for work or social media. The internet is so much of my life because it's my work so I try to stay away as much as possible!

Have you ever found it challenging to maintain your voice while working with brands? Who are you still itching to work with?

I use to feel that way until I worked with enough brands. Like, I'm already blunt over social media so if they're choosing to work with me now, they already know what I'm like for the most part. I'm very understanding and know already going in about compromise. I very much have my own vision, but at the same time I know that their are certain designers I can learn from, and people at brands I can learn from, so I try to make it a learning experience rather than "I'm Nadia Aboulhosn, this is my project, and you have to listen to me." I don't work that way. Most brands also want me to feel comfortable. They let me style a lot of my shoots or choose how makeup and hair will be. They have general ideas and I usually approve before it all goes live. They want me to be happy with the product because if not, my followers and fans will see through that.

What do you wish more people understood about what you do?

That it's a lot more work than taking pictures. There's a whole business behind it. I do a lot of work people don't see. I spend most of my day locked in my room answering emails or pitching myself and ideas or just creating things. It gets really lonely. I don't try to glamorize my life, like, "Oh look! I have so much money and I'm so cool because I'm overseas on a project." When I travel, I'm lucky to get one day off for leisure. You start questioning people around you and their motives. There's no fulfillment in people just knowing who you are. The fulfillment comes from helping people and your community. I hear all the time, "It's so cool you're like Instagram famous!" and I'm like um, no. I'm not, and [Instagram fame] is not what I want to be known for.

"it's a lot more than taking pictures...instagram fame is not what I want to be know for."

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Which parts of your business come the most naturally to you? What skills have you had to work overtime to develop?

Creating outfits and styling come naturally. I had to work on overtime to take down my social media a notch—not ranting as much, trying to keep it more professional, and show different sides of myself.

Your collaboration with Boohoo drove unprecedented sales and engagement, which can be hard for even the most popular bloggers to pull off. What do you think you do differently that made that work so well?

I think there were a lot of different factors. I think there was anticipation from my followers because it was my first line, and they had been patiently waiting, unlike me. I think the price point helped because it was so affordable. I think that the "inbetween" and "plus-size" girls constantly want new and fresh product because clothing isn't as accessible to them as it is smaller sizes. I have another collection with Addition Elle, a plus-size Canadian brand, that releases in September for Fall with a higher price point, so fingers crossed it does well. After that, I promised myself I'm going to be doing clothes for all sizes, like I've wanted to from the beginning.

Any advice for girls who want to get in the game?

Work hard, don't give up. When you get no's, keep working until you get a yes.

Get your tickets here to catch Nadia live in conversation at #CreateCultivateCHI on Aug 15th!

T.G.I.F: Making Room for Leisure

We know sometimes it can be all hustle and no flow. Rachel Mae Furman is Create & Cultivate's resident Leisure Expert, founder of Smoke & Honey, and our go-to girl for tips on cocktails, parties, and the art of entertaining. She'll regularly be serving up the best ways to mix and little business with pleasure.

Making Room for Leisure

by Rachel Mae Furman

Like many in the world of Marketing, Events, & PR, I’ve spent the last decade or so building and strategizing brands. My strategy has always been to think of each brand as a personality. What would it wear? What music would it listen to? Where would it hang out after work? From there I can see the entire lifestyle, demographic, and market, and a clear vision begins to take shape. It’s like the brand and I were dating, exploring the city and figuring out our scene together. 

We all combine work and pleasure, and these days our “work lives” can overlap almost entirely with our “social lives," forming one big blur of activity. And that’s okay, if we are willing to make pleasure our business as much as we let work into our personal lives. 

"be willing to make pleasure your business as much as you let work into your personal life"

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Here’s what I mean. In my days of building brands, there was a standard formula we would follow. First, we’d build a "Brand Plan" assessing and defining the brand values and essence. Then, we’d decide on a strategy for the direction we wanted to go in that year. Do we continue to hit the same market? Branch out to a new one? Infiltrate a new scene whilst not alienating the current one?

Next, we’d create programming that aligned with those goals, plot an execution plan, figure out the logistics, and then work on “selling it in” and getting everyone on board. 

So that got me thinking: why don't we make “Brand Plans” for our social lives? Let’s be honest, how many times have we sacrificed our personal to-do lists because we were too busy doing our work to-do list? We have made a habit of tossing our pleasure aside for work, and our personal lives suffer because of it. In my opinion, this is not a healthy lifestyle choice.

Now, what I’m suggesting is not that we make our social lives a chore, or forgo work altogether, but a suggestion that we think ahead and plan ahead, making it a priority to kill it at leisure as much as we kill it at business. At the end of the day, we'd probably end up getting better work done as a result of a little more "me" time. 

And I think that starts with a Personal Brand Plan, or a “Leisure Strategy,” if you will. Here’s a guide to help you start:

 

What are your Personal Leisure Values this year? 

Career goals aside, what are you into? What are you all about? Are you geeking-out on? A new hobby? Loving the home-body life? Feeling super social? In creative-introverted-hibernation mode? Live music? Nature? Check in with how you're feeling and what's most important to you. It's easy to lose track of.  

What is your Leisure Strategy?

Based on the values above, what do you want to do more of? If you’ve been hibernating lately, is this a year of getting out more? If you’ve been a social butterfly, would you like to spend more time relaxing? If you’ve just redecorated your home, do you want to have people over more?

What is your Leisure Programming? 

Okay, so you know what direction you want to go in. Now what are some tangible ideas to make that happen? If you want to entertain more, how about a weekly brunch at your place, and a seasonal BBQ in your yard? If you need more R&R, why not commit to a monthly “staycation” or book a day at the spa? A few outdoor music festivals? Trivia Nights at your local bar? 

What’s the Leisure Execution Plan?

Now that you know what you want to do: put it in writing. Put it on the calendar. Make the To-Do list. You know you would meticulously plan if it was for a client, so why not do it for your personal life? If you can put some recurring leisure time on the calendar, or invite some friends in on it to hold you accountable, you're far more likely to stick to it.

Sell it in. 

Time to get everyone on board and excited about your plans. Make a fun Paperless Post invite, tell friends to Save the Date, and build some anticipation. Or if your plan is less social and more “you time,” announce it on a social network, get excited about it yourself. Whatever the plan, get the word out and it will start feeling real. You might even encourage someone else to do the same.

My whole point is that you need to plan for leisure in order to invite more of it into your life. It's the entire thesis behind my lifestyle business Smoke & Honey, and it's treating me well. Make it a priority, not something to get around to if you can muster up an energy left after tending to work. We all know that your business will flow better if you’re happy, and your work will be on point if your leisure is on point. So, what’s your plan?

Rachel Mae Furman is a self-proclaimed “Leisure Expert" on a quest to elevate moments, create occasions and curate experiences at any given moment. She has spent the last decade traveling the country scouring the back roads and small towns of America for inspiration, then jet-setting from city to city on the corporate dime, building booze brands in the liquor business. Inspired by her Grandmom Doris to be the perfect little hostess, Rachel is known for whipping out a mason jar Old Fashioned from her purse just when you need it. Her blog Smoke & Honey celebrates the art of leisure, from cocktails to entertaining, style to homemaking. Follow her @rachelmaefurman. 

Q+A: Making Magic & Feeling Feelings with Louise Androlia

Louise Androlia is a writer, inspirational speaker, life coach, artist, tarot card reader and general magic-maker in the truest sense. In short: she does a lot, and makes it all work beautifully. Originally from the UK, she's now based in Los Angeles, CA, where she works with clients one-on-one, in groups, and through writing, and believes in empowerment through self-awareness.

At age three, her parents found her casting spells in the backseat of the car and growing up, she was—and forever will be—enraptured by magic and miracles. She is on a constant quest to honor her inner weirdo and loves teaching people how to feel their feelings.

We know it's easy to get bogged down in the day to day hustle of work (and even play), but a shift in perspective can make it all worthwhile. Seeing (and reading about) the way Louise walks through life radiating positivity, good health, mindfulness, and creativity (I mean, just look into those eyes and tell me you don't see the spark!?). Her work and monthly Tarotscopes will give you a whole new perspective on life, sharing your gifts with the world and being good to yourself. Read on for a Q+A with this world wonder. —JM

Name, @username, day job/craft(s):

Louise Androlia (@louniverse), Magic Maker at louiseandrolia.com

Writer, Life Coach, Tarot Therapist + Tutor, Artist, Jewellery Designer, Public Speaker. I write monthly Tarotscopes for The Numinous (*Editor's Note: We live by them!) and recently started a weekly tarot video-forecasts as well! 

What tools and/or apps are essential to your work? 

Post-Its, a collection of pens and notebooks, my Macbook Air for writing on the go, and my diary for scheduling clients and meetings. This year I’m trying out the Filofax but I have to say I think I miss my Moleskine! And of course, my tarot decks. My favourite artwork is The Cosmic Tarot deck that I’ve had since I was a teenager. My fave iPhone apps are KitCam and Afterlight.

A lot of your Life Coaching clients are young creatives. What advice do you find yourself giving most often?

To trust in the timing of your own life. Young people tend to fear that they're "wasting time" while everyone else is succeeding or comparing themselves to other people in general. All of your work, present and future, is fueled by your life experiences. Trust that every moment is giving you something to pull from later. My own career started relatively late, due in part to health issue in my youth. I was obsessed with the idea that my time had been stolen, but it turns out my illness is the very thing that gave me the foundation to do what I do now! So take action, but don’t compare and jump off your own track to peer through someone else's window. Trust that you're perfectly designed to be you and that you'll have everything that you need, when you need it.

When your work is so directly linked to your own feelings and energy, how do you manage balancing clients, income, and yourself?

The very last thing I want is to wake up and not want to help someone.

My work is very energetic, so boundaries are important. I schedule clients only 2 days of the week, and make time for personal projects and writing throughout the week. I wouldn't be fulfilled do one single thing all the time.  It’s a choice, but everything I do is prioritized by my health and wellness, not by money. If I saw clients 6 days a week, I’d feel drained of energy—I know because I've tried it—and I’d sacrifice my health and my other projects. I also want to give each client my very best and with so much information to take in about each individual, I have to strike that balance. 

So while my main income comes from one-on-one sessions, I supplement that more passive income from my yearly horoscopes, which are most popular at the start of the year, but written to be relevant throughout, as well as contributing to various publications, collaborations like my jewelry line with Jessica de Lotz, my digital works and physical artwork. I get to do all of the things I love, which fuels my need to create—it’s most important that I enjoy my work. My goal isn’t to make millions, it’s to feed my passion and earn a little extra.

Louise's Astro Girl Zodiac series (prints available) 

Your Instagram is a constant stream of inspiration and color, and quickly gaining traction. It always feels organic, but it there a strategy to it?

There's no grand strategy, however I do try to post content that relates to how I'm feeling that day, with a goal of helping others who might be feeling similarly. I don't post in real-time, but I do make a point of posting 3 times per day, since I'm aware my audience is different time zones, and I'm more interested in inciting a dialogue through comments than my follower count. 

Where do you like to go on a day off? 

It’s important for me to feel expansive so I like to get up high—living right by Griffith Park right now is a dream. I also am happy walking and people watching, so it’s common for me to just grab my keys and purse and march out of the house. I just moved to LA from the UK so everything is new and interesting, I want to see and do everything!

Who do you look to as an example of success? 

For me it’s really important not to think of success as a destination or at the top of a ladder. I feel the most successful when I feel inspired and balanced. All my heroes are my friends who are following their dreams and making sh—t happen! I am inspired by anyone who gets up and says "YES" to his or her day. That's what success is, it’s not about being approved by anyone else or earning a set figure. My friend Gabby Bernstein says she measures her success by how much fun she’s having and I wholeheartedly agree.

What’s something you know now that you wish you’d known when starting your business? 

That even though you can, in theory, work 24/7, it’s essential and OK to take time off. Also, there is no ‘right’ way to do anything, it’s all about what works for you.

What other businesses/artists are you excited about? 

Everything that Lulu creates at Of the Wolves—she has octopus hands like me and dives into all sorts of different projects.

Jessica de Lotz who I recently collaborated on a jewelry collection with. I’ve never seen anyone so unique in both their style and the way they work, she really embodies her unique, authentic self and is never sidetracked from that. 

Ruby Warrington who is the creator and curator of The Numinous is an Aries with more ideas than you can shake a stick at. I love working with her and always feel more excited about my work after we have had a brainstorm. She has so many amazing projects in the works.

I am also enchanted by every single one of my friends, so constantly enlightened by how each of their journeys shift and develop. I think it's important to immerse yourself in a community that feels supportive to you and I am really loving the creativity and collaboration that is coming from LA right now. I'm so happy to be a part of it!

A few favorites from As Above, So Below, Louise's collaboration with Jessica de Lotz

What’s the next thing on your to-do list today?

Prepping a writing schedule. I'm not much of a list-maker or a planner, but all good writers that I know have some sort of writing guide and as I'm just starting a book proposal, I'm excited to really commit to dedicating time to this new project.

Sometimes procrastination is a virtue—what are you putting off right now?

Writing my book proposal! It is a virtue because I know that the moment I start writing, everything will be perfectly aligned and I will be speaking from my most authentic self. I really trust in timing.

What was your career catalyst?

I was seriously ill with chronic pain and then PTSD for most of the first half of my 20s, 2001 to 2006, and in the end that was a real gift for me. It took away any of my fears about what I ‘should’ do and caused me to trust my mind, body, spirit and value my journey. One year after my recovery, I had opened up my first business, a lingerie and accessories brand called Loulou Loves You in 2007. By coming face to face with all my darkness at quite a young age, I learned so much that I am grateful for. I never fear failure and I don’t compare myself to others—I’m too excited about what I might come up with next and too excited about helping others to hold myself back.

What are you obsessed with? 

Animals, hearing other people’s big dreams and ideas, finding other weirdos to compliment my weirdo, self-discovery, and helping other people feel fearless.

What do you wish you knew more about? 

What my cat is thinking.

Best piece of advice for someone who wants to follow in your footsteps?

Your journey is not about trying to be what you ‘think’ you ‘should’ be. You are here to discover what lights you up and what you are impassioned by. Trust that if you move forward based upon a desire to feel good and pursue your dreams, you will make it work. Make goals but ones with stretch, no restrictions. Trust that everything is aligned well, there is no such thing as failure, if something doesn’t work then it is clearing a space for something better. Show up for your day, make intentions, take action and surrender ALL outcomes. Oh and be kind to yourself, every day - self care + compassion are the solutions to everything.

Louise's desk in her Los Feliz apartment

Now go forth, feel your feelings, and follow Louise's work at louiseandrolia.com, her monthly Tarotscope at thenuminous.net, and her adventures on Instagram @louniverse. 

Office Inspiration: Kristi Kohut @ Lulu + Georgia

Artwork by Kristi Kohut, prints available via Lulu + Georgia

We've got some seriously incredible sponsors lined up for Create + Cultivate in Chicago. If you're lucky enough to be in attendance, you'll find them filling up your gift bags (the VIP gift bag is worth the cost of admission alone!), on the conference floor, and in the coming weeks, we'll highlight a few of our favorites right here on the C+C blog. Because sharing is caring and they're too awesome not to.

First up: Lulu & Georgia, the lifestyle boutique of our dreams. They stock everything from furniture to trinkets, all of which you'll see around the conference (plus, you can shop the on-site pop-up!), in addition to some amazing artwork prints from talented female artist including our very own #createcultivateCHI keynote speaker, Garance Doré. We recently discovered (and promptly fell in love with) the work of the Chicago-based mixed-media artist and designer Kristi Kohut (above). Her work is a perfect representation of our brains right now: a little bit of organized chaos and a whole lot of color. Each piece is like a high energy Rorschach test that would be perfect to hang in your office. Color therapy at its best.  

Get one of Kristi's prints for under $100 at Lulu + Georgia (alongside Garance's prints and a whole host of other amazing artists) and see them in-person at our Lulu + Georgia pop-up at the Chicago conference!

Women to Watch: Hillary France

Hillary France, the CEO and co-founder of Brand Assembly, wants lesser known designers to be able to flourish. Now in its fifth year, the company mission remains the same: to help emerging fashion brands grow their business by creating a community that leverages resources and provides a platform for brands to support one another.

With that purpose in mind, it's easy to see why Hillary is a woman to watch.

What does it mean to you to be a "woman to watch?"

Even though Brand Assembly is in its 5th year, I feel that there is so much potential for us to reach our ultimate goal of being the go-to resource for emerging and even established fashion brands. Over the last year, I feel we have accomplished so much to get us to a point where we can really take off and tackle some exciting projects as well as dabbling in different categories such as beauty and lifestyle. It is important for me to get the work of Brand Assembly out there. We are mostly a B2B company, but we think as a B2C business with our aesthetics, social and marketing... we love to celebrate and promote all the businesses we touch, both brands and boutiques. I hope being a “woman to watch” can teach young entrepreneurs to think that having a consumer-facing company is not the only way to be truly successful, and helping other people or businesses achieve their dreams is another way you can value success.

What is the most important part of your work?

The most important part of what we do is connecting people. When we launched the Square, our co-working space, we wanted it to be a place where brands could transact and display their product. Now, we have transformed it to be a community where fashion professionals can network and work together, from designers to production freelancers, to stylists. With our tradeshows in Los Angeles, Dallas, and New York, some of the happiest moments are when a buyer discovers a new brand and places an order. It’s extremely gratifying!

What do you hope people take away from it?

We really want our community to work together and further their businesses. We have fostered many successful relationships within the fashion community. The world of fashion has changed over the last decade and there are more brands and less market share. I am so happy to see that people in the fashion community are changing to be more open to working and collaborating with each other.

"The rewarding experience of being a business owner is something I never want to give up!"

Tweet this. 

What's the most engaging part of your work?

For me, the most engaging part is actually a component of our business that is the least visible. I am a self-proclaimed operations and analytics nerd. I was the 7 year old kid in the grocery store asking my dad supply chain questions about how milk got on the shelves and how they planned how much and how often to buy! Our “back office” services help young brands with their logistics and accounting needs. We help analyze and execute the most laborious and time consuming parts of the business so the decision makers can focus on what is most important... their brand.

If you could go back in time and change anything, what would it be any why?

I hate to admit it, but I feel I was pretty naïve when I started my business regarding the structure and set up of the company. If I could go back in time I would have definitely done more research in forming a business that includes partners. What are the benefits and drawbacks, equity distribution, officer positions, and the ins and outs of an operating agreement? I would not take any of it back though, as I have learned so much through the process, and if I were to ever start another company, I know exactly what to do, but especially what not to do.

Can you chat us through a career obstacle and how you overcame it?

We have been pretty lucky in the 5 years of business to not have run into many obstacles until... launching a new city for our tradeshow last year. Dallas had been on our mind as our first expansion city outside Los Angeles and New York for a while. We thought we had it all down to facilitate a great opportunity for our brands to reach buyers in such a strong market like Dallas. We have a very loyal following of brand participants and we really wanted it to be a success for them. Unfortunately, the buyer attendance was not what we were expecting, and additionally there might have been a golf cart mishap and a run-in with the Dallas Police Department! For the first time since forming the business, I felt I had to apologize to our brands! I was embarrassed and really down. Needless to say, we are still forging ahead with Dallas and still learning about the market and how we can make it better each time!

Who's a woman you're watching? AKA an awesome lady you have your eye on?

I draw inspiration from many places. The idea of the underdog is something that I really gravitate to. Women who are defying the odds or that have overcome obstacles. With the Olympics just ending, I was really inspired by Jesse Diggins. Not only is cross country one of the most physically challenging sports (I know from first-hand experience), but she and her teammate Kikkan Randall won the US their first Olympic gold in the team sprint in 42 years! Plus, anyone that crosses the finish line with glitter face paint is an automatic winner in my mind!

What do you want women watching you to know?

I really worked extremely hard my entire life. Before my career in fashion, I played tennis at the junior, collegiate and professional level which gave me the foundation of working hard to achieve the results I desire. I really truly believe in mastering the hard way (my team is probably laughing reading this right now). I put in overtime to understand all parts of the business and industry and have an extreme sense of ownership when it comes to pushing the company forward for my team to have a safe, exciting, and satisfying work environment. If I could give advice about having your own business, it would be that there are long days, stressful situations, and it’s hard to disconnect from it, but on the flip side, the rewarding experience of being a business owner is something I would never want to give up!

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If you like Hillary's watch, click through below to check it out for yourself!

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Women to Watch: Ayanna James, The Stylist Behind HBO's Insecure

Ayanna James is the Stylist for Insecure on HBO. Tasked with the job of dressing the likes of Issa Rae and Yvonne Orji, Ayanna is known for her ability to bring LA style to life on the screen. 

A Jamaican born, South Florida-bred, LA-based, world traveling, Costume Designing fashion stylist, Ayanna first collaborated with Rae on her web-series "The Misadventures of Awkward Black Girl." And girl, she hasn't slowed down since. 

What does it mean to you to be a "woman to watch?"

It’s an honor to be a woman to watch. It means the way in which I choose to show up in this world is inspiring to someone. You never know the impact you can have on someone, I take it as a huge responsibility and honor.

What is the most important part of your work?

As a costume designer, the most important part of my work is aiding in storytelling. What do you hope people take away from it? It’s possible. You can achieve anything you put your heart-mind into.

"You can achieve anything you put your heart-mind into."

Tweet this. 

What's the most engaging part of your work?

Meeting and collaborating with emerging designers.

If you could go back in time and change anything, what would it be and why?

Not a thing. I’m having too much fun.

Can you chat us through a career obstacle and how you overcame it?

I was trying to break into costume design and work on sets as opposed to Red carpets - I couldn’t get on any television shows as an assistant. I would scour Craigslist and websites for people looking for someone in wardrobe. That led to me meeting more folks in the industry who loved my work.

Who's a woman you're watching?

AKA an awesome lady you have your eye on? Ava DuVernay! She’s so dope. I had the opportunity work with her on Jay-Z’s family feud short film. She completely blew me away with brilliance!

What do you want women watching you to know?

Go out there and do it. Set your intentions and kick butt in a way only YOU can.

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If you like Ayanna's watch, click through below to check it out for yourself!

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C+C Link Love: Vol 1

Sitting poolside for the 4th of July? Vegging out and binge-watching Netflix on the 5th? 

Here's a roundup of some of the Create + Cultivate staffer's favorite people, places, and things from the week to keep you busy. Enjoy.

Jaclyn, Founder

WORKOUT Before or after work? Which is better for your mood and productivity? Fast Company investigates.

READ DryBar's mega-successful founder Alli Webb's beauty & career advice from Byrdie

READ Got a co-worker who's slacking off? Read this.

Linnea, Intern

HIGH TEA Griffith Park just got a new teahouse with epic views of the city!

ADVISE NY Mag asked 25 famous women for the best advice they've ever given or received.

BINGE If you're still binge-watching OINTB like I am, enjoy this. 

Jazzi, Editorial Director

DANCE vicariously or go take a barre class in honor of the incredible Misty Copeland's historical promotion to Principal Dancer in the American Ballet Theater. 

FOLLOW @unclesamsung on Instagram. He's like @marniethedog's super-weird counterpart.

READ Peter Nguyen's The Money of Art changed the way I think about my creative work—check out his awesome C+C post on self-publishing too! 

Priscilla, Social Media Director

WATCH Still celebrating marriage equality! Obsessed with Beyoncé's #LoveWins dance on her Insta! 

DOWNLOAD This app might be even more helpful than your tax lady. Keep track of your earnings, income, and expenses with zen99. 

LISTEN After three years, we were due for some new Beach House material. Hear "Sparks", the new single off of their upcoming album Depression Cherry.

Hope, Event Coordinator

FOLLOW @jamieleereardin. She is Dior's resident Beauty Artist and her #dailyscribbles will make you want to start sketching ASAP.

DOWNLOAD Whether you love or hate to cook, Forks Over Knives will be your kitchen BFF. It's an app that takes you from boxed macaroni to Rachel Ray in no time.

READ Nice Is Just a Place in France, a hilarious yet hard truth perspective from The Betches (@betches) on “how to win at basically everything” and why just being nice won't cut it. Read it poolside. 
 

Steph, Director of Events

LISTEN to "10,000 Emerald Pools" by BØRNS. It’s bringing me to zen.

FOLLOW Linda Kim (@itslindak). She is the raddest, baddest, sweetest chic with an eye for design.

READ Los Angeles Stories by Ry Cooder. It's an L.A. noir mystery series and a must-read.