Dress The Part: Corporate, Startup, or Freelance?
If you're going to work the part, you should also dress the part.
Office culture has changed a lot of the years, and it’s left some of us a tad bit stumped on how to dress. #help. Just when does one wear a power suit? And what’s the deal with casual Fridays, when jeans have become an every day part of the work week? You’ve got enough to worry about in the morning without getting held up by your closet.
So, we asked for a little help from Bar III, the fashion-foward line from Macy’s, to figure out how to get dressed (and out the door in time) in the AM. With modern pieces that fit into any office environment, you’ll look oh-so-profressional— whether you work in a corporate environment, spend days and nights at a start-up, or you’re on that freelance hustle.
Start with a basic pair of black pants and top from their line, and follow the below to figure out the office culture style that fits your personality best. It’s a no-fuss solution to setting the bar higher.
3 Ways to Be Contagiously Social
Go forth and infect the masses.
Strong women can tell stories that simultaneously rock viral reach and niche connection, and guess what? You’re part of this squad, and we’ve got a name: contagiously social. When we’re contagiously social, it’s not just our stories that ignite, but also the style in which we share them. Best of all, this fierce fusion is surprisingly simple. Just do three things:
Abandon. Obsess. Infect.
1. Abandon labels (hashtags included)
You know the nuances of your industry, platforms, and followers, so trust that your social strategy will work like muscle memory when you let go of labels. Share in the moment. This strategy is so real, it might be surprised to hear itself called that.
Teen Vogue Digital Entertainment Editor Ella Cerón rocks this. She’s a social media savant (Insta, Twitter, Facebook, and beyond), but people know her first and foremost as a funny, know-all fashionista who’s not afraid to get real when breaking news breaks hearts. It’s seamless yet unobvious content strategy focused on real-time stories, personality (on and beyond brand), and community (from close friends to influencers...and by that, I mean Kim Kardashian).
What inspires or surprises you right now? Tell that story, even if it’s not ready-made with a hashtag. There’s both freedom and followers to be found in this relatable-yet-reckless abandon.
2. Obsess over what you love
Reclaim obsession. It’s now a powerful, positive word that screams, “I’m passionate and my own person!” Be the #bosslady of can’t get enough. Champion what you love and pay no heed to “trending.” Start the social convo. Chances are, other women and brands obsess over cheap lipstick, hot sauce, and puns, too. (No? Just me?) Create a project, campaign, or partnership together! When you celebrate shared passion, the right people follow suit, and bam—obsession transforms into collaboration.
Jazmine Hughes and Jessica Kane rock this. Hughes, associate editor at The New York Times Magazine, wrote a brilliant Cosmopolitan story for which she dressed as Empire’s Cookie to explore a question on many women’s minds: Do I deserve this job? (Spoiler alert: Yes, you do.) Kane, director of millennial outreach at the Huffington Post, loves donuts. From HuffPost’s first-ever donut gif to deliciously-hyperlinked out-of-office emails, she bakes this love into her personal and professional brand like a boss.
Share what you love. Feelings and followers will be mutual. It’s the best answer to Mariah Carey’s enduring question, “Why you so obsessed with me?”
3. Infect with unique style
How is a huge part of storytelling. Take Tasty, for example. All it took was some sharp overhead camera footage in the kitchen, and now our Facebook feeds (pun intended!) are filled with BuzzFeed’s mac and cheese miracles. It’s all about style, so once you have your story, shake up how you share it. This could be visual or verbal, but it’s gotta be vibrant.
Fashion designer Misha Nonoo rocks this. Nonoo launched New York Fashion Week’s first-ever #instashow with her SS16 collection. Nonoo brought it to the hashtagged height of #NYFW with the help of 30 #bosslady influencers like Lena Dunham (hey, 2.4 million+ followers, nice to meet you). Media loved it, and it caught on: Nonoo just wrapped up her fall 2016 instashow in partnership with rewardStyle, this time using her personal Instagram and shoppable links with LiketoKnow.it. Now you see this content—monetized-yet-meaningful, Insta over in-person—and this style—larger images made from the ‘gram grid—from the best brands, corporate accounts, and small creative projects.
Stories and style infect our industry, and soon, we see their symptoms everywhere. We spread a brilliant bug. And don’t worry—“new” doesn’t have to mean “never before.” It’s all about finding fresh ways to fuse your what with your how.
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You’ve got something compelling and contagious to share. Go forth and abandon, obsess, and infect. I can’t wait to catch this wildfire.
Aileen McGraw is a writer on on a mission to redefine sartorial by fusing all things social, art, and editorial. Her work intertwines stories and strategy to amplify the bold and the not-yet-told. She’s been published in the Huffington Post, majestic disorder, and Chickpea Magazine, among others, and currently rocks content strategy at Microsoft. She lives by the words, "There's no such thing as too spicy." Find Aileen’s portfolio here.
Arnelle Lozada of The BeautifuLife Is Getting Rid of Fluff
"I'm thinking about the strong millennial women with big dreams and ambitions, who want to impact the world."
Arnelle Lozada is an LA/SF based Content Producer & Marketing Professional who specializes in producing compelling visuals and branded content. Having worked with brands like Urban Decay, Hudson Jeans, Pendleton, and Go Pro, both as a Content Producer and as a blogger, she created This BeautifulLife, her blog dedicated to travel, tech, and (good) taste dedicated to millennial women looking to change the world. Because she's not just blogging about fashion. In fact, what she wants is to tell beautiful stories that steer clear of fluff. Thought-provoking is her forté.
Her work with Humanity Unified, an organization dedicated to helping communities to rise out of poverty through education, food security projects, and economic opportunities, is one way she's doing just that. She also runs ExperiencExperiment, an ongoing project that curates unique experiences for high-visibility influencers.
We checked in with Arnelle to find out how she juggles such a crazy schedule and what "social good" really means to her.
How did you get started? If we were to peak into your professional background what would we find?
I dabbled into a bit of everything before I really found my place. I worked in Product Development and Design in the corporate fashion industry for a while, it lost its luster rather quickly. I worked in Post Production in the entertainment/television industry for a while after that, it lost its luster even quicker. I loved and appreciated aspects of both industries but wanted something else for myself, so I went for the fusion of the two: content production in the fashion industry. That led to content production with a number of reputable brands. I then birthed my blog early last year, and the rest is history. My blogging, content production, and storytelling are where my truest passions lie.
You’re involved in multiple projects. Can you tell us a bit about wearing many hats and how one platform has let you to the other?
I'm learning a ton about time management, prioritizing, and ridding of all the "fluff" work that tends to drain your time, energy, and resources. I feel like you can definitely be involved in multiple projects so long as you're passionate about them all, so none of them fall to the wayside or get shelved. My blogging and professional Content Production often go hand in hand; I think that's the angle I take with pretty much all of my projects. Not only do I sincerely enjoy blogging and writing, but I have a serious passion for photography and cinematography, and that comes through in both my blog and my content work. Often times my Content Production has allowed me to build relationships with big brands who then like to work with me as a blogger because they see that I enjoy being in front of the camera and talking about products just as much as I love being behind the camera and shooting them. Concurrently, my blogging also catches the attention of businesses who need more branding and compelling visuals to support their sites and social media, so they reach out to me as a Content Producer as well. I feel so blessed because think I have the best of both worlds. And then both led me to the lovely people at Humanity Unified when they needed a shooter to produce content for their site, and that marked the beginning of a very personally fulfilling relationship.
When you are creating content, who are you thinking about? Who is The Beautiful Life girl?
I'm thinking about the strong millennial women with big dreams and ambitions, who want to impact the world. They're stylish and beautiful, but that's not all there is to them. They've got brains, they've got substance, and they've got big hearts. Definitely confident, a little geeky, and a little awkward - but striving to become completely comfortable in their amazing, awkward skin at the same time. Just like me. :)
What lessons have you learned while traveling? Can you tell us about a travel moment that changed your relationship to work?
Mark Twain said it best, "Travel is fatal to prejudice, bigotry, and narrow-mindedness, and many of our people need it sorely on those accounts. Broad, wholesome, and charitable views of men and things cannot be acquired by vegetating in one little corner of the earth all one's lifetime." I literally can't say it any better! Traveling fills the void in the human spirit, and as much as it reminds me of my belief in personal/individual purpose and the gravity that that notion carries, it also reminds me that the universe and the world are so boundless, and I feel so small in the depths of it all. It's humbling. We are small, but very important parts, of something bigger than all of us ... that's the feeling that traveling instills in me.
"Bloggers need one another to stay relevant."
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Your work with Humanity Unified is inspiring. Why was it important to you to add humanitarian to the scope of your work?
I've always wanted to do it, I've always known it would be the most personally fulfilling type of work for me. Giving, giving back, spreading love and joy - I feel like these are things we are programmed to do as human beings, and we are here to be each other's support systems. Sadly, we often tear one another down, but that's because life's hardships reprogram us to be defensive and bitter to protect ourselves. But I wholeheartedly believe that at the core of it all we are wired for love, for compassion, for affection, and for connection. It's how we thrive. In my opinion, humanitarian work brings about all of these things in abundance.
You work in a highly competitive sphere. How do you feel about “competing" with other women? What do you think of the idea that “girls compete, women empower?”
I don't feel like I'm in competition with other women at all, for a number of reasons. One, everybody has their own unique style of storytelling, just as I do. Different people will connect with you no matter what your style, and there's a listener for every type of storyteller. Two, I've always felt that women should support and empower one another (this answers the second question), because I firmly believe our biggest contribution in this life will always be what we've done for others, not what we've done for ourselves. And three, bloggers need one another to stay relevant. It's because of the bloggers that have done amazing things and garnered massive followings that the rest of us even have a shot at something like this. Five years ago there was no such thing as "influencer" marketing, and the only people who had real influence in pop culture were celebrities. This day and age, so many people are self-made, and it's a beautiful thing. You can start a blog about almost anything and someone will find it, read it, and enjoy it, even if it's only 10 people. But if you're blogging for the right reasons and your blog is suited to fulfilling your purpose in this life, it won't matter how many readers you have, only how deeply you impact the ones you do have.
"We are small, but very important parts, of something bigger than all of us."
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Where would you like to see your work go from here? What’s happening in 2016?
A new destination every month, new human connections to be made, new stories to be told. All while fully supporting the brands who want to support me on this journey.
What does working for the social good mean to you?
It means working to positively impact and inspire those who are directly (and indirectly) affected by you. It means working for the greater good, and for a purpose that is beneficial to the world and to mankind.
Meet the Mentor: Style Me Grasie Is Conquering Multiple Verticals
The first generation Dominican-American bombshell is making mom proud.
Bios are boring. Or so says Grasie Mercedes, actress and lifestyle blogger on her site Style Me Grasie. But in reality, her life is anything but. Hailing from NYC and currently residing in LA (a transition she describes as exciting, new, and awe-inspiring), Grasie has a blend of girl-next-door charm and I'll-never-be-that-cool confidence. With a background producing for MTV-- something that keeps her grounded and respectful while on set (i.e. she shows up on time), Grasie has transitioned her career in a way most of us dream of.
And she's going to be sharing her know-how as a mentor with Create & Cultivate LA on May 7th.
Get to know Grasie below and find out she thinks you should never have a Plan B.
From creating your own content for your blog, styling, and acting, how do you manage to find the time to do it all?
Styling is what got me into blogging in the first place. I wanted an outlet for creative inspiration, then I found out about personal style blogs and OOTDs and started working in that direction. It was at that time, I named my blog Style Me Grasie and started getting a following. I'm also a TV Host/Style Expert and last year, was the first time that all three of my careers (acting, hosting and blogging) got really, really busy. It was tough to do all three and still have time for my husband and my life, so while I will still host a fashion segment from time to time, I'm solely focused on acting and the blog. It's hard to cut back on things in your life where you're succeeding, but at some point you need to focus on what you love the most. For me, that's acting and blogging. Luckily, I'm an extremely organized, Type A person, so I'm able to do both and give 100% to both! I do believe you can "do it all" and "go for it all" but I also think it's important to accept when you are stretched too thin and then go from there.
You’ve mentioned that there’s a theory that it’s nearly impossible to be a working actor, but you’re killing the game. How have you been able to make it work?
Ha! Yes, making a substantial living as an actor is like winning the lottery. I have done okay for myself especially in the commercial acting world but I'm far from where I want to be. Acting is the hardest profession in the world and the reason there are so many "failed actors" is because most people give up. It NEVER happens overnight. You have to LOVE acting and be passionate about it and never have a plan B. You can have other things going on, in fact, I encourage that, but you can never give up. Most actors have to wait tables or bartend in between bookings, and I realized pretty early on that wasn't not for me. It made me not like people (let's be honest, when you're sober, drunk people are no fun) and it made me desperate at auditions. I wanted to book work so badly, and that energy is terrible for an audition. So, my love of acting and wanting to survive was a huge motivation to turn my blog into a business. Now, my blog is my main source of income and acting money is icing on the cake. In the past year, I've booked 4 national commercials and done of few indie films and in the past, a few day roles on TV shows, but my dream is to star in my own television series that I write and produce. I'm working on a web series now with another actress/writer that I'm really excited about! I will always act and my blog is the perfect day job the supplement my dream.
You used to be behind the camera, and now you’re in front of it. Can you tell us about the moment where you realized that you needed to make that transition?
I went to NYU for Broadcast Journalism and wanted to be a news reporter. Right out of college, I worked at ABC World News and hated it. It was the overnight shift, everyone I worked with was nuts, and the news was/is so depressing! So, I quit and started working as a PA at MTV, which is where I interned in college. This grew into a career as an Associate Producer, then Post Producer and Segment Producer. But the whole time, I wanted to act. I had done plays in high school and in college but never thought I could actually go for it. I think a part of me thought I couldn't do that to my mom.
I'm first generation American; both my parents were born in Dominican Republic. I was the first in our family to go to college and felt this pressure "to have a real job." A pressure I totally put on myself because I have the most supportive mom in the world who loves everything I do. So when I was 25 (after three years producing at MTV) I told my mom I wanted to move to LA to be an actress. She told me I should go for it and I did! For the first three years in LA I was just figuring stuff out...it was my first time away from NYC/home and everything about LA was very exciting. Around 28 is when I really got serious, got into class and really started going for it. Knowing what it's like behind the camera always helps me on set. It's amazing how many actors don't respect all the work producers and crews have to go through to make a show, film or commercial happen. I know what it's like to work 16 hour days on the other side, so as an actor I make sure to always be on time, always say thank you, and always pay attention and listen to direction. You'd be surprised how many people don't do those simple things.
What are the ways that your acting career and blogging have intersected with one another to help each other grow and succeed?
More and more producers are interested in an actor's following. It's not like you'll book a job based solely on that, but if two actors are neck and neck for a job and one has 100k followers and one has 10k followers, they will probably go with the 100k actor. So having a following is definitely a good thing for acting. Acting or just being comfortable in front of the camera has helped me book brand collaborations and campaigns, which is great for the blog. A lot of bloggers are shy or not comfortable with video so I definitely have an advantage there and video collaborations are my fav!
How does personal style influence how you feel as a business woman?
My personal style is why I'm a business woman. I think it's important for entrepreneurs to stay true to themselves above all...that's what people will relate to and what will make you successful. With both style and business, I think the same principles are true: do what feels great to you no matter what the trends are, love what you wear/do and have fun with your style/work.
"My personal style is why I'm a business woman."
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Do you have a “power outfit” that gives you the confidence to work a room?
I'm most comfortable in jeans, a great top, heels, red lipstick, and hair pulled back. That's when I feel the most confident, powerful and sexy. That's my go-to for a big audition, business meeting or night out with the girls.
What’s next for you this year?
This year is off to a great start and I'm excited for the rest of it! In acting world, I've booked two commercials this month and hope to book more. I'm acting/writing/producing a web series and working with a new talent rep who I love. In the blog world, I'm working with a new manager who I love, growing my brand, collaborating with some of my favorite designers and doing more video content. In my personal world, I hope to start a family with my husband within the next year or so. There's a lot happening in 2016!
Enter the Now: The Dreamiest Bohemian Spa Destination in All of LA
Affordable luxury. It's not something Angelenos know that much about. That us, until now. Or rather, The Now. The luxury-walk-ins-welcome-spa that opened last year in West Hollywood, is all about that balance. After detecting a gap between high-end spas that cost a premium and Eastern foot spas that skimp on luxe, Erica Malbon and Gara Post looked for a way to unify those elements.
Drawing inspo from the Coqui Coqui hotel in Tulum, Mexico, The Now offers the luxury spa experience at a (very) affordable price. Massages start at just $35 (just about the cost of two pressed juices), and guests can choose from a variety of add-ons. The first location attracted ladies like Kendall Jenner and Gigi Hadid, and the cofounders announced (today!) that a second location will be opening soon in Santa Monica.
They're out to relax LA, one neighborhood at a time.
We caught up with Erica and Gara to see how they spend their day, what advice they have for aspiring female entrepreneurs, and why touch is so important.
Gara:
5:30 am: Wake up and drink a large glass of room temperature water with lemon. Then meditate for 20 minutes. This is my daily ritual.
8 am: Get my kids ready for school.
9 am: Go to Pilates or hot yoga at Core Power yoga - the works outs are so hard, but so effective.
10 am: Arrive at The Now and meet up with Erica to work on getting the boutique ready for the day.
Erica:
12 pm: By noon we’re starving so we’ll run across the street to Erewhon for juices and salads. They have the best food!
1 pm: Meet with the team to review new ideas for products we want to sell at the boutique.
2 pm: In the afternoon we’ll have massage therapists come by for interviews with us and Amber, our massage therapist ambassador
Gara:
4:30 pm: Head home to get dinner ready for the kids and family. Creating balance between work and family is really important to Erica and me.
8 pm: Back to work, usually with a glass of wine.
What made you decide to get into the health spa business?
We both come from a design background, so we didn’t necessarily think that we would end up launching a massage boutique. That said, we are both really passionate about self-care and self-love. We really liked the idea of an affordable massage in a luxury environment, which is where our design background comes in. We want to give people the opportunity to connect with themselves and recharge on a regular basis. Since we’re both hard workers and entrepreneurs, it was a natural jump for us even if we didn’t have background that aligned in an obvious way.
What are your respective backgrounds?
Gara: I have a jewelry line called Gara Danielle that I’ve been designing for 18 years (which is why I’m always wearing at least 15 rings and 10 bracelets!). I still work on it every day and am currently brainstorming a potential special collection for The Now. Stay tuned!
Erica: I worked in marketing and design with my husband on fashion and style brands. I had actually just designed my own line of luxury travel accessories, but I put that on hold to work on The Now. You never know how it will resurface though!
How do you scale a business and keep your massages starting at such a great price point?
We work with amazing massage therapists who love having a regular but flexible job they can come to. So it ends up being a win win for everyone!
A lot of establishments in LA run on the premise of exclusivity. But you’re offering an experience with very inclusive prices and still attracting an A-List clientele. What’s the secret?
We have a couple beliefs that we always go back to. One of which is that we believe in the power of touch. It’s healing in a way that nothing else is and it really should be part of everyone’s regular routine. With that being part of our foundation, how could we ever create a place that is exclusive? Everyone deserves to feel great. That’s why our hashtag is #MassagesForAll. We think people, A-list or not, are attracted to The Now because our view comes from an honest place. Also, we’ve designed the space in a way that feels like a luxurious vacation. And who doesn’t want to go on a great vacation?
"We believe in the power of touch."
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What is your best advice for aspiring female entrepreneurs?
Gara: Work hard.
Erica: Don’t be afraid to put yourself out there. Yes, it’s scary, but that means you’re doing something exciting and new.
Gara: And be kind. To yourself and others.
To book online or via The Now App visit www.thenowmassage.com
The Now, 7611 Beverly Blvd., Los Angeles, CA 90036, 323-746-5525,
photo credit: Tessa Neustdt
Maskimize Your 2016: How to Put Your Best Business Face Forward
We got face masks in our bag, swag.
It’s the night before a big business meeting and you’re stressed. It’s totally normal, but do you know what happens when you have a mini-freak out? Your skin often has a mini flare up. Research shows that people are more likely to respond positively to good skin, so we asked our friends at Origins how to make sure we’re all putting our best business face forward this year. Their advice? Mix and mask your way to glowing success – and skin!
To maximize success, Origins just released a totally new innovation in masking to obtain even greater high performance results. Maskimizer™ Skin-Optimizing Mask Primer is the first-ever mask primer to prep, prime and hydrate skin, leaving it more receptive to the high performance benefits of Origins masks. Just a few spritzes of Maskimizer on clean skin before mask application enables you to mask and relax.
Next, choose one of Origins Single-Use Mask Pods, which are also perfect for carrying in your purse or stashing in your desk if you’re on the go. There are so many fan-favorites to choose from, but here are our favorite combinations!
Don’t Fret Before a Meeting with a Potential Client: Use Out Of Trouble™ 10 Minute Mask To Rescue Problem Skin
When you’re meeting one-on-one with a new client, your face is front and center, but nerves and stress can make you red and blotchy. Get “Out of Trouble” before your meeting with an easy ten-minute mask. This super absorbent mask redefines texture and wards off future outbreaks. That way, you’re securing your future by emphasizing your business know-how, and not your problem skin.
Go Into That Job Interview with Gusto: Use Original Skin™ Retexturizing Mask with Rose Clay
Glowing skin is like a great hair day, it can give you the confidence boost you need before meeting with a potential employer. After all, you want them to focus on what you’re saying, not any skin issues. Show them how you’re a true “Original” by outlining your best traits and what you can add to the company. Your glowing and radiant skin is a bonus.
Ask for a Raise with Confidence: Use Clear Improvement™ Active Charcoal Mask To Clear Pores
A meeting with the boss can be stressful, even to employees who are in good standing. But if you’ve shown “Clear Improvement,” that’s the mask you should use. This active charcoal mask clears your pores, absorbs environmental toxins, and dissolves impurities. Which means, while you’re outlining the progress you’ve made as an employee and giving your boss reasons to give you a raise, your skin is working for you as well.
Before Flying In for a Meeting: Use Drink Up™ Intensive Overnight Mask
Hopping on a flight to pitch a new client can seriously dehydrate you. So what’s girl boss on-the-go to do? Before you take off, opt for the “Drink Up, Intensive Overnight Mask.” The avocado and apricot kernel oils instantly quench compromised moisture reserves and help build a reservoir for tomorrow— which you’ll need once you’re up in the air.
And remember the best way to leave a killer impression in any meeting, is to be yourself. The best you is the one that’s comfortable in her skin— we’re just helping you give it some major glow.
Guess Where We're Headed Next? Create & Cultivate Los Angeles
Just hold on until May 7th, because we're coming home.
Create & Cultivate is getting back to its roots with our biggest dream conference we've held to date. We're so excited to host our 10th (#doubledigis) conference at the Hudson Lofts in Downtown Los Angeles. Think: floor to ceiling windows and women who have shattered glass ceilings.
Hold on to your Moon Juice LA, this is gonna be GRAND.
C+C Classifieds: Swipe Right On Your Next Career Move
This Valentine's Day, match with the job of your dreams.
If you’re looking for love this Valentine’s Day, you could either try to find the right partner on Bumble, or you could be on the lookout for your dream job. AKA 2016's match made in heaven. While we don’t have any experience in the love department, we have no problem playing your career cupid this Valentine’s Day.
If you’re on the lookout for the next move in your career, we know a few places that could be real keepers. Just make sure that when you put a ring on it, you invite us when you celebrate.
Casetify - Los Angeles, CA
Account Executive and Brand Acquisitions Manager
Marketing and Business Development Associate
bando - Los Angeles, CA
Poketo - Los Angeles, CA
Merchandising Coordinator
In-House Photographer
Graphic Design Internship
Copywriting/PR Coordinator Internship
Photography/Video Internship
Illustration Internship
Away - New York, NY
Producer (Brand)
Operations Associate
Marketing Coordinator
Social Media Coordinator
Undergrad Intern
Fossil - United States
Social Media Specialist
UX Manager
E-Commerce Coordinator
E-Commerce Product Manager
Graphic Designer, Associate
Lush Cosmetics - Vancouver, Canada
Production Artist/Graphic Designer
Visual Merchandising Manager
Retail Operations Manager
Clique Media - Los Angeles, CA
Accountant
Assistant Editor
Associate Social Media Editor, Who What Wear
Entertainment Editor
Graphic Designer
Research Analyst
Social Media Editor, MyDomaine
Deutsch Inc. - Los Angeles, CA
Account Planner
Digital Media Trafficker
Entry Level
Integrated Digital Producer
TBWA\Chiat\Day - United States
Account Executive
Digital Marketing and Web Analytics Analyst
Media Planner
Account Executive
Media Planner
Senior Planner
Social Media Manager
Strategic Planner
A Look Back to #CreateCultivateDallas: Recaps From Our Attendees
Missed out on Create & Cultivate Dallas? Here are all the recaps from our attendees to get you up to speed.
Create & Cultivate Dallas may have been last month, but we still remember it like it was yesterday, and are so overwhelmed with all the love that we got from our amazing attendees! So many of you wrote amazing recaps and pointed out some of your favorite things that you learned on site, and we’re so glad that you shared them with us.
If you happened to miss out on Create & Cultivate Dallas and are antsy to know what you can expect for our next city (we’re so excited to announce this Monday!), read all about how amazing Dallas was from our attendees’ point of view, and check out the links below!
House of Harper - Little White Dress
The Skinny Confidential - Mini Delites: Create & Cultivate
Katherine Schwarzenegger - Create & Cultivate 2016
The Style Line - The Next Generation At Create & Cultivate Dallas (A Recap)
Livingly - 6 Inspiring Things Learned At The First Girl Boss Conference
Cobalt Chronicles - Create & Cultivate
Molly On The Move - My Create + Cultivaet Dallas 2016 Experience
Freckles and Figs - Create + Cultivate (And Then Combust From The Most Inspiring Day Ever): A Conference Recap
Fit Is Chic - 10 Things I Learned At The Create & Cultivate Conference
Girl Meets SF - Create + Cultivate Recap: Dallas Edition
Blonde Barrage - Wise Words
The Polished Workbook - Create & Cultivate
A Southern Style - Create + Cultivate Dallas
Between Two Coasts - Create + Cultivate Dallas
Obviously Elizabeth - Create + Cultivate 2016
Vici Loves - Create & Cultivate Dallas
Earn Spend Live - 13 Takeaways from Create + Cultivate Dallas
Passport to Friday - Create + Cultivate Dallas Recap: A Motivational Experience
Lady Goodman - Create + Cultivate: Dallas
La Vie Petite - Create + Cultivate Dallas
The Stylish Soul - Create + Cultivate Dallas
Chasing Kendall - Create & Cultivate Conference (and Some Dallas Fun!)
Buttoned Bears - Create & Cultivate
HerStory Blog - Takeaways From Create + Cultivate That Everyone Can Utilize
Champagne Darling - Travel With Me: Create & Cultivate
If we missed you on this list, share your recap below!
The 5 Clutch Business Tools Every Startup Needs Now
Cutting out and pulling ahead of the competition starts here.
Managing the day-to-day stressors of a startup is, well, stressful. These five tools will help you mitigate and manage, so that you have time to focus on the million + 1 other tiny details. No one ever said rising, grinding, and making your own way was easy!
Breather: Your Place to Pitch
A startup doesn't always come with a cute office space. In fact, most of the time it's you hustling from your living room in the attempt to get your idea off the ground. Well, think of Breather as your wings-- because you should never pitch where you eat. If you need a space to look professional, Breather is your new startup BFF. Take meetings with potential investors or new clients in one of their rentable spaces. The way it works is simple. Sign up on their site for free, and book "peaceful and practical" spaces when you need them.
Freshbooks: The Fresh Way You Get Paid
If billing clients and keeping track of invoices is SBT (small business torture) Freshbooks is your savior. Freshbooks is an accounting software program that makes it easy to keep track of billing. Built specifically for small business owners to get organized and get paid, you’ll be tracking time, logging expenses and invoicing your clients with efficiency. It will make you look professional and gets that money in the bank an average of 5 days faster (based on a Freshbooks conducted of 2,000 users) than what you're used to. That's a whole business week.
Sell Hack: A Cold Email Is DOA If You've Got the Wrong Contact
Cold emailing is the new cold calling, but without the right contact you're wasting a fair amount of time sending off emails to info@bemyclient.com. Generic email accounts will sometimes get forwarded to the right place, but when you're attempting to build your business, the right contact is a golden ticket. Sell Hack gives you just that, and was created to make prospecting on the Internet easier. It's a simple plugin that gives you the option to search and build out email lists. So create an account, look up the people you want to pitch, and start hacking into success.
Bench Accounting: For the Numbers You Don't Want to Crunch
Make keeping your finances in order Bench's problem. For small businesses and small business owners, Bench collects all your financial data and turns it into tidy financial reports. Which means no: data entry, number crunching, or worrying that you are going to severely screw up your entire life with QuickBooks. Bench offers you a personal bookkeeping team, ready to tackle all of those receipts. You'll get financial statements every month and year-end reporting. It also makes TAX SEASON a breeze.
Sunrise Calendar: Keeping You Organized and On Time
So you don't have the capital for a personal assistant? Not a problem. Sunrise Calendar is a free calendar made for Google Calendar, Exchange, and iCloud that automatically syncs between your phone tablet and computer so you can access your calendar from anywhere. Fashionably late is not a thing in the startup world.
Reliving Our Favorite #LadyBoss Moments at Create & Cultivate Dallas
If you have C & C FOMO, we've got you covered. Watch this now.
#CreateCultivateDallas was only two weeks ago, but we're already looking back at some of the amazing moments and people we met on-site. To get you buzzing for our next city announcement on Monday, here's a little taste of what went down in Dallas!
Don’t fret if you missed out. We've got so much more in store for our next city! Sign up for our newsletter to be the first to know Monday AM where we're headed to next!
ITK: Meet 7 Boss Female Staffers on Capitol Hill
There's other women besides Hill that are keeping things on lock.
Sure, you know Hill. She rocks a badass power suit, she's running for POTUS, and can hold her own on a stage. But do you the other women on the Hill? Capitol, that is. Women who are making moves and breaking barriers, ceilings, and deal will the quiet sexism that still exists there? These are behind-the-scenes-females who wield a fair amount of power and work to drive their party's message. We're highlighting seven female staffers who .
Kat Skiles is the digital director and senior advisor to Democratic Minority Leader Nancy Pelosi. Prior to joining Pelois's office in 2014, she was Press Secretary & Director of Online Strategy for the Democratic Caucus of the U.S. House of Representatives, where she developed comprehensive outreach plans for Members of Congress that utilized the power of digital and traditional engagement strategies.
Alexis Covey-Brandt serves as the floor director for returning House Minority Whip Steny Hoyer (D-Md.) According to Politico she keeps a low profile outside of the Capitol, but is one of "the most recognizable and trusted aides for Democratic lawmakers during frenzied floor votes, at meetings of House leaders and in the behind-the-scenes machinations that determine which bills, large and small, make it to the floor."
Sharon Soderstrom is one of nine Republican female chiefs of staff in the Senate and is the top aide to Senate Majority Leader Mitch McConnell.
Reema Dodin serves as Floor Director to the Assistant Democratic Leader, Senator Richard Durbin (D-IL), where she runs the whip operation for the Senate Democratic leadership team. As Floor Director, she runs the whip operation for the Senate Democratic leadership team, and advises on Senate Floor strategy for the caucus.
Rebecca Tallent currently serves as Assistant to the Speaker for Policy, focusing on Judiciary and Homeland Security issues, specifically immigration reform. She came to the Speaker’s office from the Bipartisan Policy Center where she served as the Director of Immigration policy and prior to her work at the BPC, served as Senator John McCain’s Chief of Staff.
Kelly Ward serves as Executive Director for the Democratic Congressional Campaign Committee (DCCC). Prior to serving as Executive Director, Kelly was the DCCC’s Political Director in 2012, where she oversaw the incumbent protection program and the Committee’s redistricting efforts, and the Regional Political Director for Incumbent Protection in 2010, working with more than 50 incumbent Members on their re-election efforts.
Jo-Marie St. Martin Green serves as General Counsel and Chief of Legislative Operations for the Speaker. She oversees all aspects of procedure for the House, the Republican Conference, and committees. She advises Boehner on filing lawsuits, like the one opposing President Obama's health care law. She's his ethics officer. And she's one of his top advisers.
Meet the Boss of the Floral Business: Bess Wyrick of Celadon and Celery
She makes it look easy, but it's not.
Serial entrepreneur Bess Wyrick is not only our MF BOSS Senior Event Producer at Create & Cultivate, she also runs Celadon & Celery Events, her fourth business venture which has been successful and profitable since 2008. This doesn't come as a surprise to us at C & C (did you see the florals and stages in Dallas?). Bess' work ethic is imbued with a Millennial spirit, the kind that's convinced it's possible to be an effective part of something bigger. The kind that believes we can create our own change and be disruptive in our own niches. So that's what she's done-- created the change herself (and it's blooming beautiful).
Basically for Bess, the world is her Oleander.
Tell us a little bit about your background, and how you found yourself in the floral and events business.
During college I spent some time working on the catering side of events and always loved when the events we worked on had the budgets to hire florists. I thought they were magicians! So after college I spent some time freelancing as a florist with a slew of the best San Francisco Event Designers. I started out on the production floral side which meant early morning flower market runs, long hours of processing flowers, cleaning buckets and vases, cleaning out the cooler, and then sweeping. My god I was always sweeping since florists make a huge mess. It didn't take long before I was picking up all the insider tricks. Before long I was designing weekly flowers accounts, working on weddings, and being hired as a freelance designer.
Plants, nature, soil it all made sense to me and working with it every day was second nature at that point.
What has been the biggest discovery you’ve made about yourself as a small-business owner?
You have to have more than passion to keep you motivated and driven. I have found that the crew you hire is the key to success. I am only as good as the team around me and I am better with a team that works independently, creatively, and passionately. As a creative I am always finding new ways to encourage and inspire my team to work harder but smarter. Luckily we are surrounded by beauty all the time so I have to remind them to not take advantage of it!
"Work harder but smarter."
Tweet this.
What was your biggest fear in launching your own business?
Running out of MONEY! This is my third business and unlike my last two I was launching without a business partner, in a new city, and I was still green! It was 2008 and I had just landed in NYC before the economy tanked and before too long my job, housing, and the life I had built was pulled out from under me. So I took my skill set, got a part time retail flower job and started hustling. I also took a studio in the NYC flower market where I converted it into a live/work loft and started to make the dream happen.
I never ran out of money because I did three things that I think were critical to my success:
1. Freelance, if I did not have my own gig, I was working for someone else.
2. I lived and breathed flowers, marketing, networking. I was ruthless when it came to promoting myself and the brand I was building.
3. I was the first company to ever offer Flower Workshops on sites like Groupon and Living Social. They were a huge success and sold out every time I did an offer. They became so huge I started doing them in other markets: LA, Miami, Dallas.
By year two I was already becoming a nationwide brand name that people recognized. While that type of marketing had its downfalls it propelled the business to get through the years where wedding and event budgets were scare.
People see pretty. But behind the scenes is a lot of tough work and labor. What are some other elements people would find surprising about event and floral production?
I started my business on the ethos of buying only local flowers, which means grown and shipped in the US only. In 2007 this was a very hard thing to do and meant I had to find these farmers myself. I would spend hours and days driving around to meet farmers and understand what they grew and what their capabilities were. It set my business apart in NY since the market was used to importing from Holland or Asia. Having spent four years of my life as a marijuana farmer I knew how important it was to find flower farmers who took the time to grow seasonal and sustainably. It is what my brand is all about!
In addition, the physical labor that goes into creating flowers for events is hard on the body, very time consuming, and tedious. Florists work long hours, in extreme conditions and it is a constant balance of heavy lifting and stretching to reach large installations. But it's a high to work long days and then step back and see the beauty you've created. I am addicted to that feeling; it is why I keep at it.
There’s a time frame when you’re working with flowers that’s a little… scary. How do you make sure things happen in crunch time?
Ahh, yes this is a secret language between the flowers, the environment, and the style of the event. The way flowers look at an event are leaps and bounds above how they look when I receive them. Most people would be surprised to know that I often get flowers five days before an event so I can work on changing their shape, opening them up, or allowing them to bloom so they are at their peak on event day. I am not a nervous person so this process is more like a dance between me and the flowers.
During Create & Cultivate Dallas I got all the soft flowers on Tuesday (ed note: the event was on Saturday) and spent the time to process them, heat them up so they would open, then stabilize them in a cooler when they were perfect. It is an art but comes with all those years I worked production and stuck it out in rooms with heaters and trucks with coolers!
What are the long term goals for Celedon and Celery?
The beauty about being in the event world is that you can be as transformative as a space. CC has become a resource to so many other florists on large floral build outs, destinations flower planning, and sourcing flowers in regions. I continue to see it be a design house that consults with agency on larger activations, and brand ideation. We are more than florists here at CC and that is why it has been so successful in so many markets. We are creatives, designers, producers, and most of all collaborators, and I hope to see it become a staple platform for future visual artists to come.
What It Takes to Become Two of the Most Successful Female Architects in America
“I have learned to talk hunting and fishing and SEC football.”
“Oh…I guess girls are going into architecture now.”
In the 1970s, this was the type of pronouncement one might hear as a female high school student trying to ask a professional architect about his job. And by “one might,” I mean it was Jane Frederick’s real life. The architect in question was likely not trying to be rude—female architects were still a fairly new concept at the time. Nowadays, women earn about 42 percent of architecture degrees in the United States, but they only hold about 25 percent of industry jobs. So: progress, but not enough.
Becoming an architect is no small feat—it usually takes about eight years of post-graduate training to complete 5,600 internship hours and seven exams—but you don’t hear encouragement toward the field as often as you do other go-to prestige categories like law and medicine. So, what is it really like to be a female architect today? For this piece, I spoke to major success cases: first, Jane Frederick, the principal architect at Frederick + Frederick, a small, well-established South Carolina firm that specializes in custom residences for hot, humid climates. She is a Fellow in the Aspen Global Leadership Network and currently serves on the American Institute of Architects Board as one of three at-large directors.
Then we have Courtney Casburn-Brett, the youngest entrepreneur-architect in the United States. Again, in an industry with an exceptionally long path to licensure, a 40-year-old professional is considered a “young architect.” Casburn-Brett started college at 14, was working for one of the top firms in the world at 20, and started her own firm when she was just 24.
The Early Years: “I’m lucky I stuck with it.”
It is perhaps no surprise that Casburn-Brett’s fast-track to architecture began at an early age. “We moved around a lot when I was young, and I was fascinated by how different all the houses we lived in and all the schools I went to were,” she says. “And I loved to draw. I would draw these buildings that I was experiencing depending on where we were.” For her 11th birthday, Casburn-Brett’s parents gave her graph paper and an architect’s drawing tools, including a scale and tracing triangles, and explained to her that this interest of hers could actually be a job one day. “From that point on, I knew that’s what I wanted to do,” she says.
With an interior designer mother and an engineer father, architecture was a perfect synthesis for Frederick in more ways than one. “I was strong in math and really enjoyed art, and I felt like it was a good mix of the two,” she says. But female architects were few and far between at that time. Starting college at Auburn in 1978, there were only six women in Frederick’s architecture class of 50 people, and she did not have a single female professor.
Fast forward to 2004, when Casburn-Brett started at Auburn, and the class gender gap had thankfully closed a bit. She entered the first architecture class at Auburn that was half women, half men. Since then, however, “I’ve found that the higher I’ve climbed, the fewer women I’m around,” she says.
Climbing the Ladder: “I just didn’t fit in at all.”
In Casburn-Brett’s first job at SOM, the legendary firm behind projects like the Freedom Tower and the Sears Tower, she was lucky to find a female role model in her immediate team manager. “She was this really powerful, go-getter woman,” she says. “I was able to see the way that she interacted both with her peers and the next tier above her.”
Graduating in 1982 during the recession, Frederick was not so lucky. She started out working at a small firm in Washington D.C. who hired architects not as employees but as independent contractors. Frederick found herself babysitting for one of her co-worker’s kids to try to make ends meet. At her next job, Frederick was happy to discover her first female co-worker, but her boss ran into a cash flow problem yet again. “Then I worked in another job where I was not only the only woman but the youngest employee,” says Frederick. “That was the most challenging job I ever had. It wasn’t like they were unkind or anything, I just didn’t fit in at all.”
Back at SOM, Casburn-Brett started noticing that there really is a difference in how people interact with men and women in the industry. She says: “One of my favorite stories is about one of the leaders in my studio, an older gentleman who had been practicing hospital architecture for almost 50 years. He had this habit of micromanaging everything that I did. I had been out of school for a year and I wasn’t a licensed architect, so it made sense that he would want to keep an eye on his younger employees. But everything that I did, he would follow up my email with additional information or constantly insert himself, even when I was doing my job well. It drove me crazy because he didn’t do it to one of my male colleagues on the team.”
Instead of writing it off as something she would “just have to deal with,” Casburn-Brett took action. “I marched upstairs to his office and I told him that what he was doing, whether or not he was aware of it, was undermining my ability to do my job well. I said that if he would let me just do my job, I would take responsibility for any mistakes I made and we could re-visit the conversation, but if I didn’t make a mistake, it would save him a lot of time and effort,” she says. After that conversation, Casburn-Brett says he became her greatest mentor: “At that point, I don’t think he really knew the way that his behavior and training were coming across. To his credit, as soon as I brought it to his attention, he immediately changed the way that he interacted with me and treated me on the team. I learned that sometimes you just need to be a little more assertive.”
Of course, being an assertive woman also puts you on a tightrope of sorts. In her next job at a small development company in the South, Casburn-Brett was once told by a male colleague that her attitude was “very I-am-woman-hear-me-roar.” She remembers thinking, “Wow, that is an extremely inappropriate and a horrible thing to say,” but also taking it as a lesson on how to interact with different types of people. She explains: “What was a direct, business-oriented, confident approach to my work in the setting of New York wasn’t translating the same way here. My confidence level didn’t change, my competence level didn’t change, but the way I was being perceived did. I don’t want to suggest that you should necessarily change your behavior based on the people around you, but you do have to have an awareness about the best way to interact with certain people. So now that I’m a business owner and I interact with so many different types of clients and vendors, I find myself trying to actively at least show the warmer side of my personality if I’m being that direct all the time.”
Becoming Your Own Boss: “You get more control that way, but it’s tough.”
Without any female mentors in architecture—let alone those who had started their own firms—Frederick just became one herself. “I was 26 when I got my license, and six months pregnant when I passed my test,” she says. “And I was like, ‘I need to pass this test because once I have a baby I’m not going to be able to,’ which is what a lot of young women find. It’s very difficult to do with a family because you need that time to study.” She passed. And when her oldest daughter was born, Frederick set out on her own, doing freelance work from home that amounted to about six hours a day. A few years later she moved to South Carolina and opened Frederick + Frederick alongside her husband—a firm that has been going strong for almost 30 years.
Both Frederick and Casburn-Brett appreciate the freedom they have found by starting their own firms, though the challenges are many. “You get more control that way, but it’s tough,” Frederick says. “You have to bring the work in, and if there’s a recession you have to figure out how to make it through, but if that’s your temperament, it’s a really good route.” She acknowledged that at major firms you’ll have the opportunity to work on bigger projects, but that can be difficult as well. “One thing I’ve heard from other women is that in large firms they sometimes tend to get pigeon-holed doing interior architecture instead of doing say, big tall buildings,” Frederick says.
As she approaches the four-year mark of her company, Casburn-Brett is grateful that her client relations have been overwhelmingly positive. “I’ve definitely been fortunate that my story has brought to me the types of clients that I really want to work with,” Casburn-Brett says. “Being a woman is a part of that story, but it has more to do with being tenacious and young and going after something that other people may not have had the gumption to go after, like starting a business and getting a license at this stage in my career.”
What No One Tells You: “I have learned to talk hunting and fishing and SEC football.”
Casburn-Brett says the most important thing she’s learned is to come to the table prepared. “I want to make sure that I’m the person at the table with the answers, because I don’t want to give anyone any reason to doubt me and think that it has something to do with my gender,” she says.
And as Frederick has learned in her 35 years in the industry, having street smarts is just as essential. “One thing that’s really different is doing construction site visits—typically you are dealing with men, so I have learned to talk hunting and fishing and SEC football,” she says. “The other thing that might make a difference is I’m really tall—I’m 5’9—and I think that’s an advantage for me.”
Frederick urges young women to consider something she didn’t have the opportunity to consider when she was applying to architecture school. “Even though most schools now are mostly 50-50 male-female overall, I would check and see how many women there are who are full professors,” she says. “Not that you can’t have a man that is a mentor, but having some women there too is really important.”
Once you graduate, she adds, keep doing that type of research. “When you’re looking for your first job, really look at what the culture is like,” she says. “Make sure that it’s a diverse office, which will have a broader mindset and often have more flexible policies, particularly if you have small children or want to have children. Those types of firms can be large or small.”
As for architecture’s youngest entrepreneur, Casburn-Brett’s best advice is to make like Nike and just do it. “This is exactly what I knew I wanted and I went for it,” she says. “So whenever there were times that I could have given myself an out or it seemed hard or even impossible, there was no, ‘It might be easier to XYZ.’ I’ve never had a plan B. I was going to get into architecture school, I was going to be an architect, I was going to be a small business owner. I didn’t waste any time thinking about whether or not I should try to execute a different plan. I found a way through.”
Up In the Air: 3 Ways Boss Women Fly Hydrated
It's 10pm and you're in the airport lounge waiting to board a redeye for your business trip across the country. It's a flight path all too familiar to you-- after all, the hustle can sleep on a plane. Why not make moves across the country to make moves with your career the next day? You say it's time well-managed.
However, it can ravage your body. The mixture of recycled plane air, low humidity environments, and the moisture zapping tendency of winter, can leave you with dry skin, itchy eyes, and you're even more prone to catch a virus. So, what's a boss to do?
Drink Water
This may seem obvious, but for anyone on-the-go a drink and a movie sounds much more appealing (especially on a redeye) than a bottle of water. But make a point to buy a big one before you get on your flight, and make sure you finish it by the time you land.
Flyers tend to nix big bottles of water to avoid annoying their aisle mates by heading to the bathroom every hour, but lack of water and sleeping on a plane make for the perfect recipe for fatigue. Which, IS THE LAST thing you need when you're trying to nail down and impress an investor.
Have trouble remembering? Make it a game and take a sip every time the stewardess turns on the seatbelt sign.
Take Emergen-C or Airborne
It's not in your head that you always get sick on a plane. The air inside the cabin of a plane usually has a humidity level of 10 to 20 percent, which is much lower than typical indoor humidity of 30 to 65 percent. This low humidity level actually affects your health. When your airways are moist, the lining traps viruses from entering your body. When they are dry, those germs have a one-way ticket to your body.
Pack an immune booster in your carry-on.
Pack the Right Moisturizer
Dry, itching skin is the worst. So is a dehydrated looking face. You want to look fresh-faced and rested when you step off the plane. Yes to has a new line formulated specifically for dry skin. The Yes to Coconut is a natural collection that combines nourishing moisturizers like coconut oil that's perfect for skin in need of heavy hydration. To wipe away impurities and makeup try the Coconut Cleansing Wipes. The Ultra Hydrating Facial Souffle Moisturizer is non-greasy and super hydrating. And a dab of Ultra Hydrating Overnight Eye Balm says bye bye to dry eyes as you say hello to a new city.
The Future Is Female: These Women Are Owning Male Dominated Professions
A startup tech exec, a tattoo artist, and a video game developer walk into male-dominated professions. Think it's a joke? It's not. Men may still be the predominate gender in many occupations, but women with the guts, brains, and vision to launch ideas and companies are proving that breaking down stereotypes is only a blip of what they're able to do.
Kellee Khalil is the CEO and Founder of Lover.ly, the first bridal search engine that set out to solve the inefficiencies of the wedding industry for a new generation of brides. Founded in 2012 the site is like a cross between Google and Pinterest, with opportunities for advertisers and integrated content. Though the focus may be beauty and bridal focussed, the backend is straight data, numbers, and hardcore tech-- but what else would you expect from a CEO that's been coding since high school?
How have you seen the industry change over the last five years?
The most unprecedented change is marriage equality. In the last year, we witnessed a monumental step forward for our country, and we couldn’t be more thrilled about it. From the very beginning at Loverly, we’ve strived to be as inclusive as possible with our content, and the industry is finally catching up. Barbie and Ken-looking couples aren’t the only representation of love and marriage these days, and it’s about time we start embracing that.
How does it feel to be a woman in a male-dominated industry?
The tech space is predominantly run by men (with less than 5 percent of all venture-backed business run by women). The most successful companies in the wedding industry have been businesses run by men. And the community of people writing checks is mostly men. So, it’s challenging to drum up interest and capital from investors who don’t identify with the pain points of our industry’s primary consumer.
On the flip side, I believe being a woman building this product for other women is actually a competitive advantage. I have empathy for our users and understand their psychology as they are going through the ups and downs of planning their weddings. My mission is to alleviate the frustration and inefficiencies by simplifying the wedding planning process. :)
What do you think are the most common myths about women in tech?
Women in tech is a hot topic that media is covering. Because so few women are in the space, you often see only a few get a lot of media attention. This creates a perception that the world is glamorous and easily maneuverable. The reality is, being successful in the tech industry (as a woman) isn’t always smooth sailing. There are lots of challenges along the way.
How do you work to disprove those?
By continuing to make progress, grow our business, and innovate year over year to great reception from our audience, we prove that we are viable player in our space. Additionally, a big win was bringing on a President and COO, Peggy Fry, a digital media exec with 20+ years experience She too comes from a world traditionally run by men digital media and (advertising), and has held inspiring positions at some of the biggest names in digital media (AddThis, Netflix, AOL). The two of us have a crazy enthusiasm about our product and consumers which is reflected in the business.
Do you think it’s different being a women in tech in NY, as opposed to Silicon Valley?
There are some major differences between East and West Coast women-run technology businesses.. Women in tech in the Silicon Valley do statistically raise more capital. I believe this is due to the pure number of active angel and VC’s in the valley. Access is key. There’s also a preconception that businesses in the SV are more hardcore technology-focused, whereas in New York they tend to be more influenced by the surrounding industries (beauty, fashion, content, etc).
Lina Chen is the CEO of Nix Hydra, a VC-backed company that makes colorful and friendly mobile games popular among women. Chen and partner Naomi Ladizinsky established Nix Hydra in 2012, with the debut game Egg Baby. The game quickly became a massive phenomenon in the U.S. among teen girls and currently touts 14 million downloads with zero marketing spend and an impressive 4.5/5 average score from more than 430k reviews on the App Store. Both founders are Yale graduates and are showing no signs of letting the sexism of the gaming industry slow them down.
What is it like to work in a male-dominated industry?
We have been embracing it because it's a huge opportunity for us! If the industry wasn't so male- dominated, we probably would have had more trouble making a hit game on our first try (because there would be so much more competition in this space) and in fact, our company probably wouldn't even exist. Actually, right now we are mostly ignored by the gaming industry, presumably because what we are doing doesn't interest most people in it, and that is great because it gives us more time to figure things out and grow to an unstoppable size (haha).
More so, what is it like to work in a male-dominated industry where there is a ton of backlash against female gamers/developers. How do you deal with the pressure of both?
Like I said above, we have been mostly ignored because our games are nothing like the games that lots of more masculine developers are interested in playing or making. So we aren't competing with them and I think if someone is neither a threat to you nor doing anything that's of interest to you, your most natural response is to ignore them or be like 'that's nice, girls' and move on.
What made you decide to take on such a challenge in an industry known for its sexism?
Profit. Haha. No but actually when we started this company we were clueless. We had no idea what the industry was like or how to make a game and we didn't know anyone who was even a game maker. The first few game makers (male) we met were super kind, supportive and welcoming and no one warned us about anything negative. We started this whole thing because we couldn't find games we really wanted to play on our mobile phones and figured a lot of other young women probably felt the same.
Where do you hope to see the gaming industry go in the future?
To be a more magical, colorful and friendly place! We love diversity (obviously), but actually not so much for moral reasons as much as practical reasons - it just improves the ecosystem, speeds up progress and leads to more awesome products. So we'd love to see a more diverse industry in every way and we'd like to have had a huge impact on bringing about that change.
How do you see the gaming world changing?
The optimistic entrepreneur in me says it will change in the direction I've described in your previous question!
Mira Keras is a fashion school grad (FIT) and artist currently finishing a tattoo apprenticeship at a shop in Brooklyn called Tattoo Wonderland. According to Mira, the shop goes above and beyond in its commitment to serve everyone, and be inclusive-- which is more than in line with a boss blog post she wrote calling out fat-shaming and Instagram's ban of #curvy. Just last week she tattooed one of our favorite bloggers Christina Caradona of Trop Rogue, who spoke at the latest Create & Cultivate Dallas (check it out on Tattoo Wonderland's Instagram).
How do you feel as a woman in an industry that's heavily dominated by men?
I love being a woman tattooist. Female interest in tattoo culture is rapidly expanding, and I think that it is important to have tattoo artists that are women who understand and collaborate to reach their vision.
Have you had any days that really surprised you as a woman in the tattoo industry?
When I realized that I wanted to tattoo, it was so hard to find a tattooist to mentor, or even tattoo me. Some artists had this no girls allowed attitude, and some did not want to tattoo someone who didn't already have tattoos. Luckily, I found an awesome feminist mentor who has taken me under his wing.
How have you seen your industry change since you became a part of it?
My lifetime is seeing tattooing become way less taboo. It is finding its way to becoming a respected art. I love seeing more women become interested in tattoos, and tattooing. Femme-Only and pro feminist shops are popping up all the time, which is really exciting. There are so many amazing and inventive women changing the former rigid and exclusive rules, and inventing many new genres of tattoos.
What are your predictions for your industry's future?
The future will bring more women tattooing, and more developing in what is to come as far as technology and tattooing. I am always day dreaming of the day there are metallic and glitter inks, women's interest in tattooing is sure to bring in demand for these inventions.
Create & Cultivate Asks: What's Your 2016 Business Resolution?
More cupcakes, and what else?
From Julia Engel to Annie Lawless, we asked some of favorite speakers from our latest Create & Cultivate what they're gonna do bigger, better, and more boss in 2016.
It Takes Two: Business Bestie Outfit Giveaway from Lou & Grey
It takes two to tango, and we want to give you and your business bestie a treat.
Your business bestie. She's there by your side toasting to your promotion. Taking your late night phone calls when your computer crashes. And making you sit on your hands when you are itching to write a scathing email.
Your career wouldn't be what it is without her, and we're toasting to both of you-- for not getting bogged down by competition and for truly having each other's backs. Because when you're climbing that corporate ladder it's nice to turn around and realize that the person you've always relied on is right there next to you. (And looking good.)
Lou & Grey is teaming up with Create & Cultivate to give away TWO outfits: one for you and one for your BBBFF (business best friend forever). All you have to do is follow the below rules.
An Inside Peek at the Fossil x C & C Speaker Dinner
From an ombré tablescape to a killer group selfie, the night before the conference was fire.
To kick of Create & Cultivate Dallas, Fossil hosted an amazing Speaker Dinner at the W Hotel. Everyone from SoulCycle founders Julie Rice and Elizabeth Cutler to Who What Wear's Hillary Kerr showed up ready to mingle and oogle and ahhh the most gorgeous ombre table they'd ever seen. Before sitting, guests were given the option to emboss their Harper Crossbody bag-- something that Katherine Schwarzenegger jumped right on, and everyone went home with Fossil's fashionable activity tracker, Q Dreamer.
Click through to see our favorite moments from the dinner, the tablescape, and a fashion blogger selfie moment for the books.
Take 10 Minutes for a Hairstyle That Will Last 10 Hours
From a hair-don't, to a hair do in under ten minutes.
The last thing the Create & Cultivate staff has time to think about day of the conference is themselves. Which, after a long week of production prep and late nights, can result in some rather hairy, literally, looks. Luckily, Nick Stenson from Matrix was on hand to give us a few tricks, tips, and product helps that can turn any caffeine-fueled-work-weekend-hair into a polished and professional coif. Because while there is no such thing as a 40-hour work week when you're attempting to run the world a la Beyonce, there is a 10-minute hairDO.
Click through to watch Nick work his magic, that's just as doable for you at home. Steps below.
