Get Psyched: 5 Female Entrepreneurs Share Their Mantras
Last week when we were watching the VMAs, one moment stood out to us more than any others—and no, it wasn't one of Miley's outfits. Instead, it was when Demo Lovato told herself "I am enough" right before going on stage. We've all had those moments where we need a little extra encouragement, which was why it was so refreshing to see that huge pop stars have them, too. In solidarity with Demi, we tapped five of our favorite female entrepreneurs to tell us what they tell themselves when the going gets rough.
Last week when we were watching the VMAs, one moment stood out to us more than any others—and no, it wasn't one of Miley's outfits. Instead, it was when Demo Lovato told herself "I am enough" right before going on stage for her rockstar performance. We've all had those moments—where we need a little extra encouragement—which was why it was so refreshing to see that huge pop stars have them, too. In solidarity with Demi, we tapped five of our favorite female entrepreneurs to tell us what they tell themselves when the going gets rough.
"Find the beauty."
I work on so many different projects and in so many different fields that I had to learn early in life to make every single thing around me beautiful.
Veronica Valencia, The Design Hunters
"Be appreciative."
Everyday I always remind myself to show appreciation to everyone I interact with, whether it's someone who works for me or someone I take a meeting with. Showing a kindness and especially gratitude always goes such a long way. Making someone feel good about an accomplishment definitely adds positivity to an ordinary day!
Julianne Goldmark, Co-Founcer Emi-Jay, Inc.
"You don't get ahead by playing it safe."
Take risks, but be ready to live with the repercussions as plans do backfire. Innovation means it's never been done before. Of course you have no idea what you're doing, just don't let anyone else know.
Rachel Tipograph, Founder & CEO MikMak
"I love you."
It’s one of the only things that puts it all in perspective for me. At the end of the day (or beginning or middle), if I can say “I love you” to myself and mean in it, nothing else really matters.
Emily Greener, Co-Founder/CEO I Am That Girl
"Life is all about taking risks, and how boring would it be to live a life where you weren't doing things that terrified you and took you way out of your element?"
This is what I tell myself when I'm psyching myself up for a big project, TV appearance or speaking engagement. Then it's pretty easy to remember why I do what I do, no matter how many freakin' butterflies I have in my stomach.
Jordan, The Balanced Blonde
Do you have a mantra you love? Share it in the comment section below!
Create, Cultivate, & Do: Robin Arzon
We're natural born creators and cultivators, which means we're always on the move. Doing what we love, doing what we need to get to that next step, and doing what we can to help others.
That's why when Sara Haile, creator of People Who Do reached out to collaborate on a series celebrating those "who do," we were totally game. We continue the series with lawyer-turned-athlete and co-founder of Undo Ordinary magazine, Robin Arzon. Get to know the powerhouse below.
We're natural born creators and cultivators, which means we're always on the move. Doing what we love, doing what we need to get to that next step, and doing what we can to help others.
That's why when Sara Haile, creator of People Who Do reached out to collaborate on a series celebrating those "who do," we were totally game. We continue the series with lawyer-turned-athlete and co-founder of Undo Ordinary magazine, Robin Arzon. Get to know the powerhouse below. —PC
People Who Do: Robin Arzon
by Sara Haile
Name, username, craft(s): Robin Arzon
Street athlete, former lawyer turned ambassador of sweat, Head instructor at Peloton, Co-founder of UNDOORDINARY.
To date, what accomplishments (of any kind) are you most proud of?
There are honestly so many and I’m really proud to say that. I was a corporate lawyer for seven years, I just trekked through the Serengeti with nothing but a machete, I survived being held hostage, I run over 100 miles a week. I mean, if we’re not doing things to make us proud I think we have an obligation to re-create ourselves. Thankfully my list continues to grow.
Your motivating mantra to get through tough moments:
That’s a good question. The mantra I use most regularly is “I am.” I use that a lot when I’m running.
What’s your favorite thing you’ve learned so far this year?
Probably that survival is really an innate instinct and that we’re always capable of a little bit more.
What’s your favorite lesson you’ve ever learned, ever?
To take ownership of your scars. I think taking ownership of our flaws and things that have maybe dinged us throughout the way is a better approach.
What's your go-to song to put you in a better mood?
Hip-hop is my thing. If I had to pick one album it would be Wu Tang Clan's "36 Chambers," and as for an artist and song, Beyoncé's “Upgrade You.”
Favorite method for logging any kind of inspiration:
My social media platforms, mostly Instagram.
You lead such amazingly creative and forward-thinking projects that have a great following within the digital space. What’s the biggest thrill that you get from them?
The biggest thrill I get from leading a public life as an athlete is seeing the look in other people when they realize that they can do it too. I find that there’s something really powerful about the community of athletes who have arisen in the past five years, which is based on regular people doing extraordinary things. I see that all the time in my riders and runners and people who train with me, and the biggest thrill of leading that life publicly is watching people individually grasp that narrative too. I respect people who put inspiration into action because I otherwise don’t really see the point of any of these kind of hash-taggy social media things. If you’re not bringing it into your own life and doing something to tell your own story, then that’s a real shame…
"put inspiration into action."
What is one thing that is so satisfying in your career that you wouldn't be able to do if you had chosen another career path?
I was a lawyer for a long time and I’m certain that I wouldn’t be able to push and pull my own body weight like I do now if I hadn’t chosen to become an athlete. That’s different from being physically fit and more about owning your space in the world.
Three words that you want to be remembered by:
Do epic shit.
What’s the next goal?
I'm writing my book right now which will be published next summer, and I’m really excited about my documentary, Run It Out. My next goal as an athlete is to do my first triathlon, and then I plan on running across the whole country soon.
By "do-ing", you create your own unique legacy. What do you want that to be?
I would hope that my legacy is seen through the lens of strength. I think that I am someone who believes in writing really powerful stories with how we move and act and think, and I hope my legacy is one that inspires people to do that in their own life.
See more (and more of Robin) at People Who Do. And stayed tuned for more from PWD on C+C in the coming weeks.
Freelance photographer Sara Haile has always seen the importance of pursuing creative ideas of any kind. She created People Who Do to highlight the importance of balancing creativity with motion, and to show a deep appreciation for the motivation it takes to show up and excel at your craft.
Work Notes: Textile Designer Ellisha Alexina
While restoring hand-painted silk scarves for Boston's Isabella Stewart Gardener Museum, Ellisha Alexina was inspire to turned her fascination with art, fabrics, and history, into a full-fledged textile business.
After experimenting with the effects of layering watercolors and natural plant dyes on textiles, Ellisha developed her own mixed media process that blends screen-printing and hand-painting, winning over clients like Johnny Depp and garnering critical success—all before her 30th birthday. Here, the 26-year-old shows us her studios and shares her notes on making it work.
Textile designer Ellisha Alexina in her studio
While restoring hand-painted silk scarves for Boston's Isabella Stewart Gardener Museum, Ellisha Alexina was inspire to turned her fascination with art, fabrics, and history, into a full-fledged textile business.
After experimenting with the effects of layering watercolors and natural plant dyes on textiles, Ellisha developed her own mixed media process that blends screen-printing and hand-painting, winning over clients like Johnny Depp and garnering critical success—all before her 30th birthday. Here, the 26-year-old shows us her studios and shares her notes on making it work. —JM
On getting started
I launched my first textile collection in Fall 2013. I have always had an inclination toward textiles, design, and working with my hands. It was my final year in college when I discovered a way to print fabric by hand painting on silkscreens, and became drawn to the technique.
After college, I opened my studio in Easthampton, Massachusetts. Mentorship was essential in the beginning stages and I found a great one in Peter Fasano. When building my studio, we would meet and discuss the industry, inspiration, and the handmade process of textiles, and Peter introduced me to other designers in the trade which was extremely helpful.
On her breakout moment
Having the first collection accepted into the Holland & Sherry New York showroom has been one of the most rewarding experiences so far. I loved their showroom and remember calling them directly and managed to schedule a meeting to show my work. It was so nerve wracking, since I knew they'd never heard of me! At the meeting, I could tell they were really intrigued, and about a week later I received an email saying the brand had been accepted for representation. That moment was groundbreaking for the company, and me personally.
Inside Ellisha's studio
On Challenges
Balancing the business needs along with the creative side has been the most challenging experience so far. I am always wanting to create new designs, new methods, and new fabrics—that's what I'm drawn to as an artist. I find myself always asking two questions: "what's next?" and "how?" I think a lot about evolving the brand, but I also realize that rapid growth in the beginning stages isn't actually always what's best.
On Lessons Learned
I have learned about the importance of discipline, keeping focus, and having a clear vision to build a solid foundation. With that said, I just launched my second collection in May, which I'm very excited about. I have been exploring product design as well as a collection of wallpaper. While I can't wait to see where this all goes, I'm constantly reminding myself to take note of the beauty of daily achievements. It can be easy to lose sight of when you're always thinking ahead.
“take note of the beauty of daily achievements...it’s easy to lose sight when you’re always looking ahead.”
Advice to others getting into the textile business
My best advice is to keep true to your perspective. There is a world of prints, colors, patterns, scale, and decisions out there. Don't let what other people have done alter your style. Your vision is the most important to keep while creating a fabric collection. Inspiration and an understanding of trends is important, but you need to find a way to use those only as a tool to help you create and not let them overpower your originality as a designer.
On her process
The most natural aspect of design to me is creating movement within the pattern. When developing a print, I often start with a blank piece of drawing paper and black pen. I use my inspiration and references to guide the style of the print I am creating. While looking at my references, I create a simple black and white drawing. I do this over and over, rhythmically, until I have achieved something that bounces to the eye. Adding color to the print and choosing color stories takes me a lot of time. Part of me thinks it is because I gravitate toward neutral colors, so adding too much saturation changes my vision of the print. I have to set strict deadlines for these kinds of decisions, otherwise I would never choose!
On what's next
Very recently, I've gone back to my original paintings from my first collection, Mendel, and began experimenting with them for an Archive Collection of wallpaper prints. The original colors of these paintings are harmonious with gemstone tones, which is exciting and new to the brand. I have also been traveling to antique trunk shows and finding vintage chairs to reupholster, which is leading the way to the beginnings of an e-commerce store.
On age in business
My age has impacted my business in a few different ways. Undoubtedly, being a young designer allows me to come into this field with a vision that has not been colored by opinions from the industry. I love coming out with new prints and working with designers because I do not have any preconceived limits on what is or is not possible. That might sound risky, but to me that is so exciting! On the other end, being young can also give people the idea that they can walk all over you because of your inexperience. So my advice there is: stay confident, and do your research. Those people who treat you negatively because of your age aren't people you want to be doing business with. Know your market, and let your age serve as part of the development of the brand.
Follow Ellisha on Instagram for everyday inspiration and view her line at ellishaalexina.com
Meet the Speaker: Whitney Port
It's hard not to love Whitney Port. She's humble and hardworking, and gets it all done with a (particularly beautiful) smile. Everyone swooned over her palm print skirt set — ok, we're still swooning — on the #createcultivate stage in Los Angeles, a look from her own Whitney Eve line, of course, and we're even more excited to see what she busts out at #createcultivateCHI!
Whitney has won over heart all over with her grace and style, and we can't wait to some advice on everything from Instagram to transitioning her personal style into a successful brand on and offline. We had fun asking Whit to list off a few of her favorite things, so keep reading for more! Pinot and platforms, anyone?
Whitney wearing her Awapuhi crop top, $79, the talk of our #createcultivateLA conference!
It's hard not to love Whitney Port. She's humble and hardworking, and gets it all done with a (particularly beautiful) smile. Everyone swooned over her palm print skirt set — ok, we're still swooning — on the #createcultivate stage in Los Angeles, a look from her own Whitney Eve line, of course, and we're even more excited to see what she busts out at #createcultivateCHI!
From The Hills to The City and beyond, Whitney has won hearts all over with her grace and style, and we can't wait to some advice on everything from Instagram to transitioning her personal style into a successful brand on and offline. We had fun asking Whit to list off a few of her favorite things, so keep reading for more! Pinot and platforms, anyone? — JM
Name Whitney Port @whitneyeveport
Trade Blogger & Designer at Whitney Eve
Panel From Blog To Brand: The art of creating compelling content that translates offline and online
This or That?
Rosé or Pinot Noir? Pinot Noir
Stiletto or Platforms? Platforms
Road Trip or Round-trip Flight? Road trip!
Girls Night In or Girls Night Out? Girls night out!
Shopping: IRL or on the Web? IRL
Early Bird or Night Owl? Neither! I keep pretty normal hours!
In flight: Work, Nap, or Movie? WORK
Quickfire
Favorite Mascara? Max Factor
Current nail color? French Tip/Half Moon gel desig
Favorite App? Instagram!
Favorite iPhone Game? I don't play any!
Last thing you Googled? Researching a photographer for our Whitney Eve Spring '16 lookbook shoot!
Most-used emoji? Kiss! 💋
Best business advice? Do not take no for an answer!
Beauty advice? Never go to sleep with makeup on.
Next thing on your to-do list? Deal with car insurance!
Which Whitney Eve look do we need right now? This off the shoulder Jeffrey's Bay top in our tropicana print with the matching Venice skirt!
A few of our Whitney Eve faves: The Blood Lily Sweater, The Crab Claw Skirt, The Laguna Top + Skirt
Shop the Whitney Eve pop-up at #createcultivateCHI or on the web at whitneyeve.com!
Create, Cultivate, Do: Jaclyn Johnson
We're natural born creators and cultivators, which means we're always on the move. Doing what we love, doing what we need to get to that next step, and doing what we can to help others.
That's why when Sara Haile, creator of People Who Do reached out to collaborate on a series celebrating those "who do," we were totally game. And who better to kick off the Create, Cultivate, & Do series than our very own founder Jaclyn Johnson? Get some insight into her thought process and philosophies on life, work, and #createcultivate!
We're natural born creators and cultivators, which means we're always on the move. Doing what we love, doing what we need to get to that next step, and doing what we can to help others.
That's why when Sara Haile, creator of People Who Do reached out to collaborate on a series celebrating those "who do," we were totally game. And who better to kick off the Create, Cultivate, & Do series than our very own founder Jaclyn Johnson? Get some insight into her thought process and philosophies on life, work, and #createcultivate! —PC
People Who Do: Jaclyn Johnson
by Sara Haile
Name: Jaclyn Johnson
Occupations, affiliations, and projects:
Founder of (No Subject) and Creator of Create & Cultivate
People Who Do focuses on those who excel at moving forward throughout their passions in life, why is it important to you to “do”?:
I am big fan of starting by starting—I think way too many people get hung up on the details and psych themselves out of whatever it is they are looking to pursue. I say go, and do.
"...people get hung up on the details and psych themselves out of whatever they're looking to pursue. I say go, and do."
To date, what accomplishments (of any kind) are you most proud of?
Definitely being part of Forbes 30 under 30 Class of 2015. That has been amazing.
#1 motivating mantra to get through tough moments:
It’s all temporary. I can get really stressed over client work or a fire we need to put out but the reality is they're all temporary things that aren’t nearly as important as health, family, and friends.
What’s your favorite thing you’ve learned so far this year?
Hard work pays off.
What’s your favorite lesson you’ve ever learned, ever?
Definitely learned it the hard way, but: get it in writing.
What's your go-to song to put you in a better mood?
My music tastes are always changing but right now I have the new Jamie xx on repeat.
Favorite method for logging any kind of inspiration:
I absolutely love Pinterest! It’s a vault of visual inspiration.
You lead amazingly creative and forward-thinking projects that focus on the digital space. What’s the biggest thrill that you get from them?
Definitely seeing our clients succeed—we really put our heart and soul into campaigns so when they are successful it’s truly a thrill.
Top 5 people you would invite to a dinner party:
Joan Rivers
Hillary Clinton
Nicole Richie
Oprah
and Ryan Gosling because, why not?
3 words that you want to be remembered by:
Successful. Humble. Loved.
What’s the next goal?
We are really growing the Create & Cultivate brand this year so that is our focus and so far it’s been a real blast!
By "do-ing," you create your own unique legacy. How do you want your legacy to be remembered?
Of course with style and grace, but I hope people remember me as a connector and someone who brought people together, whether over a cool project or a beautiful dinner. I really enjoy bridging the gaps and bringing people closer.
"I hope people remember me as a connector, someone who brought people together."
What are some of the ways that you relieve stress?
Exercise—it’s truly my therapy! I always try to make room for a hike or a spin class.
What is one thing that is so satisfying in your career that you wouldn't be able to do if you had chosen another career path?
I get to make my vision come to life—it’s so satisfying to dream something up and then actually see in real life.
What advice would you give to someone who's trying to follow in your career path?
Ah! I would say foster your relationships. No one really teaches that to you in college, but your relationships are truly the key to success.
See more (and more of Jaclyn) at People Who Do. And stayed tuned for more from PWD on C+C in the coming weeks.
Creative since the 80s, Sara always saw the importance of pursuing creative ideas of any kind. People Who Do stems from an awareness of the importance to create and move forward and a deep appreciation for those show up, excel at their craft, all while creating infectious, creative energy to push others towards their goals as well. As a proponent of those who excel at their craft, someone who thrives off the passion of others, and a freelance photographer, People Who Do was just waiting to happen.
Meet the Sponsor: Why Wearable Tech Matters for Women
Suzanne EL-Moursi is the creative director for smart jewelry brand Mira, where she has led the brand’s successful redesign and is building a creative team comprised of content strategists, editors, UX designers and industrial designers, all passionate about women’s wellness and empowerment to live healthier lives.
We're thrilled she's found the time to come speak about her experience as a speaker and sponsor at #createcultivateCHI! Read on to learn more about Mira and this wonder woman behind the brand.
Suzanne EL-Moursi was born and raised in Cairo, Egypt where she was inspired by the experiences, people, and places she encountered. She had a keen interest in the intersection of technology and design and now, as creative director for smart jewelry brand Mira, Suzanne has led the brand’s successful redesign and is building a creative team comprised of content strategists, editors, UX designers and industrial designers, all passionate about women’s wellness and empowerment to live healthier lives. She's also a full-time mother and fashion enthusiast and we're thrilled she's found the time to come speak about her experience as a speaker and sponsor at #createcultivateCHI! Read on to learn more about Mira and this wonder woman behind the brand.
Mira is creating a line of wearable tech specifically for women. How does your product differ from offerings already in the market today?
Suzanne: We sought to create a product particularly for women because it’s important that technology fits in with her life and addresses the unique challenges she faces to fit more activity into her day. We’re creating a line of modular smart jewelry that’s versatile and beautiful. We’re looking to design products that can be taken apart, paired with different form factors, and offering customers the opportunity to make something their own. Our product is not one-size-fits-all. It comes in three different sizes and two colors that can fit a variety of styles, body types, skin tones, and lifestyles. We want our customer to have color options to keep it fresh. Our app is also unique in its friendly, approachable voice and tone because we believe it’s important to be a partner in the wellness journey.
Why are women-focused tech products important?
Women are completely under-served in the wearables category. We’ve found that women are willing to invest in products that are versatile and beautiful and that’s why, at Mira, we’re thinking about wearables as an accessory for her wardrobe, not just a fitness tracker that counts steps. Other companies aren’t connecting the dots that wellness doesn’t just mean fitness, and that it has to work with your personal style, too. It shouldn’t just be about marketing products to women by making the band pink. Smartwatches with large faces, or activity trackers with rubber bands, don’t accommodate smaller wrists and indicate that the devices were designed by teams of men with men in mind. At the same time, women still want to be able to see a display. To address this, we’re designing smart jewelry that really works for women throughout her whole day, from the office to the gym to date night. We believe that for our product to cause a change in behavior and help her add more activity to her busy life, she needs to be capturing the entire picture of her day.
Mira has done a lot of research to inform its design, have you been surprised by any of the findings?
Every woman is different—so we are never done asking women what they want in their smart jewelry. Across the board, women care about their health and we want to honor that with a product that helps them reach those goals. It’s not just about fitness or weight loss, it’s about the whole wellness picture. We’re also finding that community is a really important aspect to women in their journey. They want to share and support each other and celebrate their accomplishments.
What health and wellness challenges is Mira solving?
We all have unique wellness goals, but the challenges—finding time between all the other priorities—are the same. Whether you’re interested in daily step count or calorie burn or a yogi or a runner, our app is designed to fit into your daily life. Our tracker can be removed from the bracelet and clipped to clothing for times when the bracelet isn’t ideal. The more you wear Mira, the more our app gets to know you and understand your habits so that it can deliver targeted, personalized insights and “boosts” to help you increase your activity level. Our research has shown that most women are looking for fresh ideas to mix up their daily routines, the content within our app gives specific tips on how you can keep reaching your goals.
We also really want to change the dialogue around women’s wellness, and what it means to be healthy. There are few companies out there celebrating various body shapes and sizes, so we’re trying to disrupt the body negativity mindset and use content to inspire and empower women to feel their best.
How has working for Mira affected your personal wellness routines?
I get up every morning really excited to come into work, and I believe that loving what you do is part of the wellness equation. I’ve also found that my personal wellness is very much tied to the people I work with and to family and friends. You need people in your life that support you on your journey. Everyone at Mira approaches their wellness differently and it’s exciting to see our diverse team really excited about encouraging others in their wellness journey.
Catch Suzanne in conversation at #createcultivateCHI on our panel: Launchpad — How to Launch Your Business, Create Community and Stay Relevant in the Modern Marketplace + learn more about Mira at mymirafit.com.
post sponsored by Mira
Meet our Non-Profit Partner: Emily Greener of I Am That Girl
Name, @username, craft, elevator pitch:
Emily Greener, Co-Founder/CEO of I AM THAT GIRL
@thatgirlgreener + @iamthatgirl
We inspire girls to be exactly who they are, instead of who they think they are supposed to be. I AM THAT GIRL is a community that provides girls with a safe space to love who they are and have honest conversations about things that matter.
Panel: Moderating — How to use the Digital Space for good via commerce, blogging, content & more
Name, @username, craft, elevator pitch:
Emily Greener, Co-Founder/CEO of I AM THAT GIRL
@thatgirlgreener + @iamthatgirl
We inspire girls to be exactly who they are, instead of who they think they are supposed to be. I AM THAT GIRL is a community that provides girls with a safe space to love who they are and have honest conversations about things that matter.
Panel: Moderating — How to use the Digital Space for good via commerce, blogging, content & more
What’s at the top of your to-do list today?
To find a sponsor for the I AM THAT GIRL retreat!
What was your career catalyst?
An honest conversation with Alexis Jones at a party in LA when we asked the question, "why we are all so mean to each other, and to ourselves? And what would be possible if we all said the things out loud that we are universally struggling with yet no one is talking about?"
What do you think other non-profits (or individuals who want to make a difference) can learn from I Am That Girl’s approach?
Lead with vulnerability. Be the first to show who you are, what you struggle with, why you think you’re awesome, and ask others to join you from a more honest place and as a collective all working towards a common goal.
What have you learned from the I Am That Girl community?
How to be vulnerable, which is the single greatest and most challenging thing in my life.
What tools and/or apps are essential to your work & life?
All of the usuals: Instagram, iCal, Google Drive, etc. Recently I started silencing my phone—not vibrate, silent—which has given me a piece of my life back. I now control when I look at my phone instead of my phone stealing my presence every time it dings or vibrates. Also podcasts and audiobooks rock my world!
Being at the head of such a powerful community and team, what have you learned about leading a team?
As a small and mighty team, the right balance of autonomy, trust, and teamwork allows us to do so much more than most of our size. We care about who people are, not just what they do or deliver, and we practice what we preach. Also, people don’t work for me, they work with me.
You’ve helped empower so many women and young girls. Is there a particular success story that comes to mind?
I wouldn’t use the phrase “success story” because we are all a continuous work in progress and absolutely perfect wherever we are in that process, but a story that stands out is of a girl who went to her first local chapter meeting and, for the first time in her life, felt safe enough to share that she was depressed and had thought several times about taking her own life. The girls in the chapter loved on her and encouraged her to tell her mom. She did and then went to a rehab center where she and the girls in her chapter wrote to each other every week. It took one hour for this girl to realize she belongs somewhere, that she isn’t alone, that she matters, and that she had an entire community of girls who had her back.
What were you like in high school?
I’m one of the rare people who actually had a great experience of high school. I was outgoing, super involved in student council and drama, and had a ton of friends. One thing I’m not proud to admit is that I let what I thought other people would think keep me from dating a guy I really liked, maybe even loved.
What do you know now that you wish you'd know when starting your business?
Focus on one thing, do it better than anyone else, and then expand from there.
Do you have a favorite a quote or personal mantra?
"You, yourself, as much as anybody in the entire universe, deserve your love and affection." — Buddha
How can people get involved with I Am That Girl?
You can sponsor a girl at iamthatgirl.com. If you are a girl in high school or college you can start or join a local chapter at iamthatgirl.com/local.
Find out more about this amazing community—and Create + Cultivates charity partner!—at @iamthatgirl.
They're supporting the next generation of #girlbosses and we couldn't believe in them more. See, hear, and meet Emily in person at #createcultivateCHI on Aug 15th!
Meet the Speaker: Nadia Aboulhosn
Nadia Aboulhosn is a voice to be reckoned with. She's won over countless fans and brands alike with her real talk, real style, and sense of humor. Her plus-sized design collaboration with UK retail giant Boohoo put the brand back on the map, and showed off Nadia's ability to translate that real talk to very real sales. Read on for a little insight into how she does it all, and then some.
Name Nadia Aboulhosn @nadiaaboulhosn
Trade Blogger, Model, and Designer
Panel Getting Niche: Finding an Untapped Market and Creating a Unique Brand
Nadia Aboulhosn is a voice to be reckoned with. She's won over countless fans and brands alike with her real talk, real style, and sense of humor. Her plus-sized design collaboration with retail giant Boohoo put the brand back on the map, and showed off Nadia's ability to translate that real talk to very real sales. She's serious about her business without losing sight of where she comes from, where she's going, and how to kick back and laugh at it all. Read on for a little insight into how she does it all, and then some.
Get your tickets here to catch Nadia live in conversation at #CreateCultivateCHI on Aug 15th!
Please sum up your current mood in a Drake lyric.
What's at the top of your to-do list today?
Spend as much time with my family, be well off enough to help others, make sure I'm happy and not just content, be in the best health as possible, and to keep creating.
What was your very first job and what skill did you learn there that you still use today?
I actually first had a job at 14 years old. My father's friend, a Lebanese man, had a Middle Eastern restaurant in the food court of a mall. He gave me a job and I worked at that same place until I was about 22. It taught me work ethic, it taught me how to speak to people even when I'm uncomfortable, and it taught me that I had to be my own boss. It really was one of the major things that shaped me into who I am today. I have a crazy work ethic because of that job.
What were you doing in life just before you started your blog?
I was trying any and everything to try and express myself. I was still working and going to college full-time. I originally was going to go into studying for journalism to bring awareness to Middle Eastern issues.
What's the last interweb rabbit hole you went down?
Honestly, I'm barely on the internet unless it's for work or social media. The internet is so much of my life because it's my work so I try to stay away as much as possible!
Have you ever found it challenging to maintain your voice while working with brands? Who are you still itching to work with?
I use to feel that way until I worked with enough brands. Like, I'm already blunt over social media so if they're choosing to work with me now, they already know what I'm like for the most part. I'm very understanding and know already going in about compromise. I very much have my own vision, but at the same time I know that their are certain designers I can learn from, and people at brands I can learn from, so I try to make it a learning experience rather than "I'm Nadia Aboulhosn, this is my project, and you have to listen to me." I don't work that way. Most brands also want me to feel comfortable. They let me style a lot of my shoots or choose how makeup and hair will be. They have general ideas and I usually approve before it all goes live. They want me to be happy with the product because if not, my followers and fans will see through that.
What do you wish more people understood about what you do?
That it's a lot more work than taking pictures. There's a whole business behind it. I do a lot of work people don't see. I spend most of my day locked in my room answering emails or pitching myself and ideas or just creating things. It gets really lonely. I don't try to glamorize my life, like, "Oh look! I have so much money and I'm so cool because I'm overseas on a project." When I travel, I'm lucky to get one day off for leisure. You start questioning people around you and their motives. There's no fulfillment in people just knowing who you are. The fulfillment comes from helping people and your community. I hear all the time, "It's so cool you're like Instagram famous!" and I'm like um, no. I'm not, and [Instagram fame] is not what I want to be known for.
"it's a lot more than taking pictures...instagram fame is not what I want to be know for."
Which parts of your business come the most naturally to you? What skills have you had to work overtime to develop?
Creating outfits and styling come naturally. I had to work on overtime to take down my social media a notch—not ranting as much, trying to keep it more professional, and show different sides of myself.
Your collaboration with Boohoo drove unprecedented sales and engagement, which can be hard for even the most popular bloggers to pull off. What do you think you do differently that made that work so well?
I think there were a lot of different factors. I think there was anticipation from my followers because it was my first line, and they had been patiently waiting, unlike me. I think the price point helped because it was so affordable. I think that the "inbetween" and "plus-size" girls constantly want new and fresh product because clothing isn't as accessible to them as it is smaller sizes. I have another collection with Addition Elle, a plus-size Canadian brand, that releases in September for Fall with a higher price point, so fingers crossed it does well. After that, I promised myself I'm going to be doing clothes for all sizes, like I've wanted to from the beginning.
Any advice for girls who want to get in the game?
Work hard, don't give up. When you get no's, keep working until you get a yes.
Get your tickets here to catch Nadia live in conversation at #CreateCultivateCHI on Aug 15th!
Q+A: Making Magic & Feeling Feelings with Louise Androlia
Louise Androlia is a writer, inspirational speaker, life coach, artist, tarot card reader and general magic-maker in the truest sense. In short: she does a lot, and makes it all work beautifully.
Originally from the UK, she's now based in Los Angeles, CA, where she works with clients one-on-one, in groups, and through writing, and believes in empowerment through self-awareness. We asked the world wonder a few questions about life, work, balance, and magic. Read on.
Louise Androlia is a writer, inspirational speaker, life coach, artist, tarot card reader and general magic-maker in the truest sense. In short: she does a lot, and makes it all work beautifully. Originally from the UK, she's now based in Los Angeles, CA, where she works with clients one-on-one, in groups, and through writing, and believes in empowerment through self-awareness.
At age three, her parents found her casting spells in the backseat of the car and growing up, she was—and forever will be—enraptured by magic and miracles. She is on a constant quest to honor her inner weirdo and loves teaching people how to feel their feelings.
We know it's easy to get bogged down in the day to day hustle of work (and even play), but a shift in perspective can make it all worthwhile. Seeing (and reading about) the way Louise walks through life radiating positivity, good health, mindfulness, and creativity (I mean, just look into those eyes and tell me you don't see the spark!?). Her work and monthly Tarotscopes will give you a whole new perspective on life, sharing your gifts with the world and being good to yourself. Read on for a Q+A with this world wonder. —JM
Name, @username, day job/craft(s):
Louise Androlia (@louniverse), Magic Maker at louiseandrolia.com
Writer, Life Coach, Tarot Therapist + Tutor, Artist, Jewellery Designer, Public Speaker. I write monthly Tarotscopes for The Numinous (*Editor's Note: We live by them!) and recently started a weekly tarot video-forecasts as well!
What tools and/or apps are essential to your work?
Post-Its, a collection of pens and notebooks, my Macbook Air for writing on the go, and my diary for scheduling clients and meetings. This year I’m trying out the Filofax but I have to say I think I miss my Moleskine! And of course, my tarot decks. My favourite artwork is The Cosmic Tarot deck that I’ve had since I was a teenager. My fave iPhone apps are KitCam and Afterlight.
A lot of your Life Coaching clients are young creatives. What advice do you find yourself giving most often?
To trust in the timing of your own life. Young people tend to fear that they're "wasting time" while everyone else is succeeding or comparing themselves to other people in general. All of your work, present and future, is fueled by your life experiences. Trust that every moment is giving you something to pull from later. My own career started relatively late, due in part to health issue in my youth. I was obsessed with the idea that my time had been stolen, but it turns out my illness is the very thing that gave me the foundation to do what I do now! So take action, but don’t compare and jump off your own track to peer through someone else's window. Trust that you're perfectly designed to be you and that you'll have everything that you need, when you need it.
When your work is so directly linked to your own feelings and energy, how do you manage balancing clients, income, and yourself?
The very last thing I want is to wake up and not want to help someone.
My work is very energetic, so boundaries are important. I schedule clients only 2 days of the week, and make time for personal projects and writing throughout the week. I wouldn't be fulfilled do one single thing all the time. It’s a choice, but everything I do is prioritized by my health and wellness, not by money. If I saw clients 6 days a week, I’d feel drained of energy—I know because I've tried it—and I’d sacrifice my health and my other projects. I also want to give each client my very best and with so much information to take in about each individual, I have to strike that balance.
So while my main income comes from one-on-one sessions, I supplement that more passive income from my yearly horoscopes, which are most popular at the start of the year, but written to be relevant throughout, as well as contributing to various publications, collaborations like my jewelry line with Jessica de Lotz, my digital works and physical artwork. I get to do all of the things I love, which fuels my need to create—it’s most important that I enjoy my work. My goal isn’t to make millions, it’s to feed my passion and earn a little extra.
Louise's Astro Girl Zodiac series (prints available)
Your Instagram is a constant stream of inspiration and color, and quickly gaining traction. It always feels organic, but it there a strategy to it?
There's no grand strategy, however I do try to post content that relates to how I'm feeling that day, with a goal of helping others who might be feeling similarly. I don't post in real-time, but I do make a point of posting 3 times per day, since I'm aware my audience is different time zones, and I'm more interested in inciting a dialogue through comments than my follower count.
Where do you like to go on a day off?
It’s important for me to feel expansive so I like to get up high—living right by Griffith Park right now is a dream. I also am happy walking and people watching, so it’s common for me to just grab my keys and purse and march out of the house. I just moved to LA from the UK so everything is new and interesting, I want to see and do everything!
Who do you look to as an example of success?
For me it’s really important not to think of success as a destination or at the top of a ladder. I feel the most successful when I feel inspired and balanced. All my heroes are my friends who are following their dreams and making sh—t happen! I am inspired by anyone who gets up and says "YES" to his or her day. That's what success is, it’s not about being approved by anyone else or earning a set figure. My friend Gabby Bernstein says she measures her success by how much fun she’s having and I wholeheartedly agree.
What’s something you know now that you wish you’d known when starting your business?
That even though you can, in theory, work 24/7, it’s essential and OK to take time off. Also, there is no ‘right’ way to do anything, it’s all about what works for you.
What other businesses/artists are you excited about?
Everything that Lulu creates at Of the Wolves—she has octopus hands like me and dives into all sorts of different projects.
Jessica de Lotz who I recently collaborated on a jewelry collection with. I’ve never seen anyone so unique in both their style and the way they work, she really embodies her unique, authentic self and is never sidetracked from that.
Ruby Warrington who is the creator and curator of The Numinous is an Aries with more ideas than you can shake a stick at. I love working with her and always feel more excited about my work after we have had a brainstorm. She has so many amazing projects in the works.
I am also enchanted by every single one of my friends, so constantly enlightened by how each of their journeys shift and develop. I think it's important to immerse yourself in a community that feels supportive to you and I am really loving the creativity and collaboration that is coming from LA right now. I'm so happy to be a part of it!
A few favorites from As Above, So Below, Louise's collaboration with Jessica de Lotz
What’s the next thing on your to-do list today?
Prepping a writing schedule. I'm not much of a list-maker or a planner, but all good writers that I know have some sort of writing guide and as I'm just starting a book proposal, I'm excited to really commit to dedicating time to this new project.
Sometimes procrastination is a virtue—what are you putting off right now?
Writing my book proposal! It is a virtue because I know that the moment I start writing, everything will be perfectly aligned and I will be speaking from my most authentic self. I really trust in timing.
What was your career catalyst?
I was seriously ill with chronic pain and then PTSD for most of the first half of my 20s, 2001 to 2006, and in the end that was a real gift for me. It took away any of my fears about what I ‘should’ do and caused me to trust my mind, body, spirit and value my journey. One year after my recovery, I had opened up my first business, a lingerie and accessories brand called Loulou Loves You in 2007. By coming face to face with all my darkness at quite a young age, I learned so much that I am grateful for. I never fear failure and I don’t compare myself to others—I’m too excited about what I might come up with next and too excited about helping others to hold myself back.
What are you obsessed with?
Animals, hearing other people’s big dreams and ideas, finding other weirdos to compliment my weirdo, self-discovery, and helping other people feel fearless.
What do you wish you knew more about?
What my cat is thinking.
Best piece of advice for someone who wants to follow in your footsteps?
Your journey is not about trying to be what you ‘think’ you ‘should’ be. You are here to discover what lights you up and what you are impassioned by. Trust that if you move forward based upon a desire to feel good and pursue your dreams, you will make it work. Make goals but ones with stretch, no restrictions. Trust that everything is aligned well, there is no such thing as failure, if something doesn’t work then it is clearing a space for something better. Show up for your day, make intentions, take action and surrender ALL outcomes. Oh and be kind to yourself, every day - self care + compassion are the solutions to everything.
Louise's desk in her Los Feliz apartment
Now go forth, feel your feelings, and follow Louise's work at louiseandrolia.com, her monthly Tarotscope at thenuminous.net, and her adventures on Instagram @louniverse.
Office Inspiration: Kristi Kohut @ Lulu + Georgia
We've got some seriously incredible sponsors lined up for Create + Cultivate in Chicago. If you're lucky enough to be in attendance, you'll find them in your gift bags (the VIP gift bag is worth the cost of admission alone), on the conference floor, and in the coming weeks, we'll highlight a few of our favorites right here on the C+C blog. Because sharing is caring and they're too awesome not share.
First up: Lulu & Georgia, the lifestyle boutique of our dreams.
Artwork by Kristi Kohut, prints available via Lulu + Georgia
We've got some seriously incredible sponsors lined up for Create + Cultivate in Chicago. If you're lucky enough to be in attendance, you'll find them filling up your gift bags (the VIP gift bag is worth the cost of admission alone!), on the conference floor, and in the coming weeks, we'll highlight a few of our favorites right here on the C+C blog. Because sharing is caring and they're too awesome not to.
First up: Lulu & Georgia, the lifestyle boutique of our dreams. They stock everything from furniture to trinkets, all of which you'll see around the conference (plus, you can shop the on-site pop-up!), in addition to some amazing artwork prints from talented female artist including our very own #createcultivateCHI keynote speaker, Garance Doré. We recently discovered (and promptly fell in love with) the work of the Chicago-based mixed-media artist and designer Kristi Kohut (above). Her work is a perfect representation of our brains right now: a little bit of organized chaos and a whole lot of color. Each piece is like a high energy Rorschach test that would be perfect to hang in your office. Color therapy at its best.
Get one of Kristi's prints for under $100 at Lulu + Georgia (alongside Garance's prints and a whole host of other amazing artists) and see them in-person at our Lulu + Georgia pop-up at the Chicago conference!
Meet the Speaker: Erica Domesek of P.S. - I Made This
Erica Domesek founded the DIY empire P.S. - I Made This, taking the brand from blog to books to events and then some. She's an expert on delivering smiles one DIY project at a time and building a brand both online and off, which is why we can't wait to hear her on panel at #createcultivateCHI!
Name + @username Erica Domesek + @psimadethis
Trade Founder of P.S.- I Made This
Panel From Blog To Brand: The art of creating compelling content that translates offline and online
Erica Domesek founded the DIY empire P.S. - I Made This, taking the brand from blog to books to events and then some. She's an expert on delivering smiles one DIY project at a time and building a brand both online and off.
Get your tickets here to catch Erica live in conversation at #CreateCultivateCHI on Aug 15th!
What’s at the top of your to-do list today?
I am headed to Duff's Cakemix to decorate a cake with my friend's daughter! Top priority.
Where were you in life just before you started your blog/business?
I was a prop stylist and set designer, working as a creative consultant for brands like Madewell, Kate Spade, Anthropologie, Glamour and Teen Vogue Mags, etc. Designing store windows, advertising campaigns, and lookbooks was my background.
Your Instagram feed is a go-to destination for a dose of color and inspiration. What content have you found performs the best? Any tips for creating content?
I like to say, "comfort with a twist" performs the best. What does that mean? Something that you're comfortable with, like something you recognize and are familiar with, but give it a twist. That OMG-factor that makes you wanna double tap, or even tag your BFF in the comments.
Great tip. What’s the last interweb rabbit hole you went down?
Instagram is my bermuda triangle. I'm currently stuck on rainbow legos, gummy candies, and comparing compositions and color coordination.
What tools and/or apps are essential to your work?
My go-to apps are Instagram, Pinterest, Snapchat… and I would be lost without Dropbox.
Which part of your business comes the most naturally to you? What skills have you had to work overtime to develop?
I'm a left and right brained person who sometimes leans on the creative motor skills more than the business side, and other times that flip-flops when you're running a creative business. Brainstorming new campaigns and projects with out-of-the-box ideas and writing cute copy are what I live for. I have to work on my management and communication skills daily, as well as my organization.
Who do you go to most for advice (in life and/or work)? What’s the best piece of advice they’ve given you?
I have the best and smartest friends who are also my mentors. I have learned that being reactive does not help anyone—yourself, your team, etc. I always say "talk once, and listen twice," because sitting back and getting other's perspectives and thoughts will be helpful to not only your overall team building, but also helps you to stay open and accepting of other's advice and ideas.
Check out P.S. - I Made This for more bold DIY inspiration than you can shake a fistful of glitter at (including this #girlboss friendly DIY gem mousepad)!
Get your tickets here to catch Erica live in conversation at #CreateCultivateCHI on Aug 15th!
BFFs in Business: Show Me Your Mumu
Proving that necessity is the mother of invention, design duo and best friends Cammy Hebert and Cologne Schmidt, both 29, of Show Me Your Mumu reinvented the classic mumu after a weekend vacation in Miami. The rest is modern fashion history wrapped in their eclectic brand that has been embraced by celebs like Jessica Alba, Kate Hudson, and Beyoncé.
BFFs in Business: Cammy (left) and Cologne (right) of Show Me Your Mumu
#Femships have been making headlines lately. From Beyoncé and Nicki, to Tina and Amy, to Taylor Swift and her bevy of BFFs (#squadgoals), it's a term coined in celebration of female friendships in life and sometimes, in business.
Proving that necessity is the mother of invention, design duo and best friends Cammy Hebert and Cologne Schmidt, both 29, of Show Me Your Mumu reinvented the classic mumu after a weekend vacation in Miami. The rest is modern fashion history wrapped in their eclectic brand that has been embraced by celebs like Jessica Alba, Kate Hudson, and Beyoncé. Show Me Your Mumu is loved by women everywhere who can find it online and in more than 300 stores nationwide.
We chatted with Cammy and Cologne about the ins and out of business and friendship, and how they make their #femship work (literally).
Name: Cammy Hebert & Cologne Schmidt
Trade: Co-founders of Show Me Your Mumu
Location: Venice Beach and Vernon, CA
So-called "femships," aka female friends run businesses together, are having a moment. How has your friendship given you a business edge?
Cologne: We started this business as friends, and we're lucky that we still are best friends and work together so well! Usually people advise not to go into business with your best friend, but we have been very lucky. Our relationship is more like sisters now—we have been through a lot together. The Mumu lifestyle is all about girlfriends and having fun, so were have been able to translate that lifestyle to our customer. We also each bring different vibes and styles to the table, rounding out the Mumu line and aesthetic.
"we started this business as friends and we're lucky that we still are."
How do you think your business would be different working solo?
Cologne: Having a business partner makes the whole process so much more fun and emotionally manageable. Cammy and I go through all the highs and lows together—we get to cry and we get to celebrate together. When problems arise, we can help each other solve them. We also manage different channels of the business, so we can split up some of the workload and teams we manage. The creative part, which we both love, we get to do together and bring our unique vibes to each collection.
How was the transition of working for companies like Calvin Klein, to packing your bags to LA and starting your own business?
Cammy: We laugh because starting your own business is kind of like having a baby. You care about them so much, they are nonstop work, and you will do anything for them—including staying up all night. Working for yourself is very challenging, but also very rewarding. It involves a lot more emotion and work, but we would never change it. We love our baby, Mumu!
Show Me Your Mumu is a very female-powered business. Who are the women that inspire you?
Cologne: We have both learned a lot from our moms. My mom is a very strong lady, who always taught me to speak up, work hard, and be and be myself. We have 3 women on our board who we work closely with—Liz, Cammy’s mom Teresa, and Janet. They are amazing women who inspire us and make us better women and #girlbosses.
"always be honest and vocal with each other. it will help in the long run."
What would be your best advice to someone who wants to start a business with their friend?
Cammy: Make sure that you can see it working longterm. Think about all of the situations you will have to go through and imagine how you'd handle them together. It is so much fun to work with a friend, but it can also be strenuous on some friendships, so it is not for everyone! If you do choose it, make sure to always be honest and vocal with each other. It will help you in the long run. Also, have fun with it! Running a business with your bud is a blast!
Thanks, girls!
Shop the line and follow @showmeyourmumu on Instagram for tons of color and goodness daily!
Meet the Speaker: Gaby Dalkin of What's Gaby Cooking?
Name Gaby Dalkin (@whatsgabycookin)
Trade Chef, Food Blogger, & Globetrotter at What's Gaby Cooking?
Panel Mastering Food Photography: The Ins and Outs of the Perfectly Posed Shot
Name Gaby Dalkin (@whatsgabycookin)
Trade Chef, Food Blogger, & Globetrotter at What's Gaby Cooking?
Panel Mastering Food Photography: The Ins & Outs of the Perfectly Posed Shot
What's Gaby Cooking? is all about living the California Girl life no matter where you actually live! That means a life where it's always sunny, where smart healthy choices for lunch happily exist with Slutty Brownies for dessert, and where there's always room for guacamole. The California Girl life also means hitting the road now and again for new adventures, and exploring the world through food.
Get your tickets here to catch Gaby live in conversation at #CreateCultivateCHI on Aug 15th!
What’s at the top of your to-do list today?
Planning my upcoming trip to Germany! I'm heading there in September to explore the food scene and I can't wait. I've been a handful of times but it was back when I was the pickiest eater on the planet, so I'm excited to do some research and find the best places to grab a bite and a pint!
Which of your recipes would you suggest to the totally amateur—but hopeful—foodie?
I say start with a pizza! It's approachable because it's something we are all familiar with but you can jazz it up and really get your inner foodie on! This Corn Cilantro Jalapeno Pizza is currently rocking my world. And it's great because you can make it with chorizo if you're a meat eater, or keep it vegetarian and use soy-rizo if that's more your speed! From there—sky's the limit! Keep experimenting and getting crafty as you become more and more comfortable in the kitchen.
Now that it’s officially cherry season, what are you adding to your dessert menu?
Cherries never quite make it to dessert for me because I eat them by the pound straight from the farmers market—I'm obsessed! But, if I showed a little self restraint then it would for sure be a cherry pie!
You’re the ultimate California Girl, but any food/restaurants you’re looking forward to in Chicago?
OMG where do I even start. I'm flying in early specifically to eat at some fab restaurants. Nando's Peri-Peri is this incredible South African chicken restaurant that just features epic chicken with various dipping sauces—I'm in! I love Girl & The Goat, Piccolo Sogno, The Publican, and Taxim, too!
What’s the last interweb rabbit hole you went down?
Yesterday I spent an inordinate amount of time researching the best patio dining in Los Angeles. Literally two hours of Google searches and image searches to figure out where the heck I should host my husbands 30th birthday dinner. Because not only does it have to be delicious, but I need to make sure it's Instagram friendly too!
What tools and/or apps are essential to your work?
I live by my TeuxDeux app. It's a giant to-do list that keeps me organized and you can move things around easily if your schedule changes. Slack is my lifeline when it comes to web work. The What's Gaby Cooking team is mostly based in Los Angeles and Slack lets us work remotely, stay connected, and share docs really easily. I also love Buffer, which allows me to schedule content ahead of time as I do quite a bit of traveling for work and I'm not always at my desk!
Which part of your business comes the most naturally to you? What skills have you had to work overtime to develop?
I'm a people person, so I love getting creative with my clients and coming up with awesome ideas or getting out there and networking with fellow influencers and publishers! As my business has become more successful, I've had to work on developing a thicker skin. It's just business and I needed to learn not to take things so personally!
Who do you go to for advice (in life, work, and/or food)? I'm so lucky to be surrounded by an incredible network of people. I talk to my mom like five times a day and she's always in the know about what's going on in my business, so I bounce ideas off of her all the time. My husband works in the industry too, so he's always quick to help out when I need advice. And my best friend is Matt Armendariz (@mattarmendariz). He's a blogger and photographer extraordinaire. We talk shop all the time!
Get your tickets here to catch Gaby live in conversation at #CreateCultivateCHI on Aug 15th!
Q+A: Mr. Kate, A Hot Glue Gun Mess
On the eve of the release of her first book A Hot Glue Gun Mess: Funny Stories, Pretty DIY Projects, we asked our friend Mr. Kate about the art of oversharing and how it feels to add "author" to your resume. Read on.
Mr. Kate is a DIY and lifestyle blogger, prolific YouTuber, entrepreneur, and long-time Create & Cultivate favorite and friend. She has killed it as a panelist—most recently on the "Lights, Camera, Action" panel at C+C Los Angeles 2015—and gives us a dose of inspiration and laughter on the daily via Instagram. On the eve of the release of her first book A Hot Glue Gun Mess: Funny Stories, Pretty DIY Projects, we asked Kate about the art of oversharing and how it feels to add "author" to your resume. Read on (and read to the end for an exclusive excerpt from the book!). — JM
Name, @username, day job/craft, elevator pitch:
Mr. Kate aka Kate Albrecht, @mrkatedotcom. DIY, design, & style blogging—and now author of A Hot Glue Gun Mess: Funny Stories, Pretty DIY Projects. The quirky Martha Stewart for the reality TV generation; creating content to inspire people to express themselves because #whynot!
A lot of bloggers are fantastic at walking the walk (including you!), but for all the talk of authenticity in content, you stand out as someone who also talks the talk. You keep it hilariously real and revealing in the book: were there any stories that you hesitated to share?
Awww thanks! It was a big and very conscious decision to reveal as much as I do in the book—you learn lots of hilarious and embarrassing things about me, from the time I pooped in a tub to my one-night-stand with a world famous athlete. I always appreciate when people are transparent and find humor in their "oops" moments, so I figured if I was going to spend two years writing and creating a book, I may as well bare my soul and not hold back. That said, I do hope people still like me after they read about the time I (accidentally) set fire to a kindergarten... oops! (PS: NO children were harmed!)
"If I was going to spend two years writing and creating a book, I may as well bare my soul and not hold back..."
What advice would you give other creative entrepreneurs who might feel like a hot glue gun mess?
That we are all hot messes, some people just cover it better than others. Learn to find a balance between laughing at yourself and taking yourself really F-ing seriously. It's the serious side of you that will grow your dream and it's the humor that will infuse the dream with creativity and also allow you to laugh when things get ridiculously messy and/or overwhelming... which they will. But then they get better!
This is your first book: what was the biggest learning curve? Favorite part of the process?
This was definitely the hardest and most involved project I have ever done. The biggest learning curve was realizing that I could actually write a book, which was something I never thought I'd do. My favorite part was writing the stories and then figuring out ways to link them to DIY projects in fun and funny ways. To give you an example, a story titled "I Used To Babysit My Stepmom" is paired with DIY Beyond Nude Nail Art Two Ways... how do they relate? You'll have to read the book to find out!
"we are all hot messes, some people just cover it better than others..."
How’d the whole project come about? Did you approach your publisher, did they approach you?
We got a book agent who then guided us in writing a proposal and then she sent that out to publishers. We got lucky that a few publishers wanted to work on this book so we got to pick our favorite!
How many copies do you think your parents will buy?
Haha I think they've collectively bought 10 or so and then Joey's (my husband/business partner) parents bought another 10 so yeah... thanks and sorry I wrote that you eat too many cheeseburgers!
Besides your hot glue gun, What tools and/or apps are essential to your work?
I use a drill a lot in interior design projects to hang curtains, pictures, do DIYs, etc. As far as apps, I love the Polyvore app for building moodboards around any kind of creative spark and Afterlight for editing photos!
What’s at the top of your to-do list this week?
Planning the book release party!
What movie can you quote start to finish?
Clueless and Some Like It Hot
What’s the last interweb rabbit hole you went down?
Trying to pick the perfect tub faucet for a claw foot tub.
You’ve got $50 for a last-minute gift: what do you DIY or buy?
An at-home gel manicure kit (my favorite is the Sensationail starter kits). If you're going to spend the time DIYing some nail art, make it last as long as possible with gel polish!
Open a page at random: tell us what page, what you’re reading/seeing, and anything you remember about writing it/putting it together.
Page 167, the reveal photo for a "DIY Basket Canopy" project which is a really pretty and easy way to make a canopy for over a bed or daybed. I remember styling this reveal photo (we hung the canopy from a tree over a day bed on a patio) and I was obsessing over the tea cup on the coffee table in front of the daybed and how to place it perfectly. Of course in the photo we chose, the cup is blurred out but hey, it made it into the shot, and it matches the teal of the canopy cloth!
An Exclusive Excerpt from Mr. Kate's A Hot Glue Gun Mess
Hooker With a Head of Gold
“My early twenties were a mess. My best friend was a high-priced hooker. She was introduced to me as twenty-six-year-old Alex, who worked in fashion. I didn’t know her true profession until after our friendship ended years later, when I found out she also had a fake name and was six years older than she claimed. Alex was lovely—funny and charming, with a laid-back beauty—and we would laugh nonstop together.
Alex had this amazing laugh—a loud and genuine cackle. It was the laugh of a girl who didn’t give a shit what people thought of her. Her signature look was her long blond hair, which she wore in messy, beachy waves. She drove a Mercedes and had a realistic-looking boob job and lithe friends, which should have raised a red flag to her actual profession, but to naive, twenty-year-old me, she was an intriguing and fantastic friend…”
Follow all things Mr. Kate at mrkate.com and from one hot mess to another, believe us when we say Kate's book A Hot Glue Gun Mess is a must-read and hilariously defies any and all expectations of the usual DIY how-to books.
Q+A: Heather Lipner, Creative Director/CEO of Clashist
This sounds so cliche but I was at the Chateau Marmont with Cory Kennedy and I showed her some very, very early designs on my iPhone and she was into it—which surprised me actually. I quickly sampled them and sent them to her. Within a week, they were on NYLON magazine’s Instagram and then stocked in their shop and I immediately sold 50-100 units. So then, yeah, it became a business. A-ha!
Name: Heather Lipner
Occupation: Creative Director / CEO of Clashist
Location: Los Angeles, CA
What was the a-ha moment when you decided to start Clashist?
This sounds so cliche but I was at the Chateau Marmont with Cory Kennedy and I showed her some very, very early designs on my iPhone and she was into it—which surprised me actually. I quickly sampled them and sent them to her. Within a week, they were on NYLON magazine’s Instagram and then stocked in their shop and I immediately sold 50-100 units. So then, yeah, it became a business. A-ha!
Tell us about your business model, what makes you unique?
We’re a commerce business—we make goods and sell them direct and wholesale. Our prints focus on pop culture commentary, something most people can relate to has more depth than just an abstract print. Our commentary at large within the fashion industry is unique as well.
How do you know which celebrity prints people will gravitate to? Do some celebrities have more internet clout than others?
Honestly, we don’t really know—it’s ultimately a guess, but overall we’re informed by said celebrity’s sense of humor in general and how they connect with their fans. For example, I love James Franco—he’s entertaining, anything goes, and you can tell he’s having fun. That’s great and we celebrate him.
How do you see online and offline ideas changing and growing in the next 5 years? 10?
The space between online and offline continues to narrow as technology connects the two. From a fashion development perspective, it’s about more efficient communication between the factory and client, speed of production, new types of ink and fibers that will make the prints last longer. From a consumer experience perspective, I think we’ll see issues behind buying, washing, wearing out, and metrics like price-per-wear being solved.
Because you are focusing on meme-centric content do you feel your production needs to move at an IRL pace?
Nah, that would be super-fast fashion. From a consumer and environmental perspective, that would be a waste of money and thus feel empty. We go a bit broader on topics that are deep-seeded in the apparel such as feminism, religion, and cultural expectations. If you step back and examine, what we’re really doing is poking fun at ourselves, the world as it is, and how very stuffy we still are, knowing that it will all change in due time.
What’s the best lesson you’ve learned from starting Clashist?
I have created and closed other businesses in the past, and of course I’ve been involved in others as well. So now that I know Clashist, the best lesson I’ve learned is that if a business isn't flowing easily, it might not be the right business for you. Meaning: Clashist comes naturally for me; I know exactly what to do, so I can trust my gut to predict trends and create unique products that people are into. When you know, you know—it’s like meeting your soul mate I suppose.
Favorite internet meme of all time:
Oh, you should check this out.
Meet the Speaker: Jeff Mahin, Partner at Lettuce Entertain You Enterprises
When we were selecting panelists for #createcultivateCHI Jeff Mahin stood out as the forward-thinking restaurateur we needed to nab. At 31, he is a chef/partner at Lettuce Entertain You Enterprises (LEYE) and the creative force behind Stella Barra Pizzeria (Santa Monica, Hollywood, Chicago, North Bethesda), Summer House Santa Monica (Chicago, North Bethesda), Do-Rite Donuts (Chicago), and M Street Kitchen (Santa Monica). As regulars at Stella Barra in Santa Monica, the C+C staff already loved Jeff's food, and after getting to know the man (and Forbes 30 Under 30 alumna) behind the dishes we knew he'd be the dude to dish (pun intended) about finding a unique voice and vision in the ever-growing Food, Health, & Wellness space.
Get your tickets here to catch Jeff live in conversation at #CreateCultivateCHI
Name Jeff Mahin
Trade Partner/Chef at Lettuce Entertain You Enterprises
Panel The New Disruptors: How to Break Out in Food, Health, & Wellness
Favorite neighborhood in Chicago Before I moved to Los Angeles, I lived in Chicago for years. There are so many diverse neighborhoods and I've lived in many of them, but my favorite would have to be Lincoln Park. It’s the first neighborhood I moved to in Chicago so I have a lot of great memories there. Our restaurants Stella Barra and Summer House Santa Monica are also located there.
Best bar for a nightcap Violet Hour and Three Dots and a Dash. If I am with a bigger group or with friends from out of town, I’d go to Three Dots and a Dash. For a smaller group, or a date with my girlfriend, I’d go to Violet hour.
Your top spot for late night grub Allende Restaurante, a taqueria in Lincoln Park. They have the best al pastor taco I've ever had (even better than anywhere in L.A.) and they stay open until 3 a.m. When I first moved to Chicago and had no money, I would go there after work late at night to get a great meal for pretty cheap. In fact, I still eat there whenever I’m in town. I think it’s fair to say I have eaten at this restaurant more than anywhere else in the city. Lady Maria, who works there, is there every day and always remembers me.
Best Chi-town donut shop Do-Rite Donuts, of course! We have two locations in Chicago. There is a great variety of artisanal flavors like Pistachio Meyer Lemon, Candied Maple Bacon, and Valrhona Chocolate Cake, along with a selection of gluten-free and vegan donuts. But the one I’m most proud of is the most basic: a classic buttermilk old fashioned. We worked on perfecting this donut for a long time. The flavor brings back so many childhood memories.
What do you love most about Chicago? Chicago is a great, big city with amazing architecture. I love the diverse neighborhoods and the sky rises. But what I love most is that it doesn’t really have that big-city mentality. It’s a very warm, welcoming, and clean city.
Q+A: Natalia Borecka of Lone Wolf Magazine
I'm Natalia Borecka (@nataliaborecka) the Editor-in-Chief, Creative Director and Founder of Lone Wolf Magazine. We’re putting substance back into fashion and turning it into a vehicle for personal empowerment and education.
Name, @username, craft, elevator pitch:
Natalia Borecka, @nataliaborecka, I’m the Editor-in-Chief, Creative Director and Founder of Lone Wolf Magazine. We’re putting substance back into fashion and turning it into a vehicle for personal empowerment and education.
What tools and/or apps are essential to your work?
I’m kind of like a one-person marching band—I do it all—so making sure that I’m using my time effectively becomes the greatest challenge. I've found that the only way I can be productive is when I use a timer system. I give myself a pre-specified amount of time on any one task, and I literally set a timer. This helps me make sure that I have enough time left over to do all the important stuff. One app that I couldn’t live without is Boomerang, an email manager. Boomerang is really incredible for anyone who is inundated with emails. For me the problem is that a lot of my emails take time and deliberation, even if I want to reply right away it's not always realistic to do so. But when you get so many new emails daily, any unanswered email from a few days ago often goes completely forgotten. Boomerang really solves this problem. I don't know how I ever lived without it.
Where do you like to go on a day off?
My job is to come up with new ideas, so on my days off I gravitate toward places where new ideas live. I particularly love those shamelessly large corporate bookstores that are all three stories high with coffee shops tucked into them. You can get lost in all that amazing content. Really, if you think about it, being in a big bookstore is kind of like spending time online; you get so much information at your fingertips, but unlike the internet the content is all carefully curated and brought to the world with painstaking effort. It’s like an idea museum. Every time I’m there I feel like a Charlie in the Chocolate Factory.
Who do you look to as an example of success?
I don’t look up to one particular person as an example of success, for me it’s more an idea of the kind of woman I want to become: a woman that is self-realized and living to her full potential. I look at J. K. Rowling, Phoebe Philo, Gloria Steinem, Diana Vreeland and Maya Angelou—these are all women I admire for being tuned into their life’s purpose and living up to their fullest potential as human beings.
What’s something you know now that you wish you’d known when starting your business?
I really wish I had known that you can’t hire someone just because you like them personally or think they have potential. You can’t give someone a fancy title and expect them to live up to that title. People just don’t work that way. A title has to be earned, fought for and conquered to mean anything. It took me a long time to get my business on the right track when I first started it because I collaborated with people I personally liked, and thought had potential, instead of seeking out those who actually had the skills that would help grow the business.
"You can’t hire someone just because you like them personally or think they have potential."
What other businesses are you excited about?
I’m really excited about calm.com, a startup that helps you relax if you're having a stressful day at work. I love it because I'm not that great at meditating, and this app breaks it down into digestible portions, guiding you through it. You can do it anywhere, on your own time, on an as-need basis. Just pop your headphones in for two minutes, and ta-da, you’re calm.
What’s the next thing on your to-do list today?
Right now I’m putting together the creative direction for a fashion story about the Pre-Raphaelite Muses and casting models for an upcoming blog shoot.
Sometimes procrastination is a virtue—what are you putting off right now?
Emails! I’m always putting off answering emails, but to my defense, I couldn’t get back to everyone even if I tried. Right now I have over 2000 emails to respond to. As it is, I spend about four hours a day replying to emails…and every morning, there’s a new batch waiting for my attention. Sometimes I feel like Sisyphus, except instead of pushing a rock up a mountain I'm replying to emails all day. Heaven is definitely going to be a place with no emails to answer.
What was your career catalyst?
I always knew that I wanted to be an entrepreneur, but when it finally happened it was really organic and more out of necessity than anything else. I graduated when the recession was in full bloom and there was simply no work. Strangely enough, at a time when no one would hire me for a respectable office job, I started making really good money through my on-the-side-thing as a fashion photographer. That experience was a huge paradigm shift, and showed me that what they say about doing what you love and the money will follow is completely true. My work as a fashion photographer proved integral to eventually starting Lone Wolf Magazine, which was a childhood dream of mine.
Best piece of advice for someone who wants to follow in your footsteps?
My advice to anyone who wants to start their own magazine would be to stay true to yourself and focus on what it is that makes you different. Everyone seems to follow the same formula in the world of magazine publishing, as if there is only one way to make a fashion magazine. Not every fashion magazine has to look like Vogue, not every lifestyle magazine has to look like Kinfolk. If you want to stand out, you need to do something different. I think part of the problem is that a lot of people are guided by the wrong things; they’re either hungry for a fancy title, or they want to feel that their lives are more extraordinary than their peers. That’s not really a good reason to start a fashion magazine. When I started LoneWolf I wasn’t looking to be the next Vogue, but to put something very positive into the world in an industry that was particularly known for making women feel bad about themselves. I focused on filling a void in the market, and doing it in the most authentic and honest way possible. I think that’s the key to being successful.
A book recommendation and a peek at Natalia's desk
Be sure to follow @lonewolfmag for more from Natalia & co. It's a seriously stunning publication with inspiration (both written and visual) for days and a truly refreshing perspective on fashion.