Hey, Tech Savvy Self-Starters! Here's What to Expect at Our Money Moves Digital Summit
Our first-ever digital conference.
Photo: Angelica Marie Photography
One word we've heard a lot over the last few weeks is PIVOT! The world has changed, the way we do business has changed, and now, more than ever, we need to come together as a community. We’ve been spending a lot of time at Create & Cultivate brainstorming ways we can show up and support you during this uncertain time. Community is at our core, and connecting with others through one-of-a-kind experiences is what we love to do.
And while the world has changed, our mission has not. We’re committed to helping women create and cultivate the career of their dreams, which is why we’re proud to host Money Moves Summit, our first-ever digital conference to help small business owners build, grow, and pivot in the new normal. We always bring our A-game but our lineup is stacked—Chelsea Handler is taking the virtual stage to buoy our spirits and get real about her career highs and lows, staying positive in a pandemic, and why humor is the best coping mechanism. You don’t want to miss this one!
Read on to discover everything we have in store for this jam-packed day and get your ticket ASAP!
THE DATE
Saturday, May 2nd, 2020
TUNE IN FROM HOME
First things first! On the morning of the summit, Saturday, May 2nd, an email with your link and password to access the exclusive Money Moves Summit site will be waiting in your inbox.
Money Moves Summit is made up of pre-recorded video sessions and live video sessions that will be hosted via Zoom. We recommend that you have a strong WiFi connection and find a comfortable place to tune in from home. Money Moves is optimized for desktop, so it is best viewed via a computer or laptop, rather than a tablet or phone.
While the live content is specifically designed to be watched in real-time, you’ll be able to access and view it for 72 hours after the event (Insiders, you have all-access even after the 72-hour cutoff!).
C&C INSIDERS’ PERKS
Our Insiders get a ton of perks at all our events—and our Money Moves Summit is no exception. As an Insider, you get free admission to our Money Moves Summit and you’ll have access to all of the panels and keynotes after the 72-hour cutoff via your C&C Insiders dashboard.
Not an insider yet? Well, don’t miss out—you can sign up here.
THINGS TO PREP AHEAD OF TIME
Here are a few things to prep before the big day so it goes off without a hitch:
Install Zoom on your desktop computer or laptop and test it out
Zoom tips:
Find a quiet place to tune in. Try to situate yourself in a small room that does not have an echo.
Try and stay away from noisy electronics and silence your cell phone and computer notifications
When possible, limit your internet connection to solely the device you’re using for the Zoom conference.
Set your phone to airplane mode, pause your television connection, ask others in your home to pause anything that may require a strong internet connection, etc.
Make sure you have a strong WiFi connection.
Download the workshop downloads so you can follow along with the expert. Your exclusive workshop downloads will be available on Saturday, May 2. Be sure to download them ahead of the workshops so you can follow along in real-time.
Grab a notebook and a pen—and keep your headphones handy just in case your roommate has other plans for the day!
Jot down any questions you have for the live workshops and mentor sessions.
Set aside your athletic gear and your mat (or towel) and fill up your water bottle for our morning moves session with Melissa Wood Health. (No equipment needed!)
Gather the ingredients for the happy hour cocktail workshop. (Recipe in the section below!)
THE SCHEDULE
Money Moves Summit is built just like our in-person conferences, which, of course, you all know and love. We have a stacked schedule with an A-list line-up of speakers, so we suggest taking notes along the way.
Want the full lineup? Check out the play-by-play schedule to map out your big day. It’s going to be HUGE so we recommend getting a head start on planning out your day now.
Morning Welcome with Jaclyn Johnson, CEO and founder of Create & Cultivate
8:50 AM - 9:00 AM PDT
Get Up & Go: A light workout to get your morning moving
9:00 AM - 9:30 AM PDT
*Watch whenever*
Expert:
Melissa Wood-Tepperberg | Founder, Melissa Wood Health
Morning Moves: Intention setting for the day ahead
9:00 AM - 9:30 AM PDT
**Watch LIVE**
Expert:
Koya Webb | Celebrity Holistic Health Coach and Author of “Let Your Dreams Make You Fierce”
Morning Keynote Conversation
9:30 AM - 10:00 AM PDT
*Watch whenever*
Panelist:
Payal Kadakia | Founder & Executive Chairman, ClassPass
Moderator:
Jaclyn Johnson | CEO and Founder of Create & Cultivate
Financial Workshop Powered by SoFi
Get Your Money Right™: Financial Strategies That Aim to Help Your Business Thrive
10:00 AM - 11:00 AM PDT
*Watch whenever*
Expert:
Lauren Anastasio | Financial Planner, SoFi
Your exclusive workshop download will be available on Saturday, May 2. Be sure to download it ahead of the workshop so you can follow along in real-time.
Mid Morning Keynote Conversation
10:30 AM - 10:50 AM PDT
*Watch whenever*
Panelist:
Shay Mitchell | Founder and Chief Brand Officer, Béis
Moderator:
Jaclyn Johnson | CEO and Founder, Create & Cultivate
Roundtable Conversation
The state of content creation in COVID-19: How brands and creators are pivoting in this new era of marketing
10:50 AM - 11:35 AM PDT
*Watch whenever*
Panelists:
Marianna Hewitt | Co-Founder, Summer Fridays
Lauren Bosworth | Founder & CEO, Love Wellness
Courtney Quinn | Content Creator, Color Me Courtney
Marie Forleo | CEO & #1 NYTimes Bestselling Author, Everything is Figureoutable
Moderator:
Reesa Lake | Partner and Executive Vice President, DBA
Roundtable Conversation Powered by Mastercard
Small Business Brainstorm: A meeting of the minds to chat through the state of being a biz owner
10:50 AM - 11:35 AM PDT
*Watch whenever*
Panelists:
Sonja Rasula | Founder, Unique Markets
Sarah Larson Levey | Founder and CEO, Y7 Studio
Tonya Rapley | Entrepreneur & Bestselling Author
Paige Midland | Owner and Buyer, Midland
Ginger Siegel | North America Small Business Lead, Mastercard
Moderator:
Sacha Strebe | Editorial Director, Create & Cultivate
Fireside Chat Sponsored by Dell Technologies
Post COVID-19: How do we lay down the foundation for success moving forward
11:35 AM - 12:05 PM PDT
*Watch whenever*
Panelist:
Cyndi Ramirez | Founder & CEO, Chillhouse
Moderator:
Jaclyn Johnson | CEO and Founder of Create & Cultivate
Workshop
Organization tips for WFH while in quarantine to stay productive and focused
11:45 AM -12:15 PM PDT
*Watch whenever*
Experts:
Clea Shearer and Joanna Teplin | Founders, The Home Edit
Your exclusive workshop download will be available on Saturday, May 2. Be sure to download it ahead of the workshop so you can follow along in real-time.
Fireside Chat Powered by Bümo
Mama to Mama: Surviving and thriving during the stay-at-home order
12:05 PM - 12:30 PM PDT
*Watch whenever*
Panelist:
Chriselle Lim | Influencer & Entrepreneur, Bümo
Moderator:
Sacha Strebe | Editorial Director, Create & Cultivate
Mentor Session
Live mentor sessions with experts who will be answering your questions in real-time via Zoom webinars
12:30 PM - 1:30 PM PDT
**Watch LIVE**
Mentors:
Arian Simone | Founder & CEO, Fearless
Maxie McCoy | Author, "You're Not Lost"
Jaime Schmidt | Founder of Schmidt’s Naturals and author of “Supermaker: Crafting Business on Your Own Terms”
Carolyn Rodz | CEO and Founder, Alice
Ginger Siegel | North America Small Business Lead, Mastercard
Katia Beauchamp | Co-Founder, Birchbox
Kristin O’Keeffe Merrick | Financial Advisor at O'Keeffe Financial Partners LLC
Wellness Session
Vision boarding and goal-setting for post-quarantine
1:30 PM - 2:00 PM PDT
*Watch whenever*
Expert: Camille Styles | Founder and Editor-in-Chief, CamilleStyles.com
Your exclusive workshop download will be available on Saturday, May 2. Be sure to download it ahead of the workshop so you can follow along in real-time.
Pitch Competition
Three finalists pitch to win $10,000 for their small business. Each finalist gets 6 minutes to pitch and 4 minutes to answer questions from the judges—ready, set, go!
1:35 PM - 2:05 PM
**Watch LIVE**
The Finalists:
To be announced!
The Judges:
Maxie McCoy | Author, "You're Not Lost"
Jaime Schmidt | Founder of Schmidt’s Naturals and author of “Supermaker: Crafting Business on Your Own Terms”
Alli Webb | Founder, Drybar
Arian Simone | Founder & CEO, Fearless
Ginger Siegel | North America Small Business Lead, Mastercard
Financial Workshop Powered by Ally
Plan It Forward. Prepare For Your Best Financial Future.
2:15 PM - 3:15 PM PDT
**Watch LIVE**
Experts:
Lindsey Bell | Chief Investment Strategist, Ally Invest
Emily Shallal | Sr. Director for Consumer Strategy and Innovation, Ally Bank
Your exclusive workshop download will be available on Saturday, May 2. Be sure to download it ahead of the workshop so you can follow along in real-time.
Roundtable Conversation
A conversation on how brands should be spending their marketing dollars during this time
3:00 PM - 3:30 PM PDT
*Watch whenever*
Panelists:
Tera Peterson | Esthetician & Co-Founder of NuFACE
Mari Mazzucco | Influencer Marketing & PR, OLLY
Steph So | VP of Digital Experience, Shake Shack
Nancy Twine | Founder & CEO, Briogeo
Cheryl Guerin | EVP, North America Marketing and Communications, MasterCard
Moderator:
Sherry Jhawar | Co-Founder and President, Blended Strategy Group
Workshop
From 0 to 100k: How to grow your following on a platform quickly and with authenticity
3:25 PM - 3:55 PM PDT
*Watch whenever*
Expert:
Natalie Ellis | CEO & Co-Founder of BossBabe
Your exclusive workshop download will be available on Saturday, May 2. Be sure to download it ahead of the workshop so you can follow along in real-time.
Afternoon Keynote
On pivoting and remaining positive as a business owner
3:30 PM - 4:00 PM PDT
*Watch whenever*
Panelist:
Bobby Berk | Interior designer and star of Netflix’s “Queer Eye”
Moderator:
Sacha Strebe | Editorial Director, Create & Cultivate
Digital Deep Dive
A conversation on the 5 things you need to know when transitioning your business to digital with Jenna Kutcher
4:00 PM - 4:30 PM PDT
*Watch whenever*
Panelist:
Jenna Kutcher | Podcaster and Virtual Business Coach
Moderator:
Jaclyn Johnson | CEO and Founder of Create & Cultivate
Wellness Session
Staying sane in small spaces and the hacks you need to thrive
4:05 PM - 4:35 PM PDT
*Watch whenever*
Expert:
Whitney Leigh Morris | Creator, Tiny Canal Cottage
Your exclusive workshop download will be available on Saturday, May 2. Be sure to download it ahead of the workshop so you can follow along in real-time.
Roundtable Conversation
The Three Rs: How to respond, recover, and reset to emerge stronger through the COVID-19 crisis
4:15 PM - 5:00 PM PDT
*Watch whenever*
Panelists:
Rachel Tipograph | Founder and CEO of MikMak
Sarah Kunst | Managing Director, Cleo CapitalJeni Britton Bauer | Founder and Creative Director of Jeni's Splendid Ice Cream
Denyelle Bruno | President and CEO of Tender Greens
Babba Rivera | Founder of ByBabba
Moderator:
Sacha Strebe | Editorial Director, Create & Cultivate
Roundtable Conversation
How the C-suite is coping with COVID-19 and what their strategy is for moving forward
4:15 PM - 5:00 PM PDT
*Watch whenever*
Panelists:
Ariel Kaye | Founder & CEO, Parachute
Alli Webb | Founder, Drybar
Morgan DeBaun | Founder & CEO, Blavity
Rebecca Minkoff | Founder, Rebecca Minkoff & The Female Founder Collective
Moderator:
Jaclyn Johnson | CEO and Founder of Create & Cultivate
Evening Keynote
5:00 PM - 5:30 PM PDT
**Watch LIVE**
Panelist:
Chelsea Handler | Comedian, Bestselling Author, & Activist
Moderator:
Allison Statter | Co-Founder & CEO, Blended Strategy Group
Cocktail Workshop
Time to celebrate your successes! Join us for a cocktail workshop with one of your favorite influencers.
5:30 PM - 5:40 PM PDT
*Watch whenever*
Experts:
Adrianna Adarme | Founder, A Cozy Kitchen
Cassie Winslow | Founder, Deco Tartelette
Recipe: Pink Grapefruit and Chamomile Palomas from Floral Libations by Cassie Winslow
Makes 1 Cocktail
Ingredients:
½ tsp Rose Salt (recipe below) or coarse salt
1 lime or grapefruit wedge
Ice Cubes
¼ cup [60 ml] fresh Ruby Red grapefruit juice
2 Tbsp Chamomile Simple Syrup (recipe below)
¼ cup [60 ml] tequila
Splash of soda water
½ tsp freshly grated orange zest
Fresh organic chamomile flowers for garnish (optional)
1 grapefruit slice for garnish (optional)
Rose Salt
Makes approximately ¾ cup [5 g]
Ingredients:
¼ cup [5 g] dried rose petals
½ cup [100 g] fine sea salt
Directions:
In a food processor or spice grinder, grind the rose petals for about 10 seconds until the rose petals resemble small flakes. Be sure not to grind them into a powder.
In a small bowl, stir together the salt and rose petals. For optimal flavor, wait about 1 week before use. Store in an airtight container at room temperature for about 1 year.
Chamomile Simple Syrup
Makes approximately 1 cup [240 ml]
Ingredients:
1 Tbsp dried chamomile flowers (or 1 bag chamomile tea)
1 cup [200 g] cane sugar
½ cup [120 ml] filtered water
Directions:
In a saucepan, stir together chamomile flowers or 1 tea bag, sugar, and water, and cook over medium heat. Simmer until the sugar has completely dissolved and the mixture has thickened into a syrup, about 5 minutes. Remove from heat and allow to cool.
Strain the mixture through a fine-mesh sieve set over a bowl, then transfer to an airtight container. Store in the refrigerator for up to 1 week.
Recipe: Frozen Strawberry Margaritas from A Cozy Kitchen by Adrianna Adarme
Serves 2
Ingredients:
1/4 cup water
1/4 cup granulated sugar
Kosher salt, for rim
6-8 ounces tequila blanco
2 ounces triple sec
2 ounces lime juice
2 cups frozen strawberries
1 cup ice
Directions:
In a small saucepan, set over medium heat, add the water and sugar. Mix and warm until the sugar has dissolved. Remove from the heat and allow it to cool, about 5 minutes.
Add about 2 to 3 tablespoons kosher salt to a shallow plate. Run a lime wedge around the rim of both of your glasses. And then dip them in the salt and set aside.
In a blender, add the simple syrup, tequila blanco, triple sec, lime juice, frozen strawberries and ice. Blend until smooth, about 1 minute. Divide amongst the two glasses and serve.
Recipe Notes:
Tequila: Use 6 ounces of tequila if you’re a lightweight and don’t love the flavor of tequila. If you’re a tequila lover, use 8 ounces in this recipe.
Strawberries: You can use fresh strawberries if you like. Freeze them on a baking sheet for at least 2 hours. And then you can transfer them to a freezer-safe bag/container until you’re ready to use them.
Music Session
10-minute Q&A followed by an exclusive three-song live performance!
5:40 PM - 6:10 PM
**Watch LIVE**
Artist:
Lennon Stella | Singer & Actress
Thank You & Pitch Contest Winner Announcement
6:20 PM - 6:30 PM PDT
GET SOCIAL
Stay tuned for exciting announcements and updates by following along on our social at @createcultivate. Tag @createcultivate and use the hashtag #CCMoneyMovesSummit for the chance to be featured in our Instagram Stories throughout the day!
Networking is a huge part of our event and our Create & Cultivate Money Moves Summit Attendees Slack Workspace is a great place to mix and mingle with your fellow Create & Cultivators before, during, and after the big day. We’ve created channels for every workshop and panel, as well as channels for international attendees, networking, and more!
TECHNICAL DIFFICULTIES?
Live chat with a C&C specialist on CreateCultivate.com. You’ll see a “Chat With Us” pop-up in the bottom right corner of your screen.
WE ARE SO EXCITED TO SEE YOU ONLINE! Who are you most excited to hear speak? Share in the comments below!
MORE ON THE BLOG
Soft Is Strong: How Taking a Softer Approach Can Have a Powerful Impact on Your Career
NIVEA is leading the charge in challenging the “soft” stereotype.
This post is in paid partnership with Nivea.
Being soft gets a bad rap and is all too often associated with being weak, especially in the workplace. In fact, according to a recent survey conducted by NIVEA, 59% of people view "being soft" as a negative and 49% of people define the word "soft" as being "weak." That’s why NIVEA—a brand that’s been dedicated to giving us all soft, beautifully nourished skin for over 100 years—is on a mission to challenge this negative perception of 'being soft' with their #RethinkSoft campaign. That’s right, in partnership with Kindness.org, NIVEA is destigmatizing softness.
At our annual LA 2020 conference, we sat down with successful women who, like NIVEA, are challenging the negative perception of soft and celebrating its power. During the Soft Is Strong panel powered by NIVEA, our founder, Jaclyn Johnson, chatted with Noor Tagouri, renowned journalist, activist, and motivational speaker, Jaclyn Lindsey, co-founder and CEO of Kindness.org, Adrienne Bosh, activist, CEO, entrepreneur, and philanthropist, and Gina Ybarra, creator of Hunt for Styles, about how softness has had positive, long-lasting impacts on their careers.
Spoiler alert: The conversation was just as enlightening as it was entertaining, so be sure to scroll on for all the most memorable moments from the conversation. Trust us, you’re going to want to commit these mic-drop quotes to memory.
Soft Is Strong: How Taking a Softer Approach Can Be Positive and Have a Powerful Impact on Your Career—Powered by Nivea
Panelists:
Noor Tagouri | Rethink Soft Storyteller, Journalist, Touring Speaker and Entrepreneur
Jaclyn Lindsey | Co-Founder & CEO, Kindness.org
Adrienne Bosh | CEO, Activist, Philanthropist, & Entrepreneur
Gina Ybarra | Content Creator, Hunt for Styles
Moderator:
Jaclyn Johnson | Founder & CEO, Create & Cultivate
On leading with kindness…
“When you are leading in a kind capacity, you are more respected. There is an effect on employee engagement and wellbeing when you lead with kindness.” - Jaclyn Lindsey
On positivity on social media…
“I like to share positivity and good energy because I believe it comes back to us.” - Adrienne Bosh
On navigating negativity on social media…
“I see the negative comments as a positive thing.” - Gina Ybarra
“It’s about understanding that there is another person on the other end of the screen.” - Noor Tagouri
“We have to learn how to lean into compassion.” - Noor Tagouri
On not letting negativity in…
“What people say about you is none of your business.” - Noor Tagouri
“Our opinions do not define other people.” - Noor Tagouri
On being vulnerable on social media…
“I like to share vulnerable, tough moments because I think, to inspire people, they need to be able to see themselves in your pain to see themselves in your success.” - Adrienne Bosh
On taking a soft approach in the boardroom…
“I’ve had to let many people go over my career. I was encouraged to show no compassion. It was awful for me. I told my HR department that I won’t do this anymore, and I need to do this with softness and compassion.” - Jaclyn Lindsey
On strength…
“Use what makes you vulnerable as your strength” - Noor Tagouri
On a strength that’s seen as a weakness…
“I am extremely patient and my blood runs slow. People think it's a bad thing, but I just try to think before I talk so I don’t hurt anyone.” - Gina Ybarra
On the power of storytelling…
“Different people see themselves in my story, and I am able to soften their hearts by being myself” - Noor Tagouri
On adding softness to the world...
“We have to frame softness into an image of strength.” - Noor Tagouri
Learn more about the Nivea Rethink Soft campaign and shop their popular product categories across Nivea Body Care, Creme, Lip, and Body Wash products.
Photography: Smith House Photo
2020 Vision: How 4 Women Are Approaching Wellness in the New Decade
Self-care isn’t just a buzz word.
This post is in paid partnership with iHerb.
It’s hard to believe that a decade ago, Google search interest in “self-care” was at its lowest. Now, the most popular buzz word of 2019 is feeling, well, a little burnt out. Ironic, isn’t it? But just because the word is a little overused, doesn’t mean the physical act of it is. In fact, self-care has largely contributed to the wellness market boom which is now valued at a whopping $4.2 trillion, having grown 12.8% in the last two years. And it’s not just outside of work either. The global corporate wellness market is also estimated to reach $66 billion in 2022 because news flash: healthier workers are more productive. Who knew?
Thanks to more people choosing to pursue activities that promote physical and mental well-being, self-care is now being seen as a form of necessary healthcare and not a selfish behavior as it was once viewed in the past. After all, if you don’t put your oxygen mask on first, you can’t help others.
But it’s not always easy to find the time and wellness can be expensive. iHerb understands the challenges that come with navigating the winding road of wellness. That’s why they provide wellness solutions for all the key aspects of your life, including supplements and vitamins, sports nutrition, herbs and homeopathy, and self-care essentials like skincare and body care, at prices we can all afford.
We partnered with iHerb for our 2020 Vision panel at the recent Los Angeles Conference and asked four women—Britney Vest, Dr. Deepika Chopra, Lauren Kleban, and Kirbie Johnson—to share their thoughts on wellness in the new decade.
Read on to hear some major realness from the conversation and be sure to comment below to share your thoughts on wellness in 2020, too.
2020 Vision: A Conversation on Wellness in the New Decade Powered by iHERB
On body positivity…
“For me, body positivity is truly learning to love yourself every day exactly as you are in this moment” - Britney Vest
“The movement has really blown up, but there is still so much to be done.” - Britney Vest
On weight loss and body positivity...
“They can exist together, it is not a bad thing to want to improve and want to change.” - Britney Vest
On work as self-care…
“Work, for me, is self-care. It makes me feel valued and valuable.” - Kirbie Johnson
On taking work home...
“You're devaluing yourself because you are only paid to work from 9 to 5.” - Kirbie Johnson
On change in the beauty industry...
“We’re switching from, ‘You need this to look beautiful,’ to, ‘This will make you feel good or will help someone in need.’” - Kirbie Johnson
On partnering with brands authentically...
“No matter what it is, I typically only work with brands that I already have in my home that I am already using that I am authentically connected to.” - Britney Vest
On wellness on social media…
“Being able to celebrate yourself on social media is so important.” - Britney Vest
On improving…
“Remember: It is not a bad thing to want to improve yourself and want to change.” - Britney Vest
On not taking on too much...
“The way you can achieve wellness is by realizing that you can’t do everything at once.” - Dr. Deepika Chopra
On being an optimist…
“Being an optimist doesn’t mean skipping around fields or always having a perfect day, it’s about being someone that sees setbacks as temporary and knowing you have the power to overcome them.” - Dr. Deepika Chopra
On mental health…
“I learned very quickly to keep blinders on—don’t be in a position where you compare yourself to others.” - Lauren Kleban
“We have our physical health and our mental health to take care of. It's what makes us all human.” - Dr. Deepika Chopra
"Be That Shoulder to Lean on for the Next Woman" and More Empowering Moments From Our LA 2020 Conference
Mic-drop moments courtesy of Jessica Alba, Eva Mendes, Lauren Conrad, and more.
On February 22nd, we brought our biggest conference of the year to our hometown, Los Angeles. Attendees were armed with their boss babe energy and ready to be inspired by all the panels, keynote, and pop-ups that rocked our socks off. Over a thousand amazing women (and a few men) joined us at the transformed Rolling Greens Nursery downtown for all the mic-drop moments.
We learned from the greatest about everything from how to build billion-dollar businesses (yes, with a capital B) to the future of the wellness industry to what true inclusivity in the boardroom looks like, and so much more. Between hearing from our heroes (hello, Jessica Simpson, Eva Mendes, and Jessica Alba), eating delicious food, sipping on oat milk lattes, shopping the pop-up market, and, of course, snapping the most Instagram-worthy photos, the day was certainly one to remember.
If you missed this one, don’t stress, we captured it all for you. Read on for all the inspirational moments and quotes worth adding to your vision board.
Morning Keynote: On Building a Billion-Dollar Business With Jessica Simpson
Panelists:
Jessica Simpson | Author, Entertainer, and Entrepreneur
Moderator:
Jaclyn Johnson | CEO and Founder, Create & Cultivate
On making mistakes…
"We are all figuring it out and that’s okay—figuring it out is the fun part. It is through the mistakes that we can find the leader within us."
On asking for help...
"It’s important to put ego aside and look to someone who can help guide you who’s really passionate about what they do."
On being generous with compliments...
"I know how good a compliment feels—it can really change your day."
On designing for women of all sizes…
"I don’t ever want to exclude a customer. I’ve been every size there is, and in those moments, I felt I deserved a nice outfit."
On leading a team...
"I have a team of just eight women, and these ladies are all so unique and effortlessly themselves, and in every approval meeting, everyone leaves their ego at the door."
"I don’t look at myself as the boss. In so many ways, they teach me."
On wearing heels...
"The taller I feel, the more confident I feel."
Mirror Mirror: An In-Depth Dive Into the Ever-Evolving Business of Beauty, Health, and Wellness
Panelists:
Monica Veloz | Content Creator
Stephane Colleu | President and CEO, Dr. Brandt Skincare
Sarah Kieny | Senior Director of Marketing, Not Your Mother’s Haircare
Karilyn Anderson | Vice President, Digital, Bliss
Kiana Reeves | Chief Brand Educator, Foria
Moderator:
Sara Tan | Senior Fashion and Beauty Editor at Bustle
On taking risks…
“Sometimes you lose, but you learn.” - Stephane Colleu
On marketing strategy...
"One of our main focuses this year is to create more of an emotional connection with our customers." - Sarah Kieny
On the next generation of shoppers...
“She wants to know the brands and she wants the brand to know her.” - Karilyn Anderson
On building a brand with purpose…
"If you’re making products that are profoundly impacting people's lives in really deep ways, you’ll be successful." - Kiana Reeves
On partnering with brands...
"I’ve been extremely grateful to work with people and brands who want me to be myself." - Monica Veloz
Secure the Bag: How to Pitch for Profit, Raise Money for Your Business, and Land Six-Figure Deals
Panelists:
Lori Harder | Author, Speaker, Podcast Host, and Founder & CEO
Kosha Shah Eisenberg | Licensing and Ventures, UTA Ventures
Shiza Shahid | Co-Founder, Malala Fund, Our Place, & Now Ventures
Raina Penchansky | Co-Founder & CEO, Digital Brand Architects
Sherry Jhawar | Co-Founder, Blended Strategy Group
Ginger Siegel | North America Small Business Lead, Mastercard International
Moderator:
Bhavagna Bhattiprolu | Vice President, Blended Strategy Group
On networking…
“Everyone has access to a network, there isn't a magical one that others have and you don't, you just have to go out and build it” - Kosha Shah Eisenberg
“Everything in my life has come from cold emailing. My business partner cold emailed me and now we own a business together” - Sherry Jhawar
On finding investors…
“Once the big funds miss out on deals with women, they realize they need to start investing in women and take them more seriously.” - Shiza Shahid
On not having it all figured out...
“Something that has freed me recently, and I wish I knew when I first had this idea, was how little people actually know when they launch their ideas.” - Lori Harder
On failing...
“Failure can come in if you only focus on passion. Because even if you have great passion, you still need to get up every day and do the dishes.” - Ginger Siegel
But Make It Fashion: How to Sell Style and Make a Splash in the Fashion Industry
Panelists:
Anine Bing | Founder & Chief Creative Officer, Anine Bing
Clare Vivier | Founder & CEO, Claire V
Emily Jackson | Founder and Creative Director, IVL Collective/Influencer/Ivory Lane
Rachel Pally | Founder and Designer, Rachel Pally
Denise Vasi | Digital Entrepreneur and Founder, Maed
Lindsay Albanese | Founder & Inventor
Moderator:
Natalie Alcala | Founder, Fashion Mamas
On taking the leap...
“If you know your passion, you can’t fight it. At a certain point, you have to take the leap.” - Clare Vivier
"What’s the worst that can happen? Someone says 'no?' Ask someone else." - Rachel Pally
On building a brand/launching a business...
"You have to have a really good idea and be ready to roll your sleeves up because it’s really fucking hard to build a brand." - Anine Bing
"I just knew that I wanted something that wasn’t out there. I wanted my activewear to be fashion-focused and I didn’t want to compromise." - Emily Jackson
2020 vision…
“I’m constantly reminding myself to enjoy the journey. It’s not always celebrating the shining moments.” - Lindsay Albanese
On self-care…
“Self-care is just as important as that client meeting.” - Denise Vasi
Bossing Up: How to Build a Brand, Market, and Create a Culture That Consumers Love While Making Money
Panelists:
Rachel Curry | Director, Marketing Owned Channels, Volvo
Emily Zwerner | Director, Marketing Communications, OLLY
Dianna Cohen | Founder & CEO, Crown Affair
Kristyn Clark | Director of Brand Communications, Shake Shack
Kim Walls | CEO & Co-Founder, Furtuna Skin
Becca Tilley | Content Creator & Podcast Host, “Scrubbing In”
Colleen Stauffer | Global Business & Creator Marketing, Pinterest
Moderator:
Ali Grant | Founder, Be Social Group
On overcoming the fear of asking for help…
“Ask for help. There are so many people in the industry that seem intimidating, but if you ask for help, they are so willing to give it to you. Don’t be scared to ask for help” - Becca Tilley
On trusting in your own abilities…
“I’ve realized how important it is to trust in your own abilities. You realize no one really knows what they're doing, so when you get comfortable with your skills and start trusting yourself it changes the game.” - Kristyn Clark
On building a brand with purpose…
“Things happen when you know you have an idea you are passionate about.” - Dianna Cohen
On when you feel like a boss…
“When my team gets recognized, I feel like a boss. When the credit goes to them, it makes me feel so good.” - Rachel Curry
On launching Olly in a crowded market…
“Yeah, the category is saturated, but there had been no change. It was a market that was ripe for disruption.” - Emily Zwerner
On transparency…
“Transparency really means having standards and defining standards so you can communicate it in a way that people get immersed in it.” - Kim Walls
On telling your story…
“Tell your origin story. That’s really important when building a brand. It makes it really human and brings the human element to the brand.” - Colleen Stauffer
Triple Threat: Meet the Multi-Hyphenate Moguls Making It Happen
Panelists:
Keltie Knight | ET Correspondent & Co-Creator LadyGang Podcast
Stassi Schroeder | New York Times Bestselling Author, Reality TV Star, & Podcast Host
Gabi Gregg | Body-Positive Designer & Influencer
Mamrie Hart | Comedian, Author, & Co-Host This Might Get Weird Podcast
Rachel Parcell | Fashion Blogger & Designer, Pink Peonies
Alyson Stoner | Actress, Dancer, and Podcast Host, Simplexity
Katrina Scott | Co-Founder, Tone It Up
Moderator:
Reesa Lake | Executive Vice President of Brand Partnerships, Digital Brand Architects
On choosing a multi-hyphen career path…
"A hobby isn’t a hustle, they’re not the same thing." - Keltie Knight
On being patient…
“The glamorous moment is at the end. Don’t feel bad that it will take a long time to get anything made.” Mamrie Hart
On building a team…
"I love to do everything myself, but that is one of the biggest weaknesses of an entrepreneur." - Katrina Scott
“Network, put yourself out there, connect with people. You can’t do it alone, you need to utilize incredibly talented people to get to the next level." - Rachel Parcell
On navigating self-doubt…
“It takes time and patience to make money.” - Stassi Schroeder
On simplexity…
“It was about creating a middle ground. To give a microphone to people doing the real work, I wanted to be able to shift the attention to greater issues.” - Alyson Stoner
On building a community-first brand…
"If you’re looking to be the next Instagram influencer, creating your vision first and letting people get to know you, and launching your product much later, is the best way to go." - Gabi Gregg
Soft Is Strong: How Taking a Softer Approach Can Be Positive and Have a Powerful Impact on Your Career—Powered by Nivea
Panelists:
Noor Tagouri | Rethink Soft Storyteller, Journalist, Touring Speaker and Entrepreneur
Jaclyn Lindsey | Co-Founder & CEO, Kindness.org
Adrienne Bosh | CEO, Activist, Philanthropist, & Entrepreneur
Gina Ybarra | Content Creator, Hunt for Styles
Moderator:
Jaclyn Johnson | Founder & CEO, Create & Cultivate
On leading with kindness…
“When you are leading in a kind capacity, you are more respected. There is an effect on employee engagement and wellbeing when you lead with kindness.” - Jaclyn Lindsey
On positivity on social media…
“I like to share positivity and good energy because I believe it comes back to us.” - Adrienne Bosh
On a strength that is seen as a weakness…
“I am extremely patient and my blood runs slow. People think it's a bad thing, but I just try to think before I talk so I don’t hurt anyone.” - Gina Ybarra
On the future of media…
“Media shapes the way we view people, culture, and society. Because of this, we have a huge responsibility.” - Noor Tagouri
OLLY Office Hours With Antoni Porowski
Panelist:
Antoni Porowski | TV Personality, Actor, Author, and Home Cook
Moderator:
Kirbie Johnson | Reporter and Co-Host, Gloss Angeles Podcast
On pursuing your passion...
"Even if you don’t believe in yourself, know what you’re interested in."
"Work is important but our lives are so fucking short. You’ve got to be passionate about it."
On organically partnering with OLLY…
“We were heading to Tokyo to film Queer Eye and I picked up a sample of the OLLY Sleep gummies because I’m a terrible plane sleeper, and I posted an Instagram story and they ended up contacting me about it because that’s how social media works.”
On meditating each day…
“It’s a little moment with myself where I try to get centered. Five minutes are better than no minutes.”
On social media…
“When you put yourself out there, that part of you is no longer yours. But at the same time, people who are watching want you to be organic.”
On mental health…
“I think pursuing mental health is just connecting with other people and having an empathetic approach.”
My 2020 vision is ...
“Taking what I’ve learned from Queer Eye, in that being of service to others is what my purpose is and trying to implement that in my personal life, working life and making sure that 90% of what I do has meaning and that I’m contributing to the world.”
2020 Vision: A Conversation on Wellness in the New Decade, Powered by iHERB
Panelists:
Britney Vest | Founder, Fitty Britttty, and Co-Founder, Confident Collective
Dr. Deepika Chopra | Optimism Doctor, Happiness Researcher, and Founder, Things Are Looking Up
Lauren Kleban | Founder and CEO, LEKfitKirbie Johnson | Reporter, Producer, & Podcast Co-Host, Gloss Angeles
Kirbie Johnson | Reporter and Co-Host, Gloss Angeles Podcast
Moderator:
Suzanne Hall | Co-Founder and Editor in Chief, The Chalkboard
On body positivity…
“For me, body positivity is truly learning to love yourself every day exactly as you are in this moment” - Britney Vest
On taking work home...
“You're devaluing yourself because you are only paid to work from 9-5.” - Kirbie Johnson
On mental health…
“I learned very quickly to keep blinders on—don’t be in a position where you compare yourself to others.” - Lauren Kleban
On being an optimist…
“Being an optimist doesn’t mean skipping around fields or always having a perfect day, it’s about being someone that sees setbacks as temporary and knowing you have the power to overcome them.” - Dr. Deepika Chopra
Inspired Inclusivity: Creating Cultures and Companies Where Everyone Belongs
Panelists:
Nyma Tang | Beauty Influencer & Inclusivity Advocate
Adrienne Houghton | Singer, Actress, Talk Show Host, Lifestyle Personality, & Entrepreneur
Shahd Batal | Model, YouTube Star, & Influencer
Arnell Armon | YouTuber & Influencer
Sunita V. | Influencer
Moderator:
Randi Bryant | Sista-Intendent, Diversity and Inclusion Strategist
On the future of inclusivity...
"We need to stop taking baby steps. I want to jump, I want to leap. I want to see everyone represented." - Shahd Batal
On having the courage to make your voice heard…
“Anytime that I’ve done something that was genuine, kept it real, that’s when doors would open for me.” - Adrienne Houghton
On representation...
“I think brands really need to look internally and ask, ‘Why haven’t we created these shades? Why are they ashy? And do we have people in boardrooms who can speak up?’” - Nyma Tang
"It definitely helps when you see another person with their confidence and how they represent themself." - Sunita V.
On representation in work culture…
“You’re hiring black influencers but there are no black people on your team. Actually hire us and work with us.” - Arnell Armon
From Side Hustle to CEO: How to Quit Your Day Job and Start Your Biz
Panelists:
Ellyette Gheno | CEO & Founder, BootayBag
Hillary Kerr | Co-Founder & Chief Content Officer, Who What Wear
Marianna Hewitt | Co-Founder, Summer Fridays
Tera Peterson | Esthetician & Co-Founder of NuFACE
Jesse Margolis | Founder, Overheard
Tiffany Paul | Founder & CEO, Slept
Moderator:
Yola Roberts | Host of I Suck at Life Podcast and Senior Contributor, Forbes
On taking risks…
“Taking the risk isn’t always pretty or safe.” - Tiffany Paul
“Don’t sit and ponder too long about what you’ll do, otherwise you’ll never get off the ground.” - Tera Peterson
On raising money...
“When raising money, you should do it slowly—it’s like dating, you have to meet as many people as possible and really get to know who will work for you.” - Marianna Hewitt
On putting in the time…
“You owe it to yourself to make the time for your business and see where it goes.” - Hillary Kerr
On advice for hiring…
“Don’t hire your best friends.” - Ellyette Gheno
On social media saturation…
We are fatigued by all the content we see, but it becomes clearer when it is authentic. -Jesse Margolis
Powerhouse Panel: Meet the Women Shattering the Glass Ceiling and Owning the C-Suite
Panelists:
Suzanne Lerner | Co-Founder & President, Michael Stars
Katie Jackson | Senior Vice President of Corporate Social Responsibility, Jackson Family Wines
Elizabeth Chambers Hammer | Founder & CEO of BIRD Bakery
Daria Burke | CMO, Just Fab
Sona Gasparian | Founder, Persona Cosmetics
Deepica Mutyala | Founder & CEO, Live Tinted
Julie Smolyansky | CEO, Lifeway
Moderator:
Sacha Strebe | Editorial Director, Create & Cultivate
On sending cold DMs…
“You never know who will respond and what it will lead to. That’s how Bobbi Brown became an investor in my company, I just DM’d her.” - Deepica Mutyala
On challenges...
“Every challenge and every lesson is getting you where you’re going.” - Elizabeth Chambers Hammer
On tapping into your community...
“We have ‘Meet the VIP’ events all the time, we bring women into our office all the time and ask them what they want.” - Daria Burke
On self-funding a business…
“We used our savings, we actually had just gotten married and we were saving money for a house, and decided to use that money to launch the business instead.” - Sona Gasparian
On sustainability…
“The reason we do it is because we believe it is the right thing to do.” - Katie Jackson
On building a social conscious brand…
“Think about something you care about, think about something your customers care about, that will be the start of what you can do.” - Suzanne Lerner
On vision for the company…
“The gut is having a moment and there is a party happening in the gut.” - Julie Smolyansky
From Influence to Industry: How These Women Are Turning Their Platforms Into Profit
Panelists:
Tia Mowry | Actress, Chef, Producer, Author, Wife, & Mother
Chriselle Lim | Influencer & Entrepreneur
Heather Dubrow | Performer, Author, Entrepreneur, & Podcast Host, Heather Dubrow's World
Desi Perkins | Digital Content Creator
Jera Foster-Fell | Content Creator
Moderator:
Zuri Hall | Entertainment Reporter, TV Personality, and Actress
On connecting with followers…
“Letting your guard down is when you create magic with your community.” - Jera Foster-Fell
On evolving…
“I don’t like when people say ‘stay in your lane,’ you can be in every lane as long as it’s who you are.” - Heather Dubrow
On where to focus your financial energy…
“Invest your energy and money into the people around you. It’s probably one of the only reasons why I’m still here.” - Chriselle Lim
On staying true to yourself...
“I've never been the person to follow trends, I just stay true to who I am. Everyone is telling you to be a certain way to make money, and I've never bought into that.” - Tia Mowry
“Sharing things that aren't picture perfect is important.” - Desi Perkins
WorkParty Live: Gail Becker, Caulipower Founder & CEO
Talent:
Gail Becker | Founder & CEO, Caulipower
Moderator:
Jaclyn Johnson | Founder and CEO, Create & Cultivate
On raising money…
“Just because you can raise more money doesn’t mean that you should. It’s just going to make you more beholden and tie more constraints on you.”
On hiring...
“One mistake that entrepreneurs often make is that they think they have to know everything. You know what you know and you hire people to fill in the gaps.”
On betting on yourself...
“I took a risk and bet on myself. That’s the hardest part. If you don’t bet on yourself, no one else will.”
On working a side hustle and a 9-5…
“I was working in corporate America and worked my way up to the top of the firn and didn't like the view.”
“I left my job and hired consultants, and basically, I paid them to teach me. I knew enough to hire people who knew more than me.”
On double standards...
“One thing I can assure you is there’s no man standing up and saying, ‘I’m worried about being too pushy’.”
On loyalty…
“Loyalty early on means everything.”
Keynote: Eva Mendes & Greg Scott
Panelists:
Eva Mendes | Actress and Fashion Designer of the Eva Mendes Collection in Partnership With New York & Company
Greg Scott | Chief Executive Officer, RTW Retailwinds Inc.
Moderator:
Sacha Strebe | Editorial Director, Create & Cultivate
On career dreams...
“My dream wasn't to be an actress or a designer but to be financially independent.” - Eva Mendes
On failing…
“I don’t believe in failed businesses. When a project isn’t successful, that’s when I learn the most” - Eva Mendes
On affordability...
“I grew up here in L.A., very, very lower-middle-class, and that’s still in me. I’m not a spender, I look at price. I will always be that girl, and I like that about myself.” - Eva Mendes
On finding a niche...
“Do something that you love and do one thing really well. Solve a problem. Don’t make stuff to make stuff, make stuff to solve an everyday issue.” - Greg Scott
“The challenge is to look for something that fills a niche and do it really well. Don't go too wide.” - Greg Scott
On ambition...
"The word ‘ambition’ to me has never been a dirty word. I’m very ambitious but what I am ambitious about changes. It’s always there, it ebbs and flows.” - Eva Mendes
On inclusivity...
"I’ve always thought the fashion industry was a bit archaic in that way. I never understood why there was only one form of beauty." - Eva Mendes
On sustainability...
"In the future, customers will not be buying clothes upon clothes upon clothes." - Greg Scott
Passion, Purpose, & Profit: A Roundtable Conversation on Building Businesses With Love With Lauren Conrad, Hannah Skvarla, & Jessica Alba
Panelists:
Lauren Conrad | Designer, New York Times Best-Selling Author, Philanthropist, & Co-Founder of the Nonprofit The Little Market
Hannah Skvarla | CEO & Co-Founder of the Nonprofit The Little Market
Jessica Alba | Founder, The Honest Company
Moderator:
Jaclyn Johnson | CEO and Founder, Create & Cultivate
On building a team...
"We always look for mission-driven employees. Skill and experience can be learned but attitude and mindset can’t." - Hannah Skvarla
"If you’re really good at your job but you have a bad attitude and you’re not fun to be around the whole office can feel that." - Hannah Skvarla
"Hire someone you'd want to be stuck in an airport with for five hours." - Jessica Alba
On social entrepreneurship...
"If you do care about any social entrepreneurship, it has to be part of your concept from day one." - Jessica Alba
On paying it forward to fellow female founders...
"All you can do is work really really hard to get in a position where you can show kindness to other women." - Lauren Conrad
"Be that shoulder to lean on for the next woman." - Jessica Alba
On being a leader...
"There is no right way. I can tell you I fell on my face many times. I continue to try and learn about how to be a good leader." - Jessica Alba
On opting for a nonprofit business model...
"From day one, we just went after this as a nonprofit. Our main goal was to help women and reach as many as possible." - Lauren Conrad
See more photos from the event!
Photography: Smith House Photo
Get Out Your Planners—Here's What to Expect at Our LA 2020 Conference
It’s going to be our biggest and best yet!
We couldn’t be more thrilled to host the first conference of the new decade in our beautiful home town—LA 2020 is going to be major! With all the excitement that Los Angeles has to offer—the sand, the sun, the glamor—it only made sense that we would bring it back to the city of angels.
For those of you who aren’t familiar with our conferences, they are the diamond in our crown—*Read: the biggest and best events Create & Cultivate has to offer—and we promise LA 2020 will be monumental! We always bring our A-game but this time we’re putting some serious A-list talent on the stage—Jessica Simpson, Eva Mendes, Antoni Porowski, and more!—the pop-ups are poppin’, the VIP lounge is packed with activities and surprises, the networking is next level (this is the city of exchanging business cards after all) and the on-site experiences are Instagram heaven. You don’t want to miss this one!
Read on to discover everything we have in store for this jam-packed day and get your tickets ASAP!
THE NITTY GRITTY
Attendee Happy Hour 2/21
Networking is a huge part of our events and the attendee happy hour is a great time to mix and mingle with your fellow Create & Cultivators over a Pomp & Whimsy gin cocktail (made by female founders in L.A.) before the big day. You will need your badge or confirmation email for entry but if you haven’t received it yet, you can pick it up here.
When: February 21
Time: 6:30 - 8:30pm
Location: Second Home
Address: 1370 N St Andrews Pl, Los Angeles, CA 90028
Conference Parking
Our LA 2020 event location doesn’t include on-site parking, however, there are paid lots nearby (see below). We encourage you to take advantage of the city’s incredible public transport or ride-sharing to set yourself up for a day of success.
A few lots nearby include:
1331 E. 6th Street, Los Angeles
Price: $20 max
Distance to venue: 0.6 miles
2001 E. 7th Street, Los Angeles
Price: $9 max
Distance to venue: 0.2 miles
647 Mateo Street
Price: $10 max
Distance to venue: 0.3 miles
LOCATION
Rolling Greens
1005 Mateo Street
Los Angeles, CA, 90021
Registration
If you haven’t received your badge in the mail, please collect it at the attendee happy hour or during check-in on the day of the event, this includes all non-U.S. based attendees too. Please have your government-issued ID with you for access. You will also receive a super cute At-A-Glance notebook, and track 1 or 2 schedule cards with your badge outlining the day ahead. Depending on your lanyard you will be set up for track 1 or track 2—please note you are NOT able to change your track (unless you are a C&C Insider member).
If you’re a VIP, you’ll get some additional swag and opportunities as well, including VIP lounge access and your own beauty bar (see below for more perks)! Concerned you’re going to miss out on one of the panels? Sign up here for an Insider’s membership to get access to all of the panels—yes, both tracks 1 and 2.
Address: Rolling Greens DTLA: 1005 Mateo Street - Los Angeles, CA 90021
Attire
Heads up, Rolling Greens is massive and half of the LA 2020 event is outside (yes, we’re talking all surfaces from concrete to dirt). With so much to see and do, this also means a lot of footwork. So, we suggest wearing your favorite pair of sneakers or comfortable shoes to make sure you feel confident and comfy all day long because this one is jam-packed.
The forecast for Saturday is also looking a little chilly at 62 degrees with a chance of rain, so please come prepared for incumbent weather to ensure your day goes off without a hitch. We recommend bringing a small umbrella or waterproof poncho to keep you dry from any drizzle while you’re waiting in line.
Pump Room
New mom? We have a dedicated pump room located in the greenhouse by the Mastercard Main Stage.
Our events fly by, so we suggest planning ahead. See below for all the amazing activities!
VIP PERKS
We love our VIPs and this time the perks are jam-packed! Take a look below to see what is in store for you:
Access to rest, relax and network at VIP lounge on site
Private bathroom and water fountain (to refill your reusable Pathwater bottle)
Your private beauty bar including:
Glam Squad doing makeup touch-ups all day.
House of Lashes will be applying beautiful lash sets to VIPs all day.
Your exclusive dining experience including:
Breakfast
Donuts provided by Donatsu
Your own Califia coffee station
Smoothies by Bumpin Blends
Yogurt and protein shakes provided by Forager and Bare Naked Granola
Lunch
Cafe Gratitude guacamole and chips, pure kale and sea vegetable salad, whole-macrobiotic bowls, humble Indian curry bowls
Break
Ice Cream Social brought to you by Not Your Mother's Haircare featuring NadaMoo vegan ice cream.
Happy Hour
Shake Shack special Create & Cultivate Custard
Bar
Private bar Ketel One Botanical plus access to Jackson Family Wines and Chandon all-day including.
Your exclusive Programming
Break
4:20-4:50 @ Second Stage
PR 101 session at the second stage with Holly Curtis, Senior Director PR, Blended Strategy Group
First twenty VIPS get a C&C Planner
4:50-5:10 PM @Second Stage
Legal Workshops - Understanding the Capital Raise: Choosing the right investor and the right structure at Second Stage with Emily Yukich, Managing Partner, Fox Rothschild LLP
6:30-7:00 PM @ VIP Lounge
Networking mixer
Swag & Giveaways
Surprise & Delight giveaways throughout the day!
Gift bag with goodies from our partners and friends worth more than $400
C&C INSIDERS’ PERKS
Our Insiders’ members get a ton of on-site perks and Los Angeles is no exception. Not an insider yet? Well, don’t miss out—you can sign up here and pick up your membership kit at the Insiders pop-up in the showroom. As an Insider, you will get access to all of the panels and keynotes, yes that’s Track 1 and Track 2.
C&C Insider Perks:
Skipping the line
Front-of-line access at the Attendee Happy Hour
Front-of-line for registration and first in to snag those IG moments
Front-of-line for the beauty bar in GA and VIP
Front-of-line at our Illusion IG moment
Seating
You’ll have priority seating at the Mastercard main stage and second stage (yup, that means front row, always).
Meet & Greet
MC Main Stage 8:30-9:00 AM
Jessica Simpson book signing
Olly Pop-up booth 12:30-1:00 PM
Antoni Porowski meet & greet
MC Main Stage 4:50-5:10
Insider Meet & Greet with Adrienne Bosh, Heather Dubrow, and Jaclyn Johnson
Swag
Stop by the Insider booth for your brand new keychain
Swing by the #ShopCreateCultivate pop-up for a free gift with special personalization. Insider’s get 10% off all pre-sale items purchased on site. You’ll have to visit the pop-up to find out what our next product line is—shhhh!!!
Skipped a panel to explore the pop-ups and activations? Insiders get access to all the panel footage after the event on your C&C Insiders dashboard.
SCHEDULE
Want the full lineup? Check out the play-by-play schedule to map out your big day. It’s going to be huge so we recommend getting a head start on planning out your day now.
RSVP-ONLY EVENT
Adobe Workshop: Up to Speed: Time-Saving Tricks for Video Editing in Premiere Pro
Where: Mastercard Main Stage
Time: 4:20 PM - 4:50 PM
Even the most established video editors are forever looking for hacks to get to export faster. In this workshop, social media influencer and Adobe brand ambassador, Amber Torrealba, will show easy ways to significantly speed up Premiere Pro workflows without sacrificing any quality—and even adding some!—with professional color, audio, graphics, and social-specific specs in a matter of clicks.
Don’t miss this exclusive Adobe Workshop to get the latest tips, and tricks on Adobe Premiere Rush discover new features and learn how to take your videos to the next level. This is an RSVP-only event so make sure you sign up below to guarantee your seat. It’s time to wow your followers on social media.
Pop-Up Market
Grab your C&C swag at the Insiders’ pop-up. It’s not too late! You can also sign up here if you aren’t a member yet. See all of the benefits of a membership at the top of this post.
Everyone’s favorite carbonated, sugar-free soda will be passed out at the Lacroix pop-up along with colorful, branded swag.
Sample the best-selling gummy vitamins and learn more about their benefits from deeper sleep to vibrant skin. Be sure to snap a pic in their cool “California Dreaming” photo moment and post it to social for an exclusive 1:1 tarot card reading at their pop-up.
Get a professional IG moment at the PicMonkey pop-up and receive the edits in real-time along with a cute PicMonkey template. You won’t be leaving empty-handed either—grab some PicMonkey swag before your next panel!
Volvo
As the official auto partner of LA 2020, Volvo is bringing their A-game. Their stunning floral installation makes the perfect photo moment and while you’re there, write your intention on their 2020 Volvo XE40 car. Yes, you heard right. Grab and pen and write your 2020 vision directly onto their brand new car. Fun, right?
Get your intention latte bracelets with every coffee and snap a photo in front of their living plant wall while you’re at it. They are also serving cold brew coffee in the food hall. Grab-n-go their dairy-free milk with your morning coffee.
Snap a photo in front of the “Lookin’ Like a Snack” mural and satisfy your hunger at their sampling station where they’re serving a delicious range of healthy, GMO, and gluten-free crackers.
Need a Lift? Join NuFACE, the leader in Microcurrent Skincare™ for micro-treatments and special offers at the Mobile Lifting Lounge ™ (it’s inside the cool metallic silver airstream).
Show your true colors and snap a selfie at the Brahmin bright wall of handbags. Experience the quality of these beautiful accessories for the modern woman and purchase your favorite arm candy in their pop-up, too.
Have a sweet tooth but trying to #breakupwithsugar? Stop by Lily’s sweets to try out their new products, chocolate bars, and chocolate-covered caramels that taste delicious without the sugar! All attendees will receive Lily’s chocolate in their gift bag too.
In the mood to do a little shopping? Stop by the Michael Stars’ pop-up to browse the stunning range from their latest collection.
Discover why it’s a strength to “Think Soft” at Nivea’s pop-up where there will be major photo moments (we’re talking a sequin shower), hand massages with their cult-favorite moisturizers, an interactive mural, and loads of product sampling. You don’t want to miss this one!
One of our favorite skincare lines is launching their new vitamin C product at LA 2020 so head on over to their pop-up for free product sampling and see why everyone is raving about Bliss. Snap a photo in front of their orange tree and snack on an orange-flavored custom macaroon while you’re there. Also, anyone who posts a pic on Instagram and follows Bliss on TIKTOK will get a full-sized Bliss product.
Step inside this stunning real-life greenhouse and sample a wide range of the Not Your Mother’s haircare line. Then get social and snap a pic at their stunning floral photo moment.
Don’t miss out on experiencing the brand new microdermabrasion cream at the Dr. Brandt pop-up. And, if you post on social media and tag @drbrandt with the hashtag #sayIloveyou they will make a donation to their Dr. Brandt Foundation dedicated to mental health well-being.
See first-hand why Jessica Simpson has built a billion-dollar-a-year business out of this best-selling line. Experience the collection and buy your favorite pieces, too.
Sample this delicious gluten-free pizza base and chicken tenders all day and taste why Caulipower is on track to generate $100m in revenue this year.
Design a bedtime ritual that works with curated sleep essentials from SLEPT. Get a FREE crystal-infused bath bomb when you share your @thesleptlife selfie from the pop-up.
Want a free pair of shoes? Head to the JustFab pop-up for a major surprise-and-delight moment. Pick a line labeled one to three, check behind the door, and walk away with a new pair of shoes. Easy!
Discover why this Kefir is being called “the champagne of dairy” with their delicious smoothies with toppings being served all day.
ONE
Experience their tropical set up and lounge area while you snack on their delicious protein bars being served all day.
Start a new ritual for your hair—yes, your hair—and experience this innovative range of combs, brushes, towels, and oils. Buy on-site and have your order shipped directly to your house. Be sure to pick up their unique Crown Affair stickers too.
This family-owned vineyard is renowned for its delicious wines from the beautiful Sonoma region. Head to their pop-up trailer for wine sampling all day.
Between never-ending emails and meetings, there’s no such thing as a 9-to-5 gig. iHerb | Love Letter is all about helping you find the balance you need to inspire #badassboss vibes in your life. So head over to their pop-up to sample some of their natural wellness products and self-care essentials.
Hear Eva Mendes talk through her designs on stage as our keynote speaker, then head over to the New York & Company pop-up to see them first hand (and purchase them too). Take a photo on their stunning floral bench while you wait for friends to browse the Eva Mendes collection, too.
Head to the Facebook Messenger Small Biz Studio to chat with their experts on how to use FB messenger for your business.
Loved our office stationery collection? Then swing by the Shop Create & Cultivate pop-up to get a sneak peek at our brand new product collection and shop the pre-sale before anyone else—shhh!
If you missed out on buying the stationery collection online or in-store, then head to the Acco pop-up to see the line. There will be Shop Create & Cultivate collection giveaways too. Simple post a photo in the booth and tag @shopcreatecultivate for a free Clip Folio.
The Little Market is a nonprofit fair trade shop featuring ethically sourced, artisan-made products. Head over to experience this feel-good product line. They’ll be doing Create and Cultivate-inspired candle customizations with the purchase of any candle (only while supplies last) and gifting a mini bouquet to the first 40 Create & Cultivate attendees who make a purchase from The Little Market pop-up. Then be sure to hear Lauren Conrad and her co-founder Hannah Skvarla joined by Jessica Alba as our final keynote speaking about their passion for building a business with purpose.
Honest Beauty will be on-site offering makeup application of their brand new Lit Powder Blush at their pop-up. This gorgeous, pearl-infused powder makes for a blush and highlighter in one to give bold, blendable payoff and a lit-from-within golden glow. Snap an Insta at their pop-up after you get your glow on! End the night with Founder, Jessica Alba, alongside The Little Market's Lauren Conrad and Hannah Skvarla for a roundtable discussion on Passion, Purpose, & Profit.
Did you know you can use Pinterest to help with all your small business needs? Find out how by speaking with the Pinterest team at their pop-up. We guarantee you’ll leave feeling inspired and ready to pin your next business idea.
Computer at 5% battery? Need some sun on a rooftop with DTLA views? Check out The Maxwell (1019 E 4th Place, LA) on Friday, February 21 before the Create & Cultivate conference kicks off! WeWork is offering a complimentary hot desk membership for 1 day at their premier location.
To Redeem:
Visit we.co/maxwellhotdesk and enter promo code WWHD51395*
*Code must be redeemed by February 29 and once you sign up, membership is valid through February 29. Membership will automatically renew on March 1 with a charge of $420/month, unless canceled prior to that date.
FOOD & BEVERAGE
BREAKFAST
This is your time to supercharge before the big day ahead with nutrition-packed smoothies provided by Bumpin Blends and yummy yogurt parfaits from Forager Project. Enjoy hot coffee with dairy-free milk by Califia Farms.
LUNCH
All GA’s will be feasting on Urban Remedy macro bowls and vegan Caesar salads. Yes, please!
BREAK
Ice Cream Social provided by Not Your Mothers
Get your hands on Nadamoo’s delicious non-dairy and organic ice cream thanks to Not Your Mother’s Haircare. To celebrate the Not Your Mother’s new haircare collection, they teamed up with Nadamoo to create delicious ice creams topped with the natural ingredients inspired by the line. Grab a honey-flavored or matcha topped ice-cream with the matching sample of the new haircare product. Cute right? Don’t miss out.
BEVERAGES
Make sure you stay hydrated with Health-ade Kombucha, ROAR, and Pathwater served all day.
Enjoy coffee all day at the Califia bar located in the showroom pop-up area with comfortable lounges and chairs provided by Witty Rentals.
HAPPY HOUR
After a long day of panels, pop-ups, and networking it’s time to refuel. Finish up the day with the famous vegan burgers from Beyond Meat. The sparkling wine and low-cal cocktails will also be flowing at happy hour, provided by our friends at Ketel One Botanical and Chandon.
ALLERGIES?
We try our best to accommodate but we recommend that you BYO lunch at the conference if you have food allergies.
GIFT BAGS
We know you want ‘em! Get your shoulder ready for gift bags filled with goodies from some of your favorite. Please note, gift bags are only available upon exit. Pick them up at registration on the first floor (where you checked in at the beginning of the day) in exchange for your badge. Please keep in mind, if you have to jet off early and want to collect your bag on the way out, you’ll also be forfeiting your right to come back in.
Other Need to Knows
There are no charging stations on-site so please come prepared with a fully charged phone or a mophie with extra juice to be set up for success all day.
Handicapped accessible parking is located at the front in Bay 3.
Need Help?
If you need assistance throughout the day or have accessibility needs, then we’re only too happy to accommodate. Please email carol@createculitvate.com with any special needs that you have on-site ahead of time so we can assist with any additional needs before the event. On the day, lookout for the friendly faces wearing light purple jogger sets with our LA 2020 logo on them around the event and they’ll be happy to help!
Get prepped ahead of next weekend’s conference and stay tuned for updates by following along on our social at @createcultivate and use the hashtag #createcultivatela to keep in touch!
WE ARE SO EXCITED TO SEE YOU IN LA! Who are you most excited to see? Share in the comments below!
I Want Your Job: Dyson's Marketing Director on the Power of Interning to Launch Your Career
You’ll want to write this down.
Photo: Courtesy of Create & Cultivate
Marketing. It’s a word we’ve all become familiar with but what does the job entail exactly? For many of us, the concept can seem ambiguous, but in short, marketing is really all about storytelling. Just ask category director of personal care at Dyson, Caitlin Murtha. Her career trajectory from intern to dream job is inspiring and proves that hard work, commitment, and grit are traits you can always count on to get there. After speaking with her for this story, we can say with honestly, I want your job.
Ahead, Murtha shares the importance of internships, how she scored the gig at Dyson, what their marketing secret sauce is, and advice for other young professionals who want her job too. Grab your notepad because you’ll want to write these down.
Describe your career journey—how did you get your foot in the door and land where you are today?
I received my college degree in marketing and always knew I wanted to pursue it as a career. I did several internships while in college, which were all very different such as working at Chanel (RTW), Women’s Wear Daily, and Estee Lauder (BeautyBank). I knew the importance of interning, getting that experience prior to graduating, but equally using those experiences to help guide me and give me a better understanding as to what marketing was.
My first job was in retail working at Macy’s doing their events. After a couple of years, I moved to New York City to work at Bath & Body Works on their Public Relations team. While I loved the pace of that job, I knew I wanted to do more marketing, particularly around beauty. An internship opportunity came up at Coty working on the new Beyoncé Heat fragrance. While it was a huge risk going from being fully employed to doing another internship, I felt it was the right thing to do for my career and ultimately help reach my goals.
I worked at Coty for a few years, moving from the U.S. brand management team to the Calvin Klein global marketing team. I progressed in my career while at Coty, helping to launch the CK One Color line and then eventually moving over to the fragrance side of the business. A move to Chicago afforded me the opportunity to work for a smaller beauty company for a couple years, which eventually led me to Dyson. Ironically, I had been following Dyson for a couple years as I was intrigued by the company as much as I was about their products and technology.
I didn’t want to pigeon hole myself too much by continuing to work in beauty and felt it was important to gain more experience outside of the industry. So I took a leap of faith by accepting a job at Dyson looking after the Environmental Control (purifiers, fans, heaters) products, but ironically was soon tapped to head up the personal-care category. It was a nice way of telling me that I belonged in beauty.
Dyson is such a respected name in the personal-care category, with high-tech beauty tools loved by many. When a new technology is released, what’s the process you and your team follow to market it effectively?
The beauty about working at an organization such as Dyson is that the technology and products really speak for themselves. Every product launch is unique in its own right and may be approached differently depending on the overall objective of the launch and the audience we are trying to reach. However, there are a few critical pieces we try to follow:
1) Having the right technology and offering for the consumer that truly solves a problem.
2) Continuous testing and research pre- and post-launch.
3) Work hand-in-hand with our cross-functional team members—it takes a village!
We work well in advance of a launch to really understand the technology, the problems it solves, why it’s different (and better) and identifying what the white space opportunity is.
Photo: Courtesy of Create & Cultivate
Social media has changed marketing so much these last few years. Can you share a time you’ve pivoted your strategy to adapt to a new feature, algorithm, etc.?
We always try to stay abreast of the newest technology within social platforms as it is a great way to engage with shoppers and our owners. As their moods and interest evolve with the technology, we need to be ready with the right message to the right person at the right time and being on top of trends and technology allows us to do that.
What advice would you give to young professionals trying to break into the marketing industry?
Don’t be afraid to take risks. It’s okay to fail, as long as you learn from it and keep moving. And don’t be afraid to work hard and ask questions especially early on in your career. I learned so much about marketing in my first few years of my professional career (and still am) by asking questions, getting my hands dirty to really understand the foundation of a business, how it works, etc.
What’s a marketing initiative you’ve worked on recently that you’re particularly proud of?
We recently launched a campaign refresh of our SupersonicTMhair dryer, which was the first technology in our personal care category. It’s a big moment for Dyson because the campaign features a variety of models, influencers and real women with various hair types and needs that are relatable. This most recent launch stemmed from James Dyson’s desire to enable the Dyson SupersonicTMhair dryer to style better, while continuing to protect hair from extreme heat damage—irrespective to whether your hair is straight, wavy, curly or coily. It’s been exciting to see this come to life.
Photo: Courtesy of Create & Cultivate
Where do you go to get inspiration?
Inspiration comes from a variety of places and while that differs for everyone, based on the types of things I am interested in, I always look outside the industry I play in. Look at the world around you and what impacts you. That can come from magazines, social media, music, books, friends, and family.
Can you share one woman who paved the way for you to be where you are today?
My mother is the one woman that has paved the way for me to be where I am today. She had a successful 40+ year career in the beauty industry and has taught me so much both personally and professionally having raised two children as a single mother. I can confidentially say I would not be where I am today without her.
What’s the best piece of advice you’ve ever been given?
Focus on empathy and perspective as it allows you to see the big picture and understand decisions from all perspectives.
Up Next: 17 Small Home Office Mistakes to Avoid, According to 7 Interior Designers.
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We Take Self-Care Seriously—How the C&C Team Relax and Unwind After a Long Day
This story is in paid partnership with Diageo.
Progress over perfection. Ever heard of it? At Create & Cultivate, it’s one of the mottos we live by. In fact, we take it so seriously, that we even have it painted on the office kitchen wall. Whether it’s personal or professional, big or small, we believe the lessons lie in the journey, not the destination. While we love dreaming big and thinking of the full picture, we make sure to celebrate the little milestones along the way too because true success is the sum of all your small efforts, right?
As opportunities, responsibilities, expectations, and commitments stack up, so do our to-do lists. But that doesn’t mean we don’t love the hustle. Of course, we do. Just make the time to pause at each step so you don’t stretch yourself too thin. And there’s a myriad of ways you can do that. Our favorite? Celebrating the wins along the way by taking time for self-care such as applying a clay face mask, taking a bath, reading a book, or our personal favorite, cracking open a Smirnoff Spiked Sparkling Seltzer.
Because taking time out to relax and unwind—and getting in those eight hours of sleep a night—should be just as important as those to-do’s like creating a P&L or sending that client email. So, to help you get there, we tapped the shoulders of our very own hustlers, the team C&C, to ask how they unwind after a jam-packed day. C&C team pro tip: swap your glass of red for a low-cal alternative like our favorite Smirnoff Spiked Sparkling Seltzer for a guilt-free nightcap. For more pro tips and tricks, follow along to see how our team does self-care and be sure to scroll down to the end to make our exclusive drink recipes and say cheers to yourself for getting through another day!
Danielle Boyce, Graphic Design Intern
“I work two part-time jobs and have two side hustles so I never feel like I have an ‘end of the day.’ I have made boundaries like I can't work or use my laptop after I shower and do my skincare routine. I try and unplug at least half an hour before I go to sleep. But, I usually listen to a podcast or call my friends living in San Francisco for the summer. I like recapping my day with my favorite people, it always puts me in a good mood for the morning.”
Alyssa Sage, Marketing Manager
“How do I unwind? With a bubble bath and my fave book, wine, and candles.”
Nicole Povey, Coordinator
“After a long day, I love to wind down with a glass of Pinot Grigio and some bad reality T.V. If I’m not feeling the electronics, painting is my go-to for winding down and resetting.”
Dana Saperstein, Senior Event Producer
“I unwind after a long day by cooking. Cooking allows me guidelines that I can follow so I don't have to think too much. Chopping is like my meditation. I can zone out. It also provides a little bit of excitement because you never know how it's going to turn out!”
Dre Reyes , Senior Marketing Associate
"I like to unwind by cleansing my face, putting on a face mask and enjoying a glass of wine while I lounge on the couch in my comfy robe. To me, this is the ultimate form of self-care.”
Sacha Strebe, Editorial Director
“For me, unwinding is all about a long, hot, salt bath. There’s nothing quite like it for soothing aching bones, muscles, and to allow some time for your brain to digest the day, detach from the to-do list, and quietly meditate without screens or distractions. I just read that 1kg of pink Himalayan salt (has to be food grade) in a bath is a powerful detoxifier because it extracts the toxins out of your skin and tissues. It’s akin to soaking in an ocean of energy. The process is called dermal absorption because your skin soaks up the minerals from the water including calcium, copper, iodine, iron, magnesium, zinc and more. So, I’m hitting up my Amazon Prime account and having a few bags of salt delivered stat.”
Kylie Tansey, VP Sales
“My fiancé and I are learning to cook together. Cooking always seemed like a chore to us. Now that we have become a little more comfortable in the kitchen, it has become a way that we relax and catch up with each other after a long day. Cheesy as it sounds, I find that having something as simple as time together to look forward to at the end of the day makes even the hardest of days feel more joyful.”
Spice up your nightly self-care ritual with one of our favorite Smirnoff Spiked Sparkling Seltzer recipes below!
Spiked Piña Colada
Ingredients:
1 can of Piña Colada Smirnoff Spiked Sparkling Seltzer
1 oz. coconut cream
6 oz. fresh pineapple juice
1 cup of crushed ice
Directions: Combine all ingredients then blend until smooth. Add a fun toothpick umbrella and a slice of pineapple for optimal vacation vibes.
Raspberry Frozé
Ingredients:
1 can of Raspberry Rosé Smirnoff Spiked Sparkling Seltzer
1 oz. lemon juice
3½ ounces strawberry syrup
1 cup of crushed ice
Directions: Combine all ingredients then blend until smooth. Place blender container in the freezer for approximately 30 minutes for the best consistency.
Five Glo Getter Looks From Our NYC Conference
Shine on.
At Create & Cultivate, we believe glowing happens from the inside, out. For us, it’s less about physical attributes and more about your inner charm. We’ve all been privy to the light someone brings when they enter a room with confidence. Now that’s a glow we can get behind. But how does someone tap into that fountain of assurance? Well, self-confidence is all about believing in your ability to succeed. Once you begin to nail that, you’ll glow all day long and achieve your goals. ability to succeed.
But there are some smaller steps you can take to ensure you glow with confidence every day and it can be as simple as maintaining a daily self-care ritual that sets you up for success. Taking time to care for your skin is also instrumental because when you feel good in your skin, you naturally exude confidence. Because let’s face it, with all that hustle and hard work, we need to give our minds and bodies the love they deserve.
Setting aside some time to apply your regimen of serums, creams, or oils is a great way to prep yourself for the day ahead and allow you to unwind that night. We are also convinced that healthy skin makes for the ideal canvas to apply your makeup too. And for those who opt out of makeup, your skin care ritual is the key to achieving naturally beautiful skin. So where does that leave you? Looking for the best possible skin care products the market has to offer and hoping for cutting edge, natural ingredients.
Ingredients like squalene. Yup, you heard it right. Squalane. A natural compound you have probably never heard of, but will soon not live without. Squalane is an oil that reacts well with all skin types. Not many oils can say the same. Whether you are acne-prone or embracing mature skin, Squalene will replenish your natural skin barrier and provide it with the moisture it needs. *Que radiant, glowing skin*. Biossance skincare has based its products on the all the magic squalene has to offer. Our favorite? Nylon Beauty Hotlist and Glamour Beauty award winner, Biossance Squalane + Mineral SPF 45. Why just moisturize when you can protect your skin from the sun at the same time?!
You’ve probably heard the words, “look good, feel good” at one point or another. While we adhere to this catchy phrase, we also believe feeling good will inevitably make you look good. So take all the time you can to love yourself, your skin, and your mind. The pay off? Glowing from the inside out.
In the spirit of this message, we captured five of our favorite glo-etter looks from our NYC Conference. Take a look below!
Collaboration Over Competition: How This Company Is Sharing Data to Make Driving Safer for All
We all know we’re stronger together than apart and this company is proving exactly that.
I grew up in a 1980 Volvo Coupe. It was large and in charge with a bold, bright red hue. Fast forward 20 years, and I would do anything to have that car again. Now more so than ever because I’ve learned about Volvo’s positive impact on the auto industry, and the values they’re inspiring all of us to believe in, too.
Volvo is a prime example of how “collaboration over competition” can be put into action for the greater good. We’re partnering with Volvo to share how this philosophy can be applied to every aspect of your life, whether or not you’re behind the driver’s seat.
Volvo Gave Away Their #1 Invention
It’s hard to believe that car safety used to be an afterthought. Now, we have cameras on our rear view mirrors and sensors telling us when we’re getting close to other cars. Driving has never been easier, some would argue, but it wasn’t always that way. Volvo was the first car manufacturer to care deeply about consumer safety. So much so that they “gave away the most important safety device ever invented: the three-point seat belt.” Car safety was forever changed because they believed that the best thing to do was to share their knowledge and collaborate on changing the way we drive today.
Building the Road Ahead—for Women
In March 2019, Volvo announced that they will share research on “crash-test safety with other automakers for free,” roughly 60 years after the three-point seat belts became standard in all cars. They continue to embody this idea of “collaboration over competition,” and are even making strides to specifically protect female car occupants. Volvo’s Project EVA, which stands for Equal Vehicles for All, aims to diversify test dummy sizes and designs, including people outside of average height and weight ranges that fare worse in car crashes. One of the ways Volvo has already addressed this concern is by implementing WHIPS anti-whiplash seat design in 1998 to help women, and especially tall women, be less likely to incur whiplash neck injuries in crashes.
Aiming for Zero
Volvo is not only changing the way all automakers keep their drivers safe, but they’re committing to Vision 2020, the goal being to have no one killed or seriously injured in a new Volvo by 2020. This isn’t a “better than thou” type of commitment, this is a basic priority that they’re giving to every human being. Volvo’s safety experts have identified three ‘gaps to zero’ that they will address to reach Vision 2020: speeding, intoxication, and distraction. Volvo will be limiting the top speed on all its cars to 180 kph (that’s roughly 112 mph) in 2020, as well as looking into geofencing technology that would automatically limit speeds around schools and hospitals. And with the invention of in-car cameras, Volvo vehicles may be able to intervene by slowing down and parking safely if it senses the driver is intoxicated or distracted in other ways. They’re thinking of everything and sharing their ideas and findings with their counterparts.
Volvo’s embodiment of “collaboration over competition” inspires all of us to think about how we can share our own knowledge and advice to those who need it most. When we’re open to sharing and open to caring, great things happen.
Sponsor: Volvo
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What To Expect At Our 2019 Style Summit
Meet us in Houston!
Houston—we’re coming back to ya! Our fourth annual Style Summit is right around the corner. We’re hosting a day of amazing panels, instagrammable moments, fashion and beauty tips, and an amazing keynote speaker all at The Galleria in Houston! Get ready to learn tips and tricks from your favorite fashion & beauty bloggers, get major discounts from shops around the entire mall (more details below), plus enjoy glam treatments, cocktails and more! The first 200 guests to arrive will receive a swag bag with goodies from L'Occitane, Madewell, NYX Professional Makeup, Morphe, Toni & Guy, AG Jeans, Aveda, Blanco Tacos + Tequila, Shake Shack, Scotch & Soda, and Saks Fifth Avenue.
Reminder that Create & Cultivate Insiders can skip the line, so be sure to snag your membership before the event!
Explore The Galleria and save! We partnered with The Galleria to offer a Style Summit attendee discount throughout the entire day. All you have to do is show your confirmation email at checkout to receive the discounts.
CUSTOM JACKETS
Have you ever wanted a personalized jacket? Now’s the time! Before the Summit, purchase a jacket from Saks Fifth Avenue or one of these retailers, then get your jacket customized with calligraphy at the C&C event—just show your receipt!
AG Jeans: 30% off all denim and leather jackets
AllSaints: 20% off all leather jackets
PAIGE: 20% off all denim jackets
Style Summit at The Galleria
Saturday, June 1 | 1:00PM-5:10PM
WELCOME
1PM - 2PM
It's time! Head over to the Saks Fifth Avenue Wing at The Galleria to get a glam treatment and grab a seat!
Reminder: The Style Summit is an RSVP event, and it is still a first-come, first-serve event. We suggest arriving early to guarantee entrance & a great seat. Make some new friends with your neighbors while you’re at it!
BEAUTY TUTORIAL
2PM - 2:30PM
We’re working with Morphe, NYX Professional Makeup, and Origins to show you the tips and tricks you need to know to get your glam game 💯!
STYLE CONVO
2:30PM - 2:50PM
Our favorite fashion influencers are hitting the runway to show you some of their best summer looks from Scotch & Soda, Ted Baker, AG Jeans, Sandro, Maje, PAIGE, and Club Monaco!
PANEL: EYE FOR STYLE
2:50PM - 3:35PM
Want to know how to create & cultivate confidence through your closet? We’re sitting down with Courtney Kerr, Sarah Adam Hafez, Agatha Ashiofu, Jaserah Asadullah, and Lee Anne Benjamin to hear how they style their lives as successful content creators.
KEYNOTE: AUDRINA PATRIDGE
3:35 - 4:10PM
Come hear from Audrina on her career, goals, and style advice for all of us.
HAPPY HOUR
4:10PM - 5:10PM
Cheers! Time to toast to a day well spent with your fellow create & cultivators!
Want to win a $500 Simon gift card, $100 AllSaints gift card, and a free ticket to attend the next Create & Cultivate conference? Complete the Social Checklist you receive upon checking in and you’ll be entered to win!
Before or after the event, shop the entire mall for discounts below!
In-Store Events: Valid 6/1/19
AG Jeans – Swing by AG Jeans to shop and enjoy complimentary champagne.
Origins - Enjoy a free mini facial service; call 713.623.2255 to make your reservation.
Aveda – Enjoy a relaxing 20-minute deluxe Jade Roller Ball facial.
Fig & Olive – Stop by the Frosé Soiree Happy Hour and enjoy $4 Frosé, $1 Oysters and $5 Flatbreads.
Invicta – Receive a gift of your choosing with any in-store purchase.
NYX Professional Makeup– Visit the store and receive 1 of 5 mini lessons; call 713.623.2255 to make your reservation.
Scotch & Soda - Enjoy refreshments during the Hi Brutus, Bye Popeye Launch Party from 4-6 PM.
The Body Shop – Enjoy complimentary skincare and makeup consultations, facials and hand massages.
Sandro - Swing by Sandro to shop and enjoy complimentary champagne & truffles.
Special Offers: Valid 6/1/19 – 6/2/19
AG Jeans – 30% off all denim and leather jackets.
AllSaints – 20% off leather jackets.
Aveda – Buy an Invati Travel set for $37 then buy your Invati full-size 3-step-system and receive the full $37 back.
Aveda – Receive a free full-size Pure Abundance Style Prep with a $65 purchase.
The Body Shop – Purchase two full-price items and get a third for free; receive an additional 10% off any purchase of $30 or more.
Invicta – Buy two watches and get four watches free; buy one watch get one free (with a 5 year extended warranty).
L’Occitane en Provence – Enjoy a free mini-facial at the boutique.
Madewell – 20% off your entire purchase.
MCM – Receive a MCM branded notebook with any in-store purchase.
NYX Professional Makeup - 20% off any purchase of $20 or more.
PAIGE – 20% off all denim jackets.
Scotch & Soda – Receive a complimentary Brutus Tote when you spend $250 or more in-store.
Toni & Guy – Receive a complimentary travel hairspray with any service.
The Westin Oaks & The Westin Galleria – Texas Summer Sale: Stay Longer, Save More (Stay 2 Nights Save 10%/Stay 3 Nights Save 15%) .
Description: Available for Thursday-Sunday stays; Booking Window: May 20-Sept 2, 2019; Stay Window: May 27-Sept 2, 2019.
Offer: Stay 2 nights, get 10% off (Rewards Members - 15%); Stay 3 nights, get 15% off (Rewards Members - 20% off).
How to book: Go to www.marriott.com/HOUGW and apply Non-Member Code "D3Q" or Member Code "M96" in Corporate/Promo/Set # in "Special Rates" - Rate will display as "Stay Longer, Save More" Special Rate.
The Westin Oaks – Enjoy a Sangria drink special available in the Lobby Bar.
Morphe - 15% off Morphe Core (valid 6/1/19 - 6/9/19).
Must show Style Stummit RSVP confirmation email at time of purchase. Cannot be combined with any other offer or discount. Limit one offer per purchase. Not valid on gift certificates, gift cards or prior purchases. No cash value. Offer subject to change without notice. See store for details as some restrictions apply. Valid only at The Galleria. Expires 06/02/19 unless otherwise stated above.
Who's ready? Comment below to say hello to fellow attendees!
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Behind The Stage: How The C&C Team Built Our Desert Pop Up Event
It takes a team of amazing women to get things done.
Putting on a Create & Cultivate event takes some serious teamwork. From the first idea to the last panel, from setup to the final IG post, the C&C team has to stay in constant communication to keep production, talent coordination, brand partnerships, and marketing efforts on track. And we know our situation isn’t unique—all teams thrive when they have great communication and collaboration systems in place.
That’s why we’re partnering with Microsoft Teams to show you how we bring events like our Desert Pop Up to life. Our Teams documentary gives a behind-the-stage look at what it took to put the pop up together—and how we used Teams chat, file sharing, and video conferencing to make it all happen.
Heading back to Palm Springs was a big homecoming for us—the first-ever Create & Cultivate event was held in Palm Springs, with just 50 attendees! We’ve grown juuust a bit since then: more than a thousand people attended this year’s event. See how we did it bigger and better this year in the mini-doc below!
How We Use Teams To Bring Events To Life
0:55 - Our production, accounts, and digital teams work closely on campaigns. To keep things organized, we keep all our brand briefs, deadlines, and working files in shared PowerPoint docs. Teams makes it easy to share those files between coworkers.
1:20 - Well before events take place, our production team is on the ground scouting venue options. Our senior producer, Lainey, put together a floor plan for the event to present to the team in an online meeting to make it easy for everyone to understand their roles at the venue.
1:42 - While much of our team is on-site, the others are back in LA working on prepping digital assets. Team chat and online meetings make it easy for us to stay in touch in real-time—we can even send a quote from a speaker back to our designer to illustrate before the panel is even over.
2:40 - Our partners are located all over the country—sometimes we don’t ever meet our contacts in real life! So when we need to collaborate with them on pop-up designs or digital campaigns, we add them as guests to our chats so they can review PowerPoint presentations and creative documents. Feedback is easy, communication is smooth, and both our sponsors and our team leave happy and ready to tackle the job.
Need to streamline your team’s processes and create a collaborative hub for your business? Download Microsoft Teams today to get a jump start on teamwork success!
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Martha Stewart on Growth, Imposter Syndrome, and How She Wants to Be Remembered
“Be a strong, willful, self-possessed person. You have to be if you’re going to be in business for yourself.”
What. A. Legend. When we found our we’d be graced with the presence of the one and only Martha Stewart as one of our keynote conversations at our New York conference, we may or may not have collectively lost it at the C&C office. And, of course, Martha did not disappoint. Though she admitted she doesn’t suffer from imposter syndrome (LOL, can you share your secrets, Martha?!), she did offer some sage advice that only a woman who’s been killing it in business for decades could know. Read on for her tips on growth, hiring, and what she wants her legacy to be.
On whether print is dead…
“Even though magazines are now, again, failing and closing, due to the digital world—we still produce a beautiful magazine every single month.”
On having more than 8,000 products in her line…
“We found that even though we were giving people the how-to ideas, many people wanted the product, so it was a perfect way expand into product development. We continue to do products in many different categories.”
“I want to see which method of selling works the best. Can we improve those ways of selling?”
On the longevity of her product line…
“We’ve been making beautiful, useful, well-made products for a long time, and I want to continue to do that in a big way. We want to be where the customer wants and needs us.”
Advice for women looking to grow a team and find their forever employees…
“Find someone who is competent, exciting, curious. And you have to be able to train people and spend time with a new employee.”
On imposter syndrome…
“Take the reins. Be a strong, willful, self-possessed person. You have to be if you’re going to be in business for yourself. You have to be able to let stuff run off you—you can’t dwell on the problem.”
“I have a silly little motto: When you’re through changing, you’re through. You have to be able to change and swerve to adapt.”
Advice for younger self…
“Stay true to your beliefs.”
“Be a strong, willful, self-possessed person. You have to be if you’re going to be in business for yourself.”
Last text to Snoop…
“I wished his mom a happy birthday!”
Life hack for busy working women…
“2-3 housekeepers.” 🤣
Where she gets her energy…
“Green juice!”
On her legacy…
“I want to be remembered as a good woman who is a good teacher; one who is fun and has accomplished a lot.”
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6 Ways To Brush Up Your Networking Skills
Networking tips to get you ready for #CreateCultivateNY.
Our New York Conference is inching its way closer to us, and as we get ready for the big day, we want to make sure you’re prepped and primed for the big day.
And that definitely includes networking on site at the conference.
While networking can always seem intimidating, it’s something all of our attendees have mastered on site and have been able to take advantage of for their own professional development, and you should too. If you’re looking for ways to brush up your networking skills, we’ve got you covered with the tips below to make sure you don’t lose out on any opportunities.
Nail down your elevator pitch.
When you’re in a room with 500 other women, you’re going to have to nail down your elevator pitch. Make it concise and straight to the point. No beating around the bush, and no overtly selling yourself. BS tends to reek in a crowded environment.
Put your best foot forward.
When you feel your best, other people take notice. No matter how big or small you are in your career, as long as you continue to engage and ensure that your strategy is always to make a lasting impression, you will see that people will be more inclined to establish a deeper connection with you. Confidence is contagious… and while it may seem simple, a smile goes a long way — it's hard to hate a smile!
Practice makes perfect.
If you’re feeling antsy thinking about what you should say to start a conversation with someone, practice with your friends and see how you can nail down the starting a conversation with a stranger. From the approach, to how you introduce yourself, to what you talk about, make sure you can simulate the an entire conversation with a stranger via your friend. Come in ready with a game plan and see that networking anxiety go away.
Engage with the crowd, but don’t be an attention seeker.
It’s easy to fall into the hole of talking about yourself and letting people know about all the things you do in a networking setting. But take a look back and think about the last person who wouldn’t stop rambling about themselves.
Exactly. Don’t be that person.
This is why it’s important to nail down your elevator pitch and keep it short, clear, and concise. Give people the Cliffs notes to your story, and leave them wanting more so they are more inclined to email, call, or text you and get to know you more. Rule of thumb: always keep them wanting to know more.
However, make sure you’re treating the crowd with the same level of interest as you would want them to give you. Be genuinely engaged in knowing who they are, their career, and their story, and see how you can start building a strong connection.
Don’t give out your cards, trade them.
Of course, we should always come handy with a stellar set of business cards that we're ready to hand out. It’s an obvious tip, but one we have to remind you of. Make sure that your business card isn't generic and can show off your creativity and brand effortlessly.
Also, a rule of thumb to have when you’re networking is to make sure that you’re sure you get as many business cards as you hand out. You don’t want to leave empty handed.
Follow-up.
After you’ve finished meeting a new person and have hopefully gotten their contact information, make sure that you’ve written some notes and remember one key point in your conversation (doesn’t have to be business related, it can be something about your mutual love for Honey Nut Cheerios).
Wait a day or two to follow up, and use that key point as a conversation starter for the next time you reach out to them. Not only is this a good way to remind them that you met, but it will let them know that you were genuinely engaged in what they had to say and who they were.
And if you happen to meet someone at our happy hour on Friday, feel free to email or text them that same night so you can meet on site at Create & Cultivate New York the next day! #BuildYourCCSquad
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Rocky Barnes on the Power of Collaboration, Connections & Staying True to Yourself
“No one is bigger or better than anyone else. Everyone started in the same place.”
If you weren’t at our Desert Pop Up event in Palm Springs a couple of weeks ago, you missed out on a killer keynote with Rocky Barnes, who just announced a new collection at Express that we’re absolutely fangirling over. Read some of our favorite mic-drop moments from her conversation with Keltie Knight below, and check out her to-die-for collection in the photos—it’ll be online and in select stores on May 3!
“An overnight success is 10 years in the making.”
“I think it’s so important to find the right person or brand to collaborate with. Don’t be afraid to say no and find the right match. It’s like finding a boyfriend.”
“When you’re passionate about something, you do it all the time.”
“I don’t want anyone to think there’s a quick easy shortcut to success—it may look like there is, but it’s all about hard work.”
“Make time for face-to-face interactions, take the time to have coffee, say hello—make a personal connection. You have no idea how far that will go in this industry.”
“The best advice I’ve ever received is to never take anything personally.”
“No one is bigger or better than anyone else. Everyone started in the same place.”
“I truly believe in manifestation and being about to visualize your dreams and goals. I’ve manifested everything in my life.”
“Instead of focusing just on that dream job, focus on the way you want to feel. That’s where you should put your focus.”
“Be true to yourself, make some goals for yourself, and think positive about it.”
We’re dying over those lilac boots! Which piece from Rocky’s collection do you have your eye on? Share in the comments below!
This post is sponsored by Express.
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What to Expect at Our New York Conference
Success never sleeps! We’re coming back to NY bigger and better than ever.
Big Apple, Big MOOD! We cannot wait to get to the city that never sleeps for Create & Cultivate NYC and we hope you’re just as excited as we are! Before we pull up, we wanted to give the play-by-play of what to expect during the big day. Besides the jam-packed speaker lineup and beautiful ambiance, the day is full of Instagrammable moments, shopping, food and drinks, and tons of inspiration. Get ready!
ALL DAY FUN
First things first: You should be receiving your welcome box with your badge in the mail by April 25th (if you’re an international attendee, your box will be available for pickup the morning of the conference)! Your box will have your badge with a lanyard dictating your track and your mentor power hour selections. Upon arrival, you will receive your C&C NY conference notebook from At-A-Glance! If you’re a VIP, you’ll get some additional swag & opportunities as well, including access to the Alaska Airlines VIP lounge access and your own beauty bar!
You’re in for one amazing day. We’ve organized every detail of the day for you below, so all you’ll need is your badge, schedule, and your best IG-worthy outfit—we’ll take care of the rest (we’ve even got the Poo-Pourri, everyone’s favorite bathroom bestie, covered)!
Keep reading to plan your day!
LOCATION
Industry City
220 36th St, Brooklyn, NY 11232
Enter on 2nd Ave. between 36th and 37th St.
C&C INSIDERS PERKS
Are you a C&C Insider yet? Grab your membership card and meet us at the Insiders pop-up to learn more about your membership perks and get your free Insiders PopSocket! If you’re not a member yet, don’t worry—we can give you run down and sign you up at the booth! Insiders will be able to meet and greet some of our amazing speakers during the day, including:
Jaclyn Johnson, founder & CEO of Create & Cultivate
Anastasia Soare, founder & CEO of Anastasia Beverly Hills
Michelle Lee, editor-in-chief of Allure magazine
Rebecca Minkoff, founder of Rebecca Minkoff
Sharifa Murdock, co-owner of Liberty Fairs & founder of ENVSN Festival
SHOPPING, FOOD, & FUN
We’ve partnered with some of our favorite brands to bring you amazing shopping experiences, to-die-for photo ops, and delicious food and drinks! Peruse each booth to find your new go-to brands for home, beauty, and fashion! Shop ‘til you drop, girl!
LIFESTYLE
As our presenting partner for the conference, Mastercard will be serving up the knowledge during our panels. Stop by the Mastercard Small Business Marketplace during breaks to meet some amazing local boss lady businesses and support their vision. It doesn’t stop there—looking for a new creative headshot? Swing by the Mastercard sketch studio to get your portrait sketched live in their studio and share what sparked your career for another photo inspo pic!
Mastercard Small Business Marketplace businesses include:
Bliss Lau | East Olivia Creative | YES I AM | Coco and Breezy | Teressa Foglia
GET PUMPED FOR SOME PTO! We’re so stoked to have our team’s go-to travel partner, Alaska Airlines, on-site at the conference giving out round-trip flights to our hard-working attendees. Head to their booth to enter to win your next Out of Office trip on the house. We will be announcing the 10 lucky winners throughout the conference, so listen up!
Want a behind-the-stage look at how the C&C team puts on events using Microsoft Teams? Lucky for you, we filmed it all! Stop by the Microsoft booth to watch a minidoc that shows how we use Teams to bring all our events to life…and see how you can use Teams in your office, too!
Welcome to the future, where you can now get a car on your phone. Meet the future of mobility at the Fair booth and learn about their car subscription app that’s disrupting the auto industry—plus, hear from their female execs on the Raise Up panel!
As we love to say at WorkParty, behind every great woman are strong women. Pick the perfect card, write a love note, and send your mom a special moment for Mother's Day at the Hallmark pop-up and see what a card can do.
Ready for a road trip? Feel the wind in your hair, girl! Stop by the Volvo booth to check out one of their newest models and live out your best road trip moment in their amazing video booth.
We all know the importance of a killer to-do list, and your notebook is a major player in your productivity. That’s exactly why we bring our team’s favorite notebook brand At-A-Glance to our conferences for all of our attendees. At the NYC conference, you’ll be able to customize their notebooks thanks to an onsite calligrapher. Love a monogram moment!
Need a quick and easy way to up your content game by 100%? *Everyone simultaneously raises their hands* We’re so happy to have PicMonkey on-site with an amazing animated portrait booth! We’ll have a photographer on site to capture your best lewks. Plus, you’ll be able to learn more about how the app can help your personal + brand content without paying for extra graphic design help. Dream come true!
Be inspired by the lives, work, and stories of powerful women thanks to GoDaddy. They’re highlighting Icons of Our Tribe in their IG-worthy setup—stop by to see what makes YOU an icon!
It’s your time to shine, girl! Stop by the QVC recording studio for your very own five minutes of fame and try your hand at selling a beauty product on camera. Who knows? You could be their next on air host!
The 2018 midterm elections had the highest youth voter turnout in the past quarter century—and a record 102 women were elected to the United States House of Representatives in the 2018 elections. Our voices are not only important, they’re necessary. Turn into our afternoon keynote for I AM A VOTER activist Mandana Dayani’s conversation with Amber Heard. Not registered to vote? Stop by the I Am A Voter kiosk, and make a difference!
HEALTH & WELLNESS
#LoveYourMarks! We’re all about authenticity, and what’s more authentic than celebrating who you are in this exact moment? Check out the Bio-Oil pop-up to learn about and sample Bio-Oil—and embrace all your marks with us by snapping a pic at their fun photo booth!
Lola is helping women live their best lives—period. This is a pop-up you do not want to miss. Head over to the Lola booth to learn more about everything this organic tampons brand is doing for women right now.
FOOD & BEVERAGE
Keep scrolling to find out all your food and drink options while you’re enjoying the big day!
Stop by the main bar to grab a Ketel One Botanical cocktail—or their floral bike cart for a Botanical Spritz!
Need an afternoon pick-me-up? Chameleon will be serving organic cold-brew coffee to keep your day going strong!
Stay hydrated with bottled water from CORE—you’ve got a day full of panels to attend! Grab them at any of our bars all day long, plus show us your balance by snapping a pic in their upside-down pop up booth.
Everyone’s favorite 100% natural sparkling water is at it again with a super ‘grammable pop up experience. Snap some IG-worthy pics in LaCroix’s interactive booth and (duh) pick up your favorite flavor to take with you to the next stop.
Glasses up, girls! It’s time for more bubbly. Visit the Chandon pop up to grab a mini bottle of Chandon (another super ‘grammable moment) and get your new girl gang together for an IG worthy boomerang!
Cheers! You got through spring cleaning and now it’s time to drink to the summer sunshine! Stop by the New Belgium Brewing pop-up to try their new (PINK) Mural Agua Fresca Cerveza. It’s tasty and it’s chic.
Natalie's Orchid Island Juice Company
With all the fun of the day, you’re sure to need a quick refresher. Grab your new friends and juice up between panels with a stop at the Natalie’s Orchid booth, where they’ll be serving delicious juices all day long!
Need a break? Head on over to the bar and grab a glass of Santa Cristina wine. Or two! ;) You’ll have your choice of a Pinot Grigio Delle Venezie DOC, Cipresseto Toscana IGT Rosato or Rosso Toscana IGT! Learn more about their wine selection and find your fave.
It’s time to get crafty (and full) at the Navitas Organics pop-up. Check your schedules, because during break you’ll be able to have a hand at a DIY station and mix your own nuts & berries snack—plus, you can sip on a matcha, turmeric, or cacao latte while you get your ‘gram on in a Insta-worthy photo booth!
The now-famous pasta sauce came from humble beginnings, co-founded in 1937 by Assunta Cantisano, who sold the iconic sauce straight from her front porch. Snap a pic on the RAGÚ porch, and don’t miss some of their tasty recipes available during break.
FASHION & BEAUTY
Everybody freeze! We’re heading all the way back to the 90s with this one. Head on over to ShopStyle’s pop-up with your new girl gang to snap a good photo and relive your yearbook moment. Hands up if you’re well overdue for a reshoot?
Truth is, all this work deserves some relaxation. Take a moment for yourself and visit the Moroccanoil pop up to get a hand massage and have your hair styled at Moroccanoil’s beauty bar (and if you’re a VIP, you can get glammed up in the VIP booth, too!).
As a 100% plant-based skincare line, Biossance is giving us sustainable beauty through biotechnology. Head to their booth to stop & smell the roses! Hop in the photo booth then shop till you drop with a special gift with purchase (pro tip: the rose vitamin C mask & rose oil are a C&C team fave!).
Sunscreen, anybody?! We’ll answer for you: Yes. Everybody. Join Supergoop! in a pop experience for Skin Cancer Awareness month in their booth. Hop in the time machine and flashback to the 90s while you snap a pic at their nostalgic photo op.
Wellbeing is shaped by the air we breathe, the light, dust, and allergens we’re exposed to, and more. These affect our bodies, skin, hair and sleep quality. Stop by the Dyson booth to experience the newest Dyson machines that support your wellbeing by empowering you to control and personalize the elements that affect your daily life—for a healthier home & happier you.
Shop the latest clothes & accessories from Dynamite, then get your ‘gram on in their gorgeous pink couch photo booth!
Who run the world? Curls. Get your curls poppin’ and don’t stop ‘em at the DevaCurl pop-up. Head on over to experience their styling station and learn more about their top-of-the-line products, then show off your look in the photo booth for an IG worth photo moment.
If you’re in major need of a good hair day, you’re going to want to head on over to the ghd pop-up. Their styling pros will be touching up that fabulous hairstyle you put all that work into—and they’ll be their all day to help keep you picture perfect.
OK, who doesn’t want flawless, vibrant skin? OLLY is here to make your skin dreams come true, amongst all your other dreams! Sampling their famous beauty supplements, the OLLY booth is not to be missed. Check out their Instagram to see all the ladies who swear by the vitamins for their wellness and beauty fills.
New color, who this? Need some tips and product tricks for that new hair color? Look no further. The Living Proof pop up booth has what you need. Stop by to check out their new color care line and snap a pic in their IG photo booth!
GIVEAWAY alert! Want a year’s worth of shoes? Obviously—you do. Tamara Mellon is hosting a giveaway you won’t want to miss! Stop by the booth and enter for a chance to a year’s worth of new shoes, then snap a pic at the booth photo op. If you like what you see, check out the booksellers during break to buy Tamara’s book!
SCHEDULE
FRIDAY, MAY 3
ATTENDEE HAPPY HOUR | 6:30 - 8:30PM
SERAFINA LUDLOW
98 Rivington Street (at the corner of Ludlow)
Join us on Friday, May 3rd, at Serafina Ludlow for our pre-conference happy hour to meet your fellow attendees.
SATURDAY, MAY 4
All that ‘grammin got your phone short on battery? Charge your phone up at charging stations presented by STAMBA Superfoods, located throughout the venue.
Feeling thirsty? Stop by the bar and our popups to grab a beverage in an Instagrammable (duh) Tossware glass—you deserve it!
TRACK 1
BREAKFAST | FOOD HALL | 8:00 - 9:15 AM
Energy up with a delicious breakfast, get that photo opp, and introduce yourself to your fellow C&Cers!
PANEL: RAISE UP | SECOND STAGE | 9:20 - 10:05 AM
On Venture Capital, Negotiation, & Bootstrapping Your Biz
Panelists: Yasmin Moaven, Angela Du, Ginger Seigel, Jordana Kier, Marah Lidey
Moderator: Sherry Jhawar
PANEL: IN GOOD COMPANY | MAIN STAGE | 10:10 - 10:55 AM
The Women Creating, Collaborating, & Cultivating Community
Panelists: Marie Forleo, Gabby Bernstein, Katie Sturino, Pauline Lhote, Suzy Batiz, Betsy Patel
Moderator: LaTonya Yvette
PANEL: LAUNCHPAD | SECOND STAGE | 11:00 - 11:50 AM
How to Build Your Brand & Bring It to Market
Panelists: Carmen Tal, Robert Schaeffler, Fiona Parkin, Sharifa Murdock, Asa Siegel
Moderator: Maxie McCoy
LUNCH | FOOD HALL | 12:00 - 1:00 PM
Nom alert! Grab your lunch, hydrate, and be sure to hit the popups! We’re halfway through the day!
MENTOR POWER HOUR | SECOND STAGE | 1:10 - 2:10 PM
Meet with your mentors for two 30-minute “pick your brain” sesh!
Mentors: Nicole Tollefsrud, Erin Silver, Tracy G., Nita Mann, Gail Nichols, Francey Grund, LaTonya Yvette, Caroline Vazzana, Maxie McCoy, Jessy Fofana, Mandy Ansari, Cynthia Andrew, Tamara Mellon, Eva Goicochea, Rachel Martino, Hunter McGrady, Sherri Haymond, Christina Vongas
AFTERNOON KEYNOTE | MAIN STAGE | 2:20 - 2:50 PM
Powered by I AM A VOTER
Mandana Dayani in conversation with Amber Heard
PANEL: BRAND LOVE | SECOND STAGE | 2:55 - 3:40 PM
How To Build Companies With Kindness At Their Core
Panelists:
Camilla Ruth Marcus, Teressa Foglia, Kristy Lewis, Katie D’Amato,
Moderator: Amina Smith
PANEL: PRICELESS CONVERSATIONS | MAIN STAGE | 3:45 - 4:30 PM
Powered by Mastercard
Meet the Women Making an Impact
Panelists: Kelsea Olivia Gaynor, Bliss Lau, Breezy Dotson, Piera Gelardi, Jaclyn Johnson
Moderator: Cheryl Guerin
PANEL: CHANGEMAKERS | MAIN STAGE | 4:35 - 5:20 PM
The Women Breaking Boundaries & Building Businesses
Panelists: Tamara Mellon, Rebecca Minkoff, Gwen Whiting, Jaime Schmidt, Deepica Mutyala
Moderator: Annie Fulenwider
BREAK | 5:20 - 6:20 PM
Grab some yummy beet chips and chocolate bark from west~bourne, then stop by the food hall to get book signed by your favorite female authors—and meet actor, model, and activist Hunter McGrady at the Bio-Oil booth!
KEYNOTE | MAIN STAGE | 6:25 - 6:55 PM
Michelle Lee in conversation with Rosie Huntington-Whiteley
HAPPY HOUR | FOOD HALL | 7:25 - 8:25 PM
Powered by Alaska Airlines
Cheers to you! Let’s toast to taking on the world!
KEYNOTE | MAIN STAGE | 8:25 - 8:55 PM
Jaclyn Johnson in conversation with Martha Stewart
TRACK 2
BREAKFAST | FOOD HALL | 8:00 - 9:15 AM
Energy up with a delicious breakfast, get that photo opp, and introduce yourself to your fellow C&Cers!
PANEL: MODERN ACTIVISM | MAIN STAGE | 9:20 - 10:05 AM
Exploring the Role of Diversity, Inclusion & Politics in the Workplace
Panelists: Nabeela Noor, Halima Aden, Hunter McGrady, Denise Bidot, Lindsay Peoples Wagner, Nikki Ogunnaike
Moderator: Heather Records
PANEL: POD SQUAD | SECOND STAGE | 10:10 - 10:55 AM
Meet the Ladies Killing the Podcast Game
Panelists: Noor Tagouri, Becca Tobin, Julie Kramer, Emma Diamond, Mamrie Hart, Grace Helbig, Ahyiana Angel
Moderator: Tyeal Howell
PANEL: THE PERSONAL IS PROFESSIONAL | MAIN STAGE | 11:00 - 11:50 AM
How to Build a Personal Brand You Love That Brands Want to Work With
Panelists: Mari Mazzucco, Justine Marjan, Laura Minch, Wendy Nguyen, Dr. Dendy Engelman
Moderator: Tiffany Reid
MENTOR POWER HOUR | SECOND STAGE | 12:00 - 1:00 PM
Meet with your mentors for a 30-minute “pick your brain” sesh!
Mentors: Nicole Tollefsrud, Erin Silver, Tracy G., Nita Mann, Gail Nichols, Francey Grund, LaTonya Yvette, Caroline Vazzana, Maxie McCoy, Jessy Fofana, Mandy Ansari, Cynthia Andrew, Tamara Mellon, Eva Goicochea, Rachel Martino, Hunter McGrady, Sherri Haymond, Christina Vongas
LUNCH | FOOD HALL | 1:10 - 2:10 PM
Nom alert! Grab your lunch, hydrate, and be sure to hit the popups! We’re halfway through the day!
AFTERNOON KEYNOTE | MAIN STAGE | 2:20 - 2:50 PM
Powered by I AM A VOTER
Mandana Dayani in conversation with Amber Heard
PANEL: MARKETING MASTERCLASS | MAIN STAGE | 2:55 - 3:40 PM
Showing Up in the Social, Offline & Online World
Panelists: Tezza Barton, Cynthia Andrew, Hilary Sloan, Rachel Curry, Jacey Duprie, Naomi Jacobs
Moderator: Reesa Lake
PANEL: MEET THE MOGULS | SECOND STAGE | 3:45 - 4:30 PM
Meet the Moguls: The Women Dominating the Fashion & Beauty Game
Panelists:
Lilit Caradanian, Lisa Price, Kate Walsh, Holly Thaggard, Anastasia Soare
Moderator: Cyndi Ramirez
PANEL: CHANGEMAKERS | MAIN STAGE | 4:35 - 5:20 PM
The Women Breaking Boundaries & Building Businesses
Panelists: Tamara Mellon, Rebecca Minkoff, Gwen Whiting, Jaime Schmidt, Deepica Mutyala
Moderator: Annie Fulenwider
BREAK | 5:20 - 6:20 PM
Grab some some yummy beet chips and chocolate bark from west~bourne, then stop by the food hall to get book signed by your favorite female authors!
KEYNOTE | MAIN STAGE | 6:25 - 6:55 PM
Michelle Lee in conversation with Rosie Huntington-Whiteley
HAPPY HOUR | FOOD HALL | 7:25 - 8:25 PM
Powered by Alaska Airlines
Cheers to you! Let’s toast to taking on the world!
KEYNOTE | MAIN STAGE | 8:25 - 8:55 PM
Jaclyn Johnson in conversation with Martha Stewart
GIFT BAGS
We know your want ‘em! Gift bags are only available at the end of the night and will be handed out in exchange for your badge. If you have to jet early, you will be forfeiting your right come back in...but we doubt you'll want to do that!
WE ARE SO EXCITED TO SEE YOU IN NYC! Who are you most thrilled to see? Share in the comments below!
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The Importance of Mentors & How to Find Them
They are out they and they want to be found.
"Get mentors." That's Alexa von Toble's advice to young entrepreneurs.
Von Toble, who remains CEO of LearnVest, the financial planning company which sold for more than $250 million in 2015, echoes something we've always promoted at Create & Cultivate.
Mentors are not only a wealth of information for the career-driven young-preneur, they also help boost your confidence by given you actionable advice. Something we consider vital when you're starting out.
So why mentors?
Mentors are inspiring
Ask any successful person about their career trajectory and they will always cite people who have inspired them. They have stories that push us to work harder. They've made mistakes we can learn from. They have wins that keep us going.
It's like having an inspirational professional playbook.
Mentors tell you when you should do better
Constructive criticism is easier to take from a mentor than from a boss. If you've chosen one or two people who you really trust, then you can remove any workplace issues or resentments that make it hard to hear what your boss (or superior) is saying.
No one likes being told that they're wrong. Or that their work needs improvement. But when it is coming from an objective third party, it's much easier to stomach and will likely inspire you to *gasp* do better.
Mentors have key relationships
If you impress your mentor, chances are they are going to find a way to connect you to other people who matter, professionally speaking. Often this can happen naturally. People who are willing to be mentors like connecting the dots and as such, will connect the dots.
Plus paying it forward is a win-win. When you are in a position to introduce them or connect them to new clients, do it.
Mentors know what it takes to make it
Work. Work. Work. Work. Work. That's what it takes, and when you're midnight-deep in another oil burner at the office, and you don't think you can do it anymore, a text to your mentor that reminds you they were once (and probably still are — because making it means even later hours) in the same boat, goes a long way.
They've also heard "NO" a million ways and never gave up.
A little bit of encouragement from someone you respect and trust? That's the juice that turns into a money-making smoothie.
Just because you’ve made it, doesn’t mean you don’t need a mentor
Sophia Rivka Rossi co-founder of HelloGiggles, has “made it” by most professional standards. The feel-good company online platform was acquired by TIME last year for an estimated $30 million. And yet, when speaking with Elizabeth Rice and Julie Cutler, co-founders of SoulCycle, she cited both women as her mentors, and who she continues to look to for for inspiration. Smart, savvy, successful business women never stop learning. It's how you grow. Even when you think you're tall AF — there are still professional inches to be gained.
Where to find them
One, at Create & Cultivate. Have you become an insider yet?
Two, six degrees of separation is real. One very simple way to see who knows who you want to know, is to look through who your friends follow on Instagram. You'd be surprised to find out how interwoven our lives are. Then, craft that DM and tell person X that you'd love to bring them coffee and take 15 minutes of their time.
It could be the beginning of an amazing working relationship.
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"I Weigh the Sum of All My Motherf*cking Parts" — Jameela Jamil on Feminism, Inclusion & Impossible Body Standards
“Make space, don’t take space.”
Listening to Jameela Jamil talk about her philosophy on womanhood, success, and inclusion is like taking a breath of the freshest air you’ve ever inhaled. She’s unlike anyone else in Hollywood, sharing her fears and failures like badges of honor and taking down the patriarchy along the way. When she left the stage at our Desert Pop Up event this past weekend, we sat in awe processing everything she’d just laid out on the table. Lucky for you, we took notes—and some of our favorite takeaways from her keynote are below. Scroll through for inspiration from a woman who’s had enough of the status quo and is fighting to make the world a better place for all of us—both on Instagram and off…and go listen to her WorkParty episode for more!
“Trying is winning. I think we put too much emphasis on what we think success is. There’s so much to be had in just trying, and that’s where the real guts come from.”
“If you’re going to be an activist or feminist, you have to be willing to take an L and know that we don’t know everything. We have to be willing to shut up, listen, and learn, and not be too proud about it.”
“We’re all feminists in progress who said weird problematic shit when we were younger, and now we’re all growing up and out of it. We’re having to unlearn so much of our own internalized misogyny, and we have to not shame each other for that.”
“I am done with the idea of the “icon.” I want an icon I can relate to and see myself in.”
“I was told I was too old, too fat, and too ethnic for Hollywood, but I’m here today. Don’t listen to people who project their fears on you.”
“The next generation is f*cking done being excluded and looking up to a white straight thin version of what we are supposed to be. We’re done with the dinosaurs…and I’m here to kill the last of them.”
“It pays to include minorities, so do it.”
“If a man is attractive, it’s considered a bonus. For us, it’s the basic foundation of our worth. We have to be the Victoria’s Secret model, but they just have to be successful enough to fuck the Victoria’s Secret model.”
“I am done with the idea of the “icon.” I want an icon I can relate to and see myself in.”
“I weigh the sum of all my motherf*cking parts.”
“Stop being so worried about being fucking likable—it’s not your responsibility to make people happy.”
“All the things we want are readily available to us; we just don’t know we’re allowed to ask for them.”
“Build yourself up from the inside. Go to therapy! Spend all the money you’d spend on bullshit face creams on saving yourself first. You are the most important person in every way.”
“I have a strong elimination diet around anyone that brings toxicity into my circle.”
“The amount that all of us, especially women of color, have been through is ridiculous. You are walking miracles.”
“Make space, don’t take space. We’re told there’s room for one, but that’s a lie. There’s room for loads of us.”
“This is now a time of sisterhood. Seeing how high my activism has risen, seeing how I’ve been embraced for being so outspoken, so rude—-by even the media and men—-is a sign that change is here.”
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"An Overnight Success is 10 Years in the Making" & Other Mic-Drop Moments You Missed From Our Desert Pop-Up
Palm Springs, you did it again.
There’s nothing like coming together with hundreds of women in the middle of the desert to mingle, share knowledge, and hear from some of the best in the fashion, beauty, and entertainment industries. Saturday’s Desert Pop-Up was all that and more, with jaw-dropping keynotes from Jameela Jamil, Rocky Barnes, and Karena Dawn and Katrina Scott. They shared the priceless advice they’ve gained over the years, and we couldn’t take notes fast enough! Don’t worry if you weren’t there—we’re bringing you all the key takeaways below…and if you’re a C&C Insider, you can watch videos of every speaker & panel here!
The New Standard: Influencers Reshaping the Beauty & Fashion Industry
“I want to be on the field playing, not on the bench.” - Annie Lawless, Lawless Beauty
“Everything you post is an online resume.” - Jill Wallace, Little Black Boots
“I’m not going to do a job I’m not 100% about. I will never compromise my style.” - Brittany Xavier, global style influencer
Don’t do it for the likes or the comments. Post what you’re passionate about. - Carolina Lindo, I’m Not Sorry Darling
On starting a new venture: “There really is no true five year plan. Everything you do should be short-term planning.” — Jessica Franklin, HeyGorJess
““The only person I’m in competition with is myself. Where was I three months or six months ago, and where I am now?” ”
On being an influencer in a rapidly-changing digital landscape: “It’s a bit like the wild wild west. We’re making the rules up as we go.” - Jill Wallace
“There’s never a right time to start a company, so you might as well start now. Just have faith.” - Annie Lawless
“You don’t need to know exactly where you’re going. Just be really focused and passionate about what you do and everything will fall into place.” - Jessica Franklin
“The only person I’m in competition with is myself. Where was I three months or six months ago, and where I am now?” - Jill Wallace
Fireside Chat: Rocky Barnes
“An overnight success is 10 years in the making.”
“I think it’s so important to find the right person or brand to collaborate with. Don’t be afraid to say no and find the right match. It’s like finding a boyfriend.”
“I don’t want anyone to think there’s a quick easy shortcut to success — It may look like there is, but it’s all about hard work.”
“Make time for face-to-face interactions, taking the time to have coffee, say hello—make a personal connection. You have no idea how far that will go in this industry.”
“The best advice I’ve ever received is to never take anything personally.”
“No one is bigger or better than anyone else. Everyone started in the same place.”
“Instead of focusing just on that dream job, focus on the way you want to feel. That’s where you should put your focus.”
Keynote: Katrina Scott & Karena Dawn, Founders of Tone It Up, in conversation with Jaclyn Johnson
“The secret to being business partners is to allow each other to be who you are and find your strengths.”
“There’s never enough time in the day—don’t try to do everything. If you can choose to do one big thing once a day, think of how much you can achieve in a month, or a year, or 10 years.”
“Be in tune with the community you have, even when you think you know what’s best for your business.”
“For us, because we’re so focused on relationships, hiring is really about culture. Hire smarter than you are. Hire people who know what you don’t know.”
“Life isn’t all about work. You have to set boundaries—we’ll go on vacation together and spend the whole week not talking about work. Life is meant to be enjoyed.”
“You have to OK with change. Evolution is great. You’re not the same person you were 10 years ago, and your brand should evolve as well.”
“We’re really guilty of doing every job ourselves. You shouldn’t do that—you should be creating and connecting with your community.”
“Hiring is an investment of time, but think about how it will pay off in the long run.”
“From the very beginning, you’ll never find any Tone It Up workouts about ‘problem areas.’ We’ve always been very body positive. We have before and afters, but we’ve highlighted women who’s gained weight, who’ve gotten stronger, who’ve gone from being not confident to confident.
“Live in the moment and learn. When we’re younger, we’re so concerned about what other people are thinking about you. Just live.”
We Mean Biz: The Content Creators Building Buzz & Businesses
“There’s a reason people sit around the table and talk about their invention ideas and don’t follow through on them—because doing them is no joke. If you have that idea and there is something in you pulling you to do it, figure it out because I have to say, going forward with TOPTOTE, I would have regretted not making it happen.” - Lindsay Albanese, TOPTOTE
“Whoever is paying you is always going to say there’s no money available. There is always money available. Be difficult. Ask for the big money.” - Keltie Knight, TV Host & Founder, Ladygang
Focus on your niche. Focus on what your friends ask your advice on. What are you getting questions about? What are you really good at? Focus on that. - Jaci Marie Smith, Influencer & Founder, What We Said
“If it’s not something I would wear myself, I won’t put it into production.” - Nicole Williams English, Nia Lynn Collection
““Some of the biggest opportunities I’ve gotten are because I’ve asked for it. If I’m not asking, someone else is.””
“Hard workers only. If you’ve got it, you’ll make it happen.” - Lindsay Albanese
“Tap into your resources. You know more people than you realize that can help you take that next step in making something happen.” - Lindsay Albanese
“Ask for what you want, because you are worth it. It is so hard to find a passionate, smart woman to work for you—and you are that. Get that money.” - Keltie Knight
“I’m at the point now where I’d rather level up on everything I’m doing than doing something new.” - Jaci Marie Smith
“A lot of people are so nervous to ask for what they want, but some of the biggest opportunities I’ve gotten are because I’ve asked for it. If I’m not asking, someone else is.” - Lindsay Albanese
“Take ‘just’ out of your vocabulary. Not ‘just following up.’ Say, ‘Hey. I’m following up. I’m fucking awesome. Reply to me.’” - Keltie Knight
Keynote: Jameela Jamil in conversation with Jaclyn Johnson
“If you’re going to be an activist or feminist, you have to be willing to take an L and know that we don’t know everything. We have to be willing to shut up, listen, and learn, and not be too proud about it.”
“The next generation is f*cking done being excluded and looking up to a white straight thin version of what we are supposed to be. We’re done with the dinosaurs…and I’m here to kill the last of them.”
“I weigh the sum of all my motherf*cking parts.”
“Stop being so worried about being fucking likable—it’s not your responsibility to make people happy.”
“This is now a time of sisterhood. Seeing how high my activism has risen, seeing how I’ve been embraced for being so outspoken, so rude—-by even the media and men—-is a sign that change is here.”
Shoutout to Kelley Anderson for creating these gorgeous fern walls for our video backdrop! We loved seeing all of your creative OMBooth vids!
Next up: Our New York conference! Didn’t get tickets in time? Hop on the waitlist. We can’t wait to see you there!
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Behind The Stage: How Our Team Built The C&C Austin Pop-Up
It takes a team of amazing women to get things done.
At Create & Cultivate, we truly believe that teamwork makes the dream work—FOR REAL. We’re a small but super mighty crew of ladies fostering a community of badass working women who deserve the very best. And we take that to heart! Whether they’re juggling a 9-to-5 and a 5-to-9 or putting in the work 24/7 for their own company, we know how hard our fans work. So we work just as hard to make sure our events are best-in-class with top-tier talent, tangible takeaways, and moving moments that make our events so unforgettable. To do that month in and month out takes a serious amount of collaboration, communication, and of course, problem-solving.
In the spirit of collaboration, we want to share our team’s experience with YOU. We’ve teamed up with Microsoft Teams to give you a behind-the-stage look at the hard work that goes into bringing our buzzed-about events to life. After all, most small companies face a lot of the same problems as us, so we’re all about sharing our solutions with you. Dive into our first-ever Create & Cultivate documentary to find out why our team is the DNA behind everything we do.
Watch Our Austin Pop-Up Team Documentary Below!
How We Use Teams To Bring Events To Life
0:52—On the go? SAME! Having the Microsoft Teams mobile app has changed the way we communicate. Chats, @mention notifications, file sharing, and handy tools like meeting transcription and background blur keep us professional and in constant communication to help us make fast, informed decisions on the fly.
1:00—For easy collaboration, we split everyone working on our Austin Pop Up into different channels on Microsoft Teams based on their roles within the big project. For example, We created an AUSTIN 2019 Team and broke out individual channels for production, talent, marketing, and partners. Each channel has their own chats to have discussions specific to their tasks, and then we also had an all-hands channel for general Austin event communication + encouragement. We like to use team chat to pump each other up the day of the event with fun GIFs and shoutouts!
1:25—When we’re in full-on event planning mode, we’re rarely all in the same room. Our events team might be scouting locations, our account managers might be at client meetings, and our marketing team might be off-site working with talent. That’s where online meetings come into play—when we need face-to-face time, being able to link up and work through things like last-minute production changes, campaign details, and digital edits is a lifesaver.
Need to streamline your team’s processes and create a collaborative hub for your business? Download Microsoft Teams today to get a jump start on teamwork success!
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What to Expect at Our Desert Pop-Up
Palm Springs is about to get even more Instagrammable.
We’re coming for you, Palm Springs! We had such an amazing time at last year’s inaugural Desert Pop-Up with Kate Bosworth as our keynote speaker—and we’re coming back even bigger and better this year with more fun in the sun.
On April 13, we’ll be hosting another FREE one-day pop-up event with amazing panels, delicious food and drinks, shoppable pop-ups, and everything else you’ve come to know and love about Create & Cultivate events. Here’s what you can expect this year…
Location
Commune at The Ace Hotel
701 E Palm Canyon Drive
Palm Springs, CA
What to Bring
Your ID! We’ll have drinks onsite for those 21 and up.
Arrivals
Doors open at 10:30 a.m. Space is not guaranteed, so arrive early (seriously—this event will fill up fast!). The first 100 guests will receive a gift bag full of goodies!
Want to skip the line?
Sign up for our new Create & Cultivate Insiders program and use your membership to get front-of-line access to all of our events for the year! Did we mention it also unlocks some pretty amazing perks? Get excited to gain access to our entire archive of panel videos, monthly digital mentor sessions where you can join live to ask your questions to some of the best in the biz, plus an entire library of career worksheets & downloads that we’ve created to help you THRIVE.
SHOPPING, FOOD, & FUN IN THE SUN
We’ve partnered with some of our favorite brands to bring you amazing shopping experiences, to-die-for photo ops, and delicious food and drinks! Peruse each booth to find your new go-to brands for home, beauty, and fashion!
LIFESTYLE
Want a behind-the-stage look at how the C&C team produces events? Stop by the Microsoft Teams booth to watch a documentary that shows how we use Teams to bring all our events to life!
FOOD & BEVERAGE
Stop by the main bar to grab a Ketel One Botanical cocktail, or visit the fresh market cart for delicious and refreshing Botanical Spritz!
Need an afternoon pick-me-up for a day full of panels? Chameleon will be serving organic black nitro cold-brew coffee to keep your day going strong!
Cool off with a Lemonade Freeze from Not Your Father’s, our favorite boozy root beer brand!
Stay hydrated with bottled water from CORE—it is the desert, after all!
Snap some IG-worthy pics in LaCroix’s interactive booth and (duh) pick up your favorite flavor, too.
Visit the Napa-inspired Chandon pop-up to grab a mini bottle of California Sweet Star—then take advantage of a fun photo opp and enter for a chance to win a Summer Kit!
FASHION & BEAUTY
Get glammed up at the glittery Supergoop! pop-up! Try out the brand’s Shimmershade eye shadow and get your ‘gram on!
Own your style. Own your journey. Express is launching something super secret! Stop by the booth to learn more—you’re not going to want to miss this!
Stop by the Cotton On booth to shop their latest clothes and accessories—and grab a pair of free sunnies when you follow them on Instagram!
BEAUTY BAR
Need a beauty refresh? Pop over to the beauty bar and get your hair done and makeup touched up by Glamsquad!
SCHEDULE
#WakeAndMake | 10:30 - 11:00
Wake and make the most of your day with our killer beauty treatments!
Panel: The New Standard | 11:00 - 12:00
Hear from influencers reshaping the beauty and fashion industry.
Panelists:
Brittany Xavier, Global Style Influencer & Founder of Thrifts & Threads
Jill Wallace, Founder of Little Black Boots
Jessica Franklin, Founder of Heygorjess
Carolina Lindo, Founder of I’m Not Sorry Darling
Moderator:
Chelsea Evers, Editorial Director at Create & Cultivate
Fireside Chat, presented by Express: Rocky Barnes | 12:00 - 12:30
Hear some top-secret news from Rocky Barnes in this intimate one-on-one panel! Plus, learn the ins and outs of her work as a model, blogger, and content creator—and stop by her meet & greet afterward to say hello!
Break | 12:30 - 1:30
Take a break and shop ‘til you drop! Visit our pop-ups, get a beauty treatment, or grab a refreshment.
Afternoon Keynote: Katrina Scott & Karena Dawn of Tone It Up | 1:30 - 2:00
Learn from these two business babes on how they built a fitness empire over the past decade.
Panel: We Mean Biz | 2:00 - 3:00
Who doesn’t want to build buzz around their brand? Learn how in this panel with content creators who’ve scaled their businesses to new heights.
Panelists:
Lindsay Albanese | Celebrity Stylist and Inventor + CEO of TOPTOTE
Annie Lawless | Founder & CEO, Lawless Beauty
Jaci Marie | Co-Host, What We Said Podcast & Founder, Getaway Frame
Nicole Williams English | Model & Founder, Nia Lynn
Moderator:
Heather Records, VP of Marketing at Create & Cultivate
Keynote: Jameela Jamil | 3:00 - 3:30
Hear Jameela’s take on what it’s like to be a woman in Hollywood and why she’s challenging harmful body standards on social media and beyond.
DJ Set & Happy Hour, presented by Ketel One Botanical | 3:30 - 5:00
We’re toasting to a great day filled with amazing advice from the best in the biz. Grab one last beauty treatment, shop the pop-ups, and #treatyourself with a Ketel One Botanical cocktail in an Instagrammable (duh) Tossware glass while you get your groove on! Cap of a day well spent with a scoop of Craig’s Vegan Ice Cream!
FAQs
Can I leave and come back?
Yes, but as soon as you leave, we’ll let other people in—which means if you come back, you’ll have to wait in line again!
Can I save a seat?
Unfortunately, no. First come, first served.
I didn’t RSVP. Can I still get in?
You must RSVP to gain entry! Don’t forget!
Am I guaranteed entry?
We cannot guarantee anyone entry. Please line up early to secure your spot!
Will I have fun?
Duh! We’re throwing the best #WorkParty in town.
Who's ready? Comment below to say hello to fellow attendees!
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