Bella Hadid & Jen Batchelor On Leading a Sober-Curious Movement and Changing The Age-Old Social Ritual of Drinking

Bella Hadid isn't sure how cans of Kin Euphorics showed up in her fridge, but one sip and she's glad they were put there.

Working in the modeling industry may be glamorous, but, as Hadid learned, can take a toll on you physically and mentally. So when she discovered and frequently drank Kin Spritz, a non-alcoholic apéritif, she noticed her mood was instantly boosted and she felt good making it through the multiple shows or late nights. Hadid wasn't sure how this drink was capable of making her lifestyle better, but she had to find and connect with its creator Jen Batchelor.

Hadid and Batchelor's instant chemistry was undeniable because they both came from backgrounds where they felt the burnout of their life choices, and wanted to improve their mind, body, and soul. It was as if the stars had aligned. Hadid signed on as a co-founder of Kin Euphorics and together they are building a booze-free culture. Hear Hadid speak from our LA Conference about her new lifestyle and what led her to entrepreneurship below.

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Doing Too Much Led To Work Exhaustion- Here's How I Bounced Back

As an entrepreneur, it’s easy to feel like you need to be doing it all, and all the time. However, this mindset has the potential to put you on the fast track to work exhaustion- aka burnout!

If you’re currently in the midst of burnout or feel like you’re on your way there yourself, know that there's hope for recovery and avoidance altogether. We spoke with 15, high-achieving women who’ve experienced burnout as a result of doing too much all at once. Luckily for them (and for you), they’ve since bounced back by implementing more sustainable strategies to ensure they are thriving both personally and professionally.

You are capable of doing a lot, but you don’t always have to be doing everything. Take the advice from these successful entrepreneurs.

Katie Ward

Owner of Katie Ward Photography, a brand, editorial, and portrait photographer based in NYC and the Hamptons. 

My experience: I experienced severe burnout at the end of 2021. I am the primary parent and primary earner in my household and I had been exclusively pumping for a baby, spending three hours a day driving my older child to and from school, as well as working more than full-time. I ended up having to dip into savings to take two months off to get back to baseline, sleep, and figure out my priorities. The biggest strategy I employed was to significantly raise the prices of my offerings. Doing so enabled me to work 25 to 50 percent less, while still being able to support my family both financially and emotionally.

My advice: Sometimes there is no avoiding burnout, especially with the unrealistic expectations that society has placed on everyone, but more specifically on working moms. But there are tools we can use to get through it. Focusing on getting enough sleep, eating regularly, and finally getting a therapist who I felt comfortable opening up to helped me a lot.

Ashita Shah

CEO of Arunashi, a combined 11th-generation fine jewelry atelier that specializes in rare and one-a-kind gemstones.

My experience: Burnout is real. With kids and an active social life with work dinners and friends, it was like the hamster wheel with no end in sight. Outsourcing and hiring a good reliable team for me was worth the weight in gold, from managing life at work to managing the home and the kids. Time management and planning have also been extremely helpful. With a monthly brain dump and a short daily list of goals, it allows me to get to the finish line in smaller chunks versus being overwhelmed by it all. 

My advice: Hire. I can't tell you how much sanity and peace of mind this will bring to you. Hire to manage all the things you can't do—from filing papers, to creating and managing schedules for home and personal life, to answering general emails—so you can focus truly on what you can do. Hiring a few great individuals is all it takes to stay ahead of the curve and not feel like you are gasping for air. 

Dorothy Kolb

Founder and CEO of dk east associates, providing clients with customized business strategies, financial confidence, and a curated network of professionals, experts, and allies.

My experience: Because I'm in the service space as a fractional CFO, I'm always working for others. I pride myself on my bespoke offerings but it has also, on occasion, left me feeling unsupported, tapped out, and burnt. As a single mom of four, I also need to be fully myself for my sons. Burnout has manifested itself in me feeling empty, crushed, and useless. I have built up a network of colleagues, experts, and allies who I can rely on not only for referrals but for help. Referring along parts of work not only allows me to source the best for my clients but allows me to take a break knowing my clients are in amazing hands.

My advice: It's so important to have a bunch of resources. Now and then you just need to refer out some work to someone you fully trust so that you can regroup. Trust me, it pays itself back in multiples. 

Rossalvi Marte

Founder and CEO of Marte & Co., a consulting agency specializing in business marketing and branding for personal and lifestyle brands. 

My experience: ​​The first time I experienced burnout was in my corporate career. This was a mental burnout since I’m a mom of two toddlers and I did not have time for anything after work. I would bathe and feed my kids quickly so that they could be in bed as soon as possible. After starting my business, I experienced burnout again because I said yes too many times when I should have said no. What helped me the most was working with a naturopathic doctor and life coach at the same time. Making time for self-care is also now a non-negotiable for me.

My advice: Spend time thinking about what drains your energy and what boundaries you need to start implementing in your life today. Block time on the calendar for true self-care and commit to it. 

Mellinda Abbott

CPA at Abbott and Company LLC, a boutique accounting firm working alongside successful entrepreneurs to ensure their growth and success.

My experience: I would say I was a member of the “I can do it all” club until my late 40s when divorce and a health scare forced me to stop and evaluate. I learned to be sure that each day I focus on the things that are meaningful to me—the ones that put a smile on my face and feel good. 

My advice: Pause, sit with yourself, and identify what is important to you. If you are not healthy and happy, no one else in your life will be either.

Shay Paresh

Founder and CEO of SHAYDE BEAUTY, a skincare line made with melanin in mind.

My experience: I’ve had several burnout moments throughout my career because I overextended myself. It’s important to re-evaluate your priorities and learn to set boundaries. Learn to say “no” more often. Saying no allows you to say “yes” to the commitments you want to make!

My advice: Set aside time to disconnect and participate in an activity you truly enjoy, such as attending your favorite workout class or connecting with a community that is personally meaningful to you. It’s vital to surround yourself with the right people, personally and professionally. 

Ashley Rector

Founder of Laura Alexandria Marketing, a female-powered social media micro-agency working with venture-backed businesses to expand their reach on social media.

My experience: Burnout is very real and very scary. I was a practicing attorney for several years while simultaneously running a side hustle focused on building authentic communities. I thought I could do it all and that I had no boundaries. I hit a breaking point where I mentally collapsed and couldn't handle it anymore. I had to take a step back, identify the things that brought me joy, and evaluate how I was spending my time on a day-to-day basis.

My advice: We are a sum of all of our small actions. When you start to skip things that fill up your bucket here and there, you don't realize that those actions of putting yourself last add up tremendously. So don't skip the morning indulgent coffee, the 10 minutes in the park with sunshine on your face, or the manicure.

Carlye Morgan

Founder and CEO of Chalonne, creating luxury Apple Watch bands for women, hand-crafted in France with the finest leathers, gemstones, and solid gold.

My experience: Growing up, I was told that women could have it all—they could have a career and a family and life could be wonderful. But in reality, I found that balancing a career and a family was incredibly challenging. Around the time my daughter was four years old, the long hours, stress, and politics at my corporate job began to take a toll on me emotionally and physically. Since many factors in my work environment were completely out of my control, I decided to take control of my own destiny and walk away, which was one of the hardest decisions of my life. But once the weight of my stressful job was lifted, I was able to get back to myself and reinvent my career on my own terms as an entrepreneur. Granted, it was a very risky thing to do. But sometimes, you have to take a great risk to get a great reward. I have not regretted it for a moment and in hindsight, I just wish I had done it sooner!

My advice: It’s incredibly hard to do the same thing for many years, feeling like a hamster on a wheel. I would recommend attempting to make a lateral move to a different position within your company. I did that successfully for years and it helped keep things fresh and interesting. 

Belma McCaffrey

CEO of Work Bigger, a career coaching platform for high achievers who want to find their purpose. 

My experience: One of my most significant burnout experiences happened when I was working full-time at the largest news organization in the world. At the same time, I had my first son and was working to launch my first coaching business. I was trying to "have it all"—the success, the family, and the business. I didn't know it at the time, but my self-worth was based on my level of success and achievement. It was this harmful belief that led to my burnout. My No. 1 strategy was to take a pause and rest, and work on my self-worth and my confidence. 

My advice: Understand where your burnout is coming from. One place to start is by identifying your emotional triggers. Emotional triggers are events or experiences that trigger a negative emotional response. These can show you what you need to heal so that you can learn to work from a healthier place. You can learn to set boundaries and say no, which is critical for getting your power back.

Jenna Sereni

CEO and Founder of HandsDown, the shopping platform built for communities and friends.

My experience: Burnout is so very real, and especially as a parent and a founder, there is so much to juggle in the pressure cooker that is this career. That said, after 15 years I think I’ve finally unlocked my escape when it comes to burnout. If you’re going to be taking on a big job, an exceptional challenge at work, or a new project, first check in with yourself and think about the balance you’ve been able to create as it relates to your personal self-care. What brings you peace? What makes you feel at ease? For me, it’s a 30-minute daily morning workout, short meditation, and monthly mani-pedi. My No. 1 priority when setting up my day, my travel schedule, and my personal vacation schedule? It all revolves around my self-care needs. Because ultimately, if I don’t take care of myself, we’re at risk of it all unraveling.

My advice: Find what brings you peace and makes you feel at ease, and make that a priority. I promise, carving out that small amount of time will be worth the effort in setting up the habit. Two helpful resources are Think Like a Monk by Jay Shetty and Atomic Habits by James Clear. Read these two books and you’ll be on your way to a lifestyle that prioritizes your personal health, setting you up to crush it in your professional one.

Michelle Glauser

Founder and CEO of Techtonica, a nonprofit that helps women and non-binary adults with low incomes overcome barriers to entering tech careers.

My experience: As someone who founded an intensive tech education nonprofit and managed it while working another full-time job, I have both personally been affected by burnout and advised many people dealing with it. Even during the toughest times, I make sure to get enough sleep and regular exercise, because no combination of other things can make up for the foundation sleep and exercise provide. I also found that identifying the feelings I have and sharing them—whether with a friend or in my journal—helps me process and move on. When you care so much about the work you do, you have to remember that your value isn’t defined by your level of productivity. Be intentional, consistent, and unapologetic about taking time to recharge.

My advice: When you feel the most overwhelmed and in danger of complete burnout, it usually feels like the worst time to take a break, but it’s the most essential time to take a break. I recommend everyone use a trauma-informed tool we recently implemented at Techtonica called a WRAP, or Wellness Recovery Action Plan—create, share, and stick to a personal doc that lists what you will do regularly to maintain wellness, what triggers a stress response for you, signs that you are overwhelmed, and what you will do to recover. 

Felicia Kashevaroff

CEO of Tend Task, a newly imagined tool for household organization.

My experience: My experience with burnout came during my years as a stay-at-home mom. Since I wasn't "working," I felt compelled to prove my worth by joining every committee and acting as room mom for all three of my children's classrooms. I planned fundraisers and sat on nonprofit boards—important work, but did I need to do it all? My partner couldn't understand that these responsibilities, combined with the mental load I was carrying at home, were simply too much. Ultimately, his refusal to value my time and contributions forced me to do it myself. I learned to say no more often and started exploring the meaning of equitable partnership.

My advice: My most meaningful advice is to value your time. It's your most precious resource. Say no without guilt and call on your friends, family, and your partner if you have one to support you when you feel burned out, or feel burnout approaching.

Emily McDonald

Co-Founder of My Founder Circle, a community for early-stage female founders to help them launch and scale their companies.

My experience: I faced major burnout with my first start-up, The Stylist LA. I was working more than 80 hours per week, raising investment, and ran a large team. I always put myself last. These factors resulted in massive burnout. I realized I needed to put my needs first. I needed to prioritize sleep, exercise, and healthy eating, which in turn made my work even better. Working 80-hour weeks wasn't helpful in the long run, even though it felt like it at the time. Putting myself and my mental health first is ultimately so much more productive for my business.

My advice: Remember to give yourself grace. Find a confidante, a therapist, or a business coach who you can be 100 percent honest with. Open up to them about how you are feeling and have them assist with strategies to get through it. Take a step back and give yourself space from the office, from your work, or whatever you may need. Try and move your body, get some sleep, and put your phone down. All of these things help when going through burnout––but they also help in avoiding burnout. Remember: there is so much more to life than work, even though it's hard to see when you are in it.

Marika Adamopoulos

Founder of Marika Creative, an agency specializing in stunning visual experiences, boldly and strategically supporting global businesses to increase their revenue.

My experience: As both a creative and an entrepreneur, it shouldn’t come as a surprise that burnout is a familiar place for me. Especially when I was first getting my business off the ground, I was working eight days a week, 57 hours a day. I didn’t take a true vacation for three years, and, at one point, I was taking on up to 20 photo projects a month. This pattern and the stress it induced led to some pretty significant health challenges, bringing me to a place where I was forced to make some changes. 

My advice: Schedule your rest time and plan all your work-related tasks around your non-negotiable “you time.” Burnout is fairly easy to avoid if you set up a structure in your days, weeks, months, and years where you create the time you need to work through internal battles, lay on the couch and do nothing, lift at the gym, or whatever you need. As someone who’s experienced burnout many times, a big piece of overcoming it is realizing that it is okay to step away from your work, and to realize that you’ll be more successful and productive if you do step away for a time. Talking this through with a coach, therapist, or strong friend to help you get to that understanding internally can be really useful, and can then get you to the place you need to develop the rituals that will work best for you. 

Katherine Sprung

Founder of Sprung On Food, a series highlighting food and beverage companies and featuring food conversations with musicians and public figures.

My experience: I've owned and operated Squish Marshmallows, a small-batch artisanal marshmallow and confections company, for eight years. When you're a sole owner of a bootstrapped business, you wear an incredible amount of hats, and you're working non-stop. After seven years of running the business, five of which I ran a brick-and-mortar retail shop with pop-ups and satellite locations, I was burning out quickly, especially going through the height of the pandemic. For me, the best way to give myself the freedom I needed and not completely run myself down, was to not renew my lease and close my brick and mortar, basically changing the model of my business.

My advice: Evaluate what you're doing, and where you're putting your time. For so long we've been told to "hustle," "no days off," and "sleep when you're dead." Those are all the things that are burning us out. My favorite mantra has always been to be the tortoise, not the hare. If you're driving yourself full force, not stopping, you're not only going to crash and burn, you're going to miss out on life. We often think that the business that we're in, or building, is the only thing that's happening and unless we're only sleeping three hours a night and working around the clock, nothing will get done. Sure, we could all use more hours in a day, but what we need to do is shift our mindset and give ourselves more grace. Slow down, work hard, but allow yourself room to breathe and live outside of your work. 

About the author: Gesche Haas is the Founder/CEO of Dreamers & Doers, a private collective that amplifies the entrepreneurial pursuits of extraordinary women through thought leadership opportunities, authentic connection, and access. Gesche's been featured on Bloomberg TV, CNNMoney, The New York Times, Huffington Post, Business Insider, Forbes, Fortune Magazine, Refinery29, Broadly/Vice, and other major media outlets, as well as at the United Nations, where she spoke during the sixtieth session of the Commission on the Status of Women.

Identifying Burnout Symptoms With 20 Entrepreneurs Who Have Tackled It

It’s easy to think that when you’re doing what you love, you’ll never be burned out, but the opposite is often true. Burnout is a common reality among the most creative and ambitious, and sometimes it can be hard to even notice the burnout symptoms.

If it feels like you're currently teetering on the edge of burnout, that alone is a sign to make a change. Take heart that you’re not alone and there are effective ways to tackle it. Here's 20 professional women who've also found themselves in the midst of burnout—and developed successful strategies to find their way to the other side. Their experiences will give you inspiration and helpful tips to conquer burnout when it inevitably arises.

Mita Carriman

Founder and CEO of Adventurely, a travel club and meetup app connecting digital nomads and their new local communities. 

My experience: Managing burnout has become second nature for me ever since I became an entrepreneur. Digital nomadism has been my biggest entrepreneurial hack for managing burnout while equally boosting work productivity. When you're living and working remotely temporarily in a beautiful or interesting new destination, the incentive to maximize your work time to take more advantage of free time to explore and get in a little adventure goes up exponentially.

My advice: If you're able to explore the digital nomad lifestyle, even for just a short stint, I'd highly recommend it. More countries around the world are opening their doors to this type of travel with various visas, and companies such as mine are making it super easy to jumpstart your journey in the lifestyle with advice, support, and community from day one.

Meredith Noble

Co-Founder of Learn Grant Writing, helping those looking for a flexible, meaningful career become paid grant writers with no prior experience. 

My experience: I lived through a gas leak explosion in remote Alaska, and it was the ultimate wake-up call that a few weeks “off” would not be enough to reverse the effects of burnout. My No. 1 strategy for regaining my health has been working no more than 24 hours a week. This is possible because of my newfound obsession with maximizing deep and connected work so that my time is spent on a few, right activities. 

My advice: I encourage you to read or listen to Deep Work by Cal Newport for tactical advice on how to minimize context switching and distractions. This book inspired my team to take "Deep Work Wednesdays" meaning no meetings, Slack, or email. It works wonderfully!

Annelise Hillmann

Co-Founder and CEO of FRONTMAN, the Gen Z acne care brand for men.

My experience: I struggled most with burnout during the Covid-19 lockdown when I had nothing stopping me from working every waking minute. Two big ways I prevent burnout are small daily practices and passion projects. I make sure to leave time for my self-care practices every day like yoga and relaxation, even when I'm tempted to skip them. I also find ways to make my work exciting by seeking sources of inspiration and fueling my creativity.

My advice: Start small. Make one change that brings you joy in your day. Over time you can continue adding moments of self-care to balance out work stressors.

Nancy Soni

Founder and CEO of PathMatch, an early-career navigation platform that matches Gen Z to modern careers, skills, and employers so they can build "hireability.”

My experience: I've been diagnosed with adrenal fatigue three times over the past 10 years as an entrepreneur and working mom, so I've had to learn how to manage stress and burnout effectively. My No. 1 strategy is to prioritize my health and wellness first. I wake up early to meditate and work out almost every day of the week. Meditation and movement are my surefire ways of keeping stress in check.

My advice: Schedule time off mentally and physically every week. For me, Friday and Saturday nights are when I completely check out of work and focus on my friends, family, and myself. Entrepreneurs tend to feel like they have to "be on" around the clock. Every person has their point of diminishing returns where their brain just doesn't work as effectively. Figure out when you get the best out of yourself and then make time to rest and recharge. This is a marathon, not a sprint.

Ashley K. Stoyanov Ojeda

Business Fairy Godmother at Your Business Hada Madrina, business development and communications strategist for startups. 

My experience: Unfortunately I've burned myself out many times since I started my entrepreneurial journey 10 years ago. This was due to inexperience, not wanting to ask for help, and feeling the pressures of hustle culture to work all the time. Tackling burnout requires knowing how to see the signs of burnout and having the strength to pull yourself out of it. When we feel this way, we need to get out of our day-to-day routine, even if it's for short walks throughout the day, finding a new creative outlet, and adjusting our schedule to allow for rest. 

My advice: Know the signs of how burnout feels for you! 

Yewande Faloyin

Founder and CEO of OTITỌ Executive Leadership Coaching, showing ambitious entrepreneurial leaders how to confidently accelerate into more impactful leadership positions.

My experience: I burned out twice in 18 months at McKinsey, even though at the time I was ticking off my "Burnout Prevention" boxes—I was sleeping six to seven hours a night, doing my daily yoga practice, and taking "breaks" for meals. However, I was clearly burned out—physically exhausted, emotionally edgy, and with no personal life. This burnout experience at McKinsey, though extra intense, was just an extreme version of the working longer-harder-faster career treadmill I'd be on my whole life. My No. 1 strategy that finally got me out of burnout and off the treadmill once and for all was dealing with the underlying mindset that kept me going back to that pattern. I shifted my thinking to focus on impact, rather than effort and started using well-being activities as performance enhancers, instead of just for burnout recovery or prevention. The result? I work fewer hours, yet create the greatest impact, success, fulfillment, and satisfaction than I ever have in my life. 

My advice: Get external support. Burnout is one of the most intense types of stressors we experience. When we are under stress, it's hard to see beyond the stressor. Getting support from a coach or counselor can go a long way to getting you out of burnout once and for all. 

Sydney Sherman de Arenas

CEO of Montie & Joie, a brand that focuses on eradicating poverty amongst women in developing economies. 

My experience: During the pandemic, I had a business partner who was not using money ethically and we had to shut down the business. We had investors, so I was talking to attorneys regularly, was pregnant, and had to get a job to pay the bills. I was working insane hours until I learned to get to know what I needed, set alarms to take breaks so that I would get out of my workaholic mentality, and finally set boundaries with everyone I was working with. 

My advice: There are early signs of burnout for each of us. If we can catch them sooner rather than later, burnout is easier to recover from. The most important thing we can do is get to know ourselves and our limits when times are good so that we have stop guards in place when times get harder.

Stephanie Kwong

Co-Founder of Rapid Rewire Method, teaching people a set of tools to permanently clear inner barriers and create instant relief around any mental and emotional blocks.

My experience: Burnout for me has always been a point at which I feel no desire or passion to continue working. For a generator like myself, it is brutal, because I enter into states of self-flagellation. The key to staying safe from burnout has been doing the introspective work of finding out which of my patterns and belief systems were pushing me to sacrifice rest and self-care in the name of constant doing. When I rewrote those debilitating stories and beliefs and gave myself the space to slow down, take care of myself, and finish a day even if I haven’t completed all of my tasks, burnout ceased to become a threat. My narrative around self-worth is no longer tied to constant production and achievement, so I no longer feel the pressure to work until I’ve hit the burnout wall.

My advice: If you’re experiencing burnout, become familiar with your symptoms so you can recognize if it’s going to happen again. Prioritize finding out what is at the root of your burnout so you can prevent yourself from coming back to that place. We live in a system that glorifies the hustle, but keep in mind that there’s a difference between being productive and staying busy—conscious rest is productive. As you’re checking off boxes on your to-do list, make sure that one of them is self-care! 

Danielle Polini

UX Research and Strategy Consultant at Danielle Polini, working with early growth-stage startups to understand where to focus and how to win with their customers.

My experience: I've struggled with burnout on and off in my career. What I've come to find is that it is always linked to how I spend my mornings. I’m more energized, make better decisions, and exercise my boundaries with ease when I prioritize what’s most important to me in the mornings. I don’t always do the same thing in the morning but I know I’ll do whatever feels good to me first, before diving into the distractions on my phone or work emails.

My advice: Track your energy and see what that shows you about how to structure your day and what’s important to you. While tracking what energized and what drained me over a week, I was able to see where I was getting burned out and that my morning time was to be protected. 

Rebekah A Miel

Founder of Miel Design Studio, a full-service marketing and graphic design studio helping you amplify your good work through graphic design, digital marketing, communications, and more.

My experience: The most obvious sign of burnout for me is when I start to feel overwhelmed by my workload. When I feel caught up in the chaos and like I'm always putting out fires, I take a step back and block out time to reflect on why this is happening. I either work through a series of steps on my own or with a trusted coach or mentor. It is so worth it to have an outside perspective. 

My advice: It's really difficult to avoid burnout as a founder, but you can make a plan for it. Know what burnout looks like for you so that you can adjust before it goes too far and be kind to yourself while you make those adjustments. 

Meghan Hardy

Founder of Happening Ideas, helping build and grow female-focused direct-to-consumer brands through digital marketing and CX strategy.

My experience: Both personally and professionally, I was working on big, ambiguous projects where it was hard to see day-to-day progress. I'd step away from one only to dive into another, and I was mentally exhausted. Finding a couple of low-stakes hobbies where I could see clear, incremental progress and feel a sense of accomplishment was a game-changer for me.

My advice: Try to identify the factors that are contributing to your burnout. You may not always be able to immediately change things, so think creatively about other ways to address your needs and experiment to find what works for you.

Abigail A. Mlinar Burns

Head of Sales at MakeLoveNotPorn, the world's first user-generated, human-centered #socialsex video sharing platform.

My experience: I've sought out intense and fulfilling work over and again—from producing massive festivals to running political campaigns to growing early-stage tech startups. For me, fulfilling work often led to a prioritization problem—the doing eclipsed the being—which resulted in burnout. I've found that burnout is ultimately a spiritual crisis that requires one to slow down and rebalance themself. Slowing down was never sexy to me until I first experienced a self-reiki treatment. Since I've had my regular reiki practice, I've been healthier in body, mind, and heart, and more consistent with my work.

My advice: Find your personal practice that keeps you being you. It can't be prescribed—so try things until you find what helps you feel balanced and grounded.

Nivi Achanta

Founder and CEO of Soapbox Project, a community that makes it easy for busy people to get involved in social and environmental justice.

My experience: Both in my former job as a management consultant at Accenture and my current job as a startup founder, I’ve experienced periods of intense burnout. For me, that’s manifested as a complete lack of motivation combined with unmanageable depression. Setting up a self-care system that goes beyond bath bombs and candles has been game-changing. One component of my self-care system that has transformed my life is decoupling “hours worked” with “productivity.” I now split each workday into three 90-minute work blocks with 30-minute rest breaks in between. I’m more productive than ever and I have energy left over at the end of each day to do things that truly make me happy.

My advice: Build a solid values-aligned community that will be your support system through highs and lows. Spending all my time—yes, work and leisure—around people who care about the well-being of each other and the planet we live on means that even on my worst days, I can turn to friends who keep me grounded and never lose sight of what truly matters.

Aura Telman

Founder of Thirteen Thrive, a people and culture development firm designing meaningful employee experiences for the modern workplace.

My experience: Burnout for me developed so slowly that I didn't even know it was burnout until I came face-to-face with it in February 2022. My anxiety was at an all-time high, I couldn't sleep, and my motivation and creativity were gone. My No. 1 strategy for managing it was developing a healthy post-workday routine, which included strict work cut-off times, exercising, meditation, and low social media usage. In addition to my new routine, I also found it tremendously helpful to talk to a therapist, as well as my partner, about what I was experiencing. 

My advice: Do not isolate yourself and know you're not alone in this. I found during my burnout period there was so much shame around how I got to that point and why I didn't see the signals my body was sending me. However you're feeling at this point, however, burned out you are, it's valid and you can heal from it.  

Nichole Pitts

Founder and CEO of Ethintegrity LLC, a boutique consulting firm focusing on a culture-based approach to diversity, equity, inclusion, and ethics and compliance. 

My experience: Like a lot of people, I ended up becoming used to working through burnout until I hit a wall where the brain fog forced me to take a step back. I ended up taking a month off to rest and recharge, which meant absolutely no work. I read books, sat by the pool, enjoyed family and friends, and did whatever I felt like for the day. This mental break allowed my brain to rest and I came back more creative and focused. I now block out a week each quarter and a month each summer as my "R&R time" to prevent total burnout in the future.

My advice: Listen to your body and don't try to be a hero. Sometimes we often overstretch ourselves to show our value at the expense of our well-being. Give yourself some grace, be proactive with blocking out time off on your calendar, and take the time to recharge when you need it. Work will always be there.

Rachel Kanarowski

Founder of Year of Living Better, helping healthcare, tech, and professional service organizations reduce their exposure to the risk associated with workforce burnout.

My experience: The neuroscience research is clear: our brains aren't designed to thrive during long periods of uncertainty or isolation. So for me, burnout struck in November 2020. Suddenly life felt bleak, even little tasks took effort, and my go-to self-care tools seemed hollow. I cleared my calendar, reached out to my therapist and close friends, and told myself I was in a shame-free zone for as long as I needed. My brain and body needed time to reconnect to safety and comfort. I'd like to say this meant I picked up yoga and new soup recipes but, honestly, for me that meant snacks for dinner, bingeable TV, and a lot of rest. I had to trust that eventually I would feel like myself again and several weeks later, I did.

My advice: Our brain shuts off access to creative thought when we're under high stress. So make a proactive plan for how to respond to early signals of burnout. It turns out that self-care activities are only effective when they match our nervous system state, so take 30 minutes to ask yourself, "When I feel angry or anxious, what self-care works for me? What about when I feel sad or disconnected?" and have those two lists ready when you need them.

KK Hart

CEO of Hart Marketing & Communications, an innovative, boutique company that develops, designs, and executes marketing, sales, and creative services in partnership with clients. 

My experience: In my line of work, I support, coach, and advise many highly accomplished business owners and leaders in executive roles. The unfortunate experience of burnout seems to come up more and more in recent years than ever before. I believe as a business coach it is the single greatest threat to productivity and business outcomes currently in the marketplace—regardless of niche. Yes, even in light of economic predictions of recession. My No. 1 strategy for tackling and managing burnout has to do with defining a tactical plan for balance—which is not always one size fits all.  

My advice: To tackle burnout, we essentially have to work on effectively preventing it. That means being highly intentional and strategic about time away, life planning, as well as being as efficient as possible professionally and personally. That doesn’t always mean doing the most. Some of my best practices include scheduling time for self-care just as you would any other thing you schedule professionally. That may also mean using your calendar as a way to plan time for relaxation, meditation, family events, screen breaks—literally anything that helps you to find value in the day beyond just work performance.

Gabrielle Thomas

Founder of GT Consulting, a practicing management company for healers and high achievers in the health and wellness space.

My experience: I temporarily shut down for spiritual maintenance. For me, that meant radical change; a self-created monastery where I donated 80 percent of everything I owned. I stopped consuming all media so I could get familiar with the voice inside of me and started healing and rebuilding from there. 

My advice: My prevention plan includes making decisions and leading with my wellness values, as well as paying attention to early warning signs. 

Leah Feuer

Business and Life Coach at Leah Feuer, a professional mind organizer who helps creative entrepreneurs lead intentional lives and businesses. 

My experience: After 10 years working in tech and startups, I went from being inspired by my work to being consumed by it. The best thing I ever did for burnout was taking a sabbatical to rest, play, and reflect. I traveled, cooked, and drew, but I also dug deep into cultural norms and personal history with labor, productivity, exploitation, and value. It led me to creative, somatic, and trauma-informed practices that have been transformational. 

My advice: Consider energy awareness as another type of self-awareness and develop it. Schedule a few minutes throughout the day to check in on how energized you are and do an energy audit by listing out all of the tasks, activities, people/animals, situations, and environments you encounter in a typical day, week, or month. Note what’s most and least energizing. How can you do more of what’s energizing and reduce the least energizing items? 

Rachel Supalla

CEO of Discovery Kidzone, an award-winning multi-site childcare program that makes the magic of play a priority for children ages 0-12 and their teachers.

My experience: Burnout is a very real and scary virus that can affect anyone if we allow it. I have been in childcare my entire adult life and I have experienced burnout as a teacher and as a leader. As someone who strives to be the best at everything, it can come at a high cost and ultimately affect my family, my work, and myself. My No. 1 strategy for managing burnout is playing, making myself recognize the symptoms of burnout, and turning to something playful to reset my brain. 

My advice: One of the best ways to be intentional in your day and recognize signs of burnout is by daily journaling. If you are keeping track of your mind and your emotions, you can spot triggers quicker and see that it is a pattern rather than a sentence. Documenting good, bad, and ugly will help you navigate the suck when it happens much quicker. 

About the author: Gesche Haas is the Founder/CEO of Dreamers & Doers, a private collective that amplifies the entrepreneurial pursuits of extraordinary women through thought leadership opportunities, authentic connection, and access. Gesche's been featured on Bloomberg TV, CNNMoney, The New York Times, Huffington Post, Business Insider, Forbes, Fortune Magazine, Refinery29, Broadly/Vice, and other major media outlets, as well as at the United Nations, where she spoke during the sixtieth session of the Commission on the Status of Women.

This Small Business Founder Sold Her Own Company Stock to Fund Her New Venture

If there is a hot topic when it comes to starting a business, it's one surrounding funding. Without money, there's no business. So sourcing funds is one of the first steps any founder considers taking. Aasiyah Abdulsalam knows that path all too well, having been an entrepreneur out of college. But when she had a new business idea that she felt more passionate towards, she figured out an easier way to jumpstart her business. What did she do? She sold the majority of her company stock to launch The Renatural.

Some might say Abdulsalam is fearless and others might call her crazy, because where is the assurance that investing your money in a new business will have a good return? But she figured out how to have a steady growth trajectory for a now successful business. Hear what steps she took to have a positive outcome in her plan, from her experiences of selling stock to growing a new business.

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How To Use Your Network To Launch A Product Business, According to Olivia Culpo

Olivia Culpo may be new to "business partner," but her entrepreneurial mindset has been brewing since a young age. At our recent LA Conference, she sat down with C&C CEO Kate Spies, to talk about her journey that led her to helping launch a product business. But growing a business, let alone starting one, takes work and a lot of networking to get you to success. Luckily Culpo knows a thing or two about networking from being in the entertainment industry where you constantly make connections.

After seeing the passion her business partners Ryan Laverty and Sal Campisi had for their brand VIDE, an all-natural seltzer, Culpo's instincts led her to sign on and help them launch their product. Combine their work ethic and knowledge for VIDE with Culpo's food and bev (Yep, she's even worked in the restaurant industry!) experiences and people skills, you have a dream team. They came up with a plan, got people into VIDE, and today you can, too, enjoy it. Listen below to hear more on how Culpo and her business partners networked and launched a beverage product.

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Why 'Quiet Quitting' Has Become So Pervasive, According To These 5 Founders

It’s no surprise that Google searches for “quiet quitting” have spiked over the last month. Everyone seems to have a hot take on this topic, referring to an employee's decision to detach emotionally from their day jobs, instead of physically handing in their resignation letters. Although the buzz around the subject is new, quiet quitting is a workforce phenomenon with which many of us are all too familiar. 

As TikTok user zaidleppelin pointed out in a post that launched a thousand think pieces, quietly deciding to coast through your job responsibilities is a way to reject hustle culture. (Ever heard of it?) However, it also raises questions about why nine-to-fivers feel the need to phone it in at work in the first place. 

So is “quiet quitting” a product of a lack of inflation raises as the cost of living continues to increase? Or does it stem from the fact that 59 percent of managers are reporting feeling overworked as of 2021? Maybe it’s something else! While there’s no one culprit of quiet quitting, here’s five founders to offer their honest opinions about why quiet quitting has a loud message about workplace happiness (and one thing leaders can do to keep quiet quitting out of their company culture). 

Monisha Bajaj, Founder and Business Strategist of m times v

“Instead of accepting the status quo, people are starting to zoom out and redefine their personal relationship to work,” Bajaj says. She attributes quiet quitting to a cultural shift in how work fits into our lives.  “At the same time, we still live in a society where work is how you make money to support your livelihood. So, in part, people who are deciding to quiet quit may not feel they have the power to change how their workplace is structured or the need to make a living, but they’ve realized they can control how they personally show up.”

Bajaj’s advice for how leaders can support employees in the age of quiet quitting: “As leaders, it’s important to actively foster a healthy workplace that promotes autonomy and that is free from any kind of coercion, shame, and blame,” she advises. “When you show people respect through how you structure your workplace and the culture you create, it gives them room to show up fully engaged.” 

Lekisha Middleton, Founder of The Good Success Network

Some argue that “quiet quitting” is a fancy, 21st-century term for simply doing what’s in your job description, and calling it a day. Middleton is in that camp. “If quiet quitting is quitting anything, it's the hustle and grind culture. It's doing exactly what you were hired to do and providing an even exchange between the work you're doing, the value you're adding, and the compensation and benefits you're receiving in return,” she explains. 

Middleton’s advice for how leaders can support employees in the age of quiet quitting: “Leaders should not expect employees to go above and beyond their assigned job duties for the same compensation and benefits,” she says. “People have a right to keep strong boundaries between their work and personal lives, and human-centered leaders both understand and respect that right.”

Jess Podgajny, Co-Founder and CEO of LLUNA

Hybrid work culture is on the rise, and as we WFH, WFW, and do some blend of both, the idea of the “office” needs to evolve for the better. “We cannot simply put a policy in place [for where people should work] and then expect everyone to operate exactly the same way as before, yet within a whole new context. Companies need to engage employees differently, motivate them regularly, and, most importantly, connect employees with the purpose and meaning of their work in much more intentional ways,” Podgajny shares.

Podgajny’s advice for how leaders can support employees in the age of quiet quitting: “In the age of hybrid and remote work, leaders and companies must prioritize clear messaging and regular dialogue with employees to convey the meaning of a job, and connect daily outcomes to purpose. Hard work is easy when the purpose is motivating,” she adds.

Kimone Napier, Founder of Hire Breakthrough

Napier says that “quiet firing” is yet another factor contributing to people feeling disinvested from work. “Quiet quitting is a direct correlation of quiet firing. For years, employees have fired workers at will and without any indication. Although quiet firing is tied to legalities to avoid a lawsuit, workers feel this approach is not inclusive. As a result quiet quitting is workers taking power into their own hands when it comes to their positions and the future of work,” Napier says. 

Napier’s advice for how leaders can support employees in the age of quiet quitting: “Business owners and leaders need to be aware of the signs of quiet quitting (less enthusiasm, lack of contribution, lateness, etc.) amongst their workers. Rather than ignoring the signs, employers need to speak to their workers to get their feedback once they notice the signs,” she advises. “They should also look at the worker's workload, look at their career paths, and help them to set some work boundaries.”

Rachel Kanarowski, Founder of Year of Living Better

“Ultimately, quiet quitting is a management issue,” Kanarowski says. “It's not about the caricature of ‘The Lazy Employee,’ but more about knowing what you truly need from each member of your team, and being comfortable if that is exactly what they deliver, no-more-no-less. When leaders cannot define what success looks like for a role and how that success will be measured, they are inadvertently creating an adversarial work relationship where their people can never feel certain they've done what's expected of them.” 


Kanarowski’s advice for how leaders can support employees in the age of quiet quitting: Kanarowski is a big advocate of “stay interviews,” or bi-weekly, one-on-one meetings held with everyone on your direct team, to gather feedback about what’s working and what isn’t. “Think of this as a relationship check-in; it shouldn't be combined with a status report or other functional meeting where this person would be presenting to you,” she says. “While it might seem counterintuitive to add more meetings, research shows that ‘stay interviews’ decrease turnover and increase engagement, and research by Gallup shows a direct correlation between decreased communication and a perception that their organization doesn't care about their well-being.”

Written by Kells McPhillips

How One PR Agency Founder Uses Mentorship Tactics To Get the Best Results for Her Clients

Working in public relations has been one of the most fulfilling experiences for me. I started my career almost 11 years ago, and I have to say, I’m not the same person I was back then. Not only have I grown as an individual, but also as a business entrepreneur, picking up knowledge along the way.

In the first eight years of my career, I worked for a notable PR agency based out of New York City. It was there that I was inspired to launch my own agency, as my passion for helping and amplifying small businesses, specifically BIPOC-owned ones, grew. I saw the need for these businesses to get as much help and attention as big corporate brands, so I ventured out to start The Bonita Project and do that. 

As I slowly built my client roster, I had the pleasure to work with some of today's most popular Latinx- and Black-owned brands, such as Alamar Cosmetics, Second Wind, Pholk Beauty, Valdé Beauty, and many more. My role as a business entrepreneur and a PR consultant turned me into a mentor of sorts, and I now mentor clients and service their PR needs, while stimulating their growth as individuals and fellow business owners. Here are some of the tactics I used to help my clients achieve success in their own journey.

1. Set shared goals

Upon signing with a new client, set a list of business and personal goals. How do they want to grow their business exposure? How about their mission and image as a new business owner? Let them share their dreams (even if they may seem sky high). Let’s face it, we all have these ambitious dreams for ourselves. 

I always ask new clients what brands they aspire to be like. Who do they follow closely on social media, and what public figure do they see as a role model? We then work on a list of shared goals together, followed by a PR strategy! 

2. Listen and support 

Always lend an ear when they have a question or need advice on something, even if it's not entirely PR related. While we know "time is money," my relationship with my clients isn't always transactional. As a small business owner, I want to make sure they can confide in me and share their ups and downs, and even their work struggles. We usually come to a resolution together, while talking through their feelings.

3. Be their number one cheerleader 

Root for them and share words of encouragement, whether it’s a comment on their social media or a quick text after they’ve finished an interview. There have been many times when clients wrap up an interview, and tell me they did horribly or didn’t feel as confident. Boost their confidence by showing them that you care and plug in some tips for improvement if needed. There is always room for improvement, and our small business clients recognize that. 

4. Set them up for success 

This brings me to my next point. You always want to come prepared and ensure you’re setting your client up for success, while clearing their head of any doubts. You can boost their confidence with media training or practice sessions on how they should handle a press interview. Let the client take notes and you’ll see them improve each time.

5. Challenge them to step out of their comfort zone 

If there's something about me, I constantly challenge our clients with perspective. As the PR and marketing industry continues to evolve, so does today's consumer. And while some brands may be stuck on doing things the traditional way, I usually come in and challenge the client to stir things up a bit. 

My team and I introduce creative ideas, and new influencers and voices to partner with, but sometimes brands will think it's a bit too risky or "not on brand." I usually believe otherwise and give them more context as to why this idea would make sense. Apply the “it doesn't hurt if you don't try it" mentality, and they’ll see the growth. All it takes is being confident in your ideas. You're the expert and more tapped into the industry than the client. 

6. Keep it real 

There will be times when the client says or proposes an idea that doesn’t sit well with you, whether it goes against your values or you don’t think it’ll be well received. Keep it real and tell them what you are thinking. Keeping it real from the beginning will help the bond between you both go further, and grow stronger.

About the author: Danielle Alvarez launched The Bonita Project in 2018, and since its introduction to the industry - she infuses creative, nontraditional ideas while being unapologetically Latinx. The proud Peruvian-American is drawing from her bicultural experience to make sure she keeps breaking barriers between general & multicultural markets.

I've Been a Small Business Owner for 7 Years—These Are the 4 Tools That Make an Impact

When it comes to running a small business, the days are long and the weeks are short. As a business owner, you’re often a multi-hyphenate, who heads up finance, marketing, HR, and the list goes on and on (and on). So how can you streamline your business and be set up for success? It’s as simple as choosing the right tools for your business and your goals.

Just ask Bola Sokunbi, founder and CEO of Clever Girl Finance. Running her small business is a team effort and she provides them with tools that’ll help her employees align with her business goals. Sokunbi started her business in 2015 as a hobby and made it into a serious business venture in 2018. 

In those seven years, she not only stayed dedicated to some of her favorite digital tools but also picked up a few along the way that has helped her run her company more efficiently. “We basically evolved into tools that are supportive of team sharing and collaborative efforts. Anything that supports collaboration for a virtual team, are tools we have aggregated towards,” Sokunbi says.

Here are four tools that have made an impact for Sokunbi and her small business.

1. Google Workspace

What does Google not do? Whether you want it to set up a business email, or use it to share files, Google Workspace has almost every tool that teams can benefit from. “In terms of organization, G Suite is a really important tool. Especially because now I have a team and my team is mostly remote, and we do a lot of file sharing. We really rely on the G Suite offerings,” Sokunbi shares.

2. Slack

“One big tool that we use, that many companies do, is Slack,” Sokunbi says. Slack is a messaging app that businesses can use to connect their employees. From being able to chat with each other to sharing files, Slack unifies a team. “Again, we are primarily a remote team so it really helps stay on top of our communications. In an easy, noninvasive way, Slack has been super helpful for that.”

3. Bank of America Mobile App

Though this isn’t a tool per se, Bank of America’s mobile app1 has become a resource for Sokunbi to manage finances and day-to-day operations. “I am a Bank of America business account holder so that’s really helpful in terms of managing day to day. I’ve had other business accounts… and found the services that Bank of America offers just more robust. They also have a small business owner's resource center that’s pretty cool,” Sokunbi says. Their small business resources are set up to help owners find the tools and information they need to run their day-to-day operations smoothly. Whether it’s general information about accounting matters to understanding simple terms such as free cash flow, or even getting advice from other women entrepreneurs, you can find helpful content for starting and managing your business. From managing accounts to doing payroll for her employees, Sokunbi chose to switch over to Bank of America because it offered more services that covered all her needs financially.

4. Canva

“[We use] Canva for design. Before we were very much into InDesign or Photoshop, our designer used to use. Once Canva came along, we shifted to it because it allowed team sharing,” Sokunbi shares. The free online graphic design tool is easy to use, and great for everyone from beginners to expert artists. Not only does the tool have free templates, but it is constantly being updated with relevant design trends.

1. Mobile Banking requires that you download the Mobile Banking app and is only available for select mobile devices. Message and data rates may apply.

Lindsey Carter On The Challenges Of Building Your Own Business After Pivoting From Corporate America

Lindsey Carter is a prime example of finding happiness when you follow your passion, but it wasn't an easy journey getting to that point. As do many people working in roles that don't make them feel fulfilled, Carter struggled going to work everyday. "Keep in mind I could not keep a job for more than eight months. I wasn't getting fired, I would just quit every time. I didn't like people telling me what to do. I was like 'this is not working for me,'" she says. So what did she do, she quit her path, pivoting from corporate America. "For me, what made me take the leap was that I was so miserable at my job."

She learned that it's easier said than done though. First she needed to find help as this would put her in a position of knowing nothing on how to start a business. Then she needed a great idea to build a business, which then led to growing the business itself. Through each step she learned the challenges of how to get to the next point, and she shares that insight below. Take a listen on how Carter ultimately found success, and above all happiness.

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5 Helpful Tips For Repurposing Your Content

Quantity or quality? It’s the age-old question, right? And when it comes to creating content, it’s incredibly relevant. As creators, we only have so many hours in a day … and it can be a challenge to decide how best to use those hours. If there’s one secret I’ve discovered to effectively walk the line between quantity and quality, it’s all about repurposing your content.

Don’t panic! I’m not advising you to churn out the same content over and over again. As a recipe developer, food blogger, podcaster, and cookbook author, I’ve been creating content for busy foodies for over ten years now. I’m confident to share some best practices for recycling the amazing work you’ve already done in new and creative ways to extend its life. I’m also here to tell you that I haven’t once — in a decade — heard a complaint from a reader or follower about repurposed content. Here's how I've done it!

1. Find new contexts for the same content. 

Evergreen content consists of information or ideas that you can use again and again. I’m sure, like me, you’ve already created and shared plenty of evergreen goodness with your audience, whether you know it or not. 

Take, for instance, a blog post I wrote years ago about how to cook frozen chicken breasts. Simply by finding a new context for the information, I’ve repurposed the work I did on this post again and again. National Chicken Cordon Bleu Day (It’s April 4, in case you were wondering.) is one example of a fresh hook for that post. I might also share it in the context of other chicken recipes that are trending on social media. 

2. Repurpose across platforms. 

Look for opportunities to bring the same content to your audiences in different ways. This is an efficient use of your time, but it also ensures that even more people will see your work since different segments of people are drawn to different platforms. Repurposing across various mediums has the added benefit of connecting you to a wider audience. 

I’ve found a lot of success with this method on one of my podcasts, Jump to Recipe. At the end of each episode, I share a weekly meal plan with my listeners. Guess where those meal plans come from? From my blog and website! I’ve already done the heavy lifting to thoughtfully develop the recipes in a written post, and on the show, my voice puts a new spin on them for people who prefer to consume audio content. Plus, with meal plans, I can mix and match individual recipes in different ways.

3. Edit the content based on what you know now.

Taking pretty, styled photos that will make a real impact on readers and followers can be seriously time-consuming. I have some good news for you: you don’t need to take brand new photos to brighten up your aesthetic and attract eyes. Since I’m constantly learning new photo editing skills, I’ll often repurpose old images from my hard drive with techniques I didn’t know when they were shot. 

You can use the same approach for written content. Reread old blog posts or social media captions and consider what you might add to them, based on more recent experiences or knowledge. Swapping in a fresh anecdote for an old intro might be all that you need to give an evergreen post new life.

4. Bring content back in smaller chunks. 

Short-form videos like TikToks and Instagram Reels are (obviously) a lot of fun, but they can also be used strategically for repurposing content. For instance, if I’ve created a full recipe video to walk audiences through every step of preparing a dish, I might break that same video into shorter chunks highlighting specific cooking techniques that my TikTok or Instagram followers can model.

The same principle can apply to written content. Do you have a longer blog post that’s had a lot of success and traction? Break it into shorter segments for Instagram captions. 

5. Use repurposed content to engage your audiences as part of an in-group.

As I already mentioned, I’ve never once received negative feedback from people after reposting a recipe, meal plan, or cooking technique. My followers seem to get excited to let me know when they’ve already tried something and can attest to how delicious it is. It makes them feel like they’re part of some kind of special club. 

If you share something other than recipes, your experience might not be the same, but there’s still a way to replicate it for different kinds of content. Are you repurposing advice on freelancing? Your long-term followers may want to share what’s already worked for them. Do you make content about DIY crafts? Let your audience get excited to see projects they’ve already made… with some of the minor tweaks I’ve suggested above, of course.

Here’s the bottom line. You work too hard on your high-quality content to let it live for only a short period. With a little bit of repurposing your content and some creativity, it becomes quantity!

About the author: Christine Pittman is the founder of More Cheese Please Productions, a culinary media company reaching over 2 million monthly readers. It was 10 years ago, while on maternity leave, that Christine started her first website, COOKtheSTORY. Shortly thereafter, she created her second successful site, TheCookful. Since then, she has written over 40 cookbooks, including The All New Chicken Cookbook, and created two podcasts, including the popular Recipe of the Day show, which airs 7 days a week.

This Female Founder Is Disrupting The $600B Menopause Market With Her Femme Care Product

After spending my career building brands and products that solve pain points for women in specific life stages–from marriage to motherhood–menopause was the next frontier. At least that’s what I discovered after talking with hundreds of women about their experiences. As I leaned in, I realized this was so much bigger than a product or service. While younger women were discussing periods and sex, infertility, pregnancy, and postpartum, all formerly “taboo” topics, no one was discussing the needs women were experiencing as they got older. 

Making the conversation culturally relevant is a big step toward stripping away the stigma, and this was an opportunity to introduce a cross-generational conversation around what it means to be a woman, at every stage of life. This was a chance to educate women about the years after postpartum, the experiences leading up to menopause, and the often overlooked time after menopause (good-bye periods)!

Just like every experience we go through as a woman, I believe we need to be able to speak about them openly and honestly, so that we can help normalize the topics. Creating a platform for women to do that is my mission with Hazel-luxe, innovative femme care for the ever-evolving woman. Here’s the steps I’ve taken with Hazel to disrupt the menopause market and create a product for the femme care industry.

1. Start with her story, never assume.

Instead of making assumptions about who our audience was based on stereotypes, my co-founder and I began by talking with her (the women). These women shared their life stories, pain points, brands they loved, brands they hated, things they were comfortable talking about, and things they thought no one else was experiencing. 

We learned that menopause represents 34 symptoms women can have from age 40-60, and several of those symptoms, like leaks, can continue into their 70s, 80s, and 90s. So we continued digging deeper and found that 1 in 3 women overall experience leakage, and that increases to 1 in 2 women over 50. 

2. Innovate and go against the status quo.

Through talking we also learned that products on the market just weren’t cutting it for these women. Women were limited to only using pads, liners, and adult diapers, or avoiding the aisle altogether (We can’t blame them!). They were constantly self-conscious. For example, walking in a plastic, bulky diaper wasn’t ideal at the office. Or how about having pads stuck to the side of your leg during HIIT class. Some women would rather quit! 

We knew they deserved better, so we asked women how we could make a better product. The bar was low because all they wanted was underwear. Not just any underwear but a chic brief they could wear under their leggings, undetected. Bonus if it included a control top and was super absorbent. 

We set out to do just that. We learned the global incontinence market is valued at $13B, and is the  fastest-growing category in personal care. There are only two legacy brands that control 100% of the market, but supply chains and manufacturing are based on their baby diaper categories. That’s why there’s been almost no innovation, and no wonder 77% of women hate the existing products on the shelves. 

To introduce a better product, we had to rethink everything! Not only the actual underwear but the manufacturing process. So we brought together material scientists and fashion designers, and spent two years developing new materials and technologies to create the High & Dry Brief – a super chic, disposable brief for leaks that absorbs up to 1.5 cups of liquid (that’s a bladder full). 

3. Elevate the category by creating a brand and product that resonates.

Despite women over 50 controlling 70% of disposable income, less than 5% of total marketing dollars are directed to this demographic. It’s not surprising then that 89% of women say they feel invisible when they turn 50. 

To build a brand and product that this category of women like, we involved them every step of the way. For us, that meant building Hazel alongside real women in their 40s, 50s, 60s, and 70s. We formed a customer advisory board of 25 women and connected with hundreds more through the process. We conducted interviews, surveys, and focus groups, and shared our brand visuals, language, packaging, prototypes, and product designs to get feedback. We listened and we iterated.

We learned they wanted a fashion-forward brand that didn’t make them feel like something was wrong with them. And when it came to the product, we had them test it out by wearing the briefs while in spin class, at work meetings, playing tennis, running errands, and going about their everyday activities. We made adjustments to the fit, absorbent core, and overall look and feel until we got them just right. We also made them size inclusive as 40% of the market is a size XL or larger.

4. Break taboos and stereotypes

I want women to know the power of embracing everything that comes with being a woman. When we do that, we’re making aging aspirational. As women talk publicly about their periods and sexual wellness, infertility and postpartum experiences, and now menopause (and beyond!), we’re creating conversations around women’s health and experiences at every age. Through storytelling and representation, we’re showing women of all ages (and society) what it means to be an ever-evolving woman, and that they are anything but invisible. Best of all, we’re removing the stigma by taking this category out of the shadows and changing the narrative.

About the author: Aubrey Hubbell is the co-founder and Chief Design Officer of Hazel, a luxe, innovative femme care brand for the ever-evolving woman. Hazel empowers women with thoughtful, groundbreaking products – starting with the High & Dry Brief, a disposable brief for leaks. Aubrey is passionate about building brands and products that solve pain points for women in specific life stages – from marriage to motherhood to menopause and beyond. She received her B.F.A. in Digital Design from the University of Colorado in Denver. And studied Scandinavian design in Copenhagen, Denmark.

Classifieds Nº280:  Refinery29, Free People, Levi's and More Are Hiring!

Check out our fresh batch of job listings every Thursday! This week we have new roles from Eloquence, Refinery29, Open, Free People, Levi's and so much more. Good luck in your job search! 

Are you a company looking to hire? To post your job listing, click HERE.

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CREATE & CULTIVATE

Pivoting In Your Career In Your 30s: It's Okay And Here's How To Tackle It

Your 30s are a divergent decade—between life milestones and relationships, you develop into the adult you want to become. With shifting priorities and life perspectives, you might come to realize the career path you're on is not the final destination. (You may also be experiencing burnout.) Maybe it's time to consider pivoting in your career.

The good news is that your career doesn’t have to follow a linear path. There is no one-size-fits-all solution and you are not being graded on your commitment to your first career path. You get to reinvent your work life as many times as you want. Just because it sounds daunting does not mean it's not doable. 

So, where do you start when you’re looking to change careers, or maybe you don’t know what kind of change you’re seeking. We know it can be overwhelming to contemplate a complete change, so whatever your mindset, the following tips will help you begin your journey. 

1. Assess your network 

The benefit of changing your career path in your 30s is that you’re not starting from square one. First, go through your contact list, starting with your email address book and LinkedIn connections. Is there anyone you already know in a role that interests you? Do you have a mentor at your current job that could advise you on the next chapter of your career? Make a spreadsheet of your closest contacts and note their job title, your relationship with them, and why they could be a promising resource for your new career journey.

The goal is to begin researching new career directions with the support and guidance of peers you’ve already established relationships with. This might be a good time to try out a LinkedIn Premium account to maximize your networking, and you'll also have more access to hiring managers. 

2. Assess your skills

Ask yourself what top skills your current job requires. Do you interface with high-profile clients or oversee your company’s internship program? Do you have project management software development experience? Maybe you write your company’s social media posts or sell marketing automation solutions. No matter what you are currently doing, your skills are transferable. As an exercise, write out the primary responsibilities of your current role and what skills are required for each. Brainstorm how those skills will translate into a new career field. 

3. Take classes

The internet has democratized access to continuing education opportunities. Research the kind of certificates or credentials that can introduce you to, and give you experience with, a new career field. 

Platforms like Udemy and General Assembly are great resources for education and career transformation. Both companies specialize in in-demand skills and offer thousands of courses online. Through ongoing education, you can hone new skills, while also understanding the full scope of interesting new career paths.

4. Be open-minded 

Maybe you know what career field you want to go into, but if you don’t The Bureau of Labor Statistics Occupational Outlook Handbook is a great resource for beginning your research. It outlines different industries and career sectors, as well as qualifications for becoming that type of professional. You might not know your dream career already exists! 

Another free resource to check out is "The Career-Switching Handbook for 30‑Somethings." It's an ebook from The Wharton School that details data-driven strategies for advancing your career through job-hopping. No matter where your research takes you, be open-minded to careers you have never considered before.

5. Plan for salary changes 

Lastly, changing career paths will affect your salary in the short term. But don’t fret! This is a temporary reality of starting anew. Salaries, like career paths, are not always about incremental growth. Consider side hustles or part-time work that pays the bills, but still allows you the time to develop into your new career path. 

Written by Dana Kelly

How This Small Business Owner Made Her WFH Space More Productive

As the saying goes, “Go big or go home,” but whoever originally spoke those words probably didn’t envision everyone being stuck at home courtesy of a global pandemic. For Dominique Fluker, being stuck at home inspired her entrepreneurial calling. During quarantine, Fluker had to bring her 9 to 5 tech job home, and working and living in the same space made her sick of her surroundings. So what did she do? She decided to “spice up” her living area and make her WFH space more productive.

Fluker then caught the eye of an Apartment Therapy editor who saw her curated creation on social media, and gave her a feature. That inspired Fulker to take her passion for interior design i, and turn it into a business. DBF Interiors was born⎯ a virtual interior design studio focused on curating compelling interiors with accessible luxury.

Starting and running a small business is difficult in and of itself. Starting and running a small virtual business, based on creating the feel and energy of space during the height of the pandemic, proved even more challenging. Fluker shares four tips that helped set her up for success as a WFH small business owner.

1. Create A Workspace

Fluker's first word of advice is doing exactly what she did that led to her to building her business. DBF Interiors is all about a space’s utility and ambiance, so you need to create a dedicated workspace. “I had to make sure that I carved out a space that was dedicated just for work,” Fluker says.

She also mentions that when it comes to your workspace, size doesn’t matter. “A corner or a desk in your bedroom will do ... and furnishing it with things that will inspire you to get the work done.” For her, one of those things was her ring light. “I had several lamps and art that inspired me to get the work done.” And being able to remove yourself from the dedicated workspace at the end of the workday is just as important. “That way I can close the door, and close the door on the workday as well when I was done,” she adds.

2. Utilize Technology

Small business owners usually wear all, if not most of the many hats necessary to keep the business afloat. But that doesn’t mean help isn’t available. There are apps to help streamline almost all business-related tasks, to make life easier, and Fluker takes full advantage of them. “You have to make sure that you are organized and really blocking out your time. I think procrastination stems from not having good time management,” she explains.

To make sure she’s using her time effectively, Fluker relies on work management platform Asana. “I use Asana heavily. Asana has saved my life professionally and personally, to where all my tasks are blocked out by the week ... I make sure that I'm time managing on a Saturday or a Sunday, maybe take 15 minutes to plan my whole week ahead, or even two weeks of tasks that need to get done.”

For clerical tasks, Fluker recommends a paperwork tool like Bonsai. “It's for contracts and invoices. It's all in one suite that lets you focus on everything like templates, proposals, invoices, agreements, and quotes. I do all my contracts, proposals, and invoices in this.” 

3. Over-communicate

Whether your business is virtual or not, communication is something that must be done clearly and often. “It takes a lot of communication, overcommunication, especially when you're communicating through digital spaces,” Fluker shares. Though the digital space wasn't always easy to navigate, they were essential to Fluker's success. “I am a first-time entrepreneur, so not having that human interaction and reassurance that I could do it, and step into this newly created space that I decided to do, was dodging at first. But that's what zoom is there for. That's what other meeting tools are there for, and just having support from social [media] and my community on social media helps me propel myself forward.”

4. Get serious about self-care

It’s no secret that taking care of our mental health is essential to handling the uncertainty and pressures of life⎯ perhaps even more so for small business owners, and especially during a pandemic. Stress and burnout are creativity and productivity killers, and Fluker advocates for taking self-care seriously. She suggests carving out an hour a day for self-care like you would for any other business-related activity. “Make sure that you are incorporating an hour of self-maintenance every day. An hour just to yourself, if that's all you can do. Make sure you're doing it,” she advises. Her favorite methods of relaxation include catching up on a show, taking a relaxing bath, or reading a book. Whatever method you choose, she reiterates doing it every day.

Another form of self-care for Fluker that she wants to bring awareness to is self-talk. Her biggest tip for any entrepreneur is hands down, “Be kind to yourself.” The quality of your inner talk affects your mental health and your work. “You're already in business for yourself, which is a huge step forward and a hard task to do," she adds.

Written by Abby Stern

Winnie Harlow Shares Tips On Raising Funds For Your Business

Believing in your business and product is almost like manifesting it to be successful, and that worked out quite well for model-turned-entrepreneur Winnie Harlow, who raised over 6.5 million in funds, to launch a beauty brand this year.

Cay Skin, although exclusively sold at Sephora today, took years in the making before it even hit the shelves. Harlow is one of very few Black women to have raised over 1 million in venture capital funding for it. How did she do it? She got a stellar team together and they built a beauty line she’s passionate about. From formulating the products to building the brand identity, Harlow and CEO Cass Devor share the steps they took to get investors to notice Cay Skin. Watch them speak below from our LA Conference.

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BIPOC Women Don't Yet Receive 1% of Business Funding — Here's What Needs To Change

According to Harvard Business Review, Black women are the fastest-growing group of entrepreneurs in the United States. Still, when securing funding crucial to their business' success, Black women business owners receive less than one percent of total financing (.34 percent, to be exact). Despite Black-owned companies generating employment opportunities; providing new and inventive technologies, products, and services; and revitalizing communities, they often struggle due to this lack of capital.

To put this funding gap into perspective: Black-owned businesses only receive funding 18 percent of the time, and their capital averages $35,205, according to a report from Fundera, a financial resource for small businesses. Meanwhile, 59 percent of white-owned business owners receive assistance, and their startup capital averages $106,720, according to that same report. What's more, according to the "State of Minority Business, March 2022" report by Creative Investment Research, 40 percent of Black Business owners didn't even apply for financing because they were discouraged from doing so.

Clearly, changes need to be made at every level for funding to become truly equitable. Here's what needs to change.

1. Continue dismantling systemic disenfranchisement

Systemic and historical disenfranchisement has long presented obstacles for Black women and women of color. These hurdles still create income inequality for Black entrepreneurs, which can, in turn, limit their financial freedom if they decide to start a business. A United States Department of Labor report states that Black women earn 63 cents for every dollar earned by white men, and where the educational level is the same, Black women earn just 65 cents to the dollar. 

2. More transparency about the road to funding 

For BIPOC entrepreneurs, finding funds outside of self-funding their own business is categorically challenging. Finding the right source of funds can feel daunting, so Bank of America has partnered with Seneca Women, a global platform committed to making the world more equitable for women and girls. 

Together they've created Capital Directory for Black Entrepreneurs and Capital Directory for Women Entrepreneurs, vast databases and directories that make it easier to find hundreds of organizations that provide funding for Black-owned and women-owned businesses in the United States. The featured sources of capital can even be segmented to isolate aspects of the directory, such as available funding from:

  • Community Development Financial Institutions (CDFIs): Nonprofit loan funds or grants that can also provide advice and mentorship

  • Venture Capital and Angel Investors: Primarily firms and individuals seeking to invest in startups

  • Award-based funding: Grants typically from the government, corporations, foundations, or individuals, where repayment is usually a non-factor

  • Loan Funds: Lines of credit and secured and unsecured loans from nonprofit organizations, investment funds, and nonbank corporations and institutions

  • Crowdfunds: Funding that's usually made available, amplified, and advertised through social media and crowdfunding sites where individuals in large numbers financially back a new business.

In addition, the Tory Burch and Bank of America Capital Program is yet another initiative to give women small business owners more affordable options. They are helping these entrepreneurs in areas of access to networking opportunities and beyond.

3. More resources and mentors need to be made available for Black-owned brands 

Part of the path to equity for Black women-run businesses is making clear access to resources and mentors, who can help you to shape the future of your business. Bank of America has compiled credit and funding resources that provide valuable information for new entrepreneurs, long-term business owners, and those contemplating starting their businesses. Whether deciding between a line of credit, a business credit card, or questions about small business administration loans, you can navigate through this repository to find answers to many of the questions that may be challenging you today.

For those entrepreneurs looking to connect with a mentor or have your problem solved, there are ample opportunities to connect with likeminded individuals at Create & Cultivate in-person events. Sign up to attend our next events Wellness Means Business (October 1, Los Angeles CA) and Small Business Summit (October 16, New York, NY).

5 Ways To Perfect Your Worry-Free Weekly “Reset” Routine

With Monday right around the corner, Sundays can make you feel like a mess. The pressures of
the coming week and the stress of the past are a perfect recipe for anxiety, dread, and overwhelm. Not to mention, the grief! I love weekends so I’m always a little sad come Sunday night. So when I find myself in this headspace, I seek refuge in my “reset routine.”

Setting time aside to replenish my energy and practice self-care helps me transition back into the week with ease. Protecting my energy is something I’ve struggled with in the past, and if that sounds like you here's what I did to achieve a worry-free weekly "reset" routine. The practices I share have helped me prioritize my well-being and joy, and are designed to help you pause and prepare. If that hasn’t been your experience with routines, don't worry. Here are 5 ways to create a realistic and resourcing “reset” routine to start the week right.

1. Cleanse your body

When we move from the brain we tend to forget the body. Physically cleansing is a way to reset the body and refresh your energy for the start of the week. Think of how you can bring extra intention to your cleansing routine. I like to take this time to style my hair the way I like or add a face massage to my skincare regimen.

Another way to “cleanse” your body is through hydration. I track my water intake with my gallon water bottle and complement that with some teas that bring me joy. Hot or cold teas are known to boost your immune system and fight off inflammation, so lately I’ve been enjoying a cup of warm tea with a squeeze of lemon, a spoonful of honey, ginger, and some goji berries.

2. Reset the mind

Between running a YouTube channel, podcast, and an online stationery shop, I'm no stranger to stress and overwhelm. When I struggle with insomnia or lack of motivation, I know it’s my body’s signal to take a step back and slow down. I’ve tried many mindfulness practices, but what works best for me is meditation. Anxiety starts in the mind, so learning to listen and observe my thoughts, as opposed to letting them take over control, has brought me a lot of relief. Meditation helps clear your mind, reset your mental slate and focus on your intentions. Try it for 15 minutes a week and see if it helps you too.

While meditation brings a gentle awareness to racing thoughts, affirmations introduce calming and empowering thoughts to the brain. Repeating statements like “I love myself. I trust myself. I am safe” bring me calm and support. Try a guided meditations when you are ready.

3. Plan the week ahead

Narrowing your focus is key to combating overwhelm and getting more done. Take a look at your upcoming week and take note of the events planned. Start by setting goals for the week and don’t forget to set some self-care ones as well. I like to make a list of three things for each category. This method keeps things achievable and helps me practice prioritizing. The Weekly Reset Planner uses the “list of three” template, which makes planning my week that much easier.


Next, I find reflecting on the past week helps me feel better prepared for the week to come. I take this time to practice gratitude and celebrate growth more regularly. No matter how small the achievement, it deserves to be celebrated. Reminding your nervous system of what you have survived helps relieve anxiety about the future. With time, this kind of practice can rewire your brain towards confidence and positivity instead of fear and self-criticism.

4. Clean your space

Tidying up is not everyone’s cup of tea and I get that. For some, it can feel like an impossible task. If this is the case for you, I have a 10-minute hack. Set a 10-minute timer and do some chores like folding laundry, doing the dishes, or sweeping. You can stop once your timer is up but you might find that once you get started you want to continue cleaning for longer.

This trick helps me combat procrastination and feel a sense of accomplishment. Your brain actually releases dopamine when you achieve goals, no matter how small they are! Also, a clean space promotes a clear mind. Not to mention that a small weekly dose of cleaning will give you less work later, and help you practice a healthy habit that will get easier over time.

5. Relax your body

In a culture that rewards “doing,” slowing down to honor “being” is a challenging task. Being with yourself, feeling into your body, and listening to your senses is vital to your wellbeing. Movement and breathing exercises are a great way to tend to your body and release trapped emotions. Tune inward and ask yourself “what areas hold the most tension in my body?” Stretching, breathing, and tapping are some of my go-to methods to release tension.

Other movement exercises to try are Belly Button Healing, which is a practice that stimulates digestive organs, promotes blood flow, and releases trapped emotions, and yoga is also a great way to slow down and heal your body’s aches and pains. I try to practice movement as much as possible to stay connected and fluid with my body. Above all, remember that the intention is decompression. Listen to the wisdom of your body and let yourself look silly.

About the author: Aileen Xu is a content creator and entrepreneur at Lavendaire, inspiring people around the world to embrace their true potential and create their dream life. Her YouTube channel Lavendaire has over 1.6 million subscribers. Her podcast, The Lavendaire Lifestyle, has over 7 million downloads. Aileen is the creator of the top-selling Artist of Life Workbook, a guided journal to creating your most successful year, which has sold over 25,000 physical copies. Her brand offers an array of stationery products and an online course at The Lavendaire Shop.

How To Get A Culturally Driven Beauty Brand Into Stores With RANAVAT's Founder

Starting a culturally driven beauty brand as an engineer and scientist is not the path that I thought my career would take me, but it’s the path that has given me so much fulfillment that I could not see my life any other way.

I started RANAVAT with no connections in the beauty industry, driven solely by my passion and mission to see Indian beauty on the most coveted retail shelves in the world. It took a lot of no’s before there was a yes. But with that first yes slowly came more, and I was determined not to stop there.

There are 3 values that I hold dear to my professional (and personal) journeys, and most important in helping me get my product into the beauty aisles. Staying true to these values has never steered me wrong, even in the hardest of times, and relying on them in those hard times is what brings me up time and time again.

1. Find Your Niche

Find what speaks to your strengths. One lesson I’ve learned in this journey is to stay true to yourself. I knew my background was unique for the beauty industry. Having a business acumen and pairing that with ingredient sourcing and formulation experience, mixed with my South Asian identity, gave me the foundation to create and build RANAVAT.

Your identity is your strength. Use all of your experiences to create your space in this world.

2. Set an Example

Growing up in a South Asian household, my parents served as constant inspiration of the hard work and perseverance it takes to build a business. It’s incredibly empowering to see someone like you doing something you want to do, and watching my dad build a business from the basement of our home taught me the value of determination, self-belief, and passion.

I always knew from a young age that I wanted to, someday, start my own company too. Seeing our brand today at top retailers like Sephora and Harrods makes me hopeful for the next generation to be empowered to take on any challenge.

3. Create Your Network

Create and find your own network. I found my first mentors and advisors early on in building RANAVAT. They are my sounding board, my dose of reality, my inspiration, and an ear to listen to my struggles and my wins. I would not be where I am today without their support.

I also have an accountability group of close friends. We share our vision boards with each other in our respective fields, and we hold each other to those ideals. Regular check-ins allow me to not only connect with my friends and help them stay accountable to their visions, but stay accountable to my own visions.

Surround yourself with people who will champion you, challenge you, and support you every step of the way. They will be the ones who bring you up on those struggling days, who champion your wins louder and who provide advice on those difficult decisions.


Today, we are seeing more and more Asian-founded brands breaking norms in the beauty industry. I believe this is just the beginning of this movement. While my generation didn’t have the breadth of representation growing up, we were able to break into industries and challenge the norms.

Consumers crave connection and familiarity and are finding this in culturally driven brands like my own. I see my values represented in our customers and in fellow Asian founders and that gives me confidence that we will continue to see culturally driven beauty brands make their own space in the beauty industry.

About the author: Michelle Ranavat leverages her expertise in the pharmaceutical industry and her background in engineering to create a line of beautiful skin and hair treatments that honor her South Asian heritage. Each formulation is composed of the highest caliber Ayurvedic ingredients for transformative skin and hair care results across all skin and hair types. Distinguished Ayurvedic and adaptogenic cutting-edge actives such as Saffron, Ashwagandha, Turmeric, Manjistha, Amla, and Bakuchi are hand selected for real results. The luxurious collection is proven by science, and rooted in ritual. Founded in 2017, RANAVAT recently launched into Sephora with 8 of their best-selling products. The brand proudly donates 1% of proceeds to Desai Foundation, a non-profit organization in India that empowers women and children through community programs to elevate health and livelihood in India and the U.S.

3 Content Creators Share How To Land Partnerships With Brands You Love

Whether you’re exploring the world of being a content creator or you’re already committed to the journey, you’re likely aiming for dream partnerships with brands you love. But it's not all that easy to land them. 

Sure some partnerships are handed out easily, but how much do you believe in those brands? Are you even passionate about what they have to offer? Those are some questions you should be asking yourself before taking on a brand partnership. And if there's a brand you love, a little hard work on your end may just get you the deal.

Here are three content creators from different fields sharing their take on how to land partnerships with brands you love. They know the ropes of creating paid brand deals and they’re dishing it out just for you.

1. Grace Atwood, Lifestyle Content Creator

Gone are the days when creating a perfectly curated grid is the expectation. Most of us want to discover people who feel relatable and real, like Grace Atwood, a lifestyle content creator that has amassed 182,000 followers on Instagram alone by sharing her life and the things that she loves.

Back when Grace started her blog in 2010, it took three years until she landed her first partnership: a campaign with Ugg. “They had me judge a contest (where my blog readers would design and upload their Ugg boots), go to their studio to film a video, and do a couple blog posts. I think I was paid $300. It was so much work but I was over the moon excited. I saved half for taxes and spent the other half on nice sunglasses.” Grace may be landing partnerships with much higher brand investments now, but it took years to get her pricing just right.

Here’s her advice for new content creators: “Start by joining an affiliate platform like LTK or Shopstyle and watch the data like a hawk. The numbers will tell you what your audience likes ... Do more of whatever it is that works. Data is everything in this industry; it's not just about creating pretty photos and videos, you have to be able to back it up with numbers. Use the numbers to build case studies and create a media kit.”

2. Martina Bartolozzi, Travel Content Creator

Meet Martina Bartolozzi, an Italian-American content creator who helps foodies spend their money and time wisely when visiting Italy. She does this by creating custom Thatch maps with chosen recommendations based on personal preferences. It took a while for her to gain traction as she was exploring her niche, but once she found her path, it was only a few months until she received her first paid partnership request.

Martina has a few pointers that she hopes will help you land your first partnership:

  • Focus on building and maintaining a trusting community by offering tons of free, useful content consistently.

  • Keep learning! Continuously invest in developing your skills to be able to provide your best products and services.

  • Only pitch to and only accept collabs with brands that you believe in, and those that offer products and services that you would also use.

  • When pitching, do your research, be concise, and focus on explaining what advantages you can offer to the brand and how your interests are aligned.

  • You don’t wait to have “x” number of followers to start pitching, practice with smaller brands, or better yet, with businesses that already follow you.

3. Cahner Olson, Hyper-Local Content Creator in Omaha

Being a content creator can happen in your own backyard, as Cahner Olson of Omaha Places has proven in a very short amount of time. Omaha Places niche is super informative, engaging content that encourages Omaha residents to go out and explore their own city. 

Reflecting on the timeline of getting local brand deals in Omaha, Cahner approached collaborations for free products or services in her early days of having just 500 followers. Though it was a slow increase in the beginning, she eventually hit it big time.

“The first 6 months I didn't make any income from it. My first paid collab came at month six and was for $60. In month seven I made $140. Month eight was $150, and then month nine it started blowing up and I made ~$2,000. It's been a pretty upward trajectory from there. I was constantly reaching out to brands and pitching myself in the beginning, but as the account has grown and become more well-known in the community, companies are now coming to me first which is pretty cool.”

About the author: Emily Steele is a creative entrepreneur who has built several successful companies and events with the intention of supporting small business owners. Her latest endeavor is supporting communities through hyper-local content creators with her company hummingbirds. Emily loves seeing women in business succeed; connect with her over at www.emilyasteele.com.