Hear from Sisilia herself on why the Logitech K380 Multi-Device Bluetooth Keyboard works with her fast-paced lifestyle. This week on the Create & Connect series presented by Logitech, Sisilia tells us all about what's coming up next, what inspires her, and a former job with a "sassy" boss.
In 2010 when Mel Rod created her now popular style blog MelRodStyle, it was more of a fashion journal. Five years later, having secured past partnerships with major brands like Keds, Smashbox, and Tacori, we’d call it more than an online diary. The speed at which she needs to operate is warp, moving between staying true to her brand, and engaging her readers on social. Every day brings the potential for something new-- plus, the influencer has a wedding to plan. She is on-the-go more than ever, and still admits to preferring the old-school “bulk” of a laptop to her phone.
She's currently working out to Justin Bieber's "The Feeling," but we have seriously good feeling about Katherine Schwarzenegger. Yes, of that family with the unmistakable last name who is making moves in the blog world with her eponymous site. What's also unmistakable is that the USC grad, twice published author is not resting on her laurels. From food and fitness advice to fashion and inspiration, her lifestyle game is strong.
We chatted with Katherine about giving in to fear, the power in vulnerability, and asking herself: WWBD? What Would Beyoncé Do? Make sure to check her out at Create & Cultivate Dallas this January when she talks about defining your personal brand and voice.
In your book, “I Just Graduated…Now What?” Honest Answers from Those Who Have Been There,” John Legend is quoted as saying, “It’s not wrong to be afraid.” Why do you think we are so determined to always appear brave and bold?
I think people don't really value fear as much as they should. So much is learned when you're afraid to do something. When somebody graduates college, there's so much pressure from everyone and society to come out of school brave and ready to go into the world with confidence and having a concrete plan. For most people this isn't the case. I felt very unconfident post-college and I felt like those four years were supposed to prepare me for everything I would experience in the real world and the reality was, I felt very under prepared. We should really give people a break and applaud them for being afraid, especially when they're able to express their fear openly. This humanizes us and allows us to know that it's OK to not always have everything together, because that's impossible. At the end of the day this pressure to be brave and bold all the time just puts an unnecessary amount of pressure on everyone to always be perfect and never show their flaws. I have found when I show my flaws, amazing and beautiful things happen and I actually end up learning so much about myself and about life, that should be encouraged more often.
To that point, there is also a degree “putting your best face forward.” When is it OK in life to be vulnerable?
I don't think there's enough emphasis put on the idea of being vulnerable. Being vulnerable is definitely a really scary thing, you never know what's gonna happen, how people might react, what life will hand you, etc. But it's almost always guaranteed to be a huge learning experience for you. I think most of us wait to be vulnerable when were in a really safe place because that's when it feels most comfortable, but I think we should try to be more real more often. I'm not saying to pour your heart out all the time, but pay attention to your feelings and express them. You don't always have to have it together around your friends and family, and chances are when you decide to let your walls down and be vulnerable, you will be humanized and allow others to also feel their feelings. What I've learned is that when you allow yourself to be vulnerable is when you allow yourself to really feel and then to grow.
What to you do when you don’t have “the answer?”
The first thing I always try to do when I'm searching for the answer to something is to look at how I feel in my gut. I know a lot of people always say to trust your gut but sometimes it's easier said than done. A lot of times I overthink things so when I need that extra reassurance. I always like to pay attention to how I really feel in a situation and go with that. If that doesn't work, I always ask myself "what would Beyoncé do?"
How can vulnerability be powerful?
I think vulnerability overall is incredibly powerful thing because you're at your most honest with yourself and with those around you. So that right there is a powerful thing. Vulnerability humanizes us and allows our flaws to be exposed and that's a big risk.
When has your fear had a positive effect?
Fear can protect you which is a positive thing. If you are in a relationship and you're afraid then you know to get out. Fear can also block you. It can prevent you from doing a lot of great things and really living. So while fear is inevitable, it should hopefully be something you don't allow to control your life.
We’re always asking those older than us for life advice. But what is a memorable piece of advice you received from someone much younger than you?
I get a lot of great advice from people younger than me because I have a big family and at a certain point age doesn't matter – we all hang out together. I think one of the best pieces of advice that I got from my youngest brother, Christopher, was in reference to a person I was dealing with who wasn't giving me what I wanted or needed in a relationship. I was venting to him (my family is very close) and he said to me that not everyone knows HOW to love and live the way we do. You need to accept people for they are and love them for their great parts, but also love their flaws. Half the time I think he is a prophet because the things he says at his age are insanely brilliant and this talk I had with him was life changing. It helped change the way I look at people and what I am able to expect from them as well.
You published your first book as a twenty-year-old at USC. Which goes to show that it’s never too early to jumpstart a career-- and many feel like they have to have it figured out before graduating. What would you say to those struggling with college/work balance?
It's normal. Don't think that anyone isn't struggling with the college and work balance because everybody is. I think where we get messed up is when we think we have to have it all figured out. The reality is you never have it all figured out and you are constantly learning for the rest of your life about how to balance. So definitely don't think that you have to have it figured out before or after graduating because even if you think that you do, it will change 1 million times. We all struggle with that balance, but I think the best you can do is do what feels right for you. It's definitely important to be able to work hard and take your career seriously but also to put a huge amount of focus and attention on your friends and your family and things that make you happy. When I was writing my first book, one of the best pieces of advice I received was from my mom – she said that you will work hard and spend time on your career but at the end of the day your job won't be holding your hand or wiping tears or helping you up, that comes from relationships, whatever kind that might be. So put focus on your career but also on your friends, family and partner.
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What are some small, daily ways we can use our voices for positive change?
The smallest and easiest way we can actually make a big change every day is simply by treating people with kindness. You would be surprised how different your life could be and the lives of people you interact with could be if we could just be kind to one another. Life is hard, people are struggling and hurting, so just by being kinder to others you will make yourself happier and change the course of another persons day.
What’s one small change you’ve made that’s had a huge impact on your life and career?
Definitely cutting out the negativity has had an overall huge impact on my life and career. Your '20s are for learning all the messy things: how you want to live your life, what kind of people you want around you, what's important to you as an adult, etc.. When I made the decision to remove a lot of the negativity in my life-- whether that was people or situations, everything improved so much. It's a hard thing to do but it's the best thing that you can do.
Another big change that I made in my life was to try to remove all judgment. I think we judge people's decisions so much and we don't pay attention to our own life. We criticize and judge people's every move instead of just letting people do what they want-- it begins to consume our lives. The moment you let people do what they want and choose to love them instead of judging them you will be a freer and happier person.
What’s your go-to outfit? The one you’d throw on every day if you could get away with it?
Probably black skinny jeans, black ballet flats, and a black t-shirt. That's my easiest go to outfit that requires zero thinking. I make sure to have my favorite pieces of jewelry on 24/7 so it makes the outfit look more put together even if I just throw it on. I never take off my jewelry so that always helps with basic easy outfits like this one.
Best piece of advice you’ve received from your mom?
That's a tough one because she gives me so much great advice. One that I can think of off the top of my head would be the importance of a handwritten thank you note. I used to hate doing it when I was younger but I now write all my notes on stationary. It’s timeless. I would say the biggest peace of advice my mom taught me that changed the way I view people and interact with people is the importance of treating everyone with kindness because you never know what someone's life is like at home. Whenever someone is rude or mean for no reason, have compassion for them and give them a smile because you don't know what they are going through. They could have a dying parent, a sick child, a bad marriage, recently let go a work, heartbroken, etc. Life is HARD, we are all human and we struggle, so if someone behaves badly to you for no reason or doesn't treat you kindly, know it probably isn't about you and about something worse that is causing them pain. Have compassion always and send love.
A woman you admire:
My mother (and Beyoncé).
If you could tell your generation one thing it would be:
Change is a good thing. A lot of people in generations older than ours look at the fact that we change passions, change careers, change locations etc as unstable and I think we should look at it as exciting and a good thing in life. Our generation can have several different jobs by the time they are 30 and that's okay. I think it gives us the chance to try a lot of things and hopefully find what we are passionate about and be able to have a career around that. It can be discouraging as well and hard to get the acceptance of other generations but just do you, it's all a process that will hopefully lead to a bigger and better version of who you are.
If you're going to turn a hobby into a business, it better be something you love, because starting your own business is a little like raising a human. The hours required are endless and you never stop working, or thinking about working. Something that Tina Craig and partner Kelly Cook of Bag Snob know plenty about.
The Founders of Sakara Life
One of the secrets of success is to consistently pursue your goals. Even when you think you've achieved them, keep going. But juggling a full schedule and your dreams is impossible without the proper fuel. Brain food. Body food. Overall nutrient-dense, well-being food, that doesn't scrimp on taste (or count calories!). Which is where Sakara, a ready-to-eat wellness delivery program, comes into the picture.
Focus in on Whitney Tingle and Danielle Duboise in a Brooklyn kitchen in 2013. That's when they dropped everything to give their all to Sakara and the idea of a nutrient-based lifestyle program. Their first deliveries were made via bicycle and the two quickly attracted clientele like Gwyneth Paltrow, Lena Dunham, and a group of Victoria Secret models like Lily Aldridge and Erin Heatherton-- all of whom we would equally classify as #goals. These are women who work hard for what they have, and make their food work for them, which is what Sakara is all about.
We chatted with the founders about going for it, feeling sexy, and that tricky little b word we spend so much time thinking about: body.
You've created such an amazing service for busy individuals. What do you feel sets Sakara apart from other food delivery services?
Whitney: We are not just a food delivery system - we are a nutritionally designed lifestyle program that heals the body on a cellular level. We like to say we’re like a personal chef and nutritionist, rolled into one sexy package. But beyond the quality of food and nutritional integrity of the program, we really, truly aren’t just food. We are a lifestyle. Yes, we’re delivering you breakfast, lunch, and dinner, but we’re also reminding you to slow down and smell, feel, taste, and thoroughly CHEW your food. We’re teaching you about the health benefits of goji berries, asking you to pair your meal with a powerful mantra for the rest of your day, and reminding you to love yourself.
Danielle: We also refuse to sacrifice taste or gourmet quality for health – because we know you don’t have to. We work with chefs from top restaurants around the world, like Le Bernadin and Jean Georges, to come up with unique, inspired meals that are outrageously delicious in addition to being good for you. Our philosophy is that food should make you feel sexy—eating clean should be fun!
How did you master the logistics of delivery?
W: It’s not easy! But it was a really important part of the business for us. We wanted to make this way of eating as easy as possible, so we had to deliver everything straight to our clients’ doors, ready to eat. We’re constantly working to improve our delivery process to make Sakara the best possible experience for our clients. After mastering meal delivery in New York & LA, our next challenge was figuring out how to ship our meals nationwide – which is coming soon!
What do you wish you had known in the beginning?
W: That when kale and salt combine they can create quite a sulfur stink bomb! That sulfur is so good for your body (it aids in detoxing), but most people are not fans of that smell. We love stinky kale though!
D: That’s a tough one because everything we’ve been through has been such an amazing learning lesson, I can’t imagine not experiencing it. I guess just to reassure myself constantly not to be afraid. To take the leap, hire on the expensive people, move into the big space, etc. Put it out there, connect to a bigger mission, make space for success, and work your butt off to get there.
Your business has rapidly expanded across the US. How do you keep up with all the different locations and employees?
D: Communication is key! Every week we have a meeting at our New York City headquarters, and both our Brooklyn-based kitchen team and our LA office call in and participate. It’s a great opportunity to check in and make sure we’re all on the same page and headed in the right direction.
W: We also make a point of spending in person time at all locations, with all employees. As we grow, it’s important that everyone is connected to the mission of Sakara – that’s what fuels this beautiful fire!
What advice would you give busy females who are struggling with finding the time to eat healthy?
D: Well, this is the whole reason we started Sakara—to make it easy for busy women (and men!) who want to be healthier but can’t find the time. It’s so important to make your health a priority and take care of yourself, not only for your waist line, but also for your relationships, career, etc. We talk a lot about optimizing your day by outsourcing things to experts, so that you can focus on the things you excel in and the things you love to do. Whether it’s laundry, cleaning, workout plans, or meal delivery, let people take care of you, so that you can take care of everything else, and still feel great.
W: Aside from a Sakara meal delivery program, which makes it super easy to eat healthy all day long, it’s really important to keep your pantry stocked with healthy foods – because that’s what you’re going to reach for. We’ve struggled a lot in finding high quality, fresh whole food pantry items and snacks, which is why we’ve created our own! All of the deliciousness will be launched very soon in our Clean Boutique!
We love your mantra of "food should make you feel sexy"! What are your go-to meals or personal favorites?
D: Foods that are messy, juicy, flavorful, and I can eat with my hands. Anything from our Indian Spices Samosas to our new Cardamom & Chocolate Cookies.
W: Our Youth & Beauty Salad is one of my favorite meals in the world. But, I also feel pretty sexy eating some French fries in my dress and heels.
What has been your proudest moment with the business?
W: I’ll never forget the first time a client told me her Sakara story. It was at our first S-Life event and this beautiful, commanding, vibrant woman was explaining to me how she had been diagnosed with Lupus years ago and had been seeing countless doctors and taking countless medications ever since and nothing was working. Her life had spiraled completely out of control until she stumbled upon Sakara (this was back in the early stages of Sakara, so we like to think the universe brought her to us). After 2 months of Sakara she was completely off her meds, full of energy, kicking butt at the job she almost lost, head over heels in love, and finally feeling like herself again. She’s still a client today. We get stories from clients like this everyday and Danielle and I spend some together reading them each day to help ground us and bring us back to why we’re doing this.
D: It’s hard to say! Moving into our own beautiful space in Soho…becoming bicoastal…growing our business to support over 60 brilliant employees who believe in Sakara.
What is next for Sakara?
D: We just launched our meal delivery program in Miami, which has been on our list for so long! Now, we’re gearing up to unveil our revamped Clean Boutique, which has everything to help our clients live clean, have fun, and feel sexy while doing it (everything from dark chocolate to vegetable chips to our rose water cocktail mixer). Stay tuned, because there’s more super-exciting news coming soon!
Guys! We are so excited to team up with Sakara Life and are giving away of week of their meals to a busy entrepreneur (like yourself!). Enter to win by filling out the form below. (Note this giveaway is only open to residents of New York City, Southern California, Greater Boston, Washington D.C, Philly and select NY, NJ, and CT counties.) Giveaway ends 11/27/15!
When you work as a creative, the need to produce quality innovative work is always on your mind-- even if that means you’re working on multiple projects at once. That’s how us creatives function, and we find solace in the chaos of multitasking. Our friends at Logitech get it, and that’s why we’re in love with their new K380 Multi-Device Bluetooth Keyboard. A piece of tech that allows us to do just that.
In celebration of the release of the K380 Multi-Device, we’re highlighting some of the hardest working women in the digital space. All of whom have multiple projects under their belt, and whose careers have thrived off of multitasking and efficient productivity.
Securing a feature on The Coveteur has become a symbol of "you've made it" amongst the fashion set. Created in 2011, the site began as a fun side project-- where two childhood friends had the idea of diving into the closets of the most stylish street style stars and tastemakers. The idea blew up. Big time. The site is now a prospering digital hub for fashion, profiling huge celebrities, offering shop-able closets, and has officially claimed its spot as a household name. In short: the coveteurs have become the coveted.
Founder and CEO of Beyond The Mag Sophia Macks has defined a brand for herself through creation, curation, and collaboration. With all the proper ingredients for a brand that thrives off of culture and fashion, Beyond The Mag has established itself as one of the most visually stunning platforms to date. It's her amazing vision that has racked in amazing collabs with Coach, Chanel, Barneys New York, and Harper's Bazaar (just to name a few.)
With all the focus on Beyond The Mag, we wanted to have a little fun and get to know Sophia a little more before we see her in January at Create & Cultivate Dallas. Get inside Sophia's head and make sure to catch her on Brand Vibes: How to create a brand that lives beyond the blog bubble at Create Cultivate Dallas!
We’re natural born doers and multitaskers. There’s always a million things we want to do, and with a hunger to hustle, we’re going to do it all. However, when it comes to managing tons of projects at the same time, you have to know how to balance all of them at once and known how to seamlessly move your focus from one to the other. That’s why we’ve partnered with our friends at Logitech, in celebration of their new K380 Multi-Device Bluetooth Keyboard, to highlight some of the most hard-working women in the digital space that have put multiple projects under their belt whose careers have thrived off of multi-tasking and efficient productivity.
Chelsea and Julie's idea for Stowaway was born from necessity, and nurtured with hard work and determination. If you haven’t already heard, Stowaway Cosmetics is a perfect example of kickass female entrepreneurs wasting no time to produce a product that serves a very practical purpose and educates women about their cosmetics. Focusing on how makeup is never finished, which leaves users hoarding expired makeup in their makeup bags, Chelsa and Julie produced a line of cosmetics that are petite, practical, portable, and are meant to be finished before they expire. We caught up with Chelsa & Julie to find out what it means to survive and thrive in today’s beauty industry.
Spend more than a few minutes on Lauryn Evart's blog The Skinny Confidential, and you will want her to be your best friend. She's smart, relatable and has a girls-night sense of humor. She's also drop-dead gorgeous with a passion for healthy living. Lauryn will be speaking at Create & Cultivate Dallas on our Brand Vibes: How to create a brand that lives beyond the blog bubble, so we caught up with her in advance here.
Lauren Scruggs Kennedy, the founder and editor of Lolo Magazine, is truly a beautiful person. And no, we're not just talking about how gorgeous she is. She recently started The Lauren Scruggs Kennedy Foundation with a mission to help provide prostheses to women in need, and, alongside Bethany Hamilton, she co-founded a yearly retreat for girls with missing limbs. We caught up with Lauren—who'll be speaking at #CreateCultivateDallas and also just happens to be a Dallas native—to talk about building philanthropy and where to get Dallas's best almond latte.
It’s the million-dollar question for every working mom. How do you balance your job and your family? It’s a valid question and worth discussing if for no other reason than it’s reassuring to hear that other working moms struggle with this too. My opinions on this topic are quite strong and I’m happy to share with you exactly what I’ve said at numerous business panels over the last eight years: Work life balance is a myth.
Imagine this: You have a job that involves traveling the world, immersing yourself in the role of pampered hotel guest, and documenting it on social media. That pretty much sums up Fiona Boyce's job—except that it also involves a ton of hard work, scrupulous attention to detail and some serious number nerdery. Here, we talk to Fiona about everything from making contacts and interpreting analytics to building a cohesive brand and how to avoid the sunset rabbit hole in the process.
We're natural born creators and cultivators, which means we're always on the move. Doing what we love, doing what we need to get to that next step, and doing what we can to help others. That's why when Sara Haile, creator of People Who Do reached out to collaborate on a series celebrating those "who do," we were totally game. We continue the series with Jessie Artigue, lifestyle expert, consultant and founder of Style + Pepper. Get to know the colorful gal below.
We're not ones to pat ourselves on the back, but sometimes we can't help it—and this is one of those! Our lineup for #CreateCultivateDALLAS is already killer and is only going to get better. To get you all worked up and as excited as we are, we're going to introduce some of the awesome women who'll be there. Here, Cupcakes & Cashmere founder Emily Schuman, who'll be speaking in our keynote conversation. Get to know her here, and IRL in January!
